Building A Surfer Trap – Stage 8 – Final Stage

Date: 2011.02.21 | Category: Traffic | Response: 0

Ok people we have hit the final stage in our surfer trap, Stage 8.

All we are really going to do in this stage is a brief recap over what we have done so far along with checking that our trap is working properly.

In order for us to check our trap is working properly we need to upload it to our server if we haven’t already done so, therefore, you should do this now.

Once the surfer trap has been uploaded we now need to go to the first page, the Multi-Site FPA.

Depending on how you set up your Multi-Site FPA you should either get a pop up or not.

You should also have a counter AND a banner exchange code loading at the bottom of the page below your ‘no thanks’ link.

If this works how you want it to then this stage is working ok.

The next thing we need to check is that ALL of the links off this Multi-Site FPA are working so expect to get a lot of pop-ups while we check this.

You should click on each of the Single-Site FPA’s in turn ensuring that for every one you have a pop-up console appear.

In addition to checking the Single-Site FPA links you should now click on the ‘no thanks’ link along with the counter code and the banner exchange code on your Multi-Site and Single-Site FPA’s.

If these all load fine then this stage of the checking is complete.

Next, we need to close down any and all of the FPA’s we may have open including the Multi-Site FPA.

You should now be left with a couple of consoles, again, follow the links on your consoles including any to the counter you chose along with any banner exchange code you utilized on your consoles.

Again if these work how you expected them to, this section of the checking process is now complete.

For the next step, you need to log into your counter AND banner exchange account, you want to make sure that you have gained additional impressions and rankings from your banner and counter impressions and clicks.

Be aware however, that some counters and banner exchanges will not count multiple views and click from the same IP address so you may only show one or two additional clicks, impressions, or rankings. This is perfectly normal.

If your accounts have gained additional ranks, impressions, and clicks then this stage is completed.

Close down your consoles, you should now get the blur consoles that you created (if you used them) again, as before, check that all of the links from this consoles work.

If they do then you now have a fully complete Surfer Trap to use.

So, what next? Well there are a couple of options, you can mirror this surfer trap to experiment with your sponsors different tour pages, link your first mirror to the second tour page, your third to console free tour pages, etc.

Another good thing that you can do is to create additional Multi-Site FPA’s however, this time, create them by niche so where we have a general Multi-Site FPA at the moment you could use this same method for a Gay, Asian, Teen, etc Multi-Site FPA using the same methods we did when we created this trap.

You should always sign up for a new counter and banner exchange code for each variation of your surfer trap. This way, you get to see performance based on a new working model enabling you to decide which version of the trap works best for you.

I hope this tutorial has given you some insight into how we can generate, filter and trade traffic whilst marketing our sites effectively and, that it has given you some ideas on how you can implement even the simplest item provided to you by your sponsor to generate sales.

For those of you who have been following this tutorial I would like to thank you and wish you all the best with your new found marketing skills.

If you have any questions as always, feel free to post on the forums and we will endeavor to help you out.

Article written by Lee.

Niche Marketing – What Is A Niche?

Date: 2011.02.23 | Category: Promotion | Response: 0

The first step as webmasters we must take to become successful is to discover what our niche specialty is however, many webmasters still do not realize exactly what a niche is.

In fact, from the webmasters I have spoken to it would seem that a ‘niche’ is just another word for the main topics of pornography, Teen, Asian, Fetish, Gay, Straight, the list goes on and, whilst this list is never ending they are all niches in themselves however, you need to look beyond the top level niche and start to develop a feel, a stance of your own as to what niche you will work on for example, Asian Midgets, you probably cant get more niche than that in this day and age however, realistically, the chances of you a) being able to find the content for this niche and b) Being able to find a sponsor are remarkably thin.

That said, if you can find a niche that you like personally, whether that be she-male, midgets, straight or, gay, this will give you a solid foundation to market your sites on especially if you build on your already vast knowledge of what turns you on.

Now, onto breaking down the niche you are comfortable working in..

Lets say for arguments sake that you have chosen to concentrate on the ‘Gay’ market,, within this market (as with any other) there is a remarkable amount of ‘sub-niches’ and, these are what you need to build your business around whether you want to or not, the ‘sub-niches’ of any given adult market is where the $$$ can be earned.

