Writing Your Sales Text – Some Facts

Date: 2011.02.21 | Category: Writing | Response: 0

Do you know the difference between writing sales text for print advertising i.e. magazines and, writing sales talk for websites?

Well some of these differences will go against your intuition however, these differences are based on how people read specific items.

Where Do Eyes Go First When Your Page Loads?

Contrary to what most webmasters think it may not always be towards the thumbnails and banners on your page instead, surfers eyes will more than likely go to the first few lines of text on the page therefore, your first chance at making a sale before the surfer starts to burn your bandwidth is to have some enticing text on any site or page you build. Another reason why learning to write good text links can benefit you long term.

Also, as most surfers will only look at a page for between three and fifteen seconds before they decide whether they want to stay on the site they are at or close it this now starts to question webmasters use of heavy graphics on their sites, if a graphic takes three to four seconds to load you have just lost valuable sales time on your site.

How Much Of Your Copy Do Users Actually Read?

On average surfers will read about 75% of the length of any given page. Again, this is good news because it now means we can draw our surfers attention tot he ‘important’ sections of our sites by using headlines and bullet points to make them stand out. Also, this means that, given surfers will read only the first 75% of any page that the bottom half of your pages may not be as important as what was first believed.

Why Do Most Banner Ads Produce Poor Click-Through Rates?

Again as with any advertising media there is only a specific time frame that anyone will look at something, in this case it has been found that the vast majority of surfer will spend a mere 1.25 seconds looking at a banner which, is about enough time to read say 5 words based on the average college students reading time of 350 words a minute.

Therefore, banners which are animated and can take up to 5 seconds to get all the information across may in effect be completely worthless on our sites. More bad news for webmasters who have fancy animations and the likes on our pages.

Why Is Reading Online More Frustrating Than Reading Print?

Did you know that reading text on a computer screen can cause your reading ability to slow by up to 25% in some cases? This means that over inflating pages with text heavy content may actually aggravate the surfer instead of draw there attention! But, how can we stop this from potentially losing us a sale? Simple here are a few suggestions.

Rather than having one long continuous stream of text have several smaller one or two line paragraphs of text.

Use headlines to summarize what you are telling the surfer for example, if you sponsor has free trials tell them in bold lettering ‘Free Trials’ you get the point across and, you may draw their attention to click on the text.

Are Your Web Page Users Not Getting The Whole Picture?

Can surfers ‘scan’ your website? Lets look back at the above figures, 75% of the page gets read, banners have an attention span of only 1.25 seconds on average, that’s not much time for a surfer to look at your pages.

I think that would probably explain the reason why surfers tend to ‘scan’ our sites and only concentrate on the free images, how many of us actually take the time to read word for word EVERYTHING on a page?

I know I hardly do I just sit there and scan the page for things that draw me into the text or site. This is true again for surfers in fact, estimated figures show that roughly 21% of surfers actually spend the time to read every single word on any site meaning the other 79% only scan through our sites this again, cuts down our marketing capabilities dramatically making it more important to have headlines and well laid out pages highlighting the part we want our surfer to look at, namely, our sponsor links.

If we do not do this we are in effect only making 21% of our marketing efforts count again, taking away from our profits. That’s a huge chunk of our surfers we are losing out on gleaming a sale from.

What do all of the above figures tell us? Simple, we need to keep our pages quick loading, concise and more importantly unique, we need to draw our surfers to the specific areas that we want them to go to first and, in the process we should start to make more money from each of our sites.

Article written by Lee

Outsourcing – Becoming More Profitable Online

Date: 2011.02.24 | Category: Employment | Response: 0

As webmasters we already do a lot of outsourcing from hosting our sites to design and marketing to getting traffic which we send to our sponsors. However, many of us are missing out on opportunities to outsource even more of our work and, by missing these opportunities, we are losing money.

Outsourcing work can consist of anything from translations, design, scripting, marketing, seo, site submissions and pretty much anything and everything in between.

