How To Use ALT Tags On Your Sites

Date: 2011.02.24 | Category: WebDesign | Response: 0

One simple technique can improve your search engine rank, make site navigation easier, and increase the accessibility of your site to disabled visitors. Yet, as many as 78% of sites don’t use it! Boost your site’s profile with human visitors and search engine spiders with the <ALT> tag.

Inserting ALT Text

Adding <ALT> descriptions to your <IMG> tags is quick and easy. You don’t have to do any complex HTML coding. If you can describe your image or link, then you can add ALT tags to your code.

We’ve used some examples below:

<img src="thumbnails/porn.jpg" 
  width="100" height="78" ALT="Explicit Teenage Sex Pictures">

You can also include an ALT tag when your image is a link:

<a href="porn.html"> 
<img src="thumbnails/porn.jpg" 
width="100" height="78" ALT="Explicit Teenage Sex Pictures"></a>

Ideally, your ALT text descriptions should be complete sentences, rather than a list of keywords or obscure phrase like “company logo small 2.” Remember that all visitors are likely to see (or hear) some version of your ALT text so be sure that it’s meaningful.

Optimize ALT Descriptions For Search Engines

Besides helping human visitors, ALT descriptions help you rank higher in some search engines. AltaVista and Google are two of the search engines that use ALT descriptive text when they rank Web sites. The growth of search engine/directory partnerships means that a high rank in one engine can often translate into an improved rank on its partner sites.

Search engine algorithms calculate the number of times keywords are repeated and give higher rank to pages that use them often. Keywords in the ALT descriptive text help you increase their frequency on the page. Search engines assume the terms are more relevant and important if they’re used in the page content, not just listed in the META tag.

For instance, the descriptive text in the example code uses keywords and keyword phrases from the META keyword tag: Explicit Teenage Sex Pictures. Since these are relevant to the site’s content, they’re easy to include as descriptive text.

If you’re having problems choosing relevant, targeted keywords, refer to this article, How To Pick Your Keywords. It provides helpful tips about selecting keywords and using them to improve your search engine ranking.

Make Your Web Site Sticky

ALT tags help you promote your site in another way too: they help make it “sticky.” Sticky means that visitors stay at your site longer so they see your advertising and purchase your memberships. Visitors who feel comfortable at a site will stay longer – and hopefully return more often to make further purchases.

Disabled visitors who use text-only or spoken word browsers rely on the ALT text for clues about the image’s content and function. This can be a lucrative audience: they represent a worldwide audience of 750 million and spend twice as much time online as the average user. But it isn’t just a disability issue: ALT tags make your site more accessible to everyone.

Visitors see your ALT text while the images are downloading or when they mouse over images. The descriptive text helps them decide if they want to wait for an image to download or move on to a different page. If your image is also a link, then visitors can read the explanatory text and quickly jump to the section they want.

Site navigation is easier, so impatient visitors are less likely to leave the site.

Don’t Follow The Crowd

ALT tags are a small addition to your HTML code that can make a big impact on your site. Since many of your competitors don’t use them, give your site and edge and include them on all images.

Article Written By Lee

Moving To A New Hosting Company

Date: 2011.02.23 | Category: Hosting | Response: 0

Moving to a new hosting provider does not have to be a frustrating task if done properly.

Adult webmasters usually have to upgrade their hosting services once their respective Web sites become popular, usually because their current host cannot provide an effective level of scalability or technical support or, perhaps even the cost of bandwidth becomes to high.

In order to transfer service efficiently, in the event that it becomes necessary, webmasters should ensure that all their content, including Web pages, databases and scripts, are properly archived.

You should always back up your data at regular intervals in case of unexpected data loss or hardware failure. Ensure that all data is archived recursively. This will ensure that all your data is archived and compressed in its original directories, which is very important if you want to retain the full working integrity of your Web sites.
You may also find that your new hosting company may be able to transfer the files directly from your old server to the new one you are getting with them, ask before hand if this is something that they can do for you as it is generally a lot quicker for them to do it than for you to upload the files yourself for instance, Web Air will do this work for you.

