Gay Adult Marketing 101

Date: 2011.02.22 | Category: Promotion | Response: 0

There is a myth out there that gay traffic is hard to convert because a gay surfer is reluctant to buy. This isn’t so. Conversions come down to two things:

• The gay surfer is discriminating; a membership to a site that has exactly what we want
• The gay surfer is loyal; I, believe, this comes from our experience as a community. When a Gay surfer decides to purchase a membership, it’s typically for a longer period of time.

This is evident with the better Gay Pay Sites; conversions may be lower than a straight hardcore site however, membership tend to be longer than the industry average. The gay surfer is discriminating; we look for a long-term membership with a site that has we want whether it’s teens, bears, amateurs, etc.

With that idea, I always advocate that age-old niche free site philosophy use a variety of sponsor programs on your sites. Typically, my free sites will have one main sponsor (I use Quality Males) then I’ll break my other banner slots down one Teen site, a Twink site and maybe a product like Viagra. But this will vary depending on the “flavor” or “personality” of your site – if you have a gay leather site, my main sponsor will be a Leather sponsor or product, with a variety of other sponsors (one mega site, a teen site, and maybe an adult toy store).

One marketing option, I tend to see working well is the full-page ad vs. only banners. I, honestly, do not know whether it’s a quality issue, a larger ad or the surfer’s disgust with banner ads, but it works well in our market.

One thing that experience has proven to me, it makes no difference whether you’re a webmaster to gay or straight traffic, you need to analyze your traffic. If you’re sending traffic out to sponsors and your not seeing the conversions, maybe you need to really look who your surfers are. If you’re lucky enough to know who your surfers are, then look for a specialty sponsor (whether partnership or click-thru program). It’s all a matter of finding the right sponsor programs and tweaking your site (and we all know how that can be). Don’t be afraid to experiment. It’s the long term that we need to be looking at. Remember that this isn’t “Who wants to be a Millionaire is 30 days or less”.

Gay traffic isn’t difficult to manage as many people think. It’s a matter of patience and understanding your market. And the best way to understand that market, is to ask a successful webmaster in the gay adult market..

Article written by Gary-Alan

Sample Adult Model Release Form

Date: 2011.02.21 | Category: Forms & Contracts | Response: 0

For many webmasters the option of being able to shoot their own content is a wholly viable one as such, you should ensure that the models you are using sign a suitable release form. Below we have set together a pretty industry standard model release form which you may duplicate if you so wish. European Webmasters would however, recommend that you get professional legal advice in respect of this matter and that this is no substitution for proper legal advice.

I, (Please Print) ____________________ (Model), for good and valuable consideration, the receipt of which is acknowledged, give to [INSERT YOUR LEGAL NAME HERE] (Photographer), his legal representatives, successors, and all persons or corporations acting with his permission, unrestricted permission to copyright and/or use, and/or publish photographic portraits or pictures of me, and the negatives, transparencies, prints, or digital information pertaining to them, in still, single, multiple, moving or video format, or in which I may be included in whole or in part, or composite, or distorted in form, or reproductions thereof, in color or otherwise, made through any media in his studio or elsewhere for art, or any other lawful purpose.

I hereby waive any right that I may have to inspect and approve the finished product or copy that may be used in connection with an image that the Photographer has taken of me, or the use to which it may be applied.

I further release the Photographer, or others for whom he is acting, from any claims for remuneration associated with any form of damage, foreseen or unforeseen, associated with the proper commercial or artistic use of these images unless it can be shown that said reproduction was maliciously caused, produced and published for the sole purpose of subjecting me to conspicuous ridicule, scandal, reproach, scorn and indignity.

I acknowledge that the photography session was conducted in a completely proper and highly professional manner, and this release was willingly signed at its termination.

I certify that I am not a minor under the laws where I live, and am free and able to give such consent.

Model’s signature:_________________________ day___/month___/year_____ Address:___________________________________ City:______________________________________ State/Province:______________________________ Country:___________________________________
Zip/Postal Code:_____________________________
Country area code and home telephone number:(______)____________________________
Witness (non family member):___________________________________
Witness (non family member):___________________________________
This form will be retained with the negatives, transparencies, digital media, and/or contact sheets. day___/month___/year_____ {INSERT YOUR LEGAL NAME HERE}.

The above model release form is to be used as a mere example form and, when entering into any contractual agreement with any model for photographic / video work you should always seek proper legal advice.

Article written by Lee.

