• European Surfers – Porn High On The List!

    Date: 2011.02.22 | Category: General | Tags:

    Adult web sites were visited by 3.8 million home Internet users in the UK in June 2001, according to Internet monitoring company Net Value. This accounts for more than a quarter of the entire UK home Internet population.

    UK visitors to adult websites spent more than 45 minutes on these sites each in June. Adult sites make up 41.2 per cent of all the sites visited in the UK with a significant audience. Students (23.2 per cent), manual workers (15 per cent), and professionals (12.8 per cent) are the largest groups of UK visitors to adult sites.

    However Germany has the largest audience for online porn in Europe with more than 5.3 million Germans visiting an adult site in June. They also spent more time on these type of sites than any other nationality – each German visitor spent almost an hour on adult sites in June. Net Value data also showed that more than half (52.3 per cent) the websites visited in June by a significant number of German users were of an adult orientated nature.

    Spain has the greatest proportion of visitors to pornographic sites – 40 per cent of Spanish home Internet users visiting a pornography site in June 2001.

    “Pornography has become a lucrative online business, with many companies now recognizing it as a valuable additional revenue stream,” Net Value’s Alki Manias said. “And this would seem to be a stable business area – the popularity of online pornography continues unchecked.”

    Adult sites are also popular amongst the earliest adopters of the Internet. People who first got online at home before 1997 account for 18.5 per cent of visitors to adult sites, though they only make up 14.1 per cent of the whole UK online population.

    In the UK, Lastminute.com has just introduced an auction for adult toys and aids, whilst in Germany, Freenet.de and T-Online are also moving into the adult business.

    The following charts detail various demographics relating to European surfers usage of adult sites:

    Visitors To Adult Sites In Europe

    Time Spent On Adult Sites By European Surfers

    Number of adult websites visited, June 2001

    Number of adult websites visited Total number of Websites visited* % of websites which have adult content
    Germany 4,140 7,909 52.3
    Norway 3,847 7,756 49.6
    Denmark 3,675 7,661 48.0
    Italy 3,131 6,579 47.6
    Sweden 2,419 5,231 46.2
    Spain 3,069 7,019 43.7
    UK 3,879 9,411 41.2
    France 4,348 11,845 36.7

    * Sites with a significant reach

    UK visitors to adult websites by occupation, June 2001
    Occupations Of Porn Surfers In The United Kingdom

    As you can now see, we, as adult webmasters, have a considerable chunk of the online adult industry sitting in our laps and, we should concentrate on tapping into this market as more and more American companies are realizing the importance of these figures we will inevitably reach a stage where the European market will be passed across to our US counterparts.