Now They Signed Up – Learn How To Keep Them

Date: 2011.02.22 | Category: General | Response: 0

Member retention is going to have a large effect on the adult industry over the next few months, with Visa chargeback rates being lowered and, many affiliate programs lowering their payout model something has to give and, hopefully, the thing that does give will be that affiliate programs start to realize that once they have your surfer, it becomes their responsibility to make that member retain.

With that in mind this article will look at a few things that we have been doing on some of our paysites for the last few months and, instead of having to provide an excess of plug in content we have started updating our sites regularly within the niche confines of what our members are actually looking for, also, despite this increase in content, we have started doing something unique so far as member retention goes – actually communicating with the member directly.

Communication Pays.

Actually spending the time to listen to what your members want can be beneficial on many levels for example, how many of the big sponsors offer the member a chance to become involved in a ‘community’ inside their paysites, i can only think of 3 paysites that i have personally visited that do this.

Often, offering your members a way to communicate to YOU what they want inside the site can, and usually will increase the value of their membership to you in the long run. offer your members weekly polls, offer them incentives to keep an active membership, perhaps some kind of loyalty program, in addition to a method of your paysite members being able to communicate to each other inside your site.

Content Updates.

We all know that paysites need to update however, how many paysite owners spend the time to ask their member what they are looking for? As mention in the previous section, offer your members polls on the next updates you will be doing, ask them what sections of the site need improving and, more importantly, ask them if they are happy with how your site looks and feels overall.

Renewal Time.

So you have managed to keep hold of your paysite member for a few days without them canceling and, their trial period is ending what now? Well, more often than not, communicating to the member that they are about to get rebilled can have a positive effect, send them an email prior to the rebill informing them of what your next set of updates will be, let them know they are a valued member of the site and, more importantly than this, that you are there to help them and listen to their suggestions. This is also an ideal time to remind them of why they joined your site in the first place, you have a lot of exclusive content that, simply put, no other paysite can offer them, you listen to their feedback and, again, value their feedback, all of these things will ensure that your member base retains well over the trial period.

Second Month Renewals.

So you have managed to keep your member for a month, and, again they are due a rebill, as with the first rebill you gave them, re-iterate the points of your site and, tell them what has changed over the past month, give them some sales speak about how your site is doing and, more importantly, what you have coming next month, by communicating these updates to your members a day or so before they have to renew, you should, in all honesty, keep their interest in your paysite and, more importantly, make more money from your members.

So Your Member Cancels.

Okay, so perhaps you managed to rebill your member for a few month or, perhaps they left after the trial period, what now? Simple, send them a follow up email, find out the reasons they cancelled their membership to your site and, see if you can offer them an alternative to stay, perhaps a reduced cost membership or, maybe even an alternative site altogether, if they entered your teen pay site and, were looking for amateur teen pics, even though you know you don’t have them yet, you will probably know of a site that does, tell this cancelled membership about this site and, get them to try it out, if you can match what the surfer is looking for to a site you own then you have a second chance at keeping their membership and, making money.

Retention Overview.

When all is said and done the one thing that is apparent so far as pay sites go is that a lot of them do not communicate with their members and build the sites they operate around what their members are looking for, we can all say we actually do this constantly but, how many of us really, hand on heart, can prove that they ask, listen and, more importantly, implement the feedback from their members base?

Article written by Lee

The Successful Marketing Approach

Date: 2011.02.24 | Category: Promotion | Response: 0

In today’s volatile and competitive marketplace, the strategic manager must possess a sophisticated perspective regarding creating and maintaining the overall image of the organization.

In order to accomplish this goal, marketing must play a key role, regardless of the company’s size.

To be truly effective, a company must be up-to-date with it’s marketing ‘psyche’. In bygone times, companies concentrated on items it was able to produce, not on customer needs and wants. This type of outdated thinking will most likely lead to a rather short lifespan.

Today, marketing is a holistic approach that is often more complex than first thought.

What Is Marketing?

It is a process through which an organization identifies a need and then provides a means of filling or satisfying that need.

Customers are more informed and savvy than in the past and they expect more – in the quality of both products and service. Today’s customer is not willing to merely sit passively by and consume – he wants a voice and relationship with the companies with whom he chooses to conduct business.

