• Obscenity – Put It To The Test

    Date: 2011.02.23 | Category: Writing | Response: 0

    Regardless of how long any of us have been an adult webmaster we all need to be
    aware of obscenity laws and, in particular how they affect our businesses
    whether we think a hardcore photoset is ‘obscene’ or not ultimately, if you get
    taken to court on obscenity charges the one thing you should be aware of is how
    the courts will decide whether the images you are using will be classified as
    obscene or not.

    Testing Obscenity – The Miller Test.

    The Miller test was developed in the 1973 court case of Miller vs. California
    and in comprises of three parts ALL of which MUST be satisfied on order for
    something to be deemed obscene by the courts. The Miller test is the ‘official’
    method used by the United States Supreme Court for determining whether an
    expression or a speech can be determined as obscene and, if deemed obscene, it
    is not protected under the First Amendment and is therefore prohibited by law.

    The Miller Test – Part One.

    Part one of The Miller Test states something may be obscene if ‘the average
    person, applying contemporary adult community standards, would find that the
    work, taken as a whole, appeals to the prurient interest’ In essence, this
    means that if the ‘average’ person on a jury or on the bench finds the work to
    be deemed obscene then, it is. However for the court to rule something as
    obscene it also has to be deemed obscene by the standards set in part two and
    part three below.

    The Miller Test – Part Two.

    Part two of The Miller Test states that something is potentially obscene is
    ‘the average person, applying contemporary adult community standards, would
    find that the work depicts or describes, in a patently offensive way, sexual
    conduct’. Basically this is saying that if the images or speech is something
    which is not practiced in a manner befitting your local community standards
    then again, it may be obscene. However, as with part one of The Miller Test for
    a court to find something obscene it needs to fall below the standards in part
    three below.

    The Miller Test – Part Three.

    Part three of The Miller Test states that something is potentially obscene if,
    ‘a reasonable person would find that the work, taken as a whole, lacks serious
    literary, artistic, political, or scientific value.’ This is pretty much where
    you could potentially come unstuck after all, everyone has different sexual
    tastes and because of this, just because something that may be widespread such
    as ‘bare backing’ (to use as an example) could potentially be considered as
    obscene if you happen to have a jury who are devout practicers of safe sex.

    The Miller Test – Overview.

    In essence The Miller Test is a useful guideline for webmasters when it comes
    to operating our sites and specifically, when it comes to choosing the types of
    content we utilize on them however, for the most part The Miller Test itself is
    outdated. Since the early 70’s when this test was devised there have been many
    sexual practices that were once deemed obscene that have become more a part of
    everyday life and accepted in to society as whole thus, what once would (or
    could) have been deemed obscene would no longer be in the same sense as
    something that may be deemed obscene today could be found not to be in 5 years
    time.

    Article written by Lee

  • HTML Page Load Times – Making Them Quicker

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    Surfers on the web are here for one thing and one thing only, they want information, they want it to be correct and, more importantly, they want it now. We cant always help when it comes to getting the information however we can help them so far as making sure that when one of the surfers clicks on our pages they load quickly.

    Taking Control Of Speed.

    For many webmasters hand coding their HTML pages is an often timely and costly method and, because of this they turned to the WYSIWYG (What You See Is What You get) editors such as Dreamweaver and Frontpage to create their pages for them however, even this in itself requires some manually intermission on the webmaster part. Many of the older style WYSIWYG Editors added a fair amount of un-needed code to the HTML so, spending a few minutes after you have your pages created to physically go through the HTML code and clean up the junk html can in effect, cut down your page size by up to 25% in some instances.

    HTML Quotations And Hyphens.

    In addition to un-needed HTML tags you may also want to consider removing any quotation marks or hyphens from your HTML code, both of these can quickly clutter up a page and laden it down with more code than is actually required.

    For example, ‘HTML Coding’ makes just as much sense as me telling you HTML Coding when read in sequence. The trick with using quotations and hyphens is actually knowing at what point in your text you can ‘get away’ with removing them and, this is only something you will know yourself after proofing your completed page.

