Search Engine Themes!

Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

It’s safe to say that the ‘pay-per-inclusion’ model is rapidly catching on with today’s search engines and directories as they are forced to become profitable in a hurry. But there’s also another trend that’s come to the fore.

‘Theme indexing’ is a process used by search engines to determine an entire site’s primary theme. In other words, your complete set of Web pages is indexed as one, and defined as one.

This is why sites with multiple product lines and subject content often get poor rankings today. To learn how to combat this, let’s first look at the theme indexing process from the search engine’s point of view.

According to Search Engine World, the theme indexing search engine follows this basic 5-step progression as it ‘weighs’ what a particular site is about:

1. Page Titles
2. Meta Tags
3. Page Headings
4. Page Content
5. Links

This is a general overview of the approach – each search engine is unique, and no one has the ultimate read on every search site. But to date this has proven to be true of AltaVista, Google, Excite, Lycos and WebCrawler.

All of these belong on the ‘Who’s Who’ list of major search sites today. If it’s important that your Web business be found among them, today you must write your site with theme indexing in mind. Here’s how:

The concept itself is simple. Focus your entire site like a laser beam on a single, potent theme.

The process is ruthless. Get rid of the deadwood. Set up additional sites as needed for each individual product and service ‘family’.

In the same way that you must now invest to get indexed on Yahoo, LookSmart, Inktomi and other top directories, you need to invest in separating your activities by theme into multiple Web sites. Kick out unrelated content, links and affiliate programs that don’t relate to your market niche. Build new sites as needed, with each focusing on its own unique selling proposition. This is the first step to take in the optimization copywriting process.

Having done this, here’s how to write each site to get the best possible positioning on theme indexing search engines.

Focus Your Key Phrase.

Determine what key phrase your entire site is about – a key phrase people use often on the search engines. To pick heavily searched, popular key phrases, try Word Tracker: http://www.wordtracker.com/.

Write Your Copy. Throughout your site play variations on your key phrase theme. Every element counts: page titles, meta tags, page headings, page content, links. Remember to write for people first. Search engines are robotic, but people always want to know what’s in your site for them. Tell them what qualifies you to help, and what you have to offer. Balance using your key phrase with the benefits you deliver.

Once you’ve written your copy, search your text for generic phrases like ‘our product’ and substitute your key phrase. Use long copy where you can. Not only does it outsell shorter copy – it also makes it easier for you to write keyword-rich text.

Format Your Text.

Use key phrase bullets. They break up text copy and serve you as mini headlines with an entirely different look and feel.

Use multiple headlines to create immediate context when a visitor explores your site. Make these headlines specific by using your key phrase. Tag headlines in your source code – <H1>, <H2> or <H3> – to highlight your theme.

Write your links as mini-headlines. Often people scan pages by jumping from one link to another. Link words look very much like headlines, or highlighted words, and should deliver your primary message and key phrase.

Measure and Test.

Conventional wisdom tells us that the ideal keyword density is somewhere between 3-7%. To check this before you submit, try the free Keyword Density Analyzer: http://www.keyworddensity.com/. For a more accurate read on individual search engines, do a search under your key phrase, then take the top 3 returns, enter their URLs and try to match their percentages before you submit. Track your placement and adjust accordingly.

This is the initial approach to optimization copywriting for theme indexing search engines. Keep it simple: start here.

Article written by Lee

Domain Name Registration Services What To Look For

Date: 2011.02.22 | Category: Domain Names | Response: 0

Once upon a time, if you wanted to register a domain name, you could only do it by visiting Network Solutions at http://www.networksolutions.com/ and paying them whatever they asked for, about $35.00 per year.

Then ICANN, http://www.icann.org/, The Internet Corporation for Assigned Names and Numbers (ICANN) that is the non-profit corporation that was formed to assume responsibility for the IP address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. Government contract by IANA and other entities, decided to change the rules.

The initial testing phase of the new competitive Shared Registry System for the .com, .net, and .org domains quietly began to take place in April of 1999.

