• Article Writing For Publicity And Credibility

    Date: 2011.02.21 | Category: Writing | Response: 0

    If you’re looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.

    If you’ve been on the Internet for a while, you’ve probably subscribed to a few ezines including this one, hopefully. Many ezine publishers will include an article written by a guest author. At the end of the article are a few lines of text about the author referred to as bylines or resource box. These lines of text are basically just an advertisement for the writer. They usually contain a couple of lines about the author and a web address.

    The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author’s bylines.

    By writing articles and allowing them to be published, your articles will have the potential to be viewed by millions of Internet users. They may be published by several ezines with subscriber bases of a few hundred to several thousand. In addition, they may be displayed in ezine archives or on high traffic websites.

    Most ezine publishers prefer short articles between 500 and 750 words. Short “tip” articles of just a couple of paragraphs are also very popular. Articles should be formatted to 65 characters per line or less, including spaces, and written in short paragraph sections.

    When you begin writing your article, avoid using your standard word processing programs, as they do not allow for proper formatting. Instead, use a text editor such as Notepad. It should already be installed on your desktop.

    When you begin typing your article, use a hard carriage return (hit enter) when your text reaches 65 characters, including spaces, and leave a space between your paragraphs. This will enable publishers to easily copy and paste your article into their publication. By taking the time to properly format your article, you will increase your chance of being published significantly.

    Most publishers receive many article submissions each week and only select a few to be published. Here are some basic guidelines to assist you in getting published:

    (1) Make sure you follow the publishers’ submission guidelines. Articles submitted to publishers that don’t follow the submission guidelines will most likely be deleted.

    (2) Make sure your article is properly formatted.
    Publishers won’t take the time to format your article.
    They’ll simply delete it and move on to the next article submission.

    (3) Keep your bylines down to 6 lines or less.
    Publishers will not publish articles that contain excessively long bylines.

    (4) Select a descriptive title to intrigue your readers.
    Use a powerful headline that demands attention and try to keep it all on one line.

    (5) Use proper grammar and spelling.
    Publishers will not take the time to edit your article. Make sure you read your article several times and use spell check.

    (6) Avoid articles that are nothing more than a sales letter.
    Publishers want quality content and will simply delete an article that is written like a sales letter.

    (7) Avoid referring readers to an affiliate URL.
    Articles containing affiliate links may make your article appear to be biased and untrustworthy.

    (8) Write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise.

    Once you’ve written your article, you’ll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers.

    Of course, you are already in one of the right places to start, we are always looking for industry related articles so, if you been given the motivation by reading this article to give it a try why not submit one to us for publication?

    Writing and distributing free articles on the Internet will be one of the best promotional decisions you’ll ever make. Not only will it provide you with free publicity, but if your articles are good, you’ll become a trusted professional in your area of expertise.

    Article written by Lee

  • Cascading Billing – Using Multiple Payment Processors For More Profit

    Date: 2011.02.21 | Category: Billing Solutions | Response: 0

    ‘Cascading Billing’ has been somewhat of a buzz word of late in the online industry however, there seems to be some confusion as to what this billing process actually involves or even does other than ‘process payments’ this is what we will take a look at in this brief article.

    Cascading Billing – The Basics.

    Simply put, Cascading Billing is a method to enable your surfers to buy membership to your site or, products utilizing multiple third party credit card processors and, other payment options. The process used, as its name suggests, is that of a ‘cascading’ feature meaning that, if you have multiple processors set up on your site and a surfers credit card is declined on your primary processor, the details will then be passed onto a secondary credit card processor where, they will either be accepted or declined and, if declined, the details can then be passed onto yet another credit card processor or, some alternate payment solution.

    Cascading Billing – The Benefits.

    From the initial reaction this new payment process has received in the online community it would appear that this new solution actually does work and, work well. Many companies who are adopting the ‘Cascading Billing’ process are reporting an increase in sales, some reporting upto a 20% increase over the normal procedures they used. This increase in sales also enables affiliate programs to pass the new found benefits onto the webmasters themselves through raised payouts and better sign-up ratios.

    Cascading Billing – The Options.

