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Think Fresh – Work Smarter
We have all experienced it at some point in our webmaster career, more often than not though, we hear about it all the time. What is it? Wanting to give in when we hit that proverbial brick wall.
Hopefully this article can offer you some help and advice when it comes to getting your sales back on track or, even getting them started at all.
Ask For Help.
The one thing that amazes me about this industry is that despite the fact we are all business competitors we are all (mostly) willing to help other webmasters out for little or nothing in return. if you hit that brick wall then imply ask for some help.As webmasters we have a barrage of free tools readily available to us for asking the advice of others whether it is in email from your sponsors support reps, icq or even on the many industry related chat boards, by actually spending sometime to help yourself by asking others you can often see things from a new perspective and, get advice as to why thing that should be working are not.
Start Over.
So you have been doing this webmaster job for the last few months submitting to the TGP’s, building free and AVS sites but you still haven’t made a dime, something is wrong somewhere but how do you pinpoint the error? By far the easiest way to find out what is wrong is to start afresh. Head over to one of the webmaster resource sites and see what others are doing ask for advice and feedback on your sites and learn from the experiences they tell you about. Just because you might have heard the same information before doesn’t mean you shouldn’t ask about it, often one webmaster will be able to tell you an alternate way of doing something that another webmaster is. One of the best ways to get a grasp on this learning curve is to read articles and tutorials, there are thousands of them on the net from HTML to Programming and everything in-between emulate the information contained in these articles and adjust that same information to suit your needs.Don’t Stagnate.
If you are not having success at the AVS side of the business try something else, you already have a good base for building free sites and even TGP’s just because you have never tried using these sources of traffic and income doesn’t mean you wont be any good at them.If traffic is your problem as mentioned above, ask others where they get their traffic from and how they built it up, learn to start small and grow instead of running head first into millions of hits a month that are being wasted.
Research The Industry.
If you are thinking of quitting, before you do spend a day or two just doing a little background research in the industry, its no secret that webmasters who join the online industry today have to work two or three times harder than our peers who joined several years ago, this is and always has been true in any business. By researching the industry you should be able to find out how others that joined before you failed and, more importantly, WHY they failed, learn from those experiences.Finally.
No matter how hard and meaningless you find the work stick at it, just because you are not making any sales it doesn’t mean you wont make any sales tomorrow or even next week / month / year. Keep turning those sites out and, soon enough, when you least expect it you’ll make a sale and, you know what… the euphoric feeling you will get will be more than enough to make you realize that you HAVE been doing something right all along.Article written by Lee
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Converting Chinese Adult Traffic – The Niche Paysites That Work
Converting Chinese Adult Traffic – The Niche Paysites That Work.
To date we have looked at most of the types of country specific traffic available to webmasters every day and, more importantly, which niches they convert on. In this article we will finish up our look at the foreign traffic and how profitable it can be with the final main country on the net – China.Chinese Adult Surfers – Quick Analysis.
As with Japanese traffic, most webmasters seem to think that Chinese speaking adult surfers are pretty worthless when it comes to buying porn memberships and this is true – If you do not know what niches to offer your Chinese surfers that said, we found some interesting results given the three (3) month test we had on our Chinese traffic and, the results we observed might just make you change your mind about sending the Chinese surfers you get to your sites off to traffic trades.Chinese Porn Surfers – The Niches.
Because we knew relatively little about the Chinese traffic we had on our sites we decided that, rather send it to a specific language hub site we would send it to our main hub page and, allow the Chinese surfers to filter themselves through to the sites that interested them on their own, to our surprise, only 40% of the traffic we knew was Chinese chose to filter itself to a Chinese specific language hub site, the remainder, choosing to go through our main English hub site.Fetish.
Across all of the niches we offered the surfers, the Fetish niche was the one that converted most consistently month after month and, more than converted, actually retained members once they had signed up to the paysites.Gay.
Unlike the traffic we had that was Japanese a lot of the Chinese traffic that hit our site decided to visit the Gay niche paysites we had to offer them and, there was less than 10% difference between the Fetish and Gay signups we observed month after month. Quite a difference when compared to surfers from Japan and, a pleasant one at that.Amateur.
