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Building A Surfer Trap – Stage 8 – Final Stage
Ok people we have hit the final stage in our surfer trap, Stage 8.
All we are really going to do in this stage is a brief recap over what we have done so far along with checking that our trap is working properly.
In order for us to check our trap is working properly we need to upload it to our server if we haven’t already done so, therefore, you should do this now.
Once the surfer trap has been uploaded we now need to go to the first page, the Multi-Site FPA.
Depending on how you set up your Multi-Site FPA you should either get a pop up or not.
You should also have a counter AND a banner exchange code loading at the bottom of the page below your ‘no thanks’ link.
If this works how you want it to then this stage is working ok.
The next thing we need to check is that ALL of the links off this Multi-Site FPA are working so expect to get a lot of pop-ups while we check this.
You should click on each of the Single-Site FPA’s in turn ensuring that for every one you have a pop-up console appear.
In addition to checking the Single-Site FPA links you should now click on the ‘no thanks’ link along with the counter code and the banner exchange code on your Multi-Site and Single-Site FPA’s.
If these all load fine then this stage of the checking is complete.
Next, we need to close down any and all of the FPA’s we may have open including the Multi-Site FPA.
You should now be left with a couple of consoles, again, follow the links on your consoles including any to the counter you chose along with any banner exchange code you utilized on your consoles.
Again if these work how you expected them to, this section of the checking process is now complete.
For the next step, you need to log into your counter AND banner exchange account, you want to make sure that you have gained additional impressions and rankings from your banner and counter impressions and clicks.
Be aware however, that some counters and banner exchanges will not count multiple views and click from the same IP address so you may only show one or two additional clicks, impressions, or rankings. This is perfectly normal.
If your accounts have gained additional ranks, impressions, and clicks then this stage is completed.
Close down your consoles, you should now get the blur consoles that you created (if you used them) again, as before, check that all of the links from this consoles work.
If they do then you now have a fully complete Surfer Trap to use.
So, what next? Well there are a couple of options, you can mirror this surfer trap to experiment with your sponsors different tour pages, link your first mirror to the second tour page, your third to console free tour pages, etc.
Another good thing that you can do is to create additional Multi-Site FPA’s however, this time, create them by niche so where we have a general Multi-Site FPA at the moment you could use this same method for a Gay, Asian, Teen, etc Multi-Site FPA using the same methods we did when we created this trap.
You should always sign up for a new counter and banner exchange code for each variation of your surfer trap. This way, you get to see performance based on a new working model enabling you to decide which version of the trap works best for you.
I hope this tutorial has given you some insight into how we can generate, filter and trade traffic whilst marketing our sites effectively and, that it has given you some ideas on how you can implement even the simplest item provided to you by your sponsor to generate sales.
For those of you who have been following this tutorial I would like to thank you and wish you all the best with your new found marketing skills.
If you have any questions as always, feel free to post on the forums and we will endeavor to help you out.
Article written by Lee.
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Using JavaScript To Auto Scroll Text
Using JavaScript To Auto Scroll Text.
There may come a time when you would like to have some text on a page that is simply just to big to fit on a single page. Of course, you could always create a new document for this text but, what if you could make the text actually scroll through the surfers browser?The following JavaScript will do just that.
Place the following section of JavaScript coding between your <head> and </head> tags:
<SCRIPT LANGUAGE=”JavaScript”>
<!–function scrollit() {
for (I=1; I<=1200; I++) window.scroll(1,I);
}// –>
</SCRIPT>Along with the following JavaScript coding someone in the Body of your page:
<FORM>
<INPUT type=button value=”scroll” onClick=”scrollit()”>
</FORM>Have a play around with the numbers in the first section of the JavaScript to speed up and slow down the rate of scrolling until you find a speed that is easy on the eye.
Article written by Lee
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Fonts – Everything You Wanted To Know
All web browsers use standard fonts. Mostly two types, one for proportional, one for mono spaced fonts. Proportional (or variable width) characters adapt in width, an “m” uses more space than an “i”. Mono spaced (or fixed width) characters are all equal in width, typewriter style.
Most browsers use “Times” for proportional fonts. This font was originally developed by the London Times news paper. “Courier” is used for mono spaced. This was a very popular font used for mechanical typewriters. Both are normally set to 12 points (1/72nd of an inch).
Serif And Sans Serif.
