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Maximizing Your Profit Potential – Upsells
We all know the reason why pay sites have upsells inside them, to make more money so, the past few weeks I have been ‘experimenting’ with the same type of strategy the pay sites use and, to my surprise, actually found out you can make quite a nice amount of additional income by offering your surfers products or services other than porn!
Now, this may come as a shock to many but, when you build a free site, TGP Gallery, AVS site etc you can use non adult products on them.
I have found the following work well for the various different types of site:
Free Sites.
Dating Services such as http://www.oscardate.com , http://www.adultfriendfinder.com, etc etc.Video Stores such as http://www.mallcom.com and http://www.moviemountain.com.
Sex Toys such as http://www.gayadultshopping.com and http://www.mallcom.com (Mallcom sells toys and videos)
Also, to my surprise, search engines have done really well on our traffic. Where we would usually use a text link I SSI’d some files and included some text files going directly to a variety of niches earning me in excess of $0.40 per click in some instances!!
AVS Sites.
Dating Services like those mentioned above e have found have done reasonably well however, for some reason not as well as they did on the free sites, you would think that they should do better than on free sites so I guess it is something wrong with my marketing, either way, we just plugged a link to one of our dating affiliates and, sure enough made some $$$ from them.Penis Enlargement programs did VERY well inside our AVS sites again, all we did was place a simple text link with ‘enlarge your penis’ for the text and, surprisingly we made a few good sales from that.
We also integrated our own little MallCom store front on its own domain and have been sending traffic to that and, again, the results have been reasonable.
TGP Galleries.
To my surprise, the most profitable thing that we have tested on our TGP Galleries is again, Penis Enlargement type programs, Viagra sales from http://www.kwikmed.com have been doing well the last few weeks and we even had a rebill already!One thing that I didn’t expect to work well that did was email collection, in fact, after just 10 days we already have 95 email addresses purely from our TGP Galleries. These emails will be used further in time to send out our newsletter and hopefully make some recurring sales from them.
I guess the point of this was to let you know you can use alternatives to your adult orientated sponsors on any type of site you build and make a profit from them.
Anyway, I’m off to do some more testing, I have found a nice casino sponsor imp going to send a few days of traffic to.
Article written by Lee
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Outsourcing – Becoming More Profitable Online
As webmasters we already do a lot of outsourcing from hosting our sites to design and marketing to getting traffic which we send to our sponsors. However, many of us are missing out on opportunities to outsource even more of our work and, by missing these opportunities, we are losing money.
Outsourcing work can consist of anything from translations, design, scripting, marketing, seo, site submissions and pretty much anything and everything in between.
However, before we outsource some work to others there are several factors that need to be taken into consideration these are what will be addressed in this article.
Cost.
Ensuring we work ‘cost-effectively’ is one thing we all want to do, we need to make a profit whilst still being able to develop our business further. One good way to find out if the costs of outsourcing outweighs the cost of keeping the work in house to make a simple list of both the time and financial involvements both in and out of house. For example, in house you may have employees that need paying to do the work, you will almost certainly need to spend a lot of your own time on the project and, more likely than not you will need to research the work you want to undertake, all of this can become costly when looked at in detail a good reason to outsource your work to another company or individual.Benefits.
How will outsourcing benefit you and your business? As with the cost example above make a list of things that will benefit you from the time saved on the project to the monetary benefits of outsourcing the work and the completion times often, by outsourcing your work you can have it done in much less time than if you handled it yourself ‘in-house’ so to speak.Flexibility.
What are the indirect benefits of you outsourcing your work? Not necessarily the money saved but more along the lines of time management. if you give a designer a list of ideas and suggestions you WANT your work to have, chances are, they will get it right the first time whereas, if you amble along experimenting with what you actually create you may, in effect, take much longer to complete the task in hand. By saving yourself time what else can you get done, whether it is building more sites or marketing your existing sites further the indirect benefits all weigh up more often than not, these benefits will be favorable to outsourcing the work.Risk.
