Mirroring Adult Sites – Stage Four

Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

We are now going to take our basic template and start to make some pages for the link lists for this you will need to open up your original warning page. Once you have this page open you need to visit a couple of the link lists that you use. Go to the submissions page of the link list and download their reciprocal buttons.

In the same way that we did with the TGP pages we created you now need to edit the warning page you have open and insert the recip links on your warning page, ideally and, as most link lists will require this, the recip links should be placed above the enter and exit links.

Once you have done this, you now need to save your newly edited page as linklist1.html in the /FreeSite/LinkList/ folder, do this for as many of the link lists that you wish to submit to, each time saving the new page in the /FreeSite/LinkList/ folder.

Also at this stage, we should add a console to our link list page, ideally a blur console with links going to your surfer trap FPA’s. You can find the Java coding to create a blur console on the tutorial about building a surfer trap.

Once we have done this, we now have some more sites created. However, this time, the page/s we have just created are designed to build the traffic we have to our site/s.

Once you have these pages saved you now need to re-open your original warning page once more.

This time, we are going to optimize the page for the search engines, again, in the same way we added our ALT tags on the surfer trap we are going to add them to the warning page however, we are also going to optimize our keywords, description and, site title.

Once we have optimized our original warning page we should now save this as se1.html in the /FreeSite/Engine/ folder we created at the start of this tutorial. Once one SE page has been created, you need to create a selection of others making sure that you swap around the meta tags to ensure they are all different to each other, I would suggest making three variations of these SE pages each time saving them in the /FreeSite/Engine/ folder.

The next thing we are going to do is to ‘dirty’ these SE pages up some more, pretty much in the same manner as we did with the surfer trap tutorial. What we need to do is add a small pop up console to the three SE pages along with a blur console, these consoles can be the same ones that we used for our surfer trap or, we can create new ones however, I think the smart thing to do would be if we used the ones we currently have online. So once we have added these consoles we need to save the pages.

Also, to these SE pages we should add our Banner exchange code, as these will be going into the search engines there are no rules as to what we can and can not do on these SE pages so we should make sure that even if they just get one hit, we get additional traffic from them. By adding a banner exchange code as we did on the surfer tutorial we can drive additional traffic either to our sites or to our surfer trap, where you send this traffic is your choice. If you want to sign up for our new banner exchange you can find it at http://www.pornclient.com.

Now we have the completed site template built. We need to submit the pages and sites we have just completed to the TGP’s, AVS’s, Link Lists and, the Search Engines.

Once we have submitted these sites all that we need to do to create a new set of sites is to find another set of 50 images, rename the images as we did at the start of this tutorial, pic1.jpg, thumb1.jpg etc and simply upload the site to our server without the full size images and the thumbnails. Once the HTML pages are online, we now have to upload the full size images and the thumbnails and we have a set of sites using different content to our original one built in less than 5 minutes.

The best thing with these sites is that if a any time we want to alter the layout, all we need to do is edit the HTML of the version we have saved on our HD and we have a new template ready to use.

I hope you have found some use out of this tutorial and, I am sure you can think of other ways in which we can use templates of this style, this tutorial was just detailing some of the basics however, we can make the template as simple or as complicated as we like. Our only limits are what we make for ourselves.

Article written by Lee

Cascading Style Sheet Basics

Date: 2011.02.21 | Category: WebDesign | Response: 0

CSS (Cascading Style Sheets) have been around for a while now, and act as a complement to plain old HTML files.

Style sheets allow a developer to separate HTML code from formatting rules and styles. It seems like many HTML beginners’ under-estimate the power and flexibility of the style sheet. In this article, I’m going to describe what cascading style sheets are, their benefits, and two ways to implement them.

Cascading What’s?

They’re what chalk is to cheese, what ice-cream is to Jell-O they complement HTML and allow us to define the style (look and feel) for our entire site in just one file!

They get their name from the fact that each different style declaration can be “cascaded” under the one above it, forming a parent-child relationship between the styles.

They were quickly standardized, and both Internet Explorer and Netscape built their latest browser releases to match the CSS standard (or, to match it as closely as they could).

So, you’re still wondering what a style sheet is? A style sheet is a free-flowing document that can either be referenced by, or included into a HTML document (Kind of like using SSI to call a file but not, if that makes sense). Style sheets use blocks of formatted code to define styles for existing HTML elements, or new styles, called ‘classes’.

