SEO Pyramid Scheme

Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme

Basically, we all know the importance of targeting specific keywords and phrases however, this isn’t necessarily the easiest of things to do until now…

Lets take a simple free site as our example, We know we have to have Meta Tags, Descriptions, Alt Texts and Body text on our site but how do we keep this all in within the theme of our site and, more importantly, how do we make sure we target as much of our niche traffic as needed? Actually the process itself is a simple one that has been around for many years however, very few people make good use of it.

So we have our free site all ready and waiting to be optimized for the search engines the first thing we need to do is take a look at our sites content (read as images) and make a short mental description of them so for example, if we have a teen site the pictures may be of a ‘blonde sexy teen model wearing stockings’.

That description is the basis for our keyword pyramid.

We now have to construct our pyramid based on that brief description so we start o break it down word by word for example:

Blonde
Sexy
Teen
Model
Stockings

That is our primary layer in the pyramid already completed, not so hard really was it

Now comes our second level in our SEO pyramid:

Blonde Sexy
Sexy Teen
Teen Model
Model Stockings

As you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:

Blonde Sexy Teen
Sexy Teen Model
Teen Model Stockings

Now we have our tertiary layer for our pyramid we can continue this for further layer like this:

Blonde Sexy Teen Model
Sexy Teen Model Stockings

Again, we can break this down one more level like this:

Blonde Sexy Teen Model Stockings

We now have 5 layers to our pyramid.

The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.

Take each layer in turn and, where possible include one line from each later into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.

By working through each layer of this SEO pyramid at a time you will not only discover keyword rich phrases that you could otherwise be missing out on in the search engines but, you will give your sites a theme making your chances of being listed for the correct search terms even better.

Article written by Le

Hard Hitting – In Your Face – This Is Reality

Date: 2011.02.24 | Category: General | Response: 0

It started on terrestrial television some 5 years ago with the first episode of Big Brother, then it went from a house of captive stars to talent scouts looking to create a new pop sensation. From there we saw a variety of television series with ‘reality’ as the main focus.

It only follows suit that this popular marketing machine should hit the adult internet; and, it hit in a major way. And now, almost every major adult sponsor has one common type of site in their portfolio – a reality site.

However, one thing that many in the adult industry are not aware of is that the ‘reality’ type adult sites have been around for longer than what most realize. Before the live sex up-sells and chat rooms, Brandon Marley, a gay website owner, has had a site catering towards the gay reality niche – the premise of his site, as a gay male on the prowl, he goes to the street looking for straight guys to use as content; once he has them in the studio, he lets them work their magic and, inevitably, gets down to business, sometimes persuading the guys to have sex, sometimes, grossing them out whilst they up and flee the studio, all of this is caught on tape and published online.

Next is the web cam phenomenon. Reality at it’s utmost, watching live guys talk, strip, jerk off and discuss the most intimate desires in a chat room. The gay market flocks to reality like a moth to a flame. And surprisingly, much of the focus of ‘reality’ has been pointed to the straight adult audience, with a limited amount of gay orientated reality sites being launched.

That is until now, more and more programs and providers are coming up with reality to the gay market. The key to the on going success and growth of these sites is the, always allusive, original idea.

From M.I.L.F To D.I.L.F.

One of the popular types of reality site we saw explode was MILF (Moms I Like To Fuck). Spurred not only by the popular teenage movie American Pie, this type of reality hits a spot of desire within some surfers to days gone by where they had a secret crush on someone’s mom. Well if it’s possible that a straight man could have a crush on a mom, what about the young gay man having a crush on a dad?

“Well, if the straight markets can have MILF, why can’t the gay arena have DILF?’ asks Gary-Alan, owner of the new gay reality site DILF.com from http://www.studmoney.com.

The gay markets have been yelling they are looking for something different to sell. So rather than taking DILF to the straight adult reality markets DILF takes it’s unique flavor and gears it toward to gay market.

