• Outsourcing – Becoming More Profitable Online

    Date: 2011.02.24 | Category: Employment | Response: 0

    As webmasters we already do a lot of outsourcing from hosting our sites to design and marketing to getting traffic which we send to our sponsors. However, many of us are missing out on opportunities to outsource even more of our work and, by missing these opportunities, we are losing money.

    Outsourcing work can consist of anything from translations, design, scripting, marketing, seo, site submissions and pretty much anything and everything in between.

    However, before we outsource some work to others there are several factors that need to be taken into consideration these are what will be addressed in this article.

    Cost.

    Ensuring we work ‘cost-effectively’ is one thing we all want to do, we need to make a profit whilst still being able to develop our business further. One good way to find out if the costs of outsourcing outweighs the cost of keeping the work in house to make a simple list of both the time and financial involvements both in and out of house. For example, in house you may have employees that need paying to do the work, you will almost certainly need to spend a lot of your own time on the project and, more likely than not you will need to research the work you want to undertake, all of this can become costly when looked at in detail a good reason to outsource your work to another company or individual.

    Benefits.

    How will outsourcing benefit you and your business? As with the cost example above make a list of things that will benefit you from the time saved on the project to the monetary benefits of outsourcing the work and the completion times often, by outsourcing your work you can have it done in much less time than if you handled it yourself ‘in-house’ so to speak.

    Flexibility.

    What are the indirect benefits of you outsourcing your work? Not necessarily the money saved but more along the lines of time management. if you give a designer a list of ideas and suggestions you WANT your work to have, chances are, they will get it right the first time whereas, if you amble along experimenting with what you actually create you may, in effect, take much longer to complete the task in hand. By saving yourself time what else can you get done, whether it is building more sites or marketing your existing sites further the indirect benefits all weigh up more often than not, these benefits will be favorable to outsourcing the work.

    Risk.

    This is probably THE most important thing to take into account when considering outsourcing your work, what happens if, you pay for the outsourcing and, overnight the company who is doing the work for you goes out of business? What happens if someone you have in your employ decides that they would rather be doing the work rather than you outsourcing it? Financially can you afford to outsource the work? All of these factors need to be considered before undertaking any form of outsourcing.

    Basically, what I am trying to tell you is that, if you spend a few moments actually running the numbers as oppose to the ideas you have in respect of your workload you will see that outsourcing can be come a valuable asset to your business and, more importantly, your bottom line profits.

    Article written by Lee

  • Everybody’s Going Gay

    Date: 2011.02.22 | Category: General | Response: 0

    The past few months in the online adult industry have seen some rather dramatic changes happen from Visa charging additional fees to accept their credit cards online, Paypal no longer processing adult and, several large companies going out of business. However, one thing that also seems to be changing for the better is the amount of webmasters looking at new niches to promote. Surprisingly, the one niche that many webmasters are looking at is that of the gay niche.

    Where The Money’s At.

    For years, the adult webmaster community has been split amongst themselves, those that are only focused on straight niches and, those that focus on gay niches however. As of late, more and more of those webmasters from the first group are looking to make additional income from the gay niche. With this inevitable surge in gay adult sites coming online, there are bound to be some knock-on effects, and those webmasters just starting to look at the gay niche, will return to what they know. However, for most, i think this is going to be a fruitful encounter with one of the industry less socially accepted markets. Many of the webmasters who have been concentrating solely on the straight market for their income are going to realize just how much money they have been losing out on for all these years. And with this realization, comes its own set of problems for the industry as a whole.

    The Gay Market.

    Whether you are a straight webmaster or a gay webmaster the one thing that will become apparent is that your sites are going to reflect you in both, how they look and, the marketing techniques you use. More importantly, the attitude you have towards your gay surfers will in fact show through. Many of the straight webmasters whom, perhaps are not as tolerant towards this niche will, almost certainly fail before they can really get going. Marketing gay adult sites is far different than marketing straight adult sites. You have to know the surfer, understand what they want and, more importantly, know the terminology in the gay market. Many times a post can be seen on various message boards belittling those webmasters who are openly gay – often accompanied by terms such as ‘fag’, ‘queer’, ‘homo’, etc along with with images being posted that, quite frankly, would turn most people’s stomach.

    The gay niche is much more than just a single online market, it is a whole lifestyle unto itself. While this lifestyle is affluent (having an abundance of readily available money to spend) it will take a lot of work and perseverance to ensure you get your share of this market.

