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Promo Material – Make The Most Of Your Marketing
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Marketing to Foreign Surfers
Marketing to Foreign Surfers.
What would you do if I told you that there are 3 million plus new surfers last year that you did not market too? You probably marketed your product or adult site to those that could read English well enough to be searching with English terms. How about the growing numbers of surfers with English as their second language?According to Nielsen/Net Ratings, from September 2000 to 2001, Italy’s online population grew by 3,540,970 users: about one new user every ten seconds. Italy is just one of the non-English speaking countries that is coming online at lightening fast speed.
Are you relying on these surfers searching for your English keywords? Are you thinking that every language uses the words “porn and hardcore” and what about the finer niches like “bisexual and titties”? The best conversion is with newbie surfers just online for the first time and wanting to see adult sites and products. Those that have been around a while find out about the plethora of free porn. This means that websites do their best marketing with search engine placements of their main sites or feeder sites. If you are on your money, you are trying to work every engine for every related keyword. Now think of the keywords that you could be going for in all the worlds’ languages!
Do a bit of research in some of the common languages. If I was Italian and new to the net, the first place I would be searching is in an Italian search engine. Go to http://arianna.iol.it/ and search using the word porn and you will find 10 listings come up all in Italian. Not one is English. Even http://it.yahoo.com/ Yahoo Italia does NOT serve up your English porn site in its results.
So how do you get a piece of this pizza pie? You need at least a doorway written in Italian. You need to visit a site like http://www.adult-site-translation.com/ and find out how affordable it is for a doorway page that is put together by a foreign translator. Not only is the text for your doorway sites or even complete tours with the proper keywords but the graphics are redone where necessary. You really cannot rely on a text translator. We all have been on a site where it was obvious that the webmasters first language was NOT English and felt bad for their awkward use of words. This is not how to make a sale.
You need to be careful that you choose a professional service for your translating needs. You need to know that the translators are top notch and can not only translate your existing page/site keeping your marketing angles but they can also advise you on such things as proper wording and what a surfer from that culture would find erotic. Languages do not translate word for word. A service like Adult Site Translation has hired translators who also know how to market adult sites. They will tell you the search terms your page should be listed under and can assist you with foreign search engine optimization.
Remember the days where you were the only site in a category or niche? It was like being a pioneer and it was very lucrative. Do you want to be first to market to these growing pockets of millions of new surfers? There are new frontiers out there and finally sites like Adult Site Translation can assist you to conquer them successfully!
Article written by Susanna
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Building A Surfer Trap – Stage 6
Stage 6 already!
Only 2 more stages to go after this tutorial until you have a fully functional surfer trap!
Ok as promised in the last tutorial, we are going to implement the table pages you hopefully made in our last tutorial.
You now need to signup for ANOTHER counter code. Use the same counter as you did last time and, again, make sure the URL you send the traffic from the counter to is your main Multi-Site FPA surfer trap page.
Ok, you have the new counter code, what you should do with this is place it on every one of the niche table pages we made yesterday. Nowhere else except on these pages.
Once you have the counter code placed you now need to go back to our consoles, what we are going to do is make these HTML table pages into a secondary console from off the first pop up that we get when a surfer visits any of our FPA’s.
What you should do is enter the following coding in between the <head> and </head> tags of the niche pop-ups ensuring that you choose a DIFFERENT niche to the one of your original consoles:
<!—— BEGIN CONSOLE CODE ——->
<SCRIPT language=Javascript>
<!–
var exit=true;
function exitcnsl()
{
if (exit)
open(“http://www.yourdomain.com/tableconsolepage.html”, “tables”,”toolbar=0,location=0,status=0,menubar=0, scrollbars=0,resizable=0, width=800,height=600,top=0,left=0″);
}
//–>
</SCRIPT>
<!—— END CONSOLE CODE ——->You need to edit the figures for width= and height= to reflect the size of your table, ideally the frame of the console should be around 3 or 4 pixels either side of your tables.
