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Filtering Adult Traffic For More Sales
When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.
Unfortunately, this is often not true.
One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.
taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.
That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.
One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.
Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.
Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.
This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.
Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.
In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.
Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.
Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.
Article written by Lee
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Calling Complete JavaScript’s With One Line Of HTML Code
We all know that some JavaScript coding can be excessive and add considerable amounts of additional coding to our pages making them both slower and less search engine friendly however, what if I told you there was a way you could call the EXACT same JavaScript functions you are calling now by using a single line of code and, in the process you would NEVER have to find a specific piece of JavaScript again as you would instantly know where it was saved.
You would probably think the above is in fact very time consuming but, it actually takes no time at all.
The secret is to copy and paste the JavaScript into a plain text file and save that on your server somewhere. However, instead of saving it as a .txt extension save this file as a .js extension and, to make it easier still to find, when you upload this file to your server place it in a directory called /JavaScript/.
That’s pretty much it, easy huh?
Now comes the part of actually getting the JavaScript to work on your web pages, what you need to do instead of using the complete JavaScript coding that you usually would if you wanted to make a pop-up console appear is to use the following coding placed between your <head> and </head> tags:
<script language=”JavaScript” src=”../JavaScript/popup.js”></script>
That will now call the popup.js file or whatever it was you called it from your server and make the JavaScript function work for your surfers with JavaScript enabled in their browser.As you can see, not only does using this method save you a considerable amount of time but, it will also make your pages more search engine friendly as spiders will not have to work their way through a lot of heavily JavaScript before they get to your SE content.
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What’s A CHMOD?
CHMOD is another name for setting the permissions of files on your server.
All UNIX based web servers understand the concept of permissions. these are broken down into three distinct areas.
Permissions for the person who OWNS the file.
Permissions for the group (all users are members of one or more groups).
Permissions for everyone else.Permissions are listed one of two ways either using numbers such as 755 or, using letters such as rwx-xr-x however they both mean the same thing.
The first number or first group of three letters stands for the permissions of the owner (IE 7 or rwx).
The second number or second group of letters stands for the permissions of the group (IE 5 or xr).
The third number or third group of letters stands for the permissions of everyone else (IE 5 or x).The way the system works is as follows:
1 = x = you are able to execute (run) this program.
2 = w = you are able to write to this file.
4 = r = you are able to read the contents of this file.so if you add it up rwx = 7.
So, in the example given above (755 or rwx-xr-x) the owner is allowed to read and write the file AND execute it.
The group is allowed to execute and write to the file.
Everyone else can execute the file.We hope this gives you a little more insight to how CHMOD’ing or, setting the permissions on your server can affect how files act.
Article written by Lee
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10 Ways To Promote Your Site
As we all know, getting productive traffic to your site can be a long and tedious task of course, there are ways to generate ‘optimized’ traffic at very little cost and time involvement. Below are just a few suggestions about how you can increase traffic to your
site and, inevitably, there are hundreds of different variations of these that will work for your site, I think the key to getting a successful traffic source is dependant on how much effort you put into it and, if you work hard and play little, you will reap the benefits tenfold.1. Create an email discussion list. The list should be related to your web site’s subject. Place your ad on all posts and it will remind people to visit your site.
2. Prove your site is a bargain. Add a lot of free stuff to your offer or, if you’ve sold the product for a higher price before, show them the difference or, show them how much your competitors charge.
3. Make your web site more useful. Sell ad space, generate hot leads, answer visitor questions, offer free content, be news friendly, etc.
4. Make the most of each visitor. Sometimes your price is to high. You should provide a variety of similar products at different price ranges.
5. Test and redesign your banner ads till you get your desired click through rate. Once you do, join many banner exchanges and buy ad space.
6. Use holidays as a reason to get free publicity. Write a press release or article about the current holiday. It’ll have a high chance of being published.
7. Utilize the free content on the internet. Publish one article on a single web page and your main web site link then upload it as a doorway page.
8. Test your new products on the bottom of your home page. You don’t want to take away hits from your best selling products until others are proven.
9. Make commissions without joining an affiliate program. Just propose a joint venture offer to web sites that don’t have affiliate programs.
10. Persuade other web sites to link to yours. It can improve your search engine ranking. Just offer them something of value in return.
Article written by Lee.
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Bandwidth Explained
Bandwidth is the total amount of data that can be sent in a given time between two computer devices. The more bandwidth that is available, the faster the server.
