-
Building A Surfer Trap – Stage 3
Building A Surfer Trap – Stage 3.
You should hopefully by now have a basic looking surfer trap ready on your server and on your hard drive.
Now we need to start to ‘dirty’ this surfer trap up a little.
We have already added 1 pop-up console to each of the FPA’s including the Multi-Site FPA.
For the next step in this ‘dirtying’ process we need to add some additional links onto each of the FPA’s including the Multi-Site FPA.
On the FPA’s what you need to do is create a ‘no thank you’ link so, if your surfer does not want to visit the site for the FPA you have sent them to you can send them to an alternative.
This no thank you link can go to one of two places, you need to decide where you feel the traffic can be best utilized however, from my experience i would highly recommend using this first method:
Link the ‘no thank you’ text on each of the single site FPA’s to another DIFFERENT niche FPA in your surfer trap so, as an example, if your surfer is on the All Petite FPA in your trap, the ‘no thank you’ link would lead to Just Toon’s. If they decide not to go with the Just Toon’s site, the ‘no thank you’ link on this FPA would go to Gay Ultra and so on, you need to ensure however, that the ‘no thank you’ link goes to a completely different niche to the one of the FPA the surfer is currently on.
The second option you have is to link the ‘no thank you’ text to the ARS POTD (picture of the day) program. This will be your last chance at selling the surfer to one of the ARS pay sites.
In addition to the ‘no thank you’ link on each of the FPA’s you also need to add a small table to the Single-Site FPA’s. ideally this should be four columns across and 2 rows down. This will give you 8 places to put a one or two word link going to another different niche FPA than the one the surfer is currently viewing however, you also need to ensure that these 8 links are going to a different FPA than the ‘no thank you’ link you have created.
The above stage is where we could potentially start to lose people in the instructions therefore if you have ANY questions or queries regardless of how small they may be please post on the forums.
This stage should hopefully only take you a couple of hours to complete and, once you have tested all of the links and uploaded the FPA’s to your server you are all set for the next MAJOR step in this project…. Generating Fresh Traffic.
Article written by Lee
-
Domain Name Registrars – Saving Your Business
The one thing that all webmasters rely on to make their money is something that all of us have, a domain name however, what would or should happen to your domain names when and if, your registrar files for bankruptcy or just disappears, surprisingly enough i do not recall this ever happening in the industry to date however, being prepared for the worst case scenario is always a good thing.
Prevention Is Better Than A Cure.
As the age old adage goes.The first thing that you should do before even registering a domain name is to check out the background of the company you are considering using, you need to ask yourself a variety of questions about this company including the following:
1) Is the registrar ICANN accredited?
ICANN (Internet Corporation for Assigned Names and Numbers) is a non profit corporation which was formed to assume the responsibility over the IP and entire domain name structure as we know it. This in essence means that if your registrar is ICANN accredited then you at least know your domain name registration will be handled professionally and, should be reasonably secure so far as your registrar going out of business.
2) What are you paying for?
Many of the domain name registration companies packages vary greatly, with some companies you register a domain yourself, some companies register it on your behalf and, others will register your domain including some form of hosting etc, check with the company you are using to see what added services and support features they offer.
3) What is their transfer policy?
Some domain name registration companies have specific policies so far as transferring domains to other companies, registrars and, individuals go. Check with your registrar before you buy your domain to see what this process involves and, as always, check with one of the other registrars to see which registration company offers the best ‘bang for your buck’.
Saving Your Name – Help And Advice.
First and foremost, if you discover your domain name registrar has closed its doors you should immediately send an email to them and ensure you keep a copy of this email for your own records, ask them what is happening and, more importantly, what controls / access you still have available (if any) to manage your currently registered domains.Usually, you will receive some form of communication within a few days from your registration company letting you know what is happening and how you can continue to use your domain name.
In most cases, when a domain name registrar company closes what you will find is that they will already be in the process of transferring the management of your domain to another registration company.
