• Moving To A New Hosting Company

    Date: 2011.02.23 | Category: Hosting | Response: 0

    Moving to a new hosting provider does not have to be a frustrating task if done properly.

    Adult webmasters usually have to upgrade their hosting services once their respective Web sites become popular, usually because their current host cannot provide an effective level of scalability or technical support or, perhaps even the cost of bandwidth becomes to high.

    In order to transfer service efficiently, in the event that it becomes necessary, webmasters should ensure that all their content, including Web pages, databases and scripts, are properly archived.

    You should always back up your data at regular intervals in case of unexpected data loss or hardware failure. Ensure that all data is archived recursively. This will ensure that all your data is archived and compressed in its original directories, which is very important if you want to retain the full working integrity of your Web sites.
    You may also find that your new hosting company may be able to transfer the files directly from your old server to the new one you are getting with them, ask before hand if this is something that they can do for you as it is generally a lot quicker for them to do it than for you to upload the files yourself for instance, Web Air will do this work for you.

    Once you have recursively archived your site, make arrangements to purchase your new hosting services. Make sure that any new solution you select includes basic services that approximate and excel the service that you where obtaining with your previous hosting provider. It makes no sense to replace your present hosting service with another Web hosting solution that equally cannot fulfill your technical or financial requirements.

    The best resource to use to find a better hosting firm specific to the adult hosting industry is Adult Hosting Companies, the largest adult Web hosting resource directory with currently over 250 hosts listed.

    Once your new solution is activated, upload your archived Web pages, database and scripts to the new host. You will be allocated an IP number from the new hosting company. Take time to debug and test the new site from the individual IP number, not forgetting things like your cgi scripts may need altering.

    Once your site is entirely debugged and you verify that all site functionality is operative, then transfer your domain name service (DNS) servers over from your old server to your new server.

    During this DNS transition period, which is referred to as the “propagation period,” your Web site will be resolved by both your new and old host, as the new DNS information about your Web site filters through the Internet globally. It typically takes about 10 days for the transfer to fully propagate around the Internet; so keep your old site running in case you get visitors whose ISP’s have cached your site on the old server.

    It is important however that you retain both your old and new hosting services during your propagation period of 10 days. You will need to check your e-mail from both hosting providers since different regions of the Internet will remit e-mail to your original host while other regions will remit mail to the new server during this time.

    Once a week or two have elapsed, cancel the account with the previous hosting company. Only cancel your old account when e-mail stops arriving from your old hosting provider.

    If you follow these steps carefully, then your host change should be easy and stress free.

    Article written by Lee

  • The Ins and Outs of European Domain Name Registration

    Date: 2011.02.22 | Category: Domain Names | Response: 0

    A domain name is more than just your online adult business address; it’s a crucial aspect of your online adult business. It is closely linked to the way a surfer thinks of and, more importantly, remembers your site. In many European countries, domain names that end with a country code carry more weight with the Internet-surfing public than dot.com domain names. So, if you want to have of a chance of selling to a foreign adult surfer in a European country you might consider registering a European country code top-level domain name (ccTLD) for your site.

    Obtaining a ccTLD could potentially:

    • Increase your chance of getting listed on a national search engine. Many national search engines require a company to be local, however that may be defined, to be listed with them.
    • Get you a higher ranking with a local search engine.
    • Make your business more accessible to customers and vendors in a specific country.
    • Make your business seem more local and thus help overcome any fear local customers might have of buying from a non-European outfit.

    What Is a ccTLD, Anyway?

    Generic top-level domains (TLDs) are not linked to any geographic area. They include the well-known and familiar .com, .org, and .net domain names. In contrast to these generic TLDs, there are ccTLDs: Each country and territory in the world has its own TLD. They include, for example, .at for Austria, .be for Belgium, and so on.

    Essentially the domain name policies regulate who can register what type of a domain. In principle, nearly anyone can register a generic TLD.

