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Community Forum Scripts
Whether you have little or much traffic one thing that will enable you to benefit greater form this traffic is giving your surfers the sense that they are part of a ‘community’ much like the message boards built around adult webmasters have the feel of a community to them your surfers will end up staying around a lot longer if you can give them a reason to come back to your site over anyone else’s.
That said, one of the main factors in starting your own little porn community is the need to have a place where all the ‘action’ take place. What better way than you own message forum.
However, we hit our first problem, having never thought about starting a forum up before you wouldn’t know where to go to look for scripts or, what the best one is. That’s the reason behind this little guide.
Below you will find a short breakdown of the more commonly used message forum scripts along with a short list of features each one has to offer you when choosing to build your own online community.
VBulletin http://www.vbulletin.com
This is actually quite a good forum script, most of the main forums on the web use either VBulletin or PhpBB when it comes to threaded forums. VBulletin uses MySQL and .php to run the actual forum and, set-up of it can become a little tricky if you want to customize it to your exact needs and color scheme. That said, once you overcome the initial complications in setting the forum script up it is easy to handle and, with a price tag of only $160.00 its an affordable option for many.
Ultimate Bulletin Board http://www.infopop.com
Unlike VBulletin UBB uses Perl programming for the forum script which, means you can install it on any cgi enabled host. However, the one main drawback with this script is that it uses flat text files to store all the data which, can sometimes bog down your server with unnecessary file calls. The cost of $199.00 however can be a bit to expensive for most webmasters.
Ikon Board http://www.ikonboard.com
Ikon board is a nice little threaded forum script and, the fact that it is free to download makes it even more so however, even though it uses MySQL for the backend or, choose to store your data in flat text files this script just seems a little to ‘basic’ looking for my personal taste. That said, there are many types of site using IkonBoard so the script must be good enough for them to be using it. Then again, maybe its the price tag of $0.00 that has made this a popular choice.
PhpBB http://www.phpbb.com
PhpBB is probably the most well known free forum script on the web today, its easy to customize (within reason) supports php and MySQL functions yet seems to offer nothing in return. The basics of a forum are there however, every webmaster and their closest friend seems to be using this script. The whole idea of building up a community is so that your site can stand out from the crowd, in my humble opinion, the script does what it is supposed to but, it doesn’t offer any redeeming qualities to your site.
Site Net BBS http://www.focalmedia.net
Sitenet BBS, formally known as Netboard, is probably one of the better Perl based forum scripts on the market, it price tag of $69.00 makes it an affordable choice for almost everyone and, the installation process itself is VERY simple to understand. The one drawback that i have found with this forum script however is that it stores the data in flat text file which actually slow the server down quite a lot making connections to the forum time-out on numerous occasions. However customization of the script is very easy using only HTML based templates you do not need any additional programming skills and, it has a nice interface with a few good features. For the price it is well worth a look. They also offer a freeware version however the links on the bottom of the forum become annoying after a while.
In summary there are a lot of popular forum scripts available for webmasters to start using some are free other require payment ALL have a range of different functions available in them.
Before looking at installing any of the scripts you should always try a demo first to see which one has the features and benefits you would like to offer your community members.
If you can get your base community built up on a forum they enjoy using then all the rest of your marketing should pay off in dividends long term.
Article written by Lee.
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Do You Keep The Surfers Attention?
A new discovery says that people are born to respond to information a certain way. It also indicates that when we use our in-born or natural style to process information, we relax and feel good. The same research also indicates that 92% of thousands tested have changed that style to one they think works better. The change causes stress. So 92% of the viewers of your site are stressed. Because people often visit your site and click off almost instantly, you face the problem of getting their attention and keeping it long enough to persuade them to buy.
The fact is that people today have shortened attention spans. If you don’t get them in the first few seconds, you lose them! You can either build a terrific web site — or just end up with “click thrus.” Many site owners think it enhances a site to add animation or cool sounds. But the answer is to make your site appeal to the individual. Great sites of the future will know how to “individualize” their message.
Even though we all have to learn how to use a computer, high tech has not made people think the same way. You are not battling high technology; you are fighting to keep the attention of three (3) basic in-born styles. This may sound overwhelming, but it is really a simple matter of anticipating a viewer’s response before he or she gets to your site. Anticipation of responses makes or breaks your site.
So how do you anticipate how a viewer responds before it happens? It is really simple. You start by learning how you personally respond to information. Why is this the beginning place? It is because you and the way you react when receiving or giving out information influences everything about your site. Next you learn about the other ways people respond to information. It is easy to begin anticipating reactions as you get a whole new perspective on how people are born to process information. Things start to make sense to you and people are no longer such a mystery.