If however, you are still able to control the domain yourself then you should immediately seek out a new registrar with whom you can manage the domain / domains that you own. At this point you should contact them and ask if they have any fast track solution to transferring your domain to their company.
If All Else Fails.
If after everything else you are still at a loss as to how your domain name transfer or registration is being handled then you should contact ICANN ( http://www.icann.org ) directly. Ultimately it is their responsibility to ensure that once you have registered a domain name, you are able to access it as you would like, in most cases however, contacting ICANN is always the last move you should make and, only use this form of information should you exhaust all other methods mentioned above.Article written by Lee
-
Sex Toy Affiliate Programs
For the past year I’ve been playing with sex toys AND I’ve been selling them too!
Over the last couple of articles I have tried to enlighten you on secondary and third level sponsors, to supplement your site income. Another successful addition is sex toys – which are a hit in the gay market. Personally, I sell toys and videos in the secondary spots simply because the payouts are typically lower than most sponsors are – but my motto is money is money!
The basic reaction by most straight webmasters has been, I didn’t realize gay men liked sex toys, too. Well we do.
While there are a number of great toy sponsors out there, not many cater directly to gay men. That’s why I worked a deal on Gay Adult Shopping (http://store.gayadultshopping.com/partners/). I have joined others, but typically, they sell to a straight clientele. When I say market to straight, I’m referring to the packaging of their inventory. This is not a judgment call but a plain fact; I’d rather buy something that has an image of guy on it rather than a woman.
Now mind you, BOTH markets favor many of the products sold. I know if a straight female friend and I went into an adult store, we would look at the same dildo; and, perhaps even buy the same item regardless of the package. But when you’re surfing the net from home, it’s no holds barred. The surfer is no longer locked into the inventory of a shop on the street. He’s going to look for what HE wants. It is all perception. And, knowing that is half the battle.
Ok on to selling! I have taken three approaches in my experimenting – free sites, TGPs and memberships sites. Within a paysite, I typically didn’t SELL the store as much as I told the surfer it is there if he wants it. The real work in selling came with the free sites and galleries.
I’m a text man. I love writing copy and seeing how it works. However with the toys, I used a graphic and embellished it with text. For my free sites, I found direct eye contact shots (Images where the model is “looking out”, presumable at the surfer) were more effective than a pic of a guy playing with toys. Along with the pic, I used text like “My boyfriend and I can not get enough of them…” and “I get off watching him play…” or “The one with the most toys… Gets Off!” Other places on my free sites, I just dropped in the text link. Either worked well. I added both sets of ad links to my basic main pages. The results were good – even though I kept them to a minimum not to out sell my sponsor sites.
My TGP experiment was WORK! After my first try I found out that text alone doesn’t work well. This is definitely an approach that requires imagery. On my first pass, I offered pics and a paragraph that that sold all the things I could think of… dongs, dildos, videos and ejaculating butt plugs -You name I tried to sell it. Out of 2000 hits on that one page, I had 60 clicks into the toy store. Even though I had a sale, it wasn’t going to break the bank. But it SOLD, so I decided to try more. This time I hunted through my content for pics with toys in them and eye contact. I added banners and toned down the text somewhat. Instead of listing an inventory, I stayed in line with the text I mentioned above. I gave an overall feel of what the store had (toys, videos, lube, etc.) Then I ended it with a little tease of what delightful experiences were in store when their package arrived.
This time, it worked! On that first day, out of the 2000 hits it received, 500 clicks went into the store. I have never had that kind of click ratio off of a TGP. I was amazed. Most of the sales were for smaller priced items ($10-$20), but I had two orders that totaled over $200 dollars each. Was this a fluke? I wasn’t sure, so I tried it again. With the next few submissions the click rates were smaller, and I don’t know why. It could be that I used the same ads or something too similar to the first. BUT the click to sales ratio was about the same as my first attempt. Needless to say this has now become part of my weekly regiment.
So what did this prove? Sex toys DO sell well in the gay market even under the hard to convert traffic scenarios. I guess we like our toys just as much as anyone else =)
Selling adult products, whether on a free site, a TGP or a pay site, will bring in a few extra dollars that many webmasters didn’t even know was out there.
