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Everything You Need To Know About Meta Tags And More!
Everything You Need To Know About Meta Tags And More!
There’s a plethora of different META Tags that you can make use of on your site. Because there are so many, it’s impossible for me to cover all of them in this article. However, I will describe the most common ones. But let’s start from the beginning, shall we?What Are META Tags?
META tags are similar to standard HTML tags. However, there is one big difference: You have to insert all META tags between the <head> </head> tags on your page(s). META tags are used primarily to include information about a document. The META tags will be invisible to your site’s visitors, but will be seen by browsers and search engines.For The Search Engines.
Several of the major search engines make use of the META Keyword tag, and virtually all of them make use of the Description tag. These tags help the search engine spider determine the content of your web site so that it can be indexed properly.This is what they look like:
<META name=”keywords” content=”Webmaster Resource Site”>
<META name=”description” content=”Online Webmaster Resource Site”>You can also instruct the search engine robot/spider how to index your site using the robots META Tag. This is what it looks like:
<META name=”robots” content=”noindex,nofollow”>
What the tag above does is tell the spider not to index the page that it appears on, and not to follow the links on that page. Here’s a complete list of attributes for the robots tag:
index – the default, the page is added to the search engine database
noindex – the page is not added to the search engine database
nofollow – the spider doesn’t follow the links on that page
none – same as “noindex, no follow”
To use any of these attributes simply replace the “noindex,nofollow” text in the example above with whatever you want to use. If you need to use more than one attribute, separate them with a comma.
Client Pull.
Have you ever seen a page that automatically refreshes to another URL after a few seconds? Did you ever wondered how it was done? I’ll tell you. The page made use of one of the http-equiv META Tags to automatically “pull” you to a different page after a few seconds. Here’s what the code looks like:<META http-equiv=”refresh” content=”1; url=newpage.htm”>
The value of content denotes how many seconds will pass before the new page is called for. If you want it to happen as soon as a person hits that page, then set the value to “0”.
Prevent Caching.
If you want to prevent a page being saved in your visitor’s cache you can do so by inserting the following three tags:<META HTTP-EQUIV=”expires” CONTENT=”0″>
<META HTTP-EQUIV=”Pragma” CONTENT=”no-cache”>
<META HTTP-EQUIV=”Cache-Control” CONTENT=”no-cache”>Why would you want a page not to be cached? If your site is updated frequently and you always want your visitors to see the newest content/changes, or if you want to ensure that a new banner is loaded each time from your server when a page is accessed, you’ll want to use the tags above.
A quick note here on banner caching: In addition to using the tags above, you’ll want to append random numbers at the end of the tag calling the image.
Rating Your Content.
By using the rating META tag on your site, you can specify the appropriateness of your web site for kids. The tag looks like this:<META name=”rating” content=”general”>
In addition to the general rating, you can use three others. They are:mature
restricted
14 years
Misc. Tags
Below I’ve listed several other popular tags that you may have seen around the web.
The generator META tag is used to specify what program was used to create your web site. Many HTML editing tools automatically insert this so that a company can gauge their market penetration. The tag looks like this:
<META name=”generator” content=”program name and version”>
The author tag is used to identify the author of a page. Simply replace “author’s name” with your name or email address.
<META name=”author” content=”author’s name”>
The copyright tag identifies the individual or company that holds the copyright to a particular page. This is what it looks like:<META name=”copyright” content=”This page and all its contents are copyright 2003 by Lee Windsor. All Rights Reserved.”>
I hope this article gave you some insight into the usage of Meta Tags and how they can benefit your day to day business.
Article written by Lee
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Domain Name Renewals – The Basics
As an adult webmaster there is one thing that we all own which we build our businesses on, a domain name and, with this comes the responsibility to ensure that as long as we are running our business from any given domain that we ensure they are constantly under our control this is where domain name renewsl come into play.
Domain Name Registration Periods.
Almost all reputable domain name registrars will allow you to purchase a domain for anywhere between one and ten year periods. Many webmasters however only choose to register their domains for one year at a time and this, is where many webmaster can run into problems with their domains. More often than not webmasters will either forget to renew their domain names completely or, are not aware that they are even coming up for renewal. For this reason it is usually best to ensure that you register your domains for a minimum period of two years, this gives you a good time frame to start using the domain as well as ensuring you have enough funds available by the time the domain name comes due for renewal.How To Stay On Top Of Your Renewals.
