Building A Surfer Trap – Stage 5

Date: 2011.02.21 | Category: Traffic | Response: 0

So we hit stage 5 in this surfer trap tutorial.

It was brought to my attention this morning that we never added any ALT tags to our single FPA link so, in a change to the planned tutorial I am going to touch on this stage as, once the search engines get to our surfer traps this is going to be a crucial aspect on how highly we get ranked.

So what’s next?

Ok, now what you have to do is go back to manually editing the FPA’s (All of them!)

What you need to do is this…

Take the Multi-Site FPA first then, on ALL of the links that lead to the single site FPA’s you need to add the ALT tag. Again, in the same way as we did originally however, instead of using this tag on the images we will use this on the actual TEXT of the link so, for example the link which may be:

‘Voyeur Porn’ leading to the FPA you have for the Voyeur niche in the HTML coding will already look like this:

<a href=”mydomain.com”>Voyeur Porn</a>

Will get turned into:

<a href=”mydomain.com” ALT=”More Niche Related Keywords”>Voyeur Porn</a>

The reason we are going back over these links now and not earlier on is because you should hopefully have started to get a small amount of traffic from your counter impressions. These counters are virtually ALWAYS being crawled by the search engines due to the amount of people linking to them so, by optimizing our site at this stage, it makes it less work in getting into the search engines.

One other thing that we can now start to do (as we did a couple of stages back) is to create some more HTML pages with some tables on them, however, these will be HTML pages on their own with no images on them. Again however, you should make them 4 columns across and two rows high.

What you want to add into these tables are NICHE links so for example, taking the TEEN niche we would make eight links like:

Teen Sex
College Girls
Erotic Teens
Teen Porn
Etc
Etc
Etc
Etc…

You should do this for each of the MAIN niches so you would have a table for Teen, Gay, Mature, Asian, Ebony, Fetish and one for General and again, these should link to the NICHE FPA’s that you already have created.

These tables will be used for another console on our surfer trap however, before we implement this console we are going to have some fun with them.

Article written by Lee

Making Money From Adult Webmaster Referrals

Date: 2011.02.21 | Category: General | Response: 0

One method of income generation that is very rarely talked about in the industry is that of the webmaster, from the new webmasters to the adult industry right up to those who have been in the biz some time.

One of the easiest ways to generate ‘long term’ income is by referring webmasters to programs using your own linking (referral) codes.

However, this is for some a huge step out of their everyday site building even though it shouldn’t be.

This is what we will investigate in this article.

By now we should at least have a fair few sites online and getting surfer traffic but, how many of us get traffic from other webmasters and don’t even know about it?

The chances are, if you submit a site to ANYWHERE you will at least get one webmaster hit to it regardless of whether it is a webmaster of a TGP, Links List, Dmoz Editor etc these are all potential money makers for you.

One of the easiest ways to make money from other webmasters is to simply have a link on each and every site you build in text that says ‘webmasters’ this should be linked to a single page on your domain with a listing of various affiliate programs you use or can recommend.

Often placing a button or a banner on this page for each of the referral programs will work much better for you as the webmaster can actually see a little more information about the sponsor you are trying to make them join.

We all know of some of the big sponsors like ARS, Topbucks, Sic Cash etc etc but, what about the smaller programs that, perhaps not many webmasters know about, these would be the ideal types of sponsor to use on your webmaster page.

However, in addition to the affiliate programs you could also recommend hosting companies, content providers etc etc for example, the following companies have referral programs that you could use on this page:

Content Providers:

http://content.xphotography.com
http://matrixcontent.com
http://pixmasters.com

Hosting Providers:

http://webair.com

Message Forums:

http://arsresources.com/forum/
http://xnations.com

Traffic Generation:

http://adultbuttonexchange.com
http://pornclient.com

As you can see from the small list above, you could have more than one way for webmasters to make you some additional profits in the form of either, cold hard cash or, from some of the places, additional traffic to your sites.

