• Domain Name Registrars – Saving Your Business

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    The one thing that all webmasters rely on to make their money is something that all of us have, a domain name however, what would or should happen to your domain names when and if, your registrar files for bankruptcy or just disappears, surprisingly enough i do not recall this ever happening in the industry to date however, being prepared for the worst case scenario is always a good thing.

    Prevention Is Better Than A Cure.

    As the age old adage goes.

    The first thing that you should do before even registering a domain name is to check out the background of the company you are considering using, you need to ask yourself a variety of questions about this company including the following:

    1) Is the registrar ICANN accredited?

    ICANN (Internet Corporation for Assigned Names and Numbers) is a non profit corporation which was formed to assume the responsibility over the IP and entire domain name structure as we know it. This in essence means that if your registrar is ICANN accredited then you at least know your domain name registration will be handled professionally and, should be reasonably secure so far as your registrar going out of business.

    2) What are you paying for?

    Many of the domain name registration companies packages vary greatly, with some companies you register a domain yourself, some companies register it on your behalf and, others will register your domain including some form of hosting etc, check with the company you are using to see what added services and support features they offer.

    3) What is their transfer policy?

    Some domain name registration companies have specific policies so far as transferring domains to other companies, registrars and, individuals go. Check with your registrar before you buy your domain to see what this process involves and, as always, check with one of the other registrars to see which registration company offers the best ‘bang for your buck’.

    Saving Your Name – Help And Advice.

    First and foremost, if you discover your domain name registrar has closed its doors you should immediately send an email to them and ensure you keep a copy of this email for your own records, ask them what is happening and, more importantly, what controls / access you still have available (if any) to manage your currently registered domains.

    Usually, you will receive some form of communication within a few days from your registration company letting you know what is happening and how you can continue to use your domain name.

    In most cases, when a domain name registrar company closes what you will find is that they will already be in the process of transferring the management of your domain to another registration company.

    If however, you are still able to control the domain yourself then you should immediately seek out a new registrar with whom you can manage the domain / domains that you own. At this point you should contact them and ask if they have any fast track solution to transferring your domain to their company.

    If All Else Fails.

    If after everything else you are still at a loss as to how your domain name transfer or registration is being handled then you should contact ICANN ( http://www.icann.org ) directly. Ultimately it is their responsibility to ensure that once you have registered a domain name, you are able to access it as you would like, in most cases however, contacting ICANN is always the last move you should make and, only use this form of information should you exhaust all other methods mentioned above.

    Article written by Lee

  • Barter For Business – Cost Free Trading

    Date: 2011.02.21 | Category: General | Response: 0

    Whether you are a designer, traffic broker, content provider or, web host the one thing that will connect your business in some form is that other webmasters at some point, will want the services and products that you offer. With this in mind, you are instantly at an advantage the reason for this advantage will become apparent in this brief article.
    Bartering Goods And Services.

    Bartering is a business practice that is as old as mankind itself, from the stone age right up to the present day individuals have been trading their goods and services for other goods and services of like value. This is where your advantage comes into play. Perhaps you are a web hosting company in need of design work or, perhaps you are a designer in need of traffic, either way, there will always be other webmaster who want the services you offer and, in return they will offer services that you require. This is the absolute fundamental basis of the barter system, trade one product or service for another in order to improve the way in which you do things.

    Finding A Company To Barter With.

    The problem that so often arises when bartering is involved however is finding a vehicle for you to start the bartering process. More often than not you can find someone on a message forum that will be willing to barter your services however, this is not always the case and so, you should turn to email to instigate the initial contact.

    Asking For A Barter – How To.

    First and foremost, before sending an email or making a post asking to barter your services or products you should compile a list of items that you need, this could be content, advertising, graphics work or even web hosting, either way, by having a clear concise list of what you are in need of and, more importantly, what you can offer in return prior to sending an email will help you out immensely.

    Now that you have your list of services you require and what you can offer in return it comes to the initial contact, the first thing you should do is explain what it is you are proposing as clearly as possible, explain why a barter with you will become a win/win situation for the both of you as well as making sure you drop a compliment or two about their company in the email. Also, you should prove why offering your services in exchange for theirs will be a fair trade, by doing all of this at the first point of contact you stand a much better chance of them accepting your trade proposal.