Now using the gay market as an example the first few niches that come to mind are:

Twink’s – Young looking hairless 18 – 20 year olds.
Bear’s – Hairy men over the age of 20.
Hunk’s – Muscular looking guys in the age group of 20 – 30 .
Straight Guys – Yes, that’s right, gay men get off on looking at straight guys.

As you can see from the above four examples we can now start targeting our market audience a lot better.

The next thing we need to do now that we have found the niche and the sub-niche we will be working is to look for a sponsor that complements the niche of our choice, this is the hard part. Many webmasters will go directly to the highest paying sponsor and throw links up to their ‘sub-niche’ pay site not even looking at the sites tour or members area. This is a huge mistake, the first thing you NEED to do is to look over the sponsors paysites and, more importantly, the sponsors site tour AND members area. What point is there sending your surfers who are after Twink’s if, your sponsors tour has images of a load of guys over the Twink age bracket?

From this point on and, after you have chosen a suitable tour to send your traffic to you need to build up a flow of ‘niche’ traffic the chances are, if you submit your TGP gallery to an ‘all gay’ TGP that you will receive a substantial amount of unfiltered traffic making your hard work in choosing your sponsors tour worthless.

So how do you choose a traffic source that is right for you? Simple, you need to experiment, start of with your niche TGP’s, Top Lists, Links Lists etc and see what happens, how much traffic are you being sent from your chosen traffic source and, more importantly, how much of this traffic is actually clicking through to your sponsors tour. Once you can get an idea of what traffic you are being sent from what traffic source you have won more than half of the battle already.

Record EVERY possible detail about your traffic sources that you can, how much traffic they send a day, how many visits your sponsor gets, how many sales you made, what content you were using etc, etc.

Once you have a working list of data to use you can start to abuse and filter your traffic like you would have not thought imaginable, if one of your sponsors has a higher payout on Bear traffic, then you instantly know what traffic source gives you traffic for that niche and, you can utilize that information to your benefit.

The most important thing to remember however when marketing a niche is that you need to have patience, you need to use a process of trial and error and, more importantly, you need to experiment, just because TGP A sends you 100,000 hits of Twink traffic one day, it doesn’t mean you will get the same quantity of niche traffic the next.

Article written by Le

Protecting Your HTML Code With JavaScript

Date: 2011.02.24 | Category: Scripts, WebDesign | Response: 0

We all know that source code theft is wrong and covered by copyright never the less some webmasters will inevitably try to steal the work that the honest ones amongst us create.

Unfortunately, there is no sure fire way to stop people from stealing our HTML code but, we can make it hard for them.

The following JavaScript coding, when placed in your <body> tag can make it harder for the opportunistic webmaster to steal your coding.

Simply copy and paste everything below into your body tag and change the text in the var message=”” field.

<!–Start Copy–>
<SCRIPT language=”JavaScript”>
<!–
var message=”Copyright 2000 by Your Site. WARNING ! All content contained within this site is protected by copyright laws. Unauthorized use of our material is strictly prohibited.”;
function click(e) {
if (document.all) {
if (event.button==2||event.button==3) {
alert(message);
return false;
}
}
if (document.layers) {
if (e.which == 3) {
alert(message);
return false;
}
}
}
if (document.layers) {
document.captureEvents(Event.MOUSEDOWN);
}
document.onmousedown=click;
// –>
</SCRIPT>
<!–End Copy–>

Whilst this is not a sure fire way to stop the occurrence of HTML theft as mentioned already it will deter those webmasters who perhaps were there for the simplistic reason of viewing your source code.

Article written by Lee

Converting French Traffic – The Niche Paysites That Work

Date: 2011.02.21 | Category: Traffic | Response: 0

In our last article we took a look at a three (3) month period of international traffic stats and, what niches worked on German adult traffic. In this article we will do the same again except we will be analyzing what niche paysites worked best on French porn surfers.

French Traffic – Quick Analysis.

It would seem that for many of the surfers we managed to grab and filter from France that their primary interest was in Teen and the Amateur niches although, that said, we did get a few conversion on some fetish paysites, specifically fetish sites that had ‘watersports’ and ‘BDSM’ featured on the paysites tour pages.

French Adult Traffic – The Niches.

As with the German traffic we targeted in the previous article we also filtered our French adult traffic to some niche specific hub sites as well as some general hub sites to better judge which niches converted the best on French surfers the results we experienced are as follows.

