• Building A Surfer Trap – Stage 2

    Date: 2011.02.21 | Category: Traffic | Response: 0

    In the last tutorial we hopefully got the foundations of our surfer trap laid and in this stage, we will start to put this thing together.

    Ok the first step of stage two of building your surfer trap is to start linking each of the individual FPA’s to your Multi-Site FPA.

    The easiest way that I have found to do this is to give each FPA its own sub directory on your server and have the html page named index for each of the single site FPA’s.

    So for instance, if you have the site All Petite on your Multi-Site FPA you would link it to:

    mydomain.com/all-petite/

    Or whatever you called the sub directory for the All Petite single FPA.

    Now, once you have linked these single FPA’s to your Multi-Site FPA we need to start ‘playing’ with them once again.

    You should now have copy’s of your single site FPA’s and Multi-Site FPA on both your server and Hard Drive.

    Take the copy’s you have on your hard drive and add a small NICHE pop up console to each of the single site FPA’s AND the Multi-Site FPA.

    I would suggest making 6 NICHE consoles.

    These consoles should be pure text and nothing else.

    Each of the links on this small console should link to a different niche of your single site FPA’s I usually go with one link for each of the following niches…

    Gay
    Mature
    Teen
    Fetish
    Hardcore
    Asian

    Plus, I usually add a link at the bottom of my console which goes to the POTD program.

    Once you have these consoles built you should upload them to their OWN sub directory on your server, I would suggest calling this directory ‘consoles’ and calling each of the niche consoles the name of the NICHE they represent.

    So, you should now have the following on your HD and on your server:

    1 Multi-Site FPA
    50 or so Single Site FPA’s (All Linked From The Multi-Site FPA)
    6 Small Pop-Up Consoles (Popping Only One On The Multi-Site FPA and The Single Site FPA’s, each different niche Single Site FPA pops a different niche console however.)

    You now have to check that your surfer trap is working so far.

    Article written by Lee.

  • Anime vs. Cartoon – What Is The Difference?

    Date: 2011.02.21 | Category: Content | Response: 0

    Over the past three years I have written articles, been a guest on radio shows, and even been part of panels, all discussing the wonders and bewilderment of anime and hentai content. In that time, I thought I had covered most aspects of the niche, the content, the market, the huge underground following, the money making potential etc. Yet I am still being asked on a regular basis questions about the niche and especially about the confusion of what is anime vs. other toon type content. So I decided to re-visit the issue in this article.

    One of the newer occurrences that seems to have confused many a webmaster, is the recent surge of content providers now offering images that they have titled as anime. Many of these images are computer generated images (CGI) in 3D like format, which tend to portray almost life like images. While others are cartoon images in various styles, that while they do have their market, are certainly not anime.

    Anime and Bishoujo (also known as Hentai) images are very unique in their style and characterization. If you know certain key points about the art work, you will know if what you are looking at or purchasing can truly be termed anime. And believe me, your surfers or members definitely know the difference! Here are some of the key things that you can do to assure yourself of what you are getting:

    Eyes: The eyes are one of the most important features of anime style characters; they are the most expressive parts of the face, and are part of what makes each character different and recognizable. Large eyes are of course the one feature that most people associate with anime, but just making the eyes large is not enough. Anime characters’ eyes should always have at least some sort of shading. Anime females in particular tend to have really heavy shading and lots of shiny areas. Male characters have light glares in their eyes, too, though they often are not as large or obvious.

    Nose and Mouth: Anime style noses and mouths are pretty straightforward, they consists of three basic simple shapes: a wedge for the nose, a long, thin line for the mouth, and a shorter line to define the lower lip. You will rarely see teeth on an anime character, even when the character is seen with the mouth wide open.

    Hair: Hair styles of Anime characters are stylized, unique, and sometimes impossible to have in the real world. Any hair color is possible, be it blond, black, sky blue, light green, orange, pink, all the colors of the rainbow. Hair length is also unusual as most males have shoulder length hair and most females either have really short hair or their hair is at least four feet long.

