Archive for the ‘Promotion’ Category

• Guaranteed Marketing – Power Words

  Date: 2011.02.22 | Category: Search Engine Optimization, Writing | Response: 0

  How many webmasters do you think actually pay attention to what they are writing so far as their sales copy go? Furthermore, if you actually think about it, how much time do you put into choosing the words in which you use on your websites? With the help of this brief article hopefully, you will start to choose the words in which you use a little more carefully, let me explain.

  Power Words – What Are They?
  
  Power words are a set of roughly 10 words that can invoke interest in a person, object or, in our case, a product which we would like to sell however, they are also much more than that. When used in the correct manner power words can become a webmasters greatest selling tool. However, everyone has their own unique set of power words that will appeal to them over everybody else, the good thing is, for the most part there are at least 25 words which almost everybody will look positively towards.

  Power Words – The List.
  
  The following list is compiled from research at Yale University consisting of the most popular power words amongst a demographic of 1000 individuals of mixed sex. The words are, Discover, Easy, Guaranteed, Health, Love, Money, New, Proven, Results, Safety, Save and, You. By using these words in a variety of ways when writing our sales text we can almost be certain that we will keep the surfers attention and enable us to put the power of our marketing to good use.

  Power Words – Uses.
  
  As already mentioned, the best use for the most common power words on our sites is to use them within our text links either at the start of the sentence or, the absolute end. Take a look at the following example to see what i mean.

  1) High Converting Affiliate Program.
  2) Guaranteed To Convert Your Traffic.
  3) Turn Your Traffic In To Cash – Guaranteed.

  You can see from the three examples above the the first example doesn’t really catch your attention whilst examples number 2 and 3 somehow seem to pull you into the ‘spirit’ of the site itself without even knowing what affiliate program it is.

  By using this power word marketing technique as often as possible on your text links you can not only give your site visitor information but, compel them to click on your link.

  Power Words – An Overview.
  
  Hopefully you have seen from this brief article the ways in which power words can improve not only your text links pulling power but also how with the right marketing combination you can also use them to increase your sales.

  Article written by Lee

• European Surfers – Gold Waiting To Be Harvested

  Date: 2011.02.22 | Category: Promotion, Traffic | Response: 0

  80% Of the internets content is English. 40% of internet surfers cant even read English, let alone understand it. Out of all the countries in the world, German internet users spend an average of 59.2 minutes looking at porn a month closely followed by Norwegian surfers who looked at it 55.4 minutes every month, how many of you have sites catering to this market? Not one of you… I would bet!

  Most webmasters that I know of automatically assume, European surfers = Freeloading Bestiality Loving Sicko’s. That’s bullshit! In fact, a larger and larger percentage of European surfers are looking for porn. Sure, they can find it by the bucket load but, lets be honest, Herman from Munich who cant speak a word of English is going to be making a lot more from this industry than Jason in Miami.. WHY? Because Herman has a captive audience, most of his surfers are German speaking after all, that’s the language he makes his sites in, that’s the language of the sponsors he uses and, like it or not, German surfers are proven to be avid porn surfers and, more importantly, Credit Card spenders!
  But Wait…

  Hang on a second, Credit Card spenders? But I thought the best way of milking $$$ out of foreign surfers was to send them off to a dialer program? hmmm…. perhaps I’m missing something??

  You are! there are a lot of sponsors that don’t have any sites in English, Germany has a load of high converting AVS sites, why is this? Because they are written completely in German, Spain has a lot of good quality sponsor that work wonders, Why? Again because they are written in Spanish.

  You have a lot of AVS, TGP and free sites that don’t make as much as they could, WHY? because you haven’t considered the global market! Let’s be honest here, the big sponsors of this world you use, how many of them say in their terms and conditions, they don’t allow access to German, Spanish, Ukrainian, Russian surfers? Ill bet at least 50% or more of them right? that’s money you have just lost! Sure, you can ship them off to a dialer program and hope they download it, most wont, sure you can send them to an opt-in email program and hope to make some money from them long term, you wont, In fact, European surfers detest having to give any information about them out. Its a privacy thing, they don’t want you to know who they are, so you cant tell their governments who they are, it sounds harsh but, its true.