Hopefully list brief article will have given you some ideas as to how you can make some additional money from webmasters visiting your site and, don’t forget, once you have the page linked on your site, it will, inevitably get into the search engines, so keyword the page up and you might start generating more webmaster traffic than you could imagine.

Article written by Lee.

Newbie Webmasters – What Is A Newbie?

Date: 2011.02.23 | Category: General | Response: 0

Newbie Adult Webmasters are something that is good for the adult industry as a whole. As more Newbie Webmasters join the adult industry the way in which things are done change and, more importantly, the way in which the newbies themselves get taught changes however, just what is a ‘Newbie’ when it comes to the adult industry? This is what we will take a look at in this brief article.

Adult Webmaster Newbie – The Differences.

Irrespective of what anyone tells you, everyone in the adult industry is a newbie its just a matter of figuring out what they are a newbie at. For example, personally i have just taken to learning PHP as a programming tool, i have never coded anything before so, i am officially a php newbie. Likewise there are webmasters who have never built a TGP gallery, they are TGP newbies, in fact, every facet of the adult industry has its own newbies some of them have been around for days whilst others have been around for many years. Going by the ‘true’ meaning of the word however, a newbie is someone who knows very little about very little.

Message Board Newbies.

At some point or other every webmaster will want to start posting on some of the industry’s message forums, whether this is to make friends or ask advice you will instantly be branded a newbie from your first post, if this isn’t the case, make sure that you give a brief history about what you do in the adult industry and, more importantly, how long you have been doing it, don’t go overboard however, just give enough information to let others know what it is you are doing on the message forum.

Newbie Adult Webmasters – Overview.

The perception of newbie webmasters is that many of them do not know what they are doing however, just because someone hasn’t heard the name before on a specific message forum this doesn’t mean the webmaster is in fact a true ‘newbie’ we all need to ensure that when using the term newbie we don’t make ourselves look like newbies in the process.

Article written by Lee

Cascading Billing – Using Multiple Payment Processors For More Profit

Date: 2011.02.21 | Category: Billing Solutions | Response: 0

‘Cascading Billing’ has been somewhat of a buzz word of late in the online industry however, there seems to be some confusion as to what this billing process actually involves or even does other than ‘process payments’ this is what we will take a look at in this brief article.

Cascading Billing – The Basics.

Simply put, Cascading Billing is a method to enable your surfers to buy membership to your site or, products utilizing multiple third party credit card processors and, other payment options. The process used, as its name suggests, is that of a ‘cascading’ feature meaning that, if you have multiple processors set up on your site and a surfers credit card is declined on your primary processor, the details will then be passed onto a secondary credit card processor where, they will either be accepted or declined and, if declined, the details can then be passed onto yet another credit card processor or, some alternate payment solution.

Cascading Billing – The Benefits.

From the initial reaction this new payment process has received in the online community it would appear that this new solution actually does work and, work well. Many companies who are adopting the ‘Cascading Billing’ process are reporting an increase in sales, some reporting upto a 20% increase over the normal procedures they used. This increase in sales also enables affiliate programs to pass the new found benefits onto the webmasters themselves through raised payouts and better sign-up ratios.

Cascading Billing – The Options.

As with any type of online payment processor or, payment system, you need to evaluate what your individual needs are and, using a cascading billing program is no different. With many solutions currently available and in development stages the choices for webmasters and program owners are growing and growing.

However, that said, first and foremost you need to choose which processors or, billing solutions you will use to begin your cascading billing. In an ideal world, you should choose two of the more reputable third party payment processors as your primary and secondary processor in addition to a tertiary payment option or, perhaps even a custom dialer solution. Generally speaking, this will give you the best way to monetize your own and, your webmasters traffic.

Cascading Payment Solutions – Overview.

