• Using .htaccess Effectively

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    The .htaccess file is an ASCII text document that can be placed in any directory on your site. It can be used to control access to files and directories, and customize some server operation in your site. A .htaccess file can be created in any word processor but must be saved as text only. You must use FTP software in ASCII mode to upload or edit your .htaccess file. For the examples provided here, place the .htaccess file in your root directory.

    There are a variety of functions that you can control using .htaccess some of the more useful of these are explained below:

    Custom Error Messages.

    Add the following to the .htaccess file::

    ErrorDocument 404 /notfound.html

    After “ErrorDocument” specify the error code, followed by a space, and then the path and filename of the .html file you would like to be displayed when the specified error is generated, each specific error code is detailed below with the recommended codes to be used in the .htaccess file in bold :

    200 OK
    206 Partial content
    301 Document moved permanently
    302 Document found elsewhere
    304 Not modified since last retrieval
    400 Bad request
    403 Access forbidden
    404 Document not found
    408 Request timeout
    500 Internal server error
    501 Request type not supported

    Using the codes above your error section of the .htaccess file should look like this:

    ErrorDocument 301 /notfound.html
    ErrorDocument 400 /notfound.html
    ErrorDocument 403 /notfound.html
    ErrorDocument 404 /notfound.html
    ErrorDocument 500 /notfound.html
    ErrorDocument 501 /notfound.html

    Redirect to a Different Folder.

    Add the following to the .htaccess file:

    RewriteEngine on
    RewriteRule ^/oldfolder(.*)$ /newfolder/$1 [R]

    This redirects the user from /oldfolder/anyfile.html to /newfolder/anyfile.html, when the .htaccess file is uploaded to the otherwise empty “/oldfolder” directory.

    Denying User Access.

    Add the following to the .htaccess file:

    <Limit GET>
    order allow,deny
    deny from 000.00.00.
    deny from 000.000.000.000
    allow from all
    </Limit>

    This is an example of a .htaccess file that will block access to your site to anyone who is coming from any IP address beginning with 000.00.00 and from the specific IP address 000.000.000.000 . By specifying only part of an IP address, and ending the partial IP address with a period, all sub-addresses coming from the specified IP address block will be blocked. You must use the IP addresses to block access, use of domain names is not supported

    Redirect a Machine Name.

    Add the following to the .htaccess file:

    RewriteEngine On
    Options +FollowSymlinks
    RewriteBase /
    # Rewrite Rule for machine.domain-name.net
    RewriteCond %{HTTP_HOST} machine.domain-name.net $
    RewriteCond %{REQUEST_URI} !machine/
    RewriteRule ^(.*)$ machine/$1

    This will redirect requests for the machine name machine.domain-name.net to the directory machine on the site domain-name.net.

    Different Default Home Page.

    Add the following to the .htaccess file:

    DirectoryIndex filename.html

    Then a request for http://domain-name.net/ would return http://domain-name.net/filename.html if it exists, or would list the directory if it did not exist.

    To automatically run a cgi script, add the following to the .htaccess file:

    DirectoryIndex /cgi-local/index.pl

    This would cause the CGI script /cgi-bin/index.pl to be executed.

    If you place your .htaccess file containing the DirectoryIndex specification in the root directory of your site, it will apply for all sub-directories at your site.

    Preventing Hot Linking.

    Add the following to the .htaccess file:

    # Rewrite Rule for images
    RewriteCond %{HTTP_REFERER} <URL of page accessing your domain>
    RewriteRule ^(.*)$ http://<same as above URL>

    You would replace the <URL of page accessing your domain> above with the domain name and path of the page that is referring to your domain. For example: www.theirdomain.com/users/mypage/

    The RewriteCond directive states that if the {HTTP_REFERER} matches the URL that follows, then use the RewriteRule directive. The RewriteRule directive will redirect any reference back to the referring web page.

    Using the above you should, safely be able to publish your sites on the internet knowing that you will not be privy to bandwidth thieves via hotlinking and also, that you will not lose any traffic through pages that are ‘not found’.

    Article Written By Lee

  • Cascading Billing – Using Multiple Payment Processors For More Profit

    Date: 2011.02.21 | Category: Billing Solutions | Response: 0

    ‘Cascading Billing’ has been somewhat of a buzz word of late in the online industry however, there seems to be some confusion as to what this billing process actually involves or even does other than ‘process payments’ this is what we will take a look at in this brief article.

    Cascading Billing – The Basics.

