Promo Material – Make The Most Of Your Marketing

Date: 2011.02.22 | Category: Promotion | Response: 0

Viral Marketing – Catching The Marketing Bug

Date: 2011.02.21 | Category: Viral Marketing | Response: 0

The term viral marketing is offensive. Call yourself a viral marketer and, people will often take two steps back. I know I would do. It is a sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether region somewhere between horror movies and disaster films.

That said however, you have to admire the skills of the viral marketer. They have a way of winning by sheer weight of numbers alone. They piggy back on everyone else and use their resources to grow their own. In the right circumstances the viral marketer can grow exponentially. A virus doesn’t have to mate, it just replicates itself again and, again and, again increasing its power, doubling its effect with each replication.

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In a few short generations, a viral marketing population can boom as seen in the diagram above.

Viral marketing defined.

What does a virus have to do with viral marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for mass growth in the messages exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message to hundreds, even thousands in a relatively short period of time.

Before the advent of the internet viral marketing was often referred to as ‘word of mouth’. However, for better or for worse, the term viral marketing has infected.

One classic example of this marketing technique is Hotmail.com one of the first free web based email services. Their strategy was simple.

Give away free email addresses and services.
Attach a simple tag at the bottom of every free message sent out.
Watch people email their friends, colleagues and family.
Watch these same friends colleagues and family join up to their service.
See the message propelled to an ever increasing audience, all for free.

In closing viral marketing is like watching the tiny ripples of a single pebble dropped pond, one small splash can create ever increasing circles which in turn could create ever increasing revenues.

Article Written By Lee

Article Writing For Publicity And Credibility

Date: 2011.02.21 | Category: Writing | Response: 0

If you’re looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.

If you’ve been on the Internet for a while, you’ve probably subscribed to a few ezines including this one, hopefully. Many ezine publishers will include an article written by a guest author. At the end of the article are a few lines of text about the author referred to as bylines or resource box. These lines of text are basically just an advertisement for the writer. They usually contain a couple of lines about the author and a web address.

The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author’s bylines.

By writing articles and allowing them to be published, your articles will have the potential to be viewed by millions of Internet users. They may be published by several ezines with subscriber bases of a few hundred to several thousand. In addition, they may be displayed in ezine archives or on high traffic websites.

Most ezine publishers prefer short articles between 500 and 750 words. Short “tip” articles of just a couple of paragraphs are also very popular. Articles should be formatted to 65 characters per line or less, including spaces, and written in short paragraph sections.

When you begin writing your article, avoid using your standard word processing programs, as they do not allow for proper formatting. Instead, use a text editor such as Notepad. It should already be installed on your desktop.

When you begin typing your article, use a hard carriage return (hit enter) when your text reaches 65 characters, including spaces, and leave a space between your paragraphs. This will enable publishers to easily copy and paste your article into their publication. By taking the time to properly format your article, you will increase your chance of being published significantly.

Most publishers receive many article submissions each week and only select a few to be published. Here are some basic guidelines to assist you in getting published:

(1) Make sure you follow the publishers’ submission guidelines. Articles submitted to publishers that don’t follow the submission guidelines will most likely be deleted.

(2) Make sure your article is properly formatted.
Publishers won’t take the time to format your article.
They’ll simply delete it and move on to the next article submission.

(3) Keep your bylines down to 6 lines or less.
Publishers will not publish articles that contain excessively long bylines.

(4) Select a descriptive title to intrigue your readers.
Use a powerful headline that demands attention and try to keep it all on one line.

(5) Use proper grammar and spelling.
Publishers will not take the time to edit your article. Make sure you read your article several times and use spell check.

(6) Avoid articles that are nothing more than a sales letter.
Publishers want quality content and will simply delete an article that is written like a sales letter.

(7) Avoid referring readers to an affiliate URL.
Articles containing affiliate links may make your article appear to be biased and untrustworthy.

(8) Write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise.

Once you’ve written your article, you’ll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers.

Of course, you are already in one of the right places to start, we are always looking for industry related articles so, if you been given the motivation by reading this article to give it a try why not submit one to us for publication?

Writing and distributing free articles on the Internet will be one of the best promotional decisions you’ll ever make. Not only will it provide you with free publicity, but if your articles are good, you’ll become a trusted professional in your area of expertise.

Article written by Lee

Using Email Auto Responders To Build Traffic And Sales

Date: 2011.02.24 | Category: Opt-in Mail | Response: 0

Auto responder programs are just that, they are set up to respond automatically with a pre determined email when a blank email is sent to a specific email address.

