Pay Per Click Traffic – More Than One Use

Date: 2011.02.24 | Category: Paid Traffic | Response: 0

We all know the stigma surrounding getting traffic to our sites and, this is no different with that of the PPC traffic sources. We have all heard varying stories of success and failure when it comes to this type of traffic whether it be from Googles Adwords program, Overture PPC engine listings or in fact, highly targeted Sex.com adult traffic.

But how much do we all actually know about maintaining this level of traffic once we actually get it and at a minimal cost to our bank balance?

First of all there seems to be a belief that PPC traffic should be sent to a sponsor or one of our existing sites, this is all good and proper but, what happens when the sites we own or the sponsors we use don’t convert on this traffic do we just give up? For the most part, yes webmasters do tend to give up and mark this source of unrivalled traffic as a flop.

Enter the world of traffic manipulation.

We all know about a variety of programs that are available to drive traffic to our existing sites from banner exchanges like Pornclient to text link exchanges like TextPop even to top lists.

So why don’t we utilize these when we buy PPC traffic? Quite simply many webmasters forget that traffic can be manipulated regardless of where it comes from initially.

Lets take a simple listing on sex.com, you fund your account and traffic starts to flow, you get 1000 hits per day for as long as you have funds in your account. Were you aware that this 1000 hits could in fact, become 10,000 hits if we actually thought about our pay per click listings.

How you may be asking especially with so many rules being levied upon us by the PPC traffic sources? Simple, set up a filter page, on this page you should place a single text link which would be your entry link however, you should also place a few other items on the page this is what i will explain next.

Ideally you want to be able to use the traffic you are paying for in order to build up a larger traffic base this is where the use of such programs as banner exchanges and the likes come in handy.

As well as your entry link you should also place a banner exchange (or a text exchange) code on your filter page this will mean that for every visit your page gets from the PPC Engine you are accruing credits towards additional visitors.

In addition to the link exchange you might also like to consider placing a counter on this page specifically, a toplist counter such as Outster or sextracker so, for every page view you receive you get rated further on their toplist.

Also, as we are on the subject of top lists why not place a text link to one on this page? Even though you are sending your traffic out you are actually getting sometimes in excess of twice that back depending on the toplist you choose to use.

Now we have the basics set up we need to look at what else we can do to maximize this traffic, i would suggest having a single console (preferably a blur console) load on this page if the PPC SE allows again, this should contain a link exchange of some description however, you will need to make sure that the account you are using is separate to the one on your filter page.

Finally, remember the entry link, that shouldn’t go directly to your sponsor instead, send it to an FPA (Full Page Ad) first and, on this FPA place a table ad which is pure text at the bottom again, sending this traffic to a variety of other niche filter pages all set up in the same method as the one we have just made above.

Hopefully by using these methods your ventures into the Pay Per Click search engine world will be more fruitful than the webmasters not using the above method.

Article written by Lee

Building A Surfer Trap – Stage 5

Date: 2011.02.21 | Category: Traffic | Response: 0

So we hit stage 5 in this surfer trap tutorial.

It was brought to my attention this morning that we never added any ALT tags to our single FPA link so, in a change to the planned tutorial I am going to touch on this stage as, once the search engines get to our surfer traps this is going to be a crucial aspect on how highly we get ranked.

So what’s next?

Ok, now what you have to do is go back to manually editing the FPA’s (All of them!)

What you need to do is this…

Take the Multi-Site FPA first then, on ALL of the links that lead to the single site FPA’s you need to add the ALT tag. Again, in the same way as we did originally however, instead of using this tag on the images we will use this on the actual TEXT of the link so, for example the link which may be:

‘Voyeur Porn’ leading to the FPA you have for the Voyeur niche in the HTML coding will already look like this:

<a href=”mydomain.com”>Voyeur Porn</a>

Will get turned into:

<a href=”mydomain.com” ALT=”More Niche Related Keywords”>Voyeur Porn</a>

The reason we are going back over these links now and not earlier on is because you should hopefully have started to get a small amount of traffic from your counter impressions. These counters are virtually ALWAYS being crawled by the search engines due to the amount of people linking to them so, by optimizing our site at this stage, it makes it less work in getting into the search engines.

