Cascading Style Sheet Basics

Date: 2011.02.21 | Category: WebDesign | Response: 0

CSS (Cascading Style Sheets) have been around for a while now, and act as a complement to plain old HTML files.

Style sheets allow a developer to separate HTML code from formatting rules and styles. It seems like many HTML beginners’ under-estimate the power and flexibility of the style sheet. In this article, I’m going to describe what cascading style sheets are, their benefits, and two ways to implement them.

Cascading What’s?

They’re what chalk is to cheese, what ice-cream is to Jell-O they complement HTML and allow us to define the style (look and feel) for our entire site in just one file!

They get their name from the fact that each different style declaration can be “cascaded” under the one above it, forming a parent-child relationship between the styles.

They were quickly standardized, and both Internet Explorer and Netscape built their latest browser releases to match the CSS standard (or, to match it as closely as they could).

So, you’re still wondering what a style sheet is? A style sheet is a free-flowing document that can either be referenced by, or included into a HTML document (Kind of like using SSI to call a file but not, if that makes sense). Style sheets use blocks of formatted code to define styles for existing HTML elements, or new styles, called ‘classes’.

Style sheets can be used to change the height of some text, to change the background color of a page, to set the default border color of a table the list goes on and on. Put simply though, style sheets are used to set the formatting, color scheme and style of an HTML page.

Style sheets should really be used instead of the standard , < b >, < i > and < u > tags because:

One style sheet can be referenced from many pages, meaning that each file is kept to a minimum size and only requires only extra line to load the external style sheet file

If you ever need to change any part of your sites look/feel, it can be done quickly and only needs to be done in one place: the style sheet and furthermore, it is done globally.

With cascading style sheets, there are many page attributes that simply cannot be set without them: individual tags can have different background colors, borders, indents, shadows, etc.

Style sheets can either be inline (included as part of a HTML document), or, referenced externally (Contained in a separate file and referenced from the HTML document). Inline style sheets are contained wholly within a HTML document and will only change the look and layout of that HTML file.

Open your favorite text editor and enter the following code. Save the file as styles.html and open it in your browser:

Cascading Style Sheet Example.

h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}

This is one big H1 tag!

When you fire up your browser, you should see the text “This is one big H1 tag!” in a large, blue Verdana font face.

Let’s step through the style code step by step. Firstly, we have a pretty standard HTML header. The page starts with the tag followed by the tag. Next, we use a standard tag to set the title of the page we are working with.

Notice, though, that before the tag is closed, we have our tag, its contents, and then the closing tag.

h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}

When you add the style sheet code inline (as part of the HTML document), it must be bound by and tags respectively. Our example is working with the tag. We are changing three attributes of the ’s style: the text color (color), the font that any tags on the page will be displayed in (font-family), and lastly, the size of the font (size).

The code between the { and } are known as the attributes. Our sample code has three. Try changing the hexadecimal value of the color attribute to #A00808 and then save and refresh the page. You should see the same text, just colored red instead of blue.

An Example Of An External Style Sheet.

External style sheets are similar to internal style sheets, however, they are stripped of the and tags, and need to be referenced from another HTML file to be used.

Create a new file called “whatever.css” and enter the following code into it:

h1
{
color: #a00808;
font-family: Verdana;
size: 18pt
}

Next, create a HTML file and name it test.html. Enter the following code into test.html:

External Style Sheet Reference Example.

This is one big H1 tag!

As mentioned above, you can see that the actual code in whatever.css is exactly the same as it was in the inline example. In our HTML file, we simply place a tag in the section of our page. The rel=”stylesheet” attribute tells the browser that the link to the external file is a style sheet. The type=”text/css” attribute tells the browser that whatever.css is a text file containing CSS (cascading style sheet) declarations. Lastly, the href=”whatever.css” attribute tells the browser that the actual file we want to load is whatever.css.

Conclusion.

Well, there you have it, a quick look at style sheets and how to implement both an inline and external version. Checkout the links below if you’ve never worked with cascading style sheets before. You will be surprised at some of the things you can do with them!

