Straight From The Horses Mouth – Get Googlized

Date: 2011.02.24 | Category: Search Engine Optimization | Response: 0

Many webmasters wonder how to ensure their sites will be included in Google’s index of web sites. Although Google crawls more than a billion pages, it’s inevitable some sites will be missed. When Google does miss a site, it’s frequently for one of these reasons:

* The site is not well connected through multiple links to others on the web.
* The site launched after Google’s last crawl was completed.
* The design of the site makes it difficult for Google to effectively crawl its content (excessive frames, tables, etc).

Google’s intent is to represent the content of the Internet fairly and accurately. To help make that goal a reality, we offer this guide to building a “crawler-friendly” site. There are no guarantees a site will be found by our crawler, but following these guidelines should increase the probability that your site will show up in Google search results.

Do…
Provide high-quality content on your page – especially your home page.
If you follow only one tip from this page, this should be it. Our crawler indexes web pages by analyzing the content of the pages themselves. Google will index your site better if your pages contain useful information. Plus, your site has a better chance of becoming a favorite among web surfers and being linked to by others if the information it contains is relevant and useful.

Submit your site to the appropriate category in a web directory.
Listing your site in the Open Directory Project http://www.dmoz.org/ or Yahoo! http://www.yahoo.com/ increases the likelihood it will be seen by robot crawlers and web surfers.

Pay attention to HTML conventions.

Make sure that your <TITLE> and <ALT> tags are accurate and descriptive. Also, check your <A HREF> tags for errors since broken or improperly formatted links can prevent Google from indexing your page.

Make use of the robots.txt file on your web server.
This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block our crawler. Visit: http://www.robotstxt.org/wc/faq.html for a FAQ answering questions regarding robots and how to control them once they visit your site.

Ensure that your site is accessible through HTML hyperlinks.
Generally, your site is crawlable if the pages are connected to each other with ordinary HTML links. If certain areas are not linked, you may be excluding older browsers, differently-abled users, and Google. Google can crawl content from a database or other dynamically generated content as long as it can be found by following links. If you have many unlinked pages, you may want to create a jump page from which the crawler can find all of your pages.

Build your site with a logical link structure.
A hierarchical link structure is not only beneficial to you, but also to Google. More of your site can be crawled if it is laid out in with a clear architecture.

Don’t…
Fill your page with lists of keywords, attempt to “cloak” pages, or put up “crawler only” pages.
If your site contains pages, links or text that you do not intend visitors to see, Google considers them deceptive and may ignore your site.

Feel obligated to purchase a search optimization service.
Some companies “guarantee” your site a place near the top of a results page. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics to try and fool search engines. Be careful – if your domain is affiliated with one of these services, it could be permanently banned from our index, we have found search engine optimization software like Web Position Gold works best but, again use it in moderation.

Use images to display important names, content or links.
Our crawler does not recognize text contained in graphics.
Use ALT tags if the main content and key words on your page cannot be formatted in regular HTML.

Provide multiple copies of a page under different URLs
Many sites offer text-only or printer-friendly versions of pages that contain the same content as the graphic-enriched version of the page. While Google crawls these pages, duplicates are removed from our index. In order to ensure that we have the desired version of your page, place the other versions in separate directories and use the robots.txt file to block our crawler.

Article written by a Google employee

Building A Surfer Trap – Stage 4

Date: 2011.02.21 | Category: Traffic | Response: 0

Building A Surfer Trap – Stage 4.

Here we go with stage 4 in our surfer trap.

We should now have a pretty basic surfer trap set up with consoles on all of the FPA’s all of the links on all of the FPA’s (Excluding the FPA graphics) should go to either another FPA or, the a POTD Program.

As mentioned in the last stage we are going to start building up some traffic to our surfer trap even though, we are not finished yet.

The first place where you can get some good free traffic would be from a toplist counter.

A good counter that I would recommend would be one of the following:

Outster http://www.outster.com (A Gay Specific Counter)
SexTracker http://www.sextracker.com (A General Adult Counter)

You need to sign up to ONE of the above counters and only ONE.

