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Pay Per Click Or Search Engine Optimization
What would you choose to run your business? Well each has their own benefits and drawbacks over one another.
PPC or SEO The Breakdown.
Pay Per Click or, PPC as it is most often referred to looks to the novice to be the better option for ‘immediate’ traffic results, you enter your desired keywords, place your minimum / maximum bid amount and you are set for top PPC engine listings for as long as you can maintain the balance in your engine account.Search Engine Optimization or, SEO on the other hand, is the more traditional way of attaining high ranking search engine pages. Either you or an SEO expert optimizes your websites pages and random other elements of your website and hopefully within a month or two, you achieve high rankings in the major search engines.
So Which One? PPC or SEO?
Generally speaking, SEO work is most commonly more cost effective to your business than utilizing PPC results to gain your traffic, you could pay an SEO expert anywhere from $500 plus to optimize your site and get high rankings indefinitely or, you could put that $500 into a PPC engine account and get high rankings until such time as your account balance runs dry.But lets look at this in terms of actual traffic…
Say you get 1000 visitors to your SEO based website which you paid $500 for, each visitor has cost you $0.50c now lets say your site remains at the top of the engines for a few months perhaps even years each month you receive another 1000 visitors to your site, you have basically cut the cost of each surfer hitting your site down to less than a penny per hit (not taking into account bandwidth costs obviously).
Now, on the other hand, you want to attract 1000 visitors from your chosen keywords via the PPC engines, most Pay Per Click search engines have a minimum bid amount of $0.05c per hit so right away in your first month, you could receive a potential 10k hits however, as most of you who have already tried your hand at the PPC engines will know, getting 10k hits for one or more keyword at a cost of $0.05 is hard to do, in fact, some would say almost impossible. Non the less let us keep going with this minimum bid amount for the time being.
Immediately, you can see that you are already restricted to the actual amount of traffic you can receive from the PPC results to 10k hits however, this isn’t the case with the SEO traffic, you could potentially hit your top chosen keyword and stay there until another site out-optimizes you or, your site needs to be optimized again.
Ultimately, the reasons you will choose over one or the other will be for either ease of traffic generation, PPC will allow you to gain almost instantaneous targeted traffic form the second you open your PPC account up until the point when your account funds empty whilst, SEO work will give you long term targeted traffic over time and, in most instances, this SEO traffic can last for years making the cost of the initial SEO work minimal.
In Closing..
Search Engine Optimization can last you years and years whilst Pay Per Click results can diminish in a relatively short amount of time depending on the amount of bid needed to achieve top listings.However lets look at a third option, using both PPC results and SEO results in conjunction with each other to minimize the traffic you lose from your SEO work and, to minimize the traffic you lose from your PPC results this will afford you the time to see what works with your Search Engine Optimized sites whilst being able to play with the targeting of keywords on your PPC traffic, once you have both types of search engine figured out, you can put them both together and use them to increase the traffic to your site for years to come.
Article written by Lee
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Straight From The Horses Mouth – Get Googlized
Many webmasters wonder how to ensure their sites will be included in Google’s index of web sites. Although Google crawls more than a billion pages, it’s inevitable some sites will be missed. When Google does miss a site, it’s frequently for one of these reasons:
* The site is not well connected through multiple links to others on the web.
* The site launched after Google’s last crawl was completed.
* The design of the site makes it difficult for Google to effectively crawl its content (excessive frames, tables, etc).Google’s intent is to represent the content of the Internet fairly and accurately. To help make that goal a reality, we offer this guide to building a “crawler-friendly” site. There are no guarantees a site will be found by our crawler, but following these guidelines should increase the probability that your site will show up in Google search results.
Do…
Provide high-quality content on your page – especially your home page.
If you follow only one tip from this page, this should be it. Our crawler indexes web pages by analyzing the content of the pages themselves. Google will index your site better if your pages contain useful information. Plus, your site has a better chance of becoming a favorite among web surfers and being linked to by others if the information it contains is relevant and useful.Submit your site to the appropriate category in a web directory.
