• The Gay Adult Market – Gay Subcultures

    Date: 2011.02.24 | Category: Promotion | Response: 0

    I thought I would take a break from writing about online adult marketing for a change and instead, give many of the straight webmasters looking to break into the gay market a bit of an insight into what makes a gay man ‘tick’ and, whilst this is going to be different from guy to guy, the one thing that will remain constant throughout is that this article is based on the gay lifestyle and subculture in both society and, the internet.

    What Is A Subculture?

    Lets start at the beginning shall we? To understand this article you are first of all going to need to understand what a subculture is well, a subculture as defined by http://www.dictionary.com is, ‘A cultural subgroup differentiated by status, ethnic background, residence, religion, or other factors that functionally unify the group and act collectively on each member.’

    In layman’s terms, that means, that a subculture is a group of people (or individual) that have something different about them than other people.

    In the instance of this article we are going to be looking at the gay subculture and specifically, how this culture is broken down into its own set of subcultures.

    The Gay Subculture – Lets Define The Gay Culture.

    Gay culture is the heritage of culture, knowledge, and references to which gay people fall heir by the fact of their sexual orientation.

    Some individuals argue that there are to many gay people who do not participate in ‘gay culture’ for the concept to be meaningful or that gay culture in itself is placing labels on the stereotype most people think of when they thing about gay people however with this said, there are also those who argue the flip side of the coin. One thing is for sure however, gay culture certainly does exist and, within this culture itself there are many complex facets ranging from sexual preferences through to the types of vacation people take.

    Gay Subcultures – The Facets.

    Whether we choose to think about the different subcultures within the gay community or not one thing is for certain, the subcultures in our community are wide and far reaching from your local gay bar to Soho in a city thousands of miles away most of the gay subcultures can be found almost anywhere in the world and, from this aspect, it makes gay individual no different than other person. For example, the BDSM lifestyle is large in the straight culture however, it is also hugely popular in the gay culture to often with groups of individuals who devote their whole way of life to this. In essence however, many of the gay subcultures are no different to that of their straight counterparts the only difference being, the individuals who practice them, are gay.

    Gay Subcultures – An Overview.

    For many webmasters who currently work in the straight market their first attempt and even their second attempt at marketing to the gay lifestyle may fail however, many do not realize the simplest of rules when it comes to marketing products and services to gay individuals online, you need to be as, if not more, detailed and direct to gay surfers than straight, give them something they can find anywhere at anytime and the chances are they will not buy however, give them something that suits their tastes perfectly and you have a customer for life.

    Article written by Lee

  • Traffic Filtering – Country Specific Redirects

    Date: 2011.02.21 | Category: Traffic | Response: 0

    To some, actually marketing to foreign surfers is a waste of time rather than a business practice. Unfortunately, they are missing out on additional revenue. We are already beginning to see some of the major sponsors in the adult industry embracing these foreign markets and, not just by utilizing dialers.

    However, filtering your traffic base is often the hardest part of this money making equation. That is where the following piece of PHP coding can come in handy.

    PHP FILTERING CODE

    <?
    $user_lan = $HTTP_ACCEPT_LANGUAGE;

    if($user_lan==’de’) {
    ## German
    $redir_url = “http://www.germanlanguagepageurl.com”;

    } elseif($user_lan==’fr’) {
    ## French
    $redir_url = “http://www.frenchlanguagepageurl.com”;

    } elseif($user_lan==’it’) {
    ## Italian
    $redir_url = “http://www.italianlanguagepageurl.com”;

    } elseif($user_lan==’es’) {
    ## Spain
    $redir_url = “http://www.spanishlanguagepageurl.com”;

    ## US traffic or Rest of world not defined above
    } else {
    $redir_url = “http://www.yourmainpageurl.com”;

    }

    header(“Location: $redir_url”);
    exit;

    ?>

    So, we know that the above piece of coding can redirect surfers based on their country of origin however, in order for you to maximize this to its full potential you will need to know the country specific codes (Also called ISO 639 codes) for each of the main browser languages. Some of these are as follows.

    da | Danish
    de | German
    en | English
    es | Spanish
    fi | Finnish
    fr | French
    it | Italian
    jp | Japanese

    The problem you now have is finding where to send your filtered country specific surfers to. Of course, there is always the dialer option however, this is not going to be as lucrative to your wallet as what most people will have you believe.