It started with five participants who were the first to implement the new system for competition in the market for .com, .net, and .org domain name registration services.

Previously, registration services in the .com, .net, and .org domains were provided by Network Solutions, Inc. under an exclusive contract with the United States government.

In the two years since this program began, things have really changed.

Just this last week, ICANN reported that two of their registrars, Tucows and New York-based Register.com, had recorded more new registrations for Top Level Domains (dot-com, dot-net and dot-org) than VeriSign’s Network Solutions.

This marks the first time ever that VeriSign’s Network Solutions was out-sold by any of the registrars and signals that their past dominance of domain name registration is certainly fading.

Why?

Because besides others being allowed to make domain name registrations, these new registrars are also cutting prices.

The Rules have most certainly changed.

The Shared Registration System (“SRS”), ICANN’s accredited registrars program, allows people to submit application to become a registrar along with a non-refundable $1000 filing fee.

After someone is accepted into the program then they must pay a yearly fee of $5000 to maintain their status as an accredited registrar.

This situation has created a very competitive environment which can only be beneficial to all of us as the price to register a domain name has fallen like a rock from a very tall building.

However, if you plan to register a new domain name using a virtual unknown registrar, make certain they do indeed have the legal accreditation from ICANN by visiting the ICANN web site and viewing their posted list of ALL accredited vendors:
http://www.icann.org/registrars/accredited-list.html

It will only take you a few moments to make sure you are dealing with a reputable vendor of domain names. Those few moments will make the entire process legal and worry-free.

Article written by Lee

How To Claim Back European V.A.T

Date: 2011.02.22 | Category: Billing Solutions, General | Response: 0

With the recent legislations requiring US businesses to charge Value Added Tax to EU Member state customers for purchases of digital product / image downloads there are many new questions going around enquiring how companies and small business owners can claim the VAT back this is what we will look at in this brief article – The basics of claiming back your VAT from Europe.

What Is V.A.T?

Value Added Tax (VAT) is a consumption tax levied on goods and services in many countries across the globe. Over the last decade, legislation in the tax systems of Europe, Canada, Japan and South Korea allow for a refund for the majority of non resident entities, worldwide to a refund of VAT in most instances however, especially in the business world, registration must be achieved prior to claiming back your VAT and, preferably before the purchase of Vat able goods takes place.

Who Is Entitled To A VAT Refund?

Most businesses will be entitled to receive a VAT refund however, as the laws vary from country to country, the best way for you as a business owner to find out the laws as they affect you is to contact your company accountant who, should be knowledgable enough to inform you of what you need to claim back from each of the EU member states where V.A.T has been charged.

What Products Can I Claim V.A.T Refunds For?

Most typically value added tax recoverable expenses can take form as one or more of the following items:

Business Property Expenses.
Transportation Costs.
Inter-company Billing.
Marketing + Promotional Services.
Exhibitions, Conferences + Business Meetings.
Importation V.A.T.
Digital Downloads (Business Related).

How Do I Register For V.A.T?

When a company inside the domestic US conducts transactions in the EU countries where value added tax registrations may be required the registration for the VAT refund should be done prior to the transaction taking place however, on occasions which vary from individual EU member states this registration process may be done retroactively. By becoming registered to claim your VAT back the company is legally required to d the following:

1) Register for the VAT in the EU country where the transaction takes place.
2) Account for VAT on all invoices or receipts issued to your European customers.
3) Deduct the V.A.T incurred from your European suppliers of goods or services.

Value Added Tax – An Overview.

When all is said and done, other than the obvious need to increase your pricing structure for certain global markets registering for and, charging value added tax actually has a great deal of benefits. You now get to claim addition refunds from any expenses that you incur from the day to day running of your business, your promotional activities become vat’able so you can now increase the level of global marketing you do and, claim full value back from the EU member states (where applicable). basically, registering in the EU member state will enable your business to grow on a global scale and, at the same time, afford you the luxury of being able to market your goods and services to a greater client base at virtually no cost to yourself this is a good thing especially when you take a look at the growth that international internet usage is making each month.

