Displaying Special Characters On Your HTML Pag

Date: 2011.02.22 | Category: WebDesign | Response: 0

In order to display certain characters within your HTML pages, you must use a special code. The codes below display the HTML code and the character when displayed on your web page. To use any of the characters displayed within the chart, copy & paste the HTML code to the left of the character you would like to use.

Whilst the above list is by no means complete, it should contain the most useful characters and codes for you to build your sites using the special characters with ease.

Article written by Lee

Anime Adult Content – Why Is It So Hard To Find?

Date: 2011.02.21 | Category: Content | Response: 0

I have been asked by many people to explain the Anime/Toon niche, why the content is so hard to find, and why it is more expensive than other content. So to that end, I am writing this article in hopes that it will answer those questions and perhaps others.

First of all, it might be good to review the terms used for this niche. Some of these you may be familiar with, others may be new. In Japan, the term used to discuss or describe “pretty young girls” is “bishoujo” (pronounced “bee-shoh-jo”) This term can be seen (or heard) in any advertisement or publication that covers such works. This literally means “pretty young girl” or “pretty girl” – or, if you like, we might also translate this as
“fair lady”. In Japanese, “bi-” means “beauty” or “beautiful” and “shoujo” means “girl” or “young girl” (note the long “o” sound… the short “o” word, “shojo”, means “maiden” or “virgin”, so it has a different meaning altogether.) With respect to terms such as “ecchi”, “hentai” or “sukebe”, the meanings tend to be a matter of degrees. The first term is the most commonly used – we’d say “naughty” or something similar, meaning naughty in a sexual sense of being naughty. “Hentai” or “sukebe”, on the other hand, are extremely rude terms to use – they do not mean just “adult” as some people think, and they do not even only mean “perverted” or “perverted in a sexual sense”. They imply “sexual pervert” in an extremely negative connotation – the type of thing we might scream “LECHER!” or “RAPIST!” or “STALKER!” about, for example. Since Japan places great importance on levels of politeness, speaking out loud about “hentai” or “sukebe” is not something that is normally done – it’s perhaps equivalent to walking down a street or sidewalk in America and swearing out loud like a trooper. In Japanese popular culture works such as anime, manga, and games, the terms tend to be used as exclamations of insult or disgust to elicit a comedic response from the audience – we do the same in some of our mature comedies that contain comments or situations that would never truly happen in real life. The common misuse of the term “hentai” is somewhat similar to the formerly common misuse of the term “Japanimation”. It took a lot of work over many years to get the general public to learn the simple term “anime” and get stores to replace signage to read “anime” rather than “Japanimation” – to this day, there are still various dealers or stores or sites that use “Japanimation” and do not understand the term “anime”. Manga refers to “comic books” or illustrated erotic stories; most manga that is created in Japan is done in the traditional black and white, or pen and ink style.

Now here in the United States we commonly use Anime or Hentai to describe all art that is done in the Japanese style, and use the word cartoon to describe what we traditionally think of as American animation, such as Disney, Batman, Tom & Jerry, or my favorite The Road Runner. J In the Adult business however, “toons” basically covers anything other than Anime. It is difficult to change the traditional mindset since it is so embedded in our vocabulary, so much so that I even list content under hentai on my site, simply because no one knows to look or ask for ecchi or bishoujo. But webmasters are learning through research and articles such as this, to market the products by their proper names more and more, which will make it easier to break into markets other than North America.

Now on the subject of why the content is so rare and hard to find with legal web license. Japanese artists and companies are very hesitant to strike deals outside of their country when it comes to their artworks. The reason for this has a lot to do with the enormous amount of piracy on the web of these images. In Japan, single images which we think of as normal content for galleries, is extremely rare. Most images that can be seen throughout the net and the newsgroups come from Japanese Animated movies and video games. These images or stills are lifted directly from the movie or game and are traded freely among fansites and newsgroups with total disregard to the artists or developers. Unfortunately, there are also places out there that sell or lease these images as well, so know your provider! Now of course, this is not a phenomena that plagues only this niche as we know, but the Japanese are very sensitive about it, and that is why they hesitate to license out their single image artwork. There are a few content companies out there that have such images available, but the number is limited. Of course there are hopes and plans to expand their availability soon. J