Listing your site in the Open Directory Project http://www.dmoz.org/ or Yahoo! http://www.yahoo.com/ increases the likelihood it will be seen by robot crawlers and web surfers.Pay attention to HTML conventions.
Make sure that your <TITLE> and <ALT> tags are accurate and descriptive. Also, check your <A HREF> tags for errors since broken or improperly formatted links can prevent Google from indexing your page.
Make use of the robots.txt file on your web server.
This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block our crawler. Visit: http://www.robotstxt.org/wc/faq.html for a FAQ answering questions regarding robots and how to control them once they visit your site.Ensure that your site is accessible through HTML hyperlinks.
Generally, your site is crawlable if the pages are connected to each other with ordinary HTML links. If certain areas are not linked, you may be excluding older browsers, differently-abled users, and Google. Google can crawl content from a database or other dynamically generated content as long as it can be found by following links. If you have many unlinked pages, you may want to create a jump page from which the crawler can find all of your pages.Build your site with a logical link structure.
A hierarchical link structure is not only beneficial to you, but also to Google. More of your site can be crawled if it is laid out in with a clear architecture.Don’t…
Fill your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages.
If your site contains pages, links or text that you do not intend visitors to see, Google considers them deceptive and may ignore your site.Feel obligated to purchase a search optimization service.
Some companies “guarantee” your site a place near the top of a results page. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics to try and fool search engines. Be careful – if your domain is affiliated with one of these services, it could be permanently banned from our index, we have found search engine optimization software like Web Position Gold works best but, again use it in moderation.Use images to display important names, content or links.
Our crawler does not recognize text contained in graphics.
Use ALT tags if the main content and key words on your page cannot be formatted in regular HTML.Provide multiple copies of a page under different URLs
Many sites offer text-only or printer-friendly versions of pages that contain the same content as the graphic-enriched version of the page. While Google crawls these pages, duplicates are removed from our index. In order to ensure that we have the desired version of your page, place the other versions in separate directories and use the robots.txt file to block our crawler.Article written by a Google employee
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Why Cant I Get Indexed By The Search Engines?
Unfortunately, this is an all too common question. If it makes you feel any better, you’re not the only one frustrated about the length of time it takes to be indexed, or the many pitfalls involved. It often takes anywhere from two days to as much as six months to be listed on a search engine. For example, last month Excite finally updated its index for the first time since last August! Luckily, Excite is the most extreme case lately, but waiting several weeks to a month can also be extremely frustrating especially when your livelihood depends partly on these search engines.
The Web Position Submitter report will give you current time estimates for each engine so you’ll know what to expect. However, an engine at any time could choose to delay their indexing beyond the “norm” for maintenance or other reasons. On the flip side, you could get lucky and submit just a couple days before an engine does a complete refresh of their database. Therefore, submission times can never be an exact science since we’re all ultimately at the mercy of the engine.
If you’ve submitted your site and have waited the estimated time to be indexed and there’s still no listing, what do you do now?
Here are 16 tips that should help you solve this problem:
1. First, be sure you’re not already indexed but just don’t know it. Unfortunately, none of the major engines are kind enough to e-mail or notify you as to if and when you’ve been indexed.
The method to determine if a page or domain has been indexed varies from one engine to another, and in many cases, it’s difficult to tell for sure. Never assume that you’re not indexed just because you searched for a bunch of keywords and you never came up in the first few pages of results. You could be in there but buried near the bottom.
