• Over The Rainbow

    Date: 2011.02.24 | Category: General | Response: 0

    So why is the gay community over the rainbow? As promised today I’ll finish up on the symbols that are prevalent in the gay community. Last week I mention the Pink Triangle and it’s political emergence. And technically, the rainbow flag has a similar political beginning.

    I always love answering a question with another question (it is one of those annoying habits I have). So, when I am asked the “what does the rainbow flag stand for?” I look forward to the response when I ask, in turn, “what do YOU think it means?” Here are my top three favorite answers:

    1 – “It’s colorful and gay people like colors.”

    2 – “It’s a dance party thing”

    3 – “Judy Garland sang Over the Rainbow you guys loved her a lot.” (This has to be my all time favorite.)

    Well like any political symbol, it is a way to distinguish ourselves. But this time we look not to a place in history but we look at the world in general. No matter where you are, whether it is on 8th street in NYC or Rue du Champe in Paris, there will be a gay person somewhere. Now, some may argue that not all cultures and societies will have homosexual present. And I say, “BULL”. They are just in the closet somewhere.

    So in essence, gay men and women cross every racial and religious culture around the world. We come in all shapes, sizes and colors. So what better symbol to show that with than a rainbow, all colors coming together as one – as one community. No matter how culturally diverse our world is, the gay community is made up from a piece of each.

    The rainbow flag and the uses of the rainbow, in the gay community, are diverse. If you see it flying outside on a restaurant wall, and it means it is a gay or gay friendly establishment. See a set of rainbow rings around a friend’s neck, it’s gay fashion accessories. And see a political march with rainbows on posters and flags, it’s a gay assembly.

    Last week I insinuated that the pink triangle was not a symbol to over use in design. Well, in my opinion, the opposite is true with the rainbow and the rainbow flag. I am NOT saying run out and re do all your sites with rainbow backgrounds. No! But, I am saying that the nature of this political symbol is somewhat more flexible. We ourselves took the rainbow and made jewelry, publications, tee shirts and such. And just as the pink triangle, the rainbow will say that it’s ok to be here, you have friends inside or you have nothing to worry about here – be yourself, this place is for you.

    So what have we learned? What some people think as silly symbols that gay people use, actually have an origin – and, a potent origin at that. I still ask, for your own good, that you use them wisely and not over do it. The more you throw symbols around willy-nilly, the more people will think you do not know what you are doing. And the more that the surfers thinks that, the less likely you are to make the sale and get your business to grow.

    Article written by Gary-Alan

  • 10 Ways To Promote Your Site

    Date: 2011.02.21 | Category: Promotion | Response: 0

    As we all know, getting productive traffic to your site can be a long and tedious task of course, there are ways to generate ‘optimized’ traffic at very little cost and time involvement. Below are just a few suggestions about how you can increase traffic to your
    site and, inevitably, there are hundreds of different variations of these that will work for your site, I think the key to getting a successful traffic source is dependant on how much effort you put into it and, if you work hard and play little, you will reap the benefits tenfold.

    1. Create an email discussion list. The list should be related to your web site’s subject. Place your ad on all posts and it will remind people to visit your site.

    2. Prove your site is a bargain. Add a lot of free stuff to your offer or, if you’ve sold the product for a higher price before, show them the difference or, show them how much your competitors charge.

    3. Make your web site more useful. Sell ad space, generate hot leads, answer visitor questions, offer free content, be news friendly, etc.

    4. Make the most of each visitor. Sometimes your price is to high. You should provide a variety of similar products at different price ranges.

    5. Test and redesign your banner ads till you get your desired click through rate. Once you do, join many banner exchanges and buy ad space.

    6. Use holidays as a reason to get free publicity. Write a press release or article about the current holiday. It’ll have a high chance of being published.

    7. Utilize the free content on the internet. Publish one article on a single web page and your main web site link then upload it as a doorway page.

    8. Test your new products on the bottom of your home page. You don’t want to take away hits from your best selling products until others are proven.

    9. Make commissions without joining an affiliate program. Just propose a joint venture offer to web sites that don’t have affiliate programs.