‘Reality sells! It is one of the freshest and highest converting niches yet. We see this from great sites like Chi Chi La Rue and Brandon Marley – two of my most favorite sites. I have been listening to webmaster for years. They are looking for something different not just in a reality sense but something that features older guys, not your typical young buff stud. I think when the idea to finally launch StudMoney came up, the first thing that was mentioned was DILF. So we’ve brought the two aspects together and given the gay market webmasters the opportunity to promote a reality site that will convert and, convert well on their traffic.” Alan tells us.

So What Are Reality Sites?

Reality sites cater to a specific target audience, those people who don’t want to see the usual porn stars that are found on almost every other site on the web. Instead, these sites offer exclusive real-life models that could next door neighbor’s sister, mother or, in the case of DILF, their father. Reality opens your site offerings, giving you the opportunity to retain surfers with frequent updates and story lines that will peak their interests. You get to set the standard of your entire site to promote not only the content but a familiarity with your core performers.

Starting Reality Site.

So how do you go about setting up a reality niche pay site? In all honesty, there is more involved than putting up a cookie-cutter site online.

First you need a concept. With as many niches available today you need something fresh. Mind you there are ideas to mimic but new sells. Once the ideas are down then you need to find content. This isn’t as easy as buying a standard CD, it has to be fresh and new so finding a good photographer to shoot exclusive custom content. Even if you decide you will shoot your own content, you will need to be sure to schedule fresh new shoots frequently. This is important with any type of site, but none more than reality.

Once you have the content aspect figured out, you need to work on designing your site. You may think that’s easy, but the regular cookie-cutter designs, that are so often seen across multiple sites, simply do not cut it. You should seriously give your site design as much consideration as you do you concept for the site itself. A unique approach to the overall layout and design the site and it the member’s area has an equal impact on your members retention rates as having unique content.

Reality Niche – Overview.

What it all comes down to is reality is here, and here to stay. From market to market, niche to niche the one thing we have seen on and offline is that audiences around the world are looking to satisfy the voyeur, the deviant or the simple curiosity that lurks just beneath the skin. So the next time your driving past the mini-mart or peak inside the dressing room at the department store, remember you’re not only in public places – you are probably walking through the next set for an upcoming reality site.

Article written by Lee

Search Engine Optimization, Is It Worth It?

Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

One of the trendiest takes on Internet marketing these days seems to be the notion that securing top search engine rankings “no longer works.” Where it started, I have no idea.

But rarely does a week go by when I don’t see one or more Internet marketing “experts” claiming that search engine positioning is largely a waste of time and should not be a primary focus of Website owners.

Well, as the saying goes, “there are two sides to every story.”

But let’s not make this article about my side, or your side, or anyone else’s side. Let’s forget about my opinion and other “expert’s” opinions and stick to the indisputable facts, as reported by highly credible third party sources:

According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.

According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find Websites.

In a study released by ActivMedia Research in September 1999, Search Engine Positioning was ranked as the #1 Website promotional method used by eCommerce sites.

And look what I just found in the April 2000 issue of Target Marketing Magazine.
“Top Ways Websites are Discovered”

Banner ads: 1%

Targeted email: 1.2%

TV spots: 1.4%

“By accident”: 2.1%

Magazine ads: 4.4%

Word-of-mouth: 20%

Random Surfing: 20%

Search Engines: 46%

You’ve now seen the numbers and know that search engine promotion is very much alive and kicking. But let’s take this a step further. Let’s talk about the *quality* of prospects coming to your Website through search engines as opposed to other advertising mediums.

Every time your potential customers use the search engines, they qualify themselves as *hot prospects* by conducting searches on keywords that are directly related to your product or service. Their choice of keywords is proof that they have a genuine interest in what you offer. These people spend their valuable time exploring the search engines for your type of product or service.

Think About That.

They didn’t stumble upon one of your ads, or wander past a hyperlink to your site. And they didn’t get a banner ad thrown in their face. They made the *decision* to actively search the keywords that brought them to YOUR Website. And when they get there, they are ready and willing to do business with you. At the very least, they’re seriously considering it and, that’s the most powerful sales tool you can have!

But merely getting your Website “indexed” or listed in the search engines is not enough. In order to get any significant traffic from the search engines, your Website must be listed within the top 30 search results (preferably the top 20).