Marketing is not deciding where and how to advertise. This is only one component of the process. Effective managers make sure they have a well-defined and mapped out strategy that deals with the entire lifecycle of the process. The most successful companies have a keenly honed customer-centric marketing model.

This model outlines a process that allows the company to determine the needs and wants of a “target market” and deliver this while instilling in the customer the belief their company’s ‘satisfaction solution’ is better value than the competition’s.

The first step in a marketing strategy involves the identification of unmet needs within a market and delivering/developing products and/or services to meet those needs.

Define Your Market First.

Is it a business-to-consumer company, a business-to-business company, or both? Regardless of the target(s) a company must be able to clearly identify a common need amongst a large portion of this market, as well as that portions propensity and ability to buy that product or service.

Once the target market has been identified it is time to do some analysis. The depth, complexity and related cost should remain proportionate to the ratio of overall business this product or service is anticipated to generate.

Analyze Internally.

What will be involved in creating this product or service? Is there access to all of the necessary components? How much volume can be handled? Are their efficient distribution channels? What will it cost to make or provide this? The next phase is an external analysis that looks at specific trends within the target market. With this information in hand, a company is then able to make an informed decision as to whether or not it is feasible to proceed. Now that the target market has been identified and the operational side has been flushed out, a strategy can be addressed. How a company decides to communicate its message should be in correlation to its overall marketing strategy. Whether the most effective method of conveying you message to the target audience is through traditional advertising channels, the Internet or more innovative activities, it should be apparent from the prior analysis. The final phase of a marketing strategy should examine the component of customer relationship management: What processes are in place to service our customers? How do we ensure a positive resolution of customer complaints? What performance measurements will be used to determine how well clients are being serviced? And, most importantly: How will customer relationships be maintained so they will do business with us again and again? By developing a comprehensive strategy that spans the entire lifecycle of new to repeat client, a company will find it is able to effectively address the present needs and wants of it’s target markets, as well as being able to incorporate new areas as they develop. Article written by Lee

Making Money From Adult Webmaster Referrals

Date: 2011.02.21 | Category: General | Response: 0

One method of income generation that is very rarely talked about in the industry is that of the webmaster, from the new webmasters to the adult industry right up to those who have been in the biz some time.

One of the easiest ways to generate ‘long term’ income is by referring webmasters to programs using your own linking (referral) codes.

However, this is for some a huge step out of their everyday site building even though it shouldn’t be.

This is what we will investigate in this article.

By now we should at least have a fair few sites online and getting surfer traffic but, how many of us get traffic from other webmasters and don’t even know about it?

The chances are, if you submit a site to ANYWHERE you will at least get one webmaster hit to it regardless of whether it is a webmaster of a TGP, Links List, Dmoz Editor etc these are all potential money makers for you.

One of the easiest ways to make money from other webmasters is to simply have a link on each and every site you build in text that says ‘webmasters’ this should be linked to a single page on your domain with a listing of various affiliate programs you use or can recommend.

Often placing a button or a banner on this page for each of the referral programs will work much better for you as the webmaster can actually see a little more information about the sponsor you are trying to make them join.

We all know of some of the big sponsors like ARS, Topbucks, Sic Cash etc etc but, what about the smaller programs that, perhaps not many webmasters know about, these would be the ideal types of sponsor to use on your webmaster page.

However, in addition to the affiliate programs you could also recommend hosting companies, content providers etc etc for example, the following companies have referral programs that you could use on this page:

Content Providers:

http://content.xphotography.com
http://matrixcontent.com
http://pixmasters.com

Hosting Providers:

http://webair.com

Message Forums:

http://arsresources.com/forum/
http://xnations.com

Traffic Generation:

http://adultbuttonexchange.com
http://pornclient.com

As you can see from the small list above, you could have more than one way for webmasters to make you some additional profits in the form of either, cold hard cash or, from some of the places, additional traffic to your sites.

Hopefully list brief article will have given you some ideas as to how you can make some additional money from webmasters visiting your site and, don’t forget, once you have the page linked on your site, it will, inevitably get into the search engines, so keyword the page up and you might start generating more webmaster traffic than you could imagine.

Article written by Lee.