    10. Persuade other web sites to link to yours. It can improve your search engine ranking. Just offer them something of value in return.

    Article written by Lee.

  • Saving Time Online – Shortcut Keys

    Date: 2011.02.24 | Category: General | Response: 0

    The one thing that i have started to do just lately is use shortcut keys. These are actually very easy to get used to and, will save you a lot of effort over a period of time.

    Below you will find a list of the more common shortcut keys in both Windows and Internet Explorer.

    Even if you get used to using one or two of these shortcut keys you will notice the time you start save over a week, hell, i don’t even type the whole domain into my IE address bar anymore!

    Here are the shortcuts for Windows along with the description of what they do:

    Alt + F – File menu options in current program.
    Alt + E – Edit options in current program
    F1 – Universal Help.
    Ctrl + A – Select all text.
    Ctrl + X – Cut selected item.
    Shift + Del – Cut selected item.
    Ctrl + C – Copy selected item.
    Ctrl + Ins – Copy selected item
    Ctrl + V – Paste
    Shift + Ins – Paste
    Home – Goes to beginning of current line.
    Ctrl + Home – Goes to beginning of document.
    End – Goes to end of current line.
    Ctrl + End – Goes to end of document.
    Shift + Home – Highlights from current position to beginning of line.
    Shift + End – Highlights from current position to end of line.
    Ctrl + Left – Moves one word to the left at a time.
    Ctrl + Right – Moves one word to the right at a time.
    Ctrl + Backspace – Delete word to the left of cursor.
    Ctrl + Del – Delete word to the right of cursor.
    Alt + Tab – Switch between open applications.
    Alt + Shift + Tab – Switch backwards between open applications.
    Ctrl + Esc – Bring Up start button.
    Alt + Esc – Switch Between open applications on taskbar.
    F2 – Renames selected Icon
    F3 – Starts find from desktop
    F4 – Opens the drive selection when browsing.
    F5 – Refresh Contents
    Alt + F4 – Closes Current open program.
    Ctrl + F4 – Closes Window in Program
    Alt + Enter – Opens properties window of Selected icon or program.
    Shift + F10 – Simulates right click on selected item.
    Shift + Del – Delete programs/files without throwing into the recycle bin.
    Holding Shift – Boot safe mode or by pass system files.
    Holding Shift – When putting in an audio cd will prevent CD Player from playing.

    The following list are shortcut keys when using Internet Explorer:

    Alt + Left – Back a page.
    Alt + Right – Forward a page.
    F5 – Refresh current page / frame.
    Esc – Stop page or download from loading.
    Ctrl + Enter – Quickly complete an address.
    Ctrl + N – Open New browser window.
    Ctrl + P – Print current page / frame.

    Hopefully this list of shortcut keys will get you saving some time even if its just a few minutes a day. After all, we all know the one thing webmasters need more of is time.

    Article written by Lee

  • The Death Of The AVS – The Birth Of The AEN (Adult Entertainment Network)

    Date: 2011.02.24 | Category: General, Promotion, Sponsors, WebDesign | Response: 0

    Well after a long and tedious few months of speculation, rumors and facts being presented to those of us in the adult industry working on AEN sites (Formerly known as AVS sites) it seems that Visa has put a strain on AEN companies to start re-working and, renaming their sites to fall under the ‘Adult Entertainment Network’ name. What does this mean to us as webmasters and, more importantly to the industry as a whole? This is what we shall address in this article.

    A Little Visa History Lesson.

    This whole mess started in October of 2002 when, jointly, CCBill, Epoch and, iBill issued a new set of operating guidelines that had been passed onto them by Visa. In effect, this meant that 3rd party credit card processors had to be re-classified as an ‘IPSP’ or ‘Internet Payment Service Provider’ this also in turn meant that webmasters needed to start paying ‘fees’ to Visa (via their IPSP) in order to continue charging their surfers for access to products and services by using Visa issued credit and / or debit cards.

