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The Negative Marketing Technique
Negative marketing is a wonderful thing in its own right however, negative marketing can, surprisingly enough have a NEGATIVE effect on your sales.
How many times have you seen a site that has, about half way down the page some text telling the surfer no to click on anything because ‘these are only counters’?
Counters in themselves can be VERY useful tools to the adult webmaster however, counters are given to us for free because of one simple reason, the graphics used on them are made in such a way that they will actually draw clicks from your traffic.
Most of the time however, these counters that take your hits are helping you much more than you know, from giving you addition traffic, valuable surfer stats and many other things.
Now, the same is also true for banner exchanges as is for counters, they are a useful addition to the variety of tools available for adult webmasters however, many webmasters, as mentioned above tell the surfer NOT to click on them, something i just never seemed to be able to get my head around. As you reading this post kind of proves, tell someone not to do something and you can guarantee they WILL do it
However, as i started off this quick article saying, Negative marketing is a good thing, after all, you have now got the proof to tell you that it works why not put this to use on your site?
For example, rather than telling a surfer…
‘Click Here For The Hottest Porn Site On The Web’
Tell them…
‘DO NOT CLICK HERE’
Wonder what they will do
Article written by Lee
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Billing Solutions For International Surfers
We all know the lifeblood of the webmaster is to be able to accept credit cards for site access however, with the global markets emerging more and more, many webmasters still do not realize that they can accept credit cards from international countries at little or no extra cost to themselves or, their business.
Presuming you already have your sites translated into a selection of global formats you need to make sure you can process foreign transactions and, these should be handled differently than regular US based credit card users however. This is what we will approach upon in this article.
The main reason we own our businesses is to turn a profit and, from a profit making point of view is just how the details below will enable you to benefit your long term global business.
The first step you need to take in order to correctly ‘charge’ your international customers is to ensure that you are sending them to the right language, after all, over 70% of internet users can not speak English, let alone read it. This is where having some geo-scripting comes in handy on your join page, the second the surfer hits this page he (or she) will be directed to a localized version of your join page.
Now that you have the surfer on your join page you also need to ensure they have a variety of options available to them to actually finalize the purchase however, you should also ensure that, if they want to view your join page in another language, that they have this as an option too.
Some alternate payment methods for your international customs could include one or more of the following, PayPal, JCB, Mastercard, Discover, Maestro, EuroDebit, Checks and, of course, a dialer.
I would however use the dialer as a last minute option should their chosen method of payment not be accepted.
Even though you may run a ‘recurring’ based site, you might not want to have your foreign surfers recur and risk having their card declined when it comes to authorizing your charge next, for this reason you may like to add the option of a 3 month membership or perhaps a 6 month membership however, make sure you lower the cost of this membership in relation to buying a monthly membership, this might just be the clincher you need to close the international sale.
As with any purchase the after sales support is also needed, especially if you are wanting your international customer to rebill for several months and, trust me, they WILL rebill, often for in excess of 6 months. They pulled their credit or debit card out for a reason and, they will stay if you can give them more reason too.
With any type of sale a follow up is always good, many sponsors and processors send out an email automatically upon sign up, however, how many of these emails are written in the surfers native tongue?
In conclusion, when dealing with international customers you should cater to them NOT make them cater to YOU by doing this you will ensure the longevity of your international business.
Finally, if you have any type of online business you should carefully consider the global market place as it is growing a rapid rate with millions of new international surfers coming online each year this would be a bad business choice on your part if you were not to cater for them.
Article written by Lee.
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Sample Adult Model Release Form
For many webmasters the option of being able to shoot their own content is a wholly viable one as such, you should ensure that the models you are using sign a suitable release form. Below we have set together a pretty industry standard model release form which you may duplicate if you so wish. European Webmasters would however, recommend that you get professional legal advice in respect of this matter and that this is no substitution for proper legal advice.
I, (Please Print) ____________________ (Model), for good and valuable consideration, the receipt of which is acknowledged, give to [INSERT YOUR LEGAL NAME HERE] (Photographer), his legal representatives, successors, and all persons or corporations acting with his permission, unrestricted permission to copyright and/or use, and/or publish photographic portraits or pictures of me, and the negatives, transparencies, prints, or digital information pertaining to them, in still, single, multiple, moving or video format, or in which I may be included in whole or in part, or composite, or distorted in form, or reproductions thereof, in color or otherwise, made through any media in his studio or elsewhere for art, or any other lawful purpose.
