• Newbie Basics – The HTML Layout

    Date: 2011.02.23 | Category: WebDesign | Response: 0

    In this article we will look at some HTML tags that you will be using in every HTML document that you create. They are the base for every web page and are the essential pieces of HTML coding to ensure that your pages display correctly.

    The Structure Tags.

    Here is a look at the main structure tags. You will have to get used to these since you will be using them for all your pages.

    We would suggest that you start by copy and pasting the structure into your document then creating my page once they’re in place.

    Make it a habit to ensure that all surfers (regardless of their browsers) will be able to identify your creations. Each of these HTML tags are used in pairs with a start and ending tag in the same way as we mentioned in the previous chapter.

    <HTML> </HTML>

    The HTML tag tells the browser that your page is a valid HTML page.

    The first and last tag on all your HTML documents will be this tag.

    The complete HTML coding for the remainder of your document will be placed between these two HTML tags.

    <HEAD> </HEAD>

    This tag is used to reference your document.

    <TITLE> </TITLE>

    This tag enables you to give your HTML document a title.

    It’s best to insert descriptive text about your page between these tags we will go into this in more detail in the later chapters.

    This will also be the name that is displayed in a web browser’s system tray when someone bookmarks or adds your HTML document to their favorites list.

    <BODY> </BODY>

    The entire coding for your page goes in between these two tags.

    Basically, they mark the beginning and end of your web page’s body. They are the essence of your HTML.

    All your HTML tags in your document will be resting in between these two HTML tags.

    Putting It All Together.

    Now that the main tags have been outlined, it’s time to put them all together. Here is an example of what your HTML documents should look like.

    <HTML>
    <HEAD>
    <TITLE>The Title Of Your Html Document Goes Here</TITLE>
    </HEAD>

    <BODY>

    All your other HTML tags and text goes here.
    This Is the main body of your HTML document.
    At the end of this text you will also see where the closing Body and HTML tags go.

    </BODY>

    </HTML>

    This is the basic structure for any HTML document. Once these tags are in place, the rest is down to you. These Tags are not case sensitive. In other words, you don’t have to use all capital letters like we have in our Chapters. It won’t make a difference to the overall outcome of your tags. However we would recommend using Caps for your tags. It makes them a lot easier to distinguish from all the other sections of your HTML document coding, as you can see in the example above.

    Article written by Lee

  • Adult Hosting Glossary

    Date: 2011.02.21 | Category: Hosting | Response: 0

    Adult Hosting Glossary.

    With so many adult hosting companies looking for our business all of them telling us we need a variety of applications and software packages to run our sites, just how do you know what you do need and, more importantly, what you don’t?

    Below you will find a list of a variety of common terms used in relation to hosting your website and, hopefully, you will in turn, discover what your requirements are when looking for a new or alternate hosting company.

    Alias
    A name that points to another name. Aliases are used to make the original name easier to remember or to protect the site’s identity.

    Applet
    An applet is an embedded program on a web site. Applets are usually written in the coding language called Java. They are normally used for creating a virtual object that may move or interact with the web site. An applet is like a small piece of executable code that needs a full application to run it.

    Active Server Pages (ASP)
    Active Server Pages allow web developers to make their sites dynamic with database driven content. The code is mainly written in VB Script, and it is produced on the server of the web site instead of the browser of your web site visitors. The server reads the ASP code and then translates it to HTML.

    Audio Streaming
    The process of providing audio content on a web site. This takes up a large amount of bandwidth, especially if you get a lot of visitors at your site. Some hosts do not allow audio or video streaming because of this.

    Auto Responder
    An automated program that acknowledges receipt of an e-mail message, and then sends back a previously prepared email to the sender, letting them know it was received. Once you configure your auto responder, it sends e-mail with no further action required on your part, making your web site interactive around the clock. Most hosting companies let you set this up through their control panel.

    Availability (Uptime)
    Refers to the amount of time within a 24 hour period a system is active or available for servicing requests. For example, if a hosting company says it is available 99.9% of the time, they are claiming that your web site will up all the time except for about 8 seconds each day. Over the course of a year, in this example, the hosting company is claiming that your site will only be unavailable (couldn’t surf to it) for 48 hours.

    Backbone
    A high-speed line or series of connections that forms a major pathway within a network. The term is relative as a backbone in a small network will likely be much smaller than many non-backbone lines in a large network. In general, the better the backbone of the hosting company, the better the availability of the web sites that run on their computers.

    Backups
    Web hosts back up data on their servers. Many host packages offer backups every 24 hours. This is supposed to prevent the loss of data should something happen to the server. . If you think you may need to restore old data in case of a disaster, it may make sense to choose a hosting company that performs regular backups.

    Browser
    This is the client software that displays (interprets) the HTML code it receives from the server. All browsers work slightly different and one may not display the pages correctly if the code was developed exclusively for another browser. Today the two main browsers are Microsoft Internet Explorer and Netscape.

