• Whats A Twink

    Date: 2011.02.24 | Category: General | Response: 0

    I think you would be surprised at the number of times I have been asked, “What’s a Twink?” Or my, personal, favorite “So how do two men have sex?”

    If you know me, you know I am never really bothered by questions – I never mind people’s candor. What does bother me, though, is the bulk of the people who ask are trying to work the gay market. Unsuccessfully, I might add.

    So, let’s expand our webmaster knowledge. Don’t worry, I am not about to explain how two men have sex (that I will save for my story site LOL)

    I have decided, however, to give you a Gay Glossary of sorts. There are many terms that can be included here. But, I thought to start off, we will hit the basics and add to it as time goes on. Keep an eye for future articles and additions on Gay Wide Webmasters.

    Here is a list of the most common terms on the Gay Adult ‘net:

    • Twink – A buff and lean young man; a 20 something. Age and leanness make the guy a twink. The best example is your typical bar room stripper.
    • Teen – This is the same thing as in EVERY market, hot young and under twenty – but LEGAL at 18.
    • Hunk/Stud – Beautiful, built and beefcake. The guys commonly posing for calendars and such.
    • Chubs (or chubby) – Just what it sounds like, a larger man. Not just muscular weight, most often heavy set.
    • Bears – This is a HAIRY man. Not a young guy, most often over thirty, sometimes with a husky build (but not always). You will probably see this niche sold as “Real Men”.
    • Cub – This is a YOUNG hairy guy. Sort of a HAIRY TWINK…
    • Daddies – Daddies are men over thirty, who like younger guys. (Just a side note here to clear up some misconceptions, not all gay men want to do young guys!)
    • Sons – the young male counterparts to Daddies. The young of the two can be a twink, cub or teen – makes no difference. This term is based on the visual couple. For our non-gay friends think of this as an example: the businessman who goes away for the weekend with his NEICE. See the comparison? LOL
    • Transvestite – is a man who dresses as a woman. Whether it is simple underwear or all our female attire. A lot of webmasters confuse this with Transsexual.
    • Transsexual – is a person who has decided to make the complete change and have a sex change.
    • Trans Gender – this is a more general term for people who live life as the opposite sex. They are in the process of, or have completed, a sex change.

    So know go have some fun. Try to classify your friends and lovers in these terms! I enjoy it when a webmistress comes up to me and says, “I heard your interview and I think my husband is a bear. But he’s a little twink-ish. What do you think?” This just makes my day! I have to laugh at the look on their husband’s face when they think I’m going to ask to examine them or something. “Turn you head and cough – OH! You’re a Twink…”

    Along with what works, I have to offer some terms that DO NOT work. If used incorrectly or out of context, then your attempt at marketing to gay men can be dreadful.

    • Faggot – I hate this word, personally. This is a word that is as derogatory to the Gay Community as other words are to a race.
    • Nancy boy – a typically non-US term that basically is used as a derogatory manner.
    • Lil Boys – a derogatory term used primarily in the Southern and Mid-Western US. It’s derived from the negative connotation that gay men are pedophiles.
    • Gay Owned and Operated. Allow me to be blunt – If it is not true, do not say it. This is probably the most OVER used phrase in the gay adult market. So much so, it is relatively meaningless today.

    We all need to remember from time to time, the key to success in any business is knowledge. Whether you are up selling to a sponsor or designing sites, knowing some of the more common terminology in the gay community can only help your ventures in the gay adult market. And remember, do not be afraid to try and NEVER be afraid to ask.

    As always, good luck!

    Article written by Gary-Alan

  • Do You Keep The Surfers Attention?

    Date: 2011.02.22 | Category: Traffic, WebDesign | Response: 0

    A new discovery says that people are born to respond to information a certain way. It also indicates that when we use our in-born or natural style to process information, we relax and feel good. The same research also indicates that 92% of thousands tested have changed that style to one they think works better. The change causes stress. So 92% of the viewers of your site are stressed. Because people often visit your site and click off almost instantly, you face the problem of getting their attention and keeping it long enough to persuade them to buy.

    The fact is that people today have shortened attention spans. If you don’t get them in the first few seconds, you lose them! You can either build a terrific web site — or just end up with “click thrus.” Many site owners think it enhances a site to add animation or cool sounds. But the answer is to make your site appeal to the individual. Great sites of the future will know how to “individualize” their message.