    Hyperlinks.

    If you are only going to provide links from one page of your site to another then, why use absolute paths? http://www.domain.com/linking.html is the same as /linking.html when you use it in a link from one page on your site to another and, well, in all honesty you have increased the load time of your page by only linking to the relative url instead of the absolute and that’s what we are trying to do here right? Make our pages load faster.

    White Space.

    White space on a web page can be a good marketing tool however, white space in your HTML code is a bad thing, placing spaces between certain parts of your HTML code can quickly bog down your load times instead, try to use the tab key to separate certain parts of code likewise, keep the use of &nbsp to a minimum, this can quickly become the most relevant term on your page if used in excess.

    One other benefit of making your pages as small as possible is that a webmaster wanting to steal your HTML code is going to have a harder time finding the exact piece of coding if the HTML is all on a single line than they would if the code was laid out nicely however, this in itself is only a deterrent and it wont stop those webmasters determined to steal your HTML code.

    Page Load Time Overview.

    Hopefully this brief article has given you some idea of ways in which you can practically reduce the load time of your pages without affecting the overall look and feel of your site and, who knows, if your page loads quicker, then you have a better chance of your surfer getting to your sponsor quicker.

    Article written by Lee

  • Gay Industry Networking – The Gay Boards

    Date: 2011.02.22 | Category: Promotion | Response: 0

    Gay Industry Networking – The Gay Boards.

    With so many ways for webmasters marketing straight sites in the adult industry to network I started to look at the various alternatives available to those webmasters who market gay sites to network and, although there are a few different ones about, they still seem to be few and far between.

    So What Boards Are There For Gay Webmasters?

    Presently, to my knowledge there are four dedicated gay boards that webmasters can utilize for networking purposes in the adult industry with several straight orientated resource sites having a gay board also these are as follows:

    The Gay Boards:

    Rock Me Hard
    Triple X Gay
    Gay Webmaster Chat
    Gay Wide Webmasters

    The Straight Sites With Gay Boards:

    Ynot Gay Board
    Xbiz Gay Board

    Obviously my favorite is The Gay Board at Gay Wide Webmasters but i am slightly biased towards that seeing as its one that we own privately however, the other boards are almost certainly worth a visit in addition to the GWW community forums.

    So what do these gay boards offer those marketing to the gay surfer that the straight boards cant? Simply put, it can offer you a place to network without fear of ridicule from your colleagues and peers in addition you will find that a lot of these gay boards have a wealth of information about the gay market being posted on them on an almost daily basis.

    It is also worth mentioning however that just with the numerous straight orientated message boards, the gay boards do have their own individual feel to them, for example, Rock Me Hard is what I would personally classify as a ‘fun’ board and Shelmal does a great job keeping the spirit of the board going likewise, Gay Webmaster Chat is more a board geared towards webmasters who operate traffic sites such as TGP’s and Link Lists which becomes apparent after reading a few threads. Gay Wide Webmasters is more a board with a wide reach but, primarily, it is a business orientated gay webmaster community and Triple X Gay, because it is fairly new is still, imho, trying to identify the direction it wants to take but non the less, a lot of the forum members posting there also post on GWW.

    The Gay Board – An Overview.

    When all is said and done, no matter whether you are gay, straight, black, white or any other demographic, focusing your attention to one type of board can become counter productive after a while, I mean how often can you hear from the same people over and over again before being given the same information again and again? Diversify your posting activities to include some of the gay market community forums and at the same time, you will also diversify your business knowledge which, im sure you will agree, is good for everyone, especially you and your bank account.

    Article written by Lee

  • There’s Face Value And Then There Is Real Value

    Date: 2011.02.22 | Category: General | Response: 0

    How often do we sign up to affiliate programs based on their standard terms of service for example, Sponsor A will pay you $35 for every signup you send to them and they tell you they convert at roughly 1:200 whilst Sponsor B will pay you $30 per signup and they convert at roughly 1:200 also, which of these scenarios straight off the bat will make you the most money? Think about your answer first then read on.