Style sheets can be used to change the height of some text, to change the background color of a page, to set the default border color of a table the list goes on and on. Put simply though, style sheets are used to set the formatting, color scheme and style of an HTML page.

Style sheets should really be used instead of the standard , < b >, < i > and < u > tags because:

One style sheet can be referenced from many pages, meaning that each file is kept to a minimum size and only requires only extra line to load the external style sheet file

If you ever need to change any part of your sites look/feel, it can be done quickly and only needs to be done in one place: the style sheet and furthermore, it is done globally.

With cascading style sheets, there are many page attributes that simply cannot be set without them: individual tags can have different background colors, borders, indents, shadows, etc.

Style sheets can either be inline (included as part of a HTML document), or, referenced externally (Contained in a separate file and referenced from the HTML document). Inline style sheets are contained wholly within a HTML document and will only change the look and layout of that HTML file.

Open your favorite text editor and enter the following code. Save the file as styles.html and open it in your browser:

Cascading Style Sheet Example.

h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}

This is one big H1 tag!

When you fire up your browser, you should see the text “This is one big H1 tag!” in a large, blue Verdana font face.

Let’s step through the style code step by step. Firstly, we have a pretty standard HTML header. The page starts with the tag followed by the tag. Next, we use a standard tag to set the title of the page we are working with.

Notice, though, that before the tag is closed, we have our tag, its contents, and then the closing tag.

h1
{
color: #636594;
font-family: Verdana;
size: 18pt;
}

When you add the style sheet code inline (as part of the HTML document), it must be bound by and tags respectively. Our example is working with the tag. We are changing three attributes of the ’s style: the text color (color), the font that any tags on the page will be displayed in (font-family), and lastly, the size of the font (size).

The code between the { and } are known as the attributes. Our sample code has three. Try changing the hexadecimal value of the color attribute to #A00808 and then save and refresh the page. You should see the same text, just colored red instead of blue.

An Example Of An External Style Sheet.

External style sheets are similar to internal style sheets, however, they are stripped of the and tags, and need to be referenced from another HTML file to be used.

Create a new file called “whatever.css” and enter the following code into it:

h1
{
color: #a00808;
font-family: Verdana;
size: 18pt
}

Next, create a HTML file and name it test.html. Enter the following code into test.html:

External Style Sheet Reference Example.

This is one big H1 tag!

As mentioned above, you can see that the actual code in whatever.css is exactly the same as it was in the inline example. In our HTML file, we simply place a tag in the section of our page. The rel=”stylesheet” attribute tells the browser that the link to the external file is a style sheet. The type=”text/css” attribute tells the browser that whatever.css is a text file containing CSS (cascading style sheet) declarations. Lastly, the href=”whatever.css” attribute tells the browser that the actual file we want to load is whatever.css.

Conclusion.

Well, there you have it, a quick look at style sheets and how to implement both an inline and external version. Checkout the links below if you’ve never worked with cascading style sheets before. You will be surprised at some of the things you can do with them!

Article written by Lee.

Message Boards – Getting The Postings

Date: 2011.02.23 | Category: General | Response: 0

There are plenty of free scripts available on the web which will enable you to start your own online discussion forum.

However, having the most sophisticated and advanced features in a forum does not mean it will be successful by any means. It is the people who post on the forums that make them good not the scripts used to maintain them. This article is dedicated to getting people posting on your forums.

It can be really quiet on your forum especially at the beginning when there are no real discussions going on, this is because people don’t want to be the first to post. They want to see some topics that interest them already being discussed, they want to be able to read through some posts first before having to post themselves. With this in mind, you should also be aware that just because a forum doesn’t seem busy, it can in fact get thousands of hits a day. Lurkers make message boards what they are, and, for this reason alone you should act professionally and courteously when making posts on any forums, one day, you might have to do business with one of these so-called ‘lurkers’ and, if they have seen you in a bad light on a forum, the chances are they wont want to know you. So what do you do to get your message board off the ground? There are a number of things actually and, some of these are as follows.

First of all, make sure the signup process is as simplistic as possible, even better, ensure if the user doesn’t want to register, they don’t have to! To attract people to post on your boards why not get a few of your friends together and start some discussions of your own, you could even register a couple of different usernames so that your forums look busier than they actually are thus cementing the thought that your forums are active and will have worthwhile discussions taking place.