I hereby waive any right that I may have to inspect and approve the finished product or copy that may be used in connection with an image that the Photographer has taken of me, or the use to which it may be applied.
I further release the Photographer, or others for whom he is acting, from any claims for remuneration associated with any form of damage, foreseen or unforeseen, associated with the proper commercial or artistic use of these images unless it can be shown that said reproduction was maliciously caused, produced and published for the sole purpose of subjecting me to conspicuous ridicule, scandal, reproach, scorn and indignity.
I acknowledge that the photography session was conducted in a completely proper and highly professional manner, and this release was willingly signed at its termination.
I certify that I am not a minor under the laws where I live, and am free and able to give such consent.
Model’s signature:_________________________ day___/month___/year_____ Address:___________________________________ City:______________________________________ State/Province:______________________________ Country:___________________________________
Zip/Postal Code:_____________________________
Country area code and home telephone number:(______)____________________________
Witness (non family member):___________________________________
Witness (non family member):___________________________________
This form will be retained with the negatives, transparencies, digital media, and/or contact sheets. day___/month___/year_____ {INSERT YOUR LEGAL NAME HERE}.The above model release form is to be used as a mere example form and, when entering into any contractual agreement with any model for photographic / video work you should always seek proper legal advice.
Article written by Lee.
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Pay Per Click Or Search Engine Optimization
What would you choose to run your business? Well each has their own benefits and drawbacks over one another.
PPC or SEO The Breakdown.
Pay Per Click or, PPC as it is most often referred to looks to the novice to be the better option for ‘immediate’ traffic results, you enter your desired keywords, place your minimum / maximum bid amount and you are set for top PPC engine listings for as long as you can maintain the balance in your engine account.Search Engine Optimization or, SEO on the other hand, is the more traditional way of attaining high ranking search engine pages. Either you or an SEO expert optimizes your websites pages and random other elements of your website and hopefully within a month or two, you achieve high rankings in the major search engines.
So Which One? PPC or SEO?
Generally speaking, SEO work is most commonly more cost effective to your business than utilizing PPC results to gain your traffic, you could pay an SEO expert anywhere from $500 plus to optimize your site and get high rankings indefinitely or, you could put that $500 into a PPC engine account and get high rankings until such time as your account balance runs dry.But lets look at this in terms of actual traffic…
Say you get 1000 visitors to your SEO based website which you paid $500 for, each visitor has cost you $0.50c now lets say your site remains at the top of the engines for a few months perhaps even years each month you receive another 1000 visitors to your site, you have basically cut the cost of each surfer hitting your site down to less than a penny per hit (not taking into account bandwidth costs obviously).
Now, on the other hand, you want to attract 1000 visitors from your chosen keywords via the PPC engines, most Pay Per Click search engines have a minimum bid amount of $0.05c per hit so right away in your first month, you could receive a potential 10k hits however, as most of you who have already tried your hand at the PPC engines will know, getting 10k hits for one or more keyword at a cost of $0.05 is hard to do, in fact, some would say almost impossible. Non the less let us keep going with this minimum bid amount for the time being.
Immediately, you can see that you are already restricted to the actual amount of traffic you can receive from the PPC results to 10k hits however, this isn’t the case with the SEO traffic, you could potentially hit your top chosen keyword and stay there until another site out-optimizes you or, your site needs to be optimized again.
Ultimately, the reasons you will choose over one or the other will be for either ease of traffic generation, PPC will allow you to gain almost instantaneous targeted traffic form the second you open your PPC account up until the point when your account funds empty whilst, SEO work will give you long term targeted traffic over time and, in most instances, this SEO traffic can last for years making the cost of the initial SEO work minimal.
In Closing..
Search Engine Optimization can last you years and years whilst Pay Per Click results can diminish in a relatively short amount of time depending on the amount of bid needed to achieve top listings.However lets look at a third option, using both PPC results and SEO results in conjunction with each other to minimize the traffic you lose from your SEO work and, to minimize the traffic you lose from your PPC results this will afford you the time to see what works with your Search Engine Optimized sites whilst being able to play with the targeting of keywords on your PPC traffic, once you have both types of search engine figured out, you can put them both together and use them to increase the traffic to your site for years to come.