  So How Do I Do It??
  
  The best way to milk money from the European surfers is to treat them EXACTLY the same as American surfers, but, with one major difference… You need to build for their language, get this right and you’ll be laughing all the way to the Bundesbank

  But, where do you start, how can you build a site in a language you know nothing about? Simple, do some research, there are places out there that cater to European based webmasters, go to the forums, ask for help, you wont be laughed at, you wont be ridiculed and, who knows, you may just learn something in the process!

  Sign up to a foreign sponsor, you can find a lot on our site, most of, if not all of these foreign sponsor will gladly help you out, they have email support in a variety of languages themselves, drop them a line, tell them you need help, Ask for it… It will come.

  Now you have the help you need what next? use it, ask everyday if you have to, there are some good translation services available on the net, spend $50 to get an existing site you have that’s working well translated into a foreign language, I guarantee you, its money well spent! Once you have this translated ‘template’ site use it time and time again, tweak it until you find the best converting site you can, submit it to all the foreign search engines around, you’ll soon pick up that its not much different to working your ‘standard’ sites except, you’ll have trapped a larger percentage of internet porn surfers and, what’s more, this is a percentage that YOUR competitors wont have!

  Integration..
  
  Is it possible to build foreign sites and English site to work together? YES but, its hard, you have to mimic the responses you have learnt from the trial you did with the first translated site, once you start to see trends happening, build on them, if something doesn’t work, swap it out, put something in its place, even if.. Its a US sponsor. You have the framework, the surfer is in your site, they know what its about, that’s the time to start introducing the foreign (to them) sponsors ads.

  The Results..
  
  The results of your trial will speak for themselves, you will have tapped into an as yet untamed market, You will have more scope of growth for your business, You will have established a new traffic source, You will be able to reap the benefits. Of course, you need to work for it, don’t expect magic overnight, it just isn’t gonna happen! Remember when you first started webmastering? it was hard work, tapping into the European market is even harder, its like starting all over again from scratch then, realizing you know what your doing but you have been doing it wrong all these years.

  Article written by Lee

• Getting Webmaster Traffic To Your Design Site

  Date: 2011.02.22 | Category: General, Promotion | Response: 0

  Just starting in the design biz? Well you’re going to need some traffic to your design work. You need to get your name out to as many people as humanly possible. If you don’t have the contacts, then you don’t have the work. Network, communicate, and setup your portfolio. These are the 3 most important steps when starting your design company, preceding these three steps are advertising and demonstrating.

  When I first started designing, I had no clue what I was doing except for designing websites. I knew I needed clients, but had no idea where to start. I met up with a ouple of other webmasters one night. I told them I had just started and was looking for some work. They took me in and taught me the trade. They showed me a few tricks in how to design things much quicker, and also subconsciously taught me to make sure as many people as possible see my work, and that they know who its from.

  I worked with my friends for a few months when things started to get slow, so I took it upon myself to start my own company. I still got outsourced work from them, but now was taking on my own clients, but I had forgotten one important step. Advertising, the biggest step to forget. So I started posting on message boards to get my name in the dirt. I received a few clients, but nothing large. Then one day out of the blue a man came to me and wanted 4 pay sites designed. Wow, a real client at last. He said he saw my posts on a resource forum and decided to use me for his work.

  I worked for this client for about 2 months, and more and more people were coming to me. I had been doing something good, but work started to slow and finally I realized I had been working for the same few clients and had not been getting anyone else in the door. Maybe board posting wasn’t enough? Exactly, its not, I asked around to see what I could do I had gotten a few suggestions like banner trades, recip’s, work for advertising. So I did them all. And soon enough I had more clients than I could shake a stick at.

  Network.
  
  Talk to people, people that are in the biz. Webmasters and designers. Talk to anyone you possibly can that could further spread your name of even bring work to you. If you do not network, then don’t plan on anything coming your way.

