Cleaning Up The Myths On Scrubbing

Date: 2011.02.21 | Category: Billing Solutions | Response: 0

Time and time again on message boards I see the same old topics regarding scrubbing usually preceded by some company being accused of scrubbing their webmasters surfers to much and the webmasters sales being lower because of the sponsor ‘scrubbing’ their surfers however, the reality of this is, it isn’t the sponsors who control how much or how little the surfers credit card transactions are ‘scrubbed’.

The E-Commerce Dilemma.

Irrespective of whether you are an online bookmaker, bakery or adult pay site owner the fact of the matter remains that only credit card fraud is on the increase and, in addition to the rise of online credit card fraud the methods in which the perpetrators of these crimes carry them out is also changing often combating the methods put in place by the online transaction processors to stop this happening luckily however, this is where ‘scrubbing’ comes into effect.

So What Is Scrubbing?

Scrubbing is a method used by the credit card processor that the companies who’s site you are sending a surfer to uses. Scrubbing is in effect, a method of calculating the probability that any single transaction (or group of transactions) could be fraudulent. That is to say, is being carried out by someone other than the true owner of the credit or debit card.

Scrubbing is probably the single most useful tool provided to our sponsors by the credit card processors to ensure that every transaction that gets sent to them is credible and, once the transaction is allowed (or not) a part of the information contained with the transaction is sent to a central database to help other clients of that processor guard against receiving unlawful transaction purchases.

How Does Scrubbing Affect Me?

As a webmaster, believe it or not, scrubbing is actually a good thing for you. You know that each transaction processed is first of all a legitimate one and, secondly, you know that the sponsor who you are using is not going to go bankrupt due to excessive illegal transaction. This means that the sponsor can improve the services they offer YOU as a webmaster to assist you in making more money.

In essence, the scrubbing of credit card transactions at a sponsors level increases the amount of money you make long term not only with that individual sponsor but, with every other sponsors who uses the same transaction processor.

Article written by Lee.

Barter For Business – Cost Free Trading

Date: 2011.02.21 | Category: General | Response: 0

Whether you are a designer, traffic broker, content provider or, web host the one thing that will connect your business in some form is that other webmasters at some point, will want the services and products that you offer. With this in mind, you are instantly at an advantage the reason for this advantage will become apparent in this brief article.
Bartering Goods And Services.

Bartering is a business practice that is as old as mankind itself, from the stone age right up to the present day individuals have been trading their goods and services for other goods and services of like value. This is where your advantage comes into play. Perhaps you are a web hosting company in need of design work or, perhaps you are a designer in need of traffic, either way, there will always be other webmaster who want the services you offer and, in return they will offer services that you require. This is the absolute fundamental basis of the barter system, trade one product or service for another in order to improve the way in which you do things.

Finding A Company To Barter With.

The problem that so often arises when bartering is involved however is finding a vehicle for you to start the bartering process. More often than not you can find someone on a message forum that will be willing to barter your services however, this is not always the case and so, you should turn to email to instigate the initial contact.

Asking For A Barter – How To.

First and foremost, before sending an email or making a post asking to barter your services or products you should compile a list of items that you need, this could be content, advertising, graphics work or even web hosting, either way, by having a clear concise list of what you are in need of and, more importantly, what you can offer in return prior to sending an email will help you out immensely.

Now that you have your list of services you require and what you can offer in return it comes to the initial contact, the first thing you should do is explain what it is you are proposing as clearly as possible, explain why a barter with you will become a win/win situation for the both of you as well as making sure you drop a compliment or two about their company in the email. Also, you should prove why offering your services in exchange for theirs will be a fair trade, by doing all of this at the first point of contact you stand a much better chance of them accepting your trade proposal.

Bartering – Recap.

Bartering is a strong tool that can help you build your business from the very second you start it however, with this strong tool also comes the opportunity for it to become a strong negative when running your business. To much time concentrating on bartering services can take away from running your business to its fullest, rather than trying to barter services all the time, ensure you build a good capital up so you are able to invest in services to build your business. Either way, whether you choose to barter or not, this method has been proven in success for thousands of years, why not try it out for yourself?

Article written by Lee.

Organizing Your Hard Drive And Server

Date: 2011.02.24 | Category: Hosting | Response: 0

We have probably all done it at some point, we get in such a hurry to upload our new site that we have just spent the last 20 minutes building that we don’t think about maintaining the site at a future date or, worse still, we need to change a site we built 6-8 months ago and can not remember where we uploaded it to.