Article written by Lee

Blogging For Traffic – An Alternate View

Date: 2011.02.21 | Category: Blogging | Response: 0

Just recently the adult industry seems to have gone ‘blog’ crazy in fact, it is almost a daily occurrence that webmasters mention a blog of some description on several message forums however, when it comes down to it, does blogging really matter at all? This is what we will take a look at in this article.

What Is A Weblog Or Blog?

A Weblog, or ‘Blog’ for short, is a kind of website or a part of a website. It is usually, but not always, run by a single person and they publish bits of writing on the Weblog. These bits of writing, called ‘entries’ or ‘posts,’ generally appear on the front page of the weblog in reverse chronological order, that is, with the newest entry at the top of the page, with older entries progressively further down.

So How Can Blogging Help Me?

Quite honestly, I don’t think it can. Think about it for a moment, you spend an hour or so a day writing a page in your online journal only for it to be erased or archived at a later date, doesn’t that seem strange to you? Instead of blogging why don’t you actually do something constructive such as making a .html page out of the text you were going to use for your blog, keyword it up and upload that directly onto your server? After all this in itself will benefit you in the long term much more than a quick page that will eventually disappear from existence. Of course there will always be those people who do successfully use blogs as a part of their marketing strategy and, kudos to them however, looking at the bigger picture, it makes much more sense to have a fresh HTML page which will remain indefinitely on your site that you can keyword and SEO for the search engines rather than something that is going to become relatively short lived.

Blogging – Overview.

To be perfectly honest with you, all of this talk of creating a blog to get additional traffic is, in itself just ‘hype’ unless you have a source of blog owners to link back to your blog or, an hour or so to kill each day wasting your time writing your blog your time really would be much better served coding HTML pages. After all, HTML pages have worked for the last 30 years, why all of a sudden have webmasters stopped using them?

Article written by Lee.

Sample Adult Model Release Form

Date: 2011.02.21 | Category: Forms & Contracts | Response: 0

For many webmasters the option of being able to shoot their own content is a wholly viable one as such, you should ensure that the models you are using sign a suitable release form. Below we have set together a pretty industry standard model release form which you may duplicate if you so wish. European Webmasters would however, recommend that you get professional legal advice in respect of this matter and that this is no substitution for proper legal advice.

I, (Please Print) ____________________ (Model), for good and valuable consideration, the receipt of which is acknowledged, give to [INSERT YOUR LEGAL NAME HERE] (Photographer), his legal representatives, successors, and all persons or corporations acting with his permission, unrestricted permission to copyright and/or use, and/or publish photographic portraits or pictures of me, and the negatives, transparencies, prints, or digital information pertaining to them, in still, single, multiple, moving or video format, or in which I may be included in whole or in part, or composite, or distorted in form, or reproductions thereof, in color or otherwise, made through any media in his studio or elsewhere for art, or any other lawful purpose.

I hereby waive any right that I may have to inspect and approve the finished product or copy that may be used in connection with an image that the Photographer has taken of me, or the use to which it may be applied.

I further release the Photographer, or others for whom he is acting, from any claims for remuneration associated with any form of damage, foreseen or unforeseen, associated with the proper commercial or artistic use of these images unless it can be shown that said reproduction was maliciously caused, produced and published for the sole purpose of subjecting me to conspicuous ridicule, scandal, reproach, scorn and indignity.

I acknowledge that the photography session was conducted in a completely proper and highly professional manner, and this release was willingly signed at its termination.

I certify that I am not a minor under the laws where I live, and am free and able to give such consent.

Model’s signature:_________________________ day___/month___/year_____ Address:___________________________________ City:______________________________________ State/Province:______________________________ Country:___________________________________
Zip/Postal Code:_____________________________
Country area code and home telephone number:(______)____________________________
Witness (non family member):___________________________________
Witness (non family member):___________________________________
This form will be retained with the negatives, transparencies, digital media, and/or contact sheets. day___/month___/year_____ {INSERT YOUR LEGAL NAME HERE}.