    C +/++
    C+ and C++ are programming languages. Some hosting companies provide access to C+ and C++ class libraries if your web site contains these types of program modules. Once your web site has been constructed, you will know whether access to C+ or C++ will be required.

    CGI (Common Gateway Interface)
    A CGI is a program that translates data from a web server and then displays that data on a web page or in an email. CGI involves the transfer of data between a server and a CGI program (called a script). This allows HTML pages to interact with other programming applications. These scripts make web pages interactive. Page counters, forms, guest books, random text/images and other features can be driven by CGI scripts. Some servers have pre-installed/pre-defined CGI scripts, meaning that the scripts are already installed on the server for you to use on your site. Some servers permit user-defined or custom CGI scripts, which means the site owner creates his/her own CGI script and runs this custom made script on the web site. Not all servers allow user-defined (custom) scripts for security reasons. Almost all hosting companies offer CGI today. If you think you will need forms on your web site, CGI could be a key requirement.

    Chat Server / Software
    Some hosting companies allow you to develop a chat room or other type of chat service for your visitors. Be sure to check with the web host company about the details of the chat services offered. Some servers permit you to configure the service, and others pre-configure everything for you while others do not allow chat rooms at all.

    Click Through
    This term is used to describe the ratio of clicks to impressions on an advertisement, usually a banner ad. If a banner has been shown 100 times and 3 people click on it, it will have a 3% click through ratio.

    ColdFusion
    An application which simplifies database queries by allowing for a simpler programming language to handle functions between the user’s browser, the server, and the database. After you have developed your web site, you will know whether ColdFusion is a requirement. If you have not used ColdFusion to develop your site, you should ignore this feature.

    Co-Location
    Co-location means housing a web server that you own in the facilities of a hosting provider. This option is perfect if you want to own your own server, but do not want the hassle or security risk of maintaining that server.

    Control Panel
    An online package of tools permitting easy site management and editing. Almost all hosting companies provide this option today. It is a very important feature to have. By having your own control panel, you can maintain basic information about your site, mail boxes, etc. without having to send emails to the hosting company or call them on the phone.

    Cookie
    A message given to a Web browser by a Web server. The browser stores the message in a text file called cookie.txt. The message is then sent back to the server each time the browser requests a page from the server. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. When you enter a Web site using cookies, you may be asked to fill out a form providing such information as your name and interests. This information is packaged into a cookie and sent to your Web browser which stores it for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The server can use this information to present you with custom Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.

    Credit Card Billing
    What is a merchant account? Why do I need one? A merchant account gives a business the ability to accept credit cards as payment for the company’s goods and services. It provides your customers with an extremely popular payment option, beyond cash and checks. This is usually done via a 3rd party provider such as Ibill.

    CSS (Cascading Style Sheets)
    Used to add more functionality to simple HTML pages. Internet Explorer 3.0 and up support a good portion of CSS, while Netscape 4.0 and up supports a small amount of CSS – a fully compliant browser does not exist yet.

    Database Support
    If your web site will leverage a database to store information, database support by the hosting company will be required. After you have developed your web site, you will know which database will be required. Some commonly used database programs are SQL Server, MySQL, Access, Oracle, and FoxPro. Databases can be difficult to configure properly. Before you sign up with a web host, first inquire if the host can support your database needs.

    Data Transfer
    This is the amount of data that is transferred from an account as visitors view the pages of the web site. If you have a web site with lots of video, audio, and images that gets many visitors per day, you would have to make sure that you choose a host that will allow large amounts of data to be transferred. If you choose a host that only allows 200 MB of data transfer per month, and your site transferred 500 MB per month, then the host may stop half of your visitors from viewing your site and you could lose potential customers. Your best bet is to try to find a host that offers unlimited data transfer or at least a Gig of transfer. A gig is more than enough for most web sites. As a general rule, 500 MB of data transfer is equivalent to 20,000 page views.

    Dedicated Server
    A more expensive type of account in which the web hosting company provides you with an entire hosting setup including your own server hardware that only you can use. This usually means a much faster loading time for your site because the entire computer is “dedicated” to running the server software. This is different from most other hosting accounts in which your web site will share space on a server with many other web sites, called a virtual server. A dedicated server makes sense for web sites that require higher availability and higher data transfer rates.

    Disk Space
    This indicates the amount of disk space that will be available to you on the hosts server to hold your web site files. Normally because HTML files are small, a web site (unless it has extensive graphics or database functionality) will be small, as low as 1 or 2 MB in most cases.

    Domain Parking
    Many hosting companies give you the option to ‘park’ your domain name without actually having your web site up and running. This is a nice option if you want to acquire a domain name for your web site well ahead of having the web site itself designed and constructed.

