Utilizing All The Content You Use On TGP Galleries!

Date: 2011.02.24 | Category: TGP | Response: 0

Utilizing All The Content You Use On TGP Galleries!

For the last few months i have been experimenting with a few new (but old, if ya see what i mean) ideas.

Basically i have adapted Voltars 3x3x3 project slightly and incorporated it into the TGP/TGP2 game.

The results have given me some of the best sales ratios ever! We’re talking under 1:60 almost consistently across all sponsors!!

What you did is thus….

Design a NICE 15 pic tgp gallery in a table preferably four rows high and 5 columns across.

In the first row place one thumb in each cell (5 pics).
In the second row place one odd sized banner in the first cell and merge cells 2,3 , 4 and, 5.
In the cells you have merged place some descriptive text about the pics you are using in under two paragraphs and include a line of text where you MENTION the sponsors site name.
In row 3 place one thumb in each cell (5 pics).
in row 4 place on thumb in each cell (5 pics).
under the table place a juicy text link.
below this juicy text link leave a line or two and add a money bar (one row by three columns using a contrasting color to the background of your gallery page).
ALL pics go on html pages using the same layout as your main TGP page but, without the table included.
Repeat this process 4 times once for four different niches, saving each niche in their own sub folder for the main site i.e:

url/sub folder/niche 1
url/sub folder/niche 2
url/sub folder/niche 3
url/sub folder/niche 4

You should now have 4 TGP galleries using 15 pics on each in four niches (60 pics in total).

At the top of each of these main pages place a three cell one row table.

in this table use text links to describe each niche i.e:

Teen
Gay
Lesbian
Mature

in the template for the teen niche you use text for the gay, lesbian and, mature templates and link these to the appropriate TGP template.

This is where the fun begins…..

Take all four TGP niche galleries you have just made and do the following….

Delete the first row of cells (including pics) on all TGP galleries and save the new page layout in another folder using the same navigation structure as the original ie:

url/sub folder 2/niche1
url/sub folder 2/niche2
etc
etc

You should now have the following:

four TGP templates consisting of 15 pics each.
four TGP templates consisting of 10 pics each.

Again, link these new 10 pic templates to each other in the same way as you did the 15 pic templates.

Repeat this procedure to make the 10 pic TGP page using the original TGP page BUT, this time, delete the bottom row of cells.

You now have the following:

4 niche 15 pic TGP pages
4 niche 10 pic TGP pages
ANOTHER 4 niche 10 pic TGP pages

Still with me?

Its gets better….

Take your original 15 pic TGP template and do the following…

Delete the first and the third row of cells including all the pics and save them in ANOTHER folder using the same structure as before i.e:

url/sub folder 3/niche 1
url/ sub folder 3/niche 2
etc
etc

Again link these in the same way as before using the text links at the top of the pages.

What do you have now?

4 TGP pages using 15 pics
8 TGP pages using 10 pics
4 TGP2 pages using 5 pics

Can you guess what’s next?

Take that original template again and…

Remove the first and fourth row of cells do the same when you save it as you have done above…

What do you have?

4 TGP pages using 15 pics
8 TGP pages using 10 pics
8 TGP2 pages using 5 pics

Do it once more using the original templates but removing the final set of 2 rows of cells you now have…

4 TGP pages using 15 pics
8 TGP pages using 10 pics
16 TGP2 pages using 5 pics

In the root of the domain where you are going to upload these pages do the following…

Create a simplistic warning page… link this to a multi site FPA… this multi site FPA links to each of the niche (15 pic) TGP templates you have made.

On this same fpa place an email erotica collection box, banner exchange code and a toplist counter code along with an exit console going to a MC POTD program.

Now, what you need to do is start submitting these pages to the TGP/TGP2’s submit one a day or as many as you can until you have submitted them all.

Ok still here?

Next you have to duplicate ALL of the above again.

Place the duplicate of the above into a separate set of folders/sub domains etc.

