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Everything You Need To Know About Meta Tags And More!
Everything You Need To Know About Meta Tags And More!
There’s a plethora of different META Tags that you can make use of on your site. Because there are so many, it’s impossible for me to cover all of them in this article. However, I will describe the most common ones. But let’s start from the beginning, shall we?What Are META Tags?
META tags are similar to standard HTML tags. However, there is one big difference: You have to insert all META tags between the <head> </head> tags on your page(s). META tags are used primarily to include information about a document. The META tags will be invisible to your site’s visitors, but will be seen by browsers and search engines.For The Search Engines.
Several of the major search engines make use of the META Keyword tag, and virtually all of them make use of the Description tag. These tags help the search engine spider determine the content of your web site so that it can be indexed properly.This is what they look like:
<META name=”keywords” content=”Webmaster Resource Site”>
<META name=”description” content=”Online Webmaster Resource Site”>You can also instruct the search engine robot/spider how to index your site using the robots META Tag. This is what it looks like:
<META name=”robots” content=”noindex,nofollow”>
What the tag above does is tell the spider not to index the page that it appears on, and not to follow the links on that page. Here’s a complete list of attributes for the robots tag:
index – the default, the page is added to the search engine database
noindex – the page is not added to the search engine database
nofollow – the spider doesn’t follow the links on that page
none – same as “noindex, no follow”
To use any of these attributes simply replace the “noindex,nofollow” text in the example above with whatever you want to use. If you need to use more than one attribute, separate them with a comma.
Client Pull.
Have you ever seen a page that automatically refreshes to another URL after a few seconds? Did you ever wondered how it was done? I’ll tell you. The page made use of one of the http-equiv META Tags to automatically “pull” you to a different page after a few seconds. Here’s what the code looks like:<META http-equiv=”refresh” content=”1; url=newpage.htm”>
The value of content denotes how many seconds will pass before the new page is called for. If you want it to happen as soon as a person hits that page, then set the value to “0”.
Prevent Caching.
If you want to prevent a page being saved in your visitor’s cache you can do so by inserting the following three tags:<META HTTP-EQUIV=”expires” CONTENT=”0″>
<META HTTP-EQUIV=”Pragma” CONTENT=”no-cache”>
<META HTTP-EQUIV=”Cache-Control” CONTENT=”no-cache”>Why would you want a page not to be cached? If your site is updated frequently and you always want your visitors to see the newest content/changes, or if you want to ensure that a new banner is loaded each time from your server when a page is accessed, you’ll want to use the tags above.
A quick note here on banner caching: In addition to using the tags above, you’ll want to append random numbers at the end of the tag calling the image.
Rating Your Content.
By using the rating META tag on your site, you can specify the appropriateness of your web site for kids. The tag looks like this:<META name=”rating” content=”general”>
In addition to the general rating, you can use three others. They are:mature
restricted
14 years
Misc. Tags
Below I’ve listed several other popular tags that you may have seen around the web.
The generator META tag is used to specify what program was used to create your web site. Many HTML editing tools automatically insert this so that a company can gauge their market penetration. The tag looks like this:
<META name=”generator” content=”program name and version”>
The author tag is used to identify the author of a page. Simply replace “author’s name” with your name or email address.
<META name=”author” content=”author’s name”>
The copyright tag identifies the individual or company that holds the copyright to a particular page. This is what it looks like:<META name=”copyright” content=”This page and all its contents are copyright 2003 by Lee Windsor. All Rights Reserved.”>
I hope this article gave you some insight into the usage of Meta Tags and how they can benefit your day to day business.
Article written by Lee
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Building A Surfer Trap – Stage 5
So we hit stage 5 in this surfer trap tutorial.
It was brought to my attention this morning that we never added any ALT tags to our single FPA link so, in a change to the planned tutorial I am going to touch on this stage as, once the search engines get to our surfer traps this is going to be a crucial aspect on how highly we get ranked.
So what’s next?
Ok, now what you have to do is go back to manually editing the FPA’s (All of them!)