    Now this is obviously a generalization as there will be some variance in images depending on the style of a particular artist. But in general, this is what the anime/hentai surfer will look for. The other key to authentic anime is the style itself, the art is hand drawn and until recently always hand inked or colored as well. Though some artists now draw the sketches by hand and color via the computer, it is still very easy to notice the difference in quality of hand drawn art.
    I am not saying that other artworks do not have their market, they certainly do! I just want to make sure, if you are promoting images as Anime that you are truly using anime images, otherwise your sales or sign ups will not be near what they could be.

    Now let’s visit toons shall we? Cartoons, toons, sexy toons, erotic art, erotic illustrations, what ever you want to call them, are also very popular with many surfers. Toons are just what they seem to be, illustrated drawing depicting various characters in an exaggerated form. These images are fantastic for use on or for promoting the mired of Toon sites out in the market today. Toons, like Anime can fulfill fantasies that cannot be realized in real life or with real people. If you can think of it, it can be drawn! There is high demand for quality sexy toons because the loyal surfers out there cannot get enough.

    There are things to watch out for however even in toon content. Copyrighted characters, this has been a popular debate among those of us that deal and make our living from anime and toons. A copyright is a copyright is a copyright! Whether it be created or shot, the characters belong to the creators. Even if the character has been modified to blur the identity, if it is a recognizable character, ie, Batman, Flintstones, Sailor Moon, DragonBallZ etc. then you can be opening yourself up to prosecution from the copyright holder. Many a webmaster can tell you about hearing from Nintendo, Disney, Marvel and many other companies on this issue. Some providers feel that since such images are a parody of the copyrighted characters, they are protected, and in some cases they might be. But unless you have very deep pockets or a rich uncle to help you win that court battle, I would strongly suggest you steer clear of this type of image.

    As with any content you purchase it is important that you do your research and know your provider! Just because some one is selling something, it does not automatically make it legal, nor does it indemnify you, if it is not illegal. Unfortunately, as in all business there are a few bad apples out there that are willing to risk their reputations and their business to make a few quick bucks. If a provider tells you that the anime/toon images they offer come from Japan, and it is ok to use them, because the Japanese artists do not care, run, do not walk from this provider because that is simply a lie. Japanese artists are very aware of the theft of their artwork and many are now utilizing the Bourne Convention (http://www.law.cornell.edu/treaties/berne/overview.html) to actively prosecute offenders throughout the world.

    I hope this has helped clear up some of the confusion about anime vs. cartoons, and as always I am more than happy to answer any questions you may have on the subject. You can always find me through my sites.

    Article written by Bestat

    http://www.exclusivecontent.com

  • Building Your Brand – Business Basics

    Date: 2011.02.21 | Category: Branding | Response: 0

    Many online businesses have a good solid brand name attached to them already for example, ARS (http://www.adultrevenueservice.com), Webair (http://www.webair.com) and, WEG (http://www.wegcash.com). These companies have worked long and hard to build up their own brand name on the internet and, specifically, in the adult industry where, it almost seems that everyone is out to make a name for themselves so, how do you as a small business owner get a piece of this branding pie?

    Branding Basics.

    The word ‘Brand’ or ‘Branding’ can refer to several items when used as a noun to describe a company name, product, service or, trademark. Branding started centuries ago when cattle ranch owners used to place their unique insignia on their cattle so that surrounding ranch owners knew who the cattle belonged to and, so that the owners of the brand knew if their cattle were being stolen by others.

    Starting The Branding Process.

    From the very first site you build you should start working on your own inimitable brand name or logo, perhaps it will consist of a small logo on top of every page you build or even a simple text link for your sites domains, either way, the one thing that is important in recognizing a brand is being able to place it to a product instantly.

    Building Your Brand Name.