On the new root you have created, link to another multi site FPA AND the first root index.html page.

You now have the makings of an EXCLUSIVE 3x3x3 TGP hub which, you can leave alone and submit all of the pages intermittently to any TGP/TGP2 you wish for LIFE!!

All the time you are adding new sections to it and building your link pop in the search engines because you are continually interlinking to each of the separate niche and relevant sub niche folders.

Of course, you NEED to get the meta’s sorted on the first main template for this to work but, if you change all subsequent meta descriptions etc you’ll have a very reasonable listing in Google for the relevant search terms

Article written by Lee

Personality Plus

Date: 2011.02.24 | Category: Promotion | Response: 0

I have been selling to the gay market now for 5 years. And one trend I have noticed that works best in ANY marketing attempt is to make it personal as possible. Now this is true in any marketing venue; however, the same tactics of Personality I have used in the straight market were not enough for the gay market.

The gay market is better served when the surfer BELIEVES, not just feels, you know him and know what he wants. This goes back to my previous comments on knowing your niche.

I really believe that the “1 to 1 dialogue” you can have with your surfers is more important than just high traffic averages when making sales. Giving him the sense that he matters to you, a sense of community, a sense that you are here just for him is all accomplished by adding your own personality to your work.

In many avenues I have said “talk to the surfer”. I have said it so much you are all probably sick of hearing it. But it WORKS. With many of my straight sites, I attempt to speak quickly and to the point, because while I know straight people I don’t know what is going to fly all the time. In those cases, though, instead of saying, “Click Here for Great Sex Sites” I will probably phrase it as “The best site on the net and Cheaper than a six pack of beer”. Am I being heterophobic with my lack of enthusiasm? Maybe. It is how I approach it and it does work.

On my side of the fence, I would talk the talk, differently. While the basics remain the same, “talk to the surfer”, I approach it in a more personal manner… Again, instead of using “Click Here”, I would go with “Hmm, Hmm … I followed this yummy thing to Absolutely Male. I have to tell you, I had more fun here than anywhere else on the net. Made my toes curl and then some…” Enough of that now, huh? = )

I do not stop at just the marketing. I do the same thing when it comes to the body of my sites. I will add statements that include a recent trip to the local gay watering hole, the men I saw on the beach, my own experience with a man in uniform, and so on depending on the theme of the site. And, yes since I’m not a total sex fiend, I do make things up as I go along ; )

Recently, I have received letters from webmaster who have worked the personality approach. They have found a lot of success. However their bigger complaint was they now had a lot more bookmarkers than before. That’s great, as far as I’m concerned. This means they have been to glean a following of loyal surfers. And if you can work it, it is that loyalty that can make a HUGE difference. I think I will save how to work that loyalty factor for a future article or post.

The gay adult net has gone full circle. In the beginning, personality was the KEY to success. Then we followed suit with most of the adult web and moved away from it to a “here’s some porn now buy something” attitude. Right now, when the going seems to be getting tough, our surfers are looking for the exact thing that made us different to begin personality and community.

Article written by Gary-Alan

Sex Toy Affiliate Programs

Date: 2011.02.24 | Category: Sponsors | Response: 0

For the past year I’ve been playing with sex toys AND I’ve been selling them too!

Over the last couple of articles I have tried to enlighten you on secondary and third level sponsors, to supplement your site income. Another successful addition is sex toys – which are a hit in the gay market. Personally, I sell toys and videos in the secondary spots simply because the payouts are typically lower than most sponsors are – but my motto is money is money!

The basic reaction by most straight webmasters has been, I didn’t realize gay men liked sex toys, too. Well we do.

While there are a number of great toy sponsors out there, not many cater directly to gay men. That’s why I worked a deal on Gay Adult Shopping (http://store.gayadultshopping.com/partners/). I have joined others, but typically, they sell to a straight clientele. When I say market to straight, I’m referring to the packaging of their inventory. This is not a judgment call but a plain fact; I’d rather buy something that has an image of guy on it rather than a woman.

