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Promo Material – Make The Most Of Your Marketing
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Source Code – Eliminating HTML Margins
Since the inception of the very first HTML document, margins existed that surrounded the document, like in the case with this document.
The margins are there to act as a cushion between the edges of the browser and the contents of the page, so it’s easier to read the content.
As good as margins are, wouldn’t it be nice to be able to eliminate them in some cases, where the design of the page calls for their termination? While most webmasters think it is not possible to “flush out” the default margins of a HTML document, it actually is, although only possible in IE 3+, and NS 4+. In this tutorial, I’ll show you how.
Eliminating The Document Margin In IE 3+
To get rid of the document margin in IE 3 and above, so content presses right against the edges of the browser, use the IE exclusive “leftmargin” and “topmargin” attributes:<body leftmargin=”0″ topmargin=”0″>
It’s as simple as that!
Eliminating The Document Margin In NS 4+
To get rid of the document margin in NS 4 and above, use the NS 4 exclusive “marginwidth” and “marginheight” attributes instead:<body marginwidth=”0″ marginheight=”0″>
Putting It All Together.
By putting the two techniques together, we can create a document that flushes out its’ margins in both IE 3+ and NS 4+:<body leftmargin=”0″ topmargin=”0″ marginwidth=”0″ marginheight=”0″>
Try out the above coding on your page, and you’ll see what I mean.
Article written by Lee
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Filtering Adult Traffic For More Sales
When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.
Unfortunately, this is often not true.
One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.
taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.
That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.
One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.
Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.
Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.
This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.
Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.
In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.
Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.
Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.
Article written by Lee
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Over The Rainbow
So why is the gay community over the rainbow? As promised today I’ll finish up on the symbols that are prevalent in the gay community. Last week I mention the Pink Triangle and it’s political emergence. And technically, the rainbow flag has a similar political beginning.
I always love answering a question with another question (it is one of those annoying habits I have). So, when I am asked the “what does the rainbow flag stand for?” I look forward to the response when I ask, in turn, “what do YOU think it means?” Here are my top three favorite answers:
1 – “It’s colorful and gay people like colors.”
2 – “It’s a dance party thing”
3 – “Judy Garland sang Over the Rainbow you guys loved her a lot.” (This has to be my all time favorite.)
Well like any political symbol, it is a way to distinguish ourselves. But this time we look not to a place in history but we look at the world in general. No matter where you are, whether it is on 8th street in NYC or Rue du Champe in Paris, there will be a gay person somewhere. Now, some may argue that not all cultures and societies will have homosexual present. And I say, “BULL”. They are just in the closet somewhere.
So in essence, gay men and women cross every racial and religious culture around the world. We come in all shapes, sizes and colors. So what better symbol to show that with than a rainbow, all colors coming together as one – as one community. No matter how culturally diverse our world is, the gay community is made up from a piece of each.
The rainbow flag and the uses of the rainbow, in the gay community, are diverse. If you see it flying outside on a restaurant wall, and it means it is a gay or gay friendly establishment. See a set of rainbow rings around a friend’s neck, it’s gay fashion accessories. And see a political march with rainbows on posters and flags, it’s a gay assembly.
Last week I insinuated that the pink triangle was not a symbol to over use in design. Well, in my opinion, the opposite is true with the rainbow and the rainbow flag. I am NOT saying run out and re do all your sites with rainbow backgrounds. No! But, I am saying that the nature of this political symbol is somewhat more flexible. We ourselves took the rainbow and made jewelry, publications, tee shirts and such. And just as the pink triangle, the rainbow will say that it’s ok to be here, you have friends inside or you have nothing to worry about here – be yourself, this place is for you.
So what have we learned? What some people think as silly symbols that gay people use, actually have an origin – and, a potent origin at that. I still ask, for your own good, that you use them wisely and not over do it. The more you throw symbols around willy-nilly, the more people will think you do not know what you are doing. And the more that the surfers thinks that, the less likely you are to make the sale and get your business to grow.
Article written by Gary-Alan
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Becoming A Webmaster – Communication Home Truths
Ok, we are ALL guilty of the things that are going to be mentioned in this article in one way or another, this article isn’t going to be a ‘see I told you so’ session rather an explanation of how and why certain things happen from time to time in the adult industry and, how they can be overcome.