Pop Up Consoles Work – To A Point

Date: 2011.02.24 | Category: Promotion | Response: 0

As webmasters we are constantly thinking up new ways to generate sales to our sponsors however, the one medium to generating sales that has been and most likely will remain to be popular is the method of using consoles on our sites. Whether these are exit consoles, blur consoles or, on entry consoles one thing holds true, the more consoles you use, the more you annoy your surfer.

Marketing Console Numbers.

Through some research of my own i have noticed that a trend appears when the use of consoles on our sites takes effect this trend is that anything after the first console you use actually cuts your chances of making a sale in half, thus, the maximum amount of pop up consoles we should use on our sites, in my humble opinion should be two or three at the very most.

Console Sales Figures.

Okay lets take a look at some average (signups per month divided by days in the month) sales figures based on a three month period (sending roughly 10,000 hits per month).

Average signups to sponsor (A) = 113
Sales From Console (1) to sponsor (A) = 11
Sales From Console (2) to sponsor (A) = 2

The setup above uses pop up consoles in the following manner, on entering the site you get a Blur Console which hides itself behind the current page you are viewing, once you close the current page you see the blur console, once you close the blur console you see a smaller console, once you close the smaller console, the browser window closes altogether.

Evaluating The Figures.

From the above figures we can see an immediate pattern, namely that console (1) makes up roughly 10% of our total sales and also that console (2) makes up roughly 20% of console (1) sales. Putting these figures into practice across further consoles will show you that by utilizing any more than 3 consoles on your sites really does not amount to any significant raise in sales unless you send a higher amount of traffic to your sites in the first instance.

Console Sales – Recap.

We have now seen that from a steady flow of traffic over a monthly period we can influence the potency of specific consoles within our exit chains and, by analyzing the figures we get from these consoles we can almost certain figure out firstly, the correct (or comfortable) amount of consoles we use on our sites and secondly, that the more consoles we add to our sites, the lower the potential sales figures will be from each subsequent console.

I will be the first person to admit that overall pop up consoles are an excellent marketing tool however, the figures above show that the more consoles we use, the less chance we have of making a sale further down the chain, use consoles wisely and they will benefit you however, abuse the use of pop up consoles on your sites and not only will be wasting bandwidth, youll be wasting a surfer too.

Article written by Lee

Mirroring Adult Sites – Stage Two

Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

Ok, in stage 1 of this tutorial we learnt the basic ‘setup’ for our multisite generation now we have to start putting the rest of our puzzle together.

At this stage in the tutorial we should now have a 50 pic free site, all of the images are in the appropriate folder on our HD along with the HTML in their own folder. If you have not already done so, you need to ensure that when you add/added the links to your individual HTML pages that you call the images like this:

/FreeSite/Images/pic1.jpg

The Thumbnails like this:

/FreeSite/Images/Thumbs/thumb1.jpg

The gallery links like this:

/FreeSite/Galleries/gallery1.html

And the FPA from the warning page like this:

/FreeSite/FPA/fpa.html

Why are we calling the links like this and not like, http://www.mydomain.com/FreeSite/Galleries/gallery1.html I hear you ask, well the answer is simple, in order to use this site TEMPLATE over and over again, we need to ensure that there is a standard way of calling the links, this way, once we decide duplicate this site on a different domain, all we do is upload the folder to our server with a different set of images and we have another set of sites built.

Ok, we now have our free site but, we have some empty folders that need filling up, here is how we are going to achieve that.

What we now have to do is re-open the Gallery Pages, DO NOT change the image calls or the thumbnail calls however, what you will need to do is select 15 TGP’s that you would like to submit to, download the recip buttons for these TGP’s and save them in the /FreeSite/Images/Recips/ folder.

Now we have the gallery pages open we need to modify them like this..

Take the top text link that you created and replace that with a 3 cell table. In this table for the first gallery, you need to call the first 3 recip links for the TGP’s you want to submit to and link them to the appropriate recip url for each of the TGP’s again, calling the recip images like this, /FreeSite/Recips/recip1.gif. Also, you will need to modify the text link at the bottom of your gallery pages, I would suggest creating an 8 cell table, containing 8 niche text links, four of which should go to your Single-Site FPA’s (as created for the surfer trap) and the remaining 4 text links should go directly to your sponsors site tour page.

