The Lost Traffic Source – Picture Posts

Date: 2011.02.24 | Category: Pic Posts | Response: 0

Back in the day, pic posts were all the rage, taking less time for webmasters to build for and, less time maintaining however, in recent times we seldom hear of these traffic sources as more and more webmasters turn to the TGP’s in an effort to get traffic ‘quantity’ over ‘quality’ my personal feelings are that the pic posts of the past will soon start to make a comeback.

The Basics.

So, we know the history behind the Pic Post but what about the dynamics? How exactly do they work? That’s easy, you take an image, give it a HTML page and add the recip to the PP (Pic Post) you are submitting the page / image too along with a banner leading to your site. At this time, it would be prudent to add that, if you will be submitting to PP’s on a regular basis, you might also like to add the url to your main domain on the image in the lower right or left hand corner.

One other thing to take into consideration when using PP’s is that softcore is often better. With the readily available hardcore content on TGP’s the chances are, that the surfer has decided to visit the PP because there is not as much widely available hardcore content.

Cost Balance.

In addition to the relatively minimal amount of work required to create pages for the PP’s there are several other factors that make them much better then TGP’s and Free Sites the main one is that bandwidth usage is relatively low for a start, not to mention the fact that you can knock out hundreds / thousands of PP pages a day compared to the tens / hundreds of TGP and Free Sites.

Also, when looking at cost, the one factor people often forget is the submission time and, unlike the TGP model of traffic the vast majority of PP’s will actually encourage or, in some instances, prefer automated submissions, this means that you can target hundreds of PP’s in less time than it takes to submit a TGP or Free Site.

Marketing Basics.

Of course, as with any type of site that we build as webmasters, the main reason that surfers will visit our sponsors is the marketing ‘spin’ we give them, this is where the use of Alt Tags and Text can become extremely useful, bearing in mind, the surfer can already see the ‘larger picture’ on your PP page by utilizing Alt Tags and other SEO methods you can actually entice the surfer to click through to your sponsor and, get some very good rankings in the search engines at the same time.

Housekeeping.

Now you have started to use Picture Posts, as with any form of traffic you need to ensure you keep ‘accurate’ records of who is and who isn’t accepting your pages along with details stats on the amount of traffic each PP sends you and, you ultimately send off to your sponsors site.

Adjust everything you can. trial and error plays a MAJOR part in using PP’s just because you use softcore images one day and get 1000 hits to the page you created, that doesn’t mean that by using hardcore images the next day you will receive more or, less traffic, also being niche specific, unlike with the TGP game can have its disadvantages, use images that appear at first glance, to be ‘generalized’ then, over time adjust your advertising methods to reflect the niche of surfer you are targeting.

In addition to keeping records of the pages you create for the picture posts, you should also be sure to keep a record of where else you have used them, just because you are using them for the PP’s specifically, this doesn’t mean that you can not interlink these pages together and get some traffic of your own to them, does it?

Hopefully this article has given you some more insight into the world of the Picture Post and, if you try an experiment with this little known source of quality traffic, I feel certain you will be pleasantly surprised with the results you see.

Article written by Lee

Payment Processors – Advice And Information

Date: 2011.02.24 | Category: Billing Solutions | Response: 0

For many, the first step in launching a successful pay site is to find a billing processor that can adequately and efficiently handle all levels of the membership payment process. The processor must also have the technical savvy to grow with your site.

One such payment processor, iBill, is currently the premier provider of such solutions worldwide. They handle the payments in real time and all of the back-end services that enable you to run your business.

Of course, there are many issues to consider when deciding on a payment processor apart from their commission rates on your sales, including the following:

How do they handle the billing itself? Is it processed in real time? If your customers do not have immediate access to your site, they may decide not to join.

