• 10 Killer Advertising Sentences

    Date: 2011.02.21 | Category: General | Response: 0

    10 Killer Advertising Sentences.

    Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

    You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.

    1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

    2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

    3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

    4. As you’re skimming through this, you’re beginning to think you have nothing to lose and everything to gain by trying out our product.

    5. As you’re scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

    6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

    7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

    8. You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

    9. You don’t realize it yet but, in a few short minutes you’ll realize that you can’t put off this vital purchase and then you’ll be yanking out your credit card.

    10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.

    I hope this article has given you some insight as to how we, as webmasters, can actually ‘manipulate’ the surfer into doing what we want them to and, ultimately, into making us money.

    Article written by Lee.

  • Domain Name Transfer Agreement

    Date: 2011.02.22 | Category: Domain Names, Forms & Contracts | Response: 0

    Domain Name Transfer Agreement

    For most people, buying and selling domain names is a fundamental income provider for their business model, as such, you should ensure that when buying or selling domain names you should have a legal contract to assist in the transfer of sale.Domain Name Transfer Agreement.

    This Agreement is made on the Day of 2001 between:

    (1) [Your name and address goes here]. (hereafter referred to as the assignor) and;

    (2) [The buyers name and address goes here]. (hereafter referred to as the assignee).

    RECITALS:

    (a) The parties have been in discussion concerning the transfer to the assignee of the registration of the designations ‘[full domain name goes here]’ and ‘[further domain name goes here]’ (whether in lower or upper case) hereafter referred to as (the “domain names”) as website addresses on the internet.

    (b) The parties wish to reach a mutually acceptable arrangement in relation to such discussions.

    Now therefore, in consideration of the parties’ mutual covenants and undertaking, the adequacy and sufficiency of which are acknowledged, the parties agree as follows:

    1. The assignor hereby agrees to assign, and/or cause to be assigned, to the assignee the domain names. The assignor shall do such things and execute such documents as reasonably requested by the assignee at the assignees expense to perfect such assignment and shall comply with the standard requirements of [insert domain name registrar here] as in force at the time of this agreement.

    2. In consideration of the parties mutual obligations under this agreement the assignee agrees to pay the assignor the sum of $$ [Amount in words goes here] [currency goes here, Dollars, Sterling Etc] immediately following notification that all of the domain names within this agreement have been recorded at the relevant registries as in the ownership of the assignee thereby evidencing the transfer of the domain names to the assignee.

    3. The assignor, whether through himself, any alias and/or his servants or agents shall immediately cease and desist from and shall not resume using the domain names or any other designation whether a trade or service mark, trading name or domain name that contains words colourably similar to that of the assignee.

    4. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks.

    5. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks, cause enable or assist any third party to do the same.

    6. The assignor represents and warrants that it has not, directly or indirectly, through any alias or in association with any other person or entity, filed, reserved, received or granted a transfer of license of any domain name that contains the trade marks or any word or words confusingly similar thereto in any country or federal, local government, region or state authority, or with [insert domain name registrar here], or any other internet registration agency. The assignor covenants that it will not, whether through himself, any alias, through his servants and/or agents undertake any such registration, filing, or reservation or cause or assist any such registration, filing, or reservation to be made, by itself, or in connection with any other person or entity.

    7. The assignor represents and warrants to the best of its actual knowledge, as of the date of its execution of this agreement, that:

    (a) The assignee has the right to dispose of the domain names;

    (b) The assignor has not received notice of any existing or threatened claims or proceedings by any third party other than the assignee relating to the assignors use of the domain names;

    (c) The assignor has not received notice that the domain names are subject to any outstanding order, decree, judgment, stipulation, written restriction, undertaking or agreement that would prevent the assignor complying with this agreement;

    (d) The domain names are not subject to any lien, charge, security interest, mortgage, third party interest or other encumbrances;

    (e) The assignor has not granted any licenses to or authorized any third parties (including any affiliate of the assignee) to use the domain names or any other confusingly similar domain names; and

    (f) The assignor, does not own directly or indirectly through any alias, third party or likewise any other domain name containing words similar to that of the assignees.