    As with any type of online payment processor or, payment system, you need to evaluate what your individual needs are and, using a cascading billing program is no different. With many solutions currently available and in development stages the choices for webmasters and program owners are growing and growing.

    However, that said, first and foremost you need to choose which processors or, billing solutions you will use to begin your cascading billing. In an ideal world, you should choose two of the more reputable third party payment processors as your primary and secondary processor in addition to a tertiary payment option or, perhaps even a custom dialer solution. Generally speaking, this will give you the best way to monetize your own and, your webmasters traffic.

    Cascading Payment Solutions – Overview.

    When all is said and done, cascading billing offers webmasters and online e-business owners ample opportunity to increase their profits through minimal outlay either by renting the scripting that will allow you to utilize the cascading billing option (costs from $300 a month) or, having such a solution custom coded which, you can have done from as little as US$5000. Either way i am certain we will start to see many more of the top online companies offering this type of payment solution in the near future and, with some of the larger online companies already adopting this method, it is sure to start happening soon.

    Article written by Lee

  • So That’s What It Means!

    Date: 2011.02.24 | Category: General | Response: 0

    Often you will hear other webmaster talking about things such as unique hits, banner exchanges and, AVS systems. The article below is a simplified glossary of those and many other terms that you will begin to hear day in and day out of your working life as an adult webmaster.

    AVS (Adult Verification System)
    The protection system that was designed to prevent minors from accessing adult sites. AVS services usually also have a large network of sites that adult surfers can access with one password. You can find a list of Age Verification Systems at Adult Sponsor Programs

    AVS Site
    A site that uses an AVS system.

    Banner Exchange
    A program that enables an exchange of traffic between a whole variety of adult sites. They provide you with some coding which you put in your HTML in order to get additional visitors to your adult site. You can visit: Porn Client for a highly respected Banner Exchange System.

    Blind Links
    When you place a misleading link on a site that will encourage the surfer to click on it. They will be sent to a new site that has nothing to do with what they expected to see. For example, if you had a text link saying ‘Free Porn’ and they get sent to a paysite when they click on the link.

    Browser
    A program that displays and navigates web pages you are using a browser now to view this page.

    Chargeback
    A chargeback is what happens when a surfer changes their mind or decides they don’t like the site or service they signed up for and tells their credit card company they will not pay the fee for your sponsor or paysite charges. Chargebacks are bad for everyone concerned because do you not only lose income for the sale, penalties are applied and sometimes they are applied to you.

    Click-Thru Program
    A sponsorship program that pays you an amount of money for each and every single visitor you send to their site. You can also find a list of per click sponsors at Adult Sponsor Programs.

    Content Provider
    A company that offer adults pictures, video clips for sale or lease. For a complete list of the best content providers head over to http://www.adult-content-providers.com.

    Dead Or Broken Link
    A link that is no longer valid or isn’t working. When you click on the link you get a page not found error.

    E-Zine
    An E-Zine is in simplified terms and online magazine.

    FTP (File Transfer Protocol)
    You need to upload (FTP) your web pages from your computer on to the web for everyone to see. One of the most well known FTP clients is Cute FTP.

    Hits
    Number of times your page was viewed over a specific period of time.

    Hit Counter
    Tool used to track the number of surfers that click onto your adult site. A good hit counter can be found at: http://www.sextracker.com

    Hot-Linking
    When someone links to an image on your server to display it on their site instead of linking to the image on their own server. You can prevent Hot-Linking by having a .htaccess file on your server.

    HTML (HyperText Markup Language)
    This is the language used to write web pages. This page is written in HTML.

    ISP
    Your internet service provider. AOL is a well known ISP.

    Java
    A programming language used by programmers to build and create programs. Not to be confused with JavaScript (see below).

    JavaScript
    A scripting language you can directly insert into HTML documents. They only work with surfers that have Java enabled on their browser.

    Legal Content
    Adult content for which you have rights to display on your site.

    Model Release
    Document that a model signs at the time the photographs of them are taken.

    Message Board
    A message board is a place where you can ask and offer advice about the industry or just generally chat with other adult webmasters for example the message board at: http://www.europeanwebmasters.com.

    Newbie
    A new adult webmaster.