Article written by Lee
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Designing Your Site With Link Popularity In Mind
To get good traffic, your website needs to be popular, to be popular, your website needs links, to get links, your website needs to be popular. Annoying isn’t it
Almost everyone agrees that link popularity is critical for your website’s visibility, traffic, and thus successfulness. It is something you need to have. As I pondered the ways of establishing and improving one’s “popularity”, eventually all come back to one central issue, your website must be designed to be popular.
Link popularity is a basically the measure of links pointing to your website and is meant to be a measure of the best websites. Theoretically those websites that have the most links pointing to them must be important and thus worth the visit. Unfortunately, there are a lot of folks out there that have created programs to “boost” your popularity artificially and all they have done is create Spam and muddy the overall picture. The search engines and directories are keeping a close eye on these programs.
Design: When getting a request or thinking about making one for a link exchange with a website, look thoroughly over the website first. The website’s theme or topic and general layout is the first thing to look at. Sites with themes or topics that are related to or compliment yours should be your main link partners. You do this to get targeted traffic.
Just as you evaluated someone’s website, others will be doing the same to yours. Make sure you know what your theme or topic is and that it clearly encompasses the whole website. Stay focused; do not try to cover everything.
Next, check out the links page or resource area. If they do have one, is it easy to find within the site? Does it seem to be part of the site or just a page off to the side? Are their linking rules available, clear, and easy to follow? Do they accept links from any website or are they choosy? Being part of someone’s well constructed links program, no mater what size, can be a very beneficial thing indeed.
Again, the same goes for your website. You want to let other webmasters know that you want to exchange links and which type of website you will accept requests from. Make it easy for others to link with you.
The last set of questions to ask yourself about any website is:
Is it easy to navigate
Does it have too many graphics (slow loading)
Is it pleasant to the eye
Does the information seem to be organized in a logical fashionWhat has been covered so far deals with what the visitors see; if visiting the website is a pleasant experience then people will stay and look and possibly come back. The final area to cover is what the search engines see.
The underside (the source code) of the website is just as critical when designing or linking with a website. The search engines are the ones that read this and if it is not done properly then the website can not succeed. Below are a few things you need to consider in your source code and any potential site that has asked to be linked by you.
Does the website contain frames
Does it use the headers, titles, meta-tags, and alt tags properly
Do the keyword location(s) and density seem appropriate and “optimized”The latter two issues mentioned above are critical, for they are the backbone to traffic production.
Content: The information you have is just as important as how you set it up on your website. The more popular websites or the ones with good link popularity are those that have valuable information or resource(s) for its audience after all, they fill a niche! People will visit, stay, return, and recommend a website if it has the content they want or need.
“Content is king.” A well-designed and organized website might look good but if it does not deliver anything of value, it will not be successful. Whatever subject matter you have on your site, make sure you have something of interest and importance to add to the subject, if you do and you promote it well, you and your site will be successful. In this context, it (content) does not just refer to images, why not add some stories or interesting links to news articles to improve your sites ‘popularity’.
In addition to information, resources like mailing lists, surveys, polls, classified ads, forums, etc. are all things if used appropriately can add value and fresh content to your website which, in turn will assist you in interacting with your sites visitors.
In conclusion: Take the time to design and optimize your website properly for the search engines. Make sure you have something of value or importance to add to whatever area your website is in. Provide resources and other tools, which your visitors could use and will make them come back. Be proactive and interact with your visitors. Websites that are dynamic and active are the best ones. All of this might take a little more time to get your website up and running, but it will be worth it.
For yours or any website to be popular, it needs the links and to get the links, it needs to show the other webmasters that it is worthy of a link. It seems everyone today has a website, but not everyone has put together a website that adds value to the Internet community. Take a critical look at your website and any website you might link to and ask yourself…………….
Would you bookmark it?
Article written by Lee
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Mixing Business With Pleasure
Regardless of your status in the world of web mastering there will come a time when you will want to attend one of the numerous webmaster seminars. However, what should you do to plan for the day you attend your first seminar, are there some things you should aim for and things you shouldn’t? Well in this article we will take a look at planning your conventions.
Before attending the convention of your choice there are a few things that you should prepare these are.