    It is important to keep in mind that you might lose a domain name you recently registered in Europe if another company can prove in court that the name is rightfully theirs. If the court decides that the plaintiff has a right to it, you will lose that domain name however, I am assuming that nobody reading this is going to be considering registering ccTLD’s for the purpose of cyber squatting.

    Each country or region has its own rules, policies, and regulations about who can register a ccTLD, and how. Common restrictions include the requirement to be a local registered company or to have registered the company and/or company name as a national trademark in a specific country. However, some countries are less strict about who can register. As always, it depends on the country and its particular rules.

    The table below is meant to give you easy access to the information you will need when you are ready to register a European domain name for your site.

    Here is an explanation of the categories used in the domain registration table:

    • Country: Name of the country you might want to obtain a domain name for your business in.
    • Name of domain: The ccTLD (a two-letter abbreviation).
    • Must be local: This can mean that your business presence, your company’s physical presence, or your trademarks must be local.
    • More domains possible: Some countries limit the number of domains that you can register.
    • Same name as owner: Some countries require that the registered name be the same name as the owner’s company name or trademark.
    • Signed contract: Some domain name registration agencies demand a written, signed declaration or contract to be sent in. If in doubt, read up on specific rules relative to the specific domain name registrars you will be using.
    Country Name of Domain Must be local More domains possible Same name as owner Signed contract
    Austria .at No Yes No No
    Belgium .be Yes Yes No Yes
    Denmark .dk No Yes No No
    Finland .fi Yes No Yes No
    France .fr Yes Yes No No
    Germany .de Yes Yes Yes No
    Greece .gr Yes No No No
    Iceland .is Yes No Yes Yes
    Ireland .ie No Yes No No
    Italy .it No Yes No Yes
    Luxembourg .lu No Yes No No
    Netherlands .nl Yes Yes No Yes
    Norway .no Yes No Yes Yes
    Portugal .pt Yes Yes No No
    Spain .es Yes No No No
    Sweden .se Yes No Yes Yes
    United Kingdom .uk No Yes No No

    Now you can see the possibilities available in respect of registering more than just dot.com addresses perhaps you might like to find a country you would want to gain some extra traffic from and see about registering a ccTLD and developing it.

    Also, you could improve your chances of gaining additional traffic to your new ccTLD domain by having some country specific language on that domain, again, how your site comes across to the surfer is just as important than the domain and, there are plenty of Adult Site Translation companies out there who can assist you with this part of the ccTLD development.

    There are, of course, other ways to gain additional foreign surfers other than just registering a ccTLD for example, on European Webmasters we have a domain name registration section that will allow you to translate specific text in order to gain type in foreign traffic on dot.com TLDs perhaps, if you don’t want to or, cant register a ccTLD in the country of your choice you might like to take this approach at gaining additional foreign traffic to your sites.

    I hope this article has given you a little insight into the varieties of domain names available in and around Europe and that you might just register a domain and see for yourself how profitable the European markets are.

    Article written by Lee

  • Domain Name Renewals – The Basics

    Date: 2011.02.22 | Category: Domain Names | Response: 0

    As an adult webmaster there is one thing that we all own which we build our businesses on, a domain name and, with this comes the responsibility to ensure that as long as we are running our business from any given domain that we ensure they are constantly under our control this is where domain name renewsl come into play.

    Domain Name Registration Periods.

    Almost all reputable domain name registrars will allow you to purchase a domain for anywhere between one and ten year periods. Many webmasters however only choose to register their domains for one year at a time and this, is where many webmaster can run into problems with their domains. More often than not webmasters will either forget to renew their domain names completely or, are not aware that they are even coming up for renewal. For this reason it is usually best to ensure that you register your domains for a minimum period of two years, this gives you a good time frame to start using the domain as well as ensuring you have enough funds available by the time the domain name comes due for renewal.

    How To Stay On Top Of Your Renewals.

