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Filtering Adult Traffic For More Sales
When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.
Unfortunately, this is often not true.
One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.
taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.
That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.
One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.
Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.
Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.
This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.
Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.
In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.
Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.
Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.
Article written by Lee
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Domain Name Registration Services What To Look For
Once upon a time, if you wanted to register a domain name, you could only do it by visiting Network Solutions at http://www.networksolutions.com/ and paying them whatever they asked for, about $35.00 per year.
Then ICANN, http://www.icann.org/, The Internet Corporation for Assigned Names and Numbers (ICANN) that is the non-profit corporation that was formed to assume responsibility for the IP address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. Government contract by IANA and other entities, decided to change the rules.
The initial testing phase of the new competitive Shared Registry System for the .com, .net, and .org domains quietly began to take place in April of 1999.
It started with five participants who were the first to implement the new system for competition in the market for .com, .net, and .org domain name registration services.
Previously, registration services in the .com, .net, and .org domains were provided by Network Solutions, Inc. under an exclusive contract with the United States government.
In the two years since this program began, things have really changed.
Just this last week, ICANN reported that two of their registrars, Tucows and New York-based Register.com, had recorded more new registrations for Top Level Domains (dot-com, dot-net and dot-org) than VeriSign’s Network Solutions.
This marks the first time ever that VeriSign’s Network Solutions was out-sold by any of the registrars and signals that their past dominance of domain name registration is certainly fading.
Why?
Because besides others being allowed to make domain name registrations, these new registrars are also cutting prices.
The Rules have most certainly changed.
The Shared Registration System (“SRS”), ICANN’s accredited registrars program, allows people to submit application to become a registrar along with a non-refundable $1000 filing fee.After someone is accepted into the program then they must pay a yearly fee of $5000 to maintain their status as an accredited registrar.
This situation has created a very competitive environment which can only be beneficial to all of us as the price to register a domain name has fallen like a rock from a very tall building.
However, if you plan to register a new domain name using a virtual unknown registrar, make certain they do indeed have the legal accreditation from ICANN by visiting the ICANN web site and viewing their posted list of ALL accredited vendors:
http://www.icann.org/registrars/accredited-list.htmlIt will only take you a few moments to make sure you are dealing with a reputable vendor of domain names. Those few moments will make the entire process legal and worry-free.
Article written by Lee
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Cross Selling – Offer Your Surfers An Alternative
As webmasters our primary goal is to make money from our surfers in order to be successful at business, however, in order to make money from our surfers we need to constantly change the way in which we sell products and services to them.
One such method of selling products to surfers is by using cross selling or, up selling as it is sometimes referred to in the industry. So what exactly is cross selling and, more importantly, what benefit does it give your business model? This is what we shall take a look at in this article.
Cross Selling – The Basics.
Cross selling is a method used by marketers to make the maximum amount of money out of a single sales lead at any given time regardless of whether you are working online or, in a bricks and mortar store cross selling is something that almost every sales person does from offering an extended warranty on a new television purchase to offering an affiliate product from inside your sites secure area.Cross Selling – How To.
One of the easiest ways to initiate the cross selling process is simple to provide your site visitors with a selection of links going to a multitude of individual products, this may be a dating site, a software package or, something else, either way, by placing a selection of links on your main selling pages you have already initiated the cross selling process and, by doing so, have already increased your chance at making a sale.Cross Selling – New Customers.
One method of cross selling that is becoming more and more prevalent on the internet is that of cross selling or, up-selling new customers immediately after they have made a purchase, this in itself is not a bad thing after all, you know they have money to spend so, why not use this fact to garner additional sales.One good way of offering cross sales to new customers is to give the an option on the actual shopping cart page immediately when they hit it, this may be for a site that complements the product they are making a purchase to already or, something completely different either way, by having this already on the order page waiting for your customer you might just make additional money from them.
Cross Selling – Old Customers.
So what happens when a customer leaves your site after making a purchase? Well there are two routes you can take with thee customers, one, is to leave them alone and hope that they return to buy from your site again whilst, the other, my personal preference, is to send these customers a regular follow up letter offering them a product they may be interested in based on their initial purchase after all, if they purchased a copy of Adobe Photoshop, the chances are they may also be interested in something such as Paint Shop Pro, why not give the surfer this as an option by placing a link in the follow up letter taking them to that specific area on your site.Cross Selling – Overview.