One other thing that we can now start to do (as we did a couple of stages back) is to create some more HTML pages with some tables on them, however, these will be HTML pages on their own with no images on them. Again however, you should make them 4 columns across and two rows high.

What you want to add into these tables are NICHE links so for example, taking the TEEN niche we would make eight links like:

Teen Sex
College Girls
Erotic Teens
Teen Porn
Etc
Etc
Etc
Etc…

You should do this for each of the MAIN niches so you would have a table for Teen, Gay, Mature, Asian, Ebony, Fetish and one for General and again, these should link to the NICHE FPA’s that you already have created.

These tables will be used for another console on our surfer trap however, before we implement this console we are going to have some fun with them.

Article written by Lee

Newsletter Know How – A Guide To Writing Newsletters

Date: 2011.02.23 | Category: Promotion, Writing | Response: 0

Email newsletters are a great way to make contact with existing clients and, prospective clients which makes them a great marketing tool. The biggest bonus however, over Email newsletters rather than print ones is that you have virtually no cost involved with writing and, ultimately, mailing them out.

There is a wide variety of online newsletter on the internet. however, probably the simplest form for most webmasters is the email newsletter. Email provides you with a quick way to keep your name out there, build trust with you readers and, hopefully attract a few sales. If you archive your newsletter also this is a great way to get additional pages into the search engines and, as such, it then becomes a good traffic driver to your website regardless of the amount of subscribers you have. However one of the most important benefits of having an email newsletter sent on a regular basis is that it build brand recognition of your website or business.

Your newsletter should provide information, not just of an advertising nature but that, should also be informative to your subscribers. In doing this you are offering information of value and, ultimately, ensuring that your subscribers remain. However, remember newsletters are for promoting your area of expertise not just a vehicle for revenue generation.

One of the first things you should consider when deciding to do a newsletter is the amount of commitment you will have to put towards the project. Whether you start a monthly, weekly or, daily newsletter a great deal of commitment must be made to both the newsletter and, more importantly, your subscribers. For example, We generally spend a good 3 days researching the articles that have been submitted and trying to ensure that the details contained within them are relevant at the time of sending the email, this is not an easy task especially when the adult internet is constantly developing. If you don’t have the time to research and maintain consistency in your newsletter, then don’t even consider doing one, it isn’t for you at the present time.

Now you have decided you can make the commitment required to run a successful email newsletter what do you do next? Collect email addresses. Probably one of the easiest ways to get email subscribers to join your list is to go through your current mail clients contact list and manually add those email addresses or, further still, you may even have an opt in collection program that you have been using for a while but have never really had the time to commit to writing a newsletter worthy of sending out. Remember though, an email list is only as good as the addresses contained within it. You want to run an OPT-IN email list, any other type of list will be considered Spam and, that will do you more damage than good. Of course, if you haven’t already got an email collection program you can find one online there are literally hundreds of them floating around that you can get for free from sites like http://www.hotscripts.com.

So, you now have your emails, onto writing your newsletter. I think the greatest part of email is that it is somewhat less formal than writing for print copy. Email in fact tends to be very informal in comparison. The best way at approaching writing for an email newsletter is to write how you talk, it is more enjoyable for the reader and gives your newsletter a personality that no one else can emulate. Content wise, that depends on what you do, what would YOU like to see if you subscribed to an email list of the type you are going to be running and, more importantly, what would ensure you stay subscribed to the newsletter? Ask your friends, colleagues and, peers what they would like to see in an email newsletter, often they have been looking for information that is not readily available, this is an area where you then start to provide a service that no one else does.

So you are at the point where you are starting to realize that running a newsletter is a lot of work correct? Well, it is. However, the effort, work and, time spent in putting your newsletter together will help you build a relationship with people whom, in all actuality, you may probably not ever meet in a face to face situation and, more importantly, it can become a great income generator over time.

Article written by Lee

Sample Adult Model Release Form

Date: 2011.02.21 | Category: Forms & Contracts | Response: 0

For many webmasters the option of being able to shoot their own content is a wholly viable one as such, you should ensure that the models you are using sign a suitable release form. Below we have set together a pretty industry standard model release form which you may duplicate if you so wish. European Webmasters would however, recommend that you get professional legal advice in respect of this matter and that this is no substitution for proper legal advice.