Because such content is not readily available in large amounts from Japan, other content has to be created to fill a need for legal content in the adult industry. And the creation of that content is what makes it more expensive than your normal picture content. For anime or cartoon content, an artist must create an original image from his or her imagination, they must sketch the image, and color and shade the image, then scan the image and ready it for display on the net. With the obvious exception of what is known as CGI (computer generated images) each image is hand drawn and colored and can take an artist anywhere from several hours to days to complete. He or she can not just click a button on a camera and walk away with 200 or so images for a days work. So when you are buying anime or toon content, you are truly paying for a piece of art (with web license!). If you spent all day designing, building and painting a birdhouse for example, would you sell it for less than you put into it? Remember to, that the return on an investment in high quality anime/toon content can much higher than average photo content, simply because the niche is so hot and members are very loyal when they find what they like. It only takes one per sign up sale at any of the big sponsors out there to pay for a set of 25 images, and there are a lot of sponsors to choose from now too! The past year has seen a huge addition of Anime and Toon pay sites; because the sponsors know there is money in this niche!

Another great source of revenue from this niche is the very games and movies of which I wrote earlier. RPG Adult Anime games are hugely popular as are the large libraries of animated films imported from Japan. Translated into English and affordably priced, up sales on these items are great way to add income to the traffic you already have! For more information on this, just drop me an email.

I hope this has helped you understand this niche a bit better, and helps you appreciate the work that goes into it. I love this particular niche, and not only because I sell the content, but because of its uniqueness and beauty.

Article written by Bestat.

http://www.exclusivecontent.com

Writing A Business Plan – The First Step To Success

Date: 2011.02.21 | Category: Forms & Contracts, Writing | Response: 0

Regardless of what type of business you want to run be it a bakery, a funeral home or an online marketing empire the one thing that you will require is a business plan however, having never taken any business basics 101 classes what do you need to have and, what is required in your business plan?

That is what we will touch on in this brief article from the basics to the not-so-basics by using a few simple steps you can be sure your business plan will contain all the information you need to make it up the ladder of success.

Information Summary.

As the name suggest this is a simple summary of what you are hoping to achieve from the name of your business, the goals, the concept and your plans. This should actually be no longer than two pages so that you can fill the needed information out clearly and concisely.

Business Details.

This will be the founding information of your business again you need to mention your business name, what type of business you will be running (Sole Trader, Partnership, Corporation, etc) in addition you will also need to include details of who the company owners are, whether it be yourself alone or a list of your business partners, this information will be invaluable to you at a later date you also need to include a brief history of the business whether you have been running it already for a number of days, weeks, month or, years.

Products And Services.

Basically, you need to write what exactly it is you will be selling. Are you going to be selling baked goods, marketing services or custom solutions. Keep this section simple, if you need to go into depth then do so at the end of your business plan by way of an appendices. Once you have listed several of the products or services you will be selling you should also list the features and benefits (Marketing points) of the products and services in addition, why do you think your business idea will succeed, what do you offer your clients that no-one else currently does? In addition you also need to have a basic pricing structure planned out, this will assist you in the future as, from your initial plans you can see what, if anything needs to be changed.

Marketing.

A business is more than just an idea. You need to have good pricing, affordable suppliers and a great marketing plan. This is what is also needed in your overall business plan. You should include details of your competitors products and how they compare to your own or, if applicable why your product will be a benefit to the market place should it not already be readily available. In addition the marketing section of your business plan should include a list of advantages as well as some of the pitfalls you are likely to see. You also need to include a section detailing your specific marketing strategies regarding your overall and individual products and services.

Industry Economics.

This area should detail some of the more specific areas of the industry you are going to be working in for example, what type of industry are you entering, how does the future for this industry look and, more importantly, how many existing companies work this industry as well as how do you successfully launch yourself into the industry. Parts of this area you may have covered in the marketing and previous section non the less, go over them again here in more detail.

Target Market.

We have detailed the business ideas and products and services but, what about your potential clients? What does your product offer then that they need which no other company does? What is your target client base? How will you reach your customers? All of this and more needs to be addressed in this area of your business plan.

