• What’s A CHMOD?

    Date: 2011.02.24 | Category: Hosting, WebDesign | Response: 0

    CHMOD is another name for setting the permissions of files on your server.

    All UNIX based web servers understand the concept of permissions. these are broken down into three distinct areas.

    Permissions for the person who OWNS the file.
    Permissions for the group (all users are members of one or more groups).
    Permissions for everyone else.

    Permissions are listed one of two ways either using numbers such as 755 or, using letters such as rwx-xr-x however they both mean the same thing.

    The first number or first group of three letters stands for the permissions of the owner (IE 7 or rwx).
    The second number or second group of letters stands for the permissions of the group (IE 5 or xr).
    The third number or third group of letters stands for the permissions of everyone else (IE 5 or x).

    The way the system works is as follows:

    1 = x = you are able to execute (run) this program.
    2 = w = you are able to write to this file.
    4 = r = you are able to read the contents of this file.

    so if you add it up rwx = 7.

    So, in the example given above (755 or rwx-xr-x) the owner is allowed to read and write the file AND execute it.
    The group is allowed to execute and write to the file.
    Everyone else can execute the file.

    We hope this gives you a little more insight to how CHMOD’ing or, setting the permissions on your server can affect how files act.

    Article written by Lee

  • Protecting The Kids – Europe’s Role

    Date: 2011.02.24 | Category: 2257 | Response: 0

    As adult webmasters we have certain obligations we must fulfill daily whether these be, legal or moral.

    One issue that is constantly cropping up in our industry is that of minors (Children) accessing adult websites and, more importantly, the ease of which they can do.

    Recent figures released by one of Europe’s top internet analysis companies show that children in Europe and, specifically within the United Kingdom are more likely to visit a website and that, ‘showing that around one in five Internet kids (290,000) check out the sex sites’.

    These figures are certainly alarming to say the least, bearing in mind they are specifically talking about the United Kingdom, that leaves a vast majority of Europe, as yet, un-analyzed.

    We should all adapt to new methods in order to protect minors from accessing our site whether that includes placing your sites behind AVS systems which, in my opinion is one of the best ways and, most profitable of protecting minors or, utilizing ‘web safe’ software packages that are available to block access to adult sites completely we all need to adopt these practices.

    The fact of the matter remains that, in this day and age, no matter what precautions we take in order to prevent access there will, undoubtedly, be a majority of children who can and will, get access to adult sites.

    Does that mean we should compromise on the quality of our sites? No
    Does that mean we need to think harder about how we develop our sites? Yes

    It takes very little effort to subscribe to the services to block access and, you can get a single line of code to place within your html from ICRA which will at least, deter underage surfers from accessing your sites.

    In addition to the above mentioned service, you can also place a link on your warning page/s to the following services for parents to block access from children to our sites, SAFESURF, CYBERPATROL, NETNANNY and, SURFWATCH amongst others. Its not just about utilizing software and ratings on our sites though, we can go much further than that and, for instance, using nothing but softcore content on our sites will protect to some extent the materials available to children but, in addition you will also notice your conversion ratios will go up! I have and, I’m sure you have, heard it time and time again.. Make them ‘Pay for pink’ and, by using softcore images on your sites that’s exactly what you are doing.

    I for one certainly hope that you take heed at this article, protecting our children is paramount if, we are to succeed in the business, it is getting harder and harder to control who accesses our site but, we can at least take a step in the right direction.

    Article written by Lee

  • Converting Chinese Adult Traffic – The Niche Paysites That Work

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Converting Chinese Adult Traffic – The Niche Paysites That Work.

    To date we have looked at most of the types of country specific traffic available to webmasters every day and, more importantly, which niches they convert on. In this article we will finish up our look at the foreign traffic and how profitable it can be with the final main country on the net – China.

    Chinese Adult Surfers – Quick Analysis.