    Domain Name
    The unique name that identifies an Internet site. Domain Names always have 2 or more parts, separated by dots. The part on the left is the most specific, and the part on the right is the most general (adult-hosting-companies.com). Technically, the domain name is a name that identifies an IP address. To most of us, it simply means www.yourname.com. Because the Internet is based on IP addresses, not domain names, web servers depend on a Domain Name System (DNS) to translate domain names into IP addresses. Simply stated, domain names allow people to find your web site by name rather than by its numerical (IP) address.

    Domain Name Registration
    Often a hosting company will offer to register your domain name at the time you sign up for a hosting plan. This normally incurs an additional charge but may be cheaper and more convenient than using a separate domain name registration service. We recommend that you go ahead and register your domain name as soon as possible, especially if you think it will take some time to develop the site itself.

    Domain Name System (DNS)
    A model for tracking other machines (that contain web sites) and their numeric IP addresses. Translates domain names (for example, www.adult-hosting-companies.com into a numerical IP address). When a computer is referred to by name, a domain name server puts that name into the numeric IP address assigned to that computer. So when you buy a domain, say www.yourname.com, it does not become accessible until it gets assigned an IP address from a hosting company. Once the IP address is assigned, a cross-reference record (DNS record) is created that points your domain name to the numeric IP address.

    Email POP Account
    POP (Post Office Protocol) is an actual e-mail account on your web host’s e-mail server. Think of each POP account as a unique email address (lee@adult-hosting-companies.com, advertising@adult-hosting-companies.com, etc.) Before you choose a specific hosting plan, you should know exactly how many email accounts are required to meet your specific needs.

    FrontPage (Microsoft)
    Front Page is an HTML editor made by Microsoft. It is commonly used to create web sites

    Frontpage Extensions
    Frontpage extensions can be thought of as “mini programs” that allow features of a web site created with MS Front Page to operate smoothly. It is possible to use MS Front Page to create a web site and host that site on a server that doesn’t offer FP extensions, however some of the powerful features of the program cannot be used in these web sites. See Microsoft’s Front Page site for more information. After you design your web site, you will know whether FrontPage extensions will be a requirement.

    File Transfer Protocol (FTP)
    A way of transferring files (uploading and downloading) across the Internet. Most web sites are uploaded to the Internet by means of an FTP program. This is how the web site you create on your computer at home is transferred (uploaded) to the Internet. Some software, such as Microsoft Front Page, does not require use of an FTP program but the use of most any other HTML editor requites the use of and FTP Program. There is a free FTP program called WS_FTP and you can download it at download.com. There are many Internet sites that have established publicly accessible repositories of material that can be obtained using FTP, by logging in using the account name anonymous, thus these sites are called anonymous FTP servers.

    Host (Name Server)
    When you hear the term “host” in the Internet world, it is referring to an Internet company that has the required servers and software to connect domain names to (IP) Internet Protocol numbers so that your site can be viewed by the public when they type your domain in their browser window. Basically this is where you house your site, and you usually have to pay a monthly or annual fee for this service.

    Host Country
    Specifies which country the hosting company resides. The internet is a very complex web of server computers connected through telecommunications devices. In general, it is best to host your web site in a location closest to the users that access it. For example, if you plan to deploy a web site that will attract mostly German visitors, it may makes sense to choose a hosting company located in Germany.

    Host Platform
    This is the platform of the hosting providers servers. Hosting companies will typically having a hosting platform based upon Windows 2000 (Win2K), Windows NT or Linux. If you have a basic web site that does not make use of server side applications such as a database then you do not need to worry which platform is used.

    Hypertext Markup Language (HTML)
    Stands for Hyper Text Markup Language. This is the code that web pages are written in and the browser interprets to turn into the web page you view on the screen.

    Hypertext Transport Protocol (HTTP)
    The protocol for transferring hypertext files across the Internet. Requires a HTTP client program on one end, and an HTTP server program on the other end. HTTP is the most important protocol used in the World Wide Web (WWW). You see it every time you type a web site in your browser http://…

    IP Address
    A unique number used to specify hosts and networks. Internet Protocol (IP) numbers are used for identifying machines that are connected to the Internet. They are sometimes called a dotted quad and are unique numbers consisting of 4 parts separated by dots, They would look something like this 111.222.333.444 Every machine that is on the Internet has a unique IP number – if a machine does not have an IP number, it is not really on the Internet. Most machines also have one or more Domain Names that are easier for people to remember.

    Internet Service Provider (ISP)
    A company or institution that provides access to the Internet in some form, usually for money. They will usually allow users to dial up through a modem, DSL, or cable connection to view the information on the Internet Access is via SLIP, PPP, or TCP/IP. Picking your ISP is an important decision but has more to do with how you access the Internet rather than which host you choose.

    JavaScript
    A scripting language which enables web designers to add dynamic, interactive elements to a web site.

    Java Servlets
    A servlet is an application or a script that is written in Java and executed on a server, as opposed to on a client. It is analogous to CGI, although servlets are more than simply CGI scripts written in Java.