Any webmaster expecting a decent amount of traffic to their adult site will require a web hosting package that includes a large amount of bandwidth. This is so important, especially with the growth of your online business and, ultimately your sites. The more bandwidth your server has, the larger the number of surfers who will be able to view it at the same time, and the access it quickly will be. If you don’t have enough bandwidth, surfers will not be able to access your site as quickly, and that may turn them off which in turn, will mean they will leave your site.
For this reason alone, it is important to select a hosting company that can offer you a great deal of bandwidth. As an example, larger hosting providers will have T1 lines or fiber-optic relays to access the Internet; these will provide a fair amount bandwidth. Another way is to get a dedicated server which, in turn, gives you exclusive access to your server’s connectivity instead of sharing it with others, as such allowing for maximum hardware performance.
To calculate your bandwidth needs, you must know how large each page on your site is, including the graphics and any script usage you may have. Then, you multiply that by the number of views you expect the site to get every month.
For example, say you have three 5k images on your page and a 2k HTML file – you would have 17k of data on that page. Multiply that by your expected page views (let’s say in this case it is 100,000 per month), and you get 1.7 G of data to be transferred that month for that page alone. Now calculate this for each page, and you will know approximately how much bandwidth your entire site requires.
The best way of using bandwidth efficiently is to keep the size of your html pages low. In other words, ensure your HTML programming is adequate enough to use minimal amounts of coding for the purpose you want and, that your photos and graphics are small. To reduce photo file sizes you should always use JPEG format, which can reduce files up to 5% of its original size. Make sure to use the GIF format for graphics, as opposed to TIFFs or BMPs, which are generally much larger in file size.
If you attach URLs to your IMG SRC that link to another person’s images without their permission, this is known throughout the online industry as hotlinking which, costs the person you are linking the image of money and not yourself. For this reason, hotlinking, is looked upon dimly.
The unfortunate truth is that hotlinking is rife in the online industry. However, lets not let that deter you, by utilizing a file called .htaccess on your server, you can prevent other dishonest webmasters hotlinking your images.
As with most things in this industry, you need to shop around to find the best prices available to you. However, that said, as a general rule of thumb, a gig of transfer can cost between $1 and $5 these are usually thought to be good prices for a gig of bandwidth. You can also get certain hosting packages that have a specific amount of bandwidth included in the price, however, the one draw back of these types of deals is that, if you go over that limit, you will either need to pay and excess bandwidth usage fee or, upgrade your hosting plan.
Article Written By Lee
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Cascading Style Sheet Basics
CSS (Cascading Style Sheets) have been around for a while now, and act as a complement to plain old HTML files.
Style sheets allow a developer to separate HTML code from formatting rules and styles. It seems like many HTML beginners’ under-estimate the power and flexibility of the style sheet. In this article, I’m going to describe what cascading style sheets are, their benefits, and two ways to implement them.
Cascading What’s?
They’re what chalk is to cheese, what ice-cream is to Jell-O they complement HTML and allow us to define the style (look and feel) for our entire site in just one file!They get their name from the fact that each different style declaration can be “cascaded” under the one above it, forming a parent-child relationship between the styles.
They were quickly standardized, and both Internet Explorer and Netscape built their latest browser releases to match the CSS standard (or, to match it as closely as they could).
So, you’re still wondering what a style sheet is? A style sheet is a free-flowing document that can either be referenced by, or included into a HTML document (Kind of like using SSI to call a file but not, if that makes sense). Style sheets use blocks of formatted code to define styles for existing HTML elements, or new styles, called ‘classes’.
Style sheets can be used to change the height of some text, to change the background color of a page, to set the default border color of a table the list goes on and on. Put simply though, style sheets are used to set the formatting, color scheme and style of an HTML page.
Style sheets should really be used instead of the standard , < b >, < i > and < u > tags because:
One style sheet can be referenced from many pages, meaning that each file is kept to a minimum size and only requires only extra line to load the external style sheet file
If you ever need to change any part of your sites look/feel, it can be done quickly and only needs to be done in one place: the style sheet and furthermore, it is done globally.
With cascading style sheets, there are many page attributes that simply cannot be set without them: individual tags can have different background colors, borders, indents, shadows, etc.
Style sheets can either be inline (included as part of a HTML document), or, referenced externally (Contained in a separate file and referenced from the HTML document). Inline style sheets are contained wholly within a HTML document and will only change the look and layout of that HTML file.
Open your favorite text editor and enter the following code. Save the file as styles.html and open it in your browser:
Cascading Style Sheet Example.
h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}This is one big H1 tag!
When you fire up your browser, you should see the text “This is one big H1 tag!” in a large, blue Verdana font face.
Let’s step through the style code step by step. Firstly, we have a pretty standard HTML header. The page starts with the tag followed by the tag. Next, we use a standard tag to set the title of the page we are working with.