    Simply put, Cascading Billing is a method to enable your surfers to buy membership to your site or, products utilizing multiple third party credit card processors and, other payment options. The process used, as its name suggests, is that of a ‘cascading’ feature meaning that, if you have multiple processors set up on your site and a surfers credit card is declined on your primary processor, the details will then be passed onto a secondary credit card processor where, they will either be accepted or declined and, if declined, the details can then be passed onto yet another credit card processor or, some alternate payment solution.

    Cascading Billing – The Benefits.

    From the initial reaction this new payment process has received in the online community it would appear that this new solution actually does work and, work well. Many companies who are adopting the ‘Cascading Billing’ process are reporting an increase in sales, some reporting upto a 20% increase over the normal procedures they used. This increase in sales also enables affiliate programs to pass the new found benefits onto the webmasters themselves through raised payouts and better sign-up ratios.

    Cascading Billing – The Options.

    As with any type of online payment processor or, payment system, you need to evaluate what your individual needs are and, using a cascading billing program is no different. With many solutions currently available and in development stages the choices for webmasters and program owners are growing and growing.

    However, that said, first and foremost you need to choose which processors or, billing solutions you will use to begin your cascading billing. In an ideal world, you should choose two of the more reputable third party payment processors as your primary and secondary processor in addition to a tertiary payment option or, perhaps even a custom dialer solution. Generally speaking, this will give you the best way to monetize your own and, your webmasters traffic.

    Cascading Payment Solutions – Overview.

    When all is said and done, cascading billing offers webmasters and online e-business owners ample opportunity to increase their profits through minimal outlay either by renting the scripting that will allow you to utilize the cascading billing option (costs from $300 a month) or, having such a solution custom coded which, you can have done from as little as US$5000. Either way i am certain we will start to see many more of the top online companies offering this type of payment solution in the near future and, with some of the larger online companies already adopting this method, it is sure to start happening soon.

    Article written by Lee

  • Building Your Own Opt In Mailing List

    Date: 2011.02.21 | Category: Opt-in Mail | Response: 0

    Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.

    However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.

    One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.

    The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!

    The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!

    You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.

    Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.

    Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.

    Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.

    Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.

    Article written by Lee.

  • Getting Webmaster Traffic To Your Design Site

    Date: 2011.02.22 | Category: General, Promotion | Response: 0

    Just starting in the design biz? Well you’re going to need some traffic to your design work. You need to get your name out to as many people as humanly possible. If you don’t have the contacts, then you don’t have the work. Network, communicate, and setup your portfolio. These are the 3 most important steps when starting your design company, preceding these three steps are advertising and demonstrating.

    When I first started designing, I had no clue what I was doing except for designing websites. I knew I needed clients, but had no idea where to start. I met up with a ouple of other webmasters one night. I told them I had just started and was looking for some work. They took me in and taught me the trade. They showed me a few tricks in how to design things much quicker, and also subconsciously taught me to make sure as many people as possible see my work, and that they know who its from.

    I worked with my friends for a few months when things started to get slow, so I took it upon myself to start my own company. I still got outsourced work from them, but now was taking on my own clients, but I had forgotten one important step. Advertising, the biggest step to forget. So I started posting on message boards to get my name in the dirt. I received a few clients, but nothing large. Then one day out of the blue a man came to me and wanted 4 pay sites designed. Wow, a real client at last. He said he saw my posts on a resource forum and decided to use me for his work.

    I worked for this client for about 2 months, and more and more people were coming to me. I had been doing something good, but work started to slow and finally I realized I had been working for the same few clients and had not been getting anyone else in the door. Maybe board posting wasn’t enough? Exactly, its not, I asked around to see what I could do I had gotten a few suggestions like banner trades, recip’s, work for advertising. So I did them all. And soon enough I had more clients than I could shake a stick at.

    Network.

    Talk to people, people that are in the biz. Webmasters and designers. Talk to anyone you possibly can that could further spread your name of even bring work to you. If you do not network, then don’t plan on anything coming your way.

    Communicate.

    Get on boards, ICQ, AIM, MSN, whatever. Just make sure that people see you and know you are there. Send them emails with different offers, not spam, but personal emails. Take it upon yourself to try and get your name into the field.

    Portfolio.

    If you do not have one of these, then you might as well try to sell a spider to an arachnophobe. Design some fakes sites if you don’t have anything to show. Do some banners, tours, anything that shows the potential of your work. Make sure you present it as efficiently as possible. People do not want to root around not knowing what they are looking at.

