Cleaning Up The Myths On Scrubbing

Date: 2011.02.21 | Category: Billing Solutions | Response: 0

Time and time again on message boards I see the same old topics regarding scrubbing usually preceded by some company being accused of scrubbing their webmasters surfers to much and the webmasters sales being lower because of the sponsor ‘scrubbing’ their surfers however, the reality of this is, it isn’t the sponsors who control how much or how little the surfers credit card transactions are ‘scrubbed’.

The E-Commerce Dilemma.

Irrespective of whether you are an online bookmaker, bakery or adult pay site owner the fact of the matter remains that only credit card fraud is on the increase and, in addition to the rise of online credit card fraud the methods in which the perpetrators of these crimes carry them out is also changing often combating the methods put in place by the online transaction processors to stop this happening luckily however, this is where ‘scrubbing’ comes into effect.

So What Is Scrubbing?

Scrubbing is a method used by the credit card processor that the companies who’s site you are sending a surfer to uses. Scrubbing is in effect, a method of calculating the probability that any single transaction (or group of transactions) could be fraudulent. That is to say, is being carried out by someone other than the true owner of the credit or debit card.

Scrubbing is probably the single most useful tool provided to our sponsors by the credit card processors to ensure that every transaction that gets sent to them is credible and, once the transaction is allowed (or not) a part of the information contained with the transaction is sent to a central database to help other clients of that processor guard against receiving unlawful transaction purchases.

How Does Scrubbing Affect Me?

As a webmaster, believe it or not, scrubbing is actually a good thing for you. You know that each transaction processed is first of all a legitimate one and, secondly, you know that the sponsor who you are using is not going to go bankrupt due to excessive illegal transaction. This means that the sponsor can improve the services they offer YOU as a webmaster to assist you in making more money.

In essence, the scrubbing of credit card transactions at a sponsors level increases the amount of money you make long term not only with that individual sponsor but, with every other sponsors who uses the same transaction processor.

Article written by Lee.

Fonts – Everything You Wanted To Know

Date: 2011.02.22 | Category: WebDesign | Response: 0

All web browsers use standard fonts. Mostly two types, one for proportional, one for mono spaced fonts. Proportional (or variable width) characters adapt in width, an “m” uses more space than an “i”. Mono spaced (or fixed width) characters are all equal in width, typewriter style.

Most browsers use “Times” for proportional fonts. This font was originally developed by the London Times news paper. “Courier” is used for mono spaced. This was a very popular font used for mechanical typewriters. Both are normally set to 12 points (1/72nd of an inch).

Serif And Sans Serif.

Both these fonts are so called serif fonts. The French word serif indicates the little strokes at the outer ends of the characters. They are very old, you see them in old gothic handwriting, or Greek and Roman buildings. Partly used for ornamental reasons, partly because the characters are easier distinguished.
It’s a little odd they are used on computer screens. These are by nature quite coarse, which makes serif characters quite grainy and ugly. Sans serif characters generally display a lot better on screens. Sans serif literally translates to “without stroke”. Probably the most popular sans serif font is Helvetica or derivatives like Windows’ Arial.

<FONT FACE=”Arial”>…</FONT>

The FONT Tag.

The html tag for fonts is a somewhat crude instrument. Most word processors let you use any font you like, as long as it’s on your system. And that’s the first big problem in web browsers. You have no control over other systems’ fonts. So you will have to choose a font which is likely to be on any system out there.

<FONT FACE=”Arial,Helvetica,Sansserif”>…</FONT>

Typeface.

The font tag accommodates this by letting you specify several fonts in the FACE attribute. If the first one is not available, the second is used, and so on. The set above is often used. Arial is on all Windows systems, Helvetica on Macintosh, Sans serif on UNIX. The same is true for mono spaced fonts in the line below.

<FONT FACE=”Courier New,Courier,Mono”>…</FONT>

Size.

Word processors let you specify font sizes in points exactly. No such luck in web browsers. There are seven sizes to choose from, denoted 1 (smallest) through 7 (largest). If this SIZE attribute is not used it defaults to 3. I think the default 12 point size is a bit big, so I use 2 for size, which gives you about a 10 point character. Some browsers let you set the overall font size smaller or larger. Which makes this issue even more awkward.

