Do You Keep The Surfers Attention?

Date: 2011.02.22 | Category: Traffic, WebDesign | Response: 0

A new discovery says that people are born to respond to information a certain way. It also indicates that when we use our in-born or natural style to process information, we relax and feel good. The same research also indicates that 92% of thousands tested have changed that style to one they think works better. The change causes stress. So 92% of the viewers of your site are stressed. Because people often visit your site and click off almost instantly, you face the problem of getting their attention and keeping it long enough to persuade them to buy.

The fact is that people today have shortened attention spans. If you don’t get them in the first few seconds, you lose them! You can either build a terrific web site — or just end up with “click thrus.” Many site owners think it enhances a site to add animation or cool sounds. But the answer is to make your site appeal to the individual. Great sites of the future will know how to “individualize” their message.

Even though we all have to learn how to use a computer, high tech has not made people think the same way. You are not battling high technology; you are fighting to keep the attention of three (3) basic in-born styles. This may sound overwhelming, but it is really a simple matter of anticipating a viewer’s response before he or she gets to your site. Anticipation of responses makes or breaks your site.

So how do you anticipate how a viewer responds before it happens? It is really simple. You start by learning how you personally respond to information. Why is this the beginning place? It is because you and the way you react when receiving or giving out information influences everything about your site. Next you learn about the other ways people respond to information. It is easy to begin anticipating reactions as you get a whole new perspective on how people are born to process information. Things start to make sense to you and people are no longer such a mystery.

These conclusions are drawn after over 20 years of research. The research verifies that it is possible to appeal to most views rather than 2 – 4 in a thousand. So, when someone tells you how to write killer copy, or make your site jazzy with new technology, you are hearing from only one of the basic in-born styles. Take everything with a grain of salt until you evaluate it according to the simple guide that lets you appeal to ALL styles rather than only one.

Article written by Lee

Domain Name Registrars – Saving Your Business

Date: 2011.02.22 | Category: WebDesign | Response: 0

The one thing that all webmasters rely on to make their money is something that all of us have, a domain name however, what would or should happen to your domain names when and if, your registrar files for bankruptcy or just disappears, surprisingly enough i do not recall this ever happening in the industry to date however, being prepared for the worst case scenario is always a good thing.

Prevention Is Better Than A Cure.

As the age old adage goes.

The first thing that you should do before even registering a domain name is to check out the background of the company you are considering using, you need to ask yourself a variety of questions about this company including the following:

1) Is the registrar ICANN accredited?

ICANN (Internet Corporation for Assigned Names and Numbers) is a non profit corporation which was formed to assume the responsibility over the IP and entire domain name structure as we know it. This in essence means that if your registrar is ICANN accredited then you at least know your domain name registration will be handled professionally and, should be reasonably secure so far as your registrar going out of business.

2) What are you paying for?

Many of the domain name registration companies packages vary greatly, with some companies you register a domain yourself, some companies register it on your behalf and, others will register your domain including some form of hosting etc, check with the company you are using to see what added services and support features they offer.

3) What is their transfer policy?

Some domain name registration companies have specific policies so far as transferring domains to other companies, registrars and, individuals go. Check with your registrar before you buy your domain to see what this process involves and, as always, check with one of the other registrars to see which registration company offers the best ‘bang for your buck’.

Saving Your Name – Help And Advice.

First and foremost, if you discover your domain name registrar has closed its doors you should immediately send an email to them and ensure you keep a copy of this email for your own records, ask them what is happening and, more importantly, what controls / access you still have available (if any) to manage your currently registered domains.

Usually, you will receive some form of communication within a few days from your registration company letting you know what is happening and how you can continue to use your domain name.

In most cases, when a domain name registrar company closes what you will find is that they will already be in the process of transferring the management of your domain to another registration company.

If however, you are still able to control the domain yourself then you should immediately seek out a new registrar with whom you can manage the domain / domains that you own. At this point you should contact them and ask if they have any fast track solution to transferring your domain to their company.

If All Else Fails.

If after everything else you are still at a loss as to how your domain name transfer or registration is being handled then you should contact ICANN ( http://www.icann.org ) directly. Ultimately it is their responsibility to ensure that once you have registered a domain name, you are able to access it as you would like, in most cases however, contacting ICANN is always the last move you should make and, only use this form of information should you exhaust all other methods mentioned above.