Specifically teen amateur niche sites or, at least sites that had amateur looking teen modes on the tours also did well on our Chinese traffic however, the conversion ratios for the recurring programs didn’t do as well as what we had expected with most memberships being cancelled within 2 months. Non the less, the Chinese surfers did join and most of them re-billed in excess of 1 month before leaving the site.Teen.
As mentioned above, it would appear that Chinese porn surfers are looking for teen niches again though, the teen paysites we used featured amateur looking teens prominently on the pages so whether this was a choice on the surfers part to join the teen sites or, because we only offered amateur looking teen paysites isn’t known.Asian.
Unlike Japanese surfers, Chinese surfers also joined the Asian niches that were offered up to them and, surprisingly enough, we noticed more signups to English Asian sites than localized Chinese pay sites.Chinese Adult Surfers – The Results.
Overall we were very impressed with how the Chinese traffic we had flowing through our sites both acted and, converted on the sites that we offered them to join, especially since the Japanese traffic we had didn’t seem to like the gay niche sites yet Chinese traffic worked wonderfully on exactly the same gay niche pay sites.Across the board I think a revisit of Chinese traffic is needed with more options on our part when it comes to the teen and amateur niches especially just to see if the results we experienced thus far were unique or, are truly indicative of how the Chinese surfer navigates and joins pay sites.
Article written by Lee
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Straight From The Horses Mouth – Get Googlized
Many webmasters wonder how to ensure their sites will be included in Google’s index of web sites. Although Google crawls more than a billion pages, it’s inevitable some sites will be missed. When Google does miss a site, it’s frequently for one of these reasons:
* The site is not well connected through multiple links to others on the web.
* The site launched after Google’s last crawl was completed.
* The design of the site makes it difficult for Google to effectively crawl its content (excessive frames, tables, etc).Google’s intent is to represent the content of the Internet fairly and accurately. To help make that goal a reality, we offer this guide to building a “crawler-friendly” site. There are no guarantees a site will be found by our crawler, but following these guidelines should increase the probability that your site will show up in Google search results.
Do…
Provide high-quality content on your page – especially your home page.
If you follow only one tip from this page, this should be it. Our crawler indexes web pages by analyzing the content of the pages themselves. Google will index your site better if your pages contain useful information. Plus, your site has a better chance of becoming a favorite among web surfers and being linked to by others if the information it contains is relevant and useful.Submit your site to the appropriate category in a web directory.
Listing your site in the Open Directory Project http://www.dmoz.org/ or Yahoo! http://www.yahoo.com/ increases the likelihood it will be seen by robot crawlers and web surfers.Pay attention to HTML conventions.
Make sure that your <TITLE> and <ALT> tags are accurate and descriptive. Also, check your <A HREF> tags for errors since broken or improperly formatted links can prevent Google from indexing your page.
Make use of the robots.txt file on your web server.
This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block our crawler. Visit: http://www.robotstxt.org/wc/faq.html for a FAQ answering questions regarding robots and how to control them once they visit your site.Ensure that your site is accessible through HTML hyperlinks.
Generally, your site is crawlable if the pages are connected to each other with ordinary HTML links. If certain areas are not linked, you may be excluding older browsers, differently-abled users, and Google. Google can crawl content from a database or other dynamically generated content as long as it can be found by following links. If you have many unlinked pages, you may want to create a jump page from which the crawler can find all of your pages.Build your site with a logical link structure.
A hierarchical link structure is not only beneficial to you, but also to Google. More of your site can be crawled if it is laid out in with a clear architecture.Don’t…
Fill your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages.
If your site contains pages, links or text that you do not intend visitors to see, Google considers them deceptive and may ignore your site.Feel obligated to purchase a search optimization service.
Some companies “guarantee” your site a place near the top of a results page. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics to try and fool search engines. Be careful – if your domain is affiliated with one of these services, it could be permanently banned from our index, we have found search engine optimization software like Web Position Gold works best but, again use it in moderation.Use images to display important names, content or links.
Our crawler does not recognize text contained in graphics.