    Advertise.

    Make banners, buttons, links, ads, and anything that you can stick your name on. Get listed on any and all Webmaster resource sites, and design sites. This will help you establish a name base and let people know you are around.

    Demonstrate.

    Write articles for resource sites, create different tutorials also, this will let people know you know what your doing. The more people that like your ideas, the more they will like you. Therefore the more likely you will get work.

    Follow these steps as I did and you will be on your way to having clients beating down your door. Also, make sure you really have something to offer before trying to sell your work. Be unique in what you design and how you present it. Clients love it when their sites are different from others, obviously.

    Article written by John

  • Time Management – Organizing Your Content Purchases

    Date: 2011.02.24 | Category: Content | Response: 0

    From time to time it is inevitable that as adult webmasters there will be two things that will happen:

    1) You will buy some licensed content.

    2) You will use this content for a gallery.

    However, unless your content is organized you can end up spending to much time to make a 10 pic gallery page. This article is going to offer you some sound advice on how to organize your content from the second you take delivery of it which, will save you a lot of time long term.

    So we have taken delivery of our adult content either by download or, on cdrom what next, we could just file it away on cdrom but, by taking a little extra time to organize your content from the start you will end up not only building sites MUCH quicker but also saving time all round.

    Here are some helpful hints to get you on the way to content organization.

    1) Unzip all your content sets and, if applicable, separate them into model and niche sets.

    2) Create folders for each model and, each set of 10 images within the main model sets.

    3) Rename all your images in the 10 pic sets starting from pic1.jpg through to pic10.jpg.

    4) Crop, compress and thumbnail each image within each set of 10 that you have.

    5) create a html page that calls your thumbnails and main pics using relative urls i.e. /set1/gallery1/image1.jpg for the larger image and /set1/gallery1/thumb1.jpg for the thumbnail image.

    6) Inside each of your 10 pic/thumbnail folders place this HTML page you have just created.

    7) Burn each of the gallery folders to cdrom.

    Lets now look at what an hour spent has enabled us to do.

    Instant Galleries.

    Say we want to build a 10 pic gallery to add into a free site or an AVS site that we are building, we know we have all the galleries already made, its just a case of finding the correct gallery and uploading it to our server.

    Image Swapping.

    What happens if we need to swap an image from one of our pages to a more appropriate one for the niche we are marketing to, simple, you go to the image set you want, look for the image name and simply change the image without having to upload it as, you will now know the EXACT location on your server of the image you are changing to e.g., /set6/gallery8/image9.jpg would change to set24/gallery2/image2.jpg.

    There are of course other ways this can benefit you for example, you can plug in your galleries to any site you own if you have them all uploaded to a central content location domain.

    The benefits of organizing your content from the instant you take delivery are endless, the above is just a sample of how I have successfully saved time and effort by becoming more organized, the only limitations you have with your organizational skills are those that you impose on yourself.

    Article written by Lee

  • Utilizing All The Content You Use On TGP Galleries!

    Date: 2011.02.24 | Category: TGP | Response: 0

    Utilizing All The Content You Use On TGP Galleries!

    For the last few months i have been experimenting with a few new (but old, if ya see what i mean) ideas.

    Basically i have adapted Voltars 3x3x3 project slightly and incorporated it into the TGP/TGP2 game.

    The results have given me some of the best sales ratios ever! We’re talking under 1:60 almost consistently across all sponsors!!

    What you did is thus….

    Design a NICE 15 pic tgp gallery in a table preferably four rows high and 5 columns across.

    In the first row place one thumb in each cell (5 pics).
    In the second row place one odd sized banner in the first cell and merge cells 2,3 , 4 and, 5.
    In the cells you have merged place some descriptive text about the pics you are using in under two paragraphs and include a line of text where you MENTION the sponsors site name.
    In row 3 place one thumb in each cell (5 pics).
    in row 4 place on thumb in each cell (5 pics).
    under the table place a juicy text link.
    below this juicy text link leave a line or two and add a money bar (one row by three columns using a contrasting color to the background of your gallery page).
    ALL pics go on html pages using the same layout as your main TGP page but, without the table included.
    Repeat this process 4 times once for four different niches, saving each niche in their own sub folder for the main site i.e:

    url/sub folder/niche 1
    url/sub folder/niche 2
    url/sub folder/niche 3
    url/sub folder/niche 4

    You should now have 4 TGP galleries using 15 pics on each in four niches (60 pics in total).