    Mailing List Software
    A mailing list is a discussion group based on the e-mail system. You may want to set one up – they’re very useful promotional tools. Even if you don’t want to host a discussion group, you can use a mailing-list program to distribute a newsletter similar to http://www.adultwebmasternewsletter.com. Many companies have mailing-list software available for their clients to use — if so, ask whether there’s an additional cost, how many mailing lists you are allowed to have, and how many members per list

    ODBC Sources
    Open Database Connectivity (ODBC) is a generic way for applications to speak to a database. ODBC acts as an interpreter between an application (say a Cold Fusion or ASP application) and a database (like Microsoft Access). By using ODBC, a connector can be created that will allow a web application that you create to read data from and insert data into an Access database that you’ve created. An ODBC source is a directory entry that specifies database information. This ODBC source (or DSN Source) allows your site to point to the correct database located on the web server.

    It is possible to connect to a db without ODBC, but it is a safe bet to assume you need 1 ODBC connection per individual database you will have.

    Perl (Practical Extraction and Report Language)
    Perl is an interpreted language optimized for scanning arbitrary text files, extracting information from those text files, and printing reports based on that information. It’s also a good language for many system management tasks.

    PHP
    PHP is another scripting language. Like ASP, it’s commands are embedded within the HTML of a web page. The commands are executed on the web server, making it browser independent. The web browser only sees the resulting HTML output of the PHP code.

    Post Office Protocol (POP)
    This is a method of retrieving e-mail from an e-mail server. Most e-mail applications (sometimes called an e-mail client) use the POP protocol, although some can use the newer IMAP (Internet Message Access Protocol). There are two versions of POP. The first, called POP2, became a standard in the mid-80’s and requires SMTP to send messages. The newer version, POP3, can be used with or without SMTP. The newest and most widely used version of POP email is POP3 email. You will see the term POP3 in most of the web hosting plans available today.

    Price
    The monthly amount that you will have to pay a hosting company to provide the hosting services requested. Paying monthly is normally perfectly acceptable, but discounts may be available by paying quarterly or annually.

    Reseller Plans
    Many hosting providers allow you to be a reseller of hosting space earning a commission off of each sale. If you intend to be a provider of hosting services, you should investigate this option as you decide where to host your web site. Many hosting companies offer discounts (in addition to revenue opportunities) to companies that wish to remarket their web hosting services.

    Root Server
    A machine that has the software and data needed to locate name servers that contain authoritative data for the top-level domains.

    Setup Fee
    Some hosting companies charge a one time setup fee to set up your hosting account. It is worth to also take this into account when looking at the monthly fee.

    Server
    A computer, or software package, that provides a specific kind of service to client software running on other computers. The term can refer to a particular piece of software, such as a WWW or HTTP server, or to the machine on which the software is running. A single server machine could have several different server software packages running on it, thus providing many different servers to clients on the network. More specifically, a server is a computer that manages and shares network resources.

    Shell Account
    Something experienced computer users often request. Permits you to edit your files online in real-time, rather than making changes to your site offline and then uploading the changes. Unless you intend to manage the web server your site runs on, a shell account should not be needed.

    Simple Mail Transfer Protocol (SMTP)
    The main protocol used to send electronic mail on the Internet. Most Internet email is sent and received using SMTP. SMTP consists of a set of rules for how a program sending mail and a program receiving mail should interact.

    Server Side Includes (SSI)
    Commands that can be included in web pages that are processed by the web server when a user requests a file. The command takes the form <!–#include virtual=”/path/to/file”–>. A common use for SSI commands is to insert a universal menu into all of the pages of the web site so that the menu only has to be changed once and inserted with SSI instead of changing the menu on every page.

    Secure Socket Layer (SSL)
    A protocol designed by Netscape Communications to enable encrypted, authenticated communications across the Internet. It is used mostly (but not exclusively) in communications between web browsers and web servers. URL’s that begin with “https” indicate that an SSL connection will be used. SSL provides 3 important things: Privacy, Authentication, and Message Integrity. In an SSL connection each side of the connection must have a Security Certificate, which each side’s software sends to the other. Each side then encrypts what it sends using information from both its own and the other side’s Certificate, ensuring that only the intended recipient can decrypt it, and that the other side can be sure the data came from the place it claims to have come from, and that the message has not been tampered with.

    Shopping Cart Software
    A software program which acts as a “virtual store front”. Such software typically allows a web site user to create and manage a virtual shopping cart to which items can be added or removed. Once a customer is ready to “check out”, this same Shopping Cart Software typically includes interfaces to allow customers to pay with their credit card directly on the site. Shopping Cart Software is critical for those web sites that intend to sell products and services directly over the Internet without human intervention.