Now save this newly created page as tgp1.html in the /FreeSite/TGP/ folder. Do the above again for the remaining 4 gallery pages but calling a different set of recip links each time. each time you modify a gallery page save it in the /FreeSite/TGP/ folder so gallery2.html would be renamed to tgp2.html, Gallery 3 would be called tgp3.html and so on.

What you should now have is a single 50 pic free site with 5 galleries of 10 pics, all pics going to the larger image on a HTML page and, 5 TGP galleries.

This is as far as we go with the tutorial today however, in the next stage we will continue to fill in the rest of the puzzle pieces.

Article written by Lee

Direct Debit Payment Explained

Date: 2011.02.22 | Category: Billing Solutions | Response: 0

Something that is very rarely spoken about as a means of payment is Direct Debit, this is a popular payment method across Europe and, especially in the United Kingdom. Direct Debit can offer your surfers a cost effective, easy way to pay for products and services from your site especially, if they have a ‘recurring’ cost associated with them.

Direct Debit – What Is It?

Direct Debit is quite possibly one of the simplest ways to collect funds from your surfers basically, a form is filled out by the surfer, where they enter their bank payment details, account number, name, sort code. Then, the form is signed either electronically or, in person by the customer, in this case, electronically by the surfer.

Once you have the direct form filled in by your surfer, you may continue to deduct funds from the bank account on the Direct Debit form until such a time whereas the surfer cancels the Direct Debit agreement.

At the present time, around 45% of the population in the UK currently choose to pay their utility bills online by Direct Debit and, around 75% of the total population in the UK have used Direct Debit at least once in addition Direct Debit is also an alternative method of payment in the vast majority of European countries and, it is also used (although not as much) in Australia.

Direct Debit – What Are The Cost?

Direct Debit payments cost around $0.5 for you as a merchant to process, however, this charge, rather than happening on the processors side of the transaction, happens when the Direct Debit request hits your banking account.

This in itself is god news after all, you now ensure that if a membership or product costs $35 per month, you will get virtually the full cost of that membership until such a time when the surfer cancels the direct debit at their bank.

Direct Debit – An Overview.

All in all, Direct Debit is probably one of the only payment solutions that allow you to collect the full price from your surfer at the point of sale and, furthermore, because the Direct Debit method of payment is trusted, this offers your surfers something that no other form of payment can – Peace of mind. There is however one major drawback to this method of payment, it is very hard to find processors that will allow you to utilize Direct Debit on your sites in fact, to date, the main use for the Direct Debit payment method has been payments of utility bills, Gas, Electricity, Water Supply, etc however, many financial institutes will let you pay for goods and services using Direct Debit on ‘credit’ terms which can vary from 1 day to a year interest free or, not as the case so often is.

I strongly feel that within the next 12 months this method of payment could become advantageous to the adult webmaster however, the current online payment processors need to be pushed in order for this to become as widespread as credit and debit card processing is. That said, there are a few online adult companies already accepting Direct Debit as a form of payment so, at least the ‘DD’ revolution has already started.

Article written by Lee

Message Boards – Getting The Postings

Date: 2011.02.23 | Category: General | Response: 0

There are plenty of free scripts available on the web which will enable you to start your own online discussion forum.

However, having the most sophisticated and advanced features in a forum does not mean it will be successful by any means. It is the people who post on the forums that make them good not the scripts used to maintain them. This article is dedicated to getting people posting on your forums.

It can be really quiet on your forum especially at the beginning when there are no real discussions going on, this is because people don’t want to be the first to post. They want to see some topics that interest them already being discussed, they want to be able to read through some posts first before having to post themselves. With this in mind, you should also be aware that just because a forum doesn’t seem busy, it can in fact get thousands of hits a day. Lurkers make message boards what they are, and, for this reason alone you should act professionally and courteously when making posts on any forums, one day, you might have to do business with one of these so-called ‘lurkers’ and, if they have seen you in a bad light on a forum, the chances are they wont want to know you. So what do you do to get your message board off the ground? There are a number of things actually and, some of these are as follows.

First of all, make sure the signup process is as simplistic as possible, even better, ensure if the user doesn’t want to register, they don’t have to! To attract people to post on your boards why not get a few of your friends together and start some discussions of your own, you could even register a couple of different usernames so that your forums look busier than they actually are thus cementing the thought that your forums are active and will have worthwhile discussions taking place.

To find some current topics for your forums why not visit some of the other message boards and see what people are discussing, if a topic is receiving a lot of interest, post about it on your forums. This is especially a good idea if your forums are specific to one area after all, if your competitions forums posters are interested in this topic, your forums users will be too.