Teen.

Our conversions on French teen sites were not as good as what they were for German surfers however, that said, they were good non the less. With a ratio of around 1:192 over the three month period we analyzed the French adult surfers we managed to get to our sponsors sites worked well for us.

Amateur.

With our amateur conversions the one thing we noticed was that tours that featured teens as the main focus were the ones which converted consistently, with this in mind, we did change a couple of the Amateur tours we used to see how that would affect sales towards the end of the 3 month period and, sales did drop slightly, this would backup the statements in the Teen niche made above in that, French surfers are looking primarily for Teen orientated paysites.

Asian.

The two Asian niche paysites we used didn’t have many sales overall however, we did notice that the little traffic that we sent to them converted well, as above, Asian niche sites that featured teens were again the better converters on the French traffic we received.

Ebony.

I think it is worth mentioning the ebony niche, especially when you take into account we sent less than 100 hits to French ebony paysites and, managed to get 2 sales from those hits. Unfortunately, we did not anticipate the amount of traffic that wouldn’t choose the ebony niche so we have no solid figures that are worth mentioning here or, any explanation behind how we made the sales.

Fetish.

Our French fetish traffic seemed to like the more niche specific type of tours, making us sales on Watersports, BDSM and even general fetish paysites that said, the figures we achieved with the fetish pay sites we used were disappointing as we had thought this would be the ideal niche for the French markets.

Gay.

The sales we achieved with our gay French traffic were reasonable overall, the surfers chose to signup to gay sites that featured ‘twink’ like models on the tours again, this would lend favor to the fact that overall French surfers seem to be interested in the younger generation to get their kicks.

French Traffic – The Results.

Overall we were happy with the majority of the results we received on our French adult traffic with the exception of a few bad choices on our part trying to concentrate on the Fetish side of the industry. We certainly learnt that it would appear French adult surfers are looking for Teen orientated sites over the other niches.

Article written by Lee

Favicon.ico – What Does It Do?

Date: 2011.02.22 | Category: WebDesign | Response: 0

Favicon.ico is the name of the graphic Internet Explorer 5+ uses in the address bar and when someone views their favorite bookmarks. There should be one beside the address of this page now if you are using IE5+. If you want to see favicon.ico in action among your favorites bookmark our site now by right clicking and selecting ‘Add to favorites’.

Internet Explorer looks for this file in the same directory as the HTML page currently being displayed, if it cant find favicon.ico it will then display the default Internet Explorer icon in the address bar. As for viewing of favorites, IE will check its temporary folder to see if favicon.ico is there again, if it is not located it will display the default white background with a blue ‘e’ icon.

For a webmaster there are three main advantages to using the favicon.ico ‘trick’.

The first, is that it helps to brand your site with a nice little icon that is easy to recognize.

The second, is that it makes your website more professional.

The third, is that your entry will stand out in surfers bookmarks over the others. This is especially good as, if you can get a surfer back to your site then you have another chance at making a sale.

Many internet users have a multitude of site bookmarks so, you need to use favicon.ico to give you an edge. I highly recommend using it and, now I’m going to tell you how.

First, you will need to create an icon file which is exactly 16 x 16 pixels. If the icon is larger or smaller IE5+ will just ignore it. As for the colors in it, 16 is standard. You can use more colors if you want but, the more colors you use, the larger the .ico file becomes and, the longer it takes to load.

You now know the standards the favicon.ico file has to be, now to actually create this file you can take one of two routes.

The first is to convert and existing 16 x 16 BMP or GIF graphic with 16-32 colors into an .ico file using converter software making sure to save it as favicon.ico.

You know the standards the favicon.ico file has to be, now to actually create favicon.ico . The easiest way of creating a favicon.ico file is to convert an existing 16 X 16 BMP or GIF graphic with 16 – 32 colors into a .ico file using converter software making sure to save it as favicon.ico.

Once you have created your favicon.ico file all you need to do is to upload it to any directory on your server that contains html pages. This way, when IE5+ searches for favicon.ico it will be bale to find it regardless of which page you are on.

That’s nearly all the areas of favicon.ico covers apart from, what if you want different icons for different parts of your website? Can this be done? The answer is yes it can. All you have to do is place the following HTML code between the <head> and </head> tags of your web page.