    As with Japanese traffic, most webmasters seem to think that Chinese speaking adult surfers are pretty worthless when it comes to buying porn memberships and this is true – If you do not know what niches to offer your Chinese surfers that said, we found some interesting results given the three (3) month test we had on our Chinese traffic and, the results we observed might just make you change your mind about sending the Chinese surfers you get to your sites off to traffic trades.

    Chinese Porn Surfers – The Niches.

    Because we knew relatively little about the Chinese traffic we had on our sites we decided that, rather send it to a specific language hub site we would send it to our main hub page and, allow the Chinese surfers to filter themselves through to the sites that interested them on their own, to our surprise, only 40% of the traffic we knew was Chinese chose to filter itself to a Chinese specific language hub site, the remainder, choosing to go through our main English hub site.

    Fetish.

    Across all of the niches we offered the surfers, the Fetish niche was the one that converted most consistently month after month and, more than converted, actually retained members once they had signed up to the paysites.

    Gay.

    Unlike the traffic we had that was Japanese a lot of the Chinese traffic that hit our site decided to visit the Gay niche paysites we had to offer them and, there was less than 10% difference between the Fetish and Gay signups we observed month after month. Quite a difference when compared to surfers from Japan and, a pleasant one at that.

    Amateur.

    Specifically teen amateur niche sites or, at least sites that had amateur looking teen modes on the tours also did well on our Chinese traffic however, the conversion ratios for the recurring programs didn’t do as well as what we had expected with most memberships being cancelled within 2 months. Non the less, the Chinese surfers did join and most of them re-billed in excess of 1 month before leaving the site.

    Teen.

    As mentioned above, it would appear that Chinese porn surfers are looking for teen niches again though, the teen paysites we used featured amateur looking teens prominently on the pages so whether this was a choice on the surfers part to join the teen sites or, because we only offered amateur looking teen paysites isn’t known.

    Asian.

    Unlike Japanese surfers, Chinese surfers also joined the Asian niches that were offered up to them and, surprisingly enough, we noticed more signups to English Asian sites than localized Chinese pay sites.

    Chinese Adult Surfers – The Results.

    Overall we were very impressed with how the Chinese traffic we had flowing through our sites both acted and, converted on the sites that we offered them to join, especially since the Japanese traffic we had didn’t seem to like the gay niche sites yet Chinese traffic worked wonderfully on exactly the same gay niche pay sites.

    Across the board I think a revisit of Chinese traffic is needed with more options on our part when it comes to the teen and amateur niches especially just to see if the results we experienced thus far were unique or, are truly indicative of how the Chinese surfer navigates and joins pay sites.

    Article written by Lee

  • Thinking Of Starting An Adult Website In The UK?

    Date: 2011.02.24 | Category: General | Response: 0

    We all know that there are many foreign / international adult webmasters and there are some very well known ones based in England however, before you start building your online empire what are the legalities regarding the type of content you can and cant use on your adult pornographic sites?

    To be honest with you, there are no ‘defined’ laws in England (At the time of writing this article) regarding the use of online media to promote adult activities however, it is a commonly held belief that as long as you stay to the same standard as what most ‘top shelf magazines’ or ‘R18 Videos’ have in them you shouldn’t go far wrong.

    So what are these standards? That’s the information that I am about to give you.

    Content that IS NOT acceptable.

    1) Any material which is in breach of the criminal law.

    2) Material (including dialogue) likely to encourage an interest in abusive sexual activity (e.g., pedophilia, incest) which may include depictions involving adults role-playing as non-adults.

    3) The portrayal of any sexual activity, whether real or simulated, which involves lack of consent.

    4) The infliction of pain or physical harm, real or (in a sexual context) simulated. Some allowance may be made for mild consensual activity.

    5) Any sexual threats or humiliation which do not form part of a clearly consenting role-playing game.

    6) The use of any form of physical restraint which prevents participants from withdrawing consent, for example, ball gags.

    7) Penetration by any object likely to cause actual harm or associated with violence.

