• Basic Bookkeeping For Adult Webmasters

    Date: 2011.02.21 | Category: Forms & Contracts | Response: 0

    Knowing how much you are spending on expenses for your online enterprise each month can be a very powerful tool. Taking out that shoe box at the end of the year and giving it to the Accountant is one way. But a very simple bookkeeping system can provide you with exactly how much you made each month after all expenses. In this article I will provide you with the knowledge to setup a simple system to track your revenues and expenses. Not only will you then know exactly what your Net Income or Loss is each month but at the end of the year you will have a nice neat little package to hand your Accountant. Which will result in lower accounting fees at tax time.

    The first thing you need to do is find a way to file all receipts. Your receipts are the backup for all your transactions. Go to your local office supply store and buy an accordion file labeled with monthly slots. Each time you receive a business related receipt, file in correct month. Remember you need to file all your receipts for your numbers to be accurate. When you receive an email receipt for content or hosting print it out and file it. File sponsor cheque stubs, credit card receipts, ISP bill, etc. At the end of each month take out all your receipts and divide into revenue and expenses. Remember you must have a receipt in order to claim the expense. The receipt should show the detail of the purchase, vendor, amounts and date. Ensure that the expenses are needed or used to generate revenue for your business.

    Now the next step depends on how much detail you would like.
    Revenue-Expenses=Net Income or Loss. For a quick snapshot of the month add up the revenue receipts, staple all receipts together and put the total on the front either adding machine tape or handwritten. Repeat with all your expense receipts. You can put a quick summary of the month in a spreadsheet program. Or for a very small investment you can setup a computerized tracking system. I recommend buying a very inexpensive software such as Quicken. Most major banks, credit cards and even paypal are setup to download transactions to Quicken. You can purchase the Personal Finance version of Quicken for around $70. There are several other inexpensive personal finance software packages that you can purchase that will work as just well. But I personally prefer Quicken. The software you choose will have a list of business accounts already setup. For an adult enterprise you will need to customize the account names. This is very easy and quick to do. Add in accounts for content purchase, hosting, isp, traffic purchase, etc.

    Once a week you will open up your program download your transactions from your bank account, credit card, paypal etc. If you have an expense that you pay cash for you will need to add that transaction in. I am assuming that all your sponsor cheques are being deposited into a bank account or paypal. If you receive a check and cash it, manually add the transaction in. After you have finished entering your transactions for the week ensure that the receipts that you have balance to what you have entered in the software.

    You will be amazed at how simple it is to use a software package such as Quicken to track your revenue and expenses. These software packages come with pre-made report tools. Such as income statement, analysis of expenditures, cash flow projections. You can even setup budget numbers for your business.

    If your business consists of a lot of transactions in a month you might want to consider using a bookkeeping/accounting service. There are many online and locally owned businesses that charge a very low rate for doing small business bookkeeping. Remember you don’t need an Accountant to do general bookkeeping. Many small business owners think they need an Accountant to do the monthly bookkeeping. This could result in unnecessary fees. Depending on the size of your enterprise and your passion for numbers sometimes employing a bookkeeper to do the data entry can be a blessing! Most bookkeeping providers will even provide customized reporting based on your needs.

    Article written by Lorna

  • Building A Surfer Trap – Stage 5

    Date: 2011.02.21 | Category: Traffic | Response: 0

    So we hit stage 5 in this surfer trap tutorial.

    It was brought to my attention this morning that we never added any ALT tags to our single FPA link so, in a change to the planned tutorial I am going to touch on this stage as, once the search engines get to our surfer traps this is going to be a crucial aspect on how highly we get ranked.

    So what’s next?

    Ok, now what you have to do is go back to manually editing the FPA’s (All of them!)

    What you need to do is this…

    Take the Multi-Site FPA first then, on ALL of the links that lead to the single site FPA’s you need to add the ALT tag. Again, in the same way as we did originally however, instead of using this tag on the images we will use this on the actual TEXT of the link so, for example the link which may be:

    ‘Voyeur Porn’ leading to the FPA you have for the Voyeur niche in the HTML coding will already look like this:

    <a href=”mydomain.com”>Voyeur Porn</a>

    Will get turned into:

    <a href=”mydomain.com” ALT=”More Niche Related Keywords”>Voyeur Porn</a>

    The reason we are going back over these links now and not earlier on is because you should hopefully have started to get a small amount of traffic from your counter impressions. These counters are virtually ALWAYS being crawled by the search engines due to the amount of people linking to them so, by optimizing our site at this stage, it makes it less work in getting into the search engines.