<FONT SIZE=”2″>…</FONT>

There is a nasty bug in some browsers. When using a block of text with size 1, the last line skips a line. This bug can be squashed by putting a <BR> tag immediately after the block of text. If your browser has this bug it will show in the second text below.

There is a nasty bug in some browsers. When using a block of text with size 1, the last line skips a line. This bug can be squashed by putting a <BR> tag immediately after the block of text (with break).

Color.

Fonts can have any color you like, much like the colors in the body tag. Keep readability always in mind, avoid clashing colors and little contrast. You can create nice shading effects. But don’t make a Christmas tree out of your page by using too many colors.

<FONT COLOR=”red”>…</FONT>

Style Sheets.

There is a chance all this soon will be replaced by style sheets. They do let you specify exact point sizes, even use downloadable fonts. But for now I would advise against that, since not all current browsers understand them. You could however use a combination of both, should you want to.

Article written by Lee

Cascading Style Sheet Basics

Date: 2011.02.21 | Category: WebDesign | Response: 0

CSS (Cascading Style Sheets) have been around for a while now, and act as a complement to plain old HTML files.

Style sheets allow a developer to separate HTML code from formatting rules and styles. It seems like many HTML beginners’ under-estimate the power and flexibility of the style sheet. In this article, I’m going to describe what cascading style sheets are, their benefits, and two ways to implement them.

Cascading What’s?

They’re what chalk is to cheese, what ice-cream is to Jell-O they complement HTML and allow us to define the style (look and feel) for our entire site in just one file!

They get their name from the fact that each different style declaration can be “cascaded” under the one above it, forming a parent-child relationship between the styles.

They were quickly standardized, and both Internet Explorer and Netscape built their latest browser releases to match the CSS standard (or, to match it as closely as they could).

So, you’re still wondering what a style sheet is? A style sheet is a free-flowing document that can either be referenced by, or included into a HTML document (Kind of like using SSI to call a file but not, if that makes sense). Style sheets use blocks of formatted code to define styles for existing HTML elements, or new styles, called ‘classes’.

Style sheets can be used to change the height of some text, to change the background color of a page, to set the default border color of a table the list goes on and on. Put simply though, style sheets are used to set the formatting, color scheme and style of an HTML page.

Style sheets should really be used instead of the standard , < b >, < i > and < u > tags because:

One style sheet can be referenced from many pages, meaning that each file is kept to a minimum size and only requires only extra line to load the external style sheet file

If you ever need to change any part of your sites look/feel, it can be done quickly and only needs to be done in one place: the style sheet and furthermore, it is done globally.

With cascading style sheets, there are many page attributes that simply cannot be set without them: individual tags can have different background colors, borders, indents, shadows, etc.

Style sheets can either be inline (included as part of a HTML document), or, referenced externally (Contained in a separate file and referenced from the HTML document). Inline style sheets are contained wholly within a HTML document and will only change the look and layout of that HTML file.

Open your favorite text editor and enter the following code. Save the file as styles.html and open it in your browser:

Cascading Style Sheet Example.

h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}

This is one big H1 tag!

When you fire up your browser, you should see the text “This is one big H1 tag!” in a large, blue Verdana font face.

Let’s step through the style code step by step. Firstly, we have a pretty standard HTML header. The page starts with the tag followed by the tag. Next, we use a standard tag to set the title of the page we are working with.

Notice, though, that before the tag is closed, we have our tag, its contents, and then the closing tag.

h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}

When you add the style sheet code inline (as part of the HTML document), it must be bound by and tags respectively. Our example is working with the tag. We are changing three attributes of the ’s style: the text color (color), the font that any tags on the page will be displayed in (font-family), and lastly, the size of the font (size).

The code between the { and } are known as the attributes. Our sample code has three. Try changing the hexadecimal value of the color attribute to #A00808 and then save and refresh the page. You should see the same text, just colored red instead of blue.