Very rarely will anyone look beyond the first 30 results returned from a search. This makes perfect sense because the most relevant sites are always listed at the top. So if your prospect doesn’t find what they want within the first 20 to 30 listings, they’ll simply do a new search.

If your site falls anywhere below the 30th listing, you don’t stand a chance against anyone in the TOP-20. Hence, it should be your goal to achieve Top 20 positions.

How Do You Get Your Website Listed In The Top 20?

1) You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.)

2) You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have several verifiable clients that currently have multiple Top 20 rankings).

3) You can do nothing at all. But as you’ve seen from the third party statistics referenced above, search engine positioning is something you can’t afford to ignore.

Whatever choice you make, I hope that your eyes have been opened to the tremendous profit potential that exists with top search engine placement.

Article written by Lee

The Ins and Outs of European Domain Name Registration

Date: 2011.02.22 | Category: Domain Names | Response: 0

A domain name is more than just your online adult business address; it’s a crucial aspect of your online adult business. It is closely linked to the way a surfer thinks of and, more importantly, remembers your site. In many European countries, domain names that end with a country code carry more weight with the Internet-surfing public than dot.com domain names. So, if you want to have of a chance of selling to a foreign adult surfer in a European country you might consider registering a European country code top-level domain name (ccTLD) for your site.

Obtaining a ccTLD could potentially:

• Increase your chance of getting listed on a national search engine. Many national search engines require a company to be local, however that may be defined, to be listed with them.
• Get you a higher ranking with a local search engine.
• Make your business more accessible to customers and vendors in a specific country.
• Make your business seem more local and thus help overcome any fear local customers might have of buying from a non-European outfit.

What Is a ccTLD, Anyway?

Generic top-level domains (TLDs) are not linked to any geographic area. They include the well-known and familiar .com, .org, and .net domain names. In contrast to these generic TLDs, there are ccTLDs: Each country and territory in the world has its own TLD. They include, for example, .at for Austria, .be for Belgium, and so on.

Essentially the domain name policies regulate who can register what type of a domain. In principle, nearly anyone can register a generic TLD.

It is important to keep in mind that you might lose a domain name you recently registered in Europe if another company can prove in court that the name is rightfully theirs. If the court decides that the plaintiff has a right to it, you will lose that domain name however, I am assuming that nobody reading this is going to be considering registering ccTLD’s for the purpose of cyber squatting.

Each country or region has its own rules, policies, and regulations about who can register a ccTLD, and how. Common restrictions include the requirement to be a local registered company or to have registered the company and/or company name as a national trademark in a specific country. However, some countries are less strict about who can register. As always, it depends on the country and its particular rules.

The table below is meant to give you easy access to the information you will need when you are ready to register a European domain name for your site.

Here is an explanation of the categories used in the domain registration table:

• Country: Name of the country you might want to obtain a domain name for your business in.
• Name of domain: The ccTLD (a two-letter abbreviation).
• Must be local: This can mean that your business presence, your company’s physical presence, or your trademarks must be local.
• More domains possible: Some countries limit the number of domains that you can register.
• Same name as owner: Some countries require that the registered name be the same name as the owner’s company name or trademark.
• Signed contract: Some domain name registration agencies demand a written, signed declaration or contract to be sent in. If in doubt, read up on specific rules relative to the specific domain name registrars you will be using.

Now you can see the possibilities available in respect of registering more than just dot.com addresses perhaps you might like to find a country you would want to gain some extra traffic from and see about registering a ccTLD and developing it.

Also, you could improve your chances of gaining additional traffic to your new ccTLD domain by having some country specific language on that domain, again, how your site comes across to the surfer is just as important than the domain and, there are plenty of Adult Site Translation companies out there who can assist you with this part of the ccTLD development.

There are, of course, other ways to gain additional foreign surfers other than just registering a ccTLD for example, on European Webmasters we have a domain name registration section that will allow you to translate specific text in order to gain type in foreign traffic on dot.com TLDs perhaps, if you don’t want to or, cant register a ccTLD in the country of your choice you might like to take this approach at gaining additional foreign traffic to your sites.

