European Surfers – Porn High On The List!

Date: 2011.02.22 | Category: General | Response: 0

Adult web sites were visited by 3.8 million home Internet users in the UK in June 2001, according to Internet monitoring company Net Value. This accounts for more than a quarter of the entire UK home Internet population.

UK visitors to adult websites spent more than 45 minutes on these sites each in June. Adult sites make up 41.2 per cent of all the sites visited in the UK with a significant audience. Students (23.2 per cent), manual workers (15 per cent), and professionals (12.8 per cent) are the largest groups of UK visitors to adult sites.

However Germany has the largest audience for online porn in Europe with more than 5.3 million Germans visiting an adult site in June. They also spent more time on these type of sites than any other nationality – each German visitor spent almost an hour on adult sites in June. Net Value data also showed that more than half (52.3 per cent) the websites visited in June by a significant number of German users were of an adult orientated nature.

Spain has the greatest proportion of visitors to pornographic sites – 40 per cent of Spanish home Internet users visiting a pornography site in June 2001.

“Pornography has become a lucrative online business, with many companies now recognizing it as a valuable additional revenue stream,” Net Value’s Alki Manias said. “And this would seem to be a stable business area – the popularity of online pornography continues unchecked.”

Adult sites are also popular amongst the earliest adopters of the Internet. People who first got online at home before 1997 account for 18.5 per cent of visitors to adult sites, though they only make up 14.1 per cent of the whole UK online population.

In the UK, Lastminute.com has just introduced an auction for adult toys and aids, whilst in Germany, Freenet.de and T-Online are also moving into the adult business.

The following charts detail various demographics relating to European surfers usage of adult sites:

Number of adult websites visited, June 2001

* Sites with a significant reach

UK visitors to adult websites by occupation, June 2001

As you can now see, we, as adult webmasters, have a considerable chunk of the online adult industry sitting in our laps and, we should concentrate on tapping into this market as more and more American companies are realizing the importance of these figures we will inevitably reach a stage where the European market will be passed across to our US counterparts.

Adult Webmaster Conventions – Remember When?

Date: 2011.02.21 | Category: General | Response: 0

Most webmasters who have been working in the adult industry for a year or two have attended an adult webmaster convention of some sort and, those of us who had the privilege of attending our first webmaster show three to four years ago will know one thing that many others don’t, there used to be a time when you could attend a webmaster show for example, the one held at Disney World (how many of you remember that?) when apart from being relaxing, you would also get a lot of business done alas, times have changed.

Fighting, Drug Taking, Getting Drunk, Rape Accusations, Theft and Criminal damage would be the headline in the national press should one of these reporters attend today’s webmaster convention, instead of a relaxing atmosphere in which you can get business done you find a slew of webmasters who, well, lets be honest here, are only attending these shows for one reason, to get drunk (for free) and to have a laugh.

Of late there seems to have been an influx of people (notice I used the word people and not ‘adult webmasters’) joining the adult industry who would appear to think that our business model is one of all night partying, sordid sex sessions and drug taking, whilst, I will be the first to admit this has gone on in the past it would certainly seem that the last 2-3 years has seen more than its fair share of the negative events happening at these conventions.

Take for example the recent Hollywood Internext Expo show, one incident that comes to mind was the fool who decided it would be a good idea to smash the mezzanine canopy above the hotel lobby, to my knowledge the culprit was never found however, I am sure there are those out there who knows who it was and well, lets be honest, they quite possibly you could be reading this article.

So what happened? How did these shows change so drastically? Quite simply I think it was the sudden onslaught of press coverage about how the adult industry makes so much money for everyone and, whilst there is a lot of money to be made in the industry, it takes a lot of work to achieve making the reported figures by the press.

To many people are entering the adult industry thinking that the ‘norm’ is that of what you can find on your average day of visiting GFY and whist, this is perhaps true for the circle of webmasters who do frequent boards such as GFY for the vast majority of hard working webmasters in the industry, the behavior of those webmasters couldn’t be further from the truth.

So where is all the business being done at the shows? It would appear that event after event the open invite list of parties are being cut down to be taken over by more intimate and sociable private parties in fact, as a company we our ourselves holding several smaller invite only parties for those people that we actually want to do business with on both a personal and a professional level.