An Example Of An External Style Sheet.

External style sheets are similar to internal style sheets, however, they are stripped of the and tags, and need to be referenced from another HTML file to be used.

Create a new file called “whatever.css” and enter the following code into it:

h1
{
color: #a00808;
font-family: Verdana;
size: 18pt
}

Next, create a HTML file and name it test.html. Enter the following code into test.html:

External Style Sheet Reference Example.

This is one big H1 tag!

As mentioned above, you can see that the actual code in whatever.css is exactly the same as it was in the inline example. In our HTML file, we simply place a tag in the section of our page. The rel=”stylesheet” attribute tells the browser that the link to the external file is a style sheet. The type=”text/css” attribute tells the browser that whatever.css is a text file containing CSS (cascading style sheet) declarations. Lastly, the href=”whatever.css” attribute tells the browser that the actual file we want to load is whatever.css.

Conclusion.

Well, there you have it, a quick look at style sheets and how to implement both an inline and external version. Checkout the links below if you’ve never worked with cascading style sheets before. You will be surprised at some of the things you can do with them!

Article written by Lee.

Basic Bookkeeping For Adult Webmasters

Date: 2011.02.21 | Category: Forms & Contracts | Response: 0

Knowing how much you are spending on expenses for your online enterprise each month can be a very powerful tool. Taking out that shoe box at the end of the year and giving it to the Accountant is one way. But a very simple bookkeeping system can provide you with exactly how much you made each month after all expenses. In this article I will provide you with the knowledge to setup a simple system to track your revenues and expenses. Not only will you then know exactly what your Net Income or Loss is each month but at the end of the year you will have a nice neat little package to hand your Accountant. Which will result in lower accounting fees at tax time.

The first thing you need to do is find a way to file all receipts. Your receipts are the backup for all your transactions. Go to your local office supply store and buy an accordion file labeled with monthly slots. Each time you receive a business related receipt, file in correct month. Remember you need to file all your receipts for your numbers to be accurate. When you receive an email receipt for content or hosting print it out and file it. File sponsor cheque stubs, credit card receipts, ISP bill, etc. At the end of each month take out all your receipts and divide into revenue and expenses. Remember you must have a receipt in order to claim the expense. The receipt should show the detail of the purchase, vendor, amounts and date. Ensure that the expenses are needed or used to generate revenue for your business.

Now the next step depends on how much detail you would like.
Revenue-Expenses=Net Income or Loss. For a quick snapshot of the month add up the revenue receipts, staple all receipts together and put the total on the front either adding machine tape or handwritten. Repeat with all your expense receipts. You can put a quick summary of the month in a spreadsheet program. Or for a very small investment you can setup a computerized tracking system. I recommend buying a very inexpensive software such as Quicken. Most major banks, credit cards and even paypal are setup to download transactions to Quicken. You can purchase the Personal Finance version of Quicken for around $70. There are several other inexpensive personal finance software packages that you can purchase that will work as just well. But I personally prefer Quicken. The software you choose will have a list of business accounts already setup. For an adult enterprise you will need to customize the account names. This is very easy and quick to do. Add in accounts for content purchase, hosting, isp, traffic purchase, etc.

Once a week you will open up your program download your transactions from your bank account, credit card, paypal etc. If you have an expense that you pay cash for you will need to add that transaction in. I am assuming that all your sponsor cheques are being deposited into a bank account or paypal. If you receive a check and cash it, manually add the transaction in. After you have finished entering your transactions for the week ensure that the receipts that you have balance to what you have entered in the software.

You will be amazed at how simple it is to use a software package such as Quicken to track your revenue and expenses. These software packages come with pre-made report tools. Such as income statement, analysis of expenditures, cash flow projections. You can even setup budget numbers for your business.

If your business consists of a lot of transactions in a month you might want to consider using a bookkeeping/accounting service. There are many online and locally owned businesses that charge a very low rate for doing small business bookkeeping. Remember you don’t need an Accountant to do general bookkeeping. Many small business owners think they need an Accountant to do the monthly bookkeeping. This could result in unnecessary fees. Depending on the size of your enterprise and your passion for numbers sometimes employing a bookkeeper to do the data entry can be a blessing! Most bookkeeping providers will even provide customized reporting based on your needs.