Article written by Lee

Adult Webmaster Conventions

Date: 2011.02.21 | Category: General | Response: 0

Networking Overload

Direct Debit Payment Explained

Date: 2011.02.22 | Category: Billing Solutions | Response: 0

Something that is very rarely spoken about as a means of payment is Direct Debit, this is a popular payment method across Europe and, especially in the United Kingdom. Direct Debit can offer your surfers a cost effective, easy way to pay for products and services from your site especially, if they have a ‘recurring’ cost associated with them.

Direct Debit – What Is It?

Direct Debit is quite possibly one of the simplest ways to collect funds from your surfers basically, a form is filled out by the surfer, where they enter their bank payment details, account number, name, sort code. Then, the form is signed either electronically or, in person by the customer, in this case, electronically by the surfer.

Once you have the direct form filled in by your surfer, you may continue to deduct funds from the bank account on the Direct Debit form until such a time whereas the surfer cancels the Direct Debit agreement.

At the present time, around 45% of the population in the UK currently choose to pay their utility bills online by Direct Debit and, around 75% of the total population in the UK have used Direct Debit at least once in addition Direct Debit is also an alternative method of payment in the vast majority of European countries and, it is also used (although not as much) in Australia.

Direct Debit – What Are The Cost?

Direct Debit payments cost around $0.5 for you as a merchant to process, however, this charge, rather than happening on the processors side of the transaction, happens when the Direct Debit request hits your banking account.

This in itself is god news after all, you now ensure that if a membership or product costs $35 per month, you will get virtually the full cost of that membership until such a time when the surfer cancels the direct debit at their bank.

Direct Debit – An Overview.

All in all, Direct Debit is probably one of the only payment solutions that allow you to collect the full price from your surfer at the point of sale and, furthermore, because the Direct Debit method of payment is trusted, this offers your surfers something that no other form of payment can – Peace of mind. There is however one major drawback to this method of payment, it is very hard to find processors that will allow you to utilize Direct Debit on your sites in fact, to date, the main use for the Direct Debit payment method has been payments of utility bills, Gas, Electricity, Water Supply, etc however, many financial institutes will let you pay for goods and services using Direct Debit on ‘credit’ terms which can vary from 1 day to a year interest free or, not as the case so often is.

I strongly feel that within the next 12 months this method of payment could become advantageous to the adult webmaster however, the current online payment processors need to be pushed in order for this to become as widespread as credit and debit card processing is. That said, there are a few online adult companies already accepting Direct Debit as a form of payment so, at least the ‘DD’ revolution has already started.

Article written by Lee

What Is The Golden Ratio?

Date: 2011.02.24 | Category: Sponsors | Response: 0

Its a little known marketing technique that say that, as long as the longest side on any oblong is 1.6 times the length of the shortest side of the same oblong people will be more likely to prefer that shape over any other shape.

Why do they prefer this size? Because it occurs naturally and, subconsciously EVERY LIVING PERSON is attracted to this trait.

An example of this is as follows:

1) Stand Up
2) Measure the distance from your head to your feet and write this measurement down
3) Measure the distance from your Navel write this figure down.

The length of your ENTIRE body is 1.6 times longer than from your Navel to your feet!!

The same is also true for the length of your arm from shoulder to finger tip, then from elbow to finger tip.

The same is true for credit cards, the longest side is 1.6 times longer than than the shorter side!

Think about this for a second, banner ads, what shape are they? Oblong except, they don’t employ the ‘golden ratio’ what if, just what if, you used some banner ads that employed this ‘golden ratio’ who says banners have to be 468×60 in size?

Why not try making some ‘basic’ banners in paint or a decent graphics program utilizing the 1.6 rule and see if your click thru’s increase, personally, I will bet my earnings last month that they will.

On the same way of thinking towards marketing, table ads, money bars, etc, why not incorporate this idea into them also? It cant hurt and who knows it may just work.

the math to work this ‘golden ratio’ out is as follows for Image a above:

shortest side (60) x 1.6 = (90) Longest side

You don’t even need to be a genius to make your own ads using this method as the people at Microsoft supplied you with a calculator.

