Converting Italian Adult Traffic – The Niche Paysites That Work

Date: 2011.02.21 | Category: Traffic | Response: 0

Continuing with our article series of country specific traffic and which niches work for the various global markets in this article we will take a look at some of the most complicated traffic to ‘work’ Italian Adult Surfers. The reason I say most complicated is for the simple reason that, to date there are very few Italian paysites this makes it harder for us as webmasters to tap into these markets especially if we ourselves, do not know what the Italian surfer is after. That said, lets get on with the article.

Italian Traffic – Quick Analysis.

As already mentioned surfers from Italy are hard to pre-qualify given that there are very few sites catering to this European market at the present time, this means that there are no sources of background information to look at or, statistical analysis’s available from other paysites.

Italian Adult Surfers – The Niches.

For one of the most affluent international markets going it comes as a surprise to see that there are almost no localized pay sites for the Italian market this made our initial filtering of the Italian traffic much harder opting for translated free sites over paysite tour pages to send the traffic to itself then, once they hit the free sites either choosing to send them back into our central hub or, to the US version pay site of the niche free site they were visiting. That said here are the results from the previous 3 (three) months of traffic that we observed.

Ebony.

The Ebony niche would appear to be the most consistent converting niche on Italian traffic however, given that almost all of the niches we used on the Italian surfers were quite evenly spread for sales (Ebony was only 5 sales in front) this, I am sure is not a good indicator and, likewise with the Japanese and Chinese traffic, this is an area of international adult marketing that should ideally be re-visited at a later day.

For Women.

Even more surprising than the fact there are very few localized paysites for Italy was the fact that the ‘For Women’ niche converted just as well as the other niches we used for our Italian traffic, of course, this at first would seem to indicate that the vast majority of surfers we had on our sites from Italy were female however, as we all know, the Straight male niche is big in gay so, there is a chance the sales we got from our Italian traffic to the For Women niche paysites we used were equally male and female.

Softcore General.

(Softcore Adult Tours) The other strange thing we noticed was that paysites we offered to our Italian surfers that were Hardcore in nature didn’t convert as well as the paysites that had softcore tours, this would lend itself to the fact that Italian porn surfers are not looking for hardcore – quite different to most other country traffic sources.

Tranny.

The transsexual niche paysites that we offered to the Italian surfers also had some good results again, this is strange given that almost every other countries surfer we sent to a tranny site didn’t convert. One other thing that comes up with this and, given the fact that the for women niche paysites we used had good results would be that perhaps the Italian surfers are interested in the more obscure niches available on the adult internet.

Italian Adult Traffic – An Overview.

All in all, as stated at the beginning of this article the Italian surfers would certainly appear at first glance to be more varied and obscure in their sexual preferences than other countries whom appear to have clear cut, well defined ‘types’ of site that interest them.

I think as mentioned above Italian traffic needs to be looked at in more depth in a future article as, to my surprise the traffic didn’t work on the niches that previously converted well for the same amounts and quality of traffic.

Article written by Lee

Domain Name Registrars – Saving Your Business

Date: 2011.02.22 | Category: WebDesign | Response: 0

The one thing that all webmasters rely on to make their money is something that all of us have, a domain name however, what would or should happen to your domain names when and if, your registrar files for bankruptcy or just disappears, surprisingly enough i do not recall this ever happening in the industry to date however, being prepared for the worst case scenario is always a good thing.

Prevention Is Better Than A Cure.

As the age old adage goes.

The first thing that you should do before even registering a domain name is to check out the background of the company you are considering using, you need to ask yourself a variety of questions about this company including the following:

1) Is the registrar ICANN accredited?

ICANN (Internet Corporation for Assigned Names and Numbers) is a non profit corporation which was formed to assume the responsibility over the IP and entire domain name structure as we know it. This in essence means that if your registrar is ICANN accredited then you at least know your domain name registration will be handled professionally and, should be reasonably secure so far as your registrar going out of business.

2) What are you paying for?

Many of the domain name registration companies packages vary greatly, with some companies you register a domain yourself, some companies register it on your behalf and, others will register your domain including some form of hosting etc, check with the company you are using to see what added services and support features they offer.

3) What is their transfer policy?

Some domain name registration companies have specific policies so far as transferring domains to other companies, registrars and, individuals go. Check with your registrar before you buy your domain to see what this process involves and, as always, check with one of the other registrars to see which registration company offers the best ‘bang for your buck’.

Saving Your Name – Help And Advice.