    Now that you have started the branding process how can you continue to grow your businesses brand name or product even further? This is what we will take a look at next.

    Domain Name Registration.

    Buy the domain name that is representative of your ‘brand name’ if your brand is going to be 123pornosex then go and register 123pornosex.com be cautious though, just because you think of a brand name, you should ensure the domain is available to register BEFORE you start using that brand in detail.

    Getting The Word Out.

    This may seem like the hardest of tasks at first but, once you make a start in branding your site or, yourself this is relatively easy to keep up on an ongoing basis.

    Visit the boards, use your tagline as often as possible and, either mention your brand name in the tagline or, link to your brand names website. This is especially easy to do if you run a TGP or some other site that needs to attract webmaster traffic in order for it to succeed.

    Start your own newsletter, this may seem an odd way to build your brand up but, if you name your newsletter the same as your brand name for example you might have a text link saying:

    Join the BRANDNAME Newsletter.

    This keeps the branding process alive and well. The next step you should take it to ensure that the sender address of the email is something like brandname@brandname.com again, even though you have collected the email addresses by sending out mailings from an address like the one above you have more of a chance of your brand name actually staying in the mind of the newsletter recipient.

    In addition to a newsletter, you might also like to consider having a designer make you a logo or button you can use on your site/s this will come in handy for several uses for example, if you own a traffic site you can use this logo as a reciprocal link, you can use it in your signature on message forums and, you can even include it on sites you build.

    You might also like to consider writing articles for other sites to use, usually the sites that publish your articles will place a link or a small bio to you or your site, this is another way to increase the ‘exposure’ of your brand.

    Branding Overview.

    All in all, building a brand name for yourself or your business need not be a hard and tedious task in fact, if you start off almost immediately building up name recognition for you and your sites. Regardless of what type of product, service or site you operate getting your brand name recognized by both webmasters and surfers can lead to a lot of money long term, start now and reap the benefits later in your career.

    Article written by Lee.

  • Redirecting Questionable Adult Traffic

    Date: 2011.02.24 | Category: 2257, Scripts | Response: 0

    The one thing almost all reputable adult webmasters agree on is that one way or the other, we want to rid the net of those webmasters that profit from traffic primarily gained from either the direct promotion of or, targeting of, keywords relating to child pornography however, how can you tell what traffic you are being sent and, more importantly, how can you do something about the type of traffic that you receive to your site in order to filter out this unwanted traffic? The answer is simple, use a script to redirect the traffic elsewhere before it even hits your site.

    Child Porn Redirection Php Script.

    The following php script when used on your server will enable you to send unwanted traffic gained by the promotion of using ‘illegal’ keywords in the search engines and sites which link to your own.

    <!– Start Copy Here –>

    <?

    // Redirect “Lolita” traffic

    $refer_full_path = “$HTTP_REFERER”.”$PATH_INFO”;

    if(( preg_match(“/lolita/i”, $refer_full_path)) ||
    ( preg_match(“/child/i”, $refer_full_path)) ||
    ( preg_match(“/preteen/i”, $refer_full_path)) ||
    ( preg_match(“/pre-teen/i”, $refer_full_path)) ||
    ( preg_match(“/pedo/i”, $refer_full_path)) ||
    ( preg_match(“/underage/i”, $refer_full_path)) ||
    ( preg_match(“/beast/i”, $refer_full_path)) ||
    ( preg_match(“/rape/i”, $refer_full_path)) ||
    ( preg_match(“/kinder/i”, $refer_full_path)) ||
    ( preg_match(“/incest/i”, $refer_full_path)) ||
    ( preg_match(“/kiddie/i”, $refer_full_path))) {

    header(“Location: $refer_full_path”);
    exit;
    }

    ?>

    <?
    $words=array(“childporn”,”underage”,”beast”,”interracial”,”lolita”,”preteen”);
    for($i=0;$i<count($words);$i++){
    if(eregi($words[$i],$HTTP_REFERER)){
    header(“Location: http://www.fbi.gov/?CHILD_PORN_ON_DISK_LOGGED_AND_REPORTED”);
    }
    }
    ?>

    <!– End Copy Here –>

    In order to use this script, simply add additional keywords or partial word matches to the top part of the script and, include the bottom half of the script at the top of your HTML coding.

