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Robots.txt – Control The Robots That Crawl Your Sites
By writing a structured text file you can indicate to robots that certain parts of your server are off-limits to some or all robots. It is best explained with an example:
# robots.txt file for general use on web servers.
User-agent: webcrawler
Disallow:User-agent: googlebot
Disallow: /User-agent: *
Disallow: /cgi-bin
Disallow: /logs
The first line, starting with ‘#’, specifies a comment.The first paragraph specifies that the robot called ‘webcrawler’ has nothing disallowed: it may go anywhere.
The second paragraph indicates that the robot called ‘googlebot’ has all relative URLs starting with ‘/’ disallowed. Because all relative URL’s on a server start with ‘/’, this means the entire site is closed off.
The third paragraph indicates that all other robots should not visit URLs starting with /cgi-bin or /log. Note the ‘*’ is a special token, meaning “any other User-agent”; you cannot use wildcard patterns or regular expressions in either User-agent or Disallow lines.
Two common errors:
Wildcards are not supported: instead of ‘Disallow: /tmp/*’ just say ‘Disallow: /tmp’.
You shouldn’t put more than one path on a Disallow line (this may change in a future version of the spec)
Ultimately, without the use of robots.txt files on your servers/domains, you are risking a variety of potential problems including, unauthorized access to your cgi directory, unauthorized viewing of your site stats, possible spamming of the search engines by accidental crawling of doorway pages.One distinct advantage however of having a robots.txt file on your server is that, quite simply, you will be able to tell when and where your site has been indexed or potentially indexed as, all robots will automatically call for the robots.txt file BEFORE any other page on your server so, as long as you keep an eye open for any calls of this file, you can see who is knocking at your site for indexing purposes.
Below is a robots.txt example that you can copy and paste into a text document to use on your own server:
<!–Start Copy Below This Line–>
User-agent: *
Disallow: /cgi-bin
Disallow: /logs<!–End Copy Above This Line–>
The above will allow all spiders to crawl all of your site except the subdirectory’s ‘cgi-bin’ and ‘logs’ which, may be altered to suit any subdirectory’s you do not wish the spiders to crawl on your server.
Article written by Lee
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Using .htaccess Effectively
The .htaccess file is an ASCII text document that can be placed in any directory on your site. It can be used to control access to files and directories, and customize some server operation in your site. A .htaccess file can be created in any word processor but must be saved as text only. You must use FTP software in ASCII mode to upload or edit your .htaccess file. For the examples provided here, place the .htaccess file in your root directory.
There are a variety of functions that you can control using .htaccess some of the more useful of these are explained below:
Custom Error Messages.
Add the following to the .htaccess file::
ErrorDocument 404 /notfound.html
After “ErrorDocument” specify the error code, followed by a space, and then the path and filename of the .html file you would like to be displayed when the specified error is generated, each specific error code is detailed below with the recommended codes to be used in the .htaccess file in bold :
200 OK
206 Partial content
301 Document moved permanently
302 Document found elsewhere
304 Not modified since last retrieval
400 Bad request
403 Access forbidden
404 Document not found
408 Request timeout
500 Internal server error
501 Request type not supportedUsing the codes above your error section of the .htaccess file should look like this:
ErrorDocument 301 /notfound.html
ErrorDocument 400 /notfound.html
ErrorDocument 403 /notfound.html
ErrorDocument 404 /notfound.html
ErrorDocument 500 /notfound.html
ErrorDocument 501 /notfound.htmlRedirect to a Different Folder.
Add the following to the .htaccess file:
RewriteEngine on
RewriteRule ^/oldfolder(.*)$ /newfolder/$1 [R]This redirects the user from /oldfolder/anyfile.html to /newfolder/anyfile.html, when the .htaccess file is uploaded to the otherwise empty “/oldfolder” directory.
Denying User Access.
