• JavaScript Know How

    Date: 2011.02.22 | Category: Scripts | Response: 0

    JavaScript can be one of the most useful additions to any web page. It comes packaged as standard in Microsoft’s Internet Explorer and, Netscape Navigator and allows webmasters to perform field validations, mouse-over’s, pop ups and a whole entourage of other nifty little features on our sites.

    In this article we will show you how to:

    – Display the browser name and version number
    – Change the text in the status bar of the browser
    – Use an input box to get text from the user
    – Use a message box to display text to the user
    – Change the title of the browser window

    Before that, however, we need to know how to setup our web page so that it can run the JavaScript. JavaScript code is inserted between opening and closing script tags: <script> and </script>, like this:

    <script language=”JavaScript”>

    –> JavaScript code goes here <–

    </script>

    These script tags can be placed anywhere on the page, however, it’s common practice to place them between the <head>and </head> tags. A basic HTML page that contains some JavaScript looks like this:

    <html>
    <head>
    <title> My Test Page </title>
    <script language=”JavaScript”>

    function testfunc()
    {
    var x = 1;
    }

    </script>
    </head>
    <body>
    <h1>Hello</h1>
    </body>
    </html>

    For the examples in this article, you should use the basic document format I have just shown you, inserting the JavaScript code between the <script> and </script>tags. When you load the page in your browser, the JavaScript code will be executed automatically.

    Displaying the browsers name and version number.

    The “navigator” object in JavaScript contains the details of the user’s browser, including its name and version number. They can be displayed in a browser using the document.write function:

    document.write(“Your browser is: ” + navigator.appName);
    document.write(“<br>Its version is: ” + navigator.appVersion);

    I run Windows 2000 and Internet Explorer version 6, so the output from the code above looks like this in my browser window:

    Your browser is: Microsoft Internet Explorer
    Its version is: 4.0 (compatible; MSIE 6.0b; Windows NT 5.0)

    Changing the text in the status bar of the browser.

    To change the text in the status bar of a browser window, just change the “status” member of the “window” object, which represents the entire browser window:

    window.status = “This is some text”;

    Using an input box to get text from the user.

    Just like in traditional windows applications, you can use an input box to get some text input from the user. The “prompt” function is all you need:

    var name = prompt(“What is your name?”);
    document.write(“Hello ” + name);

    The prompt function accepts just one argument (the title of the input box), and returns the value entered into the text box. In the example above, you get the users name and store it in the “name” variable. You then use the “document.write” function to output their name into the browser window.

    Using a message box to display text to the user.

    You can display a message box containing an OK button. These are great when you want to let the user know what is happening during their time on a particular page. You can use a message box to display the “name” variable from our previous example:

    var name = prompt(“What is your name?”);
    alert(“Your name is: ” + name);

    The “alert” function takes one argument, which is the text to display inside of the message box.

    Changing the title of the browser window.

    To change the title of a web browser’s window, simply modify the “document.title” variable, like this:

    document.title = “My new title”;

    One bad thing about the “document.title” variable is that it can only be manipulated in Microsoft Internet Explorer. Netscape’s implementation of JavaScript doesn’t allow for modification.

    In Closing.

    As you can see from the examples in this article, JavaScript is a powerful scripting language that can be used to enhance a visitor’s experience with our site. However, you shouldn’t use JavaScript too much because in some cases it can annoy visitors and send them packing before your site even loads!

    Article Written By Lee

  • What Happens Your Current Processor Bails?

    Date: 2011.02.24 | Category: Billing Solutions | Response: 0

    Whilst this is perhaps one of the hardest challenges that a webmaster of a paysite can face in the industry it isn’t as bad as they may seem at first after all, there are literally hundreds of processors to choose from ranging from credit card processors, dialer option, micro-sms billing and a wide range of other systems.

    The first and foremost thing you should do however when confronted with this challenge is to try and contact your existing processor and find out what will happen to funds that you are owed, will you be paid (in most cases you will).