First and foremost, if you discover your domain name registrar has closed its doors you should immediately send an email to them and ensure you keep a copy of this email for your own records, ask them what is happening and, more importantly, what controls / access you still have available (if any) to manage your currently registered domains.

Usually, you will receive some form of communication within a few days from your registration company letting you know what is happening and how you can continue to use your domain name.

In most cases, when a domain name registrar company closes what you will find is that they will already be in the process of transferring the management of your domain to another registration company.

If however, you are still able to control the domain yourself then you should immediately seek out a new registrar with whom you can manage the domain / domains that you own. At this point you should contact them and ask if they have any fast track solution to transferring your domain to their company.

If All Else Fails.

If after everything else you are still at a loss as to how your domain name transfer or registration is being handled then you should contact ICANN ( http://www.icann.org ) directly. Ultimately it is their responsibility to ensure that once you have registered a domain name, you are able to access it as you would like, in most cases however, contacting ICANN is always the last move you should make and, only use this form of information should you exhaust all other methods mentioned above.

Article written by Lee

Domain Name Renewals – The Basics

Date: 2011.02.22 | Category: Domain Names | Response: 0

As an adult webmaster there is one thing that we all own which we build our businesses on, a domain name and, with this comes the responsibility to ensure that as long as we are running our business from any given domain that we ensure they are constantly under our control this is where domain name renewsl come into play.

Domain Name Registration Periods.

Almost all reputable domain name registrars will allow you to purchase a domain for anywhere between one and ten year periods. Many webmasters however only choose to register their domains for one year at a time and this, is where many webmaster can run into problems with their domains. More often than not webmasters will either forget to renew their domain names completely or, are not aware that they are even coming up for renewal. For this reason it is usually best to ensure that you register your domains for a minimum period of two years, this gives you a good time frame to start using the domain as well as ensuring you have enough funds available by the time the domain name comes due for renewal.

How To Stay On Top Of Your Renewals.

The simplest way to ensure that you keep on top of the domain names you own and when they are due for renewal is to keep a written document detailing as much information as possible about your domains, this document should include information such as the domain name itself, the registrar you used to register your domain name, the cost of the domain name and, most importantly, where the domain is pointing to, the period of registration and, the date when the domain needs to be renewed. By having this information readily available and, by keeping this document up to date with each new domain name purchase you should be able to ensure that no matter when your domain/s become due for renewal that you are on the ball with paying the domain name renewal fees.

Domain Name Renewals Overview.

Regardless of when you register a domain name the one way you can be sure to be the owner of the domain for years to come is to ensure that you keep accurate, detailed records of each domain name purchase, whether you keep this written on a calendar, on a piece of paper or, somewhere else, you should make part of your monthly routine checking this document and making sure that the domains you own are all fully working and, more importantly, are fully paid up.

Article written by Lee

Typography Know How

Date: 2011.02.24 | Category: Writing | Response: 0

Our web sites are nothing without content, and most content is comprised of simple text. Many web designers neglect to pay attention to their typography, and it shows. Proper typography varies based on where the text is and what purpose it serves. Although there are no rules etched in stone, there are a few general techniques that should be followed. Although some of these tips may seem elementary, many of them are not followed.

Headings.

Clearly, headings should be larger, by 1 or 2 font sizes, than your body text. You may consider bold, but be cognizant of the letter width. Arial Black, for example, may create letters too fat for your taste. When using colors, be sure the colors contrast well with the background color of your site. Black and dark gray do not contrast well, while black and white (or light gray) work quite well. Sometimes, even a simple color change can create useful headings.

Also be sure to cascade your headings. A main heading, for example, would be larger than subheadings. This effect creates a sense of emphasis and flow to the information.

Do not italicize your headings. Italics are meant to underscore particular content, but since the text is a heading and of larger size anyway, italics are redundant and often make the text difficult to read.

Fonts.

The default is Times New Roman, which works fine, but many think it is boring. I have experimented with Arial, Georgia and Verdana, and have found Verdana the most readable font face available. This is a personal preference, but fonts should be restricted to the above four to ensure compatibility between all users of your web site. If your user’s browser does not support your font choice, their browser will revert to its default. Since browsers have increased support for CSS, or Cascading Style Sheets, whenever possible, use CSS to define your fonts, rather than HTML’s <font> tag. Also, be sure to keep your font sizes large enough for visitors of all ages and eyesight’s.

Stress Styles.

Avoid using all capital letters within your text, as it makes it difficult to read and implies you are shouting at the reader.