For example, have you ever seen something along the lines of:

‘For A Free Guide To ** Whatever** send a blank email to somename@somedomain.com’

The email address in that address belongs to an auto responder script and when someone sends an email to the script, they receive a pre written email back within seconds that has information pertaining to a specific topic or selection of topics.

Basically, autoresponder programs are email on demand scripts which makes any information you want available to your surfers 24/7 and, furthermore, not only can they drastically increase your traffic but, they WILL also benefit your sales income.

Email Auto Responders are extremely important tools when you need to automate your marketing. You can easily manage in excess of 10k email requests on a daily basis without ANY effort on your part at all.

Auto responders are used primarily for three main purposes these are:

Sales Letters.

Suppose you post to a selection of forums and newsgroups on a daily basis, you could offer free information about a specific topic and, in the same email, you can also promote your site and, better still, you didn’t have to do a thing.

Customer Support.

The use of auto responders for customer support is beneficial to sites that have a lot of queries from its visitors, autoresponders allow you to set up predefined answers to the most likely questions and, this can cut your service requirements by upto 50% in some cases. For example, most hosts will have some form of autoresponder set up to answer your basic questions or tell you about a support issue you have mailed them about even if its just to let you know that your email arrived and has been placed in the queue for completion. This saves the host a lot of time enabling them to work on things that actually need to be done and not spend countless hours each day sending emails to hundreds / thousands of webmasters on a personal basis.

Email Gathering.

This is by far the best feature of an autoresponder, everyone who sends you an email to the auto respond address will have their email address stored in a database, which, in turn, will enable you to follow up with the interest they have in your site and, some auto responders can even be configured to send out emails on a weekly basis to the email addresses in this database from again, pre determined messages that you have already set up.

Autoresponders are truly amazing programs, not only will they enable you to be more productive with your time but, they will assist you in helping your site visitors and, furthermore should increase both your sites traffic and sales figures.

Article written by Lee

So That’s What It Means!

Date: 2011.02.24 | Category: General | Response: 0

Often you will hear other webmaster talking about things such as unique hits, banner exchanges and, AVS systems. The article below is a simplified glossary of those and many other terms that you will begin to hear day in and day out of your working life as an adult webmaster.

AVS (Adult Verification System)
The protection system that was designed to prevent minors from accessing adult sites. AVS services usually also have a large network of sites that adult surfers can access with one password. You can find a list of Age Verification Systems at Adult Sponsor Programs

AVS Site
A site that uses an AVS system.

Banner Exchange
A program that enables an exchange of traffic between a whole variety of adult sites. They provide you with some coding which you put in your HTML in order to get additional visitors to your adult site. You can visit: Porn Client for a highly respected Banner Exchange System.

Blind Links
When you place a misleading link on a site that will encourage the surfer to click on it. They will be sent to a new site that has nothing to do with what they expected to see. For example, if you had a text link saying ‘Free Porn’ and they get sent to a paysite when they click on the link.

Browser
A program that displays and navigates web pages you are using a browser now to view this page.

Chargeback
A chargeback is what happens when a surfer changes their mind or decides they don’t like the site or service they signed up for and tells their credit card company they will not pay the fee for your sponsor or paysite charges. Chargebacks are bad for everyone concerned because do you not only lose income for the sale, penalties are applied and sometimes they are applied to you.

Click-Thru Program
A sponsorship program that pays you an amount of money for each and every single visitor you send to their site. You can also find a list of per click sponsors at Adult Sponsor Programs.

Content Provider
A company that offer adults pictures, video clips for sale or lease. For a complete list of the best content providers head over to http://www.adult-content-providers.com.

Dead Or Broken Link
A link that is no longer valid or isn’t working. When you click on the link you get a page not found error.

E-Zine
An E-Zine is in simplified terms and online magazine.

FTP (File Transfer Protocol)
You need to upload (FTP) your web pages from your computer on to the web for everyone to see. One of the most well known FTP clients is Cute FTP.

Hits
Number of times your page was viewed over a specific period of time.

Hit Counter
Tool used to track the number of surfers that click onto your adult site. A good hit counter can be found at: http://www.sextracker.com

Hot-Linking
When someone links to an image on your server to display it on their site instead of linking to the image on their own server. You can prevent Hot-Linking by having a .htaccess file on your server.

HTML (HyperText Markup Language)
This is the language used to write web pages. This page is written in HTML.

ISP
Your internet service provider. AOL is a well known ISP.