    8. Each of the parties hereto warrants and represents that the person (s) executing this agreement on its behalf has full authority to execute this agreement and bind it as a party to this agreement.

    9. The terms and conditions of this agreement shall be maintained in confidence. No party may disclose such terms and conditions to any third parties other than to the attorneys, accountants, officers or members of the boar of directors of the assignee or assignor or otherwise without the express written permission of the other party.

    10. This agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, clients, licensees, representative, successors, predecessors, and assigns. In this agreement words denoting persons shall include bodies corporate and unincorporated associations of persons and vice versa.

    11.This agreement incorporated herein constitutes the entire agreement of the parties. It may be modified only in writing signed by both parties. This agreement may be executed in one or more counterparts, all of which shall constitute a binding agreement when one or more counterparts have been signed by each of the parties.

    12. This agreement shall be construed in accordance with the laws of the [Your country goes here, United Kingdom, United States, Etc], and the parties hereto submit to the non-exclusive jurisdiction of the courts of the [Your country goes here, United Kingdom, United States, Etc].

    13. Both parties acknowledge that if either party violates all or part of this agreement the other party may seek legal remedies to restrain any further violation of this agreement and in such a case, the violating party will be wholly liable for the cost of any such order.

    Signed by: ……………………………….. Date: ………………………..

    For and on Behalf of [Your company / legal name].

    Signed by: ……………………………….. Date: ………………………..

    For and on Behalf of [Buyers company / Legal name].

    Article written by Lee

  • Gay Online Dating – Offering Your Surfers An Alternative

    Date: 2011.02.22 | Category: General | Response: 0

    Whilst adult websites remain the most highly concentrated method of making money for affiliate programs we have slowly started to see a trend over the past few months of affiliate programs adding a new kind of site to their regular lineup, online dating sites however, as webmasters working in the adult industry how can we successfully market these sites on our existing traffic base? This is what we are going to look at in this article.

    Gay Online Dating – Some Facts And Figures.

    As mentioned above many affiliate programs now offer some form of online dating site whether it is for gay men and women or for their straight counterparts there is very little mentioned about the target audience these types of site attract so, with that said lets look at some figures from a recent Nielsen report in respect of online dating sites.

    The online dating market is expected to grow to become an estimated $642 Million dollar industry by 2008.

    On average, a user on a dating site will spend 1hour 45 minutes on the dating network itself.

    The highest ranked age group (27.64%) for online dating sites is between the ages of 35 and 44 years old.

    Men are more likely to a) Browse online dating profiles, b) Post a profile on a dating site, c) Respond to a dating profile and, d) Pay for access to a dating site than women.

    So what does this mean for us marketing our sites to gay men and women well, straight off the bat you can see that there is going to be a considerable boom in the online dating world and, with that boom will come a rather satisfying chunk of change also, the age group that spends most time on a dating site as mentioned above is also within the demographical group for the ages of gay online surfers. In addition, males as mentioned, are also more likely to respond to, post, browse or, more importantly here, pay for access to an online dating site making this an ideal opportunity for those of us who actively promote a gay site lineup to start supplementing our income by offering our surfers access to dating sites too.

    Gay Adult Dating – Affiliate Programs.

    So now we have the figures where do we go to find a gay adult dating affiliate program? Well, there are a couple of options for us, there is the highly recognized outpersonals.com as well as the gay.com dating area however, surprisingly enough, the more ‘mainstream’ dating sites such as date.com, match.com and even adultfriendfinder.com all have sections within their sites for gay men and women as well as gay specific tour pages and promotional materials.

    Gay Online Dating – Where To Market Our Sponsor.

    As with any type of new affiliate program the best way to start marketing them is to place a link on a less prominent page of your site so as to not send your high converting traffic off to a sponsor that may not work for you however, if you have a good network of sites then you might like to try adding your newly found dating affiliate program on your sites ‘exit’ links or even create a TGP gallery specifically for your dating sponsor utilizing softcore content. Also, one thing that I have personally found is that using text links always garners more clicks thru to the dating site than a regular button or banner so again, this may be something you would like to try. In essence though, first test your gay dating sponsor on a minimal traffic source to see what effect it has on your overall site then, once you have ran a test period you can adjust your marketing efforts appropriately.