    The simplest way to ensure that you keep on top of the domain names you own and when they are due for renewal is to keep a written document detailing as much information as possible about your domains, this document should include information such as the domain name itself, the registrar you used to register your domain name, the cost of the domain name and, most importantly, where the domain is pointing to, the period of registration and, the date when the domain needs to be renewed. By having this information readily available and, by keeping this document up to date with each new domain name purchase you should be able to ensure that no matter when your domain/s become due for renewal that you are on the ball with paying the domain name renewal fees.

    Domain Name Renewals Overview.

    Regardless of when you register a domain name the one way you can be sure to be the owner of the domain for years to come is to ensure that you keep accurate, detailed records of each domain name purchase, whether you keep this written on a calendar, on a piece of paper or, somewhere else, you should make part of your monthly routine checking this document and making sure that the domains you own are all fully working and, more importantly, are fully paid up.

    Article written by Lee

  • Newbie Basics – The HTML Layout

    Date: 2011.02.23 | Category: WebDesign | Response: 0

    In this article we will look at some HTML tags that you will be using in every HTML document that you create. They are the base for every web page and are the essential pieces of HTML coding to ensure that your pages display correctly.

    The Structure Tags.

    Here is a look at the main structure tags. You will have to get used to these since you will be using them for all your pages.

    We would suggest that you start by copy and pasting the structure into your document then creating my page once they’re in place.

    Make it a habit to ensure that all surfers (regardless of their browsers) will be able to identify your creations. Each of these HTML tags are used in pairs with a start and ending tag in the same way as we mentioned in the previous chapter.

    <HTML> </HTML>

    The HTML tag tells the browser that your page is a valid HTML page.

    The first and last tag on all your HTML documents will be this tag.

    The complete HTML coding for the remainder of your document will be placed between these two HTML tags.

    <HEAD> </HEAD>

    This tag is used to reference your document.

    <TITLE> </TITLE>

    This tag enables you to give your HTML document a title.

    It’s best to insert descriptive text about your page between these tags we will go into this in more detail in the later chapters.

    This will also be the name that is displayed in a web browser’s system tray when someone bookmarks or adds your HTML document to their favorites list.

    <BODY> </BODY>

    The entire coding for your page goes in between these two tags.

    Basically, they mark the beginning and end of your web page’s body. They are the essence of your HTML.

    All your HTML tags in your document will be resting in between these two HTML tags.

    Putting It All Together.

    Now that the main tags have been outlined, it’s time to put them all together. Here is an example of what your HTML documents should look like.

    <HTML>
    <HEAD>
    <TITLE>The Title Of Your Html Document Goes Here</TITLE>
    </HEAD>

    <BODY>

    All your other HTML tags and text goes here.
    This Is the main body of your HTML document.
    At the end of this text you will also see where the closing Body and HTML tags go.

    </BODY>

    </HTML>

    This is the basic structure for any HTML document. Once these tags are in place, the rest is down to you. These Tags are not case sensitive. In other words, you don’t have to use all capital letters like we have in our Chapters. It won’t make a difference to the overall outcome of your tags. However we would recommend using Caps for your tags. It makes them a lot easier to distinguish from all the other sections of your HTML document coding, as you can see in the example above.

    Article written by Lee

  • Niche Marketing – What Is A Niche?

    Date: 2011.02.23 | Category: Promotion | Response: 0

    The first step as webmasters we must take to become successful is to discover what our niche specialty is however, many webmasters still do not realize exactly what a niche is.

    In fact, from the webmasters I have spoken to it would seem that a ‘niche’ is just another word for the main topics of pornography, Teen, Asian, Fetish, Gay, Straight, the list goes on and, whilst this list is never ending they are all niches in themselves however, you need to look beyond the top level niche and start to develop a feel, a stance of your own as to what niche you will work on for example, Asian Midgets, you probably cant get more niche than that in this day and age however, realistically, the chances of you a) being able to find the content for this niche and b) Being able to find a sponsor are remarkably thin.

    That said, if you can find a niche that you like personally, whether that be she-male, midgets, straight or, gay, this will give you a solid foundation to market your sites on especially if you build on your already vast knowledge of what turns you on.

    Now, onto breaking down the niche you are comfortable working in..