Now mind you, BOTH markets favor many of the products sold. I know if a straight female friend and I went into an adult store, we would look at the same dildo; and, perhaps even buy the same item regardless of the package. But when you’re surfing the net from home, it’s no holds barred. The surfer is no longer locked into the inventory of a shop on the street. He’s going to look for what HE wants. It is all perception. And, knowing that is half the battle.

Ok on to selling! I have taken three approaches in my experimenting – free sites, TGPs and memberships sites. Within a paysite, I typically didn’t SELL the store as much as I told the surfer it is there if he wants it. The real work in selling came with the free sites and galleries.

I’m a text man. I love writing copy and seeing how it works. However with the toys, I used a graphic and embellished it with text. For my free sites, I found direct eye contact shots (Images where the model is “looking out”, presumable at the surfer) were more effective than a pic of a guy playing with toys. Along with the pic, I used text like “My boyfriend and I can not get enough of them…” and “I get off watching him play…” or “The one with the most toys… Gets Off!” Other places on my free sites, I just dropped in the text link. Either worked well. I added both sets of ad links to my basic main pages. The results were good – even though I kept them to a minimum not to out sell my sponsor sites.

My TGP experiment was WORK! After my first try I found out that text alone doesn’t work well. This is definitely an approach that requires imagery. On my first pass, I offered pics and a paragraph that that sold all the things I could think of… dongs, dildos, videos and ejaculating butt plugs -You name I tried to sell it. Out of 2000 hits on that one page, I had 60 clicks into the toy store. Even though I had a sale, it wasn’t going to break the bank. But it SOLD, so I decided to try more. This time I hunted through my content for pics with toys in them and eye contact. I added banners and toned down the text somewhat. Instead of listing an inventory, I stayed in line with the text I mentioned above. I gave an overall feel of what the store had (toys, videos, lube, etc.) Then I ended it with a little tease of what delightful experiences were in store when their package arrived.

This time, it worked! On that first day, out of the 2000 hits it received, 500 clicks went into the store. I have never had that kind of click ratio off of a TGP. I was amazed. Most of the sales were for smaller priced items ($10-$20), but I had two orders that totaled over $200 dollars each. Was this a fluke? I wasn’t sure, so I tried it again. With the next few submissions the click rates were smaller, and I don’t know why. It could be that I used the same ads or something too similar to the first. BUT the click to sales ratio was about the same as my first attempt. Needless to say this has now become part of my weekly regiment.

So what did this prove? Sex toys DO sell well in the gay market even under the hard to convert traffic scenarios. I guess we like our toys just as much as anyone else =)

Selling adult products, whether on a free site, a TGP or a pay site, will bring in a few extra dollars that many webmasters didn’t even know was out there.

Article written by Gary-Alan

Marketing And Building For Women Sites

Date: 2011.02.21 | Category: Promotion, WebDesign | Response: 0

When marketing sites to the female surfer, just how different does the building process become, are there things that you should leave out or add in that you usually wouldn’t for the male adult arena? Hopefully this article will explain this in some more depth.

I have broken this article down into specific segments that should be considered when building your for women sites these are as follows:

Sub Niches

As with every other niche in the adult industry the For Women market has their own individual sub niches. These vary from young guys to older men, couples, stories, fantasy, bondage, cartoons and a whole plethora of other niches all of which are to many mention here. Your chosen niche should reflect in the content you will be using and, more importantly, the content of the pay site to where you are sending the surfer. This is the best time to get a feel for your content and, it alleviates some hardships later on when you realize you have built a site full of hairy guys, only to realize the only site you can send them to is a gay bear site, not the most appealing site for a female surfer to join.

Where Do You Want To Go With This Site?