Article written by Lee.

Marketing And Building For Women Sites

Date: 2011.02.21 | Category: Promotion, WebDesign | Response: 0

When marketing sites to the female surfer, just how different does the building process become, are there things that you should leave out or add in that you usually wouldn’t for the male adult arena? Hopefully this article will explain this in some more depth.

I have broken this article down into specific segments that should be considered when building your for women sites these are as follows:

Sub Niches

As with every other niche in the adult industry the For Women market has their own individual sub niches. These vary from young guys to older men, couples, stories, fantasy, bondage, cartoons and a whole plethora of other niches all of which are to many mention here. Your chosen niche should reflect in the content you will be using and, more importantly, the content of the pay site to where you are sending the surfer. This is the best time to get a feel for your content and, it alleviates some hardships later on when you realize you have built a site full of hairy guys, only to realize the only site you can send them to is a gay bear site, not the most appealing site for a female surfer to join.

Where Do You Want To Go With This Site?

Are you looking to create a free site for the sole reason of driving traffic to your surfer trap, are you going to make a free site in order to make a sale, are you building a site for an AVS system? These are all decisions that you need to make before you start the building process, planning at this stage will reap its benefits later on. You should also consider the sponsor that you will utilize on the site, are you going to use all pay sites, sex toy sponsors or, will you use a mix, you need to plan this well as you do not want to end up with a site where all of the sponsors you are using end up negating the values of each other.

What Type Of Female Are You Looking To Attract?

Do you want to attract female surfers looking for erotica or, do you want to attract female surfers who are after something else, take a look at some of the female traffic sites, see what each of the sites presented to you offer their female surfers, can your match or better what these sites offer and, more importantly, can you offer something that the female surfer is likely to want?

Content Is King.

As with every other niche you need to pre-select the content that you will use on this site, do you have something that can be used and, used in such a way it generates interest from the surfer, if you are using stories on your site are they appealing, how do the men in the images look? All of these need to be taken into consideration before you start to use your content, if you do not have any content you need to choose some from one of the for women content providers, keep in your budget, make sure the content is right for your needs, not to hardcore but, not to softcore, keep it simple and erotic.

Layout

When creating your galleries be creative, anyone can stick up a 10 pic gallery but it takes a true marketer to place creative text on the page, provide the female surfer with some additional information, make it up if you have to, tell them the model is called Brian, tell them his stats, let them know some more information about the model. This will be more likely to get the women who visit your galleries / sites interested in both the images and, more importantly, the erotic side of the model you are using, if the model is available inside your sponsor pay site, you will more than likely find that the female surfer will want to get more information about the model out of sheer interest alone if nothing else.

Choose Your Marketing Strategies.

Will you be using banners, text links or, other media to sell your for women sponsor? We all know the proliferation of banners on the internet have made them less ‘click-able’ than what they used to be. Use some ‘erotic’ text over banners or, even use text on its own.

Keywords And Relevancy

Keep your smack talk pleasant but to the point, the majority of female surfers would prefer to click on a link that said ‘Steve erotically caressed his penis against her cheeks’ than, ‘Steve shot his hot creamy load all over her face’ see the difference? one is sensual and erotic the other is pure porn, female surfer are mainly erotica driven not porn driven.

Speak To Another Webmaster / Web Mistress.

The for women niche is still relatively untapped at the moment, the people who are catering for this niche know the niche, most of them are female themselves and, as such, will know what works and what does not. How would you speak to a woman you met in public? There is a difference between speaking to a ‘guy’ and speaking to a female. Let this difference also show in your site too. If you have no idea how to market to women, ask one, you can find a message board dedicated to female webmasters at http://www.femalewebmasters.com and i am sure one of the posters there would be happy to help you out.

Design And Practice.