The simplest way to ensure that you keep on top of the domain names you own and when they are due for renewal is to keep a written document detailing as much information as possible about your domains, this document should include information such as the domain name itself, the registrar you used to register your domain name, the cost of the domain name and, most importantly, where the domain is pointing to, the period of registration and, the date when the domain needs to be renewed. By having this information readily available and, by keeping this document up to date with each new domain name purchase you should be able to ensure that no matter when your domain/s become due for renewal that you are on the ball with paying the domain name renewal fees.Domain Name Renewals Overview.
Regardless of when you register a domain name the one way you can be sure to be the owner of the domain for years to come is to ensure that you keep accurate, detailed records of each domain name purchase, whether you keep this written on a calendar, on a piece of paper or, somewhere else, you should make part of your monthly routine checking this document and making sure that the domains you own are all fully working and, more importantly, are fully paid up.Article written by Lee
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Unspoken Secrets
here is a belief among new webmasters that there is a set of golden rules among those of us whom have been at this business for many years to making money well guess what, these are those unspoken secrets….
Secret #1.
There are no secrets to becoming an adult webmaster. One of the most common reasons why so many new webmasters give up in this business is because they hear about the money that the big guys make, submit two TGP galleries to The Hun, get a $200 hosting bill and no signups. They then figure that the affiliate they are using is rubbish and then spend the next 2 months surfing the Net looking for the “be all and end all” of affiliate programs which is going to net them $2 million within the next 6 months. The fact of the matter is, that genie in the lamp you are looking for doesn’t exist. It all comes down to hard work, perseverance and common sense this is a business venture you have started like it or not and, it needs to be treated as one.
Secret #2
Don’t give up. You need to treat what your doing as a business. Of course, you can have fun with it but, at the same time you need to be making continual business plans for your development in much the same way as if you were self employed. Which, of course as soon as you start to make some money you will be.
Secret #3
Stay focused. There are a million and one ways to make money in the industry. You could build free sites, TGP galleries, AVS sites, pay sites, search engine pages, the list goes on. There are many different avenues to drive traffic. The key is to try everything. Eventually you will find the one venue that your are very good at. Continue with this until you know this in your sleep – work it so often and well that you master it. One other thing to remember, it wont make you money overnight, if you think it will, your starting out for the wrong reasons, putting it simply, Adult web mastering isn’t for you.
Secret #4
Build it and, it (And they) will come, don’t spend time worrying about your keywords, meta tags, the amount of images you are using, just because someone tells you this is what is required of your sites. Just build a site or gallery submit it, forget about it and get started on building your next, and the next, and the next site after that. Just keep on moving forward, if you forgot to do something on one of your sites don’t worry, add it to the next site that you build.
Secret #5
Start to network. Other webmasters are great for bouncing new ideas off, a group of webmasters who start at the same time all communicating with each other are going to develop more than a sole webmaster on their own. Networking is a big part of any successful webmasters daily routine. Make the most of the people you meet on the boards or aim or icq, it will benefit you long term.
Secret #6
This one you will probably hear day in, day out for the rest of your business life. “It’s too late for newbies to make money” I am sorry to be the one to tell you this but, this is rubbish. As long as you follow the basic rules above and work at it, you can and will make money in this still thriving industry.
Now you have heard the “secrets” you have wanted to know its up to you to put them to good use.
Article written by Lee
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New European V.A.T Laws – Are You Prepared?
Under a new law that has been passed in the EU from July 1st 2003 any internet based company selling services or goods to customers inside the EU will have to pay the member state of their customer/client the equivalent V.A.T (Value Added Tax) Rate.
This in itself is not a big problem, online business have been paying taxes for many years, the problems start to occur when you take a look at the current state of the V.A.T system in the EU state members on an individual basis.
The following list shows the percentage of V.A.T that you will need to add to your clients bills if they are located inside a member state of the EU:
Austria – 20% VAT
Belgium – 21% VAT
Denmark – 25% VAT
Finland – 22% VAT
France – 19.6% VAT
Germany – 16% VAT
Greece – 18% VAT
Ireland – 21% VAT
Italy – 20% VAT
Luxembourg – 15% VAT
Netherlands – 19% VAT
Portugal – 17% VAT
Spain – 16% VAT
Sweden – 25% VAT
United Kingdom – 17.5% VATThis will pose several problems for the adult industry namely, how will our billing processors be able to handle transactions from European Union citizens? After all, with so many different VAT rates across the EU their billing systems need to be able to correctly calculate the correct amount of VAT to the surfers final order.