    Negotiate The Figures.

    Most, if not all of us would have immediately chosen Sponsor A for the pure fact that they pay you $5 more per signup and they convert at the same rate as Sponsor B however, how many of us would have written or icq’d Sponsor B and asked them to raise their payout? Not many of us I would guess. With that said, what is to stop you from emailing a certain ‘Sponsor B’ if you are able to convert consistently at their published 1:200 and asking for a higher pay rate to continue sending your traffic to them? Nothing at all and, surprisingly enough, I would guess that for most programs, they would actually increase your payout if you have a history with them.

    Haggling The Costs.

    The example above used a sponsor as the main focus however, how many times have you spent money at a content provider? A hosting company? A traffic broker? Have you actually taken a moment to ask these companies if they would give you a lower rate on the services they are providing you with? Again, I bet not many of us have I know it was only recently when I started asking for long term customer discounts and the likes. In fact, from the first point of contact you have with any company online, be they an adult web host, adult traffic broker, content provider or, in fact, an affiliate program, spend an extra few seconds when you first sign up and see how they can improve their service for YOU. To your surprise they might just cut you a deal that is unmatched anywhere else!

    Don’t Undersell Their Products.

    With the above said, one thing that you need to be aware of is that if you start making absurd price cuts from these companies you will probably be told to politely take a running jump however, lets say you were going to be charged $50 for something, ask them if you can get the same service at a 10% discounted rate if you use them again, perhaps not even on the first purchase but on the second, the third, etc.

    By contacting these companies directly and not just going on ‘face value’ even if you only save yourself one or two dollars per purchase over a year those odds and ends soon add up to a nice saving.

    Saving Money – Recap.

    In essence many of us take things at face value whether we are talking to friends and peers or whether we are paying for goods and services but, by at least in asking for a discount on our purchase the worst thing that will happen is that you get told ‘no’ however, on the flipside of the proverbial coin, you might just find yourself a better bargain than you had already found in the first place and that’s some food for thought.

    Article written by Lee

  • Moving To A New Hosting Company

    Date: 2011.02.23 | Category: Hosting | Response: 0

    Moving to a new hosting provider does not have to be a frustrating task if done properly.

    Adult webmasters usually have to upgrade their hosting services once their respective Web sites become popular, usually because their current host cannot provide an effective level of scalability or technical support or, perhaps even the cost of bandwidth becomes to high.

    In order to transfer service efficiently, in the event that it becomes necessary, webmasters should ensure that all their content, including Web pages, databases and scripts, are properly archived.

    You should always back up your data at regular intervals in case of unexpected data loss or hardware failure. Ensure that all data is archived recursively. This will ensure that all your data is archived and compressed in its original directories, which is very important if you want to retain the full working integrity of your Web sites.
    You may also find that your new hosting company may be able to transfer the files directly from your old server to the new one you are getting with them, ask before hand if this is something that they can do for you as it is generally a lot quicker for them to do it than for you to upload the files yourself for instance, Web Air will do this work for you.

    Once you have recursively archived your site, make arrangements to purchase your new hosting services. Make sure that any new solution you select includes basic services that approximate and excel the service that you where obtaining with your previous hosting provider. It makes no sense to replace your present hosting service with another Web hosting solution that equally cannot fulfill your technical or financial requirements.

    The best resource to use to find a better hosting firm specific to the adult hosting industry is Adult Hosting Companies, the largest adult Web hosting resource directory with currently over 250 hosts listed.

    Once your new solution is activated, upload your archived Web pages, database and scripts to the new host. You will be allocated an IP number from the new hosting company. Take time to debug and test the new site from the individual IP number, not forgetting things like your cgi scripts may need altering.

    Once your site is entirely debugged and you verify that all site functionality is operative, then transfer your domain name service (DNS) servers over from your old server to your new server.