Article written by Lee

Marketing Anime Sites

Date: 2011.02.22 | Category: Promotion | Response: 0

Anime and the various styles associated with it, such as Hentai, Manga, Comics and Toons is one of the hottest niches on the net.  It is presently experiencing a huge growth, with many of the larger companies launching sites dedicated to the genre.

When someone unfamiliar with Adult Anime and Hentai hears the word Anime, they tend to think in terms of Sailor Moon, Dragon Ball Z, Pokemon or Speed Racer (if they are of my generation.) Make no mistake; what we are discussing today is NOT for children.  Adult Anime and Hentai are as different from the example above as Disney Movies are from HomeGrown Video.

Targeting and marketing to the anime surfer is not that much different from any other niche, with a few notable exceptions.  Taking the time to learn a little about the subject matter will make a difference in your profit margin. Even though you are still selling “sex”, or more accurately “hentai” (more on that later), with anime the “sell” is more in the fantasy aspects than reality. Anime characters can perform any way and do anything that the surfer wants, even the impossible. So you must use more creative text links and graphics to create the right feel for the surfer and lure him in, and not treat the art as if it were just mere cartoons.

True anime fans do not consider anime to be cartoons. You will get fans that like it for its sexual aspects and yet others who have a love of the art form itself.  If you make light of the art or fail to create the fantasy for them, you may lose surfers. Anime is truly an art form; each picture is unique in its beauty and in its style.  Each artist will render a vision of his or her own, and the variety is as wide and varied as one’s imagination.  This is the appeal of anime, that and the fact that in Anime a surfer can have a character created to fulfill his fantasy, no matter how outrageous.

Bear in mind while designing, targeting and eventually linking your anime site, that this particular genre covers all age groups and appeals almost equally to woman as to men. It is also a niche that will attract surfers from many countries. It is extremely popular with your North American surfers, but a great deal of the anime surfers come from Australia, Europe and Japan, for some reason these country’s surfers love their anime!  So make sure to expand the scope of the Search Engines you normally submit to, if you are not already submitting to Japanese, Australian, and other foreign SE’s. A great place to find a list of these SE’s is http://www.beaucoup.com/1geoasia.html.  Don’t forget to look at alternative link lists as well, though many of the “big” list have anime and toon sections, you will definitely want to get listed on lists that are targeted to the niche, some examples would be:

http://www.toonplaces.com
http://www.hentaikitty.com
http://www.hentaiseeker.com

To help you understand a bit more about the Anime niche I have listed some descriptions of common anime terms:

Anime: In the US and many other western nations, it is limited to meaning Japanese animation (AKA Japanimation, although a lot of people don’t like that term). Characteristic features would be large eyes, funky hair colors, and often, er, accentuated physiology. In Japan, anime means animation in general, Warner Brothers, Disney as well as Macross and El Hazard.

The modern-day anime style is an adaptation of Disney style (introduced to the Japanese after WWII, by the American occupation), most notably the large eyes. However, unlike animation in America, animation or “anime” in Japan is not just for kids and the subject matter can range from deep, action packed science fiction stories to slapstick humor to even soap-opera-ish romance. In short, the only real difference between anime and other television shows and movies is that they are animated. While it’s true that in recent years there have been several American animated shows that have been aimed at a broader audience than your Saturday morning cartoon crowd, such as Titan AE, and the soon to be released Final Fantasy, the Japanese have actually been doing this for quite some time.

Japanese law formerly banned the depiction of genitals or pubic hair in art; as a result, most of the true Japanese images you’ll see distributed in Hentai Anime circles have either been censored by the Japanese government prior to distribution or auto censored by the artists themselves in compliance with the law. Underground artists have been known to produce full, all out, no holds barred uncensored works and of course not all Hentai Anime comes from Japan. Artists who were not Japanese citizens were not bound by Japanese law so uncensored Hentai Anime usually came from those countries.. The law has since been repealed. (See the book Dreamland Japan by Frederick Schott for more information on this law.)

Although the law has changed, people’s attitudes are slow to change with it and many Japanese artists continue the practice of censoring or avoiding depictions of the genitals or pubic hair. However, now that it has become legal, such depictions are sure to become more common. Sometimes, net artists will take it upon themselves to uncensor mosaic images, however, it isn’t easy to find someone who does this arduous job well, so even these are uncommon.

