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Geo Targeting – What Exactly Is It?
As the adult industry reaches further and further across the online global community we are beginning to realize the importance of our foreign surfers, gone are the days of shifting them off to a dialer site instead, we find more and more companies actually using geo-targeting techniques to filter and monetize this profitable traffic more but, how does geotargeting work and, more importantly, is it any good? They are the questions we will look at in this article.
GEO::IP – The Basics.
The Geo::ip module is a relatively simplistic database of IP addresses and, the matching country to which the IP address belongs. This means that the GEO::IP module can be used for a variety of purposes including automatically selecting the language and countries of your visitors, for credit card fraud detection, and for software export controls.Geo Targeting – The Basics.
As described above, the GEO::IP module is what drives any and all forms of geographical location targeting system (geo targeting). Geo targeting is the method most commonly used in the adult industry to either send a surfer to a localized version of a paysite or, send them off to a dialer in an attempt to monetize them it works by checking either the surfers browser language, country ip address or, both of these.Putting Geo Targeting To Work.
Despite what most webmasters may think about the complexities of geo targeting and the GEO::IP Module for Perl they are easy to use and implement and, furthermore, there are cost free and highly effective ways of using geo targeting on your sites to monetize your international traffic. Lets look at two easy free solutions for webmasters to geo target their traffic.JavaScript.
Using JavaScript you could add the following code between your HTML <head> and </head> tags to redirect international traffic to a specific url on your server:<SCRIPT LANGUAGE=”JavaScript1.2″>
<!– Begin
if (navigator.appName == ‘Netscape’)
var language = navigator.language;
else
var language = navigator.browserLanguage;if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
else
document.location.href = ‘english.shtml';
// End –>
</script>Php.
Using .php you can add the following to your sites pages to redirect traffic based on their browser language.
<?
$user_lan = $HTTP_ACCEPT_LANGUAGE;if($user_lan==’de’) {
## German
$redir_url = “http://www.germanlanguagepageurl.com”;} elseif($user_lan==’fr’) {
## French
$redir_url = “http://www.frenchlanguagepageurl.com”;} elseif($user_lan==’it’) {
## Italian
$redir_url = “http://www.italianlanguagepageurl.com”;} elseif($user_lan==’es’) {
## Spain
$redir_url = “http://www.spanishlanguagepageurl.com”;## US traffic or Rest of world not defined above
} else {
$redir_url = “http://www.yourmainpageurl.com”;}
header(“Location: $redir_url”);
exit;?>
As you can see from the above two examples, monetizing your international foreign traffic is a relatively easy step and, with the right sponsors to send this traffic to you will be able to reap the profits of countries that other webmasters are not targeting yet.
Geo Targeting – Overview.
When all is said and done geo targeting can be a cost effective way to increase your bottom line profits, whether using a free method as described above or, using one of the many filtering services available on the net you should start to monetize your global surfers. One thing you should also consider however is that far from sending your international traffic to a dialer you should search around and find a good mix of adult affiliate programs with a variety of localized paysites, this in itself will enable you to see just how much traffic you have been wasting by using dialers in the past and, it will also allow you to realize the full potential of your new found geo targeted adult traffic.Article written by Lee
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Online Adult Laws – Privacy Policies
To many webmasters and companies working online the fundamental basics of their business is to turn a profit through effective online marketing campaigns and promotions however, within all of this profit making there is a side of business that is so often overlooked or, forgotten entirely, what is this business practice? The law.
In this brief article we will take a look at one such law that comes into effect in California on the 1st July 2004 namely, that all ‘web sites that collect any personal information from consumers to post a privacy policy’. Whilst this in itself is the first law of its kind in the United States it is worth mentioning that this is only a State law that affects California however, that said, where one state starts, others are sure to follow especially considering the huge potential left for the growth of the internet.
Privacy Policies – How Does This Effect You?
The main factor that you must take into consideration with this new law from California is that, because the Internet is truly global, you have no way of telling where one of your surfers are coming from thus, a surfer entering your site from California, may be making you break the law by not displaying a privacy policy should you collect their information. Incidentally, this new privacy policy law does not state what ‘collected’ information requires you to post a policy however, it would seem that personal information such as addresses, phone numbers and email addresses would be the primary target of this new Californian online law.Privacy Policies – The Basics.