This is probably THE most important thing to take into account when considering outsourcing your work, what happens if, you pay for the outsourcing and, overnight the company who is doing the work for you goes out of business? What happens if someone you have in your employ decides that they would rather be doing the work rather than you outsourcing it? Financially can you afford to outsource the work? All of these factors need to be considered before undertaking any form of outsourcing.Basically, what I am trying to tell you is that, if you spend a few moments actually running the numbers as oppose to the ideas you have in respect of your workload you will see that outsourcing can be come a valuable asset to your business and, more importantly, your bottom line profits.
Article written by Lee
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Using JavaScript To Auto Scroll Text
Using JavaScript To Auto Scroll Text.
There may come a time when you would like to have some text on a page that is simply just to big to fit on a single page. Of course, you could always create a new document for this text but, what if you could make the text actually scroll through the surfers browser?The following JavaScript will do just that.
Place the following section of JavaScript coding between your <head> and </head> tags:
<SCRIPT LANGUAGE=”JavaScript”>
<!–function scrollit() {
for (I=1; I<=1200; I++) window.scroll(1,I);
}// –>
</SCRIPT>Along with the following JavaScript coding someone in the Body of your page:
<FORM>
<INPUT type=button value=”scroll” onClick=”scrollit()”>
</FORM>Have a play around with the numbers in the first section of the JavaScript to speed up and slow down the rate of scrolling until you find a speed that is easy on the eye.
Article written by Lee
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Blogging For Traffic – An Alternate View
Just recently the adult industry seems to have gone ‘blog’ crazy in fact, it is almost a daily occurrence that webmasters mention a blog of some description on several message forums however, when it comes down to it, does blogging really matter at all? This is what we will take a look at in this article.
What Is A Weblog Or Blog?
A Weblog, or ‘Blog’ for short, is a kind of website or a part of a website. It is usually, but not always, run by a single person and they publish bits of writing on the Weblog. These bits of writing, called ‘entries’ or ‘posts,’ generally appear on the front page of the weblog in reverse chronological order, that is, with the newest entry at the top of the page, with older entries progressively further down.So How Can Blogging Help Me?
Quite honestly, I don’t think it can. Think about it for a moment, you spend an hour or so a day writing a page in your online journal only for it to be erased or archived at a later date, doesn’t that seem strange to you? Instead of blogging why don’t you actually do something constructive such as making a .html page out of the text you were going to use for your blog, keyword it up and upload that directly onto your server? After all this in itself will benefit you in the long term much more than a quick page that will eventually disappear from existence. Of course there will always be those people who do successfully use blogs as a part of their marketing strategy and, kudos to them however, looking at the bigger picture, it makes much more sense to have a fresh HTML page which will remain indefinitely on your site that you can keyword and SEO for the search engines rather than something that is going to become relatively short lived.Blogging – Overview.
To be perfectly honest with you, all of this talk of creating a blog to get additional traffic is, in itself just ‘hype’ unless you have a source of blog owners to link back to your blog or, an hour or so to kill each day wasting your time writing your blog your time really would be much better served coding HTML pages. After all, HTML pages have worked for the last 30 years, why all of a sudden have webmasters stopped using them?Article written by Lee.
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Direct Debit Payment Explained
Something that is very rarely spoken about as a means of payment is Direct Debit, this is a popular payment method across Europe and, especially in the United Kingdom. Direct Debit can offer your surfers a cost effective, easy way to pay for products and services from your site especially, if they have a ‘recurring’ cost associated with them.
Direct Debit – What Is It?
Direct Debit is quite possibly one of the simplest ways to collect funds from your surfers basically, a form is filled out by the surfer, where they enter their bank payment details, account number, name, sort code. Then, the form is signed either electronically or, in person by the customer, in this case, electronically by the surfer.Once you have the direct form filled in by your surfer, you may continue to deduct funds from the bank account on the Direct Debit form until such a time whereas the surfer cancels the Direct Debit agreement.
At the present time, around 45% of the population in the UK currently choose to pay their utility bills online by Direct Debit and, around 75% of the total population in the UK have used Direct Debit at least once in addition Direct Debit is also an alternative method of payment in the vast majority of European countries and, it is also used (although not as much) in Australia.
Direct Debit – What Are The Cost?
Direct Debit payments cost around $0.5 for you as a merchant to process, however, this charge, rather than happening on the processors side of the transaction, happens when the Direct Debit request hits your banking account.This in itself is god news after all, you now ensure that if a membership or product costs $35 per month, you will get virtually the full cost of that membership until such a time when the surfer cancels the direct debit at their bank.