Hentai: The classical meaning is “metamorphosis, transformation.” It later came to mean “abnormality,” and in modern colloquial Japanese is used almost exclusively to mean “pervert” or “perversion.” When a woman insults a man in anime, she generally uses on of three terms: hentai, sukebe, and ecchi. Sukebe implies “oversexed” rather than “deviant.” Ecchi can be quite mild in some contexts, comparable to “lewd” or “Fresh!” These three terms are often used interchangeably, especially when someone is stringing together insults.  In adult anime, hentai normally would lend itself to what we consider hardcore images, such as the very popular bondage anime images.  In the Adult market Anime has come to signify more softcore images and Hentai hardcore.

Manga:  This is what comics are called in Japan. The artist Hokusai coined the word manga in 1815, usually translated to mean “irresponsible pictures.”  Traditionally drawn in black and white, sometimes with blue inks mixed in, Manga can be action comics, love stories or even hardcore fantasy.

Doujinshi: Amateur/underground Manga that often parody existing Anime or Manga.  Usually done in small print runs and often Hentai in nature. They are frequently “proving grounds” for aspiring “professional” Manga artists.

Yaoi: Male homosexual relationships, or Anime or Manga stories about relationships between “beautiful boys” (bishounen). Comes from “YA-ma-nashi O-chi-nashi I-mi-nashi” (No climax, no punchline, no meaning)

Shoujo: Shoujo anime is anime originally aimed at young girls. “Shoujo” literally means “little girl”. Shoujo anime includes such series as Sailor Moon and Magic Knights       Rayearth.  Also referred to as Bishoujo, “Beautiful Girl”

Shounen: Shounen anime is anime originally aimed at young boys. “Shounen” literally means “Little Boy”. Shounen anime includes such series as Pokemon, Speed Racer and DragonBall Z.  Also referred to as Bishonen, “Beautiful Boy”.

It is important that you educate yourself on the difference in definitions for the various styles of art.  Using the wrong phrases could attract children to your site and responsible use of terms is extremely important.

As with any Website, knowing your subject matter and the surfers that view it is essential.  This niche is growing more popular everyday.  Many sponsors are realizing it’s potential and adding it to their sites as well as building sites specifically for this traffic.  There are TGP’s and link lists dedicated solely to these sites, and legal content is available. The Anime/Cartoon surfer is an extremely loyal breed; once they discover quality sources they keep coming back.  I hope this   sheds some light on this highly unique niche and that the information will help webmasters market their sites to higher profits.

Article written by Bestat

Organizing Your Hard Drive And Server

Date: 2011.02.24 | Category: Hosting | Response: 0

We have probably all done it at some point, we get in such a hurry to upload our new site that we have just spent the last 20 minutes building that we don’t think about maintaining the site at a future date or, worse still, we need to change a site we built 6-8 months ago and can not remember where we uploaded it to.

By organizing your server from day one of your steps into becoming a webmaster you will, inevitably, save yourselves a lot of time in the long term future of our business model.

Lets take a look at how we can accomplish this ‘organization’ though.

On your hard drive you need to have a ‘central’ location for all of your online files and folders, what better place to keep this than in a folder named ‘Online’ of course, this is just an example but it will son become apparent to you that this is probably the most logical folder name to use.

Now, within this folder you are also going to need to have a few sub folders, i would suggest using a folder for each of the domains that you own so for example, for your first domain, you would name it myfirstdomain.com, your second would be named myseconddomain.com etc.

Within these domain folders you will also need to have a selection of sub folders again, I would suggest names for these folders such as /html/, /scripts/, /articles/, you are now well on the way to organizing your server.

In addition to these sub folders you will also need to create sub folders for your images that you will be using on your sites, I would suggest using the names /banners/ and of course, /images/ for these two folders, you now know that the /banners/ folder contains all of the buttons and banners you will use on your sites and the /images/ folder contains all of the .jpg and .gifs you will use. Inside the /images/ folder, it might also be advisable to create a sub folder called /thumbnails/ which, you can store your thumb nailed pictures in if required.

One other advantage to organizing your folders and sites in this manner is that over time, it will assist you when it comes to dealing with hot linkers. Instead of having to find the paths to all of your individual image directory, you know instantly where you put them, without the need of logging onto your server.