Once you have recursively archived your site, make arrangements to purchase your new hosting services. Make sure that any new solution you select includes basic services that approximate and excel the service that you where obtaining with your previous hosting provider. It makes no sense to replace your present hosting service with another Web hosting solution that equally cannot fulfill your technical or financial requirements.

The best resource to use to find a better hosting firm specific to the adult hosting industry is Adult Hosting Companies, the largest adult Web hosting resource directory with currently over 250 hosts listed.

Once your new solution is activated, upload your archived Web pages, database and scripts to the new host. You will be allocated an IP number from the new hosting company. Take time to debug and test the new site from the individual IP number, not forgetting things like your cgi scripts may need altering.

Once your site is entirely debugged and you verify that all site functionality is operative, then transfer your domain name service (DNS) servers over from your old server to your new server.

During this DNS transition period, which is referred to as the “propagation period,” your Web site will be resolved by both your new and old host, as the new DNS information about your Web site filters through the Internet globally. It typically takes about 10 days for the transfer to fully propagate around the Internet; so keep your old site running in case you get visitors whose ISP’s have cached your site on the old server.

It is important however that you retain both your old and new hosting services during your propagation period of 10 days. You will need to check your e-mail from both hosting providers since different regions of the Internet will remit e-mail to your original host while other regions will remit mail to the new server during this time.

Once a week or two have elapsed, cancel the account with the previous hosting company. Only cancel your old account when e-mail stops arriving from your old hosting provider.

If you follow these steps carefully, then your host change should be easy and stress free.

Article written by Lee

Marketing to Foreign Surfers

Date: 2011.02.22 | Category: Promotion | Response: 0

Marketing to Foreign Surfers.

What would you do if I told you that there are 3 million plus new surfers last year that you did not market too? You probably marketed your product or adult site to those that could read English well enough to be searching with English terms. How about the growing numbers of surfers with English as their second language?

According to Nielsen/Net Ratings, from September 2000 to 2001, Italy’s online population grew by 3,540,970 users: about one new user every ten seconds. Italy is just one of the non-English speaking countries that is coming online at lightening fast speed.

Are you relying on these surfers searching for your English keywords? Are you thinking that every language uses the words “porn and hardcore” and what about the finer niches like “bisexual and titties”? The best conversion is with newbie surfers just online for the first time and wanting to see adult sites and products. Those that have been around a while find out about the plethora of free porn. This means that websites do their best marketing with search engine placements of their main sites or feeder sites. If you are on your money, you are trying to work every engine for every related keyword. Now think of the keywords that you could be going for in all the worlds’ languages!

Do a bit of research in some of the common languages. If I was Italian and new to the net, the first place I would be searching is in an Italian search engine. Go to http://arianna.iol.it/ and search using the word porn and you will find 10 listings come up all in Italian. Not one is English. Even http://it.yahoo.com/ Yahoo Italia does NOT serve up your English porn site in its results.

So how do you get a piece of this pizza pie? You need at least a doorway written in Italian. You need to visit a site like http://www.adult-site-translation.com/ and find out how affordable it is for a doorway page that is put together by a foreign translator. Not only is the text for your doorway sites or even complete tours with the proper keywords but the graphics are redone where necessary. You really cannot rely on a text translator. We all have been on a site where it was obvious that the webmasters first language was NOT English and felt bad for their awkward use of words. This is not how to make a sale.

You need to be careful that you choose a professional service for your translating needs. You need to know that the translators are top notch and can not only translate your existing page/site keeping your marketing angles but they can also advise you on such things as proper wording and what a surfer from that culture would find erotic. Languages do not translate word for word. A service like Adult Site Translation has hired translators who also know how to market adult sites. They will tell you the search terms your page should be listed under and can assist you with foreign search engine optimization.

Remember the days where you were the only site in a category or niche? It was like being a pioneer and it was very lucrative. Do you want to be first to market to these growing pockets of millions of new surfers? There are new frontiers out there and finally sites like Adult Site Translation can assist you to conquer them successfully!

Article written by Susanna

Seasons Greetings For The Adult Surfer

Date: 2011.02.24 | Category: General, Promotion, WebDesign | Response: 0

How do the national and, international holidays affect our sponsors sales? More than you would think especially if you can offer your surfers something ‘seasonal’ when they hit your site. However, that said, when should you start planning for these holidays and, more importantly, how can you ensure that once you have implemented your seasonal marketing campaigns that they actually work?