    Any traffic being sent to your site via keywords which you have specifically told the script not to allow access to your web site will be forwarded to the url in the bottom part of the php script which again, can be changed to wherever you like.

    Article written by Lee

  • Becoming A Webmaster – Communication Home Truths

    Date: 2011.02.21 | Category: General | Response: 0

    Ok, we are ALL guilty of the things that are going to be mentioned in this article in one way or another, this article isn’t going to be a ‘see I told you so’ session rather an explanation of how and why certain things happen from time to time in the adult industry and, how they can be overcome.

    Get ready, his may make you realize the way you have been managing your time this far has been completely and utterly wrong.

    Message Boards.

    A great tool to the webmaster, virtually every resource site owner and their friend has one but, there is one thing that you are not being told as often as you should about them, they ARE counter productive to YOUR work schedule. Think about it, how often do you access a discussion forum on a daily basis? Two, three, four times? maybe more? That time you could be using more effectively, coming up with new ideas, putting sites together, tweaking your traffic sources etc.

    I would whole heartily agree that there IS a need for forums but, at the same time, what would happen if every time we went to post a message we left it and posted a selection of them in some time put aside for doing so? Another thing regarding message boards, they are there to benefit the webmaster, we can let our sponsors know when we have issues, we let other webmasters know when we have issues with them and, we also ask for help and advice, as I say a great tool to the webmaster but also one that should IMHO be used with a little modicum.

    Instant Messaging Clients.

    Again, another great global communications tool for webmasters, we get in touch with our sponsors, our peers and our friends and family but, how many of us spend countless hours a day conversing back and forth about things that, quite frankly, are of little or no importance? Who can honestly say they have time set aside each day to purely log onto your messaging client to just communicate with people? I know I am guilty of keeping my client on 24/7 and answering messages almost instantly whilst also bugging my peers for idle chit chat.

    Email.

    The Bain of every webmaster, speaking from personal experience, if I don’t check my email 50 times a day I check it 100, first thing I do in the morning, check my email, last thing I do before I go to bed? Check my email. I realize there is absolutely no need for me to do this but, non the less I do, its almost as if I have become addicted to checking my mail. I’m sorry to say it but, again, this is one thing that we probably couldn’t live without but, we can certainly cut down the time we check our email each day. If I never had to reply to an email again, I would be happy, as it is I get close to 200 business related emails on a daily basis and, lets be honest, I rarely reply to them the same week.

    Sponsor Statistics.

    Again, another GREAT tool that we are kindly given by our sponsors but, again, even this simple tool can become a Bain to the webmasters workload. How many times do you check your stats on a daily basis? Hell, even I will admit to checking them 3 times a day and, yes, I know even this is to many times. Some sponsors now have stats by email, again, this is better than logging into your stats each day but, it also adds tot he problem with email checking above. Basically, there is only a need to check your stats once a day if that. I used to check them every hour then, for whatever reason, I checked them once a week, then I slowly got back into the phase of checking them morning, noon and, night. The stats are still there every time I look so why do I bother? I guess that’s one of the mysteries of life but, I know I spend far to much time checking them and waiting to see an additional sign up or two on top of what I already have.

    Anyway, I’m going to leave this article alone at this point, as, the above would seem to be the most popular methods of wasting time on a daily basis, we all know we waste our time and we all know that what we need to do is manage it better but, how and when, getting our time management sorted out takes time in itself.

