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Viral Marketing – Catching The Marketing Bug
The term viral marketing is offensive. Call yourself a viral marketer and, people will often take two steps back. I know I would do. It is a sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether region somewhere between horror movies and disaster films.
That said however, you have to admire the skills of the viral marketer. They have a way of winning by sheer weight of numbers alone. They piggy back on everyone else and use their resources to grow their own. In the right circumstances the viral marketer can grow exponentially. A virus doesn’t have to mate, it just replicates itself again and, again and, again increasing its power, doubling its effect with each replication.
I
I I
I I I I
I I I I I I
I I I I I I I IIn a few short generations, a viral marketing population can boom as seen in the diagram above.
Viral marketing defined.
What does a virus have to do with viral marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for mass growth in the messages exposure and influence.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to hundreds, even thousands in a relatively short period of time.
Before the advent of the internet viral marketing was often referred to as ‘word of mouth’. However, for better or for worse, the term viral marketing has infected.
One classic example of this marketing technique is Hotmail.com one of the first free web based email services. Their strategy was simple.
Give away free email addresses and services.
Attach a simple tag at the bottom of every free message sent out.
Watch people email their friends, colleagues and family.
Watch these same friends colleagues and family join up to their service.
See the message propelled to an ever increasing audience, all for free.In closing viral marketing is like watching the tiny ripples of a single pebble dropped pond, one small splash can create ever increasing circles which in turn could create ever increasing revenues.
Article Written By Lee
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Domain Name Transfer Agreement
Domain Name Transfer Agreement
For most people, buying and selling domain names is a fundamental income provider for their business model, as such, you should ensure that when buying or selling domain names you should have a legal contract to assist in the transfer of sale.Domain Name Transfer Agreement.
This Agreement is made on the Day of 2001 between:
(1) [Your name and address goes here]. (hereafter referred to as the assignor) and;
(2) [The buyers name and address goes here]. (hereafter referred to as the assignee).
RECITALS:
(a) The parties have been in discussion concerning the transfer to the assignee of the registration of the designations ‘[full domain name goes here]’ and ‘[further domain name goes here]’ (whether in lower or upper case) hereafter referred to as (the “domain names”) as website addresses on the internet.
(b) The parties wish to reach a mutually acceptable arrangement in relation to such discussions.
Now therefore, in consideration of the parties’ mutual covenants and undertaking, the adequacy and sufficiency of which are acknowledged, the parties agree as follows:
1. The assignor hereby agrees to assign, and/or cause to be assigned, to the assignee the domain names. The assignor shall do such things and execute such documents as reasonably requested by the assignee at the assignees expense to perfect such assignment and shall comply with the standard requirements of [insert domain name registrar here] as in force at the time of this agreement.
2. In consideration of the parties mutual obligations under this agreement the assignee agrees to pay the assignor the sum of $$ [Amount in words goes here] [currency goes here, Dollars, Sterling Etc] immediately following notification that all of the domain names within this agreement have been recorded at the relevant registries as in the ownership of the assignee thereby evidencing the transfer of the domain names to the assignee.
3. The assignor, whether through himself, any alias and/or his servants or agents shall immediately cease and desist from and shall not resume using the domain names or any other designation whether a trade or service mark, trading name or domain name that contains words colourably similar to that of the assignee.
4. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks.
5. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks, cause enable or assist any third party to do the same.
6. The assignor represents and warrants that it has not, directly or indirectly, through any alias or in association with any other person or entity, filed, reserved, received or granted a transfer of license of any domain name that contains the trade marks or any word or words confusingly similar thereto in any country or federal, local government, region or state authority, or with [insert domain name registrar here], or any other internet registration agency. The assignor covenants that it will not, whether through himself, any alias, through his servants and/or agents undertake any such registration, filing, or reservation or cause or assist any such registration, filing, or reservation to be made, by itself, or in connection with any other person or entity.
7. The assignor represents and warrants to the best of its actual knowledge, as of the date of its execution of this agreement, that:
(a) The assignee has the right to dispose of the domain names;
(b) The assignor has not received notice of any existing or threatened claims or proceedings by any third party other than the assignee relating to the assignors use of the domain names;
(c) The assignor has not received notice that the domain names are subject to any outstanding order, decree, judgment, stipulation, written restriction, undertaking or agreement that would prevent the assignor complying with this agreement;
(d) The domain names are not subject to any lien, charge, security interest, mortgage, third party interest or other encumbrances;
(e) The assignor has not granted any licenses to or authorized any third parties (including any affiliate of the assignee) to use the domain names or any other confusingly similar domain names; and
(f) The assignor, does not own directly or indirectly through any alias, third party or likewise any other domain name containing words similar to that of the assignees.