    The next thing you should do is to evaluate your business billing methods are you offering multiple processors already? If so, simply switch to your backup processor and find a new processor to use as a backup.

    However, what happens if you only have a single processor on your site what can you do then?

    First things first, you need to make sure you choose a reliable payment processor to start off with companies such as iBill, CCBill, CCBill EU, Netbilling and Jettis are all good processors used by a multitude of sponsors and content providers amongst the other companies.

    You will most likely find that these companies are more than happy to work with you in the integration of their system onto your site.

    Whilst you are awaiting your setup of your new processor to ensure you do not lose any sales it may be an idea to divert your join page off to a dialer or, perhaps have some form of ‘internal’ billing mechanism set up so that, when you do change over processors you can seamlessly transition your member base across.

    Now, presuming that you already have an existing member base what do you do then? How easy or hard is it going to be to transfer them across to your new processor? Well based on the situation some were confronted with when Visa introduced the new fees to process adult payments this can vary from webmaster to webmaster again, as before, the easiest solution for you would be to contact the company you will be using as your primary processor and see what they can suggest.

    Hopefully, you will have access to a database of your existing members email addresses this will also come in handy to ensure you can keep recurring those members. Send out an email stating that you will be changing your processor and, ask that, if they would like to remain a member of your site that they update their billing information, it might also be prudent to offer them some sort of recompense for having them change processors perhaps something along the lines of 2 weeks low cost or even free access tot he site, this is sure to mean that most of, if not all of your existing members will input their billing information again enabling you to rebill them until they cancel their membership at our new processor.

    Of course nothing is infallible so the best advice i can offer you is to work closely with your new found processor and make sure that the transition period happens as quickly and, as smoothly as possible.

    Hopefully this article will be of some use to those who do get affected by their processors going out of business and, will also serve as a warning to have multiple processors in place for those who have not or will not have the need to change your billing company.

    Article written by Lee

  • Using SSI For Auto Updates

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    We all realize the benefits of being able to save time when building sites so, I got into thinking, how can I make my sites look as if they are continually updated without the need to go in and update them manually? Enter the world of SSI.

    SSI is actually a nifty little tool, not only can you include files from a central location but, you can include them at specific times of the day, days of the week or even months of the year, very handy indeed if you are building any type of site that needs updating periodically.

    Once the main burst of work has been completed you can pretty much use the same files over and over again to help you out.

    So onto the auto updating SSI, the following SSI coding will enable you to update a page or pages based on which day of the month it is. It will check the day the page has been accessed and display the relevant information again, this is a handy thing to have should your sponsor be running a promotion over several days, all you need to do is update a selection of SSI files and all of your sites are updated instantly.

    <!–#config timefmt=”%d”–>
    <!–#include virtual=”/yourdirectory/$DATE_LOCAL.txt”–>

    What you need to do is create 31 text files named 01.txt right the way through to 31.txt take the SSI call above and edit the location of the SSI files on your server, you may like to have a central folder named /SSI/ for this purpose so the location would be changed to /domain.com/SSI/$DATE_LOCAL.txt

    I the 31 files you created you could have a table ad with eight of your sponsors links, an article in each one or even just a simple text link, anything that you may want to update can be included in these files.

    As I mentioned above you can base the time, date and even month of rotation to whatever you like to alter how the files are rotated and ultimately viewed on the web you should change the %d in the timefmt field to one of the following:

    %d : Day of the month requires 31 files named 01.txt to 31.txt
    %w : Day of the week requires 7 files named 0.txt to 6.txt
    %j : Day of the year requires 365 files named 001.txt to 365.txt
    %u : The week of the year requires 52 files named 00.txt to 53.txt
    %m : The month of the year requires 12 files named 01.txt to 12.txt
    %H : Hour of the day requires 24 files named 00.txt to 23.txt
    %M : Minute of the hour requires 60 files named 00.txt to 59.txt

    As you can see from the above there really are no limitations to the uses of updating using SSI and, apart fro the relative ease of use and the time saved using them should one sponsor not be converting for you all you need to do to swap sponsors is alter your central set of SSI files and you have instantly changed sponsors over all of your sites.