What you need to do is this…
Take the Multi-Site FPA first then, on ALL of the links that lead to the single site FPA’s you need to add the ALT tag. Again, in the same way as we did originally however, instead of using this tag on the images we will use this on the actual TEXT of the link so, for example the link which may be:
‘Voyeur Porn’ leading to the FPA you have for the Voyeur niche in the HTML coding will already look like this:
<a href=”mydomain.com”>Voyeur Porn</a>
Will get turned into:
<a href=”mydomain.com” ALT=”More Niche Related Keywords”>Voyeur Porn</a>
The reason we are going back over these links now and not earlier on is because you should hopefully have started to get a small amount of traffic from your counter impressions. These counters are virtually ALWAYS being crawled by the search engines due to the amount of people linking to them so, by optimizing our site at this stage, it makes it less work in getting into the search engines.
One other thing that we can now start to do (as we did a couple of stages back) is to create some more HTML pages with some tables on them, however, these will be HTML pages on their own with no images on them. Again however, you should make them 4 columns across and two rows high.
What you want to add into these tables are NICHE links so for example, taking the TEEN niche we would make eight links like:
Teen Sex
College Girls
Erotic Teens
Teen Porn
Etc
Etc
Etc
Etc…You should do this for each of the MAIN niches so you would have a table for Teen, Gay, Mature, Asian, Ebony, Fetish and one for General and again, these should link to the NICHE FPA’s that you already have created.
These tables will be used for another console on our surfer trap however, before we implement this console we are going to have some fun with them.
Article written by Lee
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SEO Pyramid Scheme
I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme
Basically, we all know the importance of targeting specific keywords and phrases however, this isn’t necessarily the easiest of things to do until now…
Lets take a simple free site as our example, We know we have to have Meta Tags, Descriptions, Alt Texts and Body text on our site but how do we keep this all in within the theme of our site and, more importantly, how do we make sure we target as much of our niche traffic as needed? Actually the process itself is a simple one that has been around for many years however, very few people make good use of it.
So we have our free site all ready and waiting to be optimized for the search engines the first thing we need to do is take a look at our sites content (read as images) and make a short mental description of them so for example, if we have a teen site the pictures may be of a ‘blonde sexy teen model wearing stockings’.
That description is the basis for our keyword pyramid.
We now have to construct our pyramid based on that brief description so we start o break it down word by word for example:
Blonde
Sexy
Teen
Model
StockingsThat is our primary layer in the pyramid already completed, not so hard really was it
Now comes our second level in our SEO pyramid:
Blonde Sexy
Sexy Teen
Teen Model
Model StockingsAs you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:
Blonde Sexy Teen
Sexy Teen Model
Teen Model StockingsNow we have our tertiary layer for our pyramid we can continue this for further layer like this:
Blonde Sexy Teen Model
Sexy Teen Model StockingsAgain, we can break this down one more level like this:
Blonde Sexy Teen Model Stockings
We now have 5 layers to our pyramid.
The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.
Take each layer in turn and, where possible include one line from each later into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.
By working through each layer of this SEO pyramid at a time you will not only discover keyword rich phrases that you could otherwise be missing out on in the search engines but, you will give your sites a theme making your chances of being listed for the correct search terms even better.
Article written by Le
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The Negative Marketing Technique
Negative marketing is a wonderful thing in its own right however, negative marketing can, surprisingly enough have a NEGATIVE effect on your sales.
How many times have you seen a site that has, about half way down the page some text telling the surfer no to click on anything because ‘these are only counters’?
Counters in themselves can be VERY useful tools to the adult webmaster however, counters are given to us for free because of one simple reason, the graphics used on them are made in such a way that they will actually draw clicks from your traffic.
Most of the time however, these counters that take your hits are helping you much more than you know, from giving you addition traffic, valuable surfer stats and many other things.
Now, the same is also true for banner exchanges as is for counters, they are a useful addition to the variety of tools available for adult webmasters however, many webmasters, as mentioned above tell the surfer NOT to click on them, something i just never seemed to be able to get my head around. As you reading this post kind of proves, tell someone not to do something and you can guarantee they WILL do it
However, as i started off this quick article saying, Negative marketing is a good thing, after all, you have now got the proof to tell you that it works why not put this to use on your site?