The above model release form is to be used as a mere example form and, when entering into any contractual agreement with any model for photographic / video work you should always seek proper legal advice.

Article written by Lee.

Building A Surfer Trap – Stage 7

Date: 2011.02.21 | Category: Traffic | Response: 0

Here we go with Stage 7 in this Surfer Trap tutorial.

We should by now have a rather complex looking surfer trap, pop up consoles and blur consoles on all of the pages within it, all of these same pages interlinking each other indefinitely.

So, we are starting to get some traffic to this beauty from our existing sites and the counters we implemented but, how can we get some more traffic for FREE?

What I suggest we do next to this little baby is to add a banner exchange code to EACH of the FPA’s we have and also, onto the larger table console we created.

You should sign up for one banner exchange code for this trap, you might like to search around for a banner exchange that lets you have a decent ratio of impressions.

Once you have signed up for your banner exchange code, you now need to copy this coding into the BOTTOM of all of your FPA HTML pages including the Multi-Site FPA.

Now you have the banner exchange code on your site you are earning credits. Your account may not be activated for a day or so but, what this means is you are earning credits the entire time you are showing banners on your Surfer Trap.

Now we have the banner exchange code on our sites we only have one further step to take in order for this project to be completed.

Making sure it works how it is supposed too along with fine tuning this little beast.

If you have any further questions or comments please post on the forums here and one of us will be able to help you.

Article written by Lee.

The Adult Internet – More Than Just Porn

Date: 2011.02.24 | Category: General | Response: 0

So you have several adult websites up and running and, if you are one of the lucky few in this day and age you have already started to make money from your adult sponsor programs however, there are so many other ways that webmasters can make money in the adult industry in addition to their regular ‘porn site’ sponsors yet, many webmasters do not realize there are vast opportunities awaiting them.

Lets spend a few moments to look at the alternative sources of income that we can use in the adult industry and also take a look at the basics of each type of affiliate system.

Email Collection.

Opt in email is big business, there is no denying this fact so why not jump on the opt in email collecting bandwagon? Most email collection sponsors will offer you anywhere from $0.50 per email collected to $2.00 per email collected and, better still, to start making money from your existing traffic base all you need to do is include a small email collection box.

Software Programs.

Many of the larger adult affiliate programs now offer their webmasters a range of software products to generate additional income, many of these products are good for use not only in adult but, also in mainstream. For instance, Anonymous browsing software, history deletion software, IE Toolbars and even submission programs are all good ways to generate additional income either on a per download or, per sale basis. Best of all, you only need to add a new banner to the sites you currently have in order to get a share of this lucrative market.

Herbal Products.

Penis Pills, Breast Enlargement, Vitamin Supplements, you name it you can sell it on adult traffic. Whether you run a TGP, Link List or your own collection of free sites, these herbal products can often sell much better than ‘porn sites’ and, for the most part, the payout levels are the same, if not higher than what your regular ‘porn site’ trial will make you. Again to get started with this type of sales all you need to do is add a text link or banner to your existing sites.

Casino Sites.

Gambling makes BIG money, just look at Vegas for the example, millions of people a year visit Nevada to gamble and millions more simply can’t get there for a range of reasons however, almost every home in the United States has a computer and internet connection so why not start using this to your advantage? Many of the larger casino affiliate programs will pay based on the amount of funds credited to a new users account and, to get started making money from casino sites it is quite literally as easy as adding a banner or text link to your existing sites again.

Pre Paid Services.

Such as Credit Cards and the likes, selling these types of products to your adult surfers not only offers then ‘anonymity’ on the web when they do make online purchases but at the same time when your surfers sign up or one of these pre-paid credit cards you will be making some money in the process. Often however you will find that these types of affiliate program do not payout as much ‘long term’ as they are pretty much a first time deal as far as, once the surfer spends money to initially ‘charge’ their pre paid card with funds, that is when you will make money and not again. Still, even if you can make $50 by selling one of these cards, its still an additional $50 you wouldn’t have made otherwise.