Add the following to the .htaccess file:
<Limit GET>
order allow,deny
deny from 000.00.00.
deny from 000.000.000.000
allow from all
</Limit>This is an example of a .htaccess file that will block access to your site to anyone who is coming from any IP address beginning with 000.00.00 and from the specific IP address 000.000.000.000 . By specifying only part of an IP address, and ending the partial IP address with a period, all sub-addresses coming from the specified IP address block will be blocked. You must use the IP addresses to block access, use of domain names is not supported
Redirect a Machine Name.
Add the following to the .htaccess file:
RewriteEngine On
Options +FollowSymlinks
RewriteBase /
# Rewrite Rule for machine.domain-name.net
RewriteCond %{HTTP_HOST} machine.domain-name.net $
RewriteCond %{REQUEST_URI} !machine/
RewriteRule ^(.*)$ machine/$1This will redirect requests for the machine name machine.domain-name.net to the directory machine on the site domain-name.net.
Different Default Home Page.
Add the following to the .htaccess file:
DirectoryIndex filename.html
Then a request for http://domain-name.net/ would return http://domain-name.net/filename.html if it exists, or would list the directory if it did not exist.
To automatically run a cgi script, add the following to the .htaccess file:
DirectoryIndex /cgi-local/index.pl
This would cause the CGI script /cgi-bin/index.pl to be executed.
If you place your .htaccess file containing the DirectoryIndex specification in the root directory of your site, it will apply for all sub-directories at your site.
Preventing Hot Linking.
Add the following to the .htaccess file:
# Rewrite Rule for images
RewriteCond %{HTTP_REFERER} <URL of page accessing your domain>
RewriteRule ^(.*)$ http://<same as above URL>You would replace the <URL of page accessing your domain> above with the domain name and path of the page that is referring to your domain. For example: www.theirdomain.com/users/mypage/
The RewriteCond directive states that if the {HTTP_REFERER} matches the URL that follows, then use the RewriteRule directive. The RewriteRule directive will redirect any reference back to the referring web page.
Using the above you should, safely be able to publish your sites on the internet knowing that you will not be privy to bandwidth thieves via hotlinking and also, that you will not lose any traffic through pages that are ‘not found’.
Article Written By Lee
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Direct Debit Payment Explained
Something that is very rarely spoken about as a means of payment is Direct Debit, this is a popular payment method across Europe and, especially in the United Kingdom. Direct Debit can offer your surfers a cost effective, easy way to pay for products and services from your site especially, if they have a ‘recurring’ cost associated with them.
Direct Debit – What Is It?
Direct Debit is quite possibly one of the simplest ways to collect funds from your surfers basically, a form is filled out by the surfer, where they enter their bank payment details, account number, name, sort code. Then, the form is signed either electronically or, in person by the customer, in this case, electronically by the surfer.Once you have the direct form filled in by your surfer, you may continue to deduct funds from the bank account on the Direct Debit form until such a time whereas the surfer cancels the Direct Debit agreement.
At the present time, around 45% of the population in the UK currently choose to pay their utility bills online by Direct Debit and, around 75% of the total population in the UK have used Direct Debit at least once in addition Direct Debit is also an alternative method of payment in the vast majority of European countries and, it is also used (although not as much) in Australia.
Direct Debit – What Are The Cost?
Direct Debit payments cost around $0.5 for you as a merchant to process, however, this charge, rather than happening on the processors side of the transaction, happens when the Direct Debit request hits your banking account.This in itself is god news after all, you now ensure that if a membership or product costs $35 per month, you will get virtually the full cost of that membership until such a time when the surfer cancels the direct debit at their bank.
Direct Debit – An Overview.
All in all, Direct Debit is probably one of the only payment solutions that allow you to collect the full price from your surfer at the point of sale and, furthermore, because the Direct Debit method of payment is trusted, this offers your surfers something that no other form of payment can – Peace of mind. There is however one major drawback to this method of payment, it is very hard to find processors that will allow you to utilize Direct Debit on your sites in fact, to date, the main use for the Direct Debit payment method has been payments of utility bills, Gas, Electricity, Water Supply, etc however, many financial institutes will let you pay for goods and services using Direct Debit on ‘credit’ terms which can vary from 1 day to a year interest free or, not as the case so often is.I strongly feel that within the next 12 months this method of payment could become advantageous to the adult webmaster however, the current online payment processors need to be pushed in order for this to become as widespread as credit and debit card processing is. That said, there are a few online adult companies already accepting Direct Debit as a form of payment so, at least the ‘DD’ revolution has already started.