    Starting Points.

    As I mentioned above, the main thing many webmasters are going to have to learn are the terms of the gay market, what is a twink? A bear? A cub? What products work well on gay sites? Despite what most people think, you cant just throw up some banners with naked men on them and turn a profit. Match your content to a niche and then, match your advertising to your content, what use is it having bears on a site if, the paysite you are promoting features Teens ‘n’ Twinks?

    Similarly, your text links, ‘Click Here For Hot Gay Action’ might get you a few clicks but, by targeting your surfers even more, you will see how some of the gay niches can really turn a profit. The trick is this, get the surfer to your site and actually give them something that you think will suit their desires. This may mean making a 10% commission on a sex toy sale as oppose to a $35 commission on a pay site membership. And so be it. Those 10%’ers start to add up after a few sales.

    In Summary.

    To summarize, the gay niche will make you money however, to make money you will need to invest something that, perhaps isn’t for everyone – a lot of time and understanding. Marketing the gay niche isn’t for everyone, we have seen this too many times. However for those who are, spending time adding a gay market portfolio to there straight, with a little time increase your overall income significantly.

    Article written by Le

  • Organizing Your Hard Drive And Server

    Date: 2011.02.24 | Category: Hosting | Response: 0

    We have probably all done it at some point, we get in such a hurry to upload our new site that we have just spent the last 20 minutes building that we don’t think about maintaining the site at a future date or, worse still, we need to change a site we built 6-8 months ago and can not remember where we uploaded it to.

    By organizing your server from day one of your steps into becoming a webmaster you will, inevitably, save yourselves a lot of time in the long term future of our business model.

    Lets take a look at how we can accomplish this ‘organization’ though.

    On your hard drive you need to have a ‘central’ location for all of your online files and folders, what better place to keep this than in a folder named ‘Online’ of course, this is just an example but it will son become apparent to you that this is probably the most logical folder name to use.

    Now, within this folder you are also going to need to have a few sub folders, i would suggest using a folder for each of the domains that you own so for example, for your first domain, you would name it myfirstdomain.com, your second would be named myseconddomain.com etc.

    Within these domain folders you will also need to have a selection of sub folders again, I would suggest names for these folders such as /html/, /scripts/, /articles/, you are now well on the way to organizing your server.

    In addition to these sub folders you will also need to create sub folders for your images that you will be using on your sites, I would suggest using the names /banners/ and of course, /images/ for these two folders, you now know that the /banners/ folder contains all of the buttons and banners you will use on your sites and the /images/ folder contains all of the .jpg and .gifs you will use. Inside the /images/ folder, it might also be advisable to create a sub folder called /thumbnails/ which, you can store your thumb nailed pictures in if required.

    One other advantage to organizing your folders and sites in this manner is that over time, it will assist you when it comes to dealing with hot linkers. Instead of having to find the paths to all of your individual image directory, you know instantly where you put them, without the need of logging onto your server.

    Ok so you now have a semi-organized folder structure on your HD, so far we hopefully have a folder structure that looks somewhat like this:

    C:/online/myfirstdomain.com/

    C:/online/myfirstdomain.com/html/
    C:/online/myfirstdomain.com/scripts/
    C:/online/myfirstdomain.com/articles/

    C:/online/myfirstdomain.com/html/Banners/
    C:/online/myfirstdomain.com/html/Images/
    C:/online/myfirstdomain.com/scripts/Banners/
    C:/online/myfirstdomain.com/scripts/Images/
    C:/online/myfirstdomain.com/articles/Banners/
    C:/online/myfirstdomain.com/articles/Images/

    So, hypothetically, if you created a article called ‘Article One’ you would find this in the following place on your HD:

    C:/online/myfirstdomain.com/articles/articleone.html

    See how easy that was to find on your hard drive?

    Of course, on your server the folder structure will be no different so, your structure will be mirrored EXACTLY from your HD to your SERVER I.E.:

    /usr/www/sites/myfirstdomain.com/articles/articleone.html

    Not only will you make your server layout a lot easier to navigate but, it should, in theory, save you time when submitting your sites to the search engines, free for all’s etc as, in your head, you will already know the location to any single page.

    Try this as an example…

    You have created an article site called ‘Online Marketing’ on your third domain, where is it located?