Are you looking to create a free site for the sole reason of driving traffic to your surfer trap, are you going to make a free site in order to make a sale, are you building a site for an AVS system? These are all decisions that you need to make before you start the building process, planning at this stage will reap its benefits later on. You should also consider the sponsor that you will utilize on the site, are you going to use all pay sites, sex toy sponsors or, will you use a mix, you need to plan this well as you do not want to end up with a site where all of the sponsors you are using end up negating the values of each other.

What Type Of Female Are You Looking To Attract?

Do you want to attract female surfers looking for erotica or, do you want to attract female surfers who are after something else, take a look at some of the female traffic sites, see what each of the sites presented to you offer their female surfers, can your match or better what these sites offer and, more importantly, can you offer something that the female surfer is likely to want?

Content Is King.

As with every other niche you need to pre-select the content that you will use on this site, do you have something that can be used and, used in such a way it generates interest from the surfer, if you are using stories on your site are they appealing, how do the men in the images look? All of these need to be taken into consideration before you start to use your content, if you do not have any content you need to choose some from one of the for women content providers, keep in your budget, make sure the content is right for your needs, not to hardcore but, not to softcore, keep it simple and erotic.

Layout

When creating your galleries be creative, anyone can stick up a 10 pic gallery but it takes a true marketer to place creative text on the page, provide the female surfer with some additional information, make it up if you have to, tell them the model is called Brian, tell them his stats, let them know some more information about the model. This will be more likely to get the women who visit your galleries / sites interested in both the images and, more importantly, the erotic side of the model you are using, if the model is available inside your sponsor pay site, you will more than likely find that the female surfer will want to get more information about the model out of sheer interest alone if nothing else.

Choose Your Marketing Strategies.

Will you be using banners, text links or, other media to sell your for women sponsor? We all know the proliferation of banners on the internet have made them less ‘click-able’ than what they used to be. Use some ‘erotic’ text over banners or, even use text on its own.

Keywords And Relevancy

Keep your smack talk pleasant but to the point, the majority of female surfers would prefer to click on a link that said ‘Steve erotically caressed his penis against her cheeks’ than, ‘Steve shot his hot creamy load all over her face’ see the difference? one is sensual and erotic the other is pure porn, female surfer are mainly erotica driven not porn driven.

Speak To Another Webmaster / Web Mistress.

The for women niche is still relatively untapped at the moment, the people who are catering for this niche know the niche, most of them are female themselves and, as such, will know what works and what does not. How would you speak to a woman you met in public? There is a difference between speaking to a ‘guy’ and speaking to a female. Let this difference also show in your site too. If you have no idea how to market to women, ask one, you can find a message board dedicated to female webmasters at http://www.femalewebmasters.com and i am sure one of the posters there would be happy to help you out.

Design And Practice.

You now have the basics set you should now move onto designing you layout, keep your design simple, keep it neat, don’t over do the ‘female’ aspect of the site, over use of pinks, pastels and similar colors can undo all the preparation work you have just done, be subtle, know you are designing a site for the female surfer but keep it generalize, soft tones in color are not always the best way to use colors. Pink is not always for girls, blue is not always for boys, shades of pastel blue has just as much of a feminine effect as pinks and reds. Choose your color scheme wisely and this will pay off big time.

However you decide to develop your site you should ensure that it melts together nicely, use contrasting colors for your banners, background and text, make sure the content is not too gay looking and that the female surfer knows the site was built specifically for her but, also ensure you have the links visible in case you get surfers from other niches at your site, don’t do yourself out of money just because this is a for women site this is probably the only element that crosses over between niches be they straight, gay or in fact, for women.

Article written by Lee.



Cleaning Up The Myths On Scrubbing

Date: 2011.02.21 | Category: Billing Solutions | Response: 0

Time and time again on message boards I see the same old topics regarding scrubbing usually preceded by some company being accused of scrubbing their webmasters surfers to much and the webmasters sales being lower because of the sponsor ‘scrubbing’ their surfers however, the reality of this is, it isn’t the sponsors who control how much or how little the surfers credit card transactions are ‘scrubbed’.