Ok now once you have added the above to your existing pop-ups you now need to add the following to the newly created table consoles between the <head> and the </head> tags:
<SCRIPT language=javascript>
self.blur();
</script>What this will do is once the first console loads, it will immediately load a second console but, this second console should be ‘hidden’ behind the main window that is displayed. We have created a blur console.
We now have one last thing to do with this ‘blur console’ that we have just created.
Go to the HTML coding for the table ad console and add the same JavaScript to that page however, this time you DO NOT need to use the self.blur section of the instructions or, change the sizes of the console that pops.
Instead you need to add the following to the <body> tag:
onUnload=”exitcnsl()” so as an example your body tag may look like this:
<BODY BGCOLOR=#000000 onUnload=”exitcnsl()”>
Now you also need to alter the location for the console that will pop this time, you have a choice, you can send the console directly to the ARS POTD program or, you can send it BACK to your Multi-Site FPA page, at which point the surfer will be able to select another niche or leave your site.
Now remember, this surfer trap IS aggressive however, every time one of your counter codes load both from the FPA’s where we implemented them AND on the newly created table consoles we are gaining extra traffic.
If you have ANY questions at all please do not hesitate to post on the forums and myself or one of our administrators will assist you.
Article written by Lee
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Masters Of Discipline – Have You Got What It Takes?
So you want to throw in your day job and become a full time adult Webmaster? Well yeah, I can hear you saying, “Who wouldn’t want to be surrounded by pictures of beautiful women all day, make up their own hours, and be the master of their own destiny?” It just sounds sooo good when it’s put like that doesn’t it?
Before you tell your boss you quit, you might want to read this article first, as the reality of working in this industry and especially for yourself can be a real wake up call for many.
The main thing you need to succeed in this business is discipline, and lots of it. If there are temptations when you work for someone else to slack off, take a sick day, or simply not bother showing up, then you can double those temptations when you work for yourself.
It’s so easy to roll over in the morning rather than get out of bed, stagger to the PC, and actually work.
It’s so easy to decide to take the day off when the sun is shining and the beach is calling. You simply tell yourself you’ll make up for it tonight, and then find yourself coming home at 3am.
It’s so easy to not actually work, when you work for yourself, that at times it can be unreal.
The reality of doing any of the above is longer nights, less sleep, and almost inevitably smaller paychecks.
Structure Your Day.
The answer to this problem is to really think about your working day and give it some structure, just as you would if you worked for someone else. Work set hours and take frequent breaks. When you work for someone else they make you take breaks for a variety of reasons, but mostly, because as research has proved, you’ll be more productive after one. It’s also important to make sure others know your hours as well, and always remember to add what time zone you are located in on any correspondence. There is nothing worse than being awoken by an associate at 3am because you forgot that little detail!
Set A Routine.
Get into a routine! There are various tasks that must be done each week no mater how boring. By creating a work routine, you can control your time and structure the more boring jobs at the end of the day when for most our creativity levels are less. You can also structure that routine as I do, when I’ve finished those boring tasks at the end of each day, I reward myself with some time doing what I want to do.
Going Solo.
This can be a lonely business and if you don’t like working alone then maybe it’s not the right one for you. You’ll likely spend many hours in your own company and as someone else pointed out to me, while boards and instant messengers are great, they can also eat heavily into your working time if you’re not careful. Personally, I use the boards and chats as a treat when I’ve accomplished a goal, unless I need to talk to someone in order to get that set goal done.
If, like me, your office is in your home, in reality you never really leave work. It’s just always there and there is always something else to be done, and it’s so tempting just to work a few more hours. Having the discipline to stick to your office hours is the trick and where structure comes into play. The saying all work and no play makes Jack/Jill a dull boy/girl is really true here.
The biggest trick of all though, is learning to recognize your limits. Set them and stick to them. Unlike in the normal workplace, you won’t have the big cheese or even the little one watching over your shoulder, making sure you work or making sure that your paycheck and your bills are covered each week. That’s up to you now.
Think Before You Leap.