Use ALT tags if the main content and key words on your page cannot be formatted in regular HTML.Provide multiple copies of a page under different URLs
Many sites offer text-only or printer-friendly versions of pages that contain the same content as the graphic-enriched version of the page. While Google crawls these pages, duplicates are removed from our index. In order to ensure that we have the desired version of your page, place the other versions in separate directories and use the robots.txt file to block our crawler.Article written by a Google employee
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Traffic Brokers – Buying Additional Traffic
For many adult webmasters traffic is the one thing they can get and, good converting traffic it would seem is hard to find in bulk. For those webmasters who simply can not or, will not work towards getting a good converting traffic base you now have several options. These option come in the form of the Adult Traffic Brokers that have seemingly multiplied over the last 12 months.
Traffic Brokering – The Basics.
So what is traffic brokering? In layman’s terms, it is the process used when one company sells / buys their traffic to / from another in order to turn the traffic they are selling / buying into a profit. Often webmasters will purchase traffic from a broker for several reasons, the main one being that they simply could not have generated the same amount of traffic they have purchased by any other means.Traffic Brokering – The Costs.
The costs for purchasing brokered traffic vary greatly from traffic broker to traffic broker however, as a rough guideline, you could spend anywhere between US$1 and US$3 for each thousand (1000) unique hits that the traffic broker sends you. The cost of this traffic however can change for many reasons as do the rules for where you can actually send the purchased traffic to.Brokered Traffic – The Uses.
There are many uses for brokered traffic as those webmasters who do it on a consistent basis will tell you. However, by far the most popular method of using purchased traffic would seem to be sending it to a central ‘hub’ site or a gallery page. From this point on the traffic can start to filter itself even more.In addition to this, some webmasters choose to send their brokered traffic directly to their sponsors pay sites if they have purchased niche specific brokered traffic.
All of the above methods have their pro’s and con’s involved however, for most webmasters, the fact that they have purchased traffic at a relatively low cost will mean they can turn a profit. That said, purchasing traffic from a broker does not guarantee you a profit on your investment.
Traffic Brokering – Overview.
In overview of this article i would say that for webmasters who are unable to gain mass traffic through conventional methods, the traffic brokers offer a service of value and, whether the traffic that you are buying is profitable to you is an outcome that no one can say until the traffic has been used. one thing to consider though when purchasing traffic is that you need to have a clear, concise plan of what your needs for the traffic are, do not just send it blindly into the proverbial unknown but build up a solid plan of what you ultimately want to achieve.Also, before buying traffic ‘en mass’ you should always spend a few dollars in the first instance to run a small test of the traffic, this way, you will be able to send thousands of hits to your sponsors or hubs and judge for yourself which broker will offer you the best traffic for your money.
Article written by Lee.
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Marketing to European Surfers
Marketing to European Surfers.
Today we’ll try to answer couple of questions regarding dialers and how to market them to European traffic.
How to get traffic to your European market targeted site?
Pretty much the same way as for all the other sites, lets German market for example (Germany, Austria, Switzerland) use SE’s, German link-lists, TGPs,… feed site with your own traffic, and don’t forget to use exit-consoles.
Is your site translated into specific language?
Yes, of course you won’t get far using English template on German/Spanish.. sites… You can always contact Adult Site Translation if you need help with translations.
What sponsor should you use?
That is pretty hard to say. Practically since almost every European based sponsor offers dialers so it doesn’t really matter which one you choose. It’s the same with per sign-up sponsors: It depends how good you are in sending traffic to them. And as always try couple of them and see which one works best for you. Most of the sponsors will offer to your surfers to pay by CC, bank account and dialers.
Me personally, I don’t really advertise dialers. I go for sign-ups because most if not all European sponsors are recurring and it brings more money in the long run. But if a surfer wants to pay the (admittedly) high phone bills – that’s fine with me In fact, sometimes I get more money from a 0190-number (dialer number in Germany starts with 0190) than I’d get if the surfer would sign-up with his CC and would cancel his membership after the first payment.
Why are dialers so successful in the German/European market?
Well, I can think of 3 reasons for this:1.) 0190-numbers are very common in Germany. Many support-hotlines use them, you can download logos for your cell phone via 0190, you can get health-tips via 0190, fax-numbers, etc… Germans see those numbers everywhere and get used to them. Of course they know that they are expensive but I think they tend to forget this because they are so common.2.) Much of my income from dialers is from Swiss and Austrian people. Especially surfers from Switzerland LOVE dialers (Some of them spend hours/nights with dialers and in the end if i get 50% of that for me is not bad, isn’t it?