Article written by Gary-Alan
-
There’s Face Value And Then There Is Real Value
How often do we sign up to affiliate programs based on their standard terms of service for example, Sponsor A will pay you $35 for every signup you send to them and they tell you they convert at roughly 1:200 whilst Sponsor B will pay you $30 per signup and they convert at roughly 1:200 also, which of these scenarios straight off the bat will make you the most money? Think about your answer first then read on.
Negotiate The Figures.
Most, if not all of us would have immediately chosen Sponsor A for the pure fact that they pay you $5 more per signup and they convert at the same rate as Sponsor B however, how many of us would have written or icq’d Sponsor B and asked them to raise their payout? Not many of us I would guess. With that said, what is to stop you from emailing a certain ‘Sponsor B’ if you are able to convert consistently at their published 1:200 and asking for a higher pay rate to continue sending your traffic to them? Nothing at all and, surprisingly enough, I would guess that for most programs, they would actually increase your payout if you have a history with them.
Haggling The Costs.
The example above used a sponsor as the main focus however, how many times have you spent money at a content provider? A hosting company? A traffic broker? Have you actually taken a moment to ask these companies if they would give you a lower rate on the services they are providing you with? Again, I bet not many of us have I know it was only recently when I started asking for long term customer discounts and the likes. In fact, from the first point of contact you have with any company online, be they an adult web host, adult traffic broker, content provider or, in fact, an affiliate program, spend an extra few seconds when you first sign up and see how they can improve their service for YOU. To your surprise they might just cut you a deal that is unmatched anywhere else!
Don’t Undersell Their Products.
With the above said, one thing that you need to be aware of is that if you start making absurd price cuts from these companies you will probably be told to politely take a running jump however, lets say you were going to be charged $50 for something, ask them if you can get the same service at a 10% discounted rate if you use them again, perhaps not even on the first purchase but on the second, the third, etc.
By contacting these companies directly and not just going on ‘face value’ even if you only save yourself one or two dollars per purchase over a year those odds and ends soon add up to a nice saving.
Saving Money – Recap.
In essence many of us take things at face value whether we are talking to friends and peers or whether we are paying for goods and services but, by at least in asking for a discount on our purchase the worst thing that will happen is that you get told ‘no’ however, on the flipside of the proverbial coin, you might just find yourself a better bargain than you had already found in the first place and that’s some food for thought.
Article written by Lee
-
Choosing The Right Sponsor For Your Site
Affiliate programs (also frequently called referral or associate programs) have grown today to become one of the most popular ways for you to earn an income from your web site’s traffic. Most affiliate programs are designed to allow you to simply set up and begin earning commissions on visitors and sales you refer. However, the quality of the programs, and the results you will see, very greatly from program to program, making it important to choose wisely which are best for you and your site. It is the purpose of this article to help sort through many of the programs, and offer assistance in determining what to look for.
My personal experience with affiliate programs goes back over a year and a half, pretty long in Internet terms. Over this period, I researched many of the affiliate programs available on the Internet and, tried to best determine what works best. From my experiences, here are several of the top factors you should take into consideration:
1- Stability of the company and program
What I found to be the one of highest priorities for most webmasters is the stability of the affiliate program, and the company. This should be one of your top considerations when evaluating programs. Is the company stable and financially sound? Do they offer assistance with promoting the opportunity? And, do they pay in a timely fashion? Often, webmasters have been lured in by offers of high commissions, only to find out they will never see a paycheck, despite referring hundreds, or even hundreds of thousands, of visitors.
2- Synergies with your site
I am a big proponent of this. All too often, I see sites sign up for every affiliate program they can, figuring if they make a few bucks on each, that they will be profitable. For a select few, this may very well work. However, for most sites it will not, and many cases you will turn off your audience because of the ‘over-commercialization’ of your site. As you are considering the various affiliate programs available, be sure to consider what exactly your audience, your visitors, might be interested in clicking on, and eventually buying.