For example, rather than telling a surfer…
‘Click Here For The Hottest Porn Site On The Web’
Tell them…
‘DO NOT CLICK HERE’
Wonder what they will do
Article written by Lee
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Traffic Filtering – Country Specific Redirects
To some, actually marketing to foreign surfers is a waste of time rather than a business practice. Unfortunately, they are missing out on additional revenue. We are already beginning to see some of the major sponsors in the adult industry embracing these foreign markets and, not just by utilizing dialers.
However, filtering your traffic base is often the hardest part of this money making equation. That is where the following piece of PHP coding can come in handy.
PHP FILTERING CODE
<?
$user_lan = $HTTP_ACCEPT_LANGUAGE;if($user_lan==’de’) {
## German
$redir_url = “http://www.germanlanguagepageurl.com”;} elseif($user_lan==’fr’) {
## French
$redir_url = “http://www.frenchlanguagepageurl.com”;} elseif($user_lan==’it’) {
## Italian
$redir_url = “http://www.italianlanguagepageurl.com”;} elseif($user_lan==’es’) {
## Spain
$redir_url = “http://www.spanishlanguagepageurl.com”;## US traffic or Rest of world not defined above
} else {
$redir_url = “http://www.yourmainpageurl.com”;}
header(“Location: $redir_url”);
exit;?>
So, we know that the above piece of coding can redirect surfers based on their country of origin however, in order for you to maximize this to its full potential you will need to know the country specific codes (Also called ISO 639 codes) for each of the main browser languages. Some of these are as follows.
da | Danish
de | German
en | English
es | Spanish
fi | Finnish
fr | French
it | Italian
jp | JapaneseThe problem you now have is finding where to send your filtered country specific surfers to. Of course, there is always the dialer option however, this is not going to be as lucrative to your wallet as what most people will have you believe.
In fact, I very rarely use a dialer on my foreign traffic instead, I tend to send them to a language specific tour page from one of the big sponsors and, if they do not sign up to that sponsors site, this is the point where I throw a dialer at them and, if the dialer still doesn’t make any money off the surfer I then recycle the surfer for a fresh one through a toplist or banner exchange heavy page.
In doing this I find it is often more productive than ‘regular’ English speaking traffic as, if you give the surfer something they are looking for, they will be more inclined to buy.
Hopefully this article has given you some insight into filtering and using your foreign traffic as oppose to just sending them off to a dialer program.
Article written by Lee
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How To Use ALT Tags On Your Sites
One simple technique can improve your search engine rank, make site navigation easier, and increase the accessibility of your site to disabled visitors. Yet, as many as 78% of sites don’t use it! Boost your site’s profile with human visitors and search engine spiders with the <ALT> tag.
Inserting ALT Text
Adding <ALT> descriptions to your <IMG> tags is quick and easy. You don’t have to do any complex HTML coding. If you can describe your image or link, then you can add ALT tags to your code.
We’ve used some examples below:
<img src="thumbnails/porn.jpg" width="100" height="78" ALT="Explicit Teenage Sex Pictures">
You can also include an ALT tag when your image is a link:
<a href="porn.html"> <img src="thumbnails/porn.jpg" width="100" height="78" ALT="Explicit Teenage Sex Pictures"></a>
Ideally, your ALT text descriptions should be complete sentences, rather than a list of keywords or obscure phrase like “company logo small 2.” Remember that all visitors are likely to see (or hear) some version of your ALT text so be sure that it’s meaningful.
Optimize ALT Descriptions For Search Engines
Besides helping human visitors, ALT descriptions help you rank higher in some search engines. AltaVista and Google are two of the search engines that use ALT descriptive text when they rank Web sites. The growth of search engine/directory partnerships means that a high rank in one engine can often translate into an improved rank on its partner sites.
Search engine algorithms calculate the number of times keywords are repeated and give higher rank to pages that use them often. Keywords in the ALT descriptive text help you increase their frequency on the page. Search engines assume the terms are more relevant and important if they’re used in the page content, not just listed in the META tag.
For instance, the descriptive text in the example code uses keywords and keyword phrases from the META keyword tag: Explicit Teenage Sex Pictures. Since these are relevant to the site’s content, they’re easy to include as descriptive text.
If you’re having problems choosing relevant, targeted keywords, refer to this article, How To Pick Your Keywords. It provides helpful tips about selecting keywords and using them to improve your search engine ranking.