When all is said and done, cascading billing offers webmasters and online e-business owners ample opportunity to increase their profits through minimal outlay either by renting the scripting that will allow you to utilize the cascading billing option (costs from $300 a month) or, having such a solution custom coded which, you can have done from as little as US$5000. Either way i am certain we will start to see many more of the top online companies offering this type of payment solution in the near future and, with some of the larger online companies already adopting this method, it is sure to start happening soon.

Article written by Lee

Building Your Own Opt In Mailing List

Date: 2011.02.21 | Category: Opt-in Mail | Response: 0

Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.

However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.

One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.

The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!

The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!

You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.

Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.

Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.

Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.

Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.

Article written by Lee.

Marketing Campaigns – Testing Your Variables

Date: 2011.02.24 | Category: Promotion | Response: 0

Irrespective of the medium, an online advertising campaign needs to be tested and optimized constantly in order to provide you with the optimum results. This is where advertising testing can play an important role in your marketing strategy. Despite the advantages to testing your online marketing campaigns, relatively few companies actually go out of their way to see what what works, what doesn’t and, more importantly, why.

Steps To Testing Your Ad Campaign.

1) Set expectations as to how you envisage your campaign to perform. This in itself will guide you’re optimization methods. An example of this is, if you expect your ad medium to get a 15% click thru rate or a, 10% conversion rate, you have justification in making adjustments to your campaign if the creative you are using does not perform to your level of expectation.

2) Don’t get tied into a campaign, If you are going to be purchasing an advertising campaign on a resource site, ensure you have an ‘out clause’. This out clause will enable you to terminate the campaign as long as it has run for a set amount of time, usually, many resources will be happy to give you an out clause especially, if after testing your marketing materials, the results you were hoping for have still not shown themselves.

3) Consider the variables in your ad campaign, usually, webmasters only think of the one variable in their advertising campaign – Price. However, there are many more variables to be looked at for example, if you are doing a mail drop, the subject line of the email, format and, copy text of the email body itself, all of these things can have a drastic effect on any given advertising campaign, at any given time and often, these can, and most probably will, fluctuate from site to site where you are purchasing ad space.

4) Stats tracking, tracking your campaign makes it easier to test and review how your advertising medium is working for you, many sites offer live stats for your ad campaigns however, some still do not, where this isn’t a problem in itself as, most companies you choose to advertise with will be more than happy to provide you with statistics as and when you need them after all, you are paying for their services and support.

5) Pull the plug on campaigns that are not performing, however, ensure you have changed your creative several times before doing so, often, you will find a simple change such as a new creative can drastically increase your marketing efforts. Also, do not just pull advertising as you feel like it, if your campaign has only been active for a week, don’t expect hundred / thousands of hits instantly, often it takes webmasters a while to realize there are new ad mediums running on the sites they visit so often.

Online Advertising – Review.

By constantly assessing and testing your advertising campaigns you can pull some interesting figures which can help you long term however, don’t rush into pulling campaigns that you have only just started. Give it a few days, change your copy text and creatives and, if that doesn’t work talk to the company, they will be able to offer you advice and help on improving your sales from your advertising medium after all, they want to keep your business.

Article written by Lee

Google – Manipulate Your Listings For More Traffic

Date: 2011.02.22 | Category: Search Engine Optimization | Response: 0

Google seems to be the Search Engine that everyone talks about almost on a daily basis however, far from being about search engine optimization and specifically about Google related SEO i wanted to touch on something new that, perhaps you would not have already thought about.

Manipulating Google Traffic.

So your site is already listed in Google but you want to increase the amount of traffic you receive, one way that we as a company have been successfully using for the last 18 months is that of manipulating the display of our clickable links in Google, how are we doing this? Simple, using ASCII character codes in your meta tags.

ASCII In Your Meta Tags.

ASCII (American Standard Code for Information Interchange) it has been proven, when used in your HTML page Meta Tags will actually display not only letters and numbers but, symbols as well, as a webmaster this can give you a great advantage over how much traffic you can pull from your Google listings and, not only Google, a few of the other search engines also read ASCII code when it is found in your Meta Tags.

Putting This To Use Practically.