Seasonal Marketing – The Basics.

Seasonal marketing is, in effect a method of changing your marketing approach around different times of the year to affect both the volume of sales you make and, more importantly, the uniqueness of the product you are offering your surfers. A good example of this is at Christmas time, many of the sponsors will provide their webmasters with banner with a holiday feel to them, perhaps using scantily clad men in Santa outfits or half naked women in elves costumes. By offering a seasonal marketing approach to your site surfers you actually increase the chances of making a sale.

Holiday Porn.

One of the best ways to offer your surfers a fresh marketing angle is to ensure that you plan for all of the major holidays throughout the year in advance so for example, as mentioned above, Christmas is a big holiday as are, New Years, Easter, Thanksgiving (US), Independence Day (US) and, Halloween. By building sites specifically for these holidays you are increasing the chances not only of building your sales but, of gaining additional traffic that you might otherwise lose out on. It has been said certainly over the last four years i have worked in the adult industry that many webmasters experience an increase in search engine traffic searching on keywords such as ‘Christmas Porn’ and, ‘Ghost Porn’ around the various holidays, build now for next year and, when the holiday season arrives, you will be one step ahead of your competition.

Seasonal Marketing Overview.

As already mentioned the holiday season especially Christmas time, can be a great way to gain additional traffic, not only from those surfers specifically looking for Christmas Porn but, also the newbie adult surfers who have perhaps only just got their first computer on Christmas day, by adding to your collection of seasonal porn sites year after year you will not only learn a lot about the way the various holidays and seasons affect your sales but, you will also be able to profit from your surfers in a way that not many other webmasters do.

Article written by Lee

Online Billing Alternatives – Token Payment Systems

Date: 2011.02.24 | Category: Billing Solutions | Response: 0

In this article we will continue our look at the various payment solutions that are available to webmasters for use on a global scale and, this time we will look at the ‘Token’ system of generating income to our sites.

Token Payments – What Are They?

Token payments, as they name suggests is a way by which your surfers can access your members area by using pre-purchased tokens as a cash alternative. These tokens are available in a variety of values ranging from US$1 to US$5 and above.

Token Payments – What Are The Costs?

The cost to the surfer (as mentioned above) can vary from solution to solution however, on average the tokens which are redeemed for payment are bought in amounts ranging from US$1 to US$5 and above, these tokens then grant the surfer access to any of the sites that uses the specific token system the surfer purchased ‘credits’ for.

Token Payments – Price Comparisons.

Okay so based on our previous articles we will again say that access to your members area costs an average of US$30 for a months access, now, using the token payment method, you are now able to set certain ‘restrictions’ immediately on the level of ‘access’ your new member can have although, the reality of it is, these restrictions are set by the token provider themselves.

Lets say a surfer has gained access to your site using a US$5 token, what can they get actually have access too – not a lot. Your surfer only has access to as much of the content in your site that his ‘credits’ or ‘tokens’ will allow him to, in fact, the token system itself is much like the current pay-per-view model only, IMHO, not as satisfying to the surfer.

back to the issue at hand, how much will you make from this surfer with the US$5 token who has just accessed your site, well, if your members area is good and you have enough content to keep the surfer there until their tokens run out of credit, then, you will make upto 95% of the initial US$5 token purchase.

The good thing about this payment solution from a webmasters perspective however, is that YOU can actually set how much time each token will last on your site. Therefore, the reality of it is, you could have a surfer join your site with a US$5 token and only see one movie file whereas, a surfer who joined with a Credit card for 30 days access, could in effect strip your site of its content and move onto the next paysite.

Token Payments – Overview.

All in all, i strongly feel that there is a place in todays adult industry for the token payment solution after all, webmasters have to limit access to the amount of content surfers are able to see for free (or cheaply) and start to ‘educate’ todays sufer that they need to spend some money in order to access ‘the good stuff’.

By allowing webmasters to control the content and value of the token payments on their sites this payment solution could, somewhat start this education process for the surfers. Whether this will be a good or, a bad thing however, will depend entirely on the amount of use these relatively new payment solutions get from both webmasters and, ultimately, surfers.