Pop Up Consoles Work – To A Point

Date: 2011.02.24 | Category: Promotion | Response: 0

As webmasters we are constantly thinking up new ways to generate sales to our sponsors however, the one medium to generating sales that has been and most likely will remain to be popular is the method of using consoles on our sites. Whether these are exit consoles, blur consoles or, on entry consoles one thing holds true, the more consoles you use, the more you annoy your surfer.

Marketing Console Numbers.

Through some research of my own i have noticed that a trend appears when the use of consoles on our sites takes effect this trend is that anything after the first console you use actually cuts your chances of making a sale in half, thus, the maximum amount of pop up consoles we should use on our sites, in my humble opinion should be two or three at the very most.

Console Sales Figures.

Okay lets take a look at some average (signups per month divided by days in the month) sales figures based on a three month period (sending roughly 10,000 hits per month).

Average signups to sponsor (A) = 113
Sales From Console (1) to sponsor (A) = 11
Sales From Console (2) to sponsor (A) = 2

The setup above uses pop up consoles in the following manner, on entering the site you get a Blur Console which hides itself behind the current page you are viewing, once you close the current page you see the blur console, once you close the blur console you see a smaller console, once you close the smaller console, the browser window closes altogether.

Evaluating The Figures.

From the above figures we can see an immediate pattern, namely that console (1) makes up roughly 10% of our total sales and also that console (2) makes up roughly 20% of console (1) sales. Putting these figures into practice across further consoles will show you that by utilizing any more than 3 consoles on your sites really does not amount to any significant raise in sales unless you send a higher amount of traffic to your sites in the first instance.

Console Sales – Recap.

We have now seen that from a steady flow of traffic over a monthly period we can influence the potency of specific consoles within our exit chains and, by analyzing the figures we get from these consoles we can almost certain figure out firstly, the correct (or comfortable) amount of consoles we use on our sites and secondly, that the more consoles we add to our sites, the lower the potential sales figures will be from each subsequent console.

I will be the first person to admit that overall pop up consoles are an excellent marketing tool however, the figures above show that the more consoles we use, the less chance we have of making a sale further down the chain, use consoles wisely and they will benefit you however, abuse the use of pop up consoles on your sites and not only will be wasting bandwidth, youll be wasting a surfer too.

Article written by Lee

JavaScript – Redirecting Foreign Surfers

Date: 2011.02.24 | Category: Scripts, WebDesign | Response: 0

At some point or another we are no doubt going to have the need to redirect some or all of our surfers based on the language they speak, this snippet of JavaScript when placed on your page will enable you to do just that without the need for .php or other more complex scripting.

Here is the coding that you need to place between your <head> and </head> tags:

<SCRIPT LANGUAGE=”JavaScript1.2″>
<!– Begin
if (navigator.appName == ‘Netscape’)
var language = navigator.language;
else
var language = navigator.browserLanguage;

if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
else
document.location.href = ‘english.shtml';
// End –>
</script>

To add additional language redirects to this JavaScript all you need to do is duplicate the:

else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';

Section of the coding changing the (‘zh’) language code to that of the language you wish to redirect.

Article written by Lee

Golden Rules For Finding A New Domain Name

Date: 2011.02.22 | Category: Domain Names | Response: 0

We all know by now that domain names are being registered at an unbelievable rate and, whilst the vast majority of ‘decent’ domain names have already been registered there are still some god domains to be registered and, this article will give you some insight into how you can choose an effective domain for your business purposes – regardless of what they are.

Avoid Play On Words.

Whilst sitting at a bar you come up with an idea for a domain www.4play.com and, at the time this might seem like a great domain name to buy however, before you head to your favorite register and purchase the domain stop to think about the long term implications.

Let me explain this a little more using the example www.4play.com lets think about this, every time you mention the domain in a conversation people are more likely to head across to www.foreplay.com or www.fourplay.com first as a type-in. This is also true of the other abbreviation styles of ‘internet slang’ remember the days of the ‘dot com’ registrations, you know domains such as www.dotsex.com looking back now, these seem ridiculous to have been registered however, at the time they were popular but they died their death years ago.

Think Investment.