How do they supply your account reports? You may want to know at 3 a.m. the number of members you have and how they are rebilling. iBill allows you to access detailed, real-time reporting 24 hours a day, so you know exactly who is a member of your site and, more importantly, what their username and passwords are. No one wants to find a member has posted a username and password on a trading site. If this occurs, iBill’s real-time reporting tools give you the ability to stop this immediately.

How comprehensive are the payment options? Do you want to use credit cards, or do dialers or check transactions suit you more? The best way to maximize sales is to accept a full array of payment options. The more options you offer your members, the better the chance you’ll keep them rebilling month after month.

How good is customer service? Does your payment processor offer access to live representatives 24 hours a day, 7 days a week? If so, you’ll resolve customer issues quickly and effectively, which reflects well on you and encourages loyalty from your members.

How good is the fraud protection? Internet fraud is a constant threat. Your payment processor should have state-of-the-art fraud protection systems to guarantee the integrity of every transaction.

Are there multilingual features for international members? Due to the global reach of the Internet, you must find solutions for foreign customers. Ideally, your payment processor’s website should be multilingual and easy to navigate in several key languages, such as German, Spanish, French, and Japanese.

Choosing the right payment processor is a long, arduous task that, if done right, will result in a long-lasting working relationship. In turn, your members will feel confident in your site and stay with it. We hope this article has given you insight into finding the right billing party for your membership or online store. If you need any further assistance please feel free to contact us directly using the form on our site (URL below).

Article provided by Internet Billing Company

Domain Name Extensions + SEO

Date: 2011.02.22 | Category: Search Engine Optimization, WebDesign | Response: 0

With a slew of new TLD (Top Level Domain) extensions being launched in the first quarter of 2004 in addition to the hundreds already available how many of us actually take time to consider that when we register a .com, .net or, .org domain how will these sites help or hinder us with our search engine work? This is what we will take a closer look at in this article.

Domain Name Extensions – What Are They?

First of all, before we look at how the extensions of our domain names can assist us in running our search engine optimization methods we need to understand what the TLD’s themselves are actually for. Domain name extensions are essentially a way to recognize specific locales via the usage of domain names so for example, the domain name extension .com were primarily set up as commercial domain names however, with the commercial use of this extension it has also become, without a doubt the most popular extension for individuals or companies registering new domain names. In addition to the TLD extensions there are also a selection of domains extensions ranging from industry specific extensions such as .aero to country specific extensions such as .co.uk.

Domain Name Extensions And Search Engines.

Now we understand what the domain name extensions were put in place for we can now start to look at how they may benefit us in terms of SEO (search engine optimization) for example, head across to http://www.google.com and do a search on something such as ‘penis pills’ you can see from the results shown (01/01/04) that the first 10 results are evenly spread across a range of domain name extensions ranging from .com to .net and also some smaller .go.ro domain extensions. This would lead us to assume that at the current time, Google specifically is not paying to much attention to the extensions of the domain names we are using however, given the recent updates of the last month or two across Google this has also cleaned up a lot of the results that were present 2 months prior to this search in which the .biz extension was highly populated in the rankings.

Domain Name Extension Abuse + Spam.

With this slew of new domain name extensions being launched what seems like yearly this also opens up a whole lot of new problems for the webmaster primarily that of the domain name spam. Because domain names can be registered for as little as $5 per year many webmasters have taken to purchasing them, using them to spam the search engines and then, once the search engines discover the spam and remove the offending domains, the webmaster then moves on to new domains in effect, making domain names a disposable commodity to them. Whilst this method will certainly garner traffic for the search engine spammer it will also in turn mean that the traffic that honest webmasters receive from the search engines will be lower.

Domain Name Extensions And Optimization.

Hopefully this brief article has given you a little insight into how domain name extensions can both benefit and also detriment your business, by choosing your domain name extensions carefully and, making sure you do your best not to spam the search engines you can make some serious income from pure search engine traffic however, once you start to buy domain names with lesser known extensions to purely spam the search engines you are not only wasting your own money but, are also potentially wasting other hard working webmasters money too.

