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Marketing Sites With Slogans
With the constant changes happening in the adult industry webmaster need to look towards alternative ways of marketing not only their own sites but the sites of their sponsors. This is where something that we have all seen daily can come in handy, what is this marketing tool? Simple, Slogans.
Slogans – What Are They?
A slogan is a short, memorable advertising phrase for example, ‘Just Do it’ – Nike. By utilizing a slogan on your site you are not only giving your surfers something other by which they can remember your site by but, you are actively building up your brand which, in turn, can mean more repeat traffic and ultimately, more sales.How To Make A Slogan.
So now you know what a slogan is how do you go about creating one? Simple, you should think of something short, usually three to four word slogans work the best again, as with the Nike example above ‘Just Do it’ its short, sweet and memorable, try to make your own slogan fit within this guideline and you are half way done. Another thing that you may like to consider is making your slogan practical or humorous, something witty can often stay in a persons mind a lot longer than something serious, play on peoples memory and ensure they remember your brand.Where To Use Your Slogan.
Now that you have thought up a slogan which you feel will work on your traffic and sites you need to consider the places where you can use it for maximum impact, the most obvious place to use your slogan is on your site design, either at the top or the bottom of your pages, make it clear and more importantly, make it stand out. In addition, if you have any banners or buttons created, ensure you utilize the slogan on those creatives, the goal is to have your slogan seen by as many people, as quickly as possible.Article written by Lee
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Source Code – Eliminating HTML Margins
Since the inception of the very first HTML document, margins existed that surrounded the document, like in the case with this document.
The margins are there to act as a cushion between the edges of the browser and the contents of the page, so it’s easier to read the content.
As good as margins are, wouldn’t it be nice to be able to eliminate them in some cases, where the design of the page calls for their termination? While most webmasters think it is not possible to “flush out” the default margins of a HTML document, it actually is, although only possible in IE 3+, and NS 4+. In this tutorial, I’ll show you how.
Eliminating The Document Margin In IE 3+
To get rid of the document margin in IE 3 and above, so content presses right against the edges of the browser, use the IE exclusive “leftmargin” and “topmargin” attributes:<body leftmargin=”0″ topmargin=”0″>
It’s as simple as that!
Eliminating The Document Margin In NS 4+
To get rid of the document margin in NS 4 and above, use the NS 4 exclusive “marginwidth” and “marginheight” attributes instead:<body marginwidth=”0″ marginheight=”0″>
Putting It All Together.
By putting the two techniques together, we can create a document that flushes out its’ margins in both IE 3+ and NS 4+:<body leftmargin=”0″ topmargin=”0″ marginwidth=”0″ marginheight=”0″>
Try out the above coding on your page, and you’ll see what I mean.
Article written by Lee
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Content – Keeping your members coming back for more
We know that the first battle for pay site owners is getting the traffic and the signups. But, sometimes this becomes such a focus that we forget the other battle: keeping members interested once you have them. When people pay for a membership to a site they are expecting to get their money’s worth. In return for their monthly fee they are looking for a site that encompasses quality, variety and originality.
As the web grows, so does the online entertainment industry. Four or five years ago there was only a handful of pay sites around compared to the thousands and thousands that are on the net today. Back then, you could literally put any kind of content on your sites and you would have membership, there just was not much choice out there for the connoisseur of porn. Now, potential members are more informed, they know what is out there, they know what they like, and they know what they want to see.
What has to be done to cater to these more discriminating porn shoppers? You have to give them what they want. Here are some useful tips for choosing a content provider and/or content for your pay sites that will keep the members coming back for more:
Go for the exclusive content.
You want to be able to provide your members with something that is fairly fresh and that is not pasted on every pay site on the Internet. The last thing a potential buyer wants to see is a site that is a carbon copy of half the sites out there.
Choose leased content.
Choosing leased content over buying CD’s is a good way to keep your site fresh. Most leased content providers will update their content on a bi-monthly or monthly basis. As well, with leased content, it is just a matter of adding the feed into your site. This alleviates the need for extensive extra graphic design work.
Have a wide variety of content.
Make sure that your site has a little bit of everything a potential member could want: pictures, videos, live feeds, etc. The more you have the better. Many content providers have great package deals available that will include all of these things all set up and ready to put on a site.
Choose a reputable content provider.
You want to make sure that when you choose a content provider that you do not just go for the best deal out there. You want to also look at things like: how much bandwidth they provide, what their technical support is like and last but not least, do they have good customer service.
