• Golden Rules For Finding A New Domain Name

    Date: 2011.02.22 | Category: Domain Names | Response: 0

    We all know by now that domain names are being registered at an unbelievable rate and, whilst the vast majority of ‘decent’ domain names have already been registered there are still some god domains to be registered and, this article will give you some insight into how you can choose an effective domain for your business purposes – regardless of what they are.

    Avoid Play On Words.

    Whilst sitting at a bar you come up with an idea for a domain www.4play.com and, at the time this might seem like a great domain name to buy however, before you head to your favorite register and purchase the domain stop to think about the long term implications.

    Let me explain this a little more using the example www.4play.com lets think about this, every time you mention the domain in a conversation people are more likely to head across to www.foreplay.com or www.fourplay.com first as a type-in. This is also true of the other abbreviation styles of ‘internet slang’ remember the days of the ‘dot com’ registrations, you know domains such as www.dotsex.com looking back now, these seem ridiculous to have been registered however, at the time they were popular but they died their death years ago.

    Think Investment.

    A good ‘commercial’ domain must be able to distinguish itself from the competition, there are several ways to achieve this for example:

    Consider Your Target Audience.

    Aim your domain at a specific, yet broad market audience. use tools to narrow down what your customers (surfers) are looking for, narrow this list down to a select few domains and then, narrow the list down some more.

    Follow Trends Or… Create Them.

    If you are serious about picking a good domain name or two then be prepared to invest the time required to get a good domain name. Research the latest trends on the internet, see what products or services are ‘hot’ and will be around long term and also see which domains are just a flash in the pan.

    A good example of ‘long term’ domains would be www.europeanwebmasters.com which i registered several years ago when, in all honesty, the foreign markets were not even thought about however, you cant go to any forum nowadays without someone asking about the international marketplace.

    Act On A Whim.

    In complete contrast to my opening statement in this article, if you think you have a solid business idea, act on it, the chances are someone else will also think of the same idea as you and, if you don’t get the domain name first, they will.

    Alternative Buying.

    So you have decided that you do want to buy www.4play.com before you make your purchase have a look at what other variants of this domain are available, for example, you might like to check registrations of www.4-play.com, www.for-play.com, www.forplay.com, etc etc.

    If you have a great business idea, make sure you have all of your bases covered, just because you are starting a new craze, that doesn’t mean the domains will be available for registration tomorrow or next week.

    By purchasing all the variants of the high quality domain you have thought of you are, in effect, eliminating all of the competition you could face long term.

    Don’t Cyber-Squat.

    If you are a serious domain buyer, avoid tailgating on other peoples domain names unless of course, it has enormous potential for example, if someone has registered a generic domain such as www.123456.com but failed to register www.123-456.com why not register the available domain? You are not impeding on anyone’s property rights and, you might benefit from some mis-typed traffic at the same time. As with any type of mis-typed domain, before you register it, seek legal advice, a few dollars spent before registering the domain could save you thousands afterwards.

    Fools Rush In.

    Don’t automatically buy the first domain name you think of, think on it some more, sleep on it if you have to, ask your family and friends on their opinions. Although the really good domain names have virtually almost all gone, its better to carefully think out each and every domain name purchase you make and save yourself some money long term than to rush in and buy a domain that wont be any use and have to register a new domain to take the place of the first.

    In addition to the above don’t sit on a really good domain name idea forever because, forever comes a lot sooner than you may think.

    Hopefully this article has given you some useful information in respect of registering new domain names and you can put this information to good practice when buying domains. Article written by Lee

  • Domain Name Transfer Agreement

    Date: 2011.02.22 | Category: Domain Names, Forms & Contracts | Response: 0

    Domain Name Transfer Agreement

    For most people, buying and selling domain names is a fundamental income provider for their business model, as such, you should ensure that when buying or selling domain names you should have a legal contract to assist in the transfer of sale.Domain Name Transfer Agreement.

    This Agreement is made on the Day of 2001 between:

    (1) [Your name and address goes here]. (hereafter referred to as the assignor) and;

    (2) [The buyers name and address goes here]. (hereafter referred to as the assignee).

    RECITALS:

    (a) The parties have been in discussion concerning the transfer to the assignee of the registration of the designations ‘[full domain name goes here]’ and ‘[further domain name goes here]’ (whether in lower or upper case) hereafter referred to as (the “domain names”) as website addresses on the internet.

    (b) The parties wish to reach a mutually acceptable arrangement in relation to such discussions.

