• Message Boards – Getting The Postings

    Date: 2011.02.23 | Category: General | Response: 0

    There are plenty of free scripts available on the web which will enable you to start your own online discussion forum.

    However, having the most sophisticated and advanced features in a forum does not mean it will be successful by any means. It is the people who post on the forums that make them good not the scripts used to maintain them. This article is dedicated to getting people posting on your forums.

    It can be really quiet on your forum especially at the beginning when there are no real discussions going on, this is because people don’t want to be the first to post. They want to see some topics that interest them already being discussed, they want to be able to read through some posts first before having to post themselves. With this in mind, you should also be aware that just because a forum doesn’t seem busy, it can in fact get thousands of hits a day. Lurkers make message boards what they are, and, for this reason alone you should act professionally and courteously when making posts on any forums, one day, you might have to do business with one of these so-called ‘lurkers’ and, if they have seen you in a bad light on a forum, the chances are they wont want to know you. So what do you do to get your message board off the ground? There are a number of things actually and, some of these are as follows.

    First of all, make sure the signup process is as simplistic as possible, even better, ensure if the user doesn’t want to register, they don’t have to! To attract people to post on your boards why not get a few of your friends together and start some discussions of your own, you could even register a couple of different usernames so that your forums look busier than they actually are thus cementing the thought that your forums are active and will have worthwhile discussions taking place.

    To find some current topics for your forums why not visit some of the other message boards and see what people are discussing, if a topic is receiving a lot of interest, post about it on your forums. This is especially a good idea if your forums are specific to one area after all, if your competitions forums posters are interested in this topic, your forums users will be too.

    Another great way to get people to start talking on your discussion forums is to use a contest. For example, currently on European Webmasters we have a content giveaway whereby for each post you make you gain a point and, once you have reached a certain level of points you will be able to download exclusive content sets. If you are going to start a competition then make sure people are aware of it, post some information about it online and get something to giveaway that everyone wants.

    One other method to get additional posts is to put up subject lines and links to the topic threads from your main website page. Again, if you publish articles on your site create a link to your discussion forums and invite people to openly discuss the articles in question, not only will you get people posting on your message board but, you will also gain invaluable information from your user as to what they look for and want in articles you write.

    If you publish a newsletter, again, this is another great way to build interest in your message board. Simply ask them to post, tell them you are building up a great resource and, you need their help as much as you need theirs to make this happen. If you have provided them with high quality information in your newsletter the chances are they will repay you by posting on your message board.

    In conclusion, you should basically try and plug your message board wherever you can by doing the above, create banners for it and display them on your website, place a note in your signature file encouraging people to visit and post if they require assistance with anything. Its hard work but, once you have a few regular posters it will take off.

    Article Written By Lee

  • Mirroring Adult Sites – Stage Three

    Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

    So we hit stage three of our tutorial in this stage we are going to make some pages for our top 5 AVS systems. However, as we did in the last tutorial with the new TGP galleries we created we are going to use the same content and same pages that we have already built. On with the tutorial…

    Anyone who build AVS sites will know that you need to have a standard site layout. This usually consists of an entry page (or a warning page), a navigational page (or in our case our menu.html page) and some gallery pages.

    So the first thing we need to do is open up the warning page. Once this page has been opened we now need to do some editing of the page, what I would suggest is moving the warning text to the lower half of the page and at the top making some ‘juicy’ sales text, depending on the niche you are targeting with this site you may also like to add a couple of the original thumbnail images at the VERY top of your page however, these should NOT be linked to the full size image.

    Once you have edited your page to a reasonable standard for the AVS you now need to save this page in the /FreeSite/AVS/ folder that you originally created on your HD. I would suggest saving the page as something like avs1.html or the name of the AVS you will be using this page for.

    Once you have done this you now need to duplicate this page but save it as a different name in again, in the /FreeSite/AVS/ folder so you will end up with avs1.html, avs2.html, etc.

