European Surfers – Gold Waiting To Be Harvested

Date: 2011.02.22 | Category: Promotion, Traffic | Response: 0

80% Of the internets content is English. 40% of internet surfers cant even read English, let alone understand it. Out of all the countries in the world, German internet users spend an average of 59.2 minutes looking at porn a month closely followed by Norwegian surfers who looked at it 55.4 minutes every month, how many of you have sites catering to this market? Not one of you… I would bet!

Most webmasters that I know of automatically assume, European surfers = Freeloading Bestiality Loving Sicko’s. That’s bullshit! In fact, a larger and larger percentage of European surfers are looking for porn. Sure, they can find it by the bucket load but, lets be honest, Herman from Munich who cant speak a word of English is going to be making a lot more from this industry than Jason in Miami.. WHY? Because Herman has a captive audience, most of his surfers are German speaking after all, that’s the language he makes his sites in, that’s the language of the sponsors he uses and, like it or not, German surfers are proven to be avid porn surfers and, more importantly, Credit Card spenders!
But Wait…

Hang on a second, Credit Card spenders? But I thought the best way of milking $$$ out of foreign surfers was to send them off to a dialer program? hmmm…. perhaps I’m missing something??

You are! there are a lot of sponsors that don’t have any sites in English, Germany has a load of high converting AVS sites, why is this? Because they are written completely in German, Spain has a lot of good quality sponsor that work wonders, Why? Again because they are written in Spanish.

You have a lot of AVS, TGP and free sites that don’t make as much as they could, WHY? because you haven’t considered the global market! Let’s be honest here, the big sponsors of this world you use, how many of them say in their terms and conditions, they don’t allow access to German, Spanish, Ukrainian, Russian surfers? Ill bet at least 50% or more of them right? that’s money you have just lost! Sure, you can ship them off to a dialer program and hope they download it, most wont, sure you can send them to an opt-in email program and hope to make some money from them long term, you wont, In fact, European surfers detest having to give any information about them out. Its a privacy thing, they don’t want you to know who they are, so you cant tell their governments who they are, it sounds harsh but, its true.

So How Do I Do It??

The best way to milk money from the European surfers is to treat them EXACTLY the same as American surfers, but, with one major difference… You need to build for their language, get this right and you’ll be laughing all the way to the Bundesbank

But, where do you start, how can you build a site in a language you know nothing about? Simple, do some research, there are places out there that cater to European based webmasters, go to the forums, ask for help, you wont be laughed at, you wont be ridiculed and, who knows, you may just learn something in the process!

Sign up to a foreign sponsor, you can find a lot on our site, most of, if not all of these foreign sponsor will gladly help you out, they have email support in a variety of languages themselves, drop them a line, tell them you need help, Ask for it… It will come.

Now you have the help you need what next? use it, ask everyday if you have to, there are some good translation services available on the net, spend $50 to get an existing site you have that’s working well translated into a foreign language, I guarantee you, its money well spent! Once you have this translated ‘template’ site use it time and time again, tweak it until you find the best converting site you can, submit it to all the foreign search engines around, you’ll soon pick up that its not much different to working your ‘standard’ sites except, you’ll have trapped a larger percentage of internet porn surfers and, what’s more, this is a percentage that YOUR competitors wont have!

Integration..

Is it possible to build foreign sites and English site to work together? YES but, its hard, you have to mimic the responses you have learnt from the trial you did with the first translated site, once you start to see trends happening, build on them, if something doesn’t work, swap it out, put something in its place, even if.. Its a US sponsor. You have the framework, the surfer is in your site, they know what its about, that’s the time to start introducing the foreign (to them) sponsors ads.

The Results..

The results of your trial will speak for themselves, you will have tapped into an as yet untamed market, You will have more scope of growth for your business, You will have established a new traffic source, You will be able to reap the benefits. Of course, you need to work for it, don’t expect magic overnight, it just isn’t gonna happen! Remember when you first started webmastering? it was hard work, tapping into the European market is even harder, its like starting all over again from scratch then, realizing you know what your doing but you have been doing it wrong all these years.

Article written by Lee

Domain Name Renewals – The Basics

Date: 2011.02.22 | Category: Domain Names | Response: 0

As an adult webmaster there is one thing that we all own which we build our businesses on, a domain name and, with this comes the responsibility to ensure that as long as we are running our business from any given domain that we ensure they are constantly under our control this is where domain name renewsl come into play.

