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Foreign Search Engines
‘Suchmaschine’ | ‘Moteurs de Recherche’ | ‘Motores de Busqueda’ ? Or, to you and I ‘Search Engines’.
Well what if I told you there was a huge chunk of the market (again I know) that your missing out on because, frankly, you haven’t attempted to get into it?
What is this wondrous market? Simple.. Foreign search engines.
I would say that AT least 80% of my traffic comes from the search engines, Google, AltaVista, etc, etc however a large portion of this se traffic is from countries whose language even some of my translators don’t know.
So, how do you get the foreign search engine traffic? again that’s simple, there are several ways to get it, you can:
1) Submit to your favorite search engine and wait, and wait, and wait… or 2) You can submit to your favorite search engine then, instead of leaving the page, go to the foreign equivalent of that same search engine!
Guess what, if you submit to Google in English then go to google.de the submit form asks you exactly the same information as your submission on the English form would do…so, ya don’t even have to speak German to submit to google.de, isn’t that handy?
In my previous article a few weeks ago I mentioned what countries were top of the ranks for surfers in Europe, well, this week I want to run some figures past you again about which search engines ‘seem’ to be sending a decent amount of foreign traffic.
So here goes, we have the top 6 search engine referrals for December 2001:
http://www.crawler.de/
http://www.lycos.de/
http://www.infoseek.com/Home?pg=Home.html&sv=ES
http://search.yahoo.co.jp
http://www.excite.co.uk/
http://www.infoseek.com/Home?pg=Home.html&sv=FR
As you can see infoseek (which has an English version) sends me lots of foreign traffic although, in reality, this is only for English pages, don’t ask me why but I guess the Spanish and French surfers love surfing for porn in English..
On a separate note, for those of you who are either to stubborn, lazy or, stupid to try submitting to the foreign search engines we will shortly be releasing a foreign search engine submission chart on European Webmasters which will tell you step by step what to put in each of the boxes on the submission form, so even you have no excuse!
Of course, the foreign traffic is going to mean you will need to pay more attention to your sites, perhaps offering these surfers a site in their language to sign up to or, before sending them off to a dialer, trade these foreign surfers off for some ‘English speaking ones via the use of a toplist. Admittedly, I haven’t found sending them to a toplist productive myself however, you might get different results to me.
Basically, if you start to get the traffic, hell, the chances are your getting foreign traffic now and don’t even know about it… USE IT!
If you want to ask questions specific to the foreign market that’s what our forums on EW are there for, we would gladly spend all day everyday answering your foreign traffic questions however, as yet, very few US based webmasters are taking the initiative to investigate further this GREAT source of revenue so, I guess ill just have to go back to my foreign search engines and get a bigger chunk of the ever increasing foreign porn surfer for myself.
Article written by Lee
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Over The Rainbow
So why is the gay community over the rainbow? As promised today I’ll finish up on the symbols that are prevalent in the gay community. Last week I mention the Pink Triangle and it’s political emergence. And technically, the rainbow flag has a similar political beginning.
I always love answering a question with another question (it is one of those annoying habits I have). So, when I am asked the “what does the rainbow flag stand for?” I look forward to the response when I ask, in turn, “what do YOU think it means?” Here are my top three favorite answers:
1 – “It’s colorful and gay people like colors.”
2 – “It’s a dance party thing”
3 – “Judy Garland sang Over the Rainbow you guys loved her a lot.” (This has to be my all time favorite.)
Well like any political symbol, it is a way to distinguish ourselves. But this time we look not to a place in history but we look at the world in general. No matter where you are, whether it is on 8th street in NYC or Rue du Champe in Paris, there will be a gay person somewhere. Now, some may argue that not all cultures and societies will have homosexual present. And I say, “BULL”. They are just in the closet somewhere.
So in essence, gay men and women cross every racial and religious culture around the world. We come in all shapes, sizes and colors. So what better symbol to show that with than a rainbow, all colors coming together as one – as one community. No matter how culturally diverse our world is, the gay community is made up from a piece of each.