  Communicate.
  
  Get on boards, ICQ, AIM, MSN, whatever. Just make sure that people see you and know you are there. Send them emails with different offers, not spam, but personal emails. Take it upon yourself to try and get your name into the field.

  Portfolio.
  
  If you do not have one of these, then you might as well try to sell a spider to an arachnophobe. Design some fakes sites if you don’t have anything to show. Do some banners, tours, anything that shows the potential of your work. Make sure you present it as efficiently as possible. People do not want to root around not knowing what they are looking at.

  Advertise.
  
  Make banners, buttons, links, ads, and anything that you can stick your name on. Get listed on any and all Webmaster resource sites, and design sites. This will help you establish a name base and let people know you are around.

  Demonstrate.
  
  Write articles for resource sites, create different tutorials also, this will let people know you know what your doing. The more people that like your ideas, the more they will like you. Therefore the more likely you will get work.

  Follow these steps as I did and you will be on your way to having clients beating down your door. Also, make sure you really have something to offer before trying to sell your work. Be unique in what you design and how you present it. Clients love it when their sites are different from others, obviously.

  Article written by John

• Geo Targeting – What Exactly Is It?

  Date: 2011.02.22 | Category: General, Promotion | Response: 0

  As the adult industry reaches further and further across the online global community we are beginning to realize the importance of our foreign surfers, gone are the days of shifting them off to a dialer site instead, we find more and more companies actually using geo-targeting techniques to filter and monetize this profitable traffic more but, how does geotargeting work and, more importantly, is it any good? They are the questions we will look at in this article.

  GEO::IP – The Basics.
  
  The Geo::ip module is a relatively simplistic database of IP addresses and, the matching country to which the IP address belongs. This means that the GEO::IP module can be used for a variety of purposes including automatically selecting the language and countries of your visitors, for credit card fraud detection, and for software export controls.

  Geo Targeting – The Basics.
  
  As described above, the GEO::IP module is what drives any and all forms of geographical location targeting system (geo targeting). Geo targeting is the method most commonly used in the adult industry to either send a surfer to a localized version of a paysite or, send them off to a dialer in an attempt to monetize them it works by checking either the surfers browser language, country ip address or, both of these.

  Putting Geo Targeting To Work.
  
  Despite what most webmasters may think about the complexities of geo targeting and the GEO::IP Module for Perl they are easy to use and implement and, furthermore, there are cost free and highly effective ways of using geo targeting on your sites to monetize your international traffic. Lets look at two easy free solutions for webmasters to geo target their traffic.

  JavaScript.
  
  Using JavaScript you could add the following code between your HTML <head> and </head> tags to redirect international traffic to a specific url on your server:

  <SCRIPT LANGUAGE=”JavaScript1.2″>
  <!– Begin
  if (navigator.appName == ‘Netscape’)
  var language = navigator.language;
  else
  var language = navigator.browserLanguage;

  if (language.indexOf(‘en’) > -1) document.location.href = ‘english.shtml';
  else if (language.indexOf(‘nl’) > -1) document.location.href = ‘dutch.shtml';
  else if (language.indexOf(‘fr’) > -1) document.location.href = ‘french.shtml';
  else if (language.indexOf(‘de’) > -1) document.location.href = ‘german.shtml';
  else if (language.indexOf(‘ja’) > -1) document.location.href = ‘japanese.shtml';
  else if (language.indexOf(‘it’) > -1) document.location.href = ‘italian.shtml';
  else if (language.indexOf(‘pt’) > -1) document.location.href = ‘portuguese.shtml';
  else if (language.indexOf(‘es’) > -1) document.location.href = ‘Spanish.shtml';
  else if (language.indexOf(‘sv’) > -1) document.location.href = ‘swedish.shtml';
  else if (language.indexOf(‘zh’) > -1) document.location.href = ‘chinese.shtml';
  else
  document.location.href = ‘english.shtml';
  // End –>
  </script>

  Php.

