• Adult Search Engine Optimization

    Date: 2011.02.21 | Category: Promotion, Search Engine Optimization | Response: 0

    Gone are the days when adult webmasters could Spam the search engines and get highly trafficked sites within a month of the search engines updating many of the search engines caught onto the adult industry very early on and started changing the way in which they indexed sites they went from meta tag optimized listings to theme indexing to almost every type of search engine optimization method in between.

    Search Engine Optimization Techniques.

    It would seem with the changing times of search engine optimization that there is no longer a single solitary way to get your adult sites listed highly in the search engines but rather a mixture of different adult seo methods being used on a single site ranging from increasing your pagerank, including relevant meta tags and page content to standard adult search engine optimization methods such as getting other popular websites linking to yours but with this comes a new challenge of its own webmasters need to get back to the basics to figure out what worked then and, what will work now so far as adult search engine optimization goes.

    Adult Search Engine Optimization Companies.

    There are many companies currently online that can offer adult webmasters their search engine optimization services however, how do you choose an SEO company that will not only work for you but, is cost effective for your needs, the simple answer is to ask around, there are sites online presently that offer monthly memberships to gain access to their adult seo techniques in the form of articles and tutorials just as their are sites that offer no information whatsoever or, information that, while it worked three years ago, it no longer works in today’s adult seo marketplace. You need to ask for advice from customers who have used adult optimization companies in the past and see how their results improved as well as making sure that what you are actually purchasing is a service that doesn’t just guarantee you improved site rankings but actually guarantees you will see a profit from the money you spent on the optimization services.

    Adult SEO Breakdown.

    Adult search engine optimization companies have only really become apparent in the adult industry over the last 6-12 months however, many well known and respected webmasters have been working on optimizing their adult sites for years and, whilst doing so, they have also achieved a vast knowledge base on how to optimize your adult sites for the search engines, again, ask around on the message forums to find the solution that will best suit your needs and budget and you wont go far wrong, the adult search engine optimization business model is one that in all actuality should change on a regular basis however, as mentioned above some companies are still using the same optimization methods they used three or four years ago, make sure you do your background checks before parting with any money and, most importantly, use the search engines to find their sites in search terms where, if they were any good at all, they would already have first page listings.

    Article written by Lee.

  • The Death Of The AVS – The Birth Of The AEN (Adult Entertainment Network)

    Date: 2011.02.24 | Category: General, Promotion, Sponsors, WebDesign | Response: 0

    Well after a long and tedious few months of speculation, rumors and facts being presented to those of us in the adult industry working on AEN sites (Formerly known as AVS sites) it seems that Visa has put a strain on AEN companies to start re-working and, renaming their sites to fall under the ‘Adult Entertainment Network’ name. What does this mean to us as webmasters and, more importantly to the industry as a whole? This is what we shall address in this article.

    A Little Visa History Lesson.

    This whole mess started in October of 2002 when, jointly, CCBill, Epoch and, iBill issued a new set of operating guidelines that had been passed onto them by Visa. In effect, this meant that 3rd party credit card processors had to be re-classified as an ‘IPSP’ or ‘Internet Payment Service Provider’ this also in turn meant that webmasters needed to start paying ‘fees’ to Visa (via their IPSP) in order to continue charging their surfers for access to products and services by using Visa issued credit and / or debit cards.

    In addition to the initial $750 however, there is also a need to pay an ongoing fee of $375, two thirds of this fee goes directly to Visa and, the remaining balance goes to issuing banks and IPSP’s for administrative charges.

    Shortly after this announcement was made the industry then got dealt another blow by the processing companies, this time, in the form of Paypal announcing they would no longer accept any adult orientated payment through their system. This went into effect on May 12th 2003 and, after initial speculations as to what could and could not be charged to Paypal accounts, it seemed to be the final nail in the coffin for some of the smaller webmasters.