    Bartering – Recap.

    Bartering is a strong tool that can help you build your business from the very second you start it however, with this strong tool also comes the opportunity for it to become a strong negative when running your business. To much time concentrating on bartering services can take away from running your business to its fullest, rather than trying to barter services all the time, ensure you build a good capital up so you are able to invest in services to build your business. Either way, whether you choose to barter or not, this method has been proven in success for thousands of years, why not try it out for yourself?

    Article written by Lee.

  • Whats A Twink

    Date: 2011.02.24 | Category: General | Response: 0

    I think you would be surprised at the number of times I have been asked, “What’s a Twink?” Or my, personal, favorite “So how do two men have sex?”

    If you know me, you know I am never really bothered by questions – I never mind people’s candor. What does bother me, though, is the bulk of the people who ask are trying to work the gay market. Unsuccessfully, I might add.

    So, let’s expand our webmaster knowledge. Don’t worry, I am not about to explain how two men have sex (that I will save for my story site LOL)

    I have decided, however, to give you a Gay Glossary of sorts. There are many terms that can be included here. But, I thought to start off, we will hit the basics and add to it as time goes on. Keep an eye for future articles and additions on Gay Wide Webmasters.

    Here is a list of the most common terms on the Gay Adult ‘net:

    • Twink – A buff and lean young man; a 20 something. Age and leanness make the guy a twink. The best example is your typical bar room stripper.
    • Teen – This is the same thing as in EVERY market, hot young and under twenty – but LEGAL at 18.
    • Hunk/Stud – Beautiful, built and beefcake. The guys commonly posing for calendars and such.
    • Chubs (or chubby) – Just what it sounds like, a larger man. Not just muscular weight, most often heavy set.
    • Bears – This is a HAIRY man. Not a young guy, most often over thirty, sometimes with a husky build (but not always). You will probably see this niche sold as “Real Men”.
    • Cub – This is a YOUNG hairy guy. Sort of a HAIRY TWINK…
    • Daddies – Daddies are men over thirty, who like younger guys. (Just a side note here to clear up some misconceptions, not all gay men want to do young guys!)
    • Sons – the young male counterparts to Daddies. The young of the two can be a twink, cub or teen – makes no difference. This term is based on the visual couple. For our non-gay friends think of this as an example: the businessman who goes away for the weekend with his NEICE. See the comparison? LOL
    • Transvestite – is a man who dresses as a woman. Whether it is simple underwear or all our female attire. A lot of webmasters confuse this with Transsexual.
    • Transsexual – is a person who has decided to make the complete change and have a sex change.
    • Trans Gender – this is a more general term for people who live life as the opposite sex. They are in the process of, or have completed, a sex change.

    So know go have some fun. Try to classify your friends and lovers in these terms! I enjoy it when a webmistress comes up to me and says, “I heard your interview and I think my husband is a bear. But he’s a little twink-ish. What do you think?” This just makes my day! I have to laugh at the look on their husband’s face when they think I’m going to ask to examine them or something. “Turn you head and cough – OH! You’re a Twink…”

    Along with what works, I have to offer some terms that DO NOT work. If used incorrectly or out of context, then your attempt at marketing to gay men can be dreadful.

    • Faggot – I hate this word, personally. This is a word that is as derogatory to the Gay Community as other words are to a race.
    • Nancy boy – a typically non-US term that basically is used as a derogatory manner.
    • Lil Boys – a derogatory term used primarily in the Southern and Mid-Western US. It’s derived from the negative connotation that gay men are pedophiles.
    • Gay Owned and Operated. Allow me to be blunt – If it is not true, do not say it. This is probably the most OVER used phrase in the gay adult market. So much so, it is relatively meaningless today.

    We all need to remember from time to time, the key to success in any business is knowledge. Whether you are up selling to a sponsor or designing sites, knowing some of the more common terminology in the gay community can only help your ventures in the gay adult market. And remember, do not be afraid to try and NEVER be afraid to ask.

    As always, good luck!