Both these fonts are so called serif fonts. The French word serif indicates the little strokes at the outer ends of the characters. They are very old, you see them in old gothic handwriting, or Greek and Roman buildings. Partly used for ornamental reasons, partly because the characters are easier distinguished.
It’s a little odd they are used on computer screens. These are by nature quite coarse, which makes serif characters quite grainy and ugly. Sans serif characters generally display a lot better on screens. Sans serif literally translates to “without stroke”. Probably the most popular sans serif font is Helvetica or derivatives like Windows’ Arial.<FONT FACE=”Arial”>…</FONT>
The FONT Tag.
The html tag for fonts is a somewhat crude instrument. Most word processors let you use any font you like, as long as it’s on your system. And that’s the first big problem in web browsers. You have no control over other systems’ fonts. So you will have to choose a font which is likely to be on any system out there.<FONT FACE=”Arial,Helvetica,Sansserif”>…</FONT>
Typeface.
The font tag accommodates this by letting you specify several fonts in the FACE attribute. If the first one is not available, the second is used, and so on. The set above is often used. Arial is on all Windows systems, Helvetica on Macintosh, Sans serif on UNIX. The same is true for mono spaced fonts in the line below.<FONT FACE=”Courier New,Courier,Mono”>…</FONT>
Size.
Word processors let you specify font sizes in points exactly. No such luck in web browsers. There are seven sizes to choose from, denoted 1 (smallest) through 7 (largest). If this SIZE attribute is not used it defaults to 3. I think the default 12 point size is a bit big, so I use 2 for size, which gives you about a 10 point character. Some browsers let you set the overall font size smaller or larger. Which makes this issue even more awkward.<FONT SIZE=”2″>…</FONT>
There is a nasty bug in some browsers. When using a block of text with size 1, the last line skips a line. This bug can be squashed by putting a <BR> tag immediately after the block of text. If your browser has this bug it will show in the second text below.
There is a nasty bug in some browsers. When using a block of text with size 1, the last line skips a line. This bug can be squashed by putting a <BR> tag immediately after the block of text (with break).
Color.
Fonts can have any color you like, much like the colors in the body tag. Keep readability always in mind, avoid clashing colors and little contrast. You can create nice shading effects. But don’t make a Christmas tree out of your page by using too many colors.<FONT COLOR=”red”>…</FONT>
Style Sheets.
There is a chance all this soon will be replaced by style sheets. They do let you specify exact point sizes, even use downloadable fonts. But for now I would advise against that, since not all current browsers understand them. You could however use a combination of both, should you want to.Article written by Lee
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Over The Rainbow
So why is the gay community over the rainbow? As promised today I’ll finish up on the symbols that are prevalent in the gay community. Last week I mention the Pink Triangle and it’s political emergence. And technically, the rainbow flag has a similar political beginning.
I always love answering a question with another question (it is one of those annoying habits I have). So, when I am asked the “what does the rainbow flag stand for?” I look forward to the response when I ask, in turn, “what do YOU think it means?” Here are my top three favorite answers:
1 – “It’s colorful and gay people like colors.”
2 – “It’s a dance party thing”
3 – “Judy Garland sang Over the Rainbow you guys loved her a lot.” (This has to be my all time favorite.)
Well like any political symbol, it is a way to distinguish ourselves. But this time we look not to a place in history but we look at the world in general. No matter where you are, whether it is on 8th street in NYC or Rue du Champe in Paris, there will be a gay person somewhere. Now, some may argue that not all cultures and societies will have homosexual present. And I say, “BULL”. They are just in the closet somewhere.
So in essence, gay men and women cross every racial and religious culture around the world. We come in all shapes, sizes and colors. So what better symbol to show that with than a rainbow, all colors coming together as one – as one community. No matter how culturally diverse our world is, the gay community is made up from a piece of each.
The rainbow flag and the uses of the rainbow, in the gay community, are diverse. If you see it flying outside on a restaurant wall, and it means it is a gay or gay friendly establishment. See a set of rainbow rings around a friend’s neck, it’s gay fashion accessories. And see a political march with rainbows on posters and flags, it’s a gay assembly.
Last week I insinuated that the pink triangle was not a symbol to over use in design. Well, in my opinion, the opposite is true with the rainbow and the rainbow flag. I am NOT saying run out and re do all your sites with rainbow backgrounds. No! But, I am saying that the nature of this political symbol is somewhat more flexible. We ourselves took the rainbow and made jewelry, publications, tee shirts and such. And just as the pink triangle, the rainbow will say that it’s ok to be here, you have friends inside or you have nothing to worry about here – be yourself, this place is for you.