A good method of putting this to use would be utilizing in your Meta Tags as follows.

<title>Site Name <ascii code here> page title</title>
<meta name=”Description” content=”normal page description”>
<meta name=”Keywords” content=”normal keywords”>

This will display a search engine listing that not only has your site name on it as well as a description but, in the position where the ASCII code will appear you will also have an attention grabbing symbol enuring that your site stands out from all the others listed on the same search engine results page as yours.

ASCII Meta Tags – An Overview.

Hopefully you have seen how adapting your current HTML page Meta Tags by placing an ASCII character code within them can benefit you for gleeming further search engine traffic to your sites and, with this new found knowledge you may well place both your sites traffic and your bottom line profits ahead of other webmasters.

Article written by Lee

Records Keeping Compliance Checklist for European Content Providers

Date: 2011.02.24 | Category: 2257 | Response: 0

More and more European Content Producers are choosing to do business with American. webmasters. While citizens of foreign countries cannot be compelled to comply with United States’ restrictions on the creation of adult material, business realities are forcing foreign content producers to consider voluntary compliance. American webmasters, painfully cognizant of the increasing need to focus on legal compliance, consistently reject foreign content that is not produced in compliance with 18 U.S.C. §2257.  Non-compliant content not only increases the risk that an underage model could slip through, but failure to strictly comply is itself a federal felony, exposing those involved to a 2-year prison term.  Given the substantial compliance motivations involved, foreign content producers are expected to adopt the U.S. requirements as the global standard for creation of sexually explicit imagery.  The following constitutes a bare minimum checklist for compliance with the requirements of Section 2257:

1) Assume that all erotic images require Section 2257 compliance:  While the law only applies to actual “sexually explicit activity,” it is ill-advised for the content producer or the webmaster to attempt to guess which images require compliance, and which can be safely distributed without compliance. Since child pornography does not require the depiction of sexual activity to meet the federal definition, such distinctions can be risky business. And, in any event, a release given by a minor normally is not enforceable.

2) Obtain a signed compliance form created by a competent attorney:  Section 2257 requires that certain records be created containing certain information. The right form is the best place to start.

3) Obtain, at a minimum, the following information from each model:

a.     Date Of Birth

b.     Legal Name

c.     All other names, aliases, nick names, stage names, and maiden names

d.     Social Security Number

e.     Copy of Government-Issued Identification containing a picture; preferably 2 pieces of identification. Note the requirement that the producer actually examine the identification document, not just the copies.

f.       Address, phone and other contact information

g.      The model’s signature

4) Require the model to execute a binding model release prepared by a competent attorney.  The images are only as legal as the model release backing them up.  If all relevant rights have not been transferred and released by a valid model release, both the webmaster and the content producer are subject to claims once the content is displayed on a Web site.

5) Maintain the records so that they are cross-indexed by the models’ legal names and stage names and by web page. Alternatively, provide copies of all records to the webmaster if the webmaster will act as Records Custodian. You need to discuss the particulars of this with an attorney, because each circumstance may be unique.

6) The Records Custodian should maintain an off-site backup copy of the records: What happens if there is a fire or a government seizure?

7) Include a conspicuous records custodian disclosure on all CD’s / DVD’s containing erotic imagery, including the full legal name of the custodian and physical address where the records are kept.  The disclosure should also certify that all models are over the age of 18, and include the date when the content was first created, published or republished.  Placement of the disclosure on the product should be reviewed by an attorney.

Only through strict compliance with the mandates of Section 2257 will American webmasters fully embrace content produced overseas.  The right compliance procedure will open profitable markets for foreign content producers, and result in a wider variety of adult content for both webmasters and consumers.

Article written by Lawrence Walters

Content – Keeping your members coming back for more

Date: 2011.02.22 | Category: Content | Response: 0

We know that the first battle for pay site owners is getting the traffic and the signups. But, sometimes this becomes such a focus that we forget the other battle: keeping members interested once you have them. When people pay for a membership to a site they are expecting to get their money’s worth. In return for their monthly fee they are looking for a site that encompasses quality, variety and originality.