So what does the future have in hold for the adult industry events, in all honesty I do not know however, one thing is for certain, if things continue on their current route, things are going to become a whole lot worse before they get any better.

Article written by Lee.

Source Code – Eliminating HTML Margins

Date: 2011.02.24 | Category: WebDesign | Response: 0

Since the inception of the very first HTML document, margins existed that surrounded the document, like in the case with this document.

The margins are there to act as a cushion between the edges of the browser and the contents of the page, so it’s easier to read the content.

As good as margins are, wouldn’t it be nice to be able to eliminate them in some cases, where the design of the page calls for their termination? While most webmasters think it is not possible to “flush out” the default margins of a HTML document, it actually is, although only possible in IE 3+, and NS 4+. In this tutorial, I’ll show you how.

Eliminating The Document Margin In IE 3+

To get rid of the document margin in IE 3 and above, so content presses right against the edges of the browser, use the IE exclusive “leftmargin” and “topmargin” attributes:

<body leftmargin=”0″ topmargin=”0″>

It’s as simple as that!

Eliminating The Document Margin In NS 4+

To get rid of the document margin in NS 4 and above, use the NS 4 exclusive “marginwidth” and “marginheight” attributes instead:

<body marginwidth=”0″ marginheight=”0″>

Putting It All Together.

By putting the two techniques together, we can create a document that flushes out its’ margins in both IE 3+ and NS 4+:

<body leftmargin=”0″ topmargin=”0″ marginwidth=”0″ marginheight=”0″>

Try out the above coding on your page, and you’ll see what I mean.

Article written by Lee

Masters Of Discipline – Have You Got What It Takes?

Date: 2011.02.22 | Category: General | Response: 0

So you want to throw in your day job and become a full time adult Webmaster? Well yeah, I can hear you saying, “Who wouldn’t want to be surrounded by pictures of beautiful women all day, make up their own hours, and be the master of their own destiny?” It just sounds sooo good when it’s put like that doesn’t it?

Before you tell your boss you quit, you might want to read this article first, as the reality of working in this industry and especially for yourself can be a real wake up call for many.

The main thing you need to succeed in this business is discipline, and lots of it. If there are temptations when you work for someone else to slack off, take a sick day, or simply not bother showing up, then you can double those temptations when you work for yourself.

It’s so easy to roll over in the morning rather than get out of bed, stagger to the PC, and actually work.

It’s so easy to decide to take the day off when the sun is shining and the beach is calling. You simply tell yourself you’ll make up for it tonight, and then find yourself coming home at 3am.

It’s so easy to not actually work, when you work for yourself, that at times it can be unreal.

The reality of doing any of the above is longer nights, less sleep, and almost inevitably smaller paychecks.

Structure Your Day.

The answer to this problem is to really think about your working day and give it some structure, just as you would if you worked for someone else. Work set hours and take frequent breaks. When you work for someone else they make you take breaks for a variety of reasons, but mostly, because as research has proved, you’ll be more productive after one. It’s also important to make sure others know your hours as well, and always remember to add what time zone you are located in on any correspondence. There is nothing worse than being awoken by an associate at 3am because you forgot that little detail!

Set A Routine.

Get into a routine! There are various tasks that must be done each week no mater how boring. By creating a work routine, you can control your time and structure the more boring jobs at the end of the day when for most our creativity levels are less. You can also structure that routine as I do, when I’ve finished those boring tasks at the end of each day, I reward myself with some time doing what I want to do.

Going Solo.

This can be a lonely business and if you don’t like working alone then maybe it’s not the right one for you. You’ll likely spend many hours in your own company and as someone else pointed out to me, while boards and instant messengers are great, they can also eat heavily into your working time if you’re not careful. Personally, I use the boards and chats as a treat when I’ve accomplished a goal, unless I need to talk to someone in order to get that set goal done.

If, like me, your office is in your home, in reality you never really leave work. It’s just always there and there is always something else to be done, and it’s so tempting just to work a few more hours. Having the discipline to stick to your office hours is the trick and where structure comes into play. The saying all work and no play makes Jack/Jill a dull boy/girl is really true here.

The biggest trick of all though, is learning to recognize your limits. Set them and stick to them. Unlike in the normal workplace, you won’t have the big cheese or even the little one watching over your shoulder, making sure you work or making sure that your paycheck and your bills are covered each week. That’s up to you now.

Think Before You Leap.

