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Newbie Basics – The HTML Layout
In this article we will look at some HTML tags that you will be using in every HTML document that you create. They are the base for every web page and are the essential pieces of HTML coding to ensure that your pages display correctly.
The Structure Tags.
Here is a look at the main structure tags. You will have to get used to these since you will be using them for all your pages.We would suggest that you start by copy and pasting the structure into your document then creating my page once they’re in place.
Make it a habit to ensure that all surfers (regardless of their browsers) will be able to identify your creations. Each of these HTML tags are used in pairs with a start and ending tag in the same way as we mentioned in the previous chapter.
<HTML> </HTML>
The HTML tag tells the browser that your page is a valid HTML page.
The first and last tag on all your HTML documents will be this tag.
The complete HTML coding for the remainder of your document will be placed between these two HTML tags.
<HEAD> </HEAD>
This tag is used to reference your document.
<TITLE> </TITLE>
This tag enables you to give your HTML document a title.
It’s best to insert descriptive text about your page between these tags we will go into this in more detail in the later chapters.
This will also be the name that is displayed in a web browser’s system tray when someone bookmarks or adds your HTML document to their favorites list.
<BODY> </BODY>
The entire coding for your page goes in between these two tags.
Basically, they mark the beginning and end of your web page’s body. They are the essence of your HTML.
All your HTML tags in your document will be resting in between these two HTML tags.
Putting It All Together.
Now that the main tags have been outlined, it’s time to put them all together. Here is an example of what your HTML documents should look like.<HTML>
<HEAD>
<TITLE>The Title Of Your Html Document Goes Here</TITLE>
</HEAD><BODY>
All your other HTML tags and text goes here.
This Is the main body of your HTML document.
At the end of this text you will also see where the closing Body and HTML tags go.</BODY>
</HTML>
This is the basic structure for any HTML document. Once these tags are in place, the rest is down to you. These Tags are not case sensitive. In other words, you don’t have to use all capital letters like we have in our Chapters. It won’t make a difference to the overall outcome of your tags. However we would recommend using Caps for your tags. It makes them a lot easier to distinguish from all the other sections of your HTML document coding, as you can see in the example above.
Article written by Lee
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Building A Surfer Trap – Stage 3
Building A Surfer Trap – Stage 3.
You should hopefully by now have a basic looking surfer trap ready on your server and on your hard drive.
Now we need to start to ‘dirty’ this surfer trap up a little.
We have already added 1 pop-up console to each of the FPA’s including the Multi-Site FPA.
For the next step in this ‘dirtying’ process we need to add some additional links onto each of the FPA’s including the Multi-Site FPA.
On the FPA’s what you need to do is create a ‘no thank you’ link so, if your surfer does not want to visit the site for the FPA you have sent them to you can send them to an alternative.
This no thank you link can go to one of two places, you need to decide where you feel the traffic can be best utilized however, from my experience i would highly recommend using this first method:
Link the ‘no thank you’ text on each of the single site FPA’s to another DIFFERENT niche FPA in your surfer trap so, as an example, if your surfer is on the All Petite FPA in your trap, the ‘no thank you’ link would lead to Just Toon’s. If they decide not to go with the Just Toon’s site, the ‘no thank you’ link on this FPA would go to Gay Ultra and so on, you need to ensure however, that the ‘no thank you’ link goes to a completely different niche to the one of the FPA the surfer is currently on.
The second option you have is to link the ‘no thank you’ text to the ARS POTD (picture of the day) program. This will be your last chance at selling the surfer to one of the ARS pay sites.
In addition to the ‘no thank you’ link on each of the FPA’s you also need to add a small table to the Single-Site FPA’s. ideally this should be four columns across and 2 rows down. This will give you 8 places to put a one or two word link going to another different niche FPA than the one the surfer is currently viewing however, you also need to ensure that these 8 links are going to a different FPA than the ‘no thank you’ link you have created.
The above stage is where we could potentially start to lose people in the instructions therefore if you have ANY questions or queries regardless of how small they may be please post on the forums.