    At the moment these AVS pages have no AVS script on them so, we need to visit the AVS system we are going to be using and fill out the details to have the AVS generate an AVS signup page script for us. Once we have the coding that the AVS provides we now have to place this on our avs1.html page. You should repeat this for each of the AVS’s you wish to use and save each instance of the generated AVS script to a separate AVS*.html page.

    be aware, that when you are putting your information into the AVS to generate the script, you should enter the ‘members area url’ as the page we created for our navigation so, the AVS script location will be /FreeSite/AVS/avs1.html and, the members area page will be, /FreeSite/Menu/menu.html.

    Once you have placed the script on our avs.html pages you should now have the following sites ready:

    1) 50 Pic Free Site With Pics On HTML Pages.
    2) 5 TGP Galleries With Pics On HTML Pages.
    3) 5 AVS Entry Pages.

    Now we are starting to see how using one set of content can amount to a mass of sites all of which can be sending traffic to our sponsors and, to our surfer trap.

    This is where stage three of our tutorial ends however, in our next tutorial we will continue to make some more sites and in an effort to get some traffic we start to play with the ones we have currently created.

    Article written by Lee

  • Protecting Your HTML Code With JavaScript

    Date: 2011.02.24 | Category: Scripts, WebDesign | Response: 0

    We all know that source code theft is wrong and covered by copyright never the less some webmasters will inevitably try to steal the work that the honest ones amongst us create.

    Unfortunately, there is no sure fire way to stop people from stealing our HTML code but, we can make it hard for them.

    The following JavaScript coding, when placed in your <body> tag can make it harder for the opportunistic webmaster to steal your coding.

    Simply copy and paste everything below into your body tag and change the text in the var message=”” field.

    <!–Start Copy–>
    <SCRIPT language=”JavaScript”>
    <!–
    var message=”Copyright 2000 by Your Site. WARNING ! All content contained within this site is protected by copyright laws. Unauthorized use of our material is strictly prohibited.”;
    function click(e) {
    if (document.all) {
    if (event.button==2||event.button==3) {
    alert(message);
    return false;
    }
    }
    if (document.layers) {
    if (e.which == 3) {
    alert(message);
    return false;
    }
    }
    }
    if (document.layers) {
    document.captureEvents(Event.MOUSEDOWN);
    }
    document.onmousedown=click;
    // –>
    </SCRIPT>
    <!–End Copy–>

    Whilst this is not a sure fire way to stop the occurrence of HTML theft as mentioned already it will deter those webmasters who perhaps were there for the simplistic reason of viewing your source code.

    Article written by Lee

  • Converting Chinese Adult Traffic – The Niche Paysites That Work

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Converting Chinese Adult Traffic – The Niche Paysites That Work.

    To date we have looked at most of the types of country specific traffic available to webmasters every day and, more importantly, which niches they convert on. In this article we will finish up our look at the foreign traffic and how profitable it can be with the final main country on the net – China.

    Chinese Adult Surfers – Quick Analysis.

    As with Japanese traffic, most webmasters seem to think that Chinese speaking adult surfers are pretty worthless when it comes to buying porn memberships and this is true – If you do not know what niches to offer your Chinese surfers that said, we found some interesting results given the three (3) month test we had on our Chinese traffic and, the results we observed might just make you change your mind about sending the Chinese surfers you get to your sites off to traffic trades.

    Chinese Porn Surfers – The Niches.

    Because we knew relatively little about the Chinese traffic we had on our sites we decided that, rather send it to a specific language hub site we would send it to our main hub page and, allow the Chinese surfers to filter themselves through to the sites that interested them on their own, to our surprise, only 40% of the traffic we knew was Chinese chose to filter itself to a Chinese specific language hub site, the remainder, choosing to go through our main English hub site.

    Fetish.

    Across all of the niches we offered the surfers, the Fetish niche was the one that converted most consistently month after month and, more than converted, actually retained members once they had signed up to the paysites.