    Partnership, Sponsor or, Affiliate Program
    A revenue program that pays you a percentage or fixed price for every member you send to your sponsor’s site.

    Pay Site
    An adult website where surfers have to pay a fee for access.

    Pic Post
    A site where you can submit a picture and your ad on a daily basis.

    Plug In
    A plug in is a ready-made type of web “CONTENT”. Many plug in providers will even host the content on their servers and allow you to change colors, Fonts and, add a logo graphic, so the plug in matches your site. Plug In content is generally more expensive than image content.

    Ratio
    A ratio like this refers to click throughs and actual sales made from them. When a webmaster says they got a 1:250 ratio, they mean that out of 250 people who clicked on his sponsor banner, one of the surfers paid for memberships.

    Signup Ratio
    The amount of surfers that paid to view your adult site (See the example above headed RATIO).

    Spamming
    Promoting a site or service to newsgroups or e-mail addresses that have not given you permission to do so. Spamming can also mean posting your referral codes on message boards constantly inn order to get other webmasters to sign up beneath you.

    TGP (Thumbnail Gallery Post)
    A site where you can submit your gallery pages. They in return put up your gallery and send you additional traffic.

    Thumbnail
    A smaller version of an image used to link to a larger version of the same image.

    Turnkey Site
    An adult site that is already designed and finished with logos, content, billing solutions and, hosting. All you have to do is maintain the site. Newbies often make the mistake of buying a turnkey site before they properly know how to market them.

    Traffic
    The term used to refer to the amount of visitors to your adult website over a specific period of time.

    Uniques
    Number of visitors to your site. If 10 surfers visit your site on any given day and 2 of them click onto your site 3 times the same day, it will be referred to as 8 unique visitors for that day.

    URL
    A web address. Actual address to a page would be a URL. For example: http://www.adultwebmasternewsletter.com is the URL to our Adult Webmaster Newsletter Site.

    Warning or Entry Page
    The page before a surfer sees the main content of your site.

    Web Host
    A company that will provide you with a hosting account so that you may upload your website on their server so that surfers may see your site. For a reputable host you might like to try http://www.webair.com.

    Article written by Lee

  • Sex Toy Affiliate Programs

    Date: 2011.02.24 | Category: Sponsors | Response: 0

    For the past year I’ve been playing with sex toys AND I’ve been selling them too!

    Over the last couple of articles I have tried to enlighten you on secondary and third level sponsors, to supplement your site income. Another successful addition is sex toys – which are a hit in the gay market. Personally, I sell toys and videos in the secondary spots simply because the payouts are typically lower than most sponsors are – but my motto is money is money!

    The basic reaction by most straight webmasters has been, I didn’t realize gay men liked sex toys, too. Well we do.

    While there are a number of great toy sponsors out there, not many cater directly to gay men. That’s why I worked a deal on Gay Adult Shopping (http://store.gayadultshopping.com/partners/). I have joined others, but typically, they sell to a straight clientele. When I say market to straight, I’m referring to the packaging of their inventory. This is not a judgment call but a plain fact; I’d rather buy something that has an image of guy on it rather than a woman.

    Now mind you, BOTH markets favor many of the products sold. I know if a straight female friend and I went into an adult store, we would look at the same dildo; and, perhaps even buy the same item regardless of the package. But when you’re surfing the net from home, it’s no holds barred. The surfer is no longer locked into the inventory of a shop on the street. He’s going to look for what HE wants. It is all perception. And, knowing that is half the battle.

    Ok on to selling! I have taken three approaches in my experimenting – free sites, TGPs and memberships sites. Within a paysite, I typically didn’t SELL the store as much as I told the surfer it is there if he wants it. The real work in selling came with the free sites and galleries.

    I’m a text man. I love writing copy and seeing how it works. However with the toys, I used a graphic and embellished it with text. For my free sites, I found direct eye contact shots (Images where the model is “looking out”, presumable at the surfer) were more effective than a pic of a guy playing with toys. Along with the pic, I used text like “My boyfriend and I can not get enough of them…” and “I get off watching him play…” or “The one with the most toys… Gets Off!” Other places on my free sites, I just dropped in the text link. Either worked well. I added both sets of ad links to my basic main pages. The results were good – even though I kept them to a minimum not to out sell my sponsor sites.