    One other thing that we can now start to do (as we did a couple of stages back) is to create some more HTML pages with some tables on them, however, these will be HTML pages on their own with no images on them. Again however, you should make them 4 columns across and two rows high.

    What you want to add into these tables are NICHE links so for example, taking the TEEN niche we would make eight links like:

    Teen Sex
    College Girls
    Erotic Teens
    Teen Porn
    Etc
    Etc
    Etc
    Etc…

    You should do this for each of the MAIN niches so you would have a table for Teen, Gay, Mature, Asian, Ebony, Fetish and one for General and again, these should link to the NICHE FPA’s that you already have created.

    These tables will be used for another console on our surfer trap however, before we implement this console we are going to have some fun with them.

    Article written by Lee

  • Domain Name Registration Services What To Look For

    Date: 2011.02.22 | Category: Domain Names | Response: 0

    Once upon a time, if you wanted to register a domain name, you could only do it by visiting Network Solutions at http://www.networksolutions.com/ and paying them whatever they asked for, about $35.00 per year.

    Then ICANN, http://www.icann.org/, The Internet Corporation for Assigned Names and Numbers (ICANN) that is the non-profit corporation that was formed to assume responsibility for the IP address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. Government contract by IANA and other entities, decided to change the rules.

    The initial testing phase of the new competitive Shared Registry System for the .com, .net, and .org domains quietly began to take place in April of 1999.

    It started with five participants who were the first to implement the new system for competition in the market for .com, .net, and .org domain name registration services.

    Previously, registration services in the .com, .net, and .org domains were provided by Network Solutions, Inc. under an exclusive contract with the United States government.

    In the two years since this program began, things have really changed.

    Just this last week, ICANN reported that two of their registrars, Tucows and New York-based Register.com, had recorded more new registrations for Top Level Domains (dot-com, dot-net and dot-org) than VeriSign’s Network Solutions.

    This marks the first time ever that VeriSign’s Network Solutions was out-sold by any of the registrars and signals that their past dominance of domain name registration is certainly fading.

    Why?

    Because besides others being allowed to make domain name registrations, these new registrars are also cutting prices.

    The Rules have most certainly changed.

    The Shared Registration System (“SRS”), ICANN’s accredited registrars program, allows people to submit application to become a registrar along with a non-refundable $1000 filing fee.

    After someone is accepted into the program then they must pay a yearly fee of $5000 to maintain their status as an accredited registrar.

    This situation has created a very competitive environment which can only be beneficial to all of us as the price to register a domain name has fallen like a rock from a very tall building.

    However, if you plan to register a new domain name using a virtual unknown registrar, make certain they do indeed have the legal accreditation from ICANN by visiting the ICANN web site and viewing their posted list of ALL accredited vendors:
    http://www.icann.org/registrars/accredited-list.html

    It will only take you a few moments to make sure you are dealing with a reputable vendor of domain names. Those few moments will make the entire process legal and worry-free.

    Article written by Lee

  • SMS Marketing To MMS Marketing – WAP Billing Solutions

    Date: 2011.02.24 | Category: Billing Solutions | Response: 0

    MMS Billing (Multimedia Message Billing) is going to be one of the next huge leaps forward for the online industry’s, with more and more surfers firing up their cell phones to visit our sites and properties we need to start looking at the ways in which we can ultimately bill these types of customer and this is where MMS Billing comes into play.

    MMS Billing – What Is It?

    MMS Billing is a method of charging surfers using cell phones for access to your sites and services. Much like how the SMS Billing model works however, rather than solely billing for text or images, you can utilize MMS Billing on a wide range of rich media applications including movies, sound and, flash applications.

    MMS Billing – What Are The Costs?

    The costs for MMS Billing can vary greatly depending on your MMS Billing provider however, as a rough guideline, you can expect to pay anywhere between $0.10 and $0.50 per purchase through the MMS Billing method.

    MMS Billing – An Overview.

    MMS Billing is still in its infancy across the internet however, with more and more sites becoming WAP enabled and, more and more surfers turning their cell phones on to browse our websites this billing model will soon grow to what the current SMS Billing model is today.