    Lets say for arguments sake that you have chosen to concentrate on the ‘Gay’ market,, within this market (as with any other) there is a remarkable amount of ‘sub-niches’ and, these are what you need to build your business around whether you want to or not, the ‘sub-niches’ of any given adult market is where the $$$ can be earned.

    Now using the gay market as an example the first few niches that come to mind are:

    Twink’s – Young looking hairless 18 – 20 year olds.
    Bear’s – Hairy men over the age of 20.
    Hunk’s – Muscular looking guys in the age group of 20 – 30 .
    Straight Guys – Yes, that’s right, gay men get off on looking at straight guys.

    As you can see from the above four examples we can now start targeting our market audience a lot better.

    The next thing we need to do now that we have found the niche and the sub-niche we will be working is to look for a sponsor that complements the niche of our choice, this is the hard part. Many webmasters will go directly to the highest paying sponsor and throw links up to their ‘sub-niche’ pay site not even looking at the sites tour or members area. This is a huge mistake, the first thing you NEED to do is to look over the sponsors paysites and, more importantly, the sponsors site tour AND members area. What point is there sending your surfers who are after Twink’s if, your sponsors tour has images of a load of guys over the Twink age bracket?

    From this point on and, after you have chosen a suitable tour to send your traffic to you need to build up a flow of ‘niche’ traffic the chances are, if you submit your TGP gallery to an ‘all gay’ TGP that you will receive a substantial amount of unfiltered traffic making your hard work in choosing your sponsors tour worthless.

    So how do you choose a traffic source that is right for you? Simple, you need to experiment, start of with your niche TGP’s, Top Lists, Links Lists etc and see what happens, how much traffic are you being sent from your chosen traffic source and, more importantly, how much of this traffic is actually clicking through to your sponsors tour. Once you can get an idea of what traffic you are being sent from what traffic source you have won more than half of the battle already.

    Record EVERY possible detail about your traffic sources that you can, how much traffic they send a day, how many visits your sponsor gets, how many sales you made, what content you were using etc, etc.

    Once you have a working list of data to use you can start to abuse and filter your traffic like you would have not thought imaginable, if one of your sponsors has a higher payout on Bear traffic, then you instantly know what traffic source gives you traffic for that niche and, you can utilize that information to your benefit.

    The most important thing to remember however when marketing a niche is that you need to have patience, you need to use a process of trial and error and, more importantly, you need to experiment, just because TGP A sends you 100,000 hits of Twink traffic one day, it doesn’t mean you will get the same quantity of niche traffic the next.

    Article written by Le

  • Designing Your Site With Link Popularity In Mind

    Date: 2011.02.21 | Category: Traffic, WebDesign | Response: 0

    To get good traffic, your website needs to be popular, to be popular, your website needs links, to get links, your website needs to be popular. Annoying isn’t it :)

    Almost everyone agrees that link popularity is critical for your website’s visibility, traffic, and thus successfulness. It is something you need to have. As I pondered the ways of establishing and improving one’s “popularity”, eventually all come back to one central issue, your website must be designed to be popular.

    Link popularity is a basically the measure of links pointing to your website and is meant to be a measure of the best websites. Theoretically those websites that have the most links pointing to them must be important and thus worth the visit. Unfortunately, there are a lot of folks out there that have created programs to “boost” your popularity artificially and all they have done is create Spam and muddy the overall picture. The search engines and directories are keeping a close eye on these programs.

    Design: When getting a request or thinking about making one for a link exchange with a website, look thoroughly over the website first. The website’s theme or topic and general layout is the first thing to look at. Sites with themes or topics that are related to or compliment yours should be your main link partners. You do this to get targeted traffic.

    Just as you evaluated someone’s website, others will be doing the same to yours. Make sure you know what your theme or topic is and that it clearly encompasses the whole website. Stay focused; do not try to cover everything.

    Next, check out the links page or resource area. If they do have one, is it easy to find within the site? Does it seem to be part of the site or just a page off to the side? Are their linking rules available, clear, and easy to follow? Do they accept links from any website or are they choosy? Being part of someone’s well constructed links program, no mater what size, can be a very beneficial thing indeed.

