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		<title>Why Cant I Get Indexed By The Search Engines?</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/why-cant-i-get-indexed-by-the-search-engines/</link>
		<comments>http://directory.gaywidewebmasters.com/articles/2011/02/why-cant-i-get-indexed-by-the-search-engines/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:41:24 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=432</guid>
		<description><![CDATA[Unfortunately, this is an all too common question. If it makes you feel any better, you&#8217;re not the only one frustrated about the length of time it takes to be indexed, or the many pitfalls involved. It often takes anywhere from two days to as much as six months to be listed on a search [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Unfortunately, this is an all too common question. If it makes you feel any better, you&#8217;re not the only one frustrated about the length of time it takes to be indexed, or the many pitfalls involved. It often takes anywhere from two days to as much as six months to be listed on a search engine. For example, last month Excite finally updated its index for the first time since last August! Luckily, Excite is the most extreme case lately, but waiting several weeks to a month can also be extremely frustrating especially when your livelihood depends partly on these search engines.</p>
<p>The <a href="http://www.webposition.com/d2.pl?r=K6S-55E8" target="WebPosition">Web Position</a> Submitter report will give you current time estimates for each engine so you&#8217;ll know what to expect. However, an engine at any time could choose to delay their indexing beyond the &#8220;norm&#8221; for maintenance or other reasons. On the flip side, you could get lucky and submit just a couple days before an engine does a complete refresh of their database. Therefore, submission times can never be an exact science since we&#8217;re all ultimately at the mercy of the engine.</p>
<p>If you&#8217;ve submitted your site and have waited the estimated time to be indexed and there&#8217;s still no listing, what do you do now?</p>
<p>Here are 16 tips that should help you solve this problem:</p>
<p><strong>1.</strong> First, be sure you&#8217;re not already indexed but just don&#8217;t know it. Unfortunately, none of the major engines are kind enough to e-mail or notify you as to if and when you&#8217;ve been indexed.</p>
<p>The method to determine if a page or domain has been indexed varies from one engine to another, and in many cases, it&#8217;s difficult to tell for sure. Never assume that you&#8217;re not indexed just because you searched for a bunch of keywords and you never came up in the first few pages of results. You could be in there but buried near the bottom.</p>
<p>In addition, it&#8217;s not very practical to check the status of a number of pages on each major engine each week. Fortunately, <a href="http://www.webposition.com/d2.pl?r=K6S-55E8" target="optimization-software">Web Position</a> has a URL verification feature in the Reporter that makes this process much easier. Each time you run a mission, it will report which URLs exist and do not exist in each engine. If you&#8217;re using <a href="http://www.webposition.com/d2.pl?r=K6S-55E8" target="optimization-software">Web Position</a> and are not finding your URLs after submitting, be sure to see this page for common pitfalls to watch out for:</p>
<p><a href="http://www.webposition.com/urlnotfoundhelp.htm" target="webposition-gold">http://www.webposition.com/urlnotfoundhelp.htm</a></p>
<p><strong>2.</strong> Make sure you have uploaded the pages to your site before submitting them. This one seems obvious, but submitting a page that does not exist or submitting with a subtle typo in the URL is a goof we might all make at one time or another. If you&#8217;re using <a href="http://www.webposition.com/d2.pl?r=K6S-55E8" target="optimisation">Web Position&#8217;s</a> Submitter, there&#8217;s a checkbox on tab 2 that forces Web Position to verify that all your URLs are valid before submitting them.</p>
<p><strong>3.</strong> If you have information inside frames, that can cause problems with submissions. It&#8217;s best if you can create non-framed versions of your pages. You should then submit the non-frames versions of your pages which can of course point to your framed Web site. Alternatively, you can enter your relevant text within the NOFRAMES area of a framed page which most search engine spiders will read.</p>
<p><strong>4.</strong> Search engine spiders cannot index sites that require any kind of registration or password. A spider cannot fill out a form of any kind. The same rule applies regarding indexing of content from a searchable database, because the spider cannot fill out a form to query that database. The solution is to create static pages that the engines will be able to find.</p>
<p><strong>5.</strong> Dynamic pages often block spiders. In fact, any URL containing special symbols like a question mark (?) or an ampersand (&amp;) will be ignored by many engines.</p>
<p><strong>6.</strong> Most engines cannot index text that is embedded in graphics. Text that appears in multimedia files (audio and video) cannot be indexed by most engines. Information that is generated by Java applets or in XML coding cannot be indexed by most engines.</p>
<p><strong>7.</strong> If your site has a slow connection or the pages are very complex and take a long time to load, it might time out before the spider can index all the text. For the benefit of your visitors and the search engines, limit your page size to less than 60K. In fact, most Webmasters recommend that your page size plus the size of all your graphics should not exceed 50K-70K. If it does, many people on dial up connections will leave before the page fully loads.</p>
<p><strong>8.</strong> If you submit just your home page, don&#8217;t expect a search engine to travel more than one or two links away from the home page or the page that you submitted. Over time they may venture deeper into your site, but don&#8217;t count on it. You&#8217;ll often need to submit pages individually that appear further down into your site or have no link from the home page.</p>
<p><strong>9.</strong> If your Web site fails to respond when the search engine spider pays a visit, you will not be indexed. Even worse, if you are indexed and they pay a visit when your site is down, you&#8217;ll often be removed from their database! Therefore, it pays to have a reliable hosting service that is up 99.5% of the time. However, at some point a spider is going to hit that other 0.5% and end up yanking your pages by mistake. Therefore, it pays to keep a close eye on your listings.</p>
<p><strong>10.</strong> If you have ever used any questionable techniques that might be considered an overt attempt at spamming (i.e., excessive repetition of keywords, same color text as background, or other things that the <a href="http://www.webposition.com/d2.pl?r=K6S-55E8" target="web-position-gold">Web Position</a> Page Critic warns you about), an engine may ignore or reject your submissions. If you&#8217;re having trouble getting indexed in the expected amount of time, make sure your site is spam-free.</p>