    Even though we all have to learn how to use a computer, high tech has not made people think the same way. You are not battling high technology; you are fighting to keep the attention of three (3) basic in-born styles. This may sound overwhelming, but it is really a simple matter of anticipating a viewer’s response before he or she gets to your site. Anticipation of responses makes or breaks your site.

    So how do you anticipate how a viewer responds before it happens? It is really simple. You start by learning how you personally respond to information. Why is this the beginning place? It is because you and the way you react when receiving or giving out information influences everything about your site. Next you learn about the other ways people respond to information. It is easy to begin anticipating reactions as you get a whole new perspective on how people are born to process information. Things start to make sense to you and people are no longer such a mystery.

    These conclusions are drawn after over 20 years of research. The research verifies that it is possible to appeal to most views rather than 2 – 4 in a thousand. So, when someone tells you how to write killer copy, or make your site jazzy with new technology, you are hearing from only one of the basic in-born styles. Take everything with a grain of salt until you evaluate it according to the simple guide that lets you appeal to ALL styles rather than only one.

    Article written by Lee

  • HTML Page Load Times – Making Them Quicker

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    Surfers on the web are here for one thing and one thing only, they want information, they want it to be correct and, more importantly, they want it now. We cant always help when it comes to getting the information however we can help them so far as making sure that when one of the surfers clicks on our pages they load quickly.

    Taking Control Of Speed.

    For many webmasters hand coding their HTML pages is an often timely and costly method and, because of this they turned to the WYSIWYG (What You See Is What You get) editors such as Dreamweaver and Frontpage to create their pages for them however, even this in itself requires some manually intermission on the webmaster part. Many of the older style WYSIWYG Editors added a fair amount of un-needed code to the HTML so, spending a few minutes after you have your pages created to physically go through the HTML code and clean up the junk html can in effect, cut down your page size by up to 25% in some instances.

    HTML Quotations And Hyphens.

    In addition to un-needed HTML tags you may also want to consider removing any quotation marks or hyphens from your HTML code, both of these can quickly clutter up a page and laden it down with more code than is actually required.

    For example, ‘HTML Coding’ makes just as much sense as me telling you HTML Coding when read in sequence. The trick with using quotations and hyphens is actually knowing at what point in your text you can ‘get away’ with removing them and, this is only something you will know yourself after proofing your completed page.

    Hyperlinks.

    If you are only going to provide links from one page of your site to another then, why use absolute paths? http://www.domain.com/linking.html is the same as /linking.html when you use it in a link from one page on your site to another and, well, in all honesty you have increased the load time of your page by only linking to the relative url instead of the absolute and that’s what we are trying to do here right? Make our pages load faster.

    White Space.

    White space on a web page can be a good marketing tool however, white space in your HTML code is a bad thing, placing spaces between certain parts of your HTML code can quickly bog down your load times instead, try to use the tab key to separate certain parts of code likewise, keep the use of &nbsp to a minimum, this can quickly become the most relevant term on your page if used in excess.

    One other benefit of making your pages as small as possible is that a webmaster wanting to steal your HTML code is going to have a harder time finding the exact piece of coding if the HTML is all on a single line than they would if the code was laid out nicely however, this in itself is only a deterrent and it wont stop those webmasters determined to steal your HTML code.

    Page Load Time Overview.

    Hopefully this brief article has given you some idea of ways in which you can practically reduce the load time of your pages without affecting the overall look and feel of your site and, who knows, if your page loads quicker, then you have a better chance of your surfer getting to your sponsor quicker.

    Article written by Lee

  • Adult Search Engine Optimization

    Date: 2011.02.21 | Category: Promotion, Search Engine Optimization | Response: 0

    Gone are the days when adult webmasters could Spam the search engines and get highly trafficked sites within a month of the search engines updating many of the search engines caught onto the adult industry very early on and started changing the way in which they indexed sites they went from meta tag optimized listings to theme indexing to almost every type of search engine optimization method in between.

    Search Engine Optimization Techniques.

    It would seem with the changing times of search engine optimization that there is no longer a single solitary way to get your adult sites listed highly in the search engines but rather a mixture of different adult seo methods being used on a single site ranging from increasing your pagerank, including relevant meta tags and page content to standard adult search engine optimization methods such as getting other popular websites linking to yours but with this comes a new challenge of its own webmasters need to get back to the basics to figure out what worked then and, what will work now so far as adult search engine optimization goes.

    Adult Search Engine Optimization Companies.