When all is said and done, cross selling whether you agree with it or not is a very powerful sales tool, not only can it increase the revenue potentials from new clients but, can also enable any business a method of gaining further incomes from older customers, the one thing that you should all be doing on a regular basis is ensuring that you have a good cross selling strategy in place, regardless of whether you actually are selling memberships to sites, warranties on televisions or, mouse pads for new pc owners.Article written by Lee
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Using Basic Server Side Includes (SSI)
Server side includes are what their name sounds like. A way to include the contents of another file into your current web page BEFORE the web page gets sent off to the surfer. Not only does this include contents of a static file but you can also include the results of a CGI program and on some web servers, you can even have it display the current date and time.
Now, many web hosts do not normally have server side includes turned on. You will have to ask your host if they have SSI turned on and if they do, what is the file name extension for SSI. By default, SSI files have an .shtml extension.
Sometimes, you can turn SSI on yourself. If you host doesn’t have SSI turned on for you already, you can try adding the following two lines to your .htaccess file. Then create a file with the .shtml extension, include a SSI command and see if it works.
AddType text/html .shtml
AddHandler server-parsed .shtmlWhen you use SSI commands, you place them exactly in the location within your web page where you want the output of the SSI command to appear when you finally browse the page. If you have SSI, then you can use the following command to include a file. When you include a file, you can either give it a path name to the file or you can give a URL to the file. I’ll list both here.
<!–#include file=”/some/path/above/my/web/to/my/header.html” –>
This is an example of how to include a file based on its path name. Now,
here’s the same file put included with its URL.<!–#include virtual=”/to/my/header.html” –>
And this is an example of how to use a URL. With a URL however, it cannot be a complete URL such as http://www.somesite.com/somefile.html. It has to be within your current website. You can also use the URL method to run a CGI script! Here’s an example of that:
<!–#include virtual=”/cgi-bin/somescript.cgi?myfirstarg=1amp;mysecondarg=2″
–>As you can see, we can even pass arguments to the CGI script just as if you typed it into your browser! There is also another way of running a CGI script but this is not as widely used any more and you should use the #include virtual method instead. Here is the same example so that you will know what it means when you see it.
<!-exec cgi=”/cgi-bin/somescript.cgi?myfirstarg=1amp;mysecondarg=2″ –>
As I mentioned earlier, you can use SSI to display the current time and date. Here’s how:
<!-echo “$DATE_LOCAL” –>
This will display the current date and time. SSI is usually used when you want to have a standard header or footer on each page. It’s also used for displaying rotating banners or page counters. As you see above, you can also use it to display the current date and time or the date when the page was last modified.
SSI has also been used for cloaking and some tracking software uses SSI to track each incoming hit to the web page. If you would like more information about SSI, go to
http://www.apache.org/docs/mod/mod_include.html. This is the definitive guide on SSI on the Apache web server.Most other web servers that use SSI also follow these conventions.
Article written by Lee
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Becoming A Webmaster – Communication Home Truths
Ok, we are ALL guilty of the things that are going to be mentioned in this article in one way or another, this article isn’t going to be a ‘see I told you so’ session rather an explanation of how and why certain things happen from time to time in the adult industry and, how they can be overcome.
Get ready, his may make you realize the way you have been managing your time this far has been completely and utterly wrong.
Message Boards.
A great tool to the webmaster, virtually every resource site owner and their friend has one but, there is one thing that you are not being told as often as you should about them, they ARE counter productive to YOUR work schedule. Think about it, how often do you access a discussion forum on a daily basis? Two, three, four times? maybe more? That time you could be using more effectively, coming up with new ideas, putting sites together, tweaking your traffic sources etc.I would whole heartily agree that there IS a need for forums but, at the same time, what would happen if every time we went to post a message we left it and posted a selection of them in some time put aside for doing so? Another thing regarding message boards, they are there to benefit the webmaster, we can let our sponsors know when we have issues, we let other webmasters know when we have issues with them and, we also ask for help and advice, as I say a great tool to the webmaster but also one that should IMHO be used with a little modicum.
Instant Messaging Clients.
Again, another great global communications tool for webmasters, we get in touch with our sponsors, our peers and our friends and family but, how many of us spend countless hours a day conversing back and forth about things that, quite frankly, are of little or no importance? Who can honestly say they have time set aside each day to purely log onto your messaging client to just communicate with people? I know I am guilty of keeping my client on 24/7 and answering messages almost instantly whilst also bugging my peers for idle chit chat.Email.
The Bain of every webmaster, speaking from personal experience, if I don’t check my email 50 times a day I check it 100, first thing I do in the morning, check my email, last thing I do before I go to bed? Check my email. I realize there is absolutely no need for me to do this but, non the less I do, its almost as if I have become addicted to checking my mail. I’m sorry to say it but, again, this is one thing that we probably couldn’t live without but, we can certainly cut down the time we check our email each day. If I never had to reply to an email again, I would be happy, as it is I get close to 200 business related emails on a daily basis and, lets be honest, I rarely reply to them the same week.Sponsor Statistics.
