• How To Claim Back European V.A.T

    Date: 2011.02.22 | Category: Billing Solutions, General | Response: 0

    With the recent legislations requiring US businesses to charge Value Added Tax to EU Member state customers for purchases of digital product / image downloads there are many new questions going around enquiring how companies and small business owners can claim the VAT back this is what we will look at in this brief article – The basics of claiming back your VAT from Europe.

    What Is V.A.T?

    Value Added Tax (VAT) is a consumption tax levied on goods and services in many countries across the globe. Over the last decade, legislation in the tax systems of Europe, Canada, Japan and South Korea allow for a refund for the majority of non resident entities, worldwide to a refund of VAT in most instances however, especially in the business world, registration must be achieved prior to claiming back your VAT and, preferably before the purchase of Vat able goods takes place.

    Who Is Entitled To A VAT Refund?

    Most businesses will be entitled to receive a VAT refund however, as the laws vary from country to country, the best way for you as a business owner to find out the laws as they affect you is to contact your company accountant who, should be knowledgable enough to inform you of what you need to claim back from each of the EU member states where V.A.T has been charged.

    What Products Can I Claim V.A.T Refunds For?

    Most typically value added tax recoverable expenses can take form as one or more of the following items:

    Business Property Expenses.
    Transportation Costs.
    Inter-company Billing.
    Marketing + Promotional Services.
    Exhibitions, Conferences + Business Meetings.
    Importation V.A.T.
    Digital Downloads (Business Related).

    How Do I Register For V.A.T?

    When a company inside the domestic US conducts transactions in the EU countries where value added tax registrations may be required the registration for the VAT refund should be done prior to the transaction taking place however, on occasions which vary from individual EU member states this registration process may be done retroactively. By becoming registered to claim your VAT back the company is legally required to d the following:

    1) Register for the VAT in the EU country where the transaction takes place.
    2) Account for VAT on all invoices or receipts issued to your European customers.
    3) Deduct the V.A.T incurred from your European suppliers of goods or services.

    Value Added Tax – An Overview.

    When all is said and done, other than the obvious need to increase your pricing structure for certain global markets registering for and, charging value added tax actually has a great deal of benefits. You now get to claim addition refunds from any expenses that you incur from the day to day running of your business, your promotional activities become vat’able so you can now increase the level of global marketing you do and, claim full value back from the EU member states (where applicable). basically, registering in the EU member state will enable your business to grow on a global scale and, at the same time, afford you the luxury of being able to market your goods and services to a greater client base at virtually no cost to yourself this is a good thing especially when you take a look at the growth that international internet usage is making each month.

    Article written by Lee

  • Content – Keeping your members coming back for more

    Date: 2011.02.22 | Category: Content | Response: 0

    We know that the first battle for pay site owners is getting the traffic and the signups. But, sometimes this becomes such a focus that we forget the other battle: keeping members interested once you have them. When people pay for a membership to a site they are expecting to get their money’s worth. In return for their monthly fee they are looking for a site that encompasses quality, variety and originality.

    As the web grows, so does the online entertainment industry. Four or five years ago there was only a handful of pay sites around compared to the thousands and thousands that are on the net today. Back then, you could literally put any kind of content on your sites and you would have membership, there just was not much choice out there for the connoisseur of porn. Now, potential members are more informed, they know what is out there, they know what they like, and they know what they want to see.

    What has to be done to cater to these more discriminating porn shoppers? You have to give them what they want. Here are some useful tips for choosing a content provider and/or content for your pay sites that will keep the members coming back for more:

    Go for the exclusive content.

    You want to be able to provide your members with something that is fairly fresh and that is not pasted on every pay site on the Internet. The last thing a potential buyer wants to see is a site that is a carbon copy of half the sites out there.

    Choose leased content.

    Choosing leased content over buying CD’s is a good way to keep your site fresh. Most leased content providers will update their content on a bi-monthly or monthly basis. As well, with leased content, it is just a matter of adding the feed into your site. This alleviates the need for extensive extra graphic design work.