Another great way to get people to start talking on your discussion forums is to use a contest. For example, currently on European Webmasters we have a content giveaway whereby for each post you make you gain a point and, once you have reached a certain level of points you will be able to download exclusive content sets. If you are going to start a competition then make sure people are aware of it, post some information about it online and get something to giveaway that everyone wants.

One other method to get additional posts is to put up subject lines and links to the topic threads from your main website page. Again, if you publish articles on your site create a link to your discussion forums and invite people to openly discuss the articles in question, not only will you get people posting on your message board but, you will also gain invaluable information from your user as to what they look for and want in articles you write.

If you publish a newsletter, again, this is another great way to build interest in your message board. Simply ask them to post, tell them you are building up a great resource and, you need their help as much as you need theirs to make this happen. If you have provided them with high quality information in your newsletter the chances are they will repay you by posting on your message board.

In conclusion, you should basically try and plug your message board wherever you can by doing the above, create banners for it and display them on your website, place a note in your signature file encouraging people to visit and post if they require assistance with anything. Its hard work but, once you have a few regular posters it will take off.

Article Written By Lee

Using Mainstream Sponsors On Adult Sites

Date: 2011.02.24 | Category: Sponsors | Response: 0

With the adult industry moving more and more into the mainstream web every week that passes as late i thought it would be an idea to show you guys how it is possible to use mainstream sponsor programs on your adult sites to build up a steady commission check even when a surfer going to your adult site doesnt actually buy anything from your adult sponsor.

Mainstream Sponsor Programs – The Choices.

The first thing that you need to do is to choose a mainstream sponsor that offers you a good choice of products / services to market to your surfers mainstream affiliate programs such as Click Bank, Commission Junction and, Amazon.com are all good places to find a selection of mainstream products and services you can offer your surfers in addition to the adult sponsors you currently use.

Mainstream Affiliate Programs – Setting Up.

The first thing that you need to do however in order to offer the mainstream affiliate program products to your surfers is to register a generic, non-adult domain name and, instantly get this domain setup on your current web server.

This will be the domain name you use for all correspondence between the mainstream affiliate networks and yourself in addition, this will also be the ONLY domain that you utilize the mainstream linking codes on.

Using Mainstream Sponsors – Getting Started.

The first thing that you need to do now you have your domain and mainstream affiliate networks sorted out is to build a couple of specific ‘doorway pages’ on your new generic domain name. This could include something like an article or product review or perhaps something as simple as an image of the product and a short description which you can use to lead the surfer into the mainstream affiliate programs site, either way, the idea is to have the root of the domain 100% free of adult content and utilize specific doorway pages which you can link to from your adult sites.

Generating Mainstream Traffic.

Onto the really easy part, your current free sites all have an enter and exit link correct? If so then you are already half way finished, all you now need to do is to ensure that EVERY SINGLE exit link goes to your mainstream doorway page for a specific product or group of products. Make sure that you do not link to the root of your generic domain at any time but only to specific doorways and, that each of these doorways has a link to the root domain.

By linking to your generic site in this way, you are enabling the surfer to choose whether they first of all, want to look at your adult site or, they want to leave the site and go to your mainstream affiliate network sponsor in the process giving you the potential of making a sale at the mainstream affiliate program.

Mainstream Sponsor Programs – An Overview.

By utilizing mainstream affiliate programs in this way you are not only potentially increasing your bottom lines but, you are also utilizing every single click that you get both to and from your site, to often webmasters send their exit links to places like disney.com or google.com and in doing so, they lose out on potential incomes, hopefully when you start marketing your exit links in the manner explained above you will begin to see the benefit of how both adult and, mainstream sponsors can be used in conjunction with each other in order to increase your bottom line profits.

