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Building A Surfer Trap – Stage 1
The last 2 weeks I have had a LOT of webmasters email and ICQ me regarding traffic and, not getting any sales.
So, I thought it would be a good idea to make a step by step tutorial on building your own surfer trap.
Now these are some of the arguments I have heard why people haven’t already built one over the last few weeks…
* To complicated to follow.
* I want surfers returning to my site.
* Don’t have the time.The first two however seem to be the ones that I hear over and over again.
First of all, a surfer trap IS NOT complicated, in fact, it is probably one of, if not THE easiest type of site to build.
Secondly, Why get a surfer visiting your site over and over again if they are not paying for trial memberships? All you are doing is wasting your bandwidth.
Thirdly, A surfer trap can be built over a period of time, my very first trap was built within 1 hour my next was built in a day and my next one was built in a week.
So onto the start of building our surfer trap…
The first thing that I want you to do is to look at the Multi-Site FPA’s that ARS in the marketing section and choose ONE of them.
Download it, optimize the keywords on the FPA, make sure you add meta tags, titles descriptions and Alt tags on all images.
Once you have done this, you now need to search through ALL of the single site FPA’s and download and optimize one for each of the ARS sites that you have on your Multi-Site FPA. (Even the gay sites!)
This should take you 2-5 minutes for EACH FPA, any longer than that and you are doing TOO much work!
Once you have all of the single FPA’s downloaded, optimized and uploaded onto your server that is the first stage completed.
Article written by Lee
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Turning Opt In Mailings Into Pure Spam
Spam is frowned upon net wide and even more so than usual in the online adult industry especially unsolicited email Spam however, many webmasters do not seem to grasp the essential basics about what Spam is and more importantly, the point in which they themselves become Spammers, this is what we will take a look at in this brief article.
Double And Single Opt In Mailings.
By themselves single and double opt-in mailing lists can be a very effective method of promoting your or, your sponsors sites however, many webmasters forget the one fundamental rule when mailing their opt in subscribers, send them what they actually opted in for otherwise, you are spamming the list and ultimately, the recipients.The line between opt in mailings and Spam is a very finely drawn one at best however in the adult industry it seems the edges of this line are more blurred than almost anywhere else. Quite often you see webmasters on a variety of message boards selling their ‘opt in mailing list’ to one or two other webmasters however, when does the opt in to Spam equation fit in? This is what we will look at next.
Turning Opt-In Mailings In To Spam Emails.
So you have collected opt in email addresses diligently for the last god knows how long and, you have successfully emailed those lists numerous times with some good results to show for it and you want to let others profit from your lists whilst making some money for yourself at the same time. Time to sell the emails you have collected. This is your first mistake, the email addresses which you have collected for your subscriber mail outs have been opted into YOUR list not another webmasters and well, the second that another webmaster buys this list from you the list itself becomes pure unadulterated Spam, nothing more, nothing less.Of course, you don’t have to sell the list, you could offer the list up for trades however, the same thing applies, the second your mailing list changes hands that list not only becomes worthless to the person who has purchased it but, in effect, the list has now become worthless to you.
Adult Opt In Email Lists.
To make a long term profit from your opt in mailing lists the one thing that you should ensure is that the list you have remains clean and, more importantly than that, remains private, if you have spent several years collecting these email addresses why would you turn the revenue potential of them in to nothing less than worthless overnight? Keep the lists as clean and as private as possible, the next time a sponsor opens a paysite that is on the same topic as your mailing list you can send your opt in mailer to your database and profit from the unexposed site.Adult Opt In Mailing Lists Overview.
When all is said and done, as mentioned above opt in adult mailing lists are a very hard to find commodity and, if you have a list for a specific niche or market the list becomes even harder to find, keep your list as clean as possible and ensure that you and only you use the opt in mailing list. By keeping the email addresses you have collected out of the grasp of other webmasters you have the potential to make revenue from that list for as long as you maintain it however, all of your hard work can be undone overnight if you sell the list to the wrong webmaster. In short, if someone opts in to a mailing list owned by you, make sure you are the only person who mails them from that list otherwise, you have indirectly spammed that email address.Article written by Lee
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Adult Employment Vacancies
For some the prospect of being able to work for another company online is something that they may ultimately want to pursue however, just how do you go about finding work for one of the many adult companies and, more importantly, how can you ensure that you have a better chance of being hired for the job once you find the position you would like to have at the company?
Online Adult Employment – Job Types.