Article written by Lee

Basic Bookkeeping For Adult Webmasters

Date: 2011.02.21 | Category: Forms & Contracts | Response: 0

Knowing how much you are spending on expenses for your online enterprise each month can be a very powerful tool. Taking out that shoe box at the end of the year and giving it to the Accountant is one way. But a very simple bookkeeping system can provide you with exactly how much you made each month after all expenses. In this article I will provide you with the knowledge to setup a simple system to track your revenues and expenses. Not only will you then know exactly what your Net Income or Loss is each month but at the end of the year you will have a nice neat little package to hand your Accountant. Which will result in lower accounting fees at tax time.

The first thing you need to do is find a way to file all receipts. Your receipts are the backup for all your transactions. Go to your local office supply store and buy an accordion file labeled with monthly slots. Each time you receive a business related receipt, file in correct month. Remember you need to file all your receipts for your numbers to be accurate. When you receive an email receipt for content or hosting print it out and file it. File sponsor cheque stubs, credit card receipts, ISP bill, etc. At the end of each month take out all your receipts and divide into revenue and expenses. Remember you must have a receipt in order to claim the expense. The receipt should show the detail of the purchase, vendor, amounts and date. Ensure that the expenses are needed or used to generate revenue for your business.

Now the next step depends on how much detail you would like.
Revenue-Expenses=Net Income or Loss. For a quick snapshot of the month add up the revenue receipts, staple all receipts together and put the total on the front either adding machine tape or handwritten. Repeat with all your expense receipts. You can put a quick summary of the month in a spreadsheet program. Or for a very small investment you can setup a computerized tracking system. I recommend buying a very inexpensive software such as Quicken. Most major banks, credit cards and even paypal are setup to download transactions to Quicken. You can purchase the Personal Finance version of Quicken for around $70. There are several other inexpensive personal finance software packages that you can purchase that will work as just well. But I personally prefer Quicken. The software you choose will have a list of business accounts already setup. For an adult enterprise you will need to customize the account names. This is very easy and quick to do. Add in accounts for content purchase, hosting, isp, traffic purchase, etc.

Once a week you will open up your program download your transactions from your bank account, credit card, paypal etc. If you have an expense that you pay cash for you will need to add that transaction in. I am assuming that all your sponsor cheques are being deposited into a bank account or paypal. If you receive a check and cash it, manually add the transaction in. After you have finished entering your transactions for the week ensure that the receipts that you have balance to what you have entered in the software.

You will be amazed at how simple it is to use a software package such as Quicken to track your revenue and expenses. These software packages come with pre-made report tools. Such as income statement, analysis of expenditures, cash flow projections. You can even setup budget numbers for your business.

If your business consists of a lot of transactions in a month you might want to consider using a bookkeeping/accounting service. There are many online and locally owned businesses that charge a very low rate for doing small business bookkeeping. Remember you don’t need an Accountant to do general bookkeeping. Many small business owners think they need an Accountant to do the monthly bookkeeping. This could result in unnecessary fees. Depending on the size of your enterprise and your passion for numbers sometimes employing a bookkeeper to do the data entry can be a blessing! Most bookkeeping providers will even provide customized reporting based on your needs.

Article written by Lorna

The Curse Of The Broken Image

Date: 2011.02.24 | Category: WebDesign | Response: 0

At one time or another we have all done it, uploaded a new site only to find out that when we view the page in our browser one of the images are broken because we either didn’t link it properly or the filename wasn’t named correctly on our server.

We may think that this is a bad thing however, recent experimentation on my part has found quite the opposite.

We all search for new ways of getting the surfer to visit our sponsors in order to have them buy a membership and earn us a nice little slice of $$$ in the process but, what methods could we use that quite simply are overlooked?

One such method is that of utilizing broken images, lets be honest here, no-one wants broken image son their site, it makes the site look unprofessional but, lets think about this, on a page full of banners and graphics all nested together neatly on an FPA (Full Page Ad) what’s more likely to grab the surfers attention, a completely loaded heavy bandwidth graphic or a single solitary broken image placed in a such a spot the surfer actually notices it?