    Article written by Gary-Alan

  • The Gay Adult Market – Gay Subcultures

    Date: 2011.02.24 | Category: Promotion | Response: 0

    I thought I would take a break from writing about online adult marketing for a change and instead, give many of the straight webmasters looking to break into the gay market a bit of an insight into what makes a gay man ‘tick’ and, whilst this is going to be different from guy to guy, the one thing that will remain constant throughout is that this article is based on the gay lifestyle and subculture in both society and, the internet.

    What Is A Subculture?

    Lets start at the beginning shall we? To understand this article you are first of all going to need to understand what a subculture is well, a subculture as defined by http://www.dictionary.com is, ‘A cultural subgroup differentiated by status, ethnic background, residence, religion, or other factors that functionally unify the group and act collectively on each member.’

    In layman’s terms, that means, that a subculture is a group of people (or individual) that have something different about them than other people.

    In the instance of this article we are going to be looking at the gay subculture and specifically, how this culture is broken down into its own set of subcultures.

    The Gay Subculture – Lets Define The Gay Culture.

    Gay culture is the heritage of culture, knowledge, and references to which gay people fall heir by the fact of their sexual orientation.

    Some individuals argue that there are to many gay people who do not participate in ‘gay culture’ for the concept to be meaningful or that gay culture in itself is placing labels on the stereotype most people think of when they thing about gay people however with this said, there are also those who argue the flip side of the coin. One thing is for sure however, gay culture certainly does exist and, within this culture itself there are many complex facets ranging from sexual preferences through to the types of vacation people take.

    Gay Subcultures – The Facets.

    Whether we choose to think about the different subcultures within the gay community or not one thing is for certain, the subcultures in our community are wide and far reaching from your local gay bar to Soho in a city thousands of miles away most of the gay subcultures can be found almost anywhere in the world and, from this aspect, it makes gay individual no different than other person. For example, the BDSM lifestyle is large in the straight culture however, it is also hugely popular in the gay culture to often with groups of individuals who devote their whole way of life to this. In essence however, many of the gay subcultures are no different to that of their straight counterparts the only difference being, the individuals who practice them, are gay.

    Gay Subcultures – An Overview.

    For many webmasters who currently work in the straight market their first attempt and even their second attempt at marketing to the gay lifestyle may fail however, many do not realize the simplest of rules when it comes to marketing products and services to gay individuals online, you need to be as, if not more, detailed and direct to gay surfers than straight, give them something they can find anywhere at anytime and the chances are they will not buy however, give them something that suits their tastes perfectly and you have a customer for life.

    Article written by Lee

  • Foreign Search Engines

    Date: 2011.02.22 | Category: Promotion | Response: 0

    ‘Suchmaschine’ | ‘Moteurs de Recherche’ | ‘Motores de Busqueda’ ? Or, to you and I ‘Search Engines’.

    Well what if I told you there was a huge chunk of the market (again I know) that your missing out on because, frankly, you haven’t attempted to get into it?

    What is this wondrous market? Simple.. Foreign search engines.

    I would say that AT least 80% of my traffic comes from the search engines, Google, AltaVista, etc, etc however a large portion of this se traffic is from countries whose language even some of my translators don’t know.

    So, how do you get the foreign search engine traffic? again that’s simple, there are several ways to get it, you can:

    1) Submit to your favorite search engine and wait, and wait, and wait… or 2) You can submit to your favorite search engine then, instead of leaving the page, go to the foreign equivalent of that same search engine!

    Guess what, if you submit to Google in English then go to google.de the submit form asks you exactly the same information as your submission on the English form would do…so, ya don’t even have to speak German to submit to google.de, isn’t that handy?

    In my previous article a few weeks ago I mentioned what countries were top of the ranks for surfers in Europe, well, this week I want to run some figures past you again about which search engines ‘seem’ to be sending a decent amount of foreign traffic.

    So here goes, we have the top 6 search engine referrals for December 2001:

    http://www.crawler.de/

    http://www.lycos.de/

    http://www.infoseek.com/Home?pg=Home.html&sv=ES

    http://search.yahoo.co.jp

    http://www.excite.co.uk/

    http://www.infoseek.com/Home?pg=Home.html&sv=FR

    As you can see infoseek (which has an English version) sends me lots of foreign traffic although, in reality, this is only for English pages, don’t ask me why but I guess the Spanish and French surfers love surfing for porn in English..