Exercise.
get out for half an hour each day at least two weeks before the day of your journey to the convention. You will be surprised at how much time you will spend walking around the convention floor and, by getting some basic exercise in before hand you wont feel the strain of being on your feet for hours at a time instead of being sat in front of your computer.
Contacts.
Make a list of people that you want to see and arrange with them in advance a time to meet up and have a chat. Most people who attend these conventions are busy for the entire course of the show. You may not get a chance to pop by their booth and talk tot hem if someone has already beaten you by booking a time to chat with the person you want to meet. It is also a good idea to trade hotel and cell phone information before leaving for the show, this way, if anything happens to make you miss a possible appointment you can call or leave a message informing them you will either be late or canceling.
Seminars / Parties.
Take a look at the events and seminars happening at the convention before you go, plan which ones you will want to attend make a list and take it with you. This will save you countless hours of wandering around aimlessly hoping to make all of the seminars and get to as many parties as you can in three days.
Booths.
Look at who is exhibiting at the convention, find out their booth number and make a note of it. List any specific details you may want to speak to the booth owners about. You can guarantee if you go unprepared you will miss out that important question or selling opportunity you wanted to make.
Baggage.
When packing your suitcase for the convention make sure you leave plenty of room for convention give a ways, You will be surprised at what you will be given for free at these shows, t-shirts, toys, books, flyers, you name it, you will be offered it.
So, you have done the pre check, what do you do when you actually arrive at the convention?
Food.
Eat at every opportunity you get. Most people will end up not eating for the entire length of the convention. perhaps even arrange to meet up with someone you want to talk to in a restaurant and grab a bite to eat whilst talking business.
Business Cards.
Take them and lots of them. Everyone and anyone will ask you for your contact details, if you have a bunch of business cards with you at all times, you can just hand them out. Make sure you include your full contact details, your name, nickname, email, icq and, aim contact details. The more ways you give someone to reach you, the more chance you have of them actually attempting to get in touch with you.
Clothing.
Wear comfortable, clothing and shoes. Think casual but, also think business, shorts and t-shirt may be good for comfort but, it doesn’t portray a good business image and, that’s the sole reason you are attending the convention, to do business.
Parties.
If you get offered an invite to a party, take it, plans change so quickly at the conventions, your friends may suddenly feel tired and you have nothing left to do, attend a party, then you have another opportunity to network some more.
Behavior.
Although the conventions are a fun atmosphere, don’t forget that they are in the first instance a place to do business, treat it as such, you may miss out on the ideal business opportunities if you are acting like a drunk ass hole. This will reflect badly on you long term.
You have taken in all the events you can handle, you have made your way back home what next? how exactly do you put this information and your new found contacts to use?
Business Cards.
Go through all the business cards you have been given and send your new found contacts a quick email thanking them for their time. This will be a good way for you to give them another reminder of what you spoke to them about and, I have personally gotten more business from the shows using this follow up method than if I had just waited for them to contact me.
Notes.
If you made any notes at the show, take a few minutes to re-write them, keep them safe in a notepad, you never know when one of these bits of information may come in handy.
Well, that’s pretty much it for the basics of the adult conventions, obviously there is more to it than this but, if you are attending your first convention you will have a bit of insight into the work involved.
Article written by Lee
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Foreign Search Engines
‘Suchmaschine’ | ‘Moteurs de Recherche’ | ‘Motores de Busqueda’ ? Or, to you and I ‘Search Engines’.
Well what if I told you there was a huge chunk of the market (again I know) that your missing out on because, frankly, you haven’t attempted to get into it?
What is this wondrous market? Simple.. Foreign search engines.
I would say that AT least 80% of my traffic comes from the search engines, Google, AltaVista, etc, etc however a large portion of this se traffic is from countries whose language even some of my translators don’t know.
So, how do you get the foreign search engine traffic? again that’s simple, there are several ways to get it, you can:
1) Submit to your favorite search engine and wait, and wait, and wait… or 2) You can submit to your favorite search engine then, instead of leaving the page, go to the foreign equivalent of that same search engine!
Guess what, if you submit to Google in English then go to google.de the submit form asks you exactly the same information as your submission on the English form would do…so, ya don’t even have to speak German to submit to google.de, isn’t that handy?
