• Domain Name Extensions + SEO

    Date: 2011.02.22 | Category: Search Engine Optimization, WebDesign | Response: 0

    With a slew of new TLD (Top Level Domain) extensions being launched in the first quarter of 2004 in addition to the hundreds already available how many of us actually take time to consider that when we register a .com, .net or, .org domain how will these sites help or hinder us with our search engine work? This is what we will take a closer look at in this article.

    Domain Name Extensions – What Are They?

    First of all, before we look at how the extensions of our domain names can assist us in running our search engine optimization methods we need to understand what the TLD’s themselves are actually for. Domain name extensions are essentially a way to recognize specific locales via the usage of domain names so for example, the domain name extension .com were primarily set up as commercial domain names however, with the commercial use of this extension it has also become, without a doubt the most popular extension for individuals or companies registering new domain names. In addition to the TLD extensions there are also a selection of domains extensions ranging from industry specific extensions such as .aero to country specific extensions such as .co.uk.

    Domain Name Extensions And Search Engines.

    Now we understand what the domain name extensions were put in place for we can now start to look at how they may benefit us in terms of SEO (search engine optimization) for example, head across to http://www.google.com and do a search on something such as ‘penis pills’ you can see from the results shown (01/01/04) that the first 10 results are evenly spread across a range of domain name extensions ranging from .com to .net and also some smaller .go.ro domain extensions. This would lead us to assume that at the current time, Google specifically is not paying to much attention to the extensions of the domain names we are using however, given the recent updates of the last month or two across Google this has also cleaned up a lot of the results that were present 2 months prior to this search in which the .biz extension was highly populated in the rankings.

    Domain Name Extension Abuse + Spam.

    With this slew of new domain name extensions being launched what seems like yearly this also opens up a whole lot of new problems for the webmaster primarily that of the domain name spam. Because domain names can be registered for as little as $5 per year many webmasters have taken to purchasing them, using them to spam the search engines and then, once the search engines discover the spam and remove the offending domains, the webmaster then moves on to new domains in effect, making domain names a disposable commodity to them. Whilst this method will certainly garner traffic for the search engine spammer it will also in turn mean that the traffic that honest webmasters receive from the search engines will be lower.

    Domain Name Extensions And Optimization.

    Hopefully this brief article has given you a little insight into how domain name extensions can both benefit and also detriment your business, by choosing your domain name extensions carefully and, making sure you do your best not to spam the search engines you can make some serious income from pure search engine traffic however, once you start to buy domain names with lesser known extensions to purely spam the search engines you are not only wasting your own money but, are also potentially wasting other hard working webmasters money too.

    Article written by Lee

  • Basic Bookkeeping For Adult Webmasters

    Date: 2011.02.21 | Category: Forms & Contracts | Response: 0

    Knowing how much you are spending on expenses for your online enterprise each month can be a very powerful tool. Taking out that shoe box at the end of the year and giving it to the Accountant is one way. But a very simple bookkeeping system can provide you with exactly how much you made each month after all expenses. In this article I will provide you with the knowledge to setup a simple system to track your revenues and expenses. Not only will you then know exactly what your Net Income or Loss is each month but at the end of the year you will have a nice neat little package to hand your Accountant. Which will result in lower accounting fees at tax time.

    The first thing you need to do is find a way to file all receipts. Your receipts are the backup for all your transactions. Go to your local office supply store and buy an accordion file labeled with monthly slots. Each time you receive a business related receipt, file in correct month. Remember you need to file all your receipts for your numbers to be accurate. When you receive an email receipt for content or hosting print it out and file it. File sponsor cheque stubs, credit card receipts, ISP bill, etc. At the end of each month take out all your receipts and divide into revenue and expenses. Remember you must have a receipt in order to claim the expense. The receipt should show the detail of the purchase, vendor, amounts and date. Ensure that the expenses are needed or used to generate revenue for your business.