The rainbow flag and the uses of the rainbow, in the gay community, are diverse. If you see it flying outside on a restaurant wall, and it means it is a gay or gay friendly establishment. See a set of rainbow rings around a friend’s neck, it’s gay fashion accessories. And see a political march with rainbows on posters and flags, it’s a gay assembly.
Last week I insinuated that the pink triangle was not a symbol to over use in design. Well, in my opinion, the opposite is true with the rainbow and the rainbow flag. I am NOT saying run out and re do all your sites with rainbow backgrounds. No! But, I am saying that the nature of this political symbol is somewhat more flexible. We ourselves took the rainbow and made jewelry, publications, tee shirts and such. And just as the pink triangle, the rainbow will say that it’s ok to be here, you have friends inside or you have nothing to worry about here – be yourself, this place is for you.
So what have we learned? What some people think as silly symbols that gay people use, actually have an origin – and, a potent origin at that. I still ask, for your own good, that you use them wisely and not over do it. The more you throw symbols around willy-nilly, the more people will think you do not know what you are doing. And the more that the surfers thinks that, the less likely you are to make the sale and get your business to grow.
Article written by Gary-Alan
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Quick Loading Pages Plus Saving Bandwidth
Have you noticed how many of the sites out there are trying to make themselves look better than they actually are by using heavy graphics and media files? The fact of the matter is this, most surfers who visit your we pages are viewing them on a screen that is between 15 and 19 inches wide, can only see 216 colors and, are on a connection of 33.6 kb per second (If they are lucky).
What Does All This Mean?
What does this mean to you as a webmaster? Simple, try this test.Connect to the internet on a 33.6 connection, type in your url and, hold your breath. Does the page load before you need to start gasping for air? If so then you are designing your sites correctly, if not, your pages are far to big in file size.
I’m pretty sure that some of you can hold your breath for a long period of time so, here is a basic rule of web design. Your pages should, be no larger in file size than 50k in fact, I would even go so far as to say try getting your pages under 30k in size.
How Can I Get It Under 50K? 30K?
First, all your graphic images should be as small as possible. Try to get them smaller than 4k. Going up to 6k is reasonable. When designing a graphic for the web site keep in mind the number of colors being used.I know, from designing banners myself, it was hard for me to go from millions of color to only 216. Yes, 216 is the number of colors you have on a web safe color pallet.
Use solid colors when designing your image. PhotoShop has made the gradient such a popular tool. It looks good to fade things in and out. I always see a background border made up of this gradient. I always right click on that image to see the size. The 8k-12k is not worth the space. The problem with the gradient is it uses many colors and dithering. Both take up big time K. The more color you have in an image the bigger it’s going to be.
Use design more, graphics less. For a web page to be successful it needs to download quickly and look good.
Here is the dilemma download quick or look good? Instead of designing graphics and taking pictures and turning them into jpgs to make your web page look good, try using color schemes. Use cell colors to make borders. Use the negative space on your web site. What is not there is just as important as what is there.
Remember sometimes less is more. When in doubt think of a typical visitor coming to your web page. Would that extra graphic sell them or keep them coming back again and again. If the answer is yes, by all means keep it. If the answer is “well maybe” or “it just looks good there”, yank it.
Your surfers will appreciate not waiting more then they have to. The web is here to make our life easier not to sit in front of a screen waiting for heavy web pages to download.
Article written by Lee
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JavaScript – Redirecting Foreign Surfers
At some point or another we are no doubt going to have the need to redirect some or all of our surfers based on the language they speak, this snippet of JavaScript when placed on your page will enable you to do just that without the need for .php or other more complex scripting.
Here is the coding that you need to place between your <head> and </head> tags:
<SCRIPT LANGUAGE=”JavaScript1.2″>
<!– Begin
if (navigator.appName == ‘Netscape’)
var language = navigator.language;
else
var language = navigator.browserLanguage;if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
else
document.location.href = ‘english.shtml';
// End –>
</script>To add additional language redirects to this JavaScript all you need to do is duplicate the:
else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
Section of the coding changing the (‘zh’) language code to that of the language you wish to redirect.
Article written by Lee
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Converting French Traffic – The Niche Paysites That Work
In our last article we took a look at a three (3) month period of international traffic stats and, what niches worked on German adult traffic. In this article we will do the same again except we will be analyzing what niche paysites worked best on French porn surfers.