<p><strong>11.</strong> If your site contains redirects or meta refresh tags these things can sometimes cause the engines to have trouble indexing your site. Generally they will index the page that it is redirecting TO, but if it thinks you are trying to &#8220;trick&#8221; the engine by using &#8220;cloaking&#8221; or IP redirection technology, there&#8217;s a chance that it may not index the site at all.</p>
<p><strong>12.</strong> If you&#8217;re submitting to a directory site like Yahoo, Open Directory, NBCI.com, LookSmart, or others, then a human being will review your site. They must decide the site is of sufficient &#8220;quality&#8221; before they will list it. I recommend you read the submission guide on the directory tab of the <a href="http://www.webposition.com/d2.pl?r=K6S-55E8" target="webposition-gold">WebPosition</a> Submitter. It contains tips to improve your chances of obtaining a good listing on these directories.</p>
<p><strong>13.</strong> A number of engines no longer index pages residing on many common free web hosting services. The common complaint from the engines is that they get too many &#8220;junk&#8221; or low-quality submissions from free web site domains. Therefore, they often choose not to index anyone from those domains or they limit submissions from them. It&#8217;s always best to buy your own domain name (very important) and place it on a respected, paid hosting service to avoid being discriminated against.</p>
<p><strong>14.</strong> Some engines have been known to drop pages that cannot be traveled to from the home page. HotBot has been rumored to do this. You may want to consider submitting your home page that links either directly or indirectly to your doorway pages.</p>
<p><strong>15.</strong> Make sure you&#8217;re submitting within the recommended limits. Some engines do not like more than a certain number of submissions per day for the same domain. If you exceed the limit, you may find that all your submissions are ignored. Fortunately, <a href="http://www.webposition.com/d2.pl?r=K6S-55E8" target="webpositiongold">WebPosition&#8217;s</a> submitter will warn you regarding current limits and recommend you stay within them. Some submission consultants feel it is dangerous to submit more than ONE page a day to a engine for a given Web site. For those who wish to be ultra-conservative in their approach, the <a href="http://www.webposition.com/d2.pl?r=K6S-55E8" target="webposition-gold-software">Web Position</a> Submitter includes a checkbox to limit submissions to one URL per day per engine.</p>
<p><strong>16.</strong> Last but not least, sometimes the engines just lose submissions at random through technical errors and bugs. Therefore, some people like to resubmit once or twice a month for good merit in case they do lose a submission. Certainly if you&#8217;ve followed all the &#8220;rules&#8221; and are still not listed, re-submit! Sometimes a little persistence is all that&#8217;s needed.</p>
<p>If any of the above scenarios apply to your submission, you should make the necessary adjustments and re-submit. If that still does not work, you should consider e-mailing or calling the search engine and asking them politely why you have not been indexed yet. Sometimes they will reply back with &#8220;Sorry, there was a problem with our system and I&#8217;ve now made sure you&#8217;ll be indexed within the next couple days.&#8221; Or, sometimes they&#8217;ll tell you why you were not indexed. In other cases, they will ignore your e-mail and you&#8217;ll have to keep e-mailing or calling them until they respond. Still, it&#8217;s definitely worth the effort to get your site listed with the major engines assuming you also take the time to optimize your pages so you&#8217;ll achieve top rankings.</p>
<p>Article written by Lee</p>
]]></content:encoded>
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		<title>AVS Changes &#8211; Is The Proverbial Sky Falling?</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/avs-changes-is-the-proverbial-sky-falling/</link>
		<comments>http://directory.gaywidewebmasters.com/articles/2011/02/avs-changes-is-the-proverbial-sky-falling/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:26:20 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=416</guid>
		<description><![CDATA[With the announcement yesterday from several of the large AVS systems, Free Age Card, Sex Key and, Gay Passport (also speculation on and off the forums state that Mass Pass were aware of this happening) that they will no longer allow webmasters to use the terms; AVS, Adult Verification Service, AGE Verification Service and, Access [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>With the announcement yesterday from several of the large AVS systems,  Free Age Card, Sex Key and, Gay Passport (also speculation on and off  the forums state that Mass Pass were aware of this happening) that they  will no longer allow webmasters to use the terms; AVS, Adult  Verification Service, AGE Verification Service and, Access to thousands  of other sites what does this hold in store long term for AVS  webmasters?</p>
<p>Quite simply, it looks at first glance as if these changes have  something to do with the speculation surrounding VISA and AVS systems  from a few months ago.</p>
<p>In fact, these changes have been on the horizon for some time  now however, until yesterday webmasters seemed to be unsure as to what,  if anything will be changing. Even though the speculation has been  circulating for some time, one of the first AVS systems to envoke these  new rules, Sex key, came out with the following statement; &#8216;While we  knew changes were coming, we just now found out what we believe are the  new requirements. With this new information, we are trying to comply as  quickly as humanly possible.&#8217; quickly followed by; &#8216;We felt it was  better to give people a chance to modify their sites this weekend rather  than to not be in compliance Monday.&#8217;- Craig Tant.</p>
<p>One thing is certain, come Monday, there WILL be a lot of unhappy webmasters</p>
<p>So apart from the added workload for webmasters what other  issues is this likely to bring up in the immediate future, well, again,  based on the         rumors and, i should stress that is all they are up to this  point in time, from a few months ago we could expect one or more of the  following items to happen to the AVS model as we know it.</p>
<p>1) Visa starts to charge the AVS companies the $750 fee just to process memberships.<br />
2) Visa starts to charge individual webmasters the $750 fee to use an AVS service.<br />
3) AVS Systems cease to exist.</p>
<p>So, lets break each of the above items down and see how it will  have a long term effect on both AVS webmasters and, the adult industry  as a whole.</p>
<p><strong> AVS Companies Charged $750 Visa Fee&#8217;s.<br />
</strong><br />
In itself this isn&#8217;t a big issue that we should be immediately  worried about,         after all the AVS company will be the one footing this bill and,  with the amount of traffic and sales that these programs get $750 is a  relatively small pebble at the foot of a mountain. That said however,  some of the smaller AVS systems might end up having to close because  they cant afford the fees in much the same way that some Amateur paysite  owners had to close their aff programs.</p>
<p><strong> Webmasters Charged $750 Visa Fee&#8217;s.<br />