    In addition to the initial $750 however, there is also a need to pay an ongoing fee of $375, two thirds of this fee goes directly to Visa and, the remaining balance goes to issuing banks and IPSP’s for administrative charges.

    Shortly after this announcement was made the industry then got dealt another blow by the processing companies, this time, in the form of Paypal announcing they would no longer accept any adult orientated payment through their system. This went into effect on May 12th 2003 and, after initial speculations as to what could and could not be charged to Paypal accounts, it seemed to be the final nail in the coffin for some of the smaller webmasters.

    However, the adult industry is strong and rallied together getting as much information as possible about alternates to both of the above situations and companies such as Stormpay and off-shore IPSP’s started to see an increase in revenues from adult payments.

    As The Waves Settled – The Next Blow.

    Given all of the financial troubles of the previous 10 months in respect of online adult payments the industry as a whole started to settle itself again, of course there was the usual posting on forums, conversion ratio and shaving discussions happening on the main forums as there always was but, in addition to these conversations more rumors started, this time, regarding the AVS business model.

    Almost as quickly as these rumors started however, they seemed to have fizzled out into nothing but a distant memory but, two months later after the first round of initial conversations on the adult industry message forums, the same AVS business model was dealt another devastating blow.

    It seems Visa has its sights set on AVS (Age Verification Service / Systems) with a press release being issued first by Sex Key, then by Free Age Card, which was followed by similar announcements from Global Male Pass and Gay Passport informing adult webmasters that they had 2 days to make their current AVS sites conform to the new requirements set down by Visa.

    These requirements were that.

    1) Adult webmasters can no longer use the term ‘AVS’ on their sites.
    2) Adult webmasters can no longer use the term ‘Adult Verification Service’ or ‘Age Verification Service’ on their sites.
    3) Adult webmasters can no longer state that surfers joining up to their AVS will have ‘Access to thousands of other AVS protected sites’.

    As usual Adult Webmasters started to question the reasons behind this sudden and apparent change of AVS rules on almost every forum and, whilst most questions went unanswered the one thing that was answered (honestly) was that these new rules had been set down by current AVS IPSP’s who, had had these rules issued tot hem by Visa.

    So, webmasters started to change out their tour page text to conform to these new rules and, for the most part, it seemed like that was all that was needed to be ‘safe’ working the AVS business model. Little did they know…

    One Last Blow To The AVS Webmasters.

    Several days after the initial press releases from some of the top AEN (Formerly AVS) companies was made it seems that in between all of the posting ont he boards yet another issues comes to light – That Visa is aiming to have AVS webmasters now pay a $750 fee for the benefit of being able to keep using this business model as stated by Craig Tant (Sex Key) ‘we believe is that every site will have to be registered and pay the $750.’

    This beleif, although somewhat vague tends to draw conclusions that, through no fault of their own, the AVS / AEN business model in the adult industry as we currently know it is changing and, changing for the worse. If webmasters are forced to pay Visa a $750 registeration fee per AEN system or per AEN site then a lot of todays industry leaders are going to come unstuck, especially those that focus solely on the AVS / AEN model for the primary source of income.

    Adult Entertainment Networks – What’s Next?

    This is the question that is currently being asked by many webmasters and, the truth of the matter is simply that nobody knows – Except for Visa, the next few days, weeks and months are going to be telling on the industry as a whole from what happens to current sites inside the AVS / AEN companies websites to what happens when surfers start to propagate back onto the adult internet looking for their fix of high quality porn, two things however are definitive throughout all of this, Visa is homing in on the adult industry and, every webmaster needs to be concerned about what will happen next.

    Article written by Lee

  • Mirroring Adult Sites – Stage Three

    Date: 2011.02.23 | Category: Promotion, Tutorials | Response: 0

    So we hit stage three of our tutorial in this stage we are going to make some pages for our top 5 AVS systems. However, as we did in the last tutorial with the new TGP galleries we created we are going to use the same content and same pages that we have already built. On with the tutorial…

    Anyone who build AVS sites will know that you need to have a standard site layout. This usually consists of an entry page (or a warning page), a navigational page (or in our case our menu.html page) and some gallery pages.