    Gay Adult Dating – Recap.

    As we have seen above the marketplace for online dating is going to grow to a multimillion dollar industry and, whilst we already know that gay surfers are more affluent and willing to spend money if we can match our sponsors to the type of site they are looking for, why not also offer them an alternative to porn? Many webmasters often overlook the basic principles of marketing that is to say, don’t just give a potential buyer one option but rather, give them several options, by utilizing dating affiliate programs on our sites we are not only giving the surfer an option but, are also giving us a potential opportunity to make more money.

    Article written by Le

  • Promoting Safe Sex In The Adult Industry

    Date: 2011.02.24 | Category: General | Response: 0

    To most webmasters, the only thing that needs to be considered when building and marketing our websites is the layout of the site, the sponsors that they will be using and ultimately, the amount of money they will make from the site however, there is another side of the adult industry that we should also be considering, the moral side.

    Safe Sex – Morally Speaking.

    We all have our own morals and work ethics however, I think that sometimes most of us push these to the back lines a little when it comes to making a buck which is understandable however, we are in a position of power somewhat over a lot of things that many of us do not even think about, we know that for the vast amount of industry webmasters there are more than 90% of them will actively report child porn sites when they find them however, how much further does this reach and, how much harm could you potentially be doing long term?

    Promoting Safe Sex – The Issues At Hand.

    Step out of your webmaster persona for a short while now while you read this next paragraph and actually think about what is being said, all of us in our communities realize that sexually transmitted diseases and especially HIV/Aids is on the increase although maybe not reported as much the one thing that you can be certain about whether you go to a gym, a bar or a doctors is that we are constantly shown images promoting safe sex, ask yourself how you feel about that and, furthermore, ask yourself if you would have unprotected sex with someone if the answer to this question is yes then the rest of this article will be of no consequence to you however, if the answer is no, then you may like to read on.

    Safe Sex Online.

    Now we have ascertained how you feel about safe sex, why do you not promote this more often on your sites and galleries? We are giving surfers a product that will, in all likelihood fulfill their fantasy and, quite possibly, be mimicked by them at some point in the future. With this in mind I would suggest the following to you if I may. When purchasing content, try to purchase photosets where the models are practicing safe sex, if a surfer see’s a famous porn star using a condom then, ultimately, they themselves may use a condom when they next have sex. When building a site or gallery why not promote a condom affiliate program on the site, either through the use of a text link or a button or banner, not only are you being responsible but, you are also still going to make money should your surfer buy something from your condom sponsor. A good sponsor for Condoms is http://www.condomexpress.com.

    Promoting Safe Sex – The Bigger Picture.

    As mentioned in the opening paragraph of this article, more often than not, webmasters choose to go with bottom line profits over their morals however, thankfully this isn’t always the case. Whether you decide to start promoting safe sex as a method to promote condom sales or, whether you choose to promote safe sex as it is a moral that you believe in, one thing alone will stand true, by showing the surfer that sex can be safe and fun, we are definitely doing our part towards making sure that not every webmaster is seen as morel-less.

    Article written by Lee

  • Payment Processors – Advice And Information

    Date: 2011.02.24 | Category: Billing Solutions | Response: 0

    For many, the first step in launching a successful pay site is to find a billing processor that can adequately and efficiently handle all levels of the membership payment process. The processor must also have the technical savvy to grow with your site.

    One such payment processor, iBill, is currently the premier provider of such solutions worldwide. They handle the payments in real time and all of the back-end services that enable you to run your business.

    Of course, there are many issues to consider when deciding on a payment processor apart from their commission rates on your sales, including the following:

    How do they handle the billing itself? Is it processed in real time? If your customers do not have immediate access to your site, they may decide not to join.