Get ready, his may make you realize the way you have been managing your time this far has been completely and utterly wrong.
Message Boards.
A great tool to the webmaster, virtually every resource site owner and their friend has one but, there is one thing that you are not being told as often as you should about them, they ARE counter productive to YOUR work schedule. Think about it, how often do you access a discussion forum on a daily basis? Two, three, four times? maybe more? That time you could be using more effectively, coming up with new ideas, putting sites together, tweaking your traffic sources etc.I would whole heartily agree that there IS a need for forums but, at the same time, what would happen if every time we went to post a message we left it and posted a selection of them in some time put aside for doing so? Another thing regarding message boards, they are there to benefit the webmaster, we can let our sponsors know when we have issues, we let other webmasters know when we have issues with them and, we also ask for help and advice, as I say a great tool to the webmaster but also one that should IMHO be used with a little modicum.
Instant Messaging Clients.
Again, another great global communications tool for webmasters, we get in touch with our sponsors, our peers and our friends and family but, how many of us spend countless hours a day conversing back and forth about things that, quite frankly, are of little or no importance? Who can honestly say they have time set aside each day to purely log onto your messaging client to just communicate with people? I know I am guilty of keeping my client on 24/7 and answering messages almost instantly whilst also bugging my peers for idle chit chat.Email.
The Bain of every webmaster, speaking from personal experience, if I don’t check my email 50 times a day I check it 100, first thing I do in the morning, check my email, last thing I do before I go to bed? Check my email. I realize there is absolutely no need for me to do this but, non the less I do, its almost as if I have become addicted to checking my mail. I’m sorry to say it but, again, this is one thing that we probably couldn’t live without but, we can certainly cut down the time we check our email each day. If I never had to reply to an email again, I would be happy, as it is I get close to 200 business related emails on a daily basis and, lets be honest, I rarely reply to them the same week.Sponsor Statistics.
Again, another GREAT tool that we are kindly given by our sponsors but, again, even this simple tool can become a Bain to the webmasters workload. How many times do you check your stats on a daily basis? Hell, even I will admit to checking them 3 times a day and, yes, I know even this is to many times. Some sponsors now have stats by email, again, this is better than logging into your stats each day but, it also adds tot he problem with email checking above. Basically, there is only a need to check your stats once a day if that. I used to check them every hour then, for whatever reason, I checked them once a week, then I slowly got back into the phase of checking them morning, noon and, night. The stats are still there every time I look so why do I bother? I guess that’s one of the mysteries of life but, I know I spend far to much time checking them and waiting to see an additional sign up or two on top of what I already have.Anyway, I’m going to leave this article alone at this point, as, the above would seem to be the most popular methods of wasting time on a daily basis, we all know we waste our time and we all know that what we need to do is manage it better but, how and when, getting our time management sorted out takes time in itself.
Article written by Lee
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Marketing Campaigns – Testing Your Variables
Irrespective of the medium, an online advertising campaign needs to be tested and optimized constantly in order to provide you with the optimum results. This is where advertising testing can play an important role in your marketing strategy. Despite the advantages to testing your online marketing campaigns, relatively few companies actually go out of their way to see what what works, what doesn’t and, more importantly, why.
Steps To Testing Your Ad Campaign.
1) Set expectations as to how you envisage your campaign to perform. This in itself will guide you’re optimization methods. An example of this is, if you expect your ad medium to get a 15% click thru rate or a, 10% conversion rate, you have justification in making adjustments to your campaign if the creative you are using does not perform to your level of expectation.2) Don’t get tied into a campaign, If you are going to be purchasing an advertising campaign on a resource site, ensure you have an ‘out clause’. This out clause will enable you to terminate the campaign as long as it has run for a set amount of time, usually, many resources will be happy to give you an out clause especially, if after testing your marketing materials, the results you were hoping for have still not shown themselves.