However, before we outsource some work to others there are several factors that need to be taken into consideration these are what will be addressed in this article.

Cost.

Ensuring we work ‘cost-effectively’ is one thing we all want to do, we need to make a profit whilst still being able to develop our business further. One good way to find out if the costs of outsourcing outweighs the cost of keeping the work in house to make a simple list of both the time and financial involvements both in and out of house. For example, in house you may have employees that need paying to do the work, you will almost certainly need to spend a lot of your own time on the project and, more likely than not you will need to research the work you want to undertake, all of this can become costly when looked at in detail a good reason to outsource your work to another company or individual.

Benefits.

How will outsourcing benefit you and your business? As with the cost example above make a list of things that will benefit you from the time saved on the project to the monetary benefits of outsourcing the work and the completion times often, by outsourcing your work you can have it done in much less time than if you handled it yourself ‘in-house’ so to speak.

Flexibility.

What are the indirect benefits of you outsourcing your work? Not necessarily the money saved but more along the lines of time management. if you give a designer a list of ideas and suggestions you WANT your work to have, chances are, they will get it right the first time whereas, if you amble along experimenting with what you actually create you may, in effect, take much longer to complete the task in hand. By saving yourself time what else can you get done, whether it is building more sites or marketing your existing sites further the indirect benefits all weigh up more often than not, these benefits will be favorable to outsourcing the work.

Risk.

This is probably THE most important thing to take into account when considering outsourcing your work, what happens if, you pay for the outsourcing and, overnight the company who is doing the work for you goes out of business? What happens if someone you have in your employ decides that they would rather be doing the work rather than you outsourcing it? Financially can you afford to outsource the work? All of these factors need to be considered before undertaking any form of outsourcing.

Basically, what I am trying to tell you is that, if you spend a few moments actually running the numbers as oppose to the ideas you have in respect of your workload you will see that outsourcing can be come a valuable asset to your business and, more importantly, your bottom line profits.

Article written by Lee

Article Writing For Publicity And Credibility

Date: 2011.02.21 | Category: Writing | Response: 0

If you’re looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.

If you’ve been on the Internet for a while, you’ve probably subscribed to a few ezines including this one, hopefully. Many ezine publishers will include an article written by a guest author. At the end of the article are a few lines of text about the author referred to as bylines or resource box. These lines of text are basically just an advertisement for the writer. They usually contain a couple of lines about the author and a web address.

The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author’s bylines.

By writing articles and allowing them to be published, your articles will have the potential to be viewed by millions of Internet users. They may be published by several ezines with subscriber bases of a few hundred to several thousand. In addition, they may be displayed in ezine archives or on high traffic websites.

Most ezine publishers prefer short articles between 500 and 750 words. Short “tip” articles of just a couple of paragraphs are also very popular. Articles should be formatted to 65 characters per line or less, including spaces, and written in short paragraph sections.

When you begin writing your article, avoid using your standard word processing programs, as they do not allow for proper formatting. Instead, use a text editor such as Notepad. It should already be installed on your desktop.

When you begin typing your article, use a hard carriage return (hit enter) when your text reaches 65 characters, including spaces, and leave a space between your paragraphs. This will enable publishers to easily copy and paste your article into their publication. By taking the time to properly format your article, you will increase your chance of being published significantly.

Most publishers receive many article submissions each week and only select a few to be published. Here are some basic guidelines to assist you in getting published:

(1) Make sure you follow the publishers’ submission guidelines. Articles submitted to publishers that don’t follow the submission guidelines will most likely be deleted.

(2) Make sure your article is properly formatted.
Publishers won’t take the time to format your article.
They’ll simply delete it and move on to the next article submission.

(3) Keep your bylines down to 6 lines or less.
Publishers will not publish articles that contain excessively long bylines.

(4) Select a descriptive title to intrigue your readers.
Use a powerful headline that demands attention and try to keep it all on one line.

