• Converting Chinese Adult Traffic – The Niche Paysites That Work

    Date: 2011.02.21 | Category: Traffic | Response: 0

    Converting Chinese Adult Traffic – The Niche Paysites That Work.

    To date we have looked at most of the types of country specific traffic available to webmasters every day and, more importantly, which niches they convert on. In this article we will finish up our look at the foreign traffic and how profitable it can be with the final main country on the net – China.

    Chinese Adult Surfers – Quick Analysis.

    As with Japanese traffic, most webmasters seem to think that Chinese speaking adult surfers are pretty worthless when it comes to buying porn memberships and this is true – If you do not know what niches to offer your Chinese surfers that said, we found some interesting results given the three (3) month test we had on our Chinese traffic and, the results we observed might just make you change your mind about sending the Chinese surfers you get to your sites off to traffic trades.

    Chinese Porn Surfers – The Niches.

    Because we knew relatively little about the Chinese traffic we had on our sites we decided that, rather send it to a specific language hub site we would send it to our main hub page and, allow the Chinese surfers to filter themselves through to the sites that interested them on their own, to our surprise, only 40% of the traffic we knew was Chinese chose to filter itself to a Chinese specific language hub site, the remainder, choosing to go through our main English hub site.

    Fetish.

    Across all of the niches we offered the surfers, the Fetish niche was the one that converted most consistently month after month and, more than converted, actually retained members once they had signed up to the paysites.

    Gay.

    Unlike the traffic we had that was Japanese a lot of the Chinese traffic that hit our site decided to visit the Gay niche paysites we had to offer them and, there was less than 10% difference between the Fetish and Gay signups we observed month after month. Quite a difference when compared to surfers from Japan and, a pleasant one at that.

    Amateur.

    Specifically teen amateur niche sites or, at least sites that had amateur looking teen modes on the tours also did well on our Chinese traffic however, the conversion ratios for the recurring programs didn’t do as well as what we had expected with most memberships being cancelled within 2 months. Non the less, the Chinese surfers did join and most of them re-billed in excess of 1 month before leaving the site.

    Teen.

    As mentioned above, it would appear that Chinese porn surfers are looking for teen niches again though, the teen paysites we used featured amateur looking teens prominently on the pages so whether this was a choice on the surfers part to join the teen sites or, because we only offered amateur looking teen paysites isn’t known.

    Asian.

    Unlike Japanese surfers, Chinese surfers also joined the Asian niches that were offered up to them and, surprisingly enough, we noticed more signups to English Asian sites than localized Chinese pay sites.

    Chinese Adult Surfers – The Results.

    Overall we were very impressed with how the Chinese traffic we had flowing through our sites both acted and, converted on the sites that we offered them to join, especially since the Japanese traffic we had didn’t seem to like the gay niche sites yet Chinese traffic worked wonderfully on exactly the same gay niche pay sites.

    Across the board I think a revisit of Chinese traffic is needed with more options on our part when it comes to the teen and amateur niches especially just to see if the results we experienced thus far were unique or, are truly indicative of how the Chinese surfer navigates and joins pay sites.

    Article written by Lee

  • Filtering Adult Traffic For More Sales

    Date: 2011.02.22 | Category: Traffic | Response: 0

    When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.

    Unfortunately, this is often not true.

    One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.

    taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.

    That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.

    One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.

    Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.

    Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.

    This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.

    Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.

    In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.

    Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.

    Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.

    Article written by Lee

  • Niche Marketing – What Is A Niche?

    Date: 2011.02.23 | Category: Promotion | Response: 0

    The first step as webmasters we must take to become successful is to discover what our niche specialty is however, many webmasters still do not realize exactly what a niche is.

    In fact, from the webmasters I have spoken to it would seem that a ‘niche’ is just another word for the main topics of pornography, Teen, Asian, Fetish, Gay, Straight, the list goes on and, whilst this list is never ending they are all niches in themselves however, you need to look beyond the top level niche and start to develop a feel, a stance of your own as to what niche you will work on for example, Asian Midgets, you probably cant get more niche than that in this day and age however, realistically, the chances of you a) being able to find the content for this niche and b) Being able to find a sponsor are remarkably thin.