Article written by Lee

Records Keeping Compliance Checklist for European Content Providers

Date: 2011.02.24 | Category: 2257 | Response: 0

More and more European Content Producers are choosing to do business with American. webmasters. While citizens of foreign countries cannot be compelled to comply with United States’ restrictions on the creation of adult material, business realities are forcing foreign content producers to consider voluntary compliance. American webmasters, painfully cognizant of the increasing need to focus on legal compliance, consistently reject foreign content that is not produced in compliance with 18 U.S.C. §2257.  Non-compliant content not only increases the risk that an underage model could slip through, but failure to strictly comply is itself a federal felony, exposing those involved to a 2-year prison term.  Given the substantial compliance motivations involved, foreign content producers are expected to adopt the U.S. requirements as the global standard for creation of sexually explicit imagery.  The following constitutes a bare minimum checklist for compliance with the requirements of Section 2257:

1) Assume that all erotic images require Section 2257 compliance:  While the law only applies to actual “sexually explicit activity,” it is ill-advised for the content producer or the webmaster to attempt to guess which images require compliance, and which can be safely distributed without compliance. Since child pornography does not require the depiction of sexual activity to meet the federal definition, such distinctions can be risky business. And, in any event, a release given by a minor normally is not enforceable.

2) Obtain a signed compliance form created by a competent attorney:  Section 2257 requires that certain records be created containing certain information. The right form is the best place to start.

3) Obtain, at a minimum, the following information from each model:

a.     Date Of Birth

b.     Legal Name

c.     All other names, aliases, nick names, stage names, and maiden names

d.     Social Security Number

e.     Copy of Government-Issued Identification containing a picture; preferably 2 pieces of identification. Note the requirement that the producer actually examine the identification document, not just the copies.

f.       Address, phone and other contact information

g.      The model’s signature

4) Require the model to execute a binding model release prepared by a competent attorney.  The images are only as legal as the model release backing them up.  If all relevant rights have not been transferred and released by a valid model release, both the webmaster and the content producer are subject to claims once the content is displayed on a Web site.

5) Maintain the records so that they are cross-indexed by the models’ legal names and stage names and by web page. Alternatively, provide copies of all records to the webmaster if the webmaster will act as Records Custodian. You need to discuss the particulars of this with an attorney, because each circumstance may be unique.

6) The Records Custodian should maintain an off-site backup copy of the records: What happens if there is a fire or a government seizure?

7) Include a conspicuous records custodian disclosure on all CD’s / DVD’s containing erotic imagery, including the full legal name of the custodian and physical address where the records are kept.  The disclosure should also certify that all models are over the age of 18, and include the date when the content was first created, published or republished.  Placement of the disclosure on the product should be reviewed by an attorney.

Only through strict compliance with the mandates of Section 2257 will American webmasters fully embrace content produced overseas.  The right compliance procedure will open profitable markets for foreign content producers, and result in a wider variety of adult content for both webmasters and consumers.

Article written by Lawrence Walters

Outsourcing – Becoming More Profitable Online

Date: 2011.02.24 | Category: Employment | Response: 0

As webmasters we already do a lot of outsourcing from hosting our sites to design and marketing to getting traffic which we send to our sponsors. However, many of us are missing out on opportunities to outsource even more of our work and, by missing these opportunities, we are losing money.

Outsourcing work can consist of anything from translations, design, scripting, marketing, seo, site submissions and pretty much anything and everything in between.

However, before we outsource some work to others there are several factors that need to be taken into consideration these are what will be addressed in this article.

Cost.

Ensuring we work ‘cost-effectively’ is one thing we all want to do, we need to make a profit whilst still being able to develop our business further. One good way to find out if the costs of outsourcing outweighs the cost of keeping the work in house to make a simple list of both the time and financial involvements both in and out of house. For example, in house you may have employees that need paying to do the work, you will almost certainly need to spend a lot of your own time on the project and, more likely than not you will need to research the work you want to undertake, all of this can become costly when looked at in detail a good reason to outsource your work to another company or individual.

Benefits.

How will outsourcing benefit you and your business? As with the cost example above make a list of things that will benefit you from the time saved on the project to the monetary benefits of outsourcing the work and the completion times often, by outsourcing your work you can have it done in much less time than if you handled it yourself ‘in-house’ so to speak.

Flexibility.

What are the indirect benefits of you outsourcing your work? Not necessarily the money saved but more along the lines of time management. if you give a designer a list of ideas and suggestions you WANT your work to have, chances are, they will get it right the first time whereas, if you amble along experimenting with what you actually create you may, in effect, take much longer to complete the task in hand. By saving yourself time what else can you get done, whether it is building more sites or marketing your existing sites further the indirect benefits all weigh up more often than not, these benefits will be favorable to outsourcing the work.

Risk.

This is probably THE most important thing to take into account when considering outsourcing your work, what happens if, you pay for the outsourcing and, overnight the company who is doing the work for you goes out of business? What happens if someone you have in your employ decides that they would rather be doing the work rather than you outsourcing it? Financially can you afford to outsource the work? All of these factors need to be considered before undertaking any form of outsourcing.