Domain Name Registration Periods.

Almost all reputable domain name registrars will allow you to purchase a domain for anywhere between one and ten year periods. Many webmasters however only choose to register their domains for one year at a time and this, is where many webmaster can run into problems with their domains. More often than not webmasters will either forget to renew their domain names completely or, are not aware that they are even coming up for renewal. For this reason it is usually best to ensure that you register your domains for a minimum period of two years, this gives you a good time frame to start using the domain as well as ensuring you have enough funds available by the time the domain name comes due for renewal.

How To Stay On Top Of Your Renewals.

The simplest way to ensure that you keep on top of the domain names you own and when they are due for renewal is to keep a written document detailing as much information as possible about your domains, this document should include information such as the domain name itself, the registrar you used to register your domain name, the cost of the domain name and, most importantly, where the domain is pointing to, the period of registration and, the date when the domain needs to be renewed. By having this information readily available and, by keeping this document up to date with each new domain name purchase you should be able to ensure that no matter when your domain/s become due for renewal that you are on the ball with paying the domain name renewal fees.

Domain Name Renewals Overview.

Regardless of when you register a domain name the one way you can be sure to be the owner of the domain for years to come is to ensure that you keep accurate, detailed records of each domain name purchase, whether you keep this written on a calendar, on a piece of paper or, somewhere else, you should make part of your monthly routine checking this document and making sure that the domains you own are all fully working and, more importantly, are fully paid up.

Article written by Lee

Obscenity – Put It To The Test

Date: 2011.02.23 | Category: Writing | Response: 0

Regardless of how long any of us have been an adult webmaster we all need to be
aware of obscenity laws and, in particular how they affect our businesses
whether we think a hardcore photoset is ‘obscene’ or not ultimately, if you get
taken to court on obscenity charges the one thing you should be aware of is how
the courts will decide whether the images you are using will be classified as
obscene or not.

Testing Obscenity – The Miller Test.

The Miller test was developed in the 1973 court case of Miller vs. California
and in comprises of three parts ALL of which MUST be satisfied on order for
something to be deemed obscene by the courts. The Miller test is the ‘official’
method used by the United States Supreme Court for determining whether an
expression or a speech can be determined as obscene and, if deemed obscene, it
is not protected under the First Amendment and is therefore prohibited by law.

The Miller Test – Part One.

Part one of The Miller Test states something may be obscene if ‘the average
person, applying contemporary adult community standards, would find that the
work, taken as a whole, appeals to the prurient interest’ In essence, this
means that if the ‘average’ person on a jury or on the bench finds the work to
be deemed obscene then, it is. However for the court to rule something as
obscene it also has to be deemed obscene by the standards set in part two and
part three below.

The Miller Test – Part Two.

Part two of The Miller Test states that something is potentially obscene is
‘the average person, applying contemporary adult community standards, would
find that the work depicts or describes, in a patently offensive way, sexual
conduct’. Basically this is saying that if the images or speech is something
which is not practiced in a manner befitting your local community standards
then again, it may be obscene. However, as with part one of The Miller Test for
a court to find something obscene it needs to fall below the standards in part
three below.

The Miller Test – Part Three.

Part three of The Miller Test states that something is potentially obscene if,
‘a reasonable person would find that the work, taken as a whole, lacks serious
literary, artistic, political, or scientific value.’ This is pretty much where
you could potentially come unstuck after all, everyone has different sexual
tastes and because of this, just because something that may be widespread such
as ‘bare backing’ (to use as an example) could potentially be considered as
obscene if you happen to have a jury who are devout practicers of safe sex.

The Miller Test – Overview.

In essence The Miller Test is a useful guideline for webmasters when it comes
to operating our sites and specifically, when it comes to choosing the types of
content we utilize on them however, for the most part The Miller Test itself is
outdated. Since the early 70’s when this test was devised there have been many
sexual practices that were once deemed obscene that have become more a part of
everyday life and accepted in to society as whole thus, what once would (or
could) have been deemed obscene would no longer be in the same sense as
something that may be deemed obscene today could be found not to be in 5 years
time.