    Statistics
    Many hosting companies run software on their web servers that collect usage information about your web site and compile it in a user-friendly, easy-to-read format for you to analyze trends about your web site. Having access to statistics is critical if you need to know how many visitors are coming to your site, which web pages receive the most attention, and how much time people actually spend browsing your site.

    Support
    Telephone or e-mail technical support provided to a web hosting company’s customers. When there’s a problem with your site or your e-mail, you want to be able to get an answer promptly by e-mail or on the phone. Some hosting companies offer email only support, telephone support, or a combination of both. Some hosting companies provide 24hr 7 days a week support (24/7). This is important if your site is an e-commerce site with a lot of daily visitors.

    TCP/IP
    This is a set of communications protocols to connect hosts on the Internet.

    Unix
    A computer operating system designed to be used by many people at the same time (it is multi-user) and has TCP/IP built-in. It is the most common operating system for servers on the Internet.

    Uniform Resource Locator (URL)
    The standard way to give the address of any resource on the Internet that is part of the World Wide Web (WWW). www.adult-hosting-companies.com is an example URL.

    Unique IP Address
    In many hosting plans, you share an IP address and you will be able to view your site through your domain name only. Obtaining a unique IP address (see IP Address) provides a one-to-one relationship between your domain name (www.yourname.com) and an IP address.

    Video Streaming
    The process of providing video data or content via a web page.

    Virtual Server
    A web server which shares its resources with multiple users. It’s another way of saying that multiple web sites share the resources of one server. If you do not need your own web server (i.e. your own server class computer), you will use a virtual server to host your web site.

    Article Written By Lee.

  • Foreign Search Engines

    Date: 2011.02.22 | Category: Promotion | Response: 0

    ‘Suchmaschine’ | ‘Moteurs de Recherche’ | ‘Motores de Busqueda’ ? Or, to you and I ‘Search Engines’.

    Well what if I told you there was a huge chunk of the market (again I know) that your missing out on because, frankly, you haven’t attempted to get into it?

    What is this wondrous market? Simple.. Foreign search engines.

    I would say that AT least 80% of my traffic comes from the search engines, Google, AltaVista, etc, etc however a large portion of this se traffic is from countries whose language even some of my translators don’t know.

    So, how do you get the foreign search engine traffic? again that’s simple, there are several ways to get it, you can:

    1) Submit to your favorite search engine and wait, and wait, and wait… or 2) You can submit to your favorite search engine then, instead of leaving the page, go to the foreign equivalent of that same search engine!

    Guess what, if you submit to Google in English then go to google.de the submit form asks you exactly the same information as your submission on the English form would do…so, ya don’t even have to speak German to submit to google.de, isn’t that handy?

    In my previous article a few weeks ago I mentioned what countries were top of the ranks for surfers in Europe, well, this week I want to run some figures past you again about which search engines ‘seem’ to be sending a decent amount of foreign traffic.

    So here goes, we have the top 6 search engine referrals for December 2001:

    http://www.crawler.de/

    http://www.lycos.de/

    http://www.infoseek.com/Home?pg=Home.html&sv=ES

    http://search.yahoo.co.jp

    http://www.excite.co.uk/

    http://www.infoseek.com/Home?pg=Home.html&sv=FR

    As you can see infoseek (which has an English version) sends me lots of foreign traffic although, in reality, this is only for English pages, don’t ask me why but I guess the Spanish and French surfers love surfing for porn in English..

    On a separate note, for those of you who are either to stubborn, lazy or, stupid to try submitting to the foreign search engines we will shortly be releasing a foreign search engine submission chart on European Webmasters which will tell you step by step what to put in each of the boxes on the submission form, so even you have no excuse!

    Of course, the foreign traffic is going to mean you will need to pay more attention to your sites, perhaps offering these surfers a site in their language to sign up to or, before sending them off to a dialer, trade these foreign surfers off for some ‘English speaking ones via the use of a toplist. Admittedly, I haven’t found sending them to a toplist productive myself however, you might get different results to me.

    Basically, if you start to get the traffic, hell, the chances are your getting foreign traffic now and don’t even know about it… USE IT!

    If you want to ask questions specific to the foreign market that’s what our forums on EW are there for, we would gladly spend all day everyday answering your foreign traffic questions however, as yet, very few US based webmasters are taking the initiative to investigate further this GREAT source of revenue so, I guess ill just have to go back to my foreign search engines and get a bigger chunk of the ever increasing foreign porn surfer for myself.

    Article written by Lee

  • The Curse Of The Broken Image

    Date: 2011.02.24 | Category: WebDesign | Response: 0

    At one time or another we have all done it, uploaded a new site only to find out that when we view the page in our browser one of the images are broken because we either didn’t link it properly or the filename wasn’t named correctly on our server.

    We may think that this is a bad thing however, recent experimentation on my part has found quite the opposite.

    We all search for new ways of getting the surfer to visit our sponsors in order to have them buy a membership and earn us a nice little slice of $$$ in the process but, what methods could we use that quite simply are overlooked?