    So the first thing we need to do is open up the warning page. Once this page has been opened we now need to do some editing of the page, what I would suggest is moving the warning text to the lower half of the page and at the top making some ‘juicy’ sales text, depending on the niche you are targeting with this site you may also like to add a couple of the original thumbnail images at the VERY top of your page however, these should NOT be linked to the full size image.

    Once you have edited your page to a reasonable standard for the AVS you now need to save this page in the /FreeSite/AVS/ folder that you originally created on your HD. I would suggest saving the page as something like avs1.html or the name of the AVS you will be using this page for.

    Once you have done this you now need to duplicate this page but save it as a different name in again, in the /FreeSite/AVS/ folder so you will end up with avs1.html, avs2.html, etc.

    At the moment these AVS pages have no AVS script on them so, we need to visit the AVS system we are going to be using and fill out the details to have the AVS generate an AVS signup page script for us. Once we have the coding that the AVS provides we now have to place this on our avs1.html page. You should repeat this for each of the AVS’s you wish to use and save each instance of the generated AVS script to a separate AVS*.html page.

    be aware, that when you are putting your information into the AVS to generate the script, you should enter the ‘members area url’ as the page we created for our navigation so, the AVS script location will be /FreeSite/AVS/avs1.html and, the members area page will be, /FreeSite/Menu/menu.html.

    Once you have placed the script on our avs.html pages you should now have the following sites ready:

    1) 50 Pic Free Site With Pics On HTML Pages.
    2) 5 TGP Galleries With Pics On HTML Pages.
    3) 5 AVS Entry Pages.

    Now we are starting to see how using one set of content can amount to a mass of sites all of which can be sending traffic to our sponsors and, to our surfer trap.

    This is where stage three of our tutorial ends however, in our next tutorial we will continue to make some more sites and in an effort to get some traffic we start to play with the ones we have currently created.

    Article written by Lee

  • Converting French Traffic – The Niche Paysites That Work

    Date: 2011.02.21 | Category: Traffic | Response: 0

    In our last article we took a look at a three (3) month period of international traffic stats and, what niches worked on German adult traffic. In this article we will do the same again except we will be analyzing what niche paysites worked best on French porn surfers.

    French Traffic – Quick Analysis.

    It would seem that for many of the surfers we managed to grab and filter from France that their primary interest was in Teen and the Amateur niches although, that said, we did get a few conversion on some fetish paysites, specifically fetish sites that had ‘watersports’ and ‘BDSM’ featured on the paysites tour pages.

    French Adult Traffic – The Niches.

    As with the German traffic we targeted in the previous article we also filtered our French adult traffic to some niche specific hub sites as well as some general hub sites to better judge which niches converted the best on French surfers the results we experienced are as follows.

    Teen.

    Our conversions on French teen sites were not as good as what they were for German surfers however, that said, they were good non the less. With a ratio of around 1:192 over the three month period we analyzed the French adult surfers we managed to get to our sponsors sites worked well for us.

    Amateur.

    With our amateur conversions the one thing we noticed was that tours that featured teens as the main focus were the ones which converted consistently, with this in mind, we did change a couple of the Amateur tours we used to see how that would affect sales towards the end of the 3 month period and, sales did drop slightly, this would backup the statements in the Teen niche made above in that, French surfers are looking primarily for Teen orientated paysites.

    Asian.

    The two Asian niche paysites we used didn’t have many sales overall however, we did notice that the little traffic that we sent to them converted well, as above, Asian niche sites that featured teens were again the better converters on the French traffic we received.

    Ebony.

    I think it is worth mentioning the ebony niche, especially when you take into account we sent less than 100 hits to French ebony paysites and, managed to get 2 sales from those hits. Unfortunately, we did not anticipate the amount of traffic that wouldn’t choose the ebony niche so we have no solid figures that are worth mentioning here or, any explanation behind how we made the sales.

    Fetish.

    Our French fetish traffic seemed to like the more niche specific type of tours, making us sales on Watersports, BDSM and even general fetish paysites that said, the figures we achieved with the fetish pay sites we used were disappointing as we had thought this would be the ideal niche for the French markets.