    Gay.

    Unlike the traffic we had that was Japanese a lot of the Chinese traffic that hit our site decided to visit the Gay niche paysites we had to offer them and, there was less than 10% difference between the Fetish and Gay signups we observed month after month. Quite a difference when compared to surfers from Japan and, a pleasant one at that.

    Amateur.

    Specifically teen amateur niche sites or, at least sites that had amateur looking teen modes on the tours also did well on our Chinese traffic however, the conversion ratios for the recurring programs didn’t do as well as what we had expected with most memberships being cancelled within 2 months. Non the less, the Chinese surfers did join and most of them re-billed in excess of 1 month before leaving the site.

    Teen.

    As mentioned above, it would appear that Chinese porn surfers are looking for teen niches again though, the teen paysites we used featured amateur looking teens prominently on the pages so whether this was a choice on the surfers part to join the teen sites or, because we only offered amateur looking teen paysites isn’t known.

    Asian.

    Unlike Japanese surfers, Chinese surfers also joined the Asian niches that were offered up to them and, surprisingly enough, we noticed more signups to English Asian sites than localized Chinese pay sites.

    Chinese Adult Surfers – The Results.

    Overall we were very impressed with how the Chinese traffic we had flowing through our sites both acted and, converted on the sites that we offered them to join, especially since the Japanese traffic we had didn’t seem to like the gay niche sites yet Chinese traffic worked wonderfully on exactly the same gay niche pay sites.

    Across the board I think a revisit of Chinese traffic is needed with more options on our part when it comes to the teen and amateur niches especially just to see if the results we experienced thus far were unique or, are truly indicative of how the Chinese surfer navigates and joins pay sites.

    Article written by Lee

  • How To Choose A Legal Content Provider

    Date: 2011.02.22 | Category: Content | Response: 0

    How To Choose A Legal Content Provider.

    If you spend anytime in this business no matter in what capacity, you are going to hear about how important using legal content is. Legal content is content that you have specific permission or license to use on your sites. Permission can come from your sponsor who offers you free content to promote their site, as long as certain criteria is followed. It can come from the producer of the images if he/she is a friend of yours, though I would still advise you obtain a license from them anyway. And the third way of course is to purchase content from one of the myriad of content providers out there. It is the third way I am going to discuss in this article.

    Being the intelligent Webmaster you are, you have decided to purchase some legal, fresh content for your sites. Makes no difference what type of site(s) you run, free sites, TGP’s, pay sites etc. fresh, unique content is always a plus. So you begin your search for the content you are in need of. You are going to find that in most all cases you are going to find a LOT of content providers that offer what you are after. You can go to any resource board and get a list of providers that covers page after page, some more detailed in information than others. Some names you will have heard of before and some you will have never heard of, so how do you choose? Here are some of the basic questions you should ask yourself:

    Do they carry the type of content I need. Seems simple enough, but if you are looking for Asian lesbian images, no sense wasting your time on a provider that specializes in Gay content. The provider’s site should be laid out that you can easily assess what they offer with the first 2 pages of their site.

    What am I using the content for? This becomes very important when selecting what image packages you buy. If you are going to use the content for free sites or TGP’s where the main goal is to get them off your site and on to your sponsor, then quality is not going to be as important as price. If you plan to utilize them in a pay situation, such as AVS or members site, quality should be your first consideration.

    What price am I willing to pay? By knowing what you are using the images for, you have a fair idea of what they are worth to you. Do not be fooled into thinking that buying a MEGA disc for .10 an image is a killer deal. It could be, but if the image CD only contains 100 images that you can utilize and the rest are trash, what is the point? Much better to pay a higher price per image to get exactly the kind and quality you want. Shop around of course; per image prices can vary greatly per provider.