</strong><br />
This is the option that i am most concerned with, after all,  with thousands of AVS sites being built each day and being submitted to  literally hundreds of AVS companies the potential cost of this could run  into thousands for individual webmasters.</p>
<p>Of course, with this expense there also comes some benefits. The  immediate benefit that comes to mind is that a lot of the dishonest  webmasters will refuse to or, be unable to pay this fee that in itself  will lighten the strain for the rest of the industry.</p>
<p>There is also the possibility that webmaster may need to pay  this fee for each and every AVS that they submit to which, in itself  will not only harm the individual webmasters but, it will also see the  rise and, dare i say it, fall of some of the smaller or less profitable  (from a webmasters point of view) AVS companies. No doubt if this did  ever happen the likes of Cyberage, UGAS, Global Male Pass et al will be unaffected as, they have  enough of a webmaster following and traffic base to ride this potential  storm out.</p>
<p><strong> AVS Systems Cease To Exist.<br />
</strong><br />
This is potentially the worst case scenario and, whilst i will  be the first to admit that this is VERY unlikely to happen, the         possibility needs to be looked at.</p>
<p>What happens to all of your sites you have in the AVS systems? What happens to all of your potential rebills? What happens to all of that AVS traffic?</p>
<p>Well i would say for the most part, changing your sites from AVS  to the free model wont be such a big deal for webmasters however, the         financial losses to individual webmasters and companies could  run into hundreds of thousands a month. With these financial losses will  more webmasters leave the industry or, will more of the AVS webmasters  start running TGP&#8217;s and dilute the traffic quality even further?</p>
<p>Speaking of traffic, we all know by now that AVS traffic is  qualified potent traffic but, what will happen when this traffic, should  the AVS be closed down, hit the adult web again? Quite simply long term  the effects of such a force could have positive and negative effects  ranging from paysite memberships sales rising to the onslaught and  proliferation of free porn being searched for again &#8211; good news for TGP  owners.</p>
<p>As you can see from the above, all of the speculation, rumors  and, facts speak for themselves in so much as, if you are an AVS  webmaster, you NEED to start diversifying your business model to ensure  that even if the worst         doesn&#8217;t happen, you are still able to be profitable online.</p>
<p>Article written by Lee</p>
]]></content:encoded>
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		<title>Utilizing All The Content You Use On TGP Galleries!</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/utilizing-all-the-content-you-use-on-tgp-galleries/</link>
		<comments>http://directory.gaywidewebmasters.com/articles/2011/02/utilizing-all-the-content-you-use-on-tgp-galleries/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:25:13 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[TGP]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=414</guid>
		<description><![CDATA[Utilizing All The Content You Use On TGP Galleries! For the last few months i have been experimenting with a few new (but old, if ya see what i mean) ideas. Basically i have adapted Voltars 3x3x3 project slightly and incorporated it into the TGP/TGP2 game. The results have given me some of the best [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>Utilizing All The Content You Use On TGP Galleries!<br />
</strong><br />
For the last few months i have been experimenting with a few new (but old, if ya see what i mean) ideas.</p>
<p>Basically i have adapted Voltars 3x3x3 project slightly and incorporated it into the TGP/TGP2 game.</p>
<p>The results have given me some of the best sales ratios ever!  We&#8217;re talking under 1:60 almost consistently across all sponsors!!</p>
<p>What you did is thus&#8230;.</p>
<p>Design a NICE 15 pic tgp gallery in a table preferably four rows high and 5 columns across.</p>
<p>In the first row place one thumb in each cell (5 pics).<br />
In the second row place one odd sized banner in the first cell and merge cells 2,3 , 4 and, 5.<br />
In the cells you have merged place some descriptive text about  the pics you are using in under two paragraphs and include a line of  text where you MENTION the sponsors site name.<br />
In row 3 place one thumb in each cell (5 pics).<br />
in row 4 place on thumb in each cell (5 pics).<br />
under the table place a juicy text link.<br />
below this juicy text link leave a line or two and add a money  bar (one row by three columns using a contrasting color to the  background of your gallery page).<br />
ALL pics go on html pages using the same layout as your main TGP page but, without the table included.<br />
Repeat this process 4 times once for four different niches, saving each niche in their own sub folder for the main site i.e:</p>
<p>url/sub folder/niche 1<br />
url/sub folder/niche 2<br />
url/sub folder/niche 3<br />
url/sub folder/niche 4</p>
<p>You should now have 4 TGP galleries using 15 pics on each in four niches (60 pics in total).</p>
<p>At the top of each of these main pages place a three cell one row table.</p>
<p>in this table use text links to describe each niche i.e:</p>
<p>Teen<br />
Gay<br />
Lesbian<br />
Mature</p>
<p>in the template for the teen niche you use text for the gay,  lesbian and, mature templates and link these to the appropriate TGP  template.</p>
<p>This is where the fun begins&#8230;..</p>
<p>Take all four TGP niche galleries you have just made and do the following&#8230;.</p>
<p>Delete the first row of cells (including pics) on all TGP  galleries and save the new page layout in another folder using the same  navigation structure as the original ie:</p>
<p>url/sub folder 2/niche1<br />
url/sub folder 2/niche2<br />
etc<br />
etc</p>
<p>You should now have the following:</p>
<p>four TGP templates consisting of 15 pics each.<br />
four TGP templates consisting of 10 pics each.</p>
<p>Again, link these new 10 pic templates to each other in the same way as you did the 15 pic templates.</p>
<p>Repeat this procedure to make the 10 pic TGP page using the  original TGP page BUT, this time, delete the bottom row of cells.</p>
<p>You now have the following:</p>
<p>4 niche 15 pic TGP pages<br />
4 niche 10 pic TGP pages<br />
ANOTHER 4 niche 10 pic TGP pages</p>
<p>Still with me?</p>
<p>Its gets better&#8230;.</p>
<p>Take your original 15 pic TGP template and do the following&#8230;</p>
<p>Delete the first and the third row of cells including all the  pics and save them in ANOTHER folder using the same structure as before i.e:</p>
<p>url/sub folder 3/niche 1<br />
url/ sub folder 3/niche 2<br />
etc<br />
etc</p>
<p>Again link these in the same way as before using the text links at the top of the pages.</p>
<p>What do you have now?</p>
<p>4 TGP pages using 15 pics<br />
8 TGP pages using 10 pics<br />
4 TGP2 pages using 5 pics</p>
<p>Can you guess what&#8217;s next?</p>
<p>Take that original template again and&#8230;</p>
<p>Remove the first and fourth row of cells do the same when you save it as you have done above&#8230;</p>