    8) Activity which is degrading or dehumanizing (examples include the portrayal of bestiality, necrophilia, defecation, urolagnia).

    As you can see from the above, there ARE very specific guidelines regarding water sports, animality and, some of the more ‘out there’ fetishes.

    Now you know what you cant use on your adult sites, lets take a look at the list of sexual activities that you can use. Its no surprise that the list of what you can use is considerably shorter.

    Content that MAY BE acceptable.

    1) Aroused genitalia.

    2) Masturbation.

    3) Oral-genital contact including kissing, licking and sucking.

    4) Penetration by finger, penis, tongue, vibrator or dildo.

    5) Non-harmful fetish material.

    6) Group sexual activity.

    7) Ejaculation and semen.

    It also worth noting that the above guidelines are not distinguished between heterosexual or homosexual activities.

    So, that’s the low down on what the current status of affairs are with regards to the use of adult content on websites in England and Wales. Actually, that’s not to bad just ensure that you stay within these guidelines and, more importantly, that you do consult a solicitor before commencing any form of adult business after all, that’s what they are there for, to give you SOUND legal advice instead of basic ‘guidelines’.

    Article written by Lee

  • SEO Pyramid Scheme

    Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

    I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme

    Basically, we all know the importance of targeting specific keywords and phrases however, this isn’t necessarily the easiest of things to do until now…

    Lets take a simple free site as our example, We know we have to have Meta Tags, Descriptions, Alt Texts and Body text on our site but how do we keep this all in within the theme of our site and, more importantly, how do we make sure we target as much of our niche traffic as needed? Actually the process itself is a simple one that has been around for many years however, very few people make good use of it.

    So we have our free site all ready and waiting to be optimized for the search engines the first thing we need to do is take a look at our sites content (read as images) and make a short mental description of them so for example, if we have a teen site the pictures may be of a ‘blonde sexy teen model wearing stockings’.

    That description is the basis for our keyword pyramid.

    We now have to construct our pyramid based on that brief description so we start o break it down word by word for example:

    Blonde
    Sexy
    Teen
    Model
    Stockings

    That is our primary layer in the pyramid already completed, not so hard really was it

    Now comes our second level in our SEO pyramid:

    Blonde Sexy
    Sexy Teen
    Teen Model
    Model Stockings

    As you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:

    Blonde Sexy Teen
    Sexy Teen Model
    Teen Model Stockings

    Now we have our tertiary layer for our pyramid we can continue this for further layer like this:

    Blonde Sexy Teen Model
    Sexy Teen Model Stockings

    Again, we can break this down one more level like this:

    Blonde Sexy Teen Model Stockings

    We now have 5 layers to our pyramid.

    The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.

    Take each layer in turn and, where possible include one line from each later into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.

    By working through each layer of this SEO pyramid at a time you will not only discover keyword rich phrases that you could otherwise be missing out on in the search engines but, you will give your sites a theme making your chances of being listed for the correct search terms even better.

    Article written by Le

  • Think Fresh – Work Smarter

    Date: 2011.02.24 | Category: General | Response: 0

    We have all experienced it at some point in our webmaster career, more often than not though, we hear about it all the time. What is it? Wanting to give in when we hit that proverbial brick wall.

    Hopefully this article can offer you some help and advice when it comes to getting your sales back on track or, even getting them started at all.

    Ask For Help.

    The one thing that amazes me about this industry is that despite the fact we are all business competitors we are all (mostly) willing to help other webmasters out for little or nothing in return. if you hit that brick wall then imply ask for some help.

    As webmasters we have a barrage of free tools readily available to us for asking the advice of others whether it is in email from your sponsors support reps, icq or even on the many industry related chat boards, by actually spending sometime to help yourself by asking others you can often see things from a new perspective and, get advice as to why thing that should be working are not.

    Start Over.