Make Your Web Site Sticky
ALT tags help you promote your site in another way too: they help make it “sticky.” Sticky means that visitors stay at your site longer so they see your advertising and purchase your memberships. Visitors who feel comfortable at a site will stay longer – and hopefully return more often to make further purchases.
Disabled visitors who use text-only or spoken word browsers rely on the ALT text for clues about the image’s content and function. This can be a lucrative audience: they represent a worldwide audience of 750 million and spend twice as much time online as the average user. But it isn’t just a disability issue: ALT tags make your site more accessible to everyone.
Visitors see your ALT text while the images are downloading or when they mouse over images. The descriptive text helps them decide if they want to wait for an image to download or move on to a different page. If your image is also a link, then visitors can read the explanatory text and quickly jump to the section they want.
Site navigation is easier, so impatient visitors are less likely to leave the site.
Don’t Follow The Crowd
ALT tags are a small addition to your HTML code that can make a big impact on your site. Since many of your competitors don’t use them, give your site and edge and include them on all images.
Article Written By Lee
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Foreign Search Engines
‘Suchmaschine’ | ‘Moteurs de Recherche’ | ‘Motores de Busqueda’ ? Or, to you and I ‘Search Engines’.
Well what if I told you there was a huge chunk of the market (again I know) that your missing out on because, frankly, you haven’t attempted to get into it?
What is this wondrous market? Simple.. Foreign search engines.
I would say that AT least 80% of my traffic comes from the search engines, Google, AltaVista, etc, etc however a large portion of this se traffic is from countries whose language even some of my translators don’t know.
So, how do you get the foreign search engine traffic? again that’s simple, there are several ways to get it, you can:
1) Submit to your favorite search engine and wait, and wait, and wait… or 2) You can submit to your favorite search engine then, instead of leaving the page, go to the foreign equivalent of that same search engine!
Guess what, if you submit to Google in English then go to google.de the submit form asks you exactly the same information as your submission on the English form would do…so, ya don’t even have to speak German to submit to google.de, isn’t that handy?
In my previous article a few weeks ago I mentioned what countries were top of the ranks for surfers in Europe, well, this week I want to run some figures past you again about which search engines ‘seem’ to be sending a decent amount of foreign traffic.
So here goes, we have the top 6 search engine referrals for December 2001:
http://www.crawler.de/
http://www.lycos.de/
http://www.infoseek.com/Home?pg=Home.html&sv=ES
http://search.yahoo.co.jp
http://www.excite.co.uk/
http://www.infoseek.com/Home?pg=Home.html&sv=FR
As you can see infoseek (which has an English version) sends me lots of foreign traffic although, in reality, this is only for English pages, don’t ask me why but I guess the Spanish and French surfers love surfing for porn in English..
On a separate note, for those of you who are either to stubborn, lazy or, stupid to try submitting to the foreign search engines we will shortly be releasing a foreign search engine submission chart on European Webmasters which will tell you step by step what to put in each of the boxes on the submission form, so even you have no excuse!
Of course, the foreign traffic is going to mean you will need to pay more attention to your sites, perhaps offering these surfers a site in their language to sign up to or, before sending them off to a dialer, trade these foreign surfers off for some ‘English speaking ones via the use of a toplist. Admittedly, I haven’t found sending them to a toplist productive myself however, you might get different results to me.
Basically, if you start to get the traffic, hell, the chances are your getting foreign traffic now and don’t even know about it… USE IT!
If you want to ask questions specific to the foreign market that’s what our forums on EW are there for, we would gladly spend all day everyday answering your foreign traffic questions however, as yet, very few US based webmasters are taking the initiative to investigate further this GREAT source of revenue so, I guess ill just have to go back to my foreign search engines and get a bigger chunk of the ever increasing foreign porn surfer for myself.
Article written by Lee
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Undeveloped Domains – Put Them To Use
Often when searching for new domain names, i come across what should, in theory be a golden opportunity only to find, the domain itself has already been registered and, whilst this in itself is annoying, what is even more annoying is that the domain 404’s when typed into the browser window.
The mere fact that someone else, a webmaster no less, has thought about purchasing the same domain as what you may have means there is already value in that domain and, more importantly, you have potentially lost a sale.