This stage should hopefully only take you a couple of hours to complete and, once you have tested all of the links and uploaded the FPA’s to your server you are all set for the next MAJOR step in this project…. Generating Fresh Traffic.
Article written by Lee
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JavaScript – Redirecting Foreign Surfers
At some point or another we are no doubt going to have the need to redirect some or all of our surfers based on the language they speak, this snippet of JavaScript when placed on your page will enable you to do just that without the need for .php or other more complex scripting.
Here is the coding that you need to place between your <head> and </head> tags:
<SCRIPT LANGUAGE=”JavaScript1.2″>
<!– Begin
if (navigator.appName == ‘Netscape’)
var language = navigator.language;
else
var language = navigator.browserLanguage;if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
else
document.location.href = ‘english.shtml';
// End –>
</script>To add additional language redirects to this JavaScript all you need to do is duplicate the:
else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
Section of the coding changing the (‘zh’) language code to that of the language you wish to redirect.
Article written by Lee
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Favicon.ico – What Does It Do?
Favicon.ico is the name of the graphic Internet Explorer 5+ uses in the address bar and when someone views their favorite bookmarks. There should be one beside the address of this page now if you are using IE5+. If you want to see favicon.ico in action among your favorites bookmark our site now by right clicking and selecting ‘Add to favorites’.
Internet Explorer looks for this file in the same directory as the HTML page currently being displayed, if it cant find favicon.ico it will then display the default Internet Explorer icon in the address bar. As for viewing of favorites, IE will check its temporary folder to see if favicon.ico is there again, if it is not located it will display the default white background with a blue ‘e’ icon.
For a webmaster there are three main advantages to using the favicon.ico ‘trick’.
The first, is that it helps to brand your site with a nice little icon that is easy to recognize.
The second, is that it makes your website more professional.
The third, is that your entry will stand out in surfers bookmarks over the others. This is especially good as, if you can get a surfer back to your site then you have another chance at making a sale.
Many internet users have a multitude of site bookmarks so, you need to use favicon.ico to give you an edge. I highly recommend using it and, now I’m going to tell you how.
First, you will need to create an icon file which is exactly 16 x 16 pixels. If the icon is larger or smaller IE5+ will just ignore it. As for the colors in it, 16 is standard. You can use more colors if you want but, the more colors you use, the larger the .ico file becomes and, the longer it takes to load.
You now know the standards the favicon.ico file has to be, now to actually create this file you can take one of two routes.
The first is to convert and existing 16 x 16 BMP or GIF graphic with 16-32 colors into an .ico file using converter software making sure to save it as favicon.ico.
You know the standards the favicon.ico file has to be, now to actually create favicon.ico . The easiest way of creating a favicon.ico file is to convert an existing 16 X 16 BMP or GIF graphic with 16 – 32 colors into a .ico file using converter software making sure to save it as favicon.ico.
Once you have created your favicon.ico file all you need to do is to upload it to any directory on your server that contains html pages. This way, when IE5+ searches for favicon.ico it will be bale to find it regardless of which page you are on.
That’s nearly all the areas of favicon.ico covers apart from, what if you want different icons for different parts of your website? Can this be done? The answer is yes it can. All you have to do is place the following HTML code between the <head> and </head> tags of your web page.
<LINK REL=”SHORTCUT ICON” HREF=”differenticon.ico”> (SHORTCUT ICON should be kept in uppercase).
Now when someone adds a web page with that code to their favorites, IE5+ will not look for favicon.ico but will look for differenticon.ico and if it’s there it will display it, if not the default icon will be displayed.
Using favicon.ico or the SHORTCUT ICON code is nice way to add a unique touch to your site, and of course will result in more repeat visitors than if you were not using it – which is always good for any webmaster.
Article Written By Le
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Promo Material – Make The Most Of Your Marketing
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Using Email Auto Responders To Build Traffic And Sales
Auto responder programs are just that, they are set up to respond automatically with a pre determined email when a blank email is sent to a specific email address.
For example, have you ever seen something along the lines of:
‘For A Free Guide To ** Whatever** send a blank email to somename@somedomain.com’
The email address in that address belongs to an auto responder script and when someone sends an email to the script, they receive a pre written email back within seconds that has information pertaining to a specific topic or selection of topics.