I think they love dialers because they hesitate to give out the information on their CC (if they have any) and they can’t/don’t like to transfer their money via bank transfers. So dialers are actually their only way to get into the members-area.3.) Credit cards are not very common in Germany. I would guess only some 30% have one and many who have one don’t believe that CC transactions on the internet are secure. So most of the surfers have only 2 options left: Paying by bank account or using a dialer. The bank account has 2 disadvantages in the eyes of the surfers: 1st “The sponsor knows my name, my account number, where I live and that I’m a greasy little wanker who pays for porn. -Maybe this sponsor is going to tell my neighbors about it-” 2nd “How can I explain this to my wife?” On the other hand the dialer has advantages: 1st It is anonymous. Nobody knows who and where the surfer is. 2nd The dialer is faster than typing all the necessary information needed for a bank transaction. A few seconds for a 35kb download and the surfer is ready to go. 3rd You can always find a reason why there’s this 0190-number on the phone-bill. “Well darling, you know, I had problems with my new graphic card and I had to contact the customer-support. Those damn bastards are on a 0190-number what what can I do?”
Well, that’s about it on dialers. One warning at the end: If you like to give them a try beware of those that do auto-downloads and auto-installations. Surfers don’t like them. Use dialers where the surfers needs to click somewhere to download and install them.Article written by Lee
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Writing Your Sales Text – Some Facts
Do you know the difference between writing sales text for print advertising i.e. magazines and, writing sales talk for websites?
Well some of these differences will go against your intuition however, these differences are based on how people read specific items.
Where Do Eyes Go First When Your Page Loads?
Contrary to what most webmasters think it may not always be towards the thumbnails and banners on your page instead, surfers eyes will more than likely go to the first few lines of text on the page therefore, your first chance at making a sale before the surfer starts to burn your bandwidth is to have some enticing text on any site or page you build. Another reason why learning to write good text links can benefit you long term.Also, as most surfers will only look at a page for between three and fifteen seconds before they decide whether they want to stay on the site they are at or close it this now starts to question webmasters use of heavy graphics on their sites, if a graphic takes three to four seconds to load you have just lost valuable sales time on your site.
How Much Of Your Copy Do Users Actually Read?
On average surfers will read about 75% of the length of any given page. Again, this is good news because it now means we can draw our surfers attention tot he ‘important’ sections of our sites by using headlines and bullet points to make them stand out. Also, this means that, given surfers will read only the first 75% of any page that the bottom half of your pages may not be as important as what was first believed.Why Do Most Banner Ads Produce Poor Click-Through Rates?
Again as with any advertising media there is only a specific time frame that anyone will look at something, in this case it has been found that the vast majority of surfer will spend a mere 1.25 seconds looking at a banner which, is about enough time to read say 5 words based on the average college students reading time of 350 words a minute.Therefore, banners which are animated and can take up to 5 seconds to get all the information across may in effect be completely worthless on our sites. More bad news for webmasters who have fancy animations and the likes on our pages.
Why Is Reading Online More Frustrating Than Reading Print?
Did you know that reading text on a computer screen can cause your reading ability to slow by up to 25% in some cases? This means that over inflating pages with text heavy content may actually aggravate the surfer instead of draw there attention! But, how can we stop this from potentially losing us a sale? Simple here are a few suggestions.Rather than having one long continuous stream of text have several smaller one or two line paragraphs of text.
Use headlines to summarize what you are telling the surfer for example, if you sponsor has free trials tell them in bold lettering ‘Free Trials’ you get the point across and, you may draw their attention to click on the text.
Are Your Web Page Users Not Getting The Whole Picture?
Can surfers ‘scan’ your website? Lets look back at the above figures, 75% of the page gets read, banners have an attention span of only 1.25 seconds on average, that’s not much time for a surfer to look at your pages.I think that would probably explain the reason why surfers tend to ‘scan’ our sites and only concentrate on the free images, how many of us actually take the time to read word for word EVERYTHING on a page?
I know I hardly do I just sit there and scan the page for things that draw me into the text or site. This is true again for surfers in fact, estimated figures show that roughly 21% of surfers actually spend the time to read every single word on any site meaning the other 79% only scan through our sites this again, cuts down our marketing capabilities dramatically making it more important to have headlines and well laid out pages highlighting the part we want our surfer to look at, namely, our sponsor links.