These conclusions are drawn after over 20 years of research. The research verifies that it is possible to appeal to most views rather than 2 – 4 in a thousand. So, when someone tells you how to write killer copy, or make your site jazzy with new technology, you are hearing from only one of the basic in-born styles. Take everything with a grain of salt until you evaluate it according to the simple guide that lets you appeal to ALL styles rather than only one.
Article written by Lee
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Building A Surfer Trap – Stage 1
The last 2 weeks I have had a LOT of webmasters email and ICQ me regarding traffic and, not getting any sales.
So, I thought it would be a good idea to make a step by step tutorial on building your own surfer trap.
Now these are some of the arguments I have heard why people haven’t already built one over the last few weeks…
* To complicated to follow.
* I want surfers returning to my site.
* Don’t have the time.The first two however seem to be the ones that I hear over and over again.
First of all, a surfer trap IS NOT complicated, in fact, it is probably one of, if not THE easiest type of site to build.
Secondly, Why get a surfer visiting your site over and over again if they are not paying for trial memberships? All you are doing is wasting your bandwidth.
Thirdly, A surfer trap can be built over a period of time, my very first trap was built within 1 hour my next was built in a day and my next one was built in a week.
So onto the start of building our surfer trap…
The first thing that I want you to do is to look at the Multi-Site FPA’s that ARS in the marketing section and choose ONE of them.
Download it, optimize the keywords on the FPA, make sure you add meta tags, titles descriptions and Alt tags on all images.
Once you have done this, you now need to search through ALL of the single site FPA’s and download and optimize one for each of the ARS sites that you have on your Multi-Site FPA. (Even the gay sites!)
This should take you 2-5 minutes for EACH FPA, any longer than that and you are doing TOO much work!
Once you have all of the single FPA’s downloaded, optimized and uploaded onto your server that is the first stage completed.
Article written by Lee
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SEO Pyramid Scheme
I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme
Basically, we all know the importance of targeting specific keywords and phrases however, this isn’t necessarily the easiest of things to do until now…
Lets take a simple free site as our example, We know we have to have Meta Tags, Descriptions, Alt Texts and Body text on our site but how do we keep this all in within the theme of our site and, more importantly, how do we make sure we target as much of our niche traffic as needed? Actually the process itself is a simple one that has been around for many years however, very few people make good use of it.
So we have our free site all ready and waiting to be optimized for the search engines the first thing we need to do is take a look at our sites content (read as images) and make a short mental description of them so for example, if we have a teen site the pictures may be of a ‘blonde sexy teen model wearing stockings’.
That description is the basis for our keyword pyramid.
We now have to construct our pyramid based on that brief description so we start o break it down word by word for example:
Blonde
Sexy
Teen
Model
StockingsThat is our primary layer in the pyramid already completed, not so hard really was it
Now comes our second level in our SEO pyramid:
Blonde Sexy
Sexy Teen
Teen Model
Model StockingsAs you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:
Blonde Sexy Teen
Sexy Teen Model
Teen Model StockingsNow we have our tertiary layer for our pyramid we can continue this for further layer like this:
Blonde Sexy Teen Model
Sexy Teen Model StockingsAgain, we can break this down one more level like this:
Blonde Sexy Teen Model Stockings
We now have 5 layers to our pyramid.
The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.
Take each layer in turn and, where possible include one line from each later into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.
By working through each layer of this SEO pyramid at a time you will not only discover keyword rich phrases that you could otherwise be missing out on in the search engines but, you will give your sites a theme making your chances of being listed for the correct search terms even better.
Article written by Le
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Golden Rules For Finding A New Domain Name
We all know by now that domain names are being registered at an unbelievable rate and, whilst the vast majority of ‘decent’ domain names have already been registered there are still some god domains to be registered and, this article will give you some insight into how you can choose an effective domain for your business purposes – regardless of what they are.
Avoid Play On Words.
Whilst sitting at a bar you come up with an idea for a domain www.4play.com and, at the time this might seem like a great domain name to buy however, before you head to your favorite register and purchase the domain stop to think about the long term implications.Let me explain this a little more using the example www.4play.com lets think about this, every time you mention the domain in a conversation people are more likely to head across to www.foreplay.com or www.fourplay.com first as a type-in. This is also true of the other abbreviation styles of ‘internet slang’ remember the days of the ‘dot com’ registrations, you know domains such as www.dotsex.com looking back now, these seem ridiculous to have been registered however, at the time they were popular but they died their death years ago.