These are just but a few helpful suggestions to follow when choosing content for your pay site. There are certainly many ways to achieve a high rate of member retention. One thing that many of our customers tell us is that they find that having a least one voyeur feed on their site great for keeping the members coming back for more. Laura’s Condo, one of our voyeur feeds, has one of the best member retention rates around. Visitors get attached to the girls, develop a rapport with them and they do not want to lose that. Hence, they will keep renewing to be able to keep their relationship going with their favorite girl.
The number one thing that pay site owners must remember is that members equal money and in order to keep the cash flow rolling in they must keep the members interested and give them what they want. By spending a little extra money to get high quality exclusive content, you will actually be putting more money in recurring memberships back in your pocket at the end of the day.
Article written by Meredith Murray
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Building Your Own Opt In Mailing List
Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.
However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.
One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.
The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!
The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!
You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.
Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.
Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.
Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.
Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.
Article written by Lee.
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Filtering Adult Traffic For More Sales
When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.
Unfortunately, this is often not true.
One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.
taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.
That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.
One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.
Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.
Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.
This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.
Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.
In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.
Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.
Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.
Article written by Lee
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Domain Name Transfer Agreement
Domain Name Transfer Agreement
For most people, buying and selling domain names is a fundamental income provider for their business model, as such, you should ensure that when buying or selling domain names you should have a legal contract to assist in the transfer of sale.Domain Name Transfer Agreement.
This Agreement is made on the Day of 2001 between:
(1) [Your name and address goes here]. (hereafter referred to as the assignor) and;
(2) [The buyers name and address goes here]. (hereafter referred to as the assignee).
RECITALS:
(a) The parties have been in discussion concerning the transfer to the assignee of the registration of the designations ‘[full domain name goes here]’ and ‘[further domain name goes here]’ (whether in lower or upper case) hereafter referred to as (the “domain names”) as website addresses on the internet.
(b) The parties wish to reach a mutually acceptable arrangement in relation to such discussions.
Now therefore, in consideration of the parties’ mutual covenants and undertaking, the adequacy and sufficiency of which are acknowledged, the parties agree as follows:
1. The assignor hereby agrees to assign, and/or cause to be assigned, to the assignee the domain names. The assignor shall do such things and execute such documents as reasonably requested by the assignee at the assignees expense to perfect such assignment and shall comply with the standard requirements of [insert domain name registrar here] as in force at the time of this agreement.
2. In consideration of the parties mutual obligations under this agreement the assignee agrees to pay the assignor the sum of $$ [Amount in words goes here] [currency goes here, Dollars, Sterling Etc] immediately following notification that all of the domain names within this agreement have been recorded at the relevant registries as in the ownership of the assignee thereby evidencing the transfer of the domain names to the assignee.
3. The assignor, whether through himself, any alias and/or his servants or agents shall immediately cease and desist from and shall not resume using the domain names or any other designation whether a trade or service mark, trading name or domain name that contains words colourably similar to that of the assignee.
4. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks.
5. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks, cause enable or assist any third party to do the same.
6. The assignor represents and warrants that it has not, directly or indirectly, through any alias or in association with any other person or entity, filed, reserved, received or granted a transfer of license of any domain name that contains the trade marks or any word or words confusingly similar thereto in any country or federal, local government, region or state authority, or with [insert domain name registrar here], or any other internet registration agency. The assignor covenants that it will not, whether through himself, any alias, through his servants and/or agents undertake any such registration, filing, or reservation or cause or assist any such registration, filing, or reservation to be made, by itself, or in connection with any other person or entity.
7. The assignor represents and warrants to the best of its actual knowledge, as of the date of its execution of this agreement, that:
(a) The assignee has the right to dispose of the domain names;
(b) The assignor has not received notice of any existing or threatened claims or proceedings by any third party other than the assignee relating to the assignors use of the domain names;
(c) The assignor has not received notice that the domain names are subject to any outstanding order, decree, judgment, stipulation, written restriction, undertaking or agreement that would prevent the assignor complying with this agreement;
(d) The domain names are not subject to any lien, charge, security interest, mortgage, third party interest or other encumbrances;
(e) The assignor has not granted any licenses to or authorized any third parties (including any affiliate of the assignee) to use the domain names or any other confusingly similar domain names; and
(f) The assignor, does not own directly or indirectly through any alias, third party or likewise any other domain name containing words similar to that of the assignees.
8. Each of the parties hereto warrants and represents that the person (s) executing this agreement on its behalf has full authority to execute this agreement and bind it as a party to this agreement.