    Have a wide variety of content.

    Make sure that your site has a little bit of everything a potential member could want: pictures, videos, live feeds, etc. The more you have the better. Many content providers have great package deals available that will include all of these things all set up and ready to put on a site.

    Choose a reputable content provider.

    You want to make sure that when you choose a content provider that you do not just go for the best deal out there. You want to also look at things like: how much bandwidth they provide, what their technical support is like and last but not least, do they have good customer service.

    These are just but a few helpful suggestions to follow when choosing content for your pay site. There are certainly many ways to achieve a high rate of member retention. One thing that many of our customers tell us is that they find that having a least one voyeur feed on their site great for keeping the members coming back for more. Laura’s Condo, one of our voyeur feeds, has one of the best member retention rates around. Visitors get attached to the girls, develop a rapport with them and they do not want to lose that. Hence, they will keep renewing to be able to keep their relationship going with their favorite girl.

    The number one thing that pay site owners must remember is that members equal money and in order to keep the cash flow rolling in they must keep the members interested and give them what they want. By spending a little extra money to get high quality exclusive content, you will actually be putting more money in recurring memberships back in your pocket at the end of the day.

    Article written by Meredith Murray

  • Using SSI For Auto Updates

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    We all realize the benefits of being able to save time when building sites so, I got into thinking, how can I make my sites look as if they are continually updated without the need to go in and update them manually? Enter the world of SSI.

    SSI is actually a nifty little tool, not only can you include files from a central location but, you can include them at specific times of the day, days of the week or even months of the year, very handy indeed if you are building any type of site that needs updating periodically.

    Once the main burst of work has been completed you can pretty much use the same files over and over again to help you out.

    So onto the auto updating SSI, the following SSI coding will enable you to update a page or pages based on which day of the month it is. It will check the day the page has been accessed and display the relevant information again, this is a handy thing to have should your sponsor be running a promotion over several days, all you need to do is update a selection of SSI files and all of your sites are updated instantly.

    <!–#config timefmt=”%d”–>
    <!–#include virtual=”/yourdirectory/$DATE_LOCAL.txt”–>

    What you need to do is create 31 text files named 01.txt right the way through to 31.txt take the SSI call above and edit the location of the SSI files on your server, you may like to have a central folder named /SSI/ for this purpose so the location would be changed to /domain.com/SSI/$DATE_LOCAL.txt

    I the 31 files you created you could have a table ad with eight of your sponsors links, an article in each one or even just a simple text link, anything that you may want to update can be included in these files.

    As I mentioned above you can base the time, date and even month of rotation to whatever you like to alter how the files are rotated and ultimately viewed on the web you should change the %d in the timefmt field to one of the following:

    %d : Day of the month requires 31 files named 01.txt to 31.txt
    %w : Day of the week requires 7 files named 0.txt to 6.txt
    %j : Day of the year requires 365 files named 001.txt to 365.txt
    %u : The week of the year requires 52 files named 00.txt to 53.txt
    %m : The month of the year requires 12 files named 01.txt to 12.txt
    %H : Hour of the day requires 24 files named 00.txt to 23.txt
    %M : Minute of the hour requires 60 files named 00.txt to 59.txt

    As you can see from the above there really are no limitations to the uses of updating using SSI and, apart fro the relative ease of use and the time saved using them should one sponsor not be converting for you all you need to do to swap sponsors is alter your central set of SSI files and you have instantly changed sponsors over all of your sites.

    Article written by Lee

  • Cell Phone Porn – Closer Than We Think?

    Date: 2011.02.21 | Category: General | Response: 0

    Cell Phone Porn – Closer Than We Think?

    From dialup to broadband, from standard to reality, from multiple pages to single magazine style tours, one thing is for certain adult pornography is constantly evolving and adapting to the both the marketing savvy of the surfer and, more importantly the technological advances hitting the web and, with the sudden impact of PDA’s (Personal Digital Assistants) and Cell Phones able to connect to the web could cell phone porn be the next big thing? This is what we will take a brief look at in this article.