French Traffic – Quick Analysis.
It would seem that for many of the surfers we managed to grab and filter from France that their primary interest was in Teen and the Amateur niches although, that said, we did get a few conversion on some fetish paysites, specifically fetish sites that had ‘watersports’ and ‘BDSM’ featured on the paysites tour pages.French Adult Traffic – The Niches.
As with the German traffic we targeted in the previous article we also filtered our French adult traffic to some niche specific hub sites as well as some general hub sites to better judge which niches converted the best on French surfers the results we experienced are as follows.Teen.
Our conversions on French teen sites were not as good as what they were for German surfers however, that said, they were good non the less. With a ratio of around 1:192 over the three month period we analyzed the French adult surfers we managed to get to our sponsors sites worked well for us.Amateur.
With our amateur conversions the one thing we noticed was that tours that featured teens as the main focus were the ones which converted consistently, with this in mind, we did change a couple of the Amateur tours we used to see how that would affect sales towards the end of the 3 month period and, sales did drop slightly, this would backup the statements in the Teen niche made above in that, French surfers are looking primarily for Teen orientated paysites.Asian.
The two Asian niche paysites we used didn’t have many sales overall however, we did notice that the little traffic that we sent to them converted well, as above, Asian niche sites that featured teens were again the better converters on the French traffic we received.Ebony.
I think it is worth mentioning the ebony niche, especially when you take into account we sent less than 100 hits to French ebony paysites and, managed to get 2 sales from those hits. Unfortunately, we did not anticipate the amount of traffic that wouldn’t choose the ebony niche so we have no solid figures that are worth mentioning here or, any explanation behind how we made the sales.Fetish.
Our French fetish traffic seemed to like the more niche specific type of tours, making us sales on Watersports, BDSM and even general fetish paysites that said, the figures we achieved with the fetish pay sites we used were disappointing as we had thought this would be the ideal niche for the French markets.Gay.
The sales we achieved with our gay French traffic were reasonable overall, the surfers chose to signup to gay sites that featured ‘twink’ like models on the tours again, this would lend favor to the fact that overall French surfers seem to be interested in the younger generation to get their kicks.French Traffic – The Results.
Overall we were happy with the majority of the results we received on our French adult traffic with the exception of a few bad choices on our part trying to concentrate on the Fetish side of the industry. We certainly learnt that it would appear French adult surfers are looking for Teen orientated sites over the other niches.Article written by Lee
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The Ins and Outs of European Domain Name Registration
A domain name is more than just your online adult business address; it’s a crucial aspect of your online adult business. It is closely linked to the way a surfer thinks of and, more importantly, remembers your site. In many European countries, domain names that end with a country code carry more weight with the Internet-surfing public than dot.com domain names. So, if you want to have of a chance of selling to a foreign adult surfer in a European country you might consider registering a European country code top-level domain name (ccTLD) for your site.
Obtaining a ccTLD could potentially:
- Increase your chance of getting listed on a national search engine. Many national search engines require a company to be local, however that may be defined, to be listed with them.
- Get you a higher ranking with a local search engine.
- Make your business more accessible to customers and vendors in a specific country.
- Make your business seem more local and thus help overcome any fear local customers might have of buying from a non-European outfit.
What Is a ccTLD, Anyway?
Generic top-level domains (TLDs) are not linked to any geographic area. They include the well-known and familiar .com, .org, and .net domain names. In contrast to these generic TLDs, there are ccTLDs: Each country and territory in the world has its own TLD. They include, for example, .at for Austria, .be for Belgium, and so on.
Essentially the domain name policies regulate who can register what type of a domain. In principle, nearly anyone can register a generic TLD.
It is important to keep in mind that you might lose a domain name you recently registered in Europe if another company can prove in court that the name is rightfully theirs. If the court decides that the plaintiff has a right to it, you will lose that domain name however, I am assuming that nobody reading this is going to be considering registering ccTLD’s for the purpose of cyber squatting.