    How do I know these guys are legit? Excellent question! J More than ever these days you cannot swing a cat and not hit 100 content providers. Every college guy and his brother with a digital camera and a girlfriend think they can make a quick buck in the Adult market. I could very easily list over a dozen so called content providers right now, that have come on with incredible deals only to be gone in less than 3 months. Then the Webmaster finds out the license he has for the images are not worth the paper they printed them on. This is one of the easiest areas for a Webmaster to get ripped off in. So what to do? Research my friends, research!

    a. Ask the provider for copies of the 2257’s they are required by law to have on premises. Any reputable provider will supply these to you; many include them with the license even if you don’t ask for them. Any provider that bulks at doing so upon request should be taken off your shopping list.

    b. Read over the license agreement very carefully, before you buy. Not every license is the same, some allow you a certain percent of images for promotional use, such as creating banners etc. some prohibit it. How many sites and domains you can use the images on vary, as does the price they charge to add or transfer a domain or license. Remember the license is a legal document and should be treated as such.

    c. Ask around! Reputation is so very important in this business and the good providers know it. Don’t be shy about asking the provider directly for references, emailing fellow Webmaster’s and even posting for comments on the boards. Make sure you get a good cross span of answers from all sources, so you can quickly weed out anyone that is deliberately trying to make a provider look bad. This could be their competition or a Webmaster that tried to use the content illegally and got busted. So make sure you ask people your respect and trust. Find out not only about how they’re prices stack up, but also about their customer service after the deal is done. And NEVER assume just because a provider is listed on your favorite resource board that they are legit. Though most resources will try and screen people they list, there is no guarantee. There is no substitute for researching it for yourself.

    Following these simple guidelines will save you a lot of grief in the long run. It may take a day or two for you to get the feedback you need, but it could save you from taking down hundreds of galleries later on. Or worse, paying for a product you never receive. And trust me, that happens.

    Article written by Bestat.

    http://www.exclusivecontent.com.

  • Adult Search Engine Optimization

    Date: 2011.02.21 | Category: Promotion, Search Engine Optimization | Response: 0

    Gone are the days when adult webmasters could Spam the search engines and get highly trafficked sites within a month of the search engines updating many of the search engines caught onto the adult industry very early on and started changing the way in which they indexed sites they went from meta tag optimized listings to theme indexing to almost every type of search engine optimization method in between.

    Search Engine Optimization Techniques.

    It would seem with the changing times of search engine optimization that there is no longer a single solitary way to get your adult sites listed highly in the search engines but rather a mixture of different adult seo methods being used on a single site ranging from increasing your pagerank, including relevant meta tags and page content to standard adult search engine optimization methods such as getting other popular websites linking to yours but with this comes a new challenge of its own webmasters need to get back to the basics to figure out what worked then and, what will work now so far as adult search engine optimization goes.

    Adult Search Engine Optimization Companies.

    There are many companies currently online that can offer adult webmasters their search engine optimization services however, how do you choose an SEO company that will not only work for you but, is cost effective for your needs, the simple answer is to ask around, there are sites online presently that offer monthly memberships to gain access to their adult seo techniques in the form of articles and tutorials just as their are sites that offer no information whatsoever or, information that, while it worked three years ago, it no longer works in today’s adult seo marketplace. You need to ask for advice from customers who have used adult optimization companies in the past and see how their results improved as well as making sure that what you are actually purchasing is a service that doesn’t just guarantee you improved site rankings but actually guarantees you will see a profit from the money you spent on the optimization services.

    Adult SEO Breakdown.

    Adult search engine optimization companies have only really become apparent in the adult industry over the last 6-12 months however, many well known and respected webmasters have been working on optimizing their adult sites for years and, whilst doing so, they have also achieved a vast knowledge base on how to optimize your adult sites for the search engines, again, ask around on the message forums to find the solution that will best suit your needs and budget and you wont go far wrong, the adult search engine optimization business model is one that in all actuality should change on a regular basis however, as mentioned above some companies are still using the same optimization methods they used three or four years ago, make sure you do your background checks before parting with any money and, most importantly, use the search engines to find their sites in search terms where, if they were any good at all, they would already have first page listings.