If we do not do this we are in effect only making 21% of our marketing efforts count again, taking away from our profits. That’s a huge chunk of our surfers we are losing out on gleaming a sale from.
What do all of the above figures tell us? Simple, we need to keep our pages quick loading, concise and more importantly unique, we need to draw our surfers to the specific areas that we want them to go to first and, in the process we should start to make more money from each of our sites.
Article written by Lee
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Now They Signed Up – Learn How To Keep Them
Member retention is going to have a large effect on the adult industry over the next few months, with Visa chargeback rates being lowered and, many affiliate programs lowering their payout model something has to give and, hopefully, the thing that does give will be that affiliate programs start to realize that once they have your surfer, it becomes their responsibility to make that member retain.
With that in mind this article will look at a few things that we have been doing on some of our paysites for the last few months and, instead of having to provide an excess of plug in content we have started updating our sites regularly within the niche confines of what our members are actually looking for, also, despite this increase in content, we have started doing something unique so far as member retention goes – actually communicating with the member directly.
Communication Pays.
Actually spending the time to listen to what your members want can be beneficial on many levels for example, how many of the big sponsors offer the member a chance to become involved in a ‘community’ inside their paysites, i can only think of 3 paysites that i have personally visited that do this.Often, offering your members a way to communicate to YOU what they want inside the site can, and usually will increase the value of their membership to you in the long run. offer your members weekly polls, offer them incentives to keep an active membership, perhaps some kind of loyalty program, in addition to a method of your paysite members being able to communicate to each other inside your site.
Content Updates.
We all know that paysites need to update however, how many paysite owners spend the time to ask their member what they are looking for? As mention in the previous section, offer your members polls on the next updates you will be doing, ask them what sections of the site need improving and, more importantly, ask them if they are happy with how your site looks and feels overall.Renewal Time.
So you have managed to keep hold of your paysite member for a few days without them canceling and, their trial period is ending what now? Well, more often than not, communicating to the member that they are about to get rebilled can have a positive effect, send them an email prior to the rebill informing them of what your next set of updates will be, let them know they are a valued member of the site and, more importantly than this, that you are there to help them and listen to their suggestions. This is also an ideal time to remind them of why they joined your site in the first place, you have a lot of exclusive content that, simply put, no other paysite can offer them, you listen to their feedback and, again, value their feedback, all of these things will ensure that your member base retains well over the trial period.Second Month Renewals.
So you have managed to keep your member for a month, and, again they are due a rebill, as with the first rebill you gave them, re-iterate the points of your site and, tell them what has changed over the past month, give them some sales speak about how your site is doing and, more importantly, what you have coming next month, by communicating these updates to your members a day or so before they have to renew, you should, in all honesty, keep their interest in your paysite and, more importantly, make more money from your members.So Your Member Cancels.
Okay, so perhaps you managed to rebill your member for a few month or, perhaps they left after the trial period, what now? Simple, send them a follow up email, find out the reasons they cancelled their membership to your site and, see if you can offer them an alternative to stay, perhaps a reduced cost membership or, maybe even an alternative site altogether, if they entered your teen pay site and, were looking for amateur teen pics, even though you know you don’t have them yet, you will probably know of a site that does, tell this cancelled membership about this site and, get them to try it out, if you can match what the surfer is looking for to a site you own then you have a second chance at keeping their membership and, making money.Retention Overview.
When all is said and done the one thing that is apparent so far as pay sites go is that a lot of them do not communicate with their members and build the sites they operate around what their members are looking for, we can all say we actually do this constantly but, how many of us really, hand on heart, can prove that they ask, listen and, more importantly, implement the feedback from their members base?Article written by Lee
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Adult Webmaster Conventions – Remember When?
Most webmasters who have been working in the adult industry for a year or two have attended an adult webmaster convention of some sort and, those of us who had the privilege of attending our first webmaster show three to four years ago will know one thing that many others don’t, there used to be a time when you could attend a webmaster show for example, the one held at Disney World (how many of you remember that?) when apart from being relaxing, you would also get a lot of business done alas, times have changed.