    However, the adult industry is strong and rallied together getting as much information as possible about alternates to both of the above situations and companies such as Stormpay and off-shore IPSP’s started to see an increase in revenues from adult payments.

    As The Waves Settled – The Next Blow.

    Given all of the financial troubles of the previous 10 months in respect of online adult payments the industry as a whole started to settle itself again, of course there was the usual posting on forums, conversion ratio and shaving discussions happening on the main forums as there always was but, in addition to these conversations more rumors started, this time, regarding the AVS business model.

    Almost as quickly as these rumors started however, they seemed to have fizzled out into nothing but a distant memory but, two months later after the first round of initial conversations on the adult industry message forums, the same AVS business model was dealt another devastating blow.

    It seems Visa has its sights set on AVS (Age Verification Service / Systems) with a press release being issued first by Sex Key, then by Free Age Card, which was followed by similar announcements from Global Male Pass and Gay Passport informing adult webmasters that they had 2 days to make their current AVS sites conform to the new requirements set down by Visa.

    These requirements were that.

    1) Adult webmasters can no longer use the term ‘AVS’ on their sites.
    2) Adult webmasters can no longer use the term ‘Adult Verification Service’ or ‘Age Verification Service’ on their sites.
    3) Adult webmasters can no longer state that surfers joining up to their AVS will have ‘Access to thousands of other AVS protected sites’.

    As usual Adult Webmasters started to question the reasons behind this sudden and apparent change of AVS rules on almost every forum and, whilst most questions went unanswered the one thing that was answered (honestly) was that these new rules had been set down by current AVS IPSP’s who, had had these rules issued tot hem by Visa.

    So, webmasters started to change out their tour page text to conform to these new rules and, for the most part, it seemed like that was all that was needed to be ‘safe’ working the AVS business model. Little did they know…

    One Last Blow To The AVS Webmasters.

    Several days after the initial press releases from some of the top AEN (Formerly AVS) companies was made it seems that in between all of the posting ont he boards yet another issues comes to light – That Visa is aiming to have AVS webmasters now pay a $750 fee for the benefit of being able to keep using this business model as stated by Craig Tant (Sex Key) ‘we believe is that every site will have to be registered and pay the $750.’

    This beleif, although somewhat vague tends to draw conclusions that, through no fault of their own, the AVS / AEN business model in the adult industry as we currently know it is changing and, changing for the worse. If webmasters are forced to pay Visa a $750 registeration fee per AEN system or per AEN site then a lot of todays industry leaders are going to come unstuck, especially those that focus solely on the AVS / AEN model for the primary source of income.

    Adult Entertainment Networks – What’s Next?

    This is the question that is currently being asked by many webmasters and, the truth of the matter is simply that nobody knows – Except for Visa, the next few days, weeks and months are going to be telling on the industry as a whole from what happens to current sites inside the AVS / AEN companies websites to what happens when surfers start to propagate back onto the adult internet looking for their fix of high quality porn, two things however are definitive throughout all of this, Visa is homing in on the adult industry and, every webmaster needs to be concerned about what will happen next.

    Article written by Lee

  • The Adult Internet – More Than Just Porn

    Date: 2011.02.24 | Category: General | Response: 0

    So you have several adult websites up and running and, if you are one of the lucky few in this day and age you have already started to make money from your adult sponsor programs however, there are so many other ways that webmasters can make money in the adult industry in addition to their regular ‘porn site’ sponsors yet, many webmasters do not realize there are vast opportunities awaiting them.

    Lets spend a few moments to look at the alternative sources of income that we can use in the adult industry and also take a look at the basics of each type of affiliate system.

    Email Collection.

    Opt in email is big business, there is no denying this fact so why not jump on the opt in email collecting bandwagon? Most email collection sponsors will offer you anywhere from $0.50 per email collected to $2.00 per email collected and, better still, to start making money from your existing traffic base all you need to do is include a small email collection box.

    Software Programs.