    How do they supply your account reports? You may want to know at 3 a.m. the number of members you have and how they are rebilling. iBill allows you to access detailed, real-time reporting 24 hours a day, so you know exactly who is a member of your site and, more importantly, what their username and passwords are. No one wants to find a member has posted a username and password on a trading site. If this occurs, iBill’s real-time reporting tools give you the ability to stop this immediately.

    How comprehensive are the payment options? Do you want to use credit cards, or do dialers or check transactions suit you more? The best way to maximize sales is to accept a full array of payment options. The more options you offer your members, the better the chance you’ll keep them rebilling month after month.

    How good is customer service? Does your payment processor offer access to live representatives 24 hours a day, 7 days a week? If so, you’ll resolve customer issues quickly and effectively, which reflects well on you and encourages loyalty from your members.

    How good is the fraud protection? Internet fraud is a constant threat. Your payment processor should have state-of-the-art fraud protection systems to guarantee the integrity of every transaction.

    Are there multilingual features for international members? Due to the global reach of the Internet, you must find solutions for foreign customers. Ideally, your payment processor’s website should be multilingual and easy to navigate in several key languages, such as German, Spanish, French, and Japanese.

    Choosing the right payment processor is a long, arduous task that, if done right, will result in a long-lasting working relationship. In turn, your members will feel confident in your site and stay with it. We hope this article has given you insight into finding the right billing party for your membership or online store. If you need any further assistance please feel free to contact us directly using the form on our site (URL below).

    Article provided by Internet Billing Company

  • Adult Webmaster Conventions

    Date: 2011.02.21 | Category: General | Response: 0

    Networking Overload

    Adult Webmaster Conventions – Networking Overload.

    As the industry changes more and more another thing that has been overdone to the extreme in recent times is that of the webmaster convention, there used to be two or three of these webmaster conventions a year with the biggest being the Internext Expo – Las Vegas. Now however it seems there isn’t a month that goes by without a new webmaster convention being announced.

    Webmaster Networking.

    Adult Webmaster Conventions however offer all types of webmaster (for the most part) something useful, interaction with other webmasters in a relaxing and friendly atmosphere however, with so many of these conventions to choose from how do you judge which of the monthly shows you should attend and, which of the shows you should not?

    Webmaster Shows – The Top Three.

    In all honesty and, remember these are my own feelings based on attendance at a variety of shows over the last four years I would say if you stick to the main shows then you cant really go wrong, so the must attend shows list from me would include the following.

    Internext Expo – Las Vegas – January.
    Phoenix Forum – Arizona – April.
    Internext Expo – Florida – August.

    By attending all three of these shows you will get the opportunity to not only meet the people and companies you have been doing business with but, also get to meet new webmasters to further develop your business from a range of levels including new webmasters right up to the industry old timers.

    Webmaster Conventions Advice.

    When you consider attending your first adult webmaster convention you should keep one thing in mind, the shows themselves can often be costly so far as airfares and hotel accommodations so, you should book early to enable you to plan your budget for the shows and, also to ensure that you get the best deals available.

    Many of the larger shows are held in hotels such as The Venetian in Las Vegas which is directly next door to the convention center itself as is the Doubletree La Posada at the Phoenix Forum and the Westin Diplomat at the Florida show however, don’t be afraid of booking a hotel down the block from the one where the show is actually being held, often you will find people staying at hotels outside of the convention location and this means you can often relax with them away from the hustle and bustle of the show itself.

    Webmaster Conventions Overview.

    With so many webmaster conventions being held each year one thing is for certain, webmaster want to network at new places and often, these conventions can yield more business by themselves than a simple phone call or email however, be careful of the conventions or parties you choose to attend, just because a lot of people appear to be going to a specific party, it dos not mean you will get any business done there, choose your webmaster show attendance wisely and more importantly, make sure you have a set list of goals to achieve once you actually get to the convention itself.

    Article written by Lee.

  • Building A Surfer Trap – Stage 2

    Date: 2011.02.21 | Category: Traffic | Response: 0

    In the last tutorial we hopefully got the foundations of our surfer trap laid and in this stage, we will start to put this thing together.