Again, another GREAT tool that we are kindly given by our sponsors but, again, even this simple tool can become a Bain to the webmasters workload. How many times do you check your stats on a daily basis? Hell, even I will admit to checking them 3 times a day and, yes, I know even this is to many times. Some sponsors now have stats by email, again, this is better than logging into your stats each day but, it also adds tot he problem with email checking above. Basically, there is only a need to check your stats once a day if that. I used to check them every hour then, for whatever reason, I checked them once a week, then I slowly got back into the phase of checking them morning, noon and, night. The stats are still there every time I look so why do I bother? I guess that’s one of the mysteries of life but, I know I spend far to much time checking them and waiting to see an additional sign up or two on top of what I already have.Anyway, I’m going to leave this article alone at this point, as, the above would seem to be the most popular methods of wasting time on a daily basis, we all know we waste our time and we all know that what we need to do is manage it better but, how and when, getting our time management sorted out takes time in itself.
Article written by Lee
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Anime vs. Cartoon – What Is The Difference?
Over the past three years I have written articles, been a guest on radio shows, and even been part of panels, all discussing the wonders and bewilderment of anime and hentai content. In that time, I thought I had covered most aspects of the niche, the content, the market, the huge underground following, the money making potential etc. Yet I am still being asked on a regular basis questions about the niche and especially about the confusion of what is anime vs. other toon type content. So I decided to re-visit the issue in this article.
One of the newer occurrences that seems to have confused many a webmaster, is the recent surge of content providers now offering images that they have titled as anime. Many of these images are computer generated images (CGI) in 3D like format, which tend to portray almost life like images. While others are cartoon images in various styles, that while they do have their market, are certainly not anime.
Anime and Bishoujo (also known as Hentai) images are very unique in their style and characterization. If you know certain key points about the art work, you will know if what you are looking at or purchasing can truly be termed anime. And believe me, your surfers or members definitely know the difference! Here are some of the key things that you can do to assure yourself of what you are getting:
Eyes: The eyes are one of the most important features of anime style characters; they are the most expressive parts of the face, and are part of what makes each character different and recognizable. Large eyes are of course the one feature that most people associate with anime, but just making the eyes large is not enough. Anime characters’ eyes should always have at least some sort of shading. Anime females in particular tend to have really heavy shading and lots of shiny areas. Male characters have light glares in their eyes, too, though they often are not as large or obvious.
Nose and Mouth: Anime style noses and mouths are pretty straightforward, they consists of three basic simple shapes: a wedge for the nose, a long, thin line for the mouth, and a shorter line to define the lower lip. You will rarely see teeth on an anime character, even when the character is seen with the mouth wide open.
Hair: Hair styles of Anime characters are stylized, unique, and sometimes impossible to have in the real world. Any hair color is possible, be it blond, black, sky blue, light green, orange, pink, all the colors of the rainbow. Hair length is also unusual as most males have shoulder length hair and most females either have really short hair or their hair is at least four feet long.
Now this is obviously a generalization as there will be some variance in images depending on the style of a particular artist. But in general, this is what the anime/hentai surfer will look for. The other key to authentic anime is the style itself, the art is hand drawn and until recently always hand inked or colored as well. Though some artists now draw the sketches by hand and color via the computer, it is still very easy to notice the difference in quality of hand drawn art.
I am not saying that other artworks do not have their market, they certainly do! I just want to make sure, if you are promoting images as Anime that you are truly using anime images, otherwise your sales or sign ups will not be near what they could be.Now let’s visit toons shall we? Cartoons, toons, sexy toons, erotic art, erotic illustrations, what ever you want to call them, are also very popular with many surfers. Toons are just what they seem to be, illustrated drawing depicting various characters in an exaggerated form. These images are fantastic for use on or for promoting the mired of Toon sites out in the market today. Toons, like Anime can fulfill fantasies that cannot be realized in real life or with real people. If you can think of it, it can be drawn! There is high demand for quality sexy toons because the loyal surfers out there cannot get enough.