    Many of the larger adult affiliate programs now offer their webmasters a range of software products to generate additional income, many of these products are good for use not only in adult but, also in mainstream. For instance, Anonymous browsing software, history deletion software, IE Toolbars and even submission programs are all good ways to generate additional income either on a per download or, per sale basis. Best of all, you only need to add a new banner to the sites you currently have in order to get a share of this lucrative market.

    Herbal Products.

    Penis Pills, Breast Enlargement, Vitamin Supplements, you name it you can sell it on adult traffic. Whether you run a TGP, Link List or your own collection of free sites, these herbal products can often sell much better than ‘porn sites’ and, for the most part, the payout levels are the same, if not higher than what your regular ‘porn site’ trial will make you. Again to get started with this type of sales all you need to do is add a text link or banner to your existing sites.

    Casino Sites.

    Gambling makes BIG money, just look at Vegas for the example, millions of people a year visit Nevada to gamble and millions more simply can’t get there for a range of reasons however, almost every home in the United States has a computer and internet connection so why not start using this to your advantage? Many of the larger casino affiliate programs will pay based on the amount of funds credited to a new users account and, to get started making money from casino sites it is quite literally as easy as adding a banner or text link to your existing sites again.

    Pre Paid Services.

    Such as Credit Cards and the likes, selling these types of products to your adult surfers not only offers then ‘anonymity’ on the web when they do make online purchases but at the same time when your surfers sign up or one of these pre-paid credit cards you will be making some money in the process. Often however you will find that these types of affiliate program do not payout as much ‘long term’ as they are pretty much a first time deal as far as, once the surfer spends money to initially ‘charge’ their pre paid card with funds, that is when you will make money and not again. Still, even if you can make $50 by selling one of these cards, its still an additional $50 you wouldn’t have made otherwise.

    Adding To Your Profits.

    As you can see from the above, there are a wide range of products and services you can offer your surfers and, as we all know, the more things we can offer our ‘customers’ the more chance we have at one of them buying something. Of course, as with anything, the more effort we put into marketing these products and services the more chance e have at making a sale however, unless we try to sell the surfer something other than porn, how will we know whether they will buy or not?

    Article written by Lee

  • Displaying Special Characters On Your HTML Pag

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    In order to display certain characters within your HTML pages, you must use a special code. The codes below display the HTML code and the character when displayed on your web page. To use any of the characters displayed within the chart, copy & paste the HTML code to the left of the character you would like to use.