To find some current topics for your forums why not visit some of the other message boards and see what people are discussing, if a topic is receiving a lot of interest, post about it on your forums. This is especially a good idea if your forums are specific to one area after all, if your competitions forums posters are interested in this topic, your forums users will be too.

Another great way to get people to start talking on your discussion forums is to use a contest. For example, currently on European Webmasters we have a content giveaway whereby for each post you make you gain a point and, once you have reached a certain level of points you will be able to download exclusive content sets. If you are going to start a competition then make sure people are aware of it, post some information about it online and get something to giveaway that everyone wants.

One other method to get additional posts is to put up subject lines and links to the topic threads from your main website page. Again, if you publish articles on your site create a link to your discussion forums and invite people to openly discuss the articles in question, not only will you get people posting on your message board but, you will also gain invaluable information from your user as to what they look for and want in articles you write.

If you publish a newsletter, again, this is another great way to build interest in your message board. Simply ask them to post, tell them you are building up a great resource and, you need their help as much as you need theirs to make this happen. If you have provided them with high quality information in your newsletter the chances are they will repay you by posting on your message board.

In conclusion, you should basically try and plug your message board wherever you can by doing the above, create banners for it and display them on your website, place a note in your signature file encouraging people to visit and post if they require assistance with anything. Its hard work but, once you have a few regular posters it will take off.

Article Written By Lee

Designing A 404 Error Document

Date: 2011.02.21 | Category: WebDesign | Response: 0

Designing A 404 Error Document.

Now that we know how to use .htaccess let’s get into how exactly to effectively design a 404 error document page. Here are a few tips when building your document:

Keep The Design Constant.

That is, whatever design your web site supports, consider keeping that design when building your error document. This is not mandatory, however. If you have a good reason to stray from your design, then do so. Otherwise, keep it constant.

Use Attractive Dialog.

Do not use the word error. Error signifies something is terribly wrong, and while that may be so, you should give that information to your visitor in a very friendly way. Instead, consider writing “Sorry, the page you were looking for is not available at the moment”.

Include Contact Information.

Obviously, you want to fix the error, so give the user every opportunity to e-mail you about the error. Some users will not bother to do so, but you still need to give them the opportunity.

Keep The Visitor Moving.

Often, 404 error pages are like road blocks, or brick walls that the user cannot pass through. You need to break through the barriers and allow the visitor to keep traveling through your web site. If your web site supports a search capability, include a form on your error document to let them search for the information they were originally seeking. At the very least, include a link to your home page.

Give Them A Site Map.

When the user clicks upon a page that is no longer available, or was mistyped by the webmaster, consider adding a link to a site map page, or include your site map right on your 404 error document, so the user can get their bearings within your site, and can locate their desired content quickly and easily.

Give Them Help.

List tips on your error document page to help the visitor diagnose the error. For example, ask them to double check the URL in their browser’s address bar. If it’s correct, politely ask them to e-mail you to report the error. Also suggest that they visit your home page (or search utility) to find the information they are after.

List Some Popular Links.

Provide the user with a few links to your most popular content areas of your web site, as it is more likely they were searching for that content than anything else.

As you have seen, error documents are more important than you may think. Merely having a custom error page shows you have put forth effort on your web site and want to help the user find the information they need. Error documents are easy to create and adds professionalism to any web site.

Article written by Lee

Redirecting To A Different Page Using JavaScrip

Date: 2011.02.24 | Category: Scripts | Response: 0

There are times when a simple JavaScript redirection from one page to another can come in handy and, the following JavaScripting will enable you to do this.

When a page contains this javascript, it will be redirected to another page that you specify in the “window.location=”. You can change the number of refresh seconds by changing the “move()’,1000 to the number of seconds you’d like.

Example:

1000 = 1 second
2000 = 2 seconds
3000 = 3 seconds

Place this JavaScript code between the <head> and </head> tags

<script language=”JavaScript”>
<!–hide from old browsers
var time = null
function move() {
window.location = ‘http://www.yourdomain.com’
}
//–>
</script>

Place this JavaScript code in your <body> tag

<body onload=”timer=setTimeout(‘move()’,1000)”>

You should now have a page that will redirect to a new url when it loads in the surfers browser window.