By organizing your server from day one of your steps into becoming a webmaster you will, inevitably, save yourselves a lot of time in the long term future of our business model.

Lets take a look at how we can accomplish this ‘organization’ though.

On your hard drive you need to have a ‘central’ location for all of your online files and folders, what better place to keep this than in a folder named ‘Online’ of course, this is just an example but it will son become apparent to you that this is probably the most logical folder name to use.

Now, within this folder you are also going to need to have a few sub folders, i would suggest using a folder for each of the domains that you own so for example, for your first domain, you would name it myfirstdomain.com, your second would be named myseconddomain.com etc.

Within these domain folders you will also need to have a selection of sub folders again, I would suggest names for these folders such as /html/, /scripts/, /articles/, you are now well on the way to organizing your server.

In addition to these sub folders you will also need to create sub folders for your images that you will be using on your sites, I would suggest using the names /banners/ and of course, /images/ for these two folders, you now know that the /banners/ folder contains all of the buttons and banners you will use on your sites and the /images/ folder contains all of the .jpg and .gifs you will use. Inside the /images/ folder, it might also be advisable to create a sub folder called /thumbnails/ which, you can store your thumb nailed pictures in if required.

One other advantage to organizing your folders and sites in this manner is that over time, it will assist you when it comes to dealing with hot linkers. Instead of having to find the paths to all of your individual image directory, you know instantly where you put them, without the need of logging onto your server.

Ok so you now have a semi-organized folder structure on your HD, so far we hopefully have a folder structure that looks somewhat like this:

C:/online/myfirstdomain.com/

C:/online/myfirstdomain.com/html/
C:/online/myfirstdomain.com/scripts/
C:/online/myfirstdomain.com/articles/

C:/online/myfirstdomain.com/html/Banners/
C:/online/myfirstdomain.com/html/Images/
C:/online/myfirstdomain.com/scripts/Banners/
C:/online/myfirstdomain.com/scripts/Images/
C:/online/myfirstdomain.com/articles/Banners/
C:/online/myfirstdomain.com/articles/Images/

So, hypothetically, if you created a article called ‘Article One’ you would find this in the following place on your HD:

C:/online/myfirstdomain.com/articles/articleone.html

See how easy that was to find on your hard drive?

Of course, on your server the folder structure will be no different so, your structure will be mirrored EXACTLY from your HD to your SERVER I.E.:

/usr/www/sites/myfirstdomain.com/articles/articleone.html

Not only will you make your server layout a lot easier to navigate but, it should, in theory, save you time when submitting your sites to the search engines, free for all’s etc as, in your head, you will already know the location to any single page.

Try this as an example…

You have created an article site called ‘Online Marketing’ on your third domain, where is it located?

That’s right, you will find it at http://www.mythirddomain.com/articles/onlinemarketing.html

How much time would you have usually spent logging into your server trying to find this page?

One other MAJOR advantage to keeping your server and HD structure the same is backing up your data now becomes easy as pie. you simply have to download your folders into the /online/ directory on your HD, then simply burn that entire directory to Cdrom.

Hopefully this article has given you some insight into how proper organization can be of use to you on your HD and on your server. If you are just starting out in the adult industry hopefully you will see that spending a little time to make a structuring system such as this can save you a lot of time long term.

One last question for you however, where would you find your article called ‘Marketing Shoes’ on your 56th domain name?

Article written by Lee

Masters Of Discipline – Have You Got What It Takes?

Date: 2011.02.22 | Category: General | Response: 0

So you want to throw in your day job and become a full time adult Webmaster? Well yeah, I can hear you saying, “Who wouldn’t want to be surrounded by pictures of beautiful women all day, make up their own hours, and be the master of their own destiny?” It just sounds sooo good when it’s put like that doesn’t it?

Before you tell your boss you quit, you might want to read this article first, as the reality of working in this industry and especially for yourself can be a real wake up call for many.

The main thing you need to succeed in this business is discipline, and lots of it. If there are temptations when you work for someone else to slack off, take a sick day, or simply not bother showing up, then you can double those temptations when you work for yourself.

It’s so easy to roll over in the morning rather than get out of bed, stagger to the PC, and actually work.

It’s so easy to decide to take the day off when the sun is shining and the beach is calling. You simply tell yourself you’ll make up for it tonight, and then find yourself coming home at 3am.

It’s so easy to not actually work, when you work for yourself, that at times it can be unreal.