    In fact, I very rarely use a dialer on my foreign traffic instead, I tend to send them to a language specific tour page from one of the big sponsors and, if they do not sign up to that sponsors site, this is the point where I throw a dialer at them and, if the dialer still doesn’t make any money off the surfer I then recycle the surfer for a fresh one through a toplist or banner exchange heavy page.

    In doing this I find it is often more productive than ‘regular’ English speaking traffic as, if you give the surfer something they are looking for, they will be more inclined to buy.

    Hopefully this article has given you some insight into filtering and using your foreign traffic as oppose to just sending them off to a dialer program.

    Article written by Lee

  • Building A Surfer Trap – Stage 6

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Stage 6 already!

    Only 2 more stages to go after this tutorial until you have a fully functional surfer trap!

    Ok as promised in the last tutorial, we are going to implement the table pages you hopefully made in our last tutorial.

    You now need to signup for ANOTHER counter code. Use the same counter as you did last time and, again, make sure the URL you send the traffic from the counter to is your main Multi-Site FPA surfer trap page.

    Ok, you have the new counter code, what you should do with this is place it on every one of the niche table pages we made yesterday. Nowhere else except on these pages.

    Once you have the counter code placed you now need to go back to our consoles, what we are going to do is make these HTML table pages into a secondary console from off the first pop up that we get when a surfer visits any of our FPA’s.

    What you should do is enter the following coding in between the <head> and </head> tags of the niche pop-ups ensuring that you choose a DIFFERENT niche to the one of your original consoles:

    <!—— BEGIN CONSOLE CODE ——->
    <SCRIPT language=Javascript>
    <!–
    var exit=true;
    function exitcnsl()
    {
    if (exit)
    open(“http://www.yourdomain.com/tableconsolepage.html”, “tables”,”toolbar=0,location=0,status=0,menubar=0, scrollbars=0,resizable=0, width=800,height=600,top=0,left=0″);
    }
    //–>
    </SCRIPT>
    <!—— END CONSOLE CODE ——->

    You need to edit the figures for width= and height= to reflect the size of your table, ideally the frame of the console should be around 3 or 4 pixels either side of your tables.

    Ok now once you have added the above to your existing pop-ups you now need to add the following to the newly created table consoles between the <head> and the </head> tags:

    <SCRIPT language=javascript>
    self.blur();
    </script>

    What this will do is once the first console loads, it will immediately load a second console but, this second console should be ‘hidden’ behind the main window that is displayed. We have created a blur console.

    We now have one last thing to do with this ‘blur console’ that we have just created.

    Go to the HTML coding for the table ad console and add the same JavaScript to that page however, this time you DO NOT need to use the self.blur section of the instructions or, change the sizes of the console that pops.

    Instead you need to add the following to the <body> tag:

    onUnload=”exitcnsl()” so as an example your body tag may look like this:

    <BODY BGCOLOR=#000000 onUnload=”exitcnsl()”>

    Now you also need to alter the location for the console that will pop this time, you have a choice, you can send the console directly to the ARS POTD program or, you can send it BACK to your Multi-Site FPA page, at which point the surfer will be able to select another niche or leave your site.

    Now remember, this surfer trap IS aggressive however, every time one of your counter codes load both from the FPA’s where we implemented them AND on the newly created table consoles we are gaining extra traffic.

    If you have ANY questions at all please do not hesitate to post on the forums and myself or one of our administrators will assist you.

    Article written by Lee

  • GEO::IP – What Is It?

    Date: 2011.02.22 | Category: General, Hosting | Response: 0

    As more and more webmasters investigate the international market place to expand their online businesses I thought it would be prudent to take a look at one of the more important modules of Apache and, just how this module can help webmasters to monetize their international traffic. What is this module? GEO::IP.