    Article written by Lee

  • Using TITLE Tags effectively

    Date: 2011.02.24 | Category: Search Engine Optimization, WebDesign | Response: 0

    Microsoft Internet Explorer has supported the TITLE attribute for links since version 4.0. Netscape began supporting it in version 6.0

    The TITLE attribute allows you to enter descriptive text about a link that’s displayed when the mouse moves over the link. For an example, move your mouse over the link below:

    European Webmasters

    The HTML source code for this link is shown below:

    <a href="http://www.europeanwebmasters.com"
      title="Click Here To Learn Foreign Adult Marketing">European Webmasters</a>

    If your browser supports the TITLE attribute you should see a small popup box appear, similar to the way alternate text for images is displayed when you move your mouse over the image.

    This attribute is similar to the ALT attribute for the IMG tag, both in its appearance and its limitations. The value of the attribute must be inside quotation marks, and it can only contain plain text (no HTML tags). You can include carriage returns in the title, and these will be displayed in the text. The maximum length of the TITLE text for Internet Explorer is very large; we’ve tested it with over 500 characters. Try to keep your descriptions below 25 words, though; any more than this can be hard to read and, because the search engine spiders can read this text you may be considered as spamming the engines.

    The TITLE attribute is useful in places where your HTML design limits the length of your link text. That’s often the case for links in a navigation bar, especially if your page has a multi-column layout. Try using the TITLE attribute to give your visitors extra navigation information.

    In addition you can also use the TITLE tag on standard text for extra information where you just don’t have the space to be as affluent as you would like. An example of this is shown below:

    Use of the TITLE tag on plain text

    The HTML code for this is also shown below:

    <font size=”2″ face=”Verdana” color=”#000080″ title=”Use Of The TITLE Tag On Plain Text”>Use of the TITLE tag on plain text</font>

    This attribute is part of the HTML 4.0 standard. Internet Explorer, Netscape 6.x and Opera (Version 3.0 or higher) support it. However, the attribute degrades gracefully, visitors with non-supporting browsers (like Netscape 4.x) would see the link as if you hadn’t used the attribute.

    As you can see from the above examples by using the TITLE tags effectively you can double, if not treble your use of keywords however, caution should be paid when using these features of the tag so that you don’t inadvertently spam the search engines.

    Article Written By Lee

  • Using Full Page Ad’s

    Date: 2011.02.24 | Category: Promotion, Traffic | Response: 0

    Full page ad’s can be used for more than just ‘adverts’ in fact, there is a wide and varied range of uses for them, below I have detailed some of the uses that I have tried in the past and from my experience, they seem to work well enough.
    Creating A ‘Hub’ Site – By interlinking FPA’s together in a range of niches and, offering your surfers a money bar linking to other FPA’s in different niches, you can actually get some good rankings in the SE’s and, if you utilize banner exchanges or counters on your FPA ‘hub’ site you can also ensure you get a fair amount of additional traffic. One thing I like to do with my FPA hub is use it as the ‘exit’ page when a surfer leaves one of my sites. This ensures that I am getting optimum traffic for my time spent a) building sites and B) building my hub.

    A lot of people I have spoken to about ‘hub’ sites simply forget about them once they have been built, personally, I do not see the point in doing this, if you build something like this why not send your exit, top list, counter, banner exchange traffic to the first page of your ‘hub’?

    Doorway Pages.

    FPA’s also make exceptional SE doorway pages, by optimizing your image names, meta tags and text on the individual FPA’s you are not only ensuring they WILL get ranked by the SE’s but, if you ‘hub’ them together as explained above you will also get some premium listings from them.

    Filter Pages.

    What I learnt to do early on is rather than send my surfers directly to the sponsors using the ‘standard’ linking codes is to send them first to an FPA with a money bar (or table ad) on it, this way, if they click the link in error and not realize that they are going to a pay site, you can give them an option, not only to use their ‘back’ button but also, to go to a different niche or, to continue into the sponsors tour. Now that you can link directly to a specific tour page on ARS sites, this method is a good way to give your surfers a ‘fresh’ tour front page.