So how can we capitalize on this potential lost traffic from the off-set? That is what we will look at in this brief article.
The first thing we need to do in order to start making some additional potential profit from our domain is to create a ‘generic’ holding page until such time that we have the time or, funding, to develop the site we had intended to place on our new domain name.
This holding page can take many forms depending on the type of traffic you are hoping to target with the domain itself. Ideally, you will want to have as much choice for the surfer (or webmaster) on this holding page as you can so, you need to assess the nest types of sites to use, the best use of the traffic no matter how small it could be and, more importantly, the best way to maximize your sales potential.
One good way of doing this is to split the page into three sections, two equal sized sections at the top portion of the page and, one smaller portion towards the very base of the page designed, almost like a footer.
In the two top portions you should equally distribute both surfer orientated and, webmaster orientated links both of which need to be clearly separated.
For example, the left side of the page take all of your top converting paysites and list them by niche, they don’t have to have fancy or heavy graphics, text links will suffice for now as this is only a ‘temporary’ page.
On the right hand side of the page place some of your webmaster referral linking codes with a brief description, remembering that not only surfers could hit this page but webmasters themselves.
On the ‘footer’ portion of the page, the most important section, you should put your contact details, ideally an email address and, if the domain warrants, details of how you can be reached by instant messenger. The reason for the email and instant messenger details is a simple one, if a webmaster REALLY wants the domain that you have, he, or she, might just make you an offer on it and, if they have no way to get in touch with you then, you have just lost an offer on a domain that you might not get around to using for months.
of course, in addition to utilizing the traffic you have on the domain you can also use this holding page to generate more traffic, for example, placing a banner or button exchange code on the site or, perhaps a counter. The possibilities to generate traffic to these pages are limitless depending on how you use the holding page itself.
Well, that’s the basics of domain holding pages explained and, hopefully you will have realized that no matter what you plan on doing with your new domains, after your host has added them to your server, the next thing you should do is to create a generic holding page that you can upload into the rot of the domain name and, who knows, you might end up making some money a little sooner from that unused domain name.
Article written by Lee
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The Death Of The AVS – The Birth Of The AEN (Adult Entertainment Network)
Well after a long and tedious few months of speculation, rumors and facts being presented to those of us in the adult industry working on AEN sites (Formerly known as AVS sites) it seems that Visa has put a strain on AEN companies to start re-working and, renaming their sites to fall under the ‘Adult Entertainment Network’ name. What does this mean to us as webmasters and, more importantly to the industry as a whole? This is what we shall address in this article.
A Little Visa History Lesson.
This whole mess started in October of 2002 when, jointly, CCBill, Epoch and, iBill issued a new set of operating guidelines that had been passed onto them by Visa. In effect, this meant that 3rd party credit card processors had to be re-classified as an ‘IPSP’ or ‘Internet Payment Service Provider’ this also in turn meant that webmasters needed to start paying ‘fees’ to Visa (via their IPSP) in order to continue charging their surfers for access to products and services by using Visa issued credit and / or debit cards.In addition to the initial $750 however, there is also a need to pay an ongoing fee of $375, two thirds of this fee goes directly to Visa and, the remaining balance goes to issuing banks and IPSP’s for administrative charges.
Shortly after this announcement was made the industry then got dealt another blow by the processing companies, this time, in the form of Paypal announcing they would no longer accept any adult orientated payment through their system. This went into effect on May 12th 2003 and, after initial speculations as to what could and could not be charged to Paypal accounts, it seemed to be the final nail in the coffin for some of the smaller webmasters.
However, the adult industry is strong and rallied together getting as much information as possible about alternates to both of the above situations and companies such as Stormpay and off-shore IPSP’s started to see an increase in revenues from adult payments.
As The Waves Settled – The Next Blow.
Given all of the financial troubles of the previous 10 months in respect of online adult payments the industry as a whole started to settle itself again, of course there was the usual posting on forums, conversion ratio and shaving discussions happening on the main forums as there always was but, in addition to these conversations more rumors started, this time, regarding the AVS business model.Almost as quickly as these rumors started however, they seemed to have fizzled out into nothing but a distant memory but, two months later after the first round of initial conversations on the adult industry message forums, the same AVS business model was dealt another devastating blow.