    Geo I.p – The Basics.

    GEO::IP is an Apache module which is able to recognize countries by specific I.P blocks. GEO::IP in itself is, in effect a database of the current i.p addresses in use on the internet across the globe. When used in conjunction with various scripting languages, Perl, Php, Etc the Apache GEO::IP module can assist online businesses with the following:

    Detecting credit card fraud.
    Automatically select the geographically closest mirror.
    Analyzing your web server logs to determine the countries of your visitors.

    What this means to the webmaster is that they can now market their sites to a specific language or, country in addition to either redirecting or, refusing other countries / languages access to their online sites.

    GEO::IP Module – Where To Find It.

    The GEO::IP module is available from several sources online in either paid or, free forms. The most up-to-date and professional form of the GEO::IP module can be found on the Maxmind website ( http://www.maxmind.com ).

    Once you have the GEO::IP module you should either ask your host to, or, install it yourself on your Apache based web server.

    Geo I.p – Different Modules.

    In addition to the simplistic ‘country i.p’ based detection, there is also another more complex GEO::IP module, this module is often referred to as ‘I.p to Location’ which, in simplistic terms means that you can target specific cities of the world hence, if you want to offer a service to surfers in Miami, you are able to redirect your Miami surfers to a page with content of specific interest to them.

    Redirecting Traffic.

    Geo i.p is the basis behind most of the international traffic redirection systems available for webmasters to use in order to monetize their global traffic more efficiently, whether those systems are paid, free, subscription based or, otherwise they will ALL use the fundamental basics of the GEO::IP module.

    Through the use of the geoip module you will be able to maximize and filter the traffic sources you currently have and, decide on whether you send your surfers to a Pay site, a dialer or, a traffic trade.

    Scripting – Putting GEO::IP To Work.

    Many programming firms are now looking at the global market place in addition to webmasters as they now have the ability to offer their clients a wider product base from country specific banner displays to multi-lingual tours, programmers can develop new ways to enable webmasters to profit from their traffic unlike ever before. One such company is Geo Scripting ( http://www.geoscripting.com ).

    GEO::IP – Overview.

    All in all the Geo i.p Apache module is going to become more and more prominent in the industry, sponsors are already starting to use country specific redirects on their affiliates traffic base and, individual webmasters are beginning to capitalize on this module through redirecting their own traffic to the sponsors that offer them multi-lingual paysites. When all is said and done, I am all for anything that can better assist webmasters in monetizing their global revenue streams especially as in the last 4 years I have been online it would only seem to be the last 2 months when this untapped source of income has come into the forefront of the adult industry.

    Article written by Le

  • Utilizing All The Content You Use On TGP Galleries!

    Date: 2011.02.24 | Category: TGP | Response: 0

    Utilizing All The Content You Use On TGP Galleries!

    For the last few months i have been experimenting with a few new (but old, if ya see what i mean) ideas.

    Basically i have adapted Voltars 3x3x3 project slightly and incorporated it into the TGP/TGP2 game.

    The results have given me some of the best sales ratios ever! We’re talking under 1:60 almost consistently across all sponsors!!

    What you did is thus….

    Design a NICE 15 pic tgp gallery in a table preferably four rows high and 5 columns across.

    In the first row place one thumb in each cell (5 pics).
    In the second row place one odd sized banner in the first cell and merge cells 2,3 , 4 and, 5.
    In the cells you have merged place some descriptive text about the pics you are using in under two paragraphs and include a line of text where you MENTION the sponsors site name.
    In row 3 place one thumb in each cell (5 pics).
    in row 4 place on thumb in each cell (5 pics).
    under the table place a juicy text link.
    below this juicy text link leave a line or two and add a money bar (one row by three columns using a contrasting color to the background of your gallery page).
    ALL pics go on html pages using the same layout as your main TGP page but, without the table included.
    Repeat this process 4 times once for four different niches, saving each niche in their own sub folder for the main site i.e:

    url/sub folder/niche 1
    url/sub folder/niche 2
    url/sub folder/niche 3
    url/sub folder/niche 4

    You should now have 4 TGP galleries using 15 pics on each in four niches (60 pics in total).