    What Is Cell Phone Porn?

    Cell phone porn is a method of displaying not only images but streaming video feeds to a surfers portable cellular phone many companies (specifically in Europe) at the present time are starting to roll out 3gsm network cell phones this means that the surfers we get to our sites may not only be using a computer or a PDA to visit our sites but, in all reality they may already be surfing our sites on their cell phones.

    Building Cell Phone Porn Sites.

    In order to profit from this newly evolving cell phone porn market we have to diversify the methods in which we build our sites for example, we need to use WAP (Wireless Application Protocol) on our sites in order for them to be readable easily by the 3G cell phones for starters and then, we need to ensure that not only do our pages flow but, they load quickly and further still, how easy is it for the surfer to fill out the required join forms in order for them to actually access the cell phone porn they are being offered?

    Cell Phone Porn Statistics.

    Currently, if you head across to http://www.google.com and type in ‘cell phone porn’ as your search query you will find a total of 173,000 pages listed in the search results, now, combine this number with the amount of cell phones currently in circulation across the globe that are able to use WAP, 743 Million, those 173,000 sites in Google have an advantage that you don’t, they are already most likely getting cell phone traffic.

    Mobile Porn – An Overview.

    Will cell phone porn become a thing of the past as quickly as it is emerging as a medium of the future? Quite possibly however, until you start attracting your share of cell phone porn surfers you will not realize the benefits to this new source of traffic, in fact, even 12 months ago when the PDA Porn was a huge thing, many webmasters neglected to cash in on the latest craze and were surprised at the figures others were reporting to them. There is one thing that will always remain constant in the adult industry, the latest fads and crazes change as quickly as the arrive and, webmasters have to be quick off the mark in order to cash in on these new crazes. Will cell Phone Porn be a craze that you cash in on?

    Article written by Lee

  • Online Billing Alternatives – Token Payment Systems

    Date: 2011.02.24 | Category: Billing Solutions | Response: 0

    In this article we will continue our look at the various payment solutions that are available to webmasters for use on a global scale and, this time we will look at the ‘Token’ system of generating income to our sites.

    Token Payments – What Are They?

    Token payments, as they name suggests is a way by which your surfers can access your members area by using pre-purchased tokens as a cash alternative. These tokens are available in a variety of values ranging from US$1 to US$5 and above.

    Token Payments – What Are The Costs?

    The cost to the surfer (as mentioned above) can vary from solution to solution however, on average the tokens which are redeemed for payment are bought in amounts ranging from US$1 to US$5 and above, these tokens then grant the surfer access to any of the sites that uses the specific token system the surfer purchased ‘credits’ for.

    Token Payments – Price Comparisons.

    Okay so based on our previous articles we will again say that access to your members area costs an average of US$30 for a months access, now, using the token payment method, you are now able to set certain ‘restrictions’ immediately on the level of ‘access’ your new member can have although, the reality of it is, these restrictions are set by the token provider themselves.

    Lets say a surfer has gained access to your site using a US$5 token, what can they get actually have access too – not a lot. Your surfer only has access to as much of the content in your site that his ‘credits’ or ‘tokens’ will allow him to, in fact, the token system itself is much like the current pay-per-view model only, IMHO, not as satisfying to the surfer.

    back to the issue at hand, how much will you make from this surfer with the US$5 token who has just accessed your site, well, if your members area is good and you have enough content to keep the surfer there until their tokens run out of credit, then, you will make upto 95% of the initial US$5 token purchase.

    The good thing about this payment solution from a webmasters perspective however, is that YOU can actually set how much time each token will last on your site. Therefore, the reality of it is, you could have a surfer join your site with a US$5 token and only see one movie file whereas, a surfer who joined with a Credit card for 30 days access, could in effect strip your site of its content and move onto the next paysite.