So what is a privacy policy, in essence, it is a document informing your site visitors / customers that any information you collect from them, including user submitted information will be used in a specific way, this might be a case of solely being used by yourself or, specifically if you rent out this information you need to tell your surfers / customers exactly who you are renting this information to.Privacy Policies – Overview.
Whether you collect personal information from you site visitors or not the one thing that makes sense is to have a page created ready for the 1st July 2004 so that you can have it online for when you need it, perhaps storing this page on a central domain and linking to that page from all of your other web sites would be the best method to go as far as ensuring you are covered from prosecution or, perhaps creating a keyword rich privacy policy which you can get listed in the search engines is the way to go after all, just because this will become a legal requirement for you it does not mean that you cant profit from the potential traffic going to that page.Article written by Lee
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Content – Keeping your members coming back for more
We know that the first battle for pay site owners is getting the traffic and the signups. But, sometimes this becomes such a focus that we forget the other battle: keeping members interested once you have them. When people pay for a membership to a site they are expecting to get their money’s worth. In return for their monthly fee they are looking for a site that encompasses quality, variety and originality.
As the web grows, so does the online entertainment industry. Four or five years ago there was only a handful of pay sites around compared to the thousands and thousands that are on the net today. Back then, you could literally put any kind of content on your sites and you would have membership, there just was not much choice out there for the connoisseur of porn. Now, potential members are more informed, they know what is out there, they know what they like, and they know what they want to see.
What has to be done to cater to these more discriminating porn shoppers? You have to give them what they want. Here are some useful tips for choosing a content provider and/or content for your pay sites that will keep the members coming back for more:
Go for the exclusive content.
You want to be able to provide your members with something that is fairly fresh and that is not pasted on every pay site on the Internet. The last thing a potential buyer wants to see is a site that is a carbon copy of half the sites out there.
Choose leased content.
Choosing leased content over buying CD’s is a good way to keep your site fresh. Most leased content providers will update their content on a bi-monthly or monthly basis. As well, with leased content, it is just a matter of adding the feed into your site. This alleviates the need for extensive extra graphic design work.
Have a wide variety of content.
Make sure that your site has a little bit of everything a potential member could want: pictures, videos, live feeds, etc. The more you have the better. Many content providers have great package deals available that will include all of these things all set up and ready to put on a site.
Choose a reputable content provider.
You want to make sure that when you choose a content provider that you do not just go for the best deal out there. You want to also look at things like: how much bandwidth they provide, what their technical support is like and last but not least, do they have good customer service.
These are just but a few helpful suggestions to follow when choosing content for your pay site. There are certainly many ways to achieve a high rate of member retention. One thing that many of our customers tell us is that they find that having a least one voyeur feed on their site great for keeping the members coming back for more. Laura’s Condo, one of our voyeur feeds, has one of the best member retention rates around. Visitors get attached to the girls, develop a rapport with them and they do not want to lose that. Hence, they will keep renewing to be able to keep their relationship going with their favorite girl.
The number one thing that pay site owners must remember is that members equal money and in order to keep the cash flow rolling in they must keep the members interested and give them what they want. By spending a little extra money to get high quality exclusive content, you will actually be putting more money in recurring memberships back in your pocket at the end of the day.
Article written by Meredith Murray
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Adult Webmaster Conventions
Networking Overload
Adult Webmaster Conventions – Networking Overload.
As the industry changes more and more another thing that has been overdone to the extreme in recent times is that of the webmaster convention, there used to be two or three of these webmaster conventions a year with the biggest being the Internext Expo – Las Vegas. Now however it seems there isn’t a month that goes by without a new webmaster convention being announced.Webmaster Networking.
Adult Webmaster Conventions however offer all types of webmaster (for the most part) something useful, interaction with other webmasters in a relaxing and friendly atmosphere however, with so many of these conventions to choose from how do you judge which of the monthly shows you should attend and, which of the shows you should not?Webmaster Shows – The Top Three.
In all honesty and, remember these are my own feelings based on attendance at a variety of shows over the last four years I would say if you stick to the main shows then you cant really go wrong, so the must attend shows list from me would include the following.Internext Expo – Las Vegas – January.