You now have the basics set you should now move onto designing you layout, keep your design simple, keep it neat, don’t over do the ‘female’ aspect of the site, over use of pinks, pastels and similar colors can undo all the preparation work you have just done, be subtle, know you are designing a site for the female surfer but keep it generalize, soft tones in color are not always the best way to use colors. Pink is not always for girls, blue is not always for boys, shades of pastel blue has just as much of a feminine effect as pinks and reds. Choose your color scheme wisely and this will pay off big time.

However you decide to develop your site you should ensure that it melts together nicely, use contrasting colors for your banners, background and text, make sure the content is not too gay looking and that the female surfer knows the site was built specifically for her but, also ensure you have the links visible in case you get surfers from other niches at your site, don’t do yourself out of money just because this is a for women site this is probably the only element that crosses over between niches be they straight, gay or in fact, for women.

Article written by Lee.



Anime Adult Content – Why Is It So Hard To Find?

Date: 2011.02.21 | Category: Content | Response: 0

I have been asked by many people to explain the Anime/Toon niche, why the content is so hard to find, and why it is more expensive than other content. So to that end, I am writing this article in hopes that it will answer those questions and perhaps others.

First of all, it might be good to review the terms used for this niche. Some of these you may be familiar with, others may be new. In Japan, the term used to discuss or describe “pretty young girls” is “bishoujo” (pronounced “bee-shoh-jo”) This term can be seen (or heard) in any advertisement or publication that covers such works. This literally means “pretty young girl” or “pretty girl” – or, if you like, we might also translate this as
“fair lady”. In Japanese, “bi-” means “beauty” or “beautiful” and “shoujo” means “girl” or “young girl” (note the long “o” sound… the short “o” word, “shojo”, means “maiden” or “virgin”, so it has a different meaning altogether.) With respect to terms such as “ecchi”, “hentai” or “sukebe”, the meanings tend to be a matter of degrees. The first term is the most commonly used – we’d say “naughty” or something similar, meaning naughty in a sexual sense of being naughty. “Hentai” or “sukebe”, on the other hand, are extremely rude terms to use – they do not mean just “adult” as some people think, and they do not even only mean “perverted” or “perverted in a sexual sense”. They imply “sexual pervert” in an extremely negative connotation – the type of thing we might scream “LECHER!” or “RAPIST!” or “STALKER!” about, for example. Since Japan places great importance on levels of politeness, speaking out loud about “hentai” or “sukebe” is not something that is normally done – it’s perhaps equivalent to walking down a street or sidewalk in America and swearing out loud like a trooper. In Japanese popular culture works such as anime, manga, and games, the terms tend to be used as exclamations of insult or disgust to elicit a comedic response from the audience – we do the same in some of our mature comedies that contain comments or situations that would never truly happen in real life. The common misuse of the term “hentai” is somewhat similar to the formerly common misuse of the term “Japanimation”. It took a lot of work over many years to get the general public to learn the simple term “anime” and get stores to replace signage to read “anime” rather than “Japanimation” – to this day, there are still various dealers or stores or sites that use “Japanimation” and do not understand the term “anime”. Manga refers to “comic books” or illustrated erotic stories; most manga that is created in Japan is done in the traditional black and white, or pen and ink style.

Now here in the United States we commonly use Anime or Hentai to describe all art that is done in the Japanese style, and use the word cartoon to describe what we traditionally think of as American animation, such as Disney, Batman, Tom & Jerry, or my favorite The Road Runner. J In the Adult business however, “toons” basically covers anything other than Anime. It is difficult to change the traditional mindset since it is so embedded in our vocabulary, so much so that I even list content under hentai on my site, simply because no one knows to look or ask for ecchi or bishoujo. But webmasters are learning through research and articles such as this, to market the products by their proper names more and more, which will make it easier to break into markets other than North America.

