Over The Rainbow

Date: 2011.02.24 | Category: General | Response: 0

So why is the gay community over the rainbow? As promised today I’ll finish up on the symbols that are prevalent in the gay community. Last week I mention the Pink Triangle and it’s political emergence. And technically, the rainbow flag has a similar political beginning.

I always love answering a question with another question (it is one of those annoying habits I have). So, when I am asked the “what does the rainbow flag stand for?” I look forward to the response when I ask, in turn, “what do YOU think it means?” Here are my top three favorite answers:

1 – “It’s colorful and gay people like colors.”

2 – “It’s a dance party thing”

3 – “Judy Garland sang Over the Rainbow you guys loved her a lot.” (This has to be my all time favorite.)

Well like any political symbol, it is a way to distinguish ourselves. But this time we look not to a place in history but we look at the world in general. No matter where you are, whether it is on 8^th street in NYC or Rue du Champe in Paris, there will be a gay person somewhere. Now, some may argue that not all cultures and societies will have homosexual present. And I say, “BULL”. They are just in the closet somewhere.

So in essence, gay men and women cross every racial and religious culture around the world. We come in all shapes, sizes and colors. So what better symbol to show that with than a rainbow, all colors coming together as one – as one community. No matter how culturally diverse our world is, the gay community is made up from a piece of each.

The rainbow flag and the uses of the rainbow, in the gay community, are diverse. If you see it flying outside on a restaurant wall, and it means it is a gay or gay friendly establishment. See a set of rainbow rings around a friend’s neck, it’s gay fashion accessories. And see a political march with rainbows on posters and flags, it’s a gay assembly.

Last week I insinuated that the pink triangle was not a symbol to over use in design. Well, in my opinion, the opposite is true with the rainbow and the rainbow flag. I am NOT saying run out and re do all your sites with rainbow backgrounds. No! But, I am saying that the nature of this political symbol is somewhat more flexible. We ourselves took the rainbow and made jewelry, publications, tee shirts and such. And just as the pink triangle, the rainbow will say that it’s ok to be here, you have friends inside or you have nothing to worry about here – be yourself, this place is for you.

So what have we learned? What some people think as silly symbols that gay people use, actually have an origin – and, a potent origin at that. I still ask, for your own good, that you use them wisely and not over do it. The more you throw symbols around willy-nilly, the more people will think you do not know what you are doing. And the more that the surfers thinks that, the less likely you are to make the sale and get your business to grow.

Article written by Gary-Alan

Masters Of Discipline – Have You Got What It Takes?

Date: 2011.02.22 | Category: General | Response: 0

So you want to throw in your day job and become a full time adult Webmaster? Well yeah, I can hear you saying, “Who wouldn’t want to be surrounded by pictures of beautiful women all day, make up their own hours, and be the master of their own destiny?” It just sounds sooo good when it’s put like that doesn’t it?

Before you tell your boss you quit, you might want to read this article first, as the reality of working in this industry and especially for yourself can be a real wake up call for many.

The main thing you need to succeed in this business is discipline, and lots of it. If there are temptations when you work for someone else to slack off, take a sick day, or simply not bother showing up, then you can double those temptations when you work for yourself.

It’s so easy to roll over in the morning rather than get out of bed, stagger to the PC, and actually work.

It’s so easy to decide to take the day off when the sun is shining and the beach is calling. You simply tell yourself you’ll make up for it tonight, and then find yourself coming home at 3am.

It’s so easy to not actually work, when you work for yourself, that at times it can be unreal.

The reality of doing any of the above is longer nights, less sleep, and almost inevitably smaller paychecks.

Structure Your Day.

The answer to this problem is to really think about your working day and give it some structure, just as you would if you worked for someone else. Work set hours and take frequent breaks. When you work for someone else they make you take breaks for a variety of reasons, but mostly, because as research has proved, you’ll be more productive after one. It’s also important to make sure others know your hours as well, and always remember to add what time zone you are located in on any correspondence. There is nothing worse than being awoken by an associate at 3am because you forgot that little detail!

Set A Routine.

Get into a routine! There are various tasks that must be done each week no mater how boring. By creating a work routine, you can control your time and structure the more boring jobs at the end of the day when for most our creativity levels are less. You can also structure that routine as I do, when I’ve finished those boring tasks at the end of each day, I reward myself with some time doing what I want to do.