    At the top of each of these main pages place a three cell one row table.

    in this table use text links to describe each niche i.e:

    Teen
    Gay
    Lesbian
    Mature

    in the template for the teen niche you use text for the gay, lesbian and, mature templates and link these to the appropriate TGP template.

    This is where the fun begins…..

    Take all four TGP niche galleries you have just made and do the following….

    Delete the first row of cells (including pics) on all TGP galleries and save the new page layout in another folder using the same navigation structure as the original ie:

    url/sub folder 2/niche1
    url/sub folder 2/niche2
    etc
    etc

    You should now have the following:

    four TGP templates consisting of 15 pics each.
    four TGP templates consisting of 10 pics each.

    Again, link these new 10 pic templates to each other in the same way as you did the 15 pic templates.

    Repeat this procedure to make the 10 pic TGP page using the original TGP page BUT, this time, delete the bottom row of cells.

    You now have the following:

    4 niche 15 pic TGP pages
    4 niche 10 pic TGP pages
    ANOTHER 4 niche 10 pic TGP pages

    Still with me?

    Its gets better….

    Take your original 15 pic TGP template and do the following…

    Delete the first and the third row of cells including all the pics and save them in ANOTHER folder using the same structure as before i.e:

    url/sub folder 3/niche 1
    url/ sub folder 3/niche 2
    etc
    etc

    Again link these in the same way as before using the text links at the top of the pages.

    What do you have now?

    4 TGP pages using 15 pics
    8 TGP pages using 10 pics
    4 TGP2 pages using 5 pics

    Can you guess what’s next?

    Take that original template again and…

    Remove the first and fourth row of cells do the same when you save it as you have done above…

    What do you have?

    4 TGP pages using 15 pics
    8 TGP pages using 10 pics
    8 TGP2 pages using 5 pics

    Do it once more using the original templates but removing the final set of 2 rows of cells you now have…

    4 TGP pages using 15 pics
    8 TGP pages using 10 pics
    16 TGP2 pages using 5 pics

    In the root of the domain where you are going to upload these pages do the following…

    Create a simplistic warning page… link this to a multi site FPA… this multi site FPA links to each of the niche (15 pic) TGP templates you have made.

    On this same fpa place an email erotica collection box, banner exchange code and a toplist counter code along with an exit console going to a MC POTD program.

    Now, what you need to do is start submitting these pages to the TGP/TGP2’s submit one a day or as many as you can until you have submitted them all.

    Ok still here?

    Next you have to duplicate ALL of the above again.

    Place the duplicate of the above into a separate set of folders/sub domains etc.

    On the new root you have created, link to another multi site FPA AND the first root index.html page.

    You now have the makings of an EXCLUSIVE 3x3x3 TGP hub which, you can leave alone and submit all of the pages intermittently to any TGP/TGP2 you wish for LIFE!!

    All the time you are adding new sections to it and building your link pop in the search engines because you are continually interlinking to each of the separate niche and relevant sub niche folders.

    Of course, you NEED to get the meta’s sorted on the first main template for this to work but, if you change all subsequent meta descriptions etc you’ll have a very reasonable listing in Google for the relevant search terms :)

    Article written by Lee

  • Basic Bookkeeping For Adult Webmasters

    Date: 2011.02.21 | Category: Forms & Contracts | Response: 0

    Knowing how much you are spending on expenses for your online enterprise each month can be a very powerful tool. Taking out that shoe box at the end of the year and giving it to the Accountant is one way. But a very simple bookkeeping system can provide you with exactly how much you made each month after all expenses. In this article I will provide you with the knowledge to setup a simple system to track your revenues and expenses. Not only will you then know exactly what your Net Income or Loss is each month but at the end of the year you will have a nice neat little package to hand your Accountant. Which will result in lower accounting fees at tax time.

    The first thing you need to do is find a way to file all receipts. Your receipts are the backup for all your transactions. Go to your local office supply store and buy an accordion file labeled with monthly slots. Each time you receive a business related receipt, file in correct month. Remember you need to file all your receipts for your numbers to be accurate. When you receive an email receipt for content or hosting print it out and file it. File sponsor cheque stubs, credit card receipts, ISP bill, etc. At the end of each month take out all your receipts and divide into revenue and expenses. Remember you must have a receipt in order to claim the expense. The receipt should show the detail of the purchase, vendor, amounts and date. Ensure that the expenses are needed or used to generate revenue for your business.