    At the top of each of these main pages place a three cell one row table.

    in this table use text links to describe each niche i.e:

    Teen
    Gay
    Lesbian
    Mature

    in the template for the teen niche you use text for the gay, lesbian and, mature templates and link these to the appropriate TGP template.

    This is where the fun begins…..

    Take all four TGP niche galleries you have just made and do the following….

    Delete the first row of cells (including pics) on all TGP galleries and save the new page layout in another folder using the same navigation structure as the original ie:

    url/sub folder 2/niche1
    url/sub folder 2/niche2
    etc
    etc

    You should now have the following:

    four TGP templates consisting of 15 pics each.
    four TGP templates consisting of 10 pics each.

    Again, link these new 10 pic templates to each other in the same way as you did the 15 pic templates.

    Repeat this procedure to make the 10 pic TGP page using the original TGP page BUT, this time, delete the bottom row of cells.

    You now have the following:

    4 niche 15 pic TGP pages
    4 niche 10 pic TGP pages
    ANOTHER 4 niche 10 pic TGP pages

    Still with me?

    Its gets better….

    Take your original 15 pic TGP template and do the following…

    Delete the first and the third row of cells including all the pics and save them in ANOTHER folder using the same structure as before i.e:

    url/sub folder 3/niche 1
    url/ sub folder 3/niche 2
    etc
    etc

    Again link these in the same way as before using the text links at the top of the pages.

    What do you have now?

    4 TGP pages using 15 pics
    8 TGP pages using 10 pics
    4 TGP2 pages using 5 pics

    Can you guess what’s next?

    Take that original template again and…

    Remove the first and fourth row of cells do the same when you save it as you have done above…

    What do you have?

    4 TGP pages using 15 pics
    8 TGP pages using 10 pics
    8 TGP2 pages using 5 pics

    Do it once more using the original templates but removing the final set of 2 rows of cells you now have…

    4 TGP pages using 15 pics
    8 TGP pages using 10 pics
    16 TGP2 pages using 5 pics

    In the root of the domain where you are going to upload these pages do the following…

    Create a simplistic warning page… link this to a multi site FPA… this multi site FPA links to each of the niche (15 pic) TGP templates you have made.

    On this same fpa place an email erotica collection box, banner exchange code and a toplist counter code along with an exit console going to a MC POTD program.

    Now, what you need to do is start submitting these pages to the TGP/TGP2’s submit one a day or as many as you can until you have submitted them all.

    Ok still here?

    Next you have to duplicate ALL of the above again.

    Place the duplicate of the above into a separate set of folders/sub domains etc.

    On the new root you have created, link to another multi site FPA AND the first root index.html page.

    You now have the makings of an EXCLUSIVE 3x3x3 TGP hub which, you can leave alone and submit all of the pages intermittently to any TGP/TGP2 you wish for LIFE!!

    All the time you are adding new sections to it and building your link pop in the search engines because you are continually interlinking to each of the separate niche and relevant sub niche folders.

    Of course, you NEED to get the meta’s sorted on the first main template for this to work but, if you change all subsequent meta descriptions etc you’ll have a very reasonable listing in Google for the relevant search terms :)

    Article written by Lee

  • Doorway Pages

    Date: 2011.02.22 | Category: Traffic, WebDesign | Response: 0

    A doorway page is built to rank high for a particular keyword or search phrase. When your doorway page is visited by the searcher it simply has a “click me” button which links to your web site. The major search engines accept these pages as long as the end result does provide what the searcher is looking for. If you are discovered to be using doorway pages for irrelevant keywords you can expect to have your entire domain unlisted. For instance, one of our doorway pages is built to rank high for the search term -Adult Content—which is quite acceptable because when the searcher gets here he can find links to adult content providers from our site. If however, he couldn’t find links to adult content then we would risk the wrath of the all powerful search engines.

    Once you have selected your keywords and phrases (about 50 would be the normal) you need to build a doorway page for each keyword and ideally, for each major search engine. All the major engines look for different keyword density in the text, title and description so you need to do some research by doing a search using your chosen phrase or keyword and studying the top 10 results at each engine (if you can spot them, study high ranking doorway pages).