The reality of doing any of the above is longer nights, less sleep, and almost inevitably smaller paychecks.

Structure Your Day.

The answer to this problem is to really think about your working day and give it some structure, just as you would if you worked for someone else. Work set hours and take frequent breaks. When you work for someone else they make you take breaks for a variety of reasons, but mostly, because as research has proved, you’ll be more productive after one. It’s also important to make sure others know your hours as well, and always remember to add what time zone you are located in on any correspondence. There is nothing worse than being awoken by an associate at 3am because you forgot that little detail!

Set A Routine.

Get into a routine! There are various tasks that must be done each week no mater how boring. By creating a work routine, you can control your time and structure the more boring jobs at the end of the day when for most our creativity levels are less. You can also structure that routine as I do, when I’ve finished those boring tasks at the end of each day, I reward myself with some time doing what I want to do.

Going Solo.

This can be a lonely business and if you don’t like working alone then maybe it’s not the right one for you. You’ll likely spend many hours in your own company and as someone else pointed out to me, while boards and instant messengers are great, they can also eat heavily into your working time if you’re not careful. Personally, I use the boards and chats as a treat when I’ve accomplished a goal, unless I need to talk to someone in order to get that set goal done.

If, like me, your office is in your home, in reality you never really leave work. It’s just always there and there is always something else to be done, and it’s so tempting just to work a few more hours. Having the discipline to stick to your office hours is the trick and where structure comes into play. The saying all work and no play makes Jack/Jill a dull boy/girl is really true here.

The biggest trick of all though, is learning to recognize your limits. Set them and stick to them. Unlike in the normal workplace, you won’t have the big cheese or even the little one watching over your shoulder, making sure you work or making sure that your paycheck and your bills are covered each week. That’s up to you now.

Think Before You Leap.

Another thing you need to consider is can you REALLY afford to give up your day job? Working for someone else means that for the most part you will have a reliable pay check each week or month, when you work for yourself you loose that security. There are other things to consider as well like health insurance, book keeping and how exactly you are going to pay for them. Of course if there is another bread winner in the house this may not be of such a concern, but it’s still something you should consider before you give in your slip. As a general rule of thumb, if you’re considering going it alone, don’t, at least not until you have enough cash saved to cover any outgoings you might have over a six months period.

How well do you know the law? If you think the law doesn’t affect you because your just one person working from home then think again. If you don’t know your Title 18 USC 2257 from your arse then you may be heading for trouble. Standing in front of a judge and saying I didn’t know won’t get you out of a heavy fine or even a prison sentence.

The real questions you need to ask yourself now are you up to the challenge, and do you have the personal discipline to make this work for you?

Article written by Jenne.

http://www.clitical.com.

Adult Webmaster Health

Date: 2011.02.21 | Category: General | Response: 0

Sounds to me like you are a webmaster. Most of us realize that working at a computer everyday can and often is, bad for our health in one way, shape or, form. However, how do we alleviate these potential problems with our health?

Well in this article I will detail some of the things that can often affect the webmasters in our industry and how they can be solved.

RSI (Repetitive Stress Injuries) are the results of, as you may have figured out already, the effects of constantly doing the same movements over and over again using specific parts of your body. One of the most common of these that webmasters are aware of is CTS (Carpal Tunnel Syndrome) which is a result of typing a lot.

So, how do you combat the effects of CTS? First and foremost, if you experience any form of pain at all, your first port of call should be the doctor, the pain you are feeling could be an indicator of a bigger problem. If you think your pain might be caused by use of the computer then an occupational therapist might also be a good person to visit.

CTS is often attributed to use of your digits and poor hand positioning when you type one way to solve this problem is to go to Office Depot and purchase a wrist rest, this will ensure your wrist has ample support whilst you are working throughout the day.

You might also like to try re-positioning your monitor, as a general rule of thumb, having your monitor placed about 20 inches away from your face will usually result in good posture and that in itself can often be a solution to the potential medical problems. One other thing on your posture, get a good chair, one with a high back may be good, these generally offer you more support and, can stop that awkward habit of leaning into your keyboard when you type.

Eyestrain, Eyestrain is another common problem that the webmaster faces, often it leads to things such as excessive headaches, fatigue and, blurry vision, the most acceptable relief from eyestrain is the use of screen filter that will reduce the glare your monitor emits.