Article written by Lee

Cascading Billing – Using Multiple Payment Processors For More Profit

Date: 2011.02.21 | Category: Billing Solutions | Response: 0

‘Cascading Billing’ has been somewhat of a buzz word of late in the online industry however, there seems to be some confusion as to what this billing process actually involves or even does other than ‘process payments’ this is what we will take a look at in this brief article.

Cascading Billing – The Basics.

Simply put, Cascading Billing is a method to enable your surfers to buy membership to your site or, products utilizing multiple third party credit card processors and, other payment options. The process used, as its name suggests, is that of a ‘cascading’ feature meaning that, if you have multiple processors set up on your site and a surfers credit card is declined on your primary processor, the details will then be passed onto a secondary credit card processor where, they will either be accepted or declined and, if declined, the details can then be passed onto yet another credit card processor or, some alternate payment solution.

Cascading Billing – The Benefits.

From the initial reaction this new payment process has received in the online community it would appear that this new solution actually does work and, work well. Many companies who are adopting the ‘Cascading Billing’ process are reporting an increase in sales, some reporting upto a 20% increase over the normal procedures they used. This increase in sales also enables affiliate programs to pass the new found benefits onto the webmasters themselves through raised payouts and better sign-up ratios.

Cascading Billing – The Options.

As with any type of online payment processor or, payment system, you need to evaluate what your individual needs are and, using a cascading billing program is no different. With many solutions currently available and in development stages the choices for webmasters and program owners are growing and growing.

However, that said, first and foremost you need to choose which processors or, billing solutions you will use to begin your cascading billing. In an ideal world, you should choose two of the more reputable third party payment processors as your primary and secondary processor in addition to a tertiary payment option or, perhaps even a custom dialer solution. Generally speaking, this will give you the best way to monetize your own and, your webmasters traffic.

Cascading Payment Solutions – Overview.

When all is said and done, cascading billing offers webmasters and online e-business owners ample opportunity to increase their profits through minimal outlay either by renting the scripting that will allow you to utilize the cascading billing option (costs from $300 a month) or, having such a solution custom coded which, you can have done from as little as US$5000. Either way i am certain we will start to see many more of the top online companies offering this type of payment solution in the near future and, with some of the larger online companies already adopting this method, it is sure to start happening soon.

Article written by Lee

Moving To A New Hosting Company

Date: 2011.02.23 | Category: Hosting | Response: 0

Moving to a new hosting provider does not have to be a frustrating task if done properly.

Adult webmasters usually have to upgrade their hosting services once their respective Web sites become popular, usually because their current host cannot provide an effective level of scalability or technical support or, perhaps even the cost of bandwidth becomes to high.

In order to transfer service efficiently, in the event that it becomes necessary, webmasters should ensure that all their content, including Web pages, databases and scripts, are properly archived.

You should always back up your data at regular intervals in case of unexpected data loss or hardware failure. Ensure that all data is archived recursively. This will ensure that all your data is archived and compressed in its original directories, which is very important if you want to retain the full working integrity of your Web sites.
You may also find that your new hosting company may be able to transfer the files directly from your old server to the new one you are getting with them, ask before hand if this is something that they can do for you as it is generally a lot quicker for them to do it than for you to upload the files yourself for instance, Web Air will do this work for you.

Once you have recursively archived your site, make arrangements to purchase your new hosting services. Make sure that any new solution you select includes basic services that approximate and excel the service that you where obtaining with your previous hosting provider. It makes no sense to replace your present hosting service with another Web hosting solution that equally cannot fulfill your technical or financial requirements.

The best resource to use to find a better hosting firm specific to the adult hosting industry is Adult Hosting Companies, the largest adult Web hosting resource directory with currently over 250 hosts listed.

Once your new solution is activated, upload your archived Web pages, database and scripts to the new host. You will be allocated an IP number from the new hosting company. Take time to debug and test the new site from the individual IP number, not forgetting things like your cgi scripts may need altering.