I hope this article has given you a little insight into the varieties of domain names available in and around Europe and that you might just register a domain and see for yourself how profitable the European markets are.

Article written by Lee

Traffic Filtering – Country Specific Redirects

Date: 2011.02.21 | Category: Traffic | Response: 0

To some, actually marketing to foreign surfers is a waste of time rather than a business practice. Unfortunately, they are missing out on additional revenue. We are already beginning to see some of the major sponsors in the adult industry embracing these foreign markets and, not just by utilizing dialers.

However, filtering your traffic base is often the hardest part of this money making equation. That is where the following piece of PHP coding can come in handy.

PHP FILTERING CODE

<?
$user_lan = $HTTP_ACCEPT_LANGUAGE;

if($user_lan==’de’) {
## German
$redir_url = “http://www.germanlanguagepageurl.com”;

} elseif($user_lan==’fr’) {
## French
$redir_url = “http://www.frenchlanguagepageurl.com”;

} elseif($user_lan==’it’) {
## Italian
$redir_url = “http://www.italianlanguagepageurl.com”;

} elseif($user_lan==’es’) {
## Spain
$redir_url = “http://www.spanishlanguagepageurl.com”;

## US traffic or Rest of world not defined above
} else {
$redir_url = “http://www.yourmainpageurl.com”;

}

header(“Location: $redir_url”);
exit;

?>

So, we know that the above piece of coding can redirect surfers based on their country of origin however, in order for you to maximize this to its full potential you will need to know the country specific codes (Also called ISO 639 codes) for each of the main browser languages. Some of these are as follows.

da | Danish
de | German
en | English
es | Spanish
fi | Finnish
fr | French
it | Italian
jp | Japanese

The problem you now have is finding where to send your filtered country specific surfers to. Of course, there is always the dialer option however, this is not going to be as lucrative to your wallet as what most people will have you believe.

In fact, I very rarely use a dialer on my foreign traffic instead, I tend to send them to a language specific tour page from one of the big sponsors and, if they do not sign up to that sponsors site, this is the point where I throw a dialer at them and, if the dialer still doesn’t make any money off the surfer I then recycle the surfer for a fresh one through a toplist or banner exchange heavy page.

In doing this I find it is often more productive than ‘regular’ English speaking traffic as, if you give the surfer something they are looking for, they will be more inclined to buy.

Hopefully this article has given you some insight into filtering and using your foreign traffic as oppose to just sending them off to a dialer program.

Article written by Lee

Adult Employment Vacancies

Date: 2011.02.21 | Category: Employment | Response: 0

For some the prospect of being able to work for another company online is something that they may ultimately want to pursue however, just how do you go about finding work for one of the many adult companies and, more importantly, how can you ensure that you have a better chance of being hired for the job once you find the position you would like to have at the company?

Online Adult Employment – Job Types.

Working in the adult industry can take many forms however, the most commonly perceived adult industry job is that of a model but, what about other online job vacancies such as graphics designer, marketing manager, sales director, and webmaster support representative, just how do you find out what companies are hiring and more importantly, what adult employment vacancies they have.

Adult Employment Agencies.

For many webmasters the chances of finding employment in the adult industry at a ‘regular’ online employment agency such as monster.com may seem impossible however, that said, many of the larger companies have realized the value of the mainstream employment agencies and, as such are now advertising on these sites for their staff but where else can you look? Well there are actually several adult industry employment sites that adult webmasters can look at to find their ideal job for example Adult Staffing, Sexy Jobs and, Adult Help Wanted in addition to several smaller sites operated by companies such as Cybererotica.

Improving Your Employment Chances.

So now you know where to look for adult employment opportunities what can you do to ensure you have a greater chance of being hired? Well as with the mainstream bricks and mortar job market having a good curriculum vitae (CV) can be a good start, ensure you keep your CV regularly updated and that it contains pertinent information for the type of job vacancy you are looking for in addition, often the first method of contact you will make with these potential employers will be via email or cover letter, make sure that you spend some time to write a letter that is not only noticeable but, interesting and, more importantly, grammatically correct. Demonstrate in this first stage of contact with your potential future adult employer that you take pride in your work and, you might just get bumped to the top of the ‘must see’ applicants.