Going Solo.

This can be a lonely business and if you don’t like working alone then maybe it’s not the right one for you. You’ll likely spend many hours in your own company and as someone else pointed out to me, while boards and instant messengers are great, they can also eat heavily into your working time if you’re not careful. Personally, I use the boards and chats as a treat when I’ve accomplished a goal, unless I need to talk to someone in order to get that set goal done.

If, like me, your office is in your home, in reality you never really leave work. It’s just always there and there is always something else to be done, and it’s so tempting just to work a few more hours. Having the discipline to stick to your office hours is the trick and where structure comes into play. The saying all work and no play makes Jack/Jill a dull boy/girl is really true here.

The biggest trick of all though, is learning to recognize your limits. Set them and stick to them. Unlike in the normal workplace, you won’t have the big cheese or even the little one watching over your shoulder, making sure you work or making sure that your paycheck and your bills are covered each week. That’s up to you now.

Think Before You Leap.

Another thing you need to consider is can you REALLY afford to give up your day job? Working for someone else means that for the most part you will have a reliable pay check each week or month, when you work for yourself you loose that security. There are other things to consider as well like health insurance, book keeping and how exactly you are going to pay for them. Of course if there is another bread winner in the house this may not be of such a concern, but it’s still something you should consider before you give in your slip. As a general rule of thumb, if you’re considering going it alone, don’t, at least not until you have enough cash saved to cover any outgoings you might have over a six months period.

How well do you know the law? If you think the law doesn’t affect you because your just one person working from home then think again. If you don’t know your Title 18 USC 2257 from your arse then you may be heading for trouble. Standing in front of a judge and saying I didn’t know won’t get you out of a heavy fine or even a prison sentence.

The real questions you need to ask yourself now are you up to the challenge, and do you have the personal discipline to make this work for you?

Article written by Jenne.

http://www.clitical.com.

Marketing to Foreign Surfers

Date: 2011.02.22 | Category: Promotion | Response: 0

Marketing to Foreign Surfers.

What would you do if I told you that there are 3 million plus new surfers last year that you did not market too? You probably marketed your product or adult site to those that could read English well enough to be searching with English terms. How about the growing numbers of surfers with English as their second language?

According to Nielsen/Net Ratings, from September 2000 to 2001, Italy’s online population grew by 3,540,970 users: about one new user every ten seconds. Italy is just one of the non-English speaking countries that is coming online at lightening fast speed.

Are you relying on these surfers searching for your English keywords? Are you thinking that every language uses the words “porn and hardcore” and what about the finer niches like “bisexual and titties”? The best conversion is with newbie surfers just online for the first time and wanting to see adult sites and products. Those that have been around a while find out about the plethora of free porn. This means that websites do their best marketing with search engine placements of their main sites or feeder sites. If you are on your money, you are trying to work every engine for every related keyword. Now think of the keywords that you could be going for in all the worlds’ languages!

Do a bit of research in some of the common languages. If I was Italian and new to the net, the first place I would be searching is in an Italian search engine. Go to http://arianna.iol.it/ and search using the word porn and you will find 10 listings come up all in Italian. Not one is English. Even http://it.yahoo.com/ Yahoo Italia does NOT serve up your English porn site in its results.

So how do you get a piece of this pizza pie? You need at least a doorway written in Italian. You need to visit a site like http://www.adult-site-translation.com/ and find out how affordable it is for a doorway page that is put together by a foreign translator. Not only is the text for your doorway sites or even complete tours with the proper keywords but the graphics are redone where necessary. You really cannot rely on a text translator. We all have been on a site where it was obvious that the webmasters first language was NOT English and felt bad for their awkward use of words. This is not how to make a sale.

You need to be careful that you choose a professional service for your translating needs. You need to know that the translators are top notch and can not only translate your existing page/site keeping your marketing angles but they can also advise you on such things as proper wording and what a surfer from that culture would find erotic. Languages do not translate word for word. A service like Adult Site Translation has hired translators who also know how to market adult sites. They will tell you the search terms your page should be listed under and can assist you with foreign search engine optimization.