Basically, autoresponder programs are email on demand scripts which makes any information you want available to your surfers 24/7 and, furthermore, not only can they drastically increase your traffic but, they WILL also benefit your sales income.
Email Auto Responders are extremely important tools when you need to automate your marketing. You can easily manage in excess of 10k email requests on a daily basis without ANY effort on your part at all.
Auto responders are used primarily for three main purposes these are:
Sales Letters.
Suppose you post to a selection of forums and newsgroups on a daily basis, you could offer free information about a specific topic and, in the same email, you can also promote your site and, better still, you didn’t have to do a thing.Customer Support.
The use of auto responders for customer support is beneficial to sites that have a lot of queries from its visitors, autoresponders allow you to set up predefined answers to the most likely questions and, this can cut your service requirements by upto 50% in some cases. For example, most hosts will have some form of autoresponder set up to answer your basic questions or tell you about a support issue you have mailed them about even if its just to let you know that your email arrived and has been placed in the queue for completion. This saves the host a lot of time enabling them to work on things that actually need to be done and not spend countless hours each day sending emails to hundreds / thousands of webmasters on a personal basis.Email Gathering.
This is by far the best feature of an autoresponder, everyone who sends you an email to the auto respond address will have their email address stored in a database, which, in turn, will enable you to follow up with the interest they have in your site and, some auto responders can even be configured to send out emails on a weekly basis to the email addresses in this database from again, pre determined messages that you have already set up.Autoresponders are truly amazing programs, not only will they enable you to be more productive with your time but, they will assist you in helping your site visitors and, furthermore should increase both your sites traffic and sales figures.
Article written by Lee
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Domain Name Transfer Agreement
Domain Name Transfer Agreement
For most people, buying and selling domain names is a fundamental income provider for their business model, as such, you should ensure that when buying or selling domain names you should have a legal contract to assist in the transfer of sale.Domain Name Transfer Agreement.
This Agreement is made on the Day of 2001 between:
(1) [Your name and address goes here]. (hereafter referred to as the assignor) and;
(2) [The buyers name and address goes here]. (hereafter referred to as the assignee).
RECITALS:
(a) The parties have been in discussion concerning the transfer to the assignee of the registration of the designations ‘[full domain name goes here]’ and ‘[further domain name goes here]’ (whether in lower or upper case) hereafter referred to as (the “domain names”) as website addresses on the internet.
(b) The parties wish to reach a mutually acceptable arrangement in relation to such discussions.
Now therefore, in consideration of the parties’ mutual covenants and undertaking, the adequacy and sufficiency of which are acknowledged, the parties agree as follows:
1. The assignor hereby agrees to assign, and/or cause to be assigned, to the assignee the domain names. The assignor shall do such things and execute such documents as reasonably requested by the assignee at the assignees expense to perfect such assignment and shall comply with the standard requirements of [insert domain name registrar here] as in force at the time of this agreement.
2. In consideration of the parties mutual obligations under this agreement the assignee agrees to pay the assignor the sum of $$ [Amount in words goes here] [currency goes here, Dollars, Sterling Etc] immediately following notification that all of the domain names within this agreement have been recorded at the relevant registries as in the ownership of the assignee thereby evidencing the transfer of the domain names to the assignee.
3. The assignor, whether through himself, any alias and/or his servants or agents shall immediately cease and desist from and shall not resume using the domain names or any other designation whether a trade or service mark, trading name or domain name that contains words colourably similar to that of the assignee.
4. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks.
5. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks, cause enable or assist any third party to do the same.
6. The assignor represents and warrants that it has not, directly or indirectly, through any alias or in association with any other person or entity, filed, reserved, received or granted a transfer of license of any domain name that contains the trade marks or any word or words confusingly similar thereto in any country or federal, local government, region or state authority, or with [insert domain name registrar here], or any other internet registration agency. The assignor covenants that it will not, whether through himself, any alias, through his servants and/or agents undertake any such registration, filing, or reservation or cause or assist any such registration, filing, or reservation to be made, by itself, or in connection with any other person or entity.