Another thing you need to consider is can you REALLY afford to give up your day job? Working for someone else means that for the most part you will have a reliable pay check each week or month, when you work for yourself you loose that security. There are other things to consider as well like health insurance, book keeping and how exactly you are going to pay for them. Of course if there is another bread winner in the house this may not be of such a concern, but it’s still something you should consider before you give in your slip. As a general rule of thumb, if you’re considering going it alone, don’t, at least not until you have enough cash saved to cover any outgoings you might have over a six months period.

How well do you know the law? If you think the law doesn’t affect you because your just one person working from home then think again. If you don’t know your Title 18 USC 2257 from your arse then you may be heading for trouble. Standing in front of a judge and saying I didn’t know won’t get you out of a heavy fine or even a prison sentence.

The real questions you need to ask yourself now are you up to the challenge, and do you have the personal discipline to make this work for you?

Article written by Jenne.

http://www.clitical.com.

How To Choose A Legal Content Provider

Date: 2011.02.22 | Category: Content | Response: 0

How To Choose A Legal Content Provider.

If you spend anytime in this business no matter in what capacity, you are going to hear about how important using legal content is. Legal content is content that you have specific permission or license to use on your sites. Permission can come from your sponsor who offers you free content to promote their site, as long as certain criteria is followed. It can come from the producer of the images if he/she is a friend of yours, though I would still advise you obtain a license from them anyway. And the third way of course is to purchase content from one of the myriad of content providers out there. It is the third way I am going to discuss in this article.

Being the intelligent Webmaster you are, you have decided to purchase some legal, fresh content for your sites. Makes no difference what type of site(s) you run, free sites, TGP’s, pay sites etc. fresh, unique content is always a plus. So you begin your search for the content you are in need of. You are going to find that in most all cases you are going to find a LOT of content providers that offer what you are after. You can go to any resource board and get a list of providers that covers page after page, some more detailed in information than others. Some names you will have heard of before and some you will have never heard of, so how do you choose? Here are some of the basic questions you should ask yourself:

Do they carry the type of content I need. Seems simple enough, but if you are looking for Asian lesbian images, no sense wasting your time on a provider that specializes in Gay content. The provider’s site should be laid out that you can easily assess what they offer with the first 2 pages of their site.

What am I using the content for? This becomes very important when selecting what image packages you buy. If you are going to use the content for free sites or TGP’s where the main goal is to get them off your site and on to your sponsor, then quality is not going to be as important as price. If you plan to utilize them in a pay situation, such as AVS or members site, quality should be your first consideration.

What price am I willing to pay? By knowing what you are using the images for, you have a fair idea of what they are worth to you. Do not be fooled into thinking that buying a MEGA disc for .10 an image is a killer deal. It could be, but if the image CD only contains 100 images that you can utilize and the rest are trash, what is the point? Much better to pay a higher price per image to get exactly the kind and quality you want. Shop around of course; per image prices can vary greatly per provider.

How do I know these guys are legit? Excellent question! J More than ever these days you cannot swing a cat and not hit 100 content providers. Every college guy and his brother with a digital camera and a girlfriend think they can make a quick buck in the Adult market. I could very easily list over a dozen so called content providers right now, that have come on with incredible deals only to be gone in less than 3 months. Then the Webmaster finds out the license he has for the images are not worth the paper they printed them on. This is one of the easiest areas for a Webmaster to get ripped off in. So what to do? Research my friends, research!

a. Ask the provider for copies of the 2257’s they are required by law to have on premises. Any reputable provider will supply these to you; many include them with the license even if you don’t ask for them. Any provider that bulks at doing so upon request should be taken off your shopping list.

b. Read over the license agreement very carefully, before you buy. Not every license is the same, some allow you a certain percent of images for promotional use, such as creating banners etc. some prohibit it. How many sites and domains you can use the images on vary, as does the price they charge to add or transfer a domain or license. Remember the license is a legal document and should be treated as such.

c. Ask around! Reputation is so very important in this business and the good providers know it. Don’t be shy about asking the provider directly for references, emailing fellow Webmaster’s and even posting for comments on the boards. Make sure you get a good cross span of answers from all sources, so you can quickly weed out anyone that is deliberately trying to make a provider look bad. This could be their competition or a Webmaster that tried to use the content illegally and got busted. So make sure you ask people your respect and trust. Find out not only about how they’re prices stack up, but also about their customer service after the deal is done. And NEVER assume just because a provider is listed on your favorite resource board that they are legit. Though most resources will try and screen people they list, there is no guarantee. There is no substitute for researching it for yourself.