Article written by Lorna

Whats A Twink

Date: 2011.02.24 | Category: General | Response: 0

I think you would be surprised at the number of times I have been asked, “What’s a Twink?” Or my, personal, favorite “So how do two men have sex?”

If you know me, you know I am never really bothered by questions – I never mind people’s candor. What does bother me, though, is the bulk of the people who ask are trying to work the gay market. Unsuccessfully, I might add.

So, let’s expand our webmaster knowledge. Don’t worry, I am not about to explain how two men have sex (that I will save for my story site LOL)

I have decided, however, to give you a Gay Glossary of sorts. There are many terms that can be included here. But, I thought to start off, we will hit the basics and add to it as time goes on. Keep an eye for future articles and additions on Gay Wide Webmasters.

Here is a list of the most common terms on the Gay Adult ‘net:

• Twink – A buff and lean young man; a 20 something. Age and leanness make the guy a twink. The best example is your typical bar room stripper.
• Teen – This is the same thing as in EVERY market, hot young and under twenty – but LEGAL at 18.
• Hunk/Stud – Beautiful, built and beefcake. The guys commonly posing for calendars and such.
• Chubs (or chubby) – Just what it sounds like, a larger man. Not just muscular weight, most often heavy set.
• Bears – This is a HAIRY man. Not a young guy, most often over thirty, sometimes with a husky build (but not always). You will probably see this niche sold as “Real Men”.
• Cub – This is a YOUNG hairy guy. Sort of a HAIRY TWINK…
• Daddies – Daddies are men over thirty, who like younger guys. (Just a side note here to clear up some misconceptions, not all gay men want to do young guys!)
• Sons – the young male counterparts to Daddies. The young of the two can be a twink, cub or teen – makes no difference. This term is based on the visual couple. For our non-gay friends think of this as an example: the businessman who goes away for the weekend with his NEICE. See the comparison? LOL
• Transvestite – is a man who dresses as a woman. Whether it is simple underwear or all our female attire. A lot of webmasters confuse this with Transsexual.
• Transsexual – is a person who has decided to make the complete change and have a sex change.
• Trans Gender – this is a more general term for people who live life as the opposite sex. They are in the process of, or have completed, a sex change.

So know go have some fun. Try to classify your friends and lovers in these terms! I enjoy it when a webmistress comes up to me and says, “I heard your interview and I think my husband is a bear. But he’s a little twink-ish. What do you think?” This just makes my day! I have to laugh at the look on their husband’s face when they think I’m going to ask to examine them or something. “Turn you head and cough – OH! You’re a Twink…”

Along with what works, I have to offer some terms that DO NOT work. If used incorrectly or out of context, then your attempt at marketing to gay men can be dreadful.

• Faggot – I hate this word, personally. This is a word that is as derogatory to the Gay Community as other words are to a race.
• Nancy boy – a typically non-US term that basically is used as a derogatory manner.
• Lil Boys – a derogatory term used primarily in the Southern and Mid-Western US. It’s derived from the negative connotation that gay men are pedophiles.
• Gay Owned and Operated. Allow me to be blunt – If it is not true, do not say it. This is probably the most OVER used phrase in the gay adult market. So much so, it is relatively meaningless today.

We all need to remember from time to time, the key to success in any business is knowledge. Whether you are up selling to a sponsor or designing sites, knowing some of the more common terminology in the gay community can only help your ventures in the gay adult market. And remember, do not be afraid to try and NEVER be afraid to ask.

As always, good luck!

Article written by Gary-Alan

Calling Complete JavaScript’s With One Line Of HTML Code

Date: 2011.02.21 | Category: WebDesign | Response: 0

We all know that some JavaScript coding can be excessive and add considerable amounts of additional coding to our pages making them both slower and less search engine friendly however, what if I told you there was a way you could call the EXACT same JavaScript functions you are calling now by using a single line of code and, in the process you would NEVER have to find a specific piece of JavaScript again as you would instantly know where it was saved.