Working in the adult industry can take many forms however, the most commonly perceived adult industry job is that of a model but, what about other online job vacancies such as graphics designer, marketing manager, sales director, and webmaster support representative, just how do you find out what companies are hiring and more importantly, what adult employment vacancies they have.Adult Employment Agencies.
For many webmasters the chances of finding employment in the adult industry at a ‘regular’ online employment agency such as monster.com may seem impossible however, that said, many of the larger companies have realized the value of the mainstream employment agencies and, as such are now advertising on these sites for their staff but where else can you look? Well there are actually several adult industry employment sites that adult webmasters can look at to find their ideal job for example Adult Staffing, Sexy Jobs and, Adult Help Wanted in addition to several smaller sites operated by companies such as Cybererotica.Improving Your Employment Chances.
So now you know where to look for adult employment opportunities what can you do to ensure you have a greater chance of being hired? Well as with the mainstream bricks and mortar job market having a good curriculum vitae (CV) can be a good start, ensure you keep your CV regularly updated and that it contains pertinent information for the type of job vacancy you are looking for in addition, often the first method of contact you will make with these potential employers will be via email or cover letter, make sure that you spend some time to write a letter that is not only noticeable but, interesting and, more importantly, grammatically correct. Demonstrate in this first stage of contact with your potential future adult employer that you take pride in your work and, you might just get bumped to the top of the ‘must see’ applicants.Adult Jobs – Overview.
Many webmasters forget that there is more to the online adult industry than being able to party with the best of us and, whilst this does form a chunk of the industry overall it is not conducive of you further enhancing your online career, take the time to investigate all of the avenues available to you and, most importantly, make sure you choose a job that you not only want to do but one that you will enjoy, your reputation is the one thing that a potential adult employer will take into consideration, if you have had several previous jobs all lasting for short periods of time, it wont look as good to them as if you have only had a couple of jobs for a lengthier time frame. Most of all remember that whenever you contact a company looking for employers, make sure you are prepared and professional even if it is just sending them a quick email asking for further information.Article written by Lee.
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What On Earth Is CGI?
Let’s unlock a little bit of the mystery about something called CGI. If it helps any, CGI means Common Gateway Interface.
This is a method which is used to swap data between the server (the hardware and software that actually allows you to get to your web site) and a web client (your browser). CGI is actually a set of standards where a program or script (a series of commands) can send data back to the web server where it can be processed.
Typically, you use standard HTML tags to get data from a person, then pass that data to a CGI routine. The CGI routine then performs some action with the data.
Some of the more common uses of CGI include:
Guest books – The CGI routine is responsible for accepting the data, ensuring it is valid, sending an email acknowledgement back to the writer, perhaps sending an email to the webmaster, and creating the guest book entry itself.
Email Forms – A simple CGI forms routine just formats the data into an email and sends it back to the webmaster. More complicated routines can maintain a database, send an acknowledgement and validate data.
Mailing List Maintenance – These routines allow visitors to subscribe and unsubscribe from a mailing list. In this case, the CGI routine maintains a database of email addresses, and the better ones send acknowledgements back to the visitor and webmaster.
A CGI routine can be anything which understands the CGI standard. A popular CGI language is called PERL, which is simple to understand and use (well, compared to other languages). PERL is a scripting language, which means each time a PERL routine is executed the web server must examine the PERL commands to determine what to do. In contrast, a compiled language such as C++ or Visual Basic can be directly executed, which is faster and more efficient.
Okay, in a nutshell (and greatly simplified), here’s how it works:
1) You (the webmaster) specify a form tag which includes the name of the CGI routine.
2) You create HTML tags which retrieves data from your visitors.
3) Each of the input tags includes a variable name. The data which is retrieved from the visitor (or directly set if the tag includes the “hidden” qualifier) is placed in the variable name.
4) When the visitor presses the “submit” button, the CGI routine which was specified in the form tag is executed. At this time, the CGI routine “takes control”, meaning the browser essentially is waiting for it to complete.
5) This CGI routine can get data from variable names. It retrieves the data and does whatever action is required.
6) When the CGI routine finishes, it returns control back to the browser.
Some important things to remember about CGI routines:
You can install CGI routines on your own site if your host allows it http://www.webair.com is an example of a web host which allows for CGI routines. Some web hosts do not allow you to install your own routines but do provide some pre-written ones to you. If these are not sufficient for your needs, you can find a remote hosting service to provide the necessary functions.
Generally, if you install your own routines they must be installed in the cgi-bin directory of your site. This is a special location which allows scripts and programs to be executed.