8. Each of the parties hereto warrants and represents that the person (s) executing this agreement on its behalf has full authority to execute this agreement and bind it as a party to this agreement.
9. The terms and conditions of this agreement shall be maintained in confidence. No party may disclose such terms and conditions to any third parties other than to the attorneys, accountants, officers or members of the boar of directors of the assignee or assignor or otherwise without the express written permission of the other party.
10. This agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, clients, licensees, representative, successors, predecessors, and assigns. In this agreement words denoting persons shall include bodies corporate and unincorporated associations of persons and vice versa.
11.This agreement incorporated herein constitutes the entire agreement of the parties. It may be modified only in writing signed by both parties. This agreement may be executed in one or more counterparts, all of which shall constitute a binding agreement when one or more counterparts have been signed by each of the parties.
12. This agreement shall be construed in accordance with the laws of the [Your country goes here, United Kingdom, United States, Etc], and the parties hereto submit to the non-exclusive jurisdiction of the courts of the [Your country goes here, United Kingdom, United States, Etc].
13. Both parties acknowledge that if either party violates all or part of this agreement the other party may seek legal remedies to restrain any further violation of this agreement and in such a case, the violating party will be wholly liable for the cost of any such order.
Signed by: ……………………………….. Date: ………………………..
For and on Behalf of [Your company / legal name].
Signed by: ……………………………….. Date: ………………………..
For and on Behalf of [Buyers company / Legal name].
Article written by Lee
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Using Full Page Ad’s
Full page ad’s can be used for more than just ‘adverts’ in fact, there is a wide and varied range of uses for them, below I have detailed some of the uses that I have tried in the past and from my experience, they seem to work well enough.
Creating A ‘Hub’ Site – By interlinking FPA’s together in a range of niches and, offering your surfers a money bar linking to other FPA’s in different niches, you can actually get some good rankings in the SE’s and, if you utilize banner exchanges or counters on your FPA ‘hub’ site you can also ensure you get a fair amount of additional traffic. One thing I like to do with my FPA hub is use it as the ‘exit’ page when a surfer leaves one of my sites. This ensures that I am getting optimum traffic for my time spent a) building sites and B) building my hub.A lot of people I have spoken to about ‘hub’ sites simply forget about them once they have been built, personally, I do not see the point in doing this, if you build something like this why not send your exit, top list, counter, banner exchange traffic to the first page of your ‘hub’?
Doorway Pages.
FPA’s also make exceptional SE doorway pages, by optimizing your image names, meta tags and text on the individual FPA’s you are not only ensuring they WILL get ranked by the SE’s but, if you ‘hub’ them together as explained above you will also get some premium listings from them.
Filter Pages.
What I learnt to do early on is rather than send my surfers directly to the sponsors using the ‘standard’ linking codes is to send them first to an FPA with a money bar (or table ad) on it, this way, if they click the link in error and not realize that they are going to a pay site, you can give them an option, not only to use their ‘back’ button but also, to go to a different niche or, to continue into the sponsors tour. Now that you can link directly to a specific tour page on ARS sites, this method is a good way to give your surfers a ‘fresh’ tour front page.
PPC Listings.
An FPA is an ideal way to get sites listed in the PPC engines, not only do you show the surfers EXACTLY what is in the site they have just clicked on but, you also have the added option of being able to utilize blur consoles and exit consoles on them.
One other thing that I will mention, is that often, you will find that FPA’s that you have made yourself, no matter how ‘amateur’ looking they are will work better than the ‘pretty’ sponsor built FPA’s.
Hopefully, this article has given you some ideas on how you can better utilize FPA’s and not just use them in the same manner as every other adult site on the internet. If you have some good results from using FPA’s in this manner feel free to post about it on the ARSR Support forums and likewise, if you can think of any additional uses that have not been mentioned here let us know on the forums.
Article written by Lee
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Quick Loading Pages Plus Saving Bandwidth
Have you noticed how many of the sites out there are trying to make themselves look better than they actually are by using heavy graphics and media files? The fact of the matter is this, most surfers who visit your we pages are viewing them on a screen that is between 15 and 19 inches wide, can only see 216 colors and, are on a connection of 33.6 kb per second (If they are lucky).