    Gay.

    The sales we achieved with our gay French traffic were reasonable overall, the surfers chose to signup to gay sites that featured ‘twink’ like models on the tours again, this would lend favor to the fact that overall French surfers seem to be interested in the younger generation to get their kicks.

    French Traffic – The Results.

    Overall we were happy with the majority of the results we received on our French adult traffic with the exception of a few bad choices on our part trying to concentrate on the Fetish side of the industry. We certainly learnt that it would appear French adult surfers are looking for Teen orientated sites over the other niches.

    Article written by Lee

  • Undeveloped Domains – Put Them To Use

    Date: 2011.02.24 | Category: Domain Names | Response: 0

    Often when searching for new domain names, i come across what should, in theory be a golden opportunity only to find, the domain itself has already been registered and, whilst this in itself is annoying, what is even more annoying is that the domain 404’s when typed into the browser window.

    The mere fact that someone else, a webmaster no less, has thought about purchasing the same domain as what you may have means there is already value in that domain and, more importantly, you have potentially lost a sale.

    So how can we capitalize on this potential lost traffic from the off-set? That is what we will look at in this brief article.

    The first thing we need to do in order to start making some additional potential profit from our domain is to create a ‘generic’ holding page until such time that we have the time or, funding, to develop the site we had intended to place on our new domain name.

    This holding page can take many forms depending on the type of traffic you are hoping to target with the domain itself. Ideally, you will want to have as much choice for the surfer (or webmaster) on this holding page as you can so, you need to assess the nest types of sites to use, the best use of the traffic no matter how small it could be and, more importantly, the best way to maximize your sales potential.

    One good way of doing this is to split the page into three sections, two equal sized sections at the top portion of the page and, one smaller portion towards the very base of the page designed, almost like a footer.

    In the two top portions you should equally distribute both surfer orientated and, webmaster orientated links both of which need to be clearly separated.

    For example, the left side of the page take all of your top converting paysites and list them by niche, they don’t have to have fancy or heavy graphics, text links will suffice for now as this is only a ‘temporary’ page.

    On the right hand side of the page place some of your webmaster referral linking codes with a brief description, remembering that not only surfers could hit this page but webmasters themselves.

    On the ‘footer’ portion of the page, the most important section, you should put your contact details, ideally an email address and, if the domain warrants, details of how you can be reached by instant messenger. The reason for the email and instant messenger details is a simple one, if a webmaster REALLY wants the domain that you have, he, or she, might just make you an offer on it and, if they have no way to get in touch with you then, you have just lost an offer on a domain that you might not get around to using for months.

    of course, in addition to utilizing the traffic you have on the domain you can also use this holding page to generate more traffic, for example, placing a banner or button exchange code on the site or, perhaps a counter. The possibilities to generate traffic to these pages are limitless depending on how you use the holding page itself.

    Well, that’s the basics of domain holding pages explained and, hopefully you will have realized that no matter what you plan on doing with your new domains, after your host has added them to your server, the next thing you should do is to create a generic holding page that you can upload into the rot of the domain name and, who knows, you might end up making some money a little sooner from that unused domain name.

    Article written by Lee

  • Sex Toy Affiliate Programs

    Date: 2011.02.24 | Category: Sponsors | Response: 0

    For the past year I’ve been playing with sex toys AND I’ve been selling them too!

    Over the last couple of articles I have tried to enlighten you on secondary and third level sponsors, to supplement your site income. Another successful addition is sex toys – which are a hit in the gay market. Personally, I sell toys and videos in the secondary spots simply because the payouts are typically lower than most sponsors are – but my motto is money is money!

    The basic reaction by most straight webmasters has been, I didn’t realize gay men liked sex toys, too. Well we do.

    While there are a number of great toy sponsors out there, not many cater directly to gay men. That’s why I worked a deal on Gay Adult Shopping (http://store.gayadultshopping.com/partners/). I have joined others, but typically, they sell to a straight clientele. When I say market to straight, I’m referring to the packaging of their inventory. This is not a judgment call but a plain fact; I’d rather buy something that has an image of guy on it rather than a woman.