Adding To Your Profits.

As you can see from the above, there are a wide range of products and services you can offer your surfers and, as we all know, the more things we can offer our ‘customers’ the more chance we have at one of them buying something. Of course, as with anything, the more effort we put into marketing these products and services the more chance e have at making a sale however, unless we try to sell the surfer something other than porn, how will we know whether they will buy or not?

Article written by Lee

Using Email Auto Responders To Build Traffic And Sales

Date: 2011.02.24 | Category: Opt-in Mail | Response: 0

Auto responder programs are just that, they are set up to respond automatically with a pre determined email when a blank email is sent to a specific email address.

For example, have you ever seen something along the lines of:

‘For A Free Guide To ** Whatever** send a blank email to somename@somedomain.com’

The email address in that address belongs to an auto responder script and when someone sends an email to the script, they receive a pre written email back within seconds that has information pertaining to a specific topic or selection of topics.

Basically, autoresponder programs are email on demand scripts which makes any information you want available to your surfers 24/7 and, furthermore, not only can they drastically increase your traffic but, they WILL also benefit your sales income.

Email Auto Responders are extremely important tools when you need to automate your marketing. You can easily manage in excess of 10k email requests on a daily basis without ANY effort on your part at all.

Auto responders are used primarily for three main purposes these are:

Sales Letters.

Suppose you post to a selection of forums and newsgroups on a daily basis, you could offer free information about a specific topic and, in the same email, you can also promote your site and, better still, you didn’t have to do a thing.

Customer Support.

The use of auto responders for customer support is beneficial to sites that have a lot of queries from its visitors, autoresponders allow you to set up predefined answers to the most likely questions and, this can cut your service requirements by upto 50% in some cases. For example, most hosts will have some form of autoresponder set up to answer your basic questions or tell you about a support issue you have mailed them about even if its just to let you know that your email arrived and has been placed in the queue for completion. This saves the host a lot of time enabling them to work on things that actually need to be done and not spend countless hours each day sending emails to hundreds / thousands of webmasters on a personal basis.

Email Gathering.

This is by far the best feature of an autoresponder, everyone who sends you an email to the auto respond address will have their email address stored in a database, which, in turn, will enable you to follow up with the interest they have in your site and, some auto responders can even be configured to send out emails on a weekly basis to the email addresses in this database from again, pre determined messages that you have already set up.

Autoresponders are truly amazing programs, not only will they enable you to be more productive with your time but, they will assist you in helping your site visitors and, furthermore should increase both your sites traffic and sales figures.

Article written by Lee

Fighting Back Against Computer Viruses

Date: 2011.02.22 | Category: General | Response: 0

Only 10 years ago, the only way that a virus could have infected your computer was through you physically putting a floppy disk into your hard drive and running the program file that initiated the virus however, today’s viruses have become more complex in how they operate and, can spread like wild fire if they are not recognized as a virus doing damage not only to your computer but that of your associates and peers.

So how do we minimize the risk of virus infection on our computers which, lets face it, for the Adult Webmaster are our livelihood and, need to be protected at all cost. This is what we will take a brief look at in this article, how to minimize the risk of getting a computer virus and, heaven forbid, how to deal with a virus if you actually have one on your machine already.

Computer Viruses – A Little History.

1981 – The first widely accepted computer virus is recognized. The ‘Elk Cloner’ virus was spread through floppy disks and, whilst by today’s standards, it was not a high risk virus it, non the less was still a virus, in fact, all this first virus did was to display a message on your computer screen.

1991 – The ‘Tequila’ virus was the first recognized ‘polymorphic virus’ meaning, it was the first virus which actually altered its state once on your machine in order to remain undetected.

2001 – 2001 saw the spawn of several highly potent ‘worm’ orientated viruses from the ‘Gnuman’ virus, the ‘LogoLogic Worm’ and the famed (is that the right word?) ‘Nimda worm’. These ‘worms’ were the first of their kind to actually spread themselves across the World Wide Web through infecting users email clients (specifically Outlook Express) and sending itself to every email address the infected machine had in the address book.