    On a separate note, for those of you who are either to stubborn, lazy or, stupid to try submitting to the foreign search engines we will shortly be releasing a foreign search engine submission chart on European Webmasters which will tell you step by step what to put in each of the boxes on the submission form, so even you have no excuse!

    Of course, the foreign traffic is going to mean you will need to pay more attention to your sites, perhaps offering these surfers a site in their language to sign up to or, before sending them off to a dialer, trade these foreign surfers off for some ‘English speaking ones via the use of a toplist. Admittedly, I haven’t found sending them to a toplist productive myself however, you might get different results to me.

    Basically, if you start to get the traffic, hell, the chances are your getting foreign traffic now and don’t even know about it… USE IT!

    If you want to ask questions specific to the foreign market that’s what our forums on EW are there for, we would gladly spend all day everyday answering your foreign traffic questions however, as yet, very few US based webmasters are taking the initiative to investigate further this GREAT source of revenue so, I guess ill just have to go back to my foreign search engines and get a bigger chunk of the ever increasing foreign porn surfer for myself.

    Article written by Lee

  • Golden Rules For Finding A New Domain Name

    Date: 2011.02.22 | Category: Domain Names | Response: 0

    We all know by now that domain names are being registered at an unbelievable rate and, whilst the vast majority of ‘decent’ domain names have already been registered there are still some god domains to be registered and, this article will give you some insight into how you can choose an effective domain for your business purposes – regardless of what they are.

    Avoid Play On Words.

    Whilst sitting at a bar you come up with an idea for a domain www.4play.com and, at the time this might seem like a great domain name to buy however, before you head to your favorite register and purchase the domain stop to think about the long term implications.

    Let me explain this a little more using the example www.4play.com lets think about this, every time you mention the domain in a conversation people are more likely to head across to www.foreplay.com or www.fourplay.com first as a type-in. This is also true of the other abbreviation styles of ‘internet slang’ remember the days of the ‘dot com’ registrations, you know domains such as www.dotsex.com looking back now, these seem ridiculous to have been registered however, at the time they were popular but they died their death years ago.

    Think Investment.

    A good ‘commercial’ domain must be able to distinguish itself from the competition, there are several ways to achieve this for example:

    Consider Your Target Audience.

    Aim your domain at a specific, yet broad market audience. use tools to narrow down what your customers (surfers) are looking for, narrow this list down to a select few domains and then, narrow the list down some more.

    Follow Trends Or… Create Them.

    If you are serious about picking a good domain name or two then be prepared to invest the time required to get a good domain name. Research the latest trends on the internet, see what products or services are ‘hot’ and will be around long term and also see which domains are just a flash in the pan.

    A good example of ‘long term’ domains would be www.europeanwebmasters.com which i registered several years ago when, in all honesty, the foreign markets were not even thought about however, you cant go to any forum nowadays without someone asking about the international marketplace.

    Act On A Whim.

    In complete contrast to my opening statement in this article, if you think you have a solid business idea, act on it, the chances are someone else will also think of the same idea as you and, if you don’t get the domain name first, they will.

    Alternative Buying.

    So you have decided that you do want to buy www.4play.com before you make your purchase have a look at what other variants of this domain are available, for example, you might like to check registrations of www.4-play.com, www.for-play.com, www.forplay.com, etc etc.

    If you have a great business idea, make sure you have all of your bases covered, just because you are starting a new craze, that doesn’t mean the domains will be available for registration tomorrow or next week.

    By purchasing all the variants of the high quality domain you have thought of you are, in effect, eliminating all of the competition you could face long term.

    Don’t Cyber-Squat.

    If you are a serious domain buyer, avoid tailgating on other peoples domain names unless of course, it has enormous potential for example, if someone has registered a generic domain such as www.123456.com but failed to register www.123-456.com why not register the available domain? You are not impeding on anyone’s property rights and, you might benefit from some mis-typed traffic at the same time. As with any type of mis-typed domain, before you register it, seek legal advice, a few dollars spent before registering the domain could save you thousands afterwards.