7. The assignor represents and warrants to the best of its actual knowledge, as of the date of its execution of this agreement, that:
(a) The assignee has the right to dispose of the domain names;
(b) The assignor has not received notice of any existing or threatened claims or proceedings by any third party other than the assignee relating to the assignors use of the domain names;
(c) The assignor has not received notice that the domain names are subject to any outstanding order, decree, judgment, stipulation, written restriction, undertaking or agreement that would prevent the assignor complying with this agreement;
(d) The domain names are not subject to any lien, charge, security interest, mortgage, third party interest or other encumbrances;
(e) The assignor has not granted any licenses to or authorized any third parties (including any affiliate of the assignee) to use the domain names or any other confusingly similar domain names; and
(f) The assignor, does not own directly or indirectly through any alias, third party or likewise any other domain name containing words similar to that of the assignees.
8. Each of the parties hereto warrants and represents that the person (s) executing this agreement on its behalf has full authority to execute this agreement and bind it as a party to this agreement.
9. The terms and conditions of this agreement shall be maintained in confidence. No party may disclose such terms and conditions to any third parties other than to the attorneys, accountants, officers or members of the boar of directors of the assignee or assignor or otherwise without the express written permission of the other party.
10. This agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, clients, licensees, representative, successors, predecessors, and assigns. In this agreement words denoting persons shall include bodies corporate and unincorporated associations of persons and vice versa.
11.This agreement incorporated herein constitutes the entire agreement of the parties. It may be modified only in writing signed by both parties. This agreement may be executed in one or more counterparts, all of which shall constitute a binding agreement when one or more counterparts have been signed by each of the parties.
12. This agreement shall be construed in accordance with the laws of the [Your country goes here, United Kingdom, United States, Etc], and the parties hereto submit to the non-exclusive jurisdiction of the courts of the [Your country goes here, United Kingdom, United States, Etc].
13. Both parties acknowledge that if either party violates all or part of this agreement the other party may seek legal remedies to restrain any further violation of this agreement and in such a case, the violating party will be wholly liable for the cost of any such order.
Signed by: ……………………………….. Date: ………………………..
For and on Behalf of [Your company / legal name].
Signed by: ……………………………….. Date: ………………………..
For and on Behalf of [Buyers company / Legal name].
Article written by Lee
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The Negative Marketing Technique
Negative marketing is a wonderful thing in its own right however, negative marketing can, surprisingly enough have a NEGATIVE effect on your sales.
How many times have you seen a site that has, about half way down the page some text telling the surfer no to click on anything because ‘these are only counters’?
Counters in themselves can be VERY useful tools to the adult webmaster however, counters are given to us for free because of one simple reason, the graphics used on them are made in such a way that they will actually draw clicks from your traffic.
Most of the time however, these counters that take your hits are helping you much more than you know, from giving you addition traffic, valuable surfer stats and many other things.
Now, the same is also true for banner exchanges as is for counters, they are a useful addition to the variety of tools available for adult webmasters however, many webmasters, as mentioned above tell the surfer NOT to click on them, something i just never seemed to be able to get my head around. As you reading this post kind of proves, tell someone not to do something and you can guarantee they WILL do it
However, as i started off this quick article saying, Negative marketing is a good thing, after all, you have now got the proof to tell you that it works why not put this to use on your site?
For example, rather than telling a surfer…
‘Click Here For The Hottest Porn Site On The Web’
Tell them…
‘DO NOT CLICK HERE’
Wonder what they will do
Article written by Lee
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Using SSI For Auto Updates
We all realize the benefits of being able to save time when building sites so, I got into thinking, how can I make my sites look as if they are continually updated without the need to go in and update them manually? Enter the world of SSI.
SSI is actually a nifty little tool, not only can you include files from a central location but, you can include them at specific times of the day, days of the week or even months of the year, very handy indeed if you are building any type of site that needs updating periodically.
Once the main burst of work has been completed you can pretty much use the same files over and over again to help you out.