Once your site is entirely debugged and you verify that all site functionality is operative, then transfer your domain name service (DNS) servers over from your old server to your new server.

During this DNS transition period, which is referred to as the “propagation period,” your Web site will be resolved by both your new and old host, as the new DNS information about your Web site filters through the Internet globally. It typically takes about 10 days for the transfer to fully propagate around the Internet; so keep your old site running in case you get visitors whose ISP’s have cached your site on the old server.

It is important however that you retain both your old and new hosting services during your propagation period of 10 days. You will need to check your e-mail from both hosting providers since different regions of the Internet will remit e-mail to your original host while other regions will remit mail to the new server during this time.

Once a week or two have elapsed, cancel the account with the previous hosting company. Only cancel your old account when e-mail stops arriving from your old hosting provider.

If you follow these steps carefully, then your host change should be easy and stress free.

Article written by Lee

Time Management – Organizing Your Content Purchases

Date: 2011.02.24 | Category: Content | Response: 0

From time to time it is inevitable that as adult webmasters there will be two things that will happen:

1) You will buy some licensed content.

2) You will use this content for a gallery.

However, unless your content is organized you can end up spending to much time to make a 10 pic gallery page. This article is going to offer you some sound advice on how to organize your content from the second you take delivery of it which, will save you a lot of time long term.

So we have taken delivery of our adult content either by download or, on cdrom what next, we could just file it away on cdrom but, by taking a little extra time to organize your content from the start you will end up not only building sites MUCH quicker but also saving time all round.

Here are some helpful hints to get you on the way to content organization.

1) Unzip all your content sets and, if applicable, separate them into model and niche sets.

2) Create folders for each model and, each set of 10 images within the main model sets.

3) Rename all your images in the 10 pic sets starting from pic1.jpg through to pic10.jpg.

4) Crop, compress and thumbnail each image within each set of 10 that you have.

5) create a html page that calls your thumbnails and main pics using relative urls i.e. /set1/gallery1/image1.jpg for the larger image and /set1/gallery1/thumb1.jpg for the thumbnail image.

6) Inside each of your 10 pic/thumbnail folders place this HTML page you have just created.

7) Burn each of the gallery folders to cdrom.

Lets now look at what an hour spent has enabled us to do.

Instant Galleries.

Say we want to build a 10 pic gallery to add into a free site or an AVS site that we are building, we know we have all the galleries already made, its just a case of finding the correct gallery and uploading it to our server.

Image Swapping.

What happens if we need to swap an image from one of our pages to a more appropriate one for the niche we are marketing to, simple, you go to the image set you want, look for the image name and simply change the image without having to upload it as, you will now know the EXACT location on your server of the image you are changing to e.g., /set6/gallery8/image9.jpg would change to set24/gallery2/image2.jpg.

There are of course other ways this can benefit you for example, you can plug in your galleries to any site you own if you have them all uploaded to a central content location domain.

The benefits of organizing your content from the instant you take delivery are endless, the above is just a sample of how I have successfully saved time and effort by becoming more organized, the only limitations you have with your organizational skills are those that you impose on yourself.

Article written by Lee

Now They Signed Up – Learn How To Keep Them

Date: 2011.02.22 | Category: General | Response: 0

Member retention is going to have a large effect on the adult industry over the next few months, with Visa chargeback rates being lowered and, many affiliate programs lowering their payout model something has to give and, hopefully, the thing that does give will be that affiliate programs start to realize that once they have your surfer, it becomes their responsibility to make that member retain.

With that in mind this article will look at a few things that we have been doing on some of our paysites for the last few months and, instead of having to provide an excess of plug in content we have started updating our sites regularly within the niche confines of what our members are actually looking for, also, despite this increase in content, we have started doing something unique so far as member retention goes – actually communicating with the member directly.

Communication Pays.