As the web grows, so does the online entertainment industry. Four or five years ago there was only a handful of pay sites around compared to the thousands and thousands that are on the net today. Back then, you could literally put any kind of content on your sites and you would have membership, there just was not much choice out there for the connoisseur of porn. Now, potential members are more informed, they know what is out there, they know what they like, and they know what they want to see.

What has to be done to cater to these more discriminating porn shoppers? You have to give them what they want. Here are some useful tips for choosing a content provider and/or content for your pay sites that will keep the members coming back for more:

Go for the exclusive content.

You want to be able to provide your members with something that is fairly fresh and that is not pasted on every pay site on the Internet. The last thing a potential buyer wants to see is a site that is a carbon copy of half the sites out there.

Choose leased content.

Choosing leased content over buying CD’s is a good way to keep your site fresh. Most leased content providers will update their content on a bi-monthly or monthly basis. As well, with leased content, it is just a matter of adding the feed into your site. This alleviates the need for extensive extra graphic design work.

Have a wide variety of content.

Make sure that your site has a little bit of everything a potential member could want: pictures, videos, live feeds, etc. The more you have the better. Many content providers have great package deals available that will include all of these things all set up and ready to put on a site.

Choose a reputable content provider.

You want to make sure that when you choose a content provider that you do not just go for the best deal out there. You want to also look at things like: how much bandwidth they provide, what their technical support is like and last but not least, do they have good customer service.

These are just but a few helpful suggestions to follow when choosing content for your pay site. There are certainly many ways to achieve a high rate of member retention. One thing that many of our customers tell us is that they find that having a least one voyeur feed on their site great for keeping the members coming back for more. Laura’s Condo, one of our voyeur feeds, has one of the best member retention rates around. Visitors get attached to the girls, develop a rapport with them and they do not want to lose that. Hence, they will keep renewing to be able to keep their relationship going with their favorite girl.

The number one thing that pay site owners must remember is that members equal money and in order to keep the cash flow rolling in they must keep the members interested and give them what they want. By spending a little extra money to get high quality exclusive content, you will actually be putting more money in recurring memberships back in your pocket at the end of the day.

Article written by Meredith Murray

10 Ways To Promote Your Site

Date: 2011.02.21 | Category: Promotion | Response: 0

As we all know, getting productive traffic to your site can be a long and tedious task of course, there are ways to generate ‘optimized’ traffic at very little cost and time involvement. Below are just a few suggestions about how you can increase traffic to your
site and, inevitably, there are hundreds of different variations of these that will work for your site, I think the key to getting a successful traffic source is dependant on how much effort you put into it and, if you work hard and play little, you will reap the benefits tenfold.

1. Create an email discussion list. The list should be related to your web site’s subject. Place your ad on all posts and it will remind people to visit your site.

2. Prove your site is a bargain. Add a lot of free stuff to your offer or, if you’ve sold the product for a higher price before, show them the difference or, show them how much your competitors charge.

3. Make your web site more useful. Sell ad space, generate hot leads, answer visitor questions, offer free content, be news friendly, etc.

4. Make the most of each visitor. Sometimes your price is to high. You should provide a variety of similar products at different price ranges.

5. Test and redesign your banner ads till you get your desired click through rate. Once you do, join many banner exchanges and buy ad space.

6. Use holidays as a reason to get free publicity. Write a press release or article about the current holiday. It’ll have a high chance of being published.

7. Utilize the free content on the internet. Publish one article on a single web page and your main web site link then upload it as a doorway page.

8. Test your new products on the bottom of your home page. You don’t want to take away hits from your best selling products until others are proven.

9. Make commissions without joining an affiliate program. Just propose a joint venture offer to web sites that don’t have affiliate programs.

10. Persuade other web sites to link to yours. It can improve your search engine ranking. Just offer them something of value in return.

Article written by Lee.