For example, if your site caters to a general audience, then perhaps general affiliate programs such as Adult Revenue Service, will be effective. Or perhaps Evidence Eliminator, which allows you to sell privacy / security software. If your site only caters to a specific niche, programs such as Adult Revenue Service should be excellent money-makers as they have a wide and varied selection of adult sites which you may promote. The key is to not just think of the affiliate program as a way for you to make some easy money, but rather an extension of your web site, a service you offer your visitors to help them find the products or services they are interested in, at good prices, and with a company they can trust.
3- Commission Tracking
An important aspect to consider is whether or not the affiliate program offers some way for you to track your sales, and even the number of visitors you refer. There are several ways this can be accomplished, such as real-time, online reports showing you sales and your commissions. Or perhaps sales can be tracked through a simple email each time you receive a new customer. This can be very important for allowing you to test and evaluate the effectiveness of the program, make comparisons with other programs or advertising opportunities, and give you piece of mind that you are receiving what is fairly do.
4- Opportunity for Repeat Sales
As any business person knows, a business can not generally survive on one-time purchases. Instead you have to find ways to not only attract new customers, but also keep the ones you have. This is also very true with affiliate programs. One of the largest complaints many webmasters have had with sponsors is that they refer a customer once, see their $35 commission, but in the process the customer bookmarked the Sponsors tour page. The next time the surfer is interested in buying a membership, they return to the sponsors site through the bookmark, and the webmaster never sees another penny.
Several programs have tried to alleviate this. Programs such as Adult Revenue Service avoid this problem by offering services (Daily Updated Pictures, Email Newsletter) which customers, once signed up for, use month after month. This allows them to pay residual commissions for as long as the surfer maintains their free membership to the site or, alternately, keeps returning to the page. This helps turn average programs into exceptional opportunities, because you can earn for months, perhaps even years, on referrals you made in your first, and subsequent months.
Other Factors
In summary, it is important to look at all of these main factors and several others, including the commission rates they pay (I didn’t discuss this because they are generally easily comparable), the frequency of payment checks (they generally range from weekly to quarterly), and/or the minimum dollar value you must accumulate before receiving a check (they range from nothing to $50). A couple of other important factors: be VERY wary of any program the requires a payment or ‘membership fee’ for you to join or act as an affiliate. And, be sure to check what method they use to track sales themselves. Programs that require the visitor to remember your name, or your site’s name, and enter it in when ordering, will result in many lost commissions.
Article written by Lee.
-
Undeveloped Domains – Put Them To Use
Often when searching for new domain names, i come across what should, in theory be a golden opportunity only to find, the domain itself has already been registered and, whilst this in itself is annoying, what is even more annoying is that the domain 404’s when typed into the browser window.
The mere fact that someone else, a webmaster no less, has thought about purchasing the same domain as what you may have means there is already value in that domain and, more importantly, you have potentially lost a sale.
So how can we capitalize on this potential lost traffic from the off-set? That is what we will look at in this brief article.
The first thing we need to do in order to start making some additional potential profit from our domain is to create a ‘generic’ holding page until such time that we have the time or, funding, to develop the site we had intended to place on our new domain name.
This holding page can take many forms depending on the type of traffic you are hoping to target with the domain itself. Ideally, you will want to have as much choice for the surfer (or webmaster) on this holding page as you can so, you need to assess the nest types of sites to use, the best use of the traffic no matter how small it could be and, more importantly, the best way to maximize your sales potential.
One good way of doing this is to split the page into three sections, two equal sized sections at the top portion of the page and, one smaller portion towards the very base of the page designed, almost like a footer.
In the two top portions you should equally distribute both surfer orientated and, webmaster orientated links both of which need to be clearly separated.
For example, the left side of the page take all of your top converting paysites and list them by niche, they don’t have to have fancy or heavy graphics, text links will suffice for now as this is only a ‘temporary’ page.
On the right hand side of the page place some of your webmaster referral linking codes with a brief description, remembering that not only surfers could hit this page but webmasters themselves.