Remember the days where you were the only site in a category or niche? It was like being a pioneer and it was very lucrative. Do you want to be first to market to these growing pockets of millions of new surfers? There are new frontiers out there and finally sites like Adult Site Translation can assist you to conquer them successfully!

Article written by Susanna

Maximizing Your Profit Potential – Upsells

Date: 2011.02.23 | Category: Sponsors | Response: 0

We all know the reason why pay sites have upsells inside them, to make more money so, the past few weeks I have been ‘experimenting’ with the same type of strategy the pay sites use and, to my surprise, actually found out you can make quite a nice amount of additional income by offering your surfers products or services other than porn!

Now, this may come as a shock to many but, when you build a free site, TGP Gallery, AVS site etc you can use non adult products on them.

I have found the following work well for the various different types of site:

Free Sites.

Dating Services such as http://www.oscardate.com , http://www.adultfriendfinder.com, etc etc.

Video Stores such as http://www.mallcom.com and http://www.moviemountain.com.

Sex Toys such as http://www.gayadultshopping.com and http://www.mallcom.com (Mallcom sells toys and videos)

Also, to my surprise, search engines have done really well on our traffic. Where we would usually use a text link I SSI’d some files and included some text files going directly to a variety of niches earning me in excess of $0.40 per click in some instances!!

AVS Sites.

Dating Services like those mentioned above e have found have done reasonably well however, for some reason not as well as they did on the free sites, you would think that they should do better than on free sites so I guess it is something wrong with my marketing, either way, we just plugged a link to one of our dating affiliates and, sure enough made some $$$ from them.

Penis Enlargement programs did VERY well inside our AVS sites again, all we did was place a simple text link with ‘enlarge your penis’ for the text and, surprisingly we made a few good sales from that.

We also integrated our own little MallCom store front on its own domain and have been sending traffic to that and, again, the results have been reasonable.

TGP Galleries.

To my surprise, the most profitable thing that we have tested on our TGP Galleries is again, Penis Enlargement type programs, Viagra sales from http://www.kwikmed.com have been doing well the last few weeks and we even had a rebill already!

One thing that I didn’t expect to work well that did was email collection, in fact, after just 10 days we already have 95 email addresses purely from our TGP Galleries. These emails will be used further in time to send out our newsletter and hopefully make some recurring sales from them.

I guess the point of this was to let you know you can use alternatives to your adult orientated sponsors on any type of site you build and make a profit from them.

Anyway, I’m off to do some more testing, I have found a nice casino sponsor imp going to send a few days of traffic to.

Article written by Lee

Why Go Adult?

Date: 2011.02.21 | Category: Hosting | Response: 0

When choosing a hosting company why choose an adult host over a mainstream one?

Simple, They provide above other things, a better quality of service, affordability and, most importantly, reliability.

Adult hosts face a variety of technical and support issues, this coupled with the points mentioned above makes them a far superior choice to standard mainstream hosting providers. This is one of the main factors why more and more mainstream internet based companies are now turning to the adult business forum to provide their hosting solutions.

Mainstream going adult? Yes that’s right, more and more mainstream companies are turning to our industries hosting providers for the fast speeds, security and, reliable infrastructures they can offer after all, adult sites are amongst the most prolific on the internet on average gaining more daily hits to their sites than mainstream websites so, they need to be cost efficient, not only to the hosting companies but, also to their clients, the webmaster.

Our industry strives on the use of heavy graphics, coupled with streaming media files to secure sales and longevity, this is why the adult hosting companies need to be able to provide not just a single, heavily laden server but tens of them, sometimes even hundreds all producing gigabytes of traffic on a daily basis.

Adult hosting companies are constantly upgrading their equipment in order to improve not just their servers, connectivity but also the smaller things that are often overlooked by webmasters, hubs, routers, switches and the likes along side the not so technical aspects of running a host, The staff.

Along with all of this technical equipment they also need to maintain a high level of technical knowledge, after all, not just anyone can install operating systems capable of running multi-million dollar industries. They need the knowledge to maintain, upgrade, repair and sell their services to the best of their capabilities.

What does this mean to you? Well, we all want to make money and, through the use of faster servers, e-commerce solutions and the technical support your hosting provider can give you, you will be fattening your wallet on a daily, weekly, monthly basis.