To stress words within your body text, decide on a format and stick with it. Some choose bold, while others choose italics or underline. My personal favorite is italics, but any of these can work well. Be careful when using underline, however, as it can be mistaken for a link. In addition, do not overuse these stress styles.

Entire body text should not be bold. Bold, like italics, is used to emphasis words, and usually an entire body of copy should speak for itself in regularly styled text. I like to use CSS to space my body text out a little to increase readability.

Article written by Lee

Mirroring Adult Sites – Stage Three

Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

So we hit stage three of our tutorial in this stage we are going to make some pages for our top 5 AVS systems. However, as we did in the last tutorial with the new TGP galleries we created we are going to use the same content and same pages that we have already built. On with the tutorial…

Anyone who build AVS sites will know that you need to have a standard site layout. This usually consists of an entry page (or a warning page), a navigational page (or in our case our menu.html page) and some gallery pages.

So the first thing we need to do is open up the warning page. Once this page has been opened we now need to do some editing of the page, what I would suggest is moving the warning text to the lower half of the page and at the top making some ‘juicy’ sales text, depending on the niche you are targeting with this site you may also like to add a couple of the original thumbnail images at the VERY top of your page however, these should NOT be linked to the full size image.

Once you have edited your page to a reasonable standard for the AVS you now need to save this page in the /FreeSite/AVS/ folder that you originally created on your HD. I would suggest saving the page as something like avs1.html or the name of the AVS you will be using this page for.

Once you have done this you now need to duplicate this page but save it as a different name in again, in the /FreeSite/AVS/ folder so you will end up with avs1.html, avs2.html, etc.

At the moment these AVS pages have no AVS script on them so, we need to visit the AVS system we are going to be using and fill out the details to have the AVS generate an AVS signup page script for us. Once we have the coding that the AVS provides we now have to place this on our avs1.html page. You should repeat this for each of the AVS’s you wish to use and save each instance of the generated AVS script to a separate AVS*.html page.

be aware, that when you are putting your information into the AVS to generate the script, you should enter the ‘members area url’ as the page we created for our navigation so, the AVS script location will be /FreeSite/AVS/avs1.html and, the members area page will be, /FreeSite/Menu/menu.html.

Once you have placed the script on our avs.html pages you should now have the following sites ready:

1) 50 Pic Free Site With Pics On HTML Pages.
2) 5 TGP Galleries With Pics On HTML Pages.
3) 5 AVS Entry Pages.

Now we are starting to see how using one set of content can amount to a mass of sites all of which can be sending traffic to our sponsors and, to our surfer trap.

This is where stage three of our tutorial ends however, in our next tutorial we will continue to make some more sites and in an effort to get some traffic we start to play with the ones we have currently created.

Article written by Lee

Protecting The Kids – Europe’s Role

Date: 2011.02.24 | Category: 2257 | Response: 0

As adult webmasters we have certain obligations we must fulfill daily whether these be, legal or moral.

One issue that is constantly cropping up in our industry is that of minors (Children) accessing adult websites and, more importantly, the ease of which they can do.

Recent figures released by one of Europe’s top internet analysis companies show that children in Europe and, specifically within the United Kingdom are more likely to visit a website and that, ‘showing that around one in five Internet kids (290,000) check out the sex sites’.

These figures are certainly alarming to say the least, bearing in mind they are specifically talking about the United Kingdom, that leaves a vast majority of Europe, as yet, un-analyzed.

We should all adapt to new methods in order to protect minors from accessing our site whether that includes placing your sites behind AVS systems which, in my opinion is one of the best ways and, most profitable of protecting minors or, utilizing ‘web safe’ software packages that are available to block access to adult sites completely we all need to adopt these practices.

The fact of the matter remains that, in this day and age, no matter what precautions we take in order to prevent access there will, undoubtedly, be a majority of children who can and will, get access to adult sites.

Does that mean we should compromise on the quality of our sites? No
Does that mean we need to think harder about how we develop our sites? Yes

It takes very little effort to subscribe to the services to block access and, you can get a single line of code to place within your html from ICRA which will at least, deter underage surfers from accessing your sites.

In addition to the above mentioned service, you can also place a link on your warning page/s to the following services for parents to block access from children to our sites, SAFESURF, CYBERPATROL, NETNANNY and, SURFWATCH amongst others. Its not just about utilizing software and ratings on our sites though, we can go much further than that and, for instance, using nothing but softcore content on our sites will protect to some extent the materials available to children but, in addition you will also notice your conversion ratios will go up! I have and, I’m sure you have, heard it time and time again.. Make them ‘Pay for pink’ and, by using softcore images on your sites that’s exactly what you are doing.