    Article written by Lee.

  • Favicon.ico – What Does It Do?

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    Favicon.ico is the name of the graphic Internet Explorer 5+ uses in the address bar and when someone views their favorite bookmarks. There should be one beside the address of this page now if you are using IE5+. If you want to see favicon.ico in action among your favorites bookmark our site now by right clicking and selecting ‘Add to favorites’.

    Internet Explorer looks for this file in the same directory as the HTML page currently being displayed, if it cant find favicon.ico it will then display the default Internet Explorer icon in the address bar. As for viewing of favorites, IE will check its temporary folder to see if favicon.ico is there again, if it is not located it will display the default white background with a blue ‘e’ icon.

    For a webmaster there are three main advantages to using the favicon.ico ‘trick’.

    The first, is that it helps to brand your site with a nice little icon that is easy to recognize.

    The second, is that it makes your website more professional.

    The third, is that your entry will stand out in surfers bookmarks over the others. This is especially good as, if you can get a surfer back to your site then you have another chance at making a sale.

    Many internet users have a multitude of site bookmarks so, you need to use favicon.ico to give you an edge. I highly recommend using it and, now I’m going to tell you how.

    First, you will need to create an icon file which is exactly 16 x 16 pixels. If the icon is larger or smaller IE5+ will just ignore it. As for the colors in it, 16 is standard. You can use more colors if you want but, the more colors you use, the larger the .ico file becomes and, the longer it takes to load.

    You now know the standards the favicon.ico file has to be, now to actually create this file you can take one of two routes.

    The first is to convert and existing 16 x 16 BMP or GIF graphic with 16-32 colors into an .ico file using converter software making sure to save it as favicon.ico.

    You know the standards the favicon.ico file has to be, now to actually create favicon.ico . The easiest way of creating a favicon.ico file is to convert an existing 16 X 16 BMP or GIF graphic with 16 – 32 colors into a .ico file using converter software making sure to save it as favicon.ico.

    Once you have created your favicon.ico file all you need to do is to upload it to any directory on your server that contains html pages. This way, when IE5+ searches for favicon.ico it will be bale to find it regardless of which page you are on.

    That’s nearly all the areas of favicon.ico covers apart from, what if you want different icons for different parts of your website? Can this be done? The answer is yes it can. All you have to do is place the following HTML code between the <head> and </head> tags of your web page.

    <LINK REL=”SHORTCUT ICON” HREF=”differenticon.ico”> (SHORTCUT ICON should be kept in uppercase).

    Now when someone adds a web page with that code to their favorites, IE5+ will not look for favicon.ico but will look for differenticon.ico and if it’s there it will display it, if not the default icon will be displayed.

    Using favicon.ico or the SHORTCUT ICON code is nice way to add a unique touch to your site, and of course will result in more repeat visitors than if you were not using it – which is always good for any webmaster.

    Article Written By Le

  • Over The Rainbow

    Date: 2011.02.24 | Category: General | Response: 0

    So why is the gay community over the rainbow? As promised today I’ll finish up on the symbols that are prevalent in the gay community. Last week I mention the Pink Triangle and it’s political emergence. And technically, the rainbow flag has a similar political beginning.

    I always love answering a question with another question (it is one of those annoying habits I have). So, when I am asked the “what does the rainbow flag stand for?” I look forward to the response when I ask, in turn, “what do YOU think it means?” Here are my top three favorite answers:

    1 – “It’s colorful and gay people like colors.”

    2 – “It’s a dance party thing”

    3 – “Judy Garland sang Over the Rainbow you guys loved her a lot.” (This has to be my all time favorite.)