    Make notes of how many times the phrase or keyword is used in the title, description and body text. Is it used in header text etc? Once you have built a picture of what your doorway page should look like you can build it using your favorite html editor. Once you have done one for a particular engine the other 50 or so pages can be done by simply replacing keywords for keywords. After you have done a page for each keyword move on to the next search engine. Remember that your body text is not important but make each page unique or it may be considered spamming. It is your keyword or phrase density that you are attempting to get right. The page, when visited by a person, will be recognized for what it is, simply a link to the real content so don’t worry too much about what it looks like. When a search engine spider visits the page it is only interested in counting the keyword density in your body text.

    As you have probably worked out there is quite a lot of work involved. 50 phrases or keywords=50 pages X the top 8 search engines= 400 pages. In reality though, you are only creating 8 doorways, 1 page for each search engine. For all the other pages you simply have to substitute the keyword for the next and alter the text around so as not to finish with 50 identical pages. OK, nearly finished but the next step is crucial if your doorways are to work.

    Put all your pages in a folder on your server e.g. Mydomain/doorways/. Then create 2 more pages that have a link and a small description to each of your doorways (200 on each) and to each other. These are called corridor pages because the spider travels down them, visiting each page linked off them. Call these 2 pages index and home and place them in the folder with your doorway pages. Then place links to these two pages from your main index page so that a spider will be able to find them and list all your doorways. Submit only your index page and your 2 corridor pages. Do not submit your doorways to the engines.

    Ideally, and if you can afford it, you should set up a new domain and host for your doorways. This isn’t essential but it does have benefits. These are: If you do get over zealous with your doorways and an engine does ban you for spamdexing at least your real site will be safe. Engines rank sites higher if they have lots of links to them from other domains. You can put your most important keywords in your new domain name, which will increase the ranking of the doorway pages containing those keywords.

    Now all you have to do is wait for the engines to update their databases. We have had the best results with Google.

    Article written by Lee

  • Niche Marketing – What Is A Niche?

    Date: 2011.02.23 | Category: Promotion | Response: 0

    The first step as webmasters we must take to become successful is to discover what our niche specialty is however, many webmasters still do not realize exactly what a niche is.

    In fact, from the webmasters I have spoken to it would seem that a ‘niche’ is just another word for the main topics of pornography, Teen, Asian, Fetish, Gay, Straight, the list goes on and, whilst this list is never ending they are all niches in themselves however, you need to look beyond the top level niche and start to develop a feel, a stance of your own as to what niche you will work on for example, Asian Midgets, you probably cant get more niche than that in this day and age however, realistically, the chances of you a) being able to find the content for this niche and b) Being able to find a sponsor are remarkably thin.

    That said, if you can find a niche that you like personally, whether that be she-male, midgets, straight or, gay, this will give you a solid foundation to market your sites on especially if you build on your already vast knowledge of what turns you on.

    Now, onto breaking down the niche you are comfortable working in..

    Lets say for arguments sake that you have chosen to concentrate on the ‘Gay’ market,, within this market (as with any other) there is a remarkable amount of ‘sub-niches’ and, these are what you need to build your business around whether you want to or not, the ‘sub-niches’ of any given adult market is where the $$$ can be earned.

    Now using the gay market as an example the first few niches that come to mind are:

    Twink’s – Young looking hairless 18 – 20 year olds.
    Bear’s – Hairy men over the age of 20.
    Hunk’s – Muscular looking guys in the age group of 20 – 30 .
    Straight Guys – Yes, that’s right, gay men get off on looking at straight guys.

    As you can see from the above four examples we can now start targeting our market audience a lot better.

    The next thing we need to do now that we have found the niche and the sub-niche we will be working is to look for a sponsor that complements the niche of our choice, this is the hard part. Many webmasters will go directly to the highest paying sponsor and throw links up to their ‘sub-niche’ pay site not even looking at the sites tour or members area. This is a huge mistake, the first thing you NEED to do is to look over the sponsors paysites and, more importantly, the sponsors site tour AND members area. What point is there sending your surfers who are after Twink’s if, your sponsors tour has images of a load of guys over the Twink age bracket?