    Article written by Lee

  • Redirecting To A Different Page Using JavaScrip

    Date: 2011.02.24 | Category: Scripts | Response: 0

    There are times when a simple JavaScript redirection from one page to another can come in handy and, the following JavaScripting will enable you to do this.

    When a page contains this javascript, it will be redirected to another page that you specify in the “window.location=”. You can change the number of refresh seconds by changing the “move()’,1000 to the number of seconds you’d like.

    Example:

    1000 = 1 second
    2000 = 2 seconds
    3000 = 3 seconds

    Place this JavaScript code between the <head> and </head> tags

    <script language=”JavaScript”>
    <!–hide from old browsers
    var time = null
    function move() {
    window.location = ‘http://www.yourdomain.com’
    }
    //–>
    </script>

    Place this JavaScript code in your <body> tag

    <body onload=”timer=setTimeout(‘move()’,1000)”>

    You should now have a page that will redirect to a new url when it loads in the surfers browser window.

    Article written by Lee

  • Tips For Submitting To TGP’s

    Date: 2011.02.24 | Category: TGP | Response: 0

    One of the most popular ways for getting traffic to sites these days is to submit galleries to TGP’s and because it is so popular there is a lot of competition for getting listed. If you like, it is a buyer’s (TGP’s) market, with the supply of galleries exceeding the demand. For example, at Richard’s Realm we only list about 60% of the galleries submitted and that’s after we’ve filtered out unwanted free hosts, free email addresses and submission bots. If we didn’t do that we would be listing about 20%-30% of all submissions.

    Before you begin

    Submitting to TGP’s is a numbers game. It’s all about volume and percentages. The amount of money your gallery generates can be estimated using a formula with 4 elements:

    Total Hits To Gallery X Click Through Ratio X Signup Ratio X $ Per Signup = Total Revenue

    So, for example, 1 in 25 surfers to your gallery clicks on a banner or a link, you use a sponsor paying $30 a signup and you have a 1:400 signup ratio with them from your TGP traffic. The formula then becomes:

    Total Hits To Gallery X 4% X 0.25% X $30 = Total Revenue

    You can see now that the only thing remaining that will affect your Total Revenue is the Total Hits To Gallery. If you increase the Total Hits To Gallery the Total Revenue will also increase.

    Of course, experienced TGP submitters also know that you can work on improving the other elements of the formula to improve Total Revenue. They tweak their galleries and change banner and link placement to maximize the Click Through Ratio. If it is improved and rises from 1 in 25 (4%) to 1 in 20 (5%), their Total Revenue increases overall by 20%.

    Building the gallery

    Examine the formula above and you will see that two elements can be manipulated at the gallery building stage: Click Through Ratio and Signup Ratio.

    It is always said, and surprisingly often overlooked, but select a sponsor for a gallery which complements the gallery’s content. For example, if you build a big tits gallery use a big tits sponsor. With more and more TGP’s becoming categorized people surfing the big tits category will be looking for bit tits and are more likely to be interested in a big tits sponsor!

    In addition, be sure to use sponsors which are not overly-used, sponsors which are little known. If you go through a TGP you will see the same sponsors and banners showing up all the time. If a surfer sees a banner 10 times they are only going to click on it the once. So even if you build the perfect gallery with top notch banner placement and pictures, if the surfer clicked on the same banner on the previous gallery they’re not going to click on yours!

    Selecting TGP’s

    There are hundreds of TGP’s you can submit to. It is usually advantageous to select TGP’s that only post your type of gallery, as well as the more generic ones. For example, submit to TGP’s which only list big tit galleries or galleries with one-legged midget lesbians (if that’s your niche). The more targeted traffic will usually result in better click-through ratios and better signups, especially if you’re using a new or little-known sponsor for the particular niche.