9. The terms and conditions of this agreement shall be maintained in confidence. No party may disclose such terms and conditions to any third parties other than to the attorneys, accountants, officers or members of the boar of directors of the assignee or assignor or otherwise without the express written permission of the other party.
10. This agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, clients, licensees, representative, successors, predecessors, and assigns. In this agreement words denoting persons shall include bodies corporate and unincorporated associations of persons and vice versa.
11.This agreement incorporated herein constitutes the entire agreement of the parties. It may be modified only in writing signed by both parties. This agreement may be executed in one or more counterparts, all of which shall constitute a binding agreement when one or more counterparts have been signed by each of the parties.
12. This agreement shall be construed in accordance with the laws of the [Your country goes here, United Kingdom, United States, Etc], and the parties hereto submit to the non-exclusive jurisdiction of the courts of the [Your country goes here, United Kingdom, United States, Etc].
13. Both parties acknowledge that if either party violates all or part of this agreement the other party may seek legal remedies to restrain any further violation of this agreement and in such a case, the violating party will be wholly liable for the cost of any such order.
Signed by: ……………………………….. Date: ………………………..
For and on Behalf of [Your company / legal name].
Signed by: ……………………………….. Date: ………………………..
For and on Behalf of [Buyers company / Legal name].
Article written by Lee
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Marketing Anime Sites
Anime and the various styles associated with it, such as Hentai, Manga, Comics and Toons is one of the hottest niches on the net. It is presently experiencing a huge growth, with many of the larger companies launching sites dedicated to the genre.
When someone unfamiliar with Adult Anime and Hentai hears the word Anime, they tend to think in terms of Sailor Moon, Dragon Ball Z, Pokemon or Speed Racer (if they are of my generation.) Make no mistake; what we are discussing today is NOT for children. Adult Anime and Hentai are as different from the example above as Disney Movies are from HomeGrown Video.
Targeting and marketing to the anime surfer is not that much different from any other niche, with a few notable exceptions. Taking the time to learn a little about the subject matter will make a difference in your profit margin. Even though you are still selling “sex”, or more accurately “hentai” (more on that later), with anime the “sell” is more in the fantasy aspects than reality. Anime characters can perform any way and do anything that the surfer wants, even the impossible. So you must use more creative text links and graphics to create the right feel for the surfer and lure him in, and not treat the art as if it were just mere cartoons.
True anime fans do not consider anime to be cartoons. You will get fans that like it for its sexual aspects and yet others who have a love of the art form itself. If you make light of the art or fail to create the fantasy for them, you may lose surfers. Anime is truly an art form; each picture is unique in its beauty and in its style. Each artist will render a vision of his or her own, and the variety is as wide and varied as one’s imagination. This is the appeal of anime, that and the fact that in Anime a surfer can have a character created to fulfill his fantasy, no matter how outrageous.
Bear in mind while designing, targeting and eventually linking your anime site, that this particular genre covers all age groups and appeals almost equally to woman as to men. It is also a niche that will attract surfers from many countries. It is extremely popular with your North American surfers, but a great deal of the anime surfers come from Australia, Europe and Japan, for some reason these country’s surfers love their anime! So make sure to expand the scope of the Search Engines you normally submit to, if you are not already submitting to Japanese, Australian, and other foreign SE’s. A great place to find a list of these SE’s is http://www.beaucoup.com/1geoasia.html. Don’t forget to look at alternative link lists as well, though many of the “big” list have anime and toon sections, you will definitely want to get listed on lists that are targeted to the niche, some examples would be:
http://www.toonplaces.com
http://www.hentaikitty.com
http://www.hentaiseeker.comTo help you understand a bit more about the Anime niche I have listed some descriptions of common anime terms:
Anime: In the US and many other western nations, it is limited to meaning Japanese animation (AKA Japanimation, although a lot of people don’t like that term). Characteristic features would be large eyes, funky hair colors, and often, er, accentuated physiology. In Japan, anime means animation in general, Warner Brothers, Disney as well as Macross and El Hazard.
The modern-day anime style is an adaptation of Disney style (introduced to the Japanese after WWII, by the American occupation), most notably the large eyes. However, unlike animation in America, animation or “anime” in Japan is not just for kids and the subject matter can range from deep, action packed science fiction stories to slapstick humor to even soap-opera-ish romance. In short, the only real difference between anime and other television shows and movies is that they are animated. While it’s true that in recent years there have been several American animated shows that have been aimed at a broader audience than your Saturday morning cartoon crowd, such as Titan AE, and the soon to be released Final Fantasy, the Japanese have actually been doing this for quite some time.