    Ok the first step of stage two of building your surfer trap is to start linking each of the individual FPA’s to your Multi-Site FPA.

    The easiest way that I have found to do this is to give each FPA its own sub directory on your server and have the html page named index for each of the single site FPA’s.

    So for instance, if you have the site All Petite on your Multi-Site FPA you would link it to:

    mydomain.com/all-petite/

    Or whatever you called the sub directory for the All Petite single FPA.

    Now, once you have linked these single FPA’s to your Multi-Site FPA we need to start ‘playing’ with them once again.

    You should now have copy’s of your single site FPA’s and Multi-Site FPA on both your server and Hard Drive.

    Take the copy’s you have on your hard drive and add a small NICHE pop up console to each of the single site FPA’s AND the Multi-Site FPA.

    I would suggest making 6 NICHE consoles.

    These consoles should be pure text and nothing else.

    Each of the links on this small console should link to a different niche of your single site FPA’s I usually go with one link for each of the following niches…

    Gay
    Mature
    Teen
    Fetish
    Hardcore
    Asian

    Plus, I usually add a link at the bottom of my console which goes to the POTD program.

    Once you have these consoles built you should upload them to their OWN sub directory on your server, I would suggest calling this directory ‘consoles’ and calling each of the niche consoles the name of the NICHE they represent.

    So, you should now have the following on your HD and on your server:

    1 Multi-Site FPA
    50 or so Single Site FPA’s (All Linked From The Multi-Site FPA)
    6 Small Pop-Up Consoles (Popping Only One On The Multi-Site FPA and The Single Site FPA’s, each different niche Single Site FPA pops a different niche console however.)

    You now have to check that your surfer trap is working so far.

    Article written by Lee.

  • AVS Changes – Is The Proverbial Sky Falling?

    Date: 2011.02.24 | Category: General, Promotion | Response: 0

    With the announcement yesterday from several of the large AVS systems, Free Age Card, Sex Key and, Gay Passport (also speculation on and off the forums state that Mass Pass were aware of this happening) that they will no longer allow webmasters to use the terms; AVS, Adult Verification Service, AGE Verification Service and, Access to thousands of other sites what does this hold in store long term for AVS webmasters?

    Quite simply, it looks at first glance as if these changes have something to do with the speculation surrounding VISA and AVS systems from a few months ago.

    In fact, these changes have been on the horizon for some time now however, until yesterday webmasters seemed to be unsure as to what, if anything will be changing. Even though the speculation has been circulating for some time, one of the first AVS systems to envoke these new rules, Sex key, came out with the following statement; ‘While we knew changes were coming, we just now found out what we believe are the new requirements. With this new information, we are trying to comply as quickly as humanly possible.’ quickly followed by; ‘We felt it was better to give people a chance to modify their sites this weekend rather than to not be in compliance Monday.’- Craig Tant.

    One thing is certain, come Monday, there WILL be a lot of unhappy webmasters

    So apart from the added workload for webmasters what other issues is this likely to bring up in the immediate future, well, again, based on the rumors and, i should stress that is all they are up to this point in time, from a few months ago we could expect one or more of the following items to happen to the AVS model as we know it.

    1) Visa starts to charge the AVS companies the $750 fee just to process memberships.
    2) Visa starts to charge individual webmasters the $750 fee to use an AVS service.
    3) AVS Systems cease to exist.

    So, lets break each of the above items down and see how it will have a long term effect on both AVS webmasters and, the adult industry as a whole.

    AVS Companies Charged $750 Visa Fee’s.

    In itself this isn’t a big issue that we should be immediately worried about, after all the AVS company will be the one footing this bill and, with the amount of traffic and sales that these programs get $750 is a relatively small pebble at the foot of a mountain. That said however, some of the smaller AVS systems might end up having to close because they cant afford the fees in much the same way that some Amateur paysite owners had to close their aff programs.

    Webmasters Charged $750 Visa Fee’s.

    This is the option that i am most concerned with, after all, with thousands of AVS sites being built each day and being submitted to literally hundreds of AVS companies the potential cost of this could run into thousands for individual webmasters.