Adult hosting, quite simply, is the crème de la crème of the hosting world, they offer solid, solutions whether you are starting in the adult industry or, operate a mainstream e-commerce site.

So how do you choose a host that is right for you?

You need to ask some basic questions of the host and, do your homework. Not only should you find out what hosting solutions they can offer you but, you need to find out what their support service is like, how affordable they are in comparison to other companies who can offer similar or the same service. Whilst on the subject of hosting support, before you sign on the dotted line, give your host a call out of office hours, if they answer, then you can almost be certain they are a good hosting provider.

Of course, not all hosts will have 24 hour phone support, however, that said, some offer 24 hour icq support, email support and more.

Another sure fire way to find out if a hosting company is any good is to ask on the heavily traveled webmaster message boards, after all, you are not the only webmaster out there who will have tried this company, if they are no good, someone will know about it and point you in the direction of a reputable host like http://www.webair.com.

Hopefully, this article will have given you some insight into the world of adult hosting companies and, will assist you in making the right choice of host for your site, whatever type of website you might be hosting.

Article Written By Lee

Displaying Special Characters On Your HTML Pag

Date: 2011.02.22 | Category: WebDesign | Response: 0

In order to display certain characters within your HTML pages, you must use a special code. The codes below display the HTML code and the character when displayed on your web page. To use any of the characters displayed within the chart, copy & paste the HTML code to the left of the character you would like to use.

Whilst the above list is by no means complete, it should contain the most useful characters and codes for you to build your sites using the special characters with ease.

Article written by Lee

AVS Changes – Is The Proverbial Sky Falling?

Date: 2011.02.24 | Category: General, Promotion | Response: 0

With the announcement yesterday from several of the large AVS systems, Free Age Card, Sex Key and, Gay Passport (also speculation on and off the forums state that Mass Pass were aware of this happening) that they will no longer allow webmasters to use the terms; AVS, Adult Verification Service, AGE Verification Service and, Access to thousands of other sites what does this hold in store long term for AVS webmasters?

Quite simply, it looks at first glance as if these changes have something to do with the speculation surrounding VISA and AVS systems from a few months ago.

In fact, these changes have been on the horizon for some time now however, until yesterday webmasters seemed to be unsure as to what, if anything will be changing. Even though the speculation has been circulating for some time, one of the first AVS systems to envoke these new rules, Sex key, came out with the following statement; ‘While we knew changes were coming, we just now found out what we believe are the new requirements. With this new information, we are trying to comply as quickly as humanly possible.’ quickly followed by; ‘We felt it was better to give people a chance to modify their sites this weekend rather than to not be in compliance Monday.’- Craig Tant.

One thing is certain, come Monday, there WILL be a lot of unhappy webmasters

So apart from the added workload for webmasters what other issues is this likely to bring up in the immediate future, well, again, based on the rumors and, i should stress that is all they are up to this point in time, from a few months ago we could expect one or more of the following items to happen to the AVS model as we know it.

1) Visa starts to charge the AVS companies the $750 fee just to process memberships.
2) Visa starts to charge individual webmasters the $750 fee to use an AVS service.
3) AVS Systems cease to exist.

So, lets break each of the above items down and see how it will have a long term effect on both AVS webmasters and, the adult industry as a whole.

AVS Companies Charged $750 Visa Fee’s.

In itself this isn’t a big issue that we should be immediately worried about, after all the AVS company will be the one footing this bill and, with the amount of traffic and sales that these programs get $750 is a relatively small pebble at the foot of a mountain. That said however, some of the smaller AVS systems might end up having to close because they cant afford the fees in much the same way that some Amateur paysite owners had to close their aff programs.

Webmasters Charged $750 Visa Fee’s.

This is the option that i am most concerned with, after all, with thousands of AVS sites being built each day and being submitted to literally hundreds of AVS companies the potential cost of this could run into thousands for individual webmasters.

Of course, with this expense there also comes some benefits. The immediate benefit that comes to mind is that a lot of the dishonest webmasters will refuse to or, be unable to pay this fee that in itself will lighten the strain for the rest of the industry.