What Does All This Mean?
What does this mean to you as a webmaster? Simple, try this test.Connect to the internet on a 33.6 connection, type in your url and, hold your breath. Does the page load before you need to start gasping for air? If so then you are designing your sites correctly, if not, your pages are far to big in file size.
I’m pretty sure that some of you can hold your breath for a long period of time so, here is a basic rule of web design. Your pages should, be no larger in file size than 50k in fact, I would even go so far as to say try getting your pages under 30k in size.
How Can I Get It Under 50K? 30K?
First, all your graphic images should be as small as possible. Try to get them smaller than 4k. Going up to 6k is reasonable. When designing a graphic for the web site keep in mind the number of colors being used.I know, from designing banners myself, it was hard for me to go from millions of color to only 216. Yes, 216 is the number of colors you have on a web safe color pallet.
Use solid colors when designing your image. PhotoShop has made the gradient such a popular tool. It looks good to fade things in and out. I always see a background border made up of this gradient. I always right click on that image to see the size. The 8k-12k is not worth the space. The problem with the gradient is it uses many colors and dithering. Both take up big time K. The more color you have in an image the bigger it’s going to be.
Use design more, graphics less. For a web page to be successful it needs to download quickly and look good.
Here is the dilemma download quick or look good? Instead of designing graphics and taking pictures and turning them into jpgs to make your web page look good, try using color schemes. Use cell colors to make borders. Use the negative space on your web site. What is not there is just as important as what is there.
Remember sometimes less is more. When in doubt think of a typical visitor coming to your web page. Would that extra graphic sell them or keep them coming back again and again. If the answer is yes, by all means keep it. If the answer is “well maybe” or “it just looks good there”, yank it.
Your surfers will appreciate not waiting more then they have to. The web is here to make our life easier not to sit in front of a screen waiting for heavy web pages to download.
Article written by Lee
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Why Cant I Get Indexed By The Search Engines?
Unfortunately, this is an all too common question. If it makes you feel any better, you’re not the only one frustrated about the length of time it takes to be indexed, or the many pitfalls involved. It often takes anywhere from two days to as much as six months to be listed on a search engine. For example, last month Excite finally updated its index for the first time since last August! Luckily, Excite is the most extreme case lately, but waiting several weeks to a month can also be extremely frustrating especially when your livelihood depends partly on these search engines.
The Web Position Submitter report will give you current time estimates for each engine so you’ll know what to expect. However, an engine at any time could choose to delay their indexing beyond the “norm” for maintenance or other reasons. On the flip side, you could get lucky and submit just a couple days before an engine does a complete refresh of their database. Therefore, submission times can never be an exact science since we’re all ultimately at the mercy of the engine.
If you’ve submitted your site and have waited the estimated time to be indexed and there’s still no listing, what do you do now?
Here are 16 tips that should help you solve this problem:
1. First, be sure you’re not already indexed but just don’t know it. Unfortunately, none of the major engines are kind enough to e-mail or notify you as to if and when you’ve been indexed.
The method to determine if a page or domain has been indexed varies from one engine to another, and in many cases, it’s difficult to tell for sure. Never assume that you’re not indexed just because you searched for a bunch of keywords and you never came up in the first few pages of results. You could be in there but buried near the bottom.
In addition, it’s not very practical to check the status of a number of pages on each major engine each week. Fortunately, Web Position has a URL verification feature in the Reporter that makes this process much easier. Each time you run a mission, it will report which URLs exist and do not exist in each engine. If you’re using Web Position and are not finding your URLs after submitting, be sure to see this page for common pitfalls to watch out for:
http://www.webposition.com/urlnotfoundhelp.htm
2. Make sure you have uploaded the pages to your site before submitting them. This one seems obvious, but submitting a page that does not exist or submitting with a subtle typo in the URL is a goof we might all make at one time or another. If you’re using Web Position’s Submitter, there’s a checkbox on tab 2 that forces Web Position to verify that all your URLs are valid before submitting them.
3. If you have information inside frames, that can cause problems with submissions. It’s best if you can create non-framed versions of your pages. You should then submit the non-frames versions of your pages which can of course point to your framed Web site. Alternatively, you can enter your relevant text within the NOFRAMES area of a framed page which most search engine spiders will read.