Think Investment.
A good ‘commercial’ domain must be able to distinguish itself from the competition, there are several ways to achieve this for example:Consider Your Target Audience.
Aim your domain at a specific, yet broad market audience. use tools to narrow down what your customers (surfers) are looking for, narrow this list down to a select few domains and then, narrow the list down some more.Follow Trends Or… Create Them.
If you are serious about picking a good domain name or two then be prepared to invest the time required to get a good domain name. Research the latest trends on the internet, see what products or services are ‘hot’ and will be around long term and also see which domains are just a flash in the pan.A good example of ‘long term’ domains would be www.europeanwebmasters.com which i registered several years ago when, in all honesty, the foreign markets were not even thought about however, you cant go to any forum nowadays without someone asking about the international marketplace.
Act On A Whim.
In complete contrast to my opening statement in this article, if you think you have a solid business idea, act on it, the chances are someone else will also think of the same idea as you and, if you don’t get the domain name first, they will.Alternative Buying.
So you have decided that you do want to buy www.4play.com before you make your purchase have a look at what other variants of this domain are available, for example, you might like to check registrations of www.4-play.com, www.for-play.com, www.forplay.com, etc etc.If you have a great business idea, make sure you have all of your bases covered, just because you are starting a new craze, that doesn’t mean the domains will be available for registration tomorrow or next week.
By purchasing all the variants of the high quality domain you have thought of you are, in effect, eliminating all of the competition you could face long term.
Don’t Cyber-Squat.
If you are a serious domain buyer, avoid tailgating on other peoples domain names unless of course, it has enormous potential for example, if someone has registered a generic domain such as www.123456.com but failed to register www.123-456.com why not register the available domain? You are not impeding on anyone’s property rights and, you might benefit from some mis-typed traffic at the same time. As with any type of mis-typed domain, before you register it, seek legal advice, a few dollars spent before registering the domain could save you thousands afterwards.Fools Rush In.
Don’t automatically buy the first domain name you think of, think on it some more, sleep on it if you have to, ask your family and friends on their opinions. Although the really good domain names have virtually almost all gone, its better to carefully think out each and every domain name purchase you make and save yourself some money long term than to rush in and buy a domain that wont be any use and have to register a new domain to take the place of the first.In addition to the above don’t sit on a really good domain name idea forever because, forever comes a lot sooner than you may think.
Hopefully this article has given you some useful information in respect of registering new domain names and you can put this information to good practice when buying domains. Article written by Lee
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Cross Selling – Offer Your Surfers An Alternative
As webmasters our primary goal is to make money from our surfers in order to be successful at business, however, in order to make money from our surfers we need to constantly change the way in which we sell products and services to them.
One such method of selling products to surfers is by using cross selling or, up selling as it is sometimes referred to in the industry. So what exactly is cross selling and, more importantly, what benefit does it give your business model? This is what we shall take a look at in this article.
Cross Selling – The Basics.
Cross selling is a method used by marketers to make the maximum amount of money out of a single sales lead at any given time regardless of whether you are working online or, in a bricks and mortar store cross selling is something that almost every sales person does from offering an extended warranty on a new television purchase to offering an affiliate product from inside your sites secure area.Cross Selling – How To.
One of the easiest ways to initiate the cross selling process is simple to provide your site visitors with a selection of links going to a multitude of individual products, this may be a dating site, a software package or, something else, either way, by placing a selection of links on your main selling pages you have already initiated the cross selling process and, by doing so, have already increased your chance at making a sale.Cross Selling – New Customers.
One method of cross selling that is becoming more and more prevalent on the internet is that of cross selling or, up-selling new customers immediately after they have made a purchase, this in itself is not a bad thing after all, you know they have money to spend so, why not use this fact to garner additional sales.One good way of offering cross sales to new customers is to give the an option on the actual shopping cart page immediately when they hit it, this may be for a site that complements the product they are making a purchase to already or, something completely different either way, by having this already on the order page waiting for your customer you might just make additional money from them.
Cross Selling – Old Customers.
So what happens when a customer leaves your site after making a purchase? Well there are two routes you can take with thee customers, one, is to leave them alone and hope that they return to buy from your site again whilst, the other, my personal preference, is to send these customers a regular follow up letter offering them a product they may be interested in based on their initial purchase after all, if they purchased a copy of Adobe Photoshop, the chances are they may also be interested in something such as Paint Shop Pro, why not give the surfer this as an option by placing a link in the follow up letter taking them to that specific area on your site.Cross Selling – Overview.