<p>What do you have?</p>
<p>4 TGP pages using 15 pics<br />
8 TGP pages using 10 pics<br />
8 TGP2 pages using 5 pics</p>
<p>Do it once more using the original templates but removing the final set of 2 rows of cells you now have&#8230;</p>
<p>4 TGP pages using 15 pics<br />
8 TGP pages using 10 pics<br />
16 TGP2 pages using 5 pics</p>
<p>In the root of the domain where you are going to upload these pages do the following&#8230;</p>
<p>Create a simplistic warning page&#8230; link this to a multi site  FPA&#8230; this multi site FPA links to each of the niche (15 pic) TGP  templates you have made.</p>
<p>On this same fpa place an email erotica collection box, banner  exchange code and a toplist counter code along with an exit console  going to         a MC POTD program.</p>
<p>Now, what you need to do is start submitting these pages to the  TGP/TGP2&#8217;s submit one a day or as many as you can until you have  submitted them all.</p>
<p>Ok still here?</p>
<p>Next you have to duplicate ALL of the above again.</p>
<p>Place the duplicate of the above into a separate set of folders/sub domains etc.</p>
<p>On the new root you have created, link to another multi site FPA AND the first root index.html page.</p>
<p>You now have the makings of an EXCLUSIVE 3x3x3 TGP hub which, you can leave alone and submit all of the pages         intermittently to any TGP/TGP2 you wish for LIFE!!</p>
<p>All the time you are adding new sections to it and building your  link pop in the search engines because you are continually interlinking  to each of the         separate niche and relevant sub niche folders.</p>
<p>Of course, you NEED to get the meta&#8217;s sorted on the first main  template for this to work but, if you change all subsequent meta  descriptions etc         you&#8217;ll have a very reasonable listing in Google for the relevant  search terms <img src="http://directory.gaywidewebmasters.com/articles/wp-includes/images/smilies/simple-smile.png" alt=":)" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p>Article written by Lee</p>
]]></content:encoded>
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		<title>Using TITLE Tags effectively</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/using-tags-effectively/</link>
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		<pubDate>Thu, 24 Feb 2011 01:24:10 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[WebDesign]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=412</guid>
		<description><![CDATA[Microsoft Internet Explorer has supported the TITLE attribute for links since version 4.0. Netscape began supporting it in version 6.0 The TITLE attribute allows you to enter descriptive text about a link that&#8217;s displayed when the mouse moves over the link. For an example, move your mouse over the link below: European Webmasters The HTML [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Microsoft Internet Explorer has supported the TITLE attribute for links since version 4.0. Netscape began supporting it in version 6.0</p>
<p>The TITLE attribute allows you to enter descriptive text about a link that&#8217;s displayed when the mouse moves over the link. For an example, move your mouse over the link below:</p>
<div>European   Webmasters</div>
<p>The HTML source code for this link is shown below:</p>
<table align="center">
<tbody>
<tr>
<td>
<pre>&lt;a href="http://www.europeanwebmasters.com"
  title="Click Here To Learn Foreign Adult Marketing"&gt;European Webmasters&lt;/a&gt;</pre>
</td>
</tr>
</tbody>
</table>
<p>If your browser supports the TITLE attribute you should see a small popup box appear, similar to the way alternate text for images is displayed when you move your mouse over the image.</p>
<p>This attribute is similar to the ALT attribute for the IMG tag, both in its appearance and its limitations. The value of the attribute must be inside quotation marks, and it can only contain plain text (no HTML tags). You can include carriage returns in the title, and these will be displayed in the text. The maximum length of the TITLE text for Internet Explorer is very large; we&#8217;ve tested it with over 500 characters. Try to keep your descriptions below 25 words, though; any more than this can be hard to read and, because the search engine spiders can read this text you may be considered as spamming the engines.</p>
<p>The TITLE attribute is useful in places where your HTML design limits the length of your link text. That&#8217;s often the case for links in a navigation bar, especially if your page has a multi-column layout. Try using the TITLE attribute to give your visitors extra navigation information.</p>
<p>In addition you can also use the TITLE tag on standard text for extra information where you just don&#8217;t have the space to be as affluent as you would like. An example of this is shown below:</p>
<p><span>Use of the TITLE tag on plain text</span></p>
<p><span>The HTML code for this is also shown below:</span></p>
<div>
<table border="0" cellspacing="0" cellpadding="0" width="97%">
<tbody>
<tr>
<td width="100%">&lt;font size=&#8221;2&#8243; face=&#8221;Verdana&#8221;           color=&#8221;#000080&#8243; title=&#8221;Use Of The TITLE Tag On Plain           Text&#8221;&gt;Use of the TITLE tag on plain text&lt;/font&gt;</td>
</tr>
</tbody>
</table>
</div>
<p>This attribute is part of the HTML 4.0 standard. Internet Explorer, Netscape 6.x and Opera (Version 3.0 or higher) support it. However, the attribute degrades gracefully, visitors with non-supporting browsers (like Netscape 4.x) would see the link as if you hadn&#8217;t used the attribute.</p>
<p>As you can see from the above examples by using the TITLE tags effectively you can double, if not treble your use of keywords however, caution should be paid when using these features of the tag so that you don&#8217;t inadvertently spam the search engines.</p>
<p>Article Written By Lee</p>
]]></content:encoded>
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		<title>Using Full Page Ad&#8217;s</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/using-full-page-ads/</link>
		<comments>http://directory.gaywidewebmasters.com/articles/2011/02/using-full-page-ads/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:19:45 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=404</guid>
		<description><![CDATA[Full page ad&#8217;s can be used for more than just &#8216;adverts&#8217; in fact, there is a wide and varied range of uses for them, below I have detailed some of the uses that I have tried in the past and from my experience, they seem to work well enough. Creating A &#8216;Hub&#8217; Site &#8211; By [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Full page ad&#8217;s can be used for more than just  &#8216;adverts&#8217; in fact, there is a wide and varied range of uses for them,  below I have detailed some of the uses that I have tried in the past and  from my experience, they seem to work well enough.<br />
Creating A &#8216;Hub&#8217; Site &#8211; By interlinking FPA&#8217;s together in a  range of niches and, offering your surfers a money bar linking to other  FPA&#8217;s in different niches, you can actually get some good rankings in  the SE&#8217;s and, if you utilize banner exchanges or counters on your FPA  &#8216;hub&#8217; site you can also ensure you get a fair amount of additional  traffic. One thing I like to do with my FPA hub is use it as the &#8216;exit&#8217;  page when a surfer leaves one of my sites. This ensures that I am  getting optimum traffic for my time spent a) building sites and B)  building my hub.</p>