I for one certainly hope that you take heed at this article, protecting our children is paramount if, we are to succeed in the business, it is getting harder and harder to control who accesses our site but, we can at least take a step in the right direction.

Article written by Lee

Using .htaccess Effectively

Date: 2011.02.24 | Category: WebDesign | Response: 0

The .htaccess file is an ASCII text document that can be placed in any directory on your site. It can be used to control access to files and directories, and customize some server operation in your site. A .htaccess file can be created in any word processor but must be saved as text only. You must use FTP software in ASCII mode to upload or edit your .htaccess file. For the examples provided here, place the .htaccess file in your root directory.

There are a variety of functions that you can control using .htaccess some of the more useful of these are explained below:

Custom Error Messages.

Add the following to the .htaccess file::

ErrorDocument 404 /notfound.html

After “ErrorDocument” specify the error code, followed by a space, and then the path and filename of the .html file you would like to be displayed when the specified error is generated, each specific error code is detailed below with the recommended codes to be used in the .htaccess file in bold :

200 OK
206 Partial content
301 Document moved permanently
302 Document found elsewhere
304 Not modified since last retrieval
400 Bad request
403 Access forbidden
404 Document not found
408 Request timeout
500 Internal server error
501 Request type not supported

Using the codes above your error section of the .htaccess file should look like this:

ErrorDocument 301 /notfound.html
ErrorDocument 400 /notfound.html
ErrorDocument 403 /notfound.html
ErrorDocument 404 /notfound.html
ErrorDocument 500 /notfound.html
ErrorDocument 501 /notfound.html

Redirect to a Different Folder.

Add the following to the .htaccess file:

RewriteEngine on
RewriteRule ^/oldfolder(.*)$ /newfolder/$1 [R]

This redirects the user from /oldfolder/anyfile.html to /newfolder/anyfile.html, when the .htaccess file is uploaded to the otherwise empty “/oldfolder” directory.

Denying User Access.

Add the following to the .htaccess file:

<Limit GET>
order allow,deny
deny from 000.00.00.
deny from 000.000.000.000
allow from all
</Limit>

This is an example of a .htaccess file that will block access to your site to anyone who is coming from any IP address beginning with 000.00.00 and from the specific IP address 000.000.000.000 . By specifying only part of an IP address, and ending the partial IP address with a period, all sub-addresses coming from the specified IP address block will be blocked. You must use the IP addresses to block access, use of domain names is not supported

Redirect a Machine Name.

Add the following to the .htaccess file:

RewriteEngine On
Options +FollowSymlinks
RewriteBase /
# Rewrite Rule for machine.domain-name.net
RewriteCond %{HTTP_HOST} machine.domain-name.net $
RewriteCond %{REQUEST_URI} !machine/
RewriteRule ^(.*)$ machine/$1

This will redirect requests for the machine name machine.domain-name.net to the directory machine on the site domain-name.net.

Different Default Home Page.

Add the following to the .htaccess file:

DirectoryIndex filename.html

Then a request for http://domain-name.net/ would return http://domain-name.net/filename.html if it exists, or would list the directory if it did not exist.

To automatically run a cgi script, add the following to the .htaccess file:

DirectoryIndex /cgi-local/index.pl

This would cause the CGI script /cgi-bin/index.pl to be executed.

If you place your .htaccess file containing the DirectoryIndex specification in the root directory of your site, it will apply for all sub-directories at your site.

Preventing Hot Linking.

Add the following to the .htaccess file:

# Rewrite Rule for images
RewriteCond %{HTTP_REFERER} <URL of page accessing your domain>
RewriteRule ^(.*)$ http://<same as above URL>

You would replace the <URL of page accessing your domain> above with the domain name and path of the page that is referring to your domain. For example: www.theirdomain.com/users/mypage/

The RewriteCond directive states that if the {HTTP_REFERER} matches the URL that follows, then use the RewriteRule directive. The RewriteRule directive will redirect any reference back to the referring web page.

Using the above you should, safely be able to publish your sites on the internet knowing that you will not be privy to bandwidth thieves via hotlinking and also, that you will not lose any traffic through pages that are ‘not found’.

Article Written By Lee

Marketing Campaigns – Testing Your Variables

Date: 2011.02.24 | Category: Promotion | Response: 0

Irrespective of the medium, an online advertising campaign needs to be tested and optimized constantly in order to provide you with the optimum results. This is where advertising testing can play an important role in your marketing strategy. Despite the advantages to testing your online marketing campaigns, relatively few companies actually go out of their way to see what what works, what doesn’t and, more importantly, why.