There is also the possibility that webmaster may need to pay this fee for each and every AVS that they submit to which, in itself will not only harm the individual webmasters but, it will also see the rise and, dare i say it, fall of some of the smaller or less profitable (from a webmasters point of view) AVS companies. No doubt if this did ever happen the likes of Cyberage, UGAS, Global Male Pass et al will be unaffected as, they have enough of a webmaster following and traffic base to ride this potential storm out.

AVS Systems Cease To Exist.

This is potentially the worst case scenario and, whilst i will be the first to admit that this is VERY unlikely to happen, the possibility needs to be looked at.

What happens to all of your sites you have in the AVS systems? What happens to all of your potential rebills? What happens to all of that AVS traffic?

Well i would say for the most part, changing your sites from AVS to the free model wont be such a big deal for webmasters however, the financial losses to individual webmasters and companies could run into hundreds of thousands a month. With these financial losses will more webmasters leave the industry or, will more of the AVS webmasters start running TGP’s and dilute the traffic quality even further?

Speaking of traffic, we all know by now that AVS traffic is qualified potent traffic but, what will happen when this traffic, should the AVS be closed down, hit the adult web again? Quite simply long term the effects of such a force could have positive and negative effects ranging from paysite memberships sales rising to the onslaught and proliferation of free porn being searched for again – good news for TGP owners.

As you can see from the above, all of the speculation, rumors and, facts speak for themselves in so much as, if you are an AVS webmaster, you NEED to start diversifying your business model to ensure that even if the worst doesn’t happen, you are still able to be profitable online.

Article written by Lee

JavaScript – Redirecting Foreign Surfers

Date: 2011.02.24 | Category: Scripts, WebDesign | Response: 0

At some point or another we are no doubt going to have the need to redirect some or all of our surfers based on the language they speak, this snippet of JavaScript when placed on your page will enable you to do just that without the need for .php or other more complex scripting.

Here is the coding that you need to place between your <head> and </head> tags:

<SCRIPT LANGUAGE=”JavaScript1.2″>
<!– Begin
if (navigator.appName == ‘Netscape’)
var language = navigator.language;
else
var language = navigator.browserLanguage;

if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
else
document.location.href = ‘english.shtml';
// End –>
</script>

To add additional language redirects to this JavaScript all you need to do is duplicate the:

else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';

Section of the coding changing the (‘zh’) language code to that of the language you wish to redirect.

Article written by Lee

Message Boards – Getting The Postings

Date: 2011.02.23 | Category: General | Response: 0

There are plenty of free scripts available on the web which will enable you to start your own online discussion forum.

However, having the most sophisticated and advanced features in a forum does not mean it will be successful by any means. It is the people who post on the forums that make them good not the scripts used to maintain them. This article is dedicated to getting people posting on your forums.

It can be really quiet on your forum especially at the beginning when there are no real discussions going on, this is because people don’t want to be the first to post. They want to see some topics that interest them already being discussed, they want to be able to read through some posts first before having to post themselves. With this in mind, you should also be aware that just because a forum doesn’t seem busy, it can in fact get thousands of hits a day. Lurkers make message boards what they are, and, for this reason alone you should act professionally and courteously when making posts on any forums, one day, you might have to do business with one of these so-called ‘lurkers’ and, if they have seen you in a bad light on a forum, the chances are they wont want to know you. So what do you do to get your message board off the ground? There are a number of things actually and, some of these are as follows.

First of all, make sure the signup process is as simplistic as possible, even better, ensure if the user doesn’t want to register, they don’t have to! To attract people to post on your boards why not get a few of your friends together and start some discussions of your own, you could even register a couple of different usernames so that your forums look busier than they actually are thus cementing the thought that your forums are active and will have worthwhile discussions taking place.

To find some current topics for your forums why not visit some of the other message boards and see what people are discussing, if a topic is receiving a lot of interest, post about it on your forums. This is especially a good idea if your forums are specific to one area after all, if your competitions forums posters are interested in this topic, your forums users will be too.

Another great way to get people to start talking on your discussion forums is to use a contest. For example, currently on European Webmasters we have a content giveaway whereby for each post you make you gain a point and, once you have reached a certain level of points you will be able to download exclusive content sets. If you are going to start a competition then make sure people are aware of it, post some information about it online and get something to giveaway that everyone wants.