Makes you think doesn’t it. Our recent testing of this method has actually shown that our CTR (Click Through Ratio) rose slightly on a couple of sponsors we used this method on all of the sites in question had nice looking text and banners with corresponding thumbnails leading tot he full size image but, upon deliberately leaving an image off the server thus resulting in the ‘appearance’ of an erroneous broken graphic the spot where that image should have been was were a great deal of our click throughs came from.

I am not saying you should immediately go and delete all graphics from you pages but, a single, well placed broken image on a free site can work wonders in getting traffic off your site and to your sponsors pay site tour which ultimately, is what we want to happen at the EARLIEST possible time.

Article written by Lee

Using TITLE Tags effectively

Date: 2011.02.24 | Category: Search Engine Optimization, WebDesign | Response: 0

Microsoft Internet Explorer has supported the TITLE attribute for links since version 4.0. Netscape began supporting it in version 6.0

The TITLE attribute allows you to enter descriptive text about a link that’s displayed when the mouse moves over the link. For an example, move your mouse over the link below:

The HTML source code for this link is shown below:

<a href="http://www.europeanwebmasters.com"
  title="Click Here To Learn Foreign Adult Marketing">European Webmasters</a>

If your browser supports the TITLE attribute you should see a small popup box appear, similar to the way alternate text for images is displayed when you move your mouse over the image.

This attribute is similar to the ALT attribute for the IMG tag, both in its appearance and its limitations. The value of the attribute must be inside quotation marks, and it can only contain plain text (no HTML tags). You can include carriage returns in the title, and these will be displayed in the text. The maximum length of the TITLE text for Internet Explorer is very large; we’ve tested it with over 500 characters. Try to keep your descriptions below 25 words, though; any more than this can be hard to read and, because the search engine spiders can read this text you may be considered as spamming the engines.

The TITLE attribute is useful in places where your HTML design limits the length of your link text. That’s often the case for links in a navigation bar, especially if your page has a multi-column layout. Try using the TITLE attribute to give your visitors extra navigation information.

In addition you can also use the TITLE tag on standard text for extra information where you just don’t have the space to be as affluent as you would like. An example of this is shown below:

Use of the TITLE tag on plain text

The HTML code for this is also shown below:

This attribute is part of the HTML 4.0 standard. Internet Explorer, Netscape 6.x and Opera (Version 3.0 or higher) support it. However, the attribute degrades gracefully, visitors with non-supporting browsers (like Netscape 4.x) would see the link as if you hadn’t used the attribute.

As you can see from the above examples by using the TITLE tags effectively you can double, if not treble your use of keywords however, caution should be paid when using these features of the tag so that you don’t inadvertently spam the search engines.

Article Written By Lee

The Ins and Outs of European Domain Name Registration

Date: 2011.02.22 | Category: Domain Names | Response: 0

A domain name is more than just your online adult business address; it’s a crucial aspect of your online adult business. It is closely linked to the way a surfer thinks of and, more importantly, remembers your site. In many European countries, domain names that end with a country code carry more weight with the Internet-surfing public than dot.com domain names. So, if you want to have of a chance of selling to a foreign adult surfer in a European country you might consider registering a European country code top-level domain name (ccTLD) for your site.

Obtaining a ccTLD could potentially:

• Increase your chance of getting listed on a national search engine. Many national search engines require a company to be local, however that may be defined, to be listed with them.
• Get you a higher ranking with a local search engine.
• Make your business more accessible to customers and vendors in a specific country.
• Make your business seem more local and thus help overcome any fear local customers might have of buying from a non-European outfit.

What Is a ccTLD, Anyway?

Generic top-level domains (TLDs) are not linked to any geographic area. They include the well-known and familiar .com, .org, and .net domain names. In contrast to these generic TLDs, there are ccTLDs: Each country and territory in the world has its own TLD. They include, for example, .at for Austria, .be for Belgium, and so on.

Essentially the domain name policies regulate who can register what type of a domain. In principle, nearly anyone can register a generic TLD.

It is important to keep in mind that you might lose a domain name you recently registered in Europe if another company can prove in court that the name is rightfully theirs. If the court decides that the plaintiff has a right to it, you will lose that domain name however, I am assuming that nobody reading this is going to be considering registering ccTLD’s for the purpose of cyber squatting.