Article written by Lee

SMS Marketing To MMS Marketing – WAP Billing Solutions

Date: 2011.02.24 | Category: Billing Solutions | Response: 0

MMS Billing (Multimedia Message Billing) is going to be one of the next huge leaps forward for the online industry’s, with more and more surfers firing up their cell phones to visit our sites and properties we need to start looking at the ways in which we can ultimately bill these types of customer and this is where MMS Billing comes into play.

MMS Billing – What Is It?

MMS Billing is a method of charging surfers using cell phones for access to your sites and services. Much like how the SMS Billing model works however, rather than solely billing for text or images, you can utilize MMS Billing on a wide range of rich media applications including movies, sound and, flash applications.

MMS Billing – What Are The Costs?

The costs for MMS Billing can vary greatly depending on your MMS Billing provider however, as a rough guideline, you can expect to pay anywhere between $0.10 and $0.50 per purchase through the MMS Billing method.

MMS Billing – An Overview.

MMS Billing is still in its infancy across the internet however, with more and more sites becoming WAP enabled and, more and more surfers turning their cell phones on to browse our websites this billing model will soon grow to what the current SMS Billing model is today.

Article written by Lee

Building A Surfer Trap – Stage 8 – Final Stage

Date: 2011.02.21 | Category: Traffic | Response: 0

Ok people we have hit the final stage in our surfer trap, Stage 8.

All we are really going to do in this stage is a brief recap over what we have done so far along with checking that our trap is working properly.

In order for us to check our trap is working properly we need to upload it to our server if we haven’t already done so, therefore, you should do this now.

Once the surfer trap has been uploaded we now need to go to the first page, the Multi-Site FPA.

Depending on how you set up your Multi-Site FPA you should either get a pop up or not.

You should also have a counter AND a banner exchange code loading at the bottom of the page below your ‘no thanks’ link.

If this works how you want it to then this stage is working ok.

The next thing we need to check is that ALL of the links off this Multi-Site FPA are working so expect to get a lot of pop-ups while we check this.

You should click on each of the Single-Site FPA’s in turn ensuring that for every one you have a pop-up console appear.

In addition to checking the Single-Site FPA links you should now click on the ‘no thanks’ link along with the counter code and the banner exchange code on your Multi-Site and Single-Site FPA’s.

If these all load fine then this stage of the checking is complete.

Next, we need to close down any and all of the FPA’s we may have open including the Multi-Site FPA.

You should now be left with a couple of consoles, again, follow the links on your consoles including any to the counter you chose along with any banner exchange code you utilized on your consoles.

Again if these work how you expected them to, this section of the checking process is now complete.

For the next step, you need to log into your counter AND banner exchange account, you want to make sure that you have gained additional impressions and rankings from your banner and counter impressions and clicks.

Be aware however, that some counters and banner exchanges will not count multiple views and click from the same IP address so you may only show one or two additional clicks, impressions, or rankings. This is perfectly normal.

If your accounts have gained additional ranks, impressions, and clicks then this stage is completed.

Close down your consoles, you should now get the blur consoles that you created (if you used them) again, as before, check that all of the links from this consoles work.

If they do then you now have a fully complete Surfer Trap to use.

So, what next? Well there are a couple of options, you can mirror this surfer trap to experiment with your sponsors different tour pages, link your first mirror to the second tour page, your third to console free tour pages, etc.

Another good thing that you can do is to create additional Multi-Site FPA’s however, this time, create them by niche so where we have a general Multi-Site FPA at the moment you could use this same method for a Gay, Asian, Teen, etc Multi-Site FPA using the same methods we did when we created this trap.

You should always sign up for a new counter and banner exchange code for each variation of your surfer trap. This way, you get to see performance based on a new working model enabling you to decide which version of the trap works best for you.

I hope this tutorial has given you some insight into how we can generate, filter and trade traffic whilst marketing our sites effectively and, that it has given you some ideas on how you can implement even the simplest item provided to you by your sponsor to generate sales.

For those of you who have been following this tutorial I would like to thank you and wish you all the best with your new found marketing skills.

If you have any questions as always, feel free to post on the forums and we will endeavor to help you out.

Article written by Lee.