Direct Debit – An Overview.
All in all, Direct Debit is probably one of the only payment solutions that allow you to collect the full price from your surfer at the point of sale and, furthermore, because the Direct Debit method of payment is trusted, this offers your surfers something that no other form of payment can – Peace of mind. There is however one major drawback to this method of payment, it is very hard to find processors that will allow you to utilize Direct Debit on your sites in fact, to date, the main use for the Direct Debit payment method has been payments of utility bills, Gas, Electricity, Water Supply, etc however, many financial institutes will let you pay for goods and services using Direct Debit on ‘credit’ terms which can vary from 1 day to a year interest free or, not as the case so often is.I strongly feel that within the next 12 months this method of payment could become advantageous to the adult webmaster however, the current online payment processors need to be pushed in order for this to become as widespread as credit and debit card processing is. That said, there are a few online adult companies already accepting Direct Debit as a form of payment so, at least the ‘DD’ revolution has already started.
Article written by Lee
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Seasons Greetings For The Adult Surfer
How do the national and, international holidays affect our sponsors sales? More than you would think especially if you can offer your surfers something ‘seasonal’ when they hit your site. However, that said, when should you start planning for these holidays and, more importantly, how can you ensure that once you have implemented your seasonal marketing campaigns that they actually work?
Seasonal Marketing – The Basics.
Seasonal marketing is, in effect a method of changing your marketing approach around different times of the year to affect both the volume of sales you make and, more importantly, the uniqueness of the product you are offering your surfers. A good example of this is at Christmas time, many of the sponsors will provide their webmasters with banner with a holiday feel to them, perhaps using scantily clad men in Santa outfits or half naked women in elves costumes. By offering a seasonal marketing approach to your site surfers you actually increase the chances of making a sale.Holiday Porn.
One of the best ways to offer your surfers a fresh marketing angle is to ensure that you plan for all of the major holidays throughout the year in advance so for example, as mentioned above, Christmas is a big holiday as are, New Years, Easter, Thanksgiving (US), Independence Day (US) and, Halloween. By building sites specifically for these holidays you are increasing the chances not only of building your sales but, of gaining additional traffic that you might otherwise lose out on. It has been said certainly over the last four years i have worked in the adult industry that many webmasters experience an increase in search engine traffic searching on keywords such as ‘Christmas Porn’ and, ‘Ghost Porn’ around the various holidays, build now for next year and, when the holiday season arrives, you will be one step ahead of your competition.Seasonal Marketing Overview.
As already mentioned the holiday season especially Christmas time, can be a great way to gain additional traffic, not only from those surfers specifically looking for Christmas Porn but, also the newbie adult surfers who have perhaps only just got their first computer on Christmas day, by adding to your collection of seasonal porn sites year after year you will not only learn a lot about the way the various holidays and seasons affect your sales but, you will also be able to profit from your surfers in a way that not many other webmasters do.Article written by Lee
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Marketing to European Surfers
Marketing to European Surfers.
Today we’ll try to answer couple of questions regarding dialers and how to market them to European traffic.
How to get traffic to your European market targeted site?
Pretty much the same way as for all the other sites, lets German market for example (Germany, Austria, Switzerland) use SE’s, German link-lists, TGPs,… feed site with your own traffic, and don’t forget to use exit-consoles.
Is your site translated into specific language?
Yes, of course you won’t get far using English template on German/Spanish.. sites… You can always contact Adult Site Translation if you need help with translations.
What sponsor should you use?
That is pretty hard to say. Practically since almost every European based sponsor offers dialers so it doesn’t really matter which one you choose. It’s the same with per sign-up sponsors: It depends how good you are in sending traffic to them. And as always try couple of them and see which one works best for you. Most of the sponsors will offer to your surfers to pay by CC, bank account and dialers.
Me personally, I don’t really advertise dialers. I go for sign-ups because most if not all European sponsors are recurring and it brings more money in the long run. But if a surfer wants to pay the (admittedly) high phone bills – that’s fine with me In fact, sometimes I get more money from a 0190-number (dialer number in Germany starts with 0190) than I’d get if the surfer would sign-up with his CC and would cancel his membership after the first payment.