    HTML Code Browser View HTML Code Browser View HTML Code Browser View HTML Code Browser View
    © © ! ! _ _  
    ® ® " ` ` ž ž
      # ` a a Ÿ Ÿ
    " $ $ b b  
    & & % % c c ¡ ¡
    &lt; < &#38; & &#100; d &#162; ¢
    &gt; > &#39; &#101; e &#163; £
    &Agrave; À &#40; ( &#102; f &#164; ¤
    &Aacute; Á &#41; ) &#103; g &#165; ¥
    &Acirc; Â &#42; * &#104; h &#166; ¦
    &Atilde; Ã &#43; + &#105; i &#167; §
    &Auml; Ä &#44; , &#106; j &#168; ¨
    &Aring; Å &#45; &#107; k &#169; ©
    &AElig; Æ &#46; . &#108; l &#170; ª
    &Ccedil; Ç &#47; / &#109; m &#171; «
    &Egrave; È &#48; 0 &#110; n &#172; ¬
    &Eacute; É &#49; 1 &#111; o &#173; ­
    &Ecirc; Ê &#50; 2 &#112; p &#174; ®
    &Euml; Ë &#51; 3 &#113; q &#175; ¯
    &Igrave; Ì &#52; 4 &#114; r &#176; °
    &Iacute; Í &#53; 5 &#115; s &#177; ±
    &Icirc; Î &#54; 6 &#116; t &#178; ²
    &Iuml; Ï &#55; 7 &#117; u &#179; ³
    &ETH; Ð &#56; 8 &#118; v &#180; ´
    &Ntilde; Ñ &#57; 9 &#119; w &#181; µ
    &Otilde; Õ &#58; : &#120; x &#182;
    &Ouml; Ö &#59; ; &#121; y &#183; ·
    &Oslash; Ø &#60; < &#122; z &#184; ¸
    &Ugrave; Ù &#61; = &#123; { &#185; ¹
    &Uacute; Ú &#62; > &#124; | &#186; º
    &Ucirc; Û &#63; ? &#125; } &#187; »
    &Uuml; Ü &#64; @ &#126; ~ &#188; ¼
    &Yacute; Ý &#65; A &#127; ? &#189; ½
    &THORN; Þ &#66; B &#128; &#190; ¾
    &szlig; ß &#67; C &#129;  &#191; ¿
    &agrave; à &#68; D &#130; &#192; À
    &aacute; á &#69; E &#131; ƒ &#193; Á
    &aring; å &#70; F &#132; &#194; Â
    &aelig; æ &#71; G &#133; &#195; Ã
    &ccedil; ç &#72; H &#134; &#196; Ä
    &egrave; è &#73; I &#135; &#197; Å
    &eacute; é &#74; J &#136; ˆ &#198; Æ
    &ecirc; ê &#75; K &#137; &#199; Ç
    &euml; ë &#76; L &#138; Š &#200; È
    &igrave; ì &#77; M &#139; &#201; É
    &iacute; í &#78; N &#140; Œ &#202; ?
    &icirc; î &#79; O &#141;  &#203; Ë
    &iuml; ï &#80; P &#142; Ž &#204; Ì
    &eth; ð &#81; Q &#143;  &#205; Í
    &ntilde; ñ &#82; R &#144;  &#206; Î
    &ograve; ò &#83; S &#145; &#207; Ï
    &oacute; ó &#84; T &#146; &#208; Ð
    &ocirc; ô &#85; U &#147; &#209; Ñ
    &otilde; õ &#86; V &#148; &#210; Ò
    &ouml; ö &#87; W &#149; &#211; Ó
    &oslash; ø &#88; X &#150; &#212; Ô
    &ugrave; ù &#89; Y &#151; &#213; Õ
    &uacute; ú &#90; Z &#152; ˜ &#214; Ö
    &ucirc; û &#91; [ &#153; &#215; ×
    &yacute; ý &#92; \ &#154; š &#216; Ø
    &thorn; þ &#93; ] &#155; &#217; Ù
    &yuml; ÿ &#94; ^ &#156; œ &#218; Ú

    Whilst the above list is by no means complete, it should contain the most useful characters and codes for you to build your sites using the special characters with ease.

    Article written by Lee

  • International Billing Alternatives – Premium Phone Billing

    Date: 2011.02.24 | Category: Billing Solutions | Response: 0

    In the last article i wrote in respect of international billing options we took a closer look at the SMS Billing method and its pitfalls and benefits when charging our surfers for access to our sites. In this article we will take a look at another option we can offer our international surfer base – Phone Billing.

    Phone Billing – What Is It?

    Phone billing, as the name would suggest is a method of applying a ‘charge’ to a surfers normal land-line telephone. This charge is often around the cost of $35 (US).

    Once the surfer has called the premium rate number displayed on your websites join page, they are given a code to enter into a form, again, this form could be on your join page or on a separate site.

    Phone Billing – What Are The Costs.

    To be perfectly honest with you this is all dependant on to many variable factors to give you a good solid answer. However, as mentioned above the standard cost would seem to be in the region of $35 (US) but, this can often vary depending on factors such as the country in which the surfer is calling the premium rate line from, How much the surfers telephone company charges for a call, How much the paysite charges for access, How much the premium rate phone line provider charges, etc etc.

    Generally speaking however, the cost to the surfer is almost always made into profit in your pocket, if a call costs $35(US) you will almost certainly make $35(US) from that surfer minus a small percentage (depending on the provider) again however, this figure may vary slightly.