Article written by Lee
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Cascading Style Sheet Basics
CSS (Cascading Style Sheets) have been around for a while now, and act as a complement to plain old HTML files.
Style sheets allow a developer to separate HTML code from formatting rules and styles. It seems like many HTML beginners’ under-estimate the power and flexibility of the style sheet. In this article, I’m going to describe what cascading style sheets are, their benefits, and two ways to implement them.
Cascading What’s?
They’re what chalk is to cheese, what ice-cream is to Jell-O they complement HTML and allow us to define the style (look and feel) for our entire site in just one file!They get their name from the fact that each different style declaration can be “cascaded” under the one above it, forming a parent-child relationship between the styles.
They were quickly standardized, and both Internet Explorer and Netscape built their latest browser releases to match the CSS standard (or, to match it as closely as they could).
So, you’re still wondering what a style sheet is? A style sheet is a free-flowing document that can either be referenced by, or included into a HTML document (Kind of like using SSI to call a file but not, if that makes sense). Style sheets use blocks of formatted code to define styles for existing HTML elements, or new styles, called ‘classes’.
Style sheets can be used to change the height of some text, to change the background color of a page, to set the default border color of a table the list goes on and on. Put simply though, style sheets are used to set the formatting, color scheme and style of an HTML page.
Style sheets should really be used instead of the standard , < b >, < i > and < u > tags because:
One style sheet can be referenced from many pages, meaning that each file is kept to a minimum size and only requires only extra line to load the external style sheet file
If you ever need to change any part of your sites look/feel, it can be done quickly and only needs to be done in one place: the style sheet and furthermore, it is done globally.
With cascading style sheets, there are many page attributes that simply cannot be set without them: individual tags can have different background colors, borders, indents, shadows, etc.
Style sheets can either be inline (included as part of a HTML document), or, referenced externally (Contained in a separate file and referenced from the HTML document). Inline style sheets are contained wholly within a HTML document and will only change the look and layout of that HTML file.
Open your favorite text editor and enter the following code. Save the file as styles.html and open it in your browser:
Cascading Style Sheet Example.
h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}This is one big H1 tag!
When you fire up your browser, you should see the text “This is one big H1 tag!” in a large, blue Verdana font face.
Let’s step through the style code step by step. Firstly, we have a pretty standard HTML header. The page starts with the tag followed by the tag. Next, we use a standard tag to set the title of the page we are working with.
Notice, though, that before the tag is closed, we have our tag, its contents, and then the closing tag.
h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}When you add the style sheet code inline (as part of the HTML document), it must be bound by and tags respectively. Our example is working with the tag. We are changing three attributes of the ’s style: the text color (color), the font that any tags on the page will be displayed in (font-family), and lastly, the size of the font (size).
The code between the { and } are known as the attributes. Our sample code has three. Try changing the hexadecimal value of the color attribute to #A00808 and then save and refresh the page. You should see the same text, just colored red instead of blue.
An Example Of An External Style Sheet.
External style sheets are similar to internal style sheets, however, they are stripped of the and tags, and need to be referenced from another HTML file to be used.Create a new file called “whatever.css” and enter the following code into it:
h1
{
color: #a00808;
font-family: Verdana;
size: 18pt
}Next, create a HTML file and name it test.html. Enter the following code into test.html:
External Style Sheet Reference Example.
This is one big H1 tag!As mentioned above, you can see that the actual code in whatever.css is exactly the same as it was in the inline example. In our HTML file, we simply place a tag in the section of our page. The rel=”stylesheet” attribute tells the browser that the link to the external file is a style sheet. The type=”text/css” attribute tells the browser that whatever.css is a text file containing CSS (cascading style sheet) declarations. Lastly, the href=”whatever.css” attribute tells the browser that the actual file we want to load is whatever.css.