    Now the next step depends on how much detail you would like.
    Revenue-Expenses=Net Income or Loss. For a quick snapshot of the month add up the revenue receipts, staple all receipts together and put the total on the front either adding machine tape or handwritten. Repeat with all your expense receipts. You can put a quick summary of the month in a spreadsheet program. Or for a very small investment you can setup a computerized tracking system. I recommend buying a very inexpensive software such as Quicken. Most major banks, credit cards and even paypal are setup to download transactions to Quicken. You can purchase the Personal Finance version of Quicken for around $70. There are several other inexpensive personal finance software packages that you can purchase that will work as just well. But I personally prefer Quicken. The software you choose will have a list of business accounts already setup. For an adult enterprise you will need to customize the account names. This is very easy and quick to do. Add in accounts for content purchase, hosting, isp, traffic purchase, etc.

    Once a week you will open up your program download your transactions from your bank account, credit card, paypal etc. If you have an expense that you pay cash for you will need to add that transaction in. I am assuming that all your sponsor cheques are being deposited into a bank account or paypal. If you receive a check and cash it, manually add the transaction in. After you have finished entering your transactions for the week ensure that the receipts that you have balance to what you have entered in the software.

    You will be amazed at how simple it is to use a software package such as Quicken to track your revenue and expenses. These software packages come with pre-made report tools. Such as income statement, analysis of expenditures, cash flow projections. You can even setup budget numbers for your business.

    If your business consists of a lot of transactions in a month you might want to consider using a bookkeeping/accounting service. There are many online and locally owned businesses that charge a very low rate for doing small business bookkeeping. Remember you don’t need an Accountant to do general bookkeeping. Many small business owners think they need an Accountant to do the monthly bookkeeping. This could result in unnecessary fees. Depending on the size of your enterprise and your passion for numbers sometimes employing a bookkeeper to do the data entry can be a blessing! Most bookkeeping providers will even provide customized reporting based on your needs.

    Article written by Lorna

  • How To Claim Back European V.A.T

    Date: 2011.02.22 | Category: Billing Solutions, General | Response: 0

    With the recent legislations requiring US businesses to charge Value Added Tax to EU Member state customers for purchases of digital product / image downloads there are many new questions going around enquiring how companies and small business owners can claim the VAT back this is what we will look at in this brief article – The basics of claiming back your VAT from Europe.

    What Is V.A.T?

    Value Added Tax (VAT) is a consumption tax levied on goods and services in many countries across the globe. Over the last decade, legislation in the tax systems of Europe, Canada, Japan and South Korea allow for a refund for the majority of non resident entities, worldwide to a refund of VAT in most instances however, especially in the business world, registration must be achieved prior to claiming back your VAT and, preferably before the purchase of Vat able goods takes place.

    Who Is Entitled To A VAT Refund?

    Most businesses will be entitled to receive a VAT refund however, as the laws vary from country to country, the best way for you as a business owner to find out the laws as they affect you is to contact your company accountant who, should be knowledgable enough to inform you of what you need to claim back from each of the EU member states where V.A.T has been charged.

    What Products Can I Claim V.A.T Refunds For?

    Most typically value added tax recoverable expenses can take form as one or more of the following items:

    Business Property Expenses.
    Transportation Costs.
    Inter-company Billing.
    Marketing + Promotional Services.
    Exhibitions, Conferences + Business Meetings.
    Importation V.A.T.
    Digital Downloads (Business Related).

    How Do I Register For V.A.T?

    When a company inside the domestic US conducts transactions in the EU countries where value added tax registrations may be required the registration for the VAT refund should be done prior to the transaction taking place however, on occasions which vary from individual EU member states this registration process may be done retroactively. By becoming registered to claim your VAT back the company is legally required to d the following:

    1) Register for the VAT in the EU country where the transaction takes place.
    2) Account for VAT on all invoices or receipts issued to your European customers.
    3) Deduct the V.A.T incurred from your European suppliers of goods or services.