4. Search engine spiders cannot index sites that require any kind of registration or password. A spider cannot fill out a form of any kind. The same rule applies regarding indexing of content from a searchable database, because the spider cannot fill out a form to query that database. The solution is to create static pages that the engines will be able to find.
5. Dynamic pages often block spiders. In fact, any URL containing special symbols like a question mark (?) or an ampersand (&) will be ignored by many engines.
6. Most engines cannot index text that is embedded in graphics. Text that appears in multimedia files (audio and video) cannot be indexed by most engines. Information that is generated by Java applets or in XML coding cannot be indexed by most engines.
7. If your site has a slow connection or the pages are very complex and take a long time to load, it might time out before the spider can index all the text. For the benefit of your visitors and the search engines, limit your page size to less than 60K. In fact, most Webmasters recommend that your page size plus the size of all your graphics should not exceed 50K-70K. If it does, many people on dial up connections will leave before the page fully loads.
8. If you submit just your home page, don’t expect a search engine to travel more than one or two links away from the home page or the page that you submitted. Over time they may venture deeper into your site, but don’t count on it. You’ll often need to submit pages individually that appear further down into your site or have no link from the home page.
9. If your Web site fails to respond when the search engine spider pays a visit, you will not be indexed. Even worse, if you are indexed and they pay a visit when your site is down, you’ll often be removed from their database! Therefore, it pays to have a reliable hosting service that is up 99.5% of the time. However, at some point a spider is going to hit that other 0.5% and end up yanking your pages by mistake. Therefore, it pays to keep a close eye on your listings.
10. If you have ever used any questionable techniques that might be considered an overt attempt at spamming (i.e., excessive repetition of keywords, same color text as background, or other things that the Web Position Page Critic warns you about), an engine may ignore or reject your submissions. If you’re having trouble getting indexed in the expected amount of time, make sure your site is spam-free.
11. If your site contains redirects or meta refresh tags these things can sometimes cause the engines to have trouble indexing your site. Generally they will index the page that it is redirecting TO, but if it thinks you are trying to “trick” the engine by using “cloaking” or IP redirection technology, there’s a chance that it may not index the site at all.
12. If you’re submitting to a directory site like Yahoo, Open Directory, NBCI.com, LookSmart, or others, then a human being will review your site. They must decide the site is of sufficient “quality” before they will list it. I recommend you read the submission guide on the directory tab of the WebPosition Submitter. It contains tips to improve your chances of obtaining a good listing on these directories.
13. A number of engines no longer index pages residing on many common free web hosting services. The common complaint from the engines is that they get too many “junk” or low-quality submissions from free web site domains. Therefore, they often choose not to index anyone from those domains or they limit submissions from them. It’s always best to buy your own domain name (very important) and place it on a respected, paid hosting service to avoid being discriminated against.
14. Some engines have been known to drop pages that cannot be traveled to from the home page. HotBot has been rumored to do this. You may want to consider submitting your home page that links either directly or indirectly to your doorway pages.
15. Make sure you’re submitting within the recommended limits. Some engines do not like more than a certain number of submissions per day for the same domain. If you exceed the limit, you may find that all your submissions are ignored. Fortunately, WebPosition’s submitter will warn you regarding current limits and recommend you stay within them. Some submission consultants feel it is dangerous to submit more than ONE page a day to a engine for a given Web site. For those who wish to be ultra-conservative in their approach, the Web Position Submitter includes a checkbox to limit submissions to one URL per day per engine.
16. Last but not least, sometimes the engines just lose submissions at random through technical errors and bugs. Therefore, some people like to resubmit once or twice a month for good merit in case they do lose a submission. Certainly if you’ve followed all the “rules” and are still not listed, re-submit! Sometimes a little persistence is all that’s needed.
If any of the above scenarios apply to your submission, you should make the necessary adjustments and re-submit. If that still does not work, you should consider e-mailing or calling the search engine and asking them politely why you have not been indexed yet. Sometimes they will reply back with “Sorry, there was a problem with our system and I’ve now made sure you’ll be indexed within the next couple days.” Or, sometimes they’ll tell you why you were not indexed. In other cases, they will ignore your e-mail and you’ll have to keep e-mailing or calling them until they respond. Still, it’s definitely worth the effort to get your site listed with the major engines assuming you also take the time to optimize your pages so you’ll achieve top rankings.
Article written by Lee
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Converting Japanese Traffic – The Niche Paysites That Work
Up to this point we have only looked at the European traffic sources and what niches convert for them however, we will now take a look at the Japanese specific adult surfers and, see just what makes them tick when they come to look online for porn.