Java
A programming language used by programmers to build and create programs. Not to be confused with JavaScript (see below).

JavaScript
A scripting language you can directly insert into HTML documents. They only work with surfers that have Java enabled on their browser.

Legal Content
Adult content for which you have rights to display on your site.

Model Release
Document that a model signs at the time the photographs of them are taken.

Message Board
A message board is a place where you can ask and offer advice about the industry or just generally chat with other adult webmasters for example the message board at: http://www.europeanwebmasters.com.

Newbie
A new adult webmaster.

Partnership, Sponsor or, Affiliate Program
A revenue program that pays you a percentage or fixed price for every member you send to your sponsor’s site.

Pay Site
An adult website where surfers have to pay a fee for access.

Pic Post
A site where you can submit a picture and your ad on a daily basis.

Plug In
A plug in is a ready-made type of web “CONTENT”. Many plug in providers will even host the content on their servers and allow you to change colors, Fonts and, add a logo graphic, so the plug in matches your site. Plug In content is generally more expensive than image content.

Ratio
A ratio like this refers to click throughs and actual sales made from them. When a webmaster says they got a 1:250 ratio, they mean that out of 250 people who clicked on his sponsor banner, one of the surfers paid for memberships.

Signup Ratio
The amount of surfers that paid to view your adult site (See the example above headed RATIO).

Spamming
Promoting a site or service to newsgroups or e-mail addresses that have not given you permission to do so. Spamming can also mean posting your referral codes on message boards constantly inn order to get other webmasters to sign up beneath you.

TGP (Thumbnail Gallery Post)
A site where you can submit your gallery pages. They in return put up your gallery and send you additional traffic.

Thumbnail
A smaller version of an image used to link to a larger version of the same image.

Turnkey Site
An adult site that is already designed and finished with logos, content, billing solutions and, hosting. All you have to do is maintain the site. Newbies often make the mistake of buying a turnkey site before they properly know how to market them.

Traffic
The term used to refer to the amount of visitors to your adult website over a specific period of time.

Uniques
Number of visitors to your site. If 10 surfers visit your site on any given day and 2 of them click onto your site 3 times the same day, it will be referred to as 8 unique visitors for that day.

URL
A web address. Actual address to a page would be a URL. For example: http://www.adultwebmasternewsletter.com is the URL to our Adult Webmaster Newsletter Site.

Warning or Entry Page
The page before a surfer sees the main content of your site.

Web Host
A company that will provide you with a hosting account so that you may upload your website on their server so that surfers may see your site. For a reputable host you might like to try http://www.webair.com.

Article written by Lee

Designing Your Site With Link Popularity In Mind

Date: 2011.02.21 | Category: Traffic, WebDesign | Response: 0

To get good traffic, your website needs to be popular, to be popular, your website needs links, to get links, your website needs to be popular. Annoying isn’t it

Almost everyone agrees that link popularity is critical for your website’s visibility, traffic, and thus successfulness. It is something you need to have. As I pondered the ways of establishing and improving one’s “popularity”, eventually all come back to one central issue, your website must be designed to be popular.

Link popularity is a basically the measure of links pointing to your website and is meant to be a measure of the best websites. Theoretically those websites that have the most links pointing to them must be important and thus worth the visit. Unfortunately, there are a lot of folks out there that have created programs to “boost” your popularity artificially and all they have done is create Spam and muddy the overall picture. The search engines and directories are keeping a close eye on these programs.

Design: When getting a request or thinking about making one for a link exchange with a website, look thoroughly over the website first. The website’s theme or topic and general layout is the first thing to look at. Sites with themes or topics that are related to or compliment yours should be your main link partners. You do this to get targeted traffic.

Just as you evaluated someone’s website, others will be doing the same to yours. Make sure you know what your theme or topic is and that it clearly encompasses the whole website. Stay focused; do not try to cover everything.

Next, check out the links page or resource area. If they do have one, is it easy to find within the site? Does it seem to be part of the site or just a page off to the side? Are their linking rules available, clear, and easy to follow? Do they accept links from any website or are they choosy? Being part of someone’s well constructed links program, no mater what size, can be a very beneficial thing indeed.

Again, the same goes for your website. You want to let other webmasters know that you want to exchange links and which type of website you will accept requests from. Make it easy for others to link with you.

The last set of questions to ask yourself about any website is:

Is it easy to navigate
Does it have too many graphics (slow loading)
Is it pleasant to the eye
Does the information seem to be organized in a logical fashion

What has been covered so far deals with what the visitors see; if visiting the website is a pleasant experience then people will stay and look and possibly come back. The final area to cover is what the search engines see.