In addition, it’s not very practical to check the status of a number of pages on each major engine each week. Fortunately, Web Position has a URL verification feature in the Reporter that makes this process much easier. Each time you run a mission, it will report which URLs exist and do not exist in each engine. If you’re using Web Position and are not finding your URLs after submitting, be sure to see this page for common pitfalls to watch out for:
http://www.webposition.com/urlnotfoundhelp.htm
2. Make sure you have uploaded the pages to your site before submitting them. This one seems obvious, but submitting a page that does not exist or submitting with a subtle typo in the URL is a goof we might all make at one time or another. If you’re using Web Position’s Submitter, there’s a checkbox on tab 2 that forces Web Position to verify that all your URLs are valid before submitting them.
3. If you have information inside frames, that can cause problems with submissions. It’s best if you can create non-framed versions of your pages. You should then submit the non-frames versions of your pages which can of course point to your framed Web site. Alternatively, you can enter your relevant text within the NOFRAMES area of a framed page which most search engine spiders will read.
4. Search engine spiders cannot index sites that require any kind of registration or password. A spider cannot fill out a form of any kind. The same rule applies regarding indexing of content from a searchable database, because the spider cannot fill out a form to query that database. The solution is to create static pages that the engines will be able to find.
5. Dynamic pages often block spiders. In fact, any URL containing special symbols like a question mark (?) or an ampersand (&) will be ignored by many engines.
6. Most engines cannot index text that is embedded in graphics. Text that appears in multimedia files (audio and video) cannot be indexed by most engines. Information that is generated by Java applets or in XML coding cannot be indexed by most engines.
7. If your site has a slow connection or the pages are very complex and take a long time to load, it might time out before the spider can index all the text. For the benefit of your visitors and the search engines, limit your page size to less than 60K. In fact, most Webmasters recommend that your page size plus the size of all your graphics should not exceed 50K-70K. If it does, many people on dial up connections will leave before the page fully loads.
8. If you submit just your home page, don’t expect a search engine to travel more than one or two links away from the home page or the page that you submitted. Over time they may venture deeper into your site, but don’t count on it. You’ll often need to submit pages individually that appear further down into your site or have no link from the home page.
9. If your Web site fails to respond when the search engine spider pays a visit, you will not be indexed. Even worse, if you are indexed and they pay a visit when your site is down, you’ll often be removed from their database! Therefore, it pays to have a reliable hosting service that is up 99.5% of the time. However, at some point a spider is going to hit that other 0.5% and end up yanking your pages by mistake. Therefore, it pays to keep a close eye on your listings.
10. If you have ever used any questionable techniques that might be considered an overt attempt at spamming (i.e., excessive repetition of keywords, same color text as background, or other things that the Web Position Page Critic warns you about), an engine may ignore or reject your submissions. If you’re having trouble getting indexed in the expected amount of time, make sure your site is spam-free.
11. If your site contains redirects or meta refresh tags these things can sometimes cause the engines to have trouble indexing your site. Generally they will index the page that it is redirecting TO, but if it thinks you are trying to “trick” the engine by using “cloaking” or IP redirection technology, there’s a chance that it may not index the site at all.
12. If you’re submitting to a directory site like Yahoo, Open Directory, NBCI.com, LookSmart, or others, then a human being will review your site. They must decide the site is of sufficient “quality” before they will list it. I recommend you read the submission guide on the directory tab of the WebPosition Submitter. It contains tips to improve your chances of obtaining a good listing on these directories.
13. A number of engines no longer index pages residing on many common free web hosting services. The common complaint from the engines is that they get too many “junk” or low-quality submissions from free web site domains. Therefore, they often choose not to index anyone from those domains or they limit submissions from them. It’s always best to buy your own domain name (very important) and place it on a respected, paid hosting service to avoid being discriminated against.
14. Some engines have been known to drop pages that cannot be traveled to from the home page. HotBot has been rumored to do this. You may want to consider submitting your home page that links either directly or indirectly to your doorway pages.
15. Make sure you’re submitting within the recommended limits. Some engines do not like more than a certain number of submissions per day for the same domain. If you exceed the limit, you may find that all your submissions are ignored. Fortunately, WebPosition’s submitter will warn you regarding current limits and recommend you stay within them. Some submission consultants feel it is dangerous to submit more than ONE page a day to a engine for a given Web site. For those who wish to be ultra-conservative in their approach, the Web Position Submitter includes a checkbox to limit submissions to one URL per day per engine.