    During this DNS transition period, which is referred to as the “propagation period,” your Web site will be resolved by both your new and old host, as the new DNS information about your Web site filters through the Internet globally. It typically takes about 10 days for the transfer to fully propagate around the Internet; so keep your old site running in case you get visitors whose ISP’s have cached your site on the old server.

    It is important however that you retain both your old and new hosting services during your propagation period of 10 days. You will need to check your e-mail from both hosting providers since different regions of the Internet will remit e-mail to your original host while other regions will remit mail to the new server during this time.

    Once a week or two have elapsed, cancel the account with the previous hosting company. Only cancel your old account when e-mail stops arriving from your old hosting provider.

    If you follow these steps carefully, then your host change should be easy and stress free.

    Article written by Lee

  • Building A Surfer Trap – Stage 3

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Building A Surfer Trap – Stage 3.

    You should hopefully by now have a basic looking surfer trap ready on your server and on your hard drive.

    Now we need to start to ‘dirty’ this surfer trap up a little.

    We have already added 1 pop-up console to each of the FPA’s including the Multi-Site FPA.

    For the next step in this ‘dirtying’ process we need to add some additional links onto each of the FPA’s including the Multi-Site FPA.

    On the FPA’s what you need to do is create a ‘no thank you’ link so, if your surfer does not want to visit the site for the FPA you have sent them to you can send them to an alternative.

    This no thank you link can go to one of two places, you need to decide where you feel the traffic can be best utilized however, from my experience i would highly recommend using this first method:

    Link the ‘no thank you’ text on each of the single site FPA’s to another DIFFERENT niche FPA in your surfer trap so, as an example, if your surfer is on the All Petite FPA in your trap, the ‘no thank you’ link would lead to Just Toon’s. If they decide not to go with the Just Toon’s site, the ‘no thank you’ link on this FPA would go to Gay Ultra and so on, you need to ensure however, that the ‘no thank you’ link goes to a completely different niche to the one of the FPA the surfer is currently on.

    The second option you have is to link the ‘no thank you’ text to the ARS POTD (picture of the day) program. This will be your last chance at selling the surfer to one of the ARS pay sites.

    In addition to the ‘no thank you’ link on each of the FPA’s you also need to add a small table to the Single-Site FPA’s. ideally this should be four columns across and 2 rows down. This will give you 8 places to put a one or two word link going to another different niche FPA than the one the surfer is currently viewing however, you also need to ensure that these 8 links are going to a different FPA than the ‘no thank you’ link you have created.

    The above stage is where we could potentially start to lose people in the instructions therefore if you have ANY questions or queries regardless of how small they may be please post on the forums.

    This stage should hopefully only take you a couple of hours to complete and, once you have tested all of the links and uploaded the FPA’s to your server you are all set for the next MAJOR step in this project…. Generating Fresh Traffic.

    Article written by Lee

  • Favicon.ico – What Does It Do?

    Date: 2011.02.22 | Category: WebDesign | Response: 0

    Favicon.ico is the name of the graphic Internet Explorer 5+ uses in the address bar and when someone views their favorite bookmarks. There should be one beside the address of this page now if you are using IE5+. If you want to see favicon.ico in action among your favorites bookmark our site now by right clicking and selecting ‘Add to favorites’.

    Internet Explorer looks for this file in the same directory as the HTML page currently being displayed, if it cant find favicon.ico it will then display the default Internet Explorer icon in the address bar. As for viewing of favorites, IE will check its temporary folder to see if favicon.ico is there again, if it is not located it will display the default white background with a blue ‘e’ icon.

    For a webmaster there are three main advantages to using the favicon.ico ‘trick’.

    The first, is that it helps to brand your site with a nice little icon that is easy to recognize.

    The second, is that it makes your website more professional.

    The third, is that your entry will stand out in surfers bookmarks over the others. This is especially good as, if you can get a surfer back to your site then you have another chance at making a sale.

    Many internet users have a multitude of site bookmarks so, you need to use favicon.ico to give you an edge. I highly recommend using it and, now I’m going to tell you how.