    From this point on and, after you have chosen a suitable tour to send your traffic to you need to build up a flow of ‘niche’ traffic the chances are, if you submit your TGP gallery to an ‘all gay’ TGP that you will receive a substantial amount of unfiltered traffic making your hard work in choosing your sponsors tour worthless.

    So how do you choose a traffic source that is right for you? Simple, you need to experiment, start of with your niche TGP’s, Top Lists, Links Lists etc and see what happens, how much traffic are you being sent from your chosen traffic source and, more importantly, how much of this traffic is actually clicking through to your sponsors tour. Once you can get an idea of what traffic you are being sent from what traffic source you have won more than half of the battle already.

    Record EVERY possible detail about your traffic sources that you can, how much traffic they send a day, how many visits your sponsor gets, how many sales you made, what content you were using etc, etc.

    Once you have a working list of data to use you can start to abuse and filter your traffic like you would have not thought imaginable, if one of your sponsors has a higher payout on Bear traffic, then you instantly know what traffic source gives you traffic for that niche and, you can utilize that information to your benefit.

    The most important thing to remember however when marketing a niche is that you need to have patience, you need to use a process of trial and error and, more importantly, you need to experiment, just because TGP A sends you 100,000 hits of Twink traffic one day, it doesn’t mean you will get the same quantity of niche traffic the next.

    Article written by Le

  • Gay Online Dating – Offering Your Surfers An Alternative

    Date: 2011.02.22 | Category: General | Response: 0

    Whilst adult websites remain the most highly concentrated method of making money for affiliate programs we have slowly started to see a trend over the past few months of affiliate programs adding a new kind of site to their regular lineup, online dating sites however, as webmasters working in the adult industry how can we successfully market these sites on our existing traffic base? This is what we are going to look at in this article.

    Gay Online Dating – Some Facts And Figures.

    As mentioned above many affiliate programs now offer some form of online dating site whether it is for gay men and women or for their straight counterparts there is very little mentioned about the target audience these types of site attract so, with that said lets look at some figures from a recent Nielsen report in respect of online dating sites.

    The online dating market is expected to grow to become an estimated $642 Million dollar industry by 2008.

    On average, a user on a dating site will spend 1hour 45 minutes on the dating network itself.

    The highest ranked age group (27.64%) for online dating sites is between the ages of 35 and 44 years old.

    Men are more likely to a) Browse online dating profiles, b) Post a profile on a dating site, c) Respond to a dating profile and, d) Pay for access to a dating site than women.

    So what does this mean for us marketing our sites to gay men and women well, straight off the bat you can see that there is going to be a considerable boom in the online dating world and, with that boom will come a rather satisfying chunk of change also, the age group that spends most time on a dating site as mentioned above is also within the demographical group for the ages of gay online surfers. In addition, males as mentioned, are also more likely to respond to, post, browse or, more importantly here, pay for access to an online dating site making this an ideal opportunity for those of us who actively promote a gay site lineup to start supplementing our income by offering our surfers access to dating sites too.

    Gay Adult Dating – Affiliate Programs.

    So now we have the figures where do we go to find a gay adult dating affiliate program? Well, there are a couple of options for us, there is the highly recognized outpersonals.com as well as the gay.com dating area however, surprisingly enough, the more ‘mainstream’ dating sites such as date.com, match.com and even adultfriendfinder.com all have sections within their sites for gay men and women as well as gay specific tour pages and promotional materials.

    Gay Online Dating – Where To Market Our Sponsor.

    As with any type of new affiliate program the best way to start marketing them is to place a link on a less prominent page of your site so as to not send your high converting traffic off to a sponsor that may not work for you however, if you have a good network of sites then you might like to try adding your newly found dating affiliate program on your sites ‘exit’ links or even create a TGP gallery specifically for your dating sponsor utilizing softcore content. Also, one thing that I have personally found is that using text links always garners more clicks thru to the dating site than a regular button or banner so again, this may be something you would like to try. In essence though, first test your gay dating sponsor on a minimal traffic source to see what effect it has on your overall site then, once you have ran a test period you can adjust your marketing efforts appropriately.