    Now therefore, in consideration of the parties’ mutual covenants and undertaking, the adequacy and sufficiency of which are acknowledged, the parties agree as follows:

    1. The assignor hereby agrees to assign, and/or cause to be assigned, to the assignee the domain names. The assignor shall do such things and execute such documents as reasonably requested by the assignee at the assignees expense to perfect such assignment and shall comply with the standard requirements of [insert domain name registrar here] as in force at the time of this agreement.

    2. In consideration of the parties mutual obligations under this agreement the assignee agrees to pay the assignor the sum of $$ [Amount in words goes here] [currency goes here, Dollars, Sterling Etc] immediately following notification that all of the domain names within this agreement have been recorded at the relevant registries as in the ownership of the assignee thereby evidencing the transfer of the domain names to the assignee.

    3. The assignor, whether through himself, any alias and/or his servants or agents shall immediately cease and desist from and shall not resume using the domain names or any other designation whether a trade or service mark, trading name or domain name that contains words colourably similar to that of the assignee.

    4. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks.

    5. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks, cause enable or assist any third party to do the same.

    6. The assignor represents and warrants that it has not, directly or indirectly, through any alias or in association with any other person or entity, filed, reserved, received or granted a transfer of license of any domain name that contains the trade marks or any word or words confusingly similar thereto in any country or federal, local government, region or state authority, or with [insert domain name registrar here], or any other internet registration agency. The assignor covenants that it will not, whether through himself, any alias, through his servants and/or agents undertake any such registration, filing, or reservation or cause or assist any such registration, filing, or reservation to be made, by itself, or in connection with any other person or entity.

    7. The assignor represents and warrants to the best of its actual knowledge, as of the date of its execution of this agreement, that:

    (a) The assignee has the right to dispose of the domain names;

    (b) The assignor has not received notice of any existing or threatened claims or proceedings by any third party other than the assignee relating to the assignors use of the domain names;

    (c) The assignor has not received notice that the domain names are subject to any outstanding order, decree, judgment, stipulation, written restriction, undertaking or agreement that would prevent the assignor complying with this agreement;

    (d) The domain names are not subject to any lien, charge, security interest, mortgage, third party interest or other encumbrances;

    (e) The assignor has not granted any licenses to or authorized any third parties (including any affiliate of the assignee) to use the domain names or any other confusingly similar domain names; and

    (f) The assignor, does not own directly or indirectly through any alias, third party or likewise any other domain name containing words similar to that of the assignees.

    8. Each of the parties hereto warrants and represents that the person (s) executing this agreement on its behalf has full authority to execute this agreement and bind it as a party to this agreement.

    9. The terms and conditions of this agreement shall be maintained in confidence. No party may disclose such terms and conditions to any third parties other than to the attorneys, accountants, officers or members of the boar of directors of the assignee or assignor or otherwise without the express written permission of the other party.

    10. This agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, clients, licensees, representative, successors, predecessors, and assigns. In this agreement words denoting persons shall include bodies corporate and unincorporated associations of persons and vice versa.

    11.This agreement incorporated herein constitutes the entire agreement of the parties. It may be modified only in writing signed by both parties. This agreement may be executed in one or more counterparts, all of which shall constitute a binding agreement when one or more counterparts have been signed by each of the parties.

    12. This agreement shall be construed in accordance with the laws of the [Your country goes here, United Kingdom, United States, Etc], and the parties hereto submit to the non-exclusive jurisdiction of the courts of the [Your country goes here, United Kingdom, United States, Etc].

    13. Both parties acknowledge that if either party violates all or part of this agreement the other party may seek legal remedies to restrain any further violation of this agreement and in such a case, the violating party will be wholly liable for the cost of any such order.

    Signed by: ……………………………….. Date: ………………………..

    For and on Behalf of [Your company / legal name].

    Signed by: ……………………………….. Date: ………………………..

    For and on Behalf of [Buyers company / Legal name].

    Article written by Lee

  • Filtering Adult Traffic For More Sales

    Date: 2011.02.22 | Category: Traffic | Response: 0

    When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.

    Unfortunately, this is often not true.

    One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.

    taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.

    That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.

    One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.

    Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.

    Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.

    This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.

    Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.

    In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.

    Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.

    Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.