You would probably think the above is in fact very time consuming but, it actually takes no time at all.

The secret is to copy and paste the JavaScript into a plain text file and save that on your server somewhere. However, instead of saving it as a .txt extension save this file as a .js extension and, to make it easier still to find, when you upload this file to your server place it in a directory called /JavaScript/.

That’s pretty much it, easy huh?

Now comes the part of actually getting the JavaScript to work on your web pages, what you need to do instead of using the complete JavaScript coding that you usually would if you wanted to make a pop-up console appear is to use the following coding placed between your <head> and </head> tags:

<script language=”JavaScript” src=”../JavaScript/popup.js”></script>

That will now call the popup.js file or whatever it was you called it from your server and make the JavaScript function work for your surfers with JavaScript enabled in their browser.

As you can see, not only does using this method save you a considerable amount of time but, it will also make your pages more search engine friendly as spiders will not have to work their way through a lot of heavily JavaScript before they get to your SE content.

The Web Safe Color Palette

Date: 2011.02.24 | Category: WebDesign | Response: 0

The “Web Safe” palette is a bit controversial. It is a set of 216 colors that are, supposedly, guaranteed to appear as intended on all graphical displays when used in HTML, CSS, and images embedded in Web pages. Many Web developers believe that sticking to these colors is one of the holiest commandments in the Web design scripture.

This was mostly a concern when most computers had 8-bit color displays; these days, most people run at 16-bit or 24-bit color. Although these bit-depths render the Web Safe palette pointless, dithering and quantification bugs in browsers and operating systems still cause problems in 16-bit displays (16-bit display, also known as “High Color” mode or “Thousands of Colors,” is generally problematic). Extensive testing has led to a new palette, called “Really Safe,” whose colors are guaranteed to appear correctly on all displays and all browsers.

If you use different colors than these, you might see images and backgrounds of the same color appear at a slightly different tint, so that a “box” will be visible around them if the background extends beyond the image’s edges.

Below is the table of ‘Web Safe’ and ‘Really Safe’ colors, you will see some of the color hex codes are in red, these are ‘Really Safe’ colors.

Hopefully, you will find a use for the two different color palettes that are now available and, you can begin designing for your surfers, regardless of which browser they use.

Article written by Lee

Promoting Safe Sex In The Adult Industry

Date: 2011.02.24 | Category: General | Response: 0

To most webmasters, the only thing that needs to be considered when building and marketing our websites is the layout of the site, the sponsors that they will be using and ultimately, the amount of money they will make from the site however, there is another side of the adult industry that we should also be considering, the moral side.

Safe Sex – Morally Speaking.

We all have our own morals and work ethics however, I think that sometimes most of us push these to the back lines a little when it comes to making a buck which is understandable however, we are in a position of power somewhat over a lot of things that many of us do not even think about, we know that for the vast amount of industry webmasters there are more than 90% of them will actively report child porn sites when they find them however, how much further does this reach and, how much harm could you potentially be doing long term?

Promoting Safe Sex – The Issues At Hand.

Step out of your webmaster persona for a short while now while you read this next paragraph and actually think about what is being said, all of us in our communities realize that sexually transmitted diseases and especially HIV/Aids is on the increase although maybe not reported as much the one thing that you can be certain about whether you go to a gym, a bar or a doctors is that we are constantly shown images promoting safe sex, ask yourself how you feel about that and, furthermore, ask yourself if you would have unprotected sex with someone if the answer to this question is yes then the rest of this article will be of no consequence to you however, if the answer is no, then you may like to read on.

Safe Sex Online.

Now we have ascertained how you feel about safe sex, why do you not promote this more often on your sites and galleries? We are giving surfers a product that will, in all likelihood fulfill their fantasy and, quite possibly, be mimicked by them at some point in the future. With this in mind I would suggest the following to you if I may. When purchasing content, try to purchase photosets where the models are practicing safe sex, if a surfer see’s a famous porn star using a condom then, ultimately, they themselves may use a condom when they next have sex. When building a site or gallery why not promote a condom affiliate program on the site, either through the use of a text link or a button or banner, not only are you being responsible but, you are also still going to make money should your surfer buy something from your condom sponsor. A good sponsor for Condoms is http://www.condomexpress.com.