Now on the subject of why the content is so rare and hard to find with legal web license. Japanese artists and companies are very hesitant to strike deals outside of their country when it comes to their artworks. The reason for this has a lot to do with the enormous amount of piracy on the web of these images. In Japan, single images which we think of as normal content for galleries, is extremely rare. Most images that can be seen throughout the net and the newsgroups come from Japanese Animated movies and video games. These images or stills are lifted directly from the movie or game and are traded freely among fansites and newsgroups with total disregard to the artists or developers. Unfortunately, there are also places out there that sell or lease these images as well, so know your provider! Now of course, this is not a phenomena that plagues only this niche as we know, but the Japanese are very sensitive about it, and that is why they hesitate to license out their single image artwork. There are a few content companies out there that have such images available, but the number is limited. Of course there are hopes and plans to expand their availability soon. J

Because such content is not readily available in large amounts from Japan, other content has to be created to fill a need for legal content in the adult industry. And the creation of that content is what makes it more expensive than your normal picture content. For anime or cartoon content, an artist must create an original image from his or her imagination, they must sketch the image, and color and shade the image, then scan the image and ready it for display on the net. With the obvious exception of what is known as CGI (computer generated images) each image is hand drawn and colored and can take an artist anywhere from several hours to days to complete. He or she can not just click a button on a camera and walk away with 200 or so images for a days work. So when you are buying anime or toon content, you are truly paying for a piece of art (with web license!). If you spent all day designing, building and painting a birdhouse for example, would you sell it for less than you put into it? Remember to, that the return on an investment in high quality anime/toon content can much higher than average photo content, simply because the niche is so hot and members are very loyal when they find what they like. It only takes one per sign up sale at any of the big sponsors out there to pay for a set of 25 images, and there are a lot of sponsors to choose from now too! The past year has seen a huge addition of Anime and Toon pay sites; because the sponsors know there is money in this niche!

Another great source of revenue from this niche is the very games and movies of which I wrote earlier. RPG Adult Anime games are hugely popular as are the large libraries of animated films imported from Japan. Translated into English and affordably priced, up sales on these items are great way to add income to the traffic you already have! For more information on this, just drop me an email.

I hope this has helped you understand this niche a bit better, and helps you appreciate the work that goes into it. I love this particular niche, and not only because I sell the content, but because of its uniqueness and beauty.

Article written by Bestat.

http://www.exclusivecontent.com

Cross Selling – Offer Your Surfers An Alternative

Date: 2011.02.23 | Category: Promotion | Response: 0

As webmasters our primary goal is to make money from our surfers in order to be successful at business, however, in order to make money from our surfers we need to constantly change the way in which we sell products and services to them.

One such method of selling products to surfers is by using cross selling or, up selling as it is sometimes referred to in the industry. So what exactly is cross selling and, more importantly, what benefit does it give your business model? This is what we shall take a look at in this article.

Cross Selling – The Basics.

Cross selling is a method used by marketers to make the maximum amount of money out of a single sales lead at any given time regardless of whether you are working online or, in a bricks and mortar store cross selling is something that almost every sales person does from offering an extended warranty on a new television purchase to offering an affiliate product from inside your sites secure area.

Cross Selling – How To.

One of the easiest ways to initiate the cross selling process is simple to provide your site visitors with a selection of links going to a multitude of individual products, this may be a dating site, a software package or, something else, either way, by placing a selection of links on your main selling pages you have already initiated the cross selling process and, by doing so, have already increased your chance at making a sale.

Cross Selling – New Customers.

One method of cross selling that is becoming more and more prevalent on the internet is that of cross selling or, up-selling new customers immediately after they have made a purchase, this in itself is not a bad thing after all, you know they have money to spend so, why not use this fact to garner additional sales.

One good way of offering cross sales to new customers is to give the an option on the actual shopping cart page immediately when they hit it, this may be for a site that complements the product they are making a purchase to already or, something completely different either way, by having this already on the order page waiting for your customer you might just make additional money from them.

Cross Selling – Old Customers.