Article written by Lee

Marketing to European Surfers

Date: 2011.02.22 | Category: Promotion | Response: 0

Marketing to European Surfers.

Today we’ll try to answer couple of questions regarding dialers and how to market them to European traffic.

How to get traffic to your European market targeted site?

Pretty much the same way as for all the other sites, lets German market for example (Germany, Austria, Switzerland) use SE’s, German link-lists, TGPs,… feed site with your own traffic, and don’t forget to use exit-consoles.

Is your site translated into specific language?

Yes, of course you won’t get far using English template on German/Spanish.. sites… You can always contact Adult Site Translation if you need help with translations.

What sponsor should you use?

That is pretty hard to say. Practically since almost every European based sponsor offers dialers so it doesn’t really matter which one you choose. It’s the same with per sign-up sponsors: It depends how good you are in sending traffic to them. And as always try couple of them and see which one works best for you. Most of the sponsors will offer to your surfers to pay by CC, bank account and dialers.

Me personally, I don’t really advertise dialers. I go for sign-ups because most if not all European sponsors are recurring and it brings more money in the long run. But if a surfer wants to pay the (admittedly) high phone bills – that’s fine with me In fact, sometimes I get more money from a 0190-number (dialer number in Germany starts with 0190) than I’d get if the surfer would sign-up with his CC and would cancel his membership after the first payment.

Why are dialers so successful in the German/European market?
Well, I can think of 3 reasons for this:

1.) 0190-numbers are very common in Germany. Many support-hotlines use them, you can download logos for your cell phone via 0190, you can get health-tips via 0190, fax-numbers, etc… Germans see those numbers everywhere and get used to them. Of course they know that they are expensive but I think they tend to forget this because they are so common.

2.) Much of my income from dialers is from Swiss and Austrian people. Especially surfers from Switzerland LOVE dialers (Some of them spend hours/nights with dialers and in the end if i get 50% of that for me is not bad, isn’t it? I think they love dialers because they hesitate to give out the information on their CC (if they have any) and they can’t/don’t like to transfer their money via bank transfers. So dialers are actually their only way to get into the members-area.

3.) Credit cards are not very common in Germany. I would guess only some 30% have one and many who have one don’t believe that CC transactions on the internet are secure. So most of the surfers have only 2 options left: Paying by bank account or using a dialer. The bank account has 2 disadvantages in the eyes of the surfers: 1st “The sponsor knows my name, my account number, where I live and that I’m a greasy little wanker who pays for porn. -Maybe this sponsor is going to tell my neighbors about it-” 2nd “How can I explain this to my wife?” On the other hand the dialer has advantages: 1st It is anonymous. Nobody knows who and where the surfer is. 2nd The dialer is faster than typing all the necessary information needed for a bank transaction. A few seconds for a 35kb download and the surfer is ready to go. 3rd You can always find a reason why there’s this 0190-number on the phone-bill. “Well darling, you know, I had problems with my new graphic card and I had to contact the customer-support. Those damn bastards are on a 0190-number what what can I do?”

Article written by Lee

Newbie Basics – The HTML Layout

Date: 2011.02.23 | Category: WebDesign | Response: 0

In this article we will look at some HTML tags that you will be using in every HTML document that you create. They are the base for every web page and are the essential pieces of HTML coding to ensure that your pages display correctly.

The Structure Tags.

Here is a look at the main structure tags. You will have to get used to these since you will be using them for all your pages.

We would suggest that you start by copy and pasting the structure into your document then creating my page once they’re in place.

Make it a habit to ensure that all surfers (regardless of their browsers) will be able to identify your creations. Each of these HTML tags are used in pairs with a start and ending tag in the same way as we mentioned in the previous chapter.

<HTML> </HTML>

The HTML tag tells the browser that your page is a valid HTML page.

The first and last tag on all your HTML documents will be this tag.

The complete HTML coding for the remainder of your document will be placed between these two HTML tags.

<HEAD> </HEAD>

This tag is used to reference your document.

<TITLE> </TITLE>

This tag enables you to give your HTML document a title.

It’s best to insert descriptive text about your page between these tags we will go into this in more detail in the later chapters.

This will also be the name that is displayed in a web browser’s system tray when someone bookmarks or adds your HTML document to their favorites list.