Conclusion.
Well, there you have it, a quick look at style sheets and how to implement both an inline and external version. Checkout the links below if you’ve never worked with cascading style sheets before. You will be surprised at some of the things you can do with them!Article written by Lee.
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Pay Per Click Or Search Engine Optimization
What would you choose to run your business? Well each has their own benefits and drawbacks over one another.
PPC or SEO The Breakdown.
Pay Per Click or, PPC as it is most often referred to looks to the novice to be the better option for ‘immediate’ traffic results, you enter your desired keywords, place your minimum / maximum bid amount and you are set for top PPC engine listings for as long as you can maintain the balance in your engine account.Search Engine Optimization or, SEO on the other hand, is the more traditional way of attaining high ranking search engine pages. Either you or an SEO expert optimizes your websites pages and random other elements of your website and hopefully within a month or two, you achieve high rankings in the major search engines.
So Which One? PPC or SEO?
Generally speaking, SEO work is most commonly more cost effective to your business than utilizing PPC results to gain your traffic, you could pay an SEO expert anywhere from $500 plus to optimize your site and get high rankings indefinitely or, you could put that $500 into a PPC engine account and get high rankings until such time as your account balance runs dry.But lets look at this in terms of actual traffic…
Say you get 1000 visitors to your SEO based website which you paid $500 for, each visitor has cost you $0.50c now lets say your site remains at the top of the engines for a few months perhaps even years each month you receive another 1000 visitors to your site, you have basically cut the cost of each surfer hitting your site down to less than a penny per hit (not taking into account bandwidth costs obviously).
Now, on the other hand, you want to attract 1000 visitors from your chosen keywords via the PPC engines, most Pay Per Click search engines have a minimum bid amount of $0.05c per hit so right away in your first month, you could receive a potential 10k hits however, as most of you who have already tried your hand at the PPC engines will know, getting 10k hits for one or more keyword at a cost of $0.05 is hard to do, in fact, some would say almost impossible. Non the less let us keep going with this minimum bid amount for the time being.
Immediately, you can see that you are already restricted to the actual amount of traffic you can receive from the PPC results to 10k hits however, this isn’t the case with the SEO traffic, you could potentially hit your top chosen keyword and stay there until another site out-optimizes you or, your site needs to be optimized again.
Ultimately, the reasons you will choose over one or the other will be for either ease of traffic generation, PPC will allow you to gain almost instantaneous targeted traffic form the second you open your PPC account up until the point when your account funds empty whilst, SEO work will give you long term targeted traffic over time and, in most instances, this SEO traffic can last for years making the cost of the initial SEO work minimal.
In Closing..
Search Engine Optimization can last you years and years whilst Pay Per Click results can diminish in a relatively short amount of time depending on the amount of bid needed to achieve top listings.However lets look at a third option, using both PPC results and SEO results in conjunction with each other to minimize the traffic you lose from your SEO work and, to minimize the traffic you lose from your PPC results this will afford you the time to see what works with your Search Engine Optimized sites whilst being able to play with the targeting of keywords on your PPC traffic, once you have both types of search engine figured out, you can put them both together and use them to increase the traffic to your site for years to come.
Article written by Lee
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Everybody’s Going Gay
The past few months in the online adult industry have seen some rather dramatic changes happen from Visa charging additional fees to accept their credit cards online, Paypal no longer processing adult and, several large companies going out of business. However, one thing that also seems to be changing for the better is the amount of webmasters looking at new niches to promote. Surprisingly, the one niche that many webmasters are looking at is that of the gay niche.
Where The Money’s At.
For years, the adult webmaster community has been split amongst themselves, those that are only focused on straight niches and, those that focus on gay niches however. As of late, more and more of those webmasters from the first group are looking to make additional income from the gay niche. With this inevitable surge in gay adult sites coming online, there are bound to be some knock-on effects, and those webmasters just starting to look at the gay niche, will return to what they know. However, for most, i think this is going to be a fruitful encounter with one of the industry less socially accepted markets. Many of the webmasters who have been concentrating solely on the straight market for their income are going to realize just how much money they have been losing out on for all these years. And with this realization, comes its own set of problems for the industry as a whole.The Gay Market.