So what happens when a customer leaves your site after making a purchase? Well there are two routes you can take with thee customers, one, is to leave them alone and hope that they return to buy from your site again whilst, the other, my personal preference, is to send these customers a regular follow up letter offering them a product they may be interested in based on their initial purchase after all, if they purchased a copy of Adobe Photoshop, the chances are they may also be interested in something such as Paint Shop Pro, why not give the surfer this as an option by placing a link in the follow up letter taking them to that specific area on your site.

Cross Selling – Overview.

When all is said and done, cross selling whether you agree with it or not is a very powerful sales tool, not only can it increase the revenue potentials from new clients but, can also enable any business a method of gaining further incomes from older customers, the one thing that you should all be doing on a regular basis is ensuring that you have a good cross selling strategy in place, regardless of whether you actually are selling memberships to sites, warranties on televisions or, mouse pads for new pc owners.

Article written by Lee

Now They Signed Up – Learn How To Keep Them

Date: 2011.02.22 | Category: General | Response: 0

Member retention is going to have a large effect on the adult industry over the next few months, with Visa chargeback rates being lowered and, many affiliate programs lowering their payout model something has to give and, hopefully, the thing that does give will be that affiliate programs start to realize that once they have your surfer, it becomes their responsibility to make that member retain.

With that in mind this article will look at a few things that we have been doing on some of our paysites for the last few months and, instead of having to provide an excess of plug in content we have started updating our sites regularly within the niche confines of what our members are actually looking for, also, despite this increase in content, we have started doing something unique so far as member retention goes – actually communicating with the member directly.

Communication Pays.

Actually spending the time to listen to what your members want can be beneficial on many levels for example, how many of the big sponsors offer the member a chance to become involved in a ‘community’ inside their paysites, i can only think of 3 paysites that i have personally visited that do this.

Often, offering your members a way to communicate to YOU what they want inside the site can, and usually will increase the value of their membership to you in the long run. offer your members weekly polls, offer them incentives to keep an active membership, perhaps some kind of loyalty program, in addition to a method of your paysite members being able to communicate to each other inside your site.

Content Updates.

We all know that paysites need to update however, how many paysite owners spend the time to ask their member what they are looking for? As mention in the previous section, offer your members polls on the next updates you will be doing, ask them what sections of the site need improving and, more importantly, ask them if they are happy with how your site looks and feels overall.

Renewal Time.

So you have managed to keep hold of your paysite member for a few days without them canceling and, their trial period is ending what now? Well, more often than not, communicating to the member that they are about to get rebilled can have a positive effect, send them an email prior to the rebill informing them of what your next set of updates will be, let them know they are a valued member of the site and, more importantly than this, that you are there to help them and listen to their suggestions. This is also an ideal time to remind them of why they joined your site in the first place, you have a lot of exclusive content that, simply put, no other paysite can offer them, you listen to their feedback and, again, value their feedback, all of these things will ensure that your member base retains well over the trial period.

Second Month Renewals.

So you have managed to keep your member for a month, and, again they are due a rebill, as with the first rebill you gave them, re-iterate the points of your site and, tell them what has changed over the past month, give them some sales speak about how your site is doing and, more importantly, what you have coming next month, by communicating these updates to your members a day or so before they have to renew, you should, in all honesty, keep their interest in your paysite and, more importantly, make more money from your members.

So Your Member Cancels.

Okay, so perhaps you managed to rebill your member for a few month or, perhaps they left after the trial period, what now? Simple, send them a follow up email, find out the reasons they cancelled their membership to your site and, see if you can offer them an alternative to stay, perhaps a reduced cost membership or, maybe even an alternative site altogether, if they entered your teen pay site and, were looking for amateur teen pics, even though you know you don’t have them yet, you will probably know of a site that does, tell this cancelled membership about this site and, get them to try it out, if you can match what the surfer is looking for to a site you own then you have a second chance at keeping their membership and, making money.

Retention Overview.

When all is said and done the one thing that is apparent so far as pay sites go is that a lot of them do not communicate with their members and build the sites they operate around what their members are looking for, we can all say we actually do this constantly but, how many of us really, hand on heart, can prove that they ask, listen and, more importantly, implement the feedback from their members base?