<BODY> </BODY>

The entire coding for your page goes in between these two tags.

Basically, they mark the beginning and end of your web page’s body. They are the essence of your HTML.

All your HTML tags in your document will be resting in between these two HTML tags.

Putting It All Together.

Now that the main tags have been outlined, it’s time to put them all together. Here is an example of what your HTML documents should look like.

<HTML>
<HEAD>
<TITLE>The Title Of Your Html Document Goes Here</TITLE>
</HEAD>

<BODY>

All your other HTML tags and text goes here.
This Is the main body of your HTML document.
At the end of this text you will also see where the closing Body and HTML tags go.

</BODY>

</HTML>

This is the basic structure for any HTML document. Once these tags are in place, the rest is down to you. These Tags are not case sensitive. In other words, you don’t have to use all capital letters like we have in our Chapters. It won’t make a difference to the overall outcome of your tags. However we would recommend using Caps for your tags. It makes them a lot easier to distinguish from all the other sections of your HTML document coding, as you can see in the example above.

Article written by Lee

Building Your Own Opt In Mailing List

Date: 2011.02.21 | Category: Opt-in Mail | Response: 0

Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.

However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.

One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.

The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!

The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!

You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.

Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.

Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.

Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.

Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.

Article written by Lee.

Anime Adult Content – Why Is It So Hard To Find?

Date: 2011.02.21 | Category: Content | Response: 0

I have been asked by many people to explain the Anime/Toon niche, why the content is so hard to find, and why it is more expensive than other content. So to that end, I am writing this article in hopes that it will answer those questions and perhaps others.

First of all, it might be good to review the terms used for this niche. Some of these you may be familiar with, others may be new. In Japan, the term used to discuss or describe “pretty young girls” is “bishoujo” (pronounced “bee-shoh-jo”) This term can be seen (or heard) in any advertisement or publication that covers such works. This literally means “pretty young girl” or “pretty girl” – or, if you like, we might also translate this as
“fair lady”. In Japanese, “bi-” means “beauty” or “beautiful” and “shoujo” means “girl” or “young girl” (note the long “o” sound… the short “o” word, “shojo”, means “maiden” or “virgin”, so it has a different meaning altogether.) With respect to terms such as “ecchi”, “hentai” or “sukebe”, the meanings tend to be a matter of degrees. The first term is the most commonly used – we’d say “naughty” or something similar, meaning naughty in a sexual sense of being naughty. “Hentai” or “sukebe”, on the other hand, are extremely rude terms to use – they do not mean just “adult” as some people think, and they do not even only mean “perverted” or “perverted in a sexual sense”. They imply “sexual pervert” in an extremely negative connotation – the type of thing we might scream “LECHER!” or “RAPIST!” or “STALKER!” about, for example. Since Japan places great importance on levels of politeness, speaking out loud about “hentai” or “sukebe” is not something that is normally done – it’s perhaps equivalent to walking down a street or sidewalk in America and swearing out loud like a trooper. In Japanese popular culture works such as anime, manga, and games, the terms tend to be used as exclamations of insult or disgust to elicit a comedic response from the audience – we do the same in some of our mature comedies that contain comments or situations that would never truly happen in real life. The common misuse of the term “hentai” is somewhat similar to the formerly common misuse of the term “Japanimation”. It took a lot of work over many years to get the general public to learn the simple term “anime” and get stores to replace signage to read “anime” rather than “Japanimation” – to this day, there are still various dealers or stores or sites that use “Japanimation” and do not understand the term “anime”. Manga refers to “comic books” or illustrated erotic stories; most manga that is created in Japan is done in the traditional black and white, or pen and ink style.

Now here in the United States we commonly use Anime or Hentai to describe all art that is done in the Japanese style, and use the word cartoon to describe what we traditionally think of as American animation, such as Disney, Batman, Tom & Jerry, or my favorite The Road Runner. J In the Adult business however, “toons” basically covers anything other than Anime. It is difficult to change the traditional mindset since it is so embedded in our vocabulary, so much so that I even list content under hentai on my site, simply because no one knows to look or ask for ecchi or bishoujo. But webmasters are learning through research and articles such as this, to market the products by their proper names more and more, which will make it easier to break into markets other than North America.