Steps To Testing Your Ad Campaign.

1) Set expectations as to how you envisage your campaign to perform. This in itself will guide you’re optimization methods. An example of this is, if you expect your ad medium to get a 15% click thru rate or a, 10% conversion rate, you have justification in making adjustments to your campaign if the creative you are using does not perform to your level of expectation.

2) Don’t get tied into a campaign, If you are going to be purchasing an advertising campaign on a resource site, ensure you have an ‘out clause’. This out clause will enable you to terminate the campaign as long as it has run for a set amount of time, usually, many resources will be happy to give you an out clause especially, if after testing your marketing materials, the results you were hoping for have still not shown themselves.

3) Consider the variables in your ad campaign, usually, webmasters only think of the one variable in their advertising campaign – Price. However, there are many more variables to be looked at for example, if you are doing a mail drop, the subject line of the email, format and, copy text of the email body itself, all of these things can have a drastic effect on any given advertising campaign, at any given time and often, these can, and most probably will, fluctuate from site to site where you are purchasing ad space.

4) Stats tracking, tracking your campaign makes it easier to test and review how your advertising medium is working for you, many sites offer live stats for your ad campaigns however, some still do not, where this isn’t a problem in itself as, most companies you choose to advertise with will be more than happy to provide you with statistics as and when you need them after all, you are paying for their services and support.

5) Pull the plug on campaigns that are not performing, however, ensure you have changed your creative several times before doing so, often, you will find a simple change such as a new creative can drastically increase your marketing efforts. Also, do not just pull advertising as you feel like it, if your campaign has only been active for a week, don’t expect hundred / thousands of hits instantly, often it takes webmasters a while to realize there are new ad mediums running on the sites they visit so often.

Online Advertising – Review.

By constantly assessing and testing your advertising campaigns you can pull some interesting figures which can help you long term however, don’t rush into pulling campaigns that you have only just started. Give it a few days, change your copy text and creatives and, if that doesn’t work talk to the company, they will be able to offer you advice and help on improving your sales from your advertising medium after all, they want to keep your business.

Article written by Lee

Hard Hitting – In Your Face – This Is Reality

Date: 2011.02.24 | Category: General | Response: 0

It started on terrestrial television some 5 years ago with the first episode of Big Brother, then it went from a house of captive stars to talent scouts looking to create a new pop sensation. From there we saw a variety of television series with ‘reality’ as the main focus.

It only follows suit that this popular marketing machine should hit the adult internet; and, it hit in a major way. And now, almost every major adult sponsor has one common type of site in their portfolio – a reality site.

However, one thing that many in the adult industry are not aware of is that the ‘reality’ type adult sites have been around for longer than what most realize. Before the live sex up-sells and chat rooms, Brandon Marley, a gay website owner, has had a site catering towards the gay reality niche – the premise of his site, as a gay male on the prowl, he goes to the street looking for straight guys to use as content; once he has them in the studio, he lets them work their magic and, inevitably, gets down to business, sometimes persuading the guys to have sex, sometimes, grossing them out whilst they up and flee the studio, all of this is caught on tape and published online.

Next is the web cam phenomenon. Reality at it’s utmost, watching live guys talk, strip, jerk off and discuss the most intimate desires in a chat room. The gay market flocks to reality like a moth to a flame. And surprisingly, much of the focus of ‘reality’ has been pointed to the straight adult audience, with a limited amount of gay orientated reality sites being launched.

That is until now, more and more programs and providers are coming up with reality to the gay market. The key to the on going success and growth of these sites is the, always allusive, original idea.

From M.I.L.F To D.I.L.F.

One of the popular types of reality site we saw explode was MILF (Moms I Like To Fuck). Spurred not only by the popular teenage movie American Pie, this type of reality hits a spot of desire within some surfers to days gone by where they had a secret crush on someone’s mom. Well if it’s possible that a straight man could have a crush on a mom, what about the young gay man having a crush on a dad?

“Well, if the straight markets can have MILF, why can’t the gay arena have DILF?’ asks Gary-Alan, owner of the new gay reality site DILF.com from http://www.studmoney.com.

The gay markets have been yelling they are looking for something different to sell. So rather than taking DILF to the straight adult reality markets DILF takes it’s unique flavor and gears it toward to gay market.