    Now mind you, BOTH markets favor many of the products sold. I know if a straight female friend and I went into an adult store, we would look at the same dildo; and, perhaps even buy the same item regardless of the package. But when you’re surfing the net from home, it’s no holds barred. The surfer is no longer locked into the inventory of a shop on the street. He’s going to look for what HE wants. It is all perception. And, knowing that is half the battle.

    Ok on to selling! I have taken three approaches in my experimenting – free sites, TGPs and memberships sites. Within a paysite, I typically didn’t SELL the store as much as I told the surfer it is there if he wants it. The real work in selling came with the free sites and galleries.

    I’m a text man. I love writing copy and seeing how it works. However with the toys, I used a graphic and embellished it with text. For my free sites, I found direct eye contact shots (Images where the model is “looking out”, presumable at the surfer) were more effective than a pic of a guy playing with toys. Along with the pic, I used text like “My boyfriend and I can not get enough of them…” and “I get off watching him play…” or “The one with the most toys… Gets Off!” Other places on my free sites, I just dropped in the text link. Either worked well. I added both sets of ad links to my basic main pages. The results were good – even though I kept them to a minimum not to out sell my sponsor sites.

    My TGP experiment was WORK! After my first try I found out that text alone doesn’t work well. This is definitely an approach that requires imagery. On my first pass, I offered pics and a paragraph that that sold all the things I could think of… dongs, dildos, videos and ejaculating butt plugs -You name I tried to sell it. Out of 2000 hits on that one page, I had 60 clicks into the toy store. Even though I had a sale, it wasn’t going to break the bank. But it SOLD, so I decided to try more. This time I hunted through my content for pics with toys in them and eye contact. I added banners and toned down the text somewhat. Instead of listing an inventory, I stayed in line with the text I mentioned above. I gave an overall feel of what the store had (toys, videos, lube, etc.) Then I ended it with a little tease of what delightful experiences were in store when their package arrived.

    This time, it worked! On that first day, out of the 2000 hits it received, 500 clicks went into the store. I have never had that kind of click ratio off of a TGP. I was amazed. Most of the sales were for smaller priced items ($10-$20), but I had two orders that totaled over $200 dollars each. Was this a fluke? I wasn’t sure, so I tried it again. With the next few submissions the click rates were smaller, and I don’t know why. It could be that I used the same ads or something too similar to the first. BUT the click to sales ratio was about the same as my first attempt. Needless to say this has now become part of my weekly regiment.

    So what did this prove? Sex toys DO sell well in the gay market even under the hard to convert traffic scenarios. I guess we like our toys just as much as anyone else =)

    Selling adult products, whether on a free site, a TGP or a pay site, will bring in a few extra dollars that many webmasters didn’t even know was out there.

    Article written by Gary-Alan

  • Filtering Adult Traffic For More Sales

    Date: 2011.02.22 | Category: Traffic | Response: 0

    When webmasters build sites there seems to be the train of thought that just because they use one of the top converting sponsors site they will make sales regardless of what type of traffic they are sending.

    Unfortunately, this is often not true.

    One of the first steps that we should take as webmasters when it comes to creating a new site, whether it be a free, avs or a TGP site is to learn the art of targeting our sponsors tour with the content and, more importantly, the traffic we are going to use.

    taking it to the simplistic levels, a straight teen sponsors wont convert on a site that gets mostly mature traffic, the niches, although complementary, are so far apart its unrealistic.

    That said, lets take a look at some options we can all implement on our sites to better target and filter our traffic to ensure optimum conversions.

    One of the simplest ways to target and filter your traffic is to build yourself a hub or a surfer trap. Of course, we also have to take into consideration the type of traffic we are currently receiving to our site and, that we ‘could’ receive in the future.

    Just because we receive 10,000 hits to our teen TGP doesn’t mean that ALL of that traffic IS looking for a teen site, this is where our surfer trap or hub site can come into play.