Whether you are a straight webmaster or a gay webmaster the one thing that will become apparent is that your sites are going to reflect you in both, how they look and, the marketing techniques you use. More importantly, the attitude you have towards your gay surfers will in fact show through. Many of the straight webmasters whom, perhaps are not as tolerant towards this niche will, almost certainly fail before they can really get going. Marketing gay adult sites is far different than marketing straight adult sites. You have to know the surfer, understand what they want and, more importantly, know the terminology in the gay market. Many times a post can be seen on various message boards belittling those webmasters who are openly gay – often accompanied by terms such as ‘fag’, ‘queer’, ‘homo’, etc along with with images being posted that, quite frankly, would turn most people’s stomach.The gay niche is much more than just a single online market, it is a whole lifestyle unto itself. While this lifestyle is affluent (having an abundance of readily available money to spend) it will take a lot of work and perseverance to ensure you get your share of this market.
Starting Points.
As I mentioned above, the main thing many webmasters are going to have to learn are the terms of the gay market, what is a twink? A bear? A cub? What products work well on gay sites? Despite what most people think, you cant just throw up some banners with naked men on them and turn a profit. Match your content to a niche and then, match your advertising to your content, what use is it having bears on a site if, the paysite you are promoting features Teens ‘n’ Twinks?Similarly, your text links, ‘Click Here For Hot Gay Action’ might get you a few clicks but, by targeting your surfers even more, you will see how some of the gay niches can really turn a profit. The trick is this, get the surfer to your site and actually give them something that you think will suit their desires. This may mean making a 10% commission on a sex toy sale as oppose to a $35 commission on a pay site membership. And so be it. Those 10%’ers start to add up after a few sales.
In Summary.
To summarize, the gay niche will make you money however, to make money you will need to invest something that, perhaps isn’t for everyone – a lot of time and understanding. Marketing the gay niche isn’t for everyone, we have seen this too many times. However for those who are, spending time adding a gay market portfolio to there straight, with a little time increase your overall income significantly.Article written by Le
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Sample Adult Model Release Form
For many webmasters the option of being able to shoot their own content is a wholly viable one as such, you should ensure that the models you are using sign a suitable release form. Below we have set together a pretty industry standard model release form which you may duplicate if you so wish. European Webmasters would however, recommend that you get professional legal advice in respect of this matter and that this is no substitution for proper legal advice.
I, (Please Print) ____________________ (Model), for good and valuable consideration, the receipt of which is acknowledged, give to [INSERT YOUR LEGAL NAME HERE] (Photographer), his legal representatives, successors, and all persons or corporations acting with his permission, unrestricted permission to copyright and/or use, and/or publish photographic portraits or pictures of me, and the negatives, transparencies, prints, or digital information pertaining to them, in still, single, multiple, moving or video format, or in which I may be included in whole or in part, or composite, or distorted in form, or reproductions thereof, in color or otherwise, made through any media in his studio or elsewhere for art, or any other lawful purpose.
I hereby waive any right that I may have to inspect and approve the finished product or copy that may be used in connection with an image that the Photographer has taken of me, or the use to which it may be applied.
I further release the Photographer, or others for whom he is acting, from any claims for remuneration associated with any form of damage, foreseen or unforeseen, associated with the proper commercial or artistic use of these images unless it can be shown that said reproduction was maliciously caused, produced and published for the sole purpose of subjecting me to conspicuous ridicule, scandal, reproach, scorn and indignity.
I acknowledge that the photography session was conducted in a completely proper and highly professional manner, and this release was willingly signed at its termination.
I certify that I am not a minor under the laws where I live, and am free and able to give such consent.