Usually a counter will ask you for some details when signing up for them these will usually include:

Email Address.
Site Url
Name

For the email address, enter a REAL email.
For Your Name, Enter a name you wish to be known by to the counter owners.

However, for the URL (The one to SEND traffic to FROM the counter) you should enter the index.html page of your surfer trap (The Multi-Site FPA).

You will now be given some coding once you complete the counter sign up process. This counter code you now need to place on EVERY page of your surfer trap.

Place the counter towards the bottom of your FPA’s (Including the Multi-Site FPA) this way, they will load after the rest of the graphics or at least, they should in theory.

Basically what you are doing by implementing this counter is as follows:

For each time the counter is displayed or clicked on your site (Depending on the counter you choose) you will earn one credit on the respective counters toplist.

Each credit you earn on the toplist will move you higher up the list.

Now, the higher up the list you get, the more visitors to the counter site that you are going to get visiting your surfer trap by clicking your link on the toplist.

In return, by clicking on your surfer trap link from the toplist, they are ‘registering’ another impression of your counter hence, getting you one more ‘credit’ on the counter toplist hence, moving you higher in the listings.

See where we are going with this?

The more clicks you get from the counter to your hub, the higher you will get on the toplist in the process earning you more and more traffic to filter through your surfer trap.

Adding these counter codes to your FPA’s as they stand at present should take you an hour or so to do so, for now this is where I will leave the traffic generation section of this tutorial.

Article written by Lee

Cascading Billing – Using Multiple Payment Processors For More Profit

Date: 2011.02.21 | Category: Billing Solutions | Response: 0

‘Cascading Billing’ has been somewhat of a buzz word of late in the online industry however, there seems to be some confusion as to what this billing process actually involves or even does other than ‘process payments’ this is what we will take a look at in this brief article.

Cascading Billing – The Basics.

Simply put, Cascading Billing is a method to enable your surfers to buy membership to your site or, products utilizing multiple third party credit card processors and, other payment options. The process used, as its name suggests, is that of a ‘cascading’ feature meaning that, if you have multiple processors set up on your site and a surfers credit card is declined on your primary processor, the details will then be passed onto a secondary credit card processor where, they will either be accepted or declined and, if declined, the details can then be passed onto yet another credit card processor or, some alternate payment solution.

Cascading Billing – The Benefits.

From the initial reaction this new payment process has received in the online community it would appear that this new solution actually does work and, work well. Many companies who are adopting the ‘Cascading Billing’ process are reporting an increase in sales, some reporting upto a 20% increase over the normal procedures they used. This increase in sales also enables affiliate programs to pass the new found benefits onto the webmasters themselves through raised payouts and better sign-up ratios.

Cascading Billing – The Options.

As with any type of online payment processor or, payment system, you need to evaluate what your individual needs are and, using a cascading billing program is no different. With many solutions currently available and in development stages the choices for webmasters and program owners are growing and growing.

However, that said, first and foremost you need to choose which processors or, billing solutions you will use to begin your cascading billing. In an ideal world, you should choose two of the more reputable third party payment processors as your primary and secondary processor in addition to a tertiary payment option or, perhaps even a custom dialer solution. Generally speaking, this will give you the best way to monetize your own and, your webmasters traffic.

Cascading Payment Solutions – Overview.

When all is said and done, cascading billing offers webmasters and online e-business owners ample opportunity to increase their profits through minimal outlay either by renting the scripting that will allow you to utilize the cascading billing option (costs from $300 a month) or, having such a solution custom coded which, you can have done from as little as US$5000. Either way i am certain we will start to see many more of the top online companies offering this type of payment solution in the near future and, with some of the larger online companies already adopting this method, it is sure to start happening soon.

Article written by Lee

Utilizing All The Content You Use On TGP Galleries!

Date: 2011.02.24 | Category: TGP | Response: 0

Utilizing All The Content You Use On TGP Galleries!

For the last few months i have been experimenting with a few new (but old, if ya see what i mean) ideas.

Basically i have adapted Voltars 3x3x3 project slightly and incorporated it into the TGP/TGP2 game.

The results have given me some of the best sales ratios ever! We’re talking under 1:60 almost consistently across all sponsors!!