    Value Added Tax – An Overview.

    When all is said and done, other than the obvious need to increase your pricing structure for certain global markets registering for and, charging value added tax actually has a great deal of benefits. You now get to claim addition refunds from any expenses that you incur from the day to day running of your business, your promotional activities become vat’able so you can now increase the level of global marketing you do and, claim full value back from the EU member states (where applicable). basically, registering in the EU member state will enable your business to grow on a global scale and, at the same time, afford you the luxury of being able to market your goods and services to a greater client base at virtually no cost to yourself this is a good thing especially when you take a look at the growth that international internet usage is making each month.

    Article written by Lee

  • Newbie Basics – The HTML Layout

    Date: 2011.02.23 | Category: WebDesign | Response: 0

    In this article we will look at some HTML tags that you will be using in every HTML document that you create. They are the base for every web page and are the essential pieces of HTML coding to ensure that your pages display correctly.

    The Structure Tags.

    Here is a look at the main structure tags. You will have to get used to these since you will be using them for all your pages.

    We would suggest that you start by copy and pasting the structure into your document then creating my page once they’re in place.

    Make it a habit to ensure that all surfers (regardless of their browsers) will be able to identify your creations. Each of these HTML tags are used in pairs with a start and ending tag in the same way as we mentioned in the previous chapter.

    <HTML> </HTML>

    The HTML tag tells the browser that your page is a valid HTML page.

    The first and last tag on all your HTML documents will be this tag.

    The complete HTML coding for the remainder of your document will be placed between these two HTML tags.

    <HEAD> </HEAD>

    This tag is used to reference your document.

    <TITLE> </TITLE>

    This tag enables you to give your HTML document a title.

    It’s best to insert descriptive text about your page between these tags we will go into this in more detail in the later chapters.

    This will also be the name that is displayed in a web browser’s system tray when someone bookmarks or adds your HTML document to their favorites list.

    <BODY> </BODY>

    The entire coding for your page goes in between these two tags.

    Basically, they mark the beginning and end of your web page’s body. They are the essence of your HTML.

    All your HTML tags in your document will be resting in between these two HTML tags.

    Putting It All Together.

    Now that the main tags have been outlined, it’s time to put them all together. Here is an example of what your HTML documents should look like.

    <HTML>
    <HEAD>
    <TITLE>The Title Of Your Html Document Goes Here</TITLE>
    </HEAD>

    <BODY>

    All your other HTML tags and text goes here.
    This Is the main body of your HTML document.
    At the end of this text you will also see where the closing Body and HTML tags go.

    </BODY>

    </HTML>

    This is the basic structure for any HTML document. Once these tags are in place, the rest is down to you. These Tags are not case sensitive. In other words, you don’t have to use all capital letters like we have in our Chapters. It won’t make a difference to the overall outcome of your tags. However we would recommend using Caps for your tags. It makes them a lot easier to distinguish from all the other sections of your HTML document coding, as you can see in the example above.

    Article written by Lee

  • Mirroring Adult Sites – Stage One.

    Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

    In this next series of tutorials I will be exploring the benefits of utilizing your existing content to build more sites in the least amount of time possible, in fact, after you have completed the steps in this tutorial series you should be able to build over 20 types of site within 5 minutes using a single set of 50 pictures.

    So, onto the start of our tutorial.

    Stage one in this tutorial is something we have ALL done before, so what you need to do is this…

    Build a 50 pic free site, this is using a lot more content than a ‘standard’ free site however, what we are actually going to be making is a set of AVS sites and several TGP galleries, along with some SE pages and also some links list mirrored pages using this set of 50 images by building just ONE site! Sounds impossible? It isn’t… read on….

    Your site should have the following on it:

    1) Warning Page (index.html)
    2) Menu Page (menu.html)
    3) Gallery Pages (5 galleries of ten pictures called gallery1.html, gallery2.html etc)
    4) HTML Large image pages x 50 (picpage1.html, picpage2.html, etc.)
    5) Multi Site FPA (fpa.html)

    Now lets break these individual pages down into sets of instructions for each:

    Warning Page.