Competing Companies.

What do your competitors do and, more importantly, who are they? Make a list of your potential competitors and address their weaknesses and strengths ensure that you leave no stone unturned when getting this information together often, you will realize that there are things your competition is doing that you can do much better then they.

Don’t forget to address their marketing, what are they doing right and, more importantly to you, what are they doing wrong? How can you capitalize on this and make their errors benefit your long term business plans.

Location, Location, Location.

Location is everything and, this is particularly true in business for example, will you be working from an office, from your home or even your garage, do you require any special permits to operate your business? Can your customers reach you easily? All of these items and more need to be considered when writing this area of your business plan. By addressing any and all of these items you will find yourself with a much clearer picture of what is needed of you and your business.

Stock + Supplies.

Often overlooked in business plans the one thing you NEED to have is a list of potential suppliers and sub-contractors who can provide you with your products and services. What materials (if any) do you need? How much will these cost you? Where will you find your stock and supplies? By getting this information available now you will have a better idea once your business plan is laid out as to what you are able to offer easily and also it will enable you to lay your pricing structure out more concisely.

Labor.

So you have this great business idea all laid out but, who will be running this for you? Do you need additional staff or are you going it alone? Do you need to setup accountants, lawyers, insurance companies, consultants, bank accounts etc etc? All of these aspects of your business need to be laid out here.

Capital.

Money, as they say, makes the world go round. Your business is no different, how much financial outlay do you require to get your business off the ground? Do you need to ask for a loan from your banking facility to help you out? How much income are you planning on making within the next 6 to 12 months? How much of this income needs to be invested back into the business? All of these ‘financial’ question need to be answered in this area of your business plan only then will you begin to see the bigger picture of your business idea.

Hopefully this article has given you some solid advice and information regarding planning for your new business and, once you have all of the above laid out you should be able to see whether you will succeed or fail in your new idea.

Also, by planning now for the future of your business you should hopefully be able to avoid any hidden costs which can often push a company to the edge.

Article written by Lee

Cleaning Up The Myths On Scrubbing

Date: 2011.02.21 | Category: Billing Solutions | Response: 0

Time and time again on message boards I see the same old topics regarding scrubbing usually preceded by some company being accused of scrubbing their webmasters surfers to much and the webmasters sales being lower because of the sponsor ‘scrubbing’ their surfers however, the reality of this is, it isn’t the sponsors who control how much or how little the surfers credit card transactions are ‘scrubbed’.

The E-Commerce Dilemma.

Irrespective of whether you are an online bookmaker, bakery or adult pay site owner the fact of the matter remains that only credit card fraud is on the increase and, in addition to the rise of online credit card fraud the methods in which the perpetrators of these crimes carry them out is also changing often combating the methods put in place by the online transaction processors to stop this happening luckily however, this is where ‘scrubbing’ comes into effect.

So What Is Scrubbing?

Scrubbing is a method used by the credit card processor that the companies who’s site you are sending a surfer to uses. Scrubbing is in effect, a method of calculating the probability that any single transaction (or group of transactions) could be fraudulent. That is to say, is being carried out by someone other than the true owner of the credit or debit card.

Scrubbing is probably the single most useful tool provided to our sponsors by the credit card processors to ensure that every transaction that gets sent to them is credible and, once the transaction is allowed (or not) a part of the information contained with the transaction is sent to a central database to help other clients of that processor guard against receiving unlawful transaction purchases.

How Does Scrubbing Affect Me?

As a webmaster, believe it or not, scrubbing is actually a good thing for you. You know that each transaction processed is first of all a legitimate one and, secondly, you know that the sponsor who you are using is not going to go bankrupt due to excessive illegal transaction. This means that the sponsor can improve the services they offer YOU as a webmaster to assist you in making more money.

In essence, the scrubbing of credit card transactions at a sponsors level increases the amount of money you make long term not only with that individual sponsor but, with every other sponsors who uses the same transaction processor.

Article written by Lee.

Newbie Webmasters – What Is A Newbie?