‘Reality sells! It is one of the freshest and highest converting niches yet. We see this from great sites like Chi Chi La Rue and Brandon Marley – two of my most favorite sites. I have been listening to webmaster for years. They are looking for something different not just in a reality sense but something that features older guys, not your typical young buff stud. I think when the idea to finally launch StudMoney came up, the first thing that was mentioned was DILF. So we’ve brought the two aspects together and given the gay market webmasters the opportunity to promote a reality site that will convert and, convert well on their traffic.” Alan tells us.

So What Are Reality Sites?

Reality sites cater to a specific target audience, those people who don’t want to see the usual porn stars that are found on almost every other site on the web. Instead, these sites offer exclusive real-life models that could next door neighbor’s sister, mother or, in the case of DILF, their father. Reality opens your site offerings, giving you the opportunity to retain surfers with frequent updates and story lines that will peak their interests. You get to set the standard of your entire site to promote not only the content but a familiarity with your core performers.

Starting Reality Site.

So how do you go about setting up a reality niche pay site? In all honesty, there is more involved than putting up a cookie-cutter site online.

First you need a concept. With as many niches available today you need something fresh. Mind you there are ideas to mimic but new sells. Once the ideas are down then you need to find content. This isn’t as easy as buying a standard CD, it has to be fresh and new so finding a good photographer to shoot exclusive custom content. Even if you decide you will shoot your own content, you will need to be sure to schedule fresh new shoots frequently. This is important with any type of site, but none more than reality.

Once you have the content aspect figured out, you need to work on designing your site. You may think that’s easy, but the regular cookie-cutter designs, that are so often seen across multiple sites, simply do not cut it. You should seriously give your site design as much consideration as you do you concept for the site itself. A unique approach to the overall layout and design the site and it the member’s area has an equal impact on your members retention rates as having unique content.

Reality Niche – Overview.

What it all comes down to is reality is here, and here to stay. From market to market, niche to niche the one thing we have seen on and offline is that audiences around the world are looking to satisfy the voyeur, the deviant or the simple curiosity that lurks just beneath the skin. So the next time your driving past the mini-mart or peak inside the dressing room at the department store, remember you’re not only in public places – you are probably walking through the next set for an upcoming reality site.

Article written by Lee

Pop Up Consoles Work – To A Point

Date: 2011.02.24 | Category: Promotion | Response: 0

As webmasters we are constantly thinking up new ways to generate sales to our sponsors however, the one medium to generating sales that has been and most likely will remain to be popular is the method of using consoles on our sites. Whether these are exit consoles, blur consoles or, on entry consoles one thing holds true, the more consoles you use, the more you annoy your surfer.

Marketing Console Numbers.

Through some research of my own i have noticed that a trend appears when the use of consoles on our sites takes effect this trend is that anything after the first console you use actually cuts your chances of making a sale in half, thus, the maximum amount of pop up consoles we should use on our sites, in my humble opinion should be two or three at the very most.

Console Sales Figures.

Okay lets take a look at some average (signups per month divided by days in the month) sales figures based on a three month period (sending roughly 10,000 hits per month).

Average signups to sponsor (A) = 113
Sales From Console (1) to sponsor (A) = 11
Sales From Console (2) to sponsor (A) = 2

The setup above uses pop up consoles in the following manner, on entering the site you get a Blur Console which hides itself behind the current page you are viewing, once you close the current page you see the blur console, once you close the blur console you see a smaller console, once you close the smaller console, the browser window closes altogether.

Evaluating The Figures.

From the above figures we can see an immediate pattern, namely that console (1) makes up roughly 10% of our total sales and also that console (2) makes up roughly 20% of console (1) sales. Putting these figures into practice across further consoles will show you that by utilizing any more than 3 consoles on your sites really does not amount to any significant raise in sales unless you send a higher amount of traffic to your sites in the first instance.

Console Sales – Recap.

We have now seen that from a steady flow of traffic over a monthly period we can influence the potency of specific consoles within our exit chains and, by analyzing the figures we get from these consoles we can almost certain figure out firstly, the correct (or comfortable) amount of consoles we use on our sites and secondly, that the more consoles we add to our sites, the lower the potential sales figures will be from each subsequent console.

I will be the first person to admit that overall pop up consoles are an excellent marketing tool however, the figures above show that the more consoles we use, the less chance we have of making a sale further down the chain, use consoles wisely and they will benefit you however, abuse the use of pop up consoles on your sites and not only will be wasting bandwidth, youll be wasting a surfer too.

Article written by Lee