    Even if your main focus is the teen niche, you should make sure that the first thing the surfer see’s when visiting any type of site you build is a multi-site FPA (Full Page Ad) where applicable.

    This then starts your filtering process. If they know that they can find other niches than teen on your TGP then chances are, they will go to them either because that is what their niche is or, they are curious about that niche.

    Another thing we can do as webmasters is to ensure we use the headers and footers of our pages in the proper fashion, offer our surfers a choice of the main niches, Asian, Gay, Ebony, Teen, Ect using only text links and, you will probably find that by lining these text links to your hub or surfer trap that you actually have a diverse range of traffic available to you.

    In addition, rather than sending our surfers directly to our sponsors, send them via a filter page whether this is an FPA, or a page full of text links you made yourself detailing the benefits of the sponsor you are going to send them to, again, you will let the surfer know where they are going and, give them a choice as to whether they want to continue to that site or, choose an alternative.

    Overall, webmasters who target their surfers by niche can, for the most part have some excellent sales with a variety of sponsors that otherwise they would not be able to see.

    Target, Filter, Micro-Niche, however you do it, make sure your traffic is not wasted and, more importantly, make sure your sponsor is able to offer your surfer what you are telling them is inside the site.

    Article written by Lee

  • Marketing Anime Sites

    Date: 2011.02.22 | Category: Promotion | Response: 0

    Anime and the various styles associated with it, such as Hentai, Manga, Comics and Toons is one of the hottest niches on the net.  It is presently experiencing a huge growth, with many of the larger companies launching sites dedicated to the genre.

    When someone unfamiliar with Adult Anime and Hentai hears the word Anime, they tend to think in terms of Sailor Moon, Dragon Ball Z, Pokemon or Speed Racer (if they are of my generation.) Make no mistake; what we are discussing today is NOT for children.  Adult Anime and Hentai are as different from the example above as Disney Movies are from HomeGrown Video.

    Targeting and marketing to the anime surfer is not that much different from any other niche, with a few notable exceptions.  Taking the time to learn a little about the subject matter will make a difference in your profit margin. Even though you are still selling “sex”, or more accurately “hentai” (more on that later), with anime the “sell” is more in the fantasy aspects than reality. Anime characters can perform any way and do anything that the surfer wants, even the impossible. So you must use more creative text links and graphics to create the right feel for the surfer and lure him in, and not treat the art as if it were just mere cartoons.

    True anime fans do not consider anime to be cartoons. You will get fans that like it for its sexual aspects and yet others who have a love of the art form itself.  If you make light of the art or fail to create the fantasy for them, you may lose surfers. Anime is truly an art form; each picture is unique in its beauty and in its style.  Each artist will render a vision of his or her own, and the variety is as wide and varied as one’s imagination.  This is the appeal of anime, that and the fact that in Anime a surfer can have a character created to fulfill his fantasy, no matter how outrageous.

    Bear in mind while designing, targeting and eventually linking your anime site, that this particular genre covers all age groups and appeals almost equally to woman as to men. It is also a niche that will attract surfers from many countries. It is extremely popular with your North American surfers, but a great deal of the anime surfers come from Australia, Europe and Japan, for some reason these country’s surfers love their anime!  So make sure to expand the scope of the Search Engines you normally submit to, if you are not already submitting to Japanese, Australian, and other foreign SE’s. A great place to find a list of these SE’s is http://www.beaucoup.com/1geoasia.html.  Don’t forget to look at alternative link lists as well, though many of the “big” list have anime and toon sections, you will definitely want to get listed on lists that are targeted to the niche, some examples would be:

    http://www.toonplaces.com
    http://www.hentaikitty.com
    http://www.hentaiseeker.com

    To help you understand a bit more about the Anime niche I have listed some descriptions of common anime terms:

    Anime: In the US and many other western nations, it is limited to meaning Japanese animation (AKA Japanimation, although a lot of people don’t like that term). Characteristic features would be large eyes, funky hair colors, and often, er, accentuated physiology. In Japan, anime means animation in general, Warner Brothers, Disney as well as Macross and El Hazard.