I, (Please Print) ____________________ (Model), for good and valuable consideration, the receipt of which is acknowledged, give to [INSERT YOUR LEGAL NAME HERE] (Photographer), his legal representatives, successors, and all persons or corporations acting with his permission, unrestricted permission to copyright and/or use, and/or publish photographic portraits or pictures of me, and the negatives, transparencies, prints, or digital information pertaining to them, in still, single, multiple, moving or video format, or in which I may be included in whole or in part, or composite, or distorted in form, or reproductions thereof, in color or otherwise, made through any media in his studio or elsewhere for art, or any other lawful purpose.

I hereby waive any right that I may have to inspect and approve the finished product or copy that may be used in connection with an image that the Photographer has taken of me, or the use to which it may be applied.

I further release the Photographer, or others for whom he is acting, from any claims for remuneration associated with any form of damage, foreseen or unforeseen, associated with the proper commercial or artistic use of these images unless it can be shown that said reproduction was maliciously caused, produced and published for the sole purpose of subjecting me to conspicuous ridicule, scandal, reproach, scorn and indignity.

I acknowledge that the photography session was conducted in a completely proper and highly professional manner, and this release was willingly signed at its termination.

I certify that I am not a minor under the laws where I live, and am free and able to give such consent.

Model’s signature:_________________________ day___/month___/year_____ Address:___________________________________ City:______________________________________ State/Province:______________________________ Country:___________________________________
Zip/Postal Code:_____________________________
Country area code and home telephone number:(______)____________________________
Witness (non family member):___________________________________
Witness (non family member):___________________________________
This form will be retained with the negatives, transparencies, digital media, and/or contact sheets. day___/month___/year_____ {INSERT YOUR LEGAL NAME HERE}.

The above model release form is to be used as a mere example form and, when entering into any contractual agreement with any model for photographic / video work you should always seek proper legal advice.

Article written by Lee.

Building A Surfer Trap – Stage 2

Date: 2011.02.21 | Category: Traffic | Response: 0

In the last tutorial we hopefully got the foundations of our surfer trap laid and in this stage, we will start to put this thing together.

Ok the first step of stage two of building your surfer trap is to start linking each of the individual FPA’s to your Multi-Site FPA.

The easiest way that I have found to do this is to give each FPA its own sub directory on your server and have the html page named index for each of the single site FPA’s.

So for instance, if you have the site All Petite on your Multi-Site FPA you would link it to:

mydomain.com/all-petite/

Or whatever you called the sub directory for the All Petite single FPA.

Now, once you have linked these single FPA’s to your Multi-Site FPA we need to start ‘playing’ with them once again.

You should now have copy’s of your single site FPA’s and Multi-Site FPA on both your server and Hard Drive.

Take the copy’s you have on your hard drive and add a small NICHE pop up console to each of the single site FPA’s AND the Multi-Site FPA.

I would suggest making 6 NICHE consoles.

These consoles should be pure text and nothing else.

Each of the links on this small console should link to a different niche of your single site FPA’s I usually go with one link for each of the following niches…

Gay
Mature
Teen
Fetish
Hardcore
Asian

Plus, I usually add a link at the bottom of my console which goes to the POTD program.

Once you have these consoles built you should upload them to their OWN sub directory on your server, I would suggest calling this directory ‘consoles’ and calling each of the niche consoles the name of the NICHE they represent.

So, you should now have the following on your HD and on your server:

1 Multi-Site FPA
50 or so Single Site FPA’s (All Linked From The Multi-Site FPA)
6 Small Pop-Up Consoles (Popping Only One On The Multi-Site FPA and The Single Site FPA’s, each different niche Single Site FPA pops a different niche console however.)

You now have to check that your surfer trap is working so far.

Article written by Lee.

Obscenity – Put It To The Test

Date: 2011.02.23 | Category: Writing | Response: 0

Regardless of how long any of us have been an adult webmaster we all need to be
aware of obscenity laws and, in particular how they affect our businesses
whether we think a hardcore photoset is ‘obscene’ or not ultimately, if you get
taken to court on obscenity charges the one thing you should be aware of is how
the courts will decide whether the images you are using will be classified as
obscene or not.