    One such method is that of utilizing broken images, lets be honest here, no-one wants broken image son their site, it makes the site look unprofessional but, lets think about this, on a page full of banners and graphics all nested together neatly on an FPA (Full Page Ad) what’s more likely to grab the surfers attention, a completely loaded heavy bandwidth graphic or a single solitary broken image placed in a such a spot the surfer actually notices it?

    Makes you think doesn’t it. Our recent testing of this method has actually shown that our CTR (Click Through Ratio) rose slightly on a couple of sponsors we used this method on all of the sites in question had nice looking text and banners with corresponding thumbnails leading tot he full size image but, upon deliberately leaving an image off the server thus resulting in the ‘appearance’ of an erroneous broken graphic the spot where that image should have been was were a great deal of our click throughs came from.

    I am not saying you should immediately go and delete all graphics from you pages but, a single, well placed broken image on a free site can work wonders in getting traffic off your site and to your sponsors pay site tour which ultimately, is what we want to happen at the EARLIEST possible time.

    Article written by Lee

  • Obscenity – Put It To The Test

    Date: 2011.02.23 | Category: Writing | Response: 0

    Regardless of how long any of us have been an adult webmaster we all need to be
    aware of obscenity laws and, in particular how they affect our businesses
    whether we think a hardcore photoset is ‘obscene’ or not ultimately, if you get
    taken to court on obscenity charges the one thing you should be aware of is how
    the courts will decide whether the images you are using will be classified as
    obscene or not.

    Testing Obscenity – The Miller Test.

    The Miller test was developed in the 1973 court case of Miller vs. California
    and in comprises of three parts ALL of which MUST be satisfied on order for
    something to be deemed obscene by the courts. The Miller test is the ‘official’
    method used by the United States Supreme Court for determining whether an
    expression or a speech can be determined as obscene and, if deemed obscene, it
    is not protected under the First Amendment and is therefore prohibited by law.

    The Miller Test – Part One.

    Part one of The Miller Test states something may be obscene if ‘the average
    person, applying contemporary adult community standards, would find that the
    work, taken as a whole, appeals to the prurient interest’ In essence, this
    means that if the ‘average’ person on a jury or on the bench finds the work to
    be deemed obscene then, it is. However for the court to rule something as
    obscene it also has to be deemed obscene by the standards set in part two and
    part three below.

    The Miller Test – Part Two.

    Part two of The Miller Test states that something is potentially obscene is
    ‘the average person, applying contemporary adult community standards, would
    find that the work depicts or describes, in a patently offensive way, sexual
    conduct’. Basically this is saying that if the images or speech is something
    which is not practiced in a manner befitting your local community standards
    then again, it may be obscene. However, as with part one of The Miller Test for
    a court to find something obscene it needs to fall below the standards in part
    three below.

    The Miller Test – Part Three.

    Part three of The Miller Test states that something is potentially obscene if,
    ‘a reasonable person would find that the work, taken as a whole, lacks serious
    literary, artistic, political, or scientific value.’ This is pretty much where
    you could potentially come unstuck after all, everyone has different sexual
    tastes and because of this, just because something that may be widespread such
    as ‘bare backing’ (to use as an example) could potentially be considered as
    obscene if you happen to have a jury who are devout practicers of safe sex.

    The Miller Test – Overview.

    In essence The Miller Test is a useful guideline for webmasters when it comes
    to operating our sites and specifically, when it comes to choosing the types of
    content we utilize on them however, for the most part The Miller Test itself is
    outdated. Since the early 70’s when this test was devised there have been many
    sexual practices that were once deemed obscene that have become more a part of
    everyday life and accepted in to society as whole thus, what once would (or
    could) have been deemed obscene would no longer be in the same sense as
    something that may be deemed obscene today could be found not to be in 5 years
    time.

    Article written by Lee

  • SEO Pyramid Scheme

    Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

    I thought i would spend a little time to let you guys in on a little something i like to call the SEO Pyramid Scheme

    Basically, we all know the importance of targeting specific keywords and phrases however, this isn’t necessarily the easiest of things to do until now…

    Lets take a simple free site as our example, We know we have to have Meta Tags, Descriptions, Alt Texts and Body text on our site but how do we keep this all in within the theme of our site and, more importantly, how do we make sure we target as much of our niche traffic as needed? Actually the process itself is a simple one that has been around for many years however, very few people make good use of it.

    So we have our free site all ready and waiting to be optimized for the search engines the first thing we need to do is take a look at our sites content (read as images) and make a short mental description of them so for example, if we have a teen site the pictures may be of a ‘blonde sexy teen model wearing stockings’.

    That description is the basis for our keyword pyramid.