In my previous article a few weeks ago I mentioned what countries were top of the ranks for surfers in Europe, well, this week I want to run some figures past you again about which search engines ‘seem’ to be sending a decent amount of foreign traffic.
So here goes, we have the top 6 search engine referrals for December 2001:
http://www.crawler.de/
http://www.lycos.de/
http://www.infoseek.com/Home?pg=Home.html&sv=ES
http://search.yahoo.co.jp
http://www.excite.co.uk/
http://www.infoseek.com/Home?pg=Home.html&sv=FR
As you can see infoseek (which has an English version) sends me lots of foreign traffic although, in reality, this is only for English pages, don’t ask me why but I guess the Spanish and French surfers love surfing for porn in English..
On a separate note, for those of you who are either to stubborn, lazy or, stupid to try submitting to the foreign search engines we will shortly be releasing a foreign search engine submission chart on European Webmasters which will tell you step by step what to put in each of the boxes on the submission form, so even you have no excuse!
Of course, the foreign traffic is going to mean you will need to pay more attention to your sites, perhaps offering these surfers a site in their language to sign up to or, before sending them off to a dialer, trade these foreign surfers off for some ‘English speaking ones via the use of a toplist. Admittedly, I haven’t found sending them to a toplist productive myself however, you might get different results to me.
Basically, if you start to get the traffic, hell, the chances are your getting foreign traffic now and don’t even know about it… USE IT!
If you want to ask questions specific to the foreign market that’s what our forums on EW are there for, we would gladly spend all day everyday answering your foreign traffic questions however, as yet, very few US based webmasters are taking the initiative to investigate further this GREAT source of revenue so, I guess ill just have to go back to my foreign search engines and get a bigger chunk of the ever increasing foreign porn surfer for myself.
Article written by Lee
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Using Email Auto Responders To Build Traffic And Sales
Auto responder programs are just that, they are set up to respond automatically with a pre determined email when a blank email is sent to a specific email address.
For example, have you ever seen something along the lines of:
‘For A Free Guide To ** Whatever** send a blank email to somename@somedomain.com’
The email address in that address belongs to an auto responder script and when someone sends an email to the script, they receive a pre written email back within seconds that has information pertaining to a specific topic or selection of topics.
Basically, autoresponder programs are email on demand scripts which makes any information you want available to your surfers 24/7 and, furthermore, not only can they drastically increase your traffic but, they WILL also benefit your sales income.
Email Auto Responders are extremely important tools when you need to automate your marketing. You can easily manage in excess of 10k email requests on a daily basis without ANY effort on your part at all.
Auto responders are used primarily for three main purposes these are:
Sales Letters.
Suppose you post to a selection of forums and newsgroups on a daily basis, you could offer free information about a specific topic and, in the same email, you can also promote your site and, better still, you didn’t have to do a thing.Customer Support.
The use of auto responders for customer support is beneficial to sites that have a lot of queries from its visitors, autoresponders allow you to set up predefined answers to the most likely questions and, this can cut your service requirements by upto 50% in some cases. For example, most hosts will have some form of autoresponder set up to answer your basic questions or tell you about a support issue you have mailed them about even if its just to let you know that your email arrived and has been placed in the queue for completion. This saves the host a lot of time enabling them to work on things that actually need to be done and not spend countless hours each day sending emails to hundreds / thousands of webmasters on a personal basis.Email Gathering.
This is by far the best feature of an autoresponder, everyone who sends you an email to the auto respond address will have their email address stored in a database, which, in turn, will enable you to follow up with the interest they have in your site and, some auto responders can even be configured to send out emails on a weekly basis to the email addresses in this database from again, pre determined messages that you have already set up.Autoresponders are truly amazing programs, not only will they enable you to be more productive with your time but, they will assist you in helping your site visitors and, furthermore should increase both your sites traffic and sales figures.
Article written by Lee
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Source Code – Eliminating HTML Margins
Since the inception of the very first HTML document, margins existed that surrounded the document, like in the case with this document.
The margins are there to act as a cushion between the edges of the browser and the contents of the page, so it’s easier to read the content.
As good as margins are, wouldn’t it be nice to be able to eliminate them in some cases, where the design of the page calls for their termination? While most webmasters think it is not possible to “flush out” the default margins of a HTML document, it actually is, although only possible in IE 3+, and NS 4+. In this tutorial, I’ll show you how.