<LINK REL=”SHORTCUT ICON” HREF=”differenticon.ico”> (SHORTCUT ICON should be kept in uppercase).

Now when someone adds a web page with that code to their favorites, IE5+ will not look for favicon.ico but will look for differenticon.ico and if it’s there it will display it, if not the default icon will be displayed.

Using favicon.ico or the SHORTCUT ICON code is nice way to add a unique touch to your site, and of course will result in more repeat visitors than if you were not using it – which is always good for any webmaster.

Article Written By Le

Quick Loading Pages Plus Saving Bandwidth

Date: 2011.02.24 | Category: WebDesign | Response: 0

Have you noticed how many of the sites out there are trying to make themselves look better than they actually are by using heavy graphics and media files? The fact of the matter is this, most surfers who visit your we pages are viewing them on a screen that is between 15 and 19 inches wide, can only see 216 colors and, are on a connection of 33.6 kb per second (If they are lucky).

What Does All This Mean?

What does this mean to you as a webmaster? Simple, try this test.

Connect to the internet on a 33.6 connection, type in your url and, hold your breath. Does the page load before you need to start gasping for air? If so then you are designing your sites correctly, if not, your pages are far to big in file size.

I’m pretty sure that some of you can hold your breath for a long period of time so, here is a basic rule of web design. Your pages should, be no larger in file size than 50k in fact, I would even go so far as to say try getting your pages under 30k in size.

How Can I Get It Under 50K? 30K?

First, all your graphic images should be as small as possible. Try to get them smaller than 4k. Going up to 6k is reasonable. When designing a graphic for the web site keep in mind the number of colors being used.

I know, from designing banners myself, it was hard for me to go from millions of color to only 216. Yes, 216 is the number of colors you have on a web safe color pallet.

Use solid colors when designing your image. PhotoShop has made the gradient such a popular tool. It looks good to fade things in and out. I always see a background border made up of this gradient. I always right click on that image to see the size. The 8k-12k is not worth the space. The problem with the gradient is it uses many colors and dithering. Both take up big time K. The more color you have in an image the bigger it’s going to be.

Use design more, graphics less. For a web page to be successful it needs to download quickly and look good.

Here is the dilemma download quick or look good? Instead of designing graphics and taking pictures and turning them into jpgs to make your web page look good, try using color schemes. Use cell colors to make borders. Use the negative space on your web site. What is not there is just as important as what is there.

Remember sometimes less is more. When in doubt think of a typical visitor coming to your web page. Would that extra graphic sell them or keep them coming back again and again. If the answer is yes, by all means keep it. If the answer is “well maybe” or “it just looks good there”, yank it.

Your surfers will appreciate not waiting more then they have to. The web is here to make our life easier not to sit in front of a screen waiting for heavy web pages to download.

Article written by Lee

SEO Pyramid Scheme

Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme

Basically, we all know the importance of targeting specific keywords and phrases however, this isn’t necessarily the easiest of things to do until now…

Lets take a simple free site as our example, We know we have to have Meta Tags, Descriptions, Alt Texts and Body text on our site but how do we keep this all in within the theme of our site and, more importantly, how do we make sure we target as much of our niche traffic as needed? Actually the process itself is a simple one that has been around for many years however, very few people make good use of it.

So we have our free site all ready and waiting to be optimized for the search engines the first thing we need to do is take a look at our sites content (read as images) and make a short mental description of them so for example, if we have a teen site the pictures may be of a ‘blonde sexy teen model wearing stockings’.

That description is the basis for our keyword pyramid.

We now have to construct our pyramid based on that brief description so we start o break it down word by word for example:

Blonde
Sexy
Teen
Model
Stockings

That is our primary layer in the pyramid already completed, not so hard really was it

Now comes our second level in our SEO pyramid:

Blonde Sexy
Sexy Teen
Teen Model
Model Stockings

As you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:

Blonde Sexy Teen
Sexy Teen Model
Teen Model Stockings

Now we have our tertiary layer for our pyramid we can continue this for further layer like this:

Blonde Sexy Teen Model
Sexy Teen Model Stockings

Again, we can break this down one more level like this:

Blonde Sexy Teen Model Stockings

We now have 5 layers to our pyramid.

The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.

Take each layer in turn and, where possible include one line from each later into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.

By working through each layer of this SEO pyramid at a time you will not only discover keyword rich phrases that you could otherwise be missing out on in the search engines but, you will give your sites a theme making your chances of being listed for the correct search terms even better.