<p>A lot of people I have spoken to about &#8216;hub&#8217; sites simply forget  about them once they have been built, personally, I do not see the  point in doing this, if you build something like this why not send your  exit, top list, counter, banner exchange traffic to the first page of  your &#8216;hub&#8217;?</p>
<p><strong> Doorway Pages.</strong></p>
<p>FPA&#8217;s also make exceptional SE doorway pages, by optimizing your  image names, meta tags and text on the individual FPA&#8217;s you are not only  ensuring they WILL get ranked by the SE&#8217;s but, if you &#8216;hub&#8217; them  together as explained above you will also get some premium listings from  them.</p>
<p><strong> Filter Pages.</strong></p>
<p>What I learnt to do early on is rather than send my surfers directly  to the sponsors using the &#8216;standard&#8217; linking codes is to send them first  to an FPA with a money bar (or table ad) on it, this way, if they click  the link in error and not realize that they are going to a pay site,  you can give them an option, not only to use their &#8216;back&#8217; button but  also, to go to a different niche or, to continue into the sponsors tour.  Now that you can link directly to a specific tour page on ARS sites,  this method is a good way to give your surfers a &#8216;fresh&#8217; tour front  page.</p>
<p><strong> PPC Listings.</strong></p>
<p>An FPA is an ideal way to get sites listed in the PPC engines, not  only do you show the surfers EXACTLY what is in the site they have just  clicked on but, you also have the added option of being able to utilize  blur consoles and exit consoles on them.</p>
<p>One other thing that I will mention, is that often, you will  find that FPA&#8217;s that you have made yourself, no matter how &#8216;amateur&#8217;  looking they are will work better than the &#8216;pretty&#8217; sponsor built FPA&#8217;s.</p>
<p>Hopefully, this article has given you some ideas on how you can  better utilize FPA&#8217;s and not just use them in the same manner as every  other adult site on the internet. If you have some good results from  using FPA&#8217;s in this manner feel free to post about it on the ARSR  Support forums and likewise, if you can think of any additional uses  that have not been mentioned here let us know on the forums.</p>
<p>Article written by Lee</p>
]]></content:encoded>
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		<title>SEO Pyramid Scheme</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/seo-pyramid-scheme/</link>
		<comments>http://directory.gaywidewebmasters.com/articles/2011/02/seo-pyramid-scheme/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:18:40 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=402</guid>
		<description><![CDATA[I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme Basically, we all know the importance of targeting specific keywords and phrases however, this isn&#8217;t necessarily the easiest of things to do until now&#8230; Lets take a simple free site [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme</p>
<p>Basically, we all know the importance of targeting specific keywords and phrases however, this         isn&#8217;t necessarily the easiest of things to do until now&#8230;</p>
<p>Lets take a simple free site as our example, We know we have to  have Meta Tags, Descriptions, Alt Texts and Body text on our site but  how do we keep this all in within the theme of our site and, more  importantly, how do we make sure we target as much of our niche traffic  as needed? Actually the process itself is a simple one that has been  around for many years however, very few people make good use of it.</p>
<p>So we have our free site all ready and waiting to be optimized  for the search engines the first thing we need to do is take a look at  our sites content (read as images) and make a short mental description  of them so for example, if we have a teen site the pictures may be of a  &#8216;blonde sexy teen model wearing stockings&#8217;.</p>
<p>That description is the basis for our keyword pyramid.</p>
<p>We now have to construct our pyramid based on that brief  description so we start o break it down word by word for example:</p>
<p>Blonde<br />
Sexy<br />
Teen<br />
Model<br />
Stockings</p>
<p>That is our primary layer in the pyramid already completed, not so hard really was it</p>
<p>Now comes our second level in our SEO pyramid:</p>
<p>Blonde Sexy<br />
Sexy Teen<br />
Teen Model<br />
Model Stockings</p>
<p>As you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:</p>
<p>Blonde Sexy Teen<br />
Sexy Teen Model<br />
Teen Model Stockings</p>
<p>Now we have our tertiary layer for our pyramid we can continue this for further layer like this:</p>
<p>Blonde Sexy Teen Model<br />
Sexy Teen Model Stockings</p>
<p>Again, we can break this down one more level like this:</p>
<p>Blonde Sexy Teen Model Stockings</p>
<p>We now have 5 layers to our pyramid.</p>
<p>The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.</p>
<p>Take each layer in turn and, where possible include one line from each later         into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.</p>
<p>By working through each layer of this SEO pyramid at a time you  will not only discover keyword rich phrases that you could otherwise be  missing out on in the search engines but, you will give your sites a         theme making your chances of being listed for the correct search  terms even better.</p>
<p>Article written by Le</p>
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		<title>Turning Opt In Mailings Into Pure Spam</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/turning-opt-in-mailings-into-pure-spam/</link>
		<comments>http://directory.gaywidewebmasters.com/articles/2011/02/turning-opt-in-mailings-into-pure-spam/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:09:44 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Opt-in Mail]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=386</guid>
		<description><![CDATA[Spam is frowned upon net wide and even more so than usual in the online adult industry especially unsolicited email Spam however, many webmasters do not seem to grasp the essential basics about what Spam is and more importantly, the point in which they themselves become Spammers, this is what we will take a look [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Spam is frowned upon net wide and even more so than usual in the online adult industry especially unsolicited email                     Spam however, many webmasters do not seem to grasp the essential basics about what                     Spam is and more importantly, the point in which they themselves become                     Spammers, this is what we will take a look at in this brief article.</p>
<p><strong>Double And Single Opt In Mailings.<br />
</strong><br />
By themselves single and double opt-in mailing lists  can be a very                     effective method of promoting your or, your sponsors  sites however, many webmasters forget the one fundamental rule when  mailing their opt in subscribers, send them what they actually opted in  for otherwise, you are spamming the list and ultimately, the recipients.</p>