So what have we learned? What some people think as silly symbols that gay people use, actually have an origin – and, a potent origin at that. I still ask, for your own good, that you use them wisely and not over do it. The more you throw symbols around willy-nilly, the more people will think you do not know what you are doing. And the more that the surfers thinks that, the less likely you are to make the sale and get your business to grow.
Article written by Gary-Alan
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Traffic Filtering – Country Specific Redirects
To some, actually marketing to foreign surfers is a waste of time rather than a business practice. Unfortunately, they are missing out on additional revenue. We are already beginning to see some of the major sponsors in the adult industry embracing these foreign markets and, not just by utilizing dialers.
However, filtering your traffic base is often the hardest part of this money making equation. That is where the following piece of PHP coding can come in handy.
PHP FILTERING CODE
<?
$user_lan = $HTTP_ACCEPT_LANGUAGE;if($user_lan==’de’) {
## German
$redir_url = “http://www.germanlanguagepageurl.com”;} elseif($user_lan==’fr’) {
## French
$redir_url = “http://www.frenchlanguagepageurl.com”;} elseif($user_lan==’it’) {
## Italian
$redir_url = “http://www.italianlanguagepageurl.com”;} elseif($user_lan==’es’) {
## Spain
$redir_url = “http://www.spanishlanguagepageurl.com”;## US traffic or Rest of world not defined above
} else {
$redir_url = “http://www.yourmainpageurl.com”;}
header(“Location: $redir_url”);
exit;?>
So, we know that the above piece of coding can redirect surfers based on their country of origin however, in order for you to maximize this to its full potential you will need to know the country specific codes (Also called ISO 639 codes) for each of the main browser languages. Some of these are as follows.
da | Danish
de | German
en | English
es | Spanish
fi | Finnish
fr | French
it | Italian
jp | JapaneseThe problem you now have is finding where to send your filtered country specific surfers to. Of course, there is always the dialer option however, this is not going to be as lucrative to your wallet as what most people will have you believe.
In fact, I very rarely use a dialer on my foreign traffic instead, I tend to send them to a language specific tour page from one of the big sponsors and, if they do not sign up to that sponsors site, this is the point where I throw a dialer at them and, if the dialer still doesn’t make any money off the surfer I then recycle the surfer for a fresh one through a toplist or banner exchange heavy page.
In doing this I find it is often more productive than ‘regular’ English speaking traffic as, if you give the surfer something they are looking for, they will be more inclined to buy.
Hopefully this article has given you some insight into filtering and using your foreign traffic as oppose to just sending them off to a dialer program.
Article written by Lee
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Marketing Campaigns – Testing Your Variables
Irrespective of the medium, an online advertising campaign needs to be tested and optimized constantly in order to provide you with the optimum results. This is where advertising testing can play an important role in your marketing strategy. Despite the advantages to testing your online marketing campaigns, relatively few companies actually go out of their way to see what what works, what doesn’t and, more importantly, why.
Steps To Testing Your Ad Campaign.
1) Set expectations as to how you envisage your campaign to perform. This in itself will guide you’re optimization methods. An example of this is, if you expect your ad medium to get a 15% click thru rate or a, 10% conversion rate, you have justification in making adjustments to your campaign if the creative you are using does not perform to your level of expectation.2) Don’t get tied into a campaign, If you are going to be purchasing an advertising campaign on a resource site, ensure you have an ‘out clause’. This out clause will enable you to terminate the campaign as long as it has run for a set amount of time, usually, many resources will be happy to give you an out clause especially, if after testing your marketing materials, the results you were hoping for have still not shown themselves.
3) Consider the variables in your ad campaign, usually, webmasters only think of the one variable in their advertising campaign – Price. However, there are many more variables to be looked at for example, if you are doing a mail drop, the subject line of the email, format and, copy text of the email body itself, all of these things can have a drastic effect on any given advertising campaign, at any given time and often, these can, and most probably will, fluctuate from site to site where you are purchasing ad space.
4) Stats tracking, tracking your campaign makes it easier to test and review how your advertising medium is working for you, many sites offer live stats for your ad campaigns however, some still do not, where this isn’t a problem in itself as, most companies you choose to advertise with will be more than happy to provide you with statistics as and when you need them after all, you are paying for their services and support.