    There are many companies currently online that can offer adult webmasters their search engine optimization services however, how do you choose an SEO company that will not only work for you but, is cost effective for your needs, the simple answer is to ask around, there are sites online presently that offer monthly memberships to gain access to their adult seo techniques in the form of articles and tutorials just as their are sites that offer no information whatsoever or, information that, while it worked three years ago, it no longer works in today’s adult seo marketplace. You need to ask for advice from customers who have used adult optimization companies in the past and see how their results improved as well as making sure that what you are actually purchasing is a service that doesn’t just guarantee you improved site rankings but actually guarantees you will see a profit from the money you spent on the optimization services.

    Adult SEO Breakdown.

    Adult search engine optimization companies have only really become apparent in the adult industry over the last 6-12 months however, many well known and respected webmasters have been working on optimizing their adult sites for years and, whilst doing so, they have also achieved a vast knowledge base on how to optimize your adult sites for the search engines, again, ask around on the message forums to find the solution that will best suit your needs and budget and you wont go far wrong, the adult search engine optimization business model is one that in all actuality should change on a regular basis however, as mentioned above some companies are still using the same optimization methods they used three or four years ago, make sure you do your background checks before parting with any money and, most importantly, use the search engines to find their sites in search terms where, if they were any good at all, they would already have first page listings.

    Article written by Lee.

  • JavaScript Know How

    Date: 2011.02.22 | Category: Scripts | Response: 0

    JavaScript can be one of the most useful additions to any web page. It comes packaged as standard in Microsoft’s Internet Explorer and, Netscape Navigator and allows webmasters to perform field validations, mouse-over’s, pop ups and a whole entourage of other nifty little features on our sites.

    In this article we will show you how to:

    – Display the browser name and version number
    – Change the text in the status bar of the browser
    – Use an input box to get text from the user
    – Use a message box to display text to the user
    – Change the title of the browser window

    Before that, however, we need to know how to setup our web page so that it can run the JavaScript. JavaScript code is inserted between opening and closing script tags: <script> and </script>, like this:

    <script language=”JavaScript”>

    –> JavaScript code goes here <–

    </script>

    These script tags can be placed anywhere on the page, however, it’s common practice to place them between the <head>and </head> tags. A basic HTML page that contains some JavaScript looks like this:

    <html>
    <head>
    <title> My Test Page </title>
    <script language=”JavaScript”>

    function testfunc()
    {
    var x = 1;
    }

    </script>
    </head>
    <body>
    <h1>Hello</h1>
    </body>
    </html>

    For the examples in this article, you should use the basic document format I have just shown you, inserting the JavaScript code between the <script> and </script>tags. When you load the page in your browser, the JavaScript code will be executed automatically.

    Displaying the browsers name and version number.

    The “navigator” object in JavaScript contains the details of the user’s browser, including its name and version number. They can be displayed in a browser using the document.write function:

    document.write(“Your browser is: ” + navigator.appName);
    document.write(“<br>Its version is: ” + navigator.appVersion);

    I run Windows 2000 and Internet Explorer version 6, so the output from the code above looks like this in my browser window:

    Your browser is: Microsoft Internet Explorer
    Its version is: 4.0 (compatible; MSIE 6.0b; Windows NT 5.0)

    Changing the text in the status bar of the browser.

    To change the text in the status bar of a browser window, just change the “status” member of the “window” object, which represents the entire browser window:

    window.status = “This is some text”;

    Using an input box to get text from the user.

    Just like in traditional windows applications, you can use an input box to get some text input from the user. The “prompt” function is all you need:

    var name = prompt(“What is your name?”);
    document.write(“Hello ” + name);

    The prompt function accepts just one argument (the title of the input box), and returns the value entered into the text box. In the example above, you get the users name and store it in the “name” variable. You then use the “document.write” function to output their name into the browser window.

    Using a message box to display text to the user.

    You can display a message box containing an OK button. These are great when you want to let the user know what is happening during their time on a particular page. You can use a message box to display the “name” variable from our previous example:

    var name = prompt(“What is your name?”);
    alert(“Your name is: ” + name);

    The “alert” function takes one argument, which is the text to display inside of the message box.

    Changing the title of the browser window.

    To change the title of a web browser’s window, simply modify the “document.title” variable, like this:

    document.title = “My new title”;

    One bad thing about the “document.title” variable is that it can only be manipulated in Microsoft Internet Explorer. Netscape’s implementation of JavaScript doesn’t allow for modification.

    In Closing.

    As you can see from the examples in this article, JavaScript is a powerful scripting language that can be used to enhance a visitor’s experience with our site. However, you shouldn’t use JavaScript too much because in some cases it can annoy visitors and send them packing before your site even loads!