Another thing you need to consider is can you REALLY afford to give up your day job? Working for someone else means that for the most part you will have a reliable pay check each week or month, when you work for yourself you loose that security. There are other things to consider as well like health insurance, book keeping and how exactly you are going to pay for them. Of course if there is another bread winner in the house this may not be of such a concern, but it’s still something you should consider before you give in your slip. As a general rule of thumb, if you’re considering going it alone, don’t, at least not until you have enough cash saved to cover any outgoings you might have over a six months period.
How well do you know the law? If you think the law doesn’t affect you because your just one person working from home then think again. If you don’t know your Title 18 USC 2257 from your arse then you may be heading for trouble. Standing in front of a judge and saying I didn’t know won’t get you out of a heavy fine or even a prison sentence.
The real questions you need to ask yourself now are you up to the challenge, and do you have the personal discipline to make this work for you?
Article written by Jenne.
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Using Full Page Ad’s
Full page ad’s can be used for more than just ‘adverts’ in fact, there is a wide and varied range of uses for them, below I have detailed some of the uses that I have tried in the past and from my experience, they seem to work well enough.
Creating A ‘Hub’ Site – By interlinking FPA’s together in a range of niches and, offering your surfers a money bar linking to other FPA’s in different niches, you can actually get some good rankings in the SE’s and, if you utilize banner exchanges or counters on your FPA ‘hub’ site you can also ensure you get a fair amount of additional traffic. One thing I like to do with my FPA hub is use it as the ‘exit’ page when a surfer leaves one of my sites. This ensures that I am getting optimum traffic for my time spent a) building sites and B) building my hub.A lot of people I have spoken to about ‘hub’ sites simply forget about them once they have been built, personally, I do not see the point in doing this, if you build something like this why not send your exit, top list, counter, banner exchange traffic to the first page of your ‘hub’?
Doorway Pages.
FPA’s also make exceptional SE doorway pages, by optimizing your image names, meta tags and text on the individual FPA’s you are not only ensuring they WILL get ranked by the SE’s but, if you ‘hub’ them together as explained above you will also get some premium listings from them.
Filter Pages.
What I learnt to do early on is rather than send my surfers directly to the sponsors using the ‘standard’ linking codes is to send them first to an FPA with a money bar (or table ad) on it, this way, if they click the link in error and not realize that they are going to a pay site, you can give them an option, not only to use their ‘back’ button but also, to go to a different niche or, to continue into the sponsors tour. Now that you can link directly to a specific tour page on ARS sites, this method is a good way to give your surfers a ‘fresh’ tour front page.
PPC Listings.
An FPA is an ideal way to get sites listed in the PPC engines, not only do you show the surfers EXACTLY what is in the site they have just clicked on but, you also have the added option of being able to utilize blur consoles and exit consoles on them.
One other thing that I will mention, is that often, you will find that FPA’s that you have made yourself, no matter how ‘amateur’ looking they are will work better than the ‘pretty’ sponsor built FPA’s.
Hopefully, this article has given you some ideas on how you can better utilize FPA’s and not just use them in the same manner as every other adult site on the internet. If you have some good results from using FPA’s in this manner feel free to post about it on the ARSR Support forums and likewise, if you can think of any additional uses that have not been mentioned here let us know on the forums.
Article written by Lee
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Domain Name Extensions + SEO
With a slew of new TLD (Top Level Domain) extensions being launched in the first quarter of 2004 in addition to the hundreds already available how many of us actually take time to consider that when we register a .com, .net or, .org domain how will these sites help or hinder us with our search engine work? This is what we will take a closer look at in this article.
Domain Name Extensions – What Are They?
First of all, before we look at how the extensions of our domain names can assist us in running our search engine optimization methods we need to understand what the TLD’s themselves are actually for. Domain name extensions are essentially a way to recognize specific locales via the usage of domain names so for example, the domain name extension .com were primarily set up as commercial domain names however, with the commercial use of this extension it has also become, without a doubt the most popular extension for individuals or companies registering new domain names. In addition to the TLD extensions there are also a selection of domains extensions ranging from industry specific extensions such as .aero to country specific extensions such as .co.uk.Domain Name Extensions And Search Engines.