    So you have been doing this webmaster job for the last few months submitting to the TGP’s, building free and AVS sites but you still haven’t made a dime, something is wrong somewhere but how do you pinpoint the error? By far the easiest way to find out what is wrong is to start afresh. Head over to one of the webmaster resource sites and see what others are doing ask for advice and feedback on your sites and learn from the experiences they tell you about. Just because you might have heard the same information before doesn’t mean you shouldn’t ask about it, often one webmaster will be able to tell you an alternate way of doing something that another webmaster is. One of the best ways to get a grasp on this learning curve is to read articles and tutorials, there are thousands of them on the net from HTML to Programming and everything in-between emulate the information contained in these articles and adjust that same information to suit your needs.

    Don’t Stagnate.

    If you are not having success at the AVS side of the business try something else, you already have a good base for building free sites and even TGP’s just because you have never tried using these sources of traffic and income doesn’t mean you wont be any good at them.

    If traffic is your problem as mentioned above, ask others where they get their traffic from and how they built it up, learn to start small and grow instead of running head first into millions of hits a month that are being wasted.

    Research The Industry.

    If you are thinking of quitting, before you do spend a day or two just doing a little background research in the industry, its no secret that webmasters who join the online industry today have to work two or three times harder than our peers who joined several years ago, this is and always has been true in any business. By researching the industry you should be able to find out how others that joined before you failed and, more importantly, WHY they failed, learn from those experiences.

    Finally.

    No matter how hard and meaningless you find the work stick at it, just because you are not making any sales it doesn’t mean you wont make any sales tomorrow or even next week / month / year. Keep turning those sites out and, soon enough, when you least expect it you’ll make a sale and, you know what… the euphoric feeling you will get will be more than enough to make you realize that you HAVE been doing something right all along.

    Article written by Lee

  • Search Engine Optimization, Is It Worth It?

    Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

    One of the trendiest takes on Internet marketing these days seems to be the notion that securing top search engine rankings “no longer works.” Where it started, I have no idea.

    But rarely does a week go by when I don’t see one or more Internet marketing “experts” claiming that search engine positioning is largely a waste of time and should not be a primary focus of Website owners.

    Well, as the saying goes, “there are two sides to every story.”

    But let’s not make this article about my side, or your side, or anyone else’s side. Let’s forget about my opinion and other “expert’s” opinions and stick to the indisputable facts, as reported by highly credible third party sources:

    According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.

    According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find Websites.

    In a study released by ActivMedia Research in September 1999, Search Engine Positioning was ranked as the #1 Website promotional method used by eCommerce sites.

    And look what I just found in the April 2000 issue of Target Marketing Magazine.
    “Top Ways Websites are Discovered”

    Banner ads: 1%

    Targeted email: 1.2%

    TV spots: 1.4%

    “By accident”: 2.1%

    Magazine ads: 4.4%

    Word-of-mouth: 20%

    Random Surfing: 20%

    Search Engines: 46%

    You’ve now seen the numbers and know that search engine promotion is very much alive and kicking. But let’s take this a step further. Let’s talk about the *quality* of prospects coming to your Website through search engines as opposed to other advertising mediums.

    Every time your potential customers use the search engines, they qualify themselves as *hot prospects* by conducting searches on keywords that are directly related to your product or service. Their choice of keywords is proof that they have a genuine interest in what you offer. These people spend their valuable time exploring the search engines for your type of product or service.

    Think About That.

    They didn’t stumble upon one of your ads, or wander past a hyperlink to your site. And they didn’t get a banner ad thrown in their face. They made the *decision* to actively search the keywords that brought them to YOUR Website. And when they get there, they are ready and willing to do business with you. At the very least, they’re seriously considering it and, that’s the most powerful sales tool you can have!

    But merely getting your Website “indexed” or listed in the search engines is not enough. In order to get any significant traffic from the search engines, your Website must be listed within the top 30 search results (preferably the top 20).

    Very rarely will anyone look beyond the first 30 results returned from a search. This makes perfect sense because the most relevant sites are always listed at the top. So if your prospect doesn’t find what they want within the first 20 to 30 listings, they’ll simply do a new search.