(5) Use proper grammar and spelling.
Publishers will not take the time to edit your article. Make sure you read your article several times and use spell check.

(6) Avoid articles that are nothing more than a sales letter.
Publishers want quality content and will simply delete an article that is written like a sales letter.

(7) Avoid referring readers to an affiliate URL.
Articles containing affiliate links may make your article appear to be biased and untrustworthy.

(8) Write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise.

Once you’ve written your article, you’ll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers.

Of course, you are already in one of the right places to start, we are always looking for industry related articles so, if you been given the motivation by reading this article to give it a try why not submit one to us for publication?

Writing and distributing free articles on the Internet will be one of the best promotional decisions you’ll ever make. Not only will it provide you with free publicity, but if your articles are good, you’ll become a trusted professional in your area of expertise.

Article written by Lee

What’s A CHMOD?

Date: 2011.02.24 | Category: Hosting, WebDesign | Response: 0

CHMOD is another name for setting the permissions of files on your server.

All UNIX based web servers understand the concept of permissions. these are broken down into three distinct areas.

Permissions for the person who OWNS the file.
Permissions for the group (all users are members of one or more groups).
Permissions for everyone else.

Permissions are listed one of two ways either using numbers such as 755 or, using letters such as rwx-xr-x however they both mean the same thing.

The first number or first group of three letters stands for the permissions of the owner (IE 7 or rwx).
The second number or second group of letters stands for the permissions of the group (IE 5 or xr).
The third number or third group of letters stands for the permissions of everyone else (IE 5 or x).

The way the system works is as follows:

1 = x = you are able to execute (run) this program.
2 = w = you are able to write to this file.
4 = r = you are able to read the contents of this file.

so if you add it up rwx = 7.

So, in the example given above (755 or rwx-xr-x) the owner is allowed to read and write the file AND execute it.
The group is allowed to execute and write to the file.
Everyone else can execute the file.

We hope this gives you a little more insight to how CHMOD’ing or, setting the permissions on your server can affect how files act.

Article written by Lee

There’s Face Value And Then There Is Real Value

Date: 2011.02.22 | Category: General | Response: 0

How often do we sign up to affiliate programs based on their standard terms of service for example, Sponsor A will pay you $35 for every signup you send to them and they tell you they convert at roughly 1:200 whilst Sponsor B will pay you $30 per signup and they convert at roughly 1:200 also, which of these scenarios straight off the bat will make you the most money? Think about your answer first then read on.

Negotiate The Figures.

Most, if not all of us would have immediately chosen Sponsor A for the pure fact that they pay you $5 more per signup and they convert at the same rate as Sponsor B however, how many of us would have written or icq’d Sponsor B and asked them to raise their payout? Not many of us I would guess. With that said, what is to stop you from emailing a certain ‘Sponsor B’ if you are able to convert consistently at their published 1:200 and asking for a higher pay rate to continue sending your traffic to them? Nothing at all and, surprisingly enough, I would guess that for most programs, they would actually increase your payout if you have a history with them.

Haggling The Costs.

The example above used a sponsor as the main focus however, how many times have you spent money at a content provider? A hosting company? A traffic broker? Have you actually taken a moment to ask these companies if they would give you a lower rate on the services they are providing you with? Again, I bet not many of us have I know it was only recently when I started asking for long term customer discounts and the likes. In fact, from the first point of contact you have with any company online, be they an adult web host, adult traffic broker, content provider or, in fact, an affiliate program, spend an extra few seconds when you first sign up and see how they can improve their service for YOU. To your surprise they might just cut you a deal that is unmatched anywhere else!

Don’t Undersell Their Products.

With the above said, one thing that you need to be aware of is that if you start making absurd price cuts from these companies you will probably be told to politely take a running jump however, lets say you were going to be charged $50 for something, ask them if you can get the same service at a 10% discounted rate if you use them again, perhaps not even on the first purchase but on the second, the third, etc.