Fighting, Drug Taking, Getting Drunk, Rape Accusations, Theft and Criminal damage would be the headline in the national press should one of these reporters attend today’s webmaster convention, instead of a relaxing atmosphere in which you can get business done you find a slew of webmasters who, well, lets be honest here, are only attending these shows for one reason, to get drunk (for free) and to have a laugh.
Of late there seems to have been an influx of people (notice I used the word people and not ‘adult webmasters’) joining the adult industry who would appear to think that our business model is one of all night partying, sordid sex sessions and drug taking, whilst, I will be the first to admit this has gone on in the past it would certainly seem that the last 2-3 years has seen more than its fair share of the negative events happening at these conventions.
Take for example the recent Hollywood Internext Expo show, one incident that comes to mind was the fool who decided it would be a good idea to smash the mezzanine canopy above the hotel lobby, to my knowledge the culprit was never found however, I am sure there are those out there who knows who it was and well, lets be honest, they quite possibly you could be reading this article.
So what happened? How did these shows change so drastically? Quite simply I think it was the sudden onslaught of press coverage about how the adult industry makes so much money for everyone and, whilst there is a lot of money to be made in the industry, it takes a lot of work to achieve making the reported figures by the press.
To many people are entering the adult industry thinking that the ‘norm’ is that of what you can find on your average day of visiting GFY and whist, this is perhaps true for the circle of webmasters who do frequent boards such as GFY for the vast majority of hard working webmasters in the industry, the behavior of those webmasters couldn’t be further from the truth.
So where is all the business being done at the shows? It would appear that event after event the open invite list of parties are being cut down to be taken over by more intimate and sociable private parties in fact, as a company we our ourselves holding several smaller invite only parties for those people that we actually want to do business with on both a personal and a professional level.
So what does the future have in hold for the adult industry events, in all honesty I do not know however, one thing is for certain, if things continue on their current route, things are going to become a whole lot worse before they get any better.
Article written by Lee.
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Basic Bookkeeping For Adult Webmasters
Knowing how much you are spending on expenses for your online enterprise each month can be a very powerful tool. Taking out that shoe box at the end of the year and giving it to the Accountant is one way. But a very simple bookkeeping system can provide you with exactly how much you made each month after all expenses. In this article I will provide you with the knowledge to setup a simple system to track your revenues and expenses. Not only will you then know exactly what your Net Income or Loss is each month but at the end of the year you will have a nice neat little package to hand your Accountant. Which will result in lower accounting fees at tax time.
The first thing you need to do is find a way to file all receipts. Your receipts are the backup for all your transactions. Go to your local office supply store and buy an accordion file labeled with monthly slots. Each time you receive a business related receipt, file in correct month. Remember you need to file all your receipts for your numbers to be accurate. When you receive an email receipt for content or hosting print it out and file it. File sponsor cheque stubs, credit card receipts, ISP bill, etc. At the end of each month take out all your receipts and divide into revenue and expenses. Remember you must have a receipt in order to claim the expense. The receipt should show the detail of the purchase, vendor, amounts and date. Ensure that the expenses are needed or used to generate revenue for your business.
Now the next step depends on how much detail you would like.
Revenue-Expenses=Net Income or Loss. For a quick snapshot of the month add up the revenue receipts, staple all receipts together and put the total on the front either adding machine tape or handwritten. Repeat with all your expense receipts. You can put a quick summary of the month in a spreadsheet program. Or for a very small investment you can setup a computerized tracking system. I recommend buying a very inexpensive software such as Quicken. Most major banks, credit cards and even paypal are setup to download transactions to Quicken. You can purchase the Personal Finance version of Quicken for around $70. There are several other inexpensive personal finance software packages that you can purchase that will work as just well. But I personally prefer Quicken. The software you choose will have a list of business accounts already setup. For an adult enterprise you will need to customize the account names. This is very easy and quick to do. Add in accounts for content purchase, hosting, isp, traffic purchase, etc.Once a week you will open up your program download your transactions from your bank account, credit card, paypal etc. If you have an expense that you pay cash for you will need to add that transaction in. I am assuming that all your sponsor cheques are being deposited into a bank account or paypal. If you receive a check and cash it, manually add the transaction in. After you have finished entering your transactions for the week ensure that the receipts that you have balance to what you have entered in the software.