Date: 2011.02.23 | Category: General | Response: 0

Newbie Adult Webmasters are something that is good for the adult industry as a whole. As more Newbie Webmasters join the adult industry the way in which things are done change and, more importantly, the way in which the newbies themselves get taught changes however, just what is a ‘Newbie’ when it comes to the adult industry? This is what we will take a look at in this brief article.

Adult Webmaster Newbie – The Differences.

Irrespective of what anyone tells you, everyone in the adult industry is a newbie its just a matter of figuring out what they are a newbie at. For example, personally i have just taken to learning PHP as a programming tool, i have never coded anything before so, i am officially a php newbie. Likewise there are webmasters who have never built a TGP gallery, they are TGP newbies, in fact, every facet of the adult industry has its own newbies some of them have been around for days whilst others have been around for many years. Going by the ‘true’ meaning of the word however, a newbie is someone who knows very little about very little.

Message Board Newbies.

At some point or other every webmaster will want to start posting on some of the industry’s message forums, whether this is to make friends or ask advice you will instantly be branded a newbie from your first post, if this isn’t the case, make sure that you give a brief history about what you do in the adult industry and, more importantly, how long you have been doing it, don’t go overboard however, just give enough information to let others know what it is you are doing on the message forum.

Newbie Adult Webmasters – Overview.

The perception of newbie webmasters is that many of them do not know what they are doing however, just because someone hasn’t heard the name before on a specific message forum this doesn’t mean the webmaster is in fact a true ‘newbie’ we all need to ensure that when using the term newbie we don’t make ourselves look like newbies in the process.

Article written by Lee

HTML Page Load Times – Making Them Quicker

Date: 2011.02.22 | Category: WebDesign | Response: 0

Surfers on the web are here for one thing and one thing only, they want information, they want it to be correct and, more importantly, they want it now. We cant always help when it comes to getting the information however we can help them so far as making sure that when one of the surfers clicks on our pages they load quickly.

Taking Control Of Speed.

For many webmasters hand coding their HTML pages is an often timely and costly method and, because of this they turned to the WYSIWYG (What You See Is What You get) editors such as Dreamweaver and Frontpage to create their pages for them however, even this in itself requires some manually intermission on the webmaster part. Many of the older style WYSIWYG Editors added a fair amount of un-needed code to the HTML so, spending a few minutes after you have your pages created to physically go through the HTML code and clean up the junk html can in effect, cut down your page size by up to 25% in some instances.

HTML Quotations And Hyphens.

In addition to un-needed HTML tags you may also want to consider removing any quotation marks or hyphens from your HTML code, both of these can quickly clutter up a page and laden it down with more code than is actually required.

For example, ‘HTML Coding’ makes just as much sense as me telling you HTML Coding when read in sequence. The trick with using quotations and hyphens is actually knowing at what point in your text you can ‘get away’ with removing them and, this is only something you will know yourself after proofing your completed page.

Hyperlinks.

If you are only going to provide links from one page of your site to another then, why use absolute paths? http://www.domain.com/linking.html is the same as /linking.html when you use it in a link from one page on your site to another and, well, in all honesty you have increased the load time of your page by only linking to the relative url instead of the absolute and that’s what we are trying to do here right? Make our pages load faster.

White Space.

White space on a web page can be a good marketing tool however, white space in your HTML code is a bad thing, placing spaces between certain parts of your HTML code can quickly bog down your load times instead, try to use the tab key to separate certain parts of code likewise, keep the use of &nbsp to a minimum, this can quickly become the most relevant term on your page if used in excess.

One other benefit of making your pages as small as possible is that a webmaster wanting to steal your HTML code is going to have a harder time finding the exact piece of coding if the HTML is all on a single line than they would if the code was laid out nicely however, this in itself is only a deterrent and it wont stop those webmasters determined to steal your HTML code.

Page Load Time Overview.

Hopefully this brief article has given you some idea of ways in which you can practically reduce the load time of your pages without affecting the overall look and feel of your site and, who knows, if your page loads quicker, then you have a better chance of your surfer getting to your sponsor quicker.

Article written by Lee

Everybody’s Going Gay

Date: 2011.02.22 | Category: General | Response: 0

The past few months in the online adult industry have seen some rather dramatic changes happen from Visa charging additional fees to accept their credit cards online, Paypal no longer processing adult and, several large companies going out of business. However, one thing that also seems to be changing for the better is the amount of webmasters looking at new niches to promote. Surprisingly, the one niche that many webmasters are looking at is that of the gay niche.