    Fools Rush In.

    Don’t automatically buy the first domain name you think of, think on it some more, sleep on it if you have to, ask your family and friends on their opinions. Although the really good domain names have virtually almost all gone, its better to carefully think out each and every domain name purchase you make and save yourself some money long term than to rush in and buy a domain that wont be any use and have to register a new domain to take the place of the first.

    In addition to the above don’t sit on a really good domain name idea forever because, forever comes a lot sooner than you may think.

    Hopefully this article has given you some useful information in respect of registering new domain names and you can put this information to good practice when buying domains. Article written by Lee

  • Fighting Back Against Computer Viruses

    Date: 2011.02.22 | Category: General | Response: 0

    Only 10 years ago, the only way that a virus could have infected your computer was through you physically putting a floppy disk into your hard drive and running the program file that initiated the virus however, today’s viruses have become more complex in how they operate and, can spread like wild fire if they are not recognized as a virus doing damage not only to your computer but that of your associates and peers.

    So how do we minimize the risk of virus infection on our computers which, lets face it, for the Adult Webmaster are our livelihood and, need to be protected at all cost. This is what we will take a brief look at in this article, how to minimize the risk of getting a computer virus and, heaven forbid, how to deal with a virus if you actually have one on your machine already.

    Computer Viruses – A Little History.

    1981 – The first widely accepted computer virus is recognized. The ‘Elk Cloner’ virus was spread through floppy disks and, whilst by today’s standards, it was not a high risk virus it, non the less was still a virus, in fact, all this first virus did was to display a message on your computer screen.

    1991 – The ‘Tequila’ virus was the first recognized ‘polymorphic virus’ meaning, it was the first virus which actually altered its state once on your machine in order to remain undetected.

    2001 – 2001 saw the spawn of several highly potent ‘worm’ orientated viruses from the ‘Gnuman’ virus, the ‘LogoLogic Worm’ and the famed (is that the right word?) ‘Nimda worm’. These ‘worms’ were the first of their kind to actually spread themselves across the World Wide Web through infecting users email clients (specifically Outlook Express) and sending itself to every email address the infected machine had in the address book.

    Virus Infections – Prevention Better Than Cure.

    So we now have a little background on the main viruses over the last 20 years we will take a look at the ways in which we can prevent viral infections on our computers after all, as the subtitle for this paragraph says, a prevention is far better than having to find a cure.

    Here are a few simple ways you can help to prevent the spread and infection of computer viruses.

    1) Install a good anti-virus software package on ALL of your computers, Norton and, Mcafee, both have some good products to aid you in preventing viral infections of your PC. Also, you should ensure the software package you do install has updated virus definitions, a new virus is created almost every week so you need to ensure your software keeps up-to-date on the latest infections.

    2) Scan any and all email attachments you receive, irrespective of whether you know the sender or not, anything that you get sent in an email should be scanned, as mentioned above, there are complex viruses that can ‘send’ themselves from other peoples email address book, what happens if you are on the address book of an infected users computer? Can you afford not to be online?

    3) Ensure that, once you have an Anti virus program installed on your machine that you have it setup to start each and every time that your computer boots, the first thing that should be loading on your machine is an anti-virus program, you only have one chance to prevent infection.

    4) Avoid downloading .exe and .com files to your desktop unless, you know the person you are downloading the files from and, even then, before you launch or open the files ensure you scan them independently.

    Virus Prevention – Overview.

    Hopefully this article will have given you some insight into how you can protect both your computer and the computers of your associates and peers from computer viruses and, hopefully, by following the guidelines within this article your time spent online will be productive and virus free. One thing you should remember however is that no matter how hard we all try to remain virus free, someone will create a new program that ultimately, could infect our machines no matter how hard we try.

    Article written by Lee

  • Converting Chinese Adult Traffic – The Niche Paysites That Work

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Converting Chinese Adult Traffic – The Niche Paysites That Work.

    To date we have looked at most of the types of country specific traffic available to webmasters every day and, more importantly, which niches they convert on. In this article we will finish up our look at the foreign traffic and how profitable it can be with the final main country on the net – China.