    TGP’s with a moderate level of traffic that send a few hundred hits tend to be quite good. Admittedly, to get any real volume you need to submit to quite a few, but consider using TGSW to do the bulk of it. My reasoning for using the smaller TGP’s is that they tend to list fewer pages and the surfers tend to be less “professional” and adept at dodging banners.

    Submitting your gallery

    There are no real tricks to this bit, but it is very important to remember that TGP’s usually get far more submissions than they need or want. You must try your best not to give them a reason to reject your gallery:

    • Read the rules carefully and follow them. The TGP webmaster doesn’t put them there for fun and if you break them it’s possible you will be blacklisted.
    • Look at the galleries already listed on the TGP to get some idea of what the webmaster likes.
    • Don’t try to be smart and use different names and email addresses to avoid the per webmaster submission limits. Although galleries can look very different, reviewers have a good memory and can often recognize designs, layouts and descriptions. If they spot you trying to cheat you’ll probably end up getting blacklisted.
    • Take a look at their TGP and see what kind of description they like, Adult Buffet have very different descriptions to Richards-Realm. This might not determine whether or not you get listed, but it’s a chance to get a good description of your choice and, hopefully, more hits.
    • Select the right category for your gallery. If you submit your gallery to the “Teens” category and it should be in the “Mature Women” category it will get put there or rejected. If you get the gallery listed in the wrong category you may get more hits, but if a surfer is expecting a nice young lady in the pictures he’s just going to hit his back button and look at the next gallery in the list – probably not even giving your banners a chance to load.

    Monitoring your gallery

    Once you’ve submitted your gallery you should keep an eye on how it performs. View the stats to see who listed you, how many hits they sent and how much you made from the gallery. It is even worthwhile to create galleries dedicated to specific TGP’s, so you can monitor their performance even more closely. If a TGP sends lots of hits but no signups it’s probably worth no longer submitting to them or changing the gallery to see if you can improve the click throughs or signups. Compare before and after stats if you make changes in the gallery layout or sponsor to see if they’re working.

    Whatever you do keep tweaking and monitoring your galleries to get the best possible performance for each of the elements in the revenue formula.

    Article written by Richard

  • Adding Images To Your Web Pages

    Date: 2011.02.21 | Category: WebDesign | Response: 0

    The Basics

    Adding Images To Your Web Pages – The Basics.

    So you have just got into the online adult business but don’t know your ass from your elbow, you have the simplistic stuff relating to HTML down but, you want to find out how you can start adding banners and images to your pages here is a quick guide to help you on your way.

    What Is An Image?

    The answer, is, believe it or not simple, An image is a picture on a page of your website. There are however, many way to display images on your site from the size of it to the overall effect you want the image to have on your HTML page and from borders around the image and many other things.

    However, I don’t want to blind you with information at the moment considering you need to actually know the basics of adding images before you can start using fancy styles and the likes.

    Adding A Basic Image.

    The HTML code to add an image on any HTML based page is a straight forward one however, before you can use this HTML tag you need to know where on your page you want the image to appear.

    Now that you have decided where you want your image to display you need to use the image tag, the HTML coding to place an image on your page should be IMG. Also, you will need to tell your page where you want the image to come from or, in other words, you need to tell it the source of the image you want to use the HTML tag to do this is SRC.

    For example, lets say you have an image called porn.gif (you need to include the extension in your SRC coding) you would display this image on your page using the following code:

    <IMG SRC=”porn.gif”>

    Simple huh?

    Well, actually, maybe not, for example, what do you put if the images you are linking to is NOT in the same location as the page you want it to appear on? That’s not a problem, all you need to do is use the FULL location of the image in your IMG HTML tag like this:

    <IMG SRC=”http://www.domain.com/images/porn.gif”>

    You should now be able to include images on your pages without any problems.

    Image Sizes.

    Ok we can now include an image on our pages but, what if we want to make this image fit the feel of the rest of our page / site, how do you manipulate the graphic to ‘look’ right?