Japanese law formerly banned the depiction of genitals or pubic hair in art; as a result, most of the true Japanese images you’ll see distributed in Hentai Anime circles have either been censored by the Japanese government prior to distribution or auto censored by the artists themselves in compliance with the law. Underground artists have been known to produce full, all out, no holds barred uncensored works and of course not all Hentai Anime comes from Japan. Artists who were not Japanese citizens were not bound by Japanese law so uncensored Hentai Anime usually came from those countries.. The law has since been repealed. (See the book Dreamland Japan by Frederick Schott for more information on this law.)
Although the law has changed, people’s attitudes are slow to change with it and many Japanese artists continue the practice of censoring or avoiding depictions of the genitals or pubic hair. However, now that it has become legal, such depictions are sure to become more common. Sometimes, net artists will take it upon themselves to uncensor mosaic images, however, it isn’t easy to find someone who does this arduous job well, so even these are uncommon.
Hentai: The classical meaning is “metamorphosis, transformation.” It later came to mean “abnormality,” and in modern colloquial Japanese is used almost exclusively to mean “pervert” or “perversion.” When a woman insults a man in anime, she generally uses on of three terms: hentai, sukebe, and ecchi. Sukebe implies “oversexed” rather than “deviant.” Ecchi can be quite mild in some contexts, comparable to “lewd” or “Fresh!” These three terms are often used interchangeably, especially when someone is stringing together insults. In adult anime, hentai normally would lend itself to what we consider hardcore images, such as the very popular bondage anime images. In the Adult market Anime has come to signify more softcore images and Hentai hardcore.
Manga: This is what comics are called in Japan. The artist Hokusai coined the word manga in 1815, usually translated to mean “irresponsible pictures.” Traditionally drawn in black and white, sometimes with blue inks mixed in, Manga can be action comics, love stories or even hardcore fantasy.
Doujinshi: Amateur/underground Manga that often parody existing Anime or Manga. Usually done in small print runs and often Hentai in nature. They are frequently “proving grounds” for aspiring “professional” Manga artists.
Yaoi: Male homosexual relationships, or Anime or Manga stories about relationships between “beautiful boys” (bishounen). Comes from “YA-ma-nashi O-chi-nashi I-mi-nashi” (No climax, no punchline, no meaning)
Shoujo: Shoujo anime is anime originally aimed at young girls. “Shoujo” literally means “little girl”. Shoujo anime includes such series as Sailor Moon and Magic Knights Rayearth. Also referred to as Bishoujo, “Beautiful Girl”
Shounen: Shounen anime is anime originally aimed at young boys. “Shounen” literally means “Little Boy”. Shounen anime includes such series as Pokemon, Speed Racer and DragonBall Z. Also referred to as Bishonen, “Beautiful Boy”.
It is important that you educate yourself on the difference in definitions for the various styles of art. Using the wrong phrases could attract children to your site and responsible use of terms is extremely important.
As with any Website, knowing your subject matter and the surfers that view it is essential. This niche is growing more popular everyday. Many sponsors are realizing it’s potential and adding it to their sites as well as building sites specifically for this traffic. There are TGP’s and link lists dedicated solely to these sites, and legal content is available. The Anime/Cartoon surfer is an extremely loyal breed; once they discover quality sources they keep coming back. I hope this sheds some light on this highly unique niche and that the information will help webmasters market their sites to higher profits.
Article written by Bestat
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Using .htaccess Effectively
The .htaccess file is an ASCII text document that can be placed in any directory on your site. It can be used to control access to files and directories, and customize some server operation in your site. A .htaccess file can be created in any word processor but must be saved as text only. You must use FTP software in ASCII mode to upload or edit your .htaccess file. For the examples provided here, place the .htaccess file in your root directory.
There are a variety of functions that you can control using .htaccess some of the more useful of these are explained below:
Custom Error Messages.
Add the following to the .htaccess file::
ErrorDocument 404 /notfound.html
After “ErrorDocument” specify the error code, followed by a space, and then the path and filename of the .html file you would like to be displayed when the specified error is generated, each specific error code is detailed below with the recommended codes to be used in the .htaccess file in bold :
200 OK
206 Partial content
301 Document moved permanently
302 Document found elsewhere
304 Not modified since last retrieval
400 Bad request
403 Access forbidden
404 Document not found
408 Request timeout
500 Internal server error
501 Request type not supportedUsing the codes above your error section of the .htaccess file should look like this:
ErrorDocument 301 /notfound.html
ErrorDocument 400 /notfound.html
ErrorDocument 403 /notfound.html
ErrorDocument 404 /notfound.html
ErrorDocument 500 /notfound.html
ErrorDocument 501 /notfound.htmlRedirect to a Different Folder.