    Token Payments – Overview.

    All in all, i strongly feel that there is a place in todays adult industry for the token payment solution after all, webmasters have to limit access to the amount of content surfers are able to see for free (or cheaply) and start to ‘educate’ todays sufer that they need to spend some money in order to access ‘the good stuff’.

    By allowing webmasters to control the content and value of the token payments on their sites this payment solution could, somewhat start this education process for the surfers. Whether this will be a good or, a bad thing however, will depend entirely on the amount of use these relatively new payment solutions get from both webmasters and, ultimately, surfers.

    Article written by Lee

  • Seasons Greetings For The Adult Surfer

    Date: 2011.02.24 | Category: General, Promotion, WebDesign | Response: 0

    How do the national and, international holidays affect our sponsors sales? More than you would think especially if you can offer your surfers something ‘seasonal’ when they hit your site. However, that said, when should you start planning for these holidays and, more importantly, how can you ensure that once you have implemented your seasonal marketing campaigns that they actually work?

    Seasonal Marketing – The Basics.

    Seasonal marketing is, in effect a method of changing your marketing approach around different times of the year to affect both the volume of sales you make and, more importantly, the uniqueness of the product you are offering your surfers. A good example of this is at Christmas time, many of the sponsors will provide their webmasters with banner with a holiday feel to them, perhaps using scantily clad men in Santa outfits or half naked women in elves costumes. By offering a seasonal marketing approach to your site surfers you actually increase the chances of making a sale.

    Holiday Porn.

    One of the best ways to offer your surfers a fresh marketing angle is to ensure that you plan for all of the major holidays throughout the year in advance so for example, as mentioned above, Christmas is a big holiday as are, New Years, Easter, Thanksgiving (US), Independence Day (US) and, Halloween. By building sites specifically for these holidays you are increasing the chances not only of building your sales but, of gaining additional traffic that you might otherwise lose out on. It has been said certainly over the last four years i have worked in the adult industry that many webmasters experience an increase in search engine traffic searching on keywords such as ‘Christmas Porn’ and, ‘Ghost Porn’ around the various holidays, build now for next year and, when the holiday season arrives, you will be one step ahead of your competition.

    Seasonal Marketing Overview.

    As already mentioned the holiday season especially Christmas time, can be a great way to gain additional traffic, not only from those surfers specifically looking for Christmas Porn but, also the newbie adult surfers who have perhaps only just got their first computer on Christmas day, by adding to your collection of seasonal porn sites year after year you will not only learn a lot about the way the various holidays and seasons affect your sales but, you will also be able to profit from your surfers in a way that not many other webmasters do.

    Article written by Lee

  • Redirecting Questionable Adult Traffic

    Date: 2011.02.24 | Category: 2257, Scripts | Response: 0

    The one thing almost all reputable adult webmasters agree on is that one way or the other, we want to rid the net of those webmasters that profit from traffic primarily gained from either the direct promotion of or, targeting of, keywords relating to child pornography however, how can you tell what traffic you are being sent and, more importantly, how can you do something about the type of traffic that you receive to your site in order to filter out this unwanted traffic? The answer is simple, use a script to redirect the traffic elsewhere before it even hits your site.

    Child Porn Redirection Php Script.

    The following php script when used on your server will enable you to send unwanted traffic gained by the promotion of using ‘illegal’ keywords in the search engines and sites which link to your own.

    <!– Start Copy Here –>

    <?