    Article written by Lee

  • Adult Industry Standards – What Are They Exactly?

    Date: 2011.02.21 | Category: General | Response: 0

    For some, the term ‘industry standards’ might seem like an oxymoron and, in such a wide spread global industry this might just be the case, the adult industry is not regulated in any way shape or form however, this term is thrown around with the best of them.

    In this article we will take a quick look at some of the ‘standards’ which have been set and, for the most part, seem to be accepted across the online adult industry as a whole.

    Industry Standards – The Basics.

    ‘Industry Standards’ are, in effect a set of guidelines or rules by which any person operating a business in a specific sector operate by. These may range fro charging a standard price for a product, operating in a certain way or something else. Most industries have their own set of specific ‘standards’ which are usually upheld regardless of whether they are actually written in law, as regulations, rules or, unwritten, unspoken standards.

    Adult Industry Standards – The List.

    This is a list of the 4 most common ‘Adult Industry Standards’ that webmasters would seem to operate their businesses towards, these are not ‘official’ industry standards more general operational guideline which are accepted as the ‘norm’ in our industry.

    1) Adult Webmasters should use ‘legal’ content.
    2) Adult Webmasters should abide by the rules of the sponsors they use.
    3) Adult Webmasters should not promote ‘child pornography’ or imply the promotion of the same.
    4) Adult Webmasters should operate their business within the scope of the law.

    Taking the above four items into account, there of course, other standards by which webmasters already self-regulate to some extent for example, you shouldn’t steal other webmasters work, content, bandwidth (through hotlinking), etc. However, other than the four primary ‘unwritten rules’ above there doesn’t appear to be any special ‘code of practice’ to which webmasters should or even, can adhere to.

    Taking the above information one step further, lets take a quick look at the adult industry sponsors, almost all of them have a different variation of their Terms and Conditions however, implied or otherwise, most of them tend to stick within the confines of the details already mentioned above. This in itself can lead webmasters into some troubles for example, promotion of sites, most sponsors have unwritten rules about what webmasters can and cant do to promote sites, no spamming paysites, no misleading links but, again, there are no ‘set’ rules that any two sponsors seem to say in the exact same manner.

    Adult Industry Standards – Self Regulation.

    We all know by now (at least those of us whom have been doing this for a few months) that the adult industry is pretty much self regulated and, whilst this is almost certainly a good thing it can also lead to complications. For example, ‘Webmaster A’ does something to promote a site that they got permission to do whilst, ‘Webmaster B’ does the same thing without having permission. in this instance, more often than not ‘Webmaster B’ will the one who gets their name blackened in the industry. it would also seem that, whilst those webmasters who have a long standing in the industry are capable of getting away with certain things, others, who perhaps have seen things done, when they try the same they get ridiculed.

    Adult Industry Standards – Overview.

    As ‘Adult Webmasters’ and, i would like to stress the ‘Adult’ part of that job title we have a lot of information thrown at us from the very first day of joining this industry, how we choose to use that information is up to us on an individual basis. That said, until the ‘standards’ are set on a level playing field i cant help wondering what effect, negative or positive our own style of self regulation is having on our associates and peers, does it help that we can go to message forums and call sponsors, hosts, other webmasters cheats? or, does this hinder our industry on a much wider scale?

    One thing is for certain, if i were a journalist writing a report on the adult industry as a whole, i don’t even think i could write about the actual ‘business’ side of things after all, we all run our businesses as we see fit and, at the same time, read the rule book that would at least, for the time being, suit us as individual business owners.

    Article written by Lee.

  • Mirroring Adult Sites – Stage Three

    Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

    So we hit stage three of our tutorial in this stage we are going to make some pages for our top 5 AVS systems. However, as we did in the last tutorial with the new TGP galleries we created we are going to use the same content and same pages that we have already built. On with the tutorial…

    Anyone who build AVS sites will know that you need to have a standard site layout. This usually consists of an entry page (or a warning page), a navigational page (or in our case our menu.html page) and some gallery pages.

    So the first thing we need to do is open up the warning page. Once this page has been opened we now need to do some editing of the page, what I would suggest is moving the warning text to the lower half of the page and at the top making some ‘juicy’ sales text, depending on the niche you are targeting with this site you may also like to add a couple of the original thumbnail images at the VERY top of your page however, these should NOT be linked to the full size image.