    That’s right, you will find it at http://www.mythirddomain.com/articles/onlinemarketing.html

    How much time would you have usually spent logging into your server trying to find this page?

    One other MAJOR advantage to keeping your server and HD structure the same is backing up your data now becomes easy as pie. you simply have to download your folders into the /online/ directory on your HD, then simply burn that entire directory to Cdrom.

    Hopefully this article has given you some insight into how proper organization can be of use to you on your HD and on your server. If you are just starting out in the adult industry hopefully you will see that spending a little time to make a structuring system such as this can save you a lot of time long term.

    One last question for you however, where would you find your article called ‘Marketing Shoes’ on your 56th domain name?

    Article written by Lee

  • Using Basic Server Side Includes (SSI)

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    Server side includes are what their name sounds like.  A way to include the contents of another file into your current web page BEFORE the web page gets sent off to the surfer.  Not only does this include contents of a static file but you can also include the results of a CGI program and on some web servers, you can even have it display the current date and time.

    Now, many web hosts do not normally have server side includes turned on. You will have to ask your host if they have SSI turned on and if they do, what is the file name extension for SSI.  By default, SSI files have an .shtml extension.

    Sometimes, you can turn SSI on yourself.  If you host doesn’t have SSI turned on for you already, you can try adding the following two lines to your .htaccess file.  Then create a file with the .shtml extension, include a SSI command and see if it works.

    AddType text/html .shtml
    AddHandler server-parsed .shtml

    When you use SSI commands, you place them exactly in the location within your web page where you want the output of the SSI command to appear when you finally browse the page.  If you have SSI, then you can use the following command to include a file.  When you include a file, you can either give it a path name to the file or you can give a URL to the file. I’ll list both here.

    <!–#include file=”/some/path/above/my/web/to/my/header.html” –>

    This is an example of how to include a file based on its path name.  Now,
    here’s the same file put included with its URL.

    <!–#include virtual=”/to/my/header.html” –>

    And this is an example of how to use a URL.  With a URL however, it cannot be a complete URL such as http://www.somesite.com/somefile.html.  It has to be within your current website.  You can also use the URL method to run a CGI script!  Here’s an example of that:

    <!–#include virtual=”/cgi-bin/somescript.cgi?myfirstarg=1amp;mysecondarg=2″
    –>

    As you can see, we can even pass arguments to the CGI script just as if you typed it into your browser!  There is also another way of running a CGI script but this is not as widely used any more and you should use the #include virtual method instead.  Here is the same example so that you will know what it means when you see it.

    <!-exec cgi=”/cgi-bin/somescript.cgi?myfirstarg=1amp;mysecondarg=2″ –>

    As I mentioned earlier, you can use SSI to display the current time and date. Here’s how:

    <!-echo “$DATE_LOCAL” –>

    This will display the current date and time. SSI is usually used when you  want to have a standard header or footer on each page.  It’s also used for displaying rotating banners or page counters. As you see above, you can also  use it to display the current date and time or the date when the page was  last modified.

    SSI has also been used for cloaking and some tracking  software uses SSI to track each incoming hit to the web page.  If you would  like more information about SSI, go to
    http://www.apache.org/docs/mod/mod_include.html.  This is the definitive guide on SSI on the Apache web server.

    Most other web servers that use SSI also follow these conventions.

    Article written by Lee

  • International Billing Alternatives – Online Check Payments

    Date: 2011.02.23 | Category: Billing Solutions | Response: 0

    In my previous article i discussed the value involved with Premium Rate Phone billing as an option for your adult surfers and, staying on the topic of payment processing this article will take a closer look at the Online Check payment method or, ACH as it is commonly referred to.

    ACH (Online Check Payments) – What Is It?

    An online check payment is a method of allowing your customers to pay for their goods using their check’s online, in order for your customer to pay via a check they need to have available certain items these are, a current checking account, a valid routing number (found on the check) and, an account number. Funds paid via online checks are automatically debited from the customers bank account.

    Online Check Billing – How It Works.

    Online check payments are processed in real-time, surfers are automatically accepted and authenticated via their current billing address, social security or, driving license number, once they have been authenticated their payment details are then sent to the ACH (Automated Clearing House) system where this information is automatically accepted as long as the details provided are verified as correct.

    Online Check Payments – What Are The Costs?