Japanese Adult Traffic – Dispelling The Myths.
Contrary to popular beliefs Japanese porn surfers are not all looking for Bukakke or Hentai orientated adult sites in fact, the results we saw far from backed this up. Also, many webmasters believe Japanese traffic is worthless again, from our results this is simply not the case.Japanese Adult Traffic – The Niches.
We were extremely pleased with the results we found from the Japanese traffic we got to our hub sites in fact, we altered the type of sponsors we used on our Japanese hubs so that we could see just how well this type of international adult traffic converted and, i think you will see the results are worthy of you sending your Japanese adult traffic to sites that do not encompass dialers as the only means of revenue for those surfers after reading this article.Asian.
We set up a small niche specific ‘Asian’ hub trap that we could use to primarily filter our Japanese traffic through and, as we expected, very little of the traffic actually purchased memberships to these sites that were supposedly made specifically for Japanese surfers instead, all but 2 sales came from sites outside of this ‘Asian’ specific hub.Ebony.
By far our best converting niche on Japanese traffic, the sales figures we saw from a join perspective were enough to warrant that we altered the rest of our hub site to ensure maximum exposure of the Ebony niche sites we were using to get them in front of the Japanese surfer as quickly as possible.Anime / Hentai / Toon.
Again another surprise, the sales we saw on these niche paysites were lower overall when compared to sites in completely different niches what was also surprising about this is that the vast majority of adult webmasters will actively push their Japanese traffic to sites in this niche.Bukakke.
Finding a Japanese Bukakke sponsors was impossible for us, instead, we opted to send the traffic to a US only paysite and, as expected, we had no sales for this niche on the Japanese traffic we saw flowing through our sites. As mentioned above with the Anime niche, this is often the first type of site adult webmasters will send their Japanese speaking traffic too and, as we thought, this is wrong.Teen.
The teen niche converted really well for us, not as well as the ebony niche did but non the less, we received a steady amount of signups each month, this steady signup rate was also added to by recurring incomes from the previous months signups towards the end of our three month test period.Gay.
As with the Bukakke niche paysite we received absolutely no sales to the Japanese gay paysite we used in our hub site this was surprising as even with the other international traffic we had gotten at least one sale a month but, alas, it seems the vast majority of Japanese surfers do not want to see naked men online.Amateur.
Specifically amateur web cam sites converted for us on our Japanese traffic and again, this was good because of the rebills at the end of the month in fact, we still have some rebills continuing now some 5 months after our test period ended.Japanese Adult Surfers – An Overview.
As expected at the start of the test period, Japanese adult surfers are not primarily interested in Bukakke and Anime sites in fact, it would appear they were primarily interested in the Ebony paysites we had to offer them. This is interesting in itself because, when offered ‘Asian’ niche paysites we only achieved 2 sales a month compared to the vast amount of sales to the Ebony niche, I think it might be worthwhile re-visiting Japanese traffic at a later date so we can evaluate exactly what preferences they have over time.One other thing we discovered when testing the Japanese traffic was that, as we have been saying for a long time, Japanese surfers do hold credit / debit cards and, will use them online if their needs can be matched. This is good as if, like us, you use recurring sponsors on this type of traffic you will see some good long term residual income.
Article written by Lee
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The Curse Of The Broken Image
At one time or another we have all done it, uploaded a new site only to find out that when we view the page in our browser one of the images are broken because we either didn’t link it properly or the filename wasn’t named correctly on our server.
We may think that this is a bad thing however, recent experimentation on my part has found quite the opposite.
We all search for new ways of getting the surfer to visit our sponsors in order to have them buy a membership and earn us a nice little slice of $$$ in the process but, what methods could we use that quite simply are overlooked?
One such method is that of utilizing broken images, lets be honest here, no-one wants broken image son their site, it makes the site look unprofessional but, lets think about this, on a page full of banners and graphics all nested together neatly on an FPA (Full Page Ad) what’s more likely to grab the surfers attention, a completely loaded heavy bandwidth graphic or a single solitary broken image placed in a such a spot the surfer actually notices it?
Makes you think doesn’t it. Our recent testing of this method has actually shown that our CTR (Click Through Ratio) rose slightly on a couple of sponsors we used this method on all of the sites in question had nice looking text and banners with corresponding thumbnails leading tot he full size image but, upon deliberately leaving an image off the server thus resulting in the ‘appearance’ of an erroneous broken graphic the spot where that image should have been was were a great deal of our click throughs came from.