    That said, if you can find a niche that you like personally, whether that be she-male, midgets, straight or, gay, this will give you a solid foundation to market your sites on especially if you build on your already vast knowledge of what turns you on.

    Now, onto breaking down the niche you are comfortable working in..

    Lets say for arguments sake that you have chosen to concentrate on the ‘Gay’ market,, within this market (as with any other) there is a remarkable amount of ‘sub-niches’ and, these are what you need to build your business around whether you want to or not, the ‘sub-niches’ of any given adult market is where the $$$ can be earned.

    Now using the gay market as an example the first few niches that come to mind are:

    Twink’s – Young looking hairless 18 – 20 year olds.
    Bear’s – Hairy men over the age of 20.
    Hunk’s – Muscular looking guys in the age group of 20 – 30 .
    Straight Guys – Yes, that’s right, gay men get off on looking at straight guys.

    As you can see from the above four examples we can now start targeting our market audience a lot better.

    The next thing we need to do now that we have found the niche and the sub-niche we will be working is to look for a sponsor that complements the niche of our choice, this is the hard part. Many webmasters will go directly to the highest paying sponsor and throw links up to their ‘sub-niche’ pay site not even looking at the sites tour or members area. This is a huge mistake, the first thing you NEED to do is to look over the sponsors paysites and, more importantly, the sponsors site tour AND members area. What point is there sending your surfers who are after Twink’s if, your sponsors tour has images of a load of guys over the Twink age bracket?

    From this point on and, after you have chosen a suitable tour to send your traffic to you need to build up a flow of ‘niche’ traffic the chances are, if you submit your TGP gallery to an ‘all gay’ TGP that you will receive a substantial amount of unfiltered traffic making your hard work in choosing your sponsors tour worthless.

    So how do you choose a traffic source that is right for you? Simple, you need to experiment, start of with your niche TGP’s, Top Lists, Links Lists etc and see what happens, how much traffic are you being sent from your chosen traffic source and, more importantly, how much of this traffic is actually clicking through to your sponsors tour. Once you can get an idea of what traffic you are being sent from what traffic source you have won more than half of the battle already.

    Record EVERY possible detail about your traffic sources that you can, how much traffic they send a day, how many visits your sponsor gets, how many sales you made, what content you were using etc, etc.

    Once you have a working list of data to use you can start to abuse and filter your traffic like you would have not thought imaginable, if one of your sponsors has a higher payout on Bear traffic, then you instantly know what traffic source gives you traffic for that niche and, you can utilize that information to your benefit.

    The most important thing to remember however when marketing a niche is that you need to have patience, you need to use a process of trial and error and, more importantly, you need to experiment, just because TGP A sends you 100,000 hits of Twink traffic one day, it doesn’t mean you will get the same quantity of niche traffic the next.

    Article written by Le

  • Cleaning Up The Myths On Scrubbing

    Date: 2011.02.21 | Category: Billing Solutions | Response: 0

    Time and time again on message boards I see the same old topics regarding scrubbing usually preceded by some company being accused of scrubbing their webmasters surfers to much and the webmasters sales being lower because of the sponsor ‘scrubbing’ their surfers however, the reality of this is, it isn’t the sponsors who control how much or how little the surfers credit card transactions are ‘scrubbed’.

    The E-Commerce Dilemma.

    Irrespective of whether you are an online bookmaker, bakery or adult pay site owner the fact of the matter remains that only credit card fraud is on the increase and, in addition to the rise of online credit card fraud the methods in which the perpetrators of these crimes carry them out is also changing often combating the methods put in place by the online transaction processors to stop this happening luckily however, this is where ‘scrubbing’ comes into effect.

    So What Is Scrubbing?