What you did is thus….

Design a NICE 15 pic tgp gallery in a table preferably four rows high and 5 columns across.

In the first row place one thumb in each cell (5 pics).
In the second row place one odd sized banner in the first cell and merge cells 2,3 , 4 and, 5.
In the cells you have merged place some descriptive text about the pics you are using in under two paragraphs and include a line of text where you MENTION the sponsors site name.
In row 3 place one thumb in each cell (5 pics).
in row 4 place on thumb in each cell (5 pics).
under the table place a juicy text link.
below this juicy text link leave a line or two and add a money bar (one row by three columns using a contrasting color to the background of your gallery page).
ALL pics go on html pages using the same layout as your main TGP page but, without the table included.
Repeat this process 4 times once for four different niches, saving each niche in their own sub folder for the main site i.e:

url/sub folder/niche 1
url/sub folder/niche 2
url/sub folder/niche 3
url/sub folder/niche 4

You should now have 4 TGP galleries using 15 pics on each in four niches (60 pics in total).

At the top of each of these main pages place a three cell one row table.

in this table use text links to describe each niche i.e:

Teen
Gay
Lesbian
Mature

in the template for the teen niche you use text for the gay, lesbian and, mature templates and link these to the appropriate TGP template.

This is where the fun begins…..

Take all four TGP niche galleries you have just made and do the following….

Delete the first row of cells (including pics) on all TGP galleries and save the new page layout in another folder using the same navigation structure as the original ie:

url/sub folder 2/niche1
url/sub folder 2/niche2
etc
etc

You should now have the following:

four TGP templates consisting of 15 pics each.
four TGP templates consisting of 10 pics each.

Again, link these new 10 pic templates to each other in the same way as you did the 15 pic templates.

Repeat this procedure to make the 10 pic TGP page using the original TGP page BUT, this time, delete the bottom row of cells.

You now have the following:

4 niche 15 pic TGP pages
4 niche 10 pic TGP pages
ANOTHER 4 niche 10 pic TGP pages

Still with me?

Its gets better….

Take your original 15 pic TGP template and do the following…

Delete the first and the third row of cells including all the pics and save them in ANOTHER folder using the same structure as before i.e:

url/sub folder 3/niche 1
url/ sub folder 3/niche 2
etc
etc

Again link these in the same way as before using the text links at the top of the pages.

What do you have now?

4 TGP pages using 15 pics
8 TGP pages using 10 pics
4 TGP2 pages using 5 pics

Can you guess what’s next?

Take that original template again and…

Remove the first and fourth row of cells do the same when you save it as you have done above…

What do you have?

4 TGP pages using 15 pics
8 TGP pages using 10 pics
8 TGP2 pages using 5 pics

Do it once more using the original templates but removing the final set of 2 rows of cells you now have…

4 TGP pages using 15 pics
8 TGP pages using 10 pics
16 TGP2 pages using 5 pics

In the root of the domain where you are going to upload these pages do the following…

Create a simplistic warning page… link this to a multi site FPA… this multi site FPA links to each of the niche (15 pic) TGP templates you have made.

On this same fpa place an email erotica collection box, banner exchange code and a toplist counter code along with an exit console going to a MC POTD program.

Now, what you need to do is start submitting these pages to the TGP/TGP2’s submit one a day or as many as you can until you have submitted them all.

Ok still here?

Next you have to duplicate ALL of the above again.

Place the duplicate of the above into a separate set of folders/sub domains etc.

On the new root you have created, link to another multi site FPA AND the first root index.html page.

You now have the makings of an EXCLUSIVE 3x3x3 TGP hub which, you can leave alone and submit all of the pages intermittently to any TGP/TGP2 you wish for LIFE!!

All the time you are adding new sections to it and building your link pop in the search engines because you are continually interlinking to each of the separate niche and relevant sub niche folders.