Notice, though, that before the tag is closed, we have our tag, its contents, and then the closing tag.
h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}When you add the style sheet code inline (as part of the HTML document), it must be bound by and tags respectively. Our example is working with the tag. We are changing three attributes of the ’s style: the text color (color), the font that any tags on the page will be displayed in (font-family), and lastly, the size of the font (size).
The code between the { and } are known as the attributes. Our sample code has three. Try changing the hexadecimal value of the color attribute to #A00808 and then save and refresh the page. You should see the same text, just colored red instead of blue.
An Example Of An External Style Sheet.
External style sheets are similar to internal style sheets, however, they are stripped of the and tags, and need to be referenced from another HTML file to be used.Create a new file called “whatever.css” and enter the following code into it:
h1
{
color: #a00808;
font-family: Verdana;
size: 18pt
}Next, create a HTML file and name it test.html. Enter the following code into test.html:
External Style Sheet Reference Example.
This is one big H1 tag!As mentioned above, you can see that the actual code in whatever.css is exactly the same as it was in the inline example. In our HTML file, we simply place a tag in the section of our page. The rel=”stylesheet” attribute tells the browser that the link to the external file is a style sheet. The type=”text/css” attribute tells the browser that whatever.css is a text file containing CSS (cascading style sheet) declarations. Lastly, the href=”whatever.css” attribute tells the browser that the actual file we want to load is whatever.css.
Conclusion.
Well, there you have it, a quick look at style sheets and how to implement both an inline and external version. Checkout the links below if you’ve never worked with cascading style sheets before. You will be surprised at some of the things you can do with them!Article written by Lee.
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So That’s What It Means!
Often you will hear other webmaster talking about things such as unique hits, banner exchanges and, AVS systems. The article below is a simplified glossary of those and many other terms that you will begin to hear day in and day out of your working life as an adult webmaster.
AVS (Adult Verification System)
The protection system that was designed to prevent minors from accessing adult sites. AVS services usually also have a large network of sites that adult surfers can access with one password. You can find a list of Age Verification Systems at Adult Sponsor ProgramsAVS Site
A site that uses an AVS system.Banner Exchange
A program that enables an exchange of traffic between a whole variety of adult sites. They provide you with some coding which you put in your HTML in order to get additional visitors to your adult site. You can visit: Porn Client for a highly respected Banner Exchange System.Blind Links
When you place a misleading link on a site that will encourage the surfer to click on it. They will be sent to a new site that has nothing to do with what they expected to see. For example, if you had a text link saying ‘Free Porn’ and they get sent to a paysite when they click on the link.Browser
A program that displays and navigates web pages you are using a browser now to view this page.Chargeback
A chargeback is what happens when a surfer changes their mind or decides they don’t like the site or service they signed up for and tells their credit card company they will not pay the fee for your sponsor or paysite charges. Chargebacks are bad for everyone concerned because do you not only lose income for the sale, penalties are applied and sometimes they are applied to you.Click-Thru Program
A sponsorship program that pays you an amount of money for each and every single visitor you send to their site. You can also find a list of per click sponsors at Adult Sponsor Programs.Content Provider
A company that offer adults pictures, video clips for sale or lease. For a complete list of the best content providers head over to http://www.adult-content-providers.com.Dead Or Broken Link
A link that is no longer valid or isn’t working. When you click on the link you get a page not found error.E-Zine
An E-Zine is in simplified terms and online magazine.FTP (File Transfer Protocol)
You need to upload (FTP) your web pages from your computer on to the web for everyone to see. One of the most well known FTP clients is Cute FTP.Hits
Number of times your page was viewed over a specific period of time.Hit Counter
Tool used to track the number of surfers that click onto your adult site. A good hit counter can be found at: http://www.sextracker.comHot-Linking
When someone links to an image on your server to display it on their site instead of linking to the image on their own server. You can prevent Hot-Linking by having a .htaccess file on your server.HTML (HyperText Markup Language)
This is the language used to write web pages. This page is written in HTML.ISP
Your internet service provider. AOL is a well known ISP.Java
A programming language used by programmers to build and create programs. Not to be confused with JavaScript (see below).JavaScript
A scripting language you can directly insert into HTML documents. They only work with surfers that have Java enabled on their browser.Legal Content
Adult content for which you have rights to display on your site.Model Release
Document that a model signs at the time the photographs of them are taken.Message Board
A message board is a place where you can ask and offer advice about the industry or just generally chat with other adult webmasters for example the message board at: http://www.europeanwebmasters.com.Newbie
A new adult webmaster.Partnership, Sponsor or, Affiliate Program
A revenue program that pays you a percentage or fixed price for every member you send to your sponsor’s site.Pay Site
An adult website where surfers have to pay a fee for access.Pic Post