Each country or region has its own rules, policies, and regulations about who can register a ccTLD, and how. Common restrictions include the requirement to be a local registered company or to have registered the company and/or company name as a national trademark in a specific country. However, some countries are less strict about who can register. As always, it depends on the country and its particular rules.
The table below is meant to give you easy access to the information you will need when you are ready to register a European domain name for your site.
Here is an explanation of the categories used in the domain registration table:
- Country: Name of the country you might want to obtain a domain name for your business in.
- Name of domain: The ccTLD (a two-letter abbreviation).
- Must be local: This can mean that your business presence, your company’s physical presence, or your trademarks must be local.
- More domains possible: Some countries limit the number of domains that you can register.
- Same name as owner: Some countries require that the registered name be the same name as the owner’s company name or trademark.
- Signed contract: Some domain name registration agencies demand a written, signed declaration or contract to be sent in. If in doubt, read up on specific rules relative to the specific domain name registrars you will be using.
Country Name of Domain Must be local More domains possible Same name as owner Signed contract Austria .at No Yes No No Belgium .be Yes Yes No Yes Denmark .dk No Yes No No Finland .fi Yes No Yes No France .fr Yes Yes No No Germany .de Yes Yes Yes No Greece .gr Yes No No No Iceland .is Yes No Yes Yes Ireland .ie No Yes No No Italy .it No Yes No Yes Luxembourg .lu No Yes No No Netherlands .nl Yes Yes No Yes Norway .no Yes No Yes Yes Portugal .pt Yes Yes No No Spain .es Yes No No No Sweden .se Yes No Yes Yes United Kingdom .uk No Yes No No Now you can see the possibilities available in respect of registering more than just dot.com addresses perhaps you might like to find a country you would want to gain some extra traffic from and see about registering a ccTLD and developing it.
Also, you could improve your chances of gaining additional traffic to your new ccTLD domain by having some country specific language on that domain, again, how your site comes across to the surfer is just as important than the domain and, there are plenty of Adult Site Translation companies out there who can assist you with this part of the ccTLD development.
There are, of course, other ways to gain additional foreign surfers other than just registering a ccTLD for example, on European Webmasters we have a domain name registration section that will allow you to translate specific text in order to gain type in foreign traffic on dot.com TLDs perhaps, if you don’t want to or, cant register a ccTLD in the country of your choice you might like to take this approach at gaining additional foreign traffic to your sites.
I hope this article has given you a little insight into the varieties of domain names available in and around Europe and that you might just register a domain and see for yourself how profitable the European markets are.
Article written by Lee
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HTML Page Load Times – Making Them Quicker
Surfers on the web are here for one thing and one thing only, they want information, they want it to be correct and, more importantly, they want it now. We cant always help when it comes to getting the information however we can help them so far as making sure that when one of the surfers clicks on our pages they load quickly.
Taking Control Of Speed.
For many webmasters hand coding their HTML pages is an often timely and costly method and, because of this they turned to the WYSIWYG (What You See Is What You get) editors such as Dreamweaver and Frontpage to create their pages for them however, even this in itself requires some manually intermission on the webmaster part. Many of the older style WYSIWYG Editors added a fair amount of un-needed code to the HTML so, spending a few minutes after you have your pages created to physically go through the HTML code and clean up the junk html can in effect, cut down your page size by up to 25% in some instances.HTML Quotations And Hyphens.
In addition to un-needed HTML tags you may also want to consider removing any quotation marks or hyphens from your HTML code, both of these can quickly clutter up a page and laden it down with more code than is actually required.For example, ‘HTML Coding’ makes just as much sense as me telling you HTML Coding when read in sequence. The trick with using quotations and hyphens is actually knowing at what point in your text you can ‘get away’ with removing them and, this is only something you will know yourself after proofing your completed page.
Hyperlinks.
If you are only going to provide links from one page of your site to another then, why use absolute paths? http://www.domain.com/linking.html is the same as /linking.html when you use it in a link from one page on your site to another and, well, in all honesty you have increased the load time of your page by only linking to the relative url instead of the absolute and that’s what we are trying to do here right? Make our pages load faster.White Space.