Of course, you NEED to get the meta’s sorted on the first main template for this to work but, if you change all subsequent meta descriptions etc you’ll have a very reasonable listing in Google for the relevant search terms

Article written by Lee

The Ins and Outs of European Domain Name Registration

Date: 2011.02.22 | Category: Domain Names | Response: 0

A domain name is more than just your online adult business address; it’s a crucial aspect of your online adult business. It is closely linked to the way a surfer thinks of and, more importantly, remembers your site. In many European countries, domain names that end with a country code carry more weight with the Internet-surfing public than dot.com domain names. So, if you want to have of a chance of selling to a foreign adult surfer in a European country you might consider registering a European country code top-level domain name (ccTLD) for your site.

Obtaining a ccTLD could potentially:

• Increase your chance of getting listed on a national search engine. Many national search engines require a company to be local, however that may be defined, to be listed with them.
• Get you a higher ranking with a local search engine.
• Make your business more accessible to customers and vendors in a specific country.
• Make your business seem more local and thus help overcome any fear local customers might have of buying from a non-European outfit.

What Is a ccTLD, Anyway?

Generic top-level domains (TLDs) are not linked to any geographic area. They include the well-known and familiar .com, .org, and .net domain names. In contrast to these generic TLDs, there are ccTLDs: Each country and territory in the world has its own TLD. They include, for example, .at for Austria, .be for Belgium, and so on.

Essentially the domain name policies regulate who can register what type of a domain. In principle, nearly anyone can register a generic TLD.

It is important to keep in mind that you might lose a domain name you recently registered in Europe if another company can prove in court that the name is rightfully theirs. If the court decides that the plaintiff has a right to it, you will lose that domain name however, I am assuming that nobody reading this is going to be considering registering ccTLD’s for the purpose of cyber squatting.

Each country or region has its own rules, policies, and regulations about who can register a ccTLD, and how. Common restrictions include the requirement to be a local registered company or to have registered the company and/or company name as a national trademark in a specific country. However, some countries are less strict about who can register. As always, it depends on the country and its particular rules.

The table below is meant to give you easy access to the information you will need when you are ready to register a European domain name for your site.

Here is an explanation of the categories used in the domain registration table:

• Country: Name of the country you might want to obtain a domain name for your business in.
• Name of domain: The ccTLD (a two-letter abbreviation).
• Must be local: This can mean that your business presence, your company’s physical presence, or your trademarks must be local.
• More domains possible: Some countries limit the number of domains that you can register.
• Same name as owner: Some countries require that the registered name be the same name as the owner’s company name or trademark.
• Signed contract: Some domain name registration agencies demand a written, signed declaration or contract to be sent in. If in doubt, read up on specific rules relative to the specific domain name registrars you will be using.

Now you can see the possibilities available in respect of registering more than just dot.com addresses perhaps you might like to find a country you would want to gain some extra traffic from and see about registering a ccTLD and developing it.

Also, you could improve your chances of gaining additional traffic to your new ccTLD domain by having some country specific language on that domain, again, how your site comes across to the surfer is just as important than the domain and, there are plenty of Adult Site Translation companies out there who can assist you with this part of the ccTLD development.

There are, of course, other ways to gain additional foreign surfers other than just registering a ccTLD for example, on European Webmasters we have a domain name registration section that will allow you to translate specific text in order to gain type in foreign traffic on dot.com TLDs perhaps, if you don’t want to or, cant register a ccTLD in the country of your choice you might like to take this approach at gaining additional foreign traffic to your sites.

I hope this article has given you a little insight into the varieties of domain names available in and around Europe and that you might just register a domain and see for yourself how profitable the European markets are.

Article written by Lee

Promo Material – Make The Most Of Your Marketing

Date: 2011.02.22 | Category: Promotion | Response: 0

Thumbnail Preview TGPs And The Gay Market Place

Date: 2011.02.24 | Category: TGP | Response: 0

One of the latest crazes to hit the gay adult market from a webmasters point of view is that of the thumbnail preview TGP and, more surprisingly than this is the fact that this new breed of gay adult TGP seems to attract more traffic than the standard format TGP ever did so, what is a thumbnail preview TGP and just how do you go about making one of your own? This is what we will investigate in this article.

Thumbnail Preview TGP Basics.