Now on the subject of why the content is so rare and hard to find with legal web license. Japanese artists and companies are very hesitant to strike deals outside of their country when it comes to their artworks. The reason for this has a lot to do with the enormous amount of piracy on the web of these images. In Japan, single images which we think of as normal content for galleries, is extremely rare. Most images that can be seen throughout the net and the newsgroups come from Japanese Animated movies and video games. These images or stills are lifted directly from the movie or game and are traded freely among fansites and newsgroups with total disregard to the artists or developers. Unfortunately, there are also places out there that sell or lease these images as well, so know your provider! Now of course, this is not a phenomena that plagues only this niche as we know, but the Japanese are very sensitive about it, and that is why they hesitate to license out their single image artwork. There are a few content companies out there that have such images available, but the number is limited. Of course there are hopes and plans to expand their availability soon. J

Because such content is not readily available in large amounts from Japan, other content has to be created to fill a need for legal content in the adult industry. And the creation of that content is what makes it more expensive than your normal picture content. For anime or cartoon content, an artist must create an original image from his or her imagination, they must sketch the image, and color and shade the image, then scan the image and ready it for display on the net. With the obvious exception of what is known as CGI (computer generated images) each image is hand drawn and colored and can take an artist anywhere from several hours to days to complete. He or she can not just click a button on a camera and walk away with 200 or so images for a days work. So when you are buying anime or toon content, you are truly paying for a piece of art (with web license!). If you spent all day designing, building and painting a birdhouse for example, would you sell it for less than you put into it? Remember to, that the return on an investment in high quality anime/toon content can much higher than average photo content, simply because the niche is so hot and members are very loyal when they find what they like. It only takes one per sign up sale at any of the big sponsors out there to pay for a set of 25 images, and there are a lot of sponsors to choose from now too! The past year has seen a huge addition of Anime and Toon pay sites; because the sponsors know there is money in this niche!

Another great source of revenue from this niche is the very games and movies of which I wrote earlier. RPG Adult Anime games are hugely popular as are the large libraries of animated films imported from Japan. Translated into English and affordably priced, up sales on these items are great way to add income to the traffic you already have! For more information on this, just drop me an email.

I hope this has helped you understand this niche a bit better, and helps you appreciate the work that goes into it. I love this particular niche, and not only because I sell the content, but because of its uniqueness and beauty.

Article written by Bestat.

http://www.exclusivecontent.com

Designing Your Site With Link Popularity In Mind

Date: 2011.02.21 | Category: Traffic, WebDesign | Response: 0

To get good traffic, your website needs to be popular, to be popular, your website needs links, to get links, your website needs to be popular. Annoying isn’t it

Almost everyone agrees that link popularity is critical for your website’s visibility, traffic, and thus successfulness. It is something you need to have. As I pondered the ways of establishing and improving one’s “popularity”, eventually all come back to one central issue, your website must be designed to be popular.

Link popularity is a basically the measure of links pointing to your website and is meant to be a measure of the best websites. Theoretically those websites that have the most links pointing to them must be important and thus worth the visit. Unfortunately, there are a lot of folks out there that have created programs to “boost” your popularity artificially and all they have done is create Spam and muddy the overall picture. The search engines and directories are keeping a close eye on these programs.

Design: When getting a request or thinking about making one for a link exchange with a website, look thoroughly over the website first. The website’s theme or topic and general layout is the first thing to look at. Sites with themes or topics that are related to or compliment yours should be your main link partners. You do this to get targeted traffic.

Just as you evaluated someone’s website, others will be doing the same to yours. Make sure you know what your theme or topic is and that it clearly encompasses the whole website. Stay focused; do not try to cover everything.

Next, check out the links page or resource area. If they do have one, is it easy to find within the site? Does it seem to be part of the site or just a page off to the side? Are their linking rules available, clear, and easy to follow? Do they accept links from any website or are they choosy? Being part of someone’s well constructed links program, no mater what size, can be a very beneficial thing indeed.

Again, the same goes for your website. You want to let other webmasters know that you want to exchange links and which type of website you will accept requests from. Make it easy for others to link with you.

The last set of questions to ask yourself about any website is:

Is it easy to navigate
Does it have too many graphics (slow loading)
Is it pleasant to the eye
Does the information seem to be organized in a logical fashion

What has been covered so far deals with what the visitors see; if visiting the website is a pleasant experience then people will stay and look and possibly come back. The final area to cover is what the search engines see.