    Article written by Lee

  • The Web Safe Color Palette

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    The “Web Safe” palette is a bit controversial. It is a set of 216 colors that are, supposedly, guaranteed to appear as intended on all graphical displays when used in HTML, CSS, and images embedded in Web pages. Many Web developers believe that sticking to these colors is one of the holiest commandments in the Web design scripture.

    This was mostly a concern when most computers had 8-bit color displays; these days, most people run at 16-bit or 24-bit color. Although these bit-depths render the Web Safe palette pointless, dithering and quantification bugs in browsers and operating systems still cause problems in 16-bit displays (16-bit display, also known as “High Color” mode or “Thousands of Colors,” is generally problematic). Extensive testing has led to a new palette, called “Really Safe,” whose colors are guaranteed to appear correctly on all displays and all browsers.

    If you use different colors than these, you might see images and backgrounds of the same color appear at a slightly different tint, so that a “box” will be visible around them if the background extends beyond the image’s edges.

    Below is the table of ‘Web Safe’ and ‘Really Safe’ colors, you will see some of the color hex codes are in red, these are ‘Really Safe’ colors.

    Code Color Code Color Code Color Code Color Code Color Code Color
    000000 000033 000066 000099 0000cc 0000FF
    003300 003333 003366 003399 0033cc 0033ff
    006600 006633 006666 006699 0066cc 0066ff
    009900 009933 009966 009999 0099cc 0099ff
    00cc00 00cc33 00cc66 00cc99 00cccc 00ccff
    00FF00 00ff33 00FF66 00ff99 00FFCC 00FFFF
    330000 330033 330066 330099 3300cc 3300ff
    333300 333333 333366 333399 3333cc 3333ff
    336600 336633 336666 336699 3366cc 3366ff
    339900 339933 339966 339999 3399cc 3399ff
    33cc00 33cc33 33cc66 33cc99 33cccc 33ccff
    33ff00 33FF33 33FF66 33ff99 33FFCC 33FFFF
    660000 660033 660066 660099 6600cc 6600ff
    663300 663333 663366 663399 6633cc 6633ff
    666600 666633 666666 666699 6666cc 6666ff
    669900 669933 669966 669999 6699cc 6699ff
    66cc00 66cc33 66cc66 66cc99 66cccc 66ccff
    66FF00 66FF33 66ff66 66ff99 66ffcc 66FFFF
    990000 990033 990066 990099 9900cc 9900ff
    993300 993333 993366 993399 9933cc 9933ff
    996600 996633 996666 996699 9966cc 9966ff
    999900 999933 999966 999999 9999cc 9999ff
    99cc00 99cc33 99cc66 99cc99 99cccc 99ccff
    99ff00 99ff33 99ff66 99ff99 99ffcc 99ffff
    cc0000 cc0033 cc0066 cc0099 cc00cc cc00ff
    cc3300 cc3333 cc3366 cc3399 cc33cc cc33ff
    cc6600 cc6633 cc6666 cc6699 cc66cc cc66ff
    cc9900 cc9933 cc9966 cc9999 cc99cc cc99ff
    cccc00 cccc33 cccc66 cccc99 cccccc ccccff
    ccff00 ccff33 CCFF66 ccff99 ccffcc ccffff
    FF0000 FF0033 ff0066 ff0099 ff00cc FF00FF
    ff3300 ff3333 ff3366 ff3399 ff33cc ff33ff
    ff6600 ff6633 ff6666 ff6699 ff66cc ff66ff
    ff9900 ff9933 ff9966 ff9999 ff99cc ff99ff
    ffcc00 ffcc33 ffcc66 ffcc99 ffcccc ffccff
    FFFF00 FFFF33 FFFF66 ffff99 ffffcc FFFFFF

    Hopefully, you will find a use for the two different color palettes that are now available and, you can begin designing for your surfers, regardless of which browser they use.

    Article written by Lee

  • Protecting Your HTML Code With JavaScript

    Date: 2011.02.24 | Category: Scripts, WebDesign | Response: 0

    We all know that source code theft is wrong and covered by copyright never the less some webmasters will inevitably try to steal the work that the honest ones amongst us create.

    Unfortunately, there is no sure fire way to stop people from stealing our HTML code but, we can make it hard for them.

    The following JavaScript coding, when placed in your <body> tag can make it harder for the opportunistic webmaster to steal your coding.

    Simply copy and paste everything below into your body tag and change the text in the var message=”” field.