    Again, the same goes for your website. You want to let other webmasters know that you want to exchange links and which type of website you will accept requests from. Make it easy for others to link with you.

    The last set of questions to ask yourself about any website is:

    Is it easy to navigate
    Does it have too many graphics (slow loading)
    Is it pleasant to the eye
    Does the information seem to be organized in a logical fashion

    What has been covered so far deals with what the visitors see; if visiting the website is a pleasant experience then people will stay and look and possibly come back. The final area to cover is what the search engines see.

    The underside (the source code) of the website is just as critical when designing or linking with a website. The search engines are the ones that read this and if it is not done properly then the website can not succeed. Below are a few things you need to consider in your source code and any potential site that has asked to be linked by you.

    Does the website contain frames
    Does it use the headers, titles, meta-tags, and alt tags properly
    Do the keyword location(s) and density seem appropriate and “optimized”

    The latter two issues mentioned above are critical, for they are the backbone to traffic production.

    Content: The information you have is just as important as how you set it up on your website. The more popular websites or the ones with good link popularity are those that have valuable information or resource(s) for its audience after all, they fill a niche! People will visit, stay, return, and recommend a website if it has the content they want or need.

    “Content is king.” A well-designed and organized website might look good but if it does not deliver anything of value, it will not be successful. Whatever subject matter you have on your site, make sure you have something of interest and importance to add to the subject, if you do and you promote it well, you and your site will be successful. In this context, it (content) does not just refer to images, why not add some stories or interesting links to news articles to improve your sites ‘popularity’.

    In addition to information, resources like mailing lists, surveys, polls, classified ads, forums, etc. are all things if used appropriately can add value and fresh content to your website which, in turn will assist you in interacting with your sites visitors.

    In conclusion: Take the time to design and optimize your website properly for the search engines. Make sure you have something of value or importance to add to whatever area your website is in. Provide resources and other tools, which your visitors could use and will make them come back. Be proactive and interact with your visitors. Websites that are dynamic and active are the best ones. All of this might take a little more time to get your website up and running, but it will be worth it.

    For yours or any website to be popular, it needs the links and to get the links, it needs to show the other webmasters that it is worthy of a link. It seems everyone today has a website, but not everyone has put together a website that adds value to the Internet community. Take a critical look at your website and any website you might link to and ask yourself…………….

    Would you bookmark it?

    Article written by Lee

  • Using Full Page Ad’s

    Date: 2011.02.24 | Category: Promotion, Traffic | Response: 0

    Full page ad’s can be used for more than just ‘adverts’ in fact, there is a wide and varied range of uses for them, below I have detailed some of the uses that I have tried in the past and from my experience, they seem to work well enough.
    Creating A ‘Hub’ Site – By interlinking FPA’s together in a range of niches and, offering your surfers a money bar linking to other FPA’s in different niches, you can actually get some good rankings in the SE’s and, if you utilize banner exchanges or counters on your FPA ‘hub’ site you can also ensure you get a fair amount of additional traffic. One thing I like to do with my FPA hub is use it as the ‘exit’ page when a surfer leaves one of my sites. This ensures that I am getting optimum traffic for my time spent a) building sites and B) building my hub.

    A lot of people I have spoken to about ‘hub’ sites simply forget about them once they have been built, personally, I do not see the point in doing this, if you build something like this why not send your exit, top list, counter, banner exchange traffic to the first page of your ‘hub’?

    Doorway Pages.

    FPA’s also make exceptional SE doorway pages, by optimizing your image names, meta tags and text on the individual FPA’s you are not only ensuring they WILL get ranked by the SE’s but, if you ‘hub’ them together as explained above you will also get some premium listings from them.

    Filter Pages.