By contacting these companies directly and not just going on ‘face value’ even if you only save yourself one or two dollars per purchase over a year those odds and ends soon add up to a nice saving.

Saving Money – Recap.

In essence many of us take things at face value whether we are talking to friends and peers or whether we are paying for goods and services but, by at least in asking for a discount on our purchase the worst thing that will happen is that you get told ‘no’ however, on the flipside of the proverbial coin, you might just find yourself a better bargain than you had already found in the first place and that’s some food for thought.

Article written by Lee

Adding Images To Your Web Pages

Date: 2011.02.21 | Category: WebDesign | Response: 0

The Basics

Adding Images To Your Web Pages – The Basics.

So you have just got into the online adult business but don’t know your ass from your elbow, you have the simplistic stuff relating to HTML down but, you want to find out how you can start adding banners and images to your pages here is a quick guide to help you on your way.

What Is An Image?

The answer, is, believe it or not simple, An image is a picture on a page of your website. There are however, many way to display images on your site from the size of it to the overall effect you want the image to have on your HTML page and from borders around the image and many other things.

However, I don’t want to blind you with information at the moment considering you need to actually know the basics of adding images before you can start using fancy styles and the likes.

Adding A Basic Image.

The HTML code to add an image on any HTML based page is a straight forward one however, before you can use this HTML tag you need to know where on your page you want the image to appear.

Now that you have decided where you want your image to display you need to use the image tag, the HTML coding to place an image on your page should be IMG. Also, you will need to tell your page where you want the image to come from or, in other words, you need to tell it the source of the image you want to use the HTML tag to do this is SRC.

For example, lets say you have an image called porn.gif (you need to include the extension in your SRC coding) you would display this image on your page using the following code:

<IMG SRC=”porn.gif”>

Simple huh?

Well, actually, maybe not, for example, what do you put if the images you are linking to is NOT in the same location as the page you want it to appear on? That’s not a problem, all you need to do is use the FULL location of the image in your IMG HTML tag like this:

<IMG SRC=”http://www.domain.com/images/porn.gif”>

You should now be able to include images on your pages without any problems.

Image Sizes.

Ok we can now include an image on our pages but, what if we want to make this image fit the feel of the rest of our page / site, how do you manipulate the graphic to ‘look’ right?

There are a number of ways images can be manipulated for example, if you want the image to be 100 pixels wide by 100 pixels high you can add the WIDTH and the HEIGHT tag to your HTML coding like this:

<IMG SRC=”http://www.domain.com/images/porn.gif” WIDTH=”100″ HEIGHT=”100″>

That will now resize your image into a square that is 100 pixels wide and high.

Now we have the image on our page in the right size we require what else can we do with it? Read on..

Borders + Colors.

In addition to placing the image and resizing the image on our pages we can also add a border and, a border color to the mage to make it stand out if needed for example:

<IMG SRC=”http://www.domain.com/images/porn.gif” WIDTH=”100″ HEIGHT=”100″ BORDER=”2″ BORDERCOLOR=”FF0000″>

As you can see we have now added the two tags ‘BORDER’ and ‘BORDERCOLOR’. The first ‘BORDER’ tag tells your HTML what size of border you want around your image and, this can be any size you want to make the image stand out on your page. The second ‘BORDERCOLOR’ tag tells your HTML code what color you want the border to be again, this can be any color you like to match the rest of your sites pages.

Linking An Image.

In addition to resizing, adding borders and colors we can also link our image to a specific URL (the most common form of this is with banner advertising) and, if you want to link your image to a URL you would use the following coding:

<A HREF=”http://www.sponsorsurl.com”><IMG SRC=”http://www.domain.com/images/porn.gif” BORDER=”2″ WIDTH=”100″ HEIGHT=”100″ BORDERCOLOR=”FF0000″>

This will create an image that is 100×100 pixels in size, with a border size of 2 pixels in the color FF0000 that is linked to http://www.sponsorsurl.com

Also, the order of the HTML tags we use is not important however, you should try to get used to arranging them in a certain way to make your work easier if it ever comes to editing your images.