    The modern-day anime style is an adaptation of Disney style (introduced to the Japanese after WWII, by the American occupation), most notably the large eyes. However, unlike animation in America, animation or “anime” in Japan is not just for kids and the subject matter can range from deep, action packed science fiction stories to slapstick humor to even soap-opera-ish romance. In short, the only real difference between anime and other television shows and movies is that they are animated. While it’s true that in recent years there have been several American animated shows that have been aimed at a broader audience than your Saturday morning cartoon crowd, such as Titan AE, and the soon to be released Final Fantasy, the Japanese have actually been doing this for quite some time.

    Japanese law formerly banned the depiction of genitals or pubic hair in art; as a result, most of the true Japanese images you’ll see distributed in Hentai Anime circles have either been censored by the Japanese government prior to distribution or auto censored by the artists themselves in compliance with the law. Underground artists have been known to produce full, all out, no holds barred uncensored works and of course not all Hentai Anime comes from Japan. Artists who were not Japanese citizens were not bound by Japanese law so uncensored Hentai Anime usually came from those countries.. The law has since been repealed. (See the book Dreamland Japan by Frederick Schott for more information on this law.)

    Although the law has changed, people’s attitudes are slow to change with it and many Japanese artists continue the practice of censoring or avoiding depictions of the genitals or pubic hair. However, now that it has become legal, such depictions are sure to become more common. Sometimes, net artists will take it upon themselves to uncensor mosaic images, however, it isn’t easy to find someone who does this arduous job well, so even these are uncommon.

    Hentai: The classical meaning is “metamorphosis, transformation.” It later came to mean “abnormality,” and in modern colloquial Japanese is used almost exclusively to mean “pervert” or “perversion.” When a woman insults a man in anime, she generally uses on of three terms: hentai, sukebe, and ecchi. Sukebe implies “oversexed” rather than “deviant.” Ecchi can be quite mild in some contexts, comparable to “lewd” or “Fresh!” These three terms are often used interchangeably, especially when someone is stringing together insults.  In adult anime, hentai normally would lend itself to what we consider hardcore images, such as the very popular bondage anime images.  In the Adult market Anime has come to signify more softcore images and Hentai hardcore.

    Manga:  This is what comics are called in Japan. The artist Hokusai coined the word manga in 1815, usually translated to mean “irresponsible pictures.”  Traditionally drawn in black and white, sometimes with blue inks mixed in, Manga can be action comics, love stories or even hardcore fantasy.

    Doujinshi: Amateur/underground Manga that often parody existing Anime or Manga.  Usually done in small print runs and often Hentai in nature. They are frequently “proving grounds” for aspiring “professional” Manga artists.

    Yaoi: Male homosexual relationships, or Anime or Manga stories about relationships between “beautiful boys” (bishounen). Comes from “YA-ma-nashi O-chi-nashi I-mi-nashi” (No climax, no punchline, no meaning)

    Shoujo: Shoujo anime is anime originally aimed at young girls. “Shoujo” literally means “little girl”. Shoujo anime includes such series as Sailor Moon and Magic Knights       Rayearth.  Also referred to as Bishoujo, “Beautiful Girl”

    Shounen: Shounen anime is anime originally aimed at young boys. “Shounen” literally means “Little Boy”. Shounen anime includes such series as Pokemon, Speed Racer and DragonBall Z.  Also referred to as Bishonen, “Beautiful Boy”.

    It is important that you educate yourself on the difference in definitions for the various styles of art.  Using the wrong phrases could attract children to your site and responsible use of terms is extremely important.

    As with any Website, knowing your subject matter and the surfers that view it is essential.  This niche is growing more popular everyday.  Many sponsors are realizing it’s potential and adding it to their sites as well as building sites specifically for this traffic.  There are TGP’s and link lists dedicated solely to these sites, and legal content is available. The Anime/Cartoon surfer is an extremely loyal breed; once they discover quality sources they keep coming back.  I hope this   sheds some light on this highly unique niche and that the information will help webmasters market their sites to higher profits.

    Article written by Bestat

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