    My TGP experiment was WORK! After my first try I found out that text alone doesn’t work well. This is definitely an approach that requires imagery. On my first pass, I offered pics and a paragraph that that sold all the things I could think of… dongs, dildos, videos and ejaculating butt plugs -You name I tried to sell it. Out of 2000 hits on that one page, I had 60 clicks into the toy store. Even though I had a sale, it wasn’t going to break the bank. But it SOLD, so I decided to try more. This time I hunted through my content for pics with toys in them and eye contact. I added banners and toned down the text somewhat. Instead of listing an inventory, I stayed in line with the text I mentioned above. I gave an overall feel of what the store had (toys, videos, lube, etc.) Then I ended it with a little tease of what delightful experiences were in store when their package arrived.

    This time, it worked! On that first day, out of the 2000 hits it received, 500 clicks went into the store. I have never had that kind of click ratio off of a TGP. I was amazed. Most of the sales were for smaller priced items ($10-$20), but I had two orders that totaled over $200 dollars each. Was this a fluke? I wasn’t sure, so I tried it again. With the next few submissions the click rates were smaller, and I don’t know why. It could be that I used the same ads or something too similar to the first. BUT the click to sales ratio was about the same as my first attempt. Needless to say this has now become part of my weekly regiment.

    So what did this prove? Sex toys DO sell well in the gay market even under the hard to convert traffic scenarios. I guess we like our toys just as much as anyone else =)

    Selling adult products, whether on a free site, a TGP or a pay site, will bring in a few extra dollars that many webmasters didn’t even know was out there.

    Article written by Gary-Alan

  • Adult Webmaster Conventions – Remember When?

    Date: 2011.02.21 | Category: General | Response: 0

    Most webmasters who have been working in the adult industry for a year or two have attended an adult webmaster convention of some sort and, those of us who had the privilege of attending our first webmaster show three to four years ago will know one thing that many others don’t, there used to be a time when you could attend a webmaster show for example, the one held at Disney World (how many of you remember that?) when apart from being relaxing, you would also get a lot of business done alas, times have changed.

    Fighting, Drug Taking, Getting Drunk, Rape Accusations, Theft and Criminal damage would be the headline in the national press should one of these reporters attend today’s webmaster convention, instead of a relaxing atmosphere in which you can get business done you find a slew of webmasters who, well, lets be honest here, are only attending these shows for one reason, to get drunk (for free) and to have a laugh.

    Of late there seems to have been an influx of people (notice I used the word people and not ‘adult webmasters’) joining the adult industry who would appear to think that our business model is one of all night partying, sordid sex sessions and drug taking, whilst, I will be the first to admit this has gone on in the past it would certainly seem that the last 2-3 years has seen more than its fair share of the negative events happening at these conventions.

    Take for example the recent Hollywood Internext Expo show, one incident that comes to mind was the fool who decided it would be a good idea to smash the mezzanine canopy above the hotel lobby, to my knowledge the culprit was never found however, I am sure there are those out there who knows who it was and well, lets be honest, they quite possibly you could be reading this article.

    So what happened? How did these shows change so drastically? Quite simply I think it was the sudden onslaught of press coverage about how the adult industry makes so much money for everyone and, whilst there is a lot of money to be made in the industry, it takes a lot of work to achieve making the reported figures by the press.

    To many people are entering the adult industry thinking that the ‘norm’ is that of what you can find on your average day of visiting GFY and whist, this is perhaps true for the circle of webmasters who do frequent boards such as GFY for the vast majority of hard working webmasters in the industry, the behavior of those webmasters couldn’t be further from the truth.

    So where is all the business being done at the shows? It would appear that event after event the open invite list of parties are being cut down to be taken over by more intimate and sociable private parties in fact, as a company we our ourselves holding several smaller invite only parties for those people that we actually want to do business with on both a personal and a professional level.

    So what does the future have in hold for the adult industry events, in all honesty I do not know however, one thing is for certain, if things continue on their current route, things are going to become a whole lot worse before they get any better.