A thumbnail preview TGP is just as the name suggests, a standard TGP with one main difference, the TGP itself doesn’t list gallery descriptions rather a small preview image of the content placed on each of the galleries submitted. This thumbnail preview is usually size between 100×100 pixels and 60×60 pixels in dimension however, the thumbnail preview size can be determined by the webmaster owning the TGP.

How Do I Start My Own Thumbnail Preview TGP?

In order to start your own thumbnail preview TGP you will need a couple of things, first and foremost, a domain name to run it on, the current trend in the gay marketplace is to name your TGP something short, memorable and, well, brand able so, the domain name you choose for your TGP should take all of these aspects into consideration. The next thing you will need in order to run your own gay thumbnail preview TGP will be the script which you use to manage the TGP itself, for this purpose I would highly recommend Autogallery MySQL from http://www.jmbsoft.com it is affordable and, easy to maintain which is a must if you are wanting to run a sizable TGP. One other thing that you may also like to consider investing in for your thumbnail preview TGP is a design, in fact, most of the ‘good’ thumbnail preview TGPs whether they are focused in the straight or gay market, have a clean, almost pay site quality design aspect to them. Of course, you do not need to keep up with the joneses however, if it works for other people, then why not see if it will work for you also?

Thumbnail TGP Structure.

So you now have a domain and have purchased the script and / or design that you want to use on your thumbnail preview TGP what next? Well first things are first, you should take a look at some of the other sites that currently exist and see how they do things, find out what things you feel they are doing wrong and, capitalize on that.

You should also make some decisions now as to the look and feel you want your thumbnail preview TGP to have, how many galleries are you going to list on the front page each day? Will you be utilizing the archives feature of your TGP script? What limitations do you want to put on submissions from other webmasters? These are all aspects of running a TGP that you need to think of prior to opening your site up for general submissions.

In general however, you will find that most thumbnail preview TGP sites will have roughly 100 thumbnail images on their front page of the site with any additional galleries being listed in their archives section again, you should decide on how you want to maintain your own site.

Getting Traffic To Your Thumbnail Preview TGP.

Now you have hopefully set your thumbnail preview TGP live you need to do one final step in making the TGP itself a huge success, get the traffic flowing, one of the best ways to do this, as with any other type of site is to ask your friends and associates to trade traffic with your site however, should this not be an option then you should use more conventional methods such as submitting galleries to other TGP sites ensuring that you use a recip to your TGP on each gallery as well as utilizing other forms of traffic such as cheap brokered traffic, top lists, web rings and, even counters, within a month or so you will soon start to see a steady flow of new webmaster gallery submissions and, with each new submission comes more traffic and ultimately, more income from your site.

Article written by Lee

Domain Name Transfer Agreement

Date: 2011.02.22 | Category: Domain Names, Forms & Contracts | Response: 0

Domain Name Transfer Agreement

For most people, buying and selling domain names is a fundamental income provider for their business model, as such, you should ensure that when buying or selling domain names you should have a legal contract to assist in the transfer of sale.Domain Name Transfer Agreement.

This Agreement is made on the Day of 2001 between:

(1) [Your name and address goes here]. (hereafter referred to as the assignor) and;

(2) [The buyers name and address goes here]. (hereafter referred to as the assignee).

RECITALS:

(a) The parties have been in discussion concerning the transfer to the assignee of the registration of the designations ‘[full domain name goes here]’ and ‘[further domain name goes here]’ (whether in lower or upper case) hereafter referred to as (the “domain names”) as website addresses on the internet.

(b) The parties wish to reach a mutually acceptable arrangement in relation to such discussions.

Now therefore, in consideration of the parties’ mutual covenants and undertaking, the adequacy and sufficiency of which are acknowledged, the parties agree as follows:

1. The assignor hereby agrees to assign, and/or cause to be assigned, to the assignee the domain names. The assignor shall do such things and execute such documents as reasonably requested by the assignee at the assignees expense to perfect such assignment and shall comply with the standard requirements of [insert domain name registrar here] as in force at the time of this agreement.