    Utilizing the online check method of billing your customers is actually just as, if not more, cost effective as using online credit or debit cards, in effect, you are guaranteed the funds of the check once they clear as, in all reality, the surfer will not have such an easy time declaring the purchase as a ‘charge back’ because the information needed to pay via an online check is information that in reality, only they have access too.

    So, as with our previous articles, lets say your paysite membership fee for one month is US$35, a surfer signs up to your site using an online check, you make, approximately, US$33 from this membership for each and every month the customer (or surfer) chooses to renew their membership.

    The one main advantage with online checks however is that, surfers will often feel more ‘secure’ in using them to pay for 3 or 6 month memberships and, as long as their check clears your account, you are almost certainly guaranteed the funds.

    Online Check Billing – The Main Benefits.

    As mentioned above already, the primary benefit of the ACH payment method is that the customer will almost certainly have funds available in their online checking account to be able to meet the cost of the paysite membership, after all, they wouldn’t give out their banking details if they were not sure the payment would go through. In addition to this advantage there are also several other advantages to using Online Checks as a payment method for example:

    Increased Sales.
    Reduced Order + Billing Costs.
    Faster Payment.
    Reduced Credit Card Charge Backs.

    ACH Check Payments – Overview.

    Whilst ACH check payments are a good alternative for US surfers the one major drawback is that, in today’s global market place they are not a method of payment for international surfers unfortunately, at this time, there are no companies who can offer this service to my knowledge to the ever growing global population.

    That said, there is a place in the industry for check processing for adult payments and, with Visa breathing down our collective necks more and more, now would be an ideal time to take an in-depth look at this processing method.

    I hope this article has provided you with some useful information regarding the online check payment method.

    Article written by Lee

  • Pay Per Click Traffic – More Than One Use

    Date: 2011.02.24 | Category: Paid Traffic | Response: 0

    We all know the stigma surrounding getting traffic to our sites and, this is no different with that of the PPC traffic sources. We have all heard varying stories of success and failure when it comes to this type of traffic whether it be from Googles Adwords program, Overture PPC engine listings or in fact, highly targeted Sex.com adult traffic.

    But how much do we all actually know about maintaining this level of traffic once we actually get it and at a minimal cost to our bank balance?

    First of all there seems to be a belief that PPC traffic should be sent to a sponsor or one of our existing sites, this is all good and proper but, what happens when the sites we own or the sponsors we use don’t convert on this traffic do we just give up? For the most part, yes webmasters do tend to give up and mark this source of unrivalled traffic as a flop.

    Enter the world of traffic manipulation.

    We all know about a variety of programs that are available to drive traffic to our existing sites from banner exchanges like Pornclient to text link exchanges like TextPop even to top lists.

    So why don’t we utilize these when we buy PPC traffic? Quite simply many webmasters forget that traffic can be manipulated regardless of where it comes from initially.

    Lets take a simple listing on sex.com, you fund your account and traffic starts to flow, you get 1000 hits per day for as long as you have funds in your account. Were you aware that this 1000 hits could in fact, become 10,000 hits if we actually thought about our pay per click listings.

    How you may be asking especially with so many rules being levied upon us by the PPC traffic sources? Simple, set up a filter page, on this page you should place a single text link which would be your entry link however, you should also place a few other items on the page this is what i will explain next.

    Ideally you want to be able to use the traffic you are paying for in order to build up a larger traffic base this is where the use of such programs as banner exchanges and the likes come in handy.

    As well as your entry link you should also place a banner exchange (or a text exchange) code on your filter page this will mean that for every visit your page gets from the PPC Engine you are accruing credits towards additional visitors.

    In addition to the link exchange you might also like to consider placing a counter on this page specifically, a toplist counter such as Outster or sextracker so, for every page view you receive you get rated further on their toplist.

    Also, as we are on the subject of top lists why not place a text link to one on this page? Even though you are sending your traffic out you are actually getting sometimes in excess of twice that back depending on the toplist you choose to use.

    Now we have the basics set up we need to look at what else we can do to maximize this traffic, i would suggest having a single console (preferably a blur console) load on this page if the PPC SE allows again, this should contain a link exchange of some description however, you will need to make sure that the account you are using is separate to the one on your filter page.

    Finally, remember the entry link, that shouldn’t go directly to your sponsor instead, send it to an FPA (Full Page Ad) first and, on this FPA place a table ad which is pure text at the bottom again, sending this traffic to a variety of other niche filter pages all set up in the same method as the one we have just made above.