    Well like any political symbol, it is a way to distinguish ourselves. But this time we look not to a place in history but we look at the world in general. No matter where you are, whether it is on 8th street in NYC or Rue du Champe in Paris, there will be a gay person somewhere. Now, some may argue that not all cultures and societies will have homosexual present. And I say, “BULL”. They are just in the closet somewhere.

    So in essence, gay men and women cross every racial and religious culture around the world. We come in all shapes, sizes and colors. So what better symbol to show that with than a rainbow, all colors coming together as one – as one community. No matter how culturally diverse our world is, the gay community is made up from a piece of each.

    The rainbow flag and the uses of the rainbow, in the gay community, are diverse. If you see it flying outside on a restaurant wall, and it means it is a gay or gay friendly establishment. See a set of rainbow rings around a friend’s neck, it’s gay fashion accessories. And see a political march with rainbows on posters and flags, it’s a gay assembly.

    Last week I insinuated that the pink triangle was not a symbol to over use in design. Well, in my opinion, the opposite is true with the rainbow and the rainbow flag. I am NOT saying run out and re do all your sites with rainbow backgrounds. No! But, I am saying that the nature of this political symbol is somewhat more flexible. We ourselves took the rainbow and made jewelry, publications, tee shirts and such. And just as the pink triangle, the rainbow will say that it’s ok to be here, you have friends inside or you have nothing to worry about here – be yourself, this place is for you.

    So what have we learned? What some people think as silly symbols that gay people use, actually have an origin – and, a potent origin at that. I still ask, for your own good, that you use them wisely and not over do it. The more you throw symbols around willy-nilly, the more people will think you do not know what you are doing. And the more that the surfers thinks that, the less likely you are to make the sale and get your business to grow.

    Article written by Gary-Alan

  • Unspoken Secrets

    Date: 2011.02.24 | Category: General | Response: 0

    here is a belief among new webmasters that there is a set of golden rules among those of us whom have been at this business for many years to making money well guess what, these are those unspoken secrets….

    Secret #1.

    There are no secrets to becoming an adult webmaster. One of the most common reasons why so many new webmasters give up in this business is because they hear about the money that the big guys make, submit two TGP galleries to The Hun, get a $200 hosting bill and no signups. They then figure that the affiliate they are using is rubbish and then spend the next 2 months surfing the Net looking for the “be all and end all” of affiliate programs which is going to net them $2 million within the next 6 months. The fact of the matter is, that genie in the lamp you are looking for doesn’t exist. It all comes down to hard work, perseverance and common sense this is a business venture you have started like it or not and, it needs to be treated as one.

    Secret #2

    Don’t give up. You need to treat what your doing as a business. Of course, you can have fun with it but, at the same time you need to be making continual business plans for your development in much the same way as if you were self employed. Which, of course as soon as you start to make some money you will be.

    Secret #3

    Stay focused. There are a million and one ways to make money in the industry. You could build free sites, TGP galleries, AVS sites, pay sites, search engine pages, the list goes on. There are many different avenues to drive traffic. The key is to try everything. Eventually you will find the one venue that your are very good at. Continue with this until you know this in your sleep – work it so often and well that you master it. One other thing to remember, it wont make you money overnight, if you think it will, your starting out for the wrong reasons, putting it simply, Adult web mastering isn’t for you.

    Secret #4

    Build it and, it (And they) will come, don’t spend time worrying about your keywords, meta tags, the amount of images you are using, just because someone tells you this is what is required of your sites. Just build a site or gallery submit it, forget about it and get started on building your next, and the next, and the next site after that. Just keep on moving forward, if you forgot to do something on one of your sites don’t worry, add it to the next site that you build.

    Secret #5

    Start to network. Other webmasters are great for bouncing new ideas off, a group of webmasters who start at the same time all communicating with each other are going to develop more than a sole webmaster on their own. Networking is a big part of any successful webmasters daily routine. Make the most of the people you meet on the boards or aim or icq, it will benefit you long term.