Phoenix Forum – Arizona – April.
Internext Expo – Florida – August.By attending all three of these shows you will get the opportunity to not only meet the people and companies you have been doing business with but, also get to meet new webmasters to further develop your business from a range of levels including new webmasters right up to the industry old timers.
Webmaster Conventions Advice.
When you consider attending your first adult webmaster convention you should keep one thing in mind, the shows themselves can often be costly so far as airfares and hotel accommodations so, you should book early to enable you to plan your budget for the shows and, also to ensure that you get the best deals available.Many of the larger shows are held in hotels such as The Venetian in Las Vegas which is directly next door to the convention center itself as is the Doubletree La Posada at the Phoenix Forum and the Westin Diplomat at the Florida show however, don’t be afraid of booking a hotel down the block from the one where the show is actually being held, often you will find people staying at hotels outside of the convention location and this means you can often relax with them away from the hustle and bustle of the show itself.
Webmaster Conventions Overview.
With so many webmaster conventions being held each year one thing is for certain, webmaster want to network at new places and often, these conventions can yield more business by themselves than a simple phone call or email however, be careful of the conventions or parties you choose to attend, just because a lot of people appear to be going to a specific party, it dos not mean you will get any business done there, choose your webmaster show attendance wisely and more importantly, make sure you have a set list of goals to achieve once you actually get to the convention itself.Article written by Lee.
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Adult Exit Traffic
How Do You Use It?
I honestly do not think there is a webmaster working in the adult industry to date who has not seen a warning page for a free or avs site with both an enter and an exit link, the enter link goes to the main body of the site in question whilst the exit link goes to some other link, normally disney.com or google.com or some other url where the webmaster in question is quite literally throwing their traffic and money away.
Instead of wasting your exit link traffic to a site that doesn’t make you a cent why not utilize this traffic to feed additional revenue streams, for example, most of the larger adult sponsors now have penis pill programs or dating sites, you could include your affiliate id in the exit link and send your traffic there, after all, the surfer you have on your site isn’t looking for porn so, offer them an alternative which, can still add to your bank balance.
So What Are The Alternatives?
The alternative types of sponsors you should be using on your exit links can vary widely however, the best type of site to send them to would be a sponsor offering products and services such as penis enlargement programs, online pharmacies, history eraser type products or, even a link to a site like amazon.com if the program you use allows for that.Basically you should try to maximize all the traffic you get to your site whether that be by using exit consoles or links, make sure that for each and every surfer you send to the front page (warning) of your site that if they decide to back out or click on a link to leave that you send them somewhere to give them the option of spending money and ultimately earning you revenue.
Article written by Lee.
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SMS Marketing To MMS Marketing – WAP Billing Solutions
MMS Billing (Multimedia Message Billing) is going to be one of the next huge leaps forward for the online industry’s, with more and more surfers firing up their cell phones to visit our sites and properties we need to start looking at the ways in which we can ultimately bill these types of customer and this is where MMS Billing comes into play.
MMS Billing – What Is It?
MMS Billing is a method of charging surfers using cell phones for access to your sites and services. Much like how the SMS Billing model works however, rather than solely billing for text or images, you can utilize MMS Billing on a wide range of rich media applications including movies, sound and, flash applications.MMS Billing – What Are The Costs?
The costs for MMS Billing can vary greatly depending on your MMS Billing provider however, as a rough guideline, you can expect to pay anywhere between $0.10 and $0.50 per purchase through the MMS Billing method.MMS Billing – An Overview.
MMS Billing is still in its infancy across the internet however, with more and more sites becoming WAP enabled and, more and more surfers turning their cell phones on to browse our websites this billing model will soon grow to what the current SMS Billing model is today.Article written by Lee
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10 Killer Advertising Sentences
10 Killer Advertising Sentences.
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.
1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.
2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.
3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.
4. As you’re skimming through this, you’re beginning to think you have nothing to lose and everything to gain by trying out our product.
5. As you’re scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.
6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.
7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.
8. You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.
9. You don’t realize it yet but, in a few short minutes you’ll realize that you can’t put off this vital purchase and then you’ll be yanking out your credit card.