There are things to watch out for however even in toon content. Copyrighted characters, this has been a popular debate among those of us that deal and make our living from anime and toons. A copyright is a copyright is a copyright! Whether it be created or shot, the characters belong to the creators. Even if the character has been modified to blur the identity, if it is a recognizable character, ie, Batman, Flintstones, Sailor Moon, DragonBallZ etc. then you can be opening yourself up to prosecution from the copyright holder. Many a webmaster can tell you about hearing from Nintendo, Disney, Marvel and many other companies on this issue. Some providers feel that since such images are a parody of the copyrighted characters, they are protected, and in some cases they might be. But unless you have very deep pockets or a rich uncle to help you win that court battle, I would strongly suggest you steer clear of this type of image.
As with any content you purchase it is important that you do your research and know your provider! Just because some one is selling something, it does not automatically make it legal, nor does it indemnify you, if it is not illegal. Unfortunately, as in all business there are a few bad apples out there that are willing to risk their reputations and their business to make a few quick bucks. If a provider tells you that the anime/toon images they offer come from Japan, and it is ok to use them, because the Japanese artists do not care, run, do not walk from this provider because that is simply a lie. Japanese artists are very aware of the theft of their artwork and many are now utilizing the Bourne Convention (http://www.law.cornell.edu/treaties/berne/overview.html) to actively prosecute offenders throughout the world.
I hope this has helped clear up some of the confusion about anime vs. cartoons, and as always I am more than happy to answer any questions you may have on the subject. You can always find me through my sites.
Article written by Bestat
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Gay Industry Networking – The Gay Boards
Gay Industry Networking – The Gay Boards.
With so many ways for webmasters marketing straight sites in the adult industry to network I started to look at the various alternatives available to those webmasters who market gay sites to network and, although there are a few different ones about, they still seem to be few and far between.So What Boards Are There For Gay Webmasters?
Presently, to my knowledge there are four dedicated gay boards that webmasters can utilize for networking purposes in the adult industry with several straight orientated resource sites having a gay board also these are as follows:The Gay Boards:
Rock Me Hard
Triple X Gay
Gay Webmaster Chat
Gay Wide WebmastersThe Straight Sites With Gay Boards:
Obviously my favorite is The Gay Board at Gay Wide Webmasters but i am slightly biased towards that seeing as its one that we own privately however, the other boards are almost certainly worth a visit in addition to the GWW community forums.
So what do these gay boards offer those marketing to the gay surfer that the straight boards cant? Simply put, it can offer you a place to network without fear of ridicule from your colleagues and peers in addition you will find that a lot of these gay boards have a wealth of information about the gay market being posted on them on an almost daily basis.
It is also worth mentioning however that just with the numerous straight orientated message boards, the gay boards do have their own individual feel to them, for example, Rock Me Hard is what I would personally classify as a ‘fun’ board and Shelmal does a great job keeping the spirit of the board going likewise, Gay Webmaster Chat is more a board geared towards webmasters who operate traffic sites such as TGP’s and Link Lists which becomes apparent after reading a few threads. Gay Wide Webmasters is more a board with a wide reach but, primarily, it is a business orientated gay webmaster community and Triple X Gay, because it is fairly new is still, imho, trying to identify the direction it wants to take but non the less, a lot of the forum members posting there also post on GWW.
The Gay Board – An Overview.
When all is said and done, no matter whether you are gay, straight, black, white or any other demographic, focusing your attention to one type of board can become counter productive after a while, I mean how often can you hear from the same people over and over again before being given the same information again and again? Diversify your posting activities to include some of the gay market community forums and at the same time, you will also diversify your business knowledge which, im sure you will agree, is good for everyone, especially you and your bank account.Article written by Lee
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SMS Marketing To MMS Marketing – WAP Billing Solutions
MMS Billing (Multimedia Message Billing) is going to be one of the next huge leaps forward for the online industry’s, with more and more surfers firing up their cell phones to visit our sites and properties we need to start looking at the ways in which we can ultimately bill these types of customer and this is where MMS Billing comes into play.
MMS Billing – What Is It?
MMS Billing is a method of charging surfers using cell phones for access to your sites and services. Much like how the SMS Billing model works however, rather than solely billing for text or images, you can utilize MMS Billing on a wide range of rich media applications including movies, sound and, flash applications.MMS Billing – What Are The Costs?
The costs for MMS Billing can vary greatly depending on your MMS Billing provider however, as a rough guideline, you can expect to pay anywhere between $0.10 and $0.50 per purchase through the MMS Billing method.MMS Billing – An Overview.
MMS Billing is still in its infancy across the internet however, with more and more sites becoming WAP enabled and, more and more surfers turning their cell phones on to browse our websites this billing model will soon grow to what the current SMS Billing model is today.Article written by Lee
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Marketing to Foreign Surfers
Marketing to Foreign Surfers.