Testing Obscenity – The Miller Test.

The Miller test was developed in the 1973 court case of Miller vs. California
and in comprises of three parts ALL of which MUST be satisfied on order for
something to be deemed obscene by the courts. The Miller test is the ‘official’
method used by the United States Supreme Court for determining whether an
expression or a speech can be determined as obscene and, if deemed obscene, it
is not protected under the First Amendment and is therefore prohibited by law.

The Miller Test – Part One.

Part one of The Miller Test states something may be obscene if ‘the average
person, applying contemporary adult community standards, would find that the
work, taken as a whole, appeals to the prurient interest’ In essence, this
means that if the ‘average’ person on a jury or on the bench finds the work to
be deemed obscene then, it is. However for the court to rule something as
obscene it also has to be deemed obscene by the standards set in part two and
part three below.

The Miller Test – Part Two.

Part two of The Miller Test states that something is potentially obscene is
‘the average person, applying contemporary adult community standards, would
find that the work depicts or describes, in a patently offensive way, sexual
conduct’. Basically this is saying that if the images or speech is something
which is not practiced in a manner befitting your local community standards
then again, it may be obscene. However, as with part one of The Miller Test for
a court to find something obscene it needs to fall below the standards in part
three below.

The Miller Test – Part Three.

Part three of The Miller Test states that something is potentially obscene if,
‘a reasonable person would find that the work, taken as a whole, lacks serious
literary, artistic, political, or scientific value.’ This is pretty much where
you could potentially come unstuck after all, everyone has different sexual
tastes and because of this, just because something that may be widespread such
as ‘bare backing’ (to use as an example) could potentially be considered as
obscene if you happen to have a jury who are devout practicers of safe sex.

The Miller Test – Overview.

In essence The Miller Test is a useful guideline for webmasters when it comes
to operating our sites and specifically, when it comes to choosing the types of
content we utilize on them however, for the most part The Miller Test itself is
outdated. Since the early 70’s when this test was devised there have been many
sexual practices that were once deemed obscene that have become more a part of
everyday life and accepted in to society as whole thus, what once would (or
could) have been deemed obscene would no longer be in the same sense as
something that may be deemed obscene today could be found not to be in 5 years
time.

Article written by Lee

Undeveloped Domains – Put Them To Use

Date: 2011.02.24 | Category: Domain Names | Response: 0

Often when searching for new domain names, i come across what should, in theory be a golden opportunity only to find, the domain itself has already been registered and, whilst this in itself is annoying, what is even more annoying is that the domain 404’s when typed into the browser window.

The mere fact that someone else, a webmaster no less, has thought about purchasing the same domain as what you may have means there is already value in that domain and, more importantly, you have potentially lost a sale.

So how can we capitalize on this potential lost traffic from the off-set? That is what we will look at in this brief article.

The first thing we need to do in order to start making some additional potential profit from our domain is to create a ‘generic’ holding page until such time that we have the time or, funding, to develop the site we had intended to place on our new domain name.

This holding page can take many forms depending on the type of traffic you are hoping to target with the domain itself. Ideally, you will want to have as much choice for the surfer (or webmaster) on this holding page as you can so, you need to assess the nest types of sites to use, the best use of the traffic no matter how small it could be and, more importantly, the best way to maximize your sales potential.

One good way of doing this is to split the page into three sections, two equal sized sections at the top portion of the page and, one smaller portion towards the very base of the page designed, almost like a footer.

In the two top portions you should equally distribute both surfer orientated and, webmaster orientated links both of which need to be clearly separated.

For example, the left side of the page take all of your top converting paysites and list them by niche, they don’t have to have fancy or heavy graphics, text links will suffice for now as this is only a ‘temporary’ page.

On the right hand side of the page place some of your webmaster referral linking codes with a brief description, remembering that not only surfers could hit this page but webmasters themselves.