10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.
I hope this article has given you some insight as to how we, as webmasters, can actually ‘manipulate’ the surfer into doing what we want them to and, ultimately, into making us money.
Article written by Lee.
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Protecting Your HTML Code With JavaScript
We all know that source code theft is wrong and covered by copyright never the less some webmasters will inevitably try to steal the work that the honest ones amongst us create.
Unfortunately, there is no sure fire way to stop people from stealing our HTML code but, we can make it hard for them.
The following JavaScript coding, when placed in your <body> tag can make it harder for the opportunistic webmaster to steal your coding.
Simply copy and paste everything below into your body tag and change the text in the var message=”” field.
<!–Start Copy–>
<SCRIPT language=”JavaScript”>
<!–
var message=”Copyright 2000 by Your Site. WARNING ! All content contained within this site is protected by copyright laws. Unauthorized use of our material is strictly prohibited.”;
function click(e) {
if (document.all) {
if (event.button==2||event.button==3) {
alert(message);
return false;
}
}
if (document.layers) {
if (e.which == 3) {
alert(message);
return false;
}
}
}
if (document.layers) {
document.captureEvents(Event.MOUSEDOWN);
}
document.onmousedown=click;
// –>
</SCRIPT>
<!–End Copy–>Whilst this is not a sure fire way to stop the occurrence of HTML theft as mentioned already it will deter those webmasters who perhaps were there for the simplistic reason of viewing your source code.
Article written by Lee
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Golden Rules For Finding A New Domain Name
We all know by now that domain names are being registered at an unbelievable rate and, whilst the vast majority of ‘decent’ domain names have already been registered there are still some god domains to be registered and, this article will give you some insight into how you can choose an effective domain for your business purposes – regardless of what they are.
Avoid Play On Words.
Whilst sitting at a bar you come up with an idea for a domain www.4play.com and, at the time this might seem like a great domain name to buy however, before you head to your favorite register and purchase the domain stop to think about the long term implications.Let me explain this a little more using the example www.4play.com lets think about this, every time you mention the domain in a conversation people are more likely to head across to www.foreplay.com or www.fourplay.com first as a type-in. This is also true of the other abbreviation styles of ‘internet slang’ remember the days of the ‘dot com’ registrations, you know domains such as www.dotsex.com looking back now, these seem ridiculous to have been registered however, at the time they were popular but they died their death years ago.
Think Investment.
A good ‘commercial’ domain must be able to distinguish itself from the competition, there are several ways to achieve this for example:Consider Your Target Audience.
Aim your domain at a specific, yet broad market audience. use tools to narrow down what your customers (surfers) are looking for, narrow this list down to a select few domains and then, narrow the list down some more.Follow Trends Or… Create Them.
If you are serious about picking a good domain name or two then be prepared to invest the time required to get a good domain name. Research the latest trends on the internet, see what products or services are ‘hot’ and will be around long term and also see which domains are just a flash in the pan.A good example of ‘long term’ domains would be www.europeanwebmasters.com which i registered several years ago when, in all honesty, the foreign markets were not even thought about however, you cant go to any forum nowadays without someone asking about the international marketplace.
Act On A Whim.
In complete contrast to my opening statement in this article, if you think you have a solid business idea, act on it, the chances are someone else will also think of the same idea as you and, if you don’t get the domain name first, they will.Alternative Buying.
So you have decided that you do want to buy www.4play.com before you make your purchase have a look at what other variants of this domain are available, for example, you might like to check registrations of www.4-play.com, www.for-play.com, www.forplay.com, etc etc.If you have a great business idea, make sure you have all of your bases covered, just because you are starting a new craze, that doesn’t mean the domains will be available for registration tomorrow or next week.
By purchasing all the variants of the high quality domain you have thought of you are, in effect, eliminating all of the competition you could face long term.
Don’t Cyber-Squat.
If you are a serious domain buyer, avoid tailgating on other peoples domain names unless of course, it has enormous potential for example, if someone has registered a generic domain such as www.123456.com but failed to register www.123-456.com why not register the available domain? You are not impeding on anyone’s property rights and, you might benefit from some mis-typed traffic at the same time. As with any type of mis-typed domain, before you register it, seek legal advice, a few dollars spent before registering the domain could save you thousands afterwards.Fools Rush In.