The underside (the source code) of the website is just as critical when designing or linking with a website. The search engines are the ones that read this and if it is not done properly then the website can not succeed. Below are a few things you need to consider in your source code and any potential site that has asked to be linked by you.

Does the website contain frames
Does it use the headers, titles, meta-tags, and alt tags properly
Do the keyword location(s) and density seem appropriate and “optimized”

The latter two issues mentioned above are critical, for they are the backbone to traffic production.

Content: The information you have is just as important as how you set it up on your website. The more popular websites or the ones with good link popularity are those that have valuable information or resource(s) for its audience after all, they fill a niche! People will visit, stay, return, and recommend a website if it has the content they want or need.

“Content is king.” A well-designed and organized website might look good but if it does not deliver anything of value, it will not be successful. Whatever subject matter you have on your site, make sure you have something of interest and importance to add to the subject, if you do and you promote it well, you and your site will be successful. In this context, it (content) does not just refer to images, why not add some stories or interesting links to news articles to improve your sites ‘popularity’.

In addition to information, resources like mailing lists, surveys, polls, classified ads, forums, etc. are all things if used appropriately can add value and fresh content to your website which, in turn will assist you in interacting with your sites visitors.

In conclusion: Take the time to design and optimize your website properly for the search engines. Make sure you have something of value or importance to add to whatever area your website is in. Provide resources and other tools, which your visitors could use and will make them come back. Be proactive and interact with your visitors. Websites that are dynamic and active are the best ones. All of this might take a little more time to get your website up and running, but it will be worth it.

For yours or any website to be popular, it needs the links and to get the links, it needs to show the other webmasters that it is worthy of a link. It seems everyone today has a website, but not everyone has put together a website that adds value to the Internet community. Take a critical look at your website and any website you might link to and ask yourself…………….

Would you bookmark it?

Article written by Lee

Seasons Greetings For The Adult Surfer

Date: 2011.02.24 | Category: General, Promotion, WebDesign | Response: 0

How do the national and, international holidays affect our sponsors sales? More than you would think especially if you can offer your surfers something ‘seasonal’ when they hit your site. However, that said, when should you start planning for these holidays and, more importantly, how can you ensure that once you have implemented your seasonal marketing campaigns that they actually work?

Seasonal Marketing – The Basics.

Seasonal marketing is, in effect a method of changing your marketing approach around different times of the year to affect both the volume of sales you make and, more importantly, the uniqueness of the product you are offering your surfers. A good example of this is at Christmas time, many of the sponsors will provide their webmasters with banner with a holiday feel to them, perhaps using scantily clad men in Santa outfits or half naked women in elves costumes. By offering a seasonal marketing approach to your site surfers you actually increase the chances of making a sale.

Holiday Porn.

One of the best ways to offer your surfers a fresh marketing angle is to ensure that you plan for all of the major holidays throughout the year in advance so for example, as mentioned above, Christmas is a big holiday as are, New Years, Easter, Thanksgiving (US), Independence Day (US) and, Halloween. By building sites specifically for these holidays you are increasing the chances not only of building your sales but, of gaining additional traffic that you might otherwise lose out on. It has been said certainly over the last four years i have worked in the adult industry that many webmasters experience an increase in search engine traffic searching on keywords such as ‘Christmas Porn’ and, ‘Ghost Porn’ around the various holidays, build now for next year and, when the holiday season arrives, you will be one step ahead of your competition.

Seasonal Marketing Overview.

As already mentioned the holiday season especially Christmas time, can be a great way to gain additional traffic, not only from those surfers specifically looking for Christmas Porn but, also the newbie adult surfers who have perhaps only just got their first computer on Christmas day, by adding to your collection of seasonal porn sites year after year you will not only learn a lot about the way the various holidays and seasons affect your sales but, you will also be able to profit from your surfers in a way that not many other webmasters do.

Article written by Lee

Writing A Business Plan – The First Step To Success

Date: 2011.02.21 | Category: Forms & Contracts, Writing | Response: 0

Regardless of what type of business you want to run be it a bakery, a funeral home or an online marketing empire the one thing that you will require is a business plan however, having never taken any business basics 101 classes what do you need to have and, what is required in your business plan?