Article written by Le

Think Fresh – Work Smarter

Date: 2011.02.24 | Category: General | Response: 0

We have all experienced it at some point in our webmaster career, more often than not though, we hear about it all the time. What is it? Wanting to give in when we hit that proverbial brick wall.

Hopefully this article can offer you some help and advice when it comes to getting your sales back on track or, even getting them started at all.

Ask For Help.

The one thing that amazes me about this industry is that despite the fact we are all business competitors we are all (mostly) willing to help other webmasters out for little or nothing in return. if you hit that brick wall then imply ask for some help.

As webmasters we have a barrage of free tools readily available to us for asking the advice of others whether it is in email from your sponsors support reps, icq or even on the many industry related chat boards, by actually spending sometime to help yourself by asking others you can often see things from a new perspective and, get advice as to why thing that should be working are not.

Start Over.

So you have been doing this webmaster job for the last few months submitting to the TGP’s, building free and AVS sites but you still haven’t made a dime, something is wrong somewhere but how do you pinpoint the error? By far the easiest way to find out what is wrong is to start afresh. Head over to one of the webmaster resource sites and see what others are doing ask for advice and feedback on your sites and learn from the experiences they tell you about. Just because you might have heard the same information before doesn’t mean you shouldn’t ask about it, often one webmaster will be able to tell you an alternate way of doing something that another webmaster is. One of the best ways to get a grasp on this learning curve is to read articles and tutorials, there are thousands of them on the net from HTML to Programming and everything in-between emulate the information contained in these articles and adjust that same information to suit your needs.

Don’t Stagnate.

If you are not having success at the AVS side of the business try something else, you already have a good base for building free sites and even TGP’s just because you have never tried using these sources of traffic and income doesn’t mean you wont be any good at them.

If traffic is your problem as mentioned above, ask others where they get their traffic from and how they built it up, learn to start small and grow instead of running head first into millions of hits a month that are being wasted.

Research The Industry.

If you are thinking of quitting, before you do spend a day or two just doing a little background research in the industry, its no secret that webmasters who join the online industry today have to work two or three times harder than our peers who joined several years ago, this is and always has been true in any business. By researching the industry you should be able to find out how others that joined before you failed and, more importantly, WHY they failed, learn from those experiences.

Finally.

No matter how hard and meaningless you find the work stick at it, just because you are not making any sales it doesn’t mean you wont make any sales tomorrow or even next week / month / year. Keep turning those sites out and, soon enough, when you least expect it you’ll make a sale and, you know what… the euphoric feeling you will get will be more than enough to make you realize that you HAVE been doing something right all along.

Article written by Lee

Building A Surfer Trap – Stage 6

Date: 2011.02.21 | Category: Traffic | Response: 0

Stage 6 already!

Only 2 more stages to go after this tutorial until you have a fully functional surfer trap!

Ok as promised in the last tutorial, we are going to implement the table pages you hopefully made in our last tutorial.

You now need to signup for ANOTHER counter code. Use the same counter as you did last time and, again, make sure the URL you send the traffic from the counter to is your main Multi-Site FPA surfer trap page.

Ok, you have the new counter code, what you should do with this is place it on every one of the niche table pages we made yesterday. Nowhere else except on these pages.

Once you have the counter code placed you now need to go back to our consoles, what we are going to do is make these HTML table pages into a secondary console from off the first pop up that we get when a surfer visits any of our FPA’s.

What you should do is enter the following coding in between the <head> and </head> tags of the niche pop-ups ensuring that you choose a DIFFERENT niche to the one of your original consoles:

<!—— BEGIN CONSOLE CODE ——->
<SCRIPT language=Javascript>
<!–
var exit=true;
function exitcnsl()
{
if (exit)
open(“http://www.yourdomain.com/tableconsolepage.html”, “tables”,”toolbar=0,location=0,status=0,menubar=0, scrollbars=0,resizable=0, width=800,height=600,top=0,left=0″);
}
//–>
</SCRIPT>
<!—— END CONSOLE CODE ——->

You need to edit the figures for width= and height= to reflect the size of your table, ideally the frame of the console should be around 3 or 4 pixels either side of your tables.