Where The Money’s At.

For years, the adult webmaster community has been split amongst themselves, those that are only focused on straight niches and, those that focus on gay niches however. As of late, more and more of those webmasters from the first group are looking to make additional income from the gay niche. With this inevitable surge in gay adult sites coming online, there are bound to be some knock-on effects, and those webmasters just starting to look at the gay niche, will return to what they know. However, for most, i think this is going to be a fruitful encounter with one of the industry less socially accepted markets. Many of the webmasters who have been concentrating solely on the straight market for their income are going to realize just how much money they have been losing out on for all these years. And with this realization, comes its own set of problems for the industry as a whole.

The Gay Market.

Whether you are a straight webmaster or a gay webmaster the one thing that will become apparent is that your sites are going to reflect you in both, how they look and, the marketing techniques you use. More importantly, the attitude you have towards your gay surfers will in fact show through. Many of the straight webmasters whom, perhaps are not as tolerant towards this niche will, almost certainly fail before they can really get going. Marketing gay adult sites is far different than marketing straight adult sites. You have to know the surfer, understand what they want and, more importantly, know the terminology in the gay market. Many times a post can be seen on various message boards belittling those webmasters who are openly gay – often accompanied by terms such as ‘fag’, ‘queer’, ‘homo’, etc along with with images being posted that, quite frankly, would turn most people’s stomach.

The gay niche is much more than just a single online market, it is a whole lifestyle unto itself. While this lifestyle is affluent (having an abundance of readily available money to spend) it will take a lot of work and perseverance to ensure you get your share of this market.

Starting Points.

As I mentioned above, the main thing many webmasters are going to have to learn are the terms of the gay market, what is a twink? A bear? A cub? What products work well on gay sites? Despite what most people think, you cant just throw up some banners with naked men on them and turn a profit. Match your content to a niche and then, match your advertising to your content, what use is it having bears on a site if, the paysite you are promoting features Teens ‘n’ Twinks?

Similarly, your text links, ‘Click Here For Hot Gay Action’ might get you a few clicks but, by targeting your surfers even more, you will see how some of the gay niches can really turn a profit. The trick is this, get the surfer to your site and actually give them something that you think will suit their desires. This may mean making a 10% commission on a sex toy sale as oppose to a $35 commission on a pay site membership. And so be it. Those 10%’ers start to add up after a few sales.

In Summary.

To summarize, the gay niche will make you money however, to make money you will need to invest something that, perhaps isn’t for everyone – a lot of time and understanding. Marketing the gay niche isn’t for everyone, we have seen this too many times. However for those who are, spending time adding a gay market portfolio to there straight, with a little time increase your overall income significantly.

Article written by Le

Geo Targeting – What Exactly Is It?

Date: 2011.02.22 | Category: General, Promotion | Response: 0

As the adult industry reaches further and further across the online global community we are beginning to realize the importance of our foreign surfers, gone are the days of shifting them off to a dialer site instead, we find more and more companies actually using geo-targeting techniques to filter and monetize this profitable traffic more but, how does geotargeting work and, more importantly, is it any good? They are the questions we will look at in this article.

GEO::IP – The Basics.

The Geo::ip module is a relatively simplistic database of IP addresses and, the matching country to which the IP address belongs. This means that the GEO::IP module can be used for a variety of purposes including automatically selecting the language and countries of your visitors, for credit card fraud detection, and for software export controls.

Geo Targeting – The Basics.

As described above, the GEO::IP module is what drives any and all forms of geographical location targeting system (geo targeting). Geo targeting is the method most commonly used in the adult industry to either send a surfer to a localized version of a paysite or, send them off to a dialer in an attempt to monetize them it works by checking either the surfers browser language, country ip address or, both of these.

Putting Geo Targeting To Work.

Despite what most webmasters may think about the complexities of geo targeting and the GEO::IP Module for Perl they are easy to use and implement and, furthermore, there are cost free and highly effective ways of using geo targeting on your sites to monetize your international traffic. Lets look at two easy free solutions for webmasters to geo target their traffic.