Virus Infections – Prevention Better Than Cure.

So we now have a little background on the main viruses over the last 20 years we will take a look at the ways in which we can prevent viral infections on our computers after all, as the subtitle for this paragraph says, a prevention is far better than having to find a cure.

Here are a few simple ways you can help to prevent the spread and infection of computer viruses.

1) Install a good anti-virus software package on ALL of your computers, Norton and, Mcafee, both have some good products to aid you in preventing viral infections of your PC. Also, you should ensure the software package you do install has updated virus definitions, a new virus is created almost every week so you need to ensure your software keeps up-to-date on the latest infections.

2) Scan any and all email attachments you receive, irrespective of whether you know the sender or not, anything that you get sent in an email should be scanned, as mentioned above, there are complex viruses that can ‘send’ themselves from other peoples email address book, what happens if you are on the address book of an infected users computer? Can you afford not to be online?

3) Ensure that, once you have an Anti virus program installed on your machine that you have it setup to start each and every time that your computer boots, the first thing that should be loading on your machine is an anti-virus program, you only have one chance to prevent infection.

4) Avoid downloading .exe and .com files to your desktop unless, you know the person you are downloading the files from and, even then, before you launch or open the files ensure you scan them independently.

Virus Prevention – Overview.

Hopefully this article will have given you some insight into how you can protect both your computer and the computers of your associates and peers from computer viruses and, hopefully, by following the guidelines within this article your time spent online will be productive and virus free. One thing you should remember however is that no matter how hard we all try to remain virus free, someone will create a new program that ultimately, could infect our machines no matter how hard we try.

Article written by Lee

Barter For Business – Cost Free Trading

Date: 2011.02.21 | Category: General | Response: 0

Whether you are a designer, traffic broker, content provider or, web host the one thing that will connect your business in some form is that other webmasters at some point, will want the services and products that you offer. With this in mind, you are instantly at an advantage the reason for this advantage will become apparent in this brief article.
Bartering Goods And Services.

Bartering is a business practice that is as old as mankind itself, from the stone age right up to the present day individuals have been trading their goods and services for other goods and services of like value. This is where your advantage comes into play. Perhaps you are a web hosting company in need of design work or, perhaps you are a designer in need of traffic, either way, there will always be other webmaster who want the services you offer and, in return they will offer services that you require. This is the absolute fundamental basis of the barter system, trade one product or service for another in order to improve the way in which you do things.

Finding A Company To Barter With.

The problem that so often arises when bartering is involved however is finding a vehicle for you to start the bartering process. More often than not you can find someone on a message forum that will be willing to barter your services however, this is not always the case and so, you should turn to email to instigate the initial contact.

Asking For A Barter – How To.

First and foremost, before sending an email or making a post asking to barter your services or products you should compile a list of items that you need, this could be content, advertising, graphics work or even web hosting, either way, by having a clear concise list of what you are in need of and, more importantly, what you can offer in return prior to sending an email will help you out immensely.

Now that you have your list of services you require and what you can offer in return it comes to the initial contact, the first thing you should do is explain what it is you are proposing as clearly as possible, explain why a barter with you will become a win/win situation for the both of you as well as making sure you drop a compliment or two about their company in the email. Also, you should prove why offering your services in exchange for theirs will be a fair trade, by doing all of this at the first point of contact you stand a much better chance of them accepting your trade proposal.

Bartering – Recap.

Bartering is a strong tool that can help you build your business from the very second you start it however, with this strong tool also comes the opportunity for it to become a strong negative when running your business. To much time concentrating on bartering services can take away from running your business to its fullest, rather than trying to barter services all the time, ensure you build a good capital up so you are able to invest in services to build your business. Either way, whether you choose to barter or not, this method has been proven in success for thousands of years, why not try it out for yourself?

Article written by Lee.