    Gay Adult Dating – Recap.

    As we have seen above the marketplace for online dating is going to grow to a multimillion dollar industry and, whilst we already know that gay surfers are more affluent and willing to spend money if we can match our sponsors to the type of site they are looking for, why not also offer them an alternative to porn? Many webmasters often overlook the basic principles of marketing that is to say, don’t just give a potential buyer one option but rather, give them several options, by utilizing dating affiliate programs on our sites we are not only giving the surfer an option but, are also giving us a potential opportunity to make more money.

    Article written by Le

  • The Death Of The AVS – The Birth Of The AEN (Adult Entertainment Network)

    Date: 2011.02.24 | Category: General, Promotion, Sponsors, WebDesign | Response: 0

    Well after a long and tedious few months of speculation, rumors and facts being presented to those of us in the adult industry working on AEN sites (Formerly known as AVS sites) it seems that Visa has put a strain on AEN companies to start re-working and, renaming their sites to fall under the ‘Adult Entertainment Network’ name. What does this mean to us as webmasters and, more importantly to the industry as a whole? This is what we shall address in this article.

    A Little Visa History Lesson.

    This whole mess started in October of 2002 when, jointly, CCBill, Epoch and, iBill issued a new set of operating guidelines that had been passed onto them by Visa. In effect, this meant that 3rd party credit card processors had to be re-classified as an ‘IPSP’ or ‘Internet Payment Service Provider’ this also in turn meant that webmasters needed to start paying ‘fees’ to Visa (via their IPSP) in order to continue charging their surfers for access to products and services by using Visa issued credit and / or debit cards.

    In addition to the initial $750 however, there is also a need to pay an ongoing fee of $375, two thirds of this fee goes directly to Visa and, the remaining balance goes to issuing banks and IPSP’s for administrative charges.

    Shortly after this announcement was made the industry then got dealt another blow by the processing companies, this time, in the form of Paypal announcing they would no longer accept any adult orientated payment through their system. This went into effect on May 12th 2003 and, after initial speculations as to what could and could not be charged to Paypal accounts, it seemed to be the final nail in the coffin for some of the smaller webmasters.

    However, the adult industry is strong and rallied together getting as much information as possible about alternates to both of the above situations and companies such as Stormpay and off-shore IPSP’s started to see an increase in revenues from adult payments.

    As The Waves Settled – The Next Blow.

    Given all of the financial troubles of the previous 10 months in respect of online adult payments the industry as a whole started to settle itself again, of course there was the usual posting on forums, conversion ratio and shaving discussions happening on the main forums as there always was but, in addition to these conversations more rumors started, this time, regarding the AVS business model.

    Almost as quickly as these rumors started however, they seemed to have fizzled out into nothing but a distant memory but, two months later after the first round of initial conversations on the adult industry message forums, the same AVS business model was dealt another devastating blow.

    It seems Visa has its sights set on AVS (Age Verification Service / Systems) with a press release being issued first by Sex Key, then by Free Age Card, which was followed by similar announcements from Global Male Pass and Gay Passport informing adult webmasters that they had 2 days to make their current AVS sites conform to the new requirements set down by Visa.

    These requirements were that.

    1) Adult webmasters can no longer use the term ‘AVS’ on their sites.
    2) Adult webmasters can no longer use the term ‘Adult Verification Service’ or ‘Age Verification Service’ on their sites.
    3) Adult webmasters can no longer state that surfers joining up to their AVS will have ‘Access to thousands of other AVS protected sites’.

    As usual Adult Webmasters started to question the reasons behind this sudden and apparent change of AVS rules on almost every forum and, whilst most questions went unanswered the one thing that was answered (honestly) was that these new rules had been set down by current AVS IPSP’s who, had had these rules issued tot hem by Visa.