Several accounting firms have set up new divisions to handle this for the mainstream side of the internet industry however, until just recently, the adult internet was unaware this was happening.
It would seem that although the international market place is a wholly viable one for adult webmasters to break into, it brings with it more complications that simply breaking the language barrier.
This new law will be a good test of the adult industry processors to see how they can handle the economic changes of the global market place and, more importantly, how they handle the new frontiers of international marketing on a global scale.
Article written by Lee
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Maximizing Your Profit Potential – Upsells
We all know the reason why pay sites have upsells inside them, to make more money so, the past few weeks I have been ‘experimenting’ with the same type of strategy the pay sites use and, to my surprise, actually found out you can make quite a nice amount of additional income by offering your surfers products or services other than porn!
Now, this may come as a shock to many but, when you build a free site, TGP Gallery, AVS site etc you can use non adult products on them.
I have found the following work well for the various different types of site:
Free Sites.
Dating Services such as http://www.oscardate.com , http://www.adultfriendfinder.com, etc etc.Video Stores such as http://www.mallcom.com and http://www.moviemountain.com.
Sex Toys such as http://www.gayadultshopping.com and http://www.mallcom.com (Mallcom sells toys and videos)
Also, to my surprise, search engines have done really well on our traffic. Where we would usually use a text link I SSI’d some files and included some text files going directly to a variety of niches earning me in excess of $0.40 per click in some instances!!
AVS Sites.
Dating Services like those mentioned above e have found have done reasonably well however, for some reason not as well as they did on the free sites, you would think that they should do better than on free sites so I guess it is something wrong with my marketing, either way, we just plugged a link to one of our dating affiliates and, sure enough made some $$$ from them.Penis Enlargement programs did VERY well inside our AVS sites again, all we did was place a simple text link with ‘enlarge your penis’ for the text and, surprisingly we made a few good sales from that.
We also integrated our own little MallCom store front on its own domain and have been sending traffic to that and, again, the results have been reasonable.
TGP Galleries.
To my surprise, the most profitable thing that we have tested on our TGP Galleries is again, Penis Enlargement type programs, Viagra sales from http://www.kwikmed.com have been doing well the last few weeks and we even had a rebill already!One thing that I didn’t expect to work well that did was email collection, in fact, after just 10 days we already have 95 email addresses purely from our TGP Galleries. These emails will be used further in time to send out our newsletter and hopefully make some recurring sales from them.
I guess the point of this was to let you know you can use alternatives to your adult orientated sponsors on any type of site you build and make a profit from them.
Anyway, I’m off to do some more testing, I have found a nice casino sponsor imp going to send a few days of traffic to.
Article written by Lee
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Google – Manipulate Your Listings For More Traffic
Google seems to be the Search Engine that everyone talks about almost on a daily basis however, far from being about search engine optimization and specifically about Google related SEO i wanted to touch on something new that, perhaps you would not have already thought about.
Manipulating Google Traffic.
So your site is already listed in Google but you want to increase the amount of traffic you receive, one way that we as a company have been successfully using for the last 18 months is that of manipulating the display of our clickable links in Google, how are we doing this? Simple, using ASCII character codes in your meta tags.ASCII In Your Meta Tags.
ASCII (American Standard Code for Information Interchange) it has been proven, when used in your HTML page Meta Tags will actually display not only letters and numbers but, symbols as well, as a webmaster this can give you a great advantage over how much traffic you can pull from your Google listings and, not only Google, a few of the other search engines also read ASCII code when it is found in your Meta Tags.Putting This To Use Practically.
A good method of putting this to use would be utilizing in your Meta Tags as follows.<title>Site Name <ascii code here> page title</title>
<meta name=”Description” content=”normal page description”>
<meta name=”Keywords” content=”normal keywords”>This will display a search engine listing that not only has your site name on it as well as a description but, in the position where the ASCII code will appear you will also have an attention grabbing symbol enuring that your site stands out from all the others listed on the same search engine results page as yours.
ASCII Meta Tags – An Overview.
Hopefully you have seen how adapting your current HTML page Meta Tags by placing an ASCII character code within them can benefit you for gleeming further search engine traffic to your sites and, with this new found knowledge you may well place both your sites traffic and your bottom line profits ahead of other webmasters.Article written by Lee
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Pop Up Consoles Work – To A Point
As webmasters we are constantly thinking up new ways to generate sales to our sponsors however, the one medium to generating sales that has been and most likely will remain to be popular is the method of using consoles on our sites. Whether these are exit consoles, blur consoles or, on entry consoles one thing holds true, the more consoles you use, the more you annoy your surfer.