Hopefully this has been of use to you and you can now see that adding banners and images to your sites isn’t as daunting as you first thought.

Article written by Lee.

Guaranteed Marketing – Power Words

Date: 2011.02.22 | Category: Search Engine Optimization, Writing | Response: 0

How many webmasters do you think actually pay attention to what they are writing so far as their sales copy go? Furthermore, if you actually think about it, how much time do you put into choosing the words in which you use on your websites? With the help of this brief article hopefully, you will start to choose the words in which you use a little more carefully, let me explain.

Power Words – What Are They?

Power words are a set of roughly 10 words that can invoke interest in a person, object or, in our case, a product which we would like to sell however, they are also much more than that. When used in the correct manner power words can become a webmasters greatest selling tool. However, everyone has their own unique set of power words that will appeal to them over everybody else, the good thing is, for the most part there are at least 25 words which almost everybody will look positively towards.

Power Words – The List.

The following list is compiled from research at Yale University consisting of the most popular power words amongst a demographic of 1000 individuals of mixed sex. The words are, Discover, Easy, Guaranteed, Health, Love, Money, New, Proven, Results, Safety, Save and, You. By using these words in a variety of ways when writing our sales text we can almost be certain that we will keep the surfers attention and enable us to put the power of our marketing to good use.

Power Words – Uses.

As already mentioned, the best use for the most common power words on our sites is to use them within our text links either at the start of the sentence or, the absolute end. Take a look at the following example to see what i mean.

1) High Converting Affiliate Program.
2) Guaranteed To Convert Your Traffic.
3) Turn Your Traffic In To Cash – Guaranteed.

You can see from the three examples above the the first example doesn’t really catch your attention whilst examples number 2 and 3 somehow seem to pull you into the ‘spirit’ of the site itself without even knowing what affiliate program it is.

By using this power word marketing technique as often as possible on your text links you can not only give your site visitor information but, compel them to click on your link.

Power Words – An Overview.

Hopefully you have seen from this brief article the ways in which power words can improve not only your text links pulling power but also how with the right marketing combination you can also use them to increase your sales.

Article written by Lee

Records Keeping Compliance Checklist for European Content Providers

Date: 2011.02.24 | Category: 2257 | Response: 0

More and more European Content Producers are choosing to do business with American. webmasters. While citizens of foreign countries cannot be compelled to comply with United States’ restrictions on the creation of adult material, business realities are forcing foreign content producers to consider voluntary compliance. American webmasters, painfully cognizant of the increasing need to focus on legal compliance, consistently reject foreign content that is not produced in compliance with 18 U.S.C. §2257.  Non-compliant content not only increases the risk that an underage model could slip through, but failure to strictly comply is itself a federal felony, exposing those involved to a 2-year prison term.  Given the substantial compliance motivations involved, foreign content producers are expected to adopt the U.S. requirements as the global standard for creation of sexually explicit imagery.  The following constitutes a bare minimum checklist for compliance with the requirements of Section 2257:

1) Assume that all erotic images require Section 2257 compliance:  While the law only applies to actual “sexually explicit activity,” it is ill-advised for the content producer or the webmaster to attempt to guess which images require compliance, and which can be safely distributed without compliance. Since child pornography does not require the depiction of sexual activity to meet the federal definition, such distinctions can be risky business. And, in any event, a release given by a minor normally is not enforceable.

2) Obtain a signed compliance form created by a competent attorney:  Section 2257 requires that certain records be created containing certain information. The right form is the best place to start.

3) Obtain, at a minimum, the following information from each model:

a.     Date Of Birth

b.     Legal Name

c.     All other names, aliases, nick names, stage names, and maiden names

d.     Social Security Number

e.     Copy of Government-Issued Identification containing a picture; preferably 2 pieces of identification. Note the requirement that the producer actually examine the identification document, not just the copies.

f.       Address, phone and other contact information

g.      The model’s signature

4) Require the model to execute a binding model release prepared by a competent attorney.  The images are only as legal as the model release backing them up.  If all relevant rights have not been transferred and released by a valid model release, both the webmaster and the content producer are subject to claims once the content is displayed on a Web site.