    Hopefully by using these methods your ventures into the Pay Per Click search engine world will be more fruitful than the webmasters not using the above method.

    Article written by Lee

  • JavaScript – Redirecting Foreign Surfers

    Date: 2011.02.24 | Category: Scripts, WebDesign | Response: 0

    At some point or another we are no doubt going to have the need to redirect some or all of our surfers based on the language they speak, this snippet of JavaScript when placed on your page will enable you to do just that without the need for .php or other more complex scripting.

    Here is the coding that you need to place between your <head> and </head> tags:

    <SCRIPT LANGUAGE=”JavaScript1.2″>
    <!– Begin
    if (navigator.appName == ‘Netscape’)
    var language = navigator.language;
    else
    var language = navigator.browserLanguage;

    if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
    else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
    else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
    else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
    else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
    else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
    else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
    else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
    else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
    else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
    else
    document.location.href = ‘english.shtml';
    // End –>
    </script>

    To add additional language redirects to this JavaScript all you need to do is duplicate the:

    else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';

    Section of the coding changing the (‘zh’) language code to that of the language you wish to redirect.

    Article written by Lee

  • Golden Rules For Finding A New Domain Name

    Date: 2011.02.22 | Category: Domain Names | Response: 0

    We all know by now that domain names are being registered at an unbelievable rate and, whilst the vast majority of ‘decent’ domain names have already been registered there are still some god domains to be registered and, this article will give you some insight into how you can choose an effective domain for your business purposes – regardless of what they are.

    Avoid Play On Words.

    Whilst sitting at a bar you come up with an idea for a domain www.4play.com and, at the time this might seem like a great domain name to buy however, before you head to your favorite register and purchase the domain stop to think about the long term implications.

    Let me explain this a little more using the example www.4play.com lets think about this, every time you mention the domain in a conversation people are more likely to head across to www.foreplay.com or www.fourplay.com first as a type-in. This is also true of the other abbreviation styles of ‘internet slang’ remember the days of the ‘dot com’ registrations, you know domains such as www.dotsex.com looking back now, these seem ridiculous to have been registered however, at the time they were popular but they died their death years ago.

    Think Investment.

    A good ‘commercial’ domain must be able to distinguish itself from the competition, there are several ways to achieve this for example:

    Consider Your Target Audience.

    Aim your domain at a specific, yet broad market audience. use tools to narrow down what your customers (surfers) are looking for, narrow this list down to a select few domains and then, narrow the list down some more.

    Follow Trends Or… Create Them.

    If you are serious about picking a good domain name or two then be prepared to invest the time required to get a good domain name. Research the latest trends on the internet, see what products or services are ‘hot’ and will be around long term and also see which domains are just a flash in the pan.

    A good example of ‘long term’ domains would be www.europeanwebmasters.com which i registered several years ago when, in all honesty, the foreign markets were not even thought about however, you cant go to any forum nowadays without someone asking about the international marketplace.

    Act On A Whim.

    In complete contrast to my opening statement in this article, if you think you have a solid business idea, act on it, the chances are someone else will also think of the same idea as you and, if you don’t get the domain name first, they will.

    Alternative Buying.

    So you have decided that you do want to buy www.4play.com before you make your purchase have a look at what other variants of this domain are available, for example, you might like to check registrations of www.4-play.com, www.for-play.com, www.forplay.com, etc etc.

    If you have a great business idea, make sure you have all of your bases covered, just because you are starting a new craze, that doesn’t mean the domains will be available for registration tomorrow or next week.

    By purchasing all the variants of the high quality domain you have thought of you are, in effect, eliminating all of the competition you could face long term.

    Don’t Cyber-Squat.

    If you are a serious domain buyer, avoid tailgating on other peoples domain names unless of course, it has enormous potential for example, if someone has registered a generic domain such as www.123456.com but failed to register www.123-456.com why not register the available domain? You are not impeding on anyone’s property rights and, you might benefit from some mis-typed traffic at the same time. As with any type of mis-typed domain, before you register it, seek legal advice, a few dollars spent before registering the domain could save you thousands afterwards.

    Fools Rush In.

    Don’t automatically buy the first domain name you think of, think on it some more, sleep on it if you have to, ask your family and friends on their opinions. Although the really good domain names have virtually almost all gone, its better to carefully think out each and every domain name purchase you make and save yourself some money long term than to rush in and buy a domain that wont be any use and have to register a new domain to take the place of the first.