I am not saying you should immediately go and delete all graphics from you pages but, a single, well placed broken image on a free site can work wonders in getting traffic off your site and to your sponsors pay site tour which ultimately, is what we want to happen at the EARLIEST possible time.
Article written by Lee
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Unspoken Secrets
here is a belief among new webmasters that there is a set of golden rules among those of us whom have been at this business for many years to making money well guess what, these are those unspoken secrets….
Secret #1.
There are no secrets to becoming an adult webmaster. One of the most common reasons why so many new webmasters give up in this business is because they hear about the money that the big guys make, submit two TGP galleries to The Hun, get a $200 hosting bill and no signups. They then figure that the affiliate they are using is rubbish and then spend the next 2 months surfing the Net looking for the “be all and end all” of affiliate programs which is going to net them $2 million within the next 6 months. The fact of the matter is, that genie in the lamp you are looking for doesn’t exist. It all comes down to hard work, perseverance and common sense this is a business venture you have started like it or not and, it needs to be treated as one.
Secret #2
Don’t give up. You need to treat what your doing as a business. Of course, you can have fun with it but, at the same time you need to be making continual business plans for your development in much the same way as if you were self employed. Which, of course as soon as you start to make some money you will be.
Secret #3
Stay focused. There are a million and one ways to make money in the industry. You could build free sites, TGP galleries, AVS sites, pay sites, search engine pages, the list goes on. There are many different avenues to drive traffic. The key is to try everything. Eventually you will find the one venue that your are very good at. Continue with this until you know this in your sleep – work it so often and well that you master it. One other thing to remember, it wont make you money overnight, if you think it will, your starting out for the wrong reasons, putting it simply, Adult web mastering isn’t for you.
Secret #4
Build it and, it (And they) will come, don’t spend time worrying about your keywords, meta tags, the amount of images you are using, just because someone tells you this is what is required of your sites. Just build a site or gallery submit it, forget about it and get started on building your next, and the next, and the next site after that. Just keep on moving forward, if you forgot to do something on one of your sites don’t worry, add it to the next site that you build.
Secret #5
Start to network. Other webmasters are great for bouncing new ideas off, a group of webmasters who start at the same time all communicating with each other are going to develop more than a sole webmaster on their own. Networking is a big part of any successful webmasters daily routine. Make the most of the people you meet on the boards or aim or icq, it will benefit you long term.
Secret #6
This one you will probably hear day in, day out for the rest of your business life. “It’s too late for newbies to make money” I am sorry to be the one to tell you this but, this is rubbish. As long as you follow the basic rules above and work at it, you can and will make money in this still thriving industry.
Now you have heard the “secrets” you have wanted to know its up to you to put them to good use.
Article written by Lee
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Building A Surfer Trap – Stage 8 – Final Stage
Ok people we have hit the final stage in our surfer trap, Stage 8.
All we are really going to do in this stage is a brief recap over what we have done so far along with checking that our trap is working properly.
In order for us to check our trap is working properly we need to upload it to our server if we haven’t already done so, therefore, you should do this now.
Once the surfer trap has been uploaded we now need to go to the first page, the Multi-Site FPA.
Depending on how you set up your Multi-Site FPA you should either get a pop up or not.
You should also have a counter AND a banner exchange code loading at the bottom of the page below your ‘no thanks’ link.
If this works how you want it to then this stage is working ok.
The next thing we need to check is that ALL of the links off this Multi-Site FPA are working so expect to get a lot of pop-ups while we check this.
You should click on each of the Single-Site FPA’s in turn ensuring that for every one you have a pop-up console appear.
In addition to checking the Single-Site FPA links you should now click on the ‘no thanks’ link along with the counter code and the banner exchange code on your Multi-Site and Single-Site FPA’s.
If these all load fine then this stage of the checking is complete.
Next, we need to close down any and all of the FPA’s we may have open including the Multi-Site FPA.
You should now be left with a couple of consoles, again, follow the links on your consoles including any to the counter you chose along with any banner exchange code you utilized on your consoles.
Again if these work how you expected them to, this section of the checking process is now complete.
For the next step, you need to log into your counter AND banner exchange account, you want to make sure that you have gained additional impressions and rankings from your banner and counter impressions and clicks.