    Once you have edited your page to a reasonable standard for the AVS you now need to save this page in the /FreeSite/AVS/ folder that you originally created on your HD. I would suggest saving the page as something like avs1.html or the name of the AVS you will be using this page for.

    Once you have done this you now need to duplicate this page but save it as a different name in again, in the /FreeSite/AVS/ folder so you will end up with avs1.html, avs2.html, etc.

    At the moment these AVS pages have no AVS script on them so, we need to visit the AVS system we are going to be using and fill out the details to have the AVS generate an AVS signup page script for us. Once we have the coding that the AVS provides we now have to place this on our avs1.html page. You should repeat this for each of the AVS’s you wish to use and save each instance of the generated AVS script to a separate AVS*.html page.

    be aware, that when you are putting your information into the AVS to generate the script, you should enter the ‘members area url’ as the page we created for our navigation so, the AVS script location will be /FreeSite/AVS/avs1.html and, the members area page will be, /FreeSite/Menu/menu.html.

    Once you have placed the script on our avs.html pages you should now have the following sites ready:

    1) 50 Pic Free Site With Pics On HTML Pages.
    2) 5 TGP Galleries With Pics On HTML Pages.
    3) 5 AVS Entry Pages.

    Now we are starting to see how using one set of content can amount to a mass of sites all of which can be sending traffic to our sponsors and, to our surfer trap.

    This is where stage three of our tutorial ends however, in our next tutorial we will continue to make some more sites and in an effort to get some traffic we start to play with the ones we have currently created.

    Article written by Lee

  • Typography Know How

    Date: 2011.02.24 | Category: Writing | Response: 0

    Our web sites are nothing without content, and most content is comprised of simple text. Many web designers neglect to pay attention to their typography, and it shows. Proper typography varies based on where the text is and what purpose it serves. Although there are no rules etched in stone, there are a few general techniques that should be followed. Although some of these tips may seem elementary, many of them are not followed.

    Headings.

    Clearly, headings should be larger, by 1 or 2 font sizes, than your body text. You may consider bold, but be cognizant of the letter width. Arial Black, for example, may create letters too fat for your taste. When using colors, be sure the colors contrast well with the background color of your site. Black and dark gray do not contrast well, while black and white (or light gray) work quite well. Sometimes, even a simple color change can create useful headings.

    Also be sure to cascade your headings. A main heading, for example, would be larger than subheadings. This effect creates a sense of emphasis and flow to the information.

    Do not italicize your headings. Italics are meant to underscore particular content, but since the text is a heading and of larger size anyway, italics are redundant and often make the text difficult to read.

    Fonts.

    The default is Times New Roman, which works fine, but many think it is boring. I have experimented with Arial, Georgia and Verdana, and have found Verdana the most readable font face available. This is a personal preference, but fonts should be restricted to the above four to ensure compatibility between all users of your web site. If your user’s browser does not support your font choice, their browser will revert to its default. Since browsers have increased support for CSS, or Cascading Style Sheets, whenever possible, use CSS to define your fonts, rather than HTML’s <font> tag. Also, be sure to keep your font sizes large enough for visitors of all ages and eyesight’s.

    Stress Styles.

    Avoid using all capital letters within your text, as it makes it difficult to read and implies you are shouting at the reader.

    To stress words within your body text, decide on a format and stick with it. Some choose bold, while others choose italics or underline. My personal favorite is italics, but any of these can work well. Be careful when using underline, however, as it can be mistaken for a link. In addition, do not overuse these stress styles.

    Entire body text should not be bold. Bold, like italics, is used to emphasis words, and usually an entire body of copy should speak for itself in regularly styled text. I like to use CSS to space my body text out a little to increase readability.

    Article written by Lee

  • Geo Targeting – What Exactly Is It?

    Date: 2011.02.22 | Category: General, Promotion | Response: 0

    As the adult industry reaches further and further across the online global community we are beginning to realize the importance of our foreign surfers, gone are the days of shifting them off to a dialer site instead, we find more and more companies actually using geo-targeting techniques to filter and monetize this profitable traffic more but, how does geotargeting work and, more importantly, is it any good? They are the questions we will look at in this article.