Following these simple guidelines will save you a lot of grief in the long run. It may take a day or two for you to get the feedback you need, but it could save you from taking down hundreds of galleries later on. Or worse, paying for a product you never receive. And trust me, that happens.

Article written by Bestat.

http://www.exclusivecontent.com.

Are Your European Surfers Male Or Female?

Date: 2011.02.21 | Category: Promotion | Response: 0

In Europe, the domain of the Web still belongs to the younger generation, with nearly 80% of European surfers under the age of 30. This is not surprising, as Europe is culturally quite different from the US.

The older generation in Europe has typically been slower to adopt new technologies and habits compared to their American counterparts, and we can’t see this trend changing anytime soon. Cultural differences will limit Internet penetration among the older age groups.

Female Internet usage still lags in Europe, with slightly more than 20% of Web users being women. Although this difference is less pronounced in the UK, on the Continent, males still dominate the Web scene.

Our Target Audience

What does this tell us? Well, first of all, it tells us that the European audience is growing more and more each and every day but, we already knew that, what we didn’t know however, until now, was just what percentage of European surfers could be persuaded to buy porn memberships or related goods from one of our sites.

Most paysite owners will tell you that, on average the ages of their members range from 25-30 and, as such, the European market could potentially supply a vast majority of these signups if, they got the overall balance of their sites right.

The Solution

As you should already know by now, the European porn surfer has different expectations to its US counterpart, they wont give out personal information as readily as American surfers, this includes their email address so, this rules out sending them to ‘For Free’ programs, they are also getting really pissed-off at having to download dialer programs to access porn, heck, the average phone bill in Europe is almost double what it is in America, why antagonize these people even more? They know they are overlooked when it comes to porn surfing so we need to stop neglecting these surfers, get a site translated into a foreign language, broaden your horizons, tap into an as yet ‘untamed market’ I feel certain that if you take a few basic steps your bottom line can be increased significantly, it all comes down to this…..

Do you have the balls to try something new?

Article written by Lee.

Building A Surfer Trap – Stage 2

Date: 2011.02.21 | Category: Traffic | Response: 0

In the last tutorial we hopefully got the foundations of our surfer trap laid and in this stage, we will start to put this thing together.

Ok the first step of stage two of building your surfer trap is to start linking each of the individual FPA’s to your Multi-Site FPA.

The easiest way that I have found to do this is to give each FPA its own sub directory on your server and have the html page named index for each of the single site FPA’s.

So for instance, if you have the site All Petite on your Multi-Site FPA you would link it to:

mydomain.com/all-petite/

Or whatever you called the sub directory for the All Petite single FPA.

Now, once you have linked these single FPA’s to your Multi-Site FPA we need to start ‘playing’ with them once again.

You should now have copy’s of your single site FPA’s and Multi-Site FPA on both your server and Hard Drive.

Take the copy’s you have on your hard drive and add a small NICHE pop up console to each of the single site FPA’s AND the Multi-Site FPA.

I would suggest making 6 NICHE consoles.

These consoles should be pure text and nothing else.

Each of the links on this small console should link to a different niche of your single site FPA’s I usually go with one link for each of the following niches…

Gay
Mature
Teen
Fetish
Hardcore
Asian

Plus, I usually add a link at the bottom of my console which goes to the POTD program.

Once you have these consoles built you should upload them to their OWN sub directory on your server, I would suggest calling this directory ‘consoles’ and calling each of the niche consoles the name of the NICHE they represent.

So, you should now have the following on your HD and on your server:

1 Multi-Site FPA
50 or so Single Site FPA’s (All Linked From The Multi-Site FPA)
6 Small Pop-Up Consoles (Popping Only One On The Multi-Site FPA and The Single Site FPA’s, each different niche Single Site FPA pops a different niche console however.)

You now have to check that your surfer trap is working so far.

Article written by Lee.

Building Your Own Opt In Mailing List

Date: 2011.02.21 | Category: Opt-in Mail | Response: 0

Despite the constant launch of ‘new and improved’ email collection programs one of the more popular emails I receive each month ask how webmasters can actually start their own opt-in email list for surfers. Surprisingly enough, this is a fairly simple process and, should only realistically take a webmaster 10-15 minutes to have an opt-in email script installed.