16. Last but not least, sometimes the engines just lose submissions at random through technical errors and bugs. Therefore, some people like to resubmit once or twice a month for good merit in case they do lose a submission. Certainly if you’ve followed all the “rules” and are still not listed, re-submit! Sometimes a little persistence is all that’s needed.
If any of the above scenarios apply to your submission, you should make the necessary adjustments and re-submit. If that still does not work, you should consider e-mailing or calling the search engine and asking them politely why you have not been indexed yet. Sometimes they will reply back with “Sorry, there was a problem with our system and I’ve now made sure you’ll be indexed within the next couple days.” Or, sometimes they’ll tell you why you were not indexed. In other cases, they will ignore your e-mail and you’ll have to keep e-mailing or calling them until they respond. Still, it’s definitely worth the effort to get your site listed with the major engines assuming you also take the time to optimize your pages so you’ll achieve top rankings.
Article written by Lee
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Everything You Need To Know About Meta Tags And More!
Everything You Need To Know About Meta Tags And More!
There’s a plethora of different META Tags that you can make use of on your site. Because there are so many, it’s impossible for me to cover all of them in this article. However, I will describe the most common ones. But let’s start from the beginning, shall we?What Are META Tags?
META tags are similar to standard HTML tags. However, there is one big difference: You have to insert all META tags between the <head> </head> tags on your page(s). META tags are used primarily to include information about a document. The META tags will be invisible to your site’s visitors, but will be seen by browsers and search engines.For The Search Engines.
Several of the major search engines make use of the META Keyword tag, and virtually all of them make use of the Description tag. These tags help the search engine spider determine the content of your web site so that it can be indexed properly.This is what they look like:
<META name=”keywords” content=”Webmaster Resource Site”>
<META name=”description” content=”Online Webmaster Resource Site”>You can also instruct the search engine robot/spider how to index your site using the robots META Tag. This is what it looks like:
<META name=”robots” content=”noindex,nofollow”>
What the tag above does is tell the spider not to index the page that it appears on, and not to follow the links on that page. Here’s a complete list of attributes for the robots tag:
index – the default, the page is added to the search engine database
noindex – the page is not added to the search engine database
nofollow – the spider doesn’t follow the links on that page
none – same as “noindex, no follow”
To use any of these attributes simply replace the “noindex,nofollow” text in the example above with whatever you want to use. If you need to use more than one attribute, separate them with a comma.
Client Pull.
Have you ever seen a page that automatically refreshes to another URL after a few seconds? Did you ever wondered how it was done? I’ll tell you. The page made use of one of the http-equiv META Tags to automatically “pull” you to a different page after a few seconds. Here’s what the code looks like:<META http-equiv=”refresh” content=”1; url=newpage.htm”>
The value of content denotes how many seconds will pass before the new page is called for. If you want it to happen as soon as a person hits that page, then set the value to “0”.
Prevent Caching.
If you want to prevent a page being saved in your visitor’s cache you can do so by inserting the following three tags:<META HTTP-EQUIV=”expires” CONTENT=”0″>
<META HTTP-EQUIV=”Pragma” CONTENT=”no-cache”>
<META HTTP-EQUIV=”Cache-Control” CONTENT=”no-cache”>Why would you want a page not to be cached? If your site is updated frequently and you always want your visitors to see the newest content/changes, or if you want to ensure that a new banner is loaded each time from your server when a page is accessed, you’ll want to use the tags above.
A quick note here on banner caching: In addition to using the tags above, you’ll want to append random numbers at the end of the tag calling the image.
Rating Your Content.