Basically, what I am trying to tell you is that, if you spend a few moments actually running the numbers as oppose to the ideas you have in respect of your workload you will see that outsourcing can be come a valuable asset to your business and, more importantly, your bottom line profits.

Article written by Lee

European Surfers – Gold Waiting To Be Harvested

Date: 2011.02.22 | Category: Promotion, Traffic | Response: 0

80% Of the internets content is English. 40% of internet surfers cant even read English, let alone understand it. Out of all the countries in the world, German internet users spend an average of 59.2 minutes looking at porn a month closely followed by Norwegian surfers who looked at it 55.4 minutes every month, how many of you have sites catering to this market? Not one of you… I would bet!

Most webmasters that I know of automatically assume, European surfers = Freeloading Bestiality Loving Sicko’s. That’s bullshit! In fact, a larger and larger percentage of European surfers are looking for porn. Sure, they can find it by the bucket load but, lets be honest, Herman from Munich who cant speak a word of English is going to be making a lot more from this industry than Jason in Miami.. WHY? Because Herman has a captive audience, most of his surfers are German speaking after all, that’s the language he makes his sites in, that’s the language of the sponsors he uses and, like it or not, German surfers are proven to be avid porn surfers and, more importantly, Credit Card spenders!
But Wait…

Hang on a second, Credit Card spenders? But I thought the best way of milking $$$ out of foreign surfers was to send them off to a dialer program? hmmm…. perhaps I’m missing something??

You are! there are a lot of sponsors that don’t have any sites in English, Germany has a load of high converting AVS sites, why is this? Because they are written completely in German, Spain has a lot of good quality sponsor that work wonders, Why? Again because they are written in Spanish.

You have a lot of AVS, TGP and free sites that don’t make as much as they could, WHY? because you haven’t considered the global market! Let’s be honest here, the big sponsors of this world you use, how many of them say in their terms and conditions, they don’t allow access to German, Spanish, Ukrainian, Russian surfers? Ill bet at least 50% or more of them right? that’s money you have just lost! Sure, you can ship them off to a dialer program and hope they download it, most wont, sure you can send them to an opt-in email program and hope to make some money from them long term, you wont, In fact, European surfers detest having to give any information about them out. Its a privacy thing, they don’t want you to know who they are, so you cant tell their governments who they are, it sounds harsh but, its true.

So How Do I Do It??

The best way to milk money from the European surfers is to treat them EXACTLY the same as American surfers, but, with one major difference… You need to build for their language, get this right and you’ll be laughing all the way to the Bundesbank

But, where do you start, how can you build a site in a language you know nothing about? Simple, do some research, there are places out there that cater to European based webmasters, go to the forums, ask for help, you wont be laughed at, you wont be ridiculed and, who knows, you may just learn something in the process!

Sign up to a foreign sponsor, you can find a lot on our site, most of, if not all of these foreign sponsor will gladly help you out, they have email support in a variety of languages themselves, drop them a line, tell them you need help, Ask for it… It will come.

Now you have the help you need what next? use it, ask everyday if you have to, there are some good translation services available on the net, spend $50 to get an existing site you have that’s working well translated into a foreign language, I guarantee you, its money well spent! Once you have this translated ‘template’ site use it time and time again, tweak it until you find the best converting site you can, submit it to all the foreign search engines around, you’ll soon pick up that its not much different to working your ‘standard’ sites except, you’ll have trapped a larger percentage of internet porn surfers and, what’s more, this is a percentage that YOUR competitors wont have!

Integration..

Is it possible to build foreign sites and English site to work together? YES but, its hard, you have to mimic the responses you have learnt from the trial you did with the first translated site, once you start to see trends happening, build on them, if something doesn’t work, swap it out, put something in its place, even if.. Its a US sponsor. You have the framework, the surfer is in your site, they know what its about, that’s the time to start introducing the foreign (to them) sponsors ads.

The Results..

The results of your trial will speak for themselves, you will have tapped into an as yet untamed market, You will have more scope of growth for your business, You will have established a new traffic source, You will be able to reap the benefits. Of course, you need to work for it, don’t expect magic overnight, it just isn’t gonna happen! Remember when you first started webmastering? it was hard work, tapping into the European market is even harder, its like starting all over again from scratch then, realizing you know what your doing but you have been doing it wrong all these years.

Article written by Lee