2. In consideration of the parties mutual obligations under this agreement the assignee agrees to pay the assignor the sum of $$ [Amount in words goes here] [currency goes here, Dollars, Sterling Etc] immediately following notification that all of the domain names within this agreement have been recorded at the relevant registries as in the ownership of the assignee thereby evidencing the transfer of the domain names to the assignee.

3. The assignor, whether through himself, any alias and/or his servants or agents shall immediately cease and desist from and shall not resume using the domain names or any other designation whether a trade or service mark, trading name or domain name that contains words colourably similar to that of the assignee.

4. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks.

5. The assignor further agrees that he shall not, directly or indirectly, individually, through any alias, or in conjunction with any person, firm or corporation, apply to register any trade mark, service mark and/or any other word or words colourably similar to any such trade names or marks, cause enable or assist any third party to do the same.

6. The assignor represents and warrants that it has not, directly or indirectly, through any alias or in association with any other person or entity, filed, reserved, received or granted a transfer of license of any domain name that contains the trade marks or any word or words confusingly similar thereto in any country or federal, local government, region or state authority, or with [insert domain name registrar here], or any other internet registration agency. The assignor covenants that it will not, whether through himself, any alias, through his servants and/or agents undertake any such registration, filing, or reservation or cause or assist any such registration, filing, or reservation to be made, by itself, or in connection with any other person or entity.

7. The assignor represents and warrants to the best of its actual knowledge, as of the date of its execution of this agreement, that:

(a) The assignee has the right to dispose of the domain names;

(b) The assignor has not received notice of any existing or threatened claims or proceedings by any third party other than the assignee relating to the assignors use of the domain names;

(c) The assignor has not received notice that the domain names are subject to any outstanding order, decree, judgment, stipulation, written restriction, undertaking or agreement that would prevent the assignor complying with this agreement;

(d) The domain names are not subject to any lien, charge, security interest, mortgage, third party interest or other encumbrances;

(e) The assignor has not granted any licenses to or authorized any third parties (including any affiliate of the assignee) to use the domain names or any other confusingly similar domain names; and

(f) The assignor, does not own directly or indirectly through any alias, third party or likewise any other domain name containing words similar to that of the assignees.

8. Each of the parties hereto warrants and represents that the person (s) executing this agreement on its behalf has full authority to execute this agreement and bind it as a party to this agreement.

9. The terms and conditions of this agreement shall be maintained in confidence. No party may disclose such terms and conditions to any third parties other than to the attorneys, accountants, officers or members of the boar of directors of the assignee or assignor or otherwise without the express written permission of the other party.

10. This agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, clients, licensees, representative, successors, predecessors, and assigns. In this agreement words denoting persons shall include bodies corporate and unincorporated associations of persons and vice versa.

11.This agreement incorporated herein constitutes the entire agreement of the parties. It may be modified only in writing signed by both parties. This agreement may be executed in one or more counterparts, all of which shall constitute a binding agreement when one or more counterparts have been signed by each of the parties.

12. This agreement shall be construed in accordance with the laws of the [Your country goes here, United Kingdom, United States, Etc], and the parties hereto submit to the non-exclusive jurisdiction of the courts of the [Your country goes here, United Kingdom, United States, Etc].

13. Both parties acknowledge that if either party violates all or part of this agreement the other party may seek legal remedies to restrain any further violation of this agreement and in such a case, the violating party will be wholly liable for the cost of any such order.

Signed by: ……………………………….. Date: ………………………..

For and on Behalf of [Your company / legal name].

Signed by: ……………………………….. Date: ………………………..

For and on Behalf of [Buyers company / Legal name].

Article written by Lee

Typography Know How

Date: 2011.02.24 | Category: Writing | Response: 0

Our web sites are nothing without content, and most content is comprised of simple text. Many web designers neglect to pay attention to their typography, and it shows. Proper typography varies based on where the text is and what purpose it serves. Although there are no rules etched in stone, there are a few general techniques that should be followed. Although some of these tips may seem elementary, many of them are not followed.

Headings.

Clearly, headings should be larger, by 1 or 2 font sizes, than your body text. You may consider bold, but be cognizant of the letter width. Arial Black, for example, may create letters too fat for your taste. When using colors, be sure the colors contrast well with the background color of your site. Black and dark gray do not contrast well, while black and white (or light gray) work quite well. Sometimes, even a simple color change can create useful headings.