White space on a web page can be a good marketing tool however, white space in your HTML code is a bad thing, placing spaces between certain parts of your HTML code can quickly bog down your load times instead, try to use the tab key to separate certain parts of code likewise, keep the use of   to a minimum, this can quickly become the most relevant term on your page if used in excess.One other benefit of making your pages as small as possible is that a webmaster wanting to steal your HTML code is going to have a harder time finding the exact piece of coding if the HTML is all on a single line than they would if the code was laid out nicely however, this in itself is only a deterrent and it wont stop those webmasters determined to steal your HTML code.
Page Load Time Overview.
Hopefully this brief article has given you some idea of ways in which you can practically reduce the load time of your pages without affecting the overall look and feel of your site and, who knows, if your page loads quicker, then you have a better chance of your surfer getting to your sponsor quicker.Article written by Lee
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Gay Industry Networking – The Gay Boards
Gay Industry Networking – The Gay Boards.
With so many ways for webmasters marketing straight sites in the adult industry to network I started to look at the various alternatives available to those webmasters who market gay sites to network and, although there are a few different ones about, they still seem to be few and far between.So What Boards Are There For Gay Webmasters?
Presently, to my knowledge there are four dedicated gay boards that webmasters can utilize for networking purposes in the adult industry with several straight orientated resource sites having a gay board also these are as follows:The Gay Boards:
Rock Me Hard
Triple X Gay
Gay Webmaster Chat
Gay Wide WebmastersThe Straight Sites With Gay Boards:
Obviously my favorite is The Gay Board at Gay Wide Webmasters but i am slightly biased towards that seeing as its one that we own privately however, the other boards are almost certainly worth a visit in addition to the GWW community forums.
So what do these gay boards offer those marketing to the gay surfer that the straight boards cant? Simply put, it can offer you a place to network without fear of ridicule from your colleagues and peers in addition you will find that a lot of these gay boards have a wealth of information about the gay market being posted on them on an almost daily basis.
It is also worth mentioning however that just with the numerous straight orientated message boards, the gay boards do have their own individual feel to them, for example, Rock Me Hard is what I would personally classify as a ‘fun’ board and Shelmal does a great job keeping the spirit of the board going likewise, Gay Webmaster Chat is more a board geared towards webmasters who operate traffic sites such as TGP’s and Link Lists which becomes apparent after reading a few threads. Gay Wide Webmasters is more a board with a wide reach but, primarily, it is a business orientated gay webmaster community and Triple X Gay, because it is fairly new is still, imho, trying to identify the direction it wants to take but non the less, a lot of the forum members posting there also post on GWW.
The Gay Board – An Overview.
When all is said and done, no matter whether you are gay, straight, black, white or any other demographic, focusing your attention to one type of board can become counter productive after a while, I mean how often can you hear from the same people over and over again before being given the same information again and again? Diversify your posting activities to include some of the gay market community forums and at the same time, you will also diversify your business knowledge which, im sure you will agree, is good for everyone, especially you and your bank account.Article written by Lee
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The Gay Opinion – Obscenity Laws and the Gay Market
Let me begin by saying this is not a legal dissertation, but a collection of opinions on the recent comments and events inside the industry.
Obscenity Laws have always been the “fly in the ointment” for adult. Not knowing when, if or how the government will act toward webmasters or companies.
So what do I think? Every indicator out there says something or someone is coming. Big Brother is on the prowl. But, how will webmasters in the gay market act to ward off the evil?
While discussing this with a number of webmasters, I found that the gay opinion is spread as wide as a gigolo’s legs on payday. The thoughts that have been shared vary from ultra conservative to down right militant. And once again, I find myself stuck dead in the middle.
Here is a sampling of the opinions at large:
I’ve heard from some webmasters who have a “come and get me attitude”. Their approach is the government has done enough damage to the gay community over time.
Their attempts to sanction the gay adult industry will be simply another shot at taking us down – and that attempt will garner a public/media fight of the government acting as a bully. Now does this have anything to do with adult? No matter how I look at it, the one subject isn’t related to the other. Personally, the government’s reaction/treatment to the gay community has little to do with the government’s action towards adult. Yes, I can totally see how they got there, but it’s not enough for me.