    There are a number of ways images can be manipulated for example, if you want the image to be 100 pixels wide by 100 pixels high you can add the WIDTH and the HEIGHT tag to your HTML coding like this:

    <IMG SRC=”http://www.domain.com/images/porn.gif” WIDTH=”100″ HEIGHT=”100″>

    That will now resize your image into a square that is 100 pixels wide and high.

    Now we have the image on our page in the right size we require what else can we do with it? Read on..

    Borders + Colors.

    In addition to placing the image and resizing the image on our pages we can also add a border and, a border color to the mage to make it stand out if needed for example:

    <IMG SRC=”http://www.domain.com/images/porn.gif” WIDTH=”100″ HEIGHT=”100″ BORDER=”2″ BORDERCOLOR=”FF0000″>

    As you can see we have now added the two tags ‘BORDER’ and ‘BORDERCOLOR’. The first ‘BORDER’ tag tells your HTML what size of border you want around your image and, this can be any size you want to make the image stand out on your page. The second ‘BORDERCOLOR’ tag tells your HTML code what color you want the border to be again, this can be any color you like to match the rest of your sites pages.

    Linking An Image.

    In addition to resizing, adding borders and colors we can also link our image to a specific URL (the most common form of this is with banner advertising) and, if you want to link your image to a URL you would use the following coding:

    <A HREF=”http://www.sponsorsurl.com”><IMG SRC=”http://www.domain.com/images/porn.gif” BORDER=”2″ WIDTH=”100″ HEIGHT=”100″ BORDERCOLOR=”FF0000″>

    This will create an image that is 100×100 pixels in size, with a border size of 2 pixels in the color FF0000 that is linked to http://www.sponsorsurl.com

    Also, the order of the HTML tags we use is not important however, you should try to get used to arranging them in a certain way to make your work easier if it ever comes to editing your images.

    Hopefully this has been of use to you and you can now see that adding banners and images to your sites isn’t as daunting as you first thought.

    Article written by Lee.

  • Protecting The Kids – Europe’s Role

    Date: 2011.02.24 | Category: 2257 | Response: 0

    As adult webmasters we have certain obligations we must fulfill daily whether these be, legal or moral.

    One issue that is constantly cropping up in our industry is that of minors (Children) accessing adult websites and, more importantly, the ease of which they can do.

    Recent figures released by one of Europe’s top internet analysis companies show that children in Europe and, specifically within the United Kingdom are more likely to visit a website and that, ‘showing that around one in five Internet kids (290,000) check out the sex sites’.

    These figures are certainly alarming to say the least, bearing in mind they are specifically talking about the United Kingdom, that leaves a vast majority of Europe, as yet, un-analyzed.

    We should all adapt to new methods in order to protect minors from accessing our site whether that includes placing your sites behind AVS systems which, in my opinion is one of the best ways and, most profitable of protecting minors or, utilizing ‘web safe’ software packages that are available to block access to adult sites completely we all need to adopt these practices.

    The fact of the matter remains that, in this day and age, no matter what precautions we take in order to prevent access there will, undoubtedly, be a majority of children who can and will, get access to adult sites.

    Does that mean we should compromise on the quality of our sites? No
    Does that mean we need to think harder about how we develop our sites? Yes

    It takes very little effort to subscribe to the services to block access and, you can get a single line of code to place within your html from ICRA which will at least, deter underage surfers from accessing your sites.

    In addition to the above mentioned service, you can also place a link on your warning page/s to the following services for parents to block access from children to our sites, SAFESURF, CYBERPATROL, NETNANNY and, SURFWATCH amongst others. Its not just about utilizing software and ratings on our sites though, we can go much further than that and, for instance, using nothing but softcore content on our sites will protect to some extent the materials available to children but, in addition you will also notice your conversion ratios will go up! I have and, I’m sure you have, heard it time and time again.. Make them ‘Pay for pink’ and, by using softcore images on your sites that’s exactly what you are doing.

    I for one certainly hope that you take heed at this article, protecting our children is paramount if, we are to succeed in the business, it is getting harder and harder to control who accesses our site but, we can at least take a step in the right direction.