Building A Surfer Trap – Stage 4

Date: 2011.02.21 | Category: Traffic | Response: 0

Building A Surfer Trap – Stage 4.

Here we go with stage 4 in our surfer trap.

We should now have a pretty basic surfer trap set up with consoles on all of the FPA’s all of the links on all of the FPA’s (Excluding the FPA graphics) should go to either another FPA or, the a POTD Program.

As mentioned in the last stage we are going to start building up some traffic to our surfer trap even though, we are not finished yet.

The first place where you can get some good free traffic would be from a toplist counter.

A good counter that I would recommend would be one of the following:

Outster http://www.outster.com (A Gay Specific Counter)
SexTracker http://www.sextracker.com (A General Adult Counter)

You need to sign up to ONE of the above counters and only ONE.

Usually a counter will ask you for some details when signing up for them these will usually include:

Email Address.
Site Url
Name

For the email address, enter a REAL email.
For Your Name, Enter a name you wish to be known by to the counter owners.

However, for the URL (The one to SEND traffic to FROM the counter) you should enter the index.html page of your surfer trap (The Multi-Site FPA).

You will now be given some coding once you complete the counter sign up process. This counter code you now need to place on EVERY page of your surfer trap.

Place the counter towards the bottom of your FPA’s (Including the Multi-Site FPA) this way, they will load after the rest of the graphics or at least, they should in theory.

Basically what you are doing by implementing this counter is as follows:

For each time the counter is displayed or clicked on your site (Depending on the counter you choose) you will earn one credit on the respective counters toplist.

Each credit you earn on the toplist will move you higher up the list.

Now, the higher up the list you get, the more visitors to the counter site that you are going to get visiting your surfer trap by clicking your link on the toplist.

In return, by clicking on your surfer trap link from the toplist, they are ‘registering’ another impression of your counter hence, getting you one more ‘credit’ on the counter toplist hence, moving you higher in the listings.

See where we are going with this?

The more clicks you get from the counter to your hub, the higher you will get on the toplist in the process earning you more and more traffic to filter through your surfer trap.

Adding these counter codes to your FPA’s as they stand at present should take you an hour or so to do so, for now this is where I will leave the traffic generation section of this tutorial.

Article written by Lee

International Billing Alternatives – Online Check Payments

Date: 2011.02.23 | Category: Billing Solutions | Response: 0

In my previous article i discussed the value involved with Premium Rate Phone billing as an option for your adult surfers and, staying on the topic of payment processing this article will take a closer look at the Online Check payment method or, ACH as it is commonly referred to.

ACH (Online Check Payments) – What Is It?

An online check payment is a method of allowing your customers to pay for their goods using their check’s online, in order for your customer to pay via a check they need to have available certain items these are, a current checking account, a valid routing number (found on the check) and, an account number. Funds paid via online checks are automatically debited from the customers bank account.

Online Check Billing – How It Works.

Online check payments are processed in real-time, surfers are automatically accepted and authenticated via their current billing address, social security or, driving license number, once they have been authenticated their payment details are then sent to the ACH (Automated Clearing House) system where this information is automatically accepted as long as the details provided are verified as correct.

Online Check Payments – What Are The Costs?

Utilizing the online check method of billing your customers is actually just as, if not more, cost effective as using online credit or debit cards, in effect, you are guaranteed the funds of the check once they clear as, in all reality, the surfer will not have such an easy time declaring the purchase as a ‘charge back’ because the information needed to pay via an online check is information that in reality, only they have access too.

So, as with our previous articles, lets say your paysite membership fee for one month is US$35, a surfer signs up to your site using an online check, you make, approximately, US$33 from this membership for each and every month the customer (or surfer) chooses to renew their membership.

The one main advantage with online checks however is that, surfers will often feel more ‘secure’ in using them to pay for 3 or 6 month memberships and, as long as their check clears your account, you are almost certainly guaranteed the funds.

Online Check Billing – The Main Benefits.

As mentioned above already, the primary benefit of the ACH payment method is that the customer will almost certainly have funds available in their online checking account to be able to meet the cost of the paysite membership, after all, they wouldn’t give out their banking details if they were not sure the payment would go through. In addition to this advantage there are also several other advantages to using Online Checks as a payment method for example:

Increased Sales.
Reduced Order + Billing Costs.
Faster Payment.
Reduced Credit Card Charge Backs.