The E-Commerce Dilemma.

Irrespective of whether you are an online bookmaker, bakery or adult pay site owner the fact of the matter remains that only credit card fraud is on the increase and, in addition to the rise of online credit card fraud the methods in which the perpetrators of these crimes carry them out is also changing often combating the methods put in place by the online transaction processors to stop this happening luckily however, this is where ‘scrubbing’ comes into effect.

So What Is Scrubbing?

Scrubbing is a method used by the credit card processor that the companies who’s site you are sending a surfer to uses. Scrubbing is in effect, a method of calculating the probability that any single transaction (or group of transactions) could be fraudulent. That is to say, is being carried out by someone other than the true owner of the credit or debit card.

Scrubbing is probably the single most useful tool provided to our sponsors by the credit card processors to ensure that every transaction that gets sent to them is credible and, once the transaction is allowed (or not) a part of the information contained with the transaction is sent to a central database to help other clients of that processor guard against receiving unlawful transaction purchases.

How Does Scrubbing Affect Me?

As a webmaster, believe it or not, scrubbing is actually a good thing for you. You know that each transaction processed is first of all a legitimate one and, secondly, you know that the sponsor who you are using is not going to go bankrupt due to excessive illegal transaction. This means that the sponsor can improve the services they offer YOU as a webmaster to assist you in making more money.

In essence, the scrubbing of credit card transactions at a sponsors level increases the amount of money you make long term not only with that individual sponsor but, with every other sponsors who uses the same transaction processor.

Article written by Lee.

The Lost Traffic Source – Picture Posts

Date: 2011.02.24 | Category: Pic Posts | Response: 0

Back in the day, pic posts were all the rage, taking less time for webmasters to build for and, less time maintaining however, in recent times we seldom hear of these traffic sources as more and more webmasters turn to the TGP’s in an effort to get traffic ‘quantity’ over ‘quality’ my personal feelings are that the pic posts of the past will soon start to make a comeback.

The Basics.

So, we know the history behind the Pic Post but what about the dynamics? How exactly do they work? That’s easy, you take an image, give it a HTML page and add the recip to the PP (Pic Post) you are submitting the page / image too along with a banner leading to your site. At this time, it would be prudent to add that, if you will be submitting to PP’s on a regular basis, you might also like to add the url to your main domain on the image in the lower right or left hand corner.

One other thing to take into consideration when using PP’s is that softcore is often better. With the readily available hardcore content on TGP’s the chances are, that the surfer has decided to visit the PP because there is not as much widely available hardcore content.

Cost Balance.

In addition to the relatively minimal amount of work required to create pages for the PP’s there are several other factors that make them much better then TGP’s and Free Sites the main one is that bandwidth usage is relatively low for a start, not to mention the fact that you can knock out hundreds / thousands of PP pages a day compared to the tens / hundreds of TGP and Free Sites.

Also, when looking at cost, the one factor people often forget is the submission time and, unlike the TGP model of traffic the vast majority of PP’s will actually encourage or, in some instances, prefer automated submissions, this means that you can target hundreds of PP’s in less time than it takes to submit a TGP or Free Site.

Marketing Basics.

Of course, as with any type of site that we build as webmasters, the main reason that surfers will visit our sponsors is the marketing ‘spin’ we give them, this is where the use of Alt Tags and Text can become extremely useful, bearing in mind, the surfer can already see the ‘larger picture’ on your PP page by utilizing Alt Tags and other SEO methods you can actually entice the surfer to click through to your sponsor and, get some very good rankings in the search engines at the same time.

Housekeeping.

Now you have started to use Picture Posts, as with any form of traffic you need to ensure you keep ‘accurate’ records of who is and who isn’t accepting your pages along with details stats on the amount of traffic each PP sends you and, you ultimately send off to your sponsors site.