    We now have to construct our pyramid based on that brief description so we start o break it down word by word for example:

    Blonde
    Sexy
    Teen
    Model
    Stockings

    That is our primary layer in the pyramid already completed, not so hard really was it

    Now comes our second level in our SEO pyramid:

    Blonde Sexy
    Sexy Teen
    Teen Model
    Model Stockings

    As you can see from this we now have our secondary layer of the pyramid all worked out onto our tertiary layer:

    Blonde Sexy Teen
    Sexy Teen Model
    Teen Model Stockings

    Now we have our tertiary layer for our pyramid we can continue this for further layer like this:

    Blonde Sexy Teen Model
    Sexy Teen Model Stockings

    Again, we can break this down one more level like this:

    Blonde Sexy Teen Model Stockings

    We now have 5 layers to our pyramid.

    The next stage is to incorporate these layers into both your Meta Tags and, more importantly you body text.

    Take each layer in turn and, where possible include one line from each later into each portion of our HTML code from the Meta Tags, Alt Tags, Main Body Text, Hyperlink Text and, Image File Names.

    By working through each layer of this SEO pyramid at a time you will not only discover keyword rich phrases that you could otherwise be missing out on in the search engines but, you will give your sites a theme making your chances of being listed for the correct search terms even better.

    Article written by Le

  • Online Dating Programs – Working The Adult Angle

    Date: 2011.02.23 | Category: Sponsors | Response: 0

    As the industry starts to feel the effects over the coming months from the whole Visa situation the one thing that, at present seems to be true of the adult industry is that more and more webmaster/companies are looking to increase their revenues by utilizing mainstream sponsors on their sites. However in addition to this, the adult dating program appears to have been overlooked at least up until now.

    Online Dating Sites – The Options.

    There are actually a few good online personals sites available for adult webmasters to promote ranging from Love At First Click through the Advertising Revenue Service program to specific dating sites such as Match.com and Date.com. One thing is overwhelmingly consistent however regardless of which sponsor you use for your dating traffic, they all have a relatively low payout when compared to the ‘norm’ in adult sites with payouts ranging from $1 to $5 per signup.

    Marketing Dating Sites.

    So how should webmasters market dating sites in conjunction with their current streams of traffic, this is actually a lot easier than you may think for example, almost everyone has an exit link on their free sites, you could utilize this exit link to send traffic to a dating affiliate program in fact, you could also utilize a dating affiliate program on your exit consoles or even on TGP galleries instead of pay sites. The opportunities for you to make money by placing dating affiliate program banners on your web pages are virtually endless.

    Online Personals – Sales Techniques.

    When selling online dating sites there are, in addition to the abundant methods of generating the traffic, many different methods of generating your marketing speech to the surfers, you should ideally try a selection of methods on your sites to find out exactly which method works best for you. As an example of this, if you are using a dating program on a softcore site, you might want to try a hardcore approach to selling your dating sponsor in much the same way as you would sell a hardcore pay site except not as highly graphic. In comparison, if you have a TGP gallery you may like to tell your surfer that rather than looking at sex, they might actually be able to get sex for a change. The ways in which you can entice your surfers to your dating affiliate program are virtually limitless.

    Marketing Dating Sites – An Overview.

    Whether you are already using or are planning to use dating sites, the one thing you must do is ensure that you choose wisely not only the words for selling the site to your surfer but also the placement of the promotional material, a well placed text link can have a higher impact on your overall sales than a badly placed banner and well, the same is true in reverse, find out where you are missing out on opportunities to upsell your surfers to an online dating site.

    Article written by Lee

  • Pop Up Consoles Work – To A Point

    Date: 2011.02.24 | Category: Promotion | Response: 0

    As webmasters we are constantly thinking up new ways to generate sales to our sponsors however, the one medium to generating sales that has been and most likely will remain to be popular is the method of using consoles on our sites. Whether these are exit consoles, blur consoles or, on entry consoles one thing holds true, the more consoles you use, the more you annoy your surfer.

    Marketing Console Numbers.

    Through some research of my own i have noticed that a trend appears when the use of consoles on our sites takes effect this trend is that anything after the first console you use actually cuts your chances of making a sale in half, thus, the maximum amount of pop up consoles we should use on our sites, in my humble opinion should be two or three at the very most.

    Console Sales Figures.

    Okay lets take a look at some average (signups per month divided by days in the month) sales figures based on a three month period (sending roughly 10,000 hits per month).

    Average signups to sponsor (A) = 113
    Sales From Console (1) to sponsor (A) = 11
    Sales From Console (2) to sponsor (A) = 2

    The setup above uses pop up consoles in the following manner, on entering the site you get a Blur Console which hides itself behind the current page you are viewing, once you close the current page you see the blur console, once you close the blur console you see a smaller console, once you close the smaller console, the browser window closes altogether.

    Evaluating The Figures.

    From the above figures we can see an immediate pattern, namely that console (1) makes up roughly 10% of our total sales and also that console (2) makes up roughly 20% of console (1) sales. Putting these figures into practice across further consoles will show you that by utilizing any more than 3 consoles on your sites really does not amount to any significant raise in sales unless you send a higher amount of traffic to your sites in the first instance.