There of course, some other things you can do to alleviate this problem such as, Adjusting your monitor so the top of the screen is no higher than eye level, as already mentioned, keeping the monitor a safe working distance from you, usually between 18 and 30 inches is recommended by doctors.

We know computers are machines and tend to forget that our own bodies are complex machines which, should be looked after just as our computers should be, we often forget that sitting at the PC building what was meant to be a 10 minute site can turn into an hours worth of ‘online work’. Take some time every now and again to stand up and walk for 5 minutes, even if it is just to the local store to buy some more smokes, you are actually getting some exercise and, even though the tar in your smokes will end up killing you anyway, you’ll at least be able to work a little longer without getting any problematic computer related medical symptoms.

This article is not meant as an alternative to visiting your physician and, should you think that any of the above are relevant to you then it is recommended that you visit your doctors without delay and follow any advice that they give you.

Article written by Lee.

Google – Manipulate Your Listings For More Traffic

Date: 2011.02.22 | Category: Search Engine Optimization | Response: 0

Google seems to be the Search Engine that everyone talks about almost on a daily basis however, far from being about search engine optimization and specifically about Google related SEO i wanted to touch on something new that, perhaps you would not have already thought about.

Manipulating Google Traffic.

So your site is already listed in Google but you want to increase the amount of traffic you receive, one way that we as a company have been successfully using for the last 18 months is that of manipulating the display of our clickable links in Google, how are we doing this? Simple, using ASCII character codes in your meta tags.

ASCII In Your Meta Tags.

ASCII (American Standard Code for Information Interchange) it has been proven, when used in your HTML page Meta Tags will actually display not only letters and numbers but, symbols as well, as a webmaster this can give you a great advantage over how much traffic you can pull from your Google listings and, not only Google, a few of the other search engines also read ASCII code when it is found in your Meta Tags.

Putting This To Use Practically.

A good method of putting this to use would be utilizing in your Meta Tags as follows.

<title>Site Name <ascii code here> page title</title>
<meta name=”Description” content=”normal page description”>
<meta name=”Keywords” content=”normal keywords”>

This will display a search engine listing that not only has your site name on it as well as a description but, in the position where the ASCII code will appear you will also have an attention grabbing symbol enuring that your site stands out from all the others listed on the same search engine results page as yours.

ASCII Meta Tags – An Overview.

Hopefully you have seen how adapting your current HTML page Meta Tags by placing an ASCII character code within them can benefit you for gleeming further search engine traffic to your sites and, with this new found knowledge you may well place both your sites traffic and your bottom line profits ahead of other webmasters.

Article written by Lee

The Next Big Traffic Craze – Thumbnail Link Lists

Date: 2011.02.24 | Category: Link Lists | Response: 0

As adult webmasters are constantly thriving to create the next craze in traffic sources to garner sales from their sites it comes as no surprise that there is already talk amongst the ranks of the next big thing, what is this new idea? The Thumbnail Link List.

Thumbnail Link Lists – Re-Inventing The Wheel.

As the past year and a half have taught us as webmasters, regular TGP’s have almost become a thing of the past with more and more thumbnail TGP’s being created and submitted to daily, why then, has it taken so long for someone to think up the idea of the Thumbnail Link List? Quite simply I think it has been a case of to much has happened over the last 12 months in the adult industry for webmasters to think this idea up.

So What Is A Thumbnail Link List?

A thumbnail link list is in effect a way of displaying free sites on your own standard Link List by utilizing small thumbnail samples of the images contained within the free sites galleries, in fact, much the same way that a thumbnail TGP works however, instead of only listing single image galleries your link list will consist of links to individual free sites.

Much like the Thumbnail TGP traffic source, the thinking behind the Thumbnail Link List is that by showing your surfers what type of pictures the sites within your link list contain they will be more likely to visit the free site thus improving your CTR to your webmaster submitted sites and, ultimately, your site overall allowing you to manipulate the traffic to garner more sales for yourself as the Thumbnail Link List owner.

Submitting Your Site To A Thumbnail Link List.

Looking at the Thumbnail Link List idea from a webmaster who would be submitting your free sites for listing (and ultimately traffic) how do the rules of the Thumbnail Link List differ to that of the regular link list which we are all used to seeing, well for a start, the main difference will be that you either need to submit a thumbnail yourself or, enter the url to one of your gallery pages in addition to the main entrance to your free site, this will actually be the only significant change in how you operate your link list submissions compared tot he current link list method, however, as each Thumbnail Link List owner will have their own individual rules you should check before submitting as to what is required from you as a submitter.