    Scrubbing is a method used by the credit card processor that the companies who’s site you are sending a surfer to uses. Scrubbing is in effect, a method of calculating the probability that any single transaction (or group of transactions) could be fraudulent. That is to say, is being carried out by someone other than the true owner of the credit or debit card.

    Scrubbing is probably the single most useful tool provided to our sponsors by the credit card processors to ensure that every transaction that gets sent to them is credible and, once the transaction is allowed (or not) a part of the information contained with the transaction is sent to a central database to help other clients of that processor guard against receiving unlawful transaction purchases.

    How Does Scrubbing Affect Me?

    As a webmaster, believe it or not, scrubbing is actually a good thing for you. You know that each transaction processed is first of all a legitimate one and, secondly, you know that the sponsor who you are using is not going to go bankrupt due to excessive illegal transaction. This means that the sponsor can improve the services they offer YOU as a webmaster to assist you in making more money.

    In essence, the scrubbing of credit card transactions at a sponsors level increases the amount of money you make long term not only with that individual sponsor but, with every other sponsors who uses the same transaction processor.

    Article written by Lee.

  • Cascading Style Sheet Basics

    Date: 2011.02.21 | Category: WebDesign | Response: 0

    CSS (Cascading Style Sheets) have been around for a while now, and act as a complement to plain old HTML files.

    Style sheets allow a developer to separate HTML code from formatting rules and styles. It seems like many HTML beginners’ under-estimate the power and flexibility of the style sheet. In this article, I’m going to describe what cascading style sheets are, their benefits, and two ways to implement them.

    Cascading What’s?

    They’re what chalk is to cheese, what ice-cream is to Jell-O they complement HTML and allow us to define the style (look and feel) for our entire site in just one file!

    They get their name from the fact that each different style declaration can be “cascaded” under the one above it, forming a parent-child relationship between the styles.

    They were quickly standardized, and both Internet Explorer and Netscape built their latest browser releases to match the CSS standard (or, to match it as closely as they could).

    So, you’re still wondering what a style sheet is? A style sheet is a free-flowing document that can either be referenced by, or included into a HTML document (Kind of like using SSI to call a file but not, if that makes sense). Style sheets use blocks of formatted code to define styles for existing HTML elements, or new styles, called ‘classes’.

    Style sheets can be used to change the height of some text, to change the background color of a page, to set the default border color of a table the list goes on and on. Put simply though, style sheets are used to set the formatting, color scheme and style of an HTML page.

    Style sheets should really be used instead of the standard , < b >, < i > and < u > tags because:

    One style sheet can be referenced from many pages, meaning that each file is kept to a minimum size and only requires only extra line to load the external style sheet file

    If you ever need to change any part of your sites look/feel, it can be done quickly and only needs to be done in one place: the style sheet and furthermore, it is done globally.

    With cascading style sheets, there are many page attributes that simply cannot be set without them: individual tags can have different background colors, borders, indents, shadows, etc.

    Style sheets can either be inline (included as part of a HTML document), or, referenced externally (Contained in a separate file and referenced from the HTML document). Inline style sheets are contained wholly within a HTML document and will only change the look and layout of that HTML file.

    Open your favorite text editor and enter the following code. Save the file as styles.html and open it in your browser:

    Cascading Style Sheet Example.

    h1
    {
    color: #636594;
    font-family: Verdana;
    size: 18pt;
    }

    This is one big H1 tag!

    When you fire up your browser, you should see the text “This is one big H1 tag!” in a large, blue Verdana font face.

    Let’s step through the style code step by step. Firstly, we have a pretty standard HTML header. The page starts with the tag followed by the tag. Next, we use a standard tag to set the title of the page we are working with.

    Notice, though, that before the tag is closed, we have our tag, its contents, and then the closing tag.

    h1
    {
    color: #636594;
    font-family: Verdana;
    size: 18pt;
    }

    When you add the style sheet code inline (as part of the HTML document), it must be bound by and tags respectively. Our example is working with the tag. We are changing three attributes of the ’s style: the text color (color), the font that any tags on the page will be displayed in (font-family), and lastly, the size of the font (size).