Promoting Safe Sex – The Bigger Picture.

As mentioned in the opening paragraph of this article, more often than not, webmasters choose to go with bottom line profits over their morals however, thankfully this isn’t always the case. Whether you decide to start promoting safe sex as a method to promote condom sales or, whether you choose to promote safe sex as it is a moral that you believe in, one thing alone will stand true, by showing the surfer that sex can be safe and fun, we are definitely doing our part towards making sure that not every webmaster is seen as morel-less.

Article written by Lee

Building A Surfer Trap – Stage 8 – Final Stage

Date: 2011.02.21 | Category: Traffic | Response: 0

Ok people we have hit the final stage in our surfer trap, Stage 8.

All we are really going to do in this stage is a brief recap over what we have done so far along with checking that our trap is working properly.

In order for us to check our trap is working properly we need to upload it to our server if we haven’t already done so, therefore, you should do this now.

Once the surfer trap has been uploaded we now need to go to the first page, the Multi-Site FPA.

Depending on how you set up your Multi-Site FPA you should either get a pop up or not.

You should also have a counter AND a banner exchange code loading at the bottom of the page below your ‘no thanks’ link.

If this works how you want it to then this stage is working ok.

The next thing we need to check is that ALL of the links off this Multi-Site FPA are working so expect to get a lot of pop-ups while we check this.

You should click on each of the Single-Site FPA’s in turn ensuring that for every one you have a pop-up console appear.

In addition to checking the Single-Site FPA links you should now click on the ‘no thanks’ link along with the counter code and the banner exchange code on your Multi-Site and Single-Site FPA’s.

If these all load fine then this stage of the checking is complete.

Next, we need to close down any and all of the FPA’s we may have open including the Multi-Site FPA.

You should now be left with a couple of consoles, again, follow the links on your consoles including any to the counter you chose along with any banner exchange code you utilized on your consoles.

Again if these work how you expected them to, this section of the checking process is now complete.

For the next step, you need to log into your counter AND banner exchange account, you want to make sure that you have gained additional impressions and rankings from your banner and counter impressions and clicks.

Be aware however, that some counters and banner exchanges will not count multiple views and click from the same IP address so you may only show one or two additional clicks, impressions, or rankings. This is perfectly normal.

If your accounts have gained additional ranks, impressions, and clicks then this stage is completed.

Close down your consoles, you should now get the blur consoles that you created (if you used them) again, as before, check that all of the links from this consoles work.

If they do then you now have a fully complete Surfer Trap to use.

So, what next? Well there are a couple of options, you can mirror this surfer trap to experiment with your sponsors different tour pages, link your first mirror to the second tour page, your third to console free tour pages, etc.

Another good thing that you can do is to create additional Multi-Site FPA’s however, this time, create them by niche so where we have a general Multi-Site FPA at the moment you could use this same method for a Gay, Asian, Teen, etc Multi-Site FPA using the same methods we did when we created this trap.

You should always sign up for a new counter and banner exchange code for each variation of your surfer trap. This way, you get to see performance based on a new working model enabling you to decide which version of the trap works best for you.

I hope this tutorial has given you some insight into how we can generate, filter and trade traffic whilst marketing our sites effectively and, that it has given you some ideas on how you can implement even the simplest item provided to you by your sponsor to generate sales.

For those of you who have been following this tutorial I would like to thank you and wish you all the best with your new found marketing skills.

If you have any questions as always, feel free to post on the forums and we will endeavor to help you out.

Article written by Lee.

Hard Hitting – In Your Face – This Is Reality

Date: 2011.02.24 | Category: General | Response: 0

It started on terrestrial television some 5 years ago with the first episode of Big Brother, then it went from a house of captive stars to talent scouts looking to create a new pop sensation. From there we saw a variety of television series with ‘reality’ as the main focus.