    // Redirect “Lolita” traffic

    $refer_full_path = “$HTTP_REFERER”.”$PATH_INFO”;

    if(( preg_match(“/lolita/i”, $refer_full_path)) ||
    ( preg_match(“/child/i”, $refer_full_path)) ||
    ( preg_match(“/preteen/i”, $refer_full_path)) ||
    ( preg_match(“/pre-teen/i”, $refer_full_path)) ||
    ( preg_match(“/pedo/i”, $refer_full_path)) ||
    ( preg_match(“/underage/i”, $refer_full_path)) ||
    ( preg_match(“/beast/i”, $refer_full_path)) ||
    ( preg_match(“/rape/i”, $refer_full_path)) ||
    ( preg_match(“/kinder/i”, $refer_full_path)) ||
    ( preg_match(“/incest/i”, $refer_full_path)) ||
    ( preg_match(“/kiddie/i”, $refer_full_path))) {

    header(“Location: $refer_full_path”);
    exit;
    }

    ?>

    <?
    $words=array(“childporn”,”underage”,”beast”,”interracial”,”lolita”,”preteen”);
    for($i=0;$i<count($words);$i++){
    if(eregi($words[$i],$HTTP_REFERER)){
    header(“Location: http://www.fbi.gov/?CHILD_PORN_ON_DISK_LOGGED_AND_REPORTED”);
    }
    }
    ?>

    <!– End Copy Here –>

    In order to use this script, simply add additional keywords or partial word matches to the top part of the script and, include the bottom half of the script at the top of your HTML coding.

    Any traffic being sent to your site via keywords which you have specifically told the script not to allow access to your web site will be forwarded to the url in the bottom part of the php script which again, can be changed to wherever you like.

    Article written by Lee

  • How To Use ALT Tags On Your Sites

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    One simple technique can improve your search engine rank, make site navigation easier, and increase the accessibility of your site to disabled visitors. Yet, as many as 78% of sites don’t use it! Boost your site’s profile with human visitors and search engine spiders with the <ALT> tag.

    Inserting ALT Text

    Adding <ALT> descriptions to your <IMG> tags is quick and easy. You don’t have to do any complex HTML coding. If you can describe your image or link, then you can add ALT tags to your code.

    We’ve used some examples below:

    <img src="thumbnails/porn.jpg" 
      width="100" height="78" ALT="Explicit Teenage Sex Pictures">

    You can also include an ALT tag when your image is a link:

    <a href="porn.html"> 
    <img src="thumbnails/porn.jpg" 
    width="100" height="78" ALT="Explicit Teenage Sex Pictures"></a>

    Ideally, your ALT text descriptions should be complete sentences, rather than a list of keywords or obscure phrase like “company logo small 2.” Remember that all visitors are likely to see (or hear) some version of your ALT text so be sure that it’s meaningful.

    Optimize ALT Descriptions For Search Engines

    Besides helping human visitors, ALT descriptions help you rank higher in some search engines. AltaVista and Google are two of the search engines that use ALT descriptive text when they rank Web sites. The growth of search engine/directory partnerships means that a high rank in one engine can often translate into an improved rank on its partner sites.

    Search engine algorithms calculate the number of times keywords are repeated and give higher rank to pages that use them often. Keywords in the ALT descriptive text help you increase their frequency on the page. Search engines assume the terms are more relevant and important if they’re used in the page content, not just listed in the META tag.

    For instance, the descriptive text in the example code uses keywords and keyword phrases from the META keyword tag: Explicit Teenage Sex Pictures. Since these are relevant to the site’s content, they’re easy to include as descriptive text.

    If you’re having problems choosing relevant, targeted keywords, refer to this article, How To Pick Your Keywords. It provides helpful tips about selecting keywords and using them to improve your search engine ranking.

    Make Your Web Site Sticky

    ALT tags help you promote your site in another way too: they help make it “sticky.” Sticky means that visitors stay at your site longer so they see your advertising and purchase your memberships. Visitors who feel comfortable at a site will stay longer – and hopefully return more often to make further purchases.

    Disabled visitors who use text-only or spoken word browsers rely on the ALT text for clues about the image’s content and function. This can be a lucrative audience: they represent a worldwide audience of 750 million and spend twice as much time online as the average user. But it isn’t just a disability issue: ALT tags make your site more accessible to everyone.