There is the “what else is new” set. This is a group of webmasters who own pay and/or free sites, have been doing this for a long time and they have adapted their companies and their marketing to sell memberships to the surfers. They use softcore and stories already on their feeder sites, have webmaster programs and they are happy with the results and will not change a thing. Their methods work – methods are not blatantly sexual but more sensual and the conversions are a testament to that. By the way, this is where I stand (right in the middle). The general thought is nothing has happened yet. Work smart and don’t panic.
The other side of this is the “oh shit’ers”. These webmasters are re working their entire networks of gay porn to follow a well-established method of softcore only. Make them Pay for the Meat! They are reacting by taking down all hardcore images from their sites in order NOT to stir up any government dirt. Well as far as I’m concerned, they should have been doing this to begin with… sell the hardcore to members don’t give it away on a free site. For this, group the panic is on.
Finally I spoke with the “fuck ’ems”. Now their idea isn’t that the government is suppressing the gay community. They look at this totally as a first amendment issue of freedom speech and expression. They use both hardcore and softcore to resell for webmaster programs and frankly, they feel that they will prevail over any government attack simply by way of Bill of Rights. They’re making money and they don’t care who knows about it.
What does this all mean? Well here’s my take…
First, it’s apparent that the opinions are just as varied as webmasters working the straight market.
There is a general feel of, don’t panic – more than I have seen with straight market webmasters. I honestly, think this comes from our years of battle against the government on many other issues. Until the rumors become fact we will move as we always have – then deal with what is concrete rather than the abstract.
Overall, the most resolute business people I have heard from, all said the same thing. If you use common sense, use methods that work and that do not go overboard there will be no need to panic. The hobbyist who is trying to make a million will leave out of fear, the “over the top” websites will be the target and those businesses run with common sense will continue with no major issues. I think my favorite statement to come out of these conversations is, “The government will bite, if you give them the bone. Don’t feed them and they go hungry.”
I see the same “proceed as usual” attitude out there, as I have always seen in the gay community. Deal with the facts and only and not rumors.
Once again, this is totally based on opinion and by no means a legal stance. If you have any doubts, concerns or questions about obscenity laws in your area or in general, please consult your attorney.
Article written by Gary-Alan
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Building A Surfer Trap – Stage 5
So we hit stage 5 in this surfer trap tutorial.
It was brought to my attention this morning that we never added any ALT tags to our single FPA link so, in a change to the planned tutorial I am going to touch on this stage as, once the search engines get to our surfer traps this is going to be a crucial aspect on how highly we get ranked.
So what’s next?
Ok, now what you have to do is go back to manually editing the FPA’s (All of them!)
What you need to do is this…
Take the Multi-Site FPA first then, on ALL of the links that lead to the single site FPA’s you need to add the ALT tag. Again, in the same way as we did originally however, instead of using this tag on the images we will use this on the actual TEXT of the link so, for example the link which may be:
‘Voyeur Porn’ leading to the FPA you have for the Voyeur niche in the HTML coding will already look like this:
<a href=”mydomain.com”>Voyeur Porn</a>
Will get turned into:
<a href=”mydomain.com” ALT=”More Niche Related Keywords”>Voyeur Porn</a>
The reason we are going back over these links now and not earlier on is because you should hopefully have started to get a small amount of traffic from your counter impressions. These counters are virtually ALWAYS being crawled by the search engines due to the amount of people linking to them so, by optimizing our site at this stage, it makes it less work in getting into the search engines.
One other thing that we can now start to do (as we did a couple of stages back) is to create some more HTML pages with some tables on them, however, these will be HTML pages on their own with no images on them. Again however, you should make them 4 columns across and two rows high.
What you want to add into these tables are NICHE links so for example, taking the TEEN niche we would make eight links like:
Teen Sex
College Girls
Erotic Teens
Teen Porn
Etc
Etc
Etc
Etc…You should do this for each of the MAIN niches so you would have a table for Teen, Gay, Mature, Asian, Ebony, Fetish and one for General and again, these should link to the NICHE FPA’s that you already have created.
These tables will be used for another console on our surfer trap however, before we implement this console we are going to have some fun with them.
Article written by Lee
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