    This should have your standard warning text placed on it, along with an enter AND an exit link. The ‘enter’ link should link to your Multi Site FPA and the ‘exit’ link should go to a program such as the ARS Discreet Browser tour page.

    Menu Page.

    This should be a page containing an odd sized banner, links to your 5 gallery pages, plus text links at the bottom of the page ideally, these text links should be in the same style as the niche tables we created for the surfer trap except they should only contain 4 cells instead of 8. These links should go to a different ‘niche’ as the one you are building your current site for and, link to the existing FPA’s of your surfer trap.

    Gallery Pages.

    On your gallery pages, ALL of the thumbnails should be linked to the relevant HTML page with a text link at the top and at the bottom of the HTML page (No Banners are to be used on the gallery pages!) Also, the file names of the images should be pic1.jpg, pic2.jpg, etc for the full sized images and, thumb1.jpg, thumb2.jpg etc for the thumb nailed images. your images MUST be named this way!!

    Multi Site FPA.

    This should link to the individual FPA’s that you should already have on your server if you followed the surfer trap tutorial series (If you did not create this surfer trap the tutorials can be found at this link) as well as linking to the Single Site FPA’s this should also have a ‘no thank you’ link which goes to your Menu Page.

    Images.

    You need to have 50 images, you also need to have 50 thumbnails for the content you will be using on this site. I usually select my content by the niche I am building for, rename the images using The Rename then, once renamed I use Thumbnailer from Smaller Animal to create the thumbnails for each of the renamed images. This will give you 50 full sized pictures with 50 thumbnails named respectively for the larger image.

    They are the basics, now onto the good stuff…

    Once you have created these pages you need to create some folders on your Hard Drive which will be the SAME structure you will have on your server. This folder structure should look somewhat like this once you have saved each of the pages we have just created into their respective sub folders:

    FreeSite/index.html
    FreeSite/AVS/
    FreeSite/FPA/fpa.html
    FreeSite/Galleries/gallery1.html, gallery2.html, gallery3.html, etc, etc.
    FreeSite/Images/pic1.jpg, etc.
    FreeSite/Images/Thumbs/thumb1.jpg, etc.
    FreeSite/LinkList/
    FreeSite/Menu/menu.html
    FreeSite/PicPage/picpage1.html, picpage2.html, etc.
    FreeSite/Recips/
    FreeSite/Engine/
    FreeSite/TGP/

    This will give you 5 folders with HTML pages in them, one folder with the full sized images, one with thumbnails in it and five empty folders.

    At this point we will end the first stage in this tutorial as this should take you a couple of hours to complete.

    Article written by Le

  • Building A Surfer Trap – Stage 4

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Building A Surfer Trap – Stage 4.

    Here we go with stage 4 in our surfer trap.

    We should now have a pretty basic surfer trap set up with consoles on all of the FPA’s all of the links on all of the FPA’s (Excluding the FPA graphics) should go to either another FPA or, the a POTD Program.

    As mentioned in the last stage we are going to start building up some traffic to our surfer trap even though, we are not finished yet.

    The first place where you can get some good free traffic would be from a toplist counter.

    A good counter that I would recommend would be one of the following:

    Outster http://www.outster.com (A Gay Specific Counter)
    SexTracker http://www.sextracker.com (A General Adult Counter)

    You need to sign up to ONE of the above counters and only ONE.

    Usually a counter will ask you for some details when signing up for them these will usually include:

    Email Address.
    Site Url
    Name

    For the email address, enter a REAL email.
    For Your Name, Enter a name you wish to be known by to the counter owners.

    However, for the URL (The one to SEND traffic to FROM the counter) you should enter the index.html page of your surfer trap (The Multi-Site FPA).

    You will now be given some coding once you complete the counter sign up process. This counter code you now need to place on EVERY page of your surfer trap.