By using the rating META tag on your site, you can specify the appropriateness of your web site for kids. The tag looks like this:<META name=”rating” content=”general”>
In addition to the general rating, you can use three others. They are:mature
restricted
14 years
Misc. Tags
Below I’ve listed several other popular tags that you may have seen around the web.
The generator META tag is used to specify what program was used to create your web site. Many HTML editing tools automatically insert this so that a company can gauge their market penetration. The tag looks like this:
<META name=”generator” content=”program name and version”>
The author tag is used to identify the author of a page. Simply replace “author’s name” with your name or email address.
<META name=”author” content=”author’s name”>
The copyright tag identifies the individual or company that holds the copyright to a particular page. This is what it looks like:<META name=”copyright” content=”This page and all its contents are copyright 2003 by Lee Windsor. All Rights Reserved.”>
I hope this article gave you some insight into the usage of Meta Tags and how they can benefit your day to day business.
Article written by Lee
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The Web Safe Color Palette
The “Web Safe” palette is a bit controversial. It is a set of 216 colors that are, supposedly, guaranteed to appear as intended on all graphical displays when used in HTML, CSS, and images embedded in Web pages. Many Web developers believe that sticking to these colors is one of the holiest commandments in the Web design scripture.
This was mostly a concern when most computers had 8-bit color displays; these days, most people run at 16-bit or 24-bit color. Although these bit-depths render the Web Safe palette pointless, dithering and quantification bugs in browsers and operating systems still cause problems in 16-bit displays (16-bit display, also known as “High Color” mode or “Thousands of Colors,” is generally problematic). Extensive testing has led to a new palette, called “Really Safe,” whose colors are guaranteed to appear correctly on all displays and all browsers.
If you use different colors than these, you might see images and backgrounds of the same color appear at a slightly different tint, so that a “box” will be visible around them if the background extends beyond the image’s edges.
Below is the table of ‘Web Safe’ and ‘Really Safe’ colors, you will see some of the color hex codes are in red, these are ‘Really Safe’ colors.
Code Color Code Color Code Color Code Color Code Color Code Color 000000 000033 000066 000099 0000cc 0000FF 003300 003333 003366 003399 0033cc 0033ff 006600 006633 006666 006699 0066cc 0066ff 009900 009933 009966 009999 0099cc 0099ff 00cc00 00cc33 00cc66 00cc99 00cccc 00ccff 00FF00 00ff33 00FF66 00ff99 00FFCC 00FFFF 330000 330033 330066 330099 3300cc 3300ff 333300 333333 333366 333399 3333cc 3333ff 336600 336633 336666 336699 3366cc 3366ff 339900 339933 339966 339999 3399cc 3399ff 33cc00 33cc33 33cc66 33cc99 33cccc 33ccff 33ff00 33FF33 33FF66 33ff99 33FFCC 33FFFF 660000 660033 660066 660099 6600cc 6600ff 663300 663333 663366 663399 6633cc 6633ff 666600 666633 666666 666699 6666cc 6666ff 669900 669933 669966 669999 6699cc 6699ff 66cc00 66cc33 66cc66 66cc99 66cccc 66ccff 66FF00 66FF33 66ff66 66ff99 66ffcc 66FFFF 990000 990033 990066 990099 9900cc 9900ff 993300 993333 993366 993399 9933cc 9933ff 996600 996633 996666 996699 9966cc 9966ff 999900 999933 999966 999999 9999cc 9999ff 99cc00 99cc33 99cc66 99cc99 99cccc 99ccff 99ff00 99ff33 99ff66 99ff99 99ffcc 99ffff cc0000 cc0033 cc0066 cc0099 cc00cc cc00ff cc3300 cc3333 cc3366 cc3399 cc33cc cc33ff cc6600 cc6633 cc6666 cc6699 cc66cc cc66ff cc9900 cc9933 cc9966 cc9999 cc99cc cc99ff cccc00 cccc33 cccc66 cccc99 cccccc ccccff ccff00 ccff33 CCFF66 ccff99 ccffcc ccffff FF0000 FF0033 ff0066 ff0099 ff00cc FF00FF ff3300 ff3333 ff3366 ff3399 ff33cc ff33ff ff6600 ff6633 ff6666 ff6699 ff66cc ff66ff ff9900 ff9933 ff9966 ff9999 ff99cc ff99ff ffcc00 ffcc33 ffcc66 ffcc99 ffcccc ffccff FFFF00 FFFF33 FFFF66 ffff99 ffffcc FFFFFF Hopefully, you will find a use for the two different color palettes that are now available and, you can begin designing for your surfers, regardless of which browser they use.