On the ‘footer’ portion of the page, the most important section, you should put your contact details, ideally an email address and, if the domain warrants, details of how you can be reached by instant messenger. The reason for the email and instant messenger details is a simple one, if a webmaster REALLY wants the domain that you have, he, or she, might just make you an offer on it and, if they have no way to get in touch with you then, you have just lost an offer on a domain that you might not get around to using for months.

of course, in addition to utilizing the traffic you have on the domain you can also use this holding page to generate more traffic, for example, placing a banner or button exchange code on the site or, perhaps a counter. The possibilities to generate traffic to these pages are limitless depending on how you use the holding page itself.

Well, that’s the basics of domain holding pages explained and, hopefully you will have realized that no matter what you plan on doing with your new domains, after your host has added them to your server, the next thing you should do is to create a generic holding page that you can upload into the rot of the domain name and, who knows, you might end up making some money a little sooner from that unused domain name.

Article written by Lee

Are Your European Surfers Male Or Female?

Date: 2011.02.21 | Category: Promotion | Response: 0

In Europe, the domain of the Web still belongs to the younger generation, with nearly 80% of European surfers under the age of 30. This is not surprising, as Europe is culturally quite different from the US.

The older generation in Europe has typically been slower to adopt new technologies and habits compared to their American counterparts, and we can’t see this trend changing anytime soon. Cultural differences will limit Internet penetration among the older age groups.

Female Internet usage still lags in Europe, with slightly more than 20% of Web users being women. Although this difference is less pronounced in the UK, on the Continent, males still dominate the Web scene.

Our Target Audience

What does this tell us? Well, first of all, it tells us that the European audience is growing more and more each and every day but, we already knew that, what we didn’t know however, until now, was just what percentage of European surfers could be persuaded to buy porn memberships or related goods from one of our sites.

Most paysite owners will tell you that, on average the ages of their members range from 25-30 and, as such, the European market could potentially supply a vast majority of these signups if, they got the overall balance of their sites right.

The Solution

As you should already know by now, the European porn surfer has different expectations to its US counterpart, they wont give out personal information as readily as American surfers, this includes their email address so, this rules out sending them to ‘For Free’ programs, they are also getting really pissed-off at having to download dialer programs to access porn, heck, the average phone bill in Europe is almost double what it is in America, why antagonize these people even more? They know they are overlooked when it comes to porn surfing so we need to stop neglecting these surfers, get a site translated into a foreign language, broaden your horizons, tap into an as yet ‘untamed market’ I feel certain that if you take a few basic steps your bottom line can be increased significantly, it all comes down to this…..

Do you have the balls to try something new?

Article written by Lee.

Organizing Your Hard Drive And Server

Date: 2011.02.24 | Category: Hosting | Response: 0

We have probably all done it at some point, we get in such a hurry to upload our new site that we have just spent the last 20 minutes building that we don’t think about maintaining the site at a future date or, worse still, we need to change a site we built 6-8 months ago and can not remember where we uploaded it to.

By organizing your server from day one of your steps into becoming a webmaster you will, inevitably, save yourselves a lot of time in the long term future of our business model.

Lets take a look at how we can accomplish this ‘organization’ though.

On your hard drive you need to have a ‘central’ location for all of your online files and folders, what better place to keep this than in a folder named ‘Online’ of course, this is just an example but it will son become apparent to you that this is probably the most logical folder name to use.

Now, within this folder you are also going to need to have a few sub folders, i would suggest using a folder for each of the domains that you own so for example, for your first domain, you would name it myfirstdomain.com, your second would be named myseconddomain.com etc.

Within these domain folders you will also need to have a selection of sub folders again, I would suggest names for these folders such as /html/, /scripts/, /articles/, you are now well on the way to organizing your server.

In addition to these sub folders you will also need to create sub folders for your images that you will be using on your sites, I would suggest using the names /banners/ and of course, /images/ for these two folders, you now know that the /banners/ folder contains all of the buttons and banners you will use on your sites and the /images/ folder contains all of the .jpg and .gifs you will use. Inside the /images/ folder, it might also be advisable to create a sub folder called /thumbnails/ which, you can store your thumb nailed pictures in if required.