Ok now once you have added the above to your existing pop-ups you now need to add the following to the newly created table consoles between the <head> and the </head> tags:

<SCRIPT language=javascript>
self.blur();
</script>

What this will do is once the first console loads, it will immediately load a second console but, this second console should be ‘hidden’ behind the main window that is displayed. We have created a blur console.

We now have one last thing to do with this ‘blur console’ that we have just created.

Go to the HTML coding for the table ad console and add the same JavaScript to that page however, this time you DO NOT need to use the self.blur section of the instructions or, change the sizes of the console that pops.

Instead you need to add the following to the <body> tag:

onUnload=”exitcnsl()” so as an example your body tag may look like this:

<BODY BGCOLOR=#000000 onUnload=”exitcnsl()”>

Now you also need to alter the location for the console that will pop this time, you have a choice, you can send the console directly to the ARS POTD program or, you can send it BACK to your Multi-Site FPA page, at which point the surfer will be able to select another niche or leave your site.

Now remember, this surfer trap IS aggressive however, every time one of your counter codes load both from the FPA’s where we implemented them AND on the newly created table consoles we are gaining extra traffic.

If you have ANY questions at all please do not hesitate to post on the forums and myself or one of our administrators will assist you.

Article written by Lee

Straight From The Horses Mouth – Get Googlized

Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

Many webmasters wonder how to ensure their sites will be included in Google’s index of web sites. Although Google crawls more than a billion pages, it’s inevitable some sites will be missed. When Google does miss a site, it’s frequently for one of these reasons:

* The site is not well connected through multiple links to others on the web.
* The site launched after Google’s last crawl was completed.
* The design of the site makes it difficult for Google to effectively crawl its content (excessive frames, tables, etc).

Google’s intent is to represent the content of the Internet fairly and accurately. To help make that goal a reality, we offer this guide to building a “crawler-friendly” site. There are no guarantees a site will be found by our crawler, but following these guidelines should increase the probability that your site will show up in Google search results.

Do…
Provide high-quality content on your page – especially your home page.
If you follow only one tip from this page, this should be it. Our crawler indexes web pages by analyzing the content of the pages themselves. Google will index your site better if your pages contain useful information. Plus, your site has a better chance of becoming a favorite among web surfers and being linked to by others if the information it contains is relevant and useful.

Submit your site to the appropriate category in a web directory.
Listing your site in the Open Directory Project http://www.dmoz.org/ or Yahoo! http://www.yahoo.com/ increases the likelihood it will be seen by robot crawlers and web surfers.

Pay attention to HTML conventions.

Make sure that your <TITLE> and <ALT> tags are accurate and descriptive. Also, check your <A HREF> tags for errors since broken or improperly formatted links can prevent Google from indexing your page.

Make use of the robots.txt file on your web server.
This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block our crawler. Visit: http://www.robotstxt.org/wc/faq.html for a FAQ answering questions regarding robots and how to control them once they visit your site.

Ensure that your site is accessible through HTML hyperlinks.
Generally, your site is crawlable if the pages are connected to each other with ordinary HTML links. If certain areas are not linked, you may be excluding older browsers, differently-abled users, and Google. Google can crawl content from a database or other dynamically generated content as long as it can be found by following links. If you have many unlinked pages, you may want to create a jump page from which the crawler can find all of your pages.

Build your site with a logical link structure.
A hierarchical link structure is not only beneficial to you, but also to Google. More of your site can be crawled if it is laid out in with a clear architecture.

Don’t…
Fill your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages.
If your site contains pages, links or text that you do not intend visitors to see, Google considers them deceptive and may ignore your site.

Feel obligated to purchase a search optimization service.
Some companies “guarantee” your site a place near the top of a results page. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics to try and fool search engines. Be careful – if your domain is affiliated with one of these services, it could be permanently banned from our index, we have found search engine optimization software like Web Position Gold works best but, again use it in moderation.

Use images to display important names, content or links.
Our crawler does not recognize text contained in graphics.
Use ALT tags if the main content and key words on your page cannot be formatted in regular HTML.

Provide multiple copies of a page under different URLs
Many sites offer text-only or printer-friendly versions of pages that contain the same content as the graphic-enriched version of the page. While Google crawls these pages, duplicates are removed from our index. In order to ensure that we have the desired version of your page, place the other versions in separate directories and use the robots.txt file to block our crawler.

Article written by a Google employee