    Place the counter towards the bottom of your FPA’s (Including the Multi-Site FPA) this way, they will load after the rest of the graphics or at least, they should in theory.

    Basically what you are doing by implementing this counter is as follows:

    For each time the counter is displayed or clicked on your site (Depending on the counter you choose) you will earn one credit on the respective counters toplist.

    Each credit you earn on the toplist will move you higher up the list.

    Now, the higher up the list you get, the more visitors to the counter site that you are going to get visiting your surfer trap by clicking your link on the toplist.

    In return, by clicking on your surfer trap link from the toplist, they are ‘registering’ another impression of your counter hence, getting you one more ‘credit’ on the counter toplist hence, moving you higher in the listings.

    See where we are going with this?

    The more clicks you get from the counter to your hub, the higher you will get on the toplist in the process earning you more and more traffic to filter through your surfer trap.

    Adding these counter codes to your FPA’s as they stand at present should take you an hour or so to do so, for now this is where I will leave the traffic generation section of this tutorial.

    Article written by Lee

  • Using Email Auto Responders To Build Traffic And Sales

    Date: 2011.02.24 | Category: Opt-in Mail | Response: 0

    Auto responder programs are just that, they are set up to respond automatically with a pre determined email when a blank email is sent to a specific email address.

    For example, have you ever seen something along the lines of:

    ‘For A Free Guide To ** Whatever** send a blank email to somename@somedomain.com’

    The email address in that address belongs to an auto responder script and when someone sends an email to the script, they receive a pre written email back within seconds that has information pertaining to a specific topic or selection of topics.

    Basically, autoresponder programs are email on demand scripts which makes any information you want available to your surfers 24/7 and, furthermore, not only can they drastically increase your traffic but, they WILL also benefit your sales income.

    Email Auto Responders are extremely important tools when you need to automate your marketing. You can easily manage in excess of 10k email requests on a daily basis without ANY effort on your part at all.

    Auto responders are used primarily for three main purposes these are:

    Sales Letters.

    Suppose you post to a selection of forums and newsgroups on a daily basis, you could offer free information about a specific topic and, in the same email, you can also promote your site and, better still, you didn’t have to do a thing.

    Customer Support.

    The use of auto responders for customer support is beneficial to sites that have a lot of queries from its visitors, autoresponders allow you to set up predefined answers to the most likely questions and, this can cut your service requirements by upto 50% in some cases. For example, most hosts will have some form of autoresponder set up to answer your basic questions or tell you about a support issue you have mailed them about even if its just to let you know that your email arrived and has been placed in the queue for completion. This saves the host a lot of time enabling them to work on things that actually need to be done and not spend countless hours each day sending emails to hundreds / thousands of webmasters on a personal basis.

    Email Gathering.

    This is by far the best feature of an autoresponder, everyone who sends you an email to the auto respond address will have their email address stored in a database, which, in turn, will enable you to follow up with the interest they have in your site and, some auto responders can even be configured to send out emails on a weekly basis to the email addresses in this database from again, pre determined messages that you have already set up.

    Autoresponders are truly amazing programs, not only will they enable you to be more productive with your time but, they will assist you in helping your site visitors and, furthermore should increase both your sites traffic and sales figures.

    Article written by Lee

  • Now They Signed Up – Learn How To Keep Them

    Date: 2011.02.22 | Category: General | Response: 0

    Member retention is going to have a large effect on the adult industry over the next few months, with Visa chargeback rates being lowered and, many affiliate programs lowering their payout model something has to give and, hopefully, the thing that does give will be that affiliate programs start to realize that once they have your surfer, it becomes their responsibility to make that member retain.

    With that in mind this article will look at a few things that we have been doing on some of our paysites for the last few months and, instead of having to provide an excess of plug in content we have started updating our sites regularly within the niche confines of what our members are actually looking for, also, despite this increase in content, we have started doing something unique so far as member retention goes – actually communicating with the member directly.