    Secret #6

    This one you will probably hear day in, day out for the rest of your business life. “It’s too late for newbies to make money” I am sorry to be the one to tell you this but, this is rubbish. As long as you follow the basic rules above and work at it, you can and will make money in this still thriving industry.

    Now you have heard the “secrets” you have wanted to know its up to you to put them to good use.

    Article written by Lee

  • Writing Your Sales Text – Some Facts

    Date: 2011.02.21 | Category: Writing | Response: 0

    Do you know the difference between writing sales text for print advertising i.e. magazines and, writing sales talk for websites?

    Well some of these differences will go against your intuition however, these differences are based on how people read specific items.

    Where Do Eyes Go First When Your Page Loads?

    Contrary to what most webmasters think it may not always be towards the thumbnails and banners on your page instead, surfers eyes will more than likely go to the first few lines of text on the page therefore, your first chance at making a sale before the surfer starts to burn your bandwidth is to have some enticing text on any site or page you build. Another reason why learning to write good text links can benefit you long term.

    Also, as most surfers will only look at a page for between three and fifteen seconds before they decide whether they want to stay on the site they are at or close it this now starts to question webmasters use of heavy graphics on their sites, if a graphic takes three to four seconds to load you have just lost valuable sales time on your site.

    How Much Of Your Copy Do Users Actually Read?

    On average surfers will read about 75% of the length of any given page. Again, this is good news because it now means we can draw our surfers attention tot he ‘important’ sections of our sites by using headlines and bullet points to make them stand out. Also, this means that, given surfers will read only the first 75% of any page that the bottom half of your pages may not be as important as what was first believed.

    Why Do Most Banner Ads Produce Poor Click-Through Rates?

    Again as with any advertising media there is only a specific time frame that anyone will look at something, in this case it has been found that the vast majority of surfer will spend a mere 1.25 seconds looking at a banner which, is about enough time to read say 5 words based on the average college students reading time of 350 words a minute.

    Therefore, banners which are animated and can take up to 5 seconds to get all the information across may in effect be completely worthless on our sites. More bad news for webmasters who have fancy animations and the likes on our pages.

    Why Is Reading Online More Frustrating Than Reading Print?

    Did you know that reading text on a computer screen can cause your reading ability to slow by up to 25% in some cases? This means that over inflating pages with text heavy content may actually aggravate the surfer instead of draw there attention! But, how can we stop this from potentially losing us a sale? Simple here are a few suggestions.

    Rather than having one long continuous stream of text have several smaller one or two line paragraphs of text.

    Use headlines to summarize what you are telling the surfer for example, if you sponsor has free trials tell them in bold lettering ‘Free Trials’ you get the point across and, you may draw their attention to click on the text.

    Are Your Web Page Users Not Getting The Whole Picture?

    Can surfers ‘scan’ your website? Lets look back at the above figures, 75% of the page gets read, banners have an attention span of only 1.25 seconds on average, that’s not much time for a surfer to look at your pages.

    I think that would probably explain the reason why surfers tend to ‘scan’ our sites and only concentrate on the free images, how many of us actually take the time to read word for word EVERYTHING on a page?

    I know I hardly do I just sit there and scan the page for things that draw me into the text or site. This is true again for surfers in fact, estimated figures show that roughly 21% of surfers actually spend the time to read every single word on any site meaning the other 79% only scan through our sites this again, cuts down our marketing capabilities dramatically making it more important to have headlines and well laid out pages highlighting the part we want our surfer to look at, namely, our sponsor links.

    If we do not do this we are in effect only making 21% of our marketing efforts count again, taking away from our profits. That’s a huge chunk of our surfers we are losing out on gleaming a sale from.

    What do all of the above figures tell us? Simple, we need to keep our pages quick loading, concise and more importantly unique, we need to draw our surfers to the specific areas that we want them to go to first and, in the process we should start to make more money from each of our sites.

    Article written by Lee

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