Now we understand what the domain name extensions were put in place for we can now start to look at how they may benefit us in terms of SEO (search engine optimization) for example, head across to http://www.google.com and do a search on something such as ‘penis pills’ you can see from the results shown (01/01/04) that the first 10 results are evenly spread across a range of domain name extensions ranging from .com to .net and also some smaller .go.ro domain extensions. This would lead us to assume that at the current time, Google specifically is not paying to much attention to the extensions of the domain names we are using however, given the recent updates of the last month or two across Google this has also cleaned up a lot of the results that were present 2 months prior to this search in which the .biz extension was highly populated in the rankings.Domain Name Extension Abuse + Spam.
With this slew of new domain name extensions being launched what seems like yearly this also opens up a whole lot of new problems for the webmaster primarily that of the domain name spam. Because domain names can be registered for as little as $5 per year many webmasters have taken to purchasing them, using them to spam the search engines and then, once the search engines discover the spam and remove the offending domains, the webmaster then moves on to new domains in effect, making domain names a disposable commodity to them. Whilst this method will certainly garner traffic for the search engine spammer it will also in turn mean that the traffic that honest webmasters receive from the search engines will be lower.Domain Name Extensions And Optimization.
Hopefully this brief article has given you a little insight into how domain name extensions can both benefit and also detriment your business, by choosing your domain name extensions carefully and, making sure you do your best not to spam the search engines you can make some serious income from pure search engine traffic however, once you start to buy domain names with lesser known extensions to purely spam the search engines you are not only wasting your own money but, are also potentially wasting other hard working webmasters money too.Article written by Lee
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Mirroring Adult Sites – Stage Three
So we hit stage three of our tutorial in this stage we are going to make some pages for our top 5 AVS systems. However, as we did in the last tutorial with the new TGP galleries we created we are going to use the same content and same pages that we have already built. On with the tutorial…
Anyone who build AVS sites will know that you need to have a standard site layout. This usually consists of an entry page (or a warning page), a navigational page (or in our case our menu.html page) and some gallery pages.
So the first thing we need to do is open up the warning page. Once this page has been opened we now need to do some editing of the page, what I would suggest is moving the warning text to the lower half of the page and at the top making some ‘juicy’ sales text, depending on the niche you are targeting with this site you may also like to add a couple of the original thumbnail images at the VERY top of your page however, these should NOT be linked to the full size image.
Once you have edited your page to a reasonable standard for the AVS you now need to save this page in the /FreeSite/AVS/ folder that you originally created on your HD. I would suggest saving the page as something like avs1.html or the name of the AVS you will be using this page for.
Once you have done this you now need to duplicate this page but save it as a different name in again, in the /FreeSite/AVS/ folder so you will end up with avs1.html, avs2.html, etc.
At the moment these AVS pages have no AVS script on them so, we need to visit the AVS system we are going to be using and fill out the details to have the AVS generate an AVS signup page script for us. Once we have the coding that the AVS provides we now have to place this on our avs1.html page. You should repeat this for each of the AVS’s you wish to use and save each instance of the generated AVS script to a separate AVS*.html page.
be aware, that when you are putting your information into the AVS to generate the script, you should enter the ‘members area url’ as the page we created for our navigation so, the AVS script location will be /FreeSite/AVS/avs1.html and, the members area page will be, /FreeSite/Menu/menu.html.
Once you have placed the script on our avs.html pages you should now have the following sites ready:
1) 50 Pic Free Site With Pics On HTML Pages.
2) 5 TGP Galleries With Pics On HTML Pages.
3) 5 AVS Entry Pages.Now we are starting to see how using one set of content can amount to a mass of sites all of which can be sending traffic to our sponsors and, to our surfer trap.
This is where stage three of our tutorial ends however, in our next tutorial we will continue to make some more sites and in an effort to get some traffic we start to play with the ones we have currently created.