So onto the auto updating SSI, the following SSI coding will enable you to update a page or pages based on which day of the month it is. It will check the day the page has been accessed and display the relevant information again, this is a handy thing to have should your sponsor be running a promotion over several days, all you need to do is update a selection of SSI files and all of your sites are updated instantly.
<!–#config timefmt=”%d”–>
<!–#include virtual=”/yourdirectory/$DATE_LOCAL.txt”–>What you need to do is create 31 text files named 01.txt right the way through to 31.txt take the SSI call above and edit the location of the SSI files on your server, you may like to have a central folder named /SSI/ for this purpose so the location would be changed to /domain.com/SSI/$DATE_LOCAL.txt
I the 31 files you created you could have a table ad with eight of your sponsors links, an article in each one or even just a simple text link, anything that you may want to update can be included in these files.
As I mentioned above you can base the time, date and even month of rotation to whatever you like to alter how the files are rotated and ultimately viewed on the web you should change the %d in the timefmt field to one of the following:
%d : Day of the month requires 31 files named 01.txt to 31.txt
%w : Day of the week requires 7 files named 0.txt to 6.txt
%j : Day of the year requires 365 files named 001.txt to 365.txt
%u : The week of the year requires 52 files named 00.txt to 53.txt
%m : The month of the year requires 12 files named 01.txt to 12.txt
%H : Hour of the day requires 24 files named 00.txt to 23.txt
%M : Minute of the hour requires 60 files named 00.txt to 59.txtAs you can see from the above there really are no limitations to the uses of updating using SSI and, apart fro the relative ease of use and the time saved using them should one sponsor not be converting for you all you need to do to swap sponsors is alter your central set of SSI files and you have instantly changed sponsors over all of your sites.
Article written by Lee
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Personality Plus
I have been selling to the gay market now for 5 years. And one trend I have noticed that works best in ANY marketing attempt is to make it personal as possible. Now this is true in any marketing venue; however, the same tactics of Personality I have used in the straight market were not enough for the gay market.
The gay market is better served when the surfer BELIEVES, not just feels, you know him and know what he wants. This goes back to my previous comments on knowing your niche.
I really believe that the “1 to 1 dialogue” you can have with your surfers is more important than just high traffic averages when making sales. Giving him the sense that he matters to you, a sense of community, a sense that you are here just for him is all accomplished by adding your own personality to your work.
In many avenues I have said “talk to the surfer”. I have said it so much you are all probably sick of hearing it. But it WORKS. With many of my straight sites, I attempt to speak quickly and to the point, because while I know straight people I don’t know what is going to fly all the time. In those cases, though, instead of saying, “Click Here for Great Sex Sites” I will probably phrase it as “The best site on the net and Cheaper than a six pack of beer”. Am I being heterophobic with my lack of enthusiasm? Maybe. It is how I approach it and it does work.
On my side of the fence, I would talk the talk, differently. While the basics remain the same, “talk to the surfer”, I approach it in a more personal manner… Again, instead of using “Click Here”, I would go with “Hmm, Hmm … I followed this yummy thing to Absolutely Male. I have to tell you, I had more fun here than anywhere else on the net. Made my toes curl and then some…” Enough of that now, huh? = )
I do not stop at just the marketing. I do the same thing when it comes to the body of my sites. I will add statements that include a recent trip to the local gay watering hole, the men I saw on the beach, my own experience with a man in uniform, and so on depending on the theme of the site. And, yes since I’m not a total sex fiend, I do make things up as I go along ; )
Recently, I have received letters from webmaster who have worked the personality approach. They have found a lot of success. However their bigger complaint was they now had a lot more bookmarkers than before. That’s great, as far as I’m concerned. This means they have been to glean a following of loyal surfers. And if you can work it, it is that loyalty that can make a HUGE difference. I think I will save how to work that loyalty factor for a future article or post.
The gay adult net has gone full circle. In the beginning, personality was the KEY to success. Then we followed suit with most of the adult web and moved away from it to a “here’s some porn now buy something” attitude. Right now, when the going seems to be getting tough, our surfers are looking for the exact thing that made us different to begin personality and community.
Article written by Gary-Alan
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