    Now the next step depends on how much detail you would like.
    Revenue-Expenses=Net Income or Loss. For a quick snapshot of the month add up the revenue receipts, staple all receipts together and put the total on the front either adding machine tape or handwritten. Repeat with all your expense receipts. You can put a quick summary of the month in a spreadsheet program. Or for a very small investment you can setup a computerized tracking system. I recommend buying a very inexpensive software such as Quicken. Most major banks, credit cards and even paypal are setup to download transactions to Quicken. You can purchase the Personal Finance version of Quicken for around $70. There are several other inexpensive personal finance software packages that you can purchase that will work as just well. But I personally prefer Quicken. The software you choose will have a list of business accounts already setup. For an adult enterprise you will need to customize the account names. This is very easy and quick to do. Add in accounts for content purchase, hosting, isp, traffic purchase, etc.

    Once a week you will open up your program download your transactions from your bank account, credit card, paypal etc. If you have an expense that you pay cash for you will need to add that transaction in. I am assuming that all your sponsor cheques are being deposited into a bank account or paypal. If you receive a check and cash it, manually add the transaction in. After you have finished entering your transactions for the week ensure that the receipts that you have balance to what you have entered in the software.

    You will be amazed at how simple it is to use a software package such as Quicken to track your revenue and expenses. These software packages come with pre-made report tools. Such as income statement, analysis of expenditures, cash flow projections. You can even setup budget numbers for your business.

    If your business consists of a lot of transactions in a month you might want to consider using a bookkeeping/accounting service. There are many online and locally owned businesses that charge a very low rate for doing small business bookkeeping. Remember you don’t need an Accountant to do general bookkeeping. Many small business owners think they need an Accountant to do the monthly bookkeeping. This could result in unnecessary fees. Depending on the size of your enterprise and your passion for numbers sometimes employing a bookkeeper to do the data entry can be a blessing! Most bookkeeping providers will even provide customized reporting based on your needs.

    Article written by Lorna

  • Promoting Safe Sex In The Adult Industry

    Date: 2011.02.24 | Category: General | Response: 0

    To most webmasters, the only thing that needs to be considered when building and marketing our websites is the layout of the site, the sponsors that they will be using and ultimately, the amount of money they will make from the site however, there is another side of the adult industry that we should also be considering, the moral side.

    Safe Sex – Morally Speaking.

    We all have our own morals and work ethics however, I think that sometimes most of us push these to the back lines a little when it comes to making a buck which is understandable however, we are in a position of power somewhat over a lot of things that many of us do not even think about, we know that for the vast amount of industry webmasters there are more than 90% of them will actively report child porn sites when they find them however, how much further does this reach and, how much harm could you potentially be doing long term?

    Promoting Safe Sex – The Issues At Hand.

    Step out of your webmaster persona for a short while now while you read this next paragraph and actually think about what is being said, all of us in our communities realize that sexually transmitted diseases and especially HIV/Aids is on the increase although maybe not reported as much the one thing that you can be certain about whether you go to a gym, a bar or a doctors is that we are constantly shown images promoting safe sex, ask yourself how you feel about that and, furthermore, ask yourself if you would have unprotected sex with someone if the answer to this question is yes then the rest of this article will be of no consequence to you however, if the answer is no, then you may like to read on.

    Safe Sex Online.

    Now we have ascertained how you feel about safe sex, why do you not promote this more often on your sites and galleries? We are giving surfers a product that will, in all likelihood fulfill their fantasy and, quite possibly, be mimicked by them at some point in the future. With this in mind I would suggest the following to you if I may. When purchasing content, try to purchase photosets where the models are practicing safe sex, if a surfer see’s a famous porn star using a condom then, ultimately, they themselves may use a condom when they next have sex. When building a site or gallery why not promote a condom affiliate program on the site, either through the use of a text link or a button or banner, not only are you being responsible but, you are also still going to make money should your surfer buy something from your condom sponsor. A good sponsor for Condoms is http://www.condomexpress.com.

    Promoting Safe Sex – The Bigger Picture.

    As mentioned in the opening paragraph of this article, more often than not, webmasters choose to go with bottom line profits over their morals however, thankfully this isn’t always the case. Whether you decide to start promoting safe sex as a method to promote condom sales or, whether you choose to promote safe sex as it is a moral that you believe in, one thing alone will stand true, by showing the surfer that sex can be safe and fun, we are definitely doing our part towards making sure that not every webmaster is seen as morel-less.