    What I learnt to do early on is rather than send my surfers directly to the sponsors using the ‘standard’ linking codes is to send them first to an FPA with a money bar (or table ad) on it, this way, if they click the link in error and not realize that they are going to a pay site, you can give them an option, not only to use their ‘back’ button but also, to go to a different niche or, to continue into the sponsors tour. Now that you can link directly to a specific tour page on ARS sites, this method is a good way to give your surfers a ‘fresh’ tour front page.

    PPC Listings.

    An FPA is an ideal way to get sites listed in the PPC engines, not only do you show the surfers EXACTLY what is in the site they have just clicked on but, you also have the added option of being able to utilize blur consoles and exit consoles on them.

    One other thing that I will mention, is that often, you will find that FPA’s that you have made yourself, no matter how ‘amateur’ looking they are will work better than the ‘pretty’ sponsor built FPA’s.

    Hopefully, this article has given you some ideas on how you can better utilize FPA’s and not just use them in the same manner as every other adult site on the internet. If you have some good results from using FPA’s in this manner feel free to post about it on the ARSR Support forums and likewise, if you can think of any additional uses that have not been mentioned here let us know on the forums.

    Article written by Lee

  • Protecting Your HTML Code With JavaScript

    Date: 2011.02.24 | Category: Scripts, WebDesign | Response: 0

    We all know that source code theft is wrong and covered by copyright never the less some webmasters will inevitably try to steal the work that the honest ones amongst us create.

    Unfortunately, there is no sure fire way to stop people from stealing our HTML code but, we can make it hard for them.

    The following JavaScript coding, when placed in your <body> tag can make it harder for the opportunistic webmaster to steal your coding.

    Simply copy and paste everything below into your body tag and change the text in the var message=”” field.

    <!–Start Copy–>
    <SCRIPT language=”JavaScript”>
    <!–
    var message=”Copyright 2000 by Your Site. WARNING ! All content contained within this site is protected by copyright laws. Unauthorized use of our material is strictly prohibited.”;
    function click(e) {
    if (document.all) {
    if (event.button==2||event.button==3) {
    alert(message);
    return false;
    }
    }
    if (document.layers) {
    if (e.which == 3) {
    alert(message);
    return false;
    }
    }
    }
    if (document.layers) {
    document.captureEvents(Event.MOUSEDOWN);
    }
    document.onmousedown=click;
    // –>
    </SCRIPT>
    <!–End Copy–>

    Whilst this is not a sure fire way to stop the occurrence of HTML theft as mentioned already it will deter those webmasters who perhaps were there for the simplistic reason of viewing your source code.

    Article written by Lee

  • Building A Surfer Trap – Stage 4

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Building A Surfer Trap – Stage 4.

    Here we go with stage 4 in our surfer trap.

    We should now have a pretty basic surfer trap set up with consoles on all of the FPA’s all of the links on all of the FPA’s (Excluding the FPA graphics) should go to either another FPA or, the a POTD Program.

    As mentioned in the last stage we are going to start building up some traffic to our surfer trap even though, we are not finished yet.

    The first place where you can get some good free traffic would be from a toplist counter.

    A good counter that I would recommend would be one of the following:

    Outster http://www.outster.com (A Gay Specific Counter)
    SexTracker http://www.sextracker.com (A General Adult Counter)

    You need to sign up to ONE of the above counters and only ONE.

    Usually a counter will ask you for some details when signing up for them these will usually include:

    Email Address.
    Site Url
    Name

    For the email address, enter a REAL email.
    For Your Name, Enter a name you wish to be known by to the counter owners.

    However, for the URL (The one to SEND traffic to FROM the counter) you should enter the index.html page of your surfer trap (The Multi-Site FPA).

    You will now be given some coding once you complete the counter sign up process. This counter code you now need to place on EVERY page of your surfer trap.

    Place the counter towards the bottom of your FPA’s (Including the Multi-Site FPA) this way, they will load after the rest of the graphics or at least, they should in theory.

    Basically what you are doing by implementing this counter is as follows:

    For each time the counter is displayed or clicked on your site (Depending on the counter you choose) you will earn one credit on the respective counters toplist.

    Each credit you earn on the toplist will move you higher up the list.