One other method to get additional posts is to put up subject lines and links to the topic threads from your main website page. Again, if you publish articles on your site create a link to your discussion forums and invite people to openly discuss the articles in question, not only will you get people posting on your message board but, you will also gain invaluable information from your user as to what they look for and want in articles you write.

If you publish a newsletter, again, this is another great way to build interest in your message board. Simply ask them to post, tell them you are building up a great resource and, you need their help as much as you need theirs to make this happen. If you have provided them with high quality information in your newsletter the chances are they will repay you by posting on your message board.

In conclusion, you should basically try and plug your message board wherever you can by doing the above, create banners for it and display them on your website, place a note in your signature file encouraging people to visit and post if they require assistance with anything. Its hard work but, once you have a few regular posters it will take off.

Article Written By Lee

Writing Your Sales Text – Some Facts

Date: 2011.02.21 | Category: Writing | Response: 0

Do you know the difference between writing sales text for print advertising i.e. magazines and, writing sales talk for websites?

Well some of these differences will go against your intuition however, these differences are based on how people read specific items.

Where Do Eyes Go First When Your Page Loads?

Contrary to what most webmasters think it may not always be towards the thumbnails and banners on your page instead, surfers eyes will more than likely go to the first few lines of text on the page therefore, your first chance at making a sale before the surfer starts to burn your bandwidth is to have some enticing text on any site or page you build. Another reason why learning to write good text links can benefit you long term.

Also, as most surfers will only look at a page for between three and fifteen seconds before they decide whether they want to stay on the site they are at or close it this now starts to question webmasters use of heavy graphics on their sites, if a graphic takes three to four seconds to load you have just lost valuable sales time on your site.

How Much Of Your Copy Do Users Actually Read?

On average surfers will read about 75% of the length of any given page. Again, this is good news because it now means we can draw our surfers attention tot he ‘important’ sections of our sites by using headlines and bullet points to make them stand out. Also, this means that, given surfers will read only the first 75% of any page that the bottom half of your pages may not be as important as what was first believed.

Why Do Most Banner Ads Produce Poor Click-Through Rates?

Again as with any advertising media there is only a specific time frame that anyone will look at something, in this case it has been found that the vast majority of surfer will spend a mere 1.25 seconds looking at a banner which, is about enough time to read say 5 words based on the average college students reading time of 350 words a minute.

Therefore, banners which are animated and can take up to 5 seconds to get all the information across may in effect be completely worthless on our sites. More bad news for webmasters who have fancy animations and the likes on our pages.

Why Is Reading Online More Frustrating Than Reading Print?

Did you know that reading text on a computer screen can cause your reading ability to slow by up to 25% in some cases? This means that over inflating pages with text heavy content may actually aggravate the surfer instead of draw there attention! But, how can we stop this from potentially losing us a sale? Simple here are a few suggestions.

Rather than having one long continuous stream of text have several smaller one or two line paragraphs of text.

Use headlines to summarize what you are telling the surfer for example, if you sponsor has free trials tell them in bold lettering ‘Free Trials’ you get the point across and, you may draw their attention to click on the text.

Are Your Web Page Users Not Getting The Whole Picture?

Can surfers ‘scan’ your website? Lets look back at the above figures, 75% of the page gets read, banners have an attention span of only 1.25 seconds on average, that’s not much time for a surfer to look at your pages.

I think that would probably explain the reason why surfers tend to ‘scan’ our sites and only concentrate on the free images, how many of us actually take the time to read word for word EVERYTHING on a page?

I know I hardly do I just sit there and scan the page for things that draw me into the text or site. This is true again for surfers in fact, estimated figures show that roughly 21% of surfers actually spend the time to read every single word on any site meaning the other 79% only scan through our sites this again, cuts down our marketing capabilities dramatically making it more important to have headlines and well laid out pages highlighting the part we want our surfer to look at, namely, our sponsor links.

If we do not do this we are in effect only making 21% of our marketing efforts count again, taking away from our profits. That’s a huge chunk of our surfers we are losing out on gleaming a sale from.

What do all of the above figures tell us? Simple, we need to keep our pages quick loading, concise and more importantly unique, we need to draw our surfers to the specific areas that we want them to go to first and, in the process we should start to make more money from each of our sites.

Article written by Lee