Don’t automatically buy the first domain name you think of, think on it some more, sleep on it if you have to, ask your family and friends on their opinions. Although the really good domain names have virtually almost all gone, its better to carefully think out each and every domain name purchase you make and save yourself some money long term than to rush in and buy a domain that wont be any use and have to register a new domain to take the place of the first.In addition to the above don’t sit on a really good domain name idea forever because, forever comes a lot sooner than you may think.
Hopefully this article has given you some useful information in respect of registering new domain names and you can put this information to good practice when buying domains. Article written by Lee
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Converting Japanese Traffic – The Niche Paysites That Work
Up to this point we have only looked at the European traffic sources and what niches convert for them however, we will now take a look at the Japanese specific adult surfers and, see just what makes them tick when they come to look online for porn.
Japanese Adult Traffic – Dispelling The Myths.
Contrary to popular beliefs Japanese porn surfers are not all looking for Bukakke or Hentai orientated adult sites in fact, the results we saw far from backed this up. Also, many webmasters believe Japanese traffic is worthless again, from our results this is simply not the case.Japanese Adult Traffic – The Niches.
We were extremely pleased with the results we found from the Japanese traffic we got to our hub sites in fact, we altered the type of sponsors we used on our Japanese hubs so that we could see just how well this type of international adult traffic converted and, i think you will see the results are worthy of you sending your Japanese adult traffic to sites that do not encompass dialers as the only means of revenue for those surfers after reading this article.Asian.
We set up a small niche specific ‘Asian’ hub trap that we could use to primarily filter our Japanese traffic through and, as we expected, very little of the traffic actually purchased memberships to these sites that were supposedly made specifically for Japanese surfers instead, all but 2 sales came from sites outside of this ‘Asian’ specific hub.Ebony.
By far our best converting niche on Japanese traffic, the sales figures we saw from a join perspective were enough to warrant that we altered the rest of our hub site to ensure maximum exposure of the Ebony niche sites we were using to get them in front of the Japanese surfer as quickly as possible.Anime / Hentai / Toon.
Again another surprise, the sales we saw on these niche paysites were lower overall when compared to sites in completely different niches what was also surprising about this is that the vast majority of adult webmasters will actively push their Japanese traffic to sites in this niche.Bukakke.
Finding a Japanese Bukakke sponsors was impossible for us, instead, we opted to send the traffic to a US only paysite and, as expected, we had no sales for this niche on the Japanese traffic we saw flowing through our sites. As mentioned above with the Anime niche, this is often the first type of site adult webmasters will send their Japanese speaking traffic too and, as we thought, this is wrong.Teen.
The teen niche converted really well for us, not as well as the ebony niche did but non the less, we received a steady amount of signups each month, this steady signup rate was also added to by recurring incomes from the previous months signups towards the end of our three month test period.Gay.
As with the Bukakke niche paysite we received absolutely no sales to the Japanese gay paysite we used in our hub site this was surprising as even with the other international traffic we had gotten at least one sale a month but, alas, it seems the vast majority of Japanese surfers do not want to see naked men online.Amateur.
Specifically amateur web cam sites converted for us on our Japanese traffic and again, this was good because of the rebills at the end of the month in fact, we still have some rebills continuing now some 5 months after our test period ended.Japanese Adult Surfers – An Overview.
As expected at the start of the test period, Japanese adult surfers are not primarily interested in Bukakke and Anime sites in fact, it would appear they were primarily interested in the Ebony paysites we had to offer them. This is interesting in itself because, when offered ‘Asian’ niche paysites we only achieved 2 sales a month compared to the vast amount of sales to the Ebony niche, I think it might be worthwhile re-visiting Japanese traffic at a later date so we can evaluate exactly what preferences they have over time.One other thing we discovered when testing the Japanese traffic was that, as we have been saying for a long time, Japanese surfers do hold credit / debit cards and, will use them online if their needs can be matched. This is good as if, like us, you use recurring sponsors on this type of traffic you will see some good long term residual income.
Article written by Lee
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