Model’s signature:_________________________ day___/month___/year_____ Address:___________________________________ City:______________________________________ State/Province:______________________________ Country:___________________________________
Zip/Postal Code:_____________________________
Country area code and home telephone number:(______)____________________________
Witness (non family member):___________________________________
Witness (non family member):___________________________________
This form will be retained with the negatives, transparencies, digital media, and/or contact sheets. day___/month___/year_____ {INSERT YOUR LEGAL NAME HERE}.The above model release form is to be used as a mere example form and, when entering into any contractual agreement with any model for photographic / video work you should always seek proper legal advice.
Article written by Lee.
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Barter For Business – Cost Free Trading
Whether you are a designer, traffic broker, content provider or, web host the one thing that will connect your business in some form is that other webmasters at some point, will want the services and products that you offer. With this in mind, you are instantly at an advantage the reason for this advantage will become apparent in this brief article.
Bartering Goods And Services.
Bartering is a business practice that is as old as mankind itself, from the stone age right up to the present day individuals have been trading their goods and services for other goods and services of like value. This is where your advantage comes into play. Perhaps you are a web hosting company in need of design work or, perhaps you are a designer in need of traffic, either way, there will always be other webmaster who want the services you offer and, in return they will offer services that you require. This is the absolute fundamental basis of the barter system, trade one product or service for another in order to improve the way in which you do things.Finding A Company To Barter With.
The problem that so often arises when bartering is involved however is finding a vehicle for you to start the bartering process. More often than not you can find someone on a message forum that will be willing to barter your services however, this is not always the case and so, you should turn to email to instigate the initial contact.Asking For A Barter – How To.
First and foremost, before sending an email or making a post asking to barter your services or products you should compile a list of items that you need, this could be content, advertising, graphics work or even web hosting, either way, by having a clear concise list of what you are in need of and, more importantly, what you can offer in return prior to sending an email will help you out immensely.Now that you have your list of services you require and what you can offer in return it comes to the initial contact, the first thing you should do is explain what it is you are proposing as clearly as possible, explain why a barter with you will become a win/win situation for the both of you as well as making sure you drop a compliment or two about their company in the email. Also, you should prove why offering your services in exchange for theirs will be a fair trade, by doing all of this at the first point of contact you stand a much better chance of them accepting your trade proposal.
Bartering – Recap.
Bartering is a strong tool that can help you build your business from the very second you start it however, with this strong tool also comes the opportunity for it to become a strong negative when running your business. To much time concentrating on bartering services can take away from running your business to its fullest, rather than trying to barter services all the time, ensure you build a good capital up so you are able to invest in services to build your business. Either way, whether you choose to barter or not, this method has been proven in success for thousands of years, why not try it out for yourself?Article written by Lee.
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Designing A 404 Error Document
Designing A 404 Error Document.
Now that we know how to use .htaccess let’s get into how exactly to effectively design a 404 error document page. Here are a few tips when building your document:Keep The Design Constant.
That is, whatever design your web site supports, consider keeping that design when building your error document. This is not mandatory, however. If you have a good reason to stray from your design, then do so. Otherwise, keep it constant.
Use Attractive Dialog.
Do not use the word error. Error signifies something is terribly wrong, and while that may be so, you should give that information to your visitor in a very friendly way. Instead, consider writing “Sorry, the page you were looking for is not available at the moment”.
Include Contact Information.
Obviously, you want to fix the error, so give the user every opportunity to e-mail you about the error. Some users will not bother to do so, but you still need to give them the opportunity.
Keep The Visitor Moving.
Often, 404 error pages are like road blocks, or brick walls that the user cannot pass through. You need to break through the barriers and allow the visitor to keep traveling through your web site. If your web site supports a search capability, include a form on your error document to let them search for the information they were originally seeking. At the very least, include a link to your home page.
Give Them A Site Map.
When the user clicks upon a page that is no longer available, or was mistyped by the webmaster, consider adding a link to a site map page, or include your site map right on your 404 error document, so the user can get their bearings within your site, and can locate their desired content quickly and easily.
Give Them Help.
List tips on your error document page to help the visitor diagnose the error. For example, ask them to double check the URL in their browser’s address bar. If it’s correct, politely ask them to e-mail you to report the error. Also suggest that they visit your home page (or search utility) to find the information they are after.