    Article Written By Lee

  • Geo Targeting – What Exactly Is It?

    Date: 2011.02.22 | Category: General, Promotion | Response: 0

    As the adult industry reaches further and further across the online global community we are beginning to realize the importance of our foreign surfers, gone are the days of shifting them off to a dialer site instead, we find more and more companies actually using geo-targeting techniques to filter and monetize this profitable traffic more but, how does geotargeting work and, more importantly, is it any good? They are the questions we will look at in this article.

    GEO::IP – The Basics.

    The Geo::ip module is a relatively simplistic database of IP addresses and, the matching country to which the IP address belongs. This means that the GEO::IP module can be used for a variety of purposes including automatically selecting the language and countries of your visitors, for credit card fraud detection, and for software export controls.

    Geo Targeting – The Basics.

    As described above, the GEO::IP module is what drives any and all forms of geographical location targeting system (geo targeting). Geo targeting is the method most commonly used in the adult industry to either send a surfer to a localized version of a paysite or, send them off to a dialer in an attempt to monetize them it works by checking either the surfers browser language, country ip address or, both of these.

    Putting Geo Targeting To Work.

    Despite what most webmasters may think about the complexities of geo targeting and the GEO::IP Module for Perl they are easy to use and implement and, furthermore, there are cost free and highly effective ways of using geo targeting on your sites to monetize your international traffic. Lets look at two easy free solutions for webmasters to geo target their traffic.

    JavaScript.

    Using JavaScript you could add the following code between your HTML <head> and </head> tags to redirect international traffic to a specific url on your server:

    <SCRIPT LANGUAGE=”JavaScript1.2″>
    <!– Begin
    if (navigator.appName == ‘Netscape’)
    var language = navigator.language;
    else
    var language = navigator.browserLanguage;

    if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
    else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
    else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
    else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
    else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
    else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
    else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
    else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
    else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
    else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
    else
    document.location.href = ‘english.shtml';
    // End –>
    </script>

    Php.

    Using .php you can add the following to your sites pages to redirect traffic based on their browser language.

    <?
    $user_lan = $HTTP_ACCEPT_LANGUAGE;

    if($user_lan==’de’) {
    ## German
    $redir_url = “http://www.germanlanguagepageurl.com”;

    } elseif($user_lan==’fr’) {
    ## French
    $redir_url = “http://www.frenchlanguagepageurl.com”;

    } elseif($user_lan==’it’) {
    ## Italian
    $redir_url = “http://www.italianlanguagepageurl.com”;

    } elseif($user_lan==’es’) {
    ## Spain
    $redir_url = “http://www.spanishlanguagepageurl.com”;

    ## US traffic or Rest of world not defined above
    } else {
    $redir_url = “http://www.yourmainpageurl.com”;

    }

    header(“Location: $redir_url”);
    exit;

    ?>

    As you can see from the above two examples, monetizing your international foreign traffic is a relatively easy step and, with the right sponsors to send this traffic to you will be able to reap the profits of countries that other webmasters are not targeting yet.

    Geo Targeting – Overview.

    When all is said and done geo targeting can be a cost effective way to increase your bottom line profits, whether using a free method as described above or, using one of the many filtering services available on the net you should start to monetize your global surfers. One thing you should also consider however is that far from sending your international traffic to a dialer you should search around and find a good mix of adult affiliate programs with a variety of localized paysites, this in itself will enable you to see just how much traffic you have been wasting by using dialers in the past and, it will also allow you to realize the full potential of your new found geo targeted adult traffic.

    Article written by Lee

  • Outsourcing – Becoming More Profitable Online

    Date: 2011.02.24 | Category: Employment | Response: 0

    As webmasters we already do a lot of outsourcing from hosting our sites to design and marketing to getting traffic which we send to our sponsors. However, many of us are missing out on opportunities to outsource even more of our work and, by missing these opportunities, we are losing money.

    Outsourcing work can consist of anything from translations, design, scripting, marketing, seo, site submissions and pretty much anything and everything in between.

    However, before we outsource some work to others there are several factors that need to be taken into consideration these are what will be addressed in this article.

    Cost.

    Ensuring we work ‘cost-effectively’ is one thing we all want to do, we need to make a profit whilst still being able to develop our business further. One good way to find out if the costs of outsourcing outweighs the cost of keeping the work in house to make a simple list of both the time and financial involvements both in and out of house. For example, in house you may have employees that need paying to do the work, you will almost certainly need to spend a lot of your own time on the project and, more likely than not you will need to research the work you want to undertake, all of this can become costly when looked at in detail a good reason to outsource your work to another company or individual.