The underside (the source code) of the website is just as critical when designing or linking with a website. The search engines are the ones that read this and if it is not done properly then the website can not succeed. Below are a few things you need to consider in your source code and any potential site that has asked to be linked by you.

Does the website contain frames
Does it use the headers, titles, meta-tags, and alt tags properly
Do the keyword location(s) and density seem appropriate and “optimized”

The latter two issues mentioned above are critical, for they are the backbone to traffic production.

Content: The information you have is just as important as how you set it up on your website. The more popular websites or the ones with good link popularity are those that have valuable information or resource(s) for its audience after all, they fill a niche! People will visit, stay, return, and recommend a website if it has the content they want or need.

“Content is king.” A well-designed and organized website might look good but if it does not deliver anything of value, it will not be successful. Whatever subject matter you have on your site, make sure you have something of interest and importance to add to the subject, if you do and you promote it well, you and your site will be successful. In this context, it (content) does not just refer to images, why not add some stories or interesting links to news articles to improve your sites ‘popularity’.

In addition to information, resources like mailing lists, surveys, polls, classified ads, forums, etc. are all things if used appropriately can add value and fresh content to your website which, in turn will assist you in interacting with your sites visitors.

In conclusion: Take the time to design and optimize your website properly for the search engines. Make sure you have something of value or importance to add to whatever area your website is in. Provide resources and other tools, which your visitors could use and will make them come back. Be proactive and interact with your visitors. Websites that are dynamic and active are the best ones. All of this might take a little more time to get your website up and running, but it will be worth it.

For yours or any website to be popular, it needs the links and to get the links, it needs to show the other webmasters that it is worthy of a link. It seems everyone today has a website, but not everyone has put together a website that adds value to the Internet community. Take a critical look at your website and any website you might link to and ask yourself…………….

Would you bookmark it?

Article written by Lee

Domain Name Extensions + SEO

Date: 2011.02.22 | Category: Search Engine Optimization, WebDesign | Response: 0

With a slew of new TLD (Top Level Domain) extensions being launched in the first quarter of 2004 in addition to the hundreds already available how many of us actually take time to consider that when we register a .com, .net or, .org domain how will these sites help or hinder us with our search engine work? This is what we will take a closer look at in this article.

Domain Name Extensions – What Are They?

First of all, before we look at how the extensions of our domain names can assist us in running our search engine optimization methods we need to understand what the TLD’s themselves are actually for. Domain name extensions are essentially a way to recognize specific locales via the usage of domain names so for example, the domain name extension .com were primarily set up as commercial domain names however, with the commercial use of this extension it has also become, without a doubt the most popular extension for individuals or companies registering new domain names. In addition to the TLD extensions there are also a selection of domains extensions ranging from industry specific extensions such as .aero to country specific extensions such as .co.uk.

Domain Name Extensions And Search Engines.

Now we understand what the domain name extensions were put in place for we can now start to look at how they may benefit us in terms of SEO (search engine optimization) for example, head across to http://www.google.com and do a search on something such as ‘penis pills’ you can see from the results shown (01/01/04) that the first 10 results are evenly spread across a range of domain name extensions ranging from .com to .net and also some smaller .go.ro domain extensions. This would lead us to assume that at the current time, Google specifically is not paying to much attention to the extensions of the domain names we are using however, given the recent updates of the last month or two across Google this has also cleaned up a lot of the results that were present 2 months prior to this search in which the .biz extension was highly populated in the rankings.

Domain Name Extension Abuse + Spam.

With this slew of new domain name extensions being launched what seems like yearly this also opens up a whole lot of new problems for the webmaster primarily that of the domain name spam. Because domain names can be registered for as little as $5 per year many webmasters have taken to purchasing them, using them to spam the search engines and then, once the search engines discover the spam and remove the offending domains, the webmaster then moves on to new domains in effect, making domain names a disposable commodity to them. Whilst this method will certainly garner traffic for the search engine spammer it will also in turn mean that the traffic that honest webmasters receive from the search engines will be lower.

Domain Name Extensions And Optimization.

Hopefully this brief article has given you a little insight into how domain name extensions can both benefit and also detriment your business, by choosing your domain name extensions carefully and, making sure you do your best not to spam the search engines you can make some serious income from pure search engine traffic however, once you start to buy domain names with lesser known extensions to purely spam the search engines you are not only wasting your own money but, are also potentially wasting other hard working webmasters money too.