Each country or region has its own rules, policies, and regulations about who can register a ccTLD, and how. Common restrictions include the requirement to be a local registered company or to have registered the company and/or company name as a national trademark in a specific country. However, some countries are less strict about who can register. As always, it depends on the country and its particular rules.

The table below is meant to give you easy access to the information you will need when you are ready to register a European domain name for your site.

Here is an explanation of the categories used in the domain registration table:

• Country: Name of the country you might want to obtain a domain name for your business in.
• Name of domain: The ccTLD (a two-letter abbreviation).
• Must be local: This can mean that your business presence, your company’s physical presence, or your trademarks must be local.
• More domains possible: Some countries limit the number of domains that you can register.
• Same name as owner: Some countries require that the registered name be the same name as the owner’s company name or trademark.
• Signed contract: Some domain name registration agencies demand a written, signed declaration or contract to be sent in. If in doubt, read up on specific rules relative to the specific domain name registrars you will be using.

Now you can see the possibilities available in respect of registering more than just dot.com addresses perhaps you might like to find a country you would want to gain some extra traffic from and see about registering a ccTLD and developing it.

Also, you could improve your chances of gaining additional traffic to your new ccTLD domain by having some country specific language on that domain, again, how your site comes across to the surfer is just as important than the domain and, there are plenty of Adult Site Translation companies out there who can assist you with this part of the ccTLD development.

There are, of course, other ways to gain additional foreign surfers other than just registering a ccTLD for example, on European Webmasters we have a domain name registration section that will allow you to translate specific text in order to gain type in foreign traffic on dot.com TLDs perhaps, if you don’t want to or, cant register a ccTLD in the country of your choice you might like to take this approach at gaining additional foreign traffic to your sites.

I hope this article has given you a little insight into the varieties of domain names available in and around Europe and that you might just register a domain and see for yourself how profitable the European markets are.

Article written by Lee

Adult Search Engine Optimization

Date: 2011.02.21 | Category: Promotion, Search Engine Optimization | Response: 0

Gone are the days when adult webmasters could Spam the search engines and get highly trafficked sites within a month of the search engines updating many of the search engines caught onto the adult industry very early on and started changing the way in which they indexed sites they went from meta tag optimized listings to theme indexing to almost every type of search engine optimization method in between.

Search Engine Optimization Techniques.

It would seem with the changing times of search engine optimization that there is no longer a single solitary way to get your adult sites listed highly in the search engines but rather a mixture of different adult seo methods being used on a single site ranging from increasing your pagerank, including relevant meta tags and page content to standard adult search engine optimization methods such as getting other popular websites linking to yours but with this comes a new challenge of its own webmasters need to get back to the basics to figure out what worked then and, what will work now so far as adult search engine optimization goes.

Adult Search Engine Optimization Companies.

There are many companies currently online that can offer adult webmasters their search engine optimization services however, how do you choose an SEO company that will not only work for you but, is cost effective for your needs, the simple answer is to ask around, there are sites online presently that offer monthly memberships to gain access to their adult seo techniques in the form of articles and tutorials just as their are sites that offer no information whatsoever or, information that, while it worked three years ago, it no longer works in today’s adult seo marketplace. You need to ask for advice from customers who have used adult optimization companies in the past and see how their results improved as well as making sure that what you are actually purchasing is a service that doesn’t just guarantee you improved site rankings but actually guarantees you will see a profit from the money you spent on the optimization services.

Adult SEO Breakdown.

Adult search engine optimization companies have only really become apparent in the adult industry over the last 6-12 months however, many well known and respected webmasters have been working on optimizing their adult sites for years and, whilst doing so, they have also achieved a vast knowledge base on how to optimize your adult sites for the search engines, again, ask around on the message forums to find the solution that will best suit your needs and budget and you wont go far wrong, the adult search engine optimization business model is one that in all actuality should change on a regular basis however, as mentioned above some companies are still using the same optimization methods they used three or four years ago, make sure you do your background checks before parting with any money and, most importantly, use the search engines to find their sites in search terms where, if they were any good at all, they would already have first page listings.

Article written by Lee.