  Using .php you can add the following to your sites pages to redirect traffic based on their browser language.

  <?
  $user_lan = $HTTP_ACCEPT_LANGUAGE;

  if($user_lan==’de’) {
  ## German
  $redir_url = “http://www.germanlanguagepageurl.com”;

  } elseif($user_lan==’fr’) {
  ## French
  $redir_url = “http://www.frenchlanguagepageurl.com”;

  } elseif($user_lan==’it’) {
  ## Italian
  $redir_url = “http://www.italianlanguagepageurl.com”;

  } elseif($user_lan==’es’) {
  ## Spain
  $redir_url = “http://www.spanishlanguagepageurl.com”;

  ## US traffic or Rest of world not defined above
  } else {
  $redir_url = “http://www.yourmainpageurl.com”;

  }

  header(“Location: $redir_url”);
  exit;

  ?>

  As you can see from the above two examples, monetizing your international foreign traffic is a relatively easy step and, with the right sponsors to send this traffic to you will be able to reap the profits of countries that other webmasters are not targeting yet.

  Geo Targeting – Overview.
  
  When all is said and done geo targeting can be a cost effective way to increase your bottom line profits, whether using a free method as described above or, using one of the many filtering services available on the net you should start to monetize your global surfers. One thing you should also consider however is that far from sending your international traffic to a dialer you should search around and find a good mix of adult affiliate programs with a variety of localized paysites, this in itself will enable you to see just how much traffic you have been wasting by using dialers in the past and, it will also allow you to realize the full potential of your new found geo targeted adult traffic.

  Article written by Lee

• Gay Industry Networking – The Gay Boards

  Date: 2011.02.22 | Category: Promotion | Response: 0

  Gay Industry Networking – The Gay Boards.
  
  With so many ways for webmasters marketing straight sites in the adult industry to network I started to look at the various alternatives available to those webmasters who market gay sites to network and, although there are a few different ones about, they still seem to be few and far between.

  So What Boards Are There For Gay Webmasters?
  
  Presently, to my knowledge there are four dedicated gay boards that webmasters can utilize for networking purposes in the adult industry with several straight orientated resource sites having a gay board also these are as follows:

  The Gay Boards:

  Rock Me Hard
  Triple X Gay
  Gay Webmaster Chat
  Gay Wide Webmasters

  The Straight Sites With Gay Boards:

  Ynot Gay Board
  Xbiz Gay Board

  Obviously my favorite is The Gay Board at Gay Wide Webmasters but i am slightly biased towards that seeing as its one that we own privately however, the other boards are almost certainly worth a visit in addition to the GWW community forums.

  So what do these gay boards offer those marketing to the gay surfer that the straight boards cant? Simply put, it can offer you a place to network without fear of ridicule from your colleagues and peers in addition you will find that a lot of these gay boards have a wealth of information about the gay market being posted on them on an almost daily basis.

  It is also worth mentioning however that just with the numerous straight orientated message boards, the gay boards do have their own individual feel to them, for example, Rock Me Hard is what I would personally classify as a ‘fun’ board and Shelmal does a great job keeping the spirit of the board going likewise, Gay Webmaster Chat is more a board geared towards webmasters who operate traffic sites such as TGP’s and Link Lists which becomes apparent after reading a few threads. Gay Wide Webmasters is more a board with a wide reach but, primarily, it is a business orientated gay webmaster community and Triple X Gay, because it is fairly new is still, imho, trying to identify the direction it wants to take but non the less, a lot of the forum members posting there also post on GWW.

  The Gay Board – An Overview.
  
  When all is said and done, no matter whether you are gay, straight, black, white or any other demographic, focusing your attention to one type of board can become counter productive after a while, I mean how often can you hear from the same people over and over again before being given the same information again and again? Diversify your posting activities to include some of the gay market community forums and at the same time, you will also diversify your business knowledge which, im sure you will agree, is good for everyone, especially you and your bank account.