Eliminating The Document Margin In IE 3+
To get rid of the document margin in IE 3 and above, so content presses right against the edges of the browser, use the IE exclusive “leftmargin” and “topmargin” attributes:<body leftmargin=”0″ topmargin=”0″>
It’s as simple as that!
Eliminating The Document Margin In NS 4+
To get rid of the document margin in NS 4 and above, use the NS 4 exclusive “marginwidth” and “marginheight” attributes instead:<body marginwidth=”0″ marginheight=”0″>
Putting It All Together.
By putting the two techniques together, we can create a document that flushes out its’ margins in both IE 3+ and NS 4+:<body leftmargin=”0″ topmargin=”0″ marginwidth=”0″ marginheight=”0″>
Try out the above coding on your page, and you’ll see what I mean.
Article written by Lee
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The Gay Opinion – Obscenity Laws and the Gay Market
Let me begin by saying this is not a legal dissertation, but a collection of opinions on the recent comments and events inside the industry.
Obscenity Laws have always been the “fly in the ointment” for adult. Not knowing when, if or how the government will act toward webmasters or companies.
So what do I think? Every indicator out there says something or someone is coming. Big Brother is on the prowl. But, how will webmasters in the gay market act to ward off the evil?
While discussing this with a number of webmasters, I found that the gay opinion is spread as wide as a gigolo’s legs on payday. The thoughts that have been shared vary from ultra conservative to down right militant. And once again, I find myself stuck dead in the middle.
Here is a sampling of the opinions at large:
I’ve heard from some webmasters who have a “come and get me attitude”. Their approach is the government has done enough damage to the gay community over time.
Their attempts to sanction the gay adult industry will be simply another shot at taking us down – and that attempt will garner a public/media fight of the government acting as a bully. Now does this have anything to do with adult? No matter how I look at it, the one subject isn’t related to the other. Personally, the government’s reaction/treatment to the gay community has little to do with the government’s action towards adult. Yes, I can totally see how they got there, but it’s not enough for me.
There is the “what else is new” set. This is a group of webmasters who own pay and/or free sites, have been doing this for a long time and they have adapted their companies and their marketing to sell memberships to the surfers. They use softcore and stories already on their feeder sites, have webmaster programs and they are happy with the results and will not change a thing. Their methods work – methods are not blatantly sexual but more sensual and the conversions are a testament to that. By the way, this is where I stand (right in the middle). The general thought is nothing has happened yet. Work smart and don’t panic.
The other side of this is the “oh shit’ers”. These webmasters are re working their entire networks of gay porn to follow a well-established method of softcore only. Make them Pay for the Meat! They are reacting by taking down all hardcore images from their sites in order NOT to stir up any government dirt. Well as far as I’m concerned, they should have been doing this to begin with… sell the hardcore to members don’t give it away on a free site. For this, group the panic is on.
Finally I spoke with the “fuck ’ems”. Now their idea isn’t that the government is suppressing the gay community. They look at this totally as a first amendment issue of freedom speech and expression. They use both hardcore and softcore to resell for webmaster programs and frankly, they feel that they will prevail over any government attack simply by way of Bill of Rights. They’re making money and they don’t care who knows about it.
What does this all mean? Well here’s my take…
First, it’s apparent that the opinions are just as varied as webmasters working the straight market.
There is a general feel of, don’t panic – more than I have seen with straight market webmasters. I honestly, think this comes from our years of battle against the government on many other issues. Until the rumors become fact we will move as we always have – then deal with what is concrete rather than the abstract.
Overall, the most resolute business people I have heard from, all said the same thing. If you use common sense, use methods that work and that do not go overboard there will be no need to panic. The hobbyist who is trying to make a million will leave out of fear, the “over the top” websites will be the target and those businesses run with common sense will continue with no major issues. I think my favorite statement to come out of these conversations is, “The government will bite, if you give them the bone. Don’t feed them and they go hungry.”
I see the same “proceed as usual” attitude out there, as I have always seen in the gay community. Deal with the facts and only and not rumors.
Once again, this is totally based on opinion and by no means a legal stance. If you have any doubts, concerns or questions about obscenity laws in your area or in general, please consult your attorney.
Article written by Gary-Alan
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