CGI routines work best on Apache-style servers. Windows NT and Windows 2000 does support CGI, but it tends to be slow and problematic.
If you use a remote hosting service, you must remember that although they appear to be giving you this for free, you are actually paying a price. Usually they want to display advertisements, although some of them actually take visitors away from your site.
When you write a CGI routine, you have the choice of a scripting language like PERL or a compiled language such as C++ or Visual Basic. Anything which can execute on the web server is acceptable.
I hope this short introduction to CGI has cleared up some of the mystery.
Article written by Lee
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Protecting Your HTML Code With JavaScript
We all know that source code theft is wrong and covered by copyright never the less some webmasters will inevitably try to steal the work that the honest ones amongst us create.
Unfortunately, there is no sure fire way to stop people from stealing our HTML code but, we can make it hard for them.
The following JavaScript coding, when placed in your <body> tag can make it harder for the opportunistic webmaster to steal your coding.
Simply copy and paste everything below into your body tag and change the text in the var message=”” field.
<!–Start Copy–>
<SCRIPT language=”JavaScript”>
<!–
var message=”Copyright 2000 by Your Site. WARNING ! All content contained within this site is protected by copyright laws. Unauthorized use of our material is strictly prohibited.”;
function click(e) {
if (document.all) {
if (event.button==2||event.button==3) {
alert(message);
return false;
}
}
if (document.layers) {
if (e.which == 3) {
alert(message);
return false;
}
}
}
if (document.layers) {
document.captureEvents(Event.MOUSEDOWN);
}
document.onmousedown=click;
// –>
</SCRIPT>
<!–End Copy–>Whilst this is not a sure fire way to stop the occurrence of HTML theft as mentioned already it will deter those webmasters who perhaps were there for the simplistic reason of viewing your source code.
Article written by Lee
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Undeveloped Domains – Put Them To Use
Often when searching for new domain names, i come across what should, in theory be a golden opportunity only to find, the domain itself has already been registered and, whilst this in itself is annoying, what is even more annoying is that the domain 404’s when typed into the browser window.
The mere fact that someone else, a webmaster no less, has thought about purchasing the same domain as what you may have means there is already value in that domain and, more importantly, you have potentially lost a sale.
So how can we capitalize on this potential lost traffic from the off-set? That is what we will look at in this brief article.
The first thing we need to do in order to start making some additional potential profit from our domain is to create a ‘generic’ holding page until such time that we have the time or, funding, to develop the site we had intended to place on our new domain name.
This holding page can take many forms depending on the type of traffic you are hoping to target with the domain itself. Ideally, you will want to have as much choice for the surfer (or webmaster) on this holding page as you can so, you need to assess the nest types of sites to use, the best use of the traffic no matter how small it could be and, more importantly, the best way to maximize your sales potential.
One good way of doing this is to split the page into three sections, two equal sized sections at the top portion of the page and, one smaller portion towards the very base of the page designed, almost like a footer.
In the two top portions you should equally distribute both surfer orientated and, webmaster orientated links both of which need to be clearly separated.
For example, the left side of the page take all of your top converting paysites and list them by niche, they don’t have to have fancy or heavy graphics, text links will suffice for now as this is only a ‘temporary’ page.
On the right hand side of the page place some of your webmaster referral linking codes with a brief description, remembering that not only surfers could hit this page but webmasters themselves.
On the ‘footer’ portion of the page, the most important section, you should put your contact details, ideally an email address and, if the domain warrants, details of how you can be reached by instant messenger. The reason for the email and instant messenger details is a simple one, if a webmaster REALLY wants the domain that you have, he, or she, might just make you an offer on it and, if they have no way to get in touch with you then, you have just lost an offer on a domain that you might not get around to using for months.
of course, in addition to utilizing the traffic you have on the domain you can also use this holding page to generate more traffic, for example, placing a banner or button exchange code on the site or, perhaps a counter. The possibilities to generate traffic to these pages are limitless depending on how you use the holding page itself.
Well, that’s the basics of domain holding pages explained and, hopefully you will have realized that no matter what you plan on doing with your new domains, after your host has added them to your server, the next thing you should do is to create a generic holding page that you can upload into the rot of the domain name and, who knows, you might end up making some money a little sooner from that unused domain name.
Article written by Lee
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Obscenity – Put It To The Test
Regardless of how long any of us have been an adult webmaster we all need to be
aware of obscenity laws and, in particular how they affect our businesses
whether we think a hardcore photoset is ‘obscene’ or not ultimately, if you get
taken to court on obscenity charges the one thing you should be aware of is how
the courts will decide whether the images you are using will be classified as
obscene or not.Testing Obscenity – The Miller Test.