    First, you will need to create an icon file which is exactly 16 x 16 pixels. If the icon is larger or smaller IE5+ will just ignore it. As for the colors in it, 16 is standard. You can use more colors if you want but, the more colors you use, the larger the .ico file becomes and, the longer it takes to load.

    You now know the standards the favicon.ico file has to be, now to actually create this file you can take one of two routes.

    The first is to convert and existing 16 x 16 BMP or GIF graphic with 16-32 colors into an .ico file using converter software making sure to save it as favicon.ico.

    You know the standards the favicon.ico file has to be, now to actually create favicon.ico . The easiest way of creating a favicon.ico file is to convert an existing 16 X 16 BMP or GIF graphic with 16 – 32 colors into a .ico file using converter software making sure to save it as favicon.ico.

    Once you have created your favicon.ico file all you need to do is to upload it to any directory on your server that contains html pages. This way, when IE5+ searches for favicon.ico it will be bale to find it regardless of which page you are on.

    That’s nearly all the areas of favicon.ico covers apart from, what if you want different icons for different parts of your website? Can this be done? The answer is yes it can. All you have to do is place the following HTML code between the <head> and </head> tags of your web page.

    <LINK REL=”SHORTCUT ICON” HREF=”differenticon.ico”> (SHORTCUT ICON should be kept in uppercase).

    Now when someone adds a web page with that code to their favorites, IE5+ will not look for favicon.ico but will look for differenticon.ico and if it’s there it will display it, if not the default icon will be displayed.

    Using favicon.ico or the SHORTCUT ICON code is nice way to add a unique touch to your site, and of course will result in more repeat visitors than if you were not using it – which is always good for any webmaster.

    Article Written By Le

  • Writing A Business Plan – The First Step To Success

    Date: 2011.02.21 | Category: Forms & Contracts, Writing | Response: 0

    Regardless of what type of business you want to run be it a bakery, a funeral home or an online marketing empire the one thing that you will require is a business plan however, having never taken any business basics 101 classes what do you need to have and, what is required in your business plan?

    That is what we will touch on in this brief article from the basics to the not-so-basics by using a few simple steps you can be sure your business plan will contain all the information you need to make it up the ladder of success.

    Information Summary.

    As the name suggest this is a simple summary of what you are hoping to achieve from the name of your business, the goals, the concept and your plans. This should actually be no longer than two pages so that you can fill the needed information out clearly and concisely.

    Business Details.

    This will be the founding information of your business again you need to mention your business name, what type of business you will be running (Sole Trader, Partnership, Corporation, etc) in addition you will also need to include details of who the company owners are, whether it be yourself alone or a list of your business partners, this information will be invaluable to you at a later date you also need to include a brief history of the business whether you have been running it already for a number of days, weeks, month or, years.

    Products And Services.

    Basically, you need to write what exactly it is you will be selling. Are you going to be selling baked goods, marketing services or custom solutions. Keep this section simple, if you need to go into depth then do so at the end of your business plan by way of an appendices. Once you have listed several of the products or services you will be selling you should also list the features and benefits (Marketing points) of the products and services in addition, why do you think your business idea will succeed, what do you offer your clients that no-one else currently does? In addition you also need to have a basic pricing structure planned out, this will assist you in the future as, from your initial plans you can see what, if anything needs to be changed.

    Marketing.

    A business is more than just an idea. You need to have good pricing, affordable suppliers and a great marketing plan. This is what is also needed in your overall business plan. You should include details of your competitors products and how they compare to your own or, if applicable why your product will be a benefit to the market place should it not already be readily available. In addition the marketing section of your business plan should include a list of advantages as well as some of the pitfalls you are likely to see. You also need to include a section detailing your specific marketing strategies regarding your overall and individual products and services.

    Industry Economics.

    This area should detail some of the more specific areas of the industry you are going to be working in for example, what type of industry are you entering, how does the future for this industry look and, more importantly, how many existing companies work this industry as well as how do you successfully launch yourself into the industry. Parts of this area you may have covered in the marketing and previous section non the less, go over them again here in more detail.