Ok so you now have a semi-organized folder structure on your HD, so far we hopefully have a folder structure that looks somewhat like this:

C:/online/myfirstdomain.com/

C:/online/myfirstdomain.com/html/
C:/online/myfirstdomain.com/scripts/
C:/online/myfirstdomain.com/articles/

C:/online/myfirstdomain.com/html/Banners/
C:/online/myfirstdomain.com/html/Images/
C:/online/myfirstdomain.com/scripts/Banners/
C:/online/myfirstdomain.com/scripts/Images/
C:/online/myfirstdomain.com/articles/Banners/
C:/online/myfirstdomain.com/articles/Images/

So, hypothetically, if you created a article called ‘Article One’ you would find this in the following place on your HD:

C:/online/myfirstdomain.com/articles/articleone.html

See how easy that was to find on your hard drive?

Of course, on your server the folder structure will be no different so, your structure will be mirrored EXACTLY from your HD to your SERVER I.E.:

/usr/www/sites/myfirstdomain.com/articles/articleone.html

Not only will you make your server layout a lot easier to navigate but, it should, in theory, save you time when submitting your sites to the search engines, free for all’s etc as, in your head, you will already know the location to any single page.

Try this as an example…

You have created an article site called ‘Online Marketing’ on your third domain, where is it located?

That’s right, you will find it at http://www.mythirddomain.com/articles/onlinemarketing.html

How much time would you have usually spent logging into your server trying to find this page?

One other MAJOR advantage to keeping your server and HD structure the same is backing up your data now becomes easy as pie. you simply have to download your folders into the /online/ directory on your HD, then simply burn that entire directory to Cdrom.

Hopefully this article has given you some insight into how proper organization can be of use to you on your HD and on your server. If you are just starting out in the adult industry hopefully you will see that spending a little time to make a structuring system such as this can save you a lot of time long term.

One last question for you however, where would you find your article called ‘Marketing Shoes’ on your 56th domain name?

Article written by Lee

Mirroring Adult Sites – Stage One.

Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

In this next series of tutorials I will be exploring the benefits of utilizing your existing content to build more sites in the least amount of time possible, in fact, after you have completed the steps in this tutorial series you should be able to build over 20 types of site within 5 minutes using a single set of 50 pictures.

So, onto the start of our tutorial.

Stage one in this tutorial is something we have ALL done before, so what you need to do is this…

Build a 50 pic free site, this is using a lot more content than a ‘standard’ free site however, what we are actually going to be making is a set of AVS sites and several TGP galleries, along with some SE pages and also some links list mirrored pages using this set of 50 images by building just ONE site! Sounds impossible? It isn’t… read on….

Your site should have the following on it:

1) Warning Page (index.html)
2) Menu Page (menu.html)
3) Gallery Pages (5 galleries of ten pictures called gallery1.html, gallery2.html etc)
4) HTML Large image pages x 50 (picpage1.html, picpage2.html, etc.)
5) Multi Site FPA (fpa.html)

Now lets break these individual pages down into sets of instructions for each:

Warning Page.

This should have your standard warning text placed on it, along with an enter AND an exit link. The ‘enter’ link should link to your Multi Site FPA and the ‘exit’ link should go to a program such as the ARS Discreet Browser tour page.

Menu Page.

This should be a page containing an odd sized banner, links to your 5 gallery pages, plus text links at the bottom of the page ideally, these text links should be in the same style as the niche tables we created for the surfer trap except they should only contain 4 cells instead of 8. These links should go to a different ‘niche’ as the one you are building your current site for and, link to the existing FPA’s of your surfer trap.

Gallery Pages.

On your gallery pages, ALL of the thumbnails should be linked to the relevant HTML page with a text link at the top and at the bottom of the HTML page (No Banners are to be used on the gallery pages!) Also, the file names of the images should be pic1.jpg, pic2.jpg, etc for the full sized images and, thumb1.jpg, thumb2.jpg etc for the thumb nailed images. your images MUST be named this way!!

Multi Site FPA.

This should link to the individual FPA’s that you should already have on your server if you followed the surfer trap tutorial series (If you did not create this surfer trap the tutorials can be found at this link) as well as linking to the Single Site FPA’s this should also have a ‘no thank you’ link which goes to your Menu Page.