Also be sure to cascade your headings. A main heading, for example, would be larger than subheadings. This effect creates a sense of emphasis and flow to the information.

Do not italicize your headings. Italics are meant to underscore particular content, but since the text is a heading and of larger size anyway, italics are redundant and often make the text difficult to read.

Fonts.

The default is Times New Roman, which works fine, but many think it is boring. I have experimented with Arial, Georgia and Verdana, and have found Verdana the most readable font face available. This is a personal preference, but fonts should be restricted to the above four to ensure compatibility between all users of your web site. If your user’s browser does not support your font choice, their browser will revert to its default. Since browsers have increased support for CSS, or Cascading Style Sheets, whenever possible, use CSS to define your fonts, rather than HTML’s <font> tag. Also, be sure to keep your font sizes large enough for visitors of all ages and eyesight’s.

Stress Styles.

Avoid using all capital letters within your text, as it makes it difficult to read and implies you are shouting at the reader.

To stress words within your body text, decide on a format and stick with it. Some choose bold, while others choose italics or underline. My personal favorite is italics, but any of these can work well. Be careful when using underline, however, as it can be mistaken for a link. In addition, do not overuse these stress styles.

Entire body text should not be bold. Bold, like italics, is used to emphasis words, and usually an entire body of copy should speak for itself in regularly styled text. I like to use CSS to space my body text out a little to increase readability.

Article written by Lee

Undeveloped Domains – Put Them To Use

Date: 2011.02.24 | Category: Domain Names | Response: 0

Often when searching for new domain names, i come across what should, in theory be a golden opportunity only to find, the domain itself has already been registered and, whilst this in itself is annoying, what is even more annoying is that the domain 404’s when typed into the browser window.

The mere fact that someone else, a webmaster no less, has thought about purchasing the same domain as what you may have means there is already value in that domain and, more importantly, you have potentially lost a sale.

So how can we capitalize on this potential lost traffic from the off-set? That is what we will look at in this brief article.

The first thing we need to do in order to start making some additional potential profit from our domain is to create a ‘generic’ holding page until such time that we have the time or, funding, to develop the site we had intended to place on our new domain name.

This holding page can take many forms depending on the type of traffic you are hoping to target with the domain itself. Ideally, you will want to have as much choice for the surfer (or webmaster) on this holding page as you can so, you need to assess the nest types of sites to use, the best use of the traffic no matter how small it could be and, more importantly, the best way to maximize your sales potential.

One good way of doing this is to split the page into three sections, two equal sized sections at the top portion of the page and, one smaller portion towards the very base of the page designed, almost like a footer.

In the two top portions you should equally distribute both surfer orientated and, webmaster orientated links both of which need to be clearly separated.

For example, the left side of the page take all of your top converting paysites and list them by niche, they don’t have to have fancy or heavy graphics, text links will suffice for now as this is only a ‘temporary’ page.

On the right hand side of the page place some of your webmaster referral linking codes with a brief description, remembering that not only surfers could hit this page but webmasters themselves.

On the ‘footer’ portion of the page, the most important section, you should put your contact details, ideally an email address and, if the domain warrants, details of how you can be reached by instant messenger. The reason for the email and instant messenger details is a simple one, if a webmaster REALLY wants the domain that you have, he, or she, might just make you an offer on it and, if they have no way to get in touch with you then, you have just lost an offer on a domain that you might not get around to using for months.

of course, in addition to utilizing the traffic you have on the domain you can also use this holding page to generate more traffic, for example, placing a banner or button exchange code on the site or, perhaps a counter. The possibilities to generate traffic to these pages are limitless depending on how you use the holding page itself.

Well, that’s the basics of domain holding pages explained and, hopefully you will have realized that no matter what you plan on doing with your new domains, after your host has added them to your server, the next thing you should do is to create a generic holding page that you can upload into the rot of the domain name and, who knows, you might end up making some money a little sooner from that unused domain name.

Article written by Lee