  Article written by Lee

• Gay Adult Marketing 101

  Date: 2011.02.22 | Category: Promotion | Response: 0

  There is a myth out there that gay traffic is hard to convert because a gay surfer is reluctant to buy. This isn’t so. Conversions come down to two things:

  • The gay surfer is discriminating; a membership to a site that has exactly what we want
  • The gay surfer is loyal; I, believe, this comes from our experience as a community. When a Gay surfer decides to purchase a membership, it’s typically for a longer period of time.

  This is evident with the better Gay Pay Sites; conversions may be lower than a straight hardcore site however, membership tend to be longer than the industry average. The gay surfer is discriminating; we look for a long-term membership with a site that has we want whether it’s teens, bears, amateurs, etc.

  With that idea, I always advocate that age-old niche free site philosophy use a variety of sponsor programs on your sites. Typically, my free sites will have one main sponsor (I use Quality Males) then I’ll break my other banner slots down one Teen site, a Twink site and maybe a product like Viagra. But this will vary depending on the “flavor” or “personality” of your site – if you have a gay leather site, my main sponsor will be a Leather sponsor or product, with a variety of other sponsors (one mega site, a teen site, and maybe an adult toy store).

  One marketing option, I tend to see working well is the full-page ad vs. only banners. I, honestly, do not know whether it’s a quality issue, a larger ad or the surfer’s disgust with banner ads, but it works well in our market.

  One thing that experience has proven to me, it makes no difference whether you’re a webmaster to gay or straight traffic, you need to analyze your traffic. If you’re sending traffic out to sponsors and your not seeing the conversions, maybe you need to really look who your surfers are. If you’re lucky enough to know who your surfers are, then look for a specialty sponsor (whether partnership or click-thru program). It’s all a matter of finding the right sponsor programs and tweaking your site (and we all know how that can be). Don’t be afraid to experiment. It’s the long term that we need to be looking at. Remember that this isn’t “Who wants to be a Millionaire is 30 days or less”.

  Gay traffic isn’t difficult to manage as many people think. It’s a matter of patience and understanding your market. And the best way to understand that market, is to ask a successful webmaster in the gay adult market..

  Article written by Gary-Alan

• Foreign Search Engines

  Date: 2011.02.22 | Category: Promotion | Response: 0

  ‘Suchmaschine’ | ‘Moteurs de Recherche’ | ‘Motores de Busqueda’ ? Or, to you and I ‘Search Engines’.

  Well what if I told you there was a huge chunk of the market (again I know) that your missing out on because, frankly, you haven’t attempted to get into it?

  What is this wondrous market? Simple.. Foreign search engines.

  I would say that AT least 80% of my traffic comes from the search engines, Google, AltaVista, etc, etc however a large portion of this se traffic is from countries whose language even some of my translators don’t know.

  So, how do you get the foreign search engine traffic? again that’s simple, there are several ways to get it, you can:

  1) Submit to your favorite search engine and wait, and wait, and wait… or 2) You can submit to your favorite search engine then, instead of leaving the page, go to the foreign equivalent of that same search engine!

  Guess what, if you submit to Google in English then go to google.de the submit form asks you exactly the same information as your submission on the English form would do…so, ya don’t even have to speak German to submit to google.de, isn’t that handy?

  In my previous article a few weeks ago I mentioned what countries were top of the ranks for surfers in Europe, well, this week I want to run some figures past you again about which search engines ‘seem’ to be sending a decent amount of foreign traffic.

  So here goes, we have the top 6 search engine referrals for December 2001:

  http://www.crawler.de/

  http://www.lycos.de/

  http://www.infoseek.com/Home?pg=Home.html&sv=ES

  http://search.yahoo.co.jp

  http://www.excite.co.uk/

  http://www.infoseek.com/Home?pg=Home.html&sv=FR

  As you can see infoseek (which has an English version) sends me lots of foreign traffic although, in reality, this is only for English pages, don’t ask me why but I guess the Spanish and French surfers love surfing for porn in English..

  On a separate note, for those of you who are either to stubborn, lazy or, stupid to try submitting to the foreign search engines we will shortly be releasing a foreign search engine submission chart on European Webmasters which will tell you step by step what to put in each of the boxes on the submission form, so even you have no excuse!