Article written by Lee
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Newbie Basics – The HTML Layout
In this article we will look at some HTML tags that you will be using in every HTML document that you create. They are the base for every web page and are the essential pieces of HTML coding to ensure that your pages display correctly.
The Structure Tags.
Here is a look at the main structure tags. You will have to get used to these since you will be using them for all your pages.We would suggest that you start by copy and pasting the structure into your document then creating my page once they’re in place.
Make it a habit to ensure that all surfers (regardless of their browsers) will be able to identify your creations. Each of these HTML tags are used in pairs with a start and ending tag in the same way as we mentioned in the previous chapter.
<HTML> </HTML>
The HTML tag tells the browser that your page is a valid HTML page.
The first and last tag on all your HTML documents will be this tag.
The complete HTML coding for the remainder of your document will be placed between these two HTML tags.
<HEAD> </HEAD>
This tag is used to reference your document.
<TITLE> </TITLE>
This tag enables you to give your HTML document a title.
It’s best to insert descriptive text about your page between these tags we will go into this in more detail in the later chapters.
This will also be the name that is displayed in a web browser’s system tray when someone bookmarks or adds your HTML document to their favorites list.
<BODY> </BODY>
The entire coding for your page goes in between these two tags.
Basically, they mark the beginning and end of your web page’s body. They are the essence of your HTML.
All your HTML tags in your document will be resting in between these two HTML tags.
Putting It All Together.
Now that the main tags have been outlined, it’s time to put them all together. Here is an example of what your HTML documents should look like.<HTML>
<HEAD>
<TITLE>The Title Of Your Html Document Goes Here</TITLE>
</HEAD><BODY>
All your other HTML tags and text goes here.
This Is the main body of your HTML document.
At the end of this text you will also see where the closing Body and HTML tags go.</BODY>
</HTML>
This is the basic structure for any HTML document. Once these tags are in place, the rest is down to you. These Tags are not case sensitive. In other words, you don’t have to use all capital letters like we have in our Chapters. It won’t make a difference to the overall outcome of your tags. However we would recommend using Caps for your tags. It makes them a lot easier to distinguish from all the other sections of your HTML document coding, as you can see in the example above.
Article written by Lee
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Direct Debit Payment Explained
Something that is very rarely spoken about as a means of payment is Direct Debit, this is a popular payment method across Europe and, especially in the United Kingdom. Direct Debit can offer your surfers a cost effective, easy way to pay for products and services from your site especially, if they have a ‘recurring’ cost associated with them.
Direct Debit – What Is It?
Direct Debit is quite possibly one of the simplest ways to collect funds from your surfers basically, a form is filled out by the surfer, where they enter their bank payment details, account number, name, sort code. Then, the form is signed either electronically or, in person by the customer, in this case, electronically by the surfer.Once you have the direct form filled in by your surfer, you may continue to deduct funds from the bank account on the Direct Debit form until such a time whereas the surfer cancels the Direct Debit agreement.
At the present time, around 45% of the population in the UK currently choose to pay their utility bills online by Direct Debit and, around 75% of the total population in the UK have used Direct Debit at least once in addition Direct Debit is also an alternative method of payment in the vast majority of European countries and, it is also used (although not as much) in Australia.
Direct Debit – What Are The Cost?