The Miller test was developed in the 1973 court case of Miller vs. California
and in comprises of three parts ALL of which MUST be satisfied on order for
something to be deemed obscene by the courts. The Miller test is the ‘official’
method used by the United States Supreme Court for determining whether an
expression or a speech can be determined as obscene and, if deemed obscene, it
is not protected under the First Amendment and is therefore prohibited by law.The Miller Test – Part One.
Part one of The Miller Test states something may be obscene if ‘the average
person, applying contemporary adult community standards, would find that the
work, taken as a whole, appeals to the prurient interest’ In essence, this
means that if the ‘average’ person on a jury or on the bench finds the work to
be deemed obscene then, it is. However for the court to rule something as
obscene it also has to be deemed obscene by the standards set in part two and
part three below.The Miller Test – Part Two.
Part two of The Miller Test states that something is potentially obscene is
‘the average person, applying contemporary adult community standards, would
find that the work depicts or describes, in a patently offensive way, sexual
conduct’. Basically this is saying that if the images or speech is something
which is not practiced in a manner befitting your local community standards
then again, it may be obscene. However, as with part one of The Miller Test for
a court to find something obscene it needs to fall below the standards in part
three below.The Miller Test – Part Three.
Part three of The Miller Test states that something is potentially obscene if,
‘a reasonable person would find that the work, taken as a whole, lacks serious
literary, artistic, political, or scientific value.’ This is pretty much where
you could potentially come unstuck after all, everyone has different sexual
tastes and because of this, just because something that may be widespread such
as ‘bare backing’ (to use as an example) could potentially be considered as
obscene if you happen to have a jury who are devout practicers of safe sex.The Miller Test – Overview.
In essence The Miller Test is a useful guideline for webmasters when it comes
to operating our sites and specifically, when it comes to choosing the types of
content we utilize on them however, for the most part The Miller Test itself is
outdated. Since the early 70’s when this test was devised there have been many
sexual practices that were once deemed obscene that have become more a part of
everyday life and accepted in to society as whole thus, what once would (or
could) have been deemed obscene would no longer be in the same sense as
something that may be deemed obscene today could be found not to be in 5 years
time.Article written by Lee
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Why Cant I Get Indexed By The Search Engines?
Unfortunately, this is an all too common question. If it makes you feel any better, you’re not the only one frustrated about the length of time it takes to be indexed, or the many pitfalls involved. It often takes anywhere from two days to as much as six months to be listed on a search engine. For example, last month Excite finally updated its index for the first time since last August! Luckily, Excite is the most extreme case lately, but waiting several weeks to a month can also be extremely frustrating especially when your livelihood depends partly on these search engines.
The Web Position Submitter report will give you current time estimates for each engine so you’ll know what to expect. However, an engine at any time could choose to delay their indexing beyond the “norm” for maintenance or other reasons. On the flip side, you could get lucky and submit just a couple days before an engine does a complete refresh of their database. Therefore, submission times can never be an exact science since we’re all ultimately at the mercy of the engine.
If you’ve submitted your site and have waited the estimated time to be indexed and there’s still no listing, what do you do now?
Here are 16 tips that should help you solve this problem:
1. First, be sure you’re not already indexed but just don’t know it. Unfortunately, none of the major engines are kind enough to e-mail or notify you as to if and when you’ve been indexed.
The method to determine if a page or domain has been indexed varies from one engine to another, and in many cases, it’s difficult to tell for sure. Never assume that you’re not indexed just because you searched for a bunch of keywords and you never came up in the first few pages of results. You could be in there but buried near the bottom.
In addition, it’s not very practical to check the status of a number of pages on each major engine each week. Fortunately, Web Position has a URL verification feature in the Reporter that makes this process much easier. Each time you run a mission, it will report which URLs exist and do not exist in each engine. If you’re using Web Position and are not finding your URLs after submitting, be sure to see this page for common pitfalls to watch out for:
http://www.webposition.com/urlnotfoundhelp.htm
2. Make sure you have uploaded the pages to your site before submitting them. This one seems obvious, but submitting a page that does not exist or submitting with a subtle typo in the URL is a goof we might all make at one time or another. If you’re using Web Position’s Submitter, there’s a checkbox on tab 2 that forces Web Position to verify that all your URLs are valid before submitting them.