    If your site falls anywhere below the 30th listing, you don’t stand a chance against anyone in the TOP-20. Hence, it should be your goal to achieve Top 20 positions.

    How Do You Get Your Website Listed In The Top 20?

    1) You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.)

    2) You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have several verifiable clients that currently have multiple Top 20 rankings).

    3) You can do nothing at all. But as you’ve seen from the third party statistics referenced above, search engine positioning is something you can’t afford to ignore.

    Whatever choice you make, I hope that your eyes have been opened to the tremendous profit potential that exists with top search engine placement.

    Article written by Lee

  • Filtering Adult Traffic For More Sales

    Date: 2011.02.22 | Category: Traffic | Response: 0

    When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.

    Unfortunately, this is often not true.

    One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.

    taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.

    That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.

    One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.

    Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.

    Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.

    This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.

    Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.

    In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.

    Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.

    Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.

    Article written by Lee

  • Quick Loading Pages Plus Saving Bandwidth

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    Have you noticed how many of the sites out there are trying to make themselves look better than they actually are by using heavy graphics and media files? The fact of the matter is this, most surfers who visit your we pages are viewing them on a screen that is between 15 and 19 inches wide, can only see 216 colors and, are on a connection of 33.6 kb per second (If they are lucky).

    What Does All This Mean?

    What does this mean to you as a webmaster? Simple, try this test.

    Connect to the internet on a 33.6 connection, type in your url and, hold your breath. Does the page load before you need to start gasping for air? If so then you are designing your sites correctly, if not, your pages are far to big in file size.

    I’m pretty sure that some of you can hold your breath for a long period of time so, here is a basic rule of web design. Your pages should, be no larger in file size than 50k in fact, I would even go so far as to say try getting your pages under 30k in size.

    How Can I Get It Under 50K? 30K?

    First, all your graphic images should be as small as possible. Try to get them smaller than 4k. Going up to 6k is reasonable. When designing a graphic for the web site keep in mind the number of colors being used.

    I know, from designing banners myself, it was hard for me to go from millions of color to only 216. Yes, 216 is the number of colors you have on a web safe color pallet.

    Use solid colors when designing your image. PhotoShop has made the gradient such a popular tool. It looks good to fade things in and out. I always see a background border made up of this gradient. I always right click on that image to see the size. The 8k-12k is not worth the space. The problem with the gradient is it uses many colors and dithering. Both take up big time K. The more color you have in an image the bigger it’s going to be.

    Use design more, graphics less. For a web page to be successful it needs to download quickly and look good.

    Here is the dilemma download quick or look good? Instead of designing graphics and taking pictures and turning them into jpgs to make your web page look good, try using color schemes. Use cell colors to make borders. Use the negative space on your web site. What is not there is just as important as what is there.

    Remember sometimes less is more. When in doubt think of a typical visitor coming to your web page. Would that extra graphic sell them or keep them coming back again and again. If the answer is yes, by all means keep it. If the answer is “well maybe” or “it just looks good there”, yank it.

    Your surfers will appreciate not waiting more then they have to. The web is here to make our life easier not to sit in front of a screen waiting for heavy web pages to download.

    Article written by Lee

  • Marketing And Building For Women Sites

    Date: 2011.02.21 | Category: Promotion, WebDesign | Response: 0

    When marketing sites to the female surfer, just how different does the building process become, are there things that you should leave out or add in that you usually wouldn’t for the male adult arena? Hopefully this article will explain this in some more depth.

    I have broken this article down into specific segments that should be considered when building your for women sites these are as follows:

    Sub Niches

    As with every other niche in the adult industry the For Women market has their own individual sub niches. These vary from young guys to older men, couples, stories, fantasy, bondage, cartoons and a whole plethora of other niches all of which are to many mention here. Your chosen niche should reflect in the content you will be using and, more importantly, the content of the pay site to where you are sending the surfer. This is the best time to get a feel for your content and, it alleviates some hardships later on when you realize you have built a site full of hairy guys, only to realize the only site you can send them to is a gay bear site, not the most appealing site for a female surfer to join.