    Article written by Lee

  • Marketing Sites With Slogans

    Date: 2011.02.22 | Category: Promotion | Response: 0

    With the constant changes happening in the adult industry webmaster need to look towards alternative ways of marketing not only their own sites but the sites of their sponsors. This is where something that we have all seen daily can come in handy, what is this marketing tool? Simple, Slogans.

    Slogans – What Are They?

    A slogan is a short, memorable advertising phrase for example, ‘Just Do it’ – Nike. By utilizing a slogan on your site you are not only giving your surfers something other by which they can remember your site by but, you are actively building up your brand which, in turn, can mean more repeat traffic and ultimately, more sales.

    How To Make A Slogan.

    So now you know what a slogan is how do you go about creating one? Simple, you should think of something short, usually three to four word slogans work the best again, as with the Nike example above ‘Just Do it’ its short, sweet and memorable, try to make your own slogan fit within this guideline and you are half way done. Another thing that you may like to consider is making your slogan practical or humorous, something witty can often stay in a persons mind a lot longer than something serious, play on peoples memory and ensure they remember your brand.

    Where To Use Your Slogan.

    Now that you have thought up a slogan which you feel will work on your traffic and sites you need to consider the places where you can use it for maximum impact, the most obvious place to use your slogan is on your site design, either at the top or the bottom of your pages, make it clear and more importantly, make it stand out. In addition, if you have any banners or buttons created, ensure you utilize the slogan on those creatives, the goal is to have your slogan seen by as many people, as quickly as possible.

    Article written by Lee

  • Converting Italian Adult Traffic – The Niche Paysites That Work

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Continuing with our article series of country specific traffic and which niches work for the various global markets in this article we will take a look at some of the most complicated traffic to ‘work’ Italian Adult Surfers. The reason I say most complicated is for the simple reason that, to date there are very few Italian paysites this makes it harder for us as webmasters to tap into these markets especially if we ourselves, do not know what the Italian surfer is after. That said, lets get on with the article.

    Italian Traffic – Quick Analysis.

    As already mentioned surfers from Italy are hard to pre-qualify given that there are very few sites catering to this European market at the present time, this means that there are no sources of background information to look at or, statistical analysis’s available from other paysites.

    Italian Adult Surfers – The Niches.

    For one of the most affluent international markets going it comes as a surprise to see that there are almost no localized pay sites for the Italian market this made our initial filtering of the Italian traffic much harder opting for translated free sites over paysite tour pages to send the traffic to itself then, once they hit the free sites either choosing to send them back into our central hub or, to the US version pay site of the niche free site they were visiting. That said here are the results from the previous 3 (three) months of traffic that we observed.

    Ebony.

    The Ebony niche would appear to be the most consistent converting niche on Italian traffic however, given that almost all of the niches we used on the Italian surfers were quite evenly spread for sales (Ebony was only 5 sales in front) this, I am sure is not a good indicator and, likewise with the Japanese and Chinese traffic, this is an area of international adult marketing that should ideally be re-visited at a later day.

    For Women.

    Even more surprising than the fact there are very few localized paysites for Italy was the fact that the ‘For Women’ niche converted just as well as the other niches we used for our Italian traffic, of course, this at first would seem to indicate that the vast majority of surfers we had on our sites from Italy were female however, as we all know, the Straight male niche is big in gay so, there is a chance the sales we got from our Italian traffic to the For Women niche paysites we used were equally male and female.

    Softcore General.

    (Softcore Adult Tours) The other strange thing we noticed was that paysites we offered to our Italian surfers that were Hardcore in nature didn’t convert as well as the paysites that had softcore tours, this would lend itself to the fact that Italian porn surfers are not looking for hardcore – quite different to most other country traffic sources.

    Tranny.

    The transsexual niche paysites that we offered to the Italian surfers also had some good results again, this is strange given that almost every other countries surfer we sent to a tranny site didn’t convert. One other thing that comes up with this and, given the fact that the for women niche paysites we used had good results would be that perhaps the Italian surfers are interested in the more obscure niches available on the adult internet.

    Italian Adult Traffic – An Overview.

    All in all, as stated at the beginning of this article the Italian surfers would certainly appear at first glance to be more varied and obscure in their sexual preferences than other countries whom appear to have clear cut, well defined ‘types’ of site that interest them.

    I think as mentioned above Italian traffic needs to be looked at in more depth in a future article as, to my surprise the traffic didn’t work on the niches that previously converted well for the same amounts and quality of traffic.

    Article written by Lee

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