It seems Visa has its sights set on AVS (Age Verification Service / Systems) with a press release being issued first by Sex Key, then by Free Age Card, which was followed by similar announcements from Global Male Pass and Gay Passport informing adult webmasters that they had 2 days to make their current AVS sites conform to the new requirements set down by Visa.
These requirements were that.
1) Adult webmasters can no longer use the term ‘AVS’ on their sites.
2) Adult webmasters can no longer use the term ‘Adult Verification Service’ or ‘Age Verification Service’ on their sites.
3) Adult webmasters can no longer state that surfers joining up to their AVS will have ‘Access to thousands of other AVS protected sites’.As usual Adult Webmasters started to question the reasons behind this sudden and apparent change of AVS rules on almost every forum and, whilst most questions went unanswered the one thing that was answered (honestly) was that these new rules had been set down by current AVS IPSP’s who, had had these rules issued tot hem by Visa.
So, webmasters started to change out their tour page text to conform to these new rules and, for the most part, it seemed like that was all that was needed to be ‘safe’ working the AVS business model. Little did they know…
One Last Blow To The AVS Webmasters.
Several days after the initial press releases from some of the top AEN (Formerly AVS) companies was made it seems that in between all of the posting ont he boards yet another issues comes to light – That Visa is aiming to have AVS webmasters now pay a $750 fee for the benefit of being able to keep using this business model as stated by Craig Tant (Sex Key) ‘we believe is that every site will have to be registered and pay the $750.’This beleif, although somewhat vague tends to draw conclusions that, through no fault of their own, the AVS / AEN business model in the adult industry as we currently know it is changing and, changing for the worse. If webmasters are forced to pay Visa a $750 registeration fee per AEN system or per AEN site then a lot of todays industry leaders are going to come unstuck, especially those that focus solely on the AVS / AEN model for the primary source of income.
Adult Entertainment Networks – What’s Next?
This is the question that is currently being asked by many webmasters and, the truth of the matter is simply that nobody knows – Except for Visa, the next few days, weeks and months are going to be telling on the industry as a whole from what happens to current sites inside the AVS / AEN companies websites to what happens when surfers start to propagate back onto the adult internet looking for their fix of high quality porn, two things however are definitive throughout all of this, Visa is homing in on the adult industry and, every webmaster needs to be concerned about what will happen next.Article written by Lee
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Blogging For Traffic – An Alternate View
Just recently the adult industry seems to have gone ‘blog’ crazy in fact, it is almost a daily occurrence that webmasters mention a blog of some description on several message forums however, when it comes down to it, does blogging really matter at all? This is what we will take a look at in this article.
What Is A Weblog Or Blog?
A Weblog, or ‘Blog’ for short, is a kind of website or a part of a website. It is usually, but not always, run by a single person and they publish bits of writing on the Weblog. These bits of writing, called ‘entries’ or ‘posts,’ generally appear on the front page of the weblog in reverse chronological order, that is, with the newest entry at the top of the page, with older entries progressively further down.So How Can Blogging Help Me?
Quite honestly, I don’t think it can. Think about it for a moment, you spend an hour or so a day writing a page in your online journal only for it to be erased or archived at a later date, doesn’t that seem strange to you? Instead of blogging why don’t you actually do something constructive such as making a .html page out of the text you were going to use for your blog, keyword it up and upload that directly onto your server? After all this in itself will benefit you in the long term much more than a quick page that will eventually disappear from existence. Of course there will always be those people who do successfully use blogs as a part of their marketing strategy and, kudos to them however, looking at the bigger picture, it makes much more sense to have a fresh HTML page which will remain indefinitely on your site that you can keyword and SEO for the search engines rather than something that is going to become relatively short lived.Blogging – Overview.
To be perfectly honest with you, all of this talk of creating a blog to get additional traffic is, in itself just ‘hype’ unless you have a source of blog owners to link back to your blog or, an hour or so to kill each day wasting your time writing your blog your time really would be much better served coding HTML pages. After all, HTML pages have worked for the last 30 years, why all of a sudden have webmasters stopped using them?Article written by Lee.
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