    Article written by Lee.

  • Fonts – Everything You Wanted To Know

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    All web browsers use standard fonts. Mostly two types, one for proportional, one for mono spaced fonts. Proportional (or variable width) characters adapt in width, an “m” uses more space than an “i”. Mono spaced (or fixed width) characters are all equal in width, typewriter style.

    Most browsers use “Times” for proportional fonts. This font was originally developed by the London Times news paper. “Courier” is used for mono spaced. This was a very popular font used for mechanical typewriters. Both are normally set to 12 points (1/72nd of an inch).

    Serif And Sans Serif.

    Both these fonts are so called serif fonts. The French word serif indicates the little strokes at the outer ends of the characters. They are very old, you see them in old gothic handwriting, or Greek and Roman buildings. Partly used for ornamental reasons, partly because the characters are easier distinguished.
    It’s a little odd they are used on computer screens. These are by nature quite coarse, which makes serif characters quite grainy and ugly. Sans serif characters generally display a lot better on screens. Sans serif literally translates to “without stroke”. Probably the most popular sans serif font is Helvetica or derivatives like Windows’ Arial.

    <FONT FACE=”Arial”>…</FONT>

    The FONT Tag.

    The html tag for fonts is a somewhat crude instrument. Most word processors let you use any font you like, as long as it’s on your system. And that’s the first big problem in web browsers. You have no control over other systems’ fonts. So you will have to choose a font which is likely to be on any system out there.

    <FONT FACE=”Arial,Helvetica,Sansserif”>…</FONT>

    Typeface.

    The font tag accommodates this by letting you specify several fonts in the FACE attribute. If the first one is not available, the second is used, and so on. The set above is often used. Arial is on all Windows systems, Helvetica on Macintosh, Sans serif on UNIX. The same is true for mono spaced fonts in the line below.

    <FONT FACE=”Courier New,Courier,Mono”>…</FONT>

    Size.

    Word processors let you specify font sizes in points exactly. No such luck in web browsers. There are seven sizes to choose from, denoted 1 (smallest) through 7 (largest). If this SIZE attribute is not used it defaults to 3. I think the default 12 point size is a bit big, so I use 2 for size, which gives you about a 10 point character. Some browsers let you set the overall font size smaller or larger. Which makes this issue even more awkward.

    <FONT SIZE=”2″>…</FONT>

    There is a nasty bug in some browsers. When using a block of text with size 1, the last line skips a line. This bug can be squashed by putting a <BR> tag immediately after the block of text. If your browser has this bug it will show in the second text below.

    There is a nasty bug in some browsers. When using a block of text with size 1, the last line skips a line. This bug can be squashed by putting a <BR> tag immediately after the block of text (with break).

    Color.

    Fonts can have any color you like, much like the colors in the body tag. Keep readability always in mind, avoid clashing colors and little contrast. You can create nice shading effects. But don’t make a Christmas tree out of your page by using too many colors.

    <FONT COLOR=”red”>…</FONT>

    Style Sheets.

    There is a chance all this soon will be replaced by style sheets. They do let you specify exact point sizes, even use downloadable fonts. But for now I would advise against that, since not all current browsers understand them. You could however use a combination of both, should you want to.

    Article written by Lee

  • Source Code – Eliminating HTML Margins

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    Since the inception of the very first HTML document, margins existed that surrounded the document, like in the case with this document.

    The margins are there to act as a cushion between the edges of the browser and the contents of the page, so it’s easier to read the content.

    As good as margins are, wouldn’t it be nice to be able to eliminate them in some cases, where the design of the page calls for their termination? While most webmasters think it is not possible to “flush out” the default margins of a HTML document, it actually is, although only possible in IE 3+, and NS 4+. In this tutorial, I’ll show you how.

    Eliminating The Document Margin In IE 3+

    To get rid of the document margin in IE 3 and above, so content presses right against the edges of the browser, use the IE exclusive “leftmargin” and “topmargin” attributes:

    <body leftmargin=”0″ topmargin=”0″>

    It’s as simple as that!