    Article written by Lee

  • Building A Surfer Trap – Stage 7

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Here we go with Stage 7 in this Surfer Trap tutorial.

    We should by now have a rather complex looking surfer trap, pop up consoles and blur consoles on all of the pages within it, all of these same pages interlinking each other indefinitely.

    So, we are starting to get some traffic to this beauty from our existing sites and the counters we implemented but, how can we get some more traffic for FREE?

    What I suggest we do next to this little baby is to add a banner exchange code to EACH of the FPA’s we have and also, onto the larger table console we created.

    You should sign up for one banner exchange code for this trap, you might like to search around for a banner exchange that lets you have a decent ratio of impressions.

    Once you have signed up for your banner exchange code, you now need to copy this coding into the BOTTOM of all of your FPA HTML pages including the Multi-Site FPA.

    Now you have the banner exchange code on your site you are earning credits. Your account may not be activated for a day or so but, what this means is you are earning credits the entire time you are showing banners on your Surfer Trap.

    Now we have the banner exchange code on our sites we only have one further step to take in order for this project to be completed.

    Making sure it works how it is supposed too along with fine tuning this little beast.

    If you have any further questions or comments please post on the forums here and one of us will be able to help you.

    Article written by Lee.

  • How To Use ALT Tags On Your Sites

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    One simple technique can improve your search engine rank, make site navigation easier, and increase the accessibility of your site to disabled visitors. Yet, as many as 78% of sites don’t use it! Boost your site’s profile with human visitors and search engine spiders with the <ALT> tag.

    Inserting ALT Text

    Adding <ALT> descriptions to your <IMG> tags is quick and easy. You don’t have to do any complex HTML coding. If you can describe your image or link, then you can add ALT tags to your code.

    We’ve used some examples below:

    <img src="thumbnails/porn.jpg" 
  width="100" height="78" ALT="Explicit Teenage Sex Pictures">

    You can also include an ALT tag when your image is a link:

    <a href="porn.html"> 
<img src="thumbnails/porn.jpg" 
width="100" height="78" ALT="Explicit Teenage Sex Pictures"></a>

    Ideally, your ALT text descriptions should be complete sentences, rather than a list of keywords or obscure phrase like “company logo small 2.” Remember that all visitors are likely to see (or hear) some version of your ALT text so be sure that it’s meaningful.

    Optimize ALT Descriptions For Search Engines

    Besides helping human visitors, ALT descriptions help you rank higher in some search engines. AltaVista and Google are two of the search engines that use ALT descriptive text when they rank Web sites. The growth of search engine/directory partnerships means that a high rank in one engine can often translate into an improved rank on its partner sites.

    Search engine algorithms calculate the number of times keywords are repeated and give higher rank to pages that use them often. Keywords in the ALT descriptive text help you increase their frequency on the page. Search engines assume the terms are more relevant and important if they’re used in the page content, not just listed in the META tag.

    For instance, the descriptive text in the example code uses keywords and keyword phrases from the META keyword tag: Explicit Teenage Sex Pictures. Since these are relevant to the site’s content, they’re easy to include as descriptive text.

    If you’re having problems choosing relevant, targeted keywords, refer to this article, How To Pick Your Keywords. It provides helpful tips about selecting keywords and using them to improve your search engine ranking.

    Make Your Web Site Sticky

    ALT tags help you promote your site in another way too: they help make it “sticky.” Sticky means that visitors stay at your site longer so they see your advertising and purchase your memberships. Visitors who feel comfortable at a site will stay longer – and hopefully return more often to make further purchases.

    Disabled visitors who use text-only or spoken word browsers rely on the ALT text for clues about the image’s content and function. This can be a lucrative audience: they represent a worldwide audience of 750 million and spend twice as much time online as the average user. But it isn’t just a disability issue: ALT tags make your site more accessible to everyone.