3. If you have information inside frames, that can cause problems with submissions. It’s best if you can create non-framed versions of your pages. You should then submit the non-frames versions of your pages which can of course point to your framed Web site. Alternatively, you can enter your relevant text within the NOFRAMES area of a framed page which most search engine spiders will read.
4. Search engine spiders cannot index sites that require any kind of registration or password. A spider cannot fill out a form of any kind. The same rule applies regarding indexing of content from a searchable database, because the spider cannot fill out a form to query that database. The solution is to create static pages that the engines will be able to find.
5. Dynamic pages often block spiders. In fact, any URL containing special symbols like a question mark (?) or an ampersand (&) will be ignored by many engines.
6. Most engines cannot index text that is embedded in graphics. Text that appears in multimedia files (audio and video) cannot be indexed by most engines. Information that is generated by Java applets or in XML coding cannot be indexed by most engines.
7. If your site has a slow connection or the pages are very complex and take a long time to load, it might time out before the spider can index all the text. For the benefit of your visitors and the search engines, limit your page size to less than 60K. In fact, most Webmasters recommend that your page size plus the size of all your graphics should not exceed 50K-70K. If it does, many people on dial up connections will leave before the page fully loads.
8. If you submit just your home page, don’t expect a search engine to travel more than one or two links away from the home page or the page that you submitted. Over time they may venture deeper into your site, but don’t count on it. You’ll often need to submit pages individually that appear further down into your site or have no link from the home page.
9. If your Web site fails to respond when the search engine spider pays a visit, you will not be indexed. Even worse, if you are indexed and they pay a visit when your site is down, you’ll often be removed from their database! Therefore, it pays to have a reliable hosting service that is up 99.5% of the time. However, at some point a spider is going to hit that other 0.5% and end up yanking your pages by mistake. Therefore, it pays to keep a close eye on your listings.
10. If you have ever used any questionable techniques that might be considered an overt attempt at spamming (i.e., excessive repetition of keywords, same color text as background, or other things that the Web Position Page Critic warns you about), an engine may ignore or reject your submissions. If you’re having trouble getting indexed in the expected amount of time, make sure your site is spam-free.
11. If your site contains redirects or meta refresh tags these things can sometimes cause the engines to have trouble indexing your site. Generally they will index the page that it is redirecting TO, but if it thinks you are trying to “trick” the engine by using “cloaking” or IP redirection technology, there’s a chance that it may not index the site at all.
12. If you’re submitting to a directory site like Yahoo, Open Directory, NBCI.com, LookSmart, or others, then a human being will review your site. They must decide the site is of sufficient “quality” before they will list it. I recommend you read the submission guide on the directory tab of the WebPosition Submitter. It contains tips to improve your chances of obtaining a good listing on these directories.
13. A number of engines no longer index pages residing on many common free web hosting services. The common complaint from the engines is that they get too many “junk” or low-quality submissions from free web site domains. Therefore, they often choose not to index anyone from those domains or they limit submissions from them. It’s always best to buy your own domain name (very important) and place it on a respected, paid hosting service to avoid being discriminated against.
14. Some engines have been known to drop pages that cannot be traveled to from the home page. HotBot has been rumored to do this. You may want to consider submitting your home page that links either directly or indirectly to your doorway pages.
15. Make sure you’re submitting within the recommended limits. Some engines do not like more than a certain number of submissions per day for the same domain. If you exceed the limit, you may find that all your submissions are ignored. Fortunately, WebPosition’s submitter will warn you regarding current limits and recommend you stay within them. Some submission consultants feel it is dangerous to submit more than ONE page a day to a engine for a given Web site. For those who wish to be ultra-conservative in their approach, the Web Position Submitter includes a checkbox to limit submissions to one URL per day per engine.
16. Last but not least, sometimes the engines just lose submissions at random through technical errors and bugs. Therefore, some people like to resubmit once or twice a month for good merit in case they do lose a submission. Certainly if you’ve followed all the “rules” and are still not listed, re-submit! Sometimes a little persistence is all that’s needed.
If any of the above scenarios apply to your submission, you should make the necessary adjustments and re-submit. If that still does not work, you should consider e-mailing or calling the search engine and asking them politely why you have not been indexed yet. Sometimes they will reply back with “Sorry, there was a problem with our system and I’ve now made sure you’ll be indexed within the next couple days.” Or, sometimes they’ll tell you why you were not indexed. In other cases, they will ignore your e-mail and you’ll have to keep e-mailing or calling them until they respond. Still, it’s definitely worth the effort to get your site listed with the major engines assuming you also take the time to optimize your pages so you’ll achieve top rankings.