    Communication Pays.

    Actually spending the time to listen to what your members want can be beneficial on many levels for example, how many of the big sponsors offer the member a chance to become involved in a ‘community’ inside their paysites, i can only think of 3 paysites that i have personally visited that do this.

    Often, offering your members a way to communicate to YOU what they want inside the site can, and usually will increase the value of their membership to you in the long run. offer your members weekly polls, offer them incentives to keep an active membership, perhaps some kind of loyalty program, in addition to a method of your paysite members being able to communicate to each other inside your site.

    Content Updates.

    We all know that paysites need to update however, how many paysite owners spend the time to ask their member what they are looking for? As mention in the previous section, offer your members polls on the next updates you will be doing, ask them what sections of the site need improving and, more importantly, ask them if they are happy with how your site looks and feels overall.

    Renewal Time.

    So you have managed to keep hold of your paysite member for a few days without them canceling and, their trial period is ending what now? Well, more often than not, communicating to the member that they are about to get rebilled can have a positive effect, send them an email prior to the rebill informing them of what your next set of updates will be, let them know they are a valued member of the site and, more importantly than this, that you are there to help them and listen to their suggestions. This is also an ideal time to remind them of why they joined your site in the first place, you have a lot of exclusive content that, simply put, no other paysite can offer them, you listen to their feedback and, again, value their feedback, all of these things will ensure that your member base retains well over the trial period.

    Second Month Renewals.

    So you have managed to keep your member for a month, and, again they are due a rebill, as with the first rebill you gave them, re-iterate the points of your site and, tell them what has changed over the past month, give them some sales speak about how your site is doing and, more importantly, what you have coming next month, by communicating these updates to your members a day or so before they have to renew, you should, in all honesty, keep their interest in your paysite and, more importantly, make more money from your members.

    So Your Member Cancels.

    Okay, so perhaps you managed to rebill your member for a few month or, perhaps they left after the trial period, what now? Simple, send them a follow up email, find out the reasons they cancelled their membership to your site and, see if you can offer them an alternative to stay, perhaps a reduced cost membership or, maybe even an alternative site altogether, if they entered your teen pay site and, were looking for amateur teen pics, even though you know you don’t have them yet, you will probably know of a site that does, tell this cancelled membership about this site and, get them to try it out, if you can match what the surfer is looking for to a site you own then you have a second chance at keeping their membership and, making money.

    Retention Overview.

    When all is said and done the one thing that is apparent so far as pay sites go is that a lot of them do not communicate with their members and build the sites they operate around what their members are looking for, we can all say we actually do this constantly but, how many of us really, hand on heart, can prove that they ask, listen and, more importantly, implement the feedback from their members base?

    Article written by Lee

  • How To Use ALT Tags On Your Sites

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    One simple technique can improve your search engine rank, make site navigation easier, and increase the accessibility of your site to disabled visitors. Yet, as many as 78% of sites don’t use it! Boost your site’s profile with human visitors and search engine spiders with the <ALT> tag.

    Inserting ALT Text

    Adding <ALT> descriptions to your <IMG> tags is quick and easy. You don’t have to do any complex HTML coding. If you can describe your image or link, then you can add ALT tags to your code.

    We’ve used some examples below:

    <img src="thumbnails/porn.jpg" 
      width="100" height="78" ALT="Explicit Teenage Sex Pictures">

    You can also include an ALT tag when your image is a link:

    <a href="porn.html"> 
    <img src="thumbnails/porn.jpg" 
    width="100" height="78" ALT="Explicit Teenage Sex Pictures"></a>

    Ideally, your ALT text descriptions should be complete sentences, rather than a list of keywords or obscure phrase like “company logo small 2.” Remember that all visitors are likely to see (or hear) some version of your ALT text so be sure that it’s meaningful.