    Phone Billing – Overview.

    As with SMS Billing, Premium Rate Phone Billing offers a good alternative for your international surfers to access a paysite however, this doesn’t come without its drawbacks. Unless your members area is updated regularly and is of high quality you are going to make $35(US) approximately of each surfer unless, that is, they decide to call the premium rate number again for access to your site for another month.

    That said, if you do not want to offer your foreign surfers the option of having credit card or debit card access to your sites Premium Phone Billing would almost certainly be my second choice to make money from them at the present time.

    Article written by Lee

  • Barter For Business – Cost Free Trading

    Date: 2011.02.21 | Category: General | Response: 0

    Whether you are a designer, traffic broker, content provider or, web host the one thing that will connect your business in some form is that other webmasters at some point, will want the services and products that you offer. With this in mind, you are instantly at an advantage the reason for this advantage will become apparent in this brief article.
    Bartering Goods And Services.

    Bartering is a business practice that is as old as mankind itself, from the stone age right up to the present day individuals have been trading their goods and services for other goods and services of like value. This is where your advantage comes into play. Perhaps you are a web hosting company in need of design work or, perhaps you are a designer in need of traffic, either way, there will always be other webmaster who want the services you offer and, in return they will offer services that you require. This is the absolute fundamental basis of the barter system, trade one product or service for another in order to improve the way in which you do things.

    Finding A Company To Barter With.

    The problem that so often arises when bartering is involved however is finding a vehicle for you to start the bartering process. More often than not you can find someone on a message forum that will be willing to barter your services however, this is not always the case and so, you should turn to email to instigate the initial contact.

    Asking For A Barter – How To.

    First and foremost, before sending an email or making a post asking to barter your services or products you should compile a list of items that you need, this could be content, advertising, graphics work or even web hosting, either way, by having a clear concise list of what you are in need of and, more importantly, what you can offer in return prior to sending an email will help you out immensely.

    Now that you have your list of services you require and what you can offer in return it comes to the initial contact, the first thing you should do is explain what it is you are proposing as clearly as possible, explain why a barter with you will become a win/win situation for the both of you as well as making sure you drop a compliment or two about their company in the email. Also, you should prove why offering your services in exchange for theirs will be a fair trade, by doing all of this at the first point of contact you stand a much better chance of them accepting your trade proposal.

    Bartering – Recap.

    Bartering is a strong tool that can help you build your business from the very second you start it however, with this strong tool also comes the opportunity for it to become a strong negative when running your business. To much time concentrating on bartering services can take away from running your business to its fullest, rather than trying to barter services all the time, ensure you build a good capital up so you are able to invest in services to build your business. Either way, whether you choose to barter or not, this method has been proven in success for thousands of years, why not try it out for yourself?

    Article written by Lee.

  • The Curse Of The Broken Image

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    At one time or another we have all done it, uploaded a new site only to find out that when we view the page in our browser one of the images are broken because we either didn’t link it properly or the filename wasn’t named correctly on our server.

    We may think that this is a bad thing however, recent experimentation on my part has found quite the opposite.

    We all search for new ways of getting the surfer to visit our sponsors in order to have them buy a membership and earn us a nice little slice of $$$ in the process but, what methods could we use that quite simply are overlooked?

    One such method is that of utilizing broken images, lets be honest here, no-one wants broken image son their site, it makes the site look unprofessional but, lets think about this, on a page full of banners and graphics all nested together neatly on an FPA (Full Page Ad) what’s more likely to grab the surfers attention, a completely loaded heavy bandwidth graphic or a single solitary broken image placed in a such a spot the surfer actually notices it?

    Makes you think doesn’t it. Our recent testing of this method has actually shown that our CTR (Click Through Ratio) rose slightly on a couple of sponsors we used this method on all of the sites in question had nice looking text and banners with corresponding thumbnails leading tot he full size image but, upon deliberately leaving an image off the server thus resulting in the ‘appearance’ of an erroneous broken graphic the spot where that image should have been was were a great deal of our click throughs came from.