Article written by Lee

Gay Industry Networking – The Gay Boards

Date: 2011.02.22 | Category: Promotion | Response: 0

Gay Industry Networking – The Gay Boards.

With so many ways for webmasters marketing straight sites in the adult industry to network I started to look at the various alternatives available to those webmasters who market gay sites to network and, although there are a few different ones about, they still seem to be few and far between.

So What Boards Are There For Gay Webmasters?

Presently, to my knowledge there are four dedicated gay boards that webmasters can utilize for networking purposes in the adult industry with several straight orientated resource sites having a gay board also these are as follows:

The Gay Boards:

Rock Me Hard
Triple X Gay
Gay Webmaster Chat
Gay Wide Webmasters

The Straight Sites With Gay Boards:

Ynot Gay Board
Xbiz Gay Board

Obviously my favorite is The Gay Board at Gay Wide Webmasters but i am slightly biased towards that seeing as its one that we own privately however, the other boards are almost certainly worth a visit in addition to the GWW community forums.

So what do these gay boards offer those marketing to the gay surfer that the straight boards cant? Simply put, it can offer you a place to network without fear of ridicule from your colleagues and peers in addition you will find that a lot of these gay boards have a wealth of information about the gay market being posted on them on an almost daily basis.

It is also worth mentioning however that just with the numerous straight orientated message boards, the gay boards do have their own individual feel to them, for example, Rock Me Hard is what I would personally classify as a ‘fun’ board and Shelmal does a great job keeping the spirit of the board going likewise, Gay Webmaster Chat is more a board geared towards webmasters who operate traffic sites such as TGP’s and Link Lists which becomes apparent after reading a few threads. Gay Wide Webmasters is more a board with a wide reach but, primarily, it is a business orientated gay webmaster community and Triple X Gay, because it is fairly new is still, imho, trying to identify the direction it wants to take but non the less, a lot of the forum members posting there also post on GWW.

The Gay Board – An Overview.

When all is said and done, no matter whether you are gay, straight, black, white or any other demographic, focusing your attention to one type of board can become counter productive after a while, I mean how often can you hear from the same people over and over again before being given the same information again and again? Diversify your posting activities to include some of the gay market community forums and at the same time, you will also diversify your business knowledge which, im sure you will agree, is good for everyone, especially you and your bank account.

Article written by Lee

Designing A 404 Error Document

Date: 2011.02.21 | Category: WebDesign | Response: 0

Designing A 404 Error Document.

Now that we know how to use .htaccess let’s get into how exactly to effectively design a 404 error document page. Here are a few tips when building your document:

Keep The Design Constant.

That is, whatever design your web site supports, consider keeping that design when building your error document. This is not mandatory, however. If you have a good reason to stray from your design, then do so. Otherwise, keep it constant.

Use Attractive Dialog.

Do not use the word error. Error signifies something is terribly wrong, and while that may be so, you should give that information to your visitor in a very friendly way. Instead, consider writing “Sorry, the page you were looking for is not available at the moment”.

Include Contact Information.

Obviously, you want to fix the error, so give the user every opportunity to e-mail you about the error. Some users will not bother to do so, but you still need to give them the opportunity.

Keep The Visitor Moving.

Often, 404 error pages are like road blocks, or brick walls that the user cannot pass through. You need to break through the barriers and allow the visitor to keep traveling through your web site. If your web site supports a search capability, include a form on your error document to let them search for the information they were originally seeking. At the very least, include a link to your home page.

Give Them A Site Map.

When the user clicks upon a page that is no longer available, or was mistyped by the webmaster, consider adding a link to a site map page, or include your site map right on your 404 error document, so the user can get their bearings within your site, and can locate their desired content quickly and easily.

Give Them Help.

List tips on your error document page to help the visitor diagnose the error. For example, ask them to double check the URL in their browser’s address bar. If it’s correct, politely ask them to e-mail you to report the error. Also suggest that they visit your home page (or search utility) to find the information they are after.