A site where you can submit a picture and your ad on a daily basis.Plug In
A plug in is a ready-made type of web “CONTENT”. Many plug in providers will even host the content on their servers and allow you to change colors, Fonts and, add a logo graphic, so the plug in matches your site. Plug In content is generally more expensive than image content.Ratio
A ratio like this refers to click throughs and actual sales made from them. When a webmaster says they got a 1:250 ratio, they mean that out of 250 people who clicked on his sponsor banner, one of the surfers paid for memberships.Signup Ratio
The amount of surfers that paid to view your adult site (See the example above headed RATIO).Spamming
Promoting a site or service to newsgroups or e-mail addresses that have not given you permission to do so. Spamming can also mean posting your referral codes on message boards constantly inn order to get other webmasters to sign up beneath you.TGP (Thumbnail Gallery Post)
A site where you can submit your gallery pages. They in return put up your gallery and send you additional traffic.Thumbnail
A smaller version of an image used to link to a larger version of the same image.Turnkey Site
An adult site that is already designed and finished with logos, content, billing solutions and, hosting. All you have to do is maintain the site. Newbies often make the mistake of buying a turnkey site before they properly know how to market them.Traffic
The term used to refer to the amount of visitors to your adult website over a specific period of time.Uniques
Number of visitors to your site. If 10 surfers visit your site on any given day and 2 of them click onto your site 3 times the same day, it will be referred to as 8 unique visitors for that day.URL
A web address. Actual address to a page would be a URL. For example: http://www.adultwebmasternewsletter.com is the URL to our Adult Webmaster Newsletter Site.Warning or Entry Page
The page before a surfer sees the main content of your site.Web Host
A company that will provide you with a hosting account so that you may upload your website on their server so that surfers may see your site. For a reputable host you might like to try http://www.webair.com.Article written by Lee
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Turning Opt In Mailings Into Pure Spam
Spam is frowned upon net wide and even more so than usual in the online adult industry especially unsolicited email Spam however, many webmasters do not seem to grasp the essential basics about what Spam is and more importantly, the point in which they themselves become Spammers, this is what we will take a look at in this brief article.
Double And Single Opt In Mailings.
By themselves single and double opt-in mailing lists can be a very effective method of promoting your or, your sponsors sites however, many webmasters forget the one fundamental rule when mailing their opt in subscribers, send them what they actually opted in for otherwise, you are spamming the list and ultimately, the recipients.The line between opt in mailings and Spam is a very finely drawn one at best however in the adult industry it seems the edges of this line are more blurred than almost anywhere else. Quite often you see webmasters on a variety of message boards selling their ‘opt in mailing list’ to one or two other webmasters however, when does the opt in to Spam equation fit in? This is what we will look at next.
Turning Opt-In Mailings In To Spam Emails.
So you have collected opt in email addresses diligently for the last god knows how long and, you have successfully emailed those lists numerous times with some good results to show for it and you want to let others profit from your lists whilst making some money for yourself at the same time. Time to sell the emails you have collected. This is your first mistake, the email addresses which you have collected for your subscriber mail outs have been opted into YOUR list not another webmasters and well, the second that another webmaster buys this list from you the list itself becomes pure unadulterated Spam, nothing more, nothing less.Of course, you don’t have to sell the list, you could offer the list up for trades however, the same thing applies, the second your mailing list changes hands that list not only becomes worthless to the person who has purchased it but, in effect, the list has now become worthless to you.
Adult Opt In Email Lists.
To make a long term profit from your opt in mailing lists the one thing that you should ensure is that the list you have remains clean and, more importantly than that, remains private, if you have spent several years collecting these email addresses why would you turn the revenue potential of them in to nothing less than worthless overnight? Keep the lists as clean and as private as possible, the next time a sponsor opens a paysite that is on the same topic as your mailing list you can send your opt in mailer to your database and profit from the unexposed site.Adult Opt In Mailing Lists Overview.
When all is said and done, as mentioned above opt in adult mailing lists are a very hard to find commodity and, if you have a list for a specific niche or market the list becomes even harder to find, keep your list as clean as possible and ensure that you and only you use the opt in mailing list. By keeping the email addresses you have collected out of the grasp of other webmasters you have the potential to make revenue from that list for as long as you maintain it however, all of your hard work can be undone overnight if you sell the list to the wrong webmaster. In short, if someone opts in to a mailing list owned by you, make sure you are the only person who mails them from that list otherwise, you have indirectly spammed that email address.Article written by Lee
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The Successful Marketing Approach
In today’s volatile and competitive marketplace, the strategic manager must possess a sophisticated perspective regarding creating and maintaining the overall image of the organization.