5) Pull the plug on campaigns that are not performing, however, ensure you have changed your creative several times before doing so, often, you will find a simple change such as a new creative can drastically increase your marketing efforts. Also, do not just pull advertising as you feel like it, if your campaign has only been active for a week, don’t expect hundred / thousands of hits instantly, often it takes webmasters a while to realize there are new ad mediums running on the sites they visit so often.
Online Advertising – Review.
By constantly assessing and testing your advertising campaigns you can pull some interesting figures which can help you long term however, don’t rush into pulling campaigns that you have only just started. Give it a few days, change your copy text and creatives and, if that doesn’t work talk to the company, they will be able to offer you advice and help on improving your sales from your advertising medium after all, they want to keep your business.Article written by Lee
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How To Claim Back European V.A.T
With the recent legislations requiring US businesses to charge Value Added Tax to EU Member state customers for purchases of digital product / image downloads there are many new questions going around enquiring how companies and small business owners can claim the VAT back this is what we will look at in this brief article – The basics of claiming back your VAT from Europe.
What Is V.A.T?
Value Added Tax (VAT) is a consumption tax levied on goods and services in many countries across the globe. Over the last decade, legislation in the tax systems of Europe, Canada, Japan and South Korea allow for a refund for the majority of non resident entities, worldwide to a refund of VAT in most instances however, especially in the business world, registration must be achieved prior to claiming back your VAT and, preferably before the purchase of Vat able goods takes place.Who Is Entitled To A VAT Refund?
Most businesses will be entitled to receive a VAT refund however, as the laws vary from country to country, the best way for you as a business owner to find out the laws as they affect you is to contact your company accountant who, should be knowledgable enough to inform you of what you need to claim back from each of the EU member states where V.A.T has been charged.What Products Can I Claim V.A.T Refunds For?
Most typically value added tax recoverable expenses can take form as one or more of the following items:Business Property Expenses.
Transportation Costs.
Inter-company Billing.
Marketing + Promotional Services.
Exhibitions, Conferences + Business Meetings.
Importation V.A.T.
Digital Downloads (Business Related).How Do I Register For V.A.T?
When a company inside the domestic US conducts transactions in the EU countries where value added tax registrations may be required the registration for the VAT refund should be done prior to the transaction taking place however, on occasions which vary from individual EU member states this registration process may be done retroactively. By becoming registered to claim your VAT back the company is legally required to d the following:1) Register for the VAT in the EU country where the transaction takes place.
2) Account for VAT on all invoices or receipts issued to your European customers.
3) Deduct the V.A.T incurred from your European suppliers of goods or services.Value Added Tax – An Overview.
When all is said and done, other than the obvious need to increase your pricing structure for certain global markets registering for and, charging value added tax actually has a great deal of benefits. You now get to claim addition refunds from any expenses that you incur from the day to day running of your business, your promotional activities become vat’able so you can now increase the level of global marketing you do and, claim full value back from the EU member states (where applicable). basically, registering in the EU member state will enable your business to grow on a global scale and, at the same time, afford you the luxury of being able to market your goods and services to a greater client base at virtually no cost to yourself this is a good thing especially when you take a look at the growth that international internet usage is making each month.Article written by Lee
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Anime vs. Cartoon – What Is The Difference?
Over the past three years I have written articles, been a guest on radio shows, and even been part of panels, all discussing the wonders and bewilderment of anime and hentai content. In that time, I thought I had covered most aspects of the niche, the content, the market, the huge underground following, the money making potential etc. Yet I am still being asked on a regular basis questions about the niche and especially about the confusion of what is anime vs. other toon type content. So I decided to re-visit the issue in this article.
One of the newer occurrences that seems to have confused many a webmaster, is the recent surge of content providers now offering images that they have titled as anime. Many of these images are computer generated images (CGI) in 3D like format, which tend to portray almost life like images. While others are cartoon images in various styles, that while they do have their market, are certainly not anime.
Anime and Bishoujo (also known as Hentai) images are very unique in their style and characterization. If you know certain key points about the art work, you will know if what you are looking at or purchasing can truly be termed anime. And believe me, your surfers or members definitely know the difference! Here are some of the key things that you can do to assure yourself of what you are getting:
Eyes: The eyes are one of the most important features of anime style characters; they are the most expressive parts of the face, and are part of what makes each character different and recognizable. Large eyes are of course the one feature that most people associate with anime, but just making the eyes large is not enough. Anime characters’ eyes should always have at least some sort of shading. Anime females in particular tend to have really heavy shading and lots of shiny areas. Male characters have light glares in their eyes, too, though they often are not as large or obvious.