3) Consider the variables in your ad campaign, usually, webmasters only think of the one variable in their advertising campaign – Price. However, there are many more variables to be looked at for example, if you are doing a mail drop, the subject line of the email, format and, copy text of the email body itself, all of these things can have a drastic effect on any given advertising campaign, at any given time and often, these can, and most probably will, fluctuate from site to site where you are purchasing ad space.
4) Stats tracking, tracking your campaign makes it easier to test and review how your advertising medium is working for you, many sites offer live stats for your ad campaigns however, some still do not, where this isn’t a problem in itself as, most companies you choose to advertise with will be more than happy to provide you with statistics as and when you need them after all, you are paying for their services and support.
5) Pull the plug on campaigns that are not performing, however, ensure you have changed your creative several times before doing so, often, you will find a simple change such as a new creative can drastically increase your marketing efforts. Also, do not just pull advertising as you feel like it, if your campaign has only been active for a week, don’t expect hundred / thousands of hits instantly, often it takes webmasters a while to realize there are new ad mediums running on the sites they visit so often.
Online Advertising – Review.
By constantly assessing and testing your advertising campaigns you can pull some interesting figures which can help you long term however, don’t rush into pulling campaigns that you have only just started. Give it a few days, change your copy text and creatives and, if that doesn’t work talk to the company, they will be able to offer you advice and help on improving your sales from your advertising medium after all, they want to keep your business.Article written by Lee
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Making Money From Adult Webmaster Referrals
One method of income generation that is very rarely talked about in the industry is that of the webmaster, from the new webmasters to the adult industry right up to those who have been in the biz some time.
One of the easiest ways to generate ‘long term’ income is by referring webmasters to programs using your own linking (referral) codes.
However, this is for some a huge step out of their everyday site building even though it shouldn’t be.
This is what we will investigate in this article.
By now we should at least have a fair few sites online and getting surfer traffic but, how many of us get traffic from other webmasters and don’t even know about it?
The chances are, if you submit a site to ANYWHERE you will at least get one webmaster hit to it regardless of whether it is a webmaster of a TGP, Links List, Dmoz Editor etc these are all potential money makers for you.
One of the easiest ways to make money from other webmasters is to simply have a link on each and every site you build in text that says ‘webmasters’ this should be linked to a single page on your domain with a listing of various affiliate programs you use or can recommend.
Often placing a button or a banner on this page for each of the referral programs will work much better for you as the webmaster can actually see a little more information about the sponsor you are trying to make them join.
We all know of some of the big sponsors like ARS, Topbucks, Sic Cash etc etc but, what about the smaller programs that, perhaps not many webmasters know about, these would be the ideal types of sponsor to use on your webmaster page.
However, in addition to the affiliate programs you could also recommend hosting companies, content providers etc etc for example, the following companies have referral programs that you could use on this page:
Content Providers:
http://content.xphotography.com
http://matrixcontent.com
http://pixmasters.comHosting Providers:
http://webair.comMessage Forums:
http://arsresources.com/forum/
http://xnations.comTraffic Generation:
http://adultbuttonexchange.com
http://pornclient.comAs you can see from the small list above, you could have more than one way for webmasters to make you some additional profits in the form of either, cold hard cash or, from some of the places, additional traffic to your sites.
Hopefully list brief article will have given you some ideas as to how you can make some additional money from webmasters visiting your site and, don’t forget, once you have the page linked on your site, it will, inevitably get into the search engines, so keyword the page up and you might start generating more webmaster traffic than you could imagine.
Article written by Lee.
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Masters Of Discipline – Have You Got What It Takes?
So you want to throw in your day job and become a full time adult Webmaster? Well yeah, I can hear you saying, “Who wouldn’t want to be surrounded by pictures of beautiful women all day, make up their own hours, and be the master of their own destiny?” It just sounds sooo good when it’s put like that doesn’t it?
Before you tell your boss you quit, you might want to read this article first, as the reality of working in this industry and especially for yourself can be a real wake up call for many.
The main thing you need to succeed in this business is discipline, and lots of it. If there are temptations when you work for someone else to slack off, take a sick day, or simply not bother showing up, then you can double those temptations when you work for yourself.
It’s so easy to roll over in the morning rather than get out of bed, stagger to the PC, and actually work.