JavaScript.

Using JavaScript you could add the following code between your HTML <head> and </head> tags to redirect international traffic to a specific url on your server:

<SCRIPT LANGUAGE=”JavaScript1.2″>
<!– Begin
if (navigator.appName == ‘Netscape’)
var language = navigator.language;
else
var language = navigator.browserLanguage;

if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
else
document.location.href = ‘english.shtml';
// End –>
</script>

Php.

Using .php you can add the following to your sites pages to redirect traffic based on their browser language.

<?
$user_lan = $HTTP_ACCEPT_LANGUAGE;

if($user_lan==’de’) {
## German
$redir_url = “http://www.germanlanguagepageurl.com”;

} elseif($user_lan==’fr’) {
## French
$redir_url = “http://www.frenchlanguagepageurl.com”;

} elseif($user_lan==’it’) {
## Italian
$redir_url = “http://www.italianlanguagepageurl.com”;

} elseif($user_lan==’es’) {
## Spain
$redir_url = “http://www.spanishlanguagepageurl.com”;

## US traffic or Rest of world not defined above
} else {
$redir_url = “http://www.yourmainpageurl.com”;

}

header(“Location: $redir_url”);
exit;

?>

As you can see from the above two examples, monetizing your international foreign traffic is a relatively easy step and, with the right sponsors to send this traffic to you will be able to reap the profits of countries that other webmasters are not targeting yet.

Geo Targeting – Overview.

When all is said and done geo targeting can be a cost effective way to increase your bottom line profits, whether using a free method as described above or, using one of the many filtering services available on the net you should start to monetize your global surfers. One thing you should also consider however is that far from sending your international traffic to a dialer you should search around and find a good mix of adult affiliate programs with a variety of localized paysites, this in itself will enable you to see just how much traffic you have been wasting by using dialers in the past and, it will also allow you to realize the full potential of your new found geo targeted adult traffic.

Article written by Lee

Cascading Style Sheet Basics

Date: 2011.02.21 | Category: WebDesign | Response: 0

CSS (Cascading Style Sheets) have been around for a while now, and act as a complement to plain old HTML files.

Style sheets allow a developer to separate HTML code from formatting rules and styles. It seems like many HTML beginners’ under-estimate the power and flexibility of the style sheet. In this article, I’m going to describe what cascading style sheets are, their benefits, and two ways to implement them.

Cascading What’s?

They’re what chalk is to cheese, what ice-cream is to Jell-O they complement HTML and allow us to define the style (look and feel) for our entire site in just one file!

They get their name from the fact that each different style declaration can be “cascaded” under the one above it, forming a parent-child relationship between the styles.

They were quickly standardized, and both Internet Explorer and Netscape built their latest browser releases to match the CSS standard (or, to match it as closely as they could).

So, you’re still wondering what a style sheet is? A style sheet is a free-flowing document that can either be referenced by, or included into a HTML document (Kind of like using SSI to call a file but not, if that makes sense). Style sheets use blocks of formatted code to define styles for existing HTML elements, or new styles, called ‘classes’.

Style sheets can be used to change the height of some text, to change the background color of a page, to set the default border color of a table the list goes on and on. Put simply though, style sheets are used to set the formatting, color scheme and style of an HTML page.

Style sheets should really be used instead of the standard , < b >, < i > and < u > tags because:

One style sheet can be referenced from many pages, meaning that each file is kept to a minimum size and only requires only extra line to load the external style sheet file

If you ever need to change any part of your sites look/feel, it can be done quickly and only needs to be done in one place: the style sheet and furthermore, it is done globally.

With cascading style sheets, there are many page attributes that simply cannot be set without them: individual tags can have different background colors, borders, indents, shadows, etc.

Style sheets can either be inline (included as part of a HTML document), or, referenced externally (Contained in a separate file and referenced from the HTML document). Inline style sheets are contained wholly within a HTML document and will only change the look and layout of that HTML file.

Open your favorite text editor and enter the following code. Save the file as styles.html and open it in your browser:

Cascading Style Sheet Example.

h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}

This is one big H1 tag!