    The code between the { and } are known as the attributes. Our sample code has three. Try changing the hexadecimal value of the color attribute to #A00808 and then save and refresh the page. You should see the same text, just colored red instead of blue.

    An Example Of An External Style Sheet.

    External style sheets are similar to internal style sheets, however, they are stripped of the and tags, and need to be referenced from another HTML file to be used.

    Create a new file called “whatever.css” and enter the following code into it:

    h1
    {
    color: #a00808;
    font-family: Verdana;
    size: 18pt
    }

    Next, create a HTML file and name it test.html. Enter the following code into test.html:

    External Style Sheet Reference Example.

    This is one big H1 tag!

    As mentioned above, you can see that the actual code in whatever.css is exactly the same as it was in the inline example. In our HTML file, we simply place a tag in the section of our page. The rel=”stylesheet” attribute tells the browser that the link to the external file is a style sheet. The type=”text/css” attribute tells the browser that whatever.css is a text file containing CSS (cascading style sheet) declarations. Lastly, the href=”whatever.css” attribute tells the browser that the actual file we want to load is whatever.css.

    Conclusion.

    Well, there you have it, a quick look at style sheets and how to implement both an inline and external version. Checkout the links below if you’ve never worked with cascading style sheets before. You will be surprised at some of the things you can do with them!

    Article written by Lee.

  • Redirecting Questionable Adult Traffic

    Date: 2011.02.24 | Category: 2257, Scripts | Response: 0

    The one thing almost all reputable adult webmasters agree on is that one way or the other, we want to rid the net of those webmasters that profit from traffic primarily gained from either the direct promotion of or, targeting of, keywords relating to child pornography however, how can you tell what traffic you are being sent and, more importantly, how can you do something about the type of traffic that you receive to your site in order to filter out this unwanted traffic? The answer is simple, use a script to redirect the traffic elsewhere before it even hits your site.

    Child Porn Redirection Php Script.

    The following php script when used on your server will enable you to send unwanted traffic gained by the promotion of using ‘illegal’ keywords in the search engines and sites which link to your own.

    <!– Start Copy Here –>

    <?

    // Redirect “Lolita” traffic

    $refer_full_path = “$HTTP_REFERER”.”$PATH_INFO”;

    if(( preg_match(“/lolita/i”, $refer_full_path)) ||
    ( preg_match(“/child/i”, $refer_full_path)) ||
    ( preg_match(“/preteen/i”, $refer_full_path)) ||
    ( preg_match(“/pre-teen/i”, $refer_full_path)) ||
    ( preg_match(“/pedo/i”, $refer_full_path)) ||
    ( preg_match(“/underage/i”, $refer_full_path)) ||
    ( preg_match(“/beast/i”, $refer_full_path)) ||
    ( preg_match(“/rape/i”, $refer_full_path)) ||
    ( preg_match(“/kinder/i”, $refer_full_path)) ||
    ( preg_match(“/incest/i”, $refer_full_path)) ||
    ( preg_match(“/kiddie/i”, $refer_full_path))) {

    header(“Location: $refer_full_path”);
    exit;
    }

    ?>

    <?
    $words=array(“childporn”,”underage”,”beast”,”interracial”,”lolita”,”preteen”);
    for($i=0;$i<count($words);$i++){
    if(eregi($words[$i],$HTTP_REFERER)){
    header(“Location: http://www.fbi.gov/?CHILD_PORN_ON_DISK_LOGGED_AND_REPORTED”);
    }
    }
    ?>

    <!– End Copy Here –>

    In order to use this script, simply add additional keywords or partial word matches to the top part of the script and, include the bottom half of the script at the top of your HTML coding.

    Any traffic being sent to your site via keywords which you have specifically told the script not to allow access to your web site will be forwarded to the url in the bottom part of the php script which again, can be changed to wherever you like.