    Of course, with this expense there also comes some benefits. The immediate benefit that comes to mind is that a lot of the dishonest webmasters will refuse to or, be unable to pay this fee that in itself will lighten the strain for the rest of the industry.

    There is also the possibility that webmaster may need to pay this fee for each and every AVS that they submit to which, in itself will not only harm the individual webmasters but, it will also see the rise and, dare i say it, fall of some of the smaller or less profitable (from a webmasters point of view) AVS companies. No doubt if this did ever happen the likes of Cyberage, UGAS, Global Male Pass et al will be unaffected as, they have enough of a webmaster following and traffic base to ride this potential storm out.

    AVS Systems Cease To Exist.

    This is potentially the worst case scenario and, whilst i will be the first to admit that this is VERY unlikely to happen, the possibility needs to be looked at.

    What happens to all of your sites you have in the AVS systems? What happens to all of your potential rebills? What happens to all of that AVS traffic?

    Well i would say for the most part, changing your sites from AVS to the free model wont be such a big deal for webmasters however, the financial losses to individual webmasters and companies could run into hundreds of thousands a month. With these financial losses will more webmasters leave the industry or, will more of the AVS webmasters start running TGP’s and dilute the traffic quality even further?

    Speaking of traffic, we all know by now that AVS traffic is qualified potent traffic but, what will happen when this traffic, should the AVS be closed down, hit the adult web again? Quite simply long term the effects of such a force could have positive and negative effects ranging from paysite memberships sales rising to the onslaught and proliferation of free porn being searched for again – good news for TGP owners.

    As you can see from the above, all of the speculation, rumors and, facts speak for themselves in so much as, if you are an AVS webmaster, you NEED to start diversifying your business model to ensure that even if the worst doesn’t happen, you are still able to be profitable online.

    Article written by Lee

  • Favicon.ico – What Does It Do?

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    Favicon.ico is the name of the graphic Internet Explorer 5+ uses in the address bar and when someone views their favorite bookmarks. There should be one beside the address of this page now if you are using IE5+. If you want to see favicon.ico in action among your favorites bookmark our site now by right clicking and selecting ‘Add to favorites’.

    Internet Explorer looks for this file in the same directory as the HTML page currently being displayed, if it cant find favicon.ico it will then display the default Internet Explorer icon in the address bar. As for viewing of favorites, IE will check its temporary folder to see if favicon.ico is there again, if it is not located it will display the default white background with a blue ‘e’ icon.

    For a webmaster there are three main advantages to using the favicon.ico ‘trick’.

    The first, is that it helps to brand your site with a nice little icon that is easy to recognize.

    The second, is that it makes your website more professional.

    The third, is that your entry will stand out in surfers bookmarks over the others. This is especially good as, if you can get a surfer back to your site then you have another chance at making a sale.

    Many internet users have a multitude of site bookmarks so, you need to use favicon.ico to give you an edge. I highly recommend using it and, now I’m going to tell you how.

    First, you will need to create an icon file which is exactly 16 x 16 pixels. If the icon is larger or smaller IE5+ will just ignore it. As for the colors in it, 16 is standard. You can use more colors if you want but, the more colors you use, the larger the .ico file becomes and, the longer it takes to load.

    You now know the standards the favicon.ico file has to be, now to actually create this file you can take one of two routes.

    The first is to convert and existing 16 x 16 BMP or GIF graphic with 16-32 colors into an .ico file using converter software making sure to save it as favicon.ico.

    You know the standards the favicon.ico file has to be, now to actually create favicon.ico . The easiest way of creating a favicon.ico file is to convert an existing 16 X 16 BMP or GIF graphic with 16 – 32 colors into a .ico file using converter software making sure to save it as favicon.ico.

    Once you have created your favicon.ico file all you need to do is to upload it to any directory on your server that contains html pages. This way, when IE5+ searches for favicon.ico it will be bale to find it regardless of which page you are on.