5) Maintain the records so that they are cross-indexed by the models’ legal names and stage names and by web page. Alternatively, provide copies of all records to the webmaster if the webmaster will act as Records Custodian. You need to discuss the particulars of this with an attorney, because each circumstance may be unique.

6) The Records Custodian should maintain an off-site backup copy of the records: What happens if there is a fire or a government seizure?

7) Include a conspicuous records custodian disclosure on all CD’s / DVD’s containing erotic imagery, including the full legal name of the custodian and physical address where the records are kept.  The disclosure should also certify that all models are over the age of 18, and include the date when the content was first created, published or republished.  Placement of the disclosure on the product should be reviewed by an attorney.

Only through strict compliance with the mandates of Section 2257 will American webmasters fully embrace content produced overseas.  The right compliance procedure will open profitable markets for foreign content producers, and result in a wider variety of adult content for both webmasters and consumers.

Article written by Lawrence Walters

Undeveloped Domains – Put Them To Use

Date: 2011.02.24 | Category: Domain Names | Response: 0

Often when searching for new domain names, i come across what should, in theory be a golden opportunity only to find, the domain itself has already been registered and, whilst this in itself is annoying, what is even more annoying is that the domain 404’s when typed into the browser window.

The mere fact that someone else, a webmaster no less, has thought about purchasing the same domain as what you may have means there is already value in that domain and, more importantly, you have potentially lost a sale.

So how can we capitalize on this potential lost traffic from the off-set? That is what we will look at in this brief article.

The first thing we need to do in order to start making some additional potential profit from our domain is to create a ‘generic’ holding page until such time that we have the time or, funding, to develop the site we had intended to place on our new domain name.

This holding page can take many forms depending on the type of traffic you are hoping to target with the domain itself. Ideally, you will want to have as much choice for the surfer (or webmaster) on this holding page as you can so, you need to assess the nest types of sites to use, the best use of the traffic no matter how small it could be and, more importantly, the best way to maximize your sales potential.

One good way of doing this is to split the page into three sections, two equal sized sections at the top portion of the page and, one smaller portion towards the very base of the page designed, almost like a footer.

In the two top portions you should equally distribute both surfer orientated and, webmaster orientated links both of which need to be clearly separated.

For example, the left side of the page take all of your top converting paysites and list them by niche, they don’t have to have fancy or heavy graphics, text links will suffice for now as this is only a ‘temporary’ page.

On the right hand side of the page place some of your webmaster referral linking codes with a brief description, remembering that not only surfers could hit this page but webmasters themselves.

On the ‘footer’ portion of the page, the most important section, you should put your contact details, ideally an email address and, if the domain warrants, details of how you can be reached by instant messenger. The reason for the email and instant messenger details is a simple one, if a webmaster REALLY wants the domain that you have, he, or she, might just make you an offer on it and, if they have no way to get in touch with you then, you have just lost an offer on a domain that you might not get around to using for months.

of course, in addition to utilizing the traffic you have on the domain you can also use this holding page to generate more traffic, for example, placing a banner or button exchange code on the site or, perhaps a counter. The possibilities to generate traffic to these pages are limitless depending on how you use the holding page itself.

Well, that’s the basics of domain holding pages explained and, hopefully you will have realized that no matter what you plan on doing with your new domains, after your host has added them to your server, the next thing you should do is to create a generic holding page that you can upload into the rot of the domain name and, who knows, you might end up making some money a little sooner from that unused domain name.

Article written by Lee

Building Your Own Opt In Mailing List

Date: 2011.02.21 | Category: Opt-in Mail | Response: 0

Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.

However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.

One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.

The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!

The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!

You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.

Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.

Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.

Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.

Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.

Article written by Lee.