List Some Popular Links.

Provide the user with a few links to your most popular content areas of your web site, as it is more likely they were searching for that content than anything else.

As you have seen, error documents are more important than you may think. Merely having a custom error page shows you have put forth effort on your web site and want to help the user find the information they need. Error documents are easy to create and adds professionalism to any web site.

Article written by Lee

Marketing to Foreign Surfers

Date: 2011.02.22 | Category: Promotion | Response: 0

Marketing to Foreign Surfers.

What would you do if I told you that there are 3 million plus new surfers last year that you did not market too? You probably marketed your product or adult site to those that could read English well enough to be searching with English terms. How about the growing numbers of surfers with English as their second language?

According to Nielsen/Net Ratings, from September 2000 to 2001, Italy’s online population grew by 3,540,970 users: about one new user every ten seconds. Italy is just one of the non-English speaking countries that is coming online at lightening fast speed.

Are you relying on these surfers searching for your English keywords? Are you thinking that every language uses the words “porn and hardcore” and what about the finer niches like “bisexual and titties”? The best conversion is with newbie surfers just online for the first time and wanting to see adult sites and products. Those that have been around a while find out about the plethora of free porn. This means that websites do their best marketing with search engine placements of their main sites or feeder sites. If you are on your money, you are trying to work every engine for every related keyword. Now think of the keywords that you could be going for in all the worlds’ languages!

Do a bit of research in some of the common languages. If I was Italian and new to the net, the first place I would be searching is in an Italian search engine. Go to http://arianna.iol.it/ and search using the word porn and you will find 10 listings come up all in Italian. Not one is English. Even http://it.yahoo.com/ Yahoo Italia does NOT serve up your English porn site in its results.

So how do you get a piece of this pizza pie? You need at least a doorway written in Italian. You need to visit a site like http://www.adult-site-translation.com/ and find out how affordable it is for a doorway page that is put together by a foreign translator. Not only is the text for your doorway sites or even complete tours with the proper keywords but the graphics are redone where necessary. You really cannot rely on a text translator. We all have been on a site where it was obvious that the webmasters first language was NOT English and felt bad for their awkward use of words. This is not how to make a sale.

You need to be careful that you choose a professional service for your translating needs. You need to know that the translators are top notch and can not only translate your existing page/site keeping your marketing angles but they can also advise you on such things as proper wording and what a surfer from that culture would find erotic. Languages do not translate word for word. A service like Adult Site Translation has hired translators who also know how to market adult sites. They will tell you the search terms your page should be listed under and can assist you with foreign search engine optimization.

Remember the days where you were the only site in a category or niche? It was like being a pioneer and it was very lucrative. Do you want to be first to market to these growing pockets of millions of new surfers? There are new frontiers out there and finally sites like Adult Site Translation can assist you to conquer them successfully!

Article written by Susanna

Obscenity – Put It To The Test

Date: 2011.02.23 | Category: Writing | Response: 0

Regardless of how long any of us have been an adult webmaster we all need to be
aware of obscenity laws and, in particular how they affect our businesses
whether we think a hardcore photoset is ‘obscene’ or not ultimately, if you get
taken to court on obscenity charges the one thing you should be aware of is how
the courts will decide whether the images you are using will be classified as
obscene or not.

Testing Obscenity – The Miller Test.

The Miller test was developed in the 1973 court case of Miller vs. California
and in comprises of three parts ALL of which MUST be satisfied on order for
something to be deemed obscene by the courts. The Miller test is the ‘official’
method used by the United States Supreme Court for determining whether an
expression or a speech can be determined as obscene and, if deemed obscene, it
is not protected under the First Amendment and is therefore prohibited by law.

The Miller Test – Part One.

Part one of The Miller Test states something may be obscene if ‘the average
person, applying contemporary adult community standards, would find that the
work, taken as a whole, appeals to the prurient interest’ In essence, this
means that if the ‘average’ person on a jury or on the bench finds the work to
be deemed obscene then, it is. However for the court to rule something as
obscene it also has to be deemed obscene by the standards set in part two and
part three below.