Direct Debit payments cost around $0.5 for you as a merchant to process, however, this charge, rather than happening on the processors side of the transaction, happens when the Direct Debit request hits your banking account.This in itself is god news after all, you now ensure that if a membership or product costs $35 per month, you will get virtually the full cost of that membership until such a time when the surfer cancels the direct debit at their bank.
Direct Debit – An Overview.
All in all, Direct Debit is probably one of the only payment solutions that allow you to collect the full price from your surfer at the point of sale and, furthermore, because the Direct Debit method of payment is trusted, this offers your surfers something that no other form of payment can – Peace of mind. There is however one major drawback to this method of payment, it is very hard to find processors that will allow you to utilize Direct Debit on your sites in fact, to date, the main use for the Direct Debit payment method has been payments of utility bills, Gas, Electricity, Water Supply, etc however, many financial institutes will let you pay for goods and services using Direct Debit on ‘credit’ terms which can vary from 1 day to a year interest free or, not as the case so often is.I strongly feel that within the next 12 months this method of payment could become advantageous to the adult webmaster however, the current online payment processors need to be pushed in order for this to become as widespread as credit and debit card processing is. That said, there are a few online adult companies already accepting Direct Debit as a form of payment so, at least the ‘DD’ revolution has already started.
Article written by Lee
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Billing Solutions For International Surfers
We all know the lifeblood of the webmaster is to be able to accept credit cards for site access however, with the global markets emerging more and more, many webmasters still do not realize that they can accept credit cards from international countries at little or no extra cost to themselves or, their business.
Presuming you already have your sites translated into a selection of global formats you need to make sure you can process foreign transactions and, these should be handled differently than regular US based credit card users however. This is what we will approach upon in this article.
The main reason we own our businesses is to turn a profit and, from a profit making point of view is just how the details below will enable you to benefit your long term global business.
The first step you need to take in order to correctly ‘charge’ your international customers is to ensure that you are sending them to the right language, after all, over 70% of internet users can not speak English, let alone read it. This is where having some geo-scripting comes in handy on your join page, the second the surfer hits this page he (or she) will be directed to a localized version of your join page.
Now that you have the surfer on your join page you also need to ensure they have a variety of options available to them to actually finalize the purchase however, you should also ensure that, if they want to view your join page in another language, that they have this as an option too.
Some alternate payment methods for your international customs could include one or more of the following, PayPal, JCB, Mastercard, Discover, Maestro, EuroDebit, Checks and, of course, a dialer.
I would however use the dialer as a last minute option should their chosen method of payment not be accepted.
Even though you may run a ‘recurring’ based site, you might not want to have your foreign surfers recur and risk having their card declined when it comes to authorizing your charge next, for this reason you may like to add the option of a 3 month membership or perhaps a 6 month membership however, make sure you lower the cost of this membership in relation to buying a monthly membership, this might just be the clincher you need to close the international sale.
As with any purchase the after sales support is also needed, especially if you are wanting your international customer to rebill for several months and, trust me, they WILL rebill, often for in excess of 6 months. They pulled their credit or debit card out for a reason and, they will stay if you can give them more reason too.
With any type of sale a follow up is always good, many sponsors and processors send out an email automatically upon sign up, however, how many of these emails are written in the surfers native tongue?
In conclusion, when dealing with international customers you should cater to them NOT make them cater to YOU by doing this you will ensure the longevity of your international business.
Finally, if you have any type of online business you should carefully consider the global market place as it is growing a rapid rate with millions of new international surfers coming online each year this would be a bad business choice on your part if you were not to cater for them.
Article written by Lee.
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Adult Search Engine Optimization
Gone are the days when adult webmasters could Spam the search engines and get highly trafficked sites within a month of the search engines updating many of the search engines caught onto the adult industry very early on and started changing the way in which they indexed sites they went from meta tag optimized listings to theme indexing to almost every type of search engine optimization method in between.
Search Engine Optimization Techniques.