Images.

You need to have 50 images, you also need to have 50 thumbnails for the content you will be using on this site. I usually select my content by the niche I am building for, rename the images using The Rename then, once renamed I use Thumbnailer from Smaller Animal to create the thumbnails for each of the renamed images. This will give you 50 full sized pictures with 50 thumbnails named respectively for the larger image.

They are the basics, now onto the good stuff…

Once you have created these pages you need to create some folders on your Hard Drive which will be the SAME structure you will have on your server. This folder structure should look somewhat like this once you have saved each of the pages we have just created into their respective sub folders:

FreeSite/index.html
FreeSite/AVS/
FreeSite/FPA/fpa.html
FreeSite/Galleries/gallery1.html, gallery2.html, gallery3.html, etc, etc.
FreeSite/Images/pic1.jpg, etc.
FreeSite/Images/Thumbs/thumb1.jpg, etc.
FreeSite/LinkList/
FreeSite/Menu/menu.html
FreeSite/PicPage/picpage1.html, picpage2.html, etc.
FreeSite/Recips/
FreeSite/Engine/
FreeSite/TGP/

This will give you 5 folders with HTML pages in them, one folder with the full sized images, one with thumbnails in it and five empty folders.

At this point we will end the first stage in this tutorial as this should take you a couple of hours to complete.

Article written by Le

Everything You Need To Know About Meta Tags And More!

Date: 2011.02.22 | Category: Search Engine Optimization, WebDesign | Response: 0

Everything You Need To Know About Meta Tags And More!

There’s a plethora of different META Tags that you can make use of on your site. Because there are so many, it’s impossible for me to cover all of them in this article. However, I will describe the most common ones. But let’s start from the beginning, shall we?

What Are META Tags?

META tags are similar to standard HTML tags. However, there is one big difference: You have to insert all META tags between the <head> </head> tags on your page(s). META tags are used primarily to include information about a document. The META tags will be invisible to your site’s visitors, but will be seen by browsers and search engines.

For The Search Engines.

Several of the major search engines make use of the META Keyword tag, and virtually all of them make use of the Description tag. These tags help the search engine spider determine the content of your web site so that it can be indexed properly.

This is what they look like:

<META name=”keywords” content=”Webmaster Resource Site”>
<META name=”description” content=”Online Webmaster Resource Site”>

You can also instruct the search engine robot/spider how to index your site using the robots META Tag. This is what it looks like:

<META name=”robots” content=”noindex,nofollow”>

What the tag above does is tell the spider not to index the page that it appears on, and not to follow the links on that page. Here’s a complete list of attributes for the robots tag:

index – the default, the page is added to the search engine database

noindex – the page is not added to the search engine database

nofollow – the spider doesn’t follow the links on that page

none – same as “noindex, no follow”

To use any of these attributes simply replace the “noindex,nofollow” text in the example above with whatever you want to use. If you need to use more than one attribute, separate them with a comma.

Client Pull.

Have you ever seen a page that automatically refreshes to another URL after a few seconds? Did you ever wondered how it was done? I’ll tell you. The page made use of one of the http-equiv META Tags to automatically “pull” you to a different page after a few seconds. Here’s what the code looks like:

<META http-equiv=”refresh” content=”1; url=newpage.htm”>

The value of content denotes how many seconds will pass before the new page is called for. If you want it to happen as soon as a person hits that page, then set the value to “0”.

Prevent Caching.

If you want to prevent a page being saved in your visitor’s cache you can do so by inserting the following three tags:

<META HTTP-EQUIV=”expires” CONTENT=”0″>
<META HTTP-EQUIV=”Pragma” CONTENT=”no-cache”>
<META HTTP-EQUIV=”Cache-Control” CONTENT=”no-cache”>

Why would you want a page not to be cached? If your site is updated frequently and you always want your visitors to see the newest content/changes, or if you want to ensure that a new banner is loaded each time from your server when a page is accessed, you’ll want to use the tags above.

A quick note here on banner caching: In addition to using the tags above, you’ll want to append random numbers at the end of the tag calling the image.

Rating Your Content.

By using the rating META tag on your site, you can specify the appropriateness of your web site for kids. The tag looks like this:

<META name=”rating” content=”general”>
In addition to the general rating, you can use three others. They are:

mature

restricted

14 years

Misc. Tags

Below I’ve listed several other popular tags that you may have seen around the web.