Be aware however, that some counters and banner exchanges will not count multiple views and click from the same IP address so you may only show one or two additional clicks, impressions, or rankings. This is perfectly normal.
If your accounts have gained additional ranks, impressions, and clicks then this stage is completed.
Close down your consoles, you should now get the blur consoles that you created (if you used them) again, as before, check that all of the links from this consoles work.
If they do then you now have a fully complete Surfer Trap to use.
So, what next? Well there are a couple of options, you can mirror this surfer trap to experiment with your sponsors different tour pages, link your first mirror to the second tour page, your third to console free tour pages, etc.
Another good thing that you can do is to create additional Multi-Site FPA’s however, this time, create them by niche so where we have a general Multi-Site FPA at the moment you could use this same method for a Gay, Asian, Teen, etc Multi-Site FPA using the same methods we did when we created this trap.
You should always sign up for a new counter and banner exchange code for each variation of your surfer trap. This way, you get to see performance based on a new working model enabling you to decide which version of the trap works best for you.
I hope this tutorial has given you some insight into how we can generate, filter and trade traffic whilst marketing our sites effectively and, that it has given you some ideas on how you can implement even the simplest item provided to you by your sponsor to generate sales.
For those of you who have been following this tutorial I would like to thank you and wish you all the best with your new found marketing skills.
If you have any questions as always, feel free to post on the forums and we will endeavor to help you out.
Article written by Lee.
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Search Engine Optimization, Is It Worth It?
One of the trendiest takes on Internet marketing these days seems to be the notion that securing top search engine rankings “no longer works.” Where it started, I have no idea.
But rarely does a week go by when I don’t see one or more Internet marketing “experts” claiming that search engine positioning is largely a waste of time and should not be a primary focus of Website owners.
Well, as the saying goes, “there are two sides to every story.”
But let’s not make this article about my side, or your side, or anyone else’s side. Let’s forget about my opinion and other “expert’s” opinions and stick to the indisputable facts, as reported by highly credible third party sources:
According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.
According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find Websites.
In a study released by ActivMedia Research in September 1999, Search Engine Positioning was ranked as the #1 Website promotional method used by eCommerce sites.
And look what I just found in the April 2000 issue of Target Marketing Magazine.
“Top Ways Websites are Discovered”Banner ads: 1%
Targeted email: 1.2%
TV spots: 1.4%
“By accident”: 2.1%
Magazine ads: 4.4%
Word-of-mouth: 20%
Random Surfing: 20%
Search Engines: 46%
You’ve now seen the numbers and know that search engine promotion is very much alive and kicking. But let’s take this a step further. Let’s talk about the *quality* of prospects coming to your Website through search engines as opposed to other advertising mediums.
Every time your potential customers use the search engines, they qualify themselves as *hot prospects* by conducting searches on keywords that are directly related to your product or service. Their choice of keywords is proof that they have a genuine interest in what you offer. These people spend their valuable time exploring the search engines for your type of product or service.
Think About That.
They didn’t stumble upon one of your ads, or wander past a hyperlink to your site. And they didn’t get a banner ad thrown in their face. They made the *decision* to actively search the keywords that brought them to YOUR Website. And when they get there, they are ready and willing to do business with you. At the very least, they’re seriously considering it and, that’s the most powerful sales tool you can have!But merely getting your Website “indexed” or listed in the search engines is not enough. In order to get any significant traffic from the search engines, your Website must be listed within the top 30 search results (preferably the top 20).
Very rarely will anyone look beyond the first 30 results returned from a search. This makes perfect sense because the most relevant sites are always listed at the top. So if your prospect doesn’t find what they want within the first 20 to 30 listings, they’ll simply do a new search.
If your site falls anywhere below the 30th listing, you don’t stand a chance against anyone in the TOP-20. Hence, it should be your goal to achieve Top 20 positions.
How Do You Get Your Website Listed In The Top 20?
1) You can attempt to gain these Top 20 rankings yourself. However, this can easily become a full time job. (I think this is why so many marketers advise against focusing on search engine positioning.)2) You can hire a reputable company who can achieve AND maintain your Top 20 rankings for you (be sure they guarantee their service and have several verifiable clients that currently have multiple Top 20 rankings).
3) You can do nothing at all. But as you’ve seen from the third party statistics referenced above, search engine positioning is something you can’t afford to ignore.
Whatever choice you make, I hope that your eyes have been opened to the tremendous profit potential that exists with top search engine placement.
Article written by Lee
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