On the ‘footer’ portion of the page, the most important section, you should put your contact details, ideally an email address and, if the domain warrants, details of how you can be reached by instant messenger. The reason for the email and instant messenger details is a simple one, if a webmaster REALLY wants the domain that you have, he, or she, might just make you an offer on it and, if they have no way to get in touch with you then, you have just lost an offer on a domain that you might not get around to using for months.
of course, in addition to utilizing the traffic you have on the domain you can also use this holding page to generate more traffic, for example, placing a banner or button exchange code on the site or, perhaps a counter. The possibilities to generate traffic to these pages are limitless depending on how you use the holding page itself.
Well, that’s the basics of domain holding pages explained and, hopefully you will have realized that no matter what you plan on doing with your new domains, after your host has added them to your server, the next thing you should do is to create a generic holding page that you can upload into the rot of the domain name and, who knows, you might end up making some money a little sooner from that unused domain name.
Article written by Lee
-
Adult Webmaster Conventions
Networking Overload
Adult Webmaster Conventions – Networking Overload.
As the industry changes more and more another thing that has been overdone to the extreme in recent times is that of the webmaster convention, there used to be two or three of these webmaster conventions a year with the biggest being the Internext Expo – Las Vegas. Now however it seems there isn’t a month that goes by without a new webmaster convention being announced.Webmaster Networking.
Adult Webmaster Conventions however offer all types of webmaster (for the most part) something useful, interaction with other webmasters in a relaxing and friendly atmosphere however, with so many of these conventions to choose from how do you judge which of the monthly shows you should attend and, which of the shows you should not?Webmaster Shows – The Top Three.
In all honesty and, remember these are my own feelings based on attendance at a variety of shows over the last four years I would say if you stick to the main shows then you cant really go wrong, so the must attend shows list from me would include the following.Internext Expo – Las Vegas – January.
Phoenix Forum – Arizona – April.
Internext Expo – Florida – August.By attending all three of these shows you will get the opportunity to not only meet the people and companies you have been doing business with but, also get to meet new webmasters to further develop your business from a range of levels including new webmasters right up to the industry old timers.
Webmaster Conventions Advice.
When you consider attending your first adult webmaster convention you should keep one thing in mind, the shows themselves can often be costly so far as airfares and hotel accommodations so, you should book early to enable you to plan your budget for the shows and, also to ensure that you get the best deals available.Many of the larger shows are held in hotels such as The Venetian in Las Vegas which is directly next door to the convention center itself as is the Doubletree La Posada at the Phoenix Forum and the Westin Diplomat at the Florida show however, don’t be afraid of booking a hotel down the block from the one where the show is actually being held, often you will find people staying at hotels outside of the convention location and this means you can often relax with them away from the hustle and bustle of the show itself.
Webmaster Conventions Overview.
With so many webmaster conventions being held each year one thing is for certain, webmaster want to network at new places and often, these conventions can yield more business by themselves than a simple phone call or email however, be careful of the conventions or parties you choose to attend, just because a lot of people appear to be going to a specific party, it dos not mean you will get any business done there, choose your webmaster show attendance wisely and more importantly, make sure you have a set list of goals to achieve once you actually get to the convention itself.Article written by Lee.
-
Resource Forums – The Changing Face Of The Adult Industry
Online adult webmaster resource sites are becoming a thing of the past instead, we have witnessed a new breed of resource site being birthed in the adult industry, the resource forum. It seems like almost every major adult sponsor and webmaster has their own resource forum as of the current time however, what is making these forums stand out from one another and, more importantly, can you actually learn anything valuable from them.
Webmaster Resource Forums.
Back in the day there were only a handful of resource forums made available for adult webmasters to educate themselves further, these included such sites as Ynot Masters, Netpond (then The Condom Chronicles) and Porn Resource, however, to date there are no less than 200 webmaster resource forums floating around the internet for adult webmasters to post on.With this amount of resource forums available to webmasters it seem impossible that many webmasters cant be making a profit however, upon closer inspection a disturbing trend seems to be taking place.