When all is said and done, cross selling whether you agree with it or not is a very powerful sales tool, not only can it increase the revenue potentials from new clients but, can also enable any business a method of gaining further incomes from older customers, the one thing that you should all be doing on a regular basis is ensuring that you have a good cross selling strategy in place, regardless of whether you actually are selling memberships to sites, warranties on televisions or, mouse pads for new pc owners.Article written by Lee
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Making Money From Adult Webmaster Referrals
One method of income generation that is very rarely talked about in the industry is that of the webmaster, from the new webmasters to the adult industry right up to those who have been in the biz some time.
One of the easiest ways to generate ‘long term’ income is by referring webmasters to programs using your own linking (referral) codes.
However, this is for some a huge step out of their everyday site building even though it shouldn’t be.
This is what we will investigate in this article.
By now we should at least have a fair few sites online and getting surfer traffic but, how many of us get traffic from other webmasters and don’t even know about it?
The chances are, if you submit a site to ANYWHERE you will at least get one webmaster hit to it regardless of whether it is a webmaster of a TGP, Links List, Dmoz Editor etc these are all potential money makers for you.
One of the easiest ways to make money from other webmasters is to simply have a link on each and every site you build in text that says ‘webmasters’ this should be linked to a single page on your domain with a listing of various affiliate programs you use or can recommend.
Often placing a button or a banner on this page for each of the referral programs will work much better for you as the webmaster can actually see a little more information about the sponsor you are trying to make them join.
We all know of some of the big sponsors like ARS, Topbucks, Sic Cash etc etc but, what about the smaller programs that, perhaps not many webmasters know about, these would be the ideal types of sponsor to use on your webmaster page.
However, in addition to the affiliate programs you could also recommend hosting companies, content providers etc etc for example, the following companies have referral programs that you could use on this page:
Content Providers:
http://content.xphotography.com
http://matrixcontent.com
http://pixmasters.comHosting Providers:
http://webair.comMessage Forums:
http://arsresources.com/forum/
http://xnations.comTraffic Generation:
http://adultbuttonexchange.com
http://pornclient.comAs you can see from the small list above, you could have more than one way for webmasters to make you some additional profits in the form of either, cold hard cash or, from some of the places, additional traffic to your sites.
Hopefully list brief article will have given you some ideas as to how you can make some additional money from webmasters visiting your site and, don’t forget, once you have the page linked on your site, it will, inevitably get into the search engines, so keyword the page up and you might start generating more webmaster traffic than you could imagine.
Article written by Lee.
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Using Full Page Ad’s
Full page ad’s can be used for more than just ‘adverts’ in fact, there is a wide and varied range of uses for them, below I have detailed some of the uses that I have tried in the past and from my experience, they seem to work well enough.
Creating A ‘Hub’ Site – By interlinking FPA’s together in a range of niches and, offering your surfers a money bar linking to other FPA’s in different niches, you can actually get some good rankings in the SE’s and, if you utilize banner exchanges or counters on your FPA ‘hub’ site you can also ensure you get a fair amount of additional traffic. One thing I like to do with my FPA hub is use it as the ‘exit’ page when a surfer leaves one of my sites. This ensures that I am getting optimum traffic for my time spent a) building sites and B) building my hub.A lot of people I have spoken to about ‘hub’ sites simply forget about them once they have been built, personally, I do not see the point in doing this, if you build something like this why not send your exit, top list, counter, banner exchange traffic to the first page of your ‘hub’?
Doorway Pages.
FPA’s also make exceptional SE doorway pages, by optimizing your image names, meta tags and text on the individual FPA’s you are not only ensuring they WILL get ranked by the SE’s but, if you ‘hub’ them together as explained above you will also get some premium listings from them.
Filter Pages.
What I learnt to do early on is rather than send my surfers directly to the sponsors using the ‘standard’ linking codes is to send them first to an FPA with a money bar (or table ad) on it, this way, if they click the link in error and not realize that they are going to a pay site, you can give them an option, not only to use their ‘back’ button but also, to go to a different niche or, to continue into the sponsors tour. Now that you can link directly to a specific tour page on ARS sites, this method is a good way to give your surfers a ‘fresh’ tour front page.
PPC Listings.
An FPA is an ideal way to get sites listed in the PPC engines, not only do you show the surfers EXACTLY what is in the site they have just clicked on but, you also have the added option of being able to utilize blur consoles and exit consoles on them.
One other thing that I will mention, is that often, you will find that FPA’s that you have made yourself, no matter how ‘amateur’ looking they are will work better than the ‘pretty’ sponsor built FPA’s.