    Target Market.

    We have detailed the business ideas and products and services but, what about your potential clients? What does your product offer then that they need which no other company does? What is your target client base? How will you reach your customers? All of this and more needs to be addressed in this area of your business plan.

    Competing Companies.

    What do your competitors do and, more importantly, who are they? Make a list of your potential competitors and address their weaknesses and strengths ensure that you leave no stone unturned when getting this information together often, you will realize that there are things your competition is doing that you can do much better then they.

    Don’t forget to address their marketing, what are they doing right and, more importantly to you, what are they doing wrong? How can you capitalize on this and make their errors benefit your long term business plans.

    Location, Location, Location.

    Location is everything and, this is particularly true in business for example, will you be working from an office, from your home or even your garage, do you require any special permits to operate your business? Can your customers reach you easily? All of these items and more need to be considered when writing this area of your business plan. By addressing any and all of these items you will find yourself with a much clearer picture of what is needed of you and your business.

    Stock + Supplies.

    Often overlooked in business plans the one thing you NEED to have is a list of potential suppliers and sub-contractors who can provide you with your products and services. What materials (if any) do you need? How much will these cost you? Where will you find your stock and supplies? By getting this information available now you will have a better idea once your business plan is laid out as to what you are able to offer easily and also it will enable you to lay your pricing structure out more concisely.

    Labor.

    So you have this great business idea all laid out but, who will be running this for you? Do you need additional staff or are you going it alone? Do you need to setup accountants, lawyers, insurance companies, consultants, bank accounts etc etc? All of these aspects of your business need to be laid out here.

    Capital.

    Money, as they say, makes the world go round. Your business is no different, how much financial outlay do you require to get your business off the ground? Do you need to ask for a loan from your banking facility to help you out? How much income are you planning on making within the next 6 to 12 months? How much of this income needs to be invested back into the business? All of these ‘financial’ question need to be answered in this area of your business plan only then will you begin to see the bigger picture of your business idea.

    Hopefully this article has given you some solid advice and information regarding planning for your new business and, once you have all of the above laid out you should be able to see whether you will succeed or fail in your new idea.

    Also, by planning now for the future of your business you should hopefully be able to avoid any hidden costs which can often push a company to the edge.

    Article written by Lee

  • Typography Know How

    Date: 2011.02.24 | Category: Writing | Response: 0

    Our web sites are nothing without content, and most content is comprised of simple text. Many web designers neglect to pay attention to their typography, and it shows. Proper typography varies based on where the text is and what purpose it serves. Although there are no rules etched in stone, there are a few general techniques that should be followed. Although some of these tips may seem elementary, many of them are not followed.

    Headings.

    Clearly, headings should be larger, by 1 or 2 font sizes, than your body text. You may consider bold, but be cognizant of the letter width. Arial Black, for example, may create letters too fat for your taste. When using colors, be sure the colors contrast well with the background color of your site. Black and dark gray do not contrast well, while black and white (or light gray) work quite well. Sometimes, even a simple color change can create useful headings.

    Also be sure to cascade your headings. A main heading, for example, would be larger than subheadings. This effect creates a sense of emphasis and flow to the information.

    Do not italicize your headings. Italics are meant to underscore particular content, but since the text is a heading and of larger size anyway, italics are redundant and often make the text difficult to read.

    Fonts.

    The default is Times New Roman, which works fine, but many think it is boring. I have experimented with Arial, Georgia and Verdana, and have found Verdana the most readable font face available. This is a personal preference, but fonts should be restricted to the above four to ensure compatibility between all users of your web site. If your user’s browser does not support your font choice, their browser will revert to its default. Since browsers have increased support for CSS, or Cascading Style Sheets, whenever possible, use CSS to define your fonts, rather than HTML’s <font> tag. Also, be sure to keep your font sizes large enough for visitors of all ages and eyesight’s.

    Stress Styles.

    Avoid using all capital letters within your text, as it makes it difficult to read and implies you are shouting at the reader.