    I am not saying you should immediately go and delete all graphics from you pages but, a single, well placed broken image on a free site can work wonders in getting traffic off your site and to your sponsors pay site tour which ultimately, is what we want to happen at the EARLIEST possible time.

    Article written by Lee

  • Guaranteed Marketing – Power Words

    Date: 2011.02.22 | Category: Search Engine Optimization, Writing | Response: 0

    How many webmasters do you think actually pay attention to what they are writing so far as their sales copy go? Furthermore, if you actually think about it, how much time do you put into choosing the words in which you use on your websites? With the help of this brief article hopefully, you will start to choose the words in which you use a little more carefully, let me explain.

    Power Words – What Are They?

    Power words are a set of roughly 10 words that can invoke interest in a person, object or, in our case, a product which we would like to sell however, they are also much more than that. When used in the correct manner power words can become a webmasters greatest selling tool. However, everyone has their own unique set of power words that will appeal to them over everybody else, the good thing is, for the most part there are at least 25 words which almost everybody will look positively towards.

    Power Words – The List.

    The following list is compiled from research at Yale University consisting of the most popular power words amongst a demographic of 1000 individuals of mixed sex. The words are, Discover, Easy, Guaranteed, Health, Love, Money, New, Proven, Results, Safety, Save and, You. By using these words in a variety of ways when writing our sales text we can almost be certain that we will keep the surfers attention and enable us to put the power of our marketing to good use.

    Power Words – Uses.

    As already mentioned, the best use for the most common power words on our sites is to use them within our text links either at the start of the sentence or, the absolute end. Take a look at the following example to see what i mean.

    1) High Converting Affiliate Program.
    2) Guaranteed To Convert Your Traffic.
    3) Turn Your Traffic In To Cash – Guaranteed.

    You can see from the three examples above the the first example doesn’t really catch your attention whilst examples number 2 and 3 somehow seem to pull you into the ‘spirit’ of the site itself without even knowing what affiliate program it is.

    By using this power word marketing technique as often as possible on your text links you can not only give your site visitor information but, compel them to click on your link.

    Power Words – An Overview.

    Hopefully you have seen from this brief article the ways in which power words can improve not only your text links pulling power but also how with the right marketing combination you can also use them to increase your sales.

    Article written by Lee

  • Time Management – Organizing Your Content Purchases

    Date: 2011.02.24 | Category: Content | Response: 0

    From time to time it is inevitable that as adult webmasters there will be two things that will happen:

    1) You will buy some licensed content.

    2) You will use this content for a gallery.

    However, unless your content is organized you can end up spending to much time to make a 10 pic gallery page. This article is going to offer you some sound advice on how to organize your content from the second you take delivery of it which, will save you a lot of time long term.

    So we have taken delivery of our adult content either by download or, on cdrom what next, we could just file it away on cdrom but, by taking a little extra time to organize your content from the start you will end up not only building sites MUCH quicker but also saving time all round.

    Here are some helpful hints to get you on the way to content organization.

    1) Unzip all your content sets and, if applicable, separate them into model and niche sets.

    2) Create folders for each model and, each set of 10 images within the main model sets.

    3) Rename all your images in the 10 pic sets starting from pic1.jpg through to pic10.jpg.

    4) Crop, compress and thumbnail each image within each set of 10 that you have.

    5) create a html page that calls your thumbnails and main pics using relative urls i.e. /set1/gallery1/image1.jpg for the larger image and /set1/gallery1/thumb1.jpg for the thumbnail image.

    6) Inside each of your 10 pic/thumbnail folders place this HTML page you have just created.

    7) Burn each of the gallery folders to cdrom.

    Lets now look at what an hour spent has enabled us to do.

    Instant Galleries.

    Say we want to build a 10 pic gallery to add into a free site or an AVS site that we are building, we know we have all the galleries already made, its just a case of finding the correct gallery and uploading it to our server.