List Some Popular Links.
Provide the user with a few links to your most popular content areas of your web site, as it is more likely they were searching for that content than anything else.
As you have seen, error documents are more important than you may think. Merely having a custom error page shows you have put forth effort on your web site and want to help the user find the information they need. Error documents are easy to create and adds professionalism to any web site.
Article written by Lee
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Mixing Business With Pleasure
Regardless of your status in the world of web mastering there will come a time when you will want to attend one of the numerous webmaster seminars. However, what should you do to plan for the day you attend your first seminar, are there some things you should aim for and things you shouldn’t? Well in this article we will take a look at planning your conventions.
Before attending the convention of your choice there are a few things that you should prepare these are.
Exercise.
get out for half an hour each day at least two weeks before the day of your journey to the convention. You will be surprised at how much time you will spend walking around the convention floor and, by getting some basic exercise in before hand you wont feel the strain of being on your feet for hours at a time instead of being sat in front of your computer.
Contacts.
Make a list of people that you want to see and arrange with them in advance a time to meet up and have a chat. Most people who attend these conventions are busy for the entire course of the show. You may not get a chance to pop by their booth and talk tot hem if someone has already beaten you by booking a time to chat with the person you want to meet. It is also a good idea to trade hotel and cell phone information before leaving for the show, this way, if anything happens to make you miss a possible appointment you can call or leave a message informing them you will either be late or canceling.
Seminars / Parties.
Take a look at the events and seminars happening at the convention before you go, plan which ones you will want to attend make a list and take it with you. This will save you countless hours of wandering around aimlessly hoping to make all of the seminars and get to as many parties as you can in three days.
Booths.
Look at who is exhibiting at the convention, find out their booth number and make a note of it. List any specific details you may want to speak to the booth owners about. You can guarantee if you go unprepared you will miss out that important question or selling opportunity you wanted to make.
Baggage.
When packing your suitcase for the convention make sure you leave plenty of room for convention give a ways, You will be surprised at what you will be given for free at these shows, t-shirts, toys, books, flyers, you name it, you will be offered it.
So, you have done the pre check, what do you do when you actually arrive at the convention?
Food.
Eat at every opportunity you get. Most people will end up not eating for the entire length of the convention. perhaps even arrange to meet up with someone you want to talk to in a restaurant and grab a bite to eat whilst talking business.
Business Cards.
Take them and lots of them. Everyone and anyone will ask you for your contact details, if you have a bunch of business cards with you at all times, you can just hand them out. Make sure you include your full contact details, your name, nickname, email, icq and, aim contact details. The more ways you give someone to reach you, the more chance you have of them actually attempting to get in touch with you.
Clothing.
Wear comfortable, clothing and shoes. Think casual but, also think business, shorts and t-shirt may be good for comfort but, it doesn’t portray a good business image and, that’s the sole reason you are attending the convention, to do business.
Parties.
If you get offered an invite to a party, take it, plans change so quickly at the conventions, your friends may suddenly feel tired and you have nothing left to do, attend a party, then you have another opportunity to network some more.
Behavior.
Although the conventions are a fun atmosphere, don’t forget that they are in the first instance a place to do business, treat it as such, you may miss out on the ideal business opportunities if you are acting like a drunk ass hole. This will reflect badly on you long term.
You have taken in all the events you can handle, you have made your way back home what next? how exactly do you put this information and your new found contacts to use?
Business Cards.
Go through all the business cards you have been given and send your new found contacts a quick email thanking them for their time. This will be a good way for you to give them another reminder of what you spoke to them about and, I have personally gotten more business from the shows using this follow up method than if I had just waited for them to contact me.
Notes.
If you made any notes at the show, take a few minutes to re-write them, keep them safe in a notepad, you never know when one of these bits of information may come in handy.
Well, that’s pretty much it for the basics of the adult conventions, obviously there is more to it than this but, if you are attending your first convention you will have a bit of insight into the work involved.
Article written by Lee
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