Adult Jobs – Overview.

Many webmasters forget that there is more to the online adult industry than being able to party with the best of us and, whilst this does form a chunk of the industry overall it is not conducive of you further enhancing your online career, take the time to investigate all of the avenues available to you and, most importantly, make sure you choose a job that you not only want to do but one that you will enjoy, your reputation is the one thing that a potential adult employer will take into consideration, if you have had several previous jobs all lasting for short periods of time, it wont look as good to them as if you have only had a couple of jobs for a lengthier time frame. Most of all remember that whenever you contact a company looking for employers, make sure you are prepared and professional even if it is just sending them a quick email asking for further information.

Article written by Lee.

International Billing Alternatives – Premium Phone Billing

Date: 2011.02.24 | Category: Billing Solutions | Response: 0

In the last article i wrote in respect of international billing options we took a closer look at the SMS Billing method and its pitfalls and benefits when charging our surfers for access to our sites. In this article we will take a look at another option we can offer our international surfer base – Phone Billing.

Phone Billing – What Is It?

Phone billing, as the name would suggest is a method of applying a ‘charge’ to a surfers normal land-line telephone. This charge is often around the cost of $35 (US).

Once the surfer has called the premium rate number displayed on your websites join page, they are given a code to enter into a form, again, this form could be on your join page or on a separate site.

Phone Billing – What Are The Costs.

To be perfectly honest with you this is all dependant on to many variable factors to give you a good solid answer. However, as mentioned above the standard cost would seem to be in the region of $35 (US) but, this can often vary depending on factors such as the country in which the surfer is calling the premium rate line from, How much the surfers telephone company charges for a call, How much the paysite charges for access, How much the premium rate phone line provider charges, etc etc.

Generally speaking however, the cost to the surfer is almost always made into profit in your pocket, if a call costs $35(US) you will almost certainly make $35(US) from that surfer minus a small percentage (depending on the provider) again however, this figure may vary slightly.

Phone Billing – Overview.

As with SMS Billing, Premium Rate Phone Billing offers a good alternative for your international surfers to access a paysite however, this doesn’t come without its drawbacks. Unless your members area is updated regularly and is of high quality you are going to make $35(US) approximately of each surfer unless, that is, they decide to call the premium rate number again for access to your site for another month.

That said, if you do not want to offer your foreign surfers the option of having credit card or debit card access to your sites Premium Phone Billing would almost certainly be my second choice to make money from them at the present time.

Article written by Lee

Sex Toy Affiliate Programs

Date: 2011.02.24 | Category: Sponsors | Response: 0

For the past year I’ve been playing with sex toys AND I’ve been selling them too!

Over the last couple of articles I have tried to enlighten you on secondary and third level sponsors, to supplement your site income. Another successful addition is sex toys – which are a hit in the gay market. Personally, I sell toys and videos in the secondary spots simply because the payouts are typically lower than most sponsors are – but my motto is money is money!

The basic reaction by most straight webmasters has been, I didn’t realize gay men liked sex toys, too. Well we do.

While there are a number of great toy sponsors out there, not many cater directly to gay men. That’s why I worked a deal on Gay Adult Shopping (http://store.gayadultshopping.com/partners/). I have joined others, but typically, they sell to a straight clientele. When I say market to straight, I’m referring to the packaging of their inventory. This is not a judgment call but a plain fact; I’d rather buy something that has an image of guy on it rather than a woman.

Now mind you, BOTH markets favor many of the products sold. I know if a straight female friend and I went into an adult store, we would look at the same dildo; and, perhaps even buy the same item regardless of the package. But when you’re surfing the net from home, it’s no holds barred. The surfer is no longer locked into the inventory of a shop on the street. He’s going to look for what HE wants. It is all perception. And, knowing that is half the battle.

Ok on to selling! I have taken three approaches in my experimenting – free sites, TGPs and memberships sites. Within a paysite, I typically didn’t SELL the store as much as I told the surfer it is there if he wants it. The real work in selling came with the free sites and galleries.