    Image Swapping.

    What happens if we need to swap an image from one of our pages to a more appropriate one for the niche we are marketing to, simple, you go to the image set you want, look for the image name and simply change the image without having to upload it as, you will now know the EXACT location on your server of the image you are changing to e.g., /set6/gallery8/image9.jpg would change to set24/gallery2/image2.jpg.

    There are of course other ways this can benefit you for example, you can plug in your galleries to any site you own if you have them all uploaded to a central content location domain.

    The benefits of organizing your content from the instant you take delivery are endless, the above is just a sample of how I have successfully saved time and effort by becoming more organized, the only limitations you have with your organizational skills are those that you impose on yourself.

    Article written by Lee

  • Newsletter Know How – A Guide To Writing Newsletters

    Date: 2011.02.23 | Category: Promotion, Writing | Response: 0

    Email newsletters are a great way to make contact with existing clients and, prospective clients which makes them a great marketing tool. The biggest bonus however, over Email newsletters rather than print ones is that you have virtually no cost involved with writing and, ultimately, mailing them out.

    There is a wide variety of online newsletter on the internet. however, probably the simplest form for most webmasters is the email newsletter. Email provides you with a quick way to keep your name out there, build trust with you readers and, hopefully attract a few sales. If you archive your newsletter also this is a great way to get additional pages into the search engines and, as such, it then becomes a good traffic driver to your website regardless of the amount of subscribers you have. However one of the most important benefits of having an email newsletter sent on a regular basis is that it build brand recognition of your website or business.

    Your newsletter should provide information, not just of an advertising nature but that, should also be informative to your subscribers. In doing this you are offering information of value and, ultimately, ensuring that your subscribers remain. However, remember newsletters are for promoting your area of expertise not just a vehicle for revenue generation.

    One of the first things you should consider when deciding to do a newsletter is the amount of commitment you will have to put towards the project. Whether you start a monthly, weekly or, daily newsletter a great deal of commitment must be made to both the newsletter and, more importantly, your subscribers. For example, We generally spend a good 3 days researching the articles that have been submitted and trying to ensure that the details contained within them are relevant at the time of sending the email, this is not an easy task especially when the adult internet is constantly developing. If you don’t have the time to research and maintain consistency in your newsletter, then don’t even consider doing one, it isn’t for you at the present time.

    Now you have decided you can make the commitment required to run a successful email newsletter what do you do next? Collect email addresses. Probably one of the easiest ways to get email subscribers to join your list is to go through your current mail clients contact list and manually add those email addresses or, further still, you may even have an opt in collection program that you have been using for a while but have never really had the time to commit to writing a newsletter worthy of sending out. Remember though, an email list is only as good as the addresses contained within it. You want to run an OPT-IN email list, any other type of list will be considered Spam and, that will do you more damage than good. Of course, if you haven’t already got an email collection program you can find one online there are literally hundreds of them floating around that you can get for free from sites like http://www.hotscripts.com.

    So, you now have your emails, onto writing your newsletter. I think the greatest part of email is that it is somewhat less formal than writing for print copy. Email in fact tends to be very informal in comparison. The best way at approaching writing for an email newsletter is to write how you talk, it is more enjoyable for the reader and gives your newsletter a personality that no one else can emulate. Content wise, that depends on what you do, what would YOU like to see if you subscribed to an email list of the type you are going to be running and, more importantly, what would ensure you stay subscribed to the newsletter? Ask your friends, colleagues and, peers what they would like to see in an email newsletter, often they have been looking for information that is not readily available, this is an area where you then start to provide a service that no one else does.

    So you are at the point where you are starting to realize that running a newsletter is a lot of work correct? Well, it is. However, the effort, work and, time spent in putting your newsletter together will help you build a relationship with people whom, in all actuality, you may probably not ever meet in a face to face situation and, more importantly, it can become a great income generator over time.

    Article written by Lee

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