    Chinese Adult Surfers – Quick Analysis.

    As with Japanese traffic, most webmasters seem to think that Chinese speaking adult surfers are pretty worthless when it comes to buying porn memberships and this is true – If you do not know what niches to offer your Chinese surfers that said, we found some interesting results given the three (3) month test we had on our Chinese traffic and, the results we observed might just make you change your mind about sending the Chinese surfers you get to your sites off to traffic trades.

    Chinese Porn Surfers – The Niches.

    Because we knew relatively little about the Chinese traffic we had on our sites we decided that, rather send it to a specific language hub site we would send it to our main hub page and, allow the Chinese surfers to filter themselves through to the sites that interested them on their own, to our surprise, only 40% of the traffic we knew was Chinese chose to filter itself to a Chinese specific language hub site, the remainder, choosing to go through our main English hub site.

    Fetish.

    Across all of the niches we offered the surfers, the Fetish niche was the one that converted most consistently month after month and, more than converted, actually retained members once they had signed up to the paysites.

    Gay.

    Unlike the traffic we had that was Japanese a lot of the Chinese traffic that hit our site decided to visit the Gay niche paysites we had to offer them and, there was less than 10% difference between the Fetish and Gay signups we observed month after month. Quite a difference when compared to surfers from Japan and, a pleasant one at that.

    Amateur.

    Specifically teen amateur niche sites or, at least sites that had amateur looking teen modes on the tours also did well on our Chinese traffic however, the conversion ratios for the recurring programs didn’t do as well as what we had expected with most memberships being cancelled within 2 months. Non the less, the Chinese surfers did join and most of them re-billed in excess of 1 month before leaving the site.

    Teen.

    As mentioned above, it would appear that Chinese porn surfers are looking for teen niches again though, the teen paysites we used featured amateur looking teens prominently on the pages so whether this was a choice on the surfers part to join the teen sites or, because we only offered amateur looking teen paysites isn’t known.

    Asian.

    Unlike Japanese surfers, Chinese surfers also joined the Asian niches that were offered up to them and, surprisingly enough, we noticed more signups to English Asian sites than localized Chinese pay sites.

    Chinese Adult Surfers – The Results.

    Overall we were very impressed with how the Chinese traffic we had flowing through our sites both acted and, converted on the sites that we offered them to join, especially since the Japanese traffic we had didn’t seem to like the gay niche sites yet Chinese traffic worked wonderfully on exactly the same gay niche pay sites.

    Across the board I think a revisit of Chinese traffic is needed with more options on our part when it comes to the teen and amateur niches especially just to see if the results we experienced thus far were unique or, are truly indicative of how the Chinese surfer navigates and joins pay sites.

    Article written by Lee

  • Now They Signed Up – Learn How To Keep Them

    Date: 2011.02.22 | Category: General | Response: 0

    Member retention is going to have a large effect on the adult industry over the next few months, with Visa chargeback rates being lowered and, many affiliate programs lowering their payout model something has to give and, hopefully, the thing that does give will be that affiliate programs start to realize that once they have your surfer, it becomes their responsibility to make that member retain.

    With that in mind this article will look at a few things that we have been doing on some of our paysites for the last few months and, instead of having to provide an excess of plug in content we have started updating our sites regularly within the niche confines of what our members are actually looking for, also, despite this increase in content, we have started doing something unique so far as member retention goes – actually communicating with the member directly.

    Communication Pays.

    Actually spending the time to listen to what your members want can be beneficial on many levels for example, how many of the big sponsors offer the member a chance to become involved in a ‘community’ inside their paysites, i can only think of 3 paysites that i have personally visited that do this.

    Often, offering your members a way to communicate to YOU what they want inside the site can, and usually will increase the value of their membership to you in the long run. offer your members weekly polls, offer them incentives to keep an active membership, perhaps some kind of loyalty program, in addition to a method of your paysite members being able to communicate to each other inside your site.

    Content Updates.

    We all know that paysites need to update however, how many paysite owners spend the time to ask their member what they are looking for? As mention in the previous section, offer your members polls on the next updates you will be doing, ask them what sections of the site need improving and, more importantly, ask them if they are happy with how your site looks and feels overall.