That is what we will touch on in this brief article from the basics to the not-so-basics by using a few simple steps you can be sure your business plan will contain all the information you need to make it up the ladder of success.

Information Summary.

As the name suggest this is a simple summary of what you are hoping to achieve from the name of your business, the goals, the concept and your plans. This should actually be no longer than two pages so that you can fill the needed information out clearly and concisely.

Business Details.

This will be the founding information of your business again you need to mention your business name, what type of business you will be running (Sole Trader, Partnership, Corporation, etc) in addition you will also need to include details of who the company owners are, whether it be yourself alone or a list of your business partners, this information will be invaluable to you at a later date you also need to include a brief history of the business whether you have been running it already for a number of days, weeks, month or, years.

Products And Services.

Basically, you need to write what exactly it is you will be selling. Are you going to be selling baked goods, marketing services or custom solutions. Keep this section simple, if you need to go into depth then do so at the end of your business plan by way of an appendices. Once you have listed several of the products or services you will be selling you should also list the features and benefits (Marketing points) of the products and services in addition, why do you think your business idea will succeed, what do you offer your clients that no-one else currently does? In addition you also need to have a basic pricing structure planned out, this will assist you in the future as, from your initial plans you can see what, if anything needs to be changed.

Marketing.

A business is more than just an idea. You need to have good pricing, affordable suppliers and a great marketing plan. This is what is also needed in your overall business plan. You should include details of your competitors products and how they compare to your own or, if applicable why your product will be a benefit to the market place should it not already be readily available. In addition the marketing section of your business plan should include a list of advantages as well as some of the pitfalls you are likely to see. You also need to include a section detailing your specific marketing strategies regarding your overall and individual products and services.

Industry Economics.

This area should detail some of the more specific areas of the industry you are going to be working in for example, what type of industry are you entering, how does the future for this industry look and, more importantly, how many existing companies work this industry as well as how do you successfully launch yourself into the industry. Parts of this area you may have covered in the marketing and previous section non the less, go over them again here in more detail.

Target Market.

We have detailed the business ideas and products and services but, what about your potential clients? What does your product offer then that they need which no other company does? What is your target client base? How will you reach your customers? All of this and more needs to be addressed in this area of your business plan.

Competing Companies.

What do your competitors do and, more importantly, who are they? Make a list of your potential competitors and address their weaknesses and strengths ensure that you leave no stone unturned when getting this information together often, you will realize that there are things your competition is doing that you can do much better then they.

Don’t forget to address their marketing, what are they doing right and, more importantly to you, what are they doing wrong? How can you capitalize on this and make their errors benefit your long term business plans.

Location, Location, Location.

Location is everything and, this is particularly true in business for example, will you be working from an office, from your home or even your garage, do you require any special permits to operate your business? Can your customers reach you easily? All of these items and more need to be considered when writing this area of your business plan. By addressing any and all of these items you will find yourself with a much clearer picture of what is needed of you and your business.

Stock + Supplies.

Often overlooked in business plans the one thing you NEED to have is a list of potential suppliers and sub-contractors who can provide you with your products and services. What materials (if any) do you need? How much will these cost you? Where will you find your stock and supplies? By getting this information available now you will have a better idea once your business plan is laid out as to what you are able to offer easily and also it will enable you to lay your pricing structure out more concisely.

Labor.

So you have this great business idea all laid out but, who will be running this for you? Do you need additional staff or are you going it alone? Do you need to setup accountants, lawyers, insurance companies, consultants, bank accounts etc etc? All of these aspects of your business need to be laid out here.

Capital.

Money, as they say, makes the world go round. Your business is no different, how much financial outlay do you require to get your business off the ground? Do you need to ask for a loan from your banking facility to help you out? How much income are you planning on making within the next 6 to 12 months? How much of this income needs to be invested back into the business? All of these ‘financial’ question need to be answered in this area of your business plan only then will you begin to see the bigger picture of your business idea.

Hopefully this article has given you some solid advice and information regarding planning for your new business and, once you have all of the above laid out you should be able to see whether you will succeed or fail in your new idea.

Also, by planning now for the future of your business you should hopefully be able to avoid any hidden costs which can often push a company to the edge.

Article written by Lee