    Article written by Lee

  • Cross Selling – Offer Your Surfers An Alternative

    Date: 2011.02.23 | Category: Promotion | Response: 0

    As webmasters our primary goal is to make money from our surfers in order to be successful at business, however, in order to make money from our surfers we need to constantly change the way in which we sell products and services to them.

    One such method of selling products to surfers is by using cross selling or, up selling as it is sometimes referred to in the industry. So what exactly is cross selling and, more importantly, what benefit does it give your business model? This is what we shall take a look at in this article.

    Cross Selling – The Basics.

    Cross selling is a method used by marketers to make the maximum amount of money out of a single sales lead at any given time regardless of whether you are working online or, in a bricks and mortar store cross selling is something that almost every sales person does from offering an extended warranty on a new television purchase to offering an affiliate product from inside your sites secure area.

    Cross Selling – How To.

    One of the easiest ways to initiate the cross selling process is simple to provide your site visitors with a selection of links going to a multitude of individual products, this may be a dating site, a software package or, something else, either way, by placing a selection of links on your main selling pages you have already initiated the cross selling process and, by doing so, have already increased your chance at making a sale.

    Cross Selling – New Customers.

    One method of cross selling that is becoming more and more prevalent on the internet is that of cross selling or, up-selling new customers immediately after they have made a purchase, this in itself is not a bad thing after all, you know they have money to spend so, why not use this fact to garner additional sales.

    One good way of offering cross sales to new customers is to give the an option on the actual shopping cart page immediately when they hit it, this may be for a site that complements the product they are making a purchase to already or, something completely different either way, by having this already on the order page waiting for your customer you might just make additional money from them.

    Cross Selling – Old Customers.

    So what happens when a customer leaves your site after making a purchase? Well there are two routes you can take with thee customers, one, is to leave them alone and hope that they return to buy from your site again whilst, the other, my personal preference, is to send these customers a regular follow up letter offering them a product they may be interested in based on their initial purchase after all, if they purchased a copy of Adobe Photoshop, the chances are they may also be interested in something such as Paint Shop Pro, why not give the surfer this as an option by placing a link in the follow up letter taking them to that specific area on your site.

    Cross Selling – Overview.

    When all is said and done, cross selling whether you agree with it or not is a very powerful sales tool, not only can it increase the revenue potentials from new clients but, can also enable any business a method of gaining further incomes from older customers, the one thing that you should all be doing on a regular basis is ensuring that you have a good cross selling strategy in place, regardless of whether you actually are selling memberships to sites, warranties on televisions or, mouse pads for new pc owners.

    Article written by Lee

  • Building Your Own Opt In Mailing List

    Date: 2011.02.21 | Category: Opt-in Mail | Response: 0

    Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.

    However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.

    One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.

    The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!

    The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!

    You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.

    Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.

    Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.

    Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.

    Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.

    Article written by Lee.

  • Think Fresh – Work Smarter

    Date: 2011.02.24 | Category: General | Response: 0

    We have all experienced it at some point in our webmaster career, more often than not though, we hear about it all the time. What is it? Wanting to give in when we hit that proverbial brick wall.

    Hopefully this article can offer you some help and advice when it comes to getting your sales back on track or, even getting them started at all.

    Ask For Help.

    The one thing that amazes me about this industry is that despite the fact we are all business competitors we are all (mostly) willing to help other webmasters out for little or nothing in return. if you hit that brick wall then imply ask for some help.

    As webmasters we have a barrage of free tools readily available to us for asking the advice of others whether it is in email from your sponsors support reps, icq or even on the many industry related chat boards, by actually spending sometime to help yourself by asking others you can often see things from a new perspective and, get advice as to why thing that should be working are not.

    Start Over.