<p>The line between opt in mailings and Spam is a very  finely drawn one at best however in the adult industry it seems the  edges of this line are more blurred than almost anywhere else. Quite  often you see webmasters on a variety of message boards selling their  &#8216;opt in mailing list&#8217; to one or two other webmasters however, when does  the opt in to                     Spam equation fit in? This is what we will look at  next.</p>
<p><strong>Turning Opt-In Mailings In To Spam Emails.<br />
</strong><br />
So you have collected opt in email addresses  diligently for the last god knows how long and, you have successfully  emailed those lists numerous times with some good results to show for it  and you want to let others profit from your lists whilst making some  money for yourself at the same time. Time to sell the emails you have  collected. This is your first mistake, the email addresses which you  have collected for your subscriber mail outs have been opted into YOUR  list not another webmasters and well, the second that another webmaster  buys this list from you the list itself becomes pure unadulterated                     Spam, nothing more, nothing less.</p>
<p>Of course, you don&#8217;t have to sell the list, you  could offer the list up for trades however, the same thing applies, the  second your mailing list changes hands that list not only becomes  worthless to the person who has purchased it but, in effect, the list  has now become worthless to you.</p>
<p><strong>Adult Opt In Email Lists.<br />
</strong><br />
To make a long term profit from your opt in mailing  lists the one thing that you should ensure is that the list you have  remains clean and, more importantly than that, remains private, if you  have spent several years                     collecting these email addresses why would you turn  the revenue potential of them in to nothing less than worthless  overnight? Keep the lists as clean and as private as possible, the next  time a sponsor opens a paysite that is on the same topic as your mailing  list you can send your opt in mailer to your database and profit from  the unexposed site.</p>
<p><strong>Adult Opt In Mailing Lists Overview.<br />
</strong><br />
When all is said and done, as mentioned above opt in  adult mailing lists are a very hard to find commodity and, if you have a  list for a specific niche or market the list becomes even harder to  find, keep your list as clean as possible and ensure that you and only  you use the opt in mailing list. By keeping the email addresses you have  collected out of the grasp of other webmasters you have the potential  to make revenue from that list for as long as you maintain it however,  all of your hard work can be undone overnight if you sell the list to  the wrong webmaster. In short, if someone opts in to a mailing list  owned by you, make sure you are the only person who mails them from that  list otherwise, you have indirectly spammed that email address.</p>
<p>Article written by Lee</p>
]]></content:encoded>
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		<title>Tips For Submitting To TGP&#8217;s</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/tips-for-submitting-to-tgps/</link>
		<comments>http://directory.gaywidewebmasters.com/articles/2011/02/tips-for-submitting-to-tgps/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:07:37 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[TGP]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=382</guid>
		<description><![CDATA[One of the most popular ways for getting traffic to sites these days is to submit galleries to TGP&#8217;s and because it is so popular there is a lot of competition for getting listed. If you like, it is a buyer&#8217;s (TGP&#8217;s) market, with the supply of galleries exceeding the demand. For example, at Richard&#8217;s [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>One of the most popular ways for getting traffic to sites these days is         to submit galleries to TGP&#8217;s and because it is so popular there is a lot         of competition for getting listed. If you like, it is a buyer&#8217;s (TGP&#8217;s)         market, with the supply of galleries exceeding the demand. For example,         at Richard&#8217;s Realm we only list about 60% of the galleries submitted and         that&#8217;s after we&#8217;ve filtered out unwanted free hosts, free email         addresses and submission bots. If we didn&#8217;t do that we would be listing         about 20%-30% of all submissions.</p>
<p><strong>Before you         begin<br />
</strong><br />
Submitting to TGP&#8217;s is a numbers game. It&#8217;s all about volume and         percentages. The amount of money your gallery generates can be estimated         using a formula with 4 elements:</p>
<blockquote><p>Total Hits To Gallery <strong>X</strong> Click Through Ratio <strong>X</strong> Signup Ratio <strong>X</strong> $ Per Signup <strong>=</strong> Total Revenue</p></blockquote>
<p>So, for example, 1 in 25         surfers to your gallery clicks on a banner or a link, you use a sponsor         paying $30 a signup and you have a 1:400 signup ratio with them from         your TGP traffic. The formula then becomes:</p>
<blockquote><p>Total Hits To Gallery <strong>X</strong> 4% <strong>X</strong> 0.25% <strong>X</strong> $30 <strong>=</strong> Total Revenue</p></blockquote>
<p>You can see now that the         only thing remaining that will affect your <em>Total Revenue</em> is the <em>Total         Hits To Gallery</em>. If you increase the <em>Total Hits To Gallery</em> the <em>Total Revenue</em> will also increase.</p>
<p>Of course, experienced         TGP submitters also know that you can work on improving the other         elements of the formula to improve <em>Total Revenue</em>. They tweak         their galleries and change banner and link placement to maximize the <em>Click         Through Ratio</em>. If it is improved and rises from 1 in 25 (4%) to 1 in         20 (5%), their <em>Total Revenue</em> increases overall by 20%.</p>
<p><strong>Building the         gallery<br />
</strong><br />
Examine the formula above and you will see that two elements can be         manipulated at the gallery building stage: <em>Click Through Ratio</em> and <em>Signup Ratio</em>.</p>
<p>It is always said, and         surprisingly often overlooked, but select a sponsor for a gallery which         complements the gallery&#8217;s content. For example, if you build a big tits         gallery use a big tits sponsor. With more and more TGP&#8217;s becoming         categorized people surfing the big tits category will be looking for bit         tits and are more likely to be interested in a big tits sponsor!</p>
<p>In addition, be sure to         use sponsors which are not overly-used, sponsors which are little known.         If you go through a TGP you will see the same sponsors and banners         showing up all the time. If a surfer sees a banner 10 times they are         only going to click on it the once. So even if you build the perfect         gallery with top notch banner placement and pictures, if the surfer         clicked on the same banner on the previous gallery they&#8217;re not going to         click on yours!</p>