The Miller Test – Part Two.

Part two of The Miller Test states that something is potentially obscene is
‘the average person, applying contemporary adult community standards, would
find that the work depicts or describes, in a patently offensive way, sexual
conduct’. Basically this is saying that if the images or speech is something
which is not practiced in a manner befitting your local community standards
then again, it may be obscene. However, as with part one of The Miller Test for
a court to find something obscene it needs to fall below the standards in part
three below.

The Miller Test – Part Three.

Part three of The Miller Test states that something is potentially obscene if,
‘a reasonable person would find that the work, taken as a whole, lacks serious
literary, artistic, political, or scientific value.’ This is pretty much where
you could potentially come unstuck after all, everyone has different sexual
tastes and because of this, just because something that may be widespread such
as ‘bare backing’ (to use as an example) could potentially be considered as
obscene if you happen to have a jury who are devout practicers of safe sex.

The Miller Test – Overview.

In essence The Miller Test is a useful guideline for webmasters when it comes
to operating our sites and specifically, when it comes to choosing the types of
content we utilize on them however, for the most part The Miller Test itself is
outdated. Since the early 70’s when this test was devised there have been many
sexual practices that were once deemed obscene that have become more a part of
everyday life and accepted in to society as whole thus, what once would (or
could) have been deemed obscene would no longer be in the same sense as
something that may be deemed obscene today could be found not to be in 5 years
time.

Article written by Lee

Traffic Brokers – Buying Additional Traffic

Date: 2011.02.21 | Category: Traffic | Response: 0

For many adult webmasters traffic is the one thing they can get and, good converting traffic it would seem is hard to find in bulk. For those webmasters who simply can not or, will not work towards getting a good converting traffic base you now have several options. These option come in the form of the Adult Traffic Brokers that have seemingly multiplied over the last 12 months.

Traffic Brokering – The Basics.

So what is traffic brokering? In layman’s terms, it is the process used when one company sells / buys their traffic to / from another in order to turn the traffic they are selling / buying into a profit. Often webmasters will purchase traffic from a broker for several reasons, the main one being that they simply could not have generated the same amount of traffic they have purchased by any other means.

Traffic Brokering – The Costs.

The costs for purchasing brokered traffic vary greatly from traffic broker to traffic broker however, as a rough guideline, you could spend anywhere between US$1 and US$3 for each thousand (1000) unique hits that the traffic broker sends you. The cost of this traffic however can change for many reasons as do the rules for where you can actually send the purchased traffic to.

Brokered Traffic – The Uses.

There are many uses for brokered traffic as those webmasters who do it on a consistent basis will tell you. However, by far the most popular method of using purchased traffic would seem to be sending it to a central ‘hub’ site or a gallery page. From this point on the traffic can start to filter itself even more.

In addition to this, some webmasters choose to send their brokered traffic directly to their sponsors pay sites if they have purchased niche specific brokered traffic.

All of the above methods have their pro’s and con’s involved however, for most webmasters, the fact that they have purchased traffic at a relatively low cost will mean they can turn a profit. That said, purchasing traffic from a broker does not guarantee you a profit on your investment.

Traffic Brokering – Overview.

In overview of this article i would say that for webmasters who are unable to gain mass traffic through conventional methods, the traffic brokers offer a service of value and, whether the traffic that you are buying is profitable to you is an outcome that no one can say until the traffic has been used. one thing to consider though when purchasing traffic is that you need to have a clear, concise plan of what your needs for the traffic are, do not just send it blindly into the proverbial unknown but build up a solid plan of what you ultimately want to achieve.

Also, before buying traffic ‘en mass’ you should always spend a few dollars in the first instance to run a small test of the traffic, this way, you will be able to send thousands of hits to your sponsors or hubs and judge for yourself which broker will offer you the best traffic for your money.

Article written by Lee.