    In addition to the above don’t sit on a really good domain name idea forever because, forever comes a lot sooner than you may think.

    Hopefully this article has given you some useful information in respect of registering new domain names and you can put this information to good practice when buying domains. Article written by Lee

  • Cascading Billing – Using Multiple Payment Processors For More Profit

    Date: 2011.02.21 | Category: Billing Solutions | Response: 0

    ‘Cascading Billing’ has been somewhat of a buzz word of late in the online industry however, there seems to be some confusion as to what this billing process actually involves or even does other than ‘process payments’ this is what we will take a look at in this brief article.

    Cascading Billing – The Basics.

    Simply put, Cascading Billing is a method to enable your surfers to buy membership to your site or, products utilizing multiple third party credit card processors and, other payment options. The process used, as its name suggests, is that of a ‘cascading’ feature meaning that, if you have multiple processors set up on your site and a surfers credit card is declined on your primary processor, the details will then be passed onto a secondary credit card processor where, they will either be accepted or declined and, if declined, the details can then be passed onto yet another credit card processor or, some alternate payment solution.

    Cascading Billing – The Benefits.

    From the initial reaction this new payment process has received in the online community it would appear that this new solution actually does work and, work well. Many companies who are adopting the ‘Cascading Billing’ process are reporting an increase in sales, some reporting upto a 20% increase over the normal procedures they used. This increase in sales also enables affiliate programs to pass the new found benefits onto the webmasters themselves through raised payouts and better sign-up ratios.

    Cascading Billing – The Options.

    As with any type of online payment processor or, payment system, you need to evaluate what your individual needs are and, using a cascading billing program is no different. With many solutions currently available and in development stages the choices for webmasters and program owners are growing and growing.

    However, that said, first and foremost you need to choose which processors or, billing solutions you will use to begin your cascading billing. In an ideal world, you should choose two of the more reputable third party payment processors as your primary and secondary processor in addition to a tertiary payment option or, perhaps even a custom dialer solution. Generally speaking, this will give you the best way to monetize your own and, your webmasters traffic.

    Cascading Payment Solutions – Overview.

    When all is said and done, cascading billing offers webmasters and online e-business owners ample opportunity to increase their profits through minimal outlay either by renting the scripting that will allow you to utilize the cascading billing option (costs from $300 a month) or, having such a solution custom coded which, you can have done from as little as US$5000. Either way i am certain we will start to see many more of the top online companies offering this type of payment solution in the near future and, with some of the larger online companies already adopting this method, it is sure to start happening soon.

    Article written by Lee

  • SEO Pyramid Scheme

    Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

    I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme

    Basically, we all know the importance of targeting specific keywords and phrases however, this isn’t necessarily the easiest of things to do until now…

    Lets take a simple free site as our example, We know we have to have Meta Tags, Descriptions, Alt Texts and Body text on our site but how do we keep this all in within the theme of our site and, more importantly, how do we make sure we target as much of our niche traffic as needed? Actually the process itself is a simple one that has been around for many years however, very few people make good use of it.

    So we have our free site all ready and waiting to be optimized for the search engines the first thing we need to do is take a look at our sites content (read as images) and make a short mental description of them so for example, if we have a teen site the pictures may be of a ‘blonde sexy teen model wearing stockings’.

    That description is the basis for our keyword pyramid.

    We now have to construct our pyramid based on that brief description so we start o break it down word by word for example:

    Blonde
    Sexy
    Teen
    Model
    Stockings

    That is our primary layer in the pyramid already completed, not so hard really was it

    Now comes our second level in our SEO pyramid:

    Blonde Sexy
    Sexy Teen
    Teen Model
    Model Stockings

    As you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:

    Blonde Sexy Teen
    Sexy Teen Model
    Teen Model Stockings

    Now we have our tertiary layer for our pyramid we can continue this for further layer like this:

    Blonde Sexy Teen Model
    Sexy Teen Model Stockings

    Again, we can break this down one more level like this:

    Blonde Sexy Teen Model Stockings

    We now have 5 layers to our pyramid.

    The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.

    Take each layer in turn and, where possible include one line from each later into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.

    By working through each layer of this SEO pyramid at a time you will not only discover keyword rich phrases that you could otherwise be missing out on in the search engines but, you will give your sites a theme making your chances of being listed for the correct search terms even better.

    Article written by Le

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