    Renewal Time.

    So you have managed to keep hold of your paysite member for a few days without them canceling and, their trial period is ending what now? Well, more often than not, communicating to the member that they are about to get rebilled can have a positive effect, send them an email prior to the rebill informing them of what your next set of updates will be, let them know they are a valued member of the site and, more importantly than this, that you are there to help them and listen to their suggestions. This is also an ideal time to remind them of why they joined your site in the first place, you have a lot of exclusive content that, simply put, no other paysite can offer them, you listen to their feedback and, again, value their feedback, all of these things will ensure that your member base retains well over the trial period.

    Second Month Renewals.

    So you have managed to keep your member for a month, and, again they are due a rebill, as with the first rebill you gave them, re-iterate the points of your site and, tell them what has changed over the past month, give them some sales speak about how your site is doing and, more importantly, what you have coming next month, by communicating these updates to your members a day or so before they have to renew, you should, in all honesty, keep their interest in your paysite and, more importantly, make more money from your members.

    So Your Member Cancels.

    Okay, so perhaps you managed to rebill your member for a few month or, perhaps they left after the trial period, what now? Simple, send them a follow up email, find out the reasons they cancelled their membership to your site and, see if you can offer them an alternative to stay, perhaps a reduced cost membership or, maybe even an alternative site altogether, if they entered your teen pay site and, were looking for amateur teen pics, even though you know you don’t have them yet, you will probably know of a site that does, tell this cancelled membership about this site and, get them to try it out, if you can match what the surfer is looking for to a site you own then you have a second chance at keeping their membership and, making money.

    Retention Overview.

    When all is said and done the one thing that is apparent so far as pay sites go is that a lot of them do not communicate with their members and build the sites they operate around what their members are looking for, we can all say we actually do this constantly but, how many of us really, hand on heart, can prove that they ask, listen and, more importantly, implement the feedback from their members base?

    Article written by Lee

  • Using Email Auto Responders To Build Traffic And Sales

    Date: 2011.02.24 | Category: Opt-in Mail | Response: 0

    Auto responder programs are just that, they are set up to respond automatically with a pre determined email when a blank email is sent to a specific email address.

    For example, have you ever seen something along the lines of:

    ‘For A Free Guide To ** Whatever** send a blank email to somename@somedomain.com’

    The email address in that address belongs to an auto responder script and when someone sends an email to the script, they receive a pre written email back within seconds that has information pertaining to a specific topic or selection of topics.

    Basically, autoresponder programs are email on demand scripts which makes any information you want available to your surfers 24/7 and, furthermore, not only can they drastically increase your traffic but, they WILL also benefit your sales income.

    Email Auto Responders are extremely important tools when you need to automate your marketing. You can easily manage in excess of 10k email requests on a daily basis without ANY effort on your part at all.

    Auto responders are used primarily for three main purposes these are:

    Sales Letters.

    Suppose you post to a selection of forums and newsgroups on a daily basis, you could offer free information about a specific topic and, in the same email, you can also promote your site and, better still, you didn’t have to do a thing.

    Customer Support.

    The use of auto responders for customer support is beneficial to sites that have a lot of queries from its visitors, autoresponders allow you to set up predefined answers to the most likely questions and, this can cut your service requirements by upto 50% in some cases. For example, most hosts will have some form of autoresponder set up to answer your basic questions or tell you about a support issue you have mailed them about even if its just to let you know that your email arrived and has been placed in the queue for completion. This saves the host a lot of time enabling them to work on things that actually need to be done and not spend countless hours each day sending emails to hundreds / thousands of webmasters on a personal basis.

    Email Gathering.

    This is by far the best feature of an autoresponder, everyone who sends you an email to the auto respond address will have their email address stored in a database, which, in turn, will enable you to follow up with the interest they have in your site and, some auto responders can even be configured to send out emails on a weekly basis to the email addresses in this database from again, pre determined messages that you have already set up.

    Autoresponders are truly amazing programs, not only will they enable you to be more productive with your time but, they will assist you in helping your site visitors and, furthermore should increase both your sites traffic and sales figures.

    Article written by Lee

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