    PPC Listings.

    An FPA is an ideal way to get sites listed in the PPC engines, not only do you show the surfers EXACTLY what is in the site they have just clicked on but, you also have the added option of being able to utilize blur consoles and exit consoles on them.

    One other thing that I will mention, is that often, you will find that FPA’s that you have made yourself, no matter how ‘amateur’ looking they are will work better than the ‘pretty’ sponsor built FPA’s.

    Hopefully, this article has given you some ideas on how you can better utilize FPA’s and not just use them in the same manner as every other adult site on the internet. If you have some good results from using FPA’s in this manner feel free to post about it on the ARSR Support forums and likewise, if you can think of any additional uses that have not been mentioned here let us know on the forums.

    Article written by Lee

  • Mirroring Adult Sites – Stage Two

    Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

    Ok, in stage 1 of this tutorial we learnt the basic ‘setup’ for our multisite generation now we have to start putting the rest of our puzzle together.

    At this stage in the tutorial we should now have a 50 pic free site, all of the images are in the appropriate folder on our HD along with the HTML in their own folder. If you have not already done so, you need to ensure that when you add/added the links to your individual HTML pages that you call the images like this:

    /FreeSite/Images/pic1.jpg

    The Thumbnails like this:

    /FreeSite/Images/Thumbs/thumb1.jpg

    The gallery links like this:

    /FreeSite/Galleries/gallery1.html

    And the FPA from the warning page like this:

    /FreeSite/FPA/fpa.html

    Why are we calling the links like this and not like, http://www.mydomain.com/FreeSite/Galleries/gallery1.html I hear you ask, well the answer is simple, in order to use this site TEMPLATE over and over again, we need to ensure that there is a standard way of calling the links, this way, once we decide duplicate this site on a different domain, all we do is upload the folder to our server with a different set of images and we have another set of sites built.

    Ok, we now have our free site but, we have some empty folders that need filling up, here is how we are going to achieve that.

    What we now have to do is re-open the Gallery Pages, DO NOT change the image calls or the thumbnail calls however, what you will need to do is select 15 TGP’s that you would like to submit to, download the recip buttons for these TGP’s and save them in the /FreeSite/Images/Recips/ folder.

    Now we have the gallery pages open we need to modify them like this..

    Take the top text link that you created and replace that with a 3 cell table. In this table for the first gallery, you need to call the first 3 recip links for the TGP’s you want to submit to and link them to the appropriate recip url for each of the TGP’s again, calling the recip images like this, /FreeSite/Recips/recip1.gif. Also, you will need to modify the text link at the bottom of your gallery pages, I would suggest creating an 8 cell table, containing 8 niche text links, four of which should go to your Single-Site FPA’s (as created for the surfer trap) and the remaining 4 text links should go directly to your sponsors site tour page.

    Now save this newly created page as tgp1.html in the /FreeSite/TGP/ folder. Do the above again for the remaining 4 gallery pages but calling a different set of recip links each time. each time you modify a gallery page save it in the /FreeSite/TGP/ folder so gallery2.html would be renamed to tgp2.html, Gallery 3 would be called tgp3.html and so on.

    What you should now have is a single 50 pic free site with 5 galleries of 10 pics, all pics going to the larger image on a HTML page and, 5 TGP galleries.

    This is as far as we go with the tutorial today however, in the next stage we will continue to fill in the rest of the puzzle pieces.

    Article written by Lee

  • SEO Pyramid Scheme

    Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

    I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme

    Basically, we all know the importance of targeting specific keywords and phrases however, this isn’t necessarily the easiest of things to do until now…

    Lets take a simple free site as our example, We know we have to have Meta Tags, Descriptions, Alt Texts and Body text on our site but how do we keep this all in within the theme of our site and, more importantly, how do we make sure we target as much of our niche traffic as needed? Actually the process itself is a simple one that has been around for many years however, very few people make good use of it.