    Now, the higher up the list you get, the more visitors to the counter site that you are going to get visiting your surfer trap by clicking your link on the toplist.

    In return, by clicking on your surfer trap link from the toplist, they are ‘registering’ another impression of your counter hence, getting you one more ‘credit’ on the counter toplist hence, moving you higher in the listings.

    See where we are going with this?

    The more clicks you get from the counter to your hub, the higher you will get on the toplist in the process earning you more and more traffic to filter through your surfer trap.

    Adding these counter codes to your FPA’s as they stand at present should take you an hour or so to do so, for now this is where I will leave the traffic generation section of this tutorial.

    Article written by Lee

  • Now They Signed Up – Learn How To Keep Them

    Date: 2011.02.22 | Category: General | Response: 0

    Member retention is going to have a large effect on the adult industry over the next few months, with Visa chargeback rates being lowered and, many affiliate programs lowering their payout model something has to give and, hopefully, the thing that does give will be that affiliate programs start to realize that once they have your surfer, it becomes their responsibility to make that member retain.

    With that in mind this article will look at a few things that we have been doing on some of our paysites for the last few months and, instead of having to provide an excess of plug in content we have started updating our sites regularly within the niche confines of what our members are actually looking for, also, despite this increase in content, we have started doing something unique so far as member retention goes – actually communicating with the member directly.

    Communication Pays.

    Actually spending the time to listen to what your members want can be beneficial on many levels for example, how many of the big sponsors offer the member a chance to become involved in a ‘community’ inside their paysites, i can only think of 3 paysites that i have personally visited that do this.

    Often, offering your members a way to communicate to YOU what they want inside the site can, and usually will increase the value of their membership to you in the long run. offer your members weekly polls, offer them incentives to keep an active membership, perhaps some kind of loyalty program, in addition to a method of your paysite members being able to communicate to each other inside your site.

    Content Updates.

    We all know that paysites need to update however, how many paysite owners spend the time to ask their member what they are looking for? As mention in the previous section, offer your members polls on the next updates you will be doing, ask them what sections of the site need improving and, more importantly, ask them if they are happy with how your site looks and feels overall.

    Renewal Time.

    So you have managed to keep hold of your paysite member for a few days without them canceling and, their trial period is ending what now? Well, more often than not, communicating to the member that they are about to get rebilled can have a positive effect, send them an email prior to the rebill informing them of what your next set of updates will be, let them know they are a valued member of the site and, more importantly than this, that you are there to help them and listen to their suggestions. This is also an ideal time to remind them of why they joined your site in the first place, you have a lot of exclusive content that, simply put, no other paysite can offer them, you listen to their feedback and, again, value their feedback, all of these things will ensure that your member base retains well over the trial period.

    Second Month Renewals.

    So you have managed to keep your member for a month, and, again they are due a rebill, as with the first rebill you gave them, re-iterate the points of your site and, tell them what has changed over the past month, give them some sales speak about how your site is doing and, more importantly, what you have coming next month, by communicating these updates to your members a day or so before they have to renew, you should, in all honesty, keep their interest in your paysite and, more importantly, make more money from your members.

    So Your Member Cancels.

    Okay, so perhaps you managed to rebill your member for a few month or, perhaps they left after the trial period, what now? Simple, send them a follow up email, find out the reasons they cancelled their membership to your site and, see if you can offer them an alternative to stay, perhaps a reduced cost membership or, maybe even an alternative site altogether, if they entered your teen pay site and, were looking for amateur teen pics, even though you know you don’t have them yet, you will probably know of a site that does, tell this cancelled membership about this site and, get them to try it out, if you can match what the surfer is looking for to a site you own then you have a second chance at keeping their membership and, making money.

    Retention Overview.

    When all is said and done the one thing that is apparent so far as pay sites go is that a lot of them do not communicate with their members and build the sites they operate around what their members are looking for, we can all say we actually do this constantly but, how many of us really, hand on heart, can prove that they ask, listen and, more importantly, implement the feedback from their members base?

    Article written by Lee

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