Marketing Console Numbers.
Through some research of my own i have noticed that a trend appears when the use of consoles on our sites takes effect this trend is that anything after the first console you use actually cuts your chances of making a sale in half, thus, the maximum amount of pop up consoles we should use on our sites, in my humble opinion should be two or three at the very most.Console Sales Figures.
Okay lets take a look at some average (signups per month divided by days in the month) sales figures based on a three month period (sending roughly 10,000 hits per month).Average signups to sponsor (A) = 113
Sales From Console (1) to sponsor (A) = 11
Sales From Console (2) to sponsor (A) = 2The setup above uses pop up consoles in the following manner, on entering the site you get a Blur Console which hides itself behind the current page you are viewing, once you close the current page you see the blur console, once you close the blur console you see a smaller console, once you close the smaller console, the browser window closes altogether.
Evaluating The Figures.
From the above figures we can see an immediate pattern, namely that console (1) makes up roughly 10% of our total sales and also that console (2) makes up roughly 20% of console (1) sales. Putting these figures into practice across further consoles will show you that by utilizing any more than 3 consoles on your sites really does not amount to any significant raise in sales unless you send a higher amount of traffic to your sites in the first instance.Console Sales – Recap.
We have now seen that from a steady flow of traffic over a monthly period we can influence the potency of specific consoles within our exit chains and, by analyzing the figures we get from these consoles we can almost certain figure out firstly, the correct (or comfortable) amount of consoles we use on our sites and secondly, that the more consoles we add to our sites, the lower the potential sales figures will be from each subsequent console.I will be the first person to admit that overall pop up consoles are an excellent marketing tool however, the figures above show that the more consoles we use, the less chance we have of making a sale further down the chain, use consoles wisely and they will benefit you however, abuse the use of pop up consoles on your sites and not only will be wasting bandwidth, youll be wasting a surfer too.
Article written by Lee
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Are Your European Surfers Male Or Female?
In Europe, the domain of the Web still belongs to the younger generation, with nearly 80% of European surfers under the age of 30. This is not surprising, as Europe is culturally quite different from the US.
The older generation in Europe has typically been slower to adopt new technologies and habits compared to their American counterparts, and we can’t see this trend changing anytime soon. Cultural differences will limit Internet penetration among the older age groups.
Female Internet usage still lags in Europe, with slightly more than 20% of Web users being women. Although this difference is less pronounced in the UK, on the Continent, males still dominate the Web scene.
Our Target Audience
What does this tell us? Well, first of all, it tells us that the European audience is growing more and more each and every day but, we already knew that, what we didn’t know however, until now, was just what percentage of European surfers could be persuaded to buy porn memberships or related goods from one of our sites.
Most paysite owners will tell you that, on average the ages of their members range from 25-30 and, as such, the European market could potentially supply a vast majority of these signups if, they got the overall balance of their sites right.
The Solution
As you should already know by now, the European porn surfer has different expectations to its US counterpart, they wont give out personal information as readily as American surfers, this includes their email address so, this rules out sending them to ‘For Free’ programs, they are also getting really pissed-off at having to download dialer programs to access porn, heck, the average phone bill in Europe is almost double what it is in America, why antagonize these people even more? They know they are overlooked when it comes to porn surfing so we need to stop neglecting these surfers, get a site translated into a foreign language, broaden your horizons, tap into an as yet ‘untamed market’ I feel certain that if you take a few basic steps your bottom line can be increased significantly, it all comes down to this…..
Do you have the balls to try something new?
Article written by Lee.
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Mirroring Adult Sites – Stage Two
Ok, in stage 1 of this tutorial we learnt the basic ‘setup’ for our multisite generation now we have to start putting the rest of our puzzle together.
At this stage in the tutorial we should now have a 50 pic free site, all of the images are in the appropriate folder on our HD along with the HTML in their own folder. If you have not already done so, you need to ensure that when you add/added the links to your individual HTML pages that you call the images like this:
/FreeSite/Images/pic1.jpg
The Thumbnails like this:
/FreeSite/Images/Thumbs/thumb1.jpg
The gallery links like this:
/FreeSite/Galleries/gallery1.html
And the FPA from the warning page like this:
/FreeSite/FPA/fpa.html
Why are we calling the links like this and not like, http://www.mydomain.com/FreeSite/Galleries/gallery1.html I hear you ask, well the answer is simple, in order to use this site TEMPLATE over and over again, we need to ensure that there is a standard way of calling the links, this way, once we decide duplicate this site on a different domain, all we do is upload the folder to our server with a different set of images and we have another set of sites built.