    Benefits.

    How will outsourcing benefit you and your business? As with the cost example above make a list of things that will benefit you from the time saved on the project to the monetary benefits of outsourcing the work and the completion times often, by outsourcing your work you can have it done in much less time than if you handled it yourself ‘in-house’ so to speak.

    Flexibility.

    What are the indirect benefits of you outsourcing your work? Not necessarily the money saved but more along the lines of time management. if you give a designer a list of ideas and suggestions you WANT your work to have, chances are, they will get it right the first time whereas, if you amble along experimenting with what you actually create you may, in effect, take much longer to complete the task in hand. By saving yourself time what else can you get done, whether it is building more sites or marketing your existing sites further the indirect benefits all weigh up more often than not, these benefits will be favorable to outsourcing the work.

    Risk.

    This is probably THE most important thing to take into account when considering outsourcing your work, what happens if, you pay for the outsourcing and, overnight the company who is doing the work for you goes out of business? What happens if someone you have in your employ decides that they would rather be doing the work rather than you outsourcing it? Financially can you afford to outsource the work? All of these factors need to be considered before undertaking any form of outsourcing.

    Basically, what I am trying to tell you is that, if you spend a few moments actually running the numbers as oppose to the ideas you have in respect of your workload you will see that outsourcing can be come a valuable asset to your business and, more importantly, your bottom line profits.

    Article written by Lee

  • Robots.txt – Control The Robots That Crawl Your Sites

    Date: 2011.02.24 | Category: Search Engine Optimization, WebDesign | Response: 0

    By writing a structured text file you can indicate to robots that certain parts of your server are off-limits to some or all robots. It is best explained with an example:

    # robots.txt file for general use on web servers.

    User-agent: webcrawler
    Disallow:

    User-agent: googlebot
    Disallow: /

    User-agent: *
    Disallow: /cgi-bin
    Disallow: /logs
    The first line, starting with ‘#’, specifies a comment.

    The first paragraph specifies that the robot called ‘webcrawler’ has nothing disallowed: it may go anywhere.

    The second paragraph indicates that the robot called ‘googlebot’ has all relative URLs starting with ‘/’ disallowed. Because all relative URL’s on a server start with ‘/’, this means the entire site is closed off.

    The third paragraph indicates that all other robots should not visit URLs starting with /cgi-bin or /log. Note the ‘*’ is a special token, meaning “any other User-agent”; you cannot use wildcard patterns or regular expressions in either User-agent or Disallow lines.

    Two common errors:

    Wildcards are not supported: instead of ‘Disallow: /tmp/*’ just say ‘Disallow: /tmp’.
    You shouldn’t put more than one path on a Disallow line (this may change in a future version of the spec)
    Ultimately, without the use of robots.txt files on your servers/domains, you are risking a variety of potential problems including, unauthorized access to your cgi directory, unauthorized viewing of your site stats, possible spamming of the search engines by accidental crawling of doorway pages.

    One distinct advantage however of having a robots.txt file on your server is that, quite simply, you will be able to tell when and where your site has been indexed or potentially indexed as, all robots will automatically call for the robots.txt file BEFORE any other page on your server so, as long as you keep an eye open for any calls of this file, you can see who is knocking at your site for indexing purposes.

    Below is a robots.txt example that you can copy and paste into a text document to use on your own server:

    <!–Start Copy Below This Line–>

    User-agent: *
    Disallow: /cgi-bin
    Disallow: /logs

    <!–End Copy Above This Line–>

    The above will allow all spiders to crawl all of your site except the subdirectory’s ‘cgi-bin’ and ‘logs’ which, may be altered to suit any subdirectory’s you do not wish the spiders to crawl on your server.

    Article written by Lee

  • Cross Selling – Offer Your Surfers An Alternative

    Date: 2011.02.23 | Category: Promotion | Response: 0

    As webmasters our primary goal is to make money from our surfers in order to be successful at business, however, in order to make money from our surfers we need to constantly change the way in which we sell products and services to them.

    One such method of selling products to surfers is by using cross selling or, up selling as it is sometimes referred to in the industry. So what exactly is cross selling and, more importantly, what benefit does it give your business model? This is what we shall take a look at in this article.

    Cross Selling – The Basics.