Thumbnail Link Lists – Overview.

The whole Thumbnail Link List idea is one that, in all seriousness should mean more traffic not only for the submitters of the free sites but, also for the Thumbnail Link List owner themselves, by offering the surfers a preview of the content contained within the free sites they will be visiting they can simply reduce the amount of sites that do not appeal to them and focus more on the sites that do meaning that the webmasters who submit highly niched free sites to the links lists will now be able to benefit from a larger traffic base and ultimately, more sales.

Article written by Lee

GEO::IP – What Is It?

Date: 2011.02.22 | Category: General, Hosting | Response: 0

As more and more webmasters investigate the international market place to expand their online businesses I thought it would be prudent to take a look at one of the more important modules of Apache and, just how this module can help webmasters to monetize their international traffic. What is this module? GEO::IP.

Geo I.p – The Basics.

GEO::IP is an Apache module which is able to recognize countries by specific I.P blocks. GEO::IP in itself is, in effect a database of the current i.p addresses in use on the internet across the globe. When used in conjunction with various scripting languages, Perl, Php, Etc the Apache GEO::IP module can assist online businesses with the following:

Detecting credit card fraud.
Automatically select the geographically closest mirror.
Analyzing your web server logs to determine the countries of your visitors.

What this means to the webmaster is that they can now market their sites to a specific language or, country in addition to either redirecting or, refusing other countries / languages access to their online sites.

GEO::IP Module – Where To Find It.

The GEO::IP module is available from several sources online in either paid or, free forms. The most up-to-date and professional form of the GEO::IP module can be found on the Maxmind website ( http://www.maxmind.com ).

Once you have the GEO::IP module you should either ask your host to, or, install it yourself on your Apache based web server.

Geo I.p – Different Modules.

In addition to the simplistic ‘country i.p’ based detection, there is also another more complex GEO::IP module, this module is often referred to as ‘I.p to Location’ which, in simplistic terms means that you can target specific cities of the world hence, if you want to offer a service to surfers in Miami, you are able to redirect your Miami surfers to a page with content of specific interest to them.

Redirecting Traffic.

Geo i.p is the basis behind most of the international traffic redirection systems available for webmasters to use in order to monetize their global traffic more efficiently, whether those systems are paid, free, subscription based or, otherwise they will ALL use the fundamental basics of the GEO::IP module.

Through the use of the geoip module you will be able to maximize and filter the traffic sources you currently have and, decide on whether you send your surfers to a Pay site, a dialer or, a traffic trade.

Scripting – Putting GEO::IP To Work.

Many programming firms are now looking at the global market place in addition to webmasters as they now have the ability to offer their clients a wider product base from country specific banner displays to multi-lingual tours, programmers can develop new ways to enable webmasters to profit from their traffic unlike ever before. One such company is Geo Scripting ( http://www.geoscripting.com ).

GEO::IP – Overview.

All in all the Geo i.p Apache module is going to become more and more prominent in the industry, sponsors are already starting to use country specific redirects on their affiliates traffic base and, individual webmasters are beginning to capitalize on this module through redirecting their own traffic to the sponsors that offer them multi-lingual paysites. When all is said and done, I am all for anything that can better assist webmasters in monetizing their global revenue streams especially as in the last 4 years I have been online it would only seem to be the last 2 months when this untapped source of income has come into the forefront of the adult industry.

Article written by Le

Domain Name Registration Services What To Look For

Date: 2011.02.22 | Category: Domain Names | Response: 0

Once upon a time, if you wanted to register a domain name, you could only do it by visiting Network Solutions at http://www.networksolutions.com/ and paying them whatever they asked for, about $35.00 per year.

Then ICANN, http://www.icann.org/, The Internet Corporation for Assigned Names and Numbers (ICANN) that is the non-profit corporation that was formed to assume responsibility for the IP address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. Government contract by IANA and other entities, decided to change the rules.

The initial testing phase of the new competitive Shared Registry System for the .com, .net, and .org domains quietly began to take place in April of 1999.

It started with five participants who were the first to implement the new system for competition in the market for .com, .net, and .org domain name registration services.

Previously, registration services in the .com, .net, and .org domains were provided by Network Solutions, Inc. under an exclusive contract with the United States government.

In the two years since this program began, things have really changed.

Just this last week, ICANN reported that two of their registrars, Tucows and New York-based Register.com, had recorded more new registrations for Top Level Domains (dot-com, dot-net and dot-org) than VeriSign’s Network Solutions.