Nose and Mouth: Anime style noses and mouths are pretty straightforward, they consists of three basic simple shapes: a wedge for the nose, a long, thin line for the mouth, and a shorter line to define the lower lip. You will rarely see teeth on an anime character, even when the character is seen with the mouth wide open.
Hair: Hair styles of Anime characters are stylized, unique, and sometimes impossible to have in the real world. Any hair color is possible, be it blond, black, sky blue, light green, orange, pink, all the colors of the rainbow. Hair length is also unusual as most males have shoulder length hair and most females either have really short hair or their hair is at least four feet long.
Now this is obviously a generalization as there will be some variance in images depending on the style of a particular artist. But in general, this is what the anime/hentai surfer will look for. The other key to authentic anime is the style itself, the art is hand drawn and until recently always hand inked or colored as well. Though some artists now draw the sketches by hand and color via the computer, it is still very easy to notice the difference in quality of hand drawn art.
I am not saying that other artworks do not have their market, they certainly do! I just want to make sure, if you are promoting images as Anime that you are truly using anime images, otherwise your sales or sign ups will not be near what they could be.Now let’s visit toons shall we? Cartoons, toons, sexy toons, erotic art, erotic illustrations, what ever you want to call them, are also very popular with many surfers. Toons are just what they seem to be, illustrated drawing depicting various characters in an exaggerated form. These images are fantastic for use on or for promoting the mired of Toon sites out in the market today. Toons, like Anime can fulfill fantasies that cannot be realized in real life or with real people. If you can think of it, it can be drawn! There is high demand for quality sexy toons because the loyal surfers out there cannot get enough.
There are things to watch out for however even in toon content. Copyrighted characters, this has been a popular debate among those of us that deal and make our living from anime and toons. A copyright is a copyright is a copyright! Whether it be created or shot, the characters belong to the creators. Even if the character has been modified to blur the identity, if it is a recognizable character, ie, Batman, Flintstones, Sailor Moon, DragonBallZ etc. then you can be opening yourself up to prosecution from the copyright holder. Many a webmaster can tell you about hearing from Nintendo, Disney, Marvel and many other companies on this issue. Some providers feel that since such images are a parody of the copyrighted characters, they are protected, and in some cases they might be. But unless you have very deep pockets or a rich uncle to help you win that court battle, I would strongly suggest you steer clear of this type of image.
As with any content you purchase it is important that you do your research and know your provider! Just because some one is selling something, it does not automatically make it legal, nor does it indemnify you, if it is not illegal. Unfortunately, as in all business there are a few bad apples out there that are willing to risk their reputations and their business to make a few quick bucks. If a provider tells you that the anime/toon images they offer come from Japan, and it is ok to use them, because the Japanese artists do not care, run, do not walk from this provider because that is simply a lie. Japanese artists are very aware of the theft of their artwork and many are now utilizing the Bourne Convention (http://www.law.cornell.edu/treaties/berne/overview.html) to actively prosecute offenders throughout the world.
I hope this has helped clear up some of the confusion about anime vs. cartoons, and as always I am more than happy to answer any questions you may have on the subject. You can always find me through my sites.
Article written by Bestat
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Unspoken Secrets
here is a belief among new webmasters that there is a set of golden rules among those of us whom have been at this business for many years to making money well guess what, these are those unspoken secrets….
Secret #1.
There are no secrets to becoming an adult webmaster. One of the most common reasons why so many new webmasters give up in this business is because they hear about the money that the big guys make, submit two TGP galleries to The Hun, get a $200 hosting bill and no signups. They then figure that the affiliate they are using is rubbish and then spend the next 2 months surfing the Net looking for the “be all and end all” of affiliate programs which is going to net them $2 million within the next 6 months. The fact of the matter is, that genie in the lamp you are looking for doesn’t exist. It all comes down to hard work, perseverance and common sense this is a business venture you have started like it or not and, it needs to be treated as one.
Secret #2
Don’t give up. You need to treat what your doing as a business. Of course, you can have fun with it but, at the same time you need to be making continual business plans for your development in much the same way as if you were self employed. Which, of course as soon as you start to make some money you will be.