A good ‘commercial’ domain must be able to distinguish itself from the competition, there are several ways to achieve this for example:

Consider Your Target Audience.

Aim your domain at a specific, yet broad market audience. use tools to narrow down what your customers (surfers) are looking for, narrow this list down to a select few domains and then, narrow the list down some more.

Follow Trends Or… Create Them.

If you are serious about picking a good domain name or two then be prepared to invest the time required to get a good domain name. Research the latest trends on the internet, see what products or services are ‘hot’ and will be around long term and also see which domains are just a flash in the pan.

A good example of ‘long term’ domains would be www.europeanwebmasters.com which i registered several years ago when, in all honesty, the foreign markets were not even thought about however, you cant go to any forum nowadays without someone asking about the international marketplace.

Act On A Whim.

In complete contrast to my opening statement in this article, if you think you have a solid business idea, act on it, the chances are someone else will also think of the same idea as you and, if you don’t get the domain name first, they will.

Alternative Buying.

So you have decided that you do want to buy www.4play.com before you make your purchase have a look at what other variants of this domain are available, for example, you might like to check registrations of www.4-play.com, www.for-play.com, www.forplay.com, etc etc.

If you have a great business idea, make sure you have all of your bases covered, just because you are starting a new craze, that doesn’t mean the domains will be available for registration tomorrow or next week.

By purchasing all the variants of the high quality domain you have thought of you are, in effect, eliminating all of the competition you could face long term.

Don’t Cyber-Squat.

If you are a serious domain buyer, avoid tailgating on other peoples domain names unless of course, it has enormous potential for example, if someone has registered a generic domain such as www.123456.com but failed to register www.123-456.com why not register the available domain? You are not impeding on anyone’s property rights and, you might benefit from some mis-typed traffic at the same time. As with any type of mis-typed domain, before you register it, seek legal advice, a few dollars spent before registering the domain could save you thousands afterwards.

Fools Rush In.

Don’t automatically buy the first domain name you think of, think on it some more, sleep on it if you have to, ask your family and friends on their opinions. Although the really good domain names have virtually almost all gone, its better to carefully think out each and every domain name purchase you make and save yourself some money long term than to rush in and buy a domain that wont be any use and have to register a new domain to take the place of the first.

In addition to the above don’t sit on a really good domain name idea forever because, forever comes a lot sooner than you may think.

Hopefully this article has given you some useful information in respect of registering new domain names and you can put this information to good practice when buying domains. Article written by Lee

Domain Name Renewals – The Basics

Date: 2011.02.22 | Category: Domain Names | Response: 0

As an adult webmaster there is one thing that we all own which we build our businesses on, a domain name and, with this comes the responsibility to ensure that as long as we are running our business from any given domain that we ensure they are constantly under our control this is where domain name renewsl come into play.

Domain Name Registration Periods.

Almost all reputable domain name registrars will allow you to purchase a domain for anywhere between one and ten year periods. Many webmasters however only choose to register their domains for one year at a time and this, is where many webmaster can run into problems with their domains. More often than not webmasters will either forget to renew their domain names completely or, are not aware that they are even coming up for renewal. For this reason it is usually best to ensure that you register your domains for a minimum period of two years, this gives you a good time frame to start using the domain as well as ensuring you have enough funds available by the time the domain name comes due for renewal.

How To Stay On Top Of Your Renewals.

The simplest way to ensure that you keep on top of the domain names you own and when they are due for renewal is to keep a written document detailing as much information as possible about your domains, this document should include information such as the domain name itself, the registrar you used to register your domain name, the cost of the domain name and, most importantly, where the domain is pointing to, the period of registration and, the date when the domain needs to be renewed. By having this information readily available and, by keeping this document up to date with each new domain name purchase you should be able to ensure that no matter when your domain/s become due for renewal that you are on the ball with paying the domain name renewal fees.

Domain Name Renewals Overview.

Regardless of when you register a domain name the one way you can be sure to be the owner of the domain for years to come is to ensure that you keep accurate, detailed records of each domain name purchase, whether you keep this written on a calendar, on a piece of paper or, somewhere else, you should make part of your monthly routine checking this document and making sure that the domains you own are all fully working and, more importantly, are fully paid up.