Article written by Lee
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Maximizing Your Profit Potential – Upsells
We all know the reason why pay sites have upsells inside them, to make more money so, the past few weeks I have been ‘experimenting’ with the same type of strategy the pay sites use and, to my surprise, actually found out you can make quite a nice amount of additional income by offering your surfers products or services other than porn!
Now, this may come as a shock to many but, when you build a free site, TGP Gallery, AVS site etc you can use non adult products on them.
I have found the following work well for the various different types of site:
Free Sites.
Dating Services such as http://www.oscardate.com , http://www.adultfriendfinder.com, etc etc.Video Stores such as http://www.mallcom.com and http://www.moviemountain.com.
Sex Toys such as http://www.gayadultshopping.com and http://www.mallcom.com (Mallcom sells toys and videos)
Also, to my surprise, search engines have done really well on our traffic. Where we would usually use a text link I SSI’d some files and included some text files going directly to a variety of niches earning me in excess of $0.40 per click in some instances!!
AVS Sites.
Dating Services like those mentioned above e have found have done reasonably well however, for some reason not as well as they did on the free sites, you would think that they should do better than on free sites so I guess it is something wrong with my marketing, either way, we just plugged a link to one of our dating affiliates and, sure enough made some $$$ from them.Penis Enlargement programs did VERY well inside our AVS sites again, all we did was place a simple text link with ‘enlarge your penis’ for the text and, surprisingly we made a few good sales from that.
We also integrated our own little MallCom store front on its own domain and have been sending traffic to that and, again, the results have been reasonable.
TGP Galleries.
To my surprise, the most profitable thing that we have tested on our TGP Galleries is again, Penis Enlargement type programs, Viagra sales from http://www.kwikmed.com have been doing well the last few weeks and we even had a rebill already!One thing that I didn’t expect to work well that did was email collection, in fact, after just 10 days we already have 95 email addresses purely from our TGP Galleries. These emails will be used further in time to send out our newsletter and hopefully make some recurring sales from them.
I guess the point of this was to let you know you can use alternatives to your adult orientated sponsors on any type of site you build and make a profit from them.
Anyway, I’m off to do some more testing, I have found a nice casino sponsor imp going to send a few days of traffic to.
Article written by Lee
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Organizing Your Hard Drive And Server
We have probably all done it at some point, we get in such a hurry to upload our new site that we have just spent the last 20 minutes building that we don’t think about maintaining the site at a future date or, worse still, we need to change a site we built 6-8 months ago and can not remember where we uploaded it to.
By organizing your server from day one of your steps into becoming a webmaster you will, inevitably, save yourselves a lot of time in the long term future of our business model.
Lets take a look at how we can accomplish this ‘organization’ though.
On your hard drive you need to have a ‘central’ location for all of your online files and folders, what better place to keep this than in a folder named ‘Online’ of course, this is just an example but it will son become apparent to you that this is probably the most logical folder name to use.
Now, within this folder you are also going to need to have a few sub folders, i would suggest using a folder for each of the domains that you own so for example, for your first domain, you would name it myfirstdomain.com, your second would be named myseconddomain.com etc.
Within these domain folders you will also need to have a selection of sub folders again, I would suggest names for these folders such as /html/, /scripts/, /articles/, you are now well on the way to organizing your server.
In addition to these sub folders you will also need to create sub folders for your images that you will be using on your sites, I would suggest using the names /banners/ and of course, /images/ for these two folders, you now know that the /banners/ folder contains all of the buttons and banners you will use on your sites and the /images/ folder contains all of the .jpg and .gifs you will use. Inside the /images/ folder, it might also be advisable to create a sub folder called /thumbnails/ which, you can store your thumb nailed pictures in if required.
One other advantage to organizing your folders and sites in this manner is that over time, it will assist you when it comes to dealing with hot linkers. Instead of having to find the paths to all of your individual image directory, you know instantly where you put them, without the need of logging onto your server.