Actually spending the time to listen to what your members want can be beneficial on many levels for example, how many of the big sponsors offer the member a chance to become involved in a ‘community’ inside their paysites, i can only think of 3 paysites that i have personally visited that do this.

Often, offering your members a way to communicate to YOU what they want inside the site can, and usually will increase the value of their membership to you in the long run. offer your members weekly polls, offer them incentives to keep an active membership, perhaps some kind of loyalty program, in addition to a method of your paysite members being able to communicate to each other inside your site.

Content Updates.

We all know that paysites need to update however, how many paysite owners spend the time to ask their member what they are looking for? As mention in the previous section, offer your members polls on the next updates you will be doing, ask them what sections of the site need improving and, more importantly, ask them if they are happy with how your site looks and feels overall.

Renewal Time.

So you have managed to keep hold of your paysite member for a few days without them canceling and, their trial period is ending what now? Well, more often than not, communicating to the member that they are about to get rebilled can have a positive effect, send them an email prior to the rebill informing them of what your next set of updates will be, let them know they are a valued member of the site and, more importantly than this, that you are there to help them and listen to their suggestions. This is also an ideal time to remind them of why they joined your site in the first place, you have a lot of exclusive content that, simply put, no other paysite can offer them, you listen to their feedback and, again, value their feedback, all of these things will ensure that your member base retains well over the trial period.

Second Month Renewals.

So you have managed to keep your member for a month, and, again they are due a rebill, as with the first rebill you gave them, re-iterate the points of your site and, tell them what has changed over the past month, give them some sales speak about how your site is doing and, more importantly, what you have coming next month, by communicating these updates to your members a day or so before they have to renew, you should, in all honesty, keep their interest in your paysite and, more importantly, make more money from your members.

So Your Member Cancels.

Okay, so perhaps you managed to rebill your member for a few month or, perhaps they left after the trial period, what now? Simple, send them a follow up email, find out the reasons they cancelled their membership to your site and, see if you can offer them an alternative to stay, perhaps a reduced cost membership or, maybe even an alternative site altogether, if they entered your teen pay site and, were looking for amateur teen pics, even though you know you don’t have them yet, you will probably know of a site that does, tell this cancelled membership about this site and, get them to try it out, if you can match what the surfer is looking for to a site you own then you have a second chance at keeping their membership and, making money.

Retention Overview.

When all is said and done the one thing that is apparent so far as pay sites go is that a lot of them do not communicate with their members and build the sites they operate around what their members are looking for, we can all say we actually do this constantly but, how many of us really, hand on heart, can prove that they ask, listen and, more importantly, implement the feedback from their members base?

Article written by Lee

Adult Search Engine Optimization

Date: 2011.02.21 | Category: Promotion, Search Engine Optimization | Response: 0

Gone are the days when adult webmasters could Spam the search engines and get highly trafficked sites within a month of the search engines updating many of the search engines caught onto the adult industry very early on and started changing the way in which they indexed sites they went from meta tag optimized listings to theme indexing to almost every type of search engine optimization method in between.

Search Engine Optimization Techniques.

It would seem with the changing times of search engine optimization that there is no longer a single solitary way to get your adult sites listed highly in the search engines but rather a mixture of different adult seo methods being used on a single site ranging from increasing your pagerank, including relevant meta tags and page content to standard adult search engine optimization methods such as getting other popular websites linking to yours but with this comes a new challenge of its own webmasters need to get back to the basics to figure out what worked then and, what will work now so far as adult search engine optimization goes.

Adult Search Engine Optimization Companies.

There are many companies currently online that can offer adult webmasters their search engine optimization services however, how do you choose an SEO company that will not only work for you but, is cost effective for your needs, the simple answer is to ask around, there are sites online presently that offer monthly memberships to gain access to their adult seo techniques in the form of articles and tutorials just as their are sites that offer no information whatsoever or, information that, while it worked three years ago, it no longer works in today’s adult seo marketplace. You need to ask for advice from customers who have used adult optimization companies in the past and see how their results improved as well as making sure that what you are actually purchasing is a service that doesn’t just guarantee you improved site rankings but actually guarantees you will see a profit from the money you spent on the optimization services.