Why are dialers so successful in the German/European market?
Well, I can think of 3 reasons for this:1.) 0190-numbers are very common in Germany. Many support-hotlines use them, you can download logos for your cell phone via 0190, you can get health-tips via 0190, fax-numbers, etc… Germans see those numbers everywhere and get used to them. Of course they know that they are expensive but I think they tend to forget this because they are so common.2.) Much of my income from dialers is from Swiss and Austrian people. Especially surfers from Switzerland LOVE dialers (Some of them spend hours/nights with dialers and in the end if i get 50% of that for me is not bad, isn’t it?
I think they love dialers because they hesitate to give out the information on their CC (if they have any) and they can’t/don’t like to transfer their money via bank transfers. So dialers are actually their only way to get into the members-area.3.) Credit cards are not very common in Germany. I would guess only some 30% have one and many who have one don’t believe that CC transactions on the internet are secure. So most of the surfers have only 2 options left: Paying by bank account or using a dialer. The bank account has 2 disadvantages in the eyes of the surfers: 1st “The sponsor knows my name, my account number, where I live and that I’m a greasy little wanker who pays for porn. -Maybe this sponsor is going to tell my neighbors about it-” 2nd “How can I explain this to my wife?” On the other hand the dialer has advantages: 1st It is anonymous. Nobody knows who and where the surfer is. 2nd The dialer is faster than typing all the necessary information needed for a bank transaction. A few seconds for a 35kb download and the surfer is ready to go. 3rd You can always find a reason why there’s this 0190-number on the phone-bill. “Well darling, you know, I had problems with my new graphic card and I had to contact the customer-support. Those damn bastards are on a 0190-number what what can I do?”
Well, that’s about it on dialers. One warning at the end: If you like to give them a try beware of those that do auto-downloads and auto-installations. Surfers don’t like them. Use dialers where the surfers needs to click somewhere to download and install them.Article written by Lee
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Domain Name Extensions + SEO
With a slew of new TLD (Top Level Domain) extensions being launched in the first quarter of 2004 in addition to the hundreds already available how many of us actually take time to consider that when we register a .com, .net or, .org domain how will these sites help or hinder us with our search engine work? This is what we will take a closer look at in this article.
Domain Name Extensions – What Are They?
First of all, before we look at how the extensions of our domain names can assist us in running our search engine optimization methods we need to understand what the TLD’s themselves are actually for. Domain name extensions are essentially a way to recognize specific locales via the usage of domain names so for example, the domain name extension .com were primarily set up as commercial domain names however, with the commercial use of this extension it has also become, without a doubt the most popular extension for individuals or companies registering new domain names. In addition to the TLD extensions there are also a selection of domains extensions ranging from industry specific extensions such as .aero to country specific extensions such as .co.uk.Domain Name Extensions And Search Engines.
Now we understand what the domain name extensions were put in place for we can now start to look at how they may benefit us in terms of SEO (search engine optimization) for example, head across to http://www.google.com and do a search on something such as ‘penis pills’ you can see from the results shown (01/01/04) that the first 10 results are evenly spread across a range of domain name extensions ranging from .com to .net and also some smaller .go.ro domain extensions. This would lead us to assume that at the current time, Google specifically is not paying to much attention to the extensions of the domain names we are using however, given the recent updates of the last month or two across Google this has also cleaned up a lot of the results that were present 2 months prior to this search in which the .biz extension was highly populated in the rankings.Domain Name Extension Abuse + Spam.
With this slew of new domain name extensions being launched what seems like yearly this also opens up a whole lot of new problems for the webmaster primarily that of the domain name spam. Because domain names can be registered for as little as $5 per year many webmasters have taken to purchasing them, using them to spam the search engines and then, once the search engines discover the spam and remove the offending domains, the webmaster then moves on to new domains in effect, making domain names a disposable commodity to them. Whilst this method will certainly garner traffic for the search engine spammer it will also in turn mean that the traffic that honest webmasters receive from the search engines will be lower.Domain Name Extensions And Optimization.