Article written by Lee
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Search Engine Optimization, Is It Worth It?
One of the trendiest takes on Internet marketing these days seems to be the notion that securing top search engine rankings “no longer works.” Where it started, I have no idea.
But rarely does a week go by when I don’t see one or more Internet marketing “experts” claiming that search engine positioning is largely a waste of time and should not be a primary focus of Website owners.
Well, as the saying goes, “there are two sides to every story.”
But let’s not make this article about my side, or your side, or anyone else’s side. Let’s forget about my opinion and other “expert’s” opinions and stick to the indisputable facts, as reported by highly credible third party sources:
According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.
According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find Websites.
In a study released by ActivMedia Research in September 1999, Search Engine Positioning was ranked as the #1 Website promotional method used by eCommerce sites.
And look what I just found in the April 2000 issue of Target Marketing Magazine.
“Top Ways Websites are Discovered”Banner ads: 1%
Targeted email: 1.2%
TV spots: 1.4%
“By accident”: 2.1%
Magazine ads: 4.4%
Word-of-mouth: 20%
Random Surfing: 20%
Search Engines: 46%
You’ve now seen the numbers and know that search engine promotion is very much alive and kicking. But let’s take this a step further. Let’s talk about the *quality* of prospects coming to your Website through search engines as opposed to other advertising mediums.
Every time your potential customers use the search engines, they qualify themselves as *hot prospects* by conducting searches on keywords that are directly related to your product or service. Their choice of keywords is proof that they have a genuine interest in what you offer. These people spend their valuable time exploring the search engines for your type of product or service.
Think About That.
They didn’t stumble upon one of your ads, or wander past a hyperlink to your site. And they didn’t get a banner ad thrown in their face. They made the *decision* to actively search the keywords that brought them to YOUR Website. And when they get there, they are ready and willing to do business with you. At the very least, they’re seriously considering it and, that’s the most powerful sales tool you can have!But merely getting your Website “indexed” or listed in the search engines is not enough. In order to get any significant traffic from the search engines, your Website must be listed within the top 30 search results (preferably the top 20).
Very rarely will anyone look beyond the first 30 results returned from a search. This makes perfect sense because the most relevant sites are always listed at the top. So if your prospect doesn’t find what they want within the first 20 to 30 listings, they’ll simply do a new search.
If your site falls anywhere below the 30th listing, you don’t stand a chance against anyone in the TOP-20. Hence, it should be your goal to achieve Top 20 positions.
How Do You Get Your Website Listed In The Top 20?
1) You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.)2) You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have several verifiable clients that currently have multiple Top 20 rankings).
3) You can do nothing at all. But as you’ve seen from the third party statistics referenced above, search engine positioning is something you can’t afford to ignore.
Whatever choice you make, I hope that your eyes have been opened to the tremendous profit potential that exists with top search engine placement.
Article written by Lee
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Are Your European Surfers Male Or Female?
In Europe, the domain of the Web still belongs to the younger generation, with nearly 80% of European surfers under the age of 30. This is not surprising, as Europe is culturally quite different from the US.
The older generation in Europe has typically been slower to adopt new technologies and habits compared to their American counterparts, and we can’t see this trend changing anytime soon. Cultural differences will limit Internet penetration among the older age groups.
Female Internet usage still lags in Europe, with slightly more than 20% of Web users being women. Although this difference is less pronounced in the UK, on the Continent, males still dominate the Web scene.
Our Target Audience
What does this tell us? Well, first of all, it tells us that the European audience is growing more and more each and every day but, we already knew that, what we didn’t know however, until now, was just what percentage of European surfers could be persuaded to buy porn memberships or related goods from one of our sites.
Most paysite owners will tell you that, on average the ages of their members range from 25-30 and, as such, the European market could potentially supply a vast majority of these signups if, they got the overall balance of their sites right.
The Solution
As you should already know by now, the European porn surfer has different expectations to its US counterpart, they wont give out personal information as readily as American surfers, this includes their email address so, this rules out sending them to ‘For Free’ programs, they are also getting really pissed-off at having to download dialer programs to access porn, heck, the average phone bill in Europe is almost double what it is in America, why antagonize these people even more? They know they are overlooked when it comes to porn surfing so we need to stop neglecting these surfers, get a site translated into a foreign language, broaden your horizons, tap into an as yet ‘untamed market’ I feel certain that if you take a few basic steps your bottom line can be increased significantly, it all comes down to this…..
Do you have the balls to try something new?
Article written by Lee.
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