Adult SEO Breakdown.

Adult search engine optimization companies have only really become apparent in the adult industry over the last 6-12 months however, many well known and respected webmasters have been working on optimizing their adult sites for years and, whilst doing so, they have also achieved a vast knowledge base on how to optimize your adult sites for the search engines, again, ask around on the message forums to find the solution that will best suit your needs and budget and you wont go far wrong, the adult search engine optimization business model is one that in all actuality should change on a regular basis however, as mentioned above some companies are still using the same optimization methods they used three or four years ago, make sure you do your background checks before parting with any money and, most importantly, use the search engines to find their sites in search terms where, if they were any good at all, they would already have first page listings.

Article written by Lee.

Gay Online Dating – Offering Your Surfers An Alternative

Date: 2011.02.22 | Category: General | Response: 0

Whilst adult websites remain the most highly concentrated method of making money for affiliate programs we have slowly started to see a trend over the past few months of affiliate programs adding a new kind of site to their regular lineup, online dating sites however, as webmasters working in the adult industry how can we successfully market these sites on our existing traffic base? This is what we are going to look at in this article.

Gay Online Dating – Some Facts And Figures.

As mentioned above many affiliate programs now offer some form of online dating site whether it is for gay men and women or for their straight counterparts there is very little mentioned about the target audience these types of site attract so, with that said lets look at some figures from a recent Nielsen report in respect of online dating sites.

The online dating market is expected to grow to become an estimated $642 Million dollar industry by 2008.

On average, a user on a dating site will spend 1hour 45 minutes on the dating network itself.

The highest ranked age group (27.64%) for online dating sites is between the ages of 35 and 44 years old.

Men are more likely to a) Browse online dating profiles, b) Post a profile on a dating site, c) Respond to a dating profile and, d) Pay for access to a dating site than women.

So what does this mean for us marketing our sites to gay men and women well, straight off the bat you can see that there is going to be a considerable boom in the online dating world and, with that boom will come a rather satisfying chunk of change also, the age group that spends most time on a dating site as mentioned above is also within the demographical group for the ages of gay online surfers. In addition, males as mentioned, are also more likely to respond to, post, browse or, more importantly here, pay for access to an online dating site making this an ideal opportunity for those of us who actively promote a gay site lineup to start supplementing our income by offering our surfers access to dating sites too.

Gay Adult Dating – Affiliate Programs.

So now we have the figures where do we go to find a gay adult dating affiliate program? Well, there are a couple of options for us, there is the highly recognized outpersonals.com as well as the gay.com dating area however, surprisingly enough, the more ‘mainstream’ dating sites such as date.com, match.com and even adultfriendfinder.com all have sections within their sites for gay men and women as well as gay specific tour pages and promotional materials.

Gay Online Dating – Where To Market Our Sponsor.

As with any type of new affiliate program the best way to start marketing them is to place a link on a less prominent page of your site so as to not send your high converting traffic off to a sponsor that may not work for you however, if you have a good network of sites then you might like to try adding your newly found dating affiliate program on your sites ‘exit’ links or even create a TGP gallery specifically for your dating sponsor utilizing softcore content. Also, one thing that I have personally found is that using text links always garners more clicks thru to the dating site than a regular button or banner so again, this may be something you would like to try. In essence though, first test your gay dating sponsor on a minimal traffic source to see what effect it has on your overall site then, once you have ran a test period you can adjust your marketing efforts appropriately.

Gay Adult Dating – Recap.

As we have seen above the marketplace for online dating is going to grow to a multimillion dollar industry and, whilst we already know that gay surfers are more affluent and willing to spend money if we can match our sponsors to the type of site they are looking for, why not also offer them an alternative to porn? Many webmasters often overlook the basic principles of marketing that is to say, don’t just give a potential buyer one option but rather, give them several options, by utilizing dating affiliate programs on our sites we are not only giving the surfer an option but, are also giving us a potential opportunity to make more money.