This marks the first time ever that VeriSign’s Network Solutions was out-sold by any of the registrars and signals that their past dominance of domain name registration is certainly fading.

Why?

Because besides others being allowed to make domain name registrations, these new registrars are also cutting prices.

The Rules have most certainly changed.

The Shared Registration System (“SRS”), ICANN’s accredited registrars program, allows people to submit application to become a registrar along with a non-refundable $1000 filing fee.

After someone is accepted into the program then they must pay a yearly fee of $5000 to maintain their status as an accredited registrar.

This situation has created a very competitive environment which can only be beneficial to all of us as the price to register a domain name has fallen like a rock from a very tall building.

However, if you plan to register a new domain name using a virtual unknown registrar, make certain they do indeed have the legal accreditation from ICANN by visiting the ICANN web site and viewing their posted list of ALL accredited vendors:
http://www.icann.org/registrars/accredited-list.html

It will only take you a few moments to make sure you are dealing with a reputable vendor of domain names. Those few moments will make the entire process legal and worry-free.

Article written by Lee

Search Engine Themes!

Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

It’s safe to say that the ‘pay-per-inclusion’ model is rapidly catching on with today’s search engines and directories as they are forced to become profitable in a hurry. But there’s also another trend that’s come to the fore.

‘Theme indexing’ is a process used by search engines to determine an entire site’s primary theme. In other words, your complete set of Web pages is indexed as one, and defined as one.

This is why sites with multiple product lines and subject content often get poor rankings today. To learn how to combat this, let’s first look at the theme indexing process from the search engine’s point of view.

According to Search Engine World, the theme indexing search engine follows this basic 5-step progression as it ‘weighs’ what a particular site is about:

1. Page Titles
2. Meta Tags
3. Page Headings
4. Page Content
5. Links

This is a general overview of the approach – each search engine is unique, and no one has the ultimate read on every search site. But to date this has proven to be true of AltaVista, Google, Excite, Lycos and WebCrawler.

All of these belong on the ‘Who’s Who’ list of major search sites today. If it’s important that your Web business be found among them, today you must write your site with theme indexing in mind. Here’s how:

The concept itself is simple. Focus your entire site like a laser beam on a single, potent theme.

The process is ruthless. Get rid of the deadwood. Set up additional sites as needed for each individual product and service ‘family’.

In the same way that you must now invest to get indexed on Yahoo, LookSmart, Inktomi and other top directories, you need to invest in separating your activities by theme into multiple Web sites. Kick out unrelated content, links and affiliate programs that don’t relate to your market niche. Build new sites as needed, with each focusing on its own unique selling proposition. This is the first step to take in the optimization copywriting process.

Having done this, here’s how to write each site to get the best possible positioning on theme indexing search engines.

Focus Your Key Phrase.

Determine what key phrase your entire site is about – a key phrase people use often on the search engines. To pick heavily searched, popular key phrases, try Word Tracker: http://www.wordtracker.com/.

Write Your Copy. Throughout your site play variations on your key phrase theme. Every element counts: page titles, meta tags, page headings, page content, links. Remember to write for people first. Search engines are robotic, but people always want to know what’s in your site for them. Tell them what qualifies you to help, and what you have to offer. Balance using your key phrase with the benefits you deliver.

Once you’ve written your copy, search your text for generic phrases like ‘our product’ and substitute your key phrase. Use long copy where you can. Not only does it outsell shorter copy – it also makes it easier for you to write keyword-rich text.

Format Your Text.

Use key phrase bullets. They break up text copy and serve you as mini headlines with an entirely different look and feel.

Use multiple headlines to create immediate context when a visitor explores your site. Make these headlines specific by using your key phrase. Tag headlines in your source code – <H1>, <H2> or <H3> – to highlight your theme.

Write your links as mini-headlines. Often people scan pages by jumping from one link to another. Link words look very much like headlines, or highlighted words, and should deliver your primary message and key phrase.

Measure and Test.

Conventional wisdom tells us that the ideal keyword density is somewhere between 3-7%. To check this before you submit, try the free Keyword Density Analyzer: http://www.keyworddensity.com/. For a more accurate read on individual search engines, do a search under your key phrase, then take the top 3 returns, enter their URLs and try to match their percentages before you submit. Track your placement and adjust accordingly.

This is the initial approach to optimization copywriting for theme indexing search engines. Keep it simple: start here.

Article written by Lee