    Optimize ALT Descriptions For Search Engines

    Besides helping human visitors, ALT descriptions help you rank higher in some search engines. AltaVista and Google are two of the search engines that use ALT descriptive text when they rank Web sites. The growth of search engine/directory partnerships means that a high rank in one engine can often translate into an improved rank on its partner sites.

    Search engine algorithms calculate the number of times keywords are repeated and give higher rank to pages that use them often. Keywords in the ALT descriptive text help you increase their frequency on the page. Search engines assume the terms are more relevant and important if they’re used in the page content, not just listed in the META tag.

    For instance, the descriptive text in the example code uses keywords and keyword phrases from the META keyword tag: Explicit Teenage Sex Pictures. Since these are relevant to the site’s content, they’re easy to include as descriptive text.

    If you’re having problems choosing relevant, targeted keywords, refer to this article, How To Pick Your Keywords. It provides helpful tips about selecting keywords and using them to improve your search engine ranking.

    Make Your Web Site Sticky

    ALT tags help you promote your site in another way too: they help make it “sticky.” Sticky means that visitors stay at your site longer so they see your advertising and purchase your memberships. Visitors who feel comfortable at a site will stay longer – and hopefully return more often to make further purchases.

    Disabled visitors who use text-only or spoken word browsers rely on the ALT text for clues about the image’s content and function. This can be a lucrative audience: they represent a worldwide audience of 750 million and spend twice as much time online as the average user. But it isn’t just a disability issue: ALT tags make your site more accessible to everyone.

    Visitors see your ALT text while the images are downloading or when they mouse over images. The descriptive text helps them decide if they want to wait for an image to download or move on to a different page. If your image is also a link, then visitors can read the explanatory text and quickly jump to the section they want.

    Site navigation is easier, so impatient visitors are less likely to leave the site.

    Don’t Follow The Crowd

    ALT tags are a small addition to your HTML code that can make a big impact on your site. Since many of your competitors don’t use them, give your site and edge and include them on all images.

    Article Written By Lee

  • Formatting HTML Text Using Tags

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    Formatting HTML Text Using Tags.

    As we know there are many elements to a website from graphics to text. In this article we are going to have a closer look at text and, more importantly how we format the text to look like we want it to.

    The text of the HTML pages we create, as you already know goes inside the <body> tag of our HTML pages but, unless you are using a WYSIWYG editor you can not just click a button and make it appear bold or italic therefore we need to get to know some of the text property tags that can be used to enhance our HTML text. Lets take a look at some of these now.

    <b> Any text inside these two tags will appear bold on our page</b>
    <i> Any text inside these two tags will appear in italic on our page</i>
    <u> Any text inside these two tags will appear to be underlined on our page</u>
    <big> Any text inside these two tags will appear BIG on our page</big>
    <small> Any text inside these two tags will appear small on our page</small>
    <sub> Any text inside these two tags will appear subscript on our page</sub>
    <sup> Any text inside these two tags will appear as superscript on our page</sup>

    There are also things called ‘heading tags’ these will work the same as the formatting tags mentioned above however there are only six of them and they look like this <hx> with the x being replaced by a number from 1-6 the lower this number is in the tag the LARGER our text will become so for example:

    <h1> Will be the largest heading text</h1>
    <h2> Will be the next smallest heading tag</h2>
    <h3> Will be smaller again </h3>
    <h4> Will be one size smaller again</h4>
    <h5> Will be the second to smallest heading size</h5>
    <h6> Is the smallest of the heading tags</h6>

    Also, you should remember that it *IS* possible to use more than one of the text tags in any single line of portion of text on our web page so for example, if i wanted to have bold underlined italic text my tags for the text would look like this:

    <b><i><u>This text is bold, in italics, and underlined</u></i></b>

    You will notice from the above example that the tags were opened and closed in the same order they were created this doesn’t have to be done like this but, in the long run, it is easier for you as a webmaster to code your pages this way.

    Hopefully this article has given you a further understanding on how we can format out text and you will be bale to put this into practice on the next site you build.

    Article written by Lee

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