Article written by Le

Everything You Need To Know About Meta Tags And More!

Date: 2011.02.22 | Category: Search Engine Optimization, WebDesign | Response: 0

Everything You Need To Know About Meta Tags And More!

There’s a plethora of different META Tags that you can make use of on your site. Because there are so many, it’s impossible for me to cover all of them in this article. However, I will describe the most common ones. But let’s start from the beginning, shall we?

What Are META Tags?

META tags are similar to standard HTML tags. However, there is one big difference: You have to insert all META tags between the <head> </head> tags on your page(s). META tags are used primarily to include information about a document. The META tags will be invisible to your site’s visitors, but will be seen by browsers and search engines.

For The Search Engines.

Several of the major search engines make use of the META Keyword tag, and virtually all of them make use of the Description tag. These tags help the search engine spider determine the content of your web site so that it can be indexed properly.

This is what they look like:

<META name=”keywords” content=”Webmaster Resource Site”>
<META name=”description” content=”Online Webmaster Resource Site”>

You can also instruct the search engine robot/spider how to index your site using the robots META Tag. This is what it looks like:

<META name=”robots” content=”noindex,nofollow”>

What the tag above does is tell the spider not to index the page that it appears on, and not to follow the links on that page. Here’s a complete list of attributes for the robots tag:

index – the default, the page is added to the search engine database

noindex – the page is not added to the search engine database

nofollow – the spider doesn’t follow the links on that page

none – same as “noindex, no follow”

To use any of these attributes simply replace the “noindex,nofollow” text in the example above with whatever you want to use. If you need to use more than one attribute, separate them with a comma.

Client Pull.

Have you ever seen a page that automatically refreshes to another URL after a few seconds? Did you ever wondered how it was done? I’ll tell you. The page made use of one of the http-equiv META Tags to automatically “pull” you to a different page after a few seconds. Here’s what the code looks like:

<META http-equiv=”refresh” content=”1; url=newpage.htm”>

The value of content denotes how many seconds will pass before the new page is called for. If you want it to happen as soon as a person hits that page, then set the value to “0”.

Prevent Caching.

If you want to prevent a page being saved in your visitor’s cache you can do so by inserting the following three tags:

<META HTTP-EQUIV=”expires” CONTENT=”0″>
<META HTTP-EQUIV=”Pragma” CONTENT=”no-cache”>
<META HTTP-EQUIV=”Cache-Control” CONTENT=”no-cache”>

Why would you want a page not to be cached? If your site is updated frequently and you always want your visitors to see the newest content/changes, or if you want to ensure that a new banner is loaded each time from your server when a page is accessed, you’ll want to use the tags above.

A quick note here on banner caching: In addition to using the tags above, you’ll want to append random numbers at the end of the tag calling the image.

Rating Your Content.

By using the rating META tag on your site, you can specify the appropriateness of your web site for kids. The tag looks like this:

<META name=”rating” content=”general”>
In addition to the general rating, you can use three others. They are:

mature

restricted

14 years

Misc. Tags

Below I’ve listed several other popular tags that you may have seen around the web.

The generator META tag is used to specify what program was used to create your web site. Many HTML editing tools automatically insert this so that a company can gauge their market penetration. The tag looks like this:

<META name=”generator” content=”program name and version”>

The author tag is used to identify the author of a page. Simply replace “author’s name” with your name or email address.

<META name=”author” content=”author’s name”>
The copyright tag identifies the individual or company that holds the copyright to a particular page. This is what it looks like:

<META name=”copyright” content=”This page and all its contents are copyright 2003 by Lee Windsor. All Rights Reserved.”>

I hope this article gave you some insight into the usage of Meta Tags and how they can benefit your day to day business.

Article written by Lee