Adjust everything you can. trial and error plays a MAJOR part in using PP’s just because you use softcore images one day and get 1000 hits to the page you created, that doesn’t mean that by using hardcore images the next day you will receive more or, less traffic, also being niche specific, unlike with the TGP game can have its disadvantages, use images that appear at first glance, to be ‘generalized’ then, over time adjust your advertising methods to reflect the niche of surfer you are targeting.

In addition to keeping records of the pages you create for the picture posts, you should also be sure to keep a record of where else you have used them, just because you are using them for the PP’s specifically, this doesn’t mean that you can not interlink these pages together and get some traffic of your own to them, does it?

Hopefully this article has given you some more insight into the world of the Picture Post and, if you try an experiment with this little known source of quality traffic, I feel certain you will be pleasantly surprised with the results you see.

Article written by Lee

European Surfers – Porn High On The List!

Date: 2011.02.22 | Category: General | Response: 0

Adult web sites were visited by 3.8 million home Internet users in the UK in June 2001, according to Internet monitoring company Net Value. This accounts for more than a quarter of the entire UK home Internet population.

UK visitors to adult websites spent more than 45 minutes on these sites each in June. Adult sites make up 41.2 per cent of all the sites visited in the UK with a significant audience. Students (23.2 per cent), manual workers (15 per cent), and professionals (12.8 per cent) are the largest groups of UK visitors to adult sites.

However Germany has the largest audience for online porn in Europe with more than 5.3 million Germans visiting an adult site in June. They also spent more time on these type of sites than any other nationality – each German visitor spent almost an hour on adult sites in June. Net Value data also showed that more than half (52.3 per cent) the websites visited in June by a significant number of German users were of an adult orientated nature.

Spain has the greatest proportion of visitors to pornographic sites – 40 per cent of Spanish home Internet users visiting a pornography site in June 2001.

“Pornography has become a lucrative online business, with many companies now recognizing it as a valuable additional revenue stream,” Net Value’s Alki Manias said. “And this would seem to be a stable business area – the popularity of online pornography continues unchecked.”

Adult sites are also popular amongst the earliest adopters of the Internet. People who first got online at home before 1997 account for 18.5 per cent of visitors to adult sites, though they only make up 14.1 per cent of the whole UK online population.

In the UK, Lastminute.com has just introduced an auction for adult toys and aids, whilst in Germany, Freenet.de and T-Online are also moving into the adult business.

The following charts detail various demographics relating to European surfers usage of adult sites:

Number of adult websites visited, June 2001

* Sites with a significant reach

UK visitors to adult websites by occupation, June 2001

As you can now see, we, as adult webmasters, have a considerable chunk of the online adult industry sitting in our laps and, we should concentrate on tapping into this market as more and more American companies are realizing the importance of these figures we will inevitably reach a stage where the European market will be passed across to our US counterparts.

Thinking Of Starting An Adult Website In The UK?

Date: 2011.02.24 | Category: General | Response: 0

We all know that there are many foreign / international adult webmasters and there are some very well known ones based in England however, before you start building your online empire what are the legalities regarding the type of content you can and cant use on your adult pornographic sites?

To be honest with you, there are no ‘defined’ laws in England (At the time of writing this article) regarding the use of online media to promote adult activities however, it is a commonly held belief that as long as you stay to the same standard as what most ‘top shelf magazines’ or ‘R18 Videos’ have in them you shouldn’t go far wrong.

So what are these standards? That’s the information that I am about to give you.

Content that IS NOT acceptable.

1) Any material which is in breach of the criminal law.

2) Material (including dialogue) likely to encourage an interest in abusive sexual activity (e.g., pedophilia, incest) which may include depictions involving adults role-playing as non-adults.

3) The portrayal of any sexual activity, whether real or simulated, which involves lack of consent.

4) The infliction of pain or physical harm, real or (in a sexual context) simulated. Some allowance may be made for mild consensual activity.