What would you do if I told you that there are 3 million plus new surfers last year that you did not market too? You probably marketed your product or adult site to those that could read English well enough to be searching with English terms. How about the growing numbers of surfers with English as their second language?According to Nielsen/Net Ratings, from September 2000 to 2001, Italy’s online population grew by 3,540,970 users: about one new user every ten seconds. Italy is just one of the non-English speaking countries that is coming online at lightening fast speed.
Are you relying on these surfers searching for your English keywords? Are you thinking that every language uses the words “porn and hardcore” and what about the finer niches like “bisexual and titties”? The best conversion is with newbie surfers just online for the first time and wanting to see adult sites and products. Those that have been around a while find out about the plethora of free porn. This means that websites do their best marketing with search engine placements of their main sites or feeder sites. If you are on your money, you are trying to work every engine for every related keyword. Now think of the keywords that you could be going for in all the worlds’ languages!
Do a bit of research in some of the common languages. If I was Italian and new to the net, the first place I would be searching is in an Italian search engine. Go to http://arianna.iol.it/ and search using the word porn and you will find 10 listings come up all in Italian. Not one is English. Even http://it.yahoo.com/ Yahoo Italia does NOT serve up your English porn site in its results.
So how do you get a piece of this pizza pie? You need at least a doorway written in Italian. You need to visit a site like http://www.adult-site-translation.com/ and find out how affordable it is for a doorway page that is put together by a foreign translator. Not only is the text for your doorway sites or even complete tours with the proper keywords but the graphics are redone where necessary. You really cannot rely on a text translator. We all have been on a site where it was obvious that the webmasters first language was NOT English and felt bad for their awkward use of words. This is not how to make a sale.
You need to be careful that you choose a professional service for your translating needs. You need to know that the translators are top notch and can not only translate your existing page/site keeping your marketing angles but they can also advise you on such things as proper wording and what a surfer from that culture would find erotic. Languages do not translate word for word. A service like Adult Site Translation has hired translators who also know how to market adult sites. They will tell you the search terms your page should be listed under and can assist you with foreign search engine optimization.
Remember the days where you were the only site in a category or niche? It was like being a pioneer and it was very lucrative. Do you want to be first to market to these growing pockets of millions of new surfers? There are new frontiers out there and finally sites like Adult Site Translation can assist you to conquer them successfully!
Article written by Susanna
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Outsourcing – Becoming More Profitable Online
As webmasters we already do a lot of outsourcing from hosting our sites to design and marketing to getting traffic which we send to our sponsors. However, many of us are missing out on opportunities to outsource even more of our work and, by missing these opportunities, we are losing money.
Outsourcing work can consist of anything from translations, design, scripting, marketing, seo, site submissions and pretty much anything and everything in between.
However, before we outsource some work to others there are several factors that need to be taken into consideration these are what will be addressed in this article.
Cost.
Ensuring we work ‘cost-effectively’ is one thing we all want to do, we need to make a profit whilst still being able to develop our business further. One good way to find out if the costs of outsourcing outweighs the cost of keeping the work in house to make a simple list of both the time and financial involvements both in and out of house. For example, in house you may have employees that need paying to do the work, you will almost certainly need to spend a lot of your own time on the project and, more likely than not you will need to research the work you want to undertake, all of this can become costly when looked at in detail a good reason to outsource your work to another company or individual.Benefits.
How will outsourcing benefit you and your business? As with the cost example above make a list of things that will benefit you from the time saved on the project to the monetary benefits of outsourcing the work and the completion times often, by outsourcing your work you can have it done in much less time than if you handled it yourself ‘in-house’ so to speak.Flexibility.
What are the indirect benefits of you outsourcing your work? Not necessarily the money saved but more along the lines of time management. if you give a designer a list of ideas and suggestions you WANT your work to have, chances are, they will get it right the first time whereas, if you amble along experimenting with what you actually create you may, in effect, take much longer to complete the task in hand. By saving yourself time what else can you get done, whether it is building more sites or marketing your existing sites further the indirect benefits all weigh up more often than not, these benefits will be favorable to outsourcing the work.Risk.
This is probably THE most important thing to take into account when considering outsourcing your work, what happens if, you pay for the outsourcing and, overnight the company who is doing the work for you goes out of business? What happens if someone you have in your employ decides that they would rather be doing the work rather than you outsourcing it? Financially can you afford to outsource the work? All of these factors need to be considered before undertaking any form of outsourcing.Basically, what I am trying to tell you is that, if you spend a few moments actually running the numbers as oppose to the ideas you have in respect of your workload you will see that outsourcing can be come a valuable asset to your business and, more importantly, your bottom line profits.
Article written by Lee
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