    <!–Start Copy–>
    <SCRIPT language=”JavaScript”>
    <!–
    var message=”Copyright 2000 by Your Site. WARNING ! All content contained within this site is protected by copyright laws. Unauthorized use of our material is strictly prohibited.”;
    function click(e) {
    if (document.all) {
    if (event.button==2||event.button==3) {
    alert(message);
    return false;
    }
    }
    if (document.layers) {
    if (e.which == 3) {
    alert(message);
    return false;
    }
    }
    }
    if (document.layers) {
    document.captureEvents(Event.MOUSEDOWN);
    }
    document.onmousedown=click;
    // –>
    </SCRIPT>
    <!–End Copy–>

    Whilst this is not a sure fire way to stop the occurrence of HTML theft as mentioned already it will deter those webmasters who perhaps were there for the simplistic reason of viewing your source code.

    Article written by Lee

  • Using .htaccess Effectively

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    The .htaccess file is an ASCII text document that can be placed in any directory on your site. It can be used to control access to files and directories, and customize some server operation in your site. A .htaccess file can be created in any word processor but must be saved as text only. You must use FTP software in ASCII mode to upload or edit your .htaccess file. For the examples provided here, place the .htaccess file in your root directory.

    There are a variety of functions that you can control using .htaccess some of the more useful of these are explained below:

    Custom Error Messages.

    Add the following to the .htaccess file::

    ErrorDocument 404 /notfound.html

    After “ErrorDocument” specify the error code, followed by a space, and then the path and filename of the .html file you would like to be displayed when the specified error is generated, each specific error code is detailed below with the recommended codes to be used in the .htaccess file in bold :

    200 OK
    206 Partial content
    301 Document moved permanently
    302 Document found elsewhere
    304 Not modified since last retrieval
    400 Bad request
    403 Access forbidden
    404 Document not found
    408 Request timeout
    500 Internal server error
    501 Request type not supported

    Using the codes above your error section of the .htaccess file should look like this:

    ErrorDocument 301 /notfound.html
    ErrorDocument 400 /notfound.html
    ErrorDocument 403 /notfound.html
    ErrorDocument 404 /notfound.html
    ErrorDocument 500 /notfound.html
    ErrorDocument 501 /notfound.html

    Redirect to a Different Folder.

    Add the following to the .htaccess file:

    RewriteEngine on
    RewriteRule ^/oldfolder(.*)$ /newfolder/$1 [R]

    This redirects the user from /oldfolder/anyfile.html to /newfolder/anyfile.html, when the .htaccess file is uploaded to the otherwise empty “/oldfolder” directory.

    Denying User Access.

    Add the following to the .htaccess file:

    <Limit GET>
    order allow,deny
    deny from 000.00.00.
    deny from 000.000.000.000
    allow from all
    </Limit>

    This is an example of a .htaccess file that will block access to your site to anyone who is coming from any IP address beginning with 000.00.00 and from the specific IP address 000.000.000.000 . By specifying only part of an IP address, and ending the partial IP address with a period, all sub-addresses coming from the specified IP address block will be blocked. You must use the IP addresses to block access, use of domain names is not supported

    Redirect a Machine Name.

    Add the following to the .htaccess file:

    RewriteEngine On
    Options +FollowSymlinks
    RewriteBase /
    # Rewrite Rule for machine.domain-name.net
    RewriteCond %{HTTP_HOST} machine.domain-name.net $
    RewriteCond %{REQUEST_URI} !machine/
    RewriteRule ^(.*)$ machine/$1

    This will redirect requests for the machine name machine.domain-name.net to the directory machine on the site domain-name.net.

    Different Default Home Page.

    Add the following to the .htaccess file:

    DirectoryIndex filename.html

    Then a request for http://domain-name.net/ would return http://domain-name.net/filename.html if it exists, or would list the directory if it did not exist.

    To automatically run a cgi script, add the following to the .htaccess file:

    DirectoryIndex /cgi-local/index.pl

    This would cause the CGI script /cgi-bin/index.pl to be executed.

    If you place your .htaccess file containing the DirectoryIndex specification in the root directory of your site, it will apply for all sub-directories at your site.

    Preventing Hot Linking.

    Add the following to the .htaccess file:

    # Rewrite Rule for images
    RewriteCond %{HTTP_REFERER} <URL of page accessing your domain>
    RewriteRule ^(.*)$ http://<same as above URL>

    You would replace the <URL of page accessing your domain> above with the domain name and path of the page that is referring to your domain. For example: www.theirdomain.com/users/mypage/

    The RewriteCond directive states that if the {HTTP_REFERER} matches the URL that follows, then use the RewriteRule directive. The RewriteRule directive will redirect any reference back to the referring web page.