Article written by Lee

The Negative Marketing Technique

Date: 2011.02.24 | Category: Promotion | Response: 0

Negative marketing is a wonderful thing in its own right however, negative marketing can, surprisingly enough have a NEGATIVE effect on your sales.

How many times have you seen a site that has, about half way down the page some text telling the surfer no to click on anything because ‘these are only counters’?

Counters in themselves can be VERY useful tools to the adult webmaster however, counters are given to us for free because of one simple reason, the graphics used on them are made in such a way that they will actually draw clicks from your traffic.

Most of the time however, these counters that take your hits are helping you much more than you know, from giving you addition traffic, valuable surfer stats and many other things.

Now, the same is also true for banner exchanges as is for counters, they are a useful addition to the variety of tools available for adult webmasters however, many webmasters, as mentioned above tell the surfer NOT to click on them, something i just never seemed to be able to get my head around. As you reading this post kind of proves, tell someone not to do something and you can guarantee they WILL do it

However, as i started off this quick article saying, Negative marketing is a good thing, after all, you have now got the proof to tell you that it works why not put this to use on your site?

For example, rather than telling a surfer…

‘Click Here For The Hottest Porn Site On The Web’

Tell them…

‘DO NOT CLICK HERE’

Wonder what they will do

Article written by Lee

HTML Page Load Times – Making Them Quicker

Date: 2011.02.22 | Category: WebDesign | Response: 0

Surfers on the web are here for one thing and one thing only, they want information, they want it to be correct and, more importantly, they want it now. We cant always help when it comes to getting the information however we can help them so far as making sure that when one of the surfers clicks on our pages they load quickly.

Taking Control Of Speed.

For many webmasters hand coding their HTML pages is an often timely and costly method and, because of this they turned to the WYSIWYG (What You See Is What You get) editors such as Dreamweaver and Frontpage to create their pages for them however, even this in itself requires some manually intermission on the webmaster part. Many of the older style WYSIWYG Editors added a fair amount of un-needed code to the HTML so, spending a few minutes after you have your pages created to physically go through the HTML code and clean up the junk html can in effect, cut down your page size by up to 25% in some instances.

HTML Quotations And Hyphens.

In addition to un-needed HTML tags you may also want to consider removing any quotation marks or hyphens from your HTML code, both of these can quickly clutter up a page and laden it down with more code than is actually required.

For example, ‘HTML Coding’ makes just as much sense as me telling you HTML Coding when read in sequence. The trick with using quotations and hyphens is actually knowing at what point in your text you can ‘get away’ with removing them and, this is only something you will know yourself after proofing your completed page.

Hyperlinks.

If you are only going to provide links from one page of your site to another then, why use absolute paths? http://www.domain.com/linking.html is the same as /linking.html when you use it in a link from one page on your site to another and, well, in all honesty you have increased the load time of your page by only linking to the relative url instead of the absolute and that’s what we are trying to do here right? Make our pages load faster.

White Space.

White space on a web page can be a good marketing tool however, white space in your HTML code is a bad thing, placing spaces between certain parts of your HTML code can quickly bog down your load times instead, try to use the tab key to separate certain parts of code likewise, keep the use of &nbsp to a minimum, this can quickly become the most relevant term on your page if used in excess.

One other benefit of making your pages as small as possible is that a webmaster wanting to steal your HTML code is going to have a harder time finding the exact piece of coding if the HTML is all on a single line than they would if the code was laid out nicely however, this in itself is only a deterrent and it wont stop those webmasters determined to steal your HTML code.

Page Load Time Overview.

Hopefully this brief article has given you some idea of ways in which you can practically reduce the load time of your pages without affecting the overall look and feel of your site and, who knows, if your page loads quicker, then you have a better chance of your surfer getting to your sponsor quicker.

Article written by Lee

Displaying Special Characters On Your HTML Pag

Date: 2011.02.22 | Category: WebDesign | Response: 0

In order to display certain characters within your HTML pages, you must use a special code. The codes below display the HTML code and the character when displayed on your web page. To use any of the characters displayed within the chart, copy & paste the HTML code to the left of the character you would like to use.

Whilst the above list is by no means complete, it should contain the most useful characters and codes for you to build your sites using the special characters with ease.

Article written by Lee