Secret #3
Stay focused. There are a million and one ways to make money in the industry. You could build free sites, TGP galleries, AVS sites, pay sites, search engine pages, the list goes on. There are many different avenues to drive traffic. The key is to try everything. Eventually you will find the one venue that your are very good at. Continue with this until you know this in your sleep – work it so often and well that you master it. One other thing to remember, it wont make you money overnight, if you think it will, your starting out for the wrong reasons, putting it simply, Adult web mastering isn’t for you.
Secret #4
Build it and, it (And they) will come, don’t spend time worrying about your keywords, meta tags, the amount of images you are using, just because someone tells you this is what is required of your sites. Just build a site or gallery submit it, forget about it and get started on building your next, and the next, and the next site after that. Just keep on moving forward, if you forgot to do something on one of your sites don’t worry, add it to the next site that you build.
Secret #5
Start to network. Other webmasters are great for bouncing new ideas off, a group of webmasters who start at the same time all communicating with each other are going to develop more than a sole webmaster on their own. Networking is a big part of any successful webmasters daily routine. Make the most of the people you meet on the boards or aim or icq, it will benefit you long term.
Secret #6
This one you will probably hear day in, day out for the rest of your business life. “It’s too late for newbies to make money” I am sorry to be the one to tell you this but, this is rubbish. As long as you follow the basic rules above and work at it, you can and will make money in this still thriving industry.
Now you have heard the “secrets” you have wanted to know its up to you to put them to good use.
Article written by Lee
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Pay Per Click Or Search Engine Optimization
What would you choose to run your business? Well each has their own benefits and drawbacks over one another.
PPC or SEO The Breakdown.
Pay Per Click or, PPC as it is most often referred to looks to the novice to be the better option for ‘immediate’ traffic results, you enter your desired keywords, place your minimum / maximum bid amount and you are set for top PPC engine listings for as long as you can maintain the balance in your engine account.Search Engine Optimization or, SEO on the other hand, is the more traditional way of attaining high ranking search engine pages. Either you or an SEO expert optimizes your websites pages and random other elements of your website and hopefully within a month or two, you achieve high rankings in the major search engines.
So Which One? PPC or SEO?
Generally speaking, SEO work is most commonly more cost effective to your business than utilizing PPC results to gain your traffic, you could pay an SEO expert anywhere from $500 plus to optimize your site and get high rankings indefinitely or, you could put that $500 into a PPC engine account and get high rankings until such time as your account balance runs dry.But lets look at this in terms of actual traffic…
Say you get 1000 visitors to your SEO based website which you paid $500 for, each visitor has cost you $0.50c now lets say your site remains at the top of the engines for a few months perhaps even years each month you receive another 1000 visitors to your site, you have basically cut the cost of each surfer hitting your site down to less than a penny per hit (not taking into account bandwidth costs obviously).
Now, on the other hand, you want to attract 1000 visitors from your chosen keywords via the PPC engines, most Pay Per Click search engines have a minimum bid amount of $0.05c per hit so right away in your first month, you could receive a potential 10k hits however, as most of you who have already tried your hand at the PPC engines will know, getting 10k hits for one or more keyword at a cost of $0.05 is hard to do, in fact, some would say almost impossible. Non the less let us keep going with this minimum bid amount for the time being.
Immediately, you can see that you are already restricted to the actual amount of traffic you can receive from the PPC results to 10k hits however, this isn’t the case with the SEO traffic, you could potentially hit your top chosen keyword and stay there until another site out-optimizes you or, your site needs to be optimized again.
Ultimately, the reasons you will choose over one or the other will be for either ease of traffic generation, PPC will allow you to gain almost instantaneous targeted traffic form the second you open your PPC account up until the point when your account funds empty whilst, SEO work will give you long term targeted traffic over time and, in most instances, this SEO traffic can last for years making the cost of the initial SEO work minimal.
In Closing..
Search Engine Optimization can last you years and years whilst Pay Per Click results can diminish in a relatively short amount of time depending on the amount of bid needed to achieve top listings.However lets look at a third option, using both PPC results and SEO results in conjunction with each other to minimize the traffic you lose from your SEO work and, to minimize the traffic you lose from your PPC results this will afford you the time to see what works with your Search Engine Optimized sites whilst being able to play with the targeting of keywords on your PPC traffic, once you have both types of search engine figured out, you can put them both together and use them to increase the traffic to your site for years to come.
Article written by Lee
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