I’m a text man. I love writing copy and seeing how it works. However with the toys, I used a graphic and embellished it with text. For my free sites, I found direct eye contact shots (Images where the model is “looking out”, presumable at the surfer) were more effective than a pic of a guy playing with toys. Along with the pic, I used text like “My boyfriend and I can not get enough of them…” and “I get off watching him play…” or “The one with the most toys… Gets Off!” Other places on my free sites, I just dropped in the text link. Either worked well. I added both sets of ad links to my basic main pages. The results were good – even though I kept them to a minimum not to out sell my sponsor sites.

My TGP experiment was WORK! After my first try I found out that text alone doesn’t work well. This is definitely an approach that requires imagery. On my first pass, I offered pics and a paragraph that that sold all the things I could think of… dongs, dildos, videos and ejaculating butt plugs -You name I tried to sell it. Out of 2000 hits on that one page, I had 60 clicks into the toy store. Even though I had a sale, it wasn’t going to break the bank. But it SOLD, so I decided to try more. This time I hunted through my content for pics with toys in them and eye contact. I added banners and toned down the text somewhat. Instead of listing an inventory, I stayed in line with the text I mentioned above. I gave an overall feel of what the store had (toys, videos, lube, etc.) Then I ended it with a little tease of what delightful experiences were in store when their package arrived.

This time, it worked! On that first day, out of the 2000 hits it received, 500 clicks went into the store. I have never had that kind of click ratio off of a TGP. I was amazed. Most of the sales were for smaller priced items ($10-$20), but I had two orders that totaled over $200 dollars each. Was this a fluke? I wasn’t sure, so I tried it again. With the next few submissions the click rates were smaller, and I don’t know why. It could be that I used the same ads or something too similar to the first. BUT the click to sales ratio was about the same as my first attempt. Needless to say this has now become part of my weekly regiment.

So what did this prove? Sex toys DO sell well in the gay market even under the hard to convert traffic scenarios. I guess we like our toys just as much as anyone else =)

Selling adult products, whether on a free site, a TGP or a pay site, will bring in a few extra dollars that many webmasters didn’t even know was out there.

Article written by Gary-Alan

The Successful Marketing Approach

Date: 2011.02.24 | Category: Promotion | Response: 0

In today’s volatile and competitive marketplace, the strategic manager must possess a sophisticated perspective regarding creating and maintaining the overall image of the organization.

In order to accomplish this goal, marketing must play a key role, regardless of the company’s size.

To be truly effective, a company must be up-to-date with it’s marketing ‘psyche’. In bygone times, companies concentrated on items it was able to produce, not on customer needs and wants. This type of outdated thinking will most likely lead to a rather short lifespan.

Today, marketing is a holistic approach that is often more complex than first thought.

What Is Marketing?

It is a process through which an organization identifies a need and then provides a means of filling or satisfying that need.

Customers are more informed and savvy than in the past and they expect more – in the quality of both products and service. Today’s customer is not willing to merely sit passively by and consume – he wants a voice and relationship with the companies with whom he chooses to conduct business.

Marketing is not deciding where and how to advertise. This is only one component of the process. Effective managers make sure they have a well-defined and mapped out strategy that deals with the entire lifecycle of the process. The most successful companies have a keenly honed customer-centric marketing model.

This model outlines a process that allows the company to determine the needs and wants of a “target market” and deliver this while instilling in the customer the belief their company’s ‘satisfaction solution’ is better value than the competition’s.

The first step in a marketing strategy involves the identification of unmet needs within a market and delivering/developing products and/or services to meet those needs.

Define Your Market First.

Is it a business-to-consumer company, a business-to-business company, or both? Regardless of the target(s) a company must be able to clearly identify a common need amongst a large portion of this market, as well as that portions propensity and ability to buy that product or service.

Once the target market has been identified it is time to do some analysis. The depth, complexity and related cost should remain proportionate to the ratio of overall business this product or service is anticipated to generate.

Analyze Internally.