The generator META tag is used to specify what program was used to create your web site. Many HTML editing tools automatically insert this so that a company can gauge their market penetration. The tag looks like this:

<META name=”generator” content=”program name and version”>

The author tag is used to identify the author of a page. Simply replace “author’s name” with your name or email address.

<META name=”author” content=”author’s name”>
The copyright tag identifies the individual or company that holds the copyright to a particular page. This is what it looks like:

<META name=”copyright” content=”This page and all its contents are copyright 2003 by Lee Windsor. All Rights Reserved.”>

I hope this article gave you some insight into the usage of Meta Tags and how they can benefit your day to day business.

Article written by Lee

The Ins and Outs of European Domain Name Registration

Date: 2011.02.22 | Category: Domain Names | Response: 0

A domain name is more than just your online adult business address; it’s a crucial aspect of your online adult business. It is closely linked to the way a surfer thinks of and, more importantly, remembers your site. In many European countries, domain names that end with a country code carry more weight with the Internet-surfing public than dot.com domain names. So, if you want to have of a chance of selling to a foreign adult surfer in a European country you might consider registering a European country code top-level domain name (ccTLD) for your site.

Obtaining a ccTLD could potentially:

• Increase your chance of getting listed on a national search engine. Many national search engines require a company to be local, however that may be defined, to be listed with them.
• Get you a higher ranking with a local search engine.
• Make your business more accessible to customers and vendors in a specific country.
• Make your business seem more local and thus help overcome any fear local customers might have of buying from a non-European outfit.

What Is a ccTLD, Anyway?

Generic top-level domains (TLDs) are not linked to any geographic area. They include the well-known and familiar .com, .org, and .net domain names. In contrast to these generic TLDs, there are ccTLDs: Each country and territory in the world has its own TLD. They include, for example, .at for Austria, .be for Belgium, and so on.

Essentially the domain name policies regulate who can register what type of a domain. In principle, nearly anyone can register a generic TLD.

It is important to keep in mind that you might lose a domain name you recently registered in Europe if another company can prove in court that the name is rightfully theirs. If the court decides that the plaintiff has a right to it, you will lose that domain name however, I am assuming that nobody reading this is going to be considering registering ccTLD’s for the purpose of cyber squatting.

Each country or region has its own rules, policies, and regulations about who can register a ccTLD, and how. Common restrictions include the requirement to be a local registered company or to have registered the company and/or company name as a national trademark in a specific country. However, some countries are less strict about who can register. As always, it depends on the country and its particular rules.

The table below is meant to give you easy access to the information you will need when you are ready to register a European domain name for your site.

Here is an explanation of the categories used in the domain registration table:

• Country: Name of the country you might want to obtain a domain name for your business in.
• Name of domain: The ccTLD (a two-letter abbreviation).
• Must be local: This can mean that your business presence, your company’s physical presence, or your trademarks must be local.
• More domains possible: Some countries limit the number of domains that you can register.
• Same name as owner: Some countries require that the registered name be the same name as the owner’s company name or trademark.
• Signed contract: Some domain name registration agencies demand a written, signed declaration or contract to be sent in. If in doubt, read up on specific rules relative to the specific domain name registrars you will be using.

Now you can see the possibilities available in respect of registering more than just dot.com addresses perhaps you might like to find a country you would want to gain some extra traffic from and see about registering a ccTLD and developing it.

Also, you could improve your chances of gaining additional traffic to your new ccTLD domain by having some country specific language on that domain, again, how your site comes across to the surfer is just as important than the domain and, there are plenty of Adult Site Translation companies out there who can assist you with this part of the ccTLD development.

There are, of course, other ways to gain additional foreign surfers other than just registering a ccTLD for example, on European Webmasters we have a domain name registration section that will allow you to translate specific text in order to gain type in foreign traffic on dot.com TLDs perhaps, if you don’t want to or, cant register a ccTLD in the country of your choice you might like to take this approach at gaining additional foreign traffic to your sites.

I hope this article has given you a little insight into the varieties of domain names available in and around Europe and that you might just register a domain and see for yourself how profitable the European markets are.

Article written by Lee