ACH Check Payments – Overview.

Whilst ACH check payments are a good alternative for US surfers the one major drawback is that, in today’s global market place they are not a method of payment for international surfers unfortunately, at this time, there are no companies who can offer this service to my knowledge to the ever growing global population.

That said, there is a place in the industry for check processing for adult payments and, with Visa breathing down our collective necks more and more, now would be an ideal time to take an in-depth look at this processing method.

I hope this article has provided you with some useful information regarding the online check payment method.

Article written by Lee

Organizing Your Hard Drive And Server

Date: 2011.02.24 | Category: Hosting | Response: 0

We have probably all done it at some point, we get in such a hurry to upload our new site that we have just spent the last 20 minutes building that we don’t think about maintaining the site at a future date or, worse still, we need to change a site we built 6-8 months ago and can not remember where we uploaded it to.

By organizing your server from day one of your steps into becoming a webmaster you will, inevitably, save yourselves a lot of time in the long term future of our business model.

Lets take a look at how we can accomplish this ‘organization’ though.

On your hard drive you need to have a ‘central’ location for all of your online files and folders, what better place to keep this than in a folder named ‘Online’ of course, this is just an example but it will son become apparent to you that this is probably the most logical folder name to use.

Now, within this folder you are also going to need to have a few sub folders, i would suggest using a folder for each of the domains that you own so for example, for your first domain, you would name it myfirstdomain.com, your second would be named myseconddomain.com etc.

Within these domain folders you will also need to have a selection of sub folders again, I would suggest names for these folders such as /html/, /scripts/, /articles/, you are now well on the way to organizing your server.

In addition to these sub folders you will also need to create sub folders for your images that you will be using on your sites, I would suggest using the names /banners/ and of course, /images/ for these two folders, you now know that the /banners/ folder contains all of the buttons and banners you will use on your sites and the /images/ folder contains all of the .jpg and .gifs you will use. Inside the /images/ folder, it might also be advisable to create a sub folder called /thumbnails/ which, you can store your thumb nailed pictures in if required.

One other advantage to organizing your folders and sites in this manner is that over time, it will assist you when it comes to dealing with hot linkers. Instead of having to find the paths to all of your individual image directory, you know instantly where you put them, without the need of logging onto your server.

Ok so you now have a semi-organized folder structure on your HD, so far we hopefully have a folder structure that looks somewhat like this:

C:/online/myfirstdomain.com/

C:/online/myfirstdomain.com/html/
C:/online/myfirstdomain.com/scripts/
C:/online/myfirstdomain.com/articles/

C:/online/myfirstdomain.com/html/Banners/
C:/online/myfirstdomain.com/html/Images/
C:/online/myfirstdomain.com/scripts/Banners/
C:/online/myfirstdomain.com/scripts/Images/
C:/online/myfirstdomain.com/articles/Banners/
C:/online/myfirstdomain.com/articles/Images/

So, hypothetically, if you created a article called ‘Article One’ you would find this in the following place on your HD:

C:/online/myfirstdomain.com/articles/articleone.html

See how easy that was to find on your hard drive?

Of course, on your server the folder structure will be no different so, your structure will be mirrored EXACTLY from your HD to your SERVER I.E.:

/usr/www/sites/myfirstdomain.com/articles/articleone.html

Not only will you make your server layout a lot easier to navigate but, it should, in theory, save you time when submitting your sites to the search engines, free for all’s etc as, in your head, you will already know the location to any single page.

Try this as an example…

You have created an article site called ‘Online Marketing’ on your third domain, where is it located?

That’s right, you will find it at http://www.mythirddomain.com/articles/onlinemarketing.html

How much time would you have usually spent logging into your server trying to find this page?

One other MAJOR advantage to keeping your server and HD structure the same is backing up your data now becomes easy as pie. you simply have to download your folders into the /online/ directory on your HD, then simply burn that entire directory to Cdrom.

Hopefully this article has given you some insight into how proper organization can be of use to you on your HD and on your server. If you are just starting out in the adult industry hopefully you will see that spending a little time to make a structuring system such as this can save you a lot of time long term.

One last question for you however, where would you find your article called ‘Marketing Shoes’ on your 56th domain name?

Article written by Lee