    That’s nearly all the areas of favicon.ico covers apart from, what if you want different icons for different parts of your website? Can this be done? The answer is yes it can. All you have to do is place the following HTML code between the <head> and </head> tags of your web page.

    <LINK REL=”SHORTCUT ICON” HREF=”differenticon.ico”> (SHORTCUT ICON should be kept in uppercase).

    Now when someone adds a web page with that code to their favorites, IE5+ will not look for favicon.ico but will look for differenticon.ico and if it’s there it will display it, if not the default icon will be displayed.

    Using favicon.ico or the SHORTCUT ICON code is nice way to add a unique touch to your site, and of course will result in more repeat visitors than if you were not using it – which is always good for any webmaster.

    Article Written By Le

  • Now They Signed Up – Learn How To Keep Them

    Date: 2011.02.22 | Category: General | Response: 0

    Member retention is going to have a large effect on the adult industry over the next few months, with Visa chargeback rates being lowered and, many affiliate programs lowering their payout model something has to give and, hopefully, the thing that does give will be that affiliate programs start to realize that once they have your surfer, it becomes their responsibility to make that member retain.

    With that in mind this article will look at a few things that we have been doing on some of our paysites for the last few months and, instead of having to provide an excess of plug in content we have started updating our sites regularly within the niche confines of what our members are actually looking for, also, despite this increase in content, we have started doing something unique so far as member retention goes – actually communicating with the member directly.

    Communication Pays.

    Actually spending the time to listen to what your members want can be beneficial on many levels for example, how many of the big sponsors offer the member a chance to become involved in a ‘community’ inside their paysites, i can only think of 3 paysites that i have personally visited that do this.

    Often, offering your members a way to communicate to YOU what they want inside the site can, and usually will increase the value of their membership to you in the long run. offer your members weekly polls, offer them incentives to keep an active membership, perhaps some kind of loyalty program, in addition to a method of your paysite members being able to communicate to each other inside your site.

    Content Updates.

    We all know that paysites need to update however, how many paysite owners spend the time to ask their member what they are looking for? As mention in the previous section, offer your members polls on the next updates you will be doing, ask them what sections of the site need improving and, more importantly, ask them if they are happy with how your site looks and feels overall.

    Renewal Time.

    So you have managed to keep hold of your paysite member for a few days without them canceling and, their trial period is ending what now? Well, more often than not, communicating to the member that they are about to get rebilled can have a positive effect, send them an email prior to the rebill informing them of what your next set of updates will be, let them know they are a valued member of the site and, more importantly than this, that you are there to help them and listen to their suggestions. This is also an ideal time to remind them of why they joined your site in the first place, you have a lot of exclusive content that, simply put, no other paysite can offer them, you listen to their feedback and, again, value their feedback, all of these things will ensure that your member base retains well over the trial period.

    Second Month Renewals.

    So you have managed to keep your member for a month, and, again they are due a rebill, as with the first rebill you gave them, re-iterate the points of your site and, tell them what has changed over the past month, give them some sales speak about how your site is doing and, more importantly, what you have coming next month, by communicating these updates to your members a day or so before they have to renew, you should, in all honesty, keep their interest in your paysite and, more importantly, make more money from your members.

    So Your Member Cancels.

    Okay, so perhaps you managed to rebill your member for a few month or, perhaps they left after the trial period, what now? Simple, send them a follow up email, find out the reasons they cancelled their membership to your site and, see if you can offer them an alternative to stay, perhaps a reduced cost membership or, maybe even an alternative site altogether, if they entered your teen pay site and, were looking for amateur teen pics, even though you know you don’t have them yet, you will probably know of a site that does, tell this cancelled membership about this site and, get them to try it out, if you can match what the surfer is looking for to a site you own then you have a second chance at keeping their membership and, making money.

    Retention Overview.

    When all is said and done the one thing that is apparent so far as pay sites go is that a lot of them do not communicate with their members and build the sites they operate around what their members are looking for, we can all say we actually do this constantly but, how many of us really, hand on heart, can prove that they ask, listen and, more importantly, implement the feedback from their members base?

    Article written by Lee

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