Resource Forums – Webmasters Posts.
With the sudden surge of webmaster resource forums in the last 6-12 months there is one thing that is apparent, most of, if not all of the resource forums to have spawned during this time have one thing in common, the webmasters who post on them, often, these webmasters are posting for a single reason, to get other webmasters to click on their signatures, nothing more, nothing less.It would appear that the adult industry is heading towards a meltdown of the adult resource forums, with more and more webmasters grabbing free scripts such as phpbb to load onto their domain and launch their own resource forum it would appear at first glance as if the industry is a thriving community of webmasters all willingly helping each other out however, this is not the case, instead, we find post after post duplicated across multiple resource forums in the effort of making the longest thread, getting the most page views and, ultimately, getting the most signature clicks.
Webmaster Resources.
So with all of this going on what’s happening to the actual resource sites? Well they are still around and, they are still being used however, these have now become second place to the message forum, often as mentioned above, webmasters will post the same message on several message boards and get several replies of exactly the same answer from exactly the same people. Whilst this in itself is a good thing (the exchange of information) my personal feelings are that we are heading towards an excess of resource forums and, whilst communication is needed, there also becomes a point at which you can get an information overload, new webmasters entering the adult industry will see the variety of forums made available to them and start posting however, in doing so they forget the one thing that they actually should be doing, working.Webmaster Resource Forums – Overview.
I think within the next 12 months we are going to see one of two things start to happen, either the resource forum phenomenon will continue as it is doing now or, the resource forum will become a thing of the past whilst a new medium takes its place, one thing is certain though all these webmasters posting on forums to get sig views and post counts are not doing the one thing they should be, making money and, this becomes all to apparent after watching the same old posts, make the rounds to the same old forums time and time again.Resource forums can be great help to the adult webmaster however, at the same time, they can also become a webmasters biggest downfall, remember why resource forums are there, to help you when you need it and to socialize when you have to, at what point to do you stop getting help and start becoming a post whore? Well only you can answer that question.
Article written by Lee
-
Pay Per Click Traffic – More Than One Use
We all know the stigma surrounding getting traffic to our sites and, this is no different with that of the PPC traffic sources. We have all heard varying stories of success and failure when it comes to this type of traffic whether it be from Googles Adwords program, Overture PPC engine listings or in fact, highly targeted Sex.com adult traffic.
But how much do we all actually know about maintaining this level of traffic once we actually get it and at a minimal cost to our bank balance?
First of all there seems to be a belief that PPC traffic should be sent to a sponsor or one of our existing sites, this is all good and proper but, what happens when the sites we own or the sponsors we use don’t convert on this traffic do we just give up? For the most part, yes webmasters do tend to give up and mark this source of unrivalled traffic as a flop.
Enter the world of traffic manipulation.
We all know about a variety of programs that are available to drive traffic to our existing sites from banner exchanges like Pornclient to text link exchanges like TextPop even to top lists.
So why don’t we utilize these when we buy PPC traffic? Quite simply many webmasters forget that traffic can be manipulated regardless of where it comes from initially.
Lets take a simple listing on sex.com, you fund your account and traffic starts to flow, you get 1000 hits per day for as long as you have funds in your account. Were you aware that this 1000 hits could in fact, become 10,000 hits if we actually thought about our pay per click listings.
How you may be asking especially with so many rules being levied upon us by the PPC traffic sources? Simple, set up a filter page, on this page you should place a single text link which would be your entry link however, you should also place a few other items on the page this is what i will explain next.
Ideally you want to be able to use the traffic you are paying for in order to build up a larger traffic base this is where the use of such programs as banner exchanges and the likes come in handy.
As well as your entry link you should also place a banner exchange (or a text exchange) code on your filter page this will mean that for every visit your page gets from the PPC Engine you are accruing credits towards additional visitors.
In addition to the link exchange you might also like to consider placing a counter on this page specifically, a toplist counter such as Outster or sextracker so, for every page view you receive you get rated further on their toplist.