    Visitors see your ALT text while the images are downloading or when they mouse over images. The descriptive text helps them decide if they want to wait for an image to download or move on to a different page. If your image is also a link, then visitors can read the explanatory text and quickly jump to the section they want.

    Site navigation is easier, so impatient visitors are less likely to leave the site.

    Don’t Follow The Crowd

    ALT tags are a small addition to your HTML code that can make a big impact on your site. Since many of your competitors don’t use them, give your site and edge and include them on all images.

    Article Written By Lee

  • Displaying Special Characters On Your HTML Pag

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    In order to display certain characters within your HTML pages, you must use a special code. The codes below display the HTML code and the character when displayed on your web page. To use any of the characters displayed within the chart, copy & paste the HTML code to the left of the character you would like to use.

    HTML Code Browser View HTML Code Browser View HTML Code Browser View HTML Code Browser View
    &copy; © &#33; ! &#95; _ &#157; 
    &reg; ® &#34; &#96; ` &#158; ž
    &nbsp; &#35; ` &#97; a &#159; Ÿ
    &quot; &#36; $ &#98; b &#160;
    &amp; & &#37; % &#99; c &#161; ¡
    &lt; < &#38; & &#100; d &#162; ¢
    &gt; > &#39; &#101; e &#163; £
    &Agrave; À &#40; ( &#102; f &#164; ¤
    &Aacute; Á &#41; ) &#103; g &#165; ¥
    &Acirc; Â &#42; * &#104; h &#166; ¦
    &Atilde; Ã &#43; + &#105; i &#167; §
    &Auml; Ä &#44; , &#106; j &#168; ¨
    &Aring; Å &#45; &#107; k &#169; ©
    &AElig; Æ &#46; . &#108; l &#170; ª
    &Ccedil; Ç &#47; / &#109; m &#171; «
    &Egrave; È &#48; 0 &#110; n &#172; ¬
    &Eacute; É &#49; 1 &#111; o &#173; ­
    &Ecirc; Ê &#50; 2 &#112; p &#174; ®
    &Euml; Ë &#51; 3 &#113; q &#175; ¯
    &Igrave; Ì &#52; 4 &#114; r &#176; °
    &Iacute; Í &#53; 5 &#115; s &#177; ±
    &Icirc; Î &#54; 6 &#116; t &#178; ²
    &Iuml; Ï &#55; 7 &#117; u &#179; ³
    &ETH; Ð &#56; 8 &#118; v &#180; ´
    &Ntilde; Ñ &#57; 9 &#119; w &#181; µ
    &Otilde; Õ &#58; : &#120; x &#182;
    &Ouml; Ö &#59; ; &#121; y &#183; ·
    &Oslash; Ø &#60; < &#122; z &#184; ¸
    &Ugrave; Ù &#61; = &#123; { &#185; ¹
    &Uacute; Ú &#62; > &#124; | &#186; º
    &Ucirc; Û &#63; ? &#125; } &#187; »
    &Uuml; Ü &#64; @ &#126; ~ &#188; ¼
    &Yacute; Ý &#65; A &#127; ? &#189; ½
    &THORN; Þ &#66; B &#128; &#190; ¾
    &szlig; ß &#67; C &#129;  &#191; ¿
    &agrave; à &#68; D &#130; &#192; À
    &aacute; á &#69; E &#131; ƒ &#193; Á
    &aring; å &#70; F &#132; &#194; Â
    &aelig; æ &#71; G &#133; &#195; Ã
    &ccedil; ç &#72; H &#134; &#196; Ä
    &egrave; è &#73; I &#135; &#197; Å
    &eacute; é &#74; J &#136; ˆ &#198; Æ
    &ecirc; ê &#75; K &#137; &#199; Ç
    &euml; ë &#76; L &#138; Š &#200; È
    &igrave; ì &#77; M &#139; &#201; É
    &iacute; í &#78; N &#140; Œ &#202; ?
    &icirc; î &#79; O &#141;  &#203; Ë
    &iuml; ï &#80; P &#142; Ž &#204; Ì
    &eth; ð &#81; Q &#143;  &#205; Í
    &ntilde; ñ &#82; R &#144;  &#206; Î
    &ograve; ò &#83; S &#145; &#207; Ï
    &oacute; ó &#84; T &#146; &#208; Ð
    &ocirc; ô &#85; U &#147; &#209; Ñ
    &otilde; õ &#86; V &#148; &#210; Ò
    &ouml; ö &#87; W &#149; &#211; Ó
    &oslash; ø &#88; X &#150; &#212; Ô
    &ugrave; ù &#89; Y &#151; &#213; Õ
    &uacute; ú &#90; Z &#152; ˜ &#214; Ö
    &ucirc; û &#91; [ &#153; &#215; ×
    &yacute; ý &#92; \ &#154; š &#216; Ø
    &thorn; þ &#93; ] &#155; &#217; Ù
    &yuml; ÿ &#94; ^ &#156; œ &#218; Ú