    Console Sales – Recap.

    We have now seen that from a steady flow of traffic over a monthly period we can influence the potency of specific consoles within our exit chains and, by analyzing the figures we get from these consoles we can almost certain figure out firstly, the correct (or comfortable) amount of consoles we use on our sites and secondly, that the more consoles we add to our sites, the lower the potential sales figures will be from each subsequent console.

    I will be the first person to admit that overall pop up consoles are an excellent marketing tool however, the figures above show that the more consoles we use, the less chance we have of making a sale further down the chain, use consoles wisely and they will benefit you however, abuse the use of pop up consoles on your sites and not only will be wasting bandwidth, youll be wasting a surfer too.

    Article written by Lee

  • Adding Images To Your Web Pages

    Date: 2011.02.21 | Category: WebDesign | Response: 0

    The Basics

    Adding Images To Your Web Pages – The Basics.

    So you have just got into the online adult business but don’t know your ass from your elbow, you have the simplistic stuff relating to HTML down but, you want to find out how you can start adding banners and images to your pages here is a quick guide to help you on your way.

    What Is An Image?

    The answer, is, believe it or not simple, An image is a picture on a page of your website. There are however, many way to display images on your site from the size of it to the overall effect you want the image to have on your HTML page and from borders around the image and many other things.

    However, I don’t want to blind you with information at the moment considering you need to actually know the basics of adding images before you can start using fancy styles and the likes.

    Adding A Basic Image.

    The HTML code to add an image on any HTML based page is a straight forward one however, before you can use this HTML tag you need to know where on your page you want the image to appear.

    Now that you have decided where you want your image to display you need to use the image tag, the HTML coding to place an image on your page should be IMG. Also, you will need to tell your page where you want the image to come from or, in other words, you need to tell it the source of the image you want to use the HTML tag to do this is SRC.

    For example, lets say you have an image called porn.gif (you need to include the extension in your SRC coding) you would display this image on your page using the following code:

    <IMG SRC=”porn.gif”>

    Simple huh?

    Well, actually, maybe not, for example, what do you put if the images you are linking to is NOT in the same location as the page you want it to appear on? That’s not a problem, all you need to do is use the FULL location of the image in your IMG HTML tag like this:

    <IMG SRC=”http://www.domain.com/images/porn.gif”>

    You should now be able to include images on your pages without any problems.

    Image Sizes.

    Ok we can now include an image on our pages but, what if we want to make this image fit the feel of the rest of our page / site, how do you manipulate the graphic to ‘look’ right?

    There are a number of ways images can be manipulated for example, if you want the image to be 100 pixels wide by 100 pixels high you can add the WIDTH and the HEIGHT tag to your HTML coding like this:

    <IMG SRC=”http://www.domain.com/images/porn.gif” WIDTH=”100″ HEIGHT=”100″>

    That will now resize your image into a square that is 100 pixels wide and high.

    Now we have the image on our page in the right size we require what else can we do with it? Read on..

    Borders + Colors.

    In addition to placing the image and resizing the image on our pages we can also add a border and, a border color to the mage to make it stand out if needed for example:

    <IMG SRC=”http://www.domain.com/images/porn.gif” WIDTH=”100″ HEIGHT=”100″ BORDER=”2″ BORDERCOLOR=”FF0000″>

    As you can see we have now added the two tags ‘BORDER’ and ‘BORDERCOLOR’. The first ‘BORDER’ tag tells your HTML what size of border you want around your image and, this can be any size you want to make the image stand out on your page. The second ‘BORDERCOLOR’ tag tells your HTML code what color you want the border to be again, this can be any color you like to match the rest of your sites pages.

    Linking An Image.

    In addition to resizing, adding borders and colors we can also link our image to a specific URL (the most common form of this is with banner advertising) and, if you want to link your image to a URL you would use the following coding:

    <A HREF=”http://www.sponsorsurl.com”><IMG SRC=”http://www.domain.com/images/porn.gif” BORDER=”2″ WIDTH=”100″ HEIGHT=”100″ BORDERCOLOR=”FF0000″>

    This will create an image that is 100×100 pixels in size, with a border size of 2 pixels in the color FF0000 that is linked to http://www.sponsorsurl.com

    Also, the order of the HTML tags we use is not important however, you should try to get used to arranging them in a certain way to make your work easier if it ever comes to editing your images.

    Hopefully this has been of use to you and you can now see that adding banners and images to your sites isn’t as daunting as you first thought.

    Article written by Lee.

  • Building Your Own Opt In Mailing List

    Date: 2011.02.21 | Category: Opt-in Mail | Response: 0

    Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.

    However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.

    One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.

    The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!

    The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!

    You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.

    Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.

    Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.

    Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.

    Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.

    Article written by Lee.

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