However, the second type of email I get from webmasters who have already installed one of these scripts is asking how they can ensure that surfers sign up to their lists this is what I will approach in this article.

One of the easiest ways to make sure surfers join your opt0in list is to offer them a financial gain by doing so, I don’t mean you should literally pay them for their email address but, why not offer them something for free? A daily picture by email, free porn site access etc etc.

The next biggest mistake I find are that webmasters simply place a collection box saying something like ‘enter your email address here for our newsletter’ and, lets be honest, it isn’t very enticing. Ideally you need to have a ‘headline’ that will catch the surfers attention and actually ‘make’ them want to join your list. Be specific yet be vague (bit hard I know) and you’ll soon see your list grow from one new subscriber a week to hundreds of them!

The next thing you need to take into consideration is how quickly, not only your site, but the page with your collection box loads, if you are using a pop-up console, make sure it is heavy in text not graphics with the first words at the top not saying ‘free porn’ but a similar meaning text, everyone and their dog has seen the words ‘free porn’ on countless other porn sites. Yours NEEDS to stand out!

You should use an effective title if you are going to be using pop-up windows for your email collection. in the title bar don’t have the window called ‘pop-up’ have it named appropriately for the niche you are trying to collect the surfers email address from. Make it relevant, make it concise.

Balance the collection page, any type of page you build for your site should at least be appealing to the eye. Meaning that your fonts, colors and actual text need to contrast together perfectly. If you do use images on this page try to have them prominent yet not overbearing to the surfer.

Offer a way to close a pop-up if this is what you are using to collect the emails after all, they (the surfer) may decide they don’t want to give you their email until they have seen what your site can offer. In the same way, make sure you have a link from your sites to your collection page so, if a surfer decides they do want to give you their email address they can do it without the need of closing your site and reloading it afresh.

Overall however, the best rule you can follow is to keep to the point and keep it simple. This way you will gain the surfers attention quickly and easily and, the surfer will not be distracted from the main purpose of having them on your site – getting to your sponsor.

Hopefully the information above will enable you to start having some more success with your traffic and, once you have the surfers email address make sure you treat it with the respect you would want your own to be treat with, an email address is a sacred thing to most surfers, if you Spam them daily they will leave your opt-in list quickly however, if you send them a ‘newsletter’ once a week / month filled with relevant information you will soon find your list growing exponentially.

Article written by Lee.

What’s A CHMOD?

Date: 2011.02.24 | Category: Hosting, WebDesign | Response: 0

CHMOD is another name for setting the permissions of files on your server.

All UNIX based web servers understand the concept of permissions. these are broken down into three distinct areas.

Permissions for the person who OWNS the file.
Permissions for the group (all users are members of one or more groups).
Permissions for everyone else.

Permissions are listed one of two ways either using numbers such as 755 or, using letters such as rwx-xr-x however they both mean the same thing.

The first number or first group of three letters stands for the permissions of the owner (IE 7 or rwx).
The second number or second group of letters stands for the permissions of the group (IE 5 or xr).
The third number or third group of letters stands for the permissions of everyone else (IE 5 or x).

The way the system works is as follows:

1 = x = you are able to execute (run) this program.
2 = w = you are able to write to this file.
4 = r = you are able to read the contents of this file.

so if you add it up rwx = 7.

So, in the example given above (755 or rwx-xr-x) the owner is allowed to read and write the file AND execute it.
The group is allowed to execute and write to the file.
Everyone else can execute the file.

We hope this gives you a little more insight to how CHMOD’ing or, setting the permissions on your server can affect how files act.

Article written by Lee

Tips For Submitting To TGP’s

Date: 2011.02.24 | Category: TGP | Response: 0

One of the most popular ways for getting traffic to sites these days is to submit galleries to TGP’s and because it is so popular there is a lot of competition for getting listed. If you like, it is a buyer’s (TGP’s) market, with the supply of galleries exceeding the demand. For example, at Richard’s Realm we only list about 60% of the galleries submitted and that’s after we’ve filtered out unwanted free hosts, free email addresses and submission bots. If we didn’t do that we would be listing about 20%-30% of all submissions.