Ok, we now have our free site but, we have some empty folders that need filling up, here is how we are going to achieve that.
What we now have to do is re-open the Gallery Pages, DO NOT change the image calls or the thumbnail calls however, what you will need to do is select 15 TGP’s that you would like to submit to, download the recip buttons for these TGP’s and save them in the /FreeSite/Images/Recips/ folder.
Now we have the gallery pages open we need to modify them like this..
Take the top text link that you created and replace that with a 3 cell table. In this table for the first gallery, you need to call the first 3 recip links for the TGP’s you want to submit to and link them to the appropriate recip url for each of the TGP’s again, calling the recip images like this, /FreeSite/Recips/recip1.gif. Also, you will need to modify the text link at the bottom of your gallery pages, I would suggest creating an 8 cell table, containing 8 niche text links, four of which should go to your Single-Site FPA’s (as created for the surfer trap) and the remaining 4 text links should go directly to your sponsors site tour page.
Now save this newly created page as tgp1.html in the /FreeSite/TGP/ folder. Do the above again for the remaining 4 gallery pages but calling a different set of recip links each time. each time you modify a gallery page save it in the /FreeSite/TGP/ folder so gallery2.html would be renamed to tgp2.html, Gallery 3 would be called tgp3.html and so on.
What you should now have is a single 50 pic free site with 5 galleries of 10 pics, all pics going to the larger image on a HTML page and, 5 TGP galleries.
This is as far as we go with the tutorial today however, in the next stage we will continue to fill in the rest of the puzzle pieces.
Article written by Lee
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Domain Name Extensions + SEO
With a slew of new TLD (Top Level Domain) extensions being launched in the first quarter of 2004 in addition to the hundreds already available how many of us actually take time to consider that when we register a .com, .net or, .org domain how will these sites help or hinder us with our search engine work? This is what we will take a closer look at in this article.
Domain Name Extensions – What Are They?
First of all, before we look at how the extensions of our domain names can assist us in running our search engine optimization methods we need to understand what the TLD’s themselves are actually for. Domain name extensions are essentially a way to recognize specific locales via the usage of domain names so for example, the domain name extension .com were primarily set up as commercial domain names however, with the commercial use of this extension it has also become, without a doubt the most popular extension for individuals or companies registering new domain names. In addition to the TLD extensions there are also a selection of domains extensions ranging from industry specific extensions such as .aero to country specific extensions such as .co.uk.Domain Name Extensions And Search Engines.
Now we understand what the domain name extensions were put in place for we can now start to look at how they may benefit us in terms of SEO (search engine optimization) for example, head across to http://www.google.com and do a search on something such as ‘penis pills’ you can see from the results shown (01/01/04) that the first 10 results are evenly spread across a range of domain name extensions ranging from .com to .net and also some smaller .go.ro domain extensions. This would lead us to assume that at the current time, Google specifically is not paying to much attention to the extensions of the domain names we are using however, given the recent updates of the last month or two across Google this has also cleaned up a lot of the results that were present 2 months prior to this search in which the .biz extension was highly populated in the rankings.Domain Name Extension Abuse + Spam.
With this slew of new domain name extensions being launched what seems like yearly this also opens up a whole lot of new problems for the webmaster primarily that of the domain name spam. Because domain names can be registered for as little as $5 per year many webmasters have taken to purchasing them, using them to spam the search engines and then, once the search engines discover the spam and remove the offending domains, the webmaster then moves on to new domains in effect, making domain names a disposable commodity to them. Whilst this method will certainly garner traffic for the search engine spammer it will also in turn mean that the traffic that honest webmasters receive from the search engines will be lower.Domain Name Extensions And Optimization.
Hopefully this brief article has given you a little insight into how domain name extensions can both benefit and also detriment your business, by choosing your domain name extensions carefully and, making sure you do your best not to spam the search engines you can make some serious income from pure search engine traffic however, once you start to buy domain names with lesser known extensions to purely spam the search engines you are not only wasting your own money but, are also potentially wasting other hard working webmasters money too.Article written by Lee
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