It’s so easy to decide to take the day off when the sun is shining and the beach is calling. You simply tell yourself you’ll make up for it tonight, and then find yourself coming home at 3am.
It’s so easy to not actually work, when you work for yourself, that at times it can be unreal.
The reality of doing any of the above is longer nights, less sleep, and almost inevitably smaller paychecks.
Structure Your Day.
The answer to this problem is to really think about your working day and give it some structure, just as you would if you worked for someone else. Work set hours and take frequent breaks. When you work for someone else they make you take breaks for a variety of reasons, but mostly, because as research has proved, you’ll be more productive after one. It’s also important to make sure others know your hours as well, and always remember to add what time zone you are located in on any correspondence. There is nothing worse than being awoken by an associate at 3am because you forgot that little detail!
Set A Routine.
Get into a routine! There are various tasks that must be done each week no mater how boring. By creating a work routine, you can control your time and structure the more boring jobs at the end of the day when for most our creativity levels are less. You can also structure that routine as I do, when I’ve finished those boring tasks at the end of each day, I reward myself with some time doing what I want to do.
Going Solo.
This can be a lonely business and if you don’t like working alone then maybe it’s not the right one for you. You’ll likely spend many hours in your own company and as someone else pointed out to me, while boards and instant messengers are great, they can also eat heavily into your working time if you’re not careful. Personally, I use the boards and chats as a treat when I’ve accomplished a goal, unless I need to talk to someone in order to get that set goal done.
If, like me, your office is in your home, in reality you never really leave work. It’s just always there and there is always something else to be done, and it’s so tempting just to work a few more hours. Having the discipline to stick to your office hours is the trick and where structure comes into play. The saying all work and no play makes Jack/Jill a dull boy/girl is really true here.
The biggest trick of all though, is learning to recognize your limits. Set them and stick to them. Unlike in the normal workplace, you won’t have the big cheese or even the little one watching over your shoulder, making sure you work or making sure that your paycheck and your bills are covered each week. That’s up to you now.
Think Before You Leap.
Another thing you need to consider is can you REALLY afford to give up your day job? Working for someone else means that for the most part you will have a reliable pay check each week or month, when you work for yourself you loose that security. There are other things to consider as well like health insurance, book keeping and how exactly you are going to pay for them. Of course if there is another bread winner in the house this may not be of such a concern, but it’s still something you should consider before you give in your slip. As a general rule of thumb, if you’re considering going it alone, don’t, at least not until you have enough cash saved to cover any outgoings you might have over a six months period.
How well do you know the law? If you think the law doesn’t affect you because your just one person working from home then think again. If you don’t know your Title 18 USC 2257 from your arse then you may be heading for trouble. Standing in front of a judge and saying I didn’t know won’t get you out of a heavy fine or even a prison sentence.
The real questions you need to ask yourself now are you up to the challenge, and do you have the personal discipline to make this work for you?
Article written by Jenne.
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Whats A Twink
I think you would be surprised at the number of times I have been asked, “What’s a Twink?” Or my, personal, favorite “So how do two men have sex?”
If you know me, you know I am never really bothered by questions – I never mind people’s candor. What does bother me, though, is the bulk of the people who ask are trying to work the gay market. Unsuccessfully, I might add.
So, let’s expand our webmaster knowledge. Don’t worry, I am not about to explain how two men have sex (that I will save for my story site LOL)
I have decided, however, to give you a Gay Glossary of sorts. There are many terms that can be included here. But, I thought to start off, we will hit the basics and add to it as time goes on. Keep an eye for future articles and additions on Gay Wide Webmasters.
Here is a list of the most common terms on the Gay Adult ‘net:
- Twink – A buff and lean young man; a 20 something. Age and leanness make the guy a twink. The best example is your typical bar room stripper.
- Teen – This is the same thing as in EVERY market, hot young and under twenty – but LEGAL at 18.
- Hunk/Stud – Beautiful, built and beefcake. The guys commonly posing for calendars and such.
- Chubs (or chubby) – Just what it sounds like, a larger man. Not just muscular weight, most often heavy set.
- Bears – This is a HAIRY man. Not a young guy, most often over thirty, sometimes with a husky build (but not always). You will probably see this niche sold as “Real Men”.