Hopefully, this article has given you some ideas on how you can better utilize FPA’s and not just use them in the same manner as every other adult site on the internet. If you have some good results from using FPA’s in this manner feel free to post about it on the ARSR Support forums and likewise, if you can think of any additional uses that have not been mentioned here let us know on the forums.
Article written by Lee
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Using Basic Server Side Includes (SSI)
Server side includes are what their name sounds like. A way to include the contents of another file into your current web page BEFORE the web page gets sent off to the surfer. Not only does this include contents of a static file but you can also include the results of a CGI program and on some web servers, you can even have it display the current date and time.
Now, many web hosts do not normally have server side includes turned on. You will have to ask your host if they have SSI turned on and if they do, what is the file name extension for SSI. By default, SSI files have an .shtml extension.
Sometimes, you can turn SSI on yourself. If you host doesn’t have SSI turned on for you already, you can try adding the following two lines to your .htaccess file. Then create a file with the .shtml extension, include a SSI command and see if it works.
AddType text/html .shtml
AddHandler server-parsed .shtmlWhen you use SSI commands, you place them exactly in the location within your web page where you want the output of the SSI command to appear when you finally browse the page. If you have SSI, then you can use the following command to include a file. When you include a file, you can either give it a path name to the file or you can give a URL to the file. I’ll list both here.
<!–#include file=”/some/path/above/my/web/to/my/header.html” –>
This is an example of how to include a file based on its path name. Now,
here’s the same file put included with its URL.<!–#include virtual=”/to/my/header.html” –>
And this is an example of how to use a URL. With a URL however, it cannot be a complete URL such as http://www.somesite.com/somefile.html. It has to be within your current website. You can also use the URL method to run a CGI script! Here’s an example of that:
<!–#include virtual=”/cgi-bin/somescript.cgi?myfirstarg=1amp;mysecondarg=2″
–>As you can see, we can even pass arguments to the CGI script just as if you typed it into your browser! There is also another way of running a CGI script but this is not as widely used any more and you should use the #include virtual method instead. Here is the same example so that you will know what it means when you see it.
<!-exec cgi=”/cgi-bin/somescript.cgi?myfirstarg=1amp;mysecondarg=2″ –>
As I mentioned earlier, you can use SSI to display the current time and date. Here’s how:
<!-echo “$DATE_LOCAL” –>
This will display the current date and time. SSI is usually used when you want to have a standard header or footer on each page. It’s also used for displaying rotating banners or page counters. As you see above, you can also use it to display the current date and time or the date when the page was last modified.
SSI has also been used for cloaking and some tracking software uses SSI to track each incoming hit to the web page. If you would like more information about SSI, go to
http://www.apache.org/docs/mod/mod_include.html. This is the definitive guide on SSI on the Apache web server.Most other web servers that use SSI also follow these conventions.
Article written by Lee
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Google – Manipulate Your Listings For More Traffic
Google seems to be the Search Engine that everyone talks about almost on a daily basis however, far from being about search engine optimization and specifically about Google related SEO i wanted to touch on something new that, perhaps you would not have already thought about.
Manipulating Google Traffic.
So your site is already listed in Google but you want to increase the amount of traffic you receive, one way that we as a company have been successfully using for the last 18 months is that of manipulating the display of our clickable links in Google, how are we doing this? Simple, using ASCII character codes in your meta tags.ASCII In Your Meta Tags.
ASCII (American Standard Code for Information Interchange) it has been proven, when used in your HTML page Meta Tags will actually display not only letters and numbers but, symbols as well, as a webmaster this can give you a great advantage over how much traffic you can pull from your Google listings and, not only Google, a few of the other search engines also read ASCII code when it is found in your Meta Tags.Putting This To Use Practically.
A good method of putting this to use would be utilizing in your Meta Tags as follows.<title>Site Name <ascii code here> page title</title>
<meta name=”Description” content=”normal page description”>
<meta name=”Keywords” content=”normal keywords”>This will display a search engine listing that not only has your site name on it as well as a description but, in the position where the ASCII code will appear you will also have an attention grabbing symbol enuring that your site stands out from all the others listed on the same search engine results page as yours.
ASCII Meta Tags – An Overview.
Hopefully you have seen how adapting your current HTML page Meta Tags by placing an ASCII character code within them can benefit you for gleeming further search engine traffic to your sites and, with this new found knowledge you may well place both your sites traffic and your bottom line profits ahead of other webmasters.Article written by Lee
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