    GEO::IP – The Basics.

    The Geo::ip module is a relatively simplistic database of IP addresses and, the matching country to which the IP address belongs. This means that the GEO::IP module can be used for a variety of purposes including automatically selecting the language and countries of your visitors, for credit card fraud detection, and for software export controls.

    Geo Targeting – The Basics.

    As described above, the GEO::IP module is what drives any and all forms of geographical location targeting system (geo targeting). Geo targeting is the method most commonly used in the adult industry to either send a surfer to a localized version of a paysite or, send them off to a dialer in an attempt to monetize them it works by checking either the surfers browser language, country ip address or, both of these.

    Putting Geo Targeting To Work.

    Despite what most webmasters may think about the complexities of geo targeting and the GEO::IP Module for Perl they are easy to use and implement and, furthermore, there are cost free and highly effective ways of using geo targeting on your sites to monetize your international traffic. Lets look at two easy free solutions for webmasters to geo target their traffic.

    JavaScript.

    Using JavaScript you could add the following code between your HTML <head> and </head> tags to redirect international traffic to a specific url on your server:

    <SCRIPT LANGUAGE=”JavaScript1.2″>
    <!– Begin
    if (navigator.appName == ‘Netscape’)
    var language = navigator.language;
    else
    var language = navigator.browserLanguage;

    if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
    else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
    else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
    else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
    else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
    else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
    else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
    else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
    else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
    else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
    else
    document.location.href = ‘english.shtml';
    // End –>
    </script>

    Php.

    Using .php you can add the following to your sites pages to redirect traffic based on their browser language.

    <?
    $user_lan = $HTTP_ACCEPT_LANGUAGE;

    if($user_lan==’de’) {
    ## German
    $redir_url = “http://www.germanlanguagepageurl.com”;

    } elseif($user_lan==’fr’) {
    ## French
    $redir_url = “http://www.frenchlanguagepageurl.com”;

    } elseif($user_lan==’it’) {
    ## Italian
    $redir_url = “http://www.italianlanguagepageurl.com”;

    } elseif($user_lan==’es’) {
    ## Spain
    $redir_url = “http://www.spanishlanguagepageurl.com”;

    ## US traffic or Rest of world not defined above
    } else {
    $redir_url = “http://www.yourmainpageurl.com”;

    }

    header(“Location: $redir_url”);
    exit;

    ?>

    As you can see from the above two examples, monetizing your international foreign traffic is a relatively easy step and, with the right sponsors to send this traffic to you will be able to reap the profits of countries that other webmasters are not targeting yet.

    Geo Targeting – Overview.

    When all is said and done geo targeting can be a cost effective way to increase your bottom line profits, whether using a free method as described above or, using one of the many filtering services available on the net you should start to monetize your global surfers. One thing you should also consider however is that far from sending your international traffic to a dialer you should search around and find a good mix of adult affiliate programs with a variety of localized paysites, this in itself will enable you to see just how much traffic you have been wasting by using dialers in the past and, it will also allow you to realize the full potential of your new found geo targeted adult traffic.

    Article written by Lee

  • What On Earth Is CGI?

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    Let’s unlock a little bit of the mystery about something called CGI. If it helps any, CGI means Common Gateway Interface.

    This is a method which is used to swap data between the server (the hardware and software that actually allows you to get to your web site) and a web client (your browser). CGI is actually a set of standards where a program or script (a series of commands) can send data back to the web server where it can be processed.

    Typically, you use standard HTML tags to get data from a person, then pass that data to a CGI routine. The CGI routine then performs some action with the data.

    Some of the more common uses of CGI include:

    Guest books – The CGI routine is responsible for accepting the data, ensuring it is valid, sending an email acknowledgement back to the writer, perhaps sending an email to the webmaster, and creating the guest book entry itself.

    Email Forms – A simple CGI forms routine just formats the data into an email and sends it back to the webmaster. More complicated routines can maintain a database, send an acknowledgement and validate data.

    Mailing List Maintenance – These routines allow visitors to subscribe and unsubscribe from a mailing list. In this case, the CGI routine maintains a database of email addresses, and the better ones send acknowledgements back to the visitor and webmaster.