Add the following to the .htaccess file:
RewriteEngine on
RewriteRule ^/oldfolder(.*)$ /newfolder/$1 [R]This redirects the user from /oldfolder/anyfile.html to /newfolder/anyfile.html, when the .htaccess file is uploaded to the otherwise empty “/oldfolder” directory.
Denying User Access.
Add the following to the .htaccess file:
<Limit GET>
order allow,deny
deny from 000.00.00.
deny from 000.000.000.000
allow from all
</Limit>This is an example of a .htaccess file that will block access to your site to anyone who is coming from any IP address beginning with 000.00.00 and from the specific IP address 000.000.000.000 . By specifying only part of an IP address, and ending the partial IP address with a period, all sub-addresses coming from the specified IP address block will be blocked. You must use the IP addresses to block access, use of domain names is not supported
Redirect a Machine Name.
Add the following to the .htaccess file:
RewriteEngine On
Options +FollowSymlinks
RewriteBase /
# Rewrite Rule for machine.domain-name.net
RewriteCond %{HTTP_HOST} machine.domain-name.net $
RewriteCond %{REQUEST_URI} !machine/
RewriteRule ^(.*)$ machine/$1This will redirect requests for the machine name machine.domain-name.net to the directory machine on the site domain-name.net.
Different Default Home Page.
Add the following to the .htaccess file:
DirectoryIndex filename.html
Then a request for http://domain-name.net/ would return http://domain-name.net/filename.html if it exists, or would list the directory if it did not exist.
To automatically run a cgi script, add the following to the .htaccess file:
DirectoryIndex /cgi-local/index.pl
This would cause the CGI script /cgi-bin/index.pl to be executed.
If you place your .htaccess file containing the DirectoryIndex specification in the root directory of your site, it will apply for all sub-directories at your site.
Preventing Hot Linking.
Add the following to the .htaccess file:
# Rewrite Rule for images
RewriteCond %{HTTP_REFERER} <URL of page accessing your domain>
RewriteRule ^(.*)$ http://<same as above URL>You would replace the <URL of page accessing your domain> above with the domain name and path of the page that is referring to your domain. For example: www.theirdomain.com/users/mypage/
The RewriteCond directive states that if the {HTTP_REFERER} matches the URL that follows, then use the RewriteRule directive. The RewriteRule directive will redirect any reference back to the referring web page.
Using the above you should, safely be able to publish your sites on the internet knowing that you will not be privy to bandwidth thieves via hotlinking and also, that you will not lose any traffic through pages that are ‘not found’.
Article Written By Lee
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Fighting Back Against Computer Viruses
Only 10 years ago, the only way that a virus could have infected your computer was through you physically putting a floppy disk into your hard drive and running the program file that initiated the virus however, today’s viruses have become more complex in how they operate and, can spread like wild fire if they are not recognized as a virus doing damage not only to your computer but that of your associates and peers.
So how do we minimize the risk of virus infection on our computers which, lets face it, for the Adult Webmaster are our livelihood and, need to be protected at all cost. This is what we will take a brief look at in this article, how to minimize the risk of getting a computer virus and, heaven forbid, how to deal with a virus if you actually have one on your machine already.
Computer Viruses – A Little History.
1981 – The first widely accepted computer virus is recognized. The ‘Elk Cloner’ virus was spread through floppy disks and, whilst by today’s standards, it was not a high risk virus it, non the less was still a virus, in fact, all this first virus did was to display a message on your computer screen.1991 – The ‘Tequila’ virus was the first recognized ‘polymorphic virus’ meaning, it was the first virus which actually altered its state once on your machine in order to remain undetected.
2001 – 2001 saw the spawn of several highly potent ‘worm’ orientated viruses from the ‘Gnuman’ virus, the ‘LogoLogic Worm’ and the famed (is that the right word?) ‘Nimda worm’. These ‘worms’ were the first of their kind to actually spread themselves across the World Wide Web through infecting users email clients (specifically Outlook Express) and sending itself to every email address the infected machine had in the address book.
Virus Infections – Prevention Better Than Cure.
So we now have a little background on the main viruses over the last 20 years we will take a look at the ways in which we can prevent viral infections on our computers after all, as the subtitle for this paragraph says, a prevention is far better than having to find a cure.Here are a few simple ways you can help to prevent the spread and infection of computer viruses.