  Of course, the foreign traffic is going to mean you will need to pay more attention to your sites, perhaps offering these surfers a site in their language to sign up to or, before sending them off to a dialer, trade these foreign surfers off for some ‘English speaking ones via the use of a toplist. Admittedly, I haven’t found sending them to a toplist productive myself however, you might get different results to me.

  Basically, if you start to get the traffic, hell, the chances are your getting foreign traffic now and don’t even know about it… USE IT!

  If you want to ask questions specific to the foreign market that’s what our forums on EW are there for, we would gladly spend all day everyday answering your foreign traffic questions however, as yet, very few US based webmasters are taking the initiative to investigate further this GREAT source of revenue so, I guess ill just have to go back to my foreign search engines and get a bigger chunk of the ever increasing foreign porn surfer for myself.

  Article written by Lee

• Filtering Adult Traffic For More Sales

  Date: 2011.02.22 | Category: Traffic | Response: 0

  When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.

  Unfortunately, this is often not true.

  One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.

  taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.

  That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.

  One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.

  Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.

  Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.

  This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.

  Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.

  In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.

  Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.

  Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.

  Article written by Lee

• Everything You Need To Know About Meta Tags And More!

  Date: 2011.02.22 | Category: Search Engine Optimization, WebDesign | Response: 0

  Everything You Need To Know About Meta Tags And More!
  
  There’s a plethora of different META Tags that you can make use of on your site. Because there are so many, it’s impossible for me to cover all of them in this article. However, I will describe the most common ones. But let’s start from the beginning, shall we?

  What Are META Tags?
  
  META tags are similar to standard HTML tags. However, there is one big difference: You have to insert all META tags between the <head> </head> tags on your page(s). META tags are used primarily to include information about a document. The META tags will be invisible to your site’s visitors, but will be seen by browsers and search engines.

  For The Search Engines.
  
  Several of the major search engines make use of the META Keyword tag, and virtually all of them make use of the Description tag. These tags help the search engine spider determine the content of your web site so that it can be indexed properly.

  This is what they look like:

  <META name=”keywords” content=”Webmaster Resource Site”>
  <META name=”description” content=”Online Webmaster Resource Site”>

  You can also instruct the search engine robot/spider how to index your site using the robots META Tag. This is what it looks like:

  <META name=”robots” content=”noindex,nofollow”>

  What the tag above does is tell the spider not to index the page that it appears on, and not to follow the links on that page. Here’s a complete list of attributes for the robots tag:

  index – the default, the page is added to the search engine database

  noindex – the page is not added to the search engine database

  nofollow – the spider doesn’t follow the links on that page

  none – same as “noindex, no follow”

  To use any of these attributes simply replace the “noindex,nofollow” text in the example above with whatever you want to use. If you need to use more than one attribute, separate them with a comma.

  Client Pull.
  
  Have you ever seen a page that automatically refreshes to another URL after a few seconds? Did you ever wondered how it was done? I’ll tell you. The page made use of one of the http-equiv META Tags to automatically “pull” you to a different page after a few seconds. Here’s what the code looks like:

  <META http-equiv=”refresh” content=”1; url=newpage.htm”>

  The value of content denotes how many seconds will pass before the new page is called for. If you want it to happen as soon as a person hits that page, then set the value to “0”.

  Prevent Caching.
  
  If you want to prevent a page being saved in your visitor’s cache you can do so by inserting the following three tags:

  <META HTTP-EQUIV=”expires” CONTENT=”0″>
  <META HTTP-EQUIV=”Pragma” CONTENT=”no-cache”>
  <META HTTP-EQUIV=”Cache-Control” CONTENT=”no-cache”>

  Why would you want a page not to be cached? If your site is updated frequently and you always want your visitors to see the newest content/changes, or if you want to ensure that a new banner is loaded each time from your server when a page is accessed, you’ll want to use the tags above.