    Whilst the above list is by no means complete, it should contain the most useful characters and codes for you to build your sites using the special characters with ease.

    Article written by Lee

  • Obscenity – Put It To The Test

    Date: 2011.02.23 | Category: Writing | Response: 0

    Regardless of how long any of us have been an adult webmaster we all need to be
    aware of obscenity laws and, in particular how they affect our businesses
    whether we think a hardcore photoset is ‘obscene’ or not ultimately, if you get
    taken to court on obscenity charges the one thing you should be aware of is how
    the courts will decide whether the images you are using will be classified as
    obscene or not.

    Testing Obscenity – The Miller Test.

    The Miller test was developed in the 1973 court case of Miller vs. California
    and in comprises of three parts ALL of which MUST be satisfied on order for
    something to be deemed obscene by the courts. The Miller test is the ‘official’
    method used by the United States Supreme Court for determining whether an
    expression or a speech can be determined as obscene and, if deemed obscene, it
    is not protected under the First Amendment and is therefore prohibited by law.

    The Miller Test – Part One.

    Part one of The Miller Test states something may be obscene if ‘the average
    person, applying contemporary adult community standards, would find that the
    work, taken as a whole, appeals to the prurient interest’ In essence, this
    means that if the ‘average’ person on a jury or on the bench finds the work to
    be deemed obscene then, it is. However for the court to rule something as
    obscene it also has to be deemed obscene by the standards set in part two and
    part three below.

    The Miller Test – Part Two.

    Part two of The Miller Test states that something is potentially obscene is
    ‘the average person, applying contemporary adult community standards, would
    find that the work depicts or describes, in a patently offensive way, sexual
    conduct’. Basically this is saying that if the images or speech is something
    which is not practiced in a manner befitting your local community standards
    then again, it may be obscene. However, as with part one of The Miller Test for
    a court to find something obscene it needs to fall below the standards in part
    three below.

    The Miller Test – Part Three.

    Part three of The Miller Test states that something is potentially obscene if,
    ‘a reasonable person would find that the work, taken as a whole, lacks serious
    literary, artistic, political, or scientific value.’ This is pretty much where
    you could potentially come unstuck after all, everyone has different sexual
    tastes and because of this, just because something that may be widespread such
    as ‘bare backing’ (to use as an example) could potentially be considered as
    obscene if you happen to have a jury who are devout practicers of safe sex.

    The Miller Test – Overview.

    In essence The Miller Test is a useful guideline for webmasters when it comes
    to operating our sites and specifically, when it comes to choosing the types of
    content we utilize on them however, for the most part The Miller Test itself is
    outdated. Since the early 70’s when this test was devised there have been many
    sexual practices that were once deemed obscene that have become more a part of
    everyday life and accepted in to society as whole thus, what once would (or
    could) have been deemed obscene would no longer be in the same sense as
    something that may be deemed obscene today could be found not to be in 5 years
    time.

    Article written by Lee

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