    Eliminating The Document Margin In NS 4+

    To get rid of the document margin in NS 4 and above, use the NS 4 exclusive “marginwidth” and “marginheight” attributes instead:

    <body marginwidth=”0″ marginheight=”0″>

    Putting It All Together.

    By putting the two techniques together, we can create a document that flushes out its’ margins in both IE 3+ and NS 4+:

    <body leftmargin=”0″ topmargin=”0″ marginwidth=”0″ marginheight=”0″>

    Try out the above coding on your page, and you’ll see what I mean.

    Article written by Lee

  • The Successful Marketing Approach

    Date: 2011.02.24 | Category: Promotion | Response: 0

    In today’s volatile and competitive marketplace, the strategic manager must possess a sophisticated perspective regarding creating and maintaining the overall image of the organization.

    In order to accomplish this goal, marketing must play a key role, regardless of the company’s size.

    To be truly effective, a company must be up-to-date with it’s marketing ‘psyche’. In bygone times, companies concentrated on items it was able to produce, not on customer needs and wants. This type of outdated thinking will most likely lead to a rather short lifespan.

    Today, marketing is a holistic approach that is often more complex than first thought.

    What Is Marketing?

    It is a process through which an organization identifies a need and then provides a means of filling or satisfying that need.

    Customers are more informed and savvy than in the past and they expect more – in the quality of both products and service. Today’s customer is not willing to merely sit passively by and consume – he wants a voice and relationship with the companies with whom he chooses to conduct business.

    Marketing is not deciding where and how to advertise. This is only one component of the process. Effective managers make sure they have a well-defined and mapped out strategy that deals with the entire lifecycle of the process. The most successful companies have a keenly honed customer-centric marketing model.

    This model outlines a process that allows the company to determine the needs and wants of a “target market” and deliver this while instilling in the customer the belief their company’s ‘satisfaction solution’ is better value than the competition’s.

    The first step in a marketing strategy involves the identification of unmet needs within a market and delivering/developing products and/or services to meet those needs.

    Define Your Market First.

    Is it a business-to-consumer company, a business-to-business company, or both? Regardless of the target(s) a company must be able to clearly identify a common need amongst a large portion of this market, as well as that portions propensity and ability to buy that product or service.

    Once the target market has been identified it is time to do some analysis. The depth, complexity and related cost should remain proportionate to the ratio of overall business this product or service is anticipated to generate.

    Analyze Internally.

    What will be involved in creating this product or service? Is there access to all of the necessary components? How much volume can be handled? Are their efficient distribution channels? What will it cost to make or provide this? The next phase is an external analysis that looks at specific trends within the target market. With this information in hand, a company is then able to make an informed decision as to whether or not it is feasible to proceed. Now that the target market has been identified and the operational side has been flushed out, a strategy can be addressed. How a company decides to communicate its message should be in correlation to its overall marketing strategy. Whether the most effective method of conveying you message to the target audience is through traditional advertising channels, the Internet or more innovative activities, it should be apparent from the prior analysis. The final phase of a marketing strategy should examine the component of customer relationship management: What processes are in place to service our customers? How do we ensure a positive resolution of customer complaints? What performance measurements will be used to determine how well clients are being serviced? And, most importantly: How will customer relationships be maintained so they will do business with us again and again? By developing a comprehensive strategy that spans the entire lifecycle of new to repeat client, a company will find it is able to effectively address the present needs and wants of it’s target markets, as well as being able to incorporate new areas as they develop. Article written by Lee

  • What Happens Your Current Processor Bails?

    Date: 2011.02.24 | Category: Billing Solutions | Response: 0

    Whilst this is perhaps one of the hardest challenges that a webmaster of a paysite can face in the industry it isn’t as bad as they may seem at first after all, there are literally hundreds of processors to choose from ranging from credit card processors, dialer option, micro-sms billing and a wide range of other systems.

    The first and foremost thing you should do however when confronted with this challenge is to try and contact your existing processor and find out what will happen to funds that you are owed, will you be paid (in most cases you will).

    The next thing you should do is to evaluate your business billing methods are you offering multiple processors already? If so, simply switch to your backup processor and find a new processor to use as a backup.

    However, what happens if you only have a single processor on your site what can you do then?