Ok so you now have a semi-organized folder structure on your HD, so far we hopefully have a folder structure that looks somewhat like this:
C:/online/myfirstdomain.com/
C:/online/myfirstdomain.com/html/
C:/online/myfirstdomain.com/scripts/
C:/online/myfirstdomain.com/articles/C:/online/myfirstdomain.com/html/Banners/
C:/online/myfirstdomain.com/html/Images/
C:/online/myfirstdomain.com/scripts/Banners/
C:/online/myfirstdomain.com/scripts/Images/
C:/online/myfirstdomain.com/articles/Banners/
C:/online/myfirstdomain.com/articles/Images/So, hypothetically, if you created a article called ‘Article One’ you would find this in the following place on your HD:
C:/online/myfirstdomain.com/articles/articleone.html
See how easy that was to find on your hard drive?
Of course, on your server the folder structure will be no different so, your structure will be mirrored EXACTLY from your HD to your SERVER I.E.:
/usr/www/sites/myfirstdomain.com/articles/articleone.html
Not only will you make your server layout a lot easier to navigate but, it should, in theory, save you time when submitting your sites to the search engines, free for all’s etc as, in your head, you will already know the location to any single page.
Try this as an example…
You have created an article site called ‘Online Marketing’ on your third domain, where is it located?
That’s right, you will find it at http://www.mythirddomain.com/articles/onlinemarketing.html
How much time would you have usually spent logging into your server trying to find this page?
One other MAJOR advantage to keeping your server and HD structure the same is backing up your data now becomes easy as pie. you simply have to download your folders into the /online/ directory on your HD, then simply burn that entire directory to Cdrom.
Hopefully this article has given you some insight into how proper organization can be of use to you on your HD and on your server. If you are just starting out in the adult industry hopefully you will see that spending a little time to make a structuring system such as this can save you a lot of time long term.
One last question for you however, where would you find your article called ‘Marketing Shoes’ on your 56th domain name?
Article written by Lee
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Using SSI For Auto Updates
We all realize the benefits of being able to save time when building sites so, I got into thinking, how can I make my sites look as if they are continually updated without the need to go in and update them manually? Enter the world of SSI.
SSI is actually a nifty little tool, not only can you include files from a central location but, you can include them at specific times of the day, days of the week or even months of the year, very handy indeed if you are building any type of site that needs updating periodically.
Once the main burst of work has been completed you can pretty much use the same files over and over again to help you out.
So onto the auto updating SSI, the following SSI coding will enable you to update a page or pages based on which day of the month it is. It will check the day the page has been accessed and display the relevant information again, this is a handy thing to have should your sponsor be running a promotion over several days, all you need to do is update a selection of SSI files and all of your sites are updated instantly.
<!–#config timefmt=”%d”–>
<!–#include virtual=”/yourdirectory/$DATE_LOCAL.txt”–>What you need to do is create 31 text files named 01.txt right the way through to 31.txt take the SSI call above and edit the location of the SSI files on your server, you may like to have a central folder named /SSI/ for this purpose so the location would be changed to /domain.com/SSI/$DATE_LOCAL.txt
I the 31 files you created you could have a table ad with eight of your sponsors links, an article in each one or even just a simple text link, anything that you may want to update can be included in these files.
As I mentioned above you can base the time, date and even month of rotation to whatever you like to alter how the files are rotated and ultimately viewed on the web you should change the %d in the timefmt field to one of the following:
%d : Day of the month requires 31 files named 01.txt to 31.txt
%w : Day of the week requires 7 files named 0.txt to 6.txt
%j : Day of the year requires 365 files named 001.txt to 365.txt
%u : The week of the year requires 52 files named 00.txt to 53.txt
%m : The month of the year requires 12 files named 01.txt to 12.txt
%H : Hour of the day requires 24 files named 00.txt to 23.txt
%M : Minute of the hour requires 60 files named 00.txt to 59.txtAs you can see from the above there really are no limitations to the uses of updating using SSI and, apart fro the relative ease of use and the time saved using them should one sponsor not be converting for you all you need to do to swap sponsors is alter your central set of SSI files and you have instantly changed sponsors over all of your sites.
Article written by Lee
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