    So we have our free site all ready and waiting to be optimized for the search engines the first thing we need to do is take a look at our sites content (read as images) and make a short mental description of them so for example, if we have a teen site the pictures may be of a ‘blonde sexy teen model wearing stockings’.

    That description is the basis for our keyword pyramid.

    We now have to construct our pyramid based on that brief description so we start o break it down word by word for example:

    Blonde
    Sexy
    Teen
    Model
    Stockings

    That is our primary layer in the pyramid already completed, not so hard really was it

    Now comes our second level in our SEO pyramid:

    Blonde Sexy
    Sexy Teen
    Teen Model
    Model Stockings

    As you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:

    Blonde Sexy Teen
    Sexy Teen Model
    Teen Model Stockings

    Now we have our tertiary layer for our pyramid we can continue this for further layer like this:

    Blonde Sexy Teen Model
    Sexy Teen Model Stockings

    Again, we can break this down one more level like this:

    Blonde Sexy Teen Model Stockings

    We now have 5 layers to our pyramid.

    The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.

    Take each layer in turn and, where possible include one line from each later into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.

    By working through each layer of this SEO pyramid at a time you will not only discover keyword rich phrases that you could otherwise be missing out on in the search engines but, you will give your sites a theme making your chances of being listed for the correct search terms even better.

    Article written by Le

  • Personality Plus

    Date: 2011.02.24 | Category: Promotion | Response: 0

    I have been selling to the gay market now for 5 years. And one trend I have noticed that works best in ANY marketing attempt is to make it personal as possible. Now this is true in any marketing venue; however, the same tactics of Personality I have used in the straight market were not enough for the gay market.

    The gay market is better served when the surfer BELIEVES, not just feels, you know him and know what he wants. This goes back to my previous comments on knowing your niche.

    I really believe that the “1 to 1 dialogue” you can have with your surfers is more important than just high traffic averages when making sales. Giving him the sense that he matters to you, a sense of community, a sense that you are here just for him is all accomplished by adding your own personality to your work.

    In many avenues I have said “talk to the surfer”. I have said it so much you are all probably sick of hearing it. But it WORKS. With many of my straight sites, I attempt to speak quickly and to the point, because while I know straight people I don’t know what is going to fly all the time. In those cases, though, instead of saying, “Click Here for Great Sex Sites” I will probably phrase it as “The best site on the net and Cheaper than a six pack of beer”. Am I being heterophobic with my lack of enthusiasm? Maybe. It is how I approach it and it does work.

    On my side of the fence, I would talk the talk, differently. While the basics remain the same, “talk to the surfer”, I approach it in a more personal manner… Again, instead of using “Click Here”, I would go with “Hmm, Hmm … I followed this yummy thing to Absolutely Male. I have to tell you, I had more fun here than anywhere else on the net. Made my toes curl and then some…” Enough of that now, huh? = )

    I do not stop at just the marketing. I do the same thing when it comes to the body of my sites. I will add statements that include a recent trip to the local gay watering hole, the men I saw on the beach, my own experience with a man in uniform, and so on depending on the theme of the site. And, yes since I’m not a total sex fiend, I do make things up as I go along ; )

    Recently, I have received letters from webmaster who have worked the personality approach. They have found a lot of success. However their bigger complaint was they now had a lot more bookmarkers than before. That’s great, as far as I’m concerned. This means they have been to glean a following of loyal surfers. And if you can work it, it is that loyalty that can make a HUGE difference. I think I will save how to work that loyalty factor for a future article or post.

    The gay adult net has gone full circle. In the beginning, personality was the KEY to success. Then we followed suit with most of the adult web and moved away from it to a “here’s some porn now buy something” attitude. Right now, when the going seems to be getting tough, our surfers are looking for the exact thing that made us different to begin personality and community.

    Article written by Gary-Alan

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