    To stress words within your body text, decide on a format and stick with it. Some choose bold, while others choose italics or underline. My personal favorite is italics, but any of these can work well. Be careful when using underline, however, as it can be mistaken for a link. In addition, do not overuse these stress styles.

    Entire body text should not be bold. Bold, like italics, is used to emphasis words, and usually an entire body of copy should speak for itself in regularly styled text. I like to use CSS to space my body text out a little to increase readability.

    Article written by Lee

  • Niche Marketing – What Is A Niche?

    Date: 2011.02.23 | Category: Promotion | Response: 0

    The first step as webmasters we must take to become successful is to discover what our niche specialty is however, many webmasters still do not realize exactly what a niche is.

    In fact, from the webmasters I have spoken to it would seem that a ‘niche’ is just another word for the main topics of pornography, Teen, Asian, Fetish, Gay, Straight, the list goes on and, whilst this list is never ending they are all niches in themselves however, you need to look beyond the top level niche and start to develop a feel, a stance of your own as to what niche you will work on for example, Asian Midgets, you probably cant get more niche than that in this day and age however, realistically, the chances of you a) being able to find the content for this niche and b) Being able to find a sponsor are remarkably thin.

    That said, if you can find a niche that you like personally, whether that be she-male, midgets, straight or, gay, this will give you a solid foundation to market your sites on especially if you build on your already vast knowledge of what turns you on.

    Now, onto breaking down the niche you are comfortable working in..

    Lets say for arguments sake that you have chosen to concentrate on the ‘Gay’ market,, within this market (as with any other) there is a remarkable amount of ‘sub-niches’ and, these are what you need to build your business around whether you want to or not, the ‘sub-niches’ of any given adult market is where the $$$ can be earned.

    Now using the gay market as an example the first few niches that come to mind are:

    Twink’s – Young looking hairless 18 – 20 year olds.
    Bear’s – Hairy men over the age of 20.
    Hunk’s – Muscular looking guys in the age group of 20 – 30 .
    Straight Guys – Yes, that’s right, gay men get off on looking at straight guys.

    As you can see from the above four examples we can now start targeting our market audience a lot better.

    The next thing we need to do now that we have found the niche and the sub-niche we will be working is to look for a sponsor that complements the niche of our choice, this is the hard part. Many webmasters will go directly to the highest paying sponsor and throw links up to their ‘sub-niche’ pay site not even looking at the sites tour or members area. This is a huge mistake, the first thing you NEED to do is to look over the sponsors paysites and, more importantly, the sponsors site tour AND members area. What point is there sending your surfers who are after Twink’s if, your sponsors tour has images of a load of guys over the Twink age bracket?

    From this point on and, after you have chosen a suitable tour to send your traffic to you need to build up a flow of ‘niche’ traffic the chances are, if you submit your TGP gallery to an ‘all gay’ TGP that you will receive a substantial amount of unfiltered traffic making your hard work in choosing your sponsors tour worthless.

    So how do you choose a traffic source that is right for you? Simple, you need to experiment, start of with your niche TGP’s, Top Lists, Links Lists etc and see what happens, how much traffic are you being sent from your chosen traffic source and, more importantly, how much of this traffic is actually clicking through to your sponsors tour. Once you can get an idea of what traffic you are being sent from what traffic source you have won more than half of the battle already.

    Record EVERY possible detail about your traffic sources that you can, how much traffic they send a day, how many visits your sponsor gets, how many sales you made, what content you were using etc, etc.

    Once you have a working list of data to use you can start to abuse and filter your traffic like you would have not thought imaginable, if one of your sponsors has a higher payout on Bear traffic, then you instantly know what traffic source gives you traffic for that niche and, you can utilize that information to your benefit.

    The most important thing to remember however when marketing a niche is that you need to have patience, you need to use a process of trial and error and, more importantly, you need to experiment, just because TGP A sends you 100,000 hits of Twink traffic one day, it doesn’t mean you will get the same quantity of niche traffic the next.

    Article written by Le

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