    Using the above you should, safely be able to publish your sites on the internet knowing that you will not be privy to bandwidth thieves via hotlinking and also, that you will not lose any traffic through pages that are ‘not found’.

    Article Written By Lee

  • Barter For Business – Cost Free Trading

    Date: 2011.02.21 | Category: General | Response: 0

    Whether you are a designer, traffic broker, content provider or, web host the one thing that will connect your business in some form is that other webmasters at some point, will want the services and products that you offer. With this in mind, you are instantly at an advantage the reason for this advantage will become apparent in this brief article.
    Bartering Goods And Services.

    Bartering is a business practice that is as old as mankind itself, from the stone age right up to the present day individuals have been trading their goods and services for other goods and services of like value. This is where your advantage comes into play. Perhaps you are a web hosting company in need of design work or, perhaps you are a designer in need of traffic, either way, there will always be other webmaster who want the services you offer and, in return they will offer services that you require. This is the absolute fundamental basis of the barter system, trade one product or service for another in order to improve the way in which you do things.

    Finding A Company To Barter With.

    The problem that so often arises when bartering is involved however is finding a vehicle for you to start the bartering process. More often than not you can find someone on a message forum that will be willing to barter your services however, this is not always the case and so, you should turn to email to instigate the initial contact.

    Asking For A Barter – How To.

    First and foremost, before sending an email or making a post asking to barter your services or products you should compile a list of items that you need, this could be content, advertising, graphics work or even web hosting, either way, by having a clear concise list of what you are in need of and, more importantly, what you can offer in return prior to sending an email will help you out immensely.

    Now that you have your list of services you require and what you can offer in return it comes to the initial contact, the first thing you should do is explain what it is you are proposing as clearly as possible, explain why a barter with you will become a win/win situation for the both of you as well as making sure you drop a compliment or two about their company in the email. Also, you should prove why offering your services in exchange for theirs will be a fair trade, by doing all of this at the first point of contact you stand a much better chance of them accepting your trade proposal.

    Bartering – Recap.

    Bartering is a strong tool that can help you build your business from the very second you start it however, with this strong tool also comes the opportunity for it to become a strong negative when running your business. To much time concentrating on bartering services can take away from running your business to its fullest, rather than trying to barter services all the time, ensure you build a good capital up so you are able to invest in services to build your business. Either way, whether you choose to barter or not, this method has been proven in success for thousands of years, why not try it out for yourself?

    Article written by Lee.

  • Building Your Own Opt In Mailing List

    Date: 2011.02.21 | Category: Opt-in Mail | Response: 0

    Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.

    However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.

    One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.

    The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!

    The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!

    You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.

    Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.

    Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.

    Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.

    Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.

    Article written by Lee.

  • Newsletter Know How – A Guide To Writing Newsletters

    Date: 2011.02.23 | Category: Promotion, Writing | Response: 0

    Email newsletters are a great way to make contact with existing clients and, prospective clients which makes them a great marketing tool. The biggest bonus however, over Email newsletters rather than print ones is that you have virtually no cost involved with writing and, ultimately, mailing them out.

    There is a wide variety of online newsletter on the internet. however, probably the simplest form for most webmasters is the email newsletter. Email provides you with a quick way to keep your name out there, build trust with you readers and, hopefully attract a few sales. If you archive your newsletter also this is a great way to get additional pages into the search engines and, as such, it then becomes a good traffic driver to your website regardless of the amount of subscribers you have. However one of the most important benefits of having an email newsletter sent on a regular basis is that it build brand recognition of your website or business.

    Your newsletter should provide information, not just of an advertising nature but that, should also be informative to your subscribers. In doing this you are offering information of value and, ultimately, ensuring that your subscribers remain. However, remember newsletters are for promoting your area of expertise not just a vehicle for revenue generation.

    One of the first things you should consider when deciding to do a newsletter is the amount of commitment you will have to put towards the project. Whether you start a monthly, weekly or, daily newsletter a great deal of commitment must be made to both the newsletter and, more importantly, your subscribers. For example, We generally spend a good 3 days researching the articles that have been submitted and trying to ensure that the details contained within them are relevant at the time of sending the email, this is not an easy task especially when the adult internet is constantly developing. If you don’t have the time to research and maintain consistency in your newsletter, then don’t even consider doing one, it isn’t for you at the present time.