You will be amazed at how simple it is to use a software package such as Quicken to track your revenue and expenses. These software packages come with pre-made report tools. Such as income statement, analysis of expenditures, cash flow projections. You can even setup budget numbers for your business.
If your business consists of a lot of transactions in a month you might want to consider using a bookkeeping/accounting service. There are many online and locally owned businesses that charge a very low rate for doing small business bookkeeping. Remember you don’t need an Accountant to do general bookkeeping. Many small business owners think they need an Accountant to do the monthly bookkeeping. This could result in unnecessary fees. Depending on the size of your enterprise and your passion for numbers sometimes employing a bookkeeper to do the data entry can be a blessing! Most bookkeeping providers will even provide customized reporting based on your needs.
Article written by Lorna
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The Gay Opinion – Obscenity Laws and the Gay Market
Let me begin by saying this is not a legal dissertation, but a collection of opinions on the recent comments and events inside the industry.
Obscenity Laws have always been the “fly in the ointment” for adult. Not knowing when, if or how the government will act toward webmasters or companies.
So what do I think? Every indicator out there says something or someone is coming. Big Brother is on the prowl. But, how will webmasters in the gay market act to ward off the evil?
While discussing this with a number of webmasters, I found that the gay opinion is spread as wide as a gigolo’s legs on payday. The thoughts that have been shared vary from ultra conservative to down right militant. And once again, I find myself stuck dead in the middle.
Here is a sampling of the opinions at large:
I’ve heard from some webmasters who have a “come and get me attitude”. Their approach is the government has done enough damage to the gay community over time.
Their attempts to sanction the gay adult industry will be simply another shot at taking us down – and that attempt will garner a public/media fight of the government acting as a bully. Now does this have anything to do with adult? No matter how I look at it, the one subject isn’t related to the other. Personally, the government’s reaction/treatment to the gay community has little to do with the government’s action towards adult. Yes, I can totally see how they got there, but it’s not enough for me.
There is the “what else is new” set. This is a group of webmasters who own pay and/or free sites, have been doing this for a long time and they have adapted their companies and their marketing to sell memberships to the surfers. They use softcore and stories already on their feeder sites, have webmaster programs and they are happy with the results and will not change a thing. Their methods work – methods are not blatantly sexual but more sensual and the conversions are a testament to that. By the way, this is where I stand (right in the middle). The general thought is nothing has happened yet. Work smart and don’t panic.
The other side of this is the “oh shit’ers”. These webmasters are re working their entire networks of gay porn to follow a well-established method of softcore only. Make them Pay for the Meat! They are reacting by taking down all hardcore images from their sites in order NOT to stir up any government dirt. Well as far as I’m concerned, they should have been doing this to begin with… sell the hardcore to members don’t give it away on a free site. For this, group the panic is on.
Finally I spoke with the “fuck ’ems”. Now their idea isn’t that the government is suppressing the gay community. They look at this totally as a first amendment issue of freedom speech and expression. They use both hardcore and softcore to resell for webmaster programs and frankly, they feel that they will prevail over any government attack simply by way of Bill of Rights. They’re making money and they don’t care who knows about it.
What does this all mean? Well here’s my take…
First, it’s apparent that the opinions are just as varied as webmasters working the straight market.
There is a general feel of, don’t panic – more than I have seen with straight market webmasters. I honestly, think this comes from our years of battle against the government on many other issues. Until the rumors become fact we will move as we always have – then deal with what is concrete rather than the abstract.
Overall, the most resolute business people I have heard from, all said the same thing. If you use common sense, use methods that work and that do not go overboard there will be no need to panic. The hobbyist who is trying to make a million will leave out of fear, the “over the top” websites will be the target and those businesses run with common sense will continue with no major issues. I think my favorite statement to come out of these conversations is, “The government will bite, if you give them the bone. Don’t feed them and they go hungry.”
I see the same “proceed as usual” attitude out there, as I have always seen in the gay community. Deal with the facts and only and not rumors.
Once again, this is totally based on opinion and by no means a legal stance. If you have any doubts, concerns or questions about obscenity laws in your area or in general, please consult your attorney.
Article written by Gary-Alan
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