In order to accomplish this goal, marketing must play a key role, regardless of the company’s size.
To be truly effective, a company must be up-to-date with it’s marketing ‘psyche’. In bygone times, companies concentrated on items it was able to produce, not on customer needs and wants. This type of outdated thinking will most likely lead to a rather short lifespan.
Today, marketing is a holistic approach that is often more complex than first thought.
What Is Marketing?
It is a process through which an organization identifies a need and then provides a means of filling or satisfying that need.
Customers are more informed and savvy than in the past and they expect more – in the quality of both products and service. Today’s customer is not willing to merely sit passively by and consume – he wants a voice and relationship with the companies with whom he chooses to conduct business.
Marketing is not deciding where and how to advertise. This is only one component of the process. Effective managers make sure they have a well-defined and mapped out strategy that deals with the entire lifecycle of the process. The most successful companies have a keenly honed customer-centric marketing model.
This model outlines a process that allows the company to determine the needs and wants of a “target market” and deliver this while instilling in the customer the belief their company’s ‘satisfaction solution’ is better value than the competition’s.
The first step in a marketing strategy involves the identification of unmet needs within a market and delivering/developing products and/or services to meet those needs.
Define Your Market First.
Is it a business-to-consumer company, a business-to-business company, or both? Regardless of the target(s) a company must be able to clearly identify a common need amongst a large portion of this market, as well as that portions propensity and ability to buy that product or service.
Once the target market has been identified it is time to do some analysis. The depth, complexity and related cost should remain proportionate to the ratio of overall business this product or service is anticipated to generate.
Analyze Internally.
What will be involved in creating this product or service? Is there access to all of the necessary components? How much volume can be handled? Are their efficient distribution channels? What will it cost to make or provide this? The next phase is an external analysis that looks at specific trends within the target market. With this information in hand, a company is then able to make an informed decision as to whether or not it is feasible to proceed. Now that the target market has been identified and the operational side has been flushed out, a strategy can be addressed. How a company decides to communicate its message should be in correlation to its overall marketing strategy. Whether the most effective method of conveying you message to the target audience is through traditional advertising channels, the Internet or more innovative activities, it should be apparent from the prior analysis. The final phase of a marketing strategy should examine the component of customer relationship management: What processes are in place to service our customers? How do we ensure a positive resolution of customer complaints? What performance measurements will be used to determine how well clients are being serviced? And, most importantly: How will customer relationships be maintained so they will do business with us again and again? By developing a comprehensive strategy that spans the entire lifecycle of new to repeat client, a company will find it is able to effectively address the present needs and wants of it’s target markets, as well as being able to incorporate new areas as they develop. Article written by Lee
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Google – Manipulate Your Listings For More Traffic
Google seems to be the Search Engine that everyone talks about almost on a daily basis however, far from being about search engine optimization and specifically about Google related SEO i wanted to touch on something new that, perhaps you would not have already thought about.
Manipulating Google Traffic.
So your site is already listed in Google but you want to increase the amount of traffic you receive, one way that we as a company have been successfully using for the last 18 months is that of manipulating the display of our clickable links in Google, how are we doing this? Simple, using ASCII character codes in your meta tags.ASCII In Your Meta Tags.
ASCII (American Standard Code for Information Interchange) it has been proven, when used in your HTML page Meta Tags will actually display not only letters and numbers but, symbols as well, as a webmaster this can give you a great advantage over how much traffic you can pull from your Google listings and, not only Google, a few of the other search engines also read ASCII code when it is found in your Meta Tags.Putting This To Use Practically.
A good method of putting this to use would be utilizing in your Meta Tags as follows.<title>Site Name <ascii code here> page title</title>
<meta name=”Description” content=”normal page description”>
<meta name=”Keywords” content=”normal keywords”>This will display a search engine listing that not only has your site name on it as well as a description but, in the position where the ASCII code will appear you will also have an attention grabbing symbol enuring that your site stands out from all the others listed on the same search engine results page as yours.
ASCII Meta Tags – An Overview.
Hopefully you have seen how adapting your current HTML page Meta Tags by placing an ASCII character code within them can benefit you for gleeming further search engine traffic to your sites and, with this new found knowledge you may well place both your sites traffic and your bottom line profits ahead of other webmasters.Article written by Lee
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