5) Any sexual threats or humiliation which do not form part of a clearly consenting role-playing game.

6) The use of any form of physical restraint which prevents participants from withdrawing consent, for example, ball gags.

7) Penetration by any object likely to cause actual harm or associated with violence.

8) Activity which is degrading or dehumanizing (examples include the portrayal of bestiality, necrophilia, defecation, urolagnia).

As you can see from the above, there ARE very specific guidelines regarding water sports, animality and, some of the more ‘out there’ fetishes.

Now you know what you cant use on your adult sites, lets take a look at the list of sexual activities that you can use. Its no surprise that the list of what you can use is considerably shorter.

Content that MAY BE acceptable.

1) Aroused genitalia.

2) Masturbation.

3) Oral-genital contact including kissing, licking and sucking.

4) Penetration by finger, penis, tongue, vibrator or dildo.

5) Non-harmful fetish material.

6) Group sexual activity.

7) Ejaculation and semen.

It also worth noting that the above guidelines are not distinguished between heterosexual or homosexual activities.

So, that’s the low down on what the current status of affairs are with regards to the use of adult content on websites in England and Wales. Actually, that’s not to bad just ensure that you stay within these guidelines and, more importantly, that you do consult a solicitor before commencing any form of adult business after all, that’s what they are there for, to give you SOUND legal advice instead of basic ‘guidelines’.

Article written by Lee

Whats A Twink

Date: 2011.02.24 | Category: General | Response: 0

I think you would be surprised at the number of times I have been asked, “What’s a Twink?” Or my, personal, favorite “So how do two men have sex?”

If you know me, you know I am never really bothered by questions – I never mind people’s candor. What does bother me, though, is the bulk of the people who ask are trying to work the gay market. Unsuccessfully, I might add.

So, let’s expand our webmaster knowledge. Don’t worry, I am not about to explain how two men have sex (that I will save for my story site LOL)

I have decided, however, to give you a Gay Glossary of sorts. There are many terms that can be included here. But, I thought to start off, we will hit the basics and add to it as time goes on. Keep an eye for future articles and additions on Gay Wide Webmasters.

Here is a list of the most common terms on the Gay Adult ‘net:

• Twink – A buff and lean young man; a 20 something. Age and leanness make the guy a twink. The best example is your typical bar room stripper.
• Teen – This is the same thing as in EVERY market, hot young and under twenty – but LEGAL at 18.
• Hunk/Stud – Beautiful, built and beefcake. The guys commonly posing for calendars and such.
• Chubs (or chubby) – Just what it sounds like, a larger man. Not just muscular weight, most often heavy set.
• Bears – This is a HAIRY man. Not a young guy, most often over thirty, sometimes with a husky build (but not always). You will probably see this niche sold as “Real Men”.
• Cub – This is a YOUNG hairy guy. Sort of a HAIRY TWINK…
• Daddies – Daddies are men over thirty, who like younger guys. (Just a side note here to clear up some misconceptions, not all gay men want to do young guys!)
• Sons – the young male counterparts to Daddies. The young of the two can be a twink, cub or teen – makes no difference. This term is based on the visual couple. For our non-gay friends think of this as an example: the businessman who goes away for the weekend with his NEICE. See the comparison? LOL
• Transvestite – is a man who dresses as a woman. Whether it is simple underwear or all our female attire. A lot of webmasters confuse this with Transsexual.
• Transsexual – is a person who has decided to make the complete change and have a sex change.
• Trans Gender – this is a more general term for people who live life as the opposite sex. They are in the process of, or have completed, a sex change.

So know go have some fun. Try to classify your friends and lovers in these terms! I enjoy it when a webmistress comes up to me and says, “I heard your interview and I think my husband is a bear. But he’s a little twink-ish. What do you think?” This just makes my day! I have to laugh at the look on their husband’s face when they think I’m going to ask to examine them or something. “Turn you head and cough – OH! You’re a Twink…”

Along with what works, I have to offer some terms that DO NOT work. If used incorrectly or out of context, then your attempt at marketing to gay men can be dreadful.