    A CGI routine can be anything which understands the CGI standard. A popular CGI language is called PERL, which is simple to understand and use (well, compared to other languages). PERL is a scripting language, which means each time a PERL routine is executed the web server must examine the PERL commands to determine what to do. In contrast, a compiled language such as C++ or Visual Basic can be directly executed, which is faster and more efficient.

    Okay, in a nutshell (and greatly simplified), here’s how it works:

    1) You (the webmaster) specify a form tag which includes the name of the CGI routine.

    2) You create HTML tags which retrieves data from your visitors.

    3) Each of the input tags includes a variable name. The data which is retrieved from the visitor (or directly set if the tag includes the “hidden” qualifier) is placed in the variable name.

    4) When the visitor presses the “submit” button, the CGI routine which was specified in the form tag is executed. At this time, the CGI routine “takes control”, meaning the browser essentially is waiting for it to complete.

    5) This CGI routine can get data from variable names. It retrieves the data and does whatever action is required.

    6) When the CGI routine finishes, it returns control back to the browser.

    Some important things to remember about CGI routines:

    You can install CGI routines on your own site if your host allows it http://www.webair.com is an example of a web host which allows for CGI routines. Some web hosts do not allow you to install your own routines but do provide some pre-written ones to you. If these are not sufficient for your needs, you can find a remote hosting service to provide the necessary functions.

    Generally, if you install your own routines they must be installed in the cgi-bin directory of your site. This is a special location which allows scripts and programs to be executed.

    CGI routines work best on Apache-style servers. Windows NT and Windows 2000 does support CGI, but it tends to be slow and problematic.

    If you use a remote hosting service, you must remember that although they appear to be giving you this for free, you are actually paying a price. Usually they want to display advertisements, although some of them actually take visitors away from your site.

    When you write a CGI routine, you have the choice of a scripting language like PERL or a compiled language such as C++ or Visual Basic. Anything which can execute on the web server is acceptable.

    I hope this short introduction to CGI has cleared up some of the mystery.

    Article written by Lee

  • Billing Solutions For International Surfers

    Date: 2011.02.21 | Category: Billing Solutions | Response: 0

    We all know the lifeblood of the webmaster is to be able to accept credit cards for site access however, with the global markets emerging more and more, many webmasters still do not realize that they can accept credit cards from international countries at little or no extra cost to themselves or, their business.

    Presuming you already have your sites translated into a selection of global formats you need to make sure you can process foreign transactions and, these should be handled differently than regular US based credit card users however. This is what we will approach upon in this article.

    The main reason we own our businesses is to turn a profit and, from a profit making point of view is just how the details below will enable you to benefit your long term global business.

    The first step you need to take in order to correctly ‘charge’ your international customers is to ensure that you are sending them to the right language, after all, over 70% of internet users can not speak English, let alone read it. This is where having some geo-scripting comes in handy on your join page, the second the surfer hits this page he (or she) will be directed to a localized version of your join page.

    Now that you have the surfer on your join page you also need to ensure they have a variety of options available to them to actually finalize the purchase however, you should also ensure that, if they want to view your join page in another language, that they have this as an option too.

    Some alternate payment methods for your international customs could include one or more of the following, PayPal, JCB, Mastercard, Discover, Maestro, EuroDebit, Checks and, of course, a dialer.

    I would however use the dialer as a last minute option should their chosen method of payment not be accepted.

    Even though you may run a ‘recurring’ based site, you might not want to have your foreign surfers recur and risk having their card declined when it comes to authorizing your charge next, for this reason you may like to add the option of a 3 month membership or perhaps a 6 month membership however, make sure you lower the cost of this membership in relation to buying a monthly membership, this might just be the clincher you need to close the international sale.

    As with any purchase the after sales support is also needed, especially if you are wanting your international customer to rebill for several months and, trust me, they WILL rebill, often for in excess of 6 months. They pulled their credit or debit card out for a reason and, they will stay if you can give them more reason too.

    With any type of sale a follow up is always good, many sponsors and processors send out an email automatically upon sign up, however, how many of these emails are written in the surfers native tongue?

    In conclusion, when dealing with international customers you should cater to them NOT make them cater to YOU by doing this you will ensure the longevity of your international business.

    Finally, if you have any type of online business you should carefully consider the global market place as it is growing a rapid rate with millions of new international surfers coming online each year this would be a bad business choice on your part if you were not to cater for them.

    Article written by Lee.

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