1) Install a good anti-virus software package on ALL of your computers, Norton and, Mcafee, both have some good products to aid you in preventing viral infections of your PC. Also, you should ensure the software package you do install has updated virus definitions, a new virus is created almost every week so you need to ensure your software keeps up-to-date on the latest infections.
2) Scan any and all email attachments you receive, irrespective of whether you know the sender or not, anything that you get sent in an email should be scanned, as mentioned above, there are complex viruses that can ‘send’ themselves from other peoples email address book, what happens if you are on the address book of an infected users computer? Can you afford not to be online?
3) Ensure that, once you have an Anti virus program installed on your machine that you have it setup to start each and every time that your computer boots, the first thing that should be loading on your machine is an anti-virus program, you only have one chance to prevent infection.
4) Avoid downloading .exe and .com files to your desktop unless, you know the person you are downloading the files from and, even then, before you launch or open the files ensure you scan them independently.
Virus Prevention – Overview.
Hopefully this article will have given you some insight into how you can protect both your computer and the computers of your associates and peers from computer viruses and, hopefully, by following the guidelines within this article your time spent online will be productive and virus free. One thing you should remember however is that no matter how hard we all try to remain virus free, someone will create a new program that ultimately, could infect our machines no matter how hard we try.Article written by Lee
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Newsletter Know How – A Guide To Writing Newsletters
Email newsletters are a great way to make contact with existing clients and, prospective clients which makes them a great marketing tool. The biggest bonus however, over Email newsletters rather than print ones is that you have virtually no cost involved with writing and, ultimately, mailing them out.
There is a wide variety of online newsletter on the internet. however, probably the simplest form for most webmasters is the email newsletter. Email provides you with a quick way to keep your name out there, build trust with you readers and, hopefully attract a few sales. If you archive your newsletter also this is a great way to get additional pages into the search engines and, as such, it then becomes a good traffic driver to your website regardless of the amount of subscribers you have. However one of the most important benefits of having an email newsletter sent on a regular basis is that it build brand recognition of your website or business.
Your newsletter should provide information, not just of an advertising nature but that, should also be informative to your subscribers. In doing this you are offering information of value and, ultimately, ensuring that your subscribers remain. However, remember newsletters are for promoting your area of expertise not just a vehicle for revenue generation.
One of the first things you should consider when deciding to do a newsletter is the amount of commitment you will have to put towards the project. Whether you start a monthly, weekly or, daily newsletter a great deal of commitment must be made to both the newsletter and, more importantly, your subscribers. For example, We generally spend a good 3 days researching the articles that have been submitted and trying to ensure that the details contained within them are relevant at the time of sending the email, this is not an easy task especially when the adult internet is constantly developing. If you don’t have the time to research and maintain consistency in your newsletter, then don’t even consider doing one, it isn’t for you at the present time.
Now you have decided you can make the commitment required to run a successful email newsletter what do you do next? Collect email addresses. Probably one of the easiest ways to get email subscribers to join your list is to go through your current mail clients contact list and manually add those email addresses or, further still, you may even have an opt in collection program that you have been using for a while but have never really had the time to commit to writing a newsletter worthy of sending out. Remember though, an email list is only as good as the addresses contained within it. You want to run an OPT-IN email list, any other type of list will be considered Spam and, that will do you more damage than good. Of course, if you haven’t already got an email collection program you can find one online there are literally hundreds of them floating around that you can get for free from sites like http://www.hotscripts.com.
So, you now have your emails, onto writing your newsletter. I think the greatest part of email is that it is somewhat less formal than writing for print copy. Email in fact tends to be very informal in comparison. The best way at approaching writing for an email newsletter is to write how you talk, it is more enjoyable for the reader and gives your newsletter a personality that no one else can emulate. Content wise, that depends on what you do, what would YOU like to see if you subscribed to an email list of the type you are going to be running and, more importantly, what would ensure you stay subscribed to the newsletter? Ask your friends, colleagues and, peers what they would like to see in an email newsletter, often they have been looking for information that is not readily available, this is an area where you then start to provide a service that no one else does.
So you are at the point where you are starting to realize that running a newsletter is a lot of work correct? Well, it is. However, the effort, work and, time spent in putting your newsletter together will help you build a relationship with people whom, in all actuality, you may probably not ever meet in a face to face situation and, more importantly, it can become a great income generator over time.
Article written by Lee
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