Article written by Lee

Displaying Special Characters On Your HTML Pag

Date: 2011.02.22 | Category: WebDesign | Response: 0

In order to display certain characters within your HTML pages, you must use a special code. The codes below display the HTML code and the character when displayed on your web page. To use any of the characters displayed within the chart, copy & paste the HTML code to the left of the character you would like to use.

Whilst the above list is by no means complete, it should contain the most useful characters and codes for you to build your sites using the special characters with ease.

Article written by Lee

How To Become A Gay Porn Star

Date: 2011.02.22 | Category: Employment, General | Response: 0

A quick look across the gay side of the adult industry will show it is lacking in one thing that its straight counterpart has in an abundance, amateur male models with their own adult porn sites. With that said, if you wanted to tap into this market how could you go about doing so and, more importantly, could you make money from working on the other side of the camera for a change? This is what we will look at in this article.

Becoming A Porn Star – The Basics.

Any web cam model will tell you, to have your own porn site will take a lot of persistence, time and, more importantly, personality, not least from the webmaster side of the industry however, in my opinion I think the pressure that a webmaster may face breaking into the gay male porn side of the adult industry might just be a bit harsher than what the bubbly web cam girls have to contend with, not only because as a male you will be appearing in content but, because your primary traffic base, whether you like it or not, will be a mixture of women and gay males.

Male Amateur Sites – Getting Ready.

Before you start to even put your first ideas down on paper you need to do one thing, spend some time to research what is needed in order to start your own amateur porn site. In doing so, you will see that not only is everything in the two paragraphs above true but, you will also learn a little about yourself and, more importantly, about other webmasters and your surfers. Now you have the fundamental questions you need to ask yourself these are, What equipment do you need to run a male amateur site? What amount of investment in both time and money do you need to put into building your site? How much will you charge your surfers for access to your site? and, Is this going to be a long term commitment from yourself that could be possibly better spent elsewhere? Answer those questions as honestly as you can before proceeding and furthermore, think long and hard about the answers.

Gay Amateur Web Sites – The Alternatives.

So lets stop for a moment and consider that you have realized you do not want to build and maintain your own male amateur site but, you would still like to be male porn material, where do you go from here? Well there are companies who can put you on their books and give you work from time to time such as http://www.redbagproductions.com a male modeling agency for the adult industry, this will in all likelihood be the place for you to start your search, find out how many places there are that can get you talent work and, what type of modeling work you will be required to do.

Becoming A Gay Porn Star – An Overview.

With sites online such as Every Stag and the slew of other male modeling agencies finding a medium to start your modeling career wont be hard but, with this career comes uncertain hours, hard work (in more ways than one) and, to some extent, fame amongst the gay adult porn surfer. If this is something that you feel you can devote the time and energy towards and, are able to cope with the voyeuristic side of your personality then go for it, if however, you are still unsure after reading this brief article, perhaps becoming a gay pornstar isn’t for you?

Article written by Lee

Newbie Webmasters – What Is A Newbie?

Date: 2011.02.23 | Category: General | Response: 0

Newbie Adult Webmasters are something that is good for the adult industry as a whole. As more Newbie Webmasters join the adult industry the way in which things are done change and, more importantly, the way in which the newbies themselves get taught changes however, just what is a ‘Newbie’ when it comes to the adult industry? This is what we will take a look at in this brief article.

Adult Webmaster Newbie – The Differences.

Irrespective of what anyone tells you, everyone in the adult industry is a newbie its just a matter of figuring out what they are a newbie at. For example, personally i have just taken to learning PHP as a programming tool, i have never coded anything before so, i am officially a php newbie. Likewise there are webmasters who have never built a TGP gallery, they are TGP newbies, in fact, every facet of the adult industry has its own newbies some of them have been around for days whilst others have been around for many years. Going by the ‘true’ meaning of the word however, a newbie is someone who knows very little about very little.

Message Board Newbies.

At some point or other every webmaster will want to start posting on some of the industry’s message forums, whether this is to make friends or ask advice you will instantly be branded a newbie from your first post, if this isn’t the case, make sure that you give a brief history about what you do in the adult industry and, more importantly, how long you have been doing it, don’t go overboard however, just give enough information to let others know what it is you are doing on the message forum.

Newbie Adult Webmasters – Overview.

The perception of newbie webmasters is that many of them do not know what they are doing however, just because someone hasn’t heard the name before on a specific message forum this doesn’t mean the webmaster is in fact a true ‘newbie’ we all need to ensure that when using the term newbie we don’t make ourselves look like newbies in the process.

Article written by Lee