    So, webmasters started to change out their tour page text to conform to these new rules and, for the most part, it seemed like that was all that was needed to be ‘safe’ working the AVS business model. Little did they know…

    One Last Blow To The AVS Webmasters.

    Several days after the initial press releases from some of the top AEN (Formerly AVS) companies was made it seems that in between all of the posting ont he boards yet another issues comes to light – That Visa is aiming to have AVS webmasters now pay a $750 fee for the benefit of being able to keep using this business model as stated by Craig Tant (Sex Key) ‘we believe is that every site will have to be registered and pay the $750.’

    This beleif, although somewhat vague tends to draw conclusions that, through no fault of their own, the AVS / AEN business model in the adult industry as we currently know it is changing and, changing for the worse. If webmasters are forced to pay Visa a $750 registeration fee per AEN system or per AEN site then a lot of todays industry leaders are going to come unstuck, especially those that focus solely on the AVS / AEN model for the primary source of income.

    Adult Entertainment Networks – What’s Next?

    This is the question that is currently being asked by many webmasters and, the truth of the matter is simply that nobody knows – Except for Visa, the next few days, weeks and months are going to be telling on the industry as a whole from what happens to current sites inside the AVS / AEN companies websites to what happens when surfers start to propagate back onto the adult internet looking for their fix of high quality porn, two things however are definitive throughout all of this, Visa is homing in on the adult industry and, every webmaster needs to be concerned about what will happen next.

    Article written by Lee

  • Think Fresh – Work Smarter

    Date: 2011.02.24 | Category: General | Response: 0

    We have all experienced it at some point in our webmaster career, more often than not though, we hear about it all the time. What is it? Wanting to give in when we hit that proverbial brick wall.

    Hopefully this article can offer you some help and advice when it comes to getting your sales back on track or, even getting them started at all.

    Ask For Help.

    The one thing that amazes me about this industry is that despite the fact we are all business competitors we are all (mostly) willing to help other webmasters out for little or nothing in return. if you hit that brick wall then imply ask for some help.

    As webmasters we have a barrage of free tools readily available to us for asking the advice of others whether it is in email from your sponsors support reps, icq or even on the many industry related chat boards, by actually spending sometime to help yourself by asking others you can often see things from a new perspective and, get advice as to why thing that should be working are not.

    Start Over.

    So you have been doing this webmaster job for the last few months submitting to the TGP’s, building free and AVS sites but you still haven’t made a dime, something is wrong somewhere but how do you pinpoint the error? By far the easiest way to find out what is wrong is to start afresh. Head over to one of the webmaster resource sites and see what others are doing ask for advice and feedback on your sites and learn from the experiences they tell you about. Just because you might have heard the same information before doesn’t mean you shouldn’t ask about it, often one webmaster will be able to tell you an alternate way of doing something that another webmaster is. One of the best ways to get a grasp on this learning curve is to read articles and tutorials, there are thousands of them on the net from HTML to Programming and everything in-between emulate the information contained in these articles and adjust that same information to suit your needs.

    Don’t Stagnate.

    If you are not having success at the AVS side of the business try something else, you already have a good base for building free sites and even TGP’s just because you have never tried using these sources of traffic and income doesn’t mean you wont be any good at them.

    If traffic is your problem as mentioned above, ask others where they get their traffic from and how they built it up, learn to start small and grow instead of running head first into millions of hits a month that are being wasted.

    Research The Industry.

    If you are thinking of quitting, before you do spend a day or two just doing a little background research in the industry, its no secret that webmasters who join the online industry today have to work two or three times harder than our peers who joined several years ago, this is and always has been true in any business. By researching the industry you should be able to find out how others that joined before you failed and, more importantly, WHY they failed, learn from those experiences.

    Finally.

    No matter how hard and meaningless you find the work stick at it, just because you are not making any sales it doesn’t mean you wont make any sales tomorrow or even next week / month / year. Keep turning those sites out and, soon enough, when you least expect it you’ll make a sale and, you know what… the euphoric feeling you will get will be more than enough to make you realize that you HAVE been doing something right all along.

    Article written by Lee

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