Hopefully this brief article has given you a little insight into how domain name extensions can both benefit and also detriment your business, by choosing your domain name extensions carefully and, making sure you do your best not to spam the search engines you can make some serious income from pure search engine traffic however, once you start to buy domain names with lesser known extensions to purely spam the search engines you are not only wasting your own money but, are also potentially wasting other hard working webmasters money too.Article written by Lee
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Domain Name Transfer Agreement
Domain Name Transfer Agreement
For most people, buying and selling domain names is a fundamental income provider for their business model, as such, you should ensure that when buying or selling domain names you should have a legal contract to assist in the transfer of sale.Domain Name Transfer Agreement.
This Agreement is made on the Day of 2001 between:
(1) [Your name and address goes here]. (hereafter referred to as the assignor) and;
(2) [The buyers name and address goes here]. (hereafter referred to as the assignee).
RECITALS:
(a) The parties have been in discussion concerning the transfer to the assignee of the registration of the designations ‘[full domain name goes here]’ and ‘[further domain name goes here]’ (whether in lower or upper case) hereafter referred to as (the “domain names”) as website addresses on the internet.
(b) The parties wish to reach a mutually acceptable arrangement in relation to such discussions.
Now therefore, in consideration of the parties’ mutual covenants and undertaking, the adequacy and sufficiency of which are acknowledged, the parties agree as follows:
1. The assignor hereby agrees to assign, and/or cause to be assigned, to the assignee the domain names. The assignor shall do such things and execute such documents as reasonably requested by the assignee at the assignees expense to perfect such assignment and shall comply with the standard requirements of [insert domain name registrar here] as in force at the time of this agreement.
2. In consideration of the parties mutual obligations under this agreement the assignee agrees to pay the assignor the sum of $$ [Amount in words goes here] [currency goes here, Dollars, Sterling Etc] immediately following notification that all of the domain names within this agreement have been recorded at the relevant registries as in the ownership of the assignee thereby evidencing the transfer of the domain names to the assignee.
3. The assignor, whether through himself, any alias and/or his servants or agents shall immediately cease and desist from and shall not resume using the domain names or any other designation whether a trade or service mark, trading name or domain name that contains words colourably similar to that of the assignee.
4. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks.
5. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks, cause enable or assist any third party to do the same.
6. The assignor represents and warrants that it has not, directly or indirectly, through any alias or in association with any other person or entity, filed, reserved, received or granted a transfer of license of any domain name that contains the trade marks or any word or words confusingly similar thereto in any country or federal, local government, region or state authority, or with [insert domain name registrar here], or any other internet registration agency. The assignor covenants that it will not, whether through himself, any alias, through his servants and/or agents undertake any such registration, filing, or reservation or cause or assist any such registration, filing, or reservation to be made, by itself, or in connection with any other person or entity.
7. The assignor represents and warrants to the best of its actual knowledge, as of the date of its execution of this agreement, that:
(a) The assignee has the right to dispose of the domain names;
(b) The assignor has not received notice of any existing or threatened claims or proceedings by any third party other than the assignee relating to the assignors use of the domain names;
(c) The assignor has not received notice that the domain names are subject to any outstanding order, decree, judgment, stipulation, written restriction, undertaking or agreement that would prevent the assignor complying with this agreement;
(d) The domain names are not subject to any lien, charge, security interest, mortgage, third party interest or other encumbrances;
(e) The assignor has not granted any licenses to or authorized any third parties (including any affiliate of the assignee) to use the domain names or any other confusingly similar domain names; and
(f) The assignor, does not own directly or indirectly through any alias, third party or likewise any other domain name containing words similar to that of the assignees.
8. Each of the parties hereto warrants and represents that the person (s) executing this agreement on its behalf has full authority to execute this agreement and bind it as a party to this agreement.
9. The terms and conditions of this agreement shall be maintained in confidence. No party may disclose such terms and conditions to any third parties other than to the attorneys, accountants, officers or members of the boar of directors of the assignee or assignor or otherwise without the express written permission of the other party.
10. This agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, clients, licensees, representative, successors, predecessors, and assigns. In this agreement words denoting persons shall include bodies corporate and unincorporated associations of persons and vice versa.