    First things first, you need to make sure you choose a reliable payment processor to start off with companies such as iBill, CCBill, CCBill EU, Netbilling and Jettis are all good processors used by a multitude of sponsors and content providers amongst the other companies.

    You will most likely find that these companies are more than happy to work with you in the integration of their system onto your site.

    Whilst you are awaiting your setup of your new processor to ensure you do not lose any sales it may be an idea to divert your join page off to a dialer or, perhaps have some form of ‘internal’ billing mechanism set up so that, when you do change over processors you can seamlessly transition your member base across.

    Now, presuming that you already have an existing member base what do you do then? How easy or hard is it going to be to transfer them across to your new processor? Well based on the situation some were confronted with when Visa introduced the new fees to process adult payments this can vary from webmaster to webmaster again, as before, the easiest solution for you would be to contact the company you will be using as your primary processor and see what they can suggest.

    Hopefully, you will have access to a database of your existing members email addresses this will also come in handy to ensure you can keep recurring those members. Send out an email stating that you will be changing your processor and, ask that, if they would like to remain a member of your site that they update their billing information, it might also be prudent to offer them some sort of recompense for having them change processors perhaps something along the lines of 2 weeks low cost or even free access tot he site, this is sure to mean that most of, if not all of your existing members will input their billing information again enabling you to rebill them until they cancel their membership at our new processor.

    Of course nothing is infallible so the best advice i can offer you is to work closely with your new found processor and make sure that the transition period happens as quickly and, as smoothly as possible.

    Hopefully this article will be of some use to those who do get affected by their processors going out of business and, will also serve as a warning to have multiple processors in place for those who have not or will not have the need to change your billing company.

    Article written by Lee

  • Domain Name Registrars – Saving Your Business

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    The one thing that all webmasters rely on to make their money is something that all of us have, a domain name however, what would or should happen to your domain names when and if, your registrar files for bankruptcy or just disappears, surprisingly enough i do not recall this ever happening in the industry to date however, being prepared for the worst case scenario is always a good thing.

    Prevention Is Better Than A Cure.

    As the age old adage goes.

    The first thing that you should do before even registering a domain name is to check out the background of the company you are considering using, you need to ask yourself a variety of questions about this company including the following:

    1) Is the registrar ICANN accredited?

    ICANN (Internet Corporation for Assigned Names and Numbers) is a non profit corporation which was formed to assume the responsibility over the IP and entire domain name structure as we know it. This in essence means that if your registrar is ICANN accredited then you at least know your domain name registration will be handled professionally and, should be reasonably secure so far as your registrar going out of business.

    2) What are you paying for?

    Many of the domain name registration companies packages vary greatly, with some companies you register a domain yourself, some companies register it on your behalf and, others will register your domain including some form of hosting etc, check with the company you are using to see what added services and support features they offer.

    3) What is their transfer policy?

    Some domain name registration companies have specific policies so far as transferring domains to other companies, registrars and, individuals go. Check with your registrar before you buy your domain to see what this process involves and, as always, check with one of the other registrars to see which registration company offers the best ‘bang for your buck’.

    Saving Your Name – Help And Advice.

    First and foremost, if you discover your domain name registrar has closed its doors you should immediately send an email to them and ensure you keep a copy of this email for your own records, ask them what is happening and, more importantly, what controls / access you still have available (if any) to manage your currently registered domains.

    Usually, you will receive some form of communication within a few days from your registration company letting you know what is happening and how you can continue to use your domain name.

    In most cases, when a domain name registrar company closes what you will find is that they will already be in the process of transferring the management of your domain to another registration company.

    If however, you are still able to control the domain yourself then you should immediately seek out a new registrar with whom you can manage the domain / domains that you own. At this point you should contact them and ask if they have any fast track solution to transferring your domain to their company.

    If All Else Fails.

    If after everything else you are still at a loss as to how your domain name transfer or registration is being handled then you should contact ICANN ( http://www.icann.org ) directly. Ultimately it is their responsibility to ensure that once you have registered a domain name, you are able to access it as you would like, in most cases however, contacting ICANN is always the last move you should make and, only use this form of information should you exhaust all other methods mentioned above.

    Article written by Lee

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