• Faggot – I hate this word, personally. This is a word that is as derogatory to the Gay Community as other words are to a race.
• Nancy boy – a typically non-US term that basically is used as a derogatory manner.
• Lil Boys – a derogatory term used primarily in the Southern and Mid-Western US. It’s derived from the negative connotation that gay men are pedophiles.
• Gay Owned and Operated. Allow me to be blunt – If it is not true, do not say it. This is probably the most OVER used phrase in the gay adult market. So much so, it is relatively meaningless today.

We all need to remember from time to time, the key to success in any business is knowledge. Whether you are up selling to a sponsor or designing sites, knowing some of the more common terminology in the gay community can only help your ventures in the gay adult market. And remember, do not be afraid to try and NEVER be afraid to ask.

As always, good luck!

Article written by Gary-Alan

The Successful Marketing Approach

Date: 2011.02.24 | Category: Promotion | Response: 0

In today’s volatile and competitive marketplace, the strategic manager must possess a sophisticated perspective regarding creating and maintaining the overall image of the organization.

In order to accomplish this goal, marketing must play a key role, regardless of the company’s size.

To be truly effective, a company must be up-to-date with it’s marketing ‘psyche’. In bygone times, companies concentrated on items it was able to produce, not on customer needs and wants. This type of outdated thinking will most likely lead to a rather short lifespan.

Today, marketing is a holistic approach that is often more complex than first thought.

What Is Marketing?

It is a process through which an organization identifies a need and then provides a means of filling or satisfying that need.

Customers are more informed and savvy than in the past and they expect more – in the quality of both products and service. Today’s customer is not willing to merely sit passively by and consume – he wants a voice and relationship with the companies with whom he chooses to conduct business.

Marketing is not deciding where and how to advertise. This is only one component of the process. Effective managers make sure they have a well-defined and mapped out strategy that deals with the entire lifecycle of the process. The most successful companies have a keenly honed customer-centric marketing model.

This model outlines a process that allows the company to determine the needs and wants of a “target market” and deliver this while instilling in the customer the belief their company’s ‘satisfaction solution’ is better value than the competition’s.

The first step in a marketing strategy involves the identification of unmet needs within a market and delivering/developing products and/or services to meet those needs.

Define Your Market First.

Is it a business-to-consumer company, a business-to-business company, or both? Regardless of the target(s) a company must be able to clearly identify a common need amongst a large portion of this market, as well as that portions propensity and ability to buy that product or service.

Once the target market has been identified it is time to do some analysis. The depth, complexity and related cost should remain proportionate to the ratio of overall business this product or service is anticipated to generate.

Analyze Internally.

What will be involved in creating this product or service? Is there access to all of the necessary components? How much volume can be handled? Are their efficient distribution channels? What will it cost to make or provide this? The next phase is an external analysis that looks at specific trends within the target market. With this information in hand, a company is then able to make an informed decision as to whether or not it is feasible to proceed. Now that the target market has been identified and the operational side has been flushed out, a strategy can be addressed. How a company decides to communicate its message should be in correlation to its overall marketing strategy. Whether the most effective method of conveying you message to the target audience is through traditional advertising channels, the Internet or more innovative activities, it should be apparent from the prior analysis. The final phase of a marketing strategy should examine the component of customer relationship management: What processes are in place to service our customers? How do we ensure a positive resolution of customer complaints? What performance measurements will be used to determine how well clients are being serviced? And, most importantly: How will customer relationships be maintained so they will do business with us again and again? By developing a comprehensive strategy that spans the entire lifecycle of new to repeat client, a company will find it is able to effectively address the present needs and wants of it’s target markets, as well as being able to incorporate new areas as they develop. Article written by Lee