Before you begin

Submitting to TGP’s is a numbers game. It’s all about volume and percentages. The amount of money your gallery generates can be estimated using a formula with 4 elements:

Total Hits To Gallery X Click Through Ratio X Signup Ratio X $ Per Signup = Total Revenue

So, for example, 1 in 25 surfers to your gallery clicks on a banner or a link, you use a sponsor paying $30 a signup and you have a 1:400 signup ratio with them from your TGP traffic. The formula then becomes:

Total Hits To Gallery X 4% X 0.25% X $30 = Total Revenue

You can see now that the only thing remaining that will affect your Total Revenue is the Total Hits To Gallery. If you increase the Total Hits To Gallery the Total Revenue will also increase.

Of course, experienced TGP submitters also know that you can work on improving the other elements of the formula to improve Total Revenue. They tweak their galleries and change banner and link placement to maximize the Click Through Ratio. If it is improved and rises from 1 in 25 (4%) to 1 in 20 (5%), their Total Revenue increases overall by 20%.

Building the gallery

Examine the formula above and you will see that two elements can be manipulated at the gallery building stage: Click Through Ratio and Signup Ratio.

It is always said, and surprisingly often overlooked, but select a sponsor for a gallery which complements the gallery’s content. For example, if you build a big tits gallery use a big tits sponsor. With more and more TGP’s becoming categorized people surfing the big tits category will be looking for bit tits and are more likely to be interested in a big tits sponsor!

In addition, be sure to use sponsors which are not overly-used, sponsors which are little known. If you go through a TGP you will see the same sponsors and banners showing up all the time. If a surfer sees a banner 10 times they are only going to click on it the once. So even if you build the perfect gallery with top notch banner placement and pictures, if the surfer clicked on the same banner on the previous gallery they’re not going to click on yours!

Selecting TGP’s

There are hundreds of TGP’s you can submit to. It is usually advantageous to select TGP’s that only post your type of gallery, as well as the more generic ones. For example, submit to TGP’s which only list big tit galleries or galleries with one-legged midget lesbians (if that’s your niche). The more targeted traffic will usually result in better click-through ratios and better signups, especially if you’re using a new or little-known sponsor for the particular niche.

TGP’s with a moderate level of traffic that send a few hundred hits tend to be quite good. Admittedly, to get any real volume you need to submit to quite a few, but consider using TGSW to do the bulk of it. My reasoning for using the smaller TGP’s is that they tend to list fewer pages and the surfers tend to be less “professional” and adept at dodging banners.

Submitting your gallery

There are no real tricks to this bit, but it is very important to remember that TGP’s usually get far more submissions than they need or want. You must try your best not to give them a reason to reject your gallery:

• Read the rules carefully and follow them. The TGP webmaster doesn’t put them there for fun and if you break them it’s possible you will be blacklisted.
• Look at the galleries already listed on the TGP to get some idea of what the webmaster likes.
• Don’t try to be smart and use different names and email addresses to avoid the per webmaster submission limits. Although galleries can look very different, reviewers have a good memory and can often recognize designs, layouts and descriptions. If they spot you trying to cheat you’ll probably end up getting blacklisted.
• Take a look at their TGP and see what kind of description they like, Adult Buffet have very different descriptions to Richards-Realm. This might not determine whether or not you get listed, but it’s a chance to get a good description of your choice and, hopefully, more hits.
• Select the right category for your gallery. If you submit your gallery to the “Teens” category and it should be in the “Mature Women” category it will get put there or rejected. If you get the gallery listed in the wrong category you may get more hits, but if a surfer is expecting a nice young lady in the pictures he’s just going to hit his back button and look at the next gallery in the list – probably not even giving your banners a chance to load.

Monitoring your gallery

Once you’ve submitted your gallery you should keep an eye on how it performs. View the stats to see who listed you, how many hits they sent and how much you made from the gallery. It is even worthwhile to create galleries dedicated to specific TGP’s, so you can monitor their performance even more closely. If a TGP sends lots of hits but no signups it’s probably worth no longer submitting to them or changing the gallery to see if you can improve the click throughs or signups. Compare before and after stats if you make changes in the gallery layout or sponsor to see if they’re working.

Whatever you do keep tweaking and monitoring your galleries to get the best possible performance for each of the elements in the revenue formula.

Article written by Richard