    Now you have decided you can make the commitment required to run a successful email newsletter what do you do next? Collect email addresses. Probably one of the easiest ways to get email subscribers to join your list is to go through your current mail clients contact list and manually add those email addresses or, further still, you may even have an opt in collection program that you have been using for a while but have never really had the time to commit to writing a newsletter worthy of sending out. Remember though, an email list is only as good as the addresses contained within it. You want to run an OPT-IN email list, any other type of list will be considered Spam and, that will do you more damage than good. Of course, if you haven’t already got an email collection program you can find one online there are literally hundreds of them floating around that you can get for free from sites like http://www.hotscripts.com.

    So, you now have your emails, onto writing your newsletter. I think the greatest part of email is that it is somewhat less formal than writing for print copy. Email in fact tends to be very informal in comparison. The best way at approaching writing for an email newsletter is to write how you talk, it is more enjoyable for the reader and gives your newsletter a personality that no one else can emulate. Content wise, that depends on what you do, what would YOU like to see if you subscribed to an email list of the type you are going to be running and, more importantly, what would ensure you stay subscribed to the newsletter? Ask your friends, colleagues and, peers what they would like to see in an email newsletter, often they have been looking for information that is not readily available, this is an area where you then start to provide a service that no one else does.

    So you are at the point where you are starting to realize that running a newsletter is a lot of work correct? Well, it is. However, the effort, work and, time spent in putting your newsletter together will help you build a relationship with people whom, in all actuality, you may probably not ever meet in a face to face situation and, more importantly, it can become a great income generator over time.

    Article written by Lee

  • Article Writing For Publicity And Credibility

    Date: 2011.02.21 | Category: Writing | Response: 0

    If you’re looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.

    If you’ve been on the Internet for a while, you’ve probably subscribed to a few ezines including this one, hopefully. Many ezine publishers will include an article written by a guest author. At the end of the article are a few lines of text about the author referred to as bylines or resource box. These lines of text are basically just an advertisement for the writer. They usually contain a couple of lines about the author and a web address.

    The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author’s bylines.

    By writing articles and allowing them to be published, your articles will have the potential to be viewed by millions of Internet users. They may be published by several ezines with subscriber bases of a few hundred to several thousand. In addition, they may be displayed in ezine archives or on high traffic websites.

    Most ezine publishers prefer short articles between 500 and 750 words. Short “tip” articles of just a couple of paragraphs are also very popular. Articles should be formatted to 65 characters per line or less, including spaces, and written in short paragraph sections.

    When you begin writing your article, avoid using your standard word processing programs, as they do not allow for proper formatting. Instead, use a text editor such as Notepad. It should already be installed on your desktop.

    When you begin typing your article, use a hard carriage return (hit enter) when your text reaches 65 characters, including spaces, and leave a space between your paragraphs. This will enable publishers to easily copy and paste your article into their publication. By taking the time to properly format your article, you will increase your chance of being published significantly.

    Most publishers receive many article submissions each week and only select a few to be published. Here are some basic guidelines to assist you in getting published:

    (1) Make sure you follow the publishers’ submission guidelines. Articles submitted to publishers that don’t follow the submission guidelines will most likely be deleted.

    (2) Make sure your article is properly formatted.
    Publishers won’t take the time to format your article.
    They’ll simply delete it and move on to the next article submission.

    (3) Keep your bylines down to 6 lines or less.
    Publishers will not publish articles that contain excessively long bylines.

    (4) Select a descriptive title to intrigue your readers.
    Use a powerful headline that demands attention and try to keep it all on one line.

    (5) Use proper grammar and spelling.
    Publishers will not take the time to edit your article. Make sure you read your article several times and use spell check.

    (6) Avoid articles that are nothing more than a sales letter.
    Publishers want quality content and will simply delete an article that is written like a sales letter.

    (7) Avoid referring readers to an affiliate URL.
    Articles containing affiliate links may make your article appear to be biased and untrustworthy.

    (8) Write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise.

    Once you’ve written your article, you’ll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers.

    Of course, you are already in one of the right places to start, we are always looking for industry related articles so, if you been given the motivation by reading this article to give it a try why not submit one to us for publication?

    Writing and distributing free articles on the Internet will be one of the best promotional decisions you’ll ever make. Not only will it provide you with free publicity, but if your articles are good, you’ll become a trusted professional in your area of expertise.

    Article written by Lee

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