  A quick note here on banner caching: In addition to using the tags above, you’ll want to append random numbers at the end of the tag calling the image.

  Rating Your Content.
  
  By using the rating META tag on your site, you can specify the appropriateness of your web site for kids. The tag looks like this:

  <META name=”rating” content=”general”>
  In addition to the general rating, you can use three others. They are:

  mature

  restricted

  14 years

  Misc. Tags

  Below I’ve listed several other popular tags that you may have seen around the web.

  The generator META tag is used to specify what program was used to create your web site. Many HTML editing tools automatically insert this so that a company can gauge their market penetration. The tag looks like this:

  <META name=”generator” content=”program name and version”>

  The author tag is used to identify the author of a page. Simply replace “author’s name” with your name or email address.

  <META name=”author” content=”author’s name”>
  The copyright tag identifies the individual or company that holds the copyright to a particular page. This is what it looks like:

  <META name=”copyright” content=”This page and all its contents are copyright 2003 by Lee Windsor. All Rights Reserved.”>

  I hope this article gave you some insight into the usage of Meta Tags and how they can benefit your day to day business.

  Article written by Lee

• Doorway Pages

  Date: 2011.02.22 | Category: Traffic, WebDesign | Response: 0

  A doorway page is built to rank high for a particular keyword or search phrase. When your doorway page is visited by the searcher it simply has a “click me” button which links to your web site. The major search engines accept these pages as long as the end result does provide what the searcher is looking for. If you are discovered to be using doorway pages for irrelevant keywords you can expect to have your entire domain unlisted. For instance, one of our doorway pages is built to rank high for the search term -Adult Content—which is quite acceptable because when the searcher gets here he can find links to adult content providers from our site. If however, he couldn’t find links to adult content then we would risk the wrath of the all powerful search engines.

  Once you have selected your keywords and phrases (about 50 would be the normal) you need to build a doorway page for each keyword and ideally, for each major search engine. All the major engines look for different keyword density in the text, title and description so you need to do some research by doing a search using your chosen phrase or keyword and studying the top 10 results at each engine (if you can spot them, study high ranking doorway pages).

  Make notes of how many times the phrase or keyword is used in the title, description and body text. Is it used in header text etc? Once you have built a picture of what your doorway page should look like you can build it using your favorite html editor. Once you have done one for a particular engine the other 50 or so pages can be done by simply replacing keywords for keywords. After you have done a page for each keyword move on to the next search engine. Remember that your body text is not important but make each page unique or it may be considered spamming. It is your keyword or phrase density that you are attempting to get right. The page, when visited by a person, will be recognized for what it is, simply a link to the real content so don’t worry too much about what it looks like. When a search engine spider visits the page it is only interested in counting the keyword density in your body text.

  As you have probably worked out there is quite a lot of work involved. 50 phrases or keywords=50 pages X the top 8 search engines= 400 pages. In reality though, you are only creating 8 doorways, 1 page for each search engine. For all the other pages you simply have to substitute the keyword for the next and alter the text around so as not to finish with 50 identical pages. OK, nearly finished but the next step is crucial if your doorways are to work.

  Put all your pages in a folder on your server e.g. Mydomain/doorways/. Then create 2 more pages that have a link and a small description to each of your doorways (200 on each) and to each other. These are called corridor pages because the spider travels down them, visiting each page linked off them. Call these 2 pages index and home and place them in the folder with your doorway pages. Then place links to these two pages from your main index page so that a spider will be able to find them and list all your doorways. Submit only your index page and your 2 corridor pages. Do not submit your doorways to the engines.

  Ideally, and if you can afford it, you should set up a new domain and host for your doorways. This isn’t essential but it does have benefits. These are: If you do get over zealous with your doorways and an engine does ban you for spamdexing at least your real site will be safe. Engines rank sites higher if they have lots of links to them from other domains. You can put your most important keywords in your new domain name, which will increase the ranking of the doorway pages containing those keywords.

  Now all you have to do is wait for the engines to update their databases. We have had the best results with Google.

  Article written by Lee