    Cross selling is a method used by marketers to make the maximum amount of money out of a single sales lead at any given time regardless of whether you are working online or, in a bricks and mortar store cross selling is something that almost every sales person does from offering an extended warranty on a new television purchase to offering an affiliate product from inside your sites secure area.

    Cross Selling – How To.

    One of the easiest ways to initiate the cross selling process is simple to provide your site visitors with a selection of links going to a multitude of individual products, this may be a dating site, a software package or, something else, either way, by placing a selection of links on your main selling pages you have already initiated the cross selling process and, by doing so, have already increased your chance at making a sale.

    Cross Selling – New Customers.

    One method of cross selling that is becoming more and more prevalent on the internet is that of cross selling or, up-selling new customers immediately after they have made a purchase, this in itself is not a bad thing after all, you know they have money to spend so, why not use this fact to garner additional sales.

    One good way of offering cross sales to new customers is to give the an option on the actual shopping cart page immediately when they hit it, this may be for a site that complements the product they are making a purchase to already or, something completely different either way, by having this already on the order page waiting for your customer you might just make additional money from them.

    Cross Selling – Old Customers.

    So what happens when a customer leaves your site after making a purchase? Well there are two routes you can take with thee customers, one, is to leave them alone and hope that they return to buy from your site again whilst, the other, my personal preference, is to send these customers a regular follow up letter offering them a product they may be interested in based on their initial purchase after all, if they purchased a copy of Adobe Photoshop, the chances are they may also be interested in something such as Paint Shop Pro, why not give the surfer this as an option by placing a link in the follow up letter taking them to that specific area on your site.

    Cross Selling – Overview.

    When all is said and done, cross selling whether you agree with it or not is a very powerful sales tool, not only can it increase the revenue potentials from new clients but, can also enable any business a method of gaining further incomes from older customers, the one thing that you should all be doing on a regular basis is ensuring that you have a good cross selling strategy in place, regardless of whether you actually are selling memberships to sites, warranties on televisions or, mouse pads for new pc owners.

    Article written by Lee

  • Content – Keeping your members coming back for more

    Date: 2011.02.22 | Category: Content | Response: 0

    We know that the first battle for pay site owners is getting the traffic and the signups. But, sometimes this becomes such a focus that we forget the other battle: keeping members interested once you have them. When people pay for a membership to a site they are expecting to get their money’s worth. In return for their monthly fee they are looking for a site that encompasses quality, variety and originality.

    As the web grows, so does the online entertainment industry. Four or five years ago there was only a handful of pay sites around compared to the thousands and thousands that are on the net today. Back then, you could literally put any kind of content on your sites and you would have membership, there just was not much choice out there for the connoisseur of porn. Now, potential members are more informed, they know what is out there, they know what they like, and they know what they want to see.

    What has to be done to cater to these more discriminating porn shoppers? You have to give them what they want. Here are some useful tips for choosing a content provider and/or content for your pay sites that will keep the members coming back for more:

    Go for the exclusive content.

    You want to be able to provide your members with something that is fairly fresh and that is not pasted on every pay site on the Internet. The last thing a potential buyer wants to see is a site that is a carbon copy of half the sites out there.

    Choose leased content.

    Choosing leased content over buying CD’s is a good way to keep your site fresh. Most leased content providers will update their content on a bi-monthly or monthly basis. As well, with leased content, it is just a matter of adding the feed into your site. This alleviates the need for extensive extra graphic design work.

    Have a wide variety of content.

    Make sure that your site has a little bit of everything a potential member could want: pictures, videos, live feeds, etc. The more you have the better. Many content providers have great package deals available that will include all of these things all set up and ready to put on a site.

    Choose a reputable content provider.

    You want to make sure that when you choose a content provider that you do not just go for the best deal out there. You want to also look at things like: how much bandwidth they provide, what their technical support is like and last but not least, do they have good customer service.

    These are just but a few helpful suggestions to follow when choosing content for your pay site. There are certainly many ways to achieve a high rate of member retention. One thing that many of our customers tell us is that they find that having a least one voyeur feed on their site great for keeping the members coming back for more. Laura’s Condo, one of our voyeur feeds, has one of the best member retention rates around. Visitors get attached to the girls, develop a rapport with them and they do not want to lose that. Hence, they will keep renewing to be able to keep their relationship going with their favorite girl.

    The number one thing that pay site owners must remember is that members equal money and in order to keep the cash flow rolling in they must keep the members interested and give them what they want. By spending a little extra money to get high quality exclusive content, you will actually be putting more money in recurring memberships back in your pocket at the end of the day.

    Article written by Meredith Murray

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