When you fire up your browser, you should see the text “This is one big H1 tag!” in a large, blue Verdana font face.

Let’s step through the style code step by step. Firstly, we have a pretty standard HTML header. The page starts with the tag followed by the tag. Next, we use a standard tag to set the title of the page we are working with.

Notice, though, that before the tag is closed, we have our tag, its contents, and then the closing tag.

h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}

When you add the style sheet code inline (as part of the HTML document), it must be bound by and tags respectively. Our example is working with the tag. We are changing three attributes of the ’s style: the text color (color), the font that any tags on the page will be displayed in (font-family), and lastly, the size of the font (size).

The code between the { and } are known as the attributes. Our sample code has three. Try changing the hexadecimal value of the color attribute to #A00808 and then save and refresh the page. You should see the same text, just colored red instead of blue.

An Example Of An External Style Sheet.

External style sheets are similar to internal style sheets, however, they are stripped of the and tags, and need to be referenced from another HTML file to be used.

Create a new file called “whatever.css” and enter the following code into it:

h1
{
color: #a00808;
font-family: Verdana;
size: 18pt
}

Next, create a HTML file and name it test.html. Enter the following code into test.html:

External Style Sheet Reference Example.

This is one big H1 tag!

As mentioned above, you can see that the actual code in whatever.css is exactly the same as it was in the inline example. In our HTML file, we simply place a tag in the section of our page. The rel=”stylesheet” attribute tells the browser that the link to the external file is a style sheet. The type=”text/css” attribute tells the browser that whatever.css is a text file containing CSS (cascading style sheet) declarations. Lastly, the href=”whatever.css” attribute tells the browser that the actual file we want to load is whatever.css.

Conclusion.

Well, there you have it, a quick look at style sheets and how to implement both an inline and external version. Checkout the links below if you’ve never worked with cascading style sheets before. You will be surprised at some of the things you can do with them!

Article written by Lee.

Pop Up Consoles Work – To A Point

Date: 2011.02.24 | Category: Promotion | Response: 0

As webmasters we are constantly thinking up new ways to generate sales to our sponsors however, the one medium to generating sales that has been and most likely will remain to be popular is the method of using consoles on our sites. Whether these are exit consoles, blur consoles or, on entry consoles one thing holds true, the more consoles you use, the more you annoy your surfer.

Marketing Console Numbers.

Through some research of my own i have noticed that a trend appears when the use of consoles on our sites takes effect this trend is that anything after the first console you use actually cuts your chances of making a sale in half, thus, the maximum amount of pop up consoles we should use on our sites, in my humble opinion should be two or three at the very most.

Console Sales Figures.

Okay lets take a look at some average (signups per month divided by days in the month) sales figures based on a three month period (sending roughly 10,000 hits per month).

Average signups to sponsor (A) = 113
Sales From Console (1) to sponsor (A) = 11
Sales From Console (2) to sponsor (A) = 2

The setup above uses pop up consoles in the following manner, on entering the site you get a Blur Console which hides itself behind the current page you are viewing, once you close the current page you see the blur console, once you close the blur console you see a smaller console, once you close the smaller console, the browser window closes altogether.

Evaluating The Figures.

From the above figures we can see an immediate pattern, namely that console (1) makes up roughly 10% of our total sales and also that console (2) makes up roughly 20% of console (1) sales. Putting these figures into practice across further consoles will show you that by utilizing any more than 3 consoles on your sites really does not amount to any significant raise in sales unless you send a higher amount of traffic to your sites in the first instance.

Console Sales – Recap.

We have now seen that from a steady flow of traffic over a monthly period we can influence the potency of specific consoles within our exit chains and, by analyzing the figures we get from these consoles we can almost certain figure out firstly, the correct (or comfortable) amount of consoles we use on our sites and secondly, that the more consoles we add to our sites, the lower the potential sales figures will be from each subsequent console.

I will be the first person to admit that overall pop up consoles are an excellent marketing tool however, the figures above show that the more consoles we use, the less chance we have of making a sale further down the chain, use consoles wisely and they will benefit you however, abuse the use of pop up consoles on your sites and not only will be wasting bandwidth, youll be wasting a surfer too.

Article written by Lee