<p><strong>Selecting         TGP&#8217;s<br />
</strong><br />
There are hundreds of TGP&#8217;s you can submit to. It is usually         advantageous to select TGP&#8217;s that only post your type of gallery, as         well as the more generic ones. For example, submit to TGP&#8217;s which only         list big tit galleries or galleries with one-legged midget lesbians (if         that&#8217;s your niche). The more targeted traffic will usually result in         better click-through ratios and better signups, especially if you&#8217;re         using a new or little-known sponsor for the particular niche.</p>
<p>TGP&#8217;s with a         moderate level of traffic that send a few hundred hits tend to be quite         good. Admittedly, to get any real volume you need to submit to quite a         few, but consider using <a title="tgsw thumbnail gallery submission wizard" href="http://www.europeanwebmasters.com/redir.cgi?goto=tgsw"><strong>TGSW</strong></a> to do the bulk of it. My reasoning for         using the smaller TGP&#8217;s is that they tend to list fewer pages and the         surfers tend to be less &#8220;professional&#8221; and adept at dodging         banners.</p>
<p><strong>Submitting         your gallery<br />
</strong><br />
There are no real tricks to this bit, but it is very important to         remember that TGP&#8217;s usually get far more submissions than they need or         want. You must try your best not to give them a reason to reject your         gallery:</p>
<ul>
<li>Read the rules             carefully and follow them. The TGP webmaster doesn&#8217;t put them there             for fun and if you break them it&#8217;s possible you will be blacklisted.</li>
<li>Look at the             galleries already listed on the TGP to get some idea of what the             webmaster likes.</li>
<li>Don&#8217;t try to be             smart and use different names and email addresses to avoid the per             webmaster submission limits. Although galleries can look very             different, reviewers have a good memory and can often recognize             designs, layouts and descriptions. If they spot you trying to cheat             you&#8217;ll probably end up getting blacklisted.</li>
<li>Take a look at             their TGP and see what kind of description they like, <a title="adult buffet tgp" href="http://www.adultbuffet.com/tgp/tgp.htm">Adult             Buffet</a> have very different             descriptions to <a title="richards realm tgp" href="http://www.richards-realm.com/thumbnails/">Richards-Realm</a>.             This might not determine whether or not you get listed, but it&#8217;s a             chance to get a good description of your choice and, hopefully, more             hits.</li>
<li>Select the right             category for your gallery. If you submit your gallery to the             &#8220;Teens&#8221; category and it should be in the &#8220;Mature             Women&#8221; category it will get put there or rejected. If you get             the gallery listed in the wrong category you may get more hits, but             if a surfer is expecting a nice young lady in the pictures he&#8217;s just             going to hit his back button and look at the next gallery in the             list &#8211; probably not even giving your banners a chance to load.</li>
</ul>
<p><strong>Monitoring         your gallery<br />
</strong><br />
Once you&#8217;ve submitted your gallery you should keep an eye on how it         performs. View the stats to see who listed you, how many hits they sent         and how much you made from the gallery. It is even worthwhile to create         galleries dedicated to specific TGP&#8217;s, so you can monitor their         performance even more closely. If a TGP sends lots of hits but no         signups it&#8217;s probably worth no longer submitting to them or changing the         gallery to see if you can improve the click throughs or signups. Compare         before and after stats if you make changes in the gallery layout or         sponsor to see if they&#8217;re working.</p>
<p>Whatever you do keep         tweaking and monitoring your galleries to get the best possible         performance for each of the elements in the revenue formula.</p>
<p>Article written         by Richard</p>
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		<title>Thumbnail Preview TGPs And The Gay Market Place</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/thumbnail-preview-tgps-and-the-gay-market-place/</link>
		<comments>http://directory.gaywidewebmasters.com/articles/2011/02/thumbnail-preview-tgps-and-the-gay-market-place/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:06:29 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[TGP]]></category>

		<guid isPermaLink="false">http://directory.gaywidewebmasters.com/articles/?p=380</guid>
		<description><![CDATA[One of the latest crazes to hit the gay adult market from a webmasters point of view is that of the thumbnail preview TGP and, more surprisingly than this is the fact that this new breed of gay adult TGP seems to attract more traffic than the standard format TGP ever did so, what is [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>One of the latest crazes to hit the gay adult market from a webmasters point of view is that of the thumbnail preview TGP and, more surprisingly than this is the fact that this new breed of gay adult TGP seems to attract more traffic than the standard format TGP ever did so, what is a thumbnail preview TGP and just how do you go about making one of your own? This is what we will investigate in this article.</p>
<p><strong>Thumbnail Preview TGP Basics.</strong></p>
<p>A thumbnail preview TGP is just as the name suggests, a standard TGP with one main difference, the TGP itself doesn&#8217;t list gallery descriptions rather a small preview image of the content placed on each of the galleries submitted. This thumbnail preview is usually size between 100&#215;100 pixels and 60&#215;60 pixels in dimension however, the thumbnail preview size can be determined by the webmaster owning the TGP.</p>
<p><strong>How Do I Start My Own Thumbnail Preview TGP?</strong></p>
<p>In order to start your own thumbnail preview TGP you will need a couple of things, first and foremost, a domain name to run it on, the current trend in the gay marketplace is to name your TGP something short, memorable and, well, brand able so, the domain name you choose for your TGP should take all of these aspects into consideration. The next thing you will need in order to run your own gay thumbnail preview TGP will be the script which you use to manage the TGP itself, for this purpose I would highly recommend <a href="http://www.jmbsoft.com/software/ags/?ref=galan67" target="Auto Gallery SQL"> Autogallery MySQL</a> from <a href="http://www.jmbsoft.com/?ref=galan67" target="Thumbnail Gallery Scripts">http://www.jmbsoft.com</a> it is affordable and, easy to maintain which is a must if you are wanting to run a sizable TGP. One other thing that you may also like to consider investing in for your thumbnail preview TGP is a design, in fact, most of the &#8216;good&#8217; thumbnail preview TGPs whether they are focused in the straight or gay market, have a clean, almost pay site quality design aspect to them. Of course, you do not need to keep up with the joneses however, if it works for other people, then why not see if it will work for you also?</p>