11.This agreement incorporated herein constitutes the entire agreement of the parties. It may be modified only in writing signed by both parties. This agreement may be executed in one or more counterparts, all of which shall constitute a binding agreement when one or more counterparts have been signed by each of the parties.
12. This agreement shall be construed in accordance with the laws of the [Your country goes here, United Kingdom, United States, Etc], and the parties hereto submit to the non-exclusive jurisdiction of the courts of the [Your country goes here, United Kingdom, United States, Etc].
13. Both parties acknowledge that if either party violates all or part of this agreement the other party may seek legal remedies to restrain any further violation of this agreement and in such a case, the violating party will be wholly liable for the cost of any such order.
Signed by: ……………………………….. Date: ………………………..
For and on Behalf of [Your company / legal name].
Signed by: ……………………………….. Date: ………………………..
For and on Behalf of [Buyers company / Legal name].
Article written by Lee
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Writing Your Sales Text – Some Facts
Do you know the difference between writing sales text for print advertising i.e. magazines and, writing sales talk for websites?
Well some of these differences will go against your intuition however, these differences are based on how people read specific items.
Where Do Eyes Go First When Your Page Loads?
Contrary to what most webmasters think it may not always be towards the thumbnails and banners on your page instead, surfers eyes will more than likely go to the first few lines of text on the page therefore, your first chance at making a sale before the surfer starts to burn your bandwidth is to have some enticing text on any site or page you build. Another reason why learning to write good text links can benefit you long term.Also, as most surfers will only look at a page for between three and fifteen seconds before they decide whether they want to stay on the site they are at or close it this now starts to question webmasters use of heavy graphics on their sites, if a graphic takes three to four seconds to load you have just lost valuable sales time on your site.
How Much Of Your Copy Do Users Actually Read?
On average surfers will read about 75% of the length of any given page. Again, this is good news because it now means we can draw our surfers attention tot he ‘important’ sections of our sites by using headlines and bullet points to make them stand out. Also, this means that, given surfers will read only the first 75% of any page that the bottom half of your pages may not be as important as what was first believed.Why Do Most Banner Ads Produce Poor Click-Through Rates?
Again as with any advertising media there is only a specific time frame that anyone will look at something, in this case it has been found that the vast majority of surfer will spend a mere 1.25 seconds looking at a banner which, is about enough time to read say 5 words based on the average college students reading time of 350 words a minute.Therefore, banners which are animated and can take up to 5 seconds to get all the information across may in effect be completely worthless on our sites. More bad news for webmasters who have fancy animations and the likes on our pages.
Why Is Reading Online More Frustrating Than Reading Print?
Did you know that reading text on a computer screen can cause your reading ability to slow by up to 25% in some cases? This means that over inflating pages with text heavy content may actually aggravate the surfer instead of draw there attention! But, how can we stop this from potentially losing us a sale? Simple here are a few suggestions.Rather than having one long continuous stream of text have several smaller one or two line paragraphs of text.
Use headlines to summarize what you are telling the surfer for example, if you sponsor has free trials tell them in bold lettering ‘Free Trials’ you get the point across and, you may draw their attention to click on the text.
Are Your Web Page Users Not Getting The Whole Picture?
Can surfers ‘scan’ your website? Lets look back at the above figures, 75% of the page gets read, banners have an attention span of only 1.25 seconds on average, that’s not much time for a surfer to look at your pages.I think that would probably explain the reason why surfers tend to ‘scan’ our sites and only concentrate on the free images, how many of us actually take the time to read word for word EVERYTHING on a page?
I know I hardly do I just sit there and scan the page for things that draw me into the text or site. This is true again for surfers in fact, estimated figures show that roughly 21% of surfers actually spend the time to read every single word on any site meaning the other 79% only scan through our sites this again, cuts down our marketing capabilities dramatically making it more important to have headlines and well laid out pages highlighting the part we want our surfer to look at, namely, our sponsor links.
If we do not do this we are in effect only making 21% of our marketing efforts count again, taking away from our profits. That’s a huge chunk of our surfers we are losing out on gleaming a sale from.
What do all of the above figures tell us? Simple, we need to keep our pages quick loading, concise and more importantly unique, we need to draw our surfers to the specific areas that we want them to go to first and, in the process we should start to make more money from each of our sites.
Article written by Lee
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