    Where Do You Want To Go With This Site?

    Are you looking to create a free site for the sole reason of driving traffic to your surfer trap, are you going to make a free site in order to make a sale, are you building a site for an AVS system? These are all decisions that you need to make before you start the building process, planning at this stage will reap its benefits later on. You should also consider the sponsor that you will utilize on the site, are you going to use all pay sites, sex toy sponsors or, will you use a mix, you need to plan this well as you do not want to end up with a site where all of the sponsors you are using end up negating the values of each other.

    What Type Of Female Are You Looking To Attract?

    Do you want to attract female surfers looking for erotica or, do you want to attract female surfers who are after something else, take a look at some of the female traffic sites, see what each of the sites presented to you offer their female surfers, can your match or better what these sites offer and, more importantly, can you offer something that the female surfer is likely to want?

    Content Is King.

    As with every other niche you need to pre-select the content that you will use on this site, do you have something that can be used and, used in such a way it generates interest from the surfer, if you are using stories on your site are they appealing, how do the men in the images look? All of these need to be taken into consideration before you start to use your content, if you do not have any content you need to choose some from one of the for women content providers, keep in your budget, make sure the content is right for your needs, not to hardcore but, not to softcore, keep it simple and erotic.

    Layout

    When creating your galleries be creative, anyone can stick up a 10 pic gallery but it takes a true marketer to place creative text on the page, provide the female surfer with some additional information, make it up if you have to, tell them the model is called Brian, tell them his stats, let them know some more information about the model. This will be more likely to get the women who visit your galleries / sites interested in both the images and, more importantly, the erotic side of the model you are using, if the model is available inside your sponsor pay site, you will more than likely find that the female surfer will want to get more information about the model out of sheer interest alone if nothing else.

    Choose Your Marketing Strategies.

    Will you be using banners, text links or, other media to sell your for women sponsor? We all know the proliferation of banners on the internet have made them less ‘click-able’ than what they used to be. Use some ‘erotic’ text over banners or, even use text on its own.

    Keywords And Relevancy

    Keep your smack talk pleasant but to the point, the majority of female surfers would prefer to click on a link that said ‘Steve erotically caressed his penis against her cheeks’ than, ‘Steve shot his hot creamy load all over her face’ see the difference? one is sensual and erotic the other is pure porn, female surfer are mainly erotica driven not porn driven.

    Speak To Another Webmaster / Web Mistress.

    The for women niche is still relatively untapped at the moment, the people who are catering for this niche know the niche, most of them are female themselves and, as such, will know what works and what does not. How would you speak to a woman you met in public? There is a difference between speaking to a ‘guy’ and speaking to a female. Let this difference also show in your site too. If you have no idea how to market to women, ask one, you can find a message board dedicated to female webmasters at http://www.femalewebmasters.com and i am sure one of the posters there would be happy to help you out.

    Design And Practice.

    You now have the basics set you should now move onto designing you layout, keep your design simple, keep it neat, don’t over do the ‘female’ aspect of the site, over use of pinks, pastels and similar colors can undo all the preparation work you have just done, be subtle, know you are designing a site for the female surfer but keep it generalize, soft tones in color are not always the best way to use colors. Pink is not always for girls, blue is not always for boys, shades of pastel blue has just as much of a feminine effect as pinks and reds. Choose your color scheme wisely and this will pay off big time.

    However you decide to develop your site you should ensure that it melts together nicely, use contrasting colors for your banners, background and text, make sure the content is not too gay looking and that the female surfer knows the site was built specifically for her but, also ensure you have the links visible in case you get surfers from other niches at your site, don’t do yourself out of money just because this is a for women site this is probably the only element that crosses over between niches be they straight, gay or in fact, for women.

    Article written by Lee.

    

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