It would seem with the changing times of search engine optimization that there is no longer a single solitary way to get your adult sites listed highly in the search engines but rather a mixture of different adult seo methods being used on a single site ranging from increasing your pagerank, including relevant meta tags and page content to standard adult search engine optimization methods such as getting other popular websites linking to yours but with this comes a new challenge of its own webmasters need to get back to the basics to figure out what worked then and, what will work now so far as adult search engine optimization goes.Adult Search Engine Optimization Companies.
There are many companies currently online that can offer adult webmasters their search engine optimization services however, how do you choose an SEO company that will not only work for you but, is cost effective for your needs, the simple answer is to ask around, there are sites online presently that offer monthly memberships to gain access to their adult seo techniques in the form of articles and tutorials just as their are sites that offer no information whatsoever or, information that, while it worked three years ago, it no longer works in today’s adult seo marketplace. You need to ask for advice from customers who have used adult optimization companies in the past and see how their results improved as well as making sure that what you are actually purchasing is a service that doesn’t just guarantee you improved site rankings but actually guarantees you will see a profit from the money you spent on the optimization services.Adult SEO Breakdown.
Adult search engine optimization companies have only really become apparent in the adult industry over the last 6-12 months however, many well known and respected webmasters have been working on optimizing their adult sites for years and, whilst doing so, they have also achieved a vast knowledge base on how to optimize your adult sites for the search engines, again, ask around on the message forums to find the solution that will best suit your needs and budget and you wont go far wrong, the adult search engine optimization business model is one that in all actuality should change on a regular basis however, as mentioned above some companies are still using the same optimization methods they used three or four years ago, make sure you do your background checks before parting with any money and, most importantly, use the search engines to find their sites in search terms where, if they were any good at all, they would already have first page listings.Article written by Lee.
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Making Money From Adult Webmaster Referrals
One method of income generation that is very rarely talked about in the industry is that of the webmaster, from the new webmasters to the adult industry right up to those who have been in the biz some time.
One of the easiest ways to generate ‘long term’ income is by referring webmasters to programs using your own linking (referral) codes.
However, this is for some a huge step out of their everyday site building even though it shouldn’t be.
This is what we will investigate in this article.
By now we should at least have a fair few sites online and getting surfer traffic but, how many of us get traffic from other webmasters and don’t even know about it?
The chances are, if you submit a site to ANYWHERE you will at least get one webmaster hit to it regardless of whether it is a webmaster of a TGP, Links List, Dmoz Editor etc these are all potential money makers for you.
One of the easiest ways to make money from other webmasters is to simply have a link on each and every site you build in text that says ‘webmasters’ this should be linked to a single page on your domain with a listing of various affiliate programs you use or can recommend.
Often placing a button or a banner on this page for each of the referral programs will work much better for you as the webmaster can actually see a little more information about the sponsor you are trying to make them join.
We all know of some of the big sponsors like ARS, Topbucks, Sic Cash etc etc but, what about the smaller programs that, perhaps not many webmasters know about, these would be the ideal types of sponsor to use on your webmaster page.
However, in addition to the affiliate programs you could also recommend hosting companies, content providers etc etc for example, the following companies have referral programs that you could use on this page:
Content Providers:
http://content.xphotography.com
http://matrixcontent.com
http://pixmasters.comHosting Providers:
http://webair.comMessage Forums:
http://arsresources.com/forum/
http://xnations.comTraffic Generation:
http://adultbuttonexchange.com
http://pornclient.comAs you can see from the small list above, you could have more than one way for webmasters to make you some additional profits in the form of either, cold hard cash or, from some of the places, additional traffic to your sites.
Hopefully list brief article will have given you some ideas as to how you can make some additional money from webmasters visiting your site and, don’t forget, once you have the page linked on your site, it will, inevitably get into the search engines, so keyword the page up and you might start generating more webmaster traffic than you could imagine.
Article written by Lee.
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