What will be involved in creating this product or service? Is there access to all of the necessary components? How much volume can be handled? Are their efficient distribution channels? What will it cost to make or provide this? The next phase is an external analysis that looks at specific trends within the target market. With this information in hand, a company is then able to make an informed decision as to whether or not it is feasible to proceed. Now that the target market has been identified and the operational side has been flushed out, a strategy can be addressed. How a company decides to communicate its message should be in correlation to its overall marketing strategy. Whether the most effective method of conveying you message to the target audience is through traditional advertising channels, the Internet or more innovative activities, it should be apparent from the prior analysis. The final phase of a marketing strategy should examine the component of customer relationship management: What processes are in place to service our customers? How do we ensure a positive resolution of customer complaints? What performance measurements will be used to determine how well clients are being serviced? And, most importantly: How will customer relationships be maintained so they will do business with us again and again? By developing a comprehensive strategy that spans the entire lifecycle of new to repeat client, a company will find it is able to effectively address the present needs and wants of it’s target markets, as well as being able to incorporate new areas as they develop. Article written by Lee

Converting German Adult Traffic – The Niche Paysites That Work

Date: 2011.02.21 | Category: Traffic | Response: 0

With the rapid development of US companies and webmasters looking to attract a larger percentage of international surfers and, wanting to make money off these surfers I thought it would be an idea to share the most prevalent niches for each of the international markets country specific surfers. In this first article we will take a look at the niches which convert best on German oriented surfer traffic.

German Traffic – Dispelling The Myths.

First and foremost I think it would be a good idea to let you know that, strangely enough, not all German surfers are looking for kinky, in your face sex, in fact, they pretty much have the same tendencies towards their online porn as US based surfers do, with that in mind, lets take a look at some of the niches that do convert well on German traffic.

German Traffic – The Niches.

As with any type of surfer the best way of getting them to convert is to start targeting them from the second they hit your site using Full Page Ads, localized text links and, consoles, over the last 3 (three) months we found that the niches which converted best on German porn surfers were as follows.

Amateur.

The German adult surfers we sent to several amateur sites, including live web-cam sites and paysites converted exceptionally well, it would certainly seem from the last three months of stats that German porn surfers like the ‘amateur’ porn angle when it comes to satisfying themselves online.

Teen.

As with the US adult surfer, it would appear that the teen niche is truly a global requisite in fact, the teen niche was one of our best converting niches across the globe when we analyzed our international traffic conversion ratios.

Gay.

To our surprise the little German traffic we did send to localized German gay sites converted at less than 1:75, bearing in mind that the best converting niche for us was Teen and, that the specific site we sent the teen traffic to converted overall at around 1:138 we will be targeting a lot more German gay traffic in the future.

Fetish.

No mystery here, when we started our filtering process we ensured that the various fetish niches were high on our filtering list, after all, everyone seems to know that German porn surfers are looking for the hard to find hardcore scene and, the general fetish niche seemed to work wonderfully.

Ebony.

The ebony niche was a vary profitable one for the traffic we filtered to it, in summary, my personal feelings are that it converted so well because ebony men and women in Germany are very few and far between, again the results for this niche would seem to back-up the fact that giving Germans access to something that might be ‘taboo’ in their country converts their traffic well.

Other Niches.

In addition to the above niches which converted above and beyond the others we used we did get a few sales to some more micro-niched paysites for example, BBW, Asian, Cumshot and General Hardcore sites had around 3-5 sales per site, per pay period. Given that we did not target this type of traffic as effectively as we could have done and, that the traffic was from TGP’s and Geo Targeted Traffic Brokers we were happy with the results we saw.

German Adult Traffic – The Results.

It would seem, given our results from the 3 month test we ran on our traffic that the top converting niches for German adult surfers are the Amateur, Teen and Gay niches. Although, the rest of the niches we filtered out our traffic to did not convert as we would have hoped we still saw a good rate of sales month on month from the previous pay period.

When all is said and done, as long as you have German porn surfers on your sites you would be wise to start spreading and filtering this traffic to some niches that, perhaps you wouldn’t have ordinarily targeted after all, a sale is more money in your pocket, whether you know the niche or not.

Article written by Le