<p><strong>Thumbnail TGP Structure.</strong></p>
<p>So you now have a domain and have purchased the script and / or design that you want to use on your thumbnail preview TGP what next? Well first things are first, you should take a look at some of the other sites that currently exist and see how they do things, find out what things you feel they are doing wrong and, capitalize on that.</p>
<p>You should also make some decisions now as to the look and feel you want your thumbnail preview TGP to have, how many galleries are you going to list on the front page each day? Will you be utilizing the archives feature of your TGP script? What limitations do you want to put on submissions from other webmasters? These are all aspects of running a TGP that you need to think of prior to opening your site up for general submissions.</p>
<p>In general however, you will find that most thumbnail preview TGP sites will have roughly 100 thumbnail images on their front page of the site with any additional galleries being listed in their archives section again, you should decide on how you want to maintain your own site.</p>
<p><strong>Getting Traffic To Your Thumbnail Preview TGP.</strong></p>
<p>Now you have hopefully set your thumbnail preview TGP live you need to do one final step in making the TGP itself a huge success, get the traffic flowing, one of the best ways to do this, as with any other type of site is to ask your friends and associates to trade traffic with your site however, should this not be an option then you should use more conventional methods such as submitting galleries to other TGP sites ensuring that you use a recip to your TGP on each gallery as well as utilizing other forms of traffic such as cheap brokered traffic, top lists, web rings and, even counters, within a month or so you will soon start to see a steady flow of new webmaster gallery submissions and, with each new submission comes more traffic and ultimately, more income from your site.</p>
<p>Article written by Lee</p>
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		<title>The Successful Marketing Approach</title>
		<link>http://directory.gaywidewebmasters.com/articles/2011/02/the-successful-marketing-approach/</link>
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		<pubDate>Thu, 24 Feb 2011 01:01:47 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Promotion]]></category>

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		<description><![CDATA[In today&#8217;s volatile and competitive marketplace, the strategic manager must possess a sophisticated perspective regarding creating and maintaining the overall image of the organization. In order to accomplish this goal, marketing must play a key role, regardless of the company&#8217;s size. To be truly effective, a company must be up-to-date with it&#8217;s marketing &#8216;psyche&#8217;. In [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong></strong>In today&#8217;s volatile and competitive marketplace, the strategic  manager must possess a sophisticated perspective regarding creating and  maintaining the overall image of the organization.</p>
<p>In order to accomplish this goal, marketing must play a key role, regardless of the company&#8217;s size.</p>
<p>To be truly effective, a company must be up-to-date with it&#8217;s  marketing &#8216;psyche&#8217;. In bygone times, companies concentrated on items it  was able to produce, not on customer needs and wants. This type of  outdated thinking will most likely lead to a rather short lifespan.</p>
<p>Today, marketing is a holistic approach that is often more complex than first thought.</p>
<p><strong>What Is Marketing?</strong></p>
<p>It is a process through which an organization identifies a need  and then provides a means of filling or satisfying that need.</p>
<p>Customers are more informed and savvy than in the past and they  expect more &#8211; in the quality of both products and service. Today&#8217;s  customer is not willing to merely sit passively by and consume &#8211; he  wants a voice and relationship with the companies with whom he chooses  to conduct business.</p>
<p>Marketing is not deciding where and how to advertise. This is  only one component of the process. Effective managers make sure they  have a well-defined and mapped out strategy that deals with the entire  lifecycle of the process. The most successful companies have a keenly  honed customer-centric marketing model.</p>
<p>This model outlines a process that allows the company to  determine the needs and wants of a &#8220;target market&#8221; and deliver this  while instilling in the customer the belief their company&#8217;s  &#8216;satisfaction solution&#8217; is better value than the competition&#8217;s.</p>
<p>The first step in a marketing strategy involves the  identification of unmet needs within a market and delivering/developing  products and/or services to meet those needs.</p>
<p><strong>Define Your Market First.</strong></p>
<p>Is it a business-to-consumer company, a business-to-business  company, or both? Regardless of the target(s) a company must be able to clearly identify a common need  amongst a large portion of this market, as well as that portions  propensity and ability to buy that product or service.</p>
<p>Once the target market has been identified it is time to do some  analysis. The depth, complexity and related cost should remain  proportionate to the ratio of overall business this product or service  is anticipated to generate.</p>
<p><strong>Analyze Internally.</strong></p>
<p>What will be involved in creating this product or service? Is  there access to all of the necessary components? How much volume can be  handled? Are their efficient distribution channels? What will it cost to  make or provide this?  The next phase is an external analysis that looks at specific  trends within the target market. With this information in hand, a  company is then able to make an informed decision as to whether or not  it is feasible to proceed.  Now that the target market has been identified and the  operational side has been flushed out, a strategy can be addressed. How a  company decides to communicate its message should be in correlation to  its overall marketing strategy. Whether the most effective method of  conveying you message to the target audience is through traditional  advertising channels, the Internet or more innovative activities, it  should be apparent from the prior analysis.  The final phase of a marketing strategy should examine the component of customer relationship management:  What processes are in place to service our customers? How do we  ensure a positive resolution of customer complaints? What performance  measurements will be used to determine how well clients are being  serviced?  And, most importantly: How will customer relationships be maintained so they will do business with us again and again?  By developing a comprehensive strategy that spans the entire  lifecycle of new to repeat client, a company will find it is able to  effectively address the present needs and wants of it&#8217;s target markets,  as well as being able to incorporate new areas as they develop.  Article written by Lee</p>
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