- Cub – This is a YOUNG hairy guy. Sort of a HAIRY TWINK…
- Daddies – Daddies are men over thirty, who like younger guys. (Just a side note here to clear up some misconceptions, not all gay men want to do young guys!)
- Sons – the young male counterparts to Daddies. The young of the two can be a twink, cub or teen – makes no difference. This term is based on the visual couple. For our non-gay friends think of this as an example: the businessman who goes away for the weekend with his NEICE. See the comparison? LOL
- Transvestite – is a man who dresses as a woman. Whether it is simple underwear or all our female attire. A lot of webmasters confuse this with Transsexual.
- Transsexual – is a person who has decided to make the complete change and have a sex change.
- Trans Gender – this is a more general term for people who live life as the opposite sex. They are in the process of, or have completed, a sex change.
So know go have some fun. Try to classify your friends and lovers in these terms! I enjoy it when a webmistress comes up to me and says, “I heard your interview and I think my husband is a bear. But he’s a little twink-ish. What do you think?” This just makes my day! I have to laugh at the look on their husband’s face when they think I’m going to ask to examine them or something. “Turn you head and cough – OH! You’re a Twink…”
Along with what works, I have to offer some terms that DO NOT work. If used incorrectly or out of context, then your attempt at marketing to gay men can be dreadful.
- Faggot – I hate this word, personally. This is a word that is as derogatory to the Gay Community as other words are to a race.
- Nancy boy – a typically non-US term that basically is used as a derogatory manner.
- Lil Boys – a derogatory term used primarily in the Southern and Mid-Western US. It’s derived from the negative connotation that gay men are pedophiles.
- Gay Owned and Operated. Allow me to be blunt – If it is not true, do not say it. This is probably the most OVER used phrase in the gay adult market. So much so, it is relatively meaningless today.
We all need to remember from time to time, the key to success in any business is knowledge. Whether you are up selling to a sponsor or designing sites, knowing some of the more common terminology in the gay community can only help your ventures in the gay adult market. And remember, do not be afraid to try and NEVER be afraid to ask.
As always, good luck!
Article written by Gary-Alan
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Building A Surfer Trap – Stage 5
So we hit stage 5 in this surfer trap tutorial.
It was brought to my attention this morning that we never added any ALT tags to our single FPA link so, in a change to the planned tutorial I am going to touch on this stage as, once the search engines get to our surfer traps this is going to be a crucial aspect on how highly we get ranked.
So what’s next?
Ok, now what you have to do is go back to manually editing the FPA’s (All of them!)
What you need to do is this…
Take the Multi-Site FPA first then, on ALL of the links that lead to the single site FPA’s you need to add the ALT tag. Again, in the same way as we did originally however, instead of using this tag on the images we will use this on the actual TEXT of the link so, for example the link which may be:
‘Voyeur Porn’ leading to the FPA you have for the Voyeur niche in the HTML coding will already look like this:
<a href=”mydomain.com”>Voyeur Porn</a>
Will get turned into:
<a href=”mydomain.com” ALT=”More Niche Related Keywords”>Voyeur Porn</a>
The reason we are going back over these links now and not earlier on is because you should hopefully have started to get a small amount of traffic from your counter impressions. These counters are virtually ALWAYS being crawled by the search engines due to the amount of people linking to them so, by optimizing our site at this stage, it makes it less work in getting into the search engines.
One other thing that we can now start to do (as we did a couple of stages back) is to create some more HTML pages with some tables on them, however, these will be HTML pages on their own with no images on them. Again however, you should make them 4 columns across and two rows high.
What you want to add into these tables are NICHE links so for example, taking the TEEN niche we would make eight links like:
Teen Sex
College Girls
Erotic Teens
Teen Porn
Etc
Etc
Etc
Etc…You should do this for each of the MAIN niches so you would have a table for Teen, Gay, Mature, Asian, Ebony, Fetish and one for General and again, these should link to the NICHE FPA’s that you already have created.
These tables will be used for another console on our surfer trap however, before we implement this console we are going to have some fun with them.
Article written by Lee
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