It only follows suit that this popular marketing machine should hit the adult internet; and, it hit in a major way. And now, almost every major adult sponsor has one common type of site in their portfolio – a reality site.

However, one thing that many in the adult industry are not aware of is that the ‘reality’ type adult sites have been around for longer than what most realize. Before the live sex up-sells and chat rooms, Brandon Marley, a gay website owner, has had a site catering towards the gay reality niche – the premise of his site, as a gay male on the prowl, he goes to the street looking for straight guys to use as content; once he has them in the studio, he lets them work their magic and, inevitably, gets down to business, sometimes persuading the guys to have sex, sometimes, grossing them out whilst they up and flee the studio, all of this is caught on tape and published online.

Next is the web cam phenomenon. Reality at it’s utmost, watching live guys talk, strip, jerk off and discuss the most intimate desires in a chat room. The gay market flocks to reality like a moth to a flame. And surprisingly, much of the focus of ‘reality’ has been pointed to the straight adult audience, with a limited amount of gay orientated reality sites being launched.

That is until now, more and more programs and providers are coming up with reality to the gay market. The key to the on going success and growth of these sites is the, always allusive, original idea.

From M.I.L.F To D.I.L.F.

One of the popular types of reality site we saw explode was MILF (Moms I Like To Fuck). Spurred not only by the popular teenage movie American Pie, this type of reality hits a spot of desire within some surfers to days gone by where they had a secret crush on someone’s mom. Well if it’s possible that a straight man could have a crush on a mom, what about the young gay man having a crush on a dad?

“Well, if the straight markets can have MILF, why can’t the gay arena have DILF?’ asks Gary-Alan, owner of the new gay reality site DILF.com from http://www.studmoney.com.

The gay markets have been yelling they are looking for something different to sell. So rather than taking DILF to the straight adult reality markets DILF takes it’s unique flavor and gears it toward to gay market.

‘Reality sells! It is one of the freshest and highest converting niches yet. We see this from great sites like Chi Chi La Rue and Brandon Marley – two of my most favorite sites. I have been listening to webmaster for years. They are looking for something different not just in a reality sense but something that features older guys, not your typical young buff stud. I think when the idea to finally launch StudMoney came up, the first thing that was mentioned was DILF. So we’ve brought the two aspects together and given the gay market webmasters the opportunity to promote a reality site that will convert and, convert well on their traffic.” Alan tells us.

So What Are Reality Sites?

Reality sites cater to a specific target audience, those people who don’t want to see the usual porn stars that are found on almost every other site on the web. Instead, these sites offer exclusive real-life models that could next door neighbor’s sister, mother or, in the case of DILF, their father. Reality opens your site offerings, giving you the opportunity to retain surfers with frequent updates and story lines that will peak their interests. You get to set the standard of your entire site to promote not only the content but a familiarity with your core performers.

Starting Reality Site.

So how do you go about setting up a reality niche pay site? In all honesty, there is more involved than putting up a cookie-cutter site online.

First you need a concept. With as many niches available today you need something fresh. Mind you there are ideas to mimic but new sells. Once the ideas are down then you need to find content. This isn’t as easy as buying a standard CD, it has to be fresh and new so finding a good photographer to shoot exclusive custom content. Even if you decide you will shoot your own content, you will need to be sure to schedule fresh new shoots frequently. This is important with any type of site, but none more than reality.

Once you have the content aspect figured out, you need to work on designing your site. You may think that’s easy, but the regular cookie-cutter designs, that are so often seen across multiple sites, simply do not cut it. You should seriously give your site design as much consideration as you do you concept for the site itself. A unique approach to the overall layout and design the site and it the member’s area has an equal impact on your members retention rates as having unique content.

Reality Niche – Overview.

What it all comes down to is reality is here, and here to stay. From market to market, niche to niche the one thing we have seen on and offline is that audiences around the world are looking to satisfy the voyeur, the deviant or the simple curiosity that lurks just beneath the skin. So the next time your driving past the mini-mart or peak inside the dressing room at the department store, remember you’re not only in public places – you are probably walking through the next set for an upcoming reality site.

Article written by Lee