Also, as we are on the subject of top lists why not place a text link to one on this page? Even though you are sending your traffic out you are actually getting sometimes in excess of twice that back depending on the toplist you choose to use.
Now we have the basics set up we need to look at what else we can do to maximize this traffic, i would suggest having a single console (preferably a blur console) load on this page if the PPC SE allows again, this should contain a link exchange of some description however, you will need to make sure that the account you are using is separate to the one on your filter page.
Finally, remember the entry link, that shouldn’t go directly to your sponsor instead, send it to an FPA (Full Page Ad) first and, on this FPA place a table ad which is pure text at the bottom again, sending this traffic to a variety of other niche filter pages all set up in the same method as the one we have just made above.
Hopefully by using these methods your ventures into the Pay Per Click search engine world will be more fruitful than the webmasters not using the above method.
Article written by Lee
-
Doorway Pages
A doorway page is built to rank high for a particular keyword or search phrase. When your doorway page is visited by the searcher it simply has a “click me” button which links to your web site. The major search engines accept these pages as long as the end result does provide what the searcher is looking for. If you are discovered to be using doorway pages for irrelevant keywords you can expect to have your entire domain unlisted. For instance, one of our doorway pages is built to rank high for the search term -Adult Content—which is quite acceptable because when the searcher gets here he can find links to adult content providers from our site. If however, he couldn’t find links to adult content then we would risk the wrath of the all powerful search engines.
Once you have selected your keywords and phrases (about 50 would be the normal) you need to build a doorway page for each keyword and ideally, for each major search engine. All the major engines look for different keyword density in the text, title and description so you need to do some research by doing a search using your chosen phrase or keyword and studying the top 10 results at each engine (if you can spot them, study high ranking doorway pages).
Make notes of how many times the phrase or keyword is used in the title, description and body text. Is it used in header text etc? Once you have built a picture of what your doorway page should look like you can build it using your favorite html editor. Once you have done one for a particular engine the other 50 or so pages can be done by simply replacing keywords for keywords. After you have done a page for each keyword move on to the next search engine. Remember that your body text is not important but make each page unique or it may be considered spamming. It is your keyword or phrase density that you are attempting to get right. The page, when visited by a person, will be recognized for what it is, simply a link to the real content so don’t worry too much about what it looks like. When a search engine spider visits the page it is only interested in counting the keyword density in your body text.
As you have probably worked out there is quite a lot of work involved. 50 phrases or keywords=50 pages X the top 8 search engines= 400 pages. In reality though, you are only creating 8 doorways, 1 page for each search engine. For all the other pages you simply have to substitute the keyword for the next and alter the text around so as not to finish with 50 identical pages. OK, nearly finished but the next step is crucial if your doorways are to work.
Put all your pages in a folder on your server e.g. Mydomain/doorways/. Then create 2 more pages that have a link and a small description to each of your doorways (200 on each) and to each other. These are called corridor pages because the spider travels down them, visiting each page linked off them. Call these 2 pages index and home and place them in the folder with your doorway pages. Then place links to these two pages from your main index page so that a spider will be able to find them and list all your doorways. Submit only your index page and your 2 corridor pages. Do not submit your doorways to the engines.
Ideally, and if you can afford it, you should set up a new domain and host for your doorways. This isn’t essential but it does have benefits. These are: If you do get over zealous with your doorways and an engine does ban you for spamdexing at least your real site will be safe. Engines rank sites higher if they have lots of links to them from other domains. You can put your most important keywords in your new domain name, which will increase the ranking of the doorway pages containing those keywords.
Now all you have to do is wait for the engines to update their databases. We have had the best results with Google.
Article written by Lee
Premium Sponsors
Categories
- 2257
- Billing Solutions
- Blogging
- Branding
- Content
- Domain Names
- Employment
- Forms & Contracts
- General
- Hosting
- Link Lists
- Opt-in Mail
- Paid Traffic
- Pic Posts
- Promotion
- Scripts
- Search Engine Optimization
- Sponsors
- TGP
- Traffic
- Tutorials
- Viral Marketing
- WebDesign
- Writing