One other advantage to organizing your folders and sites in this manner is that over time, it will assist you when it comes to dealing with hot linkers. Instead of having to find the paths to all of your individual image directory, you know instantly where you put them, without the need of logging onto your server.

Ok so you now have a semi-organized folder structure on your HD, so far we hopefully have a folder structure that looks somewhat like this:

C:/online/myfirstdomain.com/

C:/online/myfirstdomain.com/html/
C:/online/myfirstdomain.com/scripts/
C:/online/myfirstdomain.com/articles/

C:/online/myfirstdomain.com/html/Banners/
C:/online/myfirstdomain.com/html/Images/
C:/online/myfirstdomain.com/scripts/Banners/
C:/online/myfirstdomain.com/scripts/Images/
C:/online/myfirstdomain.com/articles/Banners/
C:/online/myfirstdomain.com/articles/Images/

So, hypothetically, if you created a article called ‘Article One’ you would find this in the following place on your HD:

C:/online/myfirstdomain.com/articles/articleone.html

See how easy that was to find on your hard drive?

Of course, on your server the folder structure will be no different so, your structure will be mirrored EXACTLY from your HD to your SERVER I.E.:

/usr/www/sites/myfirstdomain.com/articles/articleone.html

Not only will you make your server layout a lot easier to navigate but, it should, in theory, save you time when submitting your sites to the search engines, free for all’s etc as, in your head, you will already know the location to any single page.

Try this as an example…

You have created an article site called ‘Online Marketing’ on your third domain, where is it located?

That’s right, you will find it at http://www.mythirddomain.com/articles/onlinemarketing.html

How much time would you have usually spent logging into your server trying to find this page?

One other MAJOR advantage to keeping your server and HD structure the same is backing up your data now becomes easy as pie. you simply have to download your folders into the /online/ directory on your HD, then simply burn that entire directory to Cdrom.

Hopefully this article has given you some insight into how proper organization can be of use to you on your HD and on your server. If you are just starting out in the adult industry hopefully you will see that spending a little time to make a structuring system such as this can save you a lot of time long term.

One last question for you however, where would you find your article called ‘Marketing Shoes’ on your 56th domain name?

Article written by Lee

Using TITLE Tags effectively

Date: 2011.02.24 | Category: Search Engine Optimization, WebDesign | Response: 0

Microsoft Internet Explorer has supported the TITLE attribute for links since version 4.0. Netscape began supporting it in version 6.0

The TITLE attribute allows you to enter descriptive text about a link that’s displayed when the mouse moves over the link. For an example, move your mouse over the link below:

The HTML source code for this link is shown below:

<a href="http://www.europeanwebmasters.com"
  title="Click Here To Learn Foreign Adult Marketing">European Webmasters</a>

If your browser supports the TITLE attribute you should see a small popup box appear, similar to the way alternate text for images is displayed when you move your mouse over the image.

This attribute is similar to the ALT attribute for the IMG tag, both in its appearance and its limitations. The value of the attribute must be inside quotation marks, and it can only contain plain text (no HTML tags). You can include carriage returns in the title, and these will be displayed in the text. The maximum length of the TITLE text for Internet Explorer is very large; we’ve tested it with over 500 characters. Try to keep your descriptions below 25 words, though; any more than this can be hard to read and, because the search engine spiders can read this text you may be considered as spamming the engines.

The TITLE attribute is useful in places where your HTML design limits the length of your link text. That’s often the case for links in a navigation bar, especially if your page has a multi-column layout. Try using the TITLE attribute to give your visitors extra navigation information.

In addition you can also use the TITLE tag on standard text for extra information where you just don’t have the space to be as affluent as you would like. An example of this is shown below:

Use of the TITLE tag on plain text

The HTML code for this is also shown below:

This attribute is part of the HTML 4.0 standard. Internet Explorer, Netscape 6.x and Opera (Version 3.0 or higher) support it. However, the attribute degrades gracefully, visitors with non-supporting browsers (like Netscape 4.x) would see the link as if you hadn’t used the attribute.

As you can see from the above examples by using the TITLE tags effectively you can double, if not treble your use of keywords however, caution should be paid when using these features of the tag so that you don’t inadvertently spam the search engines.

Article Written By Lee