    Visitors see your ALT text while the images are downloading or when they mouse over images. The descriptive text helps them decide if they want to wait for an image to download or move on to a different page. If your image is also a link, then visitors can read the explanatory text and quickly jump to the section they want.

    Site navigation is easier, so impatient visitors are less likely to leave the site.

    Don’t Follow The Crowd

    ALT tags are a small addition to your HTML code that can make a big impact on your site. Since many of your competitors don’t use them, give your site and edge and include them on all images.

    Article Written By Lee

  • Writing Your Sales Text – Some Facts

    Date: 2011.02.21 | Category: Writing | Response: 0

    Do you know the difference between writing sales text for print advertising i.e. magazines and, writing sales talk for websites?

    Well some of these differences will go against your intuition however, these differences are based on how people read specific items.

    Where Do Eyes Go First When Your Page Loads?

    Contrary to what most webmasters think it may not always be towards the thumbnails and banners on your page instead, surfers eyes will more than likely go to the first few lines of text on the page therefore, your first chance at making a sale before the surfer starts to burn your bandwidth is to have some enticing text on any site or page you build. Another reason why learning to write good text links can benefit you long term.

    Also, as most surfers will only look at a page for between three and fifteen seconds before they decide whether they want to stay on the site they are at or close it this now starts to question webmasters use of heavy graphics on their sites, if a graphic takes three to four seconds to load you have just lost valuable sales time on your site.

    How Much Of Your Copy Do Users Actually Read?

    On average surfers will read about 75% of the length of any given page. Again, this is good news because it now means we can draw our surfers attention tot he ‘important’ sections of our sites by using headlines and bullet points to make them stand out. Also, this means that, given surfers will read only the first 75% of any page that the bottom half of your pages may not be as important as what was first believed.

    Why Do Most Banner Ads Produce Poor Click-Through Rates?

    Again as with any advertising media there is only a specific time frame that anyone will look at something, in this case it has been found that the vast majority of surfer will spend a mere 1.25 seconds looking at a banner which, is about enough time to read say 5 words based on the average college students reading time of 350 words a minute.

    Therefore, banners which are animated and can take up to 5 seconds to get all the information across may in effect be completely worthless on our sites. More bad news for webmasters who have fancy animations and the likes on our pages.

    Why Is Reading Online More Frustrating Than Reading Print?

    Did you know that reading text on a computer screen can cause your reading ability to slow by up to 25% in some cases? This means that over inflating pages with text heavy content may actually aggravate the surfer instead of draw there attention! But, how can we stop this from potentially losing us a sale? Simple here are a few suggestions.

    Rather than having one long continuous stream of text have several smaller one or two line paragraphs of text.

    Use headlines to summarize what you are telling the surfer for example, if you sponsor has free trials tell them in bold lettering ‘Free Trials’ you get the point across and, you may draw their attention to click on the text.

    Are Your Web Page Users Not Getting The Whole Picture?

    Can surfers ‘scan’ your website? Lets look back at the above figures, 75% of the page gets read, banners have an attention span of only 1.25 seconds on average, that’s not much time for a surfer to look at your pages.

    I think that would probably explain the reason why surfers tend to ‘scan’ our sites and only concentrate on the free images, how many of us actually take the time to read word for word EVERYTHING on a page?

    I know I hardly do I just sit there and scan the page for things that draw me into the text or site. This is true again for surfers in fact, estimated figures show that roughly 21% of surfers actually spend the time to read every single word on any site meaning the other 79% only scan through our sites this again, cuts down our marketing capabilities dramatically making it more important to have headlines and well laid out pages highlighting the part we want our surfer to look at, namely, our sponsor links.

    If we do not do this we are in effect only making 21% of our marketing efforts count again, taking away from our profits. That’s a huge chunk of our surfers we are losing out on gleaming a sale from.

    What do all of the above figures tell us? Simple, we need to keep our pages quick loading, concise and more importantly unique, we need to draw our surfers to the specific areas that we want them to go to first and, in the process we should start to make more money from each of our sites.

    Article written by Lee

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