    So you have been doing this webmaster job for the last few months submitting to the TGP’s, building free and AVS sites but you still haven’t made a dime, something is wrong somewhere but how do you pinpoint the error? By far the easiest way to find out what is wrong is to start afresh. Head over to one of the webmaster resource sites and see what others are doing ask for advice and feedback on your sites and learn from the experiences they tell you about. Just because you might have heard the same information before doesn’t mean you shouldn’t ask about it, often one webmaster will be able to tell you an alternate way of doing something that another webmaster is. One of the best ways to get a grasp on this learning curve is to read articles and tutorials, there are thousands of them on the net from HTML to Programming and everything in-between emulate the information contained in these articles and adjust that same information to suit your needs.

    Don’t Stagnate.

    If you are not having success at the AVS side of the business try something else, you already have a good base for building free sites and even TGP’s just because you have never tried using these sources of traffic and income doesn’t mean you wont be any good at them.

    If traffic is your problem as mentioned above, ask others where they get their traffic from and how they built it up, learn to start small and grow instead of running head first into millions of hits a month that are being wasted.

    Research The Industry.

    If you are thinking of quitting, before you do spend a day or two just doing a little background research in the industry, its no secret that webmasters who join the online industry today have to work two or three times harder than our peers who joined several years ago, this is and always has been true in any business. By researching the industry you should be able to find out how others that joined before you failed and, more importantly, WHY they failed, learn from those experiences.

    Finally.

    No matter how hard and meaningless you find the work stick at it, just because you are not making any sales it doesn’t mean you wont make any sales tomorrow or even next week / month / year. Keep turning those sites out and, soon enough, when you least expect it you’ll make a sale and, you know what… the euphoric feeling you will get will be more than enough to make you realize that you HAVE been doing something right all along.

    Article written by Lee

  • Pop Up Consoles Work – To A Point

    Date: 2011.02.24 | Category: Promotion | Response: 0

    As webmasters we are constantly thinking up new ways to generate sales to our sponsors however, the one medium to generating sales that has been and most likely will remain to be popular is the method of using consoles on our sites. Whether these are exit consoles, blur consoles or, on entry consoles one thing holds true, the more consoles you use, the more you annoy your surfer.

    Marketing Console Numbers.

    Through some research of my own i have noticed that a trend appears when the use of consoles on our sites takes effect this trend is that anything after the first console you use actually cuts your chances of making a sale in half, thus, the maximum amount of pop up consoles we should use on our sites, in my humble opinion should be two or three at the very most.

    Console Sales Figures.

    Okay lets take a look at some average (signups per month divided by days in the month) sales figures based on a three month period (sending roughly 10,000 hits per month).

    Average signups to sponsor (A) = 113
    Sales From Console (1) to sponsor (A) = 11
    Sales From Console (2) to sponsor (A) = 2

    The setup above uses pop up consoles in the following manner, on entering the site you get a Blur Console which hides itself behind the current page you are viewing, once you close the current page you see the blur console, once you close the blur console you see a smaller console, once you close the smaller console, the browser window closes altogether.

    Evaluating The Figures.

    From the above figures we can see an immediate pattern, namely that console (1) makes up roughly 10% of our total sales and also that console (2) makes up roughly 20% of console (1) sales. Putting these figures into practice across further consoles will show you that by utilizing any more than 3 consoles on your sites really does not amount to any significant raise in sales unless you send a higher amount of traffic to your sites in the first instance.

    Console Sales – Recap.

    We have now seen that from a steady flow of traffic over a monthly period we can influence the potency of specific consoles within our exit chains and, by analyzing the figures we get from these consoles we can almost certain figure out firstly, the correct (or comfortable) amount of consoles we use on our sites and secondly, that the more consoles we add to our sites, the lower the potential sales figures will be from each subsequent console.

    I will be the first person to admit that overall pop up consoles are an excellent marketing tool however, the figures above show that the more consoles we use, the less chance we have of making a sale further down the chain, use consoles